small stores

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small stores
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10ALDO
76 Diamond Nexus Flagship Store
154 Plateau Jewelers
Plaza La Serena Shopping Center, La Serena, Chile
Instore Diseño
Woodfield Mall, Schaumburg IL
RCS Innovations
Sammamish, WA
GRID/3 International, Inc.
12 Allen Solly
80Eka
156 Porsche Design
Bangalore, India
Dalziel and Pow Design Consultants
Jayanagar, Bangalore, India
FRDC (Future Research Design Company Pvt Ltd)
The Shoppes at Marina Bay Sands, Singapore
Blocher Blocher Shops
16Alter
84 Elm Hill Cookies
160 Project Skin
3GATTI
Xin Tian DI District, Shanghai, China
Oakville, ON
Jump Branding & Design Inc.
Vancouver, BC
Tuxedo Agency
22 Anna Marek Fine Jewelry
88 Etiqueta Negra
164 Rapha Cycle Club
Brinkworth
Oak Brook, IL
Echeverria Design Group
New York, NY
Point Design
Soho, London, UK
26 apple & pie
92Evita
168 Republic Romford
One Island South, Hong Kong
Stefano Tordiglione Design Ltd.
Mall Plaza Bio Bio, Concepción, Chile
Droguett A&A Ltda
30Arttd’inox
98 Falabella Express.com
Defence Colony, New Delhi, India
FRDC (Future Research Design Company Pvt Ltd)
Espacio Urbano Shopping Center, Los Andes, Chile
Instore Diseño
Romford, London, UK
Janous Design
172Riant
Toronto, ON
Factory Design Worx Inc.
32 Avril Cosmetics Area
104 Grapy Shop
176 Santa Cruz Pharmacy
Storeage
MARKETING-JAZZ
Brossard, QC
Tuxedo Agency
Amsterdam, The Netherlands
Santa Cruz de Tenerife, Spain
34 Bikini Bay
108Haberdash
180 Santa Maria Pharmacy
MARKETING-JAZZ
Venetian Grand Canal Shoppes, Las Vegas, NV
Tima Winter Inc. Design
Upplandgatan, Stockholm, Sweden
Form Us With Love
Sant Cugat del Vallés, Spain
36 Blue Canoe
112 Hermosa Pharmacy
184Scabal
MARKETING-JAZZ
Seattle, WA
Michael Malone Architects Inc.
Mancha Real, Jaén, Spain
Brussels, Belgium
Blocher Blocher Shops
38 Boutique Zainab
118 Hormeta Flagship
188Shine
Melrose Avenue, Los Angeles, CA
Seyie Design
Harrah’s Hotel and Casino, Las Vegas, NV
Tima Winter Inc. Design
Leighton Road, Causeway Bay, Hong Kong
NC Design & Architecture
42Bucherer
120Joules
192 Shop EDS
Via Maistra, St. Moritz, Switzerland
Blocher Blocher Partners
Covent Garden, London, UK
Checkland Kindleysides
Plano, TX
Michael Malone Architects Inc.
46 Camper Shoes
124 Maharaja Diamond
194 Stella Cadente
Lyon, France
Studio Makkink & Bey
52 Carlo Pazolini
Rome, Italy
Giorgio Borruso Architect
Osaka, Japan
Ichiro Nishiwaki Design Office
Blvd. Beaumarchais, Paris, France
Atelier du Pont
128Mari
198 Streetology / Sneakerology
Dexing Garden Walking Street, Dongguan, China
rkd retail/iQ
Sydney, Australia
Facet Studio
56Caudalie
130 MATTEL® EXPERIENCE
204 The Candy Room
1031 Lexington Ave., New York, NY
BETC Design
Los Angeles World Airport (LAX), Los Angeles, CA
Mattel, Inc.
Queen St., Melbourne, Australia
Red Design Group
60 CocinArte Manquehue
136Milu
208 Turn Off the TV
Santiago, Chile
Droguett A&A Ltda
Fortitude Valley, Queensland, Australia
Eileen Kamp
West Lake Center, Seattle, WA
Michael Malone Architects Inc.
64 DeNatale Jewelers
138Mossimo
210U-BOAT
Trinity Building, New York, NY
GRID/3 International, Inc.
Plaza Antofagasta Shopping Center, Antofagasta, Chile
Instore Diseño
Milan, Italy
Alessandro Luciani Designer
66 DFS Vintage
142My.Suit
212 Vince Camuto
UnSPACE
Sergio Mannino Studio
Changi International Airport, Singapore
rkd retail/iQ
New York, NY
Grand Central Terminal, New York, NY
68 DFS Wine & Cigars
148 Nextel Cap Store Libertad
218 Viveks Digital 1
The Shoppes at the Four Seasons, Macau, PR China
rkd retail/iQ
Libertad Street, Viña Del Mar, Chile
Instore Diseño
72 Diamond Dream Fine Jewelers
152Occhiali
Bernardsville, NJ
GRID/3 International, Inc.
Dallas, TX
Michael Malone Architects Inc.
S
Forum Mall, Bangalore, India
FRDC (Future Research Design Company Pvt Ltd)
222 Index of Design Firms
Alter
Xin Tian DI District, Shanghai, China
3GATTI
Sonja Long wanted to open a shop in the Xin Tian Di district
of Shanghai—an area filled with retail and entertainment
establishments—that would bring European designer
fashions to this trendy district. With a space of only about
1,000 square feet Sonja Long knew she needed something
special and spectacular to launch her concept shop. She
called upon Francesco Gatti, the chief architect of 3GATTI, a
firm with offices in Rome and Shanghai, for the design.
Writing in the Italian publication Abitare, Giampiero
Sanguigni explained that Long’s idea “was to make the
most of the available space by creating an interior that
displays a range of very different designer items. To do this
Gatti created a stepped place, a series of elements that
cascade down from the ceiling and along the walls, creating
a continuous space which runs from display units to the
front window. The furnishings are not an element in their
own right, but shape the space as a whole, creating a visual
continuity in which the architect has included alcoves for
seating and fitting rooms. The designer has brought in a
series of mannequins, variously positioned around the store,
unclothed, turned on their heads and attached to the walls
and ceilings.”
According to the designers, “The philosophy of Alter, as
16 Alter
its name implies, is to suggest an alternative world. Designer
Gatti imagined an alternative architectural space like the
ones in the drawings of Escher—where gravity and the rules
of the normal world don’t exist any more—where there is
no ‘up’ or ‘down,’ no ‘left’ or ‘right,’ and where everything is
possible.” Since the space was small, but still had several
functions to fill, Gatti created the stair surface to not only
cover the office and dressing rooms, but also provide a
stage for the presentation of merchandise. The stair motif
becomes an independent element capable of wrapping the
space or folding like a piece of paper “creating impossible
environments—or perhaps possible in an Alter dream.”
Considering the rather conservative nature of the city,
the daring and novelty of the Alter Boutique is even more
noteworthy. Gatti says “The people seem not ready as yet
to accept many different ideas, especially if they go against
the safe business values that dominate this town. Sonja is
Shanghainese but she was brave enough to propose to her
customers a new model for a high-end fashion store. She
offers top quality products, but complete alternatives to the
main global brands accepted by the modern, rich Chinese
shoppers.”
3GATTI 17
The “miracle” material that makes this three dimensional environment possible is concrete. Concrete was used to create the
stepped surfaces that climb over the walls and hide the fitting rooms and the storage area. Bent copper tubing is incorporated
into the steps to support the display of garments. According to the Abitare article, the design was originally conceived of
wood, but in order to comply with fire regulations, lightened concrete was used instead.
TBD Alter
3GATTI 19
apple & pie
One Island South, Hong Kong
Stefano Tordiglione Design Ltd.
The concept behind apple & pie, a children’s shoe store in
Hong Kong, completely aligns the store’s name, its logo and
its interior design. The creation of Hong Kong-based Italian
interior design and architectural firm Stefano Tordiglione
Design, the logo—half fresh apple, half baked pie—was
inspired by the store’s name, apple & pie, with attention paid
to the “&.” Every element and material found in the interior
then grew from the concept that combines, according to
Tordiglione, “the wellbeing elements represented by the apple
with the more playful pie. The former is reflected in the use
of environmentally- and child-friendly materials with a focus
on wood as opposed to plastic for the furnishings, while the
latter can be seen in the whimsical interior design, which
ranges from bright red apple-shaped sofas to imaginative
wall displays.”
The journey begins as shoppers walk through the giant
apple that frames the doorway to face an imaginative “apple
tree” growing from one wall, and from which merchandise
can be “picked.” Elsewhere shelving resembles pie-shaped
lattices or wooden fruit palettes and the warm wood-lined
flooring brings to mind a rustic barn floor. In the windows
semi-circular pie-like features evoke the logo and provide
26 apple & pie
passersby with a glimpse of the European shoe brands found
within. Add to this the color palette that blends bold reds
and vivid greens with a calming mint and light beige and one
has a complete brand experience.
The designers gave careful consideration to the experience
of its clientele, both child and adult. Explains Tordiglione,
“For children coming to try and buy shoes, the back of the
store offers a table at which they can sit and play between
fittings, not far from a wall that provides familiarity through
its giant blackboard design. Yet the focus is not solely on
a positive experience for children. The iconic Kartell chairs
surrounding the low table, the Ethel lighting hanging from
the ceiling above, and the Giant Red Lamp designed by
Anglepoise are design features which lend a sophisticated
and elegant air to the store.”
The playfulness, elegance and practicality of the apple &
pie store combine to create an environment for children and
adults to relax and “pick” an enticing pair, or two, of shoes.
apple & pie is a completely branded environment. The store name is depicted with the half apple, half pie logo and throughout
the store elements evoking fresh apples and baked pies abound.
Stefano Tordiglione Design Ltd. 27
Haberdash
Upplandgatan, Stockholm, Sweden
Form Us With Love
Haberdash, a men’s store located in Stockholm, is the work
of the relatively new design company, Form Us With Love
(FUWL), producers of lighting fixtures, furniture, decorative
objects and interior designs. Although small and simple,
Haberdash is filled with the concepts that have given FUWL
a reputation for design ideas that challenge convention.
Within the white space the designers have created an
easy to see—easy to put together—easy to shop experience
for young men with taste and fashion knowledge. A textbook
for excellent visual merchandising, according to the
designers they approached the project by “researching and
selecting materials reflecting the level of detail and quality of
Haberdash fashion.”
Among the materials used are Silestone quartz slabs for
108 Haberdash
the display wall and the sales counter, Kahrs ash flooring
for display stands and, from the Tarnsjo tannery, scraps of
leather fashioned into seating elements. The newly launched
pendant glass lamps designed by FUWL for Design House
Stockholm are used to illuminate the setting and the light
wood floors are complemented by a border of dark gray stone
tiles. The walls and ceiling are finished in a very light gray—
just dark enough to allow the white wall fixtures, cubicle wall
display, and “saw horses” that are used to support various
display features to stand out.
White glass pendant lamps of assorted shapes accentuate
the already light interior and are placed low enough to
clearly illuminate the products.
Haberdash is a masterpiece of subtle shades and modern forms, coming appropriately from a firm called Form Us With Love.
Form Us With Love 109
The inverted “V” of saw horses are used to support tabletops and display cubes throughout the shop.
The “peg board” wall panel cleverly presents assorted male fashion accessories on white shelves.
Design: Form Us With Love, Stockholm, UK
John Lofgren, Petrus Palmer, Jonas Pettersson
Photography: Jonas Lindstrom
TBD Haberdash
Form Us With Love 111
DeNatale Jewelers
Trinity Building, New York, NY
GRID/3 International, Inc.
The DeNatale brothers, Jim, Bob and John, have a family
tradition in the jewelry business dating back to 1908.
When they recently moved into Lower Manhattan’s historic
Trinity Building­—which dates to the same time period— the
brothers wanted to honor both their family tradition and
the celebrated building. Having previously conducted their
business through invitation and word-of-mouth, they now
wanted to open their doors to the public and the clientele
that patronized the other businesses in the building.
To design a showroom within a space that possesses many
details of the art deco Trinity building— high ceilings and
stained glass windows—the brothers called upon GRID/3
International, Inc., a firm known for their work in the jewelry
sector. “We wanted the showroom to be airy and light in
feeling,” says Ruth Mellergaard of GRID/3. “We accomplished
this through the use of an energy-efficient lighting system,
which lowered the lighting with its appropriately placed
bronze light rail, while maintaining the high ceiling. By
specifying refurbished showcases, expanded with glasstopped museum cases on the corners, we maintained the
openness of the space while creating a focus.”
The resulting space blends contemporary and traditional
64 DeNatale Jewelers
elements to create an elegant and sophisticated store. The
bronze light rail is fitted with Solux 3500 Kelvin low-voltage
lamps interspersed with classic pendant lamps retrofitted
with fluorescent lamps. The energy-efficient lighting makes
the merchandise sparkle and, together with the natural
light from the tall windows, keeps the space bright, just as
intended. As Jim DeNatale concludes, “The solution elevates
the merchandise, and the glamour of the space invites
clientele to sample our excellent customer service.”
Design: GRID/3 International, Inc., New York, NY
Architecture: Christopher Kauffmann, RA @
Rivkin/Weisman PC Architects
Contractor: Exact Contracting & Construction
Safe supplier: Richard Krasilovsky, Empire Safe
Photography: Sarah Geiger, Photography
Size: 700 sf / 65 m2 (showroom)
GRID/3 International, Inc 65
The Candy Room
Queen St., Melbourne, Australia
Red Design Group
Christina Velardo and Leonie Schweitzer, owners of Sweet
Enough, an importer of sugar-free candies that sells to
stores all over Australia recently approached Red Design
Group to develop a new concept store, The Candy Room.
With a low budget and high expectations, it was a step into
the unknown for the owners, but not the designers.
“We take a collaborative approach to our projects,”
explains Colin Bell, creative director at Red Design Group,
“whether internally via the merging of interior design,
graphic design, branding, architecture and digital, or the
way we work with our clients and contractors as a team. The
owners had an idea of what they were after but not a specific
vision on how to implement it. They didn’t want to create a
stock standard candy shop. They wanted instead to create a
destination store and a customer experience like no other.”
The resulting concept is an exaggeration of the “room”
idea and is simple and playful. “With the budget being
extremely tight we had to be creative so we used line
artwork in a white space to represent a room,” says Bell.
“The Candy Room draws the inner child out of the customer
204 The Candy Room
using a strong connection with childhood, fantasy, fiction—
and of course—sweets.”
White vinyl planks, suggesting wood, cover the floor, walls
and ceiling, and just about everything else is also white.
Black line artwork serves to create all of the detailing and
finishing. Typical of the artwork is the hand-drawn kitchen
with boiling pots on the stove, framed portraits of kids and
the white cubes that are transformed, with a few lines, into
tables or cabinets or fun details like the laundry basket and
dog’s bed drawn on the bulkhead of the front window.
Red Design Group is collecting all sorts of awards and
accolades for their design of The Candy Room. The owners
are delighted—not only with the sales—but the reception
and the admiration the store gets from locals and visitors
from other countries as well. Red Group Design proves that
it takes imagination, creativity and the willingness to dare to
be different to succeed.
Red Design Group 205