- Avanti Press

Moving HUMOR Forward
Why Greeting Cards?
Industry Insights
No Way!
WOW!
Who Knew?!
one
Life... it’s just
er another!
interruption aft
Approximately $7.5 Billion
purchases per year.
90% of American households
purchase greetings cards.
Greeting Cards are sold in over
100,000 outlets in USA including
Mass, Drug, Grocery, Specialty
and Dollar channels.
Cool since da
y one!
Happy Birthda
y
e,
At a certain ag Extreme sport!
an
everything is
y
Happy Birthda
Olive everyth
ing
Happy Birthda about you!
y
Why Greeting Cards?
Consumer Insights
• 20% of consumers give greeting cards with
intended purpose to be a keepsake. 35% of
greeting card recipients keep greeting cards
“forever”.
• 80% of greeting card consumers are female.
• Average consumer sends 30 greeting cards
per year. Heavy user sends even more.
Little Known Facts
• All generations of shoppers
purchase greeting cards.
• Consumers prefer humor cards;
they feel safer than affectionate
cards.
• The humor category might be
underserved.
Let Us Handle It!
World Class Service
• Consistent new card designs flow into the
display to replace slow sellers
• 48-hour turnaround on incoming orders
• Full EDI capability
Fulfillment Facts
• Fill Rate over the last 5 years has
been 99.42%.
• In Stock Rate over the last 5 years
is 99.81%.
• UPS On Time Delivery of Avanti
Packages (Avanti’s preferred
carrier) over the last 5 years
is 99.37%.
Avanti Lives Green
We hug the earth daily
• All Avanti cards are Made in the USA
• Printed on Recycled Paper
• Paper is FSC-certified
(Forest Stewardship Council)
Seriously Funny Cards
Delivering high impact
humor for 30 years!
Unique brand attitude
• Universal appeal = wide audience
• Cross generational = wide audience
• Delivers fun quickly
•
Consumers recognize
themselves in Avanti
characters!
Humorous situations
• Contemporary expressions
for modern times
• Sharp, fun characters
• Clever, quick verses
•
Cards with Attitude!
Characters
Avanti characters demonstrate an attitude or are
in situations that consumers can identify with…
and laugh or smile about.
Anthropomorphism
Avanti uses animals as “characters” to suggest human
behavior through gestures, attitudes and expressionswithout being a specific race, age or gender.
Slice of Life and Still Life
Slice of life images are natural looking and portray
everyday life. Narrative still life images tell a story and
suggest a human presence.
All Together Entertaining
The notes create a line that holds together
and is a top performer at retail!
©2011 Avanti Confidential
How Does Avanti Do It?
It looks so simple – and we want it to! We review tons of ideas every week
• We deal with diva kids and dogs as well as
their stage mothers
• We do expert photo shop magic and we labor
and labor over just the right words to make
these cards funny
•
No one else does it like we do...
•
Sometimes it may take as long as 12 months to birth
these gems – but we do our best to deliver the best
possible original distinctive Avanti cards!
Did You Know...
• On average 200 new cards
are introduced every year
• Avanti has won 43 Louies
• Our cards are funny in any
language and sold in over
a dozen internationl markets
Avanti Everyday Products
Everyday Assortment
332 Images • $2.99 retail
want to...
You make me rthday
Bi
Shout! Happy
It’s been one
of those days
all week long!
ppy Birthday
Cheerths! Ha
Fashionably lat
e
Happy Belated again!
Birthday
StandOuts™
Motion
19 Images • $3.99 retail
12 Images • $4.99 retail
You don’t make it this far without
a few survival skills!
Happy Birthday
Party ‘till you POP! Happy Birthday
Avanti Seasonal Product
Our seasonal offering includes Valentines Day, Easter Mother’s Day, Father’s Day,
Graduation, Halloween, Thanksgiving, Hanukkah and Christmas.
Standard Seasonal Retail · $3.29
ad!
u out of my he
I can’t get yo
y
Da
e’s
tin
len
Happy Va
Happy Easter,
Sunshine!
!
e on perfection
Hard to improv
r’s Day
Happy Mothe
Have a dicke
ns of a Christm
as!
Premium Christmas Retail · $3.99
t it snow!
Let it snow! Le
erry Christmas
Let it snow! M
· Glitter)
ss
bo
(Foil · Em
Warm Wishes
Wishing you
a warm and
cozy Christm
as
(Foil · Glitter)
ite
all your favor
Wishing you
ms
Merry Christa
(Foil · Glitter)
things!
‘TIs the season
!
Merry Christm ...Pugs and kisses!
as
(Foil · Glitter)
A*Press Product Review
Great Graphics. Witty Words!
A*Press Delivers humor with
quality and tactile punch!
Premium brand
• Heavy weight shimmering paper stock
unlike any competitor
• Embellished with deliberate detailed
foils, glitter, flocking and emboss
• Bright, bold and colorful
•
Delivering style
and expression for
contemporary consumers!
Bold graphic images with clever, quick verses
• Cross generational, appealing to women of
all ages
•
How is A*Press Made?
Every concept starts
with a doodle...
•
Then that idea is pushed and pulled, refined,
redrawn and reviewed. Often to repeat
the process until the picture is perfect.
•
Once the drawing is ready we write the
funniest verse to fit the image. Like the
picture the verse has to be just right!
It’s all about the details...
•
We love things that sparkle! The embellishments on each card are carefully integrated
into the design to bring that extra something
and reinforce the message or joke.
Did You Know...
• On average 36 new cards
are introduced every year
• Since its introduction in 2007
A*Press has won 6 Louies
• A*Press cards and printed
and embellished in the USA.
A*Press Products
Everyday Assortment
160 Designs available • $3.95 retail
an “on sale
Hope you have
e” kind of day!
and in your siz
y
da
Happy Birth
)
er
itt
Gl
·
(Foil
Look both wa
ys before you
bust a move!
Happy Birthda
y
(Foil · Emboss
)
ss you’re from
Thank goodne
t well soon
Ge
!
ck
hearty sto
er)
(Emboss · Glitt
The good news
is... you can sti
ll read
the signs! Ha
ppy Birthday
(Foil · Emboss
)
Seasonal Assortment
3 Seasons available • $3.95 retail
..
after with you.
Happily ever
y!
Da
e’s
tin
Happy Valen
)
(Foil · Flocking
I laughed. I cr
ied...and you
were there
through it all!
Happy Mothe
r’s Day
(Emboss · Glitt
er)
d yours!
Joy to you an
as
tm
ris
Ch
ry
Mer
(Foil · Glitter)
Enjoy every bit
of it!
Merry Christm
as
(Foil · Glitter)
Display Options
Display Options
We have displays available to fit every need.
144 Pocket
192 Pocket
• Maple-finish spinning base
• Maple-finish spinning base
• 3 spinning towers, 48 pkts each
• 4 spinning towers, 48 pkts each
• 1 sign, 4 die-cut characters
• 1 sign, 4 die-cut characters
• 4 casters
• 5 casters
Dimensions:
Dimensions:
27 1⁄4” wide · 25 3⁄8” deep
27 1⁄2” wide · 27 1⁄2” deep
30” spin diameter · 75” tall
33 1⁄4” spin diameter · 75” tall
A*Press Display Options
80 Pocket
96 Pocket
• 5-sided Maple base
• Maple finish base
• 1 spinning tower
• 2 spinning towers, 48 pkts each
• Full face exposure
• No Casters
• Casters allow for flexible
merchandising
Dimensions:
14” deep · 28” wide · 73 1⁄2” tall
Dimensions:
20” wide · 19 3⁄8” deep · 72 3⁄4” tall
Seasonal Displays
24 Pocket
36 Pocket
Great way to feature Avanti
Great way to feature Avanti,
and A*Press together for
A+Plus and A*Press together
your seasonal collection.
for your seasonal collection.
This seasonal display provides
Dimensions:
the most profit per square foot
15” wide · 63” tall
potential.
Dimensions:
16” wide · 64” tall
Avanti Merchandising &
Marketing Initiatives
Avanti Everyday Headers
A+Plus Headers
A*Press Merchandising
& Marketing Initiatives
A*Press Everyday Headers
The Opportunity
The Opportunity
_____ pockets of Avanti
X _____ pocket retail
$_____ Potential retail sales
Next Steps...
©2011 Avanti Confidential