Untitled - Nightmare On The Beach

Nightmare on the Beach 2015 VIP Tent
NOTB Main Stage
June 1, 2015
Dear Supporters:
It is my pleasure to welcome you in sponsoring the Little Lighthouse Foundation’s Nightmare on the
Beach 2015: The Battle of Heaven and Hell. We look forward to working with you to provide a valuable
experience for you and your brand during our fall fundraiser. By partnering with Nightmare on the
Beach (“NOTB”) and the Little Lighthouse Foundation (“LLF”), you take on an active role in annual
philanthropic achievements in addition to our highly anticipated fundraising events.
This year’s NOTB will occur Halloween night, on Saturday, October 31st, 2015. Guests will be entrenched
in the battle between good and evil, while enjoying a top shelf open bar, food from Miami’s top
restaurants, and a world renowned live musical performance. LLF is proud to work with Emmy Award
winning Live IT Productions for its 6th straight NOTB.
If interested in sponsorship, a member of our team will survey your current brand goals, highlight
successful recent initiatives, and develop a package tailored to create a lasting consumer event
experience for NOTB guests.
The proceeds from NOTB make it possible to fund LLF programming throughout the calendar year.
That funding manages 12 separate community programs each offering unique support to children and
their families suffering with educational, financial, and medical hardships.
In 2014, LLF completed the inaugural year of its Learn & Earn Program, a proprietary educational
initiative offering complimentary FCAT tutoring services to underperforming youth in Miami-Dade
County. Those students were incentivized to participate in Saturday tutoring sessions, where 100% of
students attending 7 or more sessions improved their FCAT test scores relative to their baseline scores.
With questions regarding NOTB sponsorship, or LLF, please contact our office at 305-417-8553 or
email [email protected]. Sponsorship packages will be tailored to meet the short-term
needs of your brand(s), and the long-term goals of your organization. I look forward to working with
you.
Warm Regards,
Reed Nicol
Director of Operations
The Little Lighthouse
Foundation Organization
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#NOTBMIAMI
www.nightmareonthebeach.com
#NOTBMIAMI GENERAL SPONSORSHIP INFORMATION
When:
Saturday, October 31st, 2015 9PM - 2AM
Where:
Lummus Park at 9th Street & Ocean Drive
The Nightmare on the Beach event series has been held at the most recognized and exclusive venues
on Miami Beach.
1111 Lincoln Road
The Bath Club
Villa Vecchia
NOTB Host Buster Cox
The evening is highlighted
by thematic
Lisa Hochstein,
performances
that
can be branded
Real
Housewives
of Miami and
choreographed to your specifications.
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Cirque de Mansion Stage
www.nightmareonthebeach.com
EXPECTED ATTENDANCE: 1,200+ KEY DEMOGRAPHIC AGE: 28-45
HISTORIC TICKET PRICE
2012
2013
2014
$132.66
$155.34
$165.11
HISTORIC VIP TABLE PRICE
2012
2013
2014
$3,500
$3,600-4,000 $ 4,000-4,500
2015 VIP TABLE PRICE
$5,000 (includes 10 tickets)
45% Male | 55% Female
77% Live In Miami Or Miami Beach
76% Have Attended A Little Lighthouse Event In The Past
78% College Degree | 32% Graduate Degree
88% Dine Out At Least 10X Per Month
92% Frequent A Bar, Lounge Or Nightclub At Least 1X Per Week
63% Travel Domestically 3X Per Year
32% Travel Internationally Once Per Year
64%Drive A Foreign Automotive Brand
71% Frequent A Health Or Fitness Center 3X Week
Special marketing opportunities to
VIP Table buyers available upon request
73% Consider Themselves An Influencer
88%Consider Themselves Technologically Savvy
Past Sponsors Of Nightmare On The Beach:
NEW PERRY ELLIS INTERNATIONAL LOGO
(STACKED)
NEW PERRY ELLIS INTERNATIONAL LOGO
(HORIZONTAL/LINEAR)
PANTONE®
429 U
FILE INFORMATION
COLOR
Client: Coconut Cartel
Project: Logo Guidelines
BRANDING & DESIGN
407 Lincoln Rd
Suite 10C
Miami Beach FL 33139
www.DeepSleepStudio.com
File Name: Coconut_Cartel_logo.eps
File Type: Print Artwork
Application: Adobe Illustrator CS4
Date: February 4, 2013
Our artists have done everything possible to make this file accurate. However, the client and the approved printer are individually
responsible for ensuring that the given dimensions on the final artwork, the color separations, and the copy provided are
accurate, and to notify Jump DeepSleep Studio LLC. of any discrepancies prior to the commencement of any print related
activities. ©DeepSleep Studio. 2012 all rights reserved.
PMS
871C
PMS
4505 PC
5463 C
CLIENT APPROVAL
DEEPSLEEP APPROVAL
DeepSleep Studio will NOT release artwork to the printer without signed written
approval from the client.
Designer: Alex Martinez
The client is responsible for approving the following:
PMS
100%K
PANTONE®
File checked by: Jorge Marquez
• All copy
• Print specifications, label dimensions, # of colours, actual colours
• All photos and illustrations, and usage rights
• All regulations associated with local, provincial, national governing bodies,
PMS
DS7-4 U
THIS IS NOT A COLOR PROOF.
regulations and codes
Refer to Pantone and Process match books for accurate colour samples.
No trapping has been done to this file.
Client Name: Mike Zighelboim
Printer Responsibility
If any specifications are in question, the printer shall be responsible for obtaining clarification from DeepSleep Studio. and the client
prior to commencing print activity. The printer shall verify all dimensions and specifications before ordering materials and proceeding
with the work. The printer will provide film proof to the client and DeepSleep Studio. to approve all copy, specifications, and colours.
Once the film proof has been approved by both the client and Deepsleep Studio, all liability for execution the final printed product
falls on the printer, as well as any subcontractors that may have been used on the project.
Client Responsibility
The client shall review and approve with a signature all aspects related to the final artwork, and confirm compliance with all regulations associated with local, provincial and national governing bodies, and their
codes and regulations. The client indemnifies Jump Branding & Design Inc. against any liability for any material provided by client which may be an infringement of current copyright agreements.
DeepSleep Studio Liability
DeepSleep Studio. shall not be liable if the print execution is not carried out per instructions on the final artwork. In the event of a discrepancy, DeepSleep Studio. will only be responsible for replacement of this
file, and not any film, plate, printing or associated costs which arise from its use.
#NOTBMIAMI
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www.nightmareonthebeach.com
PANTONE®
429 U
PANT
5463
#NOTBMIAMI BRAND ACTIVATIONS OPPORTUNITIES
On-Site Branding
• GOBO Lighting
• Step & Repeat
•Bars
• VIP Tables
• Wall Frames
• Logo Loop
• DJ Booth (digital and static)
• VIP Valet clothing
• Bartender clothing
• Professional Ice Luge Sculptures ($+)
• Privately Branded Event Rooms/Areas
• Models in Branded Attire ($+)
•Cups/Glasses
•Napkins
• Information tables • “Best Costume” Award
•Live, brandable drone feed to main video board (NEW for 2015)
Tastewalls
Off-Site Event Related Marketing/Promotion
• Discounts to ticketed attendees using promo code or proof of ticket purchase
• Host event or pre-party for VIP attendees
• Cross promotion within event co-sponsor locati
• In-store retail sales programs
Specialty Structures
Live Feed Video Boards
Product
Event Promotional Material
• Print Invitations (distributed through Miami Beach retail partner locations)
• Digital Invitations
• Event Sponsorship Deck
• Foundation website
• Event website
• Social Media inclusion (Facebook/Twitter)
• Cross platform social media campaigns
• In-store promotion with event partners/sponsors
Product Placement & Activation
• Distribution to arrivals
• Distribution to departures
• Distribution through VIP Tables
• VIP Yacht feature
• Products featured on bars
• Placement in related pre/post-events
• Company sponsored areas
• Private VIP Lounge (room TBD)
• Coupons distributed to event attendees (prior/during/post)
• Great/ball room
Sampling • Outdoor patio
• Branded “club” sunglasses distributed at event
• Sponsor recommendations requested for unique on and off-site activations
Unique Activations
Foundation-Related Marketing
• Annual branding of reoccurring programming:Adopt-A-Floor, Adopt-A-Meal, Story Hour, Learn & Earn, Day at the Park Series, Summer Book Drive, Holiday Toy Drive
• Email marketing (10,500+ Active Users)
• Posts to LLF Facebook followers
• Features on foundation website
• Logo inclusion on t-shirts printed for foundation programming
Costume Contest
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www.nightmareonthebeach.com
EVENT BENEFICIARY: THE LITTLE LIGHTHOUSE FOUNDATION (LLF)
The Little Lighthouse Foundation assists children and their families in South Florida who struggle with
educational, financial, and medical hardships.” LLF aims to become the leading volunteer organization in South
Florida by creating and organizing a assortment of opportunities for those looking to donate their time to those less
fortunate. Volunteer opportunities are developed with 3rd party community organizations and facilities, in addition to
proprietary opportunities created and managed by LLF. The following are current programs LLF is proud to illuminate:
MISSION:
a
Adopt-A-Meal Program
Ronald McDonald House of South Florida
The Adopt-A-Meal Program (AAM) ensures that
the families staying at the Ronald McDonald House
have access to nutritious meals, allowing parents
to remain with their children as much as possible.
LLF attends the house twice a month with prepared
meals, where volunteers distribute the food and
entertain the families within the facility.
Adopt-A-Floor
Holtz Children’s Hospital at Jackson Memorial
The Adopt-A-Floor (AAF) program works with
children living with a variety of severe illnesses in
the pediatric center at Holtz Children’s Hospital.
Ativities include themed parties, custom t-shirt
creation, guest performances, art projects, and
movie nights. Volunteers assist in making sure the
children’s stays are as entertaining as possible.
Frequency: 1st and 4th Monday’s of the month
Frequency: 1st Thursday & 3rd Wednesday
Story Hour
Chapman Partnership for the Homeless
LLF’s Story Hour program occurs every Tuesday and
consists of thematic activities between children and
volunteers, which include storytelling, songs, games
and arts & crafts. Volunteers participate in group
reading sessions and activities to offer a positive
reassurance in the children’s creative experience.
Children are also encouraged to practice their
reading in front of the group. Parties are themed
during holidays to provide special experiences to
the children residing in the Chapman Partnership.
Step Up
City of Miami Beach
LLF’s newest programming initiative gives
suspended students the opportunity to serve
their suspension under guided supervision in
order to reduce their sentence and expunge the
suspension. During their participation in Step
Up, students complete schoolwork assignments,
discuss behavioral goals, and take accountability
for the actions that caused their suspension. LLF’s
partnership provides students with monthly career
discussion and associated activities provided by
young professionals and community leaders.
Frequency: Every Tuesday during the school year
Frequency: Once a month
#NOTBMIAMI
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www.nightmareonthebeach.com
LLF PROPRIETARY PROGRAMMING
Holiday Toy Drive
LLF’s popular Toy Drive began years ago when close friends of
LLF donated a selection of toys to the Children’s Home Society
of South Florida. In recent years, LLF has empowered its entire
network to donate hundreds of toys to a local organization
during the holiday season. Funds and toys are collected during
the holiday season, and volunteers are organized to attend a
shopping spree for toys along with a toy distribution the same
day.
2011 – Chapman Partnership for the Homeless (150+ toys donated)
2012 – Chapman Partnership for the Homeless (400+ toys donated)
2013 – Chapman Partnership & TILLI Kids (540 toys donated)
2014 – Chapman Partnership & TILLI Kids & Holiday GIfts of Love (700+ toys donated)
Day at the Park
LLF strives to incentivize students to succeed in school,
by providing incentives for educational and behavioral
improvement. 2012 was the inaugural year for LLF’s Day at
the Park, offering a day field trip to the Miami Seaquarium to
summer school students. The program has since grown to take
200+ children to the Seaquarium for an interactive scavenger
hunt, where students can win backpacks filled with school
supplies for the upcoming school year. Past recipients include:
2012 – Overtown Youth Center
2013 – Miami Beach Boys & Girls Club
2014 – Learn & Earn students of Citrus Grove Middle School
2014 – City of Miami Beach Success University & Miami Beach Parks & Rec
2015 - 12 organizations invited with a target attendance of 400 youth
Learn & Earn Program
The Learn & Earn Program is a proprietary educational initiative
offering complimentary tutoring services to underperforming
youth in Miami-Dade County. Those students were incentivized
to participate in Saturday tutoring sessions, where 100% of
students attending 7 or more sessions improved their FCAT
test scores relative to their baseline scores. Tutors are sourced
through local honors college programs and provide bi-monthly
tutoring services to elected students.
Spirit Day
In collaboration with the Learn & Earn program, LLF produces
a Spirit Day with the Miami Marlins for the Learn & Earn
benefiting school prior to the student’s starting FCAT testing.
Music, t-shirts, prizes, snacks, and beverages are provided to
encourage the student’s success.
Healing Light Fund
One child is selected annually during the holidays to recieve
financial assistance through a matching donation program.
Recipients are chosen via an application process and hospital
recommendation, based on severity of the child’s ailment and
their finanical status. Past recipients have received an average
of $15,000 that is granted to directly pay the existing or future
medical bills of the patient.
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www.nightmareonthebeach.com
NOTB Stage
Production
We look forward to your partnership of the Little Lighthouse Foundation’s Nightmare on the Beach.
We are happy to exercise any meeting or information requests at your convenience.
Reed Nicol
Director of Operations / 201-264-6356 / [email protected]
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www.nightmareonthebeach.com
www.nightmareonthebeach.com