- LandscapeOnline.com

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The Name
Says It All!
2016
• Substance
• Style
• Performance
14771 Plaza Drive, Suite ‘A’, Tustin, California 92780 • PH: 714-979-5276 • FX: 714-979-3543 • www.LandscapeOnline.com
Print
Demographics
Demographic Profile
Virtually Every Licensed Landscape Architect in the Nation!
8,703 Total
•4,008 Total
•
•
8,391 Total
4,726 Total
•
318 Total
•
• 6,107
Total
Print
Landscape Architecture (General Practice)
American Society of Landscape Architects (ASLA)
25,894
6,510
Design/Build9,522
Community Development
3,836
Land Planning
Municipal Work/City Planning
American Planning Association (APA)
14,608
8,289
962
Erosion Control
Hotel & Resort Development
2,365
Playground Design
Recreation Design
National Recreation & Park Association (NRPA)
11,388
11,784
753
Architecture4,702
Building Development
1,512
American Institute of Architects (AIA)
1,227
Print
11,292
Lighting Design
Hardscape Design
Water Feature Design
5,764
9,590
6,507
Roadway Design
Street Lighting Design
4,655
3,751
Wetland Mitigation
Ecological Restoration
Habitat Restoration
Suppliers, Distributors, Nurseries, Turf Farms, etc.
6,431
3,098
6,745
1,070
Total Distribution:
32,253
Total Readership, including pass-along copies, is more than 120,000 per issue!
More than Double the Closest Competition!
Includes virtually every Licensed Landscape Architect in the nation!
79.1% are business owners, principals, or partners.
LASN goes to great lengths to gain in-depth demographic information on virtually every one of its 42,679 readers.
Landscape Architect and Specifier News - Media Kit 2016 5
Electronic &
Value-Added
Marketing
Value-Added Exposure
In addition to your advertisement, when you schedule a campaign with LASN you will receive several Value-Added
benefits to assist you in creating Brand Identity, building Marketshare and Generating Sales Leads.
The Digital
Editions
LASN’s digital issue
enjoy more than
40,000 page views
per issue. All ads
link directly to the
advertiser’s website.
Photos link directly
to each products’
spec page!
Advertiser
Phone Book
In the monthly Advertiser
Phone Book, all advertisers
are listed in four (4) Ad
Index categories. Each
listing references the ad
page, response number
and web address,
with an active link from the
LASN digital issue.
130,000
Product Searches
a Year!
The Product Search Engine
LandscapeOnline users can search
for your products by company and/
or product profiles. In fact, the Online
Marketplace generates more than
130,000 product searches a year!
The Online Vendor Profile
Every Advertiser receives an interactive,
searchable Vendor Profile at
LandscapeOnline.com.
Electronic Marketing
LandscapeOnline Banner Ads
Email Marketing
LandscapeOnline Weekly
Place your marketplace ads on the Home Page,
Editorial Pages or the Product Search Pages and
take your share of more than 1.5 million page
views a year.
Send your E-Blast to up to 63,000
targeted landscape professionals
across the United States.
Reaching 63,000 landscape professionals
every Tuesday.
Landscape Architect and Specifier News - Media Kit 2016 11
2016
Editorial
Calendar
2016 Editorial Calendar
Month
80% of readers use Trade Magazines as their number one source in obtaining Product Information
... more than Internet Searches or Trade Shows!
January
Cover Theme
Bonus Distribution
Custom Residential
Approximately 70 percent of landscape architects do residential design work. LASN will showcase how landscape
architects enhance residential properties with landscape design and outdoor-living elements.
Double Show Issue!!
FenceTech
World of Concrete
Product Focus
Landscape Perimeters:
Fencing, Walls & Gates
February 1-5, 2016
February
March
April
May
June
July
August
Hardscapes
Hardscape materials and designs can give a residence, a town plaza, a streetscape or campus a special identity, as well as
offer stormwater management.
Paving Materials
Parks
By maximizing use of limited green space and providing play areas for children, landscape architects continue to foster
Olmsted’s idea that “every community should have a park at its heart.”
Lighting
How a landscape architecture design looks at night is not only about safety, but also aesthetics and energy savings. Use
of decorative poles, shielded luminaires, uplighting, downlighting, spot, façade, path and step lighting fixtures and
bollard lighting are just some of the options to enhance a site’s night environment.
Park Site Amenities
LightFair
International
Lighting Products
Annual Specifier’s Guide
School & Campus Design
LASN will feature school landscape designs at all levels of education—elementary, middle school, high school and
college and university, plus engaging landscapes of corporate campuses.
Play Structures &
Safety Surfacing
Water Features
Water is often an integral and complementary element in landscape designs, including the use of decorative fountains,
pools, ponds, streams and waterfalls, spas and stormwater collection.
Fire & Decorative
Water Features
Streetscapes
Downtown streetscapes are focusing on multi-modal and pedestrian-friendly designs, enhancing traffic flow and
attracting people to downtown areas to foster economic growth. The designs of landscape architects and the use of site
amenities are crucial to their success.
September NRPA Show Issue: Playgrounds
LASN showcases the latest innovative playground designs for schools and parks. Accessible play for children of
all abilities continues to grow, as does inventive, thematic design.
October
IECA Show
TNLA
Area/Street Lighting
NRPA Show
Open
ASLA Show
Open
LASN’s ASLA Show Issue / Firms of the South
Our annual issue featuring the project work of regional landscape architectural firms will focus on the “Firms of the
South”— Georgia, Alabama, Mississippi Louisiana and South Carolina.
November Women in Landscape Architecture
LASN will present the life works of leading women in landscape architecture and exemplary projects in which
women PLAs were project leads or integral to the design.
Green Products
December Yearbook/Reader’s Choice Awards
LASN presents the 10 most viewed articles on LandscapeOnline.com, and on the LandscapeOnline Weekly
Newsletter. LASN also makes room for the ASLA Chapters to report on their activities and initiatives this year, plus
we remember those landscape architects lost to the profession this year.
Best of the Year
Landscape Architect and Specifier News - Media Kit 2016 13
2016
Rate Card
Rate Card
Effective 1/1/16
76.1% of licensed landscape architects list LASN as their #1 product resource!
Full-Color Display Rates
Size 1X
6X 12X 18X
24X
Full Page
$3,795 3,195 2,850 2,570 2,350
Jr. Page
$2,850 2,350
2,150 1,925 1,750
1/2 page
$2,075 1,750 1,550 1,425 1,250
1/3 page
$1,445 1,215 1,085 975 895
1/4 page
$1,100 925 825 750 695
Mechanical Requirements
Please send all artwork as a flattened pdf file at 300 dpi.
Best Method for Artwork Submissions
Please email your ad artwork to Ryan Moore at [email protected].
Materials may also be sent via U.S. mail, U.P.S. or other carrier to:
Landscape Communications, Inc.
Attn: Ryan Moore, Ad Coordinator
14771 Plaza Drive, Suite “A” Tustin, CA 92780
1X
6X
12X
Annual
Quad Card
$1,595
1,445
1,325
11,995
Triple Card
$1,195
1,085
995
8,895
For unusually large file sizes, you can utilize our FTP site:
1.) Using your FTP sofware, log on to ftp site by entering the following:
Host: landscapeonline.com
User ID:
[email protected]
Password:
uploadads
2.) In the incoming folder, drop your company named folder into the
“Place Ads in this folder Only”.
3.) For mac & pc send data as binary.
Double Card
$935
845
775
6,995
Ph: 714-979-5276 (ext. 125) • Fax: 714-434-3862
Single Card
$550
495
455
4,115
Full-Color Marketplace Rates
Size
Covers/Positions
Available on a first-come first-serve basis
Inserts
Material must be approved by publisher. Call for quotes: 714-979-5276
Terms & Conditions
Terms: Net 30 days on approved credit. 1.5% per month late charge
on any item over 60 days. In the event that collection proceedings are
taken, advertiser and agency are responsible for all costs
thereof. All orders non-cancelable after closing date. Covers are
non-cancelable. Rates are determined by earned frequency. If there
are fewer insertions than were contracted, rates will be adjusted to the
earned frequency.
Issue & Closing Dates
Published 12 times a year. Each issue mails on or about the 10th
of the issue month. Advertising closing date: the 5th of the month
preceding publication date. Publisher will accept no cancellations after
closing date and reserves the right to run previously run ad material if
art deadline is not met.
To avoid a $75 surcharge, please send your ad according to
mechanical requirements.
Trim Size: 8-3/8 x 10-7/8
Size
Wide
FP (Non-Bleed/Live Matter)7-3/8
FP Bleed (Live Matter 7 3/8 X 9 7/8)8-5/8
Jr. Page
4-3/4
1/2 Horizontal
7 3/8
1/2 Vertical
3-1/2
1/3 Vertical
2-1/4
1/3 Square
4-3/4
1/4 Vertical
3-1/2
Marketplace
Single Card
3-1/2
Double Card
3-1/2
Triple Card
Quad Card Horizontal
Quad Card Vertical
Jr. Page
1/3 Pages
3-1/2
7-1/4
3-1/2
1/2 Vertical
1/4 Verticals
Tall
9-7/8
11-1/8
7-1/2
4-3/4
9-5/8
9-5/8
4-3/4
4-3/4
1-3/4
3-3/4
5-3/4
3-3/4
7-7/8
1/2 Horizontal
Marketplace
Quad Card
Double
Single
14 Landscape Architect and Specifier News - Media Kit 2016
Triple
Integrated
Media Rates
(See page 11)
Banner Ads
(See page 11)
RUN OF SITE (except Product Search pages • 100,000+ monthly impressions)
Size 1X
6X
$1,125 $645 Double
Single
995 545
PRODUCT SEARCH DIRECTORY —
12X
845/month 445/month Single Banner
Double Banner
Double — 12 months
Double — 6 months
Single — 12 months
Single — 6 months
WITH 12x MP
WITH 12x MP
WITH 12x MP
WITH 12x MP
WITHOUT 12x MP
WITHOUT 12x MP
WITHOUT 12x MP
WITHOUT 12x MP
Choose from 19 Major Categories
$1,795.00/year
$935.00
$2,295.00/year
$935.00/year
$1,195.00
$495.00
$1,195.00/year
$645.00
Vendor Profiles
*First month activation and start up fee with 3 pictures $495
($650 value)
Basic Monthly Package
Vendor Profile
$125/month autobilled to credit card
$175/each additional picture
Basic Yearly Package
(Includes 3 pictures)
$995/year
$125/each additional picture
($1,870 value)
BE
VAL ST
UE
Premium Yearly Package
(Includes 7 pictures)
$1,495/year ($2,570 value)
$125/each additional picture
Grower & Wholesaler’s Package
*Must be a regional supplier.
(Includes 3 pictures)
$595 first year - exposure in up to 5 states
$25 per state per year
(See page 11)
News Items / Advertisements
Cell
Logo
Leader
1x 6x12x or more
$495
$465/per$425/per
WeeklyMonthly Annual
$55$195 $1,795
Digital Banner Ads:
• LandscapeOnline:
Double
Single
240 x 240 pixels
240 x120 pixels
Double
Single
Additional Addresses Up to 25,000
WITH 12x MP
WITH 12x MP
$595.00
500 x 350 pixels
Standard
Additional Addresses Over 25,000
$100/per 1000
WITHOUT 12x MP
WITHOUT 12x MP
$895.00
$130/per 1000
WITH 12x MP
$85/per 1000
WITHOUT 12x MP
$110/per 1000
Please send your banner ad as ...
If sending artwork via U.S. Mail, UPS, FedEx, etc ...
• a .jpg or if animated, send as a .gif.
The file should not exceed 50K and
should be sent at 72 dpi.
• Landscape Communications, Inc.
Attn: Ad Coordinator
14771 Plaza Drive, Suite A
Tustin, CA 92780
To save time and shipping costs ...
• you can email your banner ad or art materials
to [email protected].
• L andscapeOnline Weekly:
Standard
Up to 5,000 Addresses
• For production questions call:
714-979-5276 ext 125
Contact the LO Banner Team with any questions ...
Phone: 714-979-5276 ext. 113 | Fax: 714-979-3543
Landscape Architect and Specifier News - Media Kit 2016 15