Increasing Data Security in the Funeral Home
Transcription
Increasing Data Security in the Funeral Home
May-June 2015 Increasing Data Security in the Funeral Home ALSO IN THIS ISSUE Crematory Insurance Coverage and Best Practices Selected Resources Offers Products, Partners, Personalization Educational Trust Sets Support Goals for 2015 Board of Directors R. Bradley Speaks, President Independence, MO, Group 4 816-252-7900 [email protected] May-June 2015 Data Security in the Funeral Home 2 4 6 10 11 Cleveland, OH, Group 2 216-741-7700 [email protected] 2 Eddie Mize: Security Requires a Holistic Approach 4 John Horan: Security Audits Provide Numerous Benefits Mark T. Higgins, President-Elect Durham, NC, Group 3 919-688-6387 [email protected] 6 Establishing an Effective “Bring Your Own Device” Policy J Mitchell, Secretary-Treasurer-Elect 8 Board of Directors Elects Officers for 2015-2016 Kilgore, TX, Group 5 903-984-2525 [email protected] 8 Research Project Continues to Explore Ancient Cemetery Ann Ciccarelli 10 Hotel Reservation Deadline is April 6 for 2015 Spring Management Summit in Denver 10 Calendar of Upcoming Selected Meetings 11 Selected Group Roundtables Offer Local Perspective 12 Selected Resources Provides Products, Partners, Personalization 13 Selected Educational Trust Sets Support Goals for 2015 14 Federated Insurance: Cremation Coverage and Best Practices 15 The Bulletin Expands Web Presence, Offers New Features 16 News Briefs Our Members 18 Member Profile: Matthew Jones 18 James H. Busch, Secretary-Treasurer 20 Remembering Our Colleagues, Educational Trust Contributors, Member News 21 Welcome New Members Our Preferred Partners 11 Directors’ Choice 16 Pet Passages Saugus, MA, Group 1 781-233-0300 [email protected] Neil P. O’Connor Laguna Hills, CA, Group 6 949-581-4300 [email protected] Lance C. Larkin, Ex Officio Salt Lake City, UT, Group 6 801-363-5781 [email protected] Executive Director Robert J. Paterkiewicz Deerfield, IL 800-323-4219 [email protected] The Bulletin Volume 98, Number 3 selected-bulletin.org The Bulletin (ISSN 1533-7197) is published bimonthly by Selected Independent Funeral Homes, 500 Lake Cook Rd., Suite 205, Deerfield, IL 60015 Periodical postage paid at Deerfield, IL. Toll-Free: 800-323-4219 Local: 847-236-9401 Fax: 847-236-9968 17 Live Oak Bank 21 C&J Financial, LLC Back Cover Aurora Casket Company ©2015 Selected Independent Funeral Homes POSTMASTER: Send address changes to: The Bulletin, Selected Independent Funeral Homes, 500 Lake Cook Rd., Suite 205, Deerfield, IL 60015. Contributions relative to the funeral service profession and to the activities of the members of this organization are solicited. Address all correspondence to the above address or to [email protected]. SELECTED VIEWS Making Your Facilities More Relevant in a Changing World By James H. Busch, Secretary-Treasurer I recently was asked what I felt was one of the most pressing issues facing our funeral home. It didn’t take me long to answer. Have you ever heard the pastor in a church, during a stewardship message, say that all you need is to look at your checkbook to see what your passion is? Well, looking at this question from the standpoint of our firm, it is very evident that my brother, Mark, and I have been diligently working to make our facilities more relevant to today’s families. That’s our pressing issue. Many Selected-member firms are multi-generation companies with facilities that have been in the family for a long time. It is sometimes hard to deal with the emotional aspects of changing a facility and moving it forward, even when customers are demanding that. What makes it even more difficult is, as Selected members, we maintain our assets to very high standards. So furniture and fixtures typically are not worn out, but more likely, they are dated. During the past five years, we have been on a very aggressive path toward making our facilities more relevant and inviting to today’s families. But we started by addressing the “back of the house” in 2010 and completed an entire care center renovation to ensure the highest standards for our staff. It included secured access, touch-free technology and incredible ventilation. We also added a 32-person refrigeration unit to handle the change in call mix we are experiencing. I believe these first steps helped fuel our recent growth—having working conditions that help facilitate the business in an organized manner. Since the care center renovation, we have updated the interiors and exteriors of each of our six locations. These projects sometimes have taken as long as three years to complete and required a great deal of painstaking discipline to control cash flow. Two of our facilities where completely shut down at various points so that new restrooms could be added. Our longest closure was five and a half months. We continue to make progress and are excited to soon have all of our facilities at comparable standards. We have installed Sonos wireless audio systems in all our locations, linked with the Rhapsody streaming music service, to be able to personalize playlists for families and celebrants. An added benefit was this also gave our guests access to Wi-Fi at the funeral homes— something everyone expects today. Four of our locations now have digital welcome boards and 55-inch, professionally installed flat screens that play content whether or not we have an event scheduled. We show various local landmarks and work in our advertising messages. We make sure our environments dispel the old stereotype of what a funeral home looks like, and we are big proponents of having our premises tour-ready at a moment’s notice. We invite every family to tour our facilities prior to making any type of arrangements. We want them to see how we are different. And our arrangers consistently tell us that once people observe how nice and upbeat our place is, there is no question about entrusting us to care for their family. Like most members, our facilities were built during a different era in funeral service, so it’s time for a fresh look. I encourage you to have a local, professional decorator tour and evaluate your facility. The experience can be very enlightening. Just remember that you want authentic feedback, so make sure you let them do their job. I wish you great success in making your funeral home more relevant in today’s changing world! s 1 DATA SECURITY IN THE FUNERAL HOME Funeral Home Data Security Requires a Holistic Approach Eddie Mize is Chief Security Officer and Director of Information Security for The Pinnacle Group, thepinnaclegroup.com. He has more than 31 years of experience in the computer industry as an integration and security specialist. On April 30 at the Spring Management Summit in Denver, CO, he will help participants get ahead of the curve in recognizing sensitive data assets, understanding the security risks surrounding them and implementing a plan to protect them. What does your work typically involve? “It’s really spread across the entire gamut of digital security, but I would say there are three areas we focus on most. The first is what we call our Red Team. 2 This is a military term that refers to an adversarial or offensive approach to testing security. We actually attack our clients’ systems to determine weaknesses. Businesses can do all kinds of things to defend and secure their environments, but if penetration Eddie Mize testing isn’t done from the mindset of someone trying to break in or steal, significant holes in the networks can be missed. company’s IT staff understand their environments and risks— what would someone be interested in breaking in for, what vectors would they choose to access it, and what methodology would they employ? As we look at this, we can develop a strategic plan to address any kind of gaps or weaknesses found during the process. “The second part is what we do the most, and that’s defensive support or what we term our Blue Team. Here, we help organizations understand their risk picture and security environment in a non-adversarial way. We help a the Best Practices Competition at the “The third type of work is a hybrid of the Red Team and Blue Team, and this is the service we provided to Horan & McConaty Funeral Service/Cremation in Aurora, CO. [John Horan spoke to Selected members about this effort during 2014 Annual Meeting in Philadelphia. See It uses both methodologies to determine what is at risk and what that means to real-world business operations.” page 4.] What do you typically find during this process? “That’s an important question because of the word typical. It’s very difficult to determine what is typical for any business. There are typical security frameworks we often see, but there also will be specific customizations. Within certain business sectors, such as finance and healthcare, there are Federal guidelines that impact security. But the funeral service environment is a bit different. There usually is less of a compliance framework and also some unique risks. Specific methodologies can be employed to take advantage of those risks. “By way of background, when I began working for Horan & McConaty, John was concerned how I might react, being exposed to death and the funeral home environment. But I actually grew up living above my grandfather’s funeral home. My mother’s entire family are funeral home owners and directors, so I understand the profession and its security situation.” What is your overview of the nature of data security today? “Computers are becoming increasingly ubiquitous in our lives. They are not just in our workstations, notebooks and mobile devices; they impact nearly every aspect of our modern lives. They now control heating and cooling, lighting and door locks in our homes. Every late-model vehicle has numerous chips and computer sensors. Virtually all traffic monitoring and public door operating systems are computer controlled. “With this growth in computerization, the need for effective security increases exponentially. Not only are financial information and personal identities at risk, but our personal safety also can be compromised. For instance, if someone were able to hack into your vehicle while you are driving at high speed, we are talking about a serious risk potential. “Everyone has seen the news about massive security breaches at Target, Anthem Insurance and eBay; but people outside my industry may not be as aware of other things that have happened recently. In the last year, five of the world’s largest information vulnerabilities have been exposed. They have not received a lot of press, but they affect 99.8% of all devices connected to the Internet. Bugs like Heartbleed, Shellshock and Poodle have been around for years, but are just now being discovered. “So what does this mean to the average person? We’ve already established that nearly everything in our lives is impacted by computers. And we now realize these computers are more vulnerable than previously thought. We also know there are entities ready and willing to take advantage of the vulnerabilities—whether they be foreign governments or regimes interested in attacking us, activists trying to make a point or criminal organizations that want our money. “It is imperative that we pay attention to these scenarios and have a security mindset. This does not mean freaking out or being paranoid all the time; that doesn’t solve anything. Rather, we need to develop a pragmatic and security-minded approach to our daily lives. And I will share this approach at length during my presentation.” Is it really possible to successfully combat these issues? “It is, and it begins by thinking in terms of securing your life. For example, I’m not paranoid when I park my car at the grocery store. The thought of locking the doors is nearly automatic. It has become a habit—part of my daily routine. I haven’t significantly changed my life, but I have improved my security posture just by locking my car. This same mental approach also should apply to other areas that, right now, are taken for granted. “Speaking of locking car doors, there is a vulnerability in vehicles that most people already are aware of. It involves software defined radio (SDR) which affects a wide range of vehicle functions. It is possible for criminals to scan radio frequencies and pick up the lock code when a remote locking device is activated. Two colleagues of mine were the ones who actually discovered this vulnerability. The automobile industry is working to resolve the problem, but I now make it part of my routine to always use the manual door lock when leaving my vehicle.” Continues on page 5 “...there has to be awareness of the need for security across the entire organization. If there is awareness at every level, a business can take a pragmatic approach to security...” 3 DATA SECURITY IN THE FUNERAL HOME Security Audits Can Provide Numerous Benefits During the 2014 Annual Meeting in Philadelphia, four member firms presented outstanding ideas at the Best Practices Competition. The Bulletin is sharing each of these ideas during 2015. In this issue, we look at the data security audit performed by Horan & McConaty Funeral Service/Cremation in Aurora, CO. An audio recording and slides of all the Best Practices Competition presentations are available to Selected members at selectedfuneralhomes. org/2014-annual-meeting. World’s Biggest Data Breaches Losses greater than 30,000 records, as of March 19, 2015. Courtesy of informationisbeautiful.net A week before he went to Philadelphia for the 2014 Annual Meeting, John Horan, President of Horan & McConaty, received an email alerting him that his wife, Andrea’s, credit card had just been used in France. They hadn’t been out of the country, but Andrea had recently used her card several times at Home Depot. They later learned of the hack on Home Depot where credit card information for 56 million customers was compromised due to malware installed on the cash register system. This incident drove home the issue of data security to the Horans. “Major corporations that you would think have cutting-edge security technology have been breached in recent months, and the resulting costs have been significant,” John told the Annual Meeting audience. “For example, in John Horan late 2013, information on 70 million credit card holders was stolen from Target. More than 90 lawsuits have been filed against the company by customers and banks, and analysts estimate the total cost could run into the billions. It also is estimated that hackers generated 54 million dollars selling the stolen information.” Could something like this happen in the funeral service profession? Funeral homes collect a lot of private and sensitive information from client families during the course of business, so there is obvious reason to take this situation seriously. “Envision, for a moment, that a funeral home’s data security has been breached,” John continued. “Given the nature of the business, I have no doubt 4 that news of this would be on the front page of every local newspaper. Reporters would clamor to find out how this happened. I can envision bereaved family members on the evening news telling how their grief was compounded by the fact that their private information was compromised. And just like for Target, the incident would have a major financial impact on the funeral home. Recognizing this possibility, Horan & McConaty hired The Pinnacle Group in early 2014 to perform a security audit for the company. It thoroughly reviewed not only digital assets but also looked at the room housing the firm’s servers to determine its physical Continues on page 7 Submit Your Ideas for the 2015 Best Practices Competition! Visit selectedfuneralhomes.org/ best-practices-competition. Data Security, from page 3 What is your advice for addressing business security risks? “Each time I conduct a security assessment for a client, I ask what they consider to be the crown jewels of the business— what do they care the most about protecting? Is it digital and/or analog data they do not want to lose or have stolen? Is it intellectual property? Is it customer financial information? Often, these are all things people think of when I ask. But I suggest that there is an even more important factor to consider—an organization’s reputation. “You’d be amazed how many people don’t consider it in this context. Certainly, they know it’s an asset they would protect if someone was making false claims against their firm in the media. But they don’t often think about keeping their company out of the news from a security perspective. Imagine what it would do to the reputation of a funeral home if news of a massive breach reached the community? What would be the long-term cost to repair that company’s image? “A common mistake is to fall for the false claims of unscrupulous security companies. When business owners start to take a hard look at data security and ask what they can do about it, they might encounter cheap solutions that are purported to protect them from all their problems—just install some devices, tune them a bit and walk away. Unfortunately, these devices are the IT equivalent of snake oil, and it’s been proven repeatedly that they don’t work. Both Target and Anthem had lots of these devices in place, and they still were massively breached. These kinds of solutions and, more importantly, the mindset that gives rise to them, do not work in the real world. “Instead, a holistic approach to security is needed. It has to be layered from the top down and take into consideration all the things that need protection. It includes physical security, training and education for staff, digital controls, finding and plugging the security holes, and having a well defined response plan. In my industry, there is an adage that the people protecting the assets have a massive job to do. They have to successfully manage thousands of potential risks and holes. But the people attacking the same network only have to be successful one time and in one way.” Is there a best practice you can share? “Yes, and it’s one word. It’s the starting point for all security conversations, and anyone missing this word isn’t going to be successful. The word is awareness. And there has to be awareness of the need for security across the entire organization. If there is awareness at every level, a business can take a pragmatic approach to security and address it in a way that is not expensive and doesn’t have to be invasive in the lives of its people. Awareness also is a dynamic condition, and it has to change and evolve in an ongoing way.” What do you hope participants will gain from your presentation? “I hope it will open some eyes about security risks but also offer pragmatic solutions. I hope participants come to understand the importance of organizationwide awareness—that security is everyone’s concern, not just a designated person. When we all become aware of what we do in our daily routines—the things that are secure as well as insecure—we can begin to address them without disrupting our lives. “It’s proven that if security measures disrupt workflow very significantly, business people become resentful and eventually drop the procedures. But it doesn’t have to be that way. Simple things can significantly impact security in a positive way with minimal disruption. “I come from a healthcare background. I was the chief security officer for a network of 11 hospitals and hundreds of clinics. Our department’s motto was, in order to be successful, we cannot negatively impact patient care or significantly change the physicians’ workflow. The key is helping people learn they can have a security mindset without making major changes to their lives. “Even before they come to the Spring Management Summit, I encourage Selected members to start looking at the world around them—their workplace, their drive to work, their home—and think about what is at risk in those areas. For instance, do I leave my work computer unlocked when I walk away? If a repairman comes in to work on the wiring center, do I just assume he is who he says, or do I check his credentials? These are simple examples of thinking about what commonly happens in our lives, recognizing the risks they represent and determining what can be done to minimize those risks.” Concludes on page 7 5 DATA SECURITY IN THE FUNERAL HOME Seven Tips for Establishing an Effective BYOD Policy Excerpts from an article by Jonathan Hassell, CIO.com It is estimated the number of smartphones in use across the globe will reach two billion by the end of 2015. If you haven’t developed a corporate Bring Your Own Device (BYOD) policy, or if the one you have is out of date, these tips will help you address device security, IT service, application use and other key components of an effective policy. These seven core ideas should be a part of any good BYOD program. Each creates important questions to ask yourself, your IT associates and your executive team while developing your policy. 1. Specify What Devices Are Permitted. It’s important to decide exactly what you mean when you say “bring your own device.” Make it clear to employees who are interested in BYOD which devices you will support and which you won’t, in addition to whatever corporate-issued devices you continue to deploy.  2. Establish a Stringent Security Policy for All Devices. Users tend to resist having passwords or lock screens on their personal devices. They see them as a hurdle to convenient access to the content and functions of their device. However, this is not a valid complaint; there is simply too much sensitive information to which phones connected to your corporate systems have access to allow unfettered swipe-and-go operation of these phones. 6 If your users want to use their devices with your systems, then they’ll need a strong, alphanumeric password, not a simple four-digit numerical PIN. Check with your messaging administrators to see what device security policies you can reliably enforce with your software. 3. Define a Clear Service Policy. It’s important for employees to understand the boundaries when questions or problems creep up with personal devices. To set these boundaries, you’ll have to answer the following questions. What level of support will be available for initial connections to your network from personally-owned devices? What kind of support will IT representatives provide for broken devices? What about support for applications installed on personal devices? Is your support basically a “wipe and reconfigure” operation? Will you provide loaner devices for employees while their phone or tablet is being serviced? 4. Make It Clear Who Owns What Apps and Data. While it seems logical that your company owns the information stored on its servers, it becomes more problematic when an employee’s device that has been used to access that data needs to be wiped. Traditionally, a wipe will affect all content on the device including personal pictures, music and applications that the company has not paid for. Sometimes it’s impossible to replace these items. Does your BYOD policy make it clear that you assert the right to wipe devices brought onto the network under your plan? If so, do you provide guidance on how employees can secure their own content and back it up, so they can restore personal information once the phone or device is replaced? Concludes on page 9 Data Security, from page 5 “Our lives in the future certainly are not going to have less connectivity or computing. Technology will continue to grow and develop. Appliances will communicate with the power grid to control energy use and efficiency. I’ve even seen plans for dishes and flatware that can monitor and display food temperature. Everything in our lives will be computerized and connected. Depending on your view of technology, this is good or bad. But what it really means is, now is the time to focus on security. “If people can understand that security is everyone’s business, that there is no need to be paranoid and that having a positive impact doesn’t need to be a massive chore; we can truly enjoy the benefits that technology offers.” s Visit selectedfuneralhomes.org/ summit to register for the Spring Management Summit and learn more from Eddie Mize and other informative presenters. Security Audits, from page 4 security. The security company was specifically asked to help the firm accomplish the following. 1.Identify sensitive digital assets and information in need of protection. 2.Examine and identify security measures needed for physical and digital assets. 3. Examine existing protection controls. 4. Complete a workflow assessment focusing on likely targets and the overall level of risk to the organization. The assessment revealed several vulnerabilities. Most notable were insecure password management, overloaded wireless network usage, lack of video surveillance and strong door locks at the server location, and insecure hard copy management at various locations. [See Suggested Security Tasks at right.] “It was recommended that we segregate our wireless traffic rather than having guest access, staff access and server access all on the same network,” John shared. “Eddie Mize of The Pinnacle Group, who did most of the work for us, also was very interested in the physical safety of our server hardware. With a few common tools and his extensive computer skills, he demonstrated our vulnerabilities by successfully breaking into our server room, hijacking our network and gaining access to sensitive data. “Eddie showed us how to remedy this situation with a few modifications and simple changes to our routine. He made sure the computer screens in all of our offices time-out automatically and require a password for reentry. This simple change CAN prevent someone from coming in and gaining access to any of the dozens of computers throughout our company. He shared with us the importance of educating our staff on effective password management and how to handle suspicious email. [An interview with Eddie Mize appears on page 2.] John Horan at the 2014 Best Practices Competition Suggested Security Audit Tasks High Priority Wireless network segregation Wireless network password management Video surveillance system for data center Data center physical security and fire control Staff education Medium Priority Session timeouts for all computers Sensitive document management Rogue access point detection General network segregation and access control Facility entry code management Physical security at all sites Lower Priority Elevated user account review Motion sensor coverage Open door sensors Window sensors Garage door opener security Bring Your Own Device (BYOD) policy Illicit network activity detection Door repair and integrity check Concludes on page 9 7 Selected Board of Directors Elects Officers for 2015–2016 Selected Independent Funeral Homes has announced that Mark T. Higgins has been named President-Elect and J Mitchell has been named Secretary-TreasurerElect for the upcoming year. Both men have served on the Board of Directors since 2013 and will be installed in office on September 19 at Selected’s 97th Annual Meeting in New Orleans. “With the leadership of Executive Director Rob Paterkiewicz and a talented and highly-qualified staff, we could not be in better hands. They are all working hard for us, the cooperation is at an all-time high, and that makes us laser sharp in our focus to provide our members with best practices and effective solutions to the challenges of this profession.” Mark Higgins represents Group 3 and is President of Hall-Wynne Funeral Service & Crematory in Durham, NC. He also was a member of the staff of National Selected Morticians for ten years and served as manager of NSM Resources, Inc. J Mitchell represents Group 5 and is Funeral Director in Charge at Rader Funeral Home, Kilgore, TX. He and his wife, Penni, have three children. “I’m humbled and extremely grateful,” said Mark. “One of my first thoughts upon being elected was about all the presidents I have Mark Higgins known, both living and no longer with us. They have been so inspiring to me, and I feel their presence. “It’s an incredible honor, having worked with the staff, owning my own member firm, being a member of the Board, and now this. It’s been a wonderful journey, and there is much more ahead in helping make a difference for our members.” “I remember the days of a much larger membership, so I am so proud to be serving at a time that our association is growing again. We are making tremendous gains, and I’m eager to help tell the Selected story to those funeral practitioners who should be within our ranks. “I’m very honored, and I look forward to continuing to serve this great and growing organization,” J said. “I’m encouraged by the work being done in our 600 by 2020 by 1 Membership Growth Campaign J Mitchell as well as our other programs. They are moving us in the right direction, and it’s exciting to see the progress. I look forward to working with the Board and Staff to the benefit of our members. “My grandfather was asked to join this association in the Forties. As a third-generation funeral director, it’s an honor and privilege to give back to the organization that has meant so much to us through the years.” The Selected Board of Directors also includes President R. Bradley Speaks, Secretary-Treasurer James H. Busch, Ann Ciccarelli, Neil P. O’Connor and Ex Officio Lance C. Larkin. s Research Project Continues to Explore Ancient Cemetery Father Richard Rutherford, CSC, Emeritus Professor of Theology, led a team of University of Portland faculty, alumni and supporters on the first phase of an expedition to the old Roman city of Pollèntia near Alcúdia in Mallorca, Spain, in July 2014. Phase one of the research project included mapping the farm site Ca’n Fanals known to contain a necropolis dating from the Roman Republic to Christian antiquity. 8 Fr. Rutherford and his colleagues currently are raising funds to take a team of students back to Pollèntia this summer to map out the rest of the graveyard and look for a long-buried church compound. Selected members are invited to send donations in support of this project to University of Portland, Office of Development MSC 176, 5000 N. Willamette Blvd., Portland, OR 97203. Make checks payable to University of Portland, and please explicitly reference that the donation should be in favor of Account #12035, 235, XXXXX, 21-Christian Antiquities. Members may recall Fr. Rutherford as part of the esteemed panel that presented a session about Helping Clergy Understand Funeral Value at Selected’s 2012 Annual Meeting in Boston. s Security Audits, from page 7 “We have corrected all the high- and mediumrisk issues and now feel much less vulnerable to hacking or physical theft. We know we have done the best that we can do to avoid a security breach. Selected members represent the leading firms in our communities. And as such, I think we all owe it to those we serve, and to the future of our companies, to ensure that we do not invite potential loss of the very sensitive data we all have stored in our companies.” s John Horan’s Answers to Questions from the Annual Meeting Audience How long did the process take? ”It took about four months from the time we started talking with Eddie to when we completed the high-priority issues and many of the medium-priority items. Do you allow families to send sensitive information by email? “Yes, we have to. But we prefer they access our secure portal and enter their information that way. It’s secure, plus our arrangers then have all the information available before sitting down with a family. We find that most families feel that BYOD Policy, from page 6 5. Decide What Apps Will Be Allowed or Banned. This applies to any device that will connect to your environment, whether corporateissued or personally owned. Major considerations typically include applications for social media browsing, email and remote access. The question here is whether users can download, install and use an application that presents security or legal risk on devices that have free access to sensitive corporate resources. These are serious questions to address in your policy. Moreover, the technology for preventing downloads of questionable apps or copyright-infringing music and media on personal device is immature at best, so manual screening of eligible users into a trusted group may be warranted. 6. Integrate Your BYOD Plan With Your Acceptable Use Policy. If your company is on the ball, chances are corporate-issued submitting information securely online is helpful and valuable, so we are trying to move away from email for that purpose.” Are you promoting to the public that yours is a digitally secure business? “No, we are not. Although we make it clear that our online information portal is secure, we do not talk about our other internal security efforts. There’s no need to invite unwanted interest. But if a family asks, we can assure them we have taken very serious precautions.” s phones are already covered and treated like notebooks, desktop computers and other equipment on your network. On the other hand, allowing personal devices to potentially connect to your VPN introduces some doubt about what activities may and may not be permitted. Discussions about an acceptable use policy are required to fully cover you. 7. Set Up an Employee Exit Strategy. Don’t forget about what will happen when employees with devices on your BYOD platform leave the company. How do you enforce the removal of access tokens, email access, data and other proprietary applications and information? choose to perform a wipe of the BYOD-enabled device as a mandatory exit strategy. You should have a clear methodology for backing up the user’s personal photos and personally-purchased applications prior to this exit wipe. Proactively reach out to affected users to help them take part in this process, all while making it clear that you reserve the right to issue a wipe command, if the employee hasn’t made alternate arrangement with your IT department prior to his or her exit. s It’s not as simple as having the employee return the corporate-issued phone. In this case, many companies choose to rely on disabling email or synchronization access as part of the exit interview and HR checklists, while more security-conscious companies 9 EDUCATIONAL PROGRAMS Hotel Reservation Deadline is April 6 for 2015 Spring Management Summit Hone your management skills at Selected’s Spring Management Summit, selectedfuneralhomes.org/ summit, to be held April 29-May 1 at the Marriott Denver Tech Center, Denver, CO. Nearly 50 members already have signed up for this important event, and there’s still time to sign up. Each year, the Summit focuses on providing leaders, managers and owners with dynamic, information-packed presentations, the sharing of best practices and opportunities to build relationships, as well as up to 7.5 hours of continuing education credit. This year’s Summit features sessions on handling cremation shopper calls, securing your digital assets, meeting the changing needs of staff, improving memory of people’s names and being a leader regardless of your title. Marriott Denver Tech Center Calendar of Upcoming Meetings Visit selectedfuneralhomes.org/events-calendar for the latest listings. April 2 Group 4 Roundtable, Moline, IL April 29-May 1 Spring Management Summit, Denver, CO May 1 Group 3 Roundtable, Fort Pierce, FL May 12 Group 2 Roundtable, Indianapolis, IN May 13 Group 1 Roundtable, Niagara Falls, ON, Canada May 14 Group 4 Roundtable, Appleton, WI May 29 Group 3 Roundtable, McDonough, GA June 3-5 Selected Connections, Minneapolis/St. Paul, MN June 23 Group 3 Roundtable, Greenville, SC June 27-30 European Conference, Plymouth, England July 31 Group 6 Roundtable, Vancouver, BC, Canada September 16-19 97th Annual Meeting, New Orleans, LA Pacific Group Meeting, New Orleans, LA November 4 Group 2 Roundtable, Grandville, MI Selected has negotiated a special hotel rate of $139 per night for members, but our room block reservation deadline is April 6, so making reservations as soon as possible offers the best chance of availability. Visit selectedfuneralhomes.org/summit to make reservations and register for the Summit. Tour Horan & McConaty. A key feature of the 2015 Summit is the opportunity to tour Selected member firm Horan & McConaty Funeral Service/ Cremation. John Horan and his staff team will open the doors to their main location in Aurora, CO, for Selected members to explore. In addition to the chapel, family room and arrangement rooms; the facility houses a state-of-the-art crematory and care 10 November 5 Group 1 Roundtable, Yonkers, NY center. The Cremation Gardens at Rocky Mountain Memorial Park are located onsite, and The HeartLight Center for grief support is right next door. Visit selectedfuneralhomes.org/summit for full meeting details, to download a registration form and to reserve a hotel room. Contact Amy Hunt or Stefanie Favia at 800-323-4219 with any questions. s EDUCATIONAL PROGRAMS Selected Group Roundtable Meetings Offer Local Perspective Group Roundtable Meetings have been a hallmark of this association since its earliest days. Organized by member volunteers in conjunction with the Board of Directors, these grassroots meetings are opportunities for nearby colleagues to gather and discuss professional topics of common interest and concern. one-day events arranged at convenient locations within each of the six regional groups of North America. They often include a luncheon and give members the chance to strengthen group relationships as well as to provide feedback directly to Board Members and Headquarters Staff in attendance. Traditionally, Selected Group Roundtable Meetings are Refer to the calendar on page 10 for the list of upcoming Group Roundtables, and visit selectedfuneralhomes.org/grouproundtables for more information. Want to Host a Group Roundtable Meeting? We value having you as a host. Contact your Group Board Member [See inside front cover.] or Stefanie Favia at 800-323-4219 for information on how to get started. s 11 MEMBER BENEFITS Selected Resources: Products, Partners, Personalization New Catalog Offers Tools for Member Firms, Helpful Products for Client Families Selected Resources helps you strengthen your position as a leader in your community. Whether you’re looking to inform the families you serve with literature handouts, tell your firm’s story with personalized materials, communicate your commitment to quality by identifying your firm as a Selected member, or connect with trusted business partners, Selected Resources’ new catalog is your exclusive guide. shared in life... Our Preferred Partners Program connects you with a range of professional funeral service consultants and vendors who offer special services, products and discounts to members as a way to show their support to the association and to its members. Easier than Ever to Shop. Selected has improved its online store, selectedfuneralhomes.org/ store, so you can easily browse our helpful array of products and resources any time of day or night. You can browse by category, search products by name, and sort your results to conveniently find what you’re looking for. s We Live, Work and Play in This Community. All member locations in North America have received a printed copy of the Spring/Summer 2015 Selected Resources catalog. You also can download the new catalog and order form at selectedfuneralhomes. org/selected-resources. 2015 CATA LOG “Through Selected Resources, we strive to provide our members with accessible solutions and services,” said Denise Zoephel, Assistant Executive Director. “By offering information to share with families, assisting firms with customized materials, helping to highlight a firm’s Selected affiliation and connecting them with the right business partners, there are multiple opportunities available to help members achieve their short and long-term goals.” Helpful Literature is a hallmark of Selected Resources. We offer a comprehensive collection that focuses on both the practical and emotional needs of the families you serve. Many of the titles are available only through Selected. The Signature Program is your complete resource for quality design and personalized materials to promote your firm and better serve your client families. Selected-Branded Merchandise such as proprietary literature, plaques and lapel pins let you show your Selected pride and communicate your place among the very best in the funeral profession. 12 Now Available: Water Bugs and Dragonflies Offer Water Bugs and Dragonflies: Explaining Death to Young Children as a helpful conversation starter for parents and caretakers of young children. This beautifully illustrated coloring book uses storytelling and metaphor to help introduce young children to the concept of death. Each copy comes with a four-pack of crayons. s Five Easy Ways to Order from Selected Resources • Online at selectedfuneralhomes.org/store • Fax an order form to 847-236-9968 • Call 800-323-4219 • Email [email protected] • Mail to 500 Lake Cook Road, Suite 205, Deerfield, IL 60015 SELECTED EDUCATIONAL TRUST NEWS Educational Trust Sets Support Goals For 2015 New Patrons, Pyramid Builders, Named Trust Sought to Support Lifelong Learning By Buz Buzogany, Educational Trust Director Whether it’s a Selected member attending the Leadership Academy, helping a future funeral director pursue a second career or supporting research to ensure a brighter future for all of our members; the Selected Educational Trust is here to help, and we want you to be a part of it. The Trust has been in existence for more than 30 years, but it is only in the last four that it has been actively promoting Lifelong Learning for the independent funeral professional. Since 2011, your contributions and support have provided the following. • More than 20 scholarships have been awarded, including the Leadership Academy Scholarships (valued at more than $4,800 per recipient), SecondCareer Scholarships (valued at $1,500 each) and Spring Management Summit Scholarships (registration fees for two attendees each year). • Last year, 20 randomly chosen Selected firms received two industry-specific books and discounts on attending any Selected educational event. • This year, and in 2016, the Trust is committed to supporting Have the Talk of a Lifetime to ensure that Second-Career Scholarship Brings Recipient to Tears In 2011, Michael W. Smith, who was transitioning into a secondcareer in funeral service, faced a severe challenge in paying for his final year at Worsham College. “Between student loans, the cost of living and trying to transition to a new career; I had a $3,000 balance yet to pay for my mortuary science program and no idea where the money would the entire funeral profession is aware of this valuable industry tool. Over the course of two years, the Trust will invest $20,000 to help aid its success. • As we did in 2011, the Trust will help underwrite the FAMIC research study, done every four years, to provide insight and valuable statistical research into the constantly evolving funeral profession. That’s why we have set an ambitious goal of signing up 100 new patrons, 10 Pyramid Builders and one Named Trust in 2015, to help ensure a sustainable and vibrant organization that supports our members and our profession. Become a Lifelong Learning Patron with a gift of as little as $10 per month. I hope you’ll make your first monthly gift to Lifelong Learning today, or consider becoming a Pyramid Builder. Monthly giving is easy and secure. And you’ll join our best supporters in helping provide a reliable source of revenue for our programs and services that help members reach their full potential. Visit our website, selectedtrust.org, to read about our support services and gifting levels that reflect both your budget and commitment to Lifelong Learning. Thank you in advance for your consideration! s come from,” said Smith. “I remember sitting in a classroom at Worsham when notification that I had received a scholarship from Michael Smith the Selected Trust was handed to me. It brought me to tears. The scholarship was instrumental in my becoming a funeral professional today.” Prairie du Chien, WI, a second-generation, family-owned, independent firm. This is another story of cause and effect, and it’s proof that your contributions to the Selected Educational Trust are making a difference. Please visit selectedtrust.org to find out how you can help independent funeral service professionals continue their journey of Lifelong Learning by making a contribution. s He currently is a funeral director at Garrity Funeral Home in 13 PREFERRED PARTNERS You Have Insurance, But Are You Covered? Cremations Require Special Insurance Coverages and Risk Management By Federated Insurance, a Selected Premier Preferred Partner Life bombards us with hundreds of choices every day. And regardless of the scope of the decision, it always feels better if we don’t have any regrets later. Like life, purchasing insurance coverage for your funeral home offers nearly as many choices, or so it can seem. What coverages are available? Which policies do you need? What if you have a crematory? Do you need protection from professional liability claims? Cremation Trending Upward. With the rising popularity of cremation, many funeral homes have added crematories to their operations. This presents some special challenges for funeral providers, not all of which may be covered by their current insurance policy. For eaxmple, the following narratives are true, taken from actual claims. • A funeral home employee inadvertently transported the wrong body from the medical examiner to the funeral home. Shortly after starting the cremation process, the funeral home realized the mistake. The deceased’s family is suing the funeral director, alleging mental anguish. • As two large bodies were being cremated, the ceiling over the retort burst into flames, causing a three-alarm fire. Not only was the crematory destroyed, but cremated remains of 16 people stored nearby were commingled 14 or washed away during the firefighters’ effort to put out the fire. Families are alleging that due diligence was not carried out by the funeral home in protecting their loved ones’ remains. Would you expect your insurance company to defend you and provide coverage for claims like these? The answer to that is found in the language of your current policy. Cremation fires can also generate professional liability claims against the funeral home. And, unless the correct coverage is in place, the funeral home could be liable to pay for damages. What You Don’t Know Can Hurt You. Before buying insurance for your funeral home’s operations, you need to have a thorough understanding of what the policy does and does not include. For example, a standard insurance policy exclusion is ...does not apply to bodily injury, property damage, personal and advertising liability arising out of errors or omissions in the handling, embalming, disposal, burial, cremation, or disinterment of bodies. Filing a claim is not the time to learn about this exclusion. Fortunately, being inadequately insured is a problem that’s relatively easy to fix. If your insurance company specializes in insuring the funeral profession, it’s likely a Funeral Services Professional Liability policy has been added, but it’s your responsibility to make sure. Before you can do that, however, you PREMIER PREFERRED PARTNER must understand the liabilities you face as a funeral service provider and the increased exposures that accompany cremation. This places even more importance on the type of insurance coverage you have. It’s risky to assume your policy covers the hazards related to cremations. That’s something you don’t want to discover after a devastating loss. For help, contact your insurance company for a policy audit. Your local Federated Insurance representative also is ready to help you determine the precise coverages you may need. Fighting Fire with Insurance and Risk Management. As outlined earlier in the claims examples, the rise in the number of cremations being performed also has increased the number of crematory-related fires. Fires of this nature are terrifying and distressing. As a result, crematory fire prevention has been given a heightened focus by owners and operators and the insurance companies that cover them. A safe and successful cremation is paramount to properly serving families in their time of need. Concludes on next page The Bulletin Expands to Own Website, Offers New Features The Bulletin news magazine is the premier publication of Selected Independent Funeral Homes, provided bi-monthly to its members and friends. In November 1917, just two months after the association was founded, Volume 1, Number 1 of The Bulletin was typed up, and carbon copies were distributed to the ten founding member firms. It also includes extended articles and links that go beyond the printed content. Past issues as PDF files also are available online, and helpful search features make it easy to find topics of interest. Printed copies will continue to be mailed to the main locations of all member firms around the world. The March-April 2015 edition, Volume 98, Number 2, heralded another milestone for Selected. The magazine established its own website, selected-bulletin.org, to provide greater access for a growing membership. “We are excited to offer this new expansion of The Bulletin for our members, partners and supporters,” said Executive Director Rob Paterkiewicz. “Now our news, interviews, in-depth articles and member viewpoints are conveniently available to everyone at every member firm, all the time.” The Bulletin online magazine contains all the content of the printed version in an easy-to-navigate environment that is compatible with any device. Visit selected-bulletin.org, and bookmark it in your browser, so you’ll always be connected to the news, best practices and solutions only Selected can deliver. s Cremation Insurance, from page 14 While damage to buildings and contents due to a fire may be covered by most insurance policies, the potential of an unrecoverable loss of a deceased loved one may leave a family with emotional scars. Past fires have taught us that prevention cannot be underestimated. Implementing proper risk management procedures, along with training and education for crematory operators, helps lower the risk of fires and the potential liability claims that could follow. Conscientious risk management also can help protect the funeral home’s reputation. In order to assist funeral service providers who are directly involved in the cremation process, Federated has established some risk management training criteria as a guideline. [See Crematory Operation Best Practices below.] Decisions, Decisions. It is important to understand that the insurance choices you make today will impact your tomorrows. Remember, insurance is not a commodity. Federated Insurance has a proven track record in the funeral service profession and can help relieve some of the uncertainty of whether your coverage is adequate and tailored to your needs. Letting Federated help you make sure you’re adequately insured is one way for you to gain the same peace of mind that you provide to the families you serve. s Selected members can contact Jack West at Federated Insurance at 800-533-0472. Crematory Operation Best Practices* • Process oversize bodies as the first case of the day when the retort is cold. • Visually observe the ignition of the container. Operator should remain in attendance during the process. • Regularly check the proximity of the stack to combustibles to ensure adequate clearance. • Operators should be properly trained or certified (mandatory in some states) in the operation of their specific unit. Crematory fires often occur when operators lack specific training. • Another primary cause of crematory fires is lack of regular maintenance. This needs to be done based on the unit’s specifications, number of cremations performed and manufacturer’s guidelines. • Specific guidelines should be followed when cremating containers with varnished or polished finishes. Metal, plastic or fiberglass containers should not be cremated. • Crematories not designed for larger cases should not be used for this purpose. *This is a partial list of Federated’s risk management recommendations for cremations, including handling large cases. For more information, please contact your local Federated representative. 15 sales and marketing experience to the Johnson Consulting team. NEWS BRIEFS Johnson Consulting Group, Phoenix, AZ, a Selected Preferred Partner, has announced two new additions to its team—Jeff Casey as Management Consultant and Brandi Cunningham as Marketing and Communications Manager. Jeff brings more than 30 years of funeral home and cemetery management experience. “Jeff adds the level of experience our clients desire, from having ‘walked in their shoes’ to his teambuilding perspective and proven track record running some of the country’s premier funeral home and cemetery operations,” said Jake Johnson, President of Johnson Consulting Group. Jeff Casey Brandi Cunningham Brandi Cunningham will lead the company’s marketing and business development efforts. Brandi brings more than 10 years of 16 “With Brandi’s help, we plan to amplify the continuous growth we’re experiencing,” Jake said. “Johnson Consulting Group is one of the consulting segment’s largest financial contributors to the funeral profession, and we now have Brandi to help us make the most of that commitment.” Brandi joins the company after nearly six years with the Indiana Funeral Directors Association where she acted as Member Services Director. Alicia Carr, President of Selected Preferred Partner Kelco Supply Company, registered once again for the Fringe Plunge of 2015, held March 7th, with donations benefiting the Children’s Grief Connection, childrensgriefconnection.com. But she had to plunge remotely from Alicia Carr’s 2014 Plunge Puerto Rico this year. She said she missed the icy cold waters of Lake Waconia, WI, into which she plunged in 2014. s 17 MEMBER PROFILE Matthew Jones and Law-Jones Funeral Homes Matthew A. Jones is President of Law-Jones Funeral Homes, Inc. in Savanna, IL, with six branch locations. The firm was invited into membership in Selected in 2014. It has 16 employees and handles about 200 calls per year. What is your guiding business principle? “Our team is laser-focused on gaining trust and providing opportunities for meaningful moments for the families we serve. It begins with the first call. For example, after introductory discussion and gathering of information, we offer a meaningful and spiritual way of initial closure that allows the family to let go, pause and reflect on the importance of what has taken place.” What currently is your firm’s greatest challenge? “I think the biggest challenge for any firm is holding overall revenues in the face of diminished demand for current services. We hit this head-on by changing the discussion and adding new, meaningful components to our service package.” How is technology changing your firm? “It is helping us cut costs in ways never before imagined, along with allowing us to offer a new style of services.” What is the best way to stay competitive? “Simply, to treat every family as though it was your own family. 18 This might sound clichéd, but when we are focused on business decisions, it is easy to forget. We always Matthew Jones are looking to improve our bottom line in order to be more competitive, and a big part of that equation is offering meaningful value. Families can easily judge cost vs. value received; they all do it hundreds of times each week. “Given that the fundamentals are accomplished—great preparation; meaningful service; personal touches; bright, flexible, technology-friendly facilities— two of the biggest competitive boosts have been preserving the life history of every family we serve and sharing it throughout the service, and including an educational component for each family during the arrangement conference that addresses the healing and productive steps that add value for the family while saving the funeral home time and energy.” What is the best way to network with people in your community? “It always has been about showing up. Today, in addition to our physical presence in the community, it’s important that we are easily accessible online. The vast majority of our website traffic is visitors reaching out to the families we serve, and we make it as easy as possible for them to do so.” What is your favorite form of communication? “Although today’s technology offers many benefits and conveniences, I treasure face-to-face communication. We have a simple guideline for our team members when having a face-to-face conversation—never interrupt by looking at your cell phone.” What is the best way to spot new trends? “I always keep abreast of the profession and enjoy studying other businesses. Quite often though, we have the opportunity to set our own trends. Years ago, we would wait to see what trends were developed by our suppliers, but I don’t believe we have that option any longer. As technology has become so accessible and useful, I think it is important that we are always developing and refining meaningful ways to use it, as we interact with our families and public.” Whom in funeral service do you most admire and why? “I mostly respect the guys in the trenches, particularly if they are contributing to the higher good of the profession. This includes guys like Karl Jennings from Michigan, who has developed the science and training behind the productive and healing capabilities of the loss experience. This type of course should be a fundamental.” What is your view of the future of funeral service? “As society changes, the needs of our families are changing; and we need to change to match their needs. If we are successful, we will thrive. It is evident what happens when we resist change. I believe it is an exciting time to be in funeral service.” Why did you seek a career in funeral service? “I always thought it would be nice to work alongside my father who was a funeral director. As a young man though, I wanted to make my own way, so I studied computers and engineering and started my own career. My father died suddenly at the age of 50, and after much thought, I joined my brother in funeral service. My brother later entered seminary and now serves a church in our area.” What degrees and certifications have you earned? “After my father’s death, I attended Worsham Mortuary College near Chicago and began my funeral career in 1992. I am a certified pre-arrangement counselor and have received specialty training in the acute loss healing process from the Arrangers Academy. Our team also is certified as a continuing education provider.” What is your proudest professional achievement? “Our team has developed software which allows us to present family history through photos and video easily at the time of visitations and services. We have this all set up within minutes after the initial funeral arrangement. The software is flexible enough to allow last-minute additions and changes. During the service, the funeral director has one-button control while presenting the families’ media.” What was your best business decision? “Frankly, the best business decision we made was to give one individual the controlling interest. This removed competing interests that continuously stalled progress. It also improved our operational flexibility and agility.” What is your favorite part of the job? “I enjoy seeing creative systems and productive ideas put to work, along with being exposed to the many rich, personal stories of those we serve.” What is your least favorite part? “Unexpected tragic death. I have been called to do this repeatedly in a relatively short span of time. It adds a level of stress that requires extra effort to reconcile. This is where a mentor or therapy can be valuable.” What is your biggest professional pet peeve? “The use of the word industry to describe our profession.” What is your next major project? “Technology always is at the forefront. We are developing a workflow tool that will improve back office productivity while providing better customer service.” What is your favorite way to relax? What is the last book you read that you found very interesting? “I am just finishing a very arduous read, The City of God. based on the writings of St. Augustine.” What is your favorite community cause? “The Rolling Hills Progress Center is a local, not-for-profit that employs many people with disabilities and difficulties. They provide a great working atmosphere and opportunity.” What would be your second career choice? “I’ve always said I would like to be a railroad engineer or farmer.” What famous person, would you like to have a conversation with? “I think it would be fascinating to sit and talk with Winston Churchill over tea.” What is something you would like to do, if you had the time? “I would like to travel the world, taking time to really experience each culture.” What is your favorite Selected program, benefit or service? “I am enjoying participating in a Selected Study Group called the Game Changers. I also like the ideas exchanged online at the Selected Forum. I think the biggest benefit of Selected is networking with a host of progressive managers and owners.” s “I enjoy reading, exercising and boating on the Mississippi.” 19 REMEMBERING OUR COLLEAGUES EDUCATIONAL TRUST CONTRIBUTIONS Visit selectedfuneralhomes.org/obituaries for more information. The Selected Educational Trust thanks the following contributors for their generous support in helping to encourage Lifelong Learning for independent funeral professionals. To make a contribution or to learn more, visit selectedtrust.org or call 888-70-TRUST. Lee P. Allen, mother of Jack Allen, President of Ingram Funeral Home and Crematory, Inc., Cumming, GA, died March 12. ingramfuneralhome.com Fonda W. Stuhr, wife of William “Sandy” Stuhr Sr., CEO of J. Henry Stuhr, Inc., Mount Pleasant, SC, and Past Board Member of National Selected Morticians, died March 11. jhenrystuhr.com Maurene Dunning, mother of Kristin Sellers, Secretary of William F. Sellers Funeral Home, Chambersburg, PA, and mother-in-law of William F. “Bill” Sellers, President and owner of the firm, died March 5. sellersfuneralhome.com Eugene Chandler, father of Dana Chandler, President of Chandler Funeral Homes and Cremation Service, South Paris, ME, died March 2. chandlerfunerals.com J. William Dolan, brother of W. Craig Dolan, President, and Paul Dolan, Vice-President, of Dolan Funeral Home, Milton, MA, died February 26. dolanfuneral.com IN-MEMORIUM CONTRIBUTORS Former members of the Selected Resources Board: Paul C. St. Pierre, Ellers Community Mortuary & Memorial Center, Inc., Kokomo, IN; Richard E. Geib, Linn Hert Geib Funeral Home & Crematory, New Philadelphia, OH; Daniel P. Densow, Wichmann-Fargo Funeral Homes & Crematories, Appleton, WI; James B. Kepner, Kepner Funeral Homes, Wheeling, WV; Ann Ciccarelli, Bisbee-Porcella Funeral Home, Saugus, MA; John E. Keohane, Keohane Funeral Home, Quincy, MA and Amy Hunt, Selected Independent Funeral Homes; in memory of Patricia Garvie-Tannahill. Past Officers’ Spouses Council, in memory of Gerald Barbieri. Bradford R. Bellows and Family, Bellows Funeral Chapel, Lincoln, RI, in memory of Gerald Barbieri, Thomas Chamberlain and Patricia Garvie-Tannahill. SILVER CONTRIBUTORS Baue Funeral Homes, Crematory & Cemetery, St. Charles, MO Bradshaw-Carter Memorial and Funeral Services, Houston, TX MEMBER NEWS Members are encouraged to send news and announcements to Selected at [email protected]. Ford and Sons Funeral Home, Cape Girardeau, MO, announced in February it purchased CracraftMiller Funeral Home in Jackson, MO, which brings a fourth funeral home under the Ford and Sons name. Both funeral homes have a long history of service in the Cape Girardeau-Jackson area. Walter H. Ford opened the Ford-Young Funeral Home in 1949. It became Ford and Sons in 1953. His son, Walter J. “Doc” Ford, grandson Kevin Ford and great grandson Josh Ford now oversee operations that include two facilities in Cape Girardeau and one in Benton, MO. 20 The Ford family said they appreciate the legacy of the Cracraft-Miller name, as they work to add the new funeral home to their business. It sees the acquisition and new relationship as a good way to grow their service area. (L-R) Josh Ford, Walter J. Ford and Kevin Ford. “There is a lot of synergy Laura Simon photo, Southeast Missourian between the two towns,” Walter J. Ford said. “And you have to expand if you are going to stay healthy in any business. This gives us an opportunity to take care of the whole community.” s WELCOME NEW MEMBERS Franzen-Davis Funeral Home and Crematory 118 N. 3rd St., Livingston, MT 59047, Group 6 406-222-2531, franzen-davis.com Colin Zeman, [email protected] Henderson Funeral Home & Crematory 2131 Velde Dr., Pekin, IL 61554, Group 4 309-347-4157, hendersonfuneralcare.com Greg Henderson, [email protected] Macy & Son Funeral Directors 135 N.E. Evans, McMinnville, OR 97128, Group 6 503-472-6151, macyandson.com Corey Rich, [email protected] Thank You Bradshaw-Carter In early March, a prominent New Orleanian and dear friend of mine, Joan Fotiades, died at MD Anderson Hospital in Houston, TX, leaving her two ill-prepared sisters perplexed as to her transfer back to New Orleans and multi-faceted funeral arrangements. The family notified me by cellphone, with the first priority of securing preliminary arrangements on the Houston end. Deferring to my guidance, I phoned Selected member, Bradshaw-Carter. The way the initial call was received, all the way through to the delivery of my friend to New Orleans, was utterly stellar. The youngest member of the team, Andrew Smeltzer, called me as soon as Joan was in their firm’s care. He met with my friends the next day to start the process. He could not have been more patient and gracious. The following day, Operations Manager, Jovon Tyler and owner Tripp Carter made a point to meet the family and later looped me into a conference call to report on the first viewing and remaining details. That evening, the sisters called to rave about the way they had been treated in such a concerned and loving manner by the entire Bradshaw-Carter staff. I asked Mr. Tyler if he would engage a transport service for the journey to New Orleans, and he replied, “This is a close friend of yours, and I wouldn’t think of doing that; I want to drive her myself.” Andrew, Jovon and Tripp, you are top among the heroes who make funeral service the noble profession it is. You earned the trust of and made a strong connection with a wonderful family. Thank you for going the extra mile toward making this a beautiful funeral. —Mark Higgins, Hall-Wynne & Co., Durham, NC 21 INTEROFFICE ROUTING May-June 2015 HOW DO YOU WANT TO ? What are the stories, pictures, and lessons that you would like to pass on to your family and future generations? Your childhood experiences, holiday remembrances, even personal, private messages that live on after you leave this life? , an online community Record them today at where you can record and share the stories of your life, even upload video messages for those you love. TM TM SPECIAL OFFER! Sign up by June 30, 2015 to become a Preferred Partner. Create your FREE profile today at BeRemembered.com. To learn how your funeral home can use BeRemembered.com to connect to families and grow market share, send an e-mail to [email protected] for an exclusive offer! .com TM Your Life. Your Story. In Your OwnWords. BRC053