Christer S. Johnsen [email protected]

The challenge to measure achievements
Christer S. Johnsen
[email protected]
@christersj
They know "everything"about me,
but the recommendations are only
based on my last viewed clips.
We want our users to read as many articles as possible
Photo: notedlinks.com
The Smorgasbord
Photo: fr.wikipedia.org
Placement matters, but usage of automatic links
in the lead text demands more presice hits.
How and what to measure?
Manual links
Auto generated links
Feed placement
Number of
CLICKS (CTR):
60 clicks
Dwelltime:
8 sec
Manual links
Auto generated links
Feed placement
Number of
CLICKS (CTR):
60 clicks
Dwelltime:
120 sec
Hopes and thoughts for the future
User engagement
I like sports
User engagement
I like sports
I really like sports, soccer, Torres and probably Chelsea
User engagement
I like sports
PROFILE:
The Chelsea-supporter and Torres fan no. 1.
I really like sports, soccer, Torres and probably Chelsea
I’m really into Chelsea and football.
NOW WE CAN GIVE
HER MORE OF WHAT
SHE'S INTERESTED
IN
What would you like next?
If I order the same appetizer and main course as you,
are we likely to order the same dessert as well? And will we make the same order the next time?
Can we create user profiles based on reading behaviour?
Sports
Sports
Health?
Politics?
Arts?
What are you most likely to read next?
News
Laidback or wide awake?
Consument varies throughout the day
News at 10
Laughs at 20
Oversight at 22
Two profiles, one computer
– one/no login?
Tina (25):
Likes Trucks, martial arts and training.
John (28):
Likes Cupcakes, shopping and fashion.
Photo: lifehacker.com.au
How to split Tina and Lisa, without a divorce
Tina (25):
Likes Trucks, martial arts and training.
John (28):
Likes Cupcakes, shopping and fashion.
Photo: lifehacker.com.au
With this in mind, we would like to know
the following about our users:
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What is he/she reading
In what order did you read these articles
Where did you click to get here
Dwelltime
Gender
Age
Device
Time of day
Interest
(In which profile box do you fit)