Krissy Greenleaf-Robertson

KRISSY GREENLEAF-ROBERTSON
OWNER/DIRECTOR
KABOOM SPORTS & SOCIAL CLUB
INTRO
WHAT IS GRASSROOTS MARKETING
•  Marketing efforts that aim to influence a small group
rather than the majority with their message. Once they
reach their niche market, these campaign messages
will eventually be spread by believers.
•  Provides a company with the opportunity to create a
local feel and engage their core consumer at work,
leisure or commerce.
•  More cost-effective approach than traditional
advertising
Kaboom Sports & Social Club brings together adults 21+ who want to "unleash their inner 6th
grader" in Pensacola and the Gulf Coast through a variety of sports leagues, tournaments and
social events!
Quick Facts:
•  Founded in 2012 out of our home office
•  Inspired by the sport and social club in which I played co-ed kickball in San Diego and
brought the concept back with us to Pensacola
•  We offer 7 sports: Kickball, Cornhole, Beach Volleyball, Bowling, Flag Football, Chicago Ball,
Pool & Darts
6 STEPS TO SUCCESS
STEP 1: IDENTIFY THE PROBLEM
It’s hard to make friends as an adult.
STEP 2: DETERMINE A TARGET MARKET
•  Adults 21-40
•  Active
•  Social
•  Disposable income
•  Most likely attended some form of college
STEP 3: PLAN, PLAN AND PLAN SOME MORE!
1.  Business plan / Marketing Plan
2.  Database building
§  Website
§  Contacts
§  Social Media
3.  Determine what you are going to do
§  Event
§  Leagues
4.  How are you going to share your message?
§  Traditional media
§  WOM
§  Press releases
§  Social Media
§  Cross-promotion
§  E-blasts
§  Flyers / Posters §  Community events
§  Promos
§  Events
§  Giveaways
STEP 4: SET GOALS
1.  Make Kaboom a common name in the Pensacola area and creatively
market our services to our potential customers
2.  Create an unmatched "fun" atmosphere where participants unleash their
inner 6th grader during games and social events in order to retain
customers and get the attention of potential customers.
STEP 5: EXECUTE WELL
Community Events
STEP 5 CONTINUED
Cross Promotion
STEP 5 CONTINUED
Events
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Give yourself plenty of time
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Give back!
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Communicate
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Use it to build your database
https://www.facebook.com/events/259582607504152/
STEP 5 CONTINUED
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Social Media
Press releases
E-blasts
Newsletter
Flyers / Posters
Traditional Media
WOM
Apparel
STEP 6: TRACK RESULTS
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Discount codes
- 
Coupons
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Analytics and Insights
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Materials count
- 
Sign-up sheets
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Tear sheets
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Ask “How did you hear about us” and tally results
SUCCESS!
•  2013: 10 leagues, 9
events, 7 tournaments
600 Members
•  2014: 20 leagues, 15
events, 11 tournaments
1400 members
•  July 2015: 17 leagues, 7
events, 6 tournaments
2000 members
•  97% of our members hear
about us through WOM
I just wanted to take the time to appreciate one of the best choices I think that I've ever made! Joining Kaboom
Sports & Social Club has been such a great experience. I love my team(s) and the wonderful people that we get
to meet! Just sitting here looking through all of our pictures from the past two seasons and it makes me happy
to be part of such a great idea!!!!!!!
– Posted to Facebook by a Kaboom Kickball player on June 30th
Thanks for having me!
Krissy Greenleaf-Robertson
Ph: 466-5468
Email: [email protected]
www.kaboomssc.com
PAPA JOHN’S: FAKE DELIVERY MAN IN PEEPHOLE
BENEFIT COSMETICS BEAUTY BUST
AMC’S GUERILLA MARKETING CAMPAIGN FOR
“THE WALKING DEAD”
ASPCA: ORANGE FOR A CAUSE