what will be even better next time

12.000 visitors; over 13 Mio impressions; 42.000 flyers
distributed; over 23.000 catalogues distributed
36 partners:
8 tour operators/incoming; 6 cultural brands (museum,
institution, publishing houses); 5 national tourism organisations; 5 gastronomic
brands; 4 local tourism organisations ; 3 airway companies; 3 media partners; 2
hotels
132 articles; 224.500€ AD value, 90 journalists at press event; 281 #BeNordic
(photos and tweets) with potential reach of 349.000 , 6.106 visits @benordic.it
- average stay on site 2,15 min
27 partners at Nordic Workshop; 34 Tour Operators – 50 visitors
Get a glimpse of an unforgettable week-end
Password: benordic
281 #BeNordic (photos and tweets)
with potential reach of 349.000 people
Filippa Lagerback – opinion leader – 146.000 followers
Chiara Maci – food blogger and trend setter –39.556 followers
Travelblogs – according to ebuzzing ranking nr.17
and nr. 24 (first 100 travel blogs in Italy)
Joint forces produced
80 FB posts with 386.000 impressions
Newsletters 646.000 impressions
www.benordic.it
132 articles; 224.500€ Ad value
Happy partners at Be Nordic
What did you find satisfactory at Be Nordic?
- A lot of people visiting and the location: very central
A
- Centrally located, variation in program throughout the
weekend. Seemed to be interesting to the public
«It’s been great working with you. I stayed to
watch many of the videos from the Nordic
countries and I am now planning a trip to the
North this summer!»
«For me the feedback is great because we had a
lot of people interested in our programs of trips
to Scandinavia.»
3 out of 4 partners were very satisfied with Be Nordic as a
whole and have expressed interest in participating in case
of a second edition.
«Thank you again for everything, Be Nordic has been
wonderful. I would suggest a second edition…»
«I think it’s been a very good experience. We got rid
of all of our brochures and there seem to have been a
lot of interest. We also think that it’s great to combine
it with the workshop and the press event because
that makes it possible for us to make a lot of things in
just one go.»
…what will be even better next time
-
bigger location and better flow management in the venue
(especially during moments dedicated to gastronomy)
-
more time and space for partners to present their products and interact with the public
-
richer event calendar (music/food/culture)
-
interactive events/workshops for adults as well
-
more focus on video and interactive content
-
more structured distribution of printed material and centralized info point
-
focus on special Be Nordic partner offers – depending on permits we will evaluate the
possibility of including sale on location for the interested partners
Grazie a tutti!
A