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&KURPH&KURPH&KURPH&KURPH&KURPH&KURPH&KURPH&KURPH &+520(%$'*,1* 8QLYHUVDO3URGXFWV,QF*RGGDUG.DQPDNHVDYDLODEOHLWV&KUR0D['LPHQVLRQDO&KURPH %DGJLQJSURFHVVDVDFXVWRPRSWLRQWRHQKDQFHDFRPSDQ\·VLPDJHRUORJR$OVR DYDLODEOHDUHDYDULHW\RIH[LVWLQJGLHVKDSHV USE INFO #403 5(752/22.%803(56 5HWUR86$%XUQVYLOOH0LQQSUHV HQWV LWV &KURPH7HFK 70 EXPSHUV IRU0XVWDQJ&KDO OHQJHUDQG&DPDUR8VHV732 DXWRPRWLYHSODVWLFZLWKFKURPH ÀOPWKDWZRQ·WUXVWFUDFNFKLSRU SHHO,QWHUQDOIUDPHZRUNVXSSRUWV EXPSHU&KRRVHIURPLFRQLFVW\OH WULPSLHFHVVKDUNJLOOVKRRGYHQWV TXDUWHUVFRRSVTXDUWHUPROGLQJV DQGURFNHUPROGLQJV,QVWDOOHGZLWK DGKHVLYHVQRGULOOLQJ86PDGH USE INFO #401 &+520(5811,1*%2$5'6 $76 'HVLJQ &HUULWRV &DOLI SUHVHQWV ,WV 0$75,; VHULHV ZLWK FKURPH IURQW LQVHUW EODFNHQGFDSVDQGZLGHVWHSDUHDWKDW HQVXUHVVDIHHQWU\LQWRWKHYHKLFOH$OVR DYDLODEOHIURP$76LQFKURPHLV(VHULHV ZLWKWKHORRNRIDWXEHVWHS,WVUDGLXV WZRVWHSSDGGHVLJQSURYLGHVHDV\VDIH HQWU\(GJHVHULHVLV$76·ÀUVWDOXPLQXP UDGLXVFKURPHSODWHGERDUGZLWKIXOO ÁDWVWHSVXUIDFH³DIXQFWLRQDOUXVWIUHH ERDUG86PDGH USE INFO #400 &+520(',63/$<323 3,//$53267)2575,%(&$)25(67(5 &&&DUZRU[:DSSLQJHUV)DOOV1<RIIHUVLWVPLUURUHGSLOODUSRVWGRRUDFFHQWWULPIRU 6XEDUX)RUHVWHUDQGWKH6XEDUX7ULEHFD,QSROLVKHGVWDLQOHVVVWHHO (DV\WRLQVWDOOZLWKVXSSOLHG0WDSH7ULEHFD·VVL[SLHFHVHWDQG)RUHVWHU·VHLJKWSLHFH VHWFDUU\WKUHH\HDUPLOHZDUUDQW\ USE INFO #405 5(67</,1*0$*&20 &KURPH(IIHFWV5HVW\OHUV· &KRLFH&LQFLQQDWL SUHVHQWVLWV3RZHU 3DFN'LVSOD\'HVLJQHG WRSURPRWHWKHVDOHRI FKURPHDFFHVVRULHV WKH3RZHU3DFN'LVSOD\ IHDWXUHVD·WDOOWKUHH VLGHGGLVSOD\UDFN FRORUKHDGHUFDUG KRRNVDQGDQDVVRUW PHQWRISURGXFWVWKDW LVKHDYLO\GLVFRXQWHG 7KHVKRZURRPGLVSOD\ KDVPRUHWKDQ ZRUWKRISURGXFW USE INFO #407 -$18$5< #HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME¸¸#HROME 3HOWCASE CLASSICMUSCLE I asked the companies if their vision includes restylers. David Stringer is a member of the SEMA PRO [Professional Restylers Organization] Council Select Committee. Although he isn’t speaking for PRO in this article, his comments are valuable insight for those who want to plan ahead. “What restylers must understand is their market is changing around them — and fast,” says Stringer. “Vehicle manufacturers are becoming more focused on their own brand of accessories. Accessories manufacturers are seeing this opportunity and are responding by attempting to be a supplier to car builders; and this trend is only going to expand. “The traditional role of restylers to provide leather and sunroof installs will become constrained by leather and sunroof manufacturers seeking deeper relationships with vehicle manufacturers. Consolidation, slimmer inventory levels and the prospect for a slow economic recovery will make for smaller opportunities at the car dealership. “Already we have seen a reduction in the number of restyler companies unable to withstand the current economic downturn. That’s going to provide current restylers with a false sense of an increase in business — but long-term it’s going to catch up. One of two things will happen or a combination of both – restylers will begin to consolidate rapidly or they will have to diversify their product offerings to service dealerships with all the products not provided by the OEM or that are sold at a competitive price. Dealers like having the ability to provide their customers with a ‘good, better, best’ offering. Restylers can support that by diversifying their portfolio.” Martinez, of izmocars, has this comment: “AOA is designed to create a community of support in the sale, manufacture and installation of accessories. We see the partnership between local restylers and dealerships playing a critical role, particularly 5(67</,1*0$*&20 YESTERDAY’S LOOK TODAY Yes, you can have your chrome and a new muscle car too! Chrome is Back and Better-Than-Ever. Retro USA’s new chrome customizes your 2005-09 Mustang with iconic-style trim pieces. Made in the USA, Retro USA’s Chrome-TechTM bumpers combine TPO, the gold standard in automotive plastic with chrome film for a brilliant, better-than-chrome bumper that won’t rust, crack, chip or peel. Choose from Front and Rear Bumpers, Quarter Moldings plus Rocker Moldings to complete the retro styling of your 2005-09 Mustang. All are easily installed with double stick attachment tapes – no modifications required. Retro USA’s accessories are also available for 2010 Camaros and 2008-11 Challengers. Retro USA’s Chrome-Tech Bumpers have received TWO SPE Gold Medal Awards! • Heavy-gauge Thermo-forming • Automotive Innovation Award in the category of Performance and Customization #..1-877-4RETROUSA148+5+6www.RetroUSA.net Use INFO #18 For press release and advertising opportunities contact: WE DELIVER NEW BUSINESS Bob Carnahan (800) 669-0424 ext. 246 email: [email protected] -$18$5< INSIDE¸THE "USINESS "ACK¸TO¸THE¸0RESENT 7 KHUHELUWKRIWKH0XVWDQJ&KDOOHQJHUDQG&DPDURKDVVSDZQHGWKHFUHDWLRQRIPDQ\DIWHUPDUNHWDFFHVVRULHVLQERWKWKHUHVW\O LQJDQGSHUIRUPDQFHFDWHJRULHV5HWUR86$LVRQHRIWKHRIIVSULQJVLQWKHUHVW\OLQJFDWHJRU\7KHIRFXVRIWKHFRPSDQ\·VUHVW\OLQJ LVDOODERXWGHVLJQLQJDQGPDQXIDFWXULQJ&KURPH7HFK%XPSHUVDQGRWKHULFRQLFVW\OHWULPSLHFHVIRUWKHWKUHH´UHERUQµSRQ\FDUV 7KH&DPDURGHÀQLWHO\RIIHUVDZHOOVSULQJRIRSSRUWXQLWLHVIRUUHVW\OLQJ7KHUHDUHVRPDQ\ZD\VWRJRZLWKVRPDQ\DIWHU PDUNHWDFFHVVRULHVQRZDYDLODEOH5HWURLVGHÀQLWHO\RQHRIWKRVHRSWLRQV$QGDVRSWLRQVJRWKHVWDIIDW5HWUR86$JRHVIRUWKHP DOZD\VZDQWLQJWKHDELOLW\WRPDNHFKDQJHVZLWKRXWSHUPDQHQWPRGLÀFDWLRQVWRWKHFDUDVVXFKWKHLWHPVDUHDIÀ[HGWRWKHFDU YLDGRXEOHVLGHGDGKHVLYHV 7RJRUHWURIRUWKLVUHVW\OHFKURPHDGGLWLRQVDUHWKHZD\WRJR$FRPSOHWHFKURPHSDFNDJHDGGVZKDWZDVPLVVLQJIRUWKRVH ZKRZDQWWKHUHWURPXVFOHFDUORRN7KHKRRGYHQWV³RUDVUHIHUUHGWRLQWKHLUJORU\GD\V³´LFHFXEHWUD\VµTXDUWHUPROGLQJV NQRZQEDFNWKHQDVVKDUNJLOOVURFNHUPROGLQJVDQGRIFRXUVHIURQWDQGUHDUEXPSHUVDUHDOOSDUWRIDUHVW\OLQJNLWRUDYDLODEOH VHSDUDWHO\$PDWWHURIVW\OHZDVWKHPRWLYDWRUWRFKRRVHWRLQVHUWWKHRQO\RWKHUJULOOH&KHYUROHWRIIHUVIRUWKH&DPDUR 2QWKLV,QIHUQR2UDQJH0HWDOOLF&DPDURWKHFRPSDQ\EURXJKWLQVRPHKHOSWRJRHYHQIXUWKHUZLWKWKHUHWURORRN &KRRVLQJDZKHHOIURPWKHWKRXVDQGVDYDLODEOHFDQEHGDXQWLQJ%XWWKLVRQHZDVDQHDV\SLFN5RFNHW5DFLQJ:KHHOV·%RRVWHU ZKHHOZLWKLWVYLQWDJHVW\OHDOXPLQXPULQJFHQWHUFDSDGGV\HWPRUHQRVWDOJLD7KH%RRVWHU+\SHU6LOYHUÀQLVKZDVFKRVHQIURP WKUHHSRVVLELOLWLHV 5HWUR86$DGGHG(LEDFK6SULQJVWRORZHUWKHFDUIRUDPRUHDJJUHVVLYHVWDQFH $IHZJUDSKLFVÀQLVKWKHORRN+RRG6LGH6SHDU6WULSHVIURP5LGHUJUDSKL[VIUDPHWKHKRRGYHQWV7KHKRFNH\VWULSHLVDYDLODEOH IURPWKHIDFWRU\LQDSDFNDJHZLWKKRRGJUDSKLFV6SOLWWLQJXSDSDFNDJHSURPLVHVDPRUHFXVWRPORRN 7KLVUHWUR&DPDURLVMXVWRQHRIWKHYHKLFOHRSWLRQVDYDLODEOHZKHUHE\WULPSLHFHVFDQEHPDWFKHGZLWKDQHYHUHQGLQJOLVWRI JUDSKLFVDQGZKHHOV0DQXIDFWXUHUVRIWHQLQYLWHEX\HUVWRVXEPLWSKRWRVIRUWKHLUSKRWRJDOOHULHV&KHFNWKHPRXWIRULGHDVIRU\RXU QH[WSURMHFW 5HVW\OLQJPDJD]LQHZDQWVWRVHHWKHLQVLGHRI\RXUEXVLQHVV:KHWKHULW·VDSURMHFWFDU\RX·UHHVSHFLDOO\SURXGRIDQHZO\UHPRGHOHGVKRZURRPDJUHDW SKRWRRI\RXUVWDIIRUDFOHDQZHOORUJDQL]HGLQVWDOODWLRQDUHDVHQGXVDODUJHKLJKUHVROXWLRQSLFWXUHDQGDGHVFULSWLRQRIZKDW\RX·YHGRQHDQGZK\ \RX·UHSURXGRILWWRUHHGLWRU#QEPFRPRU5HVW\OLQJ0DJD]LQH32%R[%URRPÀHOG&2 -$18$5< 5(67</,1*0$*&20
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