Kneipp® works. Naturally. Company and Brand Profile

Kneipp® works. Naturally.
Company and Brand Profile
“Nature has provided us generously
with everything we need
to remain in good health!”
Index
Company and Brand Profile
The History of Kneipp® ...................................................................................... 4
The Company Today �������������������������������������������������������������������������������������������7
Pioneer in Water Therapy and Efficacy Cosmetics �����������������������������������������9
Nature’s Expert ������������������������������������������������������������������������������������������������� 10
Kneipp® Skin Competence Team ������������������������������������������������������������������ 11
Outstanding Quality ���������������������������������������������������������������������������������������� 12
Certified Product Quality�������������������������������������������������������������������������������� 13
The Path to Sustainability������������������������������������������������������������������������������ 14
Kneipp® Product Assortment
Product Assortment ���������������������������������������������������������������������������������������� 15
Bath Additives �������������������������������������������������������������������������������������������������� 16
Body Wash ��������������������������������������������������������������������������������������������������������� 20
Almond Blossom Range ��������������������������������������������������������������������������������� 21
Foot Care ������������������������������������������������������������������������������������������������������������ 22
Hand Cream ������������������������������������������������������������������������������������������������������� 23
Certified Natural Cosmetics ��������������������������������������������������������������������������� 24
Why choose Kneipp®?������������������������������������������������������������������������������������� 27
3
The History of Kneipp®
After curing himself of tuberculosis Sebastian Kneipp
became famous for his water treatments.
1821
Sebastian Kneipp is born in Stephansried, a small village in
the Allgäu, a region of Germany.
1849
He falls sick with severe tuberculosis and treats himself with
immersion baths in the ice-cold Danube River, water experiments and applications followed.
1855
He becomes a confessor in Bad Wörishofen and a significant
period in his life follows. He improves methods to create a
successful preventive and curative concept by treating the
sick with extensive water applications.
1886
Kneipp publishes his book called “Meine Wasserkur“ (“My
Water Cure“) which becomes a best-seller in Germany and
other countries, thus patients start to visit Bad Wörishofen.
1890
Beside Emporer Wilhelm II and Bismarck, Sebastian Kneipp
is the most famous person in the German Empire.
4
4
© Kur- und Tourismusbetrieb Bad Wörishofen
Kneipp® Philosophy
Sebastian Kneipp developed a life philosophy consisting
of 5 pillars, which has increasing relevance for us today.
Water
Water is the core of
the famous “Kneipp-Kur“
and stimulates the circulation.
hysical exercise
P
Improves the general
sense of wellbeing and
strengthens the body‘s natural
immune defenses.
Plants
Kneipp® has always set great
store by high concentrations
of natural plant extracts in
its formulas and products.
Nutrition
A consciously varied
and balanced diet is
the foundation of a healthy and
active life.
Balance is the basis for a healthy and active life. Each of the
four elements contributes uniquely to health and enjoyment.
The interaction of all four elements keeps the body and spirit
Balance in equilibrium.
We base our product development on Kneipp‘s holistic philosophy
5
The Company History
In 1891 Sebastian Kneipp allows his friend Leonhard
Oberhäußer to sell products under his name.
1890
Kneipp meets the Würzburg pharmacist Leonhard Oberhäußer.
1891
He grants Oberhäußer the exclusive rights to develop, produce and sell pharmaceutical, cosmetic as well as dietary
products “under the name and with the image of Father
Sebastian Kneipp”.
1897
Leonhard Oberhäußer begins to establish the products and
brand outside the region.
1976
Kneipp® starts its international business and subsidiaries
are established step-by-step in the Netherlands, Switzerland and Japan.
2008
Kneipp® becomes a 100 % subsidiary of Paul Hartmann AG.
2011
Kneipp® gains a benefit for its expertise in face and body
care through the aquisition of Pierre Cattier SAS.
6
6
© Kur- und Tourismusbetrieb Bad Wörishofen
The Company Today
The company is located in Ochsenfurt-Hohestadt and
is a 100 % subsidiary of Paul Hartmann AG.
Kneipp® Location in Germany
• Headquarters and production plant:
Ochsenfurt-Hohestadt (near Würzburg)
• Approximately 300 employees in Germany
and 400 worldwide
• Turnover 2012: 100 Million €
rantee
We Gua ade
M
Quality ny
a
in Germ
PAUL HARTMANN AG
• Kneipp® is a subsidiary of PAUL HARTMANN AG
• Specialization: medicinal products for hospitals and pharmacies
• Approximately 10,000 employees worldwide
• Turnover 2012: 1.8 Billion €
7
7
Kneipp® Mission Statement
Kneipp® works. Naturally.
Unique Concepts
Kneipp® offers the consumer uniquely effective, innovative and natural
concepts for health and well-being based on the holistic philosophy of
Sebastian Kneipp.
Company Responsibility
Aware of our responsibility and in conformity with this philosophy, we at
Kneipp® operate with an enduring development as our goal; economically,
ecologically and socially.
Kneipp® Positioning
Within the “bath additive” category, Kneipp® is market-leader in Germany*. The expansion of this market position and strong growth in the
segment “effective bodycare” and “natural skincare”, take top priority.
Kneipp® continues to remain active in its traditional business segments
“food supplements” and “plant-based pharmaceuticals”. Thus, Kneipp®
makes an active contribution to health protection.
*only with the brand Kneipp®; not transferable
8
Pioneer in Water Therapy and
Efficacy Cosmetics
Kneipp® combines naturalness with efficacy, quality
and sustainability.
Eff
ic
y
Na
t
ac
u
re
t
ab
a li
ilit
Qu
y
y
Kneipp® works.
Naturally.
i
Susta
n
9
Nature’s Expert
The Nature’s Expert seal confirms quality and efficacy
for all Kneipp® products.
Kneipp® uses the best of nature and the best of science!
• Optimum combination of nature and convenience
• Scientifically proven cosmetics based on natural active ingredients
• In-house expertise under continuous development –
strictest quality norms for active ingredients and finished goods
Kneipp® follows strict internal guidelines:
• No preservatives (e.g. parabens)
• No paraffin, silicone and mineral oils
• Plant-derived active ingredients
• Skin tolerance confirmed by dermatologists
• Developed and tested by experienced scientists and dermatologists
• Eco-friendly and resource-protecting company philosophy
Part of the Kneipp® assortment is also certified
natural cosmetics with the NATRUE seal.
10
Kneipp® Skin Competence Team
In cooperation with renowned scientists the Skin Competence Team carries out interdisciplinary basic research.
• K
neipp® created a Skin Competence Team to offer consumers the
best products
• Internationally accepted opinion leaders work with Kneipp® to
develop optimum formulas
• Interdisciplinary Basic Research – immediate implementation in
daily practice
Topics are
– skin barrier research
– allergological research
– fragrance and psyche
– botanical medicine
– fragrance research
In cooperation with
– University of Osnabrück
– University of Cologne
– Immanuel Hospital, Berlin
– Institute of Applied Psychophysiology GmbH
– University of Bochum
– PAUL HARTMANN AG
– Kneipp® Research & Development
11
Outstanding Quality
Kneipp® has combined tradition and development since
1891 and ensures quality through a variety of measures.
• Own Research and Development
• Controlled contract cultivation of medicinal plants
• State-of-the-art manufacturing
• Complex analysis
• Nature’s Expert
Quality confirmed by
12
GMP-Certificate
(Good Manufacturing Practice)
Authorizes Kneipp® to
manufacture pharmaceuticals
DIN-ISO 14001-Certificate
Confirms that Kneipp® manufactures according to environmental management standards
NATRUE
The NATRUE seal is an international quality seal which
easily identifies high-quality
natural skincare
Green Brand
The seal is awarded to those
brands that have environmentally-friendly production
methods
Certified Product Quality
Kneipp® products are simply the best in quality and
regularly receive various awards.
Kneipp® Organic (Bio) Body Oil
Öko-Test 04/2013: ”very good“
Kneipp® Body Wash Pomegranate & Cassis
Öko-Test 04/2013: Kneipp® Anti Callus Salve Calendula – Rosemary
Öko-Test 06/2011: “very good“
“good“
Kneipp® Almond Blossom Face Cream
Öko-Test-Jahrbuch 2004: Stiftung Warentest 05/2013: “good“
“very good“
Kneipp® Almond Blossom Body Lotion
Öko-Test-Jahrbuch 2004: “good“
Kneipp® Almond Blossom Body Wash
Öko-Test-Jahrbuch 2005: “good“
Öko-Test is a German
consumer magazine focussing on ecological topics
© Medienfabrik Gütersloh
Stiftung Warentest
is a German consumer
organisation
13
The Path to Sustainability
Environmental protection, sustainability and fair trade
are integral components of our corporate philosophy.
The Definition of Sustainability
• Meeting current needs without compromising the ability of future
generations to meet their own
• Encompasses economic, environmental, and social dimensions
14
Kneipp® Sustainability Measures
• Reduction in CO2 emissions:
A maximum level of in-house production minimizes transport distances
• Carbon-offset measures:
Switch from oil-fired heating to natural gas-fired condensing boiler
technology; Savings of 20 % in 2011
• Energy conservation:
Daylight is used efficiently with windows on three sides of the room and
a large skylight; triple-glazed windows ensure minimum heat loss
• Only renewable energy:
In October 2010 Kneipp® converted to 100 % hydroelectric energy
• Contracts for fair generation of raw materials:
Sourcing our traditionally farmed shea butter from Burkina Faso provides farmers with a stable source of income
Product Assortment
Kneipp® offers a great variety of body care, face care
and bath products.
Kneipp® Bath Additives
• Kneipp® Bath Oils
• Kneipp® Foam Baths
• Kneipp® Bath Crystals
No. 1
gory
in the cate es
iv
it
d
Bath Ad
*
y
n
a
in Germ
Kneipp® Body Wash
• Kneipp® Aroma Body Wash
• Kneipp® Cream Body Wash
Kneipp® Almond Blossom Range
Kneipp® Foot Care
Kneipp® Hand Cream
Kneipp® Certified Natural Cosmetics
*Source: Nielsen/Badezusätze/LEH+Drogeriemärkte Deutschland/12-Monatswert Oktober 2013/Umsatz
15
Bath Oils
Kneipp® Bath Oils are characterized by the high amount
of aroma-intensive natural essential oils.
• Highly concentrated bath treatments
• With aroma-intensive, natural essential oils
• Promote the healthful benefits of nature
• Combination of aroma and colour therapy
• With different impacts according to product
16
100 ml
10 bath
s
Joint and Muscle
Arnica
Stress Free
Mandarin – Orange
Pure Bliss
Red Poppy – Hemp
Enjoy Life
May Chang – Lemon*
Balancing
Lavender
Cold and Sinus Relief
Eucalyptus
*A study confirms a significant positive improvement in mood after soaking in Kneipp® Enjoy Life Bath
Cream Baths and Foam Baths
Kneipp® Cream and Foam Baths contain natural ingredients and have a long-lasting foam.
400 ml
8 baths
Kneipp® Cream Baths
• Long-lasting creamy foam
• Combination of plant care formula and nurturing oil
• Plant milk perfumes naturally, nurtures the skin and makes
creamy foam
Kneipp® Foam Baths
• Long-lasting foam
• Combination of aroma and colour therapy
• With different impacts according to product
CREAM BATH
Soft Skin
Nurturing
Almond Milk –
Almond Oil
CREAM BATH
Sensual
Temptation
Fig Milk –
Argan Oil
FOAM BATH
Enjoy Life
Litsea Cubeba –
Mint
FOAM BATH
Pure Bliss
Red Poppy –
Hemp
FOAM BATH
Good Mood
Passion Fruit –
Grapefruit
FOAM BATH
Mind Comforting
Cacao
17
Bath Crystals
Kneipp® offers a wide range of Bath Salts with pure and
natural thermal spring salt.
• With pure and natural thermal spring salt
• Easily soluble in water
• With different impacts according to product
18
500 g
8 – 10
baths
MINERAL BATH SALT
Joint and Muscle
Arnica
MINERAL BATH SALT
Pure Bliss
Red Poppy – Hemp
MINERAL BATH SALT
Balancing
Lavender
MINERAL BATH SALT
Cold and Sinus Relief
Eucalyptus
Saline Luisenhall
Natural thermal spring salt from Luisenhall is free of
chemical additives and environmental pollutants.
Unique high content of pure and natural thermal spring salt
Our salt is sourced from Europe‘s last remaining salt works, “Saline Luisenhall“, mined by using traditional pan boiling methods which reveal unique
salt crystals free of chemical additives and environmental pollutants.
These salt crystals are evaporated from the pure waters of a 20 millionyear-old underground salt water lake. The salt‘s unique crystal form is
easily soluble and naturally absorbs the essential oils in its pores, until
released into a warm, steamy bath.
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Body Wash
The Kneipp® Body Wash Assortment offers a great
variety of products with natural ingredients.
Kneipp® Aroma Care Body Wash
• With natural nurturing oils
• Natural plant formula protects the skin from dehydration
• Aroma therapy
200 ml
Kneipp® Cream Body Wash
• 24 h moisture
• Extra creamy consistency owing to plant care formula
• With plant milk
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AROMA CARE
BODY WASH
Pure Bliss
Red Poppy –
Hemp
AROMA CARE
BODY WASH
Cheerful Mind
Passion Fruit –
Grapefruit
AROMA CARE
BODY WASH
Enjoy Life
Litsea Cubeba –
Lemon*
CREAM BODY
WASH
Almond
Blosom
AROMA CARE
BODY WASH
Stress Free
Orange
Blossom –
Mandarin
AROMA CARE
BODY WASH
Balancing
Lavender
AROMA CARE
BODY WASH
Mind Comforting
Cacao
CREAM BODY
WASH
Fig Milk –
Argan Oil
*A study confirms a significant positive improvement in mood after soaking in Kneipp® Enjoy Life Bath
Almond Blossom Range
Kneipp® Almond Blossom Range has been especially
developed for dry and sensitive skin.
• Special care for dry and sensitive skin
• Complete range for all needs of dry and sensitive skin
• Developed in cooperation with dermatologists
• Reduction in feelings of skin tension
• Prevention of skin irritations
• Natural balance of the skin is restored
BODY LOTION
200 ml
BODY OIL
100 ml
BODY WASH
200 ml
BODY BUTTER
150 ml
MASSAGE OIL
100 ml
FACE CREAM
Day and Night
50 ml
HAND CREAM
50 ml
21
Foot Care
Kneipp® Foot Care Products contain natural Calendula
extract and essential oil of Rosemary.
• Developed in cooperation with podiatrists
• Suitable for diabetics
• Natural Calendula extract helps soothe feet, while reconditioning
very rough, dry skin
• Natural essential oil of Rosemary revitalizes tired and burning
feet; its aroma has an energizing effect
FOOT BATH CRYSTALS
Calendula – Rosemary
nt
e
Treatm
Tip
FOOT REPAIR
Calendula – Rosemary
ANTI CALLUS SALVE
Calendula – Rosemary
Prepare and cleanse your feet with a foot bath of Foot Bath Crystals for about
10 – 15 minutes. Afterwards apply a thin layer of Foot Repair using slight
pressure and regular, circular motions. To treat rough, chapped and callused skin apply Anti Callus Salve to the affected areas several times a day and massage in lightly.
22
Hand Cream
Kneipp® Hand Creams contain valuable natural ingredients.
• With natural active ingredients
• With different impacts according to product
HAND CREAM
Almond Blossom
50 ml
HAND CREAM
Wildrose
20 ml and 75 ml
HAND CREAM
Evening Primrose
50 ml
HAND CREAM
Grapefruit
20 ml and 75 ml
HAND CREAM
Aloe Vera
20 ml and 75 ml
23
Certified Natural Cosmetics:
Bath Additives
Kneipp® combines expertise, efficacy and naturalness
and offers different Bath Products certified by NATRUE.
• Natural cosmetics certified by NATRUE
• With natural active ingredients
• Unique combination of ingredients and fragrance
• With different impacts according to product
24
100 ml
10 bath
s
BATH OIL
Lemongrass
and Olive
BATH SALT
Lemongrass
and Olive
60 g (1 bath)
BATH OIL
Jasmine
and Argan Oil
BATH OIL
Pomegranate
and Cassis
Certified Natural Cosmetics:
Body Care
Kneipp® certified Body Care Products are characterized
by a unique combination of ingredients and fragrances.
• Natural cosmetics certified by NATRUE
• With natural active ingredients
• Unique combination of ingredients and fragrance
• With different impacts according to product
200 ml
BODY WASH
Lemongrass
and Olive
BODY WASH
Jasmine
and Argan Oil
BODY WASH
Pomegranate
and Cassis
BODY LOTION
Lemongrass
and Olive
BODY LOTION
Jasmine
and Argan Oil
BODY LOTION
Pomegranate
and Cassis
Bio
BODY OIL
100 ml
The organic body oil helps to improve the skin’s appearance and elasticity. Its multifunctional purpose
improves skin conditions, such as scars, stretch marks
(e.g. pregnancy stretch marks), mature, aging skin
and dry patches. Emollient natural oils of Grapefruit
and Safflower richly moisturize and firm the skin.
25
Natural Cosmetics:
Regeneration Face Care
Kneipp® certified natural Face Care Range activates and
aids regeneration of the skin.
• Natural cosmetics certified by NATRUE
• Regeneration by Power of Nature
• Unique principle of impact
• With natural active ingredients
24 h Face Cream
50 ml
Cleansing Milk
200 ml
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Intensive Serum
30 ml
Face Tonic
200 ml
Enzyme Peeling Powder
18 g
Effective Mask
2 x 5 ml
Décolleté Serum
50 ml
Eye Cream
15 ml
Hand Cream
50 ml
Why choose Kneipp®?
Kneipp® offers effective products with natural ingredients without using preservatives, paraffin, silicone
and mineral oils.
Benefit from our expertise:
• Kneipp® is the expert for all bath additives
• Kneipp® is the expert in natural ingredients
• Kneipp® is the expert in fragrances
• Kneipp® is the expert in efficacy
• No preservatives (e.g. parabens)
• No paraffin, silicone and mineral oils
• Plant-derived active ingredients
• Skin tolerance confirmed by dermatologists
• Developed and tested by experienced scientists and
dermatologists
• Eco-friendly and resource-protecting company philosophy
• Kneipp® is a member of the German Federal Association of
People for Animal Rights
Combination of nature + science =
efficacy based on natural ingredients
Kneipp® works. Naturally.
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Kneipp® GmbH | Winterhäuser Straße 85 | D-97084 Würzburg
+49. (0)931. 8002-0 | [email protected] | www.kneipp.com
Visitor address: Johannes-Gutenberg-Straße 8 | D-97199 Ochsenfurt