DP_Classima 2015.indd

Press release
Baume & Mercier celebrates tomorrow’s talents through the new Classima.
This collection invites the up-and-coming generation to take on new challenges and proudly accompanies it on the road to success.
CELEBRATE First SUCCESSES WITH CLASSIMA
Naturally sought after by young people in quest of a promising future, the Classima collection is associated
with the first academic or professional successes. Its affordable luxury puts it in an ideal position to bear
witness to their numerous natural ambitions. The new generation is driven by positive values, together with
optimism and a will to conquer and excel.
It is in keeping with this dynamic that the Baume & Mercier Design Studio has redesigned the iconic range.
The new Classima with its taut, more contemporary lines firmly embraces the future. It carries within it
a sense of strength and challenges, determination and elegance, accomplishment and satisfaction. From a
precious timepiece, this attractive model has been transformed into a piece to crown a success.
Ready to reach new heights, available in steel or two-tone versions, the Classima Men’s version comes
in a new 40 mm case size that is more stylish than ever, fitted with a sapphire crystal case back on all
self-winding models. And because women also want to take control of their future with a blend of charm
and elegance, the Classima range offers them new dedicated 36.5 mm-diameter mechanical self-winding or
quartz models graced with a fine sunray guilloché decor. Several exceptional references feature diamondset dials sparkle with unmistakable femininity. Committed to marking life’s special moments, the Maison
extends an invitation to have a personal engraved message on the back of the Classima watches.
The attention devoted by Baume & Mercier to this revisited collection, showcasing an attention for details
and a high level of finish, together with a spirit of affordable luxury, will enable young men and women on
the threshold of their up-and-coming careers to treat themselves to a watch on a par with their ambitions.
CLASSIMA MEN: THE First CHALLENGE SUCCESSFULLY MET
Talented, enthusiastic and determined, tomorrow’s leaders are driven by the
energy of success.
Smiling at the future while remaining loyal to the Baume & Mercier moto:
“Accept only perfection, only manufacture watches of the highest quality”,
the four new Classima Men’s models exude a stylish and contemporary
elegance. Destined to gratify young graduates and newly appointed
executives, the Classima Men in steel or two-tone versions features a
consensual new 40 mm diameter, with taut lines and a redesigned dial
featuring a date aperture at 3 o’clock. The center with its line guilloché
decor, matching the hours, minutes and seconds hands – blued steel or gilt –
sets the final touch of visual balance to this elegant composition. Tomorrow’s
talents will appreciate the sapphire crystal case back revealing the Swiss
Made mechanical self-winding movements, as well as the oscillating weight
engraved with the emblematic Greek ‘Phi’, the Baume & Mercier logo and
the symbol of the ‘golden ratio’. These watches are worn on metal bracelets
seamlessly integrated with the case, or with an alligator strap secured by
a triple folding buckle with security push pieces, and remain a symbol of
affordability.
An intimate trophy, a discreet sign of a first personal or professional success,
the new Classima Men, associated with timeless masculine dynamism,
celebrates accomplishment, a value conveyed by all the collections from
Baume & Mercier.
Classima Men Steel Automatic,
Alligator Strap· 10214
Classima Men Steel Automatic,
Steel Bracelet· 10215
Entirely redesigned, the iconic collection proudly displays its new 40 mm size.
Driven by a mechanical self-winding movement visible through the sapphire
crystal case back, this polished steel watch shows the time with hands that are
in blued steel like the original model. Equipped with a central seconds hand,
it displays the date at 3 o’clock on an opaline silver-colored dial graced with
Roman numerals and a redesigned version of the iconic line guilloché decor.
Proudly proclaiming the finest ambitions, this model epitomizing affordable
luxury is complemented by a dark brown alligator strap with square scales,
secured to the wrist by a triple folding buckle with security push pieces. This
discreet and elegant model smiles at the future of the man wearing it.
The new Classima is a real eye-catcher with its 40 mm-diameter round case
in polished steel. Its taut lines are accentuated by its silver-colored dial with a
central line guilloché decor typical of the Baume & Mercier design. Powered by
a mechanical self-winding movement visible through the sapphire crystal case
back, this timeless watch that makes a perfect fit on every wrist is worn on a
steel bracelet seamlessly integrated with the case. Slim and elegant, entirely in
line with the history and aesthetics that have forged the strength of the Maison
since 1830, this handsome model will accompany its owner towards evergreater success.
Classima Men Automatic Two-Tone,
Alligator Strap· 10216
Classima Men Automatic Two-Tone,
Two-Tone Bracelet· 10217
This winsome Classima features a red gold-capped steel bezel. The finely crafted
40 mm-diameter model is driven by a mechanical self-winding caliber whose
oscillating weight, bearing the “Phi” that is at once the Baume & Mercier
brand logo and a symbol of the “golden ratio” is visible through the sapphire
crystal case back. Its opaline silver-colored dial with its line guilloché decor is
graced with gilt hands, Roman numerals and indexes, reinforcing the red gold
shade of the bezel. It is proudly worn on a black alligator strap with all square
scales, secured to the wrist by a triple folding buckle with security push pieces.
Perfectly elegant and timeless, this two-tone Classima epitomizing affordable
luxury establishes itself as a token of fresh successes as well as countless sources
of future satisfaction.
The association between steel and red gold-capped steel immediately endows this
model with an extremely refined character. This timeless two-tone Classima with
its 40 mm-diameter case features a silver-colored dial with line guilloché décor,
while the gilt shade of the Roman numerals, indexes and hands reinforces the
warm nature of this elegant timepiece. Like the other models in this collection,
this reference is driven by a Swiss Made mechanical self-winding movement
of which the oscillating weight – engraved with the Greek letter “Phi”, the
Baume & Mercier logo and a symbol of equilibrium – is visible through the
sapphire crystal case back. This Classima is worn on a two-tone metal bracelet
perfectly integrated with the case, ensuring a smoothly continuous appearance.
Designed to accompany young men with durable ambitions, this timepiece with
its distinctive identity will follow them at every stage of their future successes.
CLASSIMA WOMEN: THE First VICTORY DULY SAVORED
Active, daring and talented, women are delightfully formidable! It is no
coincidence that Baume & Mercier, right from its origins, has devoted
special attention to their passion for watchmaking. Featuring an attractive
36.5 mm-diameter size, the six new Classima Women references presented
in steel or two-tone versions are driven by a precise Swiss made quartz
caliber or by a more traditional mechanical self-winding movement visible
through the sapphire crystal case back. A distinctive token of the Women’s
collection, a fine sunray guilloché decor enhances the white or natural
mother-of-pearl dials, sometimes set with 8 diamonds, or featuring a delicate
moon-phase aperture shining out across the Roman numerals. The hour is
swept over by slender hands. Ideal proportions, functionality and elegance:
these attributes of success are complemented with a colorful alligator strap
or a metal bracelet, setting the perfect final touch of femininity.
Entirely in keeping with the Baume & Mercier principles of fine watchmaking
and affordable luxury, this new Classima will appeal to elegant women
buoyed up by their first personal or professional successes and looking
forward to a radiant future.
Classima Women Quartz Steel,
Purple Alligator Strap· 10224
Classima Women Quartz Steel,
Steel Bracelet· 10225
An ambassadress of fine watchmaking, this new Classima is equipped with a
slender steel case measuring 36.5 mm in diameter. Its white dial, associated
with a sunray decor as well as Roman numerals, discreetly displays the date
through a slim aperture at 3 o’clock. Driven by a Swiss Made quartz caliber,
this elegant Classima is as affordable as the other models in the collection. It
will set the trend with its purple alligator strap with all square scales, secured
to the wrist by a pin buckle. Resolutely chic and very much on the rise, this
piece is the perfect memory keeper thanks to the personal message which can be
engraved on the back and will mark a turning point in one’s life.
This luminous Classima in polished steel with a 36.5 mm diameter is
distinguished by its natural mother-of-pearl dial, its sunray decor and its 8
diamond-set indexes. Its Swiss Made quartz caliber enables it to display an
extremely slender aesthetic and to accompany its dynamic owner in every
situation. This watch, with its pure uncluttered design, is fitted with a steel
bracelet perfectly integrated to the case and secured by a triple folding clasp
with security push pieces. Its balanced and timeless design, combined with
affordable luxury, will make it an authentic talisman for young women looking
to carve out for themselves, a career filled with accomplishments and success.
Classima Women Quartz Steel,
Moon Phases· 10226
Classima Women Automatic Steel,
Steel Bracelet· 10220
The pure lines of this creative yet dainty new 36.5 mm-diameter steel model
embody an original vision of feminine elegance. Its moon-phase display appears
at the heart of a large aperture at 12 o’clock, set against a star-studded midnight
blue background, accentuating the bluish shimmering reflections of the natural
mother-of-pearl dial. Extremely seductive and playing on symbolic allusions to
femininity, this watch, on which the “night star” is magnified by the presence of
8 diamond-set indexes, lives in step with a Swiss Made quartz movement. Fitted
with an extremely chic glossy blue alligator strap, it will enjoy the privilege of
witnessing its owner’s many joys and satisfactory experiences.
This pure, uncluttered Classima measuring 36.5 mm in diameter is made of steel
and radiates a natural strength through its taut, contemporary lines. Powered
by a mechanical self-winding caliber visible through the sapphire crystal case
back, it features a white dial lit up by a central sunray guilloché decor and
adorned with Roman numerals. Its pleasing size enhanced by a slender bezel
accentuates its minimalist allure and ensures easy reading of the time as well as
the date appearing through an aperture at 3 o’clock. Its steel bracelet, seamlessly
integrated to the case, sets the crowning touch to this unified aesthetic. Designed
to be as appealing in the office as for evening wear, this feminine version of the
Classima, embodying affordable luxury, has exactly what it takes to face the
greatest challenges.
Classima Women Automatic Steel, Steel Bracelet,
Diamond-set Dial· 10221
Classima Women Automatic Two-Tone,
Two-Tone Bracelet· 10223
By adorning the natural mother-of-pearl dial of this steel 36.5 mm-diameter
model with a sunray decor and eight diamonds, Baume & Mercier reaffirm its
attachment to women. This beautifully balanced model displaying the time,
as well as the date through a discreet aperture at 3 o’clock, is driven by a
mechanical self-winding caliber visible through the sapphire crystal. Fitted
with a steel bracelet seamlessly integrated to the case and daintily encircling the
wrist, this affordable model, a symbol of elegance and success, will be a reliable
daily ally for women in action.
The intensely chic and feminine association of steel with red gold-capped steel,
both on the bezel and on the bracelet smoothly integrated to the case, reinforces
the precious nature of this watch. Entirely in tune with watchmaking traditions,
the new two-tone Classima in a 36.5 mm diameter features an elegant white dial
with a sunray guilloché decor. Its gilt hands sweeping over Roman numerals
and indexes, in the same shade, accentuate its refinement. The mechanical
self-winding caliber, featuring an oscillating weight engraved with the “Phi”
emblem, a symbol of the “golden ratio” and the Baume & Mercier logo, may
be admired through the sapphire crystal case back. Intensely pure and finely
balanced, created to conquer and prosper, this beautiful watch is infused with
an undeniable sense of charm.
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