XXXIV MASI PRIZE

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nobel prize for
literature goes to
alexievich
campolongo di torbe
2009 tops the italian
guides
descorchados wine
guide commends
masi’s argentian wines
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wine and fashion in
milan: an exceptional
harvest
congratulations to
decanter magazine!
instagram
#campofiorin50:
winners announced
06/2015
news – october 2015
follow us on facebook: @masi wine experience
follow us on twitter: @MrAmaroneMasi
XXXIV MASI PRIZE
Now in its 34th edition, the Masi Prize, in all of its different
categories, aims to underline how Venetian values succeed
in finding their finest interpreters, who look to the future
with intelligence, sensitivity and a strategic vision. Today
the Masi Prize has as its winners Elisa, Massimiliano
Alajmo, Carlo Rovelli, Giuseppe Martelli and the Italian
Navy in the person of its Chief of Staff, Admiral Giuseppe
De Giorgi.
Elisa, Carlo Rovelli and Massimiliano Alajmo are the
winners of the Masi Civiltà Veneta Prize, which as usual,
celebrates the skill and ingenuity of our people, in a range
of achievements that unite music, culinary arts and science.
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october 2015
Elisa Toffoli – stage name Elisa – an artist with origins in
Monfalcone, was selected by the jury for “the emotional
universe of her music and for her artistic integrity.”
A singer-songwriter, composer and player of many
instruments, Elisa has shown her multi-faceted skills since
childhood with a talent for many of the arts, from writing
to dance, from painting to music, and her first lyrics and
bars of music were written when she was only 11 years old.
1996 was her launch year, when she met Caterina Caselli
who set her going in a musical career, where her Englishlanguage lyrics give her a reach abroad to an international
audience.
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06/2015
news – october 2015
XXXIV MASI prize
Massimiliano Alajmo takes his Masi Civiltà Veneta Prize
to the heart of a culinary career where, according to chef,
“Cooking must strip itself of the inessential to discover
again the same innocence that a child has on discovering
the world.” Originally from Padua, Alajmo is one of the
most famous chefs in Italy and the world. His signature on
the Amarone Barrel that symbolises the Masi Prize was for
his ‘constant research and culinary ideas based on lightness
and depth of flavour.” His passion for cooking began while
he was still a young child alongside his mother Rita in the
kitchens of Le Calandre. After studying at the hotel school
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in Abano Terme, Alajmo continued his career by working
with some of the most important Italian and foreign chefs
(Alfredo Chiocchetti, Marc Veyrat and Michel Guérard).
These experiences led to his return to Le Calandre and the
remarkable award of Three Michelin Stars in 2002, making
Alajmo the youngest chef in the world to receive the highest
award of this international guide.
Carlo Rovelli concludes the Civiltà Veneta section.
Veronese by birth and an internationally famous physicist,
Rovelli receives the Prize for “his ability to marry the
rigours of theoretical physics with its explanation to a
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06/2015
news – october 2015
XXXIV MASI prize
nobel prize for literature goes to alexievich
We are delighted to confirm that the
writer-journalist Svetlana Alexievich,
winner of the International Masi
Prize Grosso d’Oro Veneziano
2014, has just received the Nobel
Prize for Literature 2015.
Since 1981, the Masi Foundation has
been recognising great personalities
from the Venetian region and
beyond, congratulations once again to
Svetlana Alexievich, an exceptionally
talented and perceptive individual
public audience.” One of the theorisers of the “quantum
loop gravity” (a space-time theory that tries to reconcile
the theories of quantum mechanics with Einstein’s theory
of relativity), Rovelli is involved also in the philosophy
of science and the history of ancient science. He is also a
member of the International Academy of the Philosophy
of Science and Honorary Professor at Beijing University.
His commitment to the divulgation of his research and
discoveries is particularly important: in fact, he has
published over 200 scientific papers, capped by two full
treatises on quantum gravity and several explanatory books.
His recent publication “Seven Brief Lessons on Physics” has
been translated into no fewer than twenty-four languages.
The Grosso d’Oro Veneziano of the 34th Masi Prize, given
in collaboration with the Corriere della Sera Foundation,
goes to the Italian Navy (Marina Militare Italiana) in the
person of its chief of staff, Admiral Giuseppe De Giorgi.
The Prize is given to a personality or an institution that has
helped spread a message of culture in the world, promoting
the type of understanding between the peoples that leads
to solidarity, civil progress and peace. The Italian Navy
is recognised here for “the high value of its humanitarian
rescue operations in the face of the thousands of migrants
who risk their lives every year in a desperate journey
in search of a better life. The Italian Navy – the citation
says – gives Europe and the world a supreme example of
professionalism and humanity through the admirable
commitment of its personnel.”
The Masi International Civiltà del Vino Prize goes to
oenologist and biologist Giuseppe Martelli. The Prize
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is given to leaders of development in the wine world and
those who contribute to the excellence and quality of
wine through their interpretations of its culture. Director
General of Assoenologi, Giuseppe Martelli “has given voice
and institutional framework to the great professionalism
of the authors of the current success of Italian wines.
Moreover, as President of the Comitato Nazionale dei
vini a Denominazione di Origine (National Committee of
DOC wines), he is the guardian of a great Italian legacy as
well as a skilful and authoritative mediator between Italian
institutions and those of the European Union.”
“Yet again this year the Masi Prize demonstrates its ever more
multi-disciplinary approach,” comments Isabella Bossi
Fedrigotti, President of the Masi Foundation. “We are
living in a particularly interesting moment with the challenge
of reintroducing culture to its central role in society. We
must begin – said Bossi Fedrigotti – by reminding ourselves
that the cultural apparatus, which represents almost 16% of
GDP, is an added value in economic terms and a resource
for the many talents of our country.”
For Sandro Boscaini, Vice-president of the Masi
Foundation and President of Masi Agricola: “This Prize
has become a collector of cultural excellence in our country,
and not only that. We have always said that culture and
business are two inseparable components of social progress
and represent the narrative voice of our history. This year
in particular the Prize shows the interconnection between
different professions, all of them capable of having a positive
effect on society. And this is the essence of our commitment
as a Foundation and as a company.”
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06/2015
news – october 2015
campolongo di torbe 2009 tops the italian guides
Only a short time in the market, the elegant Campolongo di
Torbe 2009 has gained maximum recognition by the 2016
Italian guides which confirm the character and unmistakeable
authenticity of this wine, which expresses one of the most
symbolic terroir in the upper hills of the Valpolicella Classica.
In particular, our fine cru receives: 3 Glasses from Gambero
Rosso – taking to a grand total of 15 of our Amarone wines
achieving the maximum points with this authoritative guide –
as well as “5 Grappoli” from Bibenda, “4 Viti” from the AIS
Guide, “Super 3 Stelle” from Veronelli and 96/100 points
from the Essential Guide of Daniele Cernilli.
Campolongo di Torbe has always attracted top awards and the
2007 vintage was particularly well-received: lauded by Wine
Spectator (93/100), Wine Enthusiast (93/100), The Wine
Advocate (95/100) and given a Trophy by Tim Atkins’
International Wine Challenge.
It is no accident that Campolongo di Torbe is considered the
flower of the prestigious wine selection in Cantina Privata
Boscaini, a unique collection of prestigious cru Amarone wines
and special vintages, produced in limited quantities and only
in the best years. This extraordinary heritage is the fruit of the
work of the Boscaini family, their values and the production
traditions of the territory, and is reserved for admirers of the
category from around the whole world
descorchados wine guide commends
masi’s argentinian wines
Masi receives further recognition from one of the most
respected Argentinian wine guides ‘Guia Descorchados’,
which awards premium marks to the organic wines from
the Masi Tupungato estate: 91/100 for Passo Blanco
2015 and 92/100 for Passo Doble 2013. Passo Blanco
has also been ‘selected’ as being amongst the best white
wines in the Mendoza region.
The Passo Doble, recently awarded a Golden Medal by
the German magazine Selection, is an archetypal example
of the Masi Tupungato range of wines from Argentina.
Like Passo Blanco and Corbec, it is the fruit of a combination between the exuberant local grape, Malbec, and the
elegant variety, Corvina, which, though indigenous to the
Veneto, is also cultivated there
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06/2015
news – october 2015
wine and fashion in milan: an exceptional harvest
World’s Finest Wine Tasting Experience
Today sees the fruits of a new harvest for 2015 in the
world of Milan fashion. Through to October 11th,
luxury boutiques on the famous Via Montenapoleone,
Verri, S. Andrea, Borgospesso and Santo Spirito are
exhibiting products from the most prestigious wine
producers in Italy. It’s a winning combination creating
synergy amongst the different sectors of high quality
Made In Italy brands, making us once again protagonists
in the international contemporary fashion scene in Milan.
Parosh boutique will be showing Rosa dei Masi, a rosé of
unmistakable character because of the percentage of semidried grapes used in its vinification, and Vaio Armaron
Serego Alighieri, an historic Amarone of noble descent,
recognised as one of the highest rated red wines in the
world. Let’s celebrate this exceptional year together. See
you in Milan!
congratulations to decanter magazine!
Last week we were all in London to celebrate 40 years of the
magazine Decanter, one of the most distinguished journals
in our sector. The event took place at the famous “Le Gavroche” restaurant with exceptional menu and guests alike. We
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shared a toast with Gérard Basset OBE MW MS, Olivier
Krug, Véronique Sanders, Philippe Sereys de Rothschild,
amongst many other personalities from the world of wine.
Raise your glasses to the timeless Decanter Magazine!
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06/2015
news – october 2015
instagram #campofiorin50: winners announced
Announced today: the three winners of the Masi
Instagram contest #Campofiorin50, launched
two months ago during the birthday celebrations
for the Veronese winemaking company’s icon wine,
Campofiorin. This international competition saw
instagrammers compete to post their best photos
taken to celebrate the theme “The Sixties” between 20
July and 20 September. The “Legendary Sixties” were in
fact the years that saw the birth of Masi’s historic wine and
the beginning of its stellar path to worldwide recognition.
“Choosing just three from such a wonderful selection of
photos was no mean task, but we’ve done it!” was the comment from Raffaele Boscaini, Marketing Director and representative of the seventh generation of family owners of
the Masi company. “The contest involved no fewer than
34,693 interactions involving 265,000 igers from all over
the world. Participants came from Italy and numerous foreign communities, particularly USA, Canada, UK, NorMasinews 06/2015. News October 2015.
In-house publication by Masi
Communications.
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way, Sweden and Switzerland. It’s a remarkable
success and really shows the affection that Campofiorin is held in. This wine has been popular with
generations of wine lovers, is part if the unfailing
appreciation shown by consumers for our brand.”
The three winners, coming from Italy, Canada and
the US, will receive as their prize a magnum of Campofiorin signed by Masi’s President Sandro Boscaini, or
rather “Mister Amarone” as he was called in a biography
written by the English author Kate Singleton.
Winners:
• @vintageblackboard – Italia
https://instagram.com/p/72SnGIDvOm/
• @vistavista – Canada
https://instagram.com/p/60sTaJHVOv/
• @jeredsnodgrass – USA
https://instagram.com/p/52qLfQGOoj/
MASI SU INSTAGRAM: @masiagricola
Editorial:
Cristina Valenza, Angela Franceschini
Dora Stopazzolo
Masi Agricola S.p.A. Tel. +39-045-6832511
Fax. +39-045-6832535 e-mail: [email protected]
www.masi.it
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