AKIN TO______ Arma Cutis Doriane Van Overeem Emmanuelle

AKIN TO______
Arma Cutis
Doriane Van Overeem
Emmanuelle Lebas
Espèces
Gioia Seghers
Jean-Paul Lespagnard
Kim Mee Hye
KRJST
Marion Jouffre
Michael Guérisse O’Leary
Munana Gatera
Roxane Baines
Stéphanie Anspach
SUPERPIECEOFCHIC
SHOWROOM 15 IS AN INITIATIVE
OF BRUSSELS INVEST & EXPORT BRUSSELS
&
SHOWROOM 15
SHOWROOM 15
MODE C’EST BELGE—MODE DIT IS BELGISCH !
Dear professionals, buyers, partners and journalists,
For this third edition of the Showroom in Brussels, it is with
great joy that MAD Brussels, the Centre for Fashion and
Design, and Brussels Invest & Export, welcome you to
an extraordinary place to be the very first to discover
the new FW15 and SS16 collections—both accessories and
clothing—by fifteen designers from the Belgian school of
fashion.
This year, the Showroom is part of a very special
edition of the Brussels fashion festival MADIFESTO. This
is because we have had the huge opportunity to coproduce
a major exhibition with the Palais des Beaux Arts (the
Palace of Fine Arts), a great Belgian cultural institution
dedicated to decorative arts. The exhibition, called The
Belgians―An Unexpected Fashion Story, goes back
over the key facts that mark the history of Belgian fashion
up until the arrival of the Nouvelle Vague. This will allow
you to place the collections on display in their historical
and current contexts.
As part of the festival, a number of experts with international reputations as well as representatives from our
counterpart centres across Europe will gather once again
in the sumptuous surroundings of Royal Library of Belgium
at the European Fashion Summit whose aim is to defend
the future of young designers and the future of the sector
in its broad sense. This summit was designed to reflect as a
network and jointly with designers from each of the countries of the network on the future of young contemporary
design. This reflexion takes place in the context of the
ongoing economic crisis and the absolute need to defend
new business models that will allow our designers to pursue
and develop their creative and entrepreneurial activities.
We will close these debates with the special La
Cambre Mode[s] runway show which gives us a shake
and asks us questions about the vision for a sector that is
resolutely oriented towards the future.
So welcome to Showroom 15, which offers a privileged setting for debates with our designers about their
discoveries of innovations, savoir-faire and creativity that
they infuse in their collections
Today, I invite you to take the time to get to know our
talents better and to let them initiate you into discovering
what inspired them.
Nine fashion designers from the most experienced
to the youngest: AKIN TO ______, Doriane Van Overeem,
Gioia Seghers, KRJST, Jean-Paul Lespagnard, Marion Jouffre,
Roxane Baines, Stéphanie Anspach, SUPERPIECEOFCHIC,
three designers of accessories: Arma Cutis, Michael
Guérisse O’ Léary, Munana Gatera and two designers
of jewels: Espèces and Kim Mee Hye and one designer of
shoes: Emmanuelle Lebas have worked hard to display
their universe to you for which they express so much
passion and perseverance to obtain high quality items and
items that catch our attention.
I am particularly proud to invite you to this experience of discoveries around Belgian fashion which, I hope,
after these intense days of the festival, will leave a strong
impression on you.
I wish you a wonderful experience and above all that
you create lasting personal relationships with our designers
who really need you!
Alexandra Lambert
Director MAD Brussels
WWW.MADI WWW.MADBRUSSELS.BE FESTO.BE
SHOWROOM 15
SHOWROOM 15
BRUSSELS
BRUSSELS
INVEST & EXPORT
OFFICE
OFFICE
MAD BRUSSELS
7-11 RUE D'ALOST
1000 BRUSSELS, BELGIUM
+ 32 2 880 85 62
500 B4 AVENUE LOUISE
1050 BRUSSELS, BELGIUM
+ 32 2 800 40 00
[email protected]
DIRECTOR
AREAMANAGER - ASIA & EUROPE
(MIDDLE EASTERN& MEDITERRANEAN COUNTRIES EXCLUDED)
SECTORMANAGER - CREATIVE INDUSTRIES
ALEXANDRA LAMBERT
[email protected]
+ 32 499 86 72 58
FASHION EVENT PRODUCER
REINOUT VAN HULLEBUS
[email protected]
+32 2 800 40 42
LENIE STEELS
[email protected]
+ 32 471 11 66 82
M
FASHION COORDINATOR
B
ELKE TIMMERMAN
[email protected]
+32 479 63 62 73
INTERNATIONAL DEVELOPMENT EXPERT
ANAÏS LAMBERT
[email protected]
+32 475 37 26 80
MAD Brussels―Mode and Design Centre―is a platform of expertise and a unique shop window to show
off the value of the fashion and design sectors in
Brussels.
Its mission, which is at the heart of innovation and
is oriented to the future, is to promote all the professions, encourage initiatives and support all the players
in these two sectors to support their development and
growth, from and towards Brussels.
Coordinating support and initiatives that are
channelled to it, MAD Brussels ensures the local and
international economic promotion of Brussels creators
and designers as well as investment in the Brussels
Region from external players. This is done by activating
networks of jobs and know-how, through high quality
national and international events and by developing a
network of exchanges on an international scale. This is
all done together with an action to revitalise Brussels
districts needing revitalisation, thereby boosting the
attractiveness of Brussels.
By doing so, MAD Brussels highlights the position of the town-region, among traditional European
capitals of fashion and design, as being an innovating
centre for dynamic and avant-garde fashion and for
cooperative and universal design.
Set up in 2011, MAD Brussels is the result of
close cooperation between different Belgian and
European institutions such as the European Regional
Development Fund, the Brussels Capital Region and
the City of Brussels.
WWW.MADBRUSSELS.BE
BRUSSELS Invest & Export is the foreign trade and
investment agency of the Brussels-Capital Region.
It aims to promote the internationalization of the
Brussels economy.
Brussels is not only the Belgian and European
Capital, home of NATO and EU headquarters, but
it is also a large business center at the heart of the
European market.
BRUSSELS Invest & Export assists Brussels’
companies operating in foreign markets. Almost
ninety economic and trade commissioners across
all continents provide free guidance to SMEs, target potential local prospects and partners, organize matchmaking events… Concrete initiatives in
Brussels and abroad include trade missions, contact
days, invitations of decision makers and collective
stands at international trade fairs. Brussels’ exporters are listed in a database, which can be accessed
by all foreign companies searching for partners.
(www.brussels-exporters.be)
Another mission of BRUSSELS Invest & Export is
to attract foreign companies to Brussels and to provide
them with support, should they decide to locate their
business in the Region.
To enable investors to assess the benefits of
establishing in the capital, BRUSSELS Invest & Export
offers them a 'Welcome Package' which includes
equipped office space at no cost for a three-month
period.
To support the above mentioned activities,
BRUSSELS Invest & Export has developed a trade
counseling service to help companies individually with their internationalization process as well
as a competitive and economic watch service to
monitor and inform on international trends and
opportunities.
WWW.BRUSSELSINVESTEXPORT.BE
SHOWROOM 15
AKIN TO____
AKIN TO_____ is a ready-to-wear brand for women,
which was created by two Belgian fashion designers who studied
together at the famous school La Cambre Mode[s];
Margaux Bolle and Caroline Hiernaux.
A
The name AKIN TO______ means ‘to be close to’ and
expresses the relationship that has to be built up over
time between every woman and her item of clothing.
AKIN TO______ invites the customer to engrave her
name with a little metal tag hidden inside each item
of clothing.
This customized tag materializes the handover of
the item of clothing by the designers and its definitive
adoption by the customer. The brand offers a timeless and comfortable elegance with high-end quality
fabrics of European manufactures.
It is all about a wardrobe that builds up instead of
going out of fashion. The brand builds each collection
around one element of Mendeleev’s periodical table.
The desire is simple: to establish a strong, lasting, sincere and close relationship with customers
through uncluttered, structured, essential and timeless clothes.
FW15
For this Fall/Winter collection 2015-2016, the
element ‘lead’ of the periodical table has the place of
honor. Full of properties and multi-use element, we
were inspired by lead in several ways. First of all in
the proper sense; physical for its color, but above all
for its toxicity. Secondly in the figurative sense; more
poetic for its symbolic use in the daily expressions.
Its blue-grey color that whitens while oxidizing
is the leading color of the palette, which also offers
a bright red-orange color symbolizing toxicity. This
toxic aspect is also the basis of our lead paint print
that partially crackles on the item of clothing.
A leaden sky, lead ballast, lead legs... so many
expressions that shows the figurative power of the
word ‘lead’. All these expressions bring up a sensation of weight and confidence that you can also feel
through the selection of our fabrics and the vertical
height of the cut. Lead is present through each item
and also in our cuts and zip systems thanks to the
triangular identity form of the Foucault’s clock lead.
The combination of the different properties
of lead gives this collection ‘Pb’ a classy line, balanced between power of the cut and fullness of the
fabric.
WWW.AKINTO.BE
AKIN TO__________
SHOWROOM 15
ARMA CUTIS
Arma Cutis (armor of skin) is a luxury Belgian brand offering
accessories collections, designed by graphic and fashion designer
Alexandra Sebbag.
◊
Arma Cutis navigates a mysterious world of colliding cultures.
Men and women lose themselves in lost worlds of turbulent vitality in the intimate symbiosis of strength and sensuality.
Charged with its dark yet organic singularity,
this Arma Cutis scarf will become a part of your inner being.
AW15
SS16
A
Chemistry & Alchemy
Kings’s valley memories
WWW.ARMACUTIS.COM
ARMA CUTIS
SHOWROOM 15
DORIANE
VAN OVEREEM
Doriane van Overeem is a Belgian fashion designer,
graduated from La Cambre Mode[s] in Brussels, Belgium.
Her taste for garments’ details, fabrics and finishes, comes from
her mom who is always searching for vintage pieces.
Ð
Through her experiences with Bernhard Willhelm,
Manish Arora, Meadham Kirchhoff and Louise Gray, she
has developed a true know-how, a unique vision and
a great sensitivity for textures, colours and prints. Her
final collection for La Cambre Mode[s] resumed well
her universe and was greatly noticed in the press, in
particular with singer Ciara wearing one of her creations during Paris Fashion Week and with the exhibition of her collection at the Galeries Lafayette in
Paris. It was evident to her to create her own label,
focusing on a nonconformist women's vision and on
the ‘Made in Belgium’ aspect.
FW15
The world of Doriane van Overeem is full of fairy
tales, mysterious creatures and beautiful flowers as
you can see in the Fall/Winter collection of 20152016 called ‘Witches Not Bitches’ . This collection is
inspired by witches and wants to empower women
and invite them to believe in their own natural
strength.
Several symbols of magic are represented. You
have the raven from a painting of Nicolas Jonval―
symbol of darkness and witches’ companion―but
also the pentagram, applied on sweaters and jackets.
The collection is a mix of colours and textures. This
season, Doriane did a special work on faux fur both in
colours and in black as the faux astrakhan beautifully
illustrates. And there are always floral prints, which are
the common thread between each season.
WWW.DORIANEVANOVEREEM.COM
DORIANE VAN OVEREEM
SHOWROOM 15
EMMANUELLE
LEBAS
For her second full collection of Fall/Winter 2015-2016 of shoes
and accessories, Emmanuelle Lebas is inspired by the sensual
and off the wall world of the French fashion photographer
Guy Bourdin.
E
Emmanuelle works with leather, satin and fur, using
saturated tones that can be found in Bourdin’s photographs. The designer plays with the notion of gender,
producing masculine moccasins and masculine Derby
shoes in ultra-feminine shades and styles, moving from
flat to higher heels with an intermediate height.
Alongside this inspiration, she is also developing a
bedding theme with geometric pouches that make you
think of the quilting of a thick pillow, moving away from
the idea of household linen to make it sophisticated.
SS16
The new Spring/Summer 2016 collection draws
a lot of inspiration from architectural sources such as
the works of Piranesi, an Italian engraver and architect
from the eighteenth century. By using elements that
refer to Greco-Roman architecture and by isolating
them and amplifying them, they give a graphic and
ornamental look to the collection. Other, more sportswear elements or elements more specific to shoes,
counterbalance this inspiration to make the collection
younger and more modern.
WWW.EMMANUELLELEBAS.COM
EMMANUELLE LEBAS
SHOWROOM 15
ESPÈCES
Experimentation, innovation and surpassing things are
words that define the process of research and creation of the
Espèces brand—in the sense of identity—because Sébastien
Lacomblez and Marie Artamonoff assert a certain level
of independence faced with the commercial logic
of the masses.
Espèces are designers nourished by their creations,
which have been appropriated from their personalities and their personal training: a course in plastic
arts with a specialisation in digital art in Mons for
Sébastien and jewellery in Namur for Marie. This is an
interesting complementarity that can be seen in their
jewels and their current ready-to-wear prospects.
What is technically acquired in one area is transposed
into the other and influences the choice of a certain
aesthetic.
An interest in the science of living things was
the leitmotif of the creative process. Bones force us
to go beyond ourselves as they have become objects
of strangeness that defy notions of time and mortality. The ergonomic form of the object transcends the
status of ‘necklace’.
In a saturated market, Espèces has made the
choice of marking themselves out as their unusual
items lead to a form of exclusivity. The so-called ‘little
structure’ made the choice of developing initially at
the international level, increasing the number of its
points of sale―especially in Amsterdam, New York,
Paris, Berlin, Abu Dhabi etc.―to gain the necessary
legitimacy to display their collections in the renowned
boutique ‘Stijl’ on the rue Antoine Dansaertstraat in
Brussels.
2015
In 2015, Espèces pursued its work related to bones,
proposing new models and materials and enriched
its vocabulary by incorporating patterns into its productions with the launch of a ready-to-wear collection. These novelties are inspired by patterns that are
present in nature and in particular the way in which
they are generated. The Conus textile―also called the
golden fleece―is a poisonous shell whose patterns
are similar to cellular automatons―mathematical
objects, evolving in states according to simple rules,
by imitating the self-reproducing capacities of living
beings in a certain way.
The duo developed an IT programme that generates drawings and puts in place a unique item system
within a series in partnership with a Belgian industrial
knitting firm. These drawings are used to produce the
knitwear, a technique making it possible to reproduce
the design precisely: each pixel is equivalent to a point
of the mesh. Each pullover, each scarf and each pair
of leggings is unisex and unique. The client chooses
from an array of patterns but each item of clothing
will have its own variation of the drawing. T-shirts and
headscarves made of silk are also produced from the
prints. A line of jewels made of silver and bronze with
gold plating taking up their patterns by subtraction
and by extrusion also emerged from this idea.
WWW.ESPECES-ESPECES.COM
E
ESPÈCES
SHOWROOM 15
GIOIA
SEGHERS
As a graduate of the renowned La Cambre Mode[s] in Brussels
—where she still lives and works—Gioia Seghers wins several
awards in 2012 with her graduation collection, including
the prestigious Dior Award, Weekend Fashion Award,
Libre Essentielle and RA prizes.
Gaining instant attention from international press and
buyers, her striking and sculptural clothes distinguish
themselves from the rest, timeless and delicate at
the same time. Following her graduation show, she
is invited by the Musée de la Dentelle de Caudry in
France to exhibit selected silhouettes, underlining
her innovative and refreshing use of lace.
In 2013, Seghers decides to launch her eponymous line, focusing on refined and high-end womenswear. Pursuing her ongoing research around textiles and original shapes, she enters the Showroom
Les Belges competition and wins a spot in October,
allowing her to showcase and sell her clothes during
Paris Fashion Week. In February 2014, she presents
her first ready-to-wear collection―designed and
produced in Belgium―within the No Season's showroom.
Strongly influenced by her grandmother's elegance―whose Italian roots and poise impressed
her as a child―Seghers infuses her clothes with a
deep sense of respect, reworking the notion of a
contemporary wardrobe, which speaks to women in
an intimate way. Transparency, eyelets and lace are
some of her signatures, as well as a European sense
of sophistication.
G
FW15
The new Fall/Winter collection 2015-2016 from
Gioia Seghers ‘The Tightened Straps of the Gozen’ is
based on the charisma and iconic character of Tomoe
Gozen, the first female samurai to leave her mark on
history. Using details that refer to the complex construction of the armour of the time, the collection has
a graphic yet supple appearance, with net volumes that
boost the figure.
Seghers takes a new direction this season, as colour
makes a more striking entrance, from brick orange
to intense fuchsia, from lavender to also a print that
appears on a long dress. Pure and minimalist forms are
enhanced by the power of warm and sensual tones and
tactile materials such as leather and silk. The designer
uses the wool crepe she introduced last season, making
the impeccable tops, blouses and trousers fall perfectly.
Rope decorates a zippered biker jacket and a short skirt
in red leather, evoking the art of Japanese shibari.
Seghers’ coats are long, warm and comfortable,
while interesting layers of fabrics are used to create
rhythms and textures, confirming the designer’s aim to
bring an extra dimension to her pieces. Richer and more
dramatic than last winter, this collection goes back to
the first love of the stylist, designing for a woman who
is comfortable with her paradoxes and contradictions.
WWW.GIOIASEGHERS.COM
GIOIA SEGHERS
SHOWROOM 15
JEAN-PAUL
LESPAGNARD
Jean-Paul Lespagnard is a Belgian fashion designer based
in Brussels. He has been showing his women's ready-to-wear
collection in Paris since March 2011.
J
Jean-Paul studied visual arts and fashion design. He
worked alongside Anna Sui for two collections and
assisted Annemie Verbeke before creating his own
brand due to the success of his ‘Jacquelines’ at the
Festival International des Arts de La Mode in 2008 in
Hyères.
Jean-Paul combines a great sense of fashion
with a fascination for high and low art and for popular culture in all its shapes and forms. All Jean-Paul
Lespagnard's creations reveal an overflowing imagination. He eloquently succeeds in communicating
his optimistic universe where originality goes hand in
hand with a playful irreverence for the classical wardrobe. He likes to say that he prefers to dress a mood
than a physic. Neither ages nor special body types are
requested to feel comfortable in his clothes.
Passionate by scenic arts, he has created the costumes for several theatre and dance productions such
as Liesbeth Gruwez and is a regular collaborator of
choreographer Meg Stuart.
The Jean-Paul Lespagnard woman is a foxy lady
going her own way and making individual choices,
thriving on interesting encounters and surprising
experiences. She is at the same time self-aware and
knows how to make fun of herself. She celebrates life
and personal freedom. Arrogance is not to be found in
this girl's dictionary. She sparkles, combining optimism
with a great sense of humor. Jean-Paul Lespagnard
offers luxury. Not material luxury but the real thing:
the elegance to be who you want to be.
FW15
This collection ‘Cheese on Fleek’ tells the story of
a Mennonite who descends from the mountains into
the Monterey to sell the cheese her family produces.
It was during this visit she met a gang of Colombians.
Together they decided to create a cheese dealer clan.
This unpredicted encounter gave birth to a fusion of
styles.
The elegant cuts of the countryside habits are
deconstructed to match the urban ease of this musical subculture.
Fabrics range from domestic cottons, silks and
wools, united with structured fabrics and energizing prints. The colors vibrate between austerity and
rebellion.
WWW.JEANPAULLESPAGNARD.COM
JEAN-PAUL LESPAGNARD
SHOWROOM 15
KIM
MEE HYE
2012. Kimy Gringoire launches her brand, Kim Mee Hye,
her name in Korean. Her choice is mainly spontaneous,
like everything she creates. Her most recent creation is an
upper arm cuff, her interpretation of fatal luxury. From the very
beginning, the most influential concept stores have loved
Kimy's jewellery. She is now sold at Colette,
Opening Ceremony, Browns...
K
2015. Kimy has surrounded herself with new collaborators to be able to focus on the creation itself. In
less than three years, she has succeeded in creating a
luxurious, but sincere universe, which looks like her.
To be able to translate it even better, she has confided
her 5 emblematic pieces to the Belgian photographer
Quentin de Briey. The result of this collaboration: a
book (launched in march 2015), which tells the story
of a lazy day in New York City. The perfect expression
of her motto: “Luxury is about moments of life. And jew-
ellery can be part of it.”
“My first collection entitled ‘In Memory of Things
to Come’ encapsulates the essence of Kim Mee Hye.
What luxury means to us, timeless and not seasonal.
Each piece is a genuine Kim Mee Hye creation and is
handcrafted in Antwerp upholding a long history and
tradition of manufacturing the finest jewels consistently over time.
I’ve focused on gold as a unique and refined
material. My visual language is influenced by youth
culture but is very poetic and emphasizes the beauty
of the free spirit. Gold is―by definition―inseparable
from the world of jewellery, yet the challenge was to
make it new, contemporary and exciting. Willing to
reinvent and reinterpret certain archetypes within
my own work―while still referring to enduring
forms such as the cross, the cuff, the earring or the
medallion―I approach jewels as personal and intimate statements, illustrating the importance of the
relationship we have with others and the outside
world. Connecting us to the environment we evolve
in―and the individuals we cherish and care about
most―jewellery becomes a truthful and honest way
to express oneself, removed from the cycle of trends
and temporary fads.
Each piece has to be tried-on to appreciate
their precision and the delicate nature of their hidden
mechanism, making you forget you are even wearing precious jewels. The earing for example, minimal
and stylish at the same time, can be opened up and
reversed to reveal a multitude of tiny white diamonds,
giving it a powerful charge.”
WWW.KIMMEEHYE.COM
KIM MEE HYE
SHOWROOM 15
KRJST
Studio KRJST is a contemporary Brussels-based artistic
consortium created in order to merge creative skills and meet
specific needs. Gathering a panel of various artists (fashion
designers, photographers and print designers),
K
Studio KRJST offers its know-how and expertise to
various artistic projects. Renowned brands such as
Eastpak (luggage), Huawei (technology company),
Mc Alson (men’s underwear) already chose to work
with the Studio for special editions.
Studio KRJST’s vision embodies in 6 main themes:
the momentum, the breakdown, the mystic, the
introspection, the subversion and the sensuality. The
aim of the Studio is to inject a new depth, soul and
authenticity into every day life objects, accessories
and clothes.
Erika and Justine, the artistic directors of KRJST
(ready-to-wear brand for men and women) manage the elaboration, the implementation and the
follow-up of all the activities related to Studio
KRJST.
The creative Studio develops capsule collections
that fully embrace Studio KRJST values and proposes
swag and sophisticated everyday clothes and accessories for men and women with a metropolitan edge
and high-end details merging multiculturalism and
ethnological references.
Studio KRJST makes itself recognizable through
its unexpected symbioses of elements like arts, colors,
materials and emotions working towards the exaltation
of characters.
The collections reveal the person who is wearing
them by giving him a sensation of freedom and authenticity. The distinctive work of the brand challenges the
seasons and stay out of the fast fashion market. KRJST
is the mirror of its own reinvented spirituality and the
link between the human soul and its temptations.
WWW.STUDIOKRJST.COM
KRJST
SHOWROOM 15
MARION
JOUFFRE
Marion Jouffre, a made in Belgium feminine tailor.
M
Marion Jouffre is an autodidact and acquired her
savoir-faire from meetings both in the fashion world
and the stage costume world where she began. As
a French woman living in Brussels, she created her
female ready-to-wear brand in 2014. The clothes are
made in Belgium from the design stage through to the
production stage. She confirmed her style by creating
a first feminine tailor collection that was sensual and
ambiguous and unveiled a unique ready-to-wear collection somewhere between chic, off the wall and classical/whimsical. Marion Jouffre seeks to show beauty
in what she has that is strange and fragile.
FW15
For the Fall/Winter collection 2015-1016, titled
‘Duel’, it is all about ‘the total dark’ inspired by the works
of Pierre Soulages. The architectural silhouettes mix
baroque lines (for the cut) with graphic lines (for the
pattern) in an alchemy of black obtained by materials
(leather, woollen fabric, jeans, painting etc.). Between
a matt and a shiny look, this modern and realist collection shows off a woman who is both gentle, combative and sexy in a classical chic style with a pure
and clean cut.
SS16
For her new Spring/Summer collection 2016,
Marion Jouffre searches her inspiration elsewhere.
Time goes by, memories go on but what stays with
us? Memory paints us a world where intimate things go
alongside history, where real things get mixed up with
imagination. In a gentle and melancholic aesthetic,
silhouettes pay tribute to memory. It is a memory
recomposed of objects of remembrance. From chicken
bones to rediscovered post cards… These are patterns
that tell of a time that has gone by. The clothes have
sober forms to give space for objects and images that
tell us what has been and which will never be again.
WWW.MARIONJOUFFRE.BE
MARION JOUFFRE
SHOWROOM 15
MICHAEL
GUÉRISSE O’LEARY
After graduating from the Victor Horta Institute
of Architecture in Brussels, Michael Guérisse O’Leary studied
leatherwork at Les Arts et Métiers de Bruxelles under a master
craftsman from the Maison Delvaux.
M
In his designs one can see architectural influence
subtly expressed through geometric and sculptured
forms.
In a constant pursuit of perfect proportions,
simplicity and unconventional beauty, each piece
is carefully handcrafted with great measure of care.
The collections are inspired by master architects and
designers such as Andrée Putman, Gae Aulenti, Gio
Ponti, Richard Serra, Alvar Aalto.
As a tribute to his grandfather, he decided to name
his brand after him. Albert Guérisse was a member of
the Belgian resistance during the Second World War.
After Belgium was forced to surrender, he escaped to
Great Britain to continue the fight under the cover name
of ‘Pat O’Leary’. In London he met secret agent Sylvia
Coopersmith, working for Military Intelligence whom
he married in 1946. Pat O’Leary went on to organize one
of the biggest escape routes of the Second World War.
WWW.OLEARY.BE
MICHAEL GUÉRISSE O’LEARY
SHOWROOM 15
MUNANA
GATERA
Munana Gatera is a painter who draws inspiration
from his pictures of Africa, his personal history, his journeys
and meetings. He is known for his innovativeness and for having
transposed his works on carpets with Nathalie Didden.
M
At the end of 2014 he started the Munana Gatera Art
and Couture Studio, and launched right away a first
collection of stoles. The unusual size of the stoles
makes them more than just silk or cashmere shawls.
They invite people to wear a singular ‘work of art’. The
studio mainly works with silk, rayon/cashmere and
polyester chiffon.
AW15
This first collection is entirely inspired by pictorial creations from Munana Gatera. Examples are the
masks, which incorporate the powerful and strong lines
of a Rwandan, the emerald toucan from Venezuela or
the Umidiho. This latter is one of the most prestigious
dances of the Rwandan choreography where the bore
of movement is combined with charm.
WWW.MUNANAGATERA.COM
MUNANA GATERA
SHOWROOM 15
ROXANE
BAINES
Having graduated from the La Cambre Mode[s],
Roxane Baines began her career by designing accessories for big
high fashion houses such as Givenchy and Louis Vuitton Paris.
She then launched herself into working with small Parisian
brands as a freelancer.
R
After five years in Paris, she returned to Brussels and
her first love, designing clothes. The philosophy of
the brand brings together sobriety and humility and
embodies everyday elegance. It is the fruit of inspiration drawn from her friends, her family and above all
from the street. Femininity is dealt with in its simplicity
by pared down and minimalist forms that translate her
taste for nature. She was also very quickly touched by
the subtle visual seduction of Japanese arts, which she
discovered during her journeys to Japan from age 15.
FW15
The ‘Miyagi’ Trench, the leading item in the collection, reflects this Japanese style perfectly. That can
also be felt in the ‘Hakone’ shirt with its blue print from
Asia. Finally there is the minimalism of the ‘Wrap Skirt’
skirt, a piece of wool tied to the waste, just as simple as
that, which is a marvellous reflection of the elegance
of this Fall/Winter collection. All the cuts are thought
through with simplicity in mind for daily well-being.
Cotton and wool items, from black to dark blue going
via indigo blue… Colours of dreams and evasion.
For her second collection, Roxane Baines continued to work on timeless pieces in a freshness of
tone that reflects the light of the spring. This time, for
inspiration she drew on the figure of Georgia O’Keeffe,
the American artist whose allure, of remarkable sobriety, underlines a strength of character. With this collection, Roxane Baines has confirmed her desire to
dress women in timeless items of clothing. All of them
offer a common and necessary characteristic, namely
a cleaning out of the lines and offering no other decorative element and so giving free rein to the cloth to
express itself. In her quest for the essentials, Roxane
Baines has again brought out a collection that allows
women to express their personality.
WWW.ROXANEBAINES.COM
ROXANE BAINES
SHOWROOM 15
STÉPHANIE
ANSPACH
"‘My fashion’, is a fashion that does not get worked up.
It is like a woman who exists, who is real. My motto? ‘Less is
Mode’. Little wink at the ‘less is more’ from architect Mies van
der Rohe. If the element, in any discipline, is beautiful,
then it is indeed self-sufficient.
After a short journey in a Fashion school in Brussels,
I decided to make my dream come true: create my
own brand. I did not work a lot for others. I find more
satisfaction in learning by myself, through personal
experiences, which is not always easy but rewarding.
Music is often the starting point of my collections.
This creation driving force is followed by a personal
approach: uncluttered cuts, an androgynous style
mixed with a contrasting aspect, some freshness and
modernity. A quite natural modernity created by a
young woman for women of her own generation. When
I am creating, I often think of the girls and women who
surround me and of what I would like to wear myself.
The woman I dress represents our generation, our
lifestyle. She is enterprising, she works, she travels. She
has a fine taste and does not want to be like everybody.
It is essential that she feels comfortable is her clothes
while being chic. This is why my collections are contemporary and stick to the woman of today.
My clothes are easy to wear and can match with
more exceptional items of the collection. I often use
denim, corduroy, t-shirts, jersey, stitch/knitting but
I also offer some more refined items such as coating
cotton, printed silk, etc.
S
I do not really believe in creating a ‘total look’. We
do not often have the opportunity to dress that way. In
the every-day life, we want to wear confortable items.
Every woman has her favorite pair of jeans, a sweater
she easily wears and that she completes with a more
refined item from a stylistically point of view. The fashion I offer is a combination of a refined wardrobe and
basic items. Fashion has become very eclectic, different
styles mix with each other with ease today.
The woman I imagine is natural but strong, she has
personality and wants to be distinguished. She is fitted
with an effortless elegance, she takes care of herself in a
way others do not even realize it. She is quite apathetic
and looks as if butter would not melt in her mouth.
The approach of my collection is therefore to
create an elegant cloakroom while being casual. I try
to make sure that when you wear an item of clothing
you immediately take it over, without looking your
Sunday best.
It is important to me to remain loyal to myself
and keep my style whatever happens. Even if trends
(glamorous, high luxury) are different from what I offer,
I have the impression and the desire to get closer to
what you see in the street."
WWW.STEPHANIEANSPACH.BE
STÉPHANIE ANSPACH
SHOWROOM 15
SUPERPIECEOFCHIC
This season, the SUPERPIECEOFCHIC duo has come up
with a theme inspired by the cosmonauts, playing with urban
and futuristic elements.
S
Entitled ‘Galactic Jetlag’ , the collection adopts a
colourful and playful take on space, reproducing the
patterns of astronaut suits on tops, short and long
dresses.
The space prints convey the quest of a woman
thirsty for escape and exciting adventures, curious to
know what other planets could have in store for her.
The ‘landscape’ compositions take up this theme, as
well as a ‘spatial street’ section, reflecting the seductive
world of the two designers. Protection suits are printed
on coloured silk, creating entertaining trompe-l’oeil
effects.
FW15
New this season is the fact that some models have
a cape in voile, printed on the back, giving a refined
touch to the line. These pieces reinvent the idea of
eveningwear by removing the formal aspect. Bright,
bold colours, such as green and orange punctuate
some models, while the graphic power of black and
white makes the designers’ clothes completely timeless. The accessory of the season is the rocket mirror
in metallic leather, taking up a classic of the brand.
With its city and space aesthetics, the new collection
is perfectly in tune with the times, reminiscent of the
Beastie Boys’ song ‘Intergalactic’.
WWW.SUPERPIECEOFCHIC.COM
SUPERPIECEOFCHIC
SHOWROOM 15
AKIN TO____
STUDIO CAROLINE HIERNAUX
177 BT3 AVENUE LOUISE
1050 BRUSSELS
+32 486 73 35 26
[email protected]
STOCKISTS
♦ BELGIUM
SMETS CONCEPT STORE
VILLAGE VERVE
GINETTE
SALES
♦ BELGIUM
DEBORA LITZROTH
+32 479 86 50 73
[email protected]
WWW.SUIT-CASE.BE
PRESS
♦ BELGIUM
SOPHIE CARRÉ
+32 2 346 05 00
[email protected]
WWW.SOPHIECAREE.COM
DORIANE
VAN OVEREEM
ESPÈCES
STUDIO DORIANE VAN OVEREEM
148 RUE AMÉRICAINE
1050 BRUXELLES
+32 487 24 33 29
[email protected]
MARIE ARTAMONOFF
& SÉBASTIEN LACOMBLEZ
91 AVENUE VOLTAIRE
1030 BRUXELLES
+32 472 26 04 52
[email protected]
STOCKISTS
STOCKISTS
♦ BELGIUM
VILLAGE VERVE
♦ ONLINE
WWW.HOBOSOCIETY.COM
WWW.NOTJUSTALABEL.COM
EMMANUELLE
LEBAS
STUDIO
EMMANUELLE LEBAS
19 RUE DU FAUCON
1000 BRUSSELS
+32 479 47 46 89
[email protected]
STOCKISTS
ARMA CUTIS
STUDIO ALEXANDRA SEBBAG
+32 478 75 24 33
[email protected]
STOCKISTS
♦ BELGIUM
FRANCIS FERENT
SUPERSTRAT
VILLAGE VERVE
♦ ONLINE
WWW.ARMACUTIS.COM
SALES
♦ BELGIUM
[email protected]
PRESS
♦ BELGIUM
HUNTING & COLLECTING
VILLAGE VERVE
♦ FRANCE
MICHARD & ARDILLIER
GRAND PLAYGROUND
♦ ONLINE
WWW.SOLESTRUCK.COM
PRESS
♦ BELGIUM
TOP SECRET COMMUNICATION
[email protected]
WWW.TOP-SECRET.BE
♦ FRANCE & GREAT BRITAIN
OUTLEVEL
STEPHANIE PROVEDEL
+ 33 1 55 34 75 30
[email protected]
WWW.OUTLEVEL.NET
♦ BELGIUM
SOPHIE CARRÉ
+32 2 346 05 00
[email protected]
WWW.SOPHIECAREE.COM
WWW.MADBRUSSELS.BE
STUDIO
♦ BELGIUM
STIJL
THE RECOLLECTION
♦ THE NETHERLANDS
SPRMRKT
MARGREETH OLSTHOORN
♦ GERMANY
ULF HAINES
♦ FRANCE
VILLA NOAILLES
♦ USA
KES NEW YORK
♦ UNITED ARAB EMIRATES
THE LUXURY ARCADE
PRESS
♦ BELGIUM
SOPHIE CARRÉ
+32 2 346 05 00
[email protected]
WWW.SOPHIECAREE.COM
GIOIA SEGHERS
STUDIO
GIOIA SEGHERS
2 RUE CUREGHEM
1000 BRUSSELS
+32 474 85 77 67
[email protected]
STOCKISTS
♦ BELGIUM
SMETS
STIJL
SALES
♦ FRANCE
NO SEASON
+33 1 42 78 50 20
[email protected]
WWW.NOSEASON-SHOWROOM.COM
PRESS
♦ BELGIUM
MCDM PRESS & PUBLIC RELATIONS
+32 2 479 44 14
[email protected]
WWW.MCDM.BE
♦ FRANCE
OUTLEVEL
STEPHANIE PROVEDEL
+ 33 1 55 34 75 30
[email protected]
WWW.OUTLEVEL.NET
JEAN-PAUL
LESPAGNARD
STUDIO
ROBBIE SNELDERS
36 RUE DE L’OURTHE
1080 BRUSSELS
+32 3 424 06 86
[email protected]
STOCKISTS
♦ AUSTRALIA
ASSIN
♦ BELGIUM
STIJL
LOUIS
ISETTE
♦ CHINA
I.T
♦ FRANCE
GALERIES LAFAYETTE
♦ JAPAN
VISIT FOR
♦ SOUTH KOREA
BOON THE SHOP
♦ USA
PLEASE DO NOT ENTER
♦ ONLINE
WWW.GALERIESLAFAYETTE.COM
WWW.MYBEAUTIFULDRESSING.COM
WWW.YOOX.COM
KIM MEE HYE
KRJST
STUDIO
STUDIO
NADINE VAN ANTWERPEN
+33 491 07 58 33
[email protected]
STUDIO KRJST
38 AVENUE ALBERT
1190 BRUSSELS
+32 499 42 75 49
+32 474 24 09 27
[email protected]
STOCKISTS
♦ BELGIUM
ICON
SMETS PREMIUM STORE
LOL SHOP
RENAISSANCE
IRINA KHÄ
♦ FRANCE
COLETTE
♦ GREAT BRITAIN
BROWNS FASHION
♦ SOUTH KOREA
10 CORSO COMO
♦ USA
OPENING CEREMONY
STOCKISTS
♦ CHINA
HEAVEN
♦ JAPAN
LASO
SALES
[email protected]
PRESS
[email protected]
SALES
♦ BENELUX
NADINE VAN ANTWERPEN
+32 491 07 58 33
[email protected]
♦ GREAT BRITAIN
GARNET FICHER
+44 2 032 27 49 89
[email protected]
WWW.RAINBOWWAVE.COM
♦ ITALY & AUSTRIA
VICKY RODITIS
+43 676 462 8588
[email protected]
PRESS
PR CONSULTING PARIS
MARINE FOURIÉ
+33 173 541 967
[email protected]
WWW.PRCONSULTING.NET
MARION JOUFFRE
STUDIO
MARION JOUFFRE
22 CAUTER
1180 BRUSSELS
+32 483 41 97 69
MICHAEL
GUÉRISSE O’LEARY
STUDIO
MICHAEL GUÉRISSE O’LEARY
43 RUE CAMUSEL
1000 BRUSSELS
+32 478 92 18 43
[email protected]
STOCKISTS
PRESS
♦ BELGIUM
CIEL MES BIJOUX! EXCELSIOR
PRIVEJOKE
♦ LUXEMBOURG
MUSÉE D’ART MODERNE
DU LUXEMBOURG - BOUTIQUE
♦ FRANCE
JACENKO
♦ FRANCE
PRESSING
GUILLAUME CHAILLET
+32 1 42 01 51 00
[email protected]
WWW.PRESSINGONLINE.COM
DIRECTORY
MAD SURPRIZE!
MUNANA GATERA
STUDIO
MUNANA GATERA
ATELIER D’ART & COUTURE
46 RUE WÉRY
1050 BRUSSELS
+32 495 91 27 80
[email protected]
STOCKISTS
♦ BELGIUM
ATELIER MUNANA GATERA
(INVITATION ONLY)
BELGIAN CONCEPT STORE
FRANCIS FERENT
DIDDEN & CO
♦ ONLINE
WWW.MUNANAGATERA.COM
WWW.MONDEFILE.COM
SALES
DIMITRI SCHMITZ
& PHILIPPE COPPÉ
&NATHALIE MOKE
[email protected]
[email protected]
ROXANE BAINES
STUDIO
ROXANE BAINES
17 RUE JEAN D’ARDENNE
JEAN D’ARDENNESTRAAT
1050 BRUSSELS
+32 489 81 85 62
[email protected]
SALES
ISABELLE PHAN
+32 474 59 20 40
[email protected]
STÉPHANIE
ANSPACH
STUDIO
STEPHANIE ANSPACH
+32 497 74 63 73
[email protected]
STOCKISTS
♦ BELGIUM
A SUIVRE
CACHEMIRE COTON SOIE
STEP BY STEP
VERT CHASSEUR
AKIN TO______
PHOTOGRAPHY: ?
MODEL: ?
ARMA CUTIS
SALES
STEPHANIE ANSPACH
+32 497 74 63 73
[email protected]
PRESS
♦ BENELUX
TOP SECRET COMMUNICATION
[email protected]
WWW.TOP-SECRET.BE
PHOTOGRAPHY: PAULINE HISBAC
MODEL: CHLOÉ LIBIOUL
MAKE-UP & HAIR: SANDRA FANIZZA
DORIANE VAN OVEREEM
PHOTOGRAPHY: JAN JORRE
MAKE-UP & ACCES.: NOEL INOCENCIO
MODEL: AMBER (DOMINIQUE
MODELS)
EMMANUELLE LEBAS
PHOTOGRAPHY: ?
ESPÈCES
PHOTOGRAPHY: LAETITIA BICA
MODEL: ?
SUPERPIECEOFCHIC
STUDIO
SUPERPIECEOFCHIC
72 RUE DU PRÉSIDENT
1050 BRUSSELS
+32 489 81 85 62
[email protected]
STOCKISTS
GIOIA SEGHERS
PHOTOGRAPHY: TINE CLAERHOUT
MODEL: LOTTE (ULLA MODELS)
MAKE-UP & HAIR: MATHIEU DE MAYER
JEAN-PAUL LESPAGNARD
PRODUCTION: PROFIRST
HAIR: JEAN-LUC AMARIN
MAKE-UP: INGE GROGNARD FOR MAC
STYLING : VALY
S
KIM MEE HYE
♦ AUSTRIA
SPLENDEURS 1
♦ BELGIUM
ICON SHOP
HELLO JAMES
♦ SPAIN
RENDEZ-VOUS
♦ ONLINE
WWW.SUPERPIECEOFCHIC.COM
WWW.SHOPATSAUCE.COM
WWW.HOBOSOCIETY.COM
PHOTOGRAPHY: QUENTIN DE BRIEY
MODEL: STEFFY ARGELICH
KRJST
PHOTOGRAPHY: SEBASTIEN
DELAHAYE
MAKE-UP & ACCES.: NOEL INOCENCIO
MODEL: DORIAN NOUR JESPERS
MICHAEL GUÉRISSE O’LEARY
PHOTOGRAPHY: LALO GONZALEZ
MODEL: ?
MUNANA GATERA
PHOTOGRAPHY: DAVID SILVA
MODEL: ?
PRESS
♦ BELGIUM
SOPHIE CARRÉ
+32 2 346 05 00
[email protected]
WWW.SOPHIECAREE.COM
♦ INTERNATIONAL
OUTLEVEL
STEPHANIE PROVEDEL
+ 33 1 55 34 75 30
[email protected]
WWW.OUTLEVEL.NET
DIRECTORY
ROXANE BAINES
PHOTOGRAPHER: RAMZY BENTRAD
MAKE-UP: MARIE BRABANT
MODEL: GIADA
STÉPHANIE ANSPACH
PHOTOGRAPHY: ?
MODEL:?
SUPERPIECEOFCHIC
PHOTOGRAPHY: ?
MODEL: ?
WWW.MADBRUSSELS.BE
MADIFESTO
MADIFESTO
WED. 03.06
FRI. 05.06
LET'S TALK ABOUT
ECONOMICAL ASPECTS
OF FASHION PRIZES:
THE WOOLMARK CASE
THE BELGIANS
- AN UNEXPECTED
FASHION STORY
—All audiences—
Seminar with Abigail Hayhoe - International
Woolmark Prize Manager Europe
—All audiences—
This exhibition gives a unique historic
overview of the DNA of Belgian fashion
BOZAR
CINÉMA GALERIES
23 RUE RAVENSTEIN
1000 BRUSSELS
MORE INFO: WWW.BOZAR.BE
26 GALERIE DE LA REINE
1000 BRUSSELS
&
6:30 PM > 8:30 PM
10€ | FREE FOR STUDENTS
THU. 04.06
START SUMMER
OF FASHION!
THU. 04.06
& FRI. 05.06
M
MADIFESTO - EUROPEAN
FASHION SUMMIT
FRI. 05.06
& SAT. 06.06
—Invitation only—
European symposium: a reflexion
on Belgian and international fashion
SHOW #15
&
—All audiences—
LA CAMBRE MODE[S] @HALLES DE SCHAERBEEK
SHOWROOM 15
22A RUE ROYALE STE MARIE
1030 SCHAERBEEK
A presentation of 15 Brussels fashion designers
to a selection of national and international buyers,
an initiative of Brussels Invest Export
& MAD Brussels
8:30PM
RESERVATIONS: WWW.SHERPA.BE
L’Europe et la Région investissent dans votre avenir
Europa en het Gewest investeren in uw toekomst
WWW.MADBRUSSELS.BE
WWW.MADIFESTO.BE
THE BELGIANS
B
WWW.BOZAR.BE
SHOWROOM 15
PRESIDENT MAD BRUSSELS
PHILIPPE CLOSE
DIRECTOR MAD BRUSSELS
ALEXANDRA LAMBERT
COORDINATION FASHION
ELKE TIMMERMAN
COORDINATION SHOWROOM
LENIE STEELS
COMMUNICATION & PRESS
VINCENT GILLEMAN / SILVIA MARTINELLI / AMÉLIE ROMBAUTS
INTERNATIONAL DEVELOPMENT EXPERT
ANAÏS LAMBERT
CONSULTING
MURIEL PIASER CONSULTING
GRAPHIC DESIGN
DEBORAH ROBBIANO
SCENOGRAPHY
MARGOT GHYSELS (SACRÉSUCRÉ)
& ILKA DE MEYER (SOMEDESIGNER)
RESPONSIBLE PUBLISHER
MAD BRUSSELS
AALSTSTRAAT 7-11 RUE D'ALOST
1000 BRUSSELS
+32 2 880 85 62
WWW.MADBRUSSELS.BE
SPECIAL THANKS TO
BRUSSELS INVEST & EXPORT & TEAM,
MAD BRUSSELS TEAM,
EMILIE DUVAL,
ALINE PEETERS,
ANNA NAUWELAERTS,
ALI SADOUKI
BRUSSELS CAPITAL REGION
MINISTER OF ECONOMY OF THE BRUSSELS CAPITAL REGION & TEAM
FOREIGN TRADE STATE SECRETARY
FEDER / EFRO
WALLONIE BRUXELLES DESIGN MODE
VISIT BRUSSELS, TOURISM AGENCY OF BRUSSELS
BELGIAN TOURIST OFFICE BRUSSELS WALLONIA
TOERISME VLAANDEREN
HOTEL BLOOM
SHOWROOM 15
IS AN INITIATIVE OF
BRUSSELS INVEST & EXPORT
&
BRUSSELS
AS PART OF MADIFESTO
BRUSSELS FASHION FESTIVAL #3
COLOPHON