Topic : Grooming for Mikyajy / Nayomi shop
Transcription
Topic : Grooming for Mikyajy / Nayomi shop
Grooming Manual (Shop assistants and respective Supervisors in retail outlets) Introduction This booklet will provide guidelines for dressing correctly while on duty and in uniform along with guidelines on personal grooming. Your appearance and presentation will project an image of the company and therefore all staff members should carefully read the instructions in this manual. Nayomi / Mikyajy Content Page Female Staff 1. Uniform 2. Personal Accessories a. Jewelry b. Eye Glasses 3. Hair Styles 4. Personal Presentation a. Hand & Nail Care b. Facial Hair c. Cosmetics usage 4 8 10 13 Male Staff 1. Uniform 2. Personal Accessories a. Jewelry 3. Hair Styles 4. Personal Presentation a. Nail Care b. Facial Hair c. Cosmetics usage 28 31 33 34 Personal Hygiene General Conduct 37 39 2 Female Staff 3 1. Uniform a. A striped white shirt with a three quarter sleeve combined with a matching pair of black/ maroon trousers. Mikyajy Uniform Nayomi Uniform b. A three quarter sleeve will be useful when you are carrying out make overs so that you do not dirty your shirt. c. Female sales staff who wear a hijab will be permitted to wear full length sleeves upon request. d. Each sales staff will be given 3 shirts and 2 pair of trousers. Uniforms will be available in Small (S), Medium (M), Large (L), Extra Large (XL) and Extra Extra Large (XXL) sizes. Sales staff must inform their supervisor about size. e. Shirt size must fit comfortably as no gaps are allowed to show in between your shirt. Same rules apply to your trousers size and you must keep shirt outside the trousers at all times. 4 Acceptable Not Acceptable f. Trousers length should cover most of your front shoes. Be careful that the length is not too long so you do not trip. Acceptable length g. Care of your uniform The care of the uniform is the responsibility of the person to whom it has been issued. All fabrics are of reasonable quality and you will be able to wash them or use dry clean. The fabrics are a mixture of polyester and cotton. You must take care not to dirty them with make up or stain them with any food or drinks. 5 Your uniform should be well ironed both your shirt and trousers. In your role you are constantly meeting with all kinds of customers. When wearing the uniform, you carry a responsibility to reflect the quality image of your company. You must carry your name badges at all times. It is very important that your customer can read your name and call you by your name. Unacceptable: the garment looks very creased! h. Shoes should be black and closed either flat, or a two inch heel. Shoes should always look polished and in good condition. Use black or skin color pop socks with your shoes. Pop Socks Acceptable 6 Unacceptable i. If you wear a hijab, it must be a solid color, simple and matching with the uniform. Acceptable colors are white, maroon or black. j. Do not carry bulky items in your pocket. Please do not carry mobile phones in your pockets either. 7 2. Personal Accessories a. Jewelry: When worn with the uniform jewelry should be chosen with care to give impression of good taste. Silver and yellow /gold accessories are acceptable. Ladies should keep it to a minimum as it is not always flattering or comfortable to wear excessive jewelry at work. A maximum of two rings may be worn which must be simple e.g. your wedding band and another modest ring. Nothing too fancy or big. One simple bracelet is allowed to wear on your hand but no bangles. A pair of studs is fine but no long earrings or fancy designs are allowed. A plain neck chain is allowed but no long necklaces and no fancy designs. 8 Wrist watch. Your watch could be plain, with a simple strap which is in harmony with your uniform including gold silver or black bands. Acceptable Unacceptable No body piercing and tattoos are allowed to show on your body – as shown in picture below. 9 b. Eye glasses: Glasses should be flattering and must compliment the wearer. Acceptable Unacceptable 3. Hair a. Hair should always look clean, well groomed and swept off the face while working. Your hair like your make up can build an appearance when a customer enters the shop. b. Perming, coloring and highlighting should look natural and well maintained not allowing re-growth to show. Paying a little care to details is very important as it becomes part of your professional image. Unacceptable 10 c. Excessive use of mousse or wet look gel should be avoided. It does not look appropriate with the Mikyajy trend. Unacceptable d. Short hair styles should be well styled and maintained as they tend to become messy quickly. Acceptable 11 e. Long hair should be always kept away from the face with clips. Any hair below the neck and touching the shoulders cannot be kept loose as it does not look professional and hygienic. Other styles include ponytail or half way up with a hair clip. Acceptable Long hair should be tied up, as in pictures above Unacceptable 12 4. Personal Presentation a. Hand and Nail care Regular manicures will keep your hands and nails in good condition. This quick guide will keep your hands looking beautiful from week to week. Use the cuticle kit in the order shown below: 1. Nail length should be kept short (the growth of the white nail should not be more than a quarter cm). Use a nail clipper to cut it straight A. 2. Nail shaping. Nails should be neatly shaped. File your nails in a slightly rounded shape with a nail file B. 3. Warm hand soak. Dip your hands in warm water & soap for a few minutes to clean your hands and make the skin around the nails softer. 4. Cuticle treatment. First use a cuticle pusher to push skin down C. 5. Remove the dead cuticle with a cuticle nipper D. 6. Use a nail buffer on the nail to polish it. Soak your hands again in the water and towel dry E. 7. Moisturize and polish. First use a quick hand and nails cream. Leave it for a few minutes then add your color polish. 13 A B C D E 14 Ladies may wear polish which should be well maintained to avoid chipping. Pale colors are preferable to dark colors as they are more subtle. Choose colors from the range below Acceptable colors, neutral shades Unacceptable, bright , metallic and dark colors 15 b. Facial Hair Visible facial hair growth on female staff is not acceptable (hair growth appears on the upper & lower lips, chin below lips and ear –to- ear). Facial hair can be removed by threading, tweezing and waxing. Alternatively light hair growth can be bleached to minimize appearance. Please consult a beauty salon if you need assistance. Pictures of facial hair Eyebrow shaping The shape of the eyebrow is correct when the beginning of the brow is aligned with the center of the nostril and the arch falls over the back third of the eye. 16 Tweezing and Trimming to Shape a Perfect Brow 1. Before you start tweezing, use a lip or brow pencil to heavily draw on the shape you want; you can adjust it with makeup remover as you decide on the shape you want to create. 2. Once the shape is drawn on, tweeze any hairs that fall outside the line of the brow. 3. Next, brush the brows straight up with an eyebrow brush. 4. Any hairs that are too long and floppy should be trimmed with small scissors. Tweezing long brow hairs rather than trimming them can result in gaps in the eyebrow or create a patchy appearance. Slant Tweezers: Perfect for eliminating even the most stubborn stray hairs, these professionalquality tweezers are the perfect tool for all your hair-removal needs. Use the point to tweeze smaller hairs and the broader more slanted side for general tweezing. Tip: Pull hair in the direction of the hair growth 17 c. Cosmetics The benefits of using make up brushes Most people overlook the importance of using application tools, like brushes, when applying make-up. Applying it with your fingers is not the same as applying it with professional brushes. Using Application tools will: Makes the Application process easier. Makes the Application of the make up even and balanced instead of patchy and the color is not fading away. Keeps the Make up clean and uncontaminated. Maintaining your brushes Since the brushes are made from high quality synthetic hair like natural hair you must wash them once a week at home with a mild shampoo and conditioner. When you are applying make up on any customer in the shops you have to clean your brushes straight after the application as a standard procedure.Skin diseases could be transmitted in that way and the customer could come back and sue the company. Be careful.. Tools (listed in alphabetical order) You just need a few brushes to achieve a complete beautiful look. H . A . I A B … .. C D E F G 18 A. Contour Blush brush Use to apply powder blush. This angled brush is designed to fit into the contours of the cheek area, for a soft well blended color application. B. Base Eye shadow brush Use to apply a base coat of eye shadow all over the eyelid. Made with stable hair, this brush gives a smooth and even application of the base eye shadow. C&D. Sponge brush and Standard Eye shadow brush Used for contouring the eyes. It is recommended to use the sponge brush (C) when applying the colors from Quattro cubes as it holds the eye shadow well without letting it fall off. The second brush (D) is useful on matt colors and is designed to fit gently into the crease and the corners of the eye, for easy application of contour colors. E. Blender brush After applying eye shadow, use this brush for blending. It is soft and flexible and gently blends the color over the eye area. F. Angled Eyeliner and Eyebrow brush Use to fill in eyebrows or for pressing eye shadow along lash line. This brush defines the brows, to frame the whole face and accentuate the eyes. G. Lip liner brush Designed with a flat and narrow head to achieve perfect lip definition. With its portable, protective cover, it is ideal for travel or makeup bag. H. Sponges Use a dry sponge and apply foundation to the face one section at a time until fully covered, using a downward motion. Blot with the sponge on the areas that need more coverage. I. Powder puff Apply loose or pressed powder with a powder puff or a powder brush for a sheer finish. The puff is useful for setting the powder especially around the eye area and preventing the shadow from creasing after a while. 19 Applying Make up in the sequence below: Make-over demo Your make up is part of the brand image and your cosmetics should be applied to achieve the desired look. Mikyajy is a trendy brand and you must use the same colors available in the store (refer to the color palette). A basic look can be created using steps and procedures below. At times there will be new looks created for seasonal launches and you will receive similar make over demonstrations to guide you through the look. Face Make up includes a base, eye shadow, mascara, matching blusher and lipstick. Make up must always look fresh and keep a very little shine on the face. Face color palette Applying Base Make up 1. Apply Eye concealer around your eyes with a concealer brush or with your finger tips to hide any dark circles under the eyes and other face blemishes. 2. Spot concealing: concealers should be a shade lighter than your foundation color. Other color correcting concealers; Green corrects redness (broken veins on the face) and Mauve corrects sallow ness. 20 3. Apply a sheer to medium Foundation cover on your face using a water based or oil free foundation. If your skin is dry make sure to apply a face moisturizer before. The oil free formula helps skin looks smooth and evens out skin tones. The coverage is medium and gives a matt finish! If you have a good skin, then pick a sheer foundation. For a natural base color try it first on your neck area. If it blends well than it is the right foundation color for you. Apply it with a make up sponge on your face and spread it to your hair and ear lines or use your fingers. 21 4. Finally set the foundation with loose powder using a brush or a powder puff by pressing and rolling on the face and under the eye area. This will keep the face Make up longer and give you a cleaner look. If your face is oily reapply pressed powder throughout the day which will prevent the shine! You can finish with Skin glow to add shimmer, and luminescence to your face and body. You can apply it on the apples of cheeks, temples, forehead, nose, chin and neck. Applying Eye make up 1. Base color. Use an eye shadow brush, sweep a light color over the entire eyelid to brighten the area and create a smooth base for layers of color. Color chosen: Pink No.04 from Star lights range. Lightly dab the brush on a piece of tissue to get rid off the excess color then apply it on the eye. 2. Eye shadow. Next apply a medium to dark color to the crease with a sponge brush, starting at the outer corner and working inwards. The color should fade as it gets closer to the bridge of your nose. Repeat this time working from the inside corner of the eye in an outwards direction. Color chosen: Purple color from Quattro cubes No.04. Use a blender brush to blend the colors together so it looks more natural. 22 3. Highlighter. From the top of the second shadow to your brows, apply your third shadow. Color chosen: Pink No.9 from All Eyes range. Can be applied with a small brush. 4. Upper lash line. With an angled eyeliner brush, apply a dark shadow along your upper lash line and concentrating the color at the outer corners and lightly pulling it up into the crease of your eyelid. Eye chart 3 2. 1. . 1. Base color 2. Eye shadow 3. Highlighter Color chosen: Charcoal from Quattro cubes no.03 or Dark grey line & shadow pencil No.09 from the Sabaya range. 5. Lower lash line. Draw a line under your eye and smudge it to get a softer look. If you have big eyes apply also the line inside your eyes. Same color see above. 23 6. Eyebrow definer. Soften and blend brow color by sweeping the eyebrow brush in an upwards motion through your brow hair. This disperses and blends the shade. If the color looks too dark, take a piece of cotton and wipe it away. Always look for a shade that matches or lighter than your hair color. Color chosen: Brown 02 from Sabaya range. 7. To apply Mascara, begin at the lash base. Work the brush into your lashes and sweep the wand through to the tips. When applying to upper lashes, tilt your head back and look downwards. Apply one coat of mascara to the lower eyelashes. Finally lightly comb through your lashes to separate them and remove any clumps of mascara, starting your comb at the base and combing both upper and lower lashes.( For extra impact, apply a second coat of mascara to the outer edges of your top lashes only. Color chosen: Black Volume Mascara by Lovely lashes. Applying Lipstick: 1. Lips come in all different shapes and sizes. For general application line the lips first with a lip liner, using a lip brush and fill the color inside your lips. 2. Blot reapply and finish with a gloss. Color chosen: Lip liner No.02 Lip tattoo No.9 and Lip glow No10. 24 1. 2. 3. 4. 5. 6. o You can use first Lip and Eye base to keep the color on for longer. o For smaller lips conceal and powder first your lip then line the lips using a liner outside your lips and add the color with a lot of gloss for a fuller effect. o For big lips conceal and powder the lips first then apply the liner inside your lips. Finish by applying the color with a little gloss. Applying Face Make up For a natural look apply color on the apples of your cheeks with a blusher brush moving upwards. Color chosen: Bright pink from the Color Mania range. 25 Nayomi Make up Your make up is part of the brand image and your cosmetics should be applied to achieve the desired look. Nayomi is a traditional oriental brand and so smoky eyes will be applied to create the effect shown in steps. Smoky eyes is usually heavy eye make up using black eye cosmetics but a different color will be used to create harmony with your outfit (complete face make up see Mikyajy). Tips on Smoky eyes 1. The crease is very important to the smoky eye and it needs a special attention. With a purple colored shadow, pick a small amount and work it into the crease area. Continue until the area is well defined, with lots of attention to the blending process. 2. Lining your eyes with charcoal black eyeliner can make eyes look small. Try lining the outer corners of your eyes would enhance the smoky look. 3. With your favorite mascara coat lashes so that they play up the darkness of the eye area. 26 Male Staff 27 1. Uniform Half sleeves striped white shirt with a matching pair of black trousers. 1. A three color striped white shirt with black outline and inner maroon and grey stripes. Mikyajy Uniform Nayomi Uniform 2. Uniform material is made of cotton and polyester and is washable or dry cleaned. 3. Each one will be given 3 shirts and 2 pair of trousers. Sizes will come in small(S) medium (M), large (L), Extra Large (XXL) and Extra Extra Large (XXL) you must inform your supervisor about your size. 28 4. The hem of the trousers should cover half of your shoes and the trousers should look straight on your body. Unacceptable: Trousers too long and shoes are very square Acceptable 5. Pocket should not contain bulky items. Keep only money. 6. Shoes could be between casual like mules and semi casual plain or with shoe laces, in black. They must be kept in good condition and regularly polished. Always keep plain black or beige socks. 29 Acceptable Unacceptable 7. Black leather plain belts can be worn with the pair of trousers. The buckles are acceptable in silver or gold. The width of the belt should not exceed 1.5 inches. Shirts can be worn in that case inside the trousers with the belt on or outside without the belt. Acceptable designs Unacceptable 30 2. Personal Accessories a. Jewelry & Watches 1. Men should only keep their watch and a wedding band but no other accessories. 2. Watches in leather or metal straps are only acceptable. Acceptable 3. No body piercing and tattoos are allowed to show on your body – as shown in picture below 31 b. Eye glasses: Glasses should be flattering and must tone with and compliment the wearer. Contact lenses should be a natural shade. Acceptable Unacceptable 32 3. Hair a. Hair should always look clean, well groomed and swept off the face while working. Your hair can build an appearance when a customer enters the shop. b. Excessive use of mousse or wet look gel should be avoided. It does not look appropriate with the Mikyajy trend. c. Short hair styles should be well styled and maintained as they tend to become messy quickly. Acceptable hair length Acceptable side-burn length Unacceptable hair length Unacceptable side burns and hair 33 4. Personal Presentation a. Nail care: Nail length should be kept very short and nails should always look clean and white. A nail clipper can be used to cut the nails straight. You can give them a shape with a nail file. Acceptable 34 b. Facial hair: Men must be clean shaven. However a moustache and a beard are acceptable providing it is neatly trimmed and flattering to the wearer. Moustaches Areas more than 1.5 cm (0.6 inches) past the corners of the mouth must be shaved (see pictures below). You are not allowed to grow Moustaches and beards during your time of duty. You should wait to grow them on your holidays. Acceptable Unacceptable 35 Beards Grooming and shaping the beard: Usually, you will want to define a "neck line" along the bottom of your beard around the neck. Generally the "cheek line", the upper limit of the beard on the cheeks, is best left natural. Use the trimmer or clippers (scissors) to trim away much hair as possible. Follow that with a regular shave. Beard shaping You should not report to work unshaven or shabbily bearded. Unacceptable: Unshaven, shabby look 36 Personal Hygiene 37 1. It is important that you wear a long lasting deodorant. This should be reapplied before every duty. 2. Fresh breath is extremely important. Brushing your teeth twice daily and using a good mouthwash helps. Taking breath mints is highly recommended. 3. Mikyajy fragrances for women/men aftershaves should always be worn. Heavy strong perfumes should be applied in little quantities. Two recommended areas to apply perfume are on the pulse of the arm wrist and behind the ear lobes. 38 General conduct 39 a. Make up should always be worn before you start your duty. Do not apply make up in the shop when customers are around you. b. The image of the company must be maintained by displaying professional behavior. c. Good manners and good posture are important to promote the image of Mikyajy. d. Mobile phones should be kept on silent mode and no chats allowed on the phone whilst on duty. e. Always pay attention to your customers and handle them professionally. f. Stand straight and look out. Do not sit down or lean against any furniture. g. Keep a smile on your face and make eye contact with the customers. h. It is not permissible to chew gum while you are on duty or consume any foods or drinks behind the counters. i. Please do not keep any personal belongings on the counters. j. Smoking is not allowed during your duty hours. If you smoke during your breaks, make sure your uniform does not smell of smoke and always use mints after you smoke. Do not smoke next to the shop where you are working or in the vicinity. 40