Our greatest breakthrough since INOA

A REVOLUTIONARY TECHNOLOGY
15 YEARS IN THE MAKING
Our greatest breakthrough since INOA
L’ORÉAL PROFESSIONNEL’S
1ST LONG-LASTING
HAIRCARE TREATMENT
Eva Green for L’Oréal Professionnel
INTRODUCING
APTYL100
Revolutionary Damage Repair Molecule
AMINOSILANE
Internal action
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+
CATIONIC POLYMER
External action
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UNPRECEDENTED
GRIPPING POWER
AFTER PRO FIBER SHAMPOO
APTYL100 stays gripped to
LEMVÁFIVIZIREJXIVĂWLEQTSSW
AFTER TRADITIONAL SHAMPOO
Traditionally, haircare molecules
can be washed out after a single shampoo
The Treatment for Long-Lasting Care
3 STEPS
to Instant Damage Repair
IN SALON
AT-HOME
1 INITIATE
2 REACTIVATE
3 PROLONG
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8SWR:HHNV
IN SALON
Initiate and Repair
SHAMPOO
CONCENTRATE
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,QVWDQWUHVXUIDFLQJ
+
*
RENEW ACTIVATING MASQUE
LEAVE-IN
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HDWSURWHFWLQJ
+
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VHEHIRUH
8
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AT HOME
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AFTER EVERY
4 SHAMPOOS
SHAMPOO
CONDITIONER or MASQUE
RE-CHARGE
LEAVE-IN
5HDFWLYDWHV
$SW\ODQG
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5HSOHQLVKHV$SW\OWRSURORQJ
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HDWSURWHFWLQJ
+
VWUHQJWKHQLQJ
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RIFRQGLWLRQHURUPDVTXH
VHEHIRUH
8
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DIAGNOSE
Based on Damage and Texture
TEXTURE
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LEVEL 3
ENDS
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RECOVER
COLOR
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DQGRU
Uneven
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6SOLWWLQJ
LEVEL 2
RESTORE
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DQGRU
5RXJK
LEVEL 1
REVIVE
Uneven
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2[LGL]LQJ
7KLQQLQJ
SHINE
/HVV
9LEUDQW
/HVV6KLQH
Matte
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THE SOLUTION
For All Levels of Damage
REVIVE
AROMATIC
FRAGRANCES
INSPIRED
BY LUXURY
PERFUMES
RESTORE
RECOVER
For Slightly Damaged Hair
For Damaged Hair
For Very Damaged Hair
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3HUPDQHQWFRORUDQGRUKLJKOLJKWV
0HFKDQLFDOGDPDJH
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)UHTXHQWPHFKDQLFDOGDPDJH
“DELICE D’OR”
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“SANDALWOOD & MILK”
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“BLACK VANILLA”
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BERGAMOT
HONEY
MILK
CLOVE
SANDALWOOD
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VANILLA SANDALWOOD