rockfishriders.com

Welcome to
Equi-Style
Fashionable, but functional seems to be the
requirement most people want from their equestrian
clothing. Equine clothing manufacturers now tailor
their clothes to look stylish and work effectively. As
every country lover knows there is more to looking
good and feeling good than just fashion.
These days there are many equestrian ranges that
can provide all these things and as Spring and
Summer are fast approaching there are some exciting
new looks to be had.
Toggi clothing ranges from the
traditional to the trendy, suiting happy
hackers and dedicated competitors
alike. Their products are described as
practical, yet fashionable, comfortable
and yet functional.
arah-Jane Fedarb, Toggi
product director said, “Our
customers are looking for
clothing that looks good,
performs as promised and
stands the test of time. With
the inclement British weather
becoming ever less predictable
horse riders need to be
prepared for anything from
scorching sunshine to a
summer monsoon!”
Featured in their
Spring/Summer Xtreme range
is the UV protective shirts (up
to SPF 25) which offers a
higher level of consistent
protection than a standard tee
shirt such as the Rio range.
Sarah Jane knows how
fashion has a much larger place
in the equestrian market than it
did even five years ago and as a
result Toggi’s team of designers
are mindful of functionality,
durability and fashion. Toggi
garments have good style lines
S
and cuts that are key to both
garment fitting and
functionality, to ensure a
flattering fit and unrivalled
performance.
Toggi’s Spring/Summer range
includes the Dyville, an original
down gilet and the unisex
Harrison jacket which is already
proving popular. An essential
addition to any wardrobe, the
Harrison 3 in 1 waterproof and
fully breathable jacket features a
concealed, detachable hood
and an internal, removable
fleece gilet offering comfort and
flexibility.
Sarah Jane added, “Toggi and
sister brand Champion offer a
complete package for both
leisure and competition riders,
offering consistency and
performance, coupled with style
and quality. With so many
members of the Toggi and
Champion team having been in
the equestrian industry all their
Toggi Rio T-Shirt (left)
Price from £20
Toggi Dyville (below)
Price from £65
lives and leading truly equine
and outdoor lifestyles, it would
be impossible for us not to
listen to the feedback that they
provide, which is based on a
complete understanding of the
needs of horse riders and of the
equestrian industry in general.”
For more information contact
Toggi on Tel: 0113 270 7000,
email [email protected] or
check out www.toggi.com
. April 2009
Toggi Lexie (left)
Price from £45
Equi-Ads
Toggi New Eiger jacket
Price from £100
ikeur clothing is
described as the
Louis Vuitton of the
equestrian clothing
market by David
Stuart Monteith
Managing Director of
Belstane who look
after Pikeur in the UK
and Ireland.
“It’s what’s known
as the cashmere effect.” Monty
explained, “You are very happy
wearing your woollen jumper all
your life until someone gives you a
cashmere one and then you can’t
go back. It’s the same with Pikeur
breeches compared to ordinary
jodhpurs. The fit is extraordinary,
they hug in all the right places and
the fabrics last a very long time.”
Pikeur use the best in new
P
Sioux breeches from £79
fabrics, their 2000
microfibre more way
stretch fabric is fully
washable, this includes
the McCrown faux
leather seat featured in
their breeches. “Our
denim breeches are now
being copied by
everyone else.” Monty
added.
Pikeur introduced their sports
fashion wear about five years ago.
The garments are at the top end of
the market, not least on price and if
the saying you get what you pay for
is true, then you won’t need to
replace your Pikeur clothing very
often. To that end the range is
fashionable, but classic, it won’t
date.
£122
Candela breeches from
Pikeur is a global brand which is
sold in 40 countries around the
world. Last year the company
celebrated their 25th birthday. The
design house based in Germany
has a tradition of excellence and is
worn by many world class
international riders such as Clayton
and Lucinda Fredericks, Anna
Ross-Davies and Nicky and Richard
Barrett. Monty said, “Pikeur listens
to all feedback from our sponsored
riders; their views are taken into
account during the design process
and are acted upon.”
If you ride in Pikeur clothing,
you’re in good company.
6
Epsom jacket from £11
£75
m
fro
es
ech
bre
Lugana
La Silva jacket (right): Price from £128
Mens Tailcoat: Prom from £343
Competition shirt: Price from £36
Casadora jacket: Price from £123
Patty jacket: Price from £75
‘Reassuringly equestrian’
is how Equetech describe
their high quality, design
lead riding wear. All
Equetech’s products are
designed by Liz Hayman,
Equetech Director, who is
a horse rider herself.
“Being very particular about how
my clothing feels when riding and
knowing many of the products in the
market today have been designed by
people who don’t actually ride, I knew
that l could provide much better
products.
“I can also personally appreciate
how our products not only wear and
last but how they look when you’re in
the saddle.”
After taking over as head of
Equetech in 2005 Liz has
concentrated on developing more
technical products that offer design,
quality and durability to riders.
Their Spring/Summer range is
more discipline based with technical
designs and fabrics used throughout
the collections. Attention to cut and
fit is also a key point this season.
“Based on orders already received,
we predict that our bespoke dressage
tails coat and Balmoral show jacket
will do very well this year. Riders are
able to choose their own colours not
only for the jacket itself but also for
collar, points, piping and buttons - it
really is the personal touch!” Liz said.
Equetech’s trademark overall is
their specialist underwear range. All
underwear is primarily 93 per cent
cotton. It is extremely breathable and
suitable for all climates. “Riders are
looking for practicality and comfort
over how their underwear looks. Lacy,
Intelligent
Competition
Shirt from
£49.95
Vertical Show
Shirt from
£28.95
Ladies
Dressage
Coat from
£329.95
frilly garments are best
avoided when wearing close
fitting jodhpurs or breeches –
VPL is so avoidable!”
All fabrics used have been
highly researched; the entire
clothing range consists of
advanced fabric technologies.
Liz explained that usually
the design comes first then,
armed with a list of
requirements for each garment, she
sources the right fabric for the job. It
could have waterproof properties or
one that wicks moisture away from
the skin but doesn’t allow body
temperature to fluctuate. The
emphasis is on durability, comfort,
wear and technical properties.
“Recent years have seen heavy
influences of country wear creep into
equestrian clothing, so good quality
Men’s
proline
Breeches
from
£59.95
tweeds have come back into fashion.
I’ve managed to source some superb
British tweeds, a dying industry
unfortunately, for our Spring/Summer
09 Collection.”
Liz is very proud to be supporting
British industry as over 40 per cent of
Equetech’s products are made in the
UK.
Cutting edge technology is evident
in the Equetech Pro Collection,
including breathable, stretchy
waterproof jodhpurs and breeches
which are machine washable as well
as heat regulating, water and
windproof.
Equetech also have a large
children’s range with the ever popular
punky ponies collection. For the tiny
rider the Dinky Jodhpurs can be
adjusted by four inches at the waist.
Punky Ponies Polo
from £13.95
Punky Ponies Stretch
Tee from £19.95
Punky Ponies Pull-on
Jodhpurs from £29.95
Westgate
Logo Hoody
Price: £50.50
Stradbroke
Reversible
Microfibre Gilet
Price: £67.50
here cannot be many clothing
brands as distinctive as
TPuffa.
The iconic quilted jackets
bought today are not dissimilar
to those purchased 30 years ago
– these days there is just more
variation in style and colour.
Tori Tomlin, brand manager believes
if a product works, why change it?
“The original Puffa concept is very
noticeable in many of our current
styles. An authentic Puffa has very
specific and distinctive quilting lines
and detailing which make it instantly
recognizable. For example jackets are
always split into 4 panels across and
5 down. Gilets have 8 panels across
and 5 down. The other key feature of a
Puffa is the angled pocket. We play
around with these key identifiers,
always asking ourselves ‘what makes
this Puffa?’”
Puffa wouldn’t be in business if it
wasn’t also a forward thinking brand.
Designers carefully monitor all areas
of fashion, from catwalk to high street
and their job is to bring in just the
right amount of fashionability
combined with quality and
performance. Tori explains, “Our
fashion references may take the form
of a ‘must-have’ colour, a trend for a
particular pattern, for example the
recent obsession designers have had
with plaids, tartans and checks, or
maybe the resurgence of a particular
Equi-Ads
involved in a slightly less active way.
“Either way they come to us for
reliable quality with a bit of fun
injected. Our best selling gilet is the
Stradbroke Reversible Gilet which is
a woman’s shaped style usually
featuring our trademark polka dot
prints.”
Hawstead
Competition Top
Price: £29.50
Kids Reversible Gilets
Price: £45.00
Snape Waterproof
Jacket Price: £95.50
Rushbrooke
Duster Coat
Price: £165.00
Thurston Polo
Shirt Price:
£29.50
The majority of this season’s
collection has been aimed at the
equestrian enthusiast; for the active
rider the Harling denim jodhpurs, the
Thurston polo, or the Westgate
hoody are highlights. If competing
the Hopton and Hawstead
competition tops, or simply working
in the yard or out and about at events
the Tunstall rugby shirt, Snape
waterproof jacket or Rushbrooke
duster coat all have their place.
Tori added, “We are very lucky to
have an extremely broad and loyal
customer base. Our kidswear is one
of the fastest growing sectors of the
business but equally important to us
are those that grew up with the brand
back in the 70’s and 80’s.”
Tori says a typical Puffa customer
is likely to be a regular rider owning
at least one horse, or someone who’s
children or grandchildren are riding
regularly and they themselves are
Watton Reflective
Gilet Price: £84.00
. April 2009
style of garment or clothing – macs
for example.”
Puffa began when the brand’s
founder army wife Penny Rogers
came up with the idea of creating
really warm clothing from actual
duvets. She began on her kitchen
table and sold the first Puffa jackets
at Tidworth Horse Trials.
For anybody who wants to add a bit
of bling to their wardrobe Katie
Price Equestrian is a must.
Diamante sparkles and lipstick pink
feature heavily in the former
glamour model’s range.
Despite being busy with other projects
Katie admits her first love is horses and it
seemed natural to bring out a range of
clothing and horse wear. “I set up KP
Equestrian last year as I wanted to liven up
equestrian clothing and bring fashion and
colour to the yard.
I’m a very ‘girlie girl’ so I wasn’t very
inspired by all the browns around. I’ve
always bought lots of my horse stuff from
Derby House so I thought I’d see if they were
interested in selling my range – and they were!”
Katie Price
KP Sweat
Hoodie from
£29.99 and
Joggers from
£24.99
KP Denim
Breeches
from £49.99
KP Rugby Shirt
(main photo)
from £34.99
The Spring/Summer range is Katie’s second
season in equine clothing and she has added
other colours to compliment her lipstick pink.
Her aim is to add glamour to stable yards and
to make good quality affordable clothing. “The
Spring/Summer range isn’t just pink. We’ve
added quite a lot more colour – a bright cobalt
blue, lime, yellow and a really rich navy. We’ve
added a children’s range which I’m really
excited about. Princess has just started riding
lessons so now she can be kitted out in KP
Equestrian too! We’ve got jodhpurs and
breeches – hipster ones so no one needs to roll
down their waistbands anymore!”
There is a lot of casual wear in the range
influenced by high street fashions. The velour
tracksuits can be worn at any time, but Katie
has also included traditional riding wear in her
collection such as gilets, jackets, jodhpurs and
breeches.
Katie’s equestrian clothing combines her love
of glamour and her passion for horses; she
hopes her new Spring/Summer
range will be as well received
as her inaugural autumn
collection. “I’d just like to
thank everyone in the horse
world for welcoming me, both
for KP equestrian and the
support I’ve had for my riding.
Everyone has been just
brilliant. I really appreciate that
and I hope that everyone likes
the new range as much as I
do.”
KP XC Zip Top with
Diamanti trim (above)
from £34.99
KP Blouson
Jacket from
£69.99
Authentic equestrian styles often influence high street fashion with the horsey mood and associated
looks reflecting top fashion brands.
With the high street offering fantastic
styles and bargains why not shop
online at EquestrianClearance.com to
match these offers for all your riding
and leisure attire?
Dedicated to providing top name
brands
at
reduced
prices,
EquestrianClearance.com are leading
the way in the fashion stakes. With a
wide range of equestrian styles
available, you will be able to find
something you love no matter what
your taste.
The clothing selection online boasts
some of this season’s hottest products
and latest trends, with leading brands
such as Harry Hall, Dublin, Caldene,
Mark Todd and Tottie available.
The website showcases the latest in
equestrian fashion with a wide
selection of jodhpurs, breeches, tops,
jumpers and jackets on offer.
Much of the leisure wear on line can
be matched with co-ordinating
garments and accessories and not
forgetting exceptional value for money
footwear.
EquestrianClearance.com
has
everything to help enhance your riding
experience from the very young to the
old, from the leisure rider to the
International rider, not to mention more
than just a few bargain prices.
For further information please visit
EquestrianClearance.com
(UV protective 50), breathable
competition shirts designed
for the Equestrian market.
Throughout the equestrian sports
world, competition and leisure riders
alike have been struggling to find
comfortable, flattering, fitted garments
to wear during the hot summer
months. When a cotton shirt just
doesn’t give you the freedom of
movement for jumping and the
comfort required for daily use….
….Core-Wear have a solution for
you and hope that before long every
rider will have the must have CoreWear shirt in their riding wardrobe.
- A comfortable roll neck in long or
short sleeve which can be worn fitted
or loosely and without any zips.
- As a stock shirt, on its own for
Show Jumping and as a XC shirt
under/and or over your body protector!
- The high roll neck means; stock
stays firmly in place without buttons,
gives a secure and comfortable feeling
around neck for going XC, can be used
with stock or neck supports without
chafing.
- Long body allows shirt to be kept
securely tucked in leaving a very tidy
appearance.
Short Sleeve: £27.50
Long Sleeve £35.50
We look forward to keeping you cool
this summer!
There Malvern, Cotswold,
Lambourne and Stockton coats are
best sellers, season after season, as
they have proven at keeping riders
warm, dry and protected either in the
yard or out in the drizzle and damp.
All the clothing has pockets galore
for storing treats, hoof picks and
gloves. The JM Lite range are
waterproof and breathable and the
garments are fully taped seamed.
Gerard McAuley sales director at
Jack Murphy said, “The garments
come in a handy drawstring bag,
perfect for keeping in the stable in
case you are suddenly caught out by
a change in the weather. They are
available in a wide range of colours
so riders are sure to find one to
match their numnahs. An equestrian
must have in the JM Lite range is the
waterproof trousers, an essential for
bath times or for keeping jodhpurs
clean before a competition.” All JM
Lite products can be attached to the
riders waist belt which makes it very
easy to carry and leaves the rider
hands free.
The designers also know the
benefits of layering, important for
riders doing a variety of jobs in a
variety of weathers; their jackets,
fleeces, soft shells and quilts are all
inter-changeable to keep riders at
just the right temperature whilst
looking casually smart on all
occasions.
permeation. The higher the Seal
number, the greater the level of
tolerance. We offer garments in Seal
2000, Seal 3000 and Seal 5000 that
meet and exceed the British Standard
(BS) levels for waterproof garments.“
Jack Murphy began as a small
family company in Skerries, North
Co. Dublin and over the past
25 years under the guidance
of Directors Michael Murphy
and Gerard McAuley the
company has grown into a
European and international
organisation. Gerard added,
“The Jack Murphy range of
clothing combines fashion
and functionality with our
own unique style. Each
season we introduce new and
innovative styles to our range.”
. April 2009
the freedom and fun of the
coast, the rugged beauty of the
Irish countryside, and the
famously ‘changeable’
weather!
Jack Murphy clothing appeals to a
wide variety of people who enjoy the
great outdoors. Gerard says the Jack
Murphy customer varies in shape,
size, age and sports interest, from
horse riders to sailors and dog
walkers to rugby players, “But we all
want to look our best and stay
Equi-Ads
ack Murphy’s spring summer
range, as illustrated by their
Jbrochure
is a true reflection of
Coney Ladies Jacket from £37.00
protected from the elements; they
want practical, affordable and good
quality garments that can be
versatile and long-lasting. “
A balance between protection
and comfort is key to the
designs. Their trade mark
“Seal” garments are fabrics
that have been laminated
and/or coated to provide
high levels of waterproof,
breathable and windproof
tolerances. “To put it simply, a
Seal 2000 garment can
withstand at least 2000mm of
water pressure and 2000gms
of water vapor per square
metre over a twenty-four hour
period without any water
Rossan
Lifestyle
from
£30.00
Dee Lifestyle from £53.00
SINCE 1922
Season after season we have been creating
traditional classics with a modern twist of
inspiration and innovation: stylish designs,
whatever the conditions and all with a twinkle
in our eye. Simple, really…
Jack Murphy Outdoor Ltd
Tel: 01768 867590
[email protected]
www.jackmurphy.co.uk
ohn Partridge is best
known for its jackets and
coats. They are classically
elegant and wearable for all
country pursuits. The new
range of wax cotton jackets
have been designed with a
modern twist. The wearer
looks stylish whether on
horseback or walking to a
country pub.
Nigel Calladine, chief executive
of John Partridge explained. “In
response to what our customers
wanted we changed the design of
our classic wax coats, the customer
wanted something sharper such as
the sweetheart jacket in vintage
finish. They are not just equestrian
based, but are appropriate for all
round living.”
J
Litchfield
Quilted
Microfibre
Jacket from
£69.99
Bowler
Short
Sleeved
Rugby
(main
photo)
from
£49.99
John Partridge has developed a
whole new range of waxed cottons
and colours. The new colours were
essential and include earth,
sandstorm, jet black, marine blue,
chilli red and grass green.
John Partridge is sold all across
Europe. All the wax and duffle coats
are manufactured in the UK
with fabrics sourced from just
two places, British Millerain
and Florence in Italy.
“70 per cent of our clients
are female, “Nigel added.
“This is great for us as
they buy more often
than men who like to
keep their old
favourites. Our coats
are very durable and
unconditionally
guaranteed,
basically what the
customer feels is
fair. We wouldn’t
be able to do this
if the coats were
made on the
cheap.” A life
time guarantee is
impressive and
clearly John
Partridge would
not still be in
JOHN PARTRIDGE
STAFFORDSHIRE. ENGL AND - GB
Tel: 01889 584438
www.johnpartridge.com
business if coats were being
returned on a regular basis.
The John Partridge look is
one of hard wearing durability
and it appeals to a new range
of customers – the under
21s.
“The country style
look is back in fashion.
It’s country clothing in the
broadest sense; the
equestrian lifestyle is much bigger
than just riding horses. We prefer
natural materials that age and look
better on day two than on day one.
They take on the shape of the
consumer and look like old friends.
Young people also want the same
thing and they have become new
customers for
us.”
John Partridge
products look better
the more they are
worn. They might be the
top end of the price
bracket, but at least that is
matched by quality and
in terms of longevity
you can’t say it is
not value for
money.
Sweetheart
Jacket in
Vintage
Finish
from £229
Sweetheart
Jacket
Vintage Feel
from £229
Equi-Ads
Wellibobs from £25.00
oules clothing has managed to bridge
the gap between equestrians and the
Jfashion
conscious public. They have
managed this by spending time with
their customers and understanding
what they look for in their clothing.
Georgina Kirby, Marketing Director said,
“Our roots remain in the countryside and
this remains at our heart and always will do.
Our country customers wanted beautiful,
practical clothing with a dollop of fashion.
So that’s what we do. We are where country
meets fashion. It keeps our customers happy and
it gives a nice dose of the countryside for a much
wider set of customers.”
Georgina says the Joules spring summer range
is their biggest and best yet. Although Joules is
not known as a technical brand, all products are
made to be practical and long lasting. “Our
blouson for example is a wind and waterproof
jacket which is lightly wadded to add enough
warmth for trotting up and cooler rides. As
always we have been inspired by the colourful
lives of our customers, with bold and colourful
prints and surprising bits of detailing on our new
polos, sweatshirts, wellies and wellibobs.”
The company was started in 1980 by Tom
Joule and his father Ian. When Tom designed
some pink flowery wellies they sold like hot
cakes and the rest as they say is history.
Current bestselling items include the Torino
jacket which reinvents the classic padded jacket
with bold colours and a patterned lining. The
women’s Zenena polo is a favourite this season
and each year Joules work hard to keep their
polos looking fresh. Georgina describes it as
having a touch of glamour with metallic buttons
and embroidery. “Our Wellibobs are also a huge
success. These mini wellies come in a selection
of really fun prints. They are spot on for nipping
out to the yard or taking the dog around the field.”
Cowdray sweatshirt £39
Beaufort vintage polo £39
Zenena
Polo Shirt
£35
For your nearest Joules stockist, please visit
www.joulesclothing.com or call 0845 606 6871
Welly Print £32
. April 2009
Where country meets fashion
Lucky Clover
Comp shirt
Adult sizes: £23.99
Child sizes: £8.99
Riders
Lightweight Gilet
Adult sizes:£37.99
Child sizes: £28.99
Lightweight
All weather Jacket
Adult sizes: £64.99
Child sizes: £41.99
Superlite 2.5 Layer
Jacket (below)
Adult sizes: £49.99
Hearty Hoody
Adult sizes:
£36.00
Child sizes:
RRP £23.00
Shield Polo
Adult sizes:
£29.99
Child sizes:
£10.99
Rockfish Riders has been on the
scene less than two years, but
their Rflex 360* range has
already become well established
in the equestrian market and is
synonymous with high quality
high visibility equestrian wear.
Jules Aldred is the owner and
Managing Director of Rockfish Riders.
She set the company up after
struggling to find suitable riding wear
for her children. “As a rider myself, I
was disappointed at the quality and
design on offer for kids and that was
the catalyst in creating Rockfish
Riders. Initially a children’s brand and
then by demand we went into ladies,
and most recently men’s wear. I felt
the offer could be much stronger and
much more design led combined with
quality fabrics.”
The spring summer range is based
on leisure styles with technical
elements involved in the construction
of the garment. The designs are
innovative, trend setting and use
exclusive trade mark fabrics. Jules
and her team pride themselves on
their attention to detail and the care
which goes into every product.
The company is currently working
on Rflex 360* for horses using the
latest fabrics and technology. Jules
said, “Rflex 360* is hugely popular
and an area we excel in. Our
production department is a hot house
on personal protective wear. Keeping
abreast of the latest fabrics and
technology is a full time job and our
production team have some of the
best garment technologists in the
country.”
Rflex 360* was born after a
development programme that lasted
two years and was created to upgrade
hi-vis and make it wearable
and flattering. Rockfish
Riders were
pioneering in
challenging the
design boundaries of
EN1150 certification.
These garments are
created using all the
very best compliant
materials on the market to
date and we have teamed
up with Reflexite, the
world’s leading reflective
tape company that
reflects more light
than any other
competitor in the
market place.
Jules believes a lot
of consumers do not
understand the difference between
substandard/none certificated hi-vis
which are currently available on the
market compared to EN1150
certificated hi-vis products. “The main
difference is that none certified hi-vis
does not have to meet any standards
and so quite often is not appropriately
made to keep you visibly safe. For
example, cheap fluorescent material
will dull down very quickly over a
limited amount of time hence not
giving you optimum visibility
compared to EN certified fluorescent.
This will guarantee the
wearer over longer
periods and also have
the correct amount of
reflective tape to keep
you visible to
oncoming traffic. Spring
and summer is just as
important to wear hi-vis
on our country roads as
any other time of year.”
Rockfish Riders
operates out of a
commercial farm in
Cornwall, Jules is
looking into all her
staff being able to
keep their horses on
site so they ride
directly after work.
“Whilst we are all
exceedingly passionate and focused
about what we do, it is important that
we all have a laugh and have an
upbeat atmosphere to work in.”
Equi-Ads
. April 2009
Riders Micro Fleece
Adult sizes: £35.00
Child sizes: £13.99
SPRING& SUMMER 2009
COLLECTIONOUT NOW
BADMINTON HORSE TRIALS 7TH-10TH MAY
ROCKFISH RIDERS CONCESSION STAND: 69
COLNE SADDLERY
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LONG DISTANCE VISIBIL
80% OF
CAN LOSE AS MUCH AS
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rockfishriders.com
Equi-Style
Summary
It’s clear to see with so much choice on the
market there is no excuse not to look good
in the saddle. Riders can be fashionably
dressed without compromising on quality
or technical detail. The unpredictable
British weather has provided equine
clothing designers with a challenge they
have more than answered – to the benefit
of horse riders everywhere.