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Business
NEW!
Fundamental Accounting Principles, 11/e
NEW!
E-Commerce
NEW!
Business: A Changing World, 2/e
NEW!
Principles of Microeconomics, 4/e
NEW!
Principles of Macroeconmics, 4/e
NEW!
Canadian Case Law Studies
NEW!
Essentials of Canadian Business Law
NEW!
Glencoe Marketing Series
NEW!
Basic Marketing, 11/e
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Canadian Entrepreneurship and Small Business Management, 6/e
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Building a Dream, 6/e
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Entering the World of Work, 4/e
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Exploring Careers, 4/e
A c c o u n t i n gB /uBs ui n
s iens es s s
Fundamental
Accounting
Principles
Exploring Business
for the 21st Century
• Liepner, Magnan, Wasserman • © 2001 • Grades 9 and 10
• Larson, Jensen, Carroll • Eleventh Canadian Edition, © 2005 • Grades 11
and 12
E
xploring Business for the 21st Century is written for Introduction
to Business courses. This resource reflects up-to-date Canadian
business issues and practices, the latest applications of technology,
and an emphasis on the development of required business skills.
F
undamental Accounting Principles represents a current, accurate
and pedagogically sound text that has been setting the
standard in Financial Accounting for over a decade. It continues
to keep pace with the changing needs of today's classroom.
www.mcgrawhill.ca/books/exploring+biz
Student Resources include Web Connects, Internet
Extension Activities and a Web Index with links to
businesses and organizations listed in the textbook.
The Eleventh Canadian Edition continues to build on the
core strengths that have made it a market leader, presenting
Fundamental Accounting Principles in a clear, comprehensive, and
Student Text with e-book
0-07-089158-3
$67.60
e-Book
0-07-089890-1
$57.95
technically accurate text that has been developed in accordance
with evolving market needs.
Teacher's Resource
0-07-089159-1
$124.95
Computerized Assessment Bank
0-07-089160-5
$144.95
This text boasts a superior supplements and technology
package, which supports the widest range of teaching and
learning, whether in a traditional or technology enhanced
classroom. Like the text, the supporting resources and technology solutions have been developed in accordance with market
needs and set a new standard in Financial Accounting.
International Business
The Challenge of Global Competition
• Ball, McCulloch Jr., Frantz, Geringer, Minor • Ninth Edition, © 2004 • Grade 12
www.mcgrawhill.ca/college/larson
Volume 1 (Softcover)
0-07-091649-7
$59.46
Volume 2 (Softcover)
0-07-091652-7
$59.46
Volume 3 (Softcover)
0-07-091653-5
$52.66
Instructor's CD-ROM, Volume 1, 2, 3
PowerPoint® slides, Computerized Testbank 0-07-092184-9
$250.00
Study Guide, Volume 1
0-07-091960-7
Study Guide, Volume 2
0-07-088988-0
$25.46
$24.61
Working Papers, Volume 1
0-07-091978-X
$25.46
Working Papers, Volume 2
0-07-091980-1
$25.46
Solutions Manual, Volume 1
0-07-092187-3
$50.00
Solutions Manual, Volume 2
0-07-092190-3
$50.00
Overhead Transparencies
0-07-089218-0
$152.00
Test Bank, Volume 1
0-07-092188-1
$50.00
Test Bank, Volume 2
0-07-092192-X
$50.00
I
nternational Business: The Challenge of Global Competition, 9e,
has the most complete and current data available in this market.
This text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in
the Small- and Medium-sized Enterprises boxed examples.
www.mhhe.com/ball9e
Refer to website for Table of Contents and additional
information on this title.
* To order French editions, see page 184
Prices subject to change without notice.
Student Text with PowerWeb,
Student CD and CESIM
0-07-286684-5
$100.26
Student CD-ROM
0-07-253799-X
$22.95
Instructor Presentation CD-ROM
0-07-253798-1
$54.95
Videos
0-07-253801-5
$54.95
Prices subject to change without notice.
4
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Business
• Miles, Dolce • © 2006 • Grades 9-12
A Changing World
T
• Ferrell, Hirt, Currie, Bates • Second Edition, © 2005 • Grade 12
his flexible and reader-friendly text opens the exciting,
growing world of e-commerce to business students.
Business
E-Commerce
Features
4Worktext builds real-world activities right into the book.
4Most current and comprehensive high school text available.
4Surveys all introductory business topics, including the
business plan, finance, marketing, and advertising.
4BusinessWeek Byte. Excerpts from this business magazine link
the book content to the student's experience.
4Drill Down. Time lines highlight inventions and innovations,
and puts e-commerce in an interesting historical context.
4Web Site Success. Shows how real-world companies implement
e-commerce.
4Academic Connection. Academic skills, such as reading,
writing, math, and science, to resolve e-commerce questions.
Teacher Support Material
4Teacher Annotated Edition offers lesson plans and the
answers to all the student edition questions.
4ExamView® Test Generator CD-ROM
4PowerPoint® Presentations CD-ROM offers a prepared slide
presentation for each section in the student edition.
Table of Contents
Unit 1 The History, Nature, and Impact of E-Commerce
The Internet and E-Commerce
The Nature of E-Commerce
Retailing on the Internet
Global E-Commerce
Unit 2 You and E-Commerce
Building a Career in E-Commerce
Ethical, Legal, and Social Responsibilities in E-Commerce
Unit 3 Business Structures and the Business Plan in E-Commerce
Business Structures and Economics in E-Commerce
Revenue Models and the Business Plan in E-Commerce
Unit 4 Web Site Development
Creating a Web Site
Building a Web Site
Going Online
Unit 5 Marketing in the Digital World
Fundamentals of Internet Marketing
Distribution in E-Commerce
Customer Service and Sales Promotion in E-Commerce
Advertising for E-Commerce
$47.21
Student Edition
0-07-861333-7
Teacher Annotated Edition
0-07-866542-6
$79.36
BusinessWeek Poster Package
0-07-830491-1
$118.95
ExamView® Pro Test Generator CD ROM
0-07-866543-4
$269.70
PowerPoint® Presentation CD ROM
0-07-866544-2
$192.73
Glencoe Business Video Package
0-07-827512-1
$822.67
T
his text offers a real-world, skill-building, decision-focused
framework in a compact and user-friendly format — providing
teachers the opportunity to cover all key business concepts in a
single semester.
Features
4An abundance of contemporary Canadian and international
real-world examples, cases, exercises and boxed features help
the fundamental concepts of business come alive for students.
4Important issues and challenges facing business today are
emphasized, but offer a balance in coverage to avoid an overemphasis of trendy topics.
Teacher Support Material
4Ferrell provides a complete teaching package — including a
free Student Study Guide CD which provides additional
review materials and emphasizes skill building.
Tables of Contents
Part
1
2
3
Part
4
5
Part
6
7
8
Part
9
10
Part
11
12
Part
13
14
15
1: Business in a Changing World
The Dynamics of Business and Economics
Business Ethics and Social Responsibility
Business in a Borderless World
2: Starting and Growing a Business
Options for Organizing Business
Small Business, Entrepreneurship, and Franchising
3: Managing for Quality and Competitiveness
Managerial Decision Making
Organization, Teamwork, and Communication
Production and Operations Management
4: Creating the Human Resource Advantage
Motivating the Work Force
Managing Human Resources
5: Marketing: Developing Relationships
Customer-Driven Marketing
Dimensions of Marketing Strategy
6: Financing the Enterprise
Accounting and Financial Statements
Money and the Financial System
Financial Management and Securities Markets
www.mcgrawhill.ca/college/ferrell
An extensive Online Learning Centre, as well as full
instructor support material that engages and connects
students to the realities of business.
Student Text
0-07-092198-9
$67.96
ICD (IM, CTB, PPT)
0-07-095043-1
$250.00
CBC Videos
0-07-095042-3
$50.00
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5
Business
Fundamentals
of Organizational
Behaviour
Understanding
Economics
• Lovewell • School Edition, © 2003 • Grade 12
• Kreitner, Kinicki, Nina Cole • First Edition, © 2003 • Grade 12
U
nderstanding Economics is straightforward, concise and has
been praised for its clear writing style.
F
undamentals of Organizational Behaviour focuses on Key
Concepts and Skills and Best Practices. Packaged free with
new copies of the text is a student CD: for each chapter there
are quizzes, outlines, and exercises, along with interactivities
from the "Build Your Management Skills" selections.
Features
4Case Material – Brief chapter opening cases provide relevant
applications of the theory presented in each chapter. CBC
Video cases in every chapter offer the opportunity for situational analysis.
Features
4Chapter Focus provides students with an easy to follow roadmap of the chapter.
4Online Learning Centre features self-grading quizzes,
Internet Applications Questions, annotated web links, and
Learning Objectives.
4Instructor's Website provides an extra set of end-of-chapter
problems and provides current Issues in Economics so that
users can integrate these into their course.
www.mcgrawhill.ca/college/lovewell
www.mcgrawhill.ca/college/kreitner
6
Student Text (420 pages, Softcover)
with CD
0-07-091091-X
$65.41
Test Bank
0-07-091092-8
$52.95
Instructor's Manual
0-07-091095-2
$52.95
Instructor's CD ROM (CTB, PPT)
0-07-091094-4
$250.00
Video
0-07-091093-6
$52.95
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Student Text (576 pages, Hardcover)
0-07-087749-1
$77.50
Instructor's Manual
0-07-089149-4
$69.95
Instructor's Manual, PowerPoint® Slides,
Computerized Test Bank
0-07-089153-2
$333.95
Practice Manual
0-07-089148-6
$59.46
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Microeconomics
Macroeconomics
Principles of
Microeconomics
Business
with Powerweb
• McConnell, Brue, Barbiero • Tenth Edition, © 2004 • Grades 11, 12
Principles of
Macroeconomics
with Powerweb
• Sayre, Morris • © 2004, Fourth Edition • Grades 11, 12
M
icroeconomics and Macroeconomics provide a solid framework
and understanding of introductory economics. The ninth
edition has been thoroughly redesigned, streamlined, and
incorporates more student-oriented examples.
T
hese texts provide a focused emphasis on Student Learning.
Features
4Includes a significant increase in Canadian content —
through policy discussions, Canadian examples, and current
events.
www.mcgrawhill.ca/college/mcconnell
Microeconomics, Student Text (Softcover)
0-07-091657-8
$52.66
Study Guide (Softcover)
0-07-092239-X
$25.46
Instructor's Manual CD-ROM
0-07-092246-2
$250.00
Macroeconomics, Student Text (Softcover)
0-07-091656-X
$52.66
Study Guide (Softcover)
0-07-092240-3
$24.61
CBC Videos
0-07-092245-4
$50.00
Prices subject to change without notice.
Students learn economics by doing economics. Review
questions and self-test questions are positioned throughout
each chapter to achieve this end along with a comprehensive
and integrated student Study Guide.
Features
4Economics Toolkit: The first section, Canadian Reality, offers
basic information on Canada and its economy. The second
section, Graphing Reality, provides the student with a primer
on how to interpret and create tables and graphs.
4e-conomics boxes provide an overview of the "new economy."
4Web-Based Activities: each chapter concludes with a set of
web-based questions.
Principles of Microeconomics (Softcover)
0-07-091459-1
Principles of Macroeconomics (Softcover)
0-07-091455-9
$62.01
$62.01
Instructor's Manual for both texts
0-07-091464-8
$52.95
Instructor's Manual, PowerPoint® and
Computerized Test Bank (on CD)
0-07-094002-9
$250.00
Test Bank for both texts
0-07-091465-6
$52.95
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7
Canadian
Case Law Studies
Learning About Law
• Buckingham, Marcotte, Epp, Buckingham, Manning, Thompson
• © 1997 • Grade 11
Law
• Dickinson, Talos • © 2004
A
collection of 30 case studies to be used in Canadian and
International Law, Grade 12, CLN4U. Each case study will
be followed by questions and activities that address the ideas
and issues involved, according to the sections of the
Achievement Chart for Grade 12 Canadian and World Studies.
Features
4An Introduction devoted to explaining teaching strategies
and important concepts in the teaching of case law to Grade
12 students. This will deal with how the case studies should
be approached and student work assessed.
4Thirty cases covering 7 areas of study:
Historic Canadian Law (5 cases)
Aboriginal Law (3)
Human Rights and Freedoms (7)
Criminal Law (6)
Environmental Law (3)
International Law (3)
Business and Labour Law (3)
4At least 4 new Culminating Activities with Rubrics for Assessment
Table of Contents
Introduction: Why a
Supplement?
Current Online Resources
Unit I Historic Canadian Law
Unit II Aboriginal Law
Unit III Human Rights and
Freedoms
Unit IV Criminal Law
Unit V Environmental Law
Unit VI International Law
Unit VII Business and Labour Law
Culminating Activities and
Rubrics
Four Culminating Activities
Rubric for Law Presentations
Rubric for Law Essays
Glossary/Credits
L
earning About Law focuses on the issues — making law
meaningful and alive for students. The text covers the full
range of law topics (criminal, tort, contract, consumer, family,
and employment law) and integrates international and
environmental law wherever appropriate.
Features
4Over 200 legal cases demonstrate pivotal legal principles.
4Aboriginal law and women in law are integrated where
appropriate.
4Career Connections explore some less traditional legal careers
and extend to further research and career study.
Teacher Support Material
Teacher’s Resource provides:
4teaching strategies and evaluation masters
4answers to all questions
4additional student activities
4additional cases
Computerized Test Bank
4Contains over 1000 questions (multiple choice, true/false,
completion, & essay).
4Additional 100 cases with questions are available.
Student Text (564 pages)
0-07-551784-1
$66.62
Teacher's Resource
0-07-551841-4
$129.68
Computerized Test Bank (Windows®)
0-07-552872-X
$249.99
* To order French editions, see page 184
www.mcgrawhill.ca/books/law
Each year McGraw-Hill Ryerson will update the
database with new case studies to ensure the topics
and cases are current and relevant to teachers and students.
To learn how to create your own customized collection
of Canadian Case Law Studies, visit our website.
8
Canadian Case Law Studies
0-07-095067-9
$9.95
Canadian Case Law Studies (Pkg. of 20)
0-07-095599-9
$190.00
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Understanding
the Law
• Dickinson, Liepner, Talos, Buckingham • Second Edition, © 1996 • Grade 12
Essentials of
Canadian
Business Law
Law
• Willes, Willes • © 2005, First Edition • Grade 12
U
nderstanding the Law promotes an understanding of
Canadian and international law — its origins and social
implications. By examining emerging legal issues and precedent
setting cases, this text helps students build a framework for
critically analysing and evaluating Canada’s legal system, developing higher level thinking skills, and debating contemporary
legal issues and the impact on society.
Features
4In the Courts feature includes actual cases, with full citations,
outlining facts, issues held and judicial reasoning, followed
by questions.
Student Text
0-07-551569-5
$86.86
Teacher's Resource
0-07-551570-9
$144.64
* To order French editions, see page 184
C
anada's business and legal climate has changed over the past
twenty-five years, with everything from globalization to our
Charter of Rights and Freedoms. The needs of today's students have
changed right alongside; a demand for legal knowledge which is
presented in an accessible, applicable, useful, and business-oriented
manner.
Features
4Business Focus — Approximately 75% of cases & examples
are written from a business perspective.
4Accessibility — Combines real world illustration along with the
critical legal theory focusing on what these students absolutely
need to know to be successful in their business careers.
Table of Contents
Part I: Basic Business
1
The Law and the Legal
System
Part II: The Law of Torts
2
The Law of Torts
Part III: The Law of Contract
3
The Formation of a Valid
Contract
4
The Enforceability of
Contractual Rights
5
Performance and Breach of
Contract
Part IV: Business Organizations
6
Sole Proprietorship, Agency
and Partnerships
Corporation Law
7
Part V Employment Law
8
Employment Law
Part VI Commercial
Relationships and Commercial
Transactions
9
The Sale of Goods and
Consumer Protection
10 The Law of Negotiable
Instruments
11 The Debtor-Creditor
Relationship
12 Protection of Property —
Bailment and Insurance
Part VII Property Rights
13 Intellectual Property,
Patents, Trademarks,
Copyright, and Franchising
14 Interests in Land
Part VIII International Business
Transactions
15 International Business Law
PART IX Business Regulation in
the Competitive and Natural
Environments
16 Business Regulation in the
Competitive and Natural
Environments
www.mcgrawhill.ca/college/willes
Student Text
0-07-091445-1
$72.21
Instructor's CD-ROM contains the
Instructor's Manual, Computerized
Test Bank, and Microsoft® PowerPoint
Presentations
0-07-095581-6
$25.00
CBC Videos (VHS Format)
0-07-091447-8
$50.00
Study Guide
0-07-095455-0
$24.61
Instructor's Manual (print)
0-07-091449-4
$50.00
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9
Contemporary
Canadian Business Law
Marketing Essentials
• Farese, Kimbrell, Woloszyk • Third Edition, © 2002 • Grades 11 and 12
Law/Marketing
• Willes, Willes • Seventh Edition, © 2004
C
ontemporary Canadian Business Law continues to emphasize
the development of legal principles and concepts. This edition
strengthens the overall business orientation of the text through
new pedagogical elements and updating of case and example
material. The text retains its coverage of the law that professional
associations require for the accreditation of business law courses
for their students.
www.mcgrawhill.ca/college/willes
Student Text
0-07-091422-2
$82.41
Criminal Law and the
Canadian Criminal Code
• Barnhorst, Barnhorst • Fourth Edition, © 2003 • Grade 12
C
riminal Law and the Canadian Criminal Code is written
specifically for those who need to understand the principles
of criminal law and the offences under the Canadian Criminal Code.
www.mcgrawhill.ca/college/barnhorst
Provides students and instructors access to links provided in the text.
10
Student Text (448 pages, Softcover)
0-07-090599-1
$45.86
Instructor's CD-ROM
0-07-091821-X
$250.00
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arketing Essentials not only informs your students about
the essentials of marketing, but also creates excitement
with engrossing narrative, engaging graphics, and informative
real-life case studies.
Features
4The DECA Connection - Components can be used in preparation for DECA events used to develop strong leadership skills.
4Zazz! Labs - A sports and entertainment marketing simulation
occurs at the end of each unit.
Table of Contents
Prices subject to change without notice.
Prices subject to change without notice.
M
Unit
Unit
Unit
Unit
Unit
Unit
Unit
Unit
Unit
Unit
Unit
Unit
1: The World of Marketing
2: Economics
3: Business and International Marketing
4: Academic Concepts and Skills
5: Selling
6: Promotion
7: Distribution
8: Pricing
9: Marketing Information Management
10: Product and Service Management
11: Entrepreneurship and Finance
12: Career and Professional Development
Student Text (772 pages)
0-02-644191-8
$59.95
Student Activity Workbook
0-07-824952-X
$16.59
Marketing Research Workbook
0-07-825975-4
$16.59
Marketing Math Workbook
0-07-824954-6
$13.23
School-to-Work Activity Workbook
0-07-826837-0
$13.23
Teacher’s Classroom Resources
0-07-827580-6
$250.23
Printed Test Bank
0-07-824958-9
$61.88
Block Scheduling Implementation Guide
0-07-826833-8
$30.94
Assessment Package
0-07-824961-9
$200.02
PowerPoint® Presentation Software
0-07-824960-0
$179.93
Interactive Lesson Planner (ILP) CD-ROM
0-07-824962-7
$290.41
*Business Week Case Studies
0-07-826832-X
$34.83
*Marketing Career Portfolio
0-07-826835-4
$61.44
*Teacher's Wraparound Edition
0-07-824951-1
$104.58
*Student Activity Workbook, TAE
0-07-824953-8
$35.94
*Marketing Research Workbook, TM
0-07-825976-2
$35.94
*Marketing Math Workbook, TAE
0-07-824955-4
$32.61
*School-to-Work Teacher's Manual
0-07-826838-9
$24.23
*Reproducible Tests
0-07-824959-7
$43.46
*Lesson Plans
0-07-826834-6
$30.94
*Blackline Masters
0-07-826831-1
$31.75
*Internet Resources
0-07-826830-3
$30.08
*Impact Simulation Teacher's Manual
0-07-824957-0
$25.32
* included in Teacher’s Classroom Resources
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Glencoe Marketing Series
Sports and Entertainment Marketing
• Farese, Nicholson, Grossman, Wardinski • © 2005 • Grades 10-12
Table of Contents
Features
4Power Read. Feature box at the beginning of each chapter
that lists 4 reading strategies to help students get the most
out of the text.
4Case Study
4Real-World Scenario 2 parts per chapter concluding with 2
critical thinking questions.
4World Market. International marketing feature emphasizes the
global nature of marketing related to the specific marketing
area; concludes with a critical thinking question.
4Hot Property. Profile of a successful and/or creative business
(large or small); concludes with 2 critical thinking questions.
4Profiles in Marketing profiles a successful or noteworthy
individual working in a marketing-related career.
4The Dot.Com Shop focuses on e-commerce, e-tailing, and
online stores with chapter-related content.
4Ethical Practices focuses on current legal, ethical, community
service, and character education issues and practices applied
to the specific marketing area.
4Math Check. Brief math exercise.
4DECA Prep. Role-play activity to prepare students for DECA events.
www.glencoe.com/sec/marketingeducation
Retailing
Unit 1: Marketing & Sports and
Entertainment
1
World of Marketing
2
Sports and Entertainment:
Connections and Contrasts
(similar/different)
Unit 2: Sports Entertainment
Marketing
3
What Is the Sports
Entertainment Market?
4
Sports Products and Services
Unit 3: Sports Entertainment
Marketing Mix (4Ps)
5
Product and Price Decisions
Market Research and Outlets
6
7
Sponsorship and Licensing
8
Sports Entertainment
Promotion
9
Sports Marketing Plans and
Careers
Unit 4: Marketing Entertainment
10 What Is the Entertainment
Market?
11 Organizations, Products, and
Services
Unit 5: Entertainment Marketing
Mix
12 Product and Price Decisions
13 Entertainment Market
Research and Outlets
14 Images and Licensing
15 Entertainment Promotion
16 Entertainment Marketing
Plans and Careers
Student Work-text (softcover)*
0-07-861401-5
$24.95
Teacher Resource Guide
0-07-861403-1
$79.30
CD-ROM with ExamView® Test Generator
and PowerPoint® Presentations
0-07-861576-3
$192.73
Marketing
The new Glencoe Marketing Series: Sports and Entertainment
Marketing examines marketing of sports and sports entertainment
as well as the world of entertainment marketing.
* Additional discounts do not apply.
Hospitality and Tourism Marketing
• © 2006 • Grades: 10-12
Especially designed for a semester-length elective course or
specialized marketing course!
Table of Contents
What are Hospitality and Tourism?
Business and Economics
The Restaurant Business
The Hotel Business
The Tourism Business
Destination Marketing
Sports & Entertainment Event
Management
The Marketing Environment
Market Information and Research
Designing Products
Pricing Products
Distribution
Promoting Hospitality and Tourism
Hospitality and Tourism
Management
Careers in Hospitality & Tourism
Finding A Job
• McCalla • ©2005 • Grades 10-12
The new Glencoe Marketing Series: Retailing focuses on retail
marketing, management, and merchandising.
Student Work-text (softcover)*
0-07-868296-7
$24.95
Teacher Annotated Edition
0-07-868813-2
$79.30
Table of Contents
PowerPoint® CD-ROM
0-07-868814-0
$192.73
ExamView® Pro CD-ROM
0-07-868815-9
$269.70
Unit
1
2
3
4
1: The Retail Business
What Is Retailing?
Types of Retail Businesses
Store-Based Retailing
E-Tailing and Non-Store
Retailing
Unit 2: Retail Business Strategy
Retail Market Strategy
5
6
Merchandise Assortment
Decisions
7
Buying and Pricing
Merchandise
Site Locations and Selection
8
Unit 3: The Retail Store
9
Store Design & Visual
Merchandising
10 Promotion and Advertising
11 Selling
12 Customer Service
13 Managing the Store
Unit 4: Exploring Careers in
Retailing
14 Preparing for a Career in
Retailing
15 Starting Your Career
16 Getting a Job in Retailing
Student Work-text (softcover)*
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and PowerPoint® Presentations
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* Additional discounts do not apply.
Fashion Marketing
• © 2006 • Grades 10-12
Especially designed for a semester-length elective course or
specialized marketing course!
Table of Contents
What Is Fashion?
Fashion and Marketing
The Fashion Business
Fashion Centers
Types of Fashion and Trends
Fashion Products
Fashion Distribution
Pricing and Technology
Promoting Fashion
Fashion Marketing Careers
Working in Fashion
Student Work-text (softcover)*
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Teacher Annotated Edition
0-07-868809-4
$79.30
PowerPoint® CD-ROM
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$192.73
ExamView® Pro CD-ROM
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11
Business
Impact! Inc.
Basic Marketing
Sports and Entertainment
Marketing Simulation
A Global Managerial Approach
and Marketing Magazine
• Third Edition, © 2002
• Wong, Shapiro, Perreault, McCarthy • Eleventh Edition, © 2005
• Senior Grades
I
mpact! Inc. places your students right in the centre of the action.
N
Features
4Two new sports marketing simulations highlight sales and
entrepreneurship.
4The new entrepreneurship simulation asks students to create
a business plan for a summer basketball camp.
4Fully updated simulations on the 4 Ps of marketing:
- Redesigning a line of classic toys.
- Create channels of distribution for a manufacturer of soccer
shoes.
- Revise pricing for a skateboard company.
- Develop a promotional plan for an international dance
troupe.
4The 4 Ps are integrated in a simulation that calls on students
to revamp a marketing plan for a bicycle company.
4Internet activities and technology applications are integrated
throughout the program.
early 50 years ago, the first edition of Basic Marketing revolutionized introductory marketing with the development
of the "four Ps" framework. Since then, defining the marketing
mix in terms of the four Ps — Product, Place, Promotion, and
Price — has become the industry standard. Some practices in
marketing have changed drastically in the half century since
the four Ps were introduced, but Basic Marketing has changed
along with them — and stayed ahead of the game in the process.
The text has been developed to be both student-friendly and
instructor-friendly.
Table of Contents
Part
Part
Part
Part
1:
2:
3:
4:
Marketing Fundamentals
The Marketing Environment
Marketing Policies and Decisions
Managing the Marketing Environment
www.mcgrawhill.ca/college/wong
www.mcgrawhill.ca/books/impact
Student Text (Hardcover, 780 pgs)
12
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$84.96
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Student Text
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$31.48
Instructor's CD-ROM
(Includes Instructor's Manual, PowerPoint®
Presentations, Computerized Test Bank)
0-07-093183-6
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Marketing
• Berkowitz, Crane, Kerin, Hartley, Rudelius • Fifth Edition, © 2003
Business
Canadian Entrepreneurship
& Small Business
Management
• Balderson • Sixth Edition, © 2005
Features
C
anadian Entrepreneurship and Small Business Management is
recognized as a market leading text that offers strong
coverage of the theory of entrepreneurship and small business
management, blended with the practical Canadian examples of
actual entrepreneur experiences (profiles). Offering numerous
individual cases, this text also provides a unique case study
approach — a comprehensive case that continues throughout
the text and allows students to build upon the concepts as their
course progresses.
Table of Contents
Part
Part
Part
Part
I: The Small Business Decision
II: Preparing for Small Business Ownership
III: Managing the Small Business
IV: Looking to the Future
4Robust Product/Interactivity – Revised Internet exercises,
updated e-commerce and interactive marketing material, skillbuilding exercises in the text and on the website, a student
CD-ROM with both market planning software template and
walk-through, quiz questions and concept checks.
4Integrated Coverage of e-Commerce & Technology throughout.
www.mcgrawhill.ca/college/berkowitz
Student Text (Hardcover, 700 pages)
0-07-089833-2
$77.31
Study Guide
0-07-089832-4
$28.01
Instructor's Manual
0-07-089830-8
$51.95
PowerPoint® (8 CDs) and
PowerPoint® Guide - US
0-07-284455-8
$150.00
Video
0-07-089831-6
$51.95
* To order French editions, see page 184
Prices subject to change without notice.
www.mcgrawhill.ca/college/balderson
Student Text (Softcover 496 pages)
0-07-088868-X
$67.96
CBC Videos
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Instructor's CD ROM (IM, TB, CTB, PPT)
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13
Building a Dream
Entering the
World of Work
Marketing
• Good • Sixth Edition, © 2005
• Kimbrell, Vineyard • Fourth Edition, © 2006 • Grades 9-12, Special Ed.
E
ntering the World of Work is aimed at career preparation classes
and may be used for a wide range of grades. It is designed
for use in integrated classrooms, i.e., classrooms that combine
general-education students and special-needs students. Most of
these students have difficulty with reading and mathematics.
Building reading skills is a primary focus of the program with
building math skills a second focus.
B
uilding A Dream is recognized as a market leading text that
offers a practical, “how to” approach to guiding students and
potential small business entrepreneurs through the conceptual
stages involved in setting up a business of their own. It is completely action-oriented — all about building the essential business
plan — with many templates, forms, checklists, sample plans
and real-life Canadian examples making it the most hands-on
text available.
Features
4New! Market demand for a text that offers an action-oriented,
how-to approach: Following the 11 stage structure of the text,
students finish with a complete Business Plan in hand.
4New! Covers emerging topics and reflects the current
Canadian business environment: offers expanded coverage of
important and emerging topics such as home-based businesses, buying or taking over a family business and the evolving
impact of the Internet on small business in Canada.
4New! Demand for a student-friendly, engaging and understandable approach: provides student-friendly, straightforward approach to the subject matter — all the while including
humour through the cartoons. The simply-written, non-academic
format meets the need for a product appropriate for a wide
range of language skills, abilities and age ranges of students.
Table of Contents
Stage One: What Is Entrepreneurship?
Stage Two: Assessing Your Potential for an Entrepreneurial Career
Stage Three: Exploring New Business Ideas and Opportunities
Stage Four: Buying a Business
Stage Five: Considering a Franchise
Stage Six: Conducting a Feasibility Study, Part I
Stage Seven: Conducting a Feasibility Study, Part II
Stage Eight: Organizing Your Business
Stage Nine: Protecting Your Idea
Stage Ten: Arranging Financing
Stage Eleven: Preparing Your Business Plan
PlasiaTEK Business Plan
Lite Bites Grill Business Plan
Further Information/Further Reading/Some Useful Contacts/Helpful Web
Sites/Glossary of Financial Terms/Index
Student Text (softcover, 400 pages)
0-07-088954-6
Instructor's CD-ROM (IM, PPT)
0-07-095018-0
$50.00
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Key topics covered in Entering the World of Work are:
4Career awareness and researching careers
4Self-exploration and the selection of a preferred career
4Making career decisions
4Finding job openings, applying for jobs, and interviewing
4Professional behaviour on the job and in job situations
4Independent living skills
Features
4Making Good Choices is an ethics feature discussing situations
in which characters must use ethical principles to make the
right choice(s).
4Point of View offers an upbeat and fun journalistic story
about a fictional teenager/young adult who is coping with
the issues discussed in the chapter.
4Quick Math contains a math problem related to chapter
content.
Table of Contents
Part One: Planning Your Career
1
You and Work
2
Understanding Yourself
3
Exploring Careers
4
Making Career Decisions
5
Exploring Education
Part Two: Getting the Job You
Want
6
Finding the Right Job
Applying for a Job
7
8
Interview Success
Part Three: Success on The Job
9
Your First Days on the Job
10 Safety on the Job
11 Getting Along With Others
12 Being a Valuable Employee
Part Four: Skills for Everyday
Living
13 Your Paycheck and Your
Taxes
14 Managing Your Money
15 Using Technology
16 Planning Your Future
Glossary
Career Cluster Guide (formerly
“Career Handbook”)
Student Edition
0-07-861458-9
Student Activity Workbook
0-07-866498-5
$18.10
Teacher Annotated Edition
0-07-866497-7
$99.91
Student Activity Workbook TAE
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Interactive Teacher Resources CD-ROM
0-07-866500-0
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14
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Exploring Careers
• Volz-Patton, Kelly-Plate • Fourth Edition, © 2004 • Grades 9 and 10
Succeeding in the
World of Work
• Kimbrell, Vineyard • © 2003 • Grades 11 and 12
his new edition gives students the opportunity to explore
various career areas and introduces them to the realities
involved in today’s rapidly changing workplace. The text emphasizes
the foundation skills and workplace competencies necessary for
workplace success.
Features
4The Global Workplace identifies work-related cultural
differences to prepare students for the global workplace.
4Attitude Counts provides tips for building a positive attitude.
4Try This offers an interactive opportunity to explore careerrelated topics at point of use.
4Lesson Review and Activities
Teacher Support Material
Teacher Resource Binder Includes: Lesson Plans, Strategies for
Teaching Students with Special Needs, Career Cluster Activities,
Internet Activities, Blackline Transparency Masters and
Activities, Spanish Resources, Reproducible Tests, PowerPoint®
Presentations CD-ROM, Classroom Posters, and Resources for
Involving Parents and Families
Table of Contents
Unit 1: Career Exploration
Self Awareness
1
2
Thinking About Work
3
Researching Careers
4
Making Career Decisions
Planning Your Career
5
Unit 2: Finding and Applying for
a Job
6
Finding a Job
7
Applying for a Job
Unit 3: Employment Skills
On the Job
8
9
Working With Others
10 Basic Skills Count
11 Staying Healthy and Safe
12 Moving Toward Your Goals
Unit 4: Business and Personal
Finance
13 Our Economic System
14 Managing Your Money
Unit 5: Lifelong Learning
15 Living a Balanced Life
16 Looking Beyond Today
www.exploring glencoe.com
Student Text (416 pages, Hardcover)
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Student Workbook, TAE
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Teacher Resource Binder
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ExamView® Test Generator
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Interactive Lesson Planner CD-ROM
0-07-846048-4
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Career Studies
T
S
ucceeding in the World of Work prepares your students for the
complex issues they’ll face in the rapidly changing workplace.
This updated and comprehensive program now includes 16
Career Pathways.
Features
4Career Lab Real-World Workshop in each unit offers an indepth look at a specific aspect of industry and uses workshop
projects to build career portfolios.
4Career Focus utilizes actual interviews to convey first-hand
accounts of the education, training, and skills needed in various careers.
4Ethics in Action explores ethical issues encountered in the
workplace.
Teacher Resource Binder
4Includes teaching strategies, reproducible masters, and other
supporting material.
Assessment Resources
4Include mini quizzes, chapter tests, unit tests, mid-term and
final tests, ExamView® Test Generator software, and more.
Interactive Lesson Planner CD-ROM
4Gives instant access to print resources available for
Succeeding in the World of Work.
Student Text
0-07-828033-8
$59.95
Student Activity Workbook
0-07-829699-4
$16.54
School-to-Work Activity Handbook
0-07-829701-X
$16.54
Teacher Wraparound Edition
0-07-828034-6
$105.48
Student Activity Workbook, TAE
0-07-829700-1
$42.79
Teacher Resource Binder
0-07-829703-6
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Assessment
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Interactive Lesson Planner
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Teacher Materials
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15
Horizons 2000+
Exploring
Your Horizons
C a r e eB
r uSstiunde ises s
• Misener, Butler • © 2000 • Grade 10
Career and Personal Planning
• Misener, Butler • © 1998 • Grades 7, 8, 9 and 10
H
orizons 2000+ emphasizes personal knowledge and management skills, career exploration, and preparation for
transitions and change within the community and from school
to work. Expertly written to match the new Ontario Career
Studies, Grade 10, Open (GLC20) course.
Features
4Employability Skills 2000+ are integrated throughout the text.
4Case studies and profiles are integrated throughout.
4Teacher’s Resource contains teaching strategies and evaluation,
suggested resources, teaching suggestions and blackline masters.
www.mcgrawhill.ca/books/horizons
T
he authors of Expanding Your Horizons, the successful high
school text for career education, bring you a resource written
to engage students.
Features
4Journal: students reflect on their self-assessment activities,
as well as goal setting and monitoring.
4Activities: address all learning styles and include portfolio
entries, reflective questions, role-playing, goal setting and
writing activities.
Student Resources include Web Connection and Study Quizzes.
Student Text (Hardcover)
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Teacher's Resource
0-07-087412-3
$97.95
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Student Text (Softcover)
0-07-552864-9
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Teacher's Resource
0-07-552865-7
$77.44
Employability
Skills Toolkit
Expanding
Your Horizons
• The Conference Board of Canada • © 2000 • Grades 10, 11 and 12
Career Development Guide
• Misener, Butler • Second Edition, © 1998 • Grades 10, 11 and 12
T
he Conference Board of Canada’s Employability Skills Toolkit
is a powerful and exciting resource for students preparing
to make the transition into the world of work.
E
xpanding Your Horizons, Second Edition is an activity-based text,
designed to help students prepare for today’s working environment by integrating career education theory with practical
work experiences.
16
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Features
4Includes a new employability skills list, blending and updating
the highly successful Employability Skills Profile and Science
Literacy for the World of Work to reflect two new realities.
Complete Kit
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$98.58