November - the Atascadero Chamber of Commerce

© John Crippen Photography
Atascadero Chamber of Commerce
BUSINESS REPORTER
NOVEMBER 2012
NOVEMBER 2012
SUNDAY
28
MONDAY
29
TUESDAY WEDNESDAY THURSDAY
30
31
1
1
October
4
5
6
7
8
12
13
14
18
19
20
21
2
9
10
15
16
17
22
23
15
Thanksgiving
25
26
27
28
SATURDAY
3
9
VOTE!
11
FRIDAY
29
24
Small
Business
Saturday
30
1
December
November 1st:
North County Young Professionals
11:30 - 1 pm,
Best Western Colony Inn, Atascadero
November 9th:
The Atascadero Chamber of Commerce is
proud to support Small Business Saturday
November 24th Thanksgiving Day Weekend!
Women In Business
What is Small Business Saturday?
(Reservations, Payment and Cancellation due by
Tuesday, October 9th at noon.)
B
11:30 - 1 pm,
Pavilion on the Lake, 9315 Pismo
November 15th:
Thanksgiving After Hours Mixer
5:30 – 7:00 pm
The Atascadero Elks Lodge
1516 El Camino Real
Are you a Facebooker? Have you
been Facebooking recently?
Well we are and we have!
T
he Atascadero Chamber recognizes the value
and the importance of facebooking as it directly pertains to your businesses. So Chamber
members… send us over your promotional flyers,
and info on your new, upcoming events, and let us
“share” that with our “friends” and watch them “like”
your events while our Facebook links direct our Facebook visitors and friends straight to the Atascadero
Chamber’s new website and/or your business website
for more event details and online registration. Visit
us today on Facebook (www.facebook/atascaderochamberofcommerce ) and start “liking” and “sharing” what we are up to. Become a part of our Facebook family and “friend” us… we promise to accept
your friend request!
we would love it if
you would “like” us!
etween Black Friday and Cyber Monday sits Small
Business Saturday, a day dedicated to supporting
small businesses in our community. By supporting local, independently-owned small businesses, we’re helping create jobs, boosting the economy and preserve neighborhoods
around the County.
Thanks to the great effort of American Express last year,
over one hundred million people shopped small on this
dedicated day. Together we can make this the biggest day of
the year for Atascadero’s small business!
The Chamber will be promoting Small Business Saturday
throughout the month of November through our eblast,
member meetings, Atascadero News, facebook and will
dedicate a new page on our website. We also encourage small
business owners to learn more about this promotion by going
to www.shopsmall.com this is a free service through American
Express that has marketing materials and suggestions on how
to get the word out about your store or business. Consumers
rally your friends and family to Shop Small on this special
day.
Shop Atascadero!
Chamber of Commerce Hosted Candidate Forum
O
ctober 3rd in the City Council Chambers,
Robert “Grigger” Jones, representing the
Atascadero Chamber Legislative Committee
and the Atascadero Chamber, hosted a political
Forum for our local candidates running for election.
All candidates were in attendance including:
Tom O’Malley,
candidate for
Mayor, Roberta
Fonzi, Bob
Kelley and Ann
Ketcherside, all
candidates for City
Council.
YOUR VOTE
COUNTS
“Representing the business community and promoting the economic and civic welfare of Atascadero.”
BUSINESS REPORTER
6904 El Camino Real • Atascadero, CA 93422
PRESORTED
STANDARD
U.S. POSTAGE PAID
Atascadero, CA 93422
Permit No. 68
Atascadero Chamber of Commerce
BUSINESS REPORTER
BOARD OFFICERS 2012
President’s
Perspective
Chairman of the Board
Jeannie Malik, Greg Malik Real Estate Group
Chairman-Elect
Robert “Grigger” Jones,
Retired Professional
Linda Hendy,
President/CEO
Chief Financial Officer
Joseph Modica, Jr.,
Modica Financial & Tax, Inc.
Past Chairman of the Board
Chuck Braun, State Farm Insurance
BOARD DIRECTORS
Terrie Banish, The Tribune
Helena Berardi, Heritage Oaks Bank
Carol Bezkostny, Rabobank
Ray Buban,
Ray M. Buban, EA, Financial &Tax Service
Rita Carr, Galaxy Theatres
Donn Clickard,
Atascadero Greyhound Foundation
Kelly Long, Kelly’s Casuals
Teri Davis, Mission Community Bank
John Neil, Atascadero Mutual Water Co.
E.J. Rossi, Atascadero High School
Mike Talen, Cold Stone Creamery
AMBASSADORS
Ambassador Chair: Joseph Modica, Jr.,
Modica Financial & Tax, Inc.
Jeannie Malik,
Past Chair, Greg Malik Real Estate Group, Inc.
Tamara Baldwin, Rabobank
Darren Barnes, Founders Community Bank
Vicki Blankenship, State Farm Insurance &
Financial Services, John Donovan
Vivian Borden, BNI
Angela Cisneros, K-Jon’s Fine Jewelers, Inc.
Ryan Dion, Modica Financial & Tax, Inc.
Sherman Drury,
Central Coast Independent Insurance
Eric Gobler,
Eric J. Gobler Civil Engineering
Amy Jimenez, Amy Jimenez Insurance Agency
Dustie Kaczmarek,
Creative Alternative for Learning & Living
Janine Lloyd, Atascadero News
Dixon Mann,
State Farm Insurance, Chuck Braun
Greg Modica, Modica Financial & Tax, Inc.
Allen Reese,
Community Action Partnership of SLO
Jesus Rubio, Union Bank
Paul Shannon, Access Publishing
Sheri Van Fleet, Heritage Oaks Bank
Mara Whitten,
Community Action Partnership of SLO
Joyce Stewart,
Atascadero Chamber of Commerce
CHAMBER STAFF
Linda Hendy, President/CEO
Kim Austin, Office Manager
Joyce Stewart, Member & Visitor Services
Tamrah Michael, Marketing Director
Gerri Shoaf, Volunteer
6904 El Camino Real
Atascadero, CA 93422
Telephone: (805) 466-2044
Fax: (805) 466-9218
www.atascaderochamber.org
Information in this newsletter regarding
any business does not constitute an
endorsement by the
Atascadero Chamber of Commerce.
2
November 2012
Chamber’s Perspective
I
t’s that time of year again where the Chambers current
and incoming Board of Directors begins to work on
new Member Benefits and Programs for 2013. Recently
we sent out a survey to all of our Chamber members and
we are looking forward to your feedback both positive and
constructive. We will be implementing your suggestions
and fine tuning how we currently provide programs and
marketing. I really like the quote I read today “Confidence
doesn’t come when you have all the answers. But it comes
when you are ready to face all the Questions.” All of us here
at the Atascadero Chamber are “Confident” that we could
Meet Your
Directors
Helena Berardi
Heritage Oaks Bank
H
elena Berardi is an Assistant Vice President/Client
Relationship Manager at Heritage Oaks Bank. She’s
a Central Coast native who attended Cuesta College and has nearly three decades of banking experience. In
a 20-year stint at Mid-State Bank and Trust, Helena served
customers as a financial specialist. At Heritage Oaks Bank,
where’s she worked since 2005, Helena is responsible for
management, new business development and marketing. She
I
City Centennial
n May of 1995 a musical pageant was staged in the Sunken
Gardens starring local residents, from almost toddlers to
senior citizens, real livestock and even a Model T Ford.
That was the debut of the first act of a musical written by
Anet Carlin and Colleen Goulding. Since then Carlin has
been featuring live theater in her Brickyard Playhouse right
here in Atascadero.
Act II of that show was staged in July of 1996.
Fortunately for all of us, this locally-written and produced
musical about Atascadero’s earliest days is coming back – at
next year’s centennial celebration. It will be the result of a twoweek drama camp which will lead up to two performances,
July 20 and 21 in the Sunken Gardens, probably in front of
the City Administration Building.
and will do better each and every day to serve our members
and our community.
The following were selected to serve a three year term
beginning January 1, 2013:
Ryan McGaughey - McGaughey Chiropractic
Eric J. Gobler Civil Engineering
2nd Term:
Kelly Long – Kelly’s Casuals
E.J. Rossi – Atascadero High School Principal
John Neil – Atascadero Mutual Water Company
Returning Board Members:
Jeannie Malik – Greg Malik Real Estate, Robert “Grigger
Jones, Joe Modica – Modica Financial & Tax Inc., Teri Davis
Mission Community Bank, Carol Bezkostny- Rabobank,
Terrie Banish – The Tribune News, Rita Carr – Galaxy
Theatres, Ray Buban – Financial & Tax Service, Helena
Berardi – Heritage Oaks Bank, Mike Talen – Cold Stone
Creamery.
oversees a $40 million account portfolio, works with existing
customers to ensure they’re satisfied, and continually strives
to gain new business.
Helena is a tireless community promoter and participates
in countless local events and organizations. She served
on the board of the Paso Robles Chamber of Commerce
for 4 years. She’s thrilled to have been appointed as the
Chairperson of the Atascadero Installation and Awards dinner,
January 12, 2013.
In her (very limited) spare time, Helena is an avid sea glass
collector who crafts gorgeous jewelry from these precious
relics of the sea. Although reluctant to reveal her sources,
she confides that some of the best glass—perfect, jewel-like,
smooth baubles can be found on the beaches of San Simeon.
The region has been near shipping trade routes since the late
18th century, and the slow alchemy of water, erosion, and
time on cast-off glass yields pieces of rare quality.
Atascadero’s own Dianne Greenaway, the woman who
brings to life Tent City each October, will produce the show.
Carlin will be finishing up the final act and John Lambie,
who has performed for so many of us over the years, will
direct. The show was intended to produce an annual
historical pageant depicting the history, spirit and values of
the Atascadero Colony.
The show’s main characters are not Edward and Mabel
Lewis. But the spirit of what the Lewis’s did here rings from
the first song to the last. In fact the setting of the first scene
is in front of where the civic center was to be constructed.
The lead character, Mr. Jonathan Marshall, a bricklayer in the
young Colony, sings to his wife, “I can see a stately building
standing tall…I can see, I can see…a Colony.”
The pageant features between 55 to 75 actors, singers and
dancers on stage and almost as many behind helping with
props, costumes, makeup, music and more.
And the good thing about this pageant is you can be a
part of it. To make it “doable” for everyone the show will be
produced with only two weeks of rehearsals – a genuine boot
camp for theater. Rehearsals will be reduced slightly in the
evening for some of the younger members of the cast, but
the rest of you will be working hard for a concentrated brief
period of time.
If you don’t have the time to be in the performance, you
can help bring it to life by making a cash donation to the
Atascadero Pageant via Atascadero Chamber of Commerce.
For details call the chamber office at 466-2044.
The Centennial Committee is working hard to make 2013
a year you won’t forget.
graphic design solutions to enhance your image
logos • brochures • catalogs
flyers • posters • newsletters
ads • rack cards • web design
805.460.0870 • www.jemdesigngraphics.com
Atascadero Chamber of Commerce
BUSINESS REPORTER
Members in Action
Chairman’s Circle 2012
These members are an elite group of
businesses influential to the economic
vitality of Atascadero whose continued
support has been instrumental in the
Chamber’s growth.
Spotlight
First Solar is a leading global provider of comprehensive photovoltaic (PV) solar systems which
First
Solar is a leading global provider of comprehensive photovoltaic (PV) solar systems which
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Crews installing modules at Topaz.
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Crews installing modules at Topaz.
ƚŚĂƚǁŝůůŽīƐĞƚƚŚĞƐĐŚŽŽů͛ƐĞůĞĐƚƌŝĐŝƚLJĐŽƐƚƐ͘
www.atascaderonews.com
www.amwc.us
www.wm.com
www.gregmalik.com
www.coasthills.coop
www.firstsolar.com
www.heritageoaksbank.com
www.idlers.net
www.kennedyclubs.com
www.missioncommunitybank.com
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www.pge.com
www.SanLuisObispo.com
www.rabobankamerica.com
www.wysongconstruction.com
www.unionbank.com
SanLuisObispo.com
Has a New Look
Bigger. Bolder. Better.
Atascadero_AD_18OCT12.indd 1
10/19/2012 11:37:30 AM
Atascadero_AD_18OCT12.indd 1
10/19/2012 11:37:30 AM
Spotlight
T
hat’s what we hope you’ll conclude after seeing the new SanLuisObispo.com.
We’ve given SanLuisObispo.com a makeover — the first major change in four years
— to make it faster, easier to use and less cluttered.
All of your favorite features are still here, including the latest local news, sports, editorials,
columnists, lifestyle and entertainment coverage, as well as our popular photo galleries and
blogs. And you can still search for specific stories.
Here are the biggest changes:
• Faster-loading pages; you shouldn’t have to wait as long for stories and
photos to appear.
• A cleaner design with easy-to-use navigation links.
• User-friendly photo galleries with bigger photos.
• More frequent news updates from early morning until late at night.
The new website was developed by the interactive division of our parent company,
Sacramento-based McClatchy Co., and will eventually be used by all 30 of its daily newspapers
— providing a common platform that will allow us to take advantage of new technologies
more quickly.
If you have bookmarked links, they should still work. And if you have difficulty finding
anything — or just want to share your reaction — just fill out our feedback form. We’ll keep
you posted on the response we receive.
Looking ahead, we’ll continue to make additional changes and improvements to our
website — all designed to help you get the most trusted local information you need, when
you need it.
November 2012
3
Atascadero Chamber of Commerce
BUSINESS REPORTER
Renewing Members
Modica Financial & Tax, Inc.
A-Jay Excavating
Brezden Pest Control
Tastee-Freez/Wienerschnitzel
All Surface Painting
Dan Phillips Insurance Agency
Boy Scouts of America
Coastal Copy
Morris & Garritano Insurance
Totally Tile
Bordeaux House Apartments
The Timbersmith, Inc.
Meridian Pacific Inc
Founders Community Bank
The Link
Jano Graphics
Estrella Warbird Museum, Inc.
110% Club
Atascadero Masonic Lodge
Mr. Tom’s Tile
Paso Robles Chevrolet Cadillac
RE/MAX Parkside Real Estate
John Whitford Communications
New Heights Elevator Co. Inc.
Pacific Coast Travel
River Oaks Hot Springs, Spa
Paso Robles Childrens Museum
JEM Design
Ben’s Custom Meat Cutting
The UPS Store #1825
Big Brand Tire Company
Phone & Wireless - Verizon Wireless
Atascadero Colony Days Committee
Food 4 Less
Paso Robles Safe & Lock
St. Luke’s Episcopal Church
Phillips & Associates, APLC
The Oaks Apartments
Members Are Our Business
Welcome New
Members
The businesses listed below have
made a significant commitment to the
community and an important investment
in their future by joining the Atascadero
Chamber of Commerce.
Royce Construction/Pacific Home Inspection
Company
Royce & Betty Eddings
Loc:
10780 Vista Rd, Atascadero, CA 93422
Phone: (805) 461-3900
Fax:
(805) 461-3900
Email: roymann1@earthlinknet
Julia Cucinella, RDHAP
Julia Cucinella
Loc:
5200 Ardilla Ave, Atascadero, CA
Phone: (805) 440-6676
Email: [email protected]
BNI
Randy & Vivian Borden
Loc:
P.O. Box 44, Santa Margarita, CA 93453
Phone: (805) 235-7125
Fax:
(805) 466-1968
Email: [email protected]
Web: www.bniccc.com
Member Spotlights
chamber because it’s good for business, both our clients’
and ours. It gives us opportunities to meet new friends and
business people. The Chamber sends us leads and referrals.
It helps us promote our business, which is critical for a B2B
company like ours.
Atascadero Elks Host
November Chamber
After Hours Mixer
he Atascadero Elks Lodge lead by Exalted Ruler, David Martin, invites Chamber members and guest to the
Chamber’s After Hours Mixer on Thursday, November
15th from 5:30 to 7PM. The Atascadero Elks Lodge is located at 1516 El Camino Real.
Since its inception in 1987 the Atascadero Elks have
contributed in excess of $526,120 to various programs
including: youth activities, local sports, scholarships,
4
November 2012
Central Coast Travel
Kelli Sarnecki & Cyndi Almendarez
Loc:
4815 El Camino Real, Atascadero, CA 93422
Phone: (805) 460-9316
Fax:
(805) 460-9798
Email: [email protected]
Web: www.cccruise.net
Medical Arts Center at Twin Cities
John Street
Loc:
1220 Las Tablas Rd., Suite 1418,
Templeton, CA 93465
Phone: (805) 434-4315
Fax:
(805) 434-4314
Email: [email protected]
Web: www.twincitiesmac.com
An investment in the Atascadero
Chamber of Commerce is one of the
strongest assets a business can have.
7305 Morro Rd, Ste 106
Atascadero
(805)235-6429
Why do you belong to the Chamber? We belong to the
T
C. R. Lara
Mail: PO Box 15960, SLO, CA 93406
Phone: (805) 610-3385
Email: [email protected]
806 9th St #2D
Paso Robles
(805)226-9890
We love living and working in North County. Our passion
is helping local businesses get ahead of the curve when it
comes to their marketing and advertising. We came from a
newspaper background and have evolved into directories,
guides, online marketing and website design.
County Chambers were represented for the Ribbon
Cutting and Re-Grand Opening of Continental Labor
& Staffing located in Paso Robles. Board members,
Ambassadors and Staff of Atascadero, Templeton,
Paso Robles and San Miguel were enjoying great food
and music as they toured the facilities and courtyard
of Continental Labor & Staffing.
Joseph & Isabel Gerardis
Loc:
3186 El Camino Real, Atascadero, CA 93422
Phone: (805) 462-9161
Email: [email protected]
Web: www.joebellacoffee.com
Julie Opheim
Access Publishing
What brought you to Atascadero to open a business?
Continental Labor & Staffing: All 4 North
Joebella Coffee
Scott & Beth Brennan
Chamber Member: 1997
Ambassadors, family and friends were all on hand to
wish Jeff well in his new business and to see where he
has set up shop! Located at 5105 Traffic Way, Jeff’s
Auto Works services cars of all makes and models.
Jeff has many years in the automotive Industry and
has decided to share his experience with the people of
Atascadero and the surrounding area.
Amber Hancock
Loc:
2201 Alexander Ave , Los Osos, CA 93402
Phone: (805) 400-3103
Email: ah@legalshield
Web: www.ah.legalshield.com
Latino Outreach Council
Ribbon Cuttings
Jeff’s Auto Works: Chamber Board Members,
LegalShield – Amber Hancock
First American Title Company
Established: County Since 1960,
Atascadero 25 years
Chamber Member: 1985
What brought you to Atascadero to open a business?
The growth in North County prompted us to open a branch
in Atascadero.
Why do you belong to the Chamber? By supporting the
Chamber we not only help our own business, but we are
supporting other businesses in our area. Atascadero is a great
small town and great community.
programs for handicapped and needy children, patriotic
programs, veteran’s programs and many community activities
in addition, the Elks participate in drug awareness programs
at our local schools and distribute dictionaries to all 3rd grade
students in the Area.
The Atascadero Elks Lodge was established in the City of
Atascadero on September 26th, 1987. Their mission: To
inculcate the principles of Charity, Justice, Brotherly Love and
Fidelity; to recognize a belief in God; to promote the welfare
and enhance the happiness of its Members; to quicken the
spirit of American patriotism; to cultivate good fellowship;
to perpetuate itself as a fraternal organization, and to provide
for its government
Bookkeeping & Payroll Services
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Riley McInnis - (805)461-1042
Registered Tax Preparer - Certified QuickBooks ProAdvisor
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Atascadero Chamber of Commerce
BUSINESS REPORTER
Networking Opportunities
Women
in Business
October’s Guest Speaker Brian Trapp
Gave Great Tips for “Bringing them
Back: Building Customer Loyalty for
Sustainable Success”
Katy Deshotels-Moore (Chair of Women in Business) owner
of Healing Earth Design and Dr. Carolyn McGaughey, N.D.
(Business Spotlight Speaker) owner of Foundations Family
Wellness.
WIB CELEBRATES 7 YEARS
I
Chair of Women in Business Katy Deshotels-Moore owner of
Healing Earth Design with Guest Speaker Brian Trapp , Partner,
PUNCH Consulting & Management.
I
f you missed our October Luncheon Meeting at the Beautiful Galaxy Theatres, you missed it all….Great Speaker,
Beautiful Location and Fantastic Food! Guest Speaker
Brian Trapp from PUNCH Consulting & Management inspired the attendees with great tips on “Bringing them Back:
Building Customer Loyalty for Sustainable Success”
• You can influence human behavior in two ways; you can
persuade it or inspire it.
• Persuasion leads to transactions. Inspiration leads to
loyalty. Both are important to building long-term
sustainable success.
Part 1: Persuasion
The Importance of Relativity:
• We are always looking this around us in relation to others
and estimating value accordingly.
• Pricing options help establish value in the eyes of
consumer
The Power of Price:
• Two mechanisms shape our expectation when it comes
to price - belief and conditioning.
• Understanding how buyers react to price differences can
help guide how we price our products and services and
when to use discounts.
Part 2: Inspiration
• When people or companies lead with their vision,
it allows them to differentiate themselves from the
competition beyond the objective qualities - quality,
price, service and features.
• Leading with a vision allows customers to connect with
brand on an emotional level which results in customers
going to great lengths to remain loyal to that brand.
• Leading with a vision allows for innovation and flexibility
beyond what you might consider your core business
today.
“Connect For Lunch”
Speed Networking
T
he Atascadero Chamber’s Member Benefits Committee
hosted its first ever Speed Networking program. The
results were fantastic! Each person had 1 minute to
share with the person across the table from them about their
business. When the 1 minute was up, the other person would
share. It was a great way to get to know other people and
their businesses while sharing about your own. Don Idler,
with Idler’s Appliances stated, “I liked getting face to face
with people even for a short time. You learn more about
what they do when you hear it from the source.”
n November 2005 the Atascadero Chamber of Commerce
Board Directors announced the formation of a Women in
Business Committee. Women in Business provides a forum for networking and mutual support for Business women
in the community.
Please join us at the Pavilion on the Lake Friday November
9, 2012 for our Anniversary Women in Business Luncheon
catered by Pacific Harvest Catering. Richard Goldbach, San
Luis Sports Therapy will be our Guest Speaker. Richard will
be sharing information on Ergonomics and Injury, Prevention
in the Workplace. Learn how to keep you and your staff
happy and healthy in the workplace with simple steps!
Business Spotlight Speaker, Marguerite Pulley, with Friends
of the Atascadero Martin Polin Library will provide the latest
information the fund-raising efforts and progress of the new
library.
Mark Your Calendar:
Friday, November 9, 2012 | 11:30 a.m.-1p.m.
Pavilion on the Lake
$20 for Members, $25 for Non-Members
Reservations, Payment or Cancellations required by noon, Tuesday,
November 6th. Please call Joyce at 466-2044 to make your
reservations or online at www.atascaderochamber.org.
WIB MEMBER SPOTLIGHT
Leticia Martinez
United Staffing Associates
1475-A Creston Rd., Paso Robles
(805) 369-4872
www.UnitedWeStaff.com
WIB Attendance: 5 years
United Staffing Associates is a privately owned full-service
staffing company and the largest employment agency on the
Central Coast. With three offices located in San Luis Obispo,
Paso Robles and Santa Maria, USA serves most industries and
offers a multitude of services including skill testing, Human
Resources and Safety Consulting.
Why do you love Women in Business? As a Staffing
Coordinator for United Staffing Associates, I have the
opportunity to work with many different people. Attending
Women in Business luncheons and listening to the different
topics that are presented fortifies my knowledge on topics
that I experience every day.
Other comments were:
“I had a great time! ….I really liked it. It helped me to
really tighten up my elevator speech! There were clear goals,
and I didn’t feel like I was trying to sell anyone anything, just
simply telling them about our company and what we do – no
pressure!”, stated Annie Farrell of All Signs and Graphics.
Ryan Dion, Modica Financial and Tax states, “Great
opportunity to fit a lot of networking in a short amount of
time. I feel like the forced interaction and quickness of it
all led to at the least a lot of practice interacting with new
people.”
With such a great response as well as people on the waiting
list, the Chamber is sure to do another one in the future.
CHEERS and BEERS!
NCYP Toasts Its 1 Year
Anniversary at Molly Pitcher
By Dr. Carolyn McGaughey, N.D.
T
he North County Young Professionals have a
lot to celebrate. A year of fruitful networking
and educational events have led to a the establishment of NCYP as one of the premier networking groups in SLO county thanks to the hard work
and dedication of some local young professionals.
And after all that work, it was time to kick back and
celebrate!
The Young Professionals did just that on
October 4th at Molly Pitcher Brewing Company in
Atascadero, enjoying the brewery’s fantastic selection
of local beers along with the best accompanying
noshes provided by Pizza Express. The kick-back
atmosphere of Molly Pitcher’s was the perfect venue
to welcome one and all from the community to
share in NCYP’s successes, and to introduce the
group to those who were new to NCYP.
NCYP Chairwoman, Lauryn Francisco of Chuck
Braun State Farm Insurance, led the introductions
for the night. Our very generous sponsor, Mission
Community Bank, was represented by Ross
Tenhaeff, Assistant Vice President and Commercial
Banking Officer, who gave a great outline of the
various business services provided by Mission and
expressed his appreciation for the hard work put
in by the NCYP committee members to make this
group a reality.
NCYP would like to extend our sincerest thanks
to everyone who has supported us throughout our
inaugural year, especially Atascadero Chamber of
Commerce CEO, Linda Hendy, the Atascadero
Chamber board of directors and support staff, and
to all NCYP event attendees and sponsors over the
last year. We look forward to what the next year and
the years beyond hold for our group!
Speaking of looking forward to future events:
Join us on Thursday, November 1st from 11:301:00 at the Best Western Colony Inn, Atascadero
for our next educational event, “Building Your
Financial Foundation.” This aptly timed topic
will be presented by two fantastic speakers and will
address how to build and maximize your financial
foundation through personal and business credit.
RSVP by calling the Atascadero Chamber of
Commerce office at 466-2044 or by visiting their
website: http://wwww.atascaderochamber.org
We “Like” You! So “Like” Us on Facebook!
Lee Swam ~ The Atascadero Beautification
Award goes to Lee Swam, who has and continues
to beautify the world in which we live. As you look
around our city in the spring and summer you will see
that Atascadero has been “Swammed” with beautiful
yellow daffodils. Lee conceived of the idea specifically
in advance of our Centennial Celebration. Lee has
generously given of his time and efforts to ensure that
our city will be even more beautiful for us and all of
our Centennial visitors next year.
November 2012
5
Atascadero Chamber of Commerce
BUSINESS REPORTER
New Member Luncheon
Labor Law Corner
with Mary Ann Tardiff
N
ew Member Power Start Luncheon – The
Atascadero Chamber hosted their first ever
“Power Start” Luncheon designed to help
new members explore their options with the Atascadero Chamber. To start the meeting off, we reviewed
the many benefits of Chamber membership. Promotional opportunities, committee membership possibilities and the many occasions to network through
Chamber events were all discussed. The next part
of the meeting was dedicated to a questionnaire that
helped each business person assess their networking
skills and gave many simple ideas on the topic.
Networking with a neighbor was next. Each person
was to find someone they did not know and answer
specific questions that would aid in helping them pass
each other business. “I really liked networking with
your neighbor and the questions we had to discuss.
I found it to be very helpful in finding ways to help
out other businesses”, said Mary Firpo of Central
Coast Copy, a newer member of the chamber.
Robin Elliott of Aaron Corob Insurance stated, “The
neighbor networking is making me think how I can
help other businesses”.
Sponsors for the event include Charter Business,
Best Western Colony Inn, and Wilkins Action
Graphics. The delicious food was brought to us from
“Catering by Chef Charlie”
Colony Days Mixer
Chamber Ambassador Dixon Mann, Rabobank Staff
Pat Coates, Chamber Ambassador Greg Modica,
Rabobank Staff Tamara Baldwin and Chamber
Ambassador Ryan Dion were greeters for the Colony
Days Mixer at Rabobank.
Benefits of Having a
Social Media Policy
T
here are several very good reasons to adopt an email
policy. First and foremost, you need to let your employees know that you may monitor their messages. Even if
you have never read employee email and don’t plan to make
it your regular practice, you should protect your right to do
so. If you don’t, you might find yourself unable to investigate
claims of harassment, discrimination, theft, and other misconduct -- or threatened with a lawsuit by an employee who
claims that your investigation violated his or her privacy.
Consider these statistics: In a 1999 survey commissioned
by Elron Software, more than 60% of workers admitted to
sending or receiving adult-oriented personal email at work;
more than 55% admitted to sending or receiving personal
email messages that are racist, sexist, or otherwise offensive;
one in ten employees admitted receiving confidential information about another company in personal email, and a
significant number admitted sending messages that included
confidential information about their own companies.
If you are ever faced with an employee who uses email to
transmit pornographic images, reveal trade secrets, or send
racist or sexist messages -- and these statistics demonstrate
that you may very well find yourself in this position -- you
will have to read the messages to figure out what to do. If you
don’t have a policy warning employees that you can read their
messages at any time, an employee might sue you for violation
of privacy. Although these lawsuits are generally unsuccessful
-- that is, employees have lost most of them -- you’ll still have
to spend time and money to defend yourself in court.
Finally, you can use an email policy to tell your employees
how you expect them to use the email system -- and what uses
are prohibited. Laying down the rules clearly, in writing, will
go a long way towards preventing abuses in the first place.
What to Include in Your Email Policy
Your email policy should address these issues:
• Personal use of the email system. Explain whether employees can use email for personal messages. If you place any
restrictions on personal messages (for example, that employees can send them only during nonwork hours, must
exercise discretion as to the number and type of messages
Order the Mandatory 2013
California and Federal
Employment Poster from
the Atascadero Chamber
and Avoid Potential Fines
and Penalties.
A
Colony Days Committee, back row, Donn Clickard,
Barbie Butz, Lauryn Francisco, Robin Ewing, Charley
Carlin, Gail Kudlac, Maggie Vandergon, Jayne Sachs,
Marcia Torgerson, front row, Greg Malik, Kent
Kenny, Linda Messer, Rachel Turner
6
November 2012
tascadero Chamber is
making it easy for your
business to comply with
California’s labor laws. No
matter how many employees
you have in California, your
business is required by law to
post a current California and
Federal Employment Poster in
a central location. As part of
a special partnership with the
CalChamber, the Atascadero chamber is currently taking
pre-orders for the updated 2013 California and Federal
Employment Poster. The CalChamber’s all-in-one poster
contains the 16 required state and federal employment
notices every California employer must post. CalChamber
is a trusted source for California and federal compliance
products, with more than 120 years of experience helping
California business do business.
Building Business
sent, or may not send personal messages with large attachments), describe those rules.
• Monitoring. Reserve your right to monitor employee email
messages at any time. Explain that any messages employees
send using company equipment is not private, even if the
employee considers them to be personal. If you will monitor regularly using a particular system -- for example, a system that flags key words or copies every draft of a message
-- explain it briefly. This will help deter employees from
sending offensive messages in the first place.
• Rules. Make clear that all of your workplace policies and
rules -- such as rules against harassment, discrimination,
violence, solicitation, and theft of trade secrets -- apply to
employee use of the email system. Remind employees that
all email messages sent on company equipment should be
professional and appropriate. Some employers also include
so-called netiquette rules -- style guidelines for email writing.
Your policy should prohibit employees from using the
company’s equipment or network to write or publish personal content, or from doing so on company time.
Remind employees that company policies prohibiting harassment, protecting trade secrets, and so on apply whether
an employee makes these statements online or in the bricks
and mortar world.
Your policy should prohibit employees from using the
company’s trademarks, logos, or other images, and should
also prohibit employees from making false statements about
the company. If employees choose to identify themselves as
employees of the company in an online post, require them to
clearly state that the views they express online are their own
and that they do not speak for the company.
Before implementing any policies involving the use of
social media by your employees, you should check with an
attorney. Recently, the NLRB struck down various Costco
written work rules limiting discussion and electronic posting.
When using written policies employers should use limiting
language in their policies to make clear that the restrictions
are not intended to interfere with or chill employees’ rights.
This is a ripe area for litigation and must be approached with
caution.
The 2013 poster includes the mandatory update to the
Discrimination and Harassment notice, effective January 1,
2013. In addition,
• The Cal/OSHA notice has changed.
• The Employee Polygraph Protection Act notice has
changed.
• There are pending changes to the Family Medical Leave Act
(FMLA) and Pregnancy Disability Leave (PDL) notices. If
approved for 2013, these will be mandatory changes.
• Implementation of workers’ compensation reform measures
will also begin in 2013. As a result, there
are potential mandatory changes to the
Workers’ Compensation notice and
pamphlet regarding employees’ rights
and benefits and employer obligations.
Failure to comply and have a current
poster posted in a central location at your
workplace could result in significant fines
and penalties. Posters must be displayed in
a conspicuous place where all employees
can easily read it, such as a break room,
common hallway, payroll office or other
common location. Employers must also
display posters in each company location.
The Atascadero Chamber wants to make sure your
business is in compliance and urges you to place your
2013 poster order today to ensure delivery by January 1.
Posters will be shipped in mid-December. Please call the
Atascadero Chamber at (805) 466-2044 or go to this link
www.Atascaderochamber.org on the chamber’s website and
download our pdf order form.
Atascadero Chamber of Commerce
BUSINESS REPORTER
News From
The City
By City Manager, Wade G. McKinney
From Tourism to Transit Atascadero is on Track to
Finish Strong in 2012!
T
housands of visitors flocked to the Santa Margarita
Ranch at the end of September to experience gourmet
wine and food, view cooking demonstrations and sustainable gardening classes and learn more about the tourism
amenities on the Central California Coast. This was all part
of the third annual Savor the Central Coast event co-sponsored by the San Luis Obispo County Visitors and Conference Bureau and Sunset Magazine.
As part of the promotion of the event, the City of
Atascadero participated in a travel sweepstakes contest,
offering entrants “The Atascadero Experience” consisting of
lodging and a variety of entertainment opportunities. The
winner of the sweepstakes, Maja Meza of Chico California,
was thrilled with her prizes. Meza’s prizes included lodging
at the Carlton Hotel, meals at Colby-Jack Cafe & Bakery
and Guest House Grill, spa treatments from The Spa Central
Coast and Vino+Therapy, coffee and pastries from Cassie’s
Custom Cakes, ice cream from Cold Stone Creamery, movie
passes from Galaxy Theatres, a docent-led tour of the Colony
From the Office of Supervisor
Jim Patterson
5th District Supervisor
Celebrating Healthy
Communities Month
S
an Luis Obispo County recently celebrated Healthy
Communities Month. Initiated in 2011 by HEALSLO, (Healthy Eating Active Living – San Luis
Obispo) the month of October offers several opportunities
for community members to participate in events promoting a
healthy, active lifestyle and learn about our environment and
how to preserve it. On October 19th, HEAL-SLO hosted a
summit titled “Building Healthy Communities”. Nationally
recognized speakers and numerous local professionals spoke
on topics relating to our food system and the built environment and their impact on the obesity epidemic.
Featured speakers at the summit included:
Anne Haddix, PhD, a senior policy advisor to the director
of the National Center for Chronic Disease Prevention and
Health Promotion at the Centers for Disease Control. Dr.
Haddix was raised on a small farm in California’s Central
Valley. She received degrees in biology and agricultural
economics from Fresno State University and her PhD in
agricultural economics from the University of Georgia. She
spoke on the role of environmental, structural and policy
change in the U.S. food system.
Michael Dimock is president of Roots of Change which
develops and provides resources to a network in California
pursuing a food system that is ecological, affordable and fair.
He has a background in ranching, farming and marketing
which includes both local and international experience.
Museum, Zoo passes from the Charles Paddock Zoo, free
golf from Chalk Mountain Golf Course and wine-tasting
from the Barrel Room and Haven Wine Bistro. The City
of Atascadero was well represented at its booth at the event
featuring the Charles Paddock Zoo, Chalk Mountain Golf,
the Atascadero Centennial and the Faces of Freedom Veterans
Memorial project.
The City Council recently announced several street projects
during October including the construction of sidewalks and
driveway ramps underway at San Jacinto and El Camino
Real. This is a barrier removal project and includes the
construction of new concrete curb, gutter and sidewalk, cross
gutters, driveway approaches, aggregate base and adjusting
surface features to grade. The Council also announced the
completion of the road surface rehabilitation project for
the City Maintained section of San Fernando Road from
Graves Creek to Balboa Road. The project included minor
drainage and road shoulder improvements, placement of an
initial asphalt leveling course, installation of a paving fabric
to help reduce future road surface cracking and a final asphalt
overlay. The Paloma Creek Park Barrier Removal Project
is also underway. This project includes the construction of
wheelchair ramps, concrete slabs and walkways, installation
of signs, parking lot striping, and asphalt replacement
for ADA compliance. Finally, the construction of the new
Transit Center along Capistrano, adjacent to City Hall, is on
schedule and nearing completion. The new Center should be
fully completed by early December!
If you have questions or comments about these or other
City projects please don’t hesitate to contact me at 470-3400,
or visit the City’s webpage at www.Atascadero.org. Everyone
at City Hall wishes you and yours a Happy Thanksgiving.
Richard Jackson, MD, MPH,FAAP, is Chair of
Environmental Health Science, School of Public Health at
UCLA. Dr. Jackson is the former Director of Environmental
Health at the Centers for Disease Control and former Public
Health Director for the State of California. Dr. Jackson’s
presentation focused on the affects of the built environment
on individual health.
Paul Zykofsky is an associate w/ the American Institute of
Architects. He directs the Local Government Commission’s
programs related to land use, transportation planning,
community design & health and the built environment.
He spoke on creating healthy communities through
collaboration.
The talks were followed by panels of local professionals
who answered questions from the audience. Panelists
included : Ron De Carli, Executive Director of the Council
of Governments; Joel Diringer; Hunter Francis, Director of
Sustainability in the College of Agriculture at Cal Poly; Carl
Hansen, Executive Director of the Food Bank; Kathaleen
Karle, San Luis Obispo County Department of Public
Health; Jenifer Rhynes, Chair of HEAL-SLO; Jenna Smith,
Executive Director of the Central Coast Ag Network and
Chuck Stevenson of the San Luis Obispo County Department
of Planning and Building. Penny Borenstein, MD, MPH,
Director of Public Health for the County of San Luis Obispo,
presided over the summit.
Even though we live in a county with enormous agricultural
diversity and productivity and an environment providing
ample opportunities to be active and exercise, we have an
unusually high incidence of obesity. Obesity leads to chronic
diseases including diabetes, heart disease and high blood
pressure. It’s essential that we continue to provide educational
programs and opportunities to address this situation.
Please visit the HEAL-SLO website at www.healslo.org to
learn more about opportunities to improve our individual
and community health.
Voice of Business
Colony Days Mixer
Lon Allan (Center) presents this years awards to
King & Queen Tom & Peggy O’Malley and Grand
Marshall Ken Gouff
Past Grand Marshalls, Lon Allan, Maggie Vandergon
& Jerry Clay; Past Royalty, Don & Linda Messer and
Bonnie & Bob Wilkins.
Annual Installation
Awards Dinner is
coming early this year
so mark your calendars
for this big event slated
for January 12th, 2013
T
his event is held each January and the purpose
is to: Install the Chamber’s new Board of
Directors, Recognize and thank the outgoing
Board members and to recognize and honor the
following:
Citizen of the Year
Business Person of the Year
Business of the Year
Community Service Award
Organization of the Year
Ambassador of the Year
In addition to the awards, great food and wine
there will also be a live and silent auction where you
will be able to find great values on everything from
gift certificates to exciting vacation packages!
Auction Items Needed
T
he Chamber is currently working on one
of the biggest fundraiser of the year! The
2013 “Installation Awards Dinner” is fast
approaching and we need your support.
Once again, we are planning for the Auction and
Silent Auction that is held in conjunction with the
Installation Awards Dinner held in January. Letters
are being mailed out reminding members how
important this event is for the Chamber. Ambassadors
will be calling on members looking for unique items
to donate.
We are looking for Live Auction Items and Silent
Auction Items. For example, gift certificates, gift
baskets, pictures, sports memorabilia, golf accessories,
advertising are just a sample of items that have been
donated in the past for the Silent Auction. The Live
Auction is normally for the larger ticket items, such
as high end jewelry, trips, tours, vacation packages,
etc. Please call the Chamber office 466-2044 if you
have an item or items you would like to donate or if
you know of someone that we may contact for a Live
Auction Item. Thank you in advance for supporting
this year’s, “Annual Awards Dinner”!
November 2012
7
Atascadero Chamber of Commerce
BUSINESS REPORTER
Members
Making News
The Tribune is seeking nominations for its
eighth annual Top 20 under 40 Awards to honor
San Luis Obispo County’s best and brightest young
leaders. Nomination forms are being accepted online at
www.SanLuisObispo.com through Nov. 9.
The award honors 20 men and women younger than
40 who excel in both their profession and community
service. To be eligible, nominees must live and work
in the county year-round, be 39 or younger on Jan. 1,
demonstrate professional excellence in their field and a
profound commitment to their community.
“We’re seeking individuals who are making a difference
through their leadership, vision and commitment in
both their work and volunteer activities,” said Executive
EditorSandra Duerr.
A panel of judges from the San Luis Obispo County
Community Foundation will evaluate and select the
candidates. Only one nomination per person will be
accepted.
Winners will be chosen in December, short biographies
of each will be published in The Tribune in January, and
an awards luncheon will be held Jan. 24 in their honor.
To nominate an individual, visit www.SanLuisObispo.
com and click on “Twenty under Forty.” Be prepared
to provide background information and specific
accomplishments of the nominee.
The deadline to submit a nomination is end of
day Nov. 9. For more information, contact Duerr at
781-7901 or [email protected].
The Mortgage House Extends Lease and
Remodels in SLO: The Mortgage House, local
mortgage banker in San Luis Obispo and Santa Barbara
County, has extended its lease at 1131 Monterey Street
and undertaken a comprehensive remodel of its 5000
sq. ft. office. Roxanne Carr, Division President, said
that remodeling was started October 1st and that the
staff and loan officers have been able to continue closing
loans at a record pace.
“We are looking forward to continuing our positive
impact on the community with the addition of new
staff members, a second underwriter and additional loan
Chamber Shout-Out
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officers.” The Mortgage House in San Luis Obispo has added
to its underwriting team so that all loans can be approved
locally, smoothing the closing process for borrowers.
The Mortgage House, Inc. is an Equal Housing Lender
and has local offices at 1131 Monterey St, SLO and 361
Town Center West, #200, Santa Maria, and personnel can
be reached at 800-644-4030. It has been the #1 mortgage
banker locally for over 17 years.
go before the Atascadero Planning Commission on Tuesday,
Oct. 17th.
The hotel, described by Westar as an “upscale, extended stay
hotel,” will cost about $20-million to construct. Assuming
all goes smoothly, the property could be open sometime
in 2014. The City of Atascadero anticipates the hotel will
generate $400,000 annually from property, sales and
transient occupancy tax. According to Atascadero Assistant
City Manager Jim Lewis, the Atascadero City Council has
approved a five year deferral of $610,000 in development
fees. During that time the developer will make payments to
the city with interest with the full amount due at the end of
the five years.
“All elements of the deferment plan are secured by a Deed
of Trust,” said Mayor Bob Kelley.
The hotel will be developed near the Home Depot Center
on the north end of El Camino Real. The City of Atascadero
hopes the project will spur additional development in that
area.
The City of Atascadero’s Annual Holiday Lighting
Ceremony, Friday November 30, 2012, Presenting
Sponsor: H & R Block: The City of Atascadero Community
This crew from the Atascadero Hope Depot donated
a Saturday to tearing down the old lakeside
bandstand as a Community Service Project. Those
representing “Team Home Depot” included Sara Johnson,
Paul Smith, Nate Santos and Jessa Imlay, team leader. On
the roof of the bandstand is Drew Geftakys. Home Depot
joined about two dozen Atascadero Kiwanis Club members
tear down the bandstand to make way for a complete rebuild
of the lakeside performance venue which will be presented to
the City of Atascadero during its centennial year – 2013. The
new bandstand will be finished in time for the first Tuesday
Night at the Lake event next June. It took less than four hours
to complete the tearing down of the old facility. Home Depot
also donated the expense of the large dumpster needed to
haul away the bandstand.
Marriott proposes new hotel in Atascadero:
Atascadero CA) Marriot Spring Hill Suites is the brand for
the new hotel proposed for the north end of the City of
Atascadero, according to Atascadero Mayor Bob Kelley.
“Mr. Koetting notified me that the new hotel will be Marriott
Spring Hill Suites,” said Kelley. “He said he believes this will
be the best hotel in the region and is eager to proceed with
the application for a building permit.” Westar is scheduled to
Services Department, the Presenting Sponsor: H & R Block,
Pure Pediatric Dentistry, Rabobank plus Richard and Holly
Moen are sponsoring the Holiday Lighting Ceremony on
Friday November 30, 2012 beginning at 6 pm. The event is
free to the public and we encourage everyone to bring their
family and friends to enjoy an evening of Holiday fun! This
year we will be setting up the Atascadero Main Street stage
on Palma Ave in front of the City Administration Building
and bringing in additional lighting. The Atascadero City
Officials along with the public will join in to count down for
the lighting of the trees in the Sunken Gardens. Enjoy the
entertainment from the Atascadero Community Band and
the Atascadero High School Show and Concert Choirs. Santa
will be arriving to the tune of “Here Comes Santa Claus” and
the public will then be invited to visit Santa at the Holiday
Lighting stage where hot chocolate will be served. Face
painting will be available with a $3 donations being accepted.
The evening will also consist of the Atascadero Main Street
Art and Wine Tour 5:30-8:30 pm. Enjoy wine, food, music
and good fellowship with our friendly merchants, tour the art
galleries, wine tasting, and meet the artists. Spend an evening
walking around the Historic Colony District.
If you have any questions, please contact Paula Anton at
470-3472 or via e-mail [email protected]
NOVEMBER 2012
SUNDAY
Notes: 30
MONDAY
TUESDAY
1
WEDNESDAY THURSDAY
2
3
1
Save the Date:
5
6
VOTE!
Ambassadors
(Chamber, noon)
Member
Benefits
Committee
2
SATURDAY
3
9
10
16
17
23
24
NCYP
Planning Commission Meetings,
December 6th: NCYP
November 6th & 20th (City Hall, 7pm) December 7th:
City Council Meetings,
Women in Business
November 13th & 27th (City Hall, 6pm)
4
FRIDAY
(Best Western
Colony Inn,
11:30-1pm)
7
(Chamber, 9 a.m.)
8
Board Retreat
Women In
CHAMBER
Business
OFFICE CLOSED (Pavilion on the
Lake, 11:30-1pm)
Here's what we'll cover in this webinar:!
• Top mobile strategies smart businesses use to
attract more prospects and close more sales.!
• Common myths surrounding mobile marketing.!
• Major business benefits of using mobile
channels to build relationships.!
• Real world examples of businesses using
mobile to increase sales and profits.!
• Key considerations for businesses that are
new to mobile marketing!
• And much more!!
11
November 2012
14
Executive Board
Committee
Legislative
Committee
18
19
20
21
Brought To You By:
25
26
27
Board of
Directors
Meeting
15
Thanksgiving
Mixer (Elks
(Chamber, 12 noon)
Make plans to attend this
new business training!
8
Comm. 13
12 WIB
(Chamber, 12 noon)
(Veterans Day)
This powerful 45 minute training will be available at select times from
November 6th-8th. Don't wait...reserve your spot by calling 235-6162,
or register online at www.KentEimers.com/Mobilize_ACC today!!
H!
This Event Is Sponsored By:
CHAMBER
CLOSED
28
Lodge, 5:30-7pm)
22
CHAMBER
CLOSED
CHAMBER
CLOSED
(Thanksgiving Day
Holiday)
(Thanksgiving Day
Holiday)
29
30
Holiday Lighting
Ceremony
(Sunken Gardens)
Small Business
Saturday
1