a Brochure

No More Reprints!
About the Seminar Leader
Quality Control for Print
Production & Direct Mail
Sandi L. Peterson
President,
Berthelot Marketing
Services, Inc.
thePressCheckPeople.com
Sandi Peterson has been in Print Production
and Direct Mail for 30+ years. She has been
President of Berthelot Marketing Services, Inc.
since 1996. Under the marketing name,
thepresscheckpeople.com Sandi and her staff
offer Press Checks, Lettershop QC Checks and
Finally the Training You've Been Looking For!
custom training to their national clients.
Are you spending more on Re-Prints,
Re-Runs and Re-dos than you'd like?
A frequent national speaker and trainer,
Sandi has presented before numerous Print
Would you like to know
what professional Quality
Control Auditors check?
Buying groups, Graphic Arts Associations as
well as private training sessions to advertising
agencies and vendors.
We don't just TELL you,
QUESTIONS?
Send us an email so we can include
it in our next session. Email us at:
Berthelot Marketing Services, Inc.
[email protected]
9820 257th Avenue
Zimmerman, MN 55398
Phone: (763) 856-4749
We SHOW you
exactly where to look!
About this Session
Issues with color, missing copy, data
problems, laser issues, bad folds, incorrect
inserts - there’s so much that could go wrong
resulting in costly reprints & re-dos.
In this session we’ll put the tools in your
toolbox to help you work smarter and have
fewer “issues” that cost your company big
money and lost clients.
Who Should Attend
Agencies & Marketers
Account Service
Print Production
Traffic Coordinators
Direct Mail Designers
Printers & Lettershops
Sales
Customer Service Representatives
Internal Department Managers
Whether you are new to the print & direct mail
industry or a seasoned pro- you’ll learn
something new at this session.
What You'll Learn
8:30AM - 9:00AM – Registration & Check In
9:00AM - 4:15PM –
Quality Control in Print Production
Isn’t Good Enough, Good Enough?
Managing Client Expectations
How Production Quality Affects Your Client
Relationships: Agencies & Vendors
Whose Expectations Are You Managing?
Quality, Cost & Timing. In What Order?
The $50, $500, $5,000 Correction
You will receive a workbook packed with
valuable information, proven processes,
checklists and other excellent materials.
We even include a high quality printer’s
loupe and the newest PocketPal.
The TOOLBOX alone is worth hundreds!
Register online at
www.thepresscheckpeople.com
Call (763) 856-4749
Fax or Mail
Download registration form from our
Website and fax it to (763) 856-4750
or mail it to:
Berthelot Marketing Services, Inc.
9820 257th Avenue
Zimmerman, MN 55398
Phone: (763) 856-4749
Proofing Checklist: 30+ Specific Items to Check
Save Money on Customer Alts
Tools of the Trade & How to Use Them
The Colorbar
4 Color Builds vs. PMS
The Press Check: 23 Steps to Perfection
Common Print Issues
Effect Stock Plays on Print Quality
Sheetfed vs. Web
Envelopes: How Did THAT Happen?
Personalization: Data & Laser Issues
FREE BONUS!
REGISTRATION
Seminar Rates
No More Reprints!
$599
Full Day Session
Early Bird Discount
$549
Save $50 by registering early.
Discounts vary by date and location.
The Best Insertion Instructions-EVER
Lettershop Checklist:
30+ Items for the Final Audit
Keeping Track of Your GREAT Saves
Networking Opportunity – Morning & Afternoon
breaks with beverage and snack PLUS box lunches
are provided so you can meet with your peers.
Agenda subject to change
Dates & Locations
See the calendar on our Website
www.thepresscheckpeople.com for
dates and cities convenient for you!