Darrell Merschak, Tekno Telecom

The Importance of
Network Traffic
Monitoring to
Maximize Revenue
and Profits for
Current and NGN
Networks
NAB Show
April 18-23, 2009
LasVegas, NV
Maximizing SS7 & Next Generation Networks
Who Is Tekno Telecom?
The Company
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Profitable Corporation with Zero debt
In business 40 years
Network Management Experts
Specializing at monitoring and extracting data from networks
and turning it into valuable information
Over 130 + customers in North America and Internationally
14 patents awarded and more pending
Customer & market driven – 10,000 systems sold and installed
Fast & Agile development with no corporate bureaucracy
Focuses on SS7 & IP with xCDR generation and reporting for
Network Monitoring & Revenue Assurance Functions
Most recent product introduction – NetInterConnect – SS7
feeds to CABS (Carrier Access Billing) systems.
Maximizing SS7 & Next Generation Networks
Why should Network Monitoring
Technology be important to You?
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Telecom carriers with unprotected legacy TDM networks are
experiencing network traffic revenue losses as high as 45%.
Key billing fields such as CPN, CIC, OCN, traffic originator are
missing or damaged in the switch CDRs (Call Detail Records).
If your carrier partner or service delivery agent cannot
adequately monitor, identify, and measure network traffic then
you and your carrier agent or partner will not receive revenue for
the services or content that you deliver to their network or
subscribers.
Your content can be stolen and mass delivered by an
unscrupulous carriers to subscribers or end users with no
compensation to you.
In the near future content will be increasingly delivered to
multiple carriers, multiple carrier network types and topologies,
multiple switch/router vendors, and switch/router technologies.
Network monitoring will be required to obtain service
revenue/QoS (Quality of Service).
Maximizing SS7 & Next Generation Networks
Background: Telecom Inter-Carrier Billing
Major Causes of Lost Revenue…
• Phantom Traffic
• Traffic terminating on your network without compensation
• Information required for billing cannot be determined
• Switch billing CDRs (Call Detail Records) are damaged, this may
or may not be intentional due to myriad of switch vendors and
introduction of new switch technologies (e.g., IP softswitch)
• By-Pass Traffic
• Access traffic terminating on your network without compensation
• Traffic is disguised to appear to be a local call
• Is intentional to avoid access charges
• Internal Problems – Switch vs Billing System
• Switch/Trunking errors, Switch Translation Table errors
• Outdated dial plan data
• Switch CDR and Exchange Data Mediation Issues
• Faulty Business Logic, etc.
Maximizing SS7 & Next Generation Networks
How many Telecom Switch Revenue Leaks are there?
Switch too
busy to
generate
CDR’s
Billing turned
off for Trunk
Group
Direct Trunk Reduce
Tandem Cost
Toll Bypass
Access
ISP
Traffic
Wireless - Bill
on MTA – all
calls local?
Avoidance
Data Base
Dips
Capital $
Avoidance
No
Intercarrier
Agreement
Dipper of
Last Resort
Network
Optimization
Maximizing SS7 & Next Generation Networks
Phantom
Traffic
Multiple
Systems
involved in
Billing
Fraud
VOIP
Solution: Carriers use Signaling Network SS7 CDRs
Maximizing SS7 & Next Generation Networks
Solution: Carriers Use SS7 CDRs & SIP xDRs
Maximizing SS7 & Next Generation Networks
How Carriers use SS7 CDRs to solve the
problems of Phantom, ByPass, Unidentified
Network Traffic, etc.
Inter-Carrier
Billing
Revenue
Assurance
Global Call
Trace
To recover revenue carriers should use SS7 CDRs to:
• Monitor Network Traffic – Track all traffic using SS7
CDRs. Use SS7 CDRs as an independent data source to
track all inbound and outbound network traffic.
• Measure Network Traffic – How big is the problem? Use
SS7 CDRs to properly jurisdictionalize all network traffic.
• Manage Network Traffic – What to do about problem?
Use SS7 CDRs to identify and isolate lost traffic for
billing.
• Monetize Network Traffic – What steps to recover
revenue? Properly rate and invoice all lost traffic for
billing.
Maximizing SS7 & Next Generation Networks
Protocol
Analysis
Quality of
Service
SS7 to AMA
Compare
Troubleshooting
Fraud
Reciprocal
Compensation
Maintenance
Traffic
Engineering
Billing
Capacity
Management
Importance of Network Monitoring Technology
Next Generation Networks
As a Telecom manager everyday you swim in a sea of risky waters. Your Company's survival depends on your
knowledge of what is lurking below the surface in your network. New advanced network technologies and
protocols will bring to your Company new opportunities and new threats.
Maximizing SS7 & Next Generation Networks
Importance of Network MonitoringTechnology
Next Generation Networks
PACKET TRANSMISSION SERVICES:
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IPTV
IP Telephony technology - Internet video, movies on demand, etc.
VOIP
Other telephone packet transmission technology services – SMS, etc.
IP transmission networks
Content - full motion video and movies to the PC (personal computer)
Cellular telephones – LTE – video conference calls, full motion video, etc.
PACKET TRANSMISSION PROTOCOLS:
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FRAME RELAY
ATM
IMS
SIPt, SIPe, SIGTRAN
H248
H323
DIAMETER
COPS
M2UA, M3UA
LTE and WiMax
Maximizing SS7 & Next Generation Networks
Importance of Network MonitoringTechnology
NGN VOIP - Access Charge Avoidance – TDM ByPass!
Maximizing SS7 & Next Generation Networks
Importance of Network Monitoring Technology
Maximizing SS7 & Next Generation Networks
Importance of Network Monitoring Technology
Network traffic monitoring technology facilitates secure distribution
and ensures complete billed revenue to all interconnection partners.
Cellular
or
ISP
Content
Provider
Maximizing SS7 & Next Generation Networks
ILEC
or
CLEC
Importance of Network Monitoring Technolgy
Next Generation Networks
APPLICATIONS
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Samsung To Offer Full Movie Downloads
By Dianne See Morrison - Wed 18 Mar 2009 05:01 PM PST
Samsung has launched a full-length movie download store that will allow
consumers to purchase movies and TV shows, a move that the world’s
second largest handset maker hopes will help them sell more devices. The
store, which initially launches in the UK, and will be rolled out across Europe in
stages, debuted with 10,000 movies and television shows to buy to own, or
to rent for a 24 hour period, including blockbusters from Hollywood studios
Warner Bros., Paramount, and Universal, as well as content from
independent distributors. “Download to own” costs between £6.99 ($9.95) and
£16.99 ($24.23) depending on the title, while a 24 hour rental costs between
£2.49 ($3.55) and £3.99 ($5.69). Both services will gives users a PC version
and a version especially formatted for mobile. The store will initially be
available on Samsung’s flagship phone the Tocco Ultra Edition—which is also its
best selling device in the UK, and will be rolled out to more models in the
upcoming months. Samsung’s ultimate goal, however, is to give consumers
access to their movie store on any of its electronic devices that are IPenabled, including its notebooks, music players and televisions.
Maximizing SS7 & Next Generation Networks
Importance of Network Monitoring Technolgy
Next Generation Networks
APPLICATIONS
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DoCoMo Demos Mobile Downloads at 120Mbps Using LTE Test
Network
-Fujitsu has announced that, in collaboration with NTT DoCoMo,
they have conducted successful field testing for LongLong-term Evolution
(LTE), using 4x4 MIMO technology. The testing took place in the
Special Ubiquitous Zone, an area of the northern Japanese city of
Sapporo in Hokkaido, designated by the Ministry of Internal Affairs
and Communications in 2008 as a wireless communications testing
area, and used prototypes of the wireless LTE base stations
developed jointly by NTT DoCoMo, Fujitsu and Fujitsu Laboratories
which, with the use of MIMO technology, resulted in high-speed
wireless transmissions in the range of 120 Mbps (using 10 MHz
bandwidth) in Sapporo’s urban environment.
Maximizing SS7 & Next Generation Networks
SS7 & SIP NGN Network Monitoring Equipment
SIP
Sigtran
M2PA
Next Gen
Soft
Switch
IP
M3UA
BIC
MGCP
Remote
Desktop
CDR
STP
MSU
STP
SS7
SP
PSTN
WAN
ATM
STP
SIP
Sigtran
M2PA
IP
M3UA
BIC
MGCP
STP
Next Gen
Soft
Switch
Customer
Support
Network
Operations
Carrier
Access
Maximizing SS7 & Next Generation Networks
Revenue Engineering
Assurance
Other
(Fraud)
Network Monitoring of SS7 & IP networks
for content billing data in CDR & xDR format
Maximizing SS7 & Next Generation Networks
ASP service bureau billing data processing of
content billing data in CDR & xDR format
Relational
Daily View
Logs
Call
Duration
Daily MOU
Customer
Switch
OPC/DPC
Maximizing SS7 & Next Generation Networks
Database
Direction
Summary
&
Detail
Failure
Reporting
Monthly
Call with
LATA
In/Out
TG Usage
etc…
Advantages of Network Monitoring Technology
Definitive Standard for billing CDR accuracy: SS7 ISUP CDRs
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– SS7 CDRS are an independent billing data source.
– SS7 CDRs contain more information than switch CDRs.
– SS7 CDRs are switch independent or switch agnostic.
– SS7 CDRs are not subject to damage/manipulation like switch.
– SS7 CDRs are not mediated eliminating another problem source.
– SS7 CDRs contain all parameters that are in the actual network.
– SS7 CDRs can assist in the tracking of Phantom and ByPass.
Vehicle to prevent network traffic fraud and lost revenue in real time.
Vehicle for inter-carrier billing (CABS) to augment/enhance/replace
switch billing data with superior SS7 to completely bill all revenues.
Vehicle for known certainty when to negotiate Interconnection contracts,
Reciprocal Compensation. The right contract with the right partner!
Vehicle for accurate End User billing.
Vehicle for correct PIU/PLU (percent interstate or local) percentages.
Vehicle to track LNP (local number portability) dips.
Vehicle to track and measure wireless network traffic.
Vehicle to identify network traffic from all network types and/or sources.
Maximizing SS7 & Next Generation Networks
Network Monitoring Technology: Best of Breed
What to look for:
“The best and most precise SS7 probe systems are based on a
hardware platform system designed for internal correlation of SS7
data.”
On board intelligent program software with algorithms that process SS7 call
data in real time in nano-second intervals.
Non-Performance Impact on Switch or STP.
Topology and methods that derive accurate reporting & billing information
that are Carrier Grade and scalable.
Analyzes every single call and transaction into a success or failure.
Pre-Correlated & Bi-Directional CDRs Generated for all Complete &
Incompleted Calls including SNM messages for network sanity.
Maximizing SS7 & Next Generation Networks
Network Monitoring Technology: Best of Breed
What to look for:
Multiple CDRs for Same Call or transaction (Different Needs: Billing,
Network Ops, Fraud, Marketing, SS7 to AMA compare, etc...).
High capacity processing (not just sampling or sniffing).
No Mediation Devices Required.
Ability to generate Standard file formats (CSV).
Monitoring & Alarming of Probe Internals/Externals.
Imbedded alarming and reporting to monitor the internals with direct feeds
to back end applications.
NEBS Compliant/Carrier Grade.
Maximizing SS7 & Next Generation Networks
Tekno Telecom Network MonitoringTechnology
Maximizing SS7 & Next Generation Networks