planbook - The Province

Transcription

Contact us – connect with your customers
For advertising information:
For advertising information:
Suite 1 - 200 Granville Street
Vancouver, BC V6C 3N3
Phone: (604) 605-2478
Phone: (604) 605-2478
www.png.canwest.com
www.png.canwest.com
www.vancouversun.com
www.working.com
www.connecting.com
www.remembering.ca
www.driving.ca
www.celebrating.com
www.canada.com/classifieds
www.canada.com
www.househunting.ca
www.theprovince.com
www.contractors.com
pacific newspaper group
2009 a d v e r t i s i n g p l a n b o o k
2009
planbook
advertising
pacific newspaper group | A CANWEST COMPANY | www.png.canwest.com
vancouversun.com | theprovince.com
Section A – The metro Vancouver
Marketplace
4
The Metro Vancouver Marketplace
New connections mean growth
The people of Metro Vancouver
Readership Update
4
6
8
10
Section B – Editorial Products
12
The Vancouver Sun
The Vancouver Sun Reader Profile
Daily sections in The Vancouver Sun
Daily online @ vancouversun.com
Day specific in The Vancouver Sun
The Province
The Province Reader Profile
Daily sections in The Province
Daily online @ theprovince.com
Day specific in The Province
14
15
16
17
18
20
21
22
23
24
Section C – Advertising opportunities
27
Gatefold & Banner Wrap
28
Section Front Banners
29
Premium Positions
30
Ad Through Editorial & Flexform
31
Island Ads
32
Editorial Adjacency
33
Creative Executions
34-35
Online Opportunities
36
Why Advertise Online
37
Non-Traditional Online Ad Opportunities 38
Custom Online Ad Opportunities
39
Print & targeting Opportunities
40
Classifieds
40
The Digital Newspapers, Global TV
41
Preprinted Inserts, Front page stickers,
Belly Bands,Tag Alongs, Polybags 42
Promotions, Complimentary Subscription
Sponsorship, Newspaper in Education
Programs
43
Corporate Community Programs
44
Contests & Sampling Programs
45
Advertorial
46
Magazines
47
Special Features Calendar
48
Section D – Planning Calendar
49
Section E – Mechanical Specifications
75
Electronic File Submission
Example Ad Sizes
Colour Specification
Colour Chart
75
76
78
79
Section F – Contacts
80
Editorial Contacts
Attention-Gettting Press Releases
Advertising Contacts
80
81
82
Contained Emblem
for Canwest use.
Updated: Sept. 09.08
Welcome
Use only these versions of the emblem for all material.
•
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Use at 100% or larger
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“Nothing endures
but change.”
These were wise words spoken by Heraclitus. And they are
even more prescient given that he lived between 540 BC and
480 BC.
2008 was a year of exciting change for The Vancouver Sun
and The Province. We asked consumers what they want in
our papers and on our websites and we responded to that
feedback with an increased focus on local news, ramped up
sports coverage and improved lifestyle content. All these
changes were then marketed to Vancouver through an
impactful multimedia marketing campaign.
On December 1st, we refreshed our Vancouver Sun and
Province websites to make them more colourful, dynamic, and
easy to read. Not only will you find richer content across a wide
range of news and information, you’ll be invited to join our
lively community of commentators.
And perhaps most exciting of all, we announced that we are
the Official Regional Newspaper Publisher for Vancouver 2010.
We know that you can’t truly watch or simply read about the
Games – they are something that you feel. At The Vancouver
Sun and The Province, we’re honoured, committed, and –
above all – ready to bring the Vancouver 2010 Olympic and
Paralympic Winter Games to life. We invite you to join us. And
truly experience them.
Min. 22mm
All positive colour uses.
Min. 12mm
Small space use except
for business cards
8mm wide only
Business cards only
Kevin Bent
Brandon Grosvenor
President and Publisher
Vice President
Advertising Sales
A DIVISION OF
CANWEST PUBLISHING INC.
A DIVISION OF
DIVISIONS OF
Min. 45mm
DIVISIONS OF
Min. 4
2009 ADVERTISING PLANBOOK
Marketplace
Metro Vancouver
“Without question it may be said of Vancouver that her position,
geographically, is imperial to a degree, that her possibilities are
enormous, and that with but a feeble stretch of the imagination
those possibilities might wisely be deemed certainties.”
A.N. Homer, The Imperial Highway (1912)
Economy
Fortunately for Vancouver, hosting the Vancouver 2010
Winter Olympic and Paralympic Games is providing
an economic cushion not felt in the rest of the country.
While housing prices have dropped, affordability in
Metro Vancouver is improving, shifting from a seller’s
market to a buyer’s market.
B.C.’s economy has diversified over time. Once heavily
reliant on abundant natural resources, key economic
growth now comes from service industries, high tech,
film, television and video game production, all of which
benefit from a lower Canadian dollar.
Retail
New retail is springing up everywhere. Canadian Tire,
Home Depot, London Drugs, Best Buy and Homesense
have all opened new locations in the Cambie corridor,
in eager anticipation of the completion of the Canada
Line. Strong U.S. retailers, such as Abercrombie & Fitch
and Hollister, continue to enter the market. Grocery
stores are expanding where population growth is strong.
Vancouver’s Ecodensity model works well for retail,
encouraging dense population and strong foot traffic.
Lifestyle centres will house 67 per cent of new retail in
Vancouver – extremely strong compared to Montreal’s
30 per cent and Calgary’s 40 per cent.
Tourism
Visitors are attracted in droves to Vancouver’s mild
climate (with only two days per year on average below
-10 degrees C); beautiful scenery, such as Stanley Park
and the North Shore mountains; 18 km of beaches; and
all the attractions, amenities, world class dining and
shopping that goes with it. With a ranking as one of the
most beautiful cities in the world – who wouldn’t want to
vacation here?
The Port of Vancouver is home to one of the world’s
most popular cruises. From May to September, more
than 900,000 passengers embark on one of 275 sailings
to Alaska.
Vancouver and Whistler will host over 17 major international sporting events in 2009. Athletes and their
families, coaches and fans from across the globe will
descend into our cities as the 2010 Winter Games
venues face vigourous testing. This summer, The World
Police and Fire Games, a spectacular international sport
competition, will see police officers, firefighters, customs
and correction officers from around the world competing
in 65 sporting events. Our papers will be reporting from
each of these events. All these audiences will be turning
to us to hear the results of their teams and the stories of
these spectacular world class events.
4
Marketplace
New Connections Mean Growth
Transit use in Greater Vancouver has gone up – a
good thing with the population projected to grow
by 450,000 during the next 10 years, reaching more
than three million by 2021. With that in mind, the
Canada Line was created, adding the equivalent of
10 road lanes in the downtown Vancouver/Richmond
corridor. The use of public transit among workers
increased five percentage points to 16.5 per cent
in 2006. Vancouver still lags significantly behind
Toronto at 22 per cent, but the gap is closing.
Outlying municipalities are experiencing a growth
in jobs, which will result in a decrease in
commuting distances, as workplaces will be closer
to peoples’ homes.
As the second busiest airport in Canada, YVR welcomes 17.5 million people through their gates each
year. As an official supplier to Vancouver 2010, YVR
will be the first and last impression for the thousands
of athletes, officials, media and visitors.
The spectacular Sea to Sky Highway, which literally starts at the ocean and takes motorists up into
the mountains at Whistler, has seen significant
improvements. Once a “white knuckle” drive, it will
welcome the world in 2010 with improved safety,
reliability and capacity.
Average week audience
More businesses are springing up along major transit
lines, as seen in the Metrotown area and along the
Millennium line of the SkyTrain in Burnaby. Millennium
Water, Vancouver’s largest waterfront community and
home to the Olympic Village Vancouver, is well positioned between two Skytrain stations – Canada Line
on one side and Science World on the other.
north
shore
69%
vancouver
66%
6
69%
burnaby /
new westminster
65%
RICHMOND/SOUTH DELTA
71%
north east
sector
south east
sector
68%
Source: NADbank 2007 in print and online
Marketplace
Lifestyle
The People of Metro Vancouver
More than 2.2 million people call Metro Vancouver
home, with a surprisingly small minority actually having
been born here. Because of the warm climate and the
beautiful location, Vancouver attracts residents from
not only other parts of Canada but all over the world
– probably because it is always ranked as one of the
three most livable cities in the world.
The visible minority makes up 42 per cent of the population. Eighteen per cent of the multicultural population is made up of Chinese and 10 per cent is South
Asian. China and India continue to be the number
one and two top countries for emigration to Vancouver. The Vancouver Sun is the leading English daily
newspaper for Chinese Canadians and The Province is
the leading English daily newspaper for South Asians in
Vancouver. In combination, in the average week, The
Vancouver Sun and The Province reach 50 per cent of
Metro Vancouver adults whose mother tongue is Chinese and 48 per cent whose mother tongue is a South
Asian language.
Vancouverites enjoy an active, healthy lifestyle and
have the lowest smoking and obesity rates in all of
Canada. The easy access to the outdoors helps promote this lifestyle. And The Vancouver Sun and The
Province reach the majority of active people:
79%of canoeists/kayakers
76%of downhill skiers
76%of adults who play baseball
75%of cross country skiers
74%of golfers
73%of adults who attend BC Lions games
73%of joggers
73%of hikers/backpackers
73%of people who attend
Canucks and Giants games
72%of adults who skate
71%of adults who fish
71%of adults who go camping
71%of soccer players
71%of boaters
70%of adults who exercise at home
70%of bike riders
69%of adults who swim
69%of walkers
68%of snowboarders
68%of hockey players
67%of adults who exercise at a fitness club
66%of adults who snowmobile
88
For those who enjoy just having fun, an evening
out, a quiet time in the garden or something more
cultured, The Vancouver Sun and The Province, in
print and online, have this audience covered as well:
73%of adults who visit art galleries
72%of adults who go to casinos
72%of gourmet cooks
71%of adults who attend live theatre
71%who attend rock/pop concerts
71%of adults who go clubbing
70%of movie goers
70%of adults who enjoy fine restaurant dining
70%of gardeners
69%of adults who attend classical music concerts
69%who attend jazz concerts/festivals
68%of adults who enjoy photography
66%of adults who go to the ballet
66%of adults who go to the spa
Source: NADbank 2007 average week, in print and online
Marketplace
2008 Readership Update
2008 Online Audience
1,300,000
1,200,000
Read yesterday
1,000,000
900,000
100,000
0
8%
Globe & Mail *
200,000
13%
National POST*
300,000
the province *
400,000
23% 22%
vancouver sun *
500,000
Metro *
600,000
24hours *
700,000
sun and province combined *
40%
800,000
4%
4%
sun and province PRINT & ONLINE COMBINED**
1,100,000
Weekly
1,230,300
Readers each week!
66 per cent of all Metro
Vancouver adults read
The Vancouver Sun or
The Province in print
or online every week!
NADbank 2007/08
Most Popular Websites are ‘News’ Sites
• 597,000 unique visitors
to VancouverSun.com
50% visit News sites at least a few times a week
• Over 9.7 million monthly page views
Profile of an online reader
• 9% are 18-24
• 17% are 25-34
• 37% are 35-49
• 22% are 45-54
• 18% are 55+
• 44% have a household income
more than $60K
Vancouver Sun
exclusive readers
341,000
Gaming
Sports
Sports
News
Educational
Educational
Technology
Online Social Networks
Technology
Music
Gaming
Websites
Music By Friends Or Family
Sports
• 41% have kids in the home
Advice Websites
Websites By Friends Or Family
Educational
Photo Websites
Technology
Advice Websites
Music
Send Or Receive Email
Monday – Thursday
165,182
435,200
Saturday
207,697
462,300
Print 6 Day Cume
794,400
Online Weekly Readers
148,700
Total Print & Online Weekly Readers
845,400
The Province
TheProvince.com
Movies
Used A Search
Engine Or Family
Websites
By Friends
• 446,000 unique visitors
to TheProvince.com
SendNews
Or Receive
Email
Visit
Or Info Websites
Photo Websites
• Over 8.9 million monthly page views
Profile of an online reader
• 14% are 18-24
Conduct
One-third
of Canadians visit Online Newspapers
Used A Online
SearchBanking
Engine
Advice Websites
33%
visit Msg
them
at least
a few
times a week
Use Instant
To Chat
W/friends,
Family
Visit News Or Info Websites
Movies
Visited A Newspaper Website
Conduct Online Banking
Send To
OrRadio
Receive
Listen
OverEmail
The Internet
Use Instant Msg To Chat W/friends, Family
• 18% are 25-34
Play
Games
OnlineEngine
Vs/ People Unknown
Used
A Search
• 40% are 35-49
Visited A Blog
Visit News Or Info Websites
Monday – Friday
142,955
415,300
• 19% are 45-54
Listen
Radio Over The Internet
Click
OnTo
Advertisements
Sunday
176,922
388,400
• 14% are 55+
Visited
A Magazine
Online
Play Games
Online
Vs/ People Unknown
Print 6 Day Cume
809,500
Play Games Online Vs. Friends
97,700
• 43% have a household income
more than $60K
Total Weekly Readers
844,300
• 46% are male and 54% are female
Click On Advertisements
Listen To Radio Over The Internet
• 43% have kids in the home
Visited A Magazine Online
Play Games Online Vs/ People Unknown
Source: ComScore, Inc., Total Canada, October 2008
Omniture Site Catalyst, October 2008
Visited A Blog
Vancouver Sun/Province
Source: NADbank
2007/2008 average weekday
Gaming
Movies
The Vancouver SunCirculationReadership
Read both
108,300
Online
Networks
OnlineSocial
Social
Networks
Photo Websites
*NADbank 2007/08 read yesterday
The Province
exclusive readers
305,600
News
News
• 50% are male and 50% are female
print &
online
circulation and readership
Monday - Friday
308,137
740,800
Weekends
384,619
685,100
Print 6 Day Cume
1,175,000
201,400
Total Weekly Readers
1,230,300
Sources: Circulation: Audit Bureau of Circulations for twelve months ended
December 31, 2007
Readership: NADbank 2007/08 Base: 1,864,400 Greater Vancouver Adults Age 18+,
*UNDUPLICATED
10
VancouverSun.com
Conduct Online Banking
Use Instant Msg To Chat W/friends, Family
Visited A Blog
Click On Advertisements
Visited A Magazine Online
Editorial Products
Editorial Integrity
With the proliferation of news sources today, newspapers are still the
most credible environment for advertising. We are the newspapers of
record in British Columbia, delivering stories that have an impact, are
balanced and most of all, trustworthy.
When asked, “to what extent do you trust the following forms of
advertising” 71 per cent of Canadians responded that they trusted
newspapers, second only to word of mouth. So place your advertising
where it will receive the benefit of a credible editorial environment.
Source: Nielson Global Online Survey
12
The Vancouver Sun
845,400 48% 52% 28% 24%
Content
is Crucial
TOTAL WEEKLY
READERSHIP
$81,839 49%
More in-depth coverage
than ever before
average
household
income
In October 2008, following extensive
reader consultation, The Vancouver Sun
introduced a number of changes to its
format. The immediate response was
both overwhelming and enthusiastic:
Readers loved it.
• The print product is reinforced as the
place for depth, context and analysis,
while vancouversun.com gets a
greater role in breaking the news.
• Quality over quantity – meaning our
superb stable of columnists is getting
an even higher profile.
To address demand from busy readers – and that’s everybody – the paper
is taking a more visual approach to
stories as well as adding more news
summaries.
Patricia Graham
Editor in Chief, The Vancouver Sun
age 35-49
senior
managers &
professionals
44% 76% 33%
university
graduates
home
owners
Profile of a
Vancouver Sun Reader:
Delivering.
Inspiring.
Stories.
Vancouver and Whistler are hosting the world in
2010. We’ll be there, sharing the news of what
it takes to bring the 2010 Winter Games dream
to life. But the story isn’t just about the 27 days
of the games – it’s about our city and how this
event has changed us forever.
The Vancouver Sun has been there every step
of the way – from the bid to the win to the
event planning, we’ve been delivering in-depth
2010 content for our readers, whatever their
interest.
In the final year before the 2010 Winter
Games, The Vancouver Sun team will report
on a variety of angles: from the business of
the Games; winter sports; athletes; arts and
culture with the Cultural Olympiad; technology
required to deliver the games and ultimately,
the legacies. Our award winning team of writers Gary Kingston, Jeff Lee and Cam Cole are
among the dozens of journalists who will deliver
provocative and informative opinions along
with balanced, in-depth news and sports coverage of the 2010 Winter Games. Altogether,
we’ll deliver the inspiring stories of the Games.
14
household
income
$75k plus
female
adults with
children at home
Source: nadbank 2007/08 average week in print and online
But the refreshed newspaper was just
the start. Further exciting changes are
being planned for 2009. Some of the
key changes already unveiled:
• International and national news now
in the B section, with local news
moved to the A section.
male
Vancouver Sun readers are an upscale audience.
They enjoy a higher than average income, own their own home and have
older teenagers in the home. They
continue to increase their investment
in their home by renovating, decorating and landscaping. They enjoy
the finer things in life such as fine
wine, travel, golfing and gardening.
And they’re outgoing, attending live
theatre, restaurants and movies on a
regular basis.
It stands to reason that the more
educated you are, the higher your
income will be. Forty-four per cent
of Vancouver Sun readers have a
university degree, and an average household income of $81,839
per year, significantly higher than
the market average. With 76 per
cent of them owning their own
home, Vancouver Sun readers have
an investment that has increased
significantly over the past year. This
means that Vancouver Sun readers
have considerable equity, translating
into buying power.
Source: NADbank 2007/2008, average week in
print and online
average time
spent reading
39 minutes
Mon - Fri
56 minutes
Saturday
The Vancouver Sun
Daily Sections in Paper
Daily Online
@ www.vancouversun.com
The Front Section
Westcoast News is now in the front section, giving local news the coverage it
deserves. Our award-winning reporters and columnists file stories to these pages
every day giving unique analysis of important events and trends. A mix of in-depth
reports and topical briefings rounds out the section. In their busy lives, Sun readers
find much here that has real value.
Canada & World
Readers told us they want their daily
newspaper to tell them not just what
happened, but why it happened. We
listened. That’s why the Canada &
World section features unique expert
interpretation of the day’s major
stories. Getting an edge in the highly
competitive media landscape required
delivering a comprehensive package of
international and national news, all in
lively packaging with our unique West
Coast perspective.
Arts & life
Pick any day of the week and our culture
and lifestyles sections have it covered
with flair and insight. From Monday’s
Health, Style on Tuesday, Food on
Wednesday, West Coast Life on Thursday, Movies on Friday, and the Weekend Mix on Saturdays, Arts & Life has
everything you need to know, see, hear,
taste and explore in B.C. and around the
world.
Sports
BusinessBC
Our locally focused business section is
devoted to work, money and enterprise in
British Columbia. A team of experienced
business writers untangles complex
events for ordinary readers while ensuring
that the BusinessBC section is the first
thing opinion makers reach for in the
morning. Adding daily pages from the
Financial Post Tuesday to Saturday has
brought additional attention to business
trends and personal finance.
16
Whether on the ice, in a stadium, or at a
field, our team of top-notch sports journalists is there, bringing you more than
just the score. In response to reader
demand, top columnists and reporters
have been joined by writers who will
focus on sports personalities and the
business of sports.
The Vancouver Sun’s website is the largest,
most robust B.C.-based online news and
information outlet. Our newsroom breaks
news online first and posts local and non-local
content to the Internet all day long, seven
days a week. You can sign up for breaking
news alerts to be emailed directly to you.
But the site isn’t simply text. You’ll find Suncreated videos and photo galleries, blogs,
podcasts, audio files, interactive features and
multi-media presentations, as well as Global
BC video, movie trailers, maps, guides, TV
listings, weather forecasts, BC Ferries information and your daily horoscope – in short,
everything you need to plan your day.
You can check the value of your stock portfolio and the traffic on your commuter route.
You can enter a contest or send a letter to the
editor.
We are also increasingly interactive. You can
help assign a story to a reporter, send us
video and tips, vote on which comic strip we
should add, discuss news with our journalists and newsmakers and watch our editorial
board interview a visiting dignitary.
More web pages are being dedicated to science and technology, health, movies, music
and more.
If all the content from our site was to be
printed in our newspaper, The Vancouver Sun
would be hundreds of pages each day. And
we will only get larger.
The Vancouver Sun
Day Specific in The Vancouver Sun
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
Health: Every Monday with
Health, Arts & Life flexes its
muscle and pulls together all the
right ingredients for living the
healthy life.
Style: It’s Style day as Sun
writers give you the new looks,
the latest designers and those
secret finds that make every
outfit work. Reviews of the latest
CDs on the same day as their
release put an insightful spin on
new tunes.
Food: Every Wednesday in Arts
& Life, get cooking with our
kitchen-tested Food section.
Whip up delectable recipes and
take tasty adventures with local
chefs such as Karen Barnaby.
The diversity of the Lower
Mainland’s extraordinary food
scene is well served by monthly
contributions by experts Meeru
Dhalwala and Nathan Fong.
Westcoast Life: The Lower
Mainland’s essential weekly
arts and entertainment guide,
Westcoast Life, is packed with
previews, reviews and interviews
of the latest theatre, films,
dance, restaurants, galleries,
spas and music. The Calendar
feature is a two-week planner
that is further aided by current
and comprehensive in-depth
listings.
Westcoast News: The weekly
Road to 2010 page reflects the
Sun’s commitment to being
the leading paper covering key
developments relating to the
2010 Winter Games.
Editorial: A bumper crop of
readers’ letters reflecting the
Sun’s status as the forum of
choice on issues that hit home
in B.C.
BusinessBC: In recognition of
the West Coast’s important links
with Asia, the day’s business
section is mainly devoted to
news, analysis and features
on the region. Jonathan
Manthorpe’s column sets the
standard for North American
coverage of Asian affairs.
Travel: A one-stop getaway hub
to aid readers in planning their
travel.
West Coast News: Readerfavourite columnist Pete
McMartin hits close to home
with his inimitable wit and timely
insights.
In BusinessBC, Wednesday
is Small Business day with
a one-page feature on
entrepreneurship. David Baines
weighs in with his crowd-drawing
column on financial affairs.
You’ll love
our deeper look
at the news.
provided you’re not a criminal.
18
FRIDAY
Movies: If you love movies or if
you want to know what’s just out,
Arts & Life is the place for you
on Fridays. Cultural and lifestyle
news is here, but the main focus
is the silver screen.
Top notch movie reviews, big
star interviews and news about
Hollywood, Bollywood, the indie
scene, the latest DVDs, and
everything in between.
At Home: Your home is your
castle and At Home is all about
flying the decorating and
design flag. Every week we take
you inside some of the most
beautiful and ambitious homes
around. Gardening guru Steve
Whysall is a perennial favourite.
Plus the latest trends, gadgets,
and shopping·
BusinessBC: Smart Money
explores personal finance.
Driving: The latest in auto
news, trends and products. Plus,
weekly reviews on the hottest
models on the road.
TV Times: The weekly pullout
that devoted television watchers
turn to.
SATURDAY
Every section has a Weekend
Extra, an in-depth, captivating
feature going deep into a topic
of current interest.
Arts & Life: Look here for
ground-breaking cover stories,
the latest galleries in Viewfinder,
and a diverse Music page. Wine
columnist Anthony Gismondi’s
Eat/Drink page is a guide
to the good life, pairing his
drinking choices with appealing
recipes and offering savvy wine
shoppers clip-and-use buying
advice.
Travel: A strong draw for the
region’s travel-smart consumers,
thanks to a compelling mix of
destination articles.
Weekend Review: Thoughtful,
informative and entertaining,
our Weekend Review brings
together hard-hitting news
features with the Issues & Ideas
pages, as well as a special
Health & Science spread. Look
here for the Books pages with
great reviews and previews of
the latest releases.
Westcoast Homes: News
and information about
new residential housing is
featured here. In its long
tenure, Westcoast Homes has
established a reputation as
the go-to place for anything
about the latest projects. Expert
commentary on real-estate
topics adds valuable insight not
found elsewhere.
Working: Experts, articles and
advice to aid jobseekers. The
strength of print as a useful
medium in this category is
reflected in the many pages of
vacancy postings from B.C.’s top
employers.
Out of town Properties: With a
focus on Out of town Properties,
our compelling content will
focus on lifestyle, investment
and recreational real estate
opportunities outside the Lower
Mainland.
The Province
844,300 52% 48% 33% 22%
TOTAL WEEKLY
READERSHIP
Readership
starts here
The Province is a bold, powerful and influential
medium that reaches more than 844,300 print
and online readers every week.
For more than a century, The Province has been
the preferred news choice for British Columbian
readers while providing a substantial platform
for advertisers.
Our newsroom is a place where editorial quality, integrity and fairness are used to educate,
inform and entertain readers.
With a solid reputation for outstanding
reporting, the newspaper and its website is
packed with engaging, must-read columnists,
features, top-notch sports coverage and news
you can use.
Our award-winning journalists uncover and
cover news that matters to British Columbians.
We focus on the local issues that make a real
difference in the lives of our readers.
The Province is also the premier vehicle in
British Columbia to initiate social change.
We make things happen.
Our readers are fully engaged in the newspaper. We want their comments and views on our
stories and we want to hear about their own
stories, issues and concerns. Every day, we
make great efforts to interact with our readers
in the newspaper and on our website, and to be
guided by what interests them most.
This is to ensure that The Province, with its storied history, will always be Your Province.
Wayne Moriarty,
Editor In Chief, The Province
20
Your Games.
Your Stories.
Throughout 2009 The Province plans on turning up the heat on
Vancouver 2010 Olympic and Paralympic Winter Games coverage
and bringing them to life.
We know our readers are going to be increasingly excited about the
2010 Winter Games, and will want to know who they're going to be
cheering for once the torch arrives in Victoria on October 30th. The
people, the stories, the challenges, the triumphs, even the foes.
We are going to give blanket coverage to the Winter Sports included in the Games, and the people who play them, who are the medal
hopes for Canada, and who are the leaders around the world.
From Sport Events in town to the World Cup stops around the world,
The Province will be giving in-depth coverage to get our readers as
informed on the sports as a French figure skating judge. And we'll
do all this through regular editorial coverage, dedicated pages,
online Super Channel and special features.
These are Your Games, Your stories from Your Province.
male
female
age 35-49
senior
managers &
professionals
$82,356 50% 30% 72% 38%
average
household
income
household university
graduate
income
$75k plus
home
owners
adults
with children
at home
Source: nadbank 2007/08 average week in print and online
Profile of a
Province reader:
The Province’s tab format appeals to readers who
want their news in a more concise form. With its
second to none sports coverage, The Province
appeals to a slightly more male audience. Its
readers are younger (half are aged between 25
and 49), and they’re in their prime child-rearing
years which also means their prime spending
years. They tend to live in the suburbs where it’s
more affordable to raise a family.
Province readers also carry clout in the marketplace, being read by almost 22 per cent of all
Senior Managers/Professionals in Metro Vancouver. And with 50 per cent of our readers having
a household income of more than $75,000, they
can afford to buy your products and services.
With 844,300 readers every week, The Province is
an integral part of our daily routine.
Source: NADbank 2007/2008,
average week in print and online
average time
spent reading
35 minutes
Mon - Fri
48 minutes
Sunday
The Province
Daily Sections in Paper
Daily Online
@ www.theprovince.com
LOCAL NEWS
The Province offers readers the local news that matters most to
them. We cover issues from the Lower Mainland, Fraser Valley
and B.C. that our readers care about. From crime in your neighborhood to transit and traffic issues, we focus on the things that
make a difference to people’s lives. Turn to us for breaking news
and news you can use.
SPORTS
In changing times, consumers can go so many
places to get their news. But sports fans have
never stopped turning to Province Sports. A
section that has won awards for being one
of the best in North America is an ambitious,
comprehensive and fun read. Whether it's the
Canucks or the Lions, Province Sports' coverage of hockey and football rank among the
best in Canada — and perhaps no paper in
the country covers high school and university
sports the way The Province does.
MONEY
The Province’s business section covers
the world of finance and how it affects
our readers and local businesses. We
cover interesting new small businesses
and major stories affecting B.C.’s and
Canada’s biggest corporations. From
the housing market to the lumber market, we’ve got it covered.
Hard-hitting columnists, passionate beat writers and detailed stats are delivered every day
in Province Sports. Go Big, Province Sports.
ENTERTAINMENT
Sell-out stadium show? Check. Community
theatre production? Check. The Province EToday section is your ticket to events big and
small around Metro Vancouver. From theatre
and dance performances to concerts and
club gigs, we've got the local entertainment
scene covered. On Tuesdays we put the
focus on album releases with our two-page
Ultrasound package.
On Thursdays it's all about planning your
week with the bonus E-List section. And on
Fridays we make the leap to the big screen.
Plus, our daily Dish page follows the latest
celebrity shenanigans.
LIVE IT!
A must-read for anyone looking for expert advice on everything from trends in
fashion and beauty to health and parenting, Live It! delivers news that readers can
use in their everyday lives.
22
TheProvince.com has a sharp new look and
our online interactive features now lead the
way among news sites.
It starts with a clean, easy-to-navigate layout
and powerful search tool that allow visitors to
instantly find the latest news from the Lower
Mainland, Fraser Valley and beyond, updated
24/7.
From there visitors can interact with our newsroom and with each other, using simple tools
that encourage lively discussion and easy
sharing of whichever stories have the internet
buzzing.
Consuming news in multiple formats in one
place has never been easier. Our state-of-theart multimedia includes audio players that let
you hear straight from the newsmakers, engaging video produced by The Province team
and our local broadcast partners, and photo
galleries that visitors can control themselves
while viewing the work of our award-winning
photographers.
The content for which The Province is best
known is well-represented online. The everpopular Vancouver Canucks, for example,
have their own section on the website, and
the rest of the sports world is covered as
comprehensively as it is in our print edition.
Entertainment coverage is bolstered by an
online Movie Guide, with critical reviews
of the latest releases, comprehensive local
cinema listings and showtimes, news on the
Vancouver film scene and an up-to-date list of
the box-office leaders.
For those who like their current events
delivered in a more casual manner with some
personality, we have a growing roster of bloggers. Vancouver politics, the environment,
high school sports, fitness and international
development are just a few of the diverse
topics they cover.
The Province has always given you the story.
At TheProvince.com, we can give you so
much more. If you haven't visited us lately, try
it out today.
The Province
Day Specific in The Province
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
Sports
Sports
Sports
News
Pick up Sports for blockbuster
coverage of Sunday’s action.
From Howard Tsumura’s take on
high-school and university sports
to Ed Willes’ popular Monday
Morning Musings column,
we’re all over the pros and the
amateurs. And football fans will
love our snappy roundup of the
NFL’s big day. Every day of the
week you’ll find The Last Page,
where sports editor Jonathan
McDonald serves up the best
TV and local sports highlights
and his irreverent column The
Morning Briefing.
During hockey season, you get
the complete NHL stats. And the
Kurtenbloggers, Jason Brough
and Mike Halford — whose
kurtenblog.com may be the best
Canucks blog on the web — go
in-paper for their unique take on
the world of sports.
When pigskin’s in season, we
preview every B.C. Lions home
game with the special Blitz
section, which covers the team
— and the CFL — from top to
bottom. On Wednesdays, you
also get big presence for junior
hockey and golf — with our
writers’ local takes.
The region’s fastest growing
communities get full coverage
in our In The Valley spread that
features Surrey, Langley, Maple
Ridge, Abbotsford, Chilliwack
and all points in between. News,
community happenings and
opinion from columnist Brian
Lewis get every Fraser Valley
resident informed about the
issues and events in their area.
Live It!
Every Monday, we serve up:
delicious recipes; relationship
advice from columnist Ellie
Tesher; a daily health tip from
the best-selling and very popular
You Docs. Plus: A weekly article
devoted to fitness, from specific
exercises to advice on weight loss
and improving health.
Money
Our focus is on personal financial
advice. If you need to learn
about the new tax-free savings
accounts, or how to get the
most out of your RRSP, turn to
this weekly package. It includes
money guru Chris Carter’s weekly
column. We also feature a weekly
profile of a small business and
tell you who is “On the Move” in
local business circles.
24
E-Today
The E-Today section hits all the
right notes with Ultrasound, a
two-page guide to all things
music. Our local writers review
the week’s new album releases
and we run down the hottest
downloads and what’s playing on
radio stations. Local bands get
their turn on the big stage with
The Garage, a weekly column
devoted to B.C. musicians.
Live It!
Vancouver-based fashionista
Susie Wall shows readers how to
re-create celebrity looks. Plus:
health and diet advice from the
best-selling You Docs; a recipe
and Ellie Tesher’s advice column.
Travel
In our Tuesday Travel section,
the focus is on off-the-beatentrack travel, adventure travel
and getaways in the Pacific
Northwest, from Oregon to
Alaska, and B.C. to the Rockies.
E-Today
In the mood to go out tonight?
Our daily E-List Today column
looks at what’s going on around
town, from well-reviewed plays
to must-see concerts, to artist
receptions.
Live It!
Vancouver-based kinesiologist
and personal trainer Rob Williams
delivers practical advice on
improving your fitness. Plus: A
healthy recipe; health advice
from the You Docs; Ellie Tesher’s
relationship and family column.
Driving
Find out which car or truck meets
your needs — or dreams— in our
hugely popular Driving section.
Keith Morgan and his team tell
you what’s hot and what’s not.
E-Today
Whether it’s great events for
the entire family or a hot new
band showcasing at a downtown
club, our bonus E-List section is
packed with hundreds of things
to do over the next seven days.
Mark Laba tickles the tastebuds
with his restaurant reviews in
Adventures in Dining, while
the Wine Guys cleanse the
palate with their weekly bottle
selections.
Sports
Get ready for the NFL weekend
with Ed Henczel’s super spread
— complete with picks for all
the games. Howard Tsumura’s
School Zone is the best source
for high school sports news
and features anywhere in B.C.
And between the Canucks
and the BC Lions, it’s a weekly
smorgasbord of good reading.
Live It!
In our weekly It List column, we
ask some of the Lower Mainland’s
most stylish, trend-savvy
professionals and entrepreneurs
to share a few of their favourite
things, including shopping spots
they love, their favourite coffee
place, what they’re reading
right now and beauty products
and treatments they swear by.
Plus: Daily health advice from
the You Docs and Ellie Tesher’s
relationship column.
FRIDAY
SUNDAY
Homes
Sports
It’s our biggest paper of the
week, packed with special
features and great reading.
Our Sunday Homes section is
packed with information about
new developments, decorating
trends and advice for the busy
homeowner.
Besides the usual full-on
treatment of the Canucks, we
serve up Canucks Nation Weekly
— which looks ahead to the
following week — and the NHL
Weekend warmup to get you
ready for all the action. Canadian
legend Bob Lenarduzzi also writes
Goooaaal! — covering soccer
from the local pitches to the fields
around the world. And Howard
Tsumura is back with Campus
Corner, which highlights the
best and brightest of university
athletes across the province.
Live It!
Tantalizing and timely recipes,
from appetizers to entrees
to desserts. Plus, daily health
advice from the You Docs and
Ellie Tesher’s advice column.
E-Today
Our E-Today section goes big
on movies with reviews of every
new release, from the superhero
popcorn flick to the Oscar
contender to the chic foreign
flick. And find out what those
movie stars are doing off screen
with the latest celebrity gossip in
The Dish.
Driving:
You’ll find every car to meet
your needs in our huge weekly
driving section, along with
answers to all your car questions.
News
Our new Your Sunday page
gives a great list of events on
today to help you make the
most of your Sunday. We also
interview prominent B.C. people
to find out what makes a perfect
Sunday for them.
Sports
Big on the BC Lions, big on
the NFL, baseball, basketball
and more. Full high school and
university coverage, and all the
reports — and the stats — from
the European soccer leagues.
And, once a month during
the hockey season, we give
you Canucks Nation, a special
section dedicated to all things
Canuck.
Unwind
Our new Unwind section is
filled with fun, exciting features.
News of the Weird will make you
laugh, we have the first chapter
of newly released books by
famous authors, our column by
the popular Dr. Dave Hepburn,
a new page for kids, a Pet of the
Week, and a Way Back page,
which looks at stories from our
archives.
Live It!
On a page devoted to parents,
Vancouver pediatrician Dr.
Cheryl Mutch and Vancouver
parenting coach Lisa Bunnage
offer advice and information
to parents of children of all
ages, from babies to teens.
From concerns about physical
health to behavioural issues, our
experts address a wide range of
parents’ concerns.
Travel
The Sunday Travel section
is a read for all seasons. In
winter, readers will be lured by
our coverage of sun spots. In
summer, they will be enticed
to wing their way to Europe
or traverse this big continent
of ours. And all year long, the
section offers travel tips and
information that, like a literary
GPS, will guide them to the
destination of their choice.
Working
If you’re looking for advice on
how to get a job — or how to
get ahead in the job you’re in —
turn to The Province’s Working
section every Sunday.
Advertising Opportunities
Advertising
Opportunities
Striving to continually provide our advertisers with unique and creative executions, The
Pacific Newspaper Group made a significant
press equipment investment in 2008. We can
now catch consumers eyes before they even
open the paper, with gatefolds wrapped on the
outside of The Vancouver Sun.
Also in the spirit of innovation, we’ve created
wraps on the outside of The Province, hawking
programs (with branded newspaper carriers
distributing papers right into the hands of targeted audiences), editorial adjacency positions,
section sponsorships and more.
Online, we offer contest websites, podcasts,
video pre-rolls, micro-sites for advertisers, top
layer ads, advertorials, headline wraps and the
list goes on. Challenge us and we’ll provide
creative and innovative solutions for you to help
reach your objectives.
CREATIVE EXECUTIONS
Gatefold & Banner Wrap
28
29
Premium Positions
30
Ad Through Editorial & Flexform
31
Island Ads
32
Editorial Adjacency
33
Creative Executions
34-35
36
Why Advertise Online
37
Non-Traditional Online Ad Opportunities
38
Custom Online Ad Opportunities
39
Print & targeting Opportunities
40
Classifieds
40
The Digital Newspapers, Global TV
41
Preprinted Inserts, Front page stickers,
Belly Bands,Tag Alongs, Polybags 42
Promotions,
Complimentary Subscription Sponsorship,
Newspaper in Education Programs
43
44
Contests & Sampling Programs
45
Advertorial
46
Magazines
47
Special Features Calendar
48
Marketplace
The Vancouver Sun |
Huge impact that only a front page can deliver
Gatefold Wrap
With high impact, a section front banner
puts your message front and centre with our
readers. Banners give you exclusivity, visibility
and a targeted audience.
The Vancouver Sun:
10 columns x 30 lines on Front Page
10 x 40 Canada & World
10 columns x 40 lines all other section fronts
must be
full colour
25% premium
15% premium
Available on Front Page, Canada & World, Health,
Food, Style, Entertainment, Sports, Business BC, Travel,
At Home, Driving, West Coast Homes, Classifieds,
Comics, TV Times Today, Working, Eat/Drink, In The
Garden and Movie Listings.
Front page
with Gatefold
Inside
front page
The Province:
9 columns x 25 lines on outside back page
5 columns x 44 top of page on Live It
9 columns x 30 lines on Page 3 Entertainment
Inside
back page
Back
page
Wraps section A
Front image size: 5 col. x 234 lines
(full colour) to accommodate masthead
• Inside front 5 col. x 288 lines
(black and white)
• Corresponding wrap will always run in
section D. No wraps on Thursday
• Masthead to be placed above client’s
image
• Inside back 10 col. x 291 lines
(black and white)
• Cost $75,000 for full outside wrap
(Monday to Friday, excluding
Thursday) and $82,000 (Saturday)
• Image to line up with regular
Vancouver Sun front page masthead
• Outside back 10 col. x 291 lines
(full colour)
25% premium
15% premium
15% premium
Available on Health, Sports, Inside Sports, Weather,
Breakfast Briefings, Money, Working, Coffee Break,
Classifieds, Animals, Reading, Gadgets, Driving,
Crossword (9x21), NFL Game Day, World Sports Page,
and Travel.
• Costs for addtional wraps in same
day paper available on request
Banner Wrap
The Province
Front page
Inside
back page
Wraps section A
Front image size: 9 col. x 30 lines
(full colour)
28
Inside
front page
• Masthead to be placed below client’s
messaging
• Inside double truck 19 col. x 165 lines
(black and white)
Back
page
• Back 9 col. x 165 lines (full colour)
• Cost $45,000 for full outside wrap
5 columns x 44 top of page on Live It
9 columns x 25 lines on sports banner
Marketplace
Ad Through Editorial
Premium Positions
The ad travels across the page, giving the impression of movement.
Flexform
Flexform ads use the newspaper page creatively. They grab the readers’ attention
and hold it. These unique spaces are an unusual way to stand out in the crowd, by
differentiating your company from others.
Page 3 Min. 5 columns x 100 lines,
front page index lug
Max 10 columns x 144 lines
The breaking news story of the day usually continues
off the front page making the subsequent pages highly
desirable ad positions.
The Vancouver Sun:
Page 2 3 columns x 95 lines
Page 2 – 3 columns x 95 lines
Page 3
3 positions available
*Colour not available
25% premium except Monday & Tuesday
Min. 5 columns x 100 lines
Max 10 columns x 144 lines
*Limited colour availability
25% premium under 10x144
Front page index lug 2 Columns x 22 lines, full colour.
The Province:
Page 2 9 columns x 82 lines • 25% premium
Outside Back Page: The outside back page of a section gives you an anchor position, in full colour in a
highly-targeted section. Check with us on availability.
30
Page 2 – 9 columns x 82 lines
Island Ads
Editorial
Adjacency
Positioned in the middle of the sports scores, stock
listings or the movie page, an island ad draws the eye
and focuses a reader’s attention.
An ad position adjacent to a
relevant editorial environment
creates a new level of
engagement for the advertiser
and target market.
The Vancouver Sun:
Mutual Fund Island 3x, 4x, 5x, or 6x columns in width
45 lines minimum, 100 lines maximum depth
Sports Island
3 columns x 50 lines
25% premium
Movie Island
4 inches x 80 lines
25% premium
Editorial Island 25% premium
on request
The Province:
Sports Island
25% premium
Entertainment Listings Island
25% premium
Editorial Island on request
Mutual find island
sports stat. island
32
Creative Executions
Creative Use of Black & White:
Ad over mock editorial: Creates a dynamic way to communicate your message and tell your story.
Have the courage not to cram the page with information. Using white space creatively ensures that your message stands out and will be read. A little humour doesn’t hurt either.
Reverse ads sprinkled thoughout an editorial page can tell a strong story. Don’t be afraid of the dark.
Ad Series
Ad over mock editorial
A series of ads within a theme can graphically illustrate your message, with each ad reinforcing the other.
double truck banner
Floating Banner
34
Why Advertise with us?
Advertisers have discovered that, as Internet destinations and advertising choices abound, it is more
important than ever to put their best message in
front of their best customers.
78% of all Canadian Adults
18+ agree that “internet is an
essential part of today’s life”
In addition, the websites offer more extensive content than before in
areas such as Entertainment, Life, Health, and Technology. The sites
also incorporate better tools all around for community sharing and
interaction.
For advertisers, we have added more choice in advertising formats
and placements, offering everything from conventional ad banners to
expandable ads, affordable text links, video pre-roll, and customized
sponsorships – pretty much everything one would want for marketing
online that drives real business results. To help newcomers get started, we can even assist with creation of online ads for our customers.
Daily newspaper websites deliver timely, convenient and accessible news and information from a trusted source.
36
CROSS-MEDIA MARKETING. Print and online spikes impact.
SOLID RESULTS. Whether building brand awareness or driving
direct response, ads on our websites work better than other sites.
EASY AND AFFORDABLE. Buy reach online just like you would
for print. For newcomers, we even handle ad creation.
Contact:
Ian Cruickshank [email protected]
Chris Severs [email protected]
Online Creative [email protected]
Online ad positions
Canadians spend more time
on the internet each month
than do the citizens of
any other country, and
Vancouver is an exceptionally
‘wired’ community.
Your prime target audience
comes to The Vancouver Sun
and The Province websites
every day. Now is the
perfect time for you to start
reaching them here.
Leader board
Big Box
• Available on all pages
• Available on index page
& within editorial
• Prime location (top of page)
LEADERBOARD
Pixels:728x90
GIF: 20 kb max
Flash: 40 kb max
• Accommodates more content,
for larger creative and branding
Skyscraper
IN-STORY AD
(BIG BOX)
Pixels:300x250
GIF: 20 kb max
Flash: 40 kb max
• Available on index (front)
page & section listing pages
SKYSCRAPER
Pixels:160x600
GIF: 20 kb max
Flash: 40 kb max
• Format is perfect for branding,
& very hard to miss
• Most common online display ad
Impulse Ads
EXPANDABLE
LEADERBOARD
Pixels:Initial 728x90
Pixels:Expanded 728x250
GIF 1: 30 kb max
GIF 2: 200 kb max
• Top right hand
premium placement
Pixels:160x240
GIF: 20 kb max
Flash: 40 kb max
• Permanent position –
does not rotate
• High Visibility - Branding
Advertorial
• Primary page may contain up to
450 characters in the lead in paragraph and one image
• Placement: Available on most
pages, except entry page.
• Subject to editorial approval.
Others:
• Home Page, News,
Sports & Business
IMPULSE AD
• Offers a large creative space while
also delivering
high frequency
• Here’s your opportunity
to have an advertorial under
“Editor’s Picks”
• Offers excellent potential
for high frequency
Hunter Madsen
Pacific Region, Canwest
RIGHT CONTEXT. Reach buyers when they’re in ‘lean-forward’
mode in the most trusted news venue for greater Vancouver.
Sudeep Bala [email protected]
We welcome your business!
Vice President for Digital Media
RIGHT AUDIENCE. Your buyers – and your competitors – are
already engaged here.
FULL ACCOUNTABILITY. Tracking reports for every campaign.
Daily newspaper websites have been gaining momentum in
the past several years evolving from a supplemental source of
information to a news destination in its own right.
Continuous change is the nature of our time, especially on the
internet. More and more Vancouverites are spending time with our
websites as well as our newspapers – we draw more than one million
unique visitors to our websites every month. As our online readership grows, you will find The Vancouver Sun and The Province websites in a constant state of evolution, serving both their readers and
their advertisers with new opportunities served fresh daily.
In recent months we have rebuilt these sites from top to bottom:
their layouts are cleaner and more colourful, they are bursting with
more graphics and video, and they use a new navigation system that
is, conservatively speaking, about a zillion times better than the old
one. (When we pre-tested the new websites with our readership,
they awarded them an average score of 4.8, on a scale of 1 to 5, for
“ease of use”.)
A Unique Selling Proposition
Expandable Formats
EXPANDABLE
SKYSCRAPER
Pixels:Initial 160x600
Pixels:Expanded 300x600
GIF 1: 30 kb max
GIF 2: 200 kb max
Text Links – On all Pages,
36 characters max.
Non Traditional Ad Opportunities
Custom Opportunities
Top Layer and Transitional
Sponsorships
Custom Microsites
Headline Wrap
Standard Advertorial
Premium Advertorial
Contests
Video
More Channels of Interest
Sponsorships
Contests
Headline Wrap
Custom Microsites
The Province
Vancouver Sun
Canucks Nation
Blogs
Blogs
Going Green
GUIDELINES
Delivery: Complete Ad material or ad elements
http://www.png.canwest.com/upform_online.html
Deadlines: 2 days for GIF, 5 days for flash/rich media
Targeting
Target through Content Association
Target by Customization
Postal, City, Province
Time of Day, Day of Week
Frequency Cap
Video
38
Standard Display Ads or Flash Default Creative GIF or JPG
The file size for all GIF/JPG should be 40k or less unless noted below.
Standard Display Ads Rich Media/Flash Initial File Size
All Flash creative must be accompanied by a back-up GIF or JPG file to be served if the user does not
have the correct Flash plug-in. This file should be 40k or less.
We currently accept the following tags- 24/7, Ad Centric, Atlas, Blue Streak, DFA*, Clip Stream, EyeReturn, EyeWonder, EyeBlaster, Klipmart, Mediaplex, Point Roll, Real Media, Unicast, Zedo.
*DFA - Since we use DFP, the internal redirects ARE required.
If you do not see the 3rd Party ad company listed above please contact [email protected]
Classifieds
B.C.’s number one integrated
job network is Canada’s fastest growing integrated jobsite. Working.com offers unparalleled reach across Canada
and a uniquely tailored approach to target qualified applicants. Bolstered by the power of CanWest Media Works,
working.com provides access to 3,000,000+ job seekers
each month through 12 thriving metro newspapers; working.
com on TV; Global television; and on canada.com, Canada’s
personalized news and information destination. Employers
can be assured that their message is reaching even the most
passive job seeker while job seekers are able to focus their
search on job titles, sectors and specific regions.
Working Super Section
This bi-annual career initiative has become one of The
Vancouver Sun’s most anticipated employment sections of
the year. In 2009, this special section will be published in
January and September. With the backing of multi-media
advertising, this feature is designed to ensure that the
greatest number of qualified candidates will be aware of employer’s hiring needs. Let readers know that your company is
worth investigating when it comes to looking for their next
career move.
Working Super Fair
The semi annual Working Super Fair event takes place in
March and October of each year. This exceptional opportunity provides B.C.'s top employers with the opportunity
to network face-to-face with qualified candidates in the
Vancouver marketplace. The extensive print, on line, radio
and TV marketing campaign that leads up to the event
drives thousands of active and passive job seekers to the
fair and provides exhibitors with an exceptional return on
their investment. Make this event a part of your recruitment
solution!
About Us
Reach the Vancouver home consumer with Househunting.ca.
This all-inclusive site is
a unique one-stop-shop
for everything real estate,
whether you are renting,
buying, selling or renovating. Househunting.ca’s comprehensive articles, engaging virtual tools, and fully interactive
maps bring a new level to how consumers search for re-sale
properties, new home developments and rental properties
across Canada. Expanded branding opportunities are available through enhanced listings, virtual tours, and realtor and
company profiles.
Honour the lives of loved ones with a dignified online
tribute. Every obituary announcement published in The
Vancouver Sun and The
Province is posted on
www.remembering.
ca. Friends and family
appreciate the opportunity to offer condolences as well as
share in a lifetime of stories and photos. Remembering.ca is
also a quick reference guide for funeral homes and services.
Celebrate your special occasion with a full colour ad in the
weekend editions of The Vancouver Sun and The Province
and on www.celebrating.com. Friends and family are able to
sign your online guestbook,
check your gift registry, and
view your photo archive.
Advertisers can join in the
celebration with a variety of affordable online opportunities
including seasonal sponsorships. If you’re having a birthday,
anniversary, graduation or other big event, celebrate it at
Celebrating.
Merchandise For Sale
You might hate it, but someone else will love it! Place your
free classified ad in The Vancouver Sun and The Province
and have your ad posted on our classifieds.canada.com
website. Join the most trusted Classified Community Marketplace in B.C. Call us to place your free three-line, private
party ad for three days in our Merchandise For Sale section
today.
40
Here in British Columbia, Global operates from
studios on 7850 Enterprise Street, Burnaby. Our
first broadcast from this building aired October
31, 1960. Since then we’ve expanded our operations to produce 48.5 hours of award-winning
news programming with ratings far surpassing
the main competitor’s, from early morning to
late evening.
Accelerate your auto sales
with driving.ca, the online
auto source for listings and
information on new, used and
rare vehicles. Harness the power of Canada’s most functional
and comprehensive automobile website and give your customers an innovative way to get information and make decisions on their vehicle of choice. Driving.ca boasts fantastic
sales options for dealers, including competitive quotes, a distance calculator for sales close to home, easy photo upload
and ad enhancement capabilities, online editorial, consumer
and road test reviews, full manufacturer specs, thousands of
listings, and selling tips. This site is fully loaded!
The Digital Newspapers
The Vancouver Sun and The Province digital are exact replicas of
the printed editions. Readers can access their newspaper easily
online and enjoy powerful features including the ability to:
• Download to three devices including your computer and mobile
device.
The News Hour is the highest rated evening news in
the country. The multipleaward winner and esteemed
Global National’s anchor
and Executive Editor, Kevin
Newman, also hosts Global
Currents, a one-hour indechris gailus, Anchor,
pendently produced docuWeekend News Hour
mentary on issues affecting
Canadians. The program won the Gemini Award
in 2007. Our primetime boasts the most-talkedabout, ratings-winning and engaging programming, such as Heroes, House, 24, Prison Break,
Brothers and Sisters, Survivor, The Simpsons,
Family Guy and Journeyman.
Serving British Columbians since 1967, Global
BC is an outstanding corporate citizen. Not only
do we inform and entertain, we participate in a
wide range of community activities, the Variety
Show of Hearts Telethon and the BC Children’s
Hospital Miracle Weekend Telethon being the
two biggest. This year alone the two events
raised more than $20 million.
• Receive an email link to every edition.
Global BC is also home to Canwest Television’s
Affiliate Broadcast Centre, the technical heart
of News Production for Global National, Global
Quebec, Global Winnipeg and CHEK News in
Victoria. Our production team is connected to
these markets via high speed fibre optics and
via this connection we are the control centers
for these regional news broadcasts. It’s the
first facility of its kind in the world and another
example of our groundbreaking approach to
the business of broadcasting.
• Hear every story read aloud.
Production Services
• Translate any story into 12 different languages.
Global BC offers production services from concept to completion. We offer creative solutions
to help achieve sales and marketing goals.
Our innovative ideas deliver results for all levels
of advertising campaigns be it retail, non-profit
or integrated.
• Search and read 11 leading Canadian newspapers.
• Magnify your graphic and type for easy reading.
• Save or send articles to friends or colleagues.
• Share an article via popular social networking sites such as Facebook.
• Access up to seven days of digitally archived back issues.
• Print a specific area of a digital edition page –
great for printing out crossword puzzles or classified ads!
This digital newspaper is free to all our full week print subscribers.
A free 7-day trial is also available at www.vancouversun.com/digital
or www.theprovince.com/digital.
Preprinted Inserts
Promotions Programs
Make sure that your inserts are carried in the most valued and
exclusive vehicles - The Vancouver Sun and The Province.
Our award winning promotions team can design various customized, multi-partner and
seasonal campaigns as well as monthly sponsorship of ongoing promotional platforms.
These promotions are designed to enhance your current ad campaign and provide an
integrated, interactive marketing vehicle.
Exclusivity
The Vancouver Sun and The Province
carry a limited number of inserts,
giving advertisers the best exposure and consumer attention. The
Vancouver Sun and The Province are
also sought-after, paid
products, delivered by
adult carriers, so they’re
assured to be looked at.
Your insert will be delivered by 6 a.m. on the day
you want. Advertisers can
also be confident of delivery to the vast majority of
restricted access buildings.
Specifications
The Vancouver Sun:
Travel Promotions: European Discoveries, WestJet Fly Free Contest
Home: Designer Suite Makeover Contest
Lifestyle: Image Overhaul Contest
Seasonal: Mother’s Day, Father’s Day, Valentine’s, Me and My Summer
Stickers are affixed to the front
page of the newspaper as it’s being
delivered to the home. This Nike
execution mimicked a racing bib – a
perfect fit for the messaging.
Bellybands
Bellybands are paper bands
that our newspaper carriers
wrap around the paper as it’s
being delivered. It creates great impact with
the reader and gives the
advertiser centre stage.
42
For much less than you think,
you can give added value to existing or new customers through
a complimentary subscription
program. Talk to our Reader
Sales Department at 604-6052778.
Entertainment: On-stage performance series sponsorship
Tag Alongs
As the carriers deliver the newspapers to our
subscribers, they can wrap the paper with a
tag along. It’s fantastic for getting your message read as the reader must handle the tag
along in order to unwrap their newspaper.
The Province:
Travel Promotions: Passport to Europe, Tropical Destinations
Auto: Dream Driveaway Contest
Home: Great Home Furnishings Giveaway
Sports: All You Can Eat Sports series sponsorship
Seasonal: Mother’s Day, Father’s Day, Valentine’s, Christmas
Please contact your account
executive for a copy of our insert
specifications or find them online at
www.png.canwest.com.
Front Page
Stickers
Complimentary
Subscription
Sponsorship
Program
Subscriber Rewards
Polybags
By distributing product samples into the
hands of potential customers, you can
convert those who may be unaware of your
product into regular consumers. Polybags
(which the newspaper along with product
samples are inserted into) provide a highly
effective vehicle for distribution as they are
delivered direct to homes. As the polybag
surrounds the newspaper with your advertising messages, it generates 70 per cent
brand recall and more than 45 per cent trial.
As an additional marketing vehicle, we offer marketing opportunity
through our loyalty program reaching our large subscriber base. This
three part program, consisting of monthly sponsored contests and
special offers and events, provides a unique opportunity for exposure in both papers and in both contest microsites for The Province
and The Vancouver Sun.
The Province Subscriber Perks
and The Vancouver Sun Rewards Program
- Contests
- Ticket Offers
- Special Events
Media Sponsorship Programs
The Vancouver Sun and The Province are an integral part of our
community and as such, sponsor many events throughout the
year. We support professional and amateur sports organizations,
entertainment programs, trade show, lifestyle events and
charities. Organizations interested in sponsorship can apply
online at theprovince.com or vancouversun.com under
“Corporate Community Programs”.
Newspaper
in Education
The Newspaper In Education
program is dedicated to promoting literacy in our community by providing educators with
materials to assist in teaching
reading, writing and thinking
skills through the use of the
digital newspaper.
Our advertisers have the opportunity to sponsor educational
programs for use in schools
throughout B.C. This sponsorship opportunity is a great way
to connect with the community
and position your brand as supportive of education throughout
the province. Contact our NIE
Coordinator at 604-605-2726
today for details.
Sponsorship opportunities are available through our corporate programs at various
sponsorship levels. These programs are annual events that provide branding exposure,
program association and opportunity to connect with the community.
The Province
The Vancouver Sun
The Province Golf Classic – Now in its 18th year,
The Province Golf Classic is a unique seven-monthlong golf program open to both men and women
offering members superb benefits including 2-for-1
golfing at over 30 golf courses. The program
attracts more than 3,000 golfers at various levels
throughout the Lower Mainland. Sponsorship is
offered at various levels including presenting or
co-presenting levels that offer exposure throughout
an extended period or event specific tournament
sponsorship level.
Canwest Canspell National Spelling Bee A national spelling bee challenge involving school
aged students who compete locally, regionally and
nationally to win top marks as the best speller in
the country. This program is targeted primarily to
elementary students and has a strong Newspaper
in Education component to reach a large number of
schools through B.C.
The Province Empty Stocking Fund – Celebrating
its 90th year, The Province Empty Stocking Fund is
a charitable initiative whose mission is to raise funds
and distribute to organizations that benefit families
in need during the Christmas season. Interested
partners raise funds for the Empty Stocking Fund
in exchange for exposure throughout the print and
online campaign.
The Vancouver Sun
Canwest Raise-a-Reader – Conceived by The Vancouver Sun in 1997, Raise-a-Reader is a charitable
program designed to increase awareness and raise
funds for family and children’s literacy programs in
British Columbia. It has since donated more than
$4.2 million to family literacy programs, public
school libraries and public libraries throughout the
province. The program targets a large cross section
of population including ethnic communities from
young to old with primary focus on families.
The Vancouver Sun Ladies Golf Classic –
A community driven golf program offering women
golfers of all levels great benefits including 2-for-1
access to select golf courses, opportunities to win
prizes and entrance to demo days to improve their
golf skills. Opportunities to sponsor the program
as well as the numerous events and tournaments
through hole sponsorship are available.
The Vancouver Sun Run – An annual event attracting more than 50,000 runners descending upon
the downtown core of Vancouver in April of every
year. The Vancouver Sun Run route stretches over
10k with a mini run of 2.5k for little runners. The
program has become a year round campaign with
opportunities for brand exposure online, in print
and at the various events including training series,
leading up to the run day.
Green Team - The Vancouver Sun has put together
a Green Team - a group of dedicated environmentally conscious youth leaders to support environmental initiatives. They are available to volunteer
at events, street promotions or more task-oriented
work. They are regularly profiled in The Vancouver
Sun where they share their adventures. If your
company could use our Green Team at an appropriate event, give the promotions team a call.
44
The Vancouver Sun Top 100 – Each year in November, The Vancouver Sun celebrates the top 100
businesses in Vancouver with an award breakfast
gala event. From the fastest growing business to
the strongest, The Vancouver Sun business section
highlights some remarkable locally based companies and their leaders. Sponsorship offers exposure
within campaign materials and branding at event.
Contests and Sampling Programs
In addition to your core print and online campaign, we offer an
opportunity to host contests through our online contest microsite at
www.theprovincecontests.com and www.thevancouversuncontests.com.
Online contests can extend your campaign by creating added
awareness and excitement.
Each contest is supported with print ads, eblasts to our contest database;
and online splash page, prizing page and contest entry page.
Typical contests provide:
• Awareness of event, product or market positioning
• Database collection through opt-in
• Reader engagement through photo, story and video submissions
• Reach of a new audience
• Customer experience with your brand, product or service
Contest Microsite:
• Home Page - provides snapshot of the featured contests within a
specific time frame
• Splash Page - briefly explains contest and includes the “win”
message
• Contest Entry Page - collects personal information and opt-in to
receive promotional offers
• Prizing Page - prizing details
• Rules Page - legal rules and regulations pertaining to the contest
Marketing:
Depending on the size of the contest, we use different marketing tools to
support. Logo inclusion may be available. These tools may include:
• E-blast Newsletter
• Shirt Tails - single copy point of sales
• Box Cards - placed on newspaper coin boxes
• Rack Cards - sit behind the newspaper stack in a retail location
• Slash Cards - sit on the corner of the coin box
• Wobblers - point of sales counters
To be involved in a contest, we require an incremental
advertising campaign running with us as well as a a promotional fee.
Please also ensure that your demographic aligns with our core reader
demo, your program has relevance to our readers’ lifestyle and aligns with
our editorial focus.
Imagine handing your creative to specific Vancouverites
and saying, “read this!”. Well, this is exactly what
our Hawking programs
allow advertisers to do.
With The Vancouver Sun
and The Province’s Hawking
program, you can place your
brand on the cover page of
each newspaper. With a purchase of up to
3,000 copies of either publication, we’ll distribute to your
target audience at various
high traffic locations with your
company’s “compliments of”
sticker and products samples
(if applicable). 2009 ADVERTISING PLANBOOK
Advertorial
Magazines
Advertorial Profile
Westcoast Homes & Design
Magazine – This publication is the
source for new home, townhome and
condominium information. A glossy,
monthly magazine that follows all
the trends in real estate and design
solutions. Whether they’re decorating
a brand new home or flipping a fixerupper, B.C. readers turn to Westcoast
Homes & Design Magazine for ideas
and inspiration. Each month, the
magazine’s newly expanded design
section explores trends in home décor,
from furniture and flooring, to lighting
and paint colour.
Whenever you launch a new product, store or service, you need to
introduce yourself to the marketplace. An advertorial profile page
can increase the value of your
advertising by telling the story to
our readers. With ten days notice,
we can build a full or half page
(half-pages available only in The
Vancouver Sun) advertorial. Within
this feature page, the ad portion
makes up at least 50 per cent of
the space and the advertorial portion takes the remaining providing
you with a full page of focus on
your product or service.
Corporate Messaging
When Vancouver 2010 needed to
share the intricate ticket buying
process with Vancouverites, they
chose to run a four-page special
information supplement within The
Vancouver Sun and The Province
newspapers. We can help you get
your important messaging out to
the marketplace.
BelieveBC
Have a good news story to share
about your people, business,
charity or event that’s making a
difference in the lives of British Columbians? The BelieveBC brand
can help you spread your story
through our brand.
The 2009 Golf Guide will be
distributed with The Vancouver Sun
and The Province in early April to
more than 300,000 households. This
comprehensive informative publication will appeal to golfers at all skill
levels. The 2009 Golf Guide will
highlight what’s new on the courses
as well as the pro shops. Tips from
the pros, equipment reviews, and our
famous annual guides to golf courses
and green fees throughout British
Columbia will all be featured.
TV Times
TV Times is the most widely read magazine in the Greater Vancouver area - and
it’s held onto for ongoing reference
during the week. With sports and movie
highlights, it’s a full colour coded television
program schedule (including the specialty
channels).
Reach 227,400 affluent readers* and
channel your advertising messaging and
budget to the TV Times.
*NADbank 2007/2008
46
Special Features Calendar - 2009
January
March
May
JULY
OCTOBER
Motorcycle Show
Babies of the Year
Working
Super Section
Westcoast
Homes & Design
Weedless Wednesday
Insider’s Edge
Weddings
Cultural Olympiad
Seniors Living
Going Green
Engineering Week
Consumers Choice
Awards
Spring Style
Vancouver International
Auto Show
Westcoast Homes &
Design Magazine
Celtic Festival
Career Fair
Going Green
The Vancouver 2010
Paralympic Winter
Games – One Year
Countdown
U.S. Getaways
BMO Vancouver
Marathon
BC Getaways
Gardening Feature
Childrens’ Festival
Westcoast Homes &
Design Magazine
Summer Rejuvenation
Recreational Vehicles
Careers in Nursing
Seniors Living
Driving Green
Home Decor
South Granville
Long Weekend Survival
Guide
Patio Dining
Merritt Mountain Music
Festival
Festival Vancouver
Going Green
BC Lions Blitz
Westcoast Homes &
Design Magazine
Long Weekend
Survival Guide
Taste of Yaletown
Career Search
Canucks/NHL Preview
Small Business Week
Charitable Giving &
Estate Planning
BC LionsBlitz
Sun Getaways
Westcoast Homes &
Design Magazine
Parade of New Homes
Going Green
Homes Series
Trucks Plus
February
Boat Show
RRSP I & II
Going Green
Insider’s Edge
Romantic Gifts
& Getaways
Great Winter Drives
Spring Arts Preview
Vancouver’s Top
Realtors
Wellness Show
Westcoast Homes &
Design Magazine
Heart Month
Spirit of BC Week
The Vancouver 2010
Winter Games –
One Year Countdown
European Getaways
Gold Georgie Awards
April
Golf Guide
Summer Camps &
Sports Schools
Earth Day
Telus Ski & Snowboard
Festival
Insider’s Edge
Westcoast Homes &
Design Magazine
Travel & Loyalty
Sun Run
Auctionmart
Home Renovations
Summer Travel
Going Green
The Vancouver Sun
Sustainable Living Expo
NHL Playoffs
Some of our features can even be sponsored
giving the advertiser front page recognition
and premium positioning. As well, the advertiser
is included in all pre-promotion.
June
TD Canada Trust Jazz
Festival
Island Living
Family Vehicles
Grad Feature
Top 100 Best Paid
Executives
Westcoast Homes &
Design Magazine
BC Lions
Home Improvement &
Renos
Okanagan Living
BC Lions Blitz
Canada Day
Going Green
Long Weekend
Survival Guide
AUGUST
Education Life
Westcoast Homes
& Design Magazine
BC Lions Blitz
Going Green
Long Weekend Survival
Guide
NOVEMBER
B.C.’s Top 100
Companies
Home Electronics
Holiday Gift Guide
Washington State
Home Electronics
Westcoast Homes &
Design Magazine
Going Green
Auto Preview 2010
Snow Destinations
SEPTEMBER
Fall Sports Schedule
Fall Style
BC Blitz
Fall Arts &
Entertainment Preview
Westcoast Homes &
Design Magazine
South Granville
Seniors Living
Travel & Loyalty
Going Green
Automotive Outlook
Working Super Section
Raise A Reader
The Vancouver 2010
Winter Games Venue
Overview
Homes Series
DECEMBER
Security/Fraud
Protection
Going Green
Christmas on South
Granville
Holiday Survival Guide
Planning Calendar
Our calendar is meant to be your planning tool to help you budget,
schedule and track your advertising programs. With day exchanges
and pay day schedules, you can easily plan out your sales promotions.
Or you can use it to record your advertising and the corresponding
uptake in sales. You can even track the weather and anything else that
might have influence on your programs, such as conventions, special
events, or even statutory holidays.
“If you fail to plan…
JONA
THAN
McDO
NALD
SPE
CIAL
(EDIT
OR)
• jmcd
onal
d@thepro
vince
.com
then you plan to fail.”
20-P
AGE
PUL
LO
| THUR
SDAY
, AUGU
ST 7,
2008
UT S
SE
ECT CTION B
ION
48
48
day exchange
Tuesday
Wednesday
Thursday
Friday
New Year’s Day
Non-publishing day
1
14%
Schools Reopen
5%
6
15%
7
8
5%
Taboo Show January 15 - 18
Sunday
Wedding Fair
January 3-4
Polar Bear Swim
English Bay
5
Saturday
2
9
3
12 13 14 15 16
19 20 21 22 23
14%
24%
Martin Luther King Jr. Day
Vancouver Motorcycle Show
January 22 - 25
6%
Chinese New Year
Year of the Ox
14%
15%
5%
FIS Ski Jumping World Cup
January 23 - 24
4%
RV Show and Sale
January 29 - February 3
26 27 28 29 30
8%
30%
Lose: Tuesday/Wednesday
monthly Plan & Results
Total Budget
4
_____________________
Contract Line Rate _____________________
Total Linage Budget _____________________
Colour Budget
_____________________
Total Online Budget _____________________
Plan Actual
Sales $
10
11
FIS Nordic Combined World Cup
January 15 - 18
FIS Cross-Country Skiing World Cup
January 15 - 18
Gain: Friday/Saturday
Januar y
Monday
17 18
Robbie Burns Day
24 25
5%
31
Ad Budget $
auctionmart
# of Ads
Now is the time to start planning
ahead for Auctionmart.
Auctionmart provides advertising
space at wholesale costs.
It allows retailers to drive new
revenues, maximize advertising
budgets, preserves cash flow
and is a huge promotion in the
Metro Vancouver Marketplace.
Decide which items will go up for
auction, and then contact your
Advertising Account Executive.
Auctionmart takes place
March 28 - April 6
# of Lines
# of Impressions
c o m m e n t s:
J ANUARY IS a l z h e i m e r a w a r e n e s s m o n t h
D ECEM B ER 2 0 0 8
F E B RUARY 2009
MTWT
FSS
MTWT
1
2
3
5
1
8
9
10 11
12 13 14
2
3
8
15 16 17 18
19 20 21
9
10 11 12
13 14 15
22 23 24 25
26 27 28
16 17 18 19
20 21 22
23 24 25 26
27 28
4
29 30 31
As of
6
7
4
5
FSS
6
7
January 1, 2009
407
there are
days
until the opening of the
Vancouver 2010 Olympic Winter Games
50
% Indicates the percentage of the population paid on that day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Super Bowl
2009 Vancouver 2010 Cultural Olympiad,
February 1 – March 21
Vancouver International Boat Show
February 4 - 8 / BC Place
Groundhog Day
ISU Four Continents Figure Skating
Championships / February 2 - 8
2
FIBT Bobsleigh & Skeleton World
Cup / February 2 - 8 / Whistler
Sliding Centre
6%
President’s Day (US)
3
9 10
FIL Luge World Cup
February 16 - 22 / Whistler Sliding
Centre
14%
5%
One year countdown
to the 2010 Winter Games
5
3%
6
FIS Snowboard World Cup
February 13 - 15 / Cypress Mountain
11 12 13
5%
21%
BC Home & Garden Show
February 18 - 22 / BC Place
16 17 18 19 20
5%
IPC Ice Sledge Hockey
Four Nations Tournament
February 23 - March 1 / UBC
Thunderbird Arena
Mardi Gras
15%
6%
Ash Wednesday
23 24 25 26 27
5%
15%
1
FIS Freestyle Skiing World Cup
February 6 - 8 / Cypress Mountain
4
15%
8%
40%
February
Valentine’s Day
7
8
Vancouver Outdoor Adventure & Travel
Show / February 14 & 15 / BC Place
14 15
WCF Wheelchair Curling Mixed 10 Team
February 21 - 28 / Hillcrest
FIS Alpine Skiing World Cup
February 21 - 24 / Whistler Creekside
21 22
28
day exchange
the one minute
advertising
budget test
Lose: Friday
This simple test will help you
determine how much to budget for
advertising. Next to each category,
check one of the three answers. Add
up the points and see below for the
answer.
I am in a location that has:
n High traffic
1 point
n Average
2 points
n Low
3 points
My store’s awareness
in the marketplace is:
n High awareness
1 point
n Average
2 points
n Low
3 points
Amount of competition:
n Few competitors
1 point
n Average
2 points
n Many
3 points
My store concept
has emphasis on price:
n Little emphasis
1 point
n Average
2 points
n High
3 points
4 - 7 points = Advertising
investment should be 3 – 4 per cent
of sales
Total Budget
_____________________
Colour Budget
_____________________
Plan Actual
Sales $
Ad Budget $
# of Ads
# of Lines
# of Impressions
c o m m e n t s:
8 – 11 points = Advertising
investment should be 4 – 5 per cent
of sales
12 points = Advertising investment
should be 5 – 7 per cent of sales
Source: NAA
f e b r u a r y IS HEART m o n t h
January 2009
MARCH 2 0 0 9
MTWT
FSS
MTWT
1
2
3
1
5
8
9
10 11
2
3
8
12 13 14 15
16 17 18
9
10 11 12
13 14 15
19 20 21 22
23 24 25
16 17 18 19
20 21 22
26 27 28 29
30 31
23 24 25 26
27 28 29
6
7
4
4
5
FSS
6
7
30 31
As of
February 1, 2009
376
there are
days
52
Monday
Tuesday
Thursday
Wednesday
Saturday
Friday
March
Sunday
RRSP Contribution Deadline
BC Boat & Sportsmen Show
March 6 - 8
IBU Biathlon World Cup
March 5 - 8 / Whistler Olympic Park
International Women’s Day
Daylight Savings Time Begins
World Junior Curling Championships
March 5 - 15 / Hillcrest
2
3
15%
IPC Alpine Skiing World Cup
March 9 - 14 / Whistler Creekside
Vancouver Celtic Festival
March 11 - 15
5
6
One Year Count Down to the Vancouver
2010 Paralympic Winter Games
9 10
Humdinger RV Extravaganza
March 19 - 22
15%
21%
First Day of Spring
Outdoor Décor, Yard & Garden Show
March 27 - 29 / Chilliwack Heritage Park
23 24 25 26 27
14%
30 31
19%
6%
Lose: Saturday
1.Forecast your annual sales
2.Forecast your monthly sales
3.Forecast your monthly
advertising investment
Total Budget
4.Determine how you should
schedule ads within
the month:
_____________________
Colour Budget
• Note paydays
_____________________
• Be aware of heavy traffic days
Plan • Check your seasonal sales
charts and promote items
before the natural selling
season ends
Actual
Sales $
Ad Budget $
• Emphasize frequency before ad
size to reach greater numbers
of your target market
# of Ads
# of Lines
# of Impressions
• Seek co-op dollars from your
suppliers
c o m m e n t s:
Source: NAA
Great Outdoors Show
March 20 - 22 / Tradex
5%
Vancouver Playhouse Wine Festival
March 26 - 29 / VCEC
Vancouver International Auto Show
March 31 – April 5
14 15
11 12 13
5%
8
Gain: Tuesday
• Chart results
16 17 18 19 20
Working Super Fair
March 30 & 31 / VCEC
BC Log Home, Timber Frame & Country
Living Show / March 14 - 15
ISU World Single Distances Speed Skating
Championships / March 12 - 15 / Richmond
Oval
St. Patrick’s Day
5%
7
IPC Cross-Country Skiing & Biathlon World
Cup Final / March 12 - 15 / Whistler Olympic
Park
14%
Spring Break
March 16 - 20
4
5%
1
day exchange
The four step
advertising plan
11%
Auction Mart
March 28 - April 6
21 22
World Conference on Sport and the
Environment / March 29 - 31 / VCEC
28 29
m a r c h IS r e d c r o s s m o n t h
F E B RUARY 2009
a p r i l 2009
MTWT
MTWT
FSS
FSS
1
1
2
3
2
3
8
6
8
9
10 11 12
9
4
5
6
7
7
4
5
10 11 12
13 14 15
13 14 15 16
17 18 19
16 17 18 19
20 21 22
20 21 22 23
24 25 26
23 24 25 26
27 28
27 28 29 30
As of
March 1, 2009
348
there are
days
12%
Friday
Thursday
Wednesday
Tuesday
Monday
April
Sunday
Saturday
Palm Sunday
April Fools’ Day
Massive Technology Show / VCEC
21%
Passover begins at sundown
World Health Day
1
5%
2
Good Friday
3
4
Easter
5
Statutory Holiday
9 10
11 12
13 14 15 16 17
18 19
Easter Monday
6
Vaisakhi
7
14%
8
7%
National Environmental Education
Week / April 13 - 19
5%
34%
Telus World Ski & Snowboard Festival
April 17 - 26 / Whistler
5%
Earth Day
The Vancouver Sun Run
day exchange
What to look for
in a co-op plan
Gain: Thursday
1.Accrual – The amount of co-op
money available to the retailer
for advertising.
2.Accrual period – When co-op
funds are earned and when
they can be used.
Lose: Tuesday
Total Budget
_____________________
3.Participation –
The manufacturer’s share
of the advertising cost.
Colour Budget
_____________________
4.Requirements from the
manufacturer – The rules
the manufacturer sets up
for its particular plan.
Plan Actual
Sales $
Ad Budget $
5.Performance period –
The time period in which a
particular co-op plan is in
effect.
# of Ads
# of Lines
6.Claim – A request for
reimbursement to the
manufacturer that is filed by
the retailer. The Vancouver Sun
and The Province can directly
bill the manufacturer for their
portion of the advertising.
# of Impressions
c o m m e n t s:
Source: NAA
Administrative Professionals Day
20 21 22 23 24
14%
5%
6%
25 26
27 28 29 30
17%
APRI L IS n a t i o n a l c a n c e r m o n t h
m a r c h 2009
MTWT
m a y 2009
FSS
MTWT
FSS
1
1
2
3
2
3
8
4
8
9
10
9
10 11 12
13 14 15
11 12 13 14
15 16 17
16 17 18 19
20 21 22
18 19 20 21
22 23 24
23 24 25 26
27 28 29
25 26 27 28
29 30 31
4
5
6
7
5
6
7
30 31
27%
As of
April 1, 2009
317
there are
days
56
day exchange
Tuesday
Monday
Wednesday
Friday
Thursday
Sunday
Saturday
BMO Bank of Montreal Vancouver Marathon
May Day
Cruise Ship season begins
10%
Epic: The Vancouver Sun Sustainable Living
Expo May 8 - 10
Cinco de Mayo Mexico)
4
Vancouver International Children’s
Festival / May 11 - 19
5
14%
6
5%
7
Cloverdale Rodeo & Country Fair
May 15 - 18
8
11 12 13 14 15
5%
2
1
15%
5%
25%
Eat Vancouver
May 22 - 24 / BC Place
Victoria Day (Non-publishing day)
Hyack Festival / New Westminster
May 16 - 25
May
ONLINE BUDGETING
Mother’s Day
3
9 10
16 17
While newspapers still get the
lion’s share of advertising budgets
because of the return on investment
they deliver, the industry standard
now is that 10% of your overall
advertising budget should be dedicated to having an online presence.
Gain: Sunday
Lose: Thursday
Total Budget
_____________________
With our www.vancouversun.com
and www.theprovince.com being the
top local sites for news and information, we’re a natural choice.
*Rules of thumb for online advertising:
Colour Budget
_____________________
Plan • aim to achieve seven
impressions per unique visitor
for optimum frequency
Actual
Sales $
Ad Budget $
• rich media is five times as
effective as static ads
# of Ads
# of Lines
• video is five times as effective
as rich media
# of Impressions
• your logo should take up 25%
of the entire space
c o m m e n t s:
• use six to ten words - treat it
as a billboard
• have a compelling offer
* source: IAB
Statutory Holiday
18 19 20 21 22
15%
5%
23 24
Bard on the Beach
May 28 – September 26 / Vanier Park
Memorial Day (US)
25 26 27 28 29
6%
18%
7%
31%
30 31
MAY IS multiple sclerosis awareness month
a p r i l 2009
j u n e 2009
MTWT
FSS
MTWT
FSS
1
2
3
1
2
3
5
6
8
9
10 11 12
8
9
10 11
12 13 14
13 14 15 16
17 18 19
15 16 17 18
19 20 21
20 21 22 23
24 25 26
22 23 24 25
26 27 28
7
4
27 28 29 30
As of
5
4
6
7
29 30
May 1, 2009
287
there are
days
Thursday
Wednesday
Tuesday
Friday
Hats Off Day / Burnaby
Magnetic North Theatre Festival
June 3 - 13
9%
1
8
5%
22%
2
14%
3
5%
9 10
15%
Sunday
Saturday
June
Monday
5%
11 12
7
6
5
4
First Day of Summer
15 16 17 18 19
5%
TD Canada Trust Vancouver International
Jazz Festival / June 26 - July 5
Gain: Tuesday
Lose: Sunday
1. Make your ads easily
recognizable.
2. Use a simple layout.
Total Budget
3. Use a dominant element.
_____________________
4. Use a prominent benefit
headline.
Colour Budget
_____________________
5. Let white space work for
the ad.
13 14
Father’s Day
Plan 6. Make copy complete.
Sales $
7. State price or range of
prices.
Ad Budget $
8. Specify branded merchandise.
# of Lines
Actual
# of Ads
# of Impressions
9. Include related items.
Alcan Dragon Boat Festival
June 20 & 21
14%
day exchange
Ten Steps to
Creating Effective
Ads
10. Urge readers to buy
now.
20 21
c o m m e n t s:
Source: NAA
Scotiabank Vancouver Half-Marathon
Last day of school
22 23 24 25 26
5%
15%
6%
12%
27 28
29 30
june IS ALS awareness month
m a y 2009
j u l y 2009
MTWT
FSS
MTWT
FSS
1
2
3
1
2
3
4
8
9
10
6
8
9
10 11 12
5
6
7
7
4
5
11 12 13 14
15 16 17
13 14 15 16
17 18 19
18 19 20 21
22 23 24
20 21 22 23
24 25 26
25 26 27 28
29 30 31
27 28 29 30
31
47%
As of
June 1, 2009
256
days
there are
60
Friday
Thursday
Wednesday
Tuesday
Saturday
Sunday
Independence Day (US)
Canada Day / Non-publishing day
Statutory Holiday
1
Merritt Mountain Music Festival
July 9 - 12
6
5%
7
15%
8
5%
2
7%
4
3
9 10
Giro di Burnaby
July
Monday
5
11 12
Vancouver Folk Music Festival
July 17 - 19
day exchange
When to use
The Vancouver Sun
and The Province
Gain: Friday
Lose: Tuesday
• Reach – Our newspapers can
be used to build reach and
create awareness.
Total Budget
• Drive sales – As a result of seeing an ad in the newspaper,
consumers stated that they
took action – 65% visited a
store, 62% shopped for a specific advertised product, and
60% purchased a product.
_____________________
Colour Budget
_____________________
Plan • For providing detail – When
consumers are in-the-market,
they want the details.
Actual
Sales $
Ad Budget $
• To build a brand – Consumers
state that newspapers are the
most credible place to receive
an advertising message – what
better place to build a brand?
# of Ads
# of Lines
# of Impressions
Source: Canadian Newspaper Association
13 14 15 16 17
33%
5%
Celebration of Light
c o m m e n t s:
18 19
20 21 22 23 24
6%
15%
5%
5%
25 26
West Vancouver's Harmony Arts Festival
July 31 - August 7
World Police & Fire Games
July 31 - August 9
6%
27 28 29 30 31
7%
17%
23%
hemochromatosis awareness month
j u n e 2009
a u g u s t 2009
MTWT
FSS
MTWT
1
2
3
5
1
2
8
9
10 11
12 13 14
3
8
9
15 16 17 18
19 20 21
10 11 12 13
14 15 16
22 23 24 25
26 27 28
17 18 19 20
21 22 23
24 25 26 27
28 29 30
4
6
29 30
7
4
5
6
FSS
7
31
15%
As of
July 1, 2009
226
days
there are
62
Tuesday
Wednesday
Friday
Thursday
Saturday
Music Fest Vancouver
August 2 - 16
Powell Street Festival
August 1 & 2
Abbotsford International Air Show
August 7 - 9
BC Day (Non-publishing day)
Statutory Holiday
3
6%
10
4
15%
5
5%
6
Weekend to End Breast Cancer
August 14 - 16
14%
5%
21%
First Day of Ramadam
17 18 19 20 21
5%
15%
Maple Ridge Jazz & Blues Festival
6%
1
2
Crankworx Mountain Bike Festival
August 8 – 16 / Whistler
8
7
11 12 13 14
Sunday
August
Monday
9
24 25 26 27 28
15%
8%
26%
64
Lose: Friday
Total Budget
_____________________
• Know your customers
Colour Budget
• Know your market
_____________________
• Know your competition
Plan • Know what’s hot
• Know what sells
Sales $
• Know your business
Ad Budget $
• Know your budget
# of Ads
Source: NAA
# of Lines
Actual
# of Impressions
c o m m e n t s:
Pacific National Exhibition
August 22 - September 7
22 23
29 30
IIHF Women's
Four Nations Tournament
August 31 - September 6
GM Place
8%
Gain: Monday
Good ads start with sound
marketing: the science of a good
ad. So, before you even think
about copy or layout, you must first
develop an on-target marketing
strategy.
To do so, you need to:
15 16
Wooden Boat Festival
August 26 – 29 / Granville Island
5%
day exchange
The Science
of a Good Ad
Spinal Muscular atrophy awareness month
j u l y 2009
s e p t e m b e r 2009
MTWT
FSS
MTWT
FSS
1
2
3
1
2
3
4
6
8
9
10 11 12
7
8
9
10
11 12 13
13 14 15 16
17 18 19
14 15 16 17
18 19 20
20 21 22 23
24 25 26
21 22 23 24
25 26 27
27 28 29 30
31
28 29 30
7
As of
31
4
5
5
6
August 1, 2009
195
days
there are
day exchange
Good Layout
= Great Ads
Gain: Wednesday
Lose: Monday
Schools reopen
Labour Day
1
15%
2
5%
4
3
10%
Sunday
Saturday
Global Comedy Fest
September 12 - 20
5
Grandparent’s Day
6
Terry Fox Run
Statutory Holiday
8
7
14%
9 10
5%
11
Rosh Hashanah begins at sundown
Last Day of Ramadan
September
12%
Friday
Thursday
Wednesday
Tuesday
Monday
12 13
Eid al-Fitr begins at sundown
Interior Design Show West
September 18 - 20 / VCEC
14 15 16 17 18
25%
15%
5%
First Day of Autumn
19 20
Yom Kippur begins at sundown
Raise A Reader
21 22 23 24 25
14%
5%
26 27
Cruise Ship Season ends
5%
28 29 30
7%
The layout of your ad is capable
of adding impact, clarity – even
excitement - to your advertising
message.
A good ad:
Total Budget
_____________________
• Is well-organized and attracts
the reader’s eye using the
basic principles of advertising
design: proportion, balance,
contrast, movement and
unity
Colour Budget
_____________________
Plan • Features a dominant element,
such as a photo, to grab
the reader’s attention and
convey the message at a
glance
Actual
Sales $
Ad Budget $
# of Ads
• Uses white space effectively
# of Lines
• Uses no more than three
typefaces
# of Impressions
• Uses either spot-colour
or four-colour photos or
illustrations to grab the
reader’s attention
c o m m e n t s:
• Draws the reader’s eye
to your logo
The Creative Department at
The Vancouver Sun and
The Province will work with you
to develop an effective ad –
free of charge.
Source: NAA
September is national arthritis month
a u g u s t 2009
MTWT
o c t o b e r 2009
FSS
MTWT
FSS
1
2
1
2
3
3
8
9
5
8
9
10 11
4
5
6
7
6
7
4
10 11 12 13
14 15 16
12 13 14 15
16 17 18
17 18 19 20
21 22 23
19 20 21 22
23 24 25
24 25 26 27
28 29 30
26 27 28 29
30 31
31
38%
As of
September 1, 2009
164
days
there are
66
Tuesday
Monday
Thursday
Wednesday
Friday
Saturday
Sunday
CIBC Run for the Cure
Working Super Fair
VCEC
Thanksgiving Day
5
6
14%
Statutory Holiday
7
5%
1
8
Vancouver Home & Interior Design Show
October 15 - 18 / BC Place
2
9
3
Diwali
12 13 14 15 16
5%
15%
Vancouver Writer’s Festival
October 20 - 25
5%
14%
5%
2010 Olympic Torch Relay Arrival Ceremony,
Victoria, BC
26 27 28 29 30
9%
18%
8%
34%
11
17 18
24%
19 20 21 22 23
10
4
October
11%
Halloween
24 25
2010 Olympic Torch Relay Community
Celebration, Duncan & Nanaimo, BC
31
ten Things
a Good Ad Does
day exchange
Gain: Saturday
1.Stops the reader from turning
the page
Lose: Wednesday
2.Works like a good salesperson monthly Plan & Results
by telling potential customers
_____________________
what a product will do for them Total Budget
3.Sells a product’s benefits
rather than its features
4.Promotes the name of the
store while visually creating an
image for the store
Colour Budget
_____________________
5.Speaks to a specific group of
people
Plan 6.Provides the facts a reader
needs without providing too
much information
Actual
Sales $
Ad Budget $
7.Is supported by good store
management, in-store
merchandising and good
customer service
# of Ads
# of Lines
# of Impressions
8.Remembers who the customer
is and what makes that
customer buy
c o m m e n t s:
9.Is news: Readers say
advertising in newspapers is
as important to them as other
content
10.Sells answers to consumers’
current needs – advertising
sells to people’s wants, not just
their needs
Source: NAA
october is breast cancer awareness month
s e p t e m b e r 2009
n o v e m b e r 2009
MTWT
FSS
MTWT
1
2
3
4
1
7
8
9
10
11 12 13
2
3
8
14 15 16 17
18 19 20
9
10 11 12
13 14 15
21 22 23 24
25 26 27
16 17 18 19
20 21 22
23 24 25 26
27 28 29
5
28 29 30
6
4
5
FSS
6
7
30
As of
October 1, 2009
134
days
there are
68
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
All Saints Day
Celebration, Port Alberni & Tofino, BC
2010 Olympic Torch Relay
Community Celebration, Courtenay
& Campbell River, BC
1
Celebration, Queen Charlotte Islands, BC
2
5%
November
Daylight Savings Time Ends
3
4
14%
Remembrance Day
5%
5
6
7
8
Statutory Holiday
9 10
11 12 13
14 15
16 17 18 19 20
21 22
14%
5%
22%
6%
Thanksgiving Day (US)
Eid al-Adha begins at sundown
23 24 25 26 27
6%
16%
8%
11%
70
Lose: Saturday
Research shows that strong
creative is the key to successful
newspaper advertising –
even more important than
positioning within the paper.
1. Keep it simple
2.Make it topical
3.Visuals make an impact
4.Appeal to readers
5.Colour grabs attention
6. Design big or small
7. Be distinctive
8.Create an emotional
response
9.Humour works
10.Make the ad likeable
11.Highlight benefits, not
features
12.Link brand with creative
13.Build brand across media
Total Budget
Advent begins
28 29
30
_____________________
Colour Budget
_____________________
Plan Actual
Sales $
Ad Budget $
# of Ads
# of Lines
# of Impressions
c o m m e n t s:
november is diabetes month
o c t o b e r 2009
d e c e m b e r 2009
MTWT
FSS
MTWT
FSS
1
2
3
1
2
3
4
5
8
9
10 11
7
8
9
10
11 12 13
6
7
4
5
6
12 13 14 15
16 17 18
14 15 16 17
18 19 20
19 20 21 22
23 24 25
21 22 23 24
25 26 27
26 27 28 29
30 31
28 29 30 31
As of
25%
Gain: Monday
Source: Canadian Newspaper Association
Circle Craft Show
November 11 - 15 / VCEC
20%
day exchange
13 Creative
Principles
November 1, 2009
103
days
there are
day exchange
Tuesday
Wednesday
Thursday
Gain: Thursday
Friday
Saturday
World Aids Day
11%
7
5%
1
14%
8
15%
2
6%
3
9 10
Hanukkah begins at sundown
5%
Last Day of School
4
11
14 15 16 17 18
21 22 23 24 25
24%
14%
5
First Day of Winter
Christmas Eve
Christmas Day (Non-publishing day)
Statutory Holiday
6%
15%
13%
New Year’s Eve
5%
Sunday
Boxing Day
19 20
26 27
6%
28 29 30 31
8%
32%
Total Budget
_____________________
6
12 13
5%
Lose: Monday
December
Monday
Colour Budget
_____________________
Plan Actual
Sales $
Ad Budget $
# of Ads
online
# of Lines
The Vancouver Sun and The Province respectively are Vancouver’s
biggest online newspapers. The
reason is simple. People trust our
brand. They trust the credibility of
our information and the integrity of our journalists. We cover a
wide range of topics, we allow our
visitors to interact with us and we
provide breaking news, 24/7.
# of Impressions
c o m m e n t s:
Put the power of our brand to work
for you by using us for your online
campaigns.
december is christmas seal month
n o v e m b e r 2009
j a n u a r y 2010
MTWT
MTWT
FSS
FSS
1
1
2
3
2
3
8
4
8
9
10
9
10 11 12
13 14 15
16 17 18 19
23 24 25 26
4
5
6
7
5
6
7
11 12 13 14
15 16 17
20 21 22
18 19 20 21
22 23 24
27 28 29
25 26 27 28
29 30 31
30
12%
As of
December 1, 2009
73
days
there are
72
january
2
0
0
8
s
1
8
15
22
29
march
February
m t
6
7
13 14
20 21
27 28
w tf
2
9
16
23
30
3
10
17
24
31
4
11
18
25
s
5
12
19
26
s m t w tf
1
3
4
5
6
7
10
11
12
13
14
17
18
19
20
21
24
25
26
27
28
29
s
s
s
w tf
s
2
1
1
2
3
4
5
8
9
2
3
4
5
6
7
8
6
7
8
9
10
11
12
15
16
9
10
11
12
13
14
15
13
14
15
16
17
18
19
22
23
16
17
18
19
20
21
22
20
21
22
23
24
25
26
23
24
25
26
27
28
29
27
28
29
30
30
31
june
may
april
s m t w tf
july
s m t w tf
1
2
s
s
m t
w tf
s
s
3
1
2
3
4
5
6
7
4
5
6
7
8
9
10
8
9
10
11
12
13
14
6
11
12
13
14
15
16
17
15
16
17
18
19
20
21
13
18
19
20
21
22
23
24
22
23
24
25
26
27
28
20
25
26
27
28
29
30
31
29
30
27
m t
august
m t
w tf
s
1
2
3
4
5
s m t w tf
1
2
s
7
8
9
10
11
12
3
4
5
6
7
8
9
14
15
16
17
18
19
10
11
12
13
14
15
16
21
22
23
24
25
26
17
18
19
20
21
22
23
28
29
30
31
24
25
26
27
28
29
30
31
september
october
s
m t
w tf
s
s
m t
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
5
6
7
12 13 14
19 20 21
26 27 28
december
november
w tf
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
s
4
11
18
25
s m t w tf
s
m t
w tf
s
1
1
2
3
4
5
6
2
3
4
5
6
7
8
7
8
9
10
11
12
13
9
10
11
12
13
14
15
14
15
16
17
18
19
20
16
17
18
19
20
21
22
21
22
23
24
25
26
27
23
24
25
26
27
28
29
28
29
30
31
w tf
s
1
2
3
4
s
30
2
0
0
9
january
s
m t
march
February
w tf
4
5
6
7
11 12 13 14
18 19 20 21
25 26 27 28
1
8
15
22
29
2
9
16
23
30
april
s
s
m t
w tf
s
s
m t
w tf
s
3
10
17
24
31
1
2
3
4
5
6
7
1
2
3
4
5
6
7
s m t
8
9
10
11
12
13
14
8
9
10
11
12
13
14
5
6
7
8
9
10
11
15
16
17
18
19
20
21
15
16
17
18
19
20
21
12
13
14
15
16
17
18
22
23
24
25
26
27
28
22
23
24
25
26
27
28
19
20
21
22
23
24
25
29
30
31
26
27
28
29
30
may
june
smtwtfs
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
s
m t
w tf
s
s
july
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
21
22
23
24
25
26
28
29
30
september
october
m t
august
m t
w tf
s
1
2
3
4
s m t w tf
1
5
6
7
8
9
10
11
2
3
4
5
6
7
8
20
12
13
14
15
16
17
18
9
10
11
12
13
14
15
27
19
20
21
22
23
24
25
16
17
18
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Vancouver 2010 Olympic and Paralympic Winter Games
February 12-28 | March 12-21
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The Fine Print
General specs
Our newspapers are printed on
modern MAN Roland presses at our
printing facility in Kennedy Heights,
Surrey. They rely on a sophisticated
pre-set ink system, which imposes
some technical requirements on electronic ad material submissions.
•Material must be Macintosh compatible (QuarkXpress, Illustrator,
Photoshop, PDF, Multi-Ad Creator,
InDesign).
• Your ad can contain only the inks
that you have booked through
your account executive.
• B&W ads must not contain colour
in any form.
• All images must be scanned for
newsprint media.
We expect pagination-ready ad material to meet certain specifications:
december
november
s m t
Mechanical Specifications
•PDF – please see file specifications
on our website. Select “PDF Information” from the Advertising menu,
under ”technical”.
Image Formats
•EPS files must be saved with a Macintosh preview and binary encoding
(we cannot process
JPEG encoding).
Scanning Info
•Line screen: 100 lpi/colour
separation type: GCR.
•Black generation: medium/black ink
limit: 80%.
•Use only TIFF or EPS.
•Total ink limit:
240%/highlight dot: 5%.
•JPEGs and DCS file formats are not
acceptable.
•Shadow dot: 88%/UCA amount: 0%/
dot gain: 34%.
•Scanned images must be 200 dpi or
higher (depending on image type).
File submission
•All colour must be CMYK (convert
Pantone, RGB and Indexed colour to
CMYK).
•Internet: www.png.canwest.com
select ‘ad file submission’ from the
menu on the left.
•CD, DVD.
150
140
130
Mechanicals & specifications
Example Ad Sizes And Costing:
120
Example ad sizes
Full page
9 col x 165 lines = 10.306" x 11.786"
Full page
10 col x 291 lines = 11.459" x 20.786"
110
Specifications
Web Offset/1 column = 1.0833" = 6.5 picas
Full Page Sun: 11.459" x 20.786"
100
5 x 288
5.694" x
20.571"
Full Page Province: 10.306" x 11.786"
3 x 240
3.389" x
17.143"
Negative Film right reading,
emulsion side down
90
Column widths (column
ruler on next page)
1 column 3 x 129
3.389" x
9.214"
80
7 x 103
8" X 7.357"
Half Page
9 col x 83 lines - 10.306" x 5.929"
1/4 Page
4 col x 93 lines - 4.52" x 6.643"
1.083 inches
2 columns 2.236 inches
70
Half Page
10 col x 144 lines - 11.459" x 10.286"
1/4 Page
5 col x 144 lines - 5.694" x 10.286"
1/8 Page
5 col x 72 lines - 5.694" x 5.143"
Ad Production Deadlines*
60
Typeset, Electronic,
Pickup with Changes with Proof
COSTING YOUR AD
Pub. Day
50
Friday
Sat/Sun
Monday
Tuesday
Wednesday
Thursday
Noon
Noon
Noon
Noon
Noon
Noon
Tuesday
Wednesday
Wednesday
Thursday
Thursday
Monday
40
Typeset, Electronic,
Pickup (no Changes) no Proof
1/8 Page
3 col X 62 lines - 3.389" x 4.429"
Banners
Section Front =
9 col x 30 lines 10.306" x 2.143"
Back Page =
9 col x 25 lines 10.306" x 1.786"
Publication Day
30
Friday
Sat/Sun
Monday
Tuesday
Wednesday
Thursday
20
1/16 Page
3 col x 61 lines - 3.389" x 4.357"
AGATE RULER (FOR VERTICAL AD MEASUREMENT)
10
0
Section Front BANNERS
10 col x 40 lines - 11.459" x 2.857"
A1 = 10 COL x 30 Lines 11.459" x 2.143"
1 inch in depth = 14 lines
76
Noon
Noon
Noon
5:00 pm
5:00 pm
Noon
Wednesday
Thursday
Friday
Friday
Monday
Tuesday
examples:
1 inch in depth = 14 lines
Publication Day
1/16 Page
2 col X 46 lines - 2.236" x 3.286"
*For holidays, please back deadlines up by one
business day; two days for Christmas
1/4 page = 5 col. x 144 lines
= 720 lines x your line rate
= $ Your cost
Double Truck in The Province =
19 columns = 21.653"
S t a n d a rd t a b l o i d a d v e r t i s i n g Double Truck in The Vancouver Sun =
21 columns = 23.667"
layout sizes.
All customer corrections
Tues•Wed
Thurs•Fri•Sat 10:00 Am day prior
Sun•Mon
Noon
Friday
Multiply the total number of lines by your
contract line rate and you will have the cost
of the ad without colour.
Let’s take a quarter page ad in
The Vancouver Sun as an example:
Mechanicals & Specifications
colour specifications:
colour chart:
etearsheets
Everything is printed 4-colour process CMYK (Cyan, Magenta, Yellow and Black).
Text must be set to overprint on a colour background.
no more dirty fingers
eTearsheets is an electronic
tearsheet system. We have an online version of the entire Vancouver
Sun and The Province enabling
advertisers to immediately see their
ad positioning, check up on the
competition and measure ads. Software can automatically push out
an e-mail with a link to a website
where the digital tearsheet can be
viewed.
We need at least four days notice when booking colour ads. At time of booking it's imperative that colour specifications are
provided. This will determine where in the paper the ad will run and what colour positions are needed for that issue. If you
have to cancel a colour booking, please give at least two days notice.
Reading the Colour Code
0=0% 1=10% 2=20% 3=30% 4=40% 25A1
=
2
20% cyan
5
50% magenta
1
A
Online archives go back five years
allowing advertisers to search for a
specific ad or all ads in a particular
time frame. Each ad also comes
with a file of data including date,
ad number, insertion number,
section and page number, size,
advertiser and agency.
10% black
100% yellow
5=50% 6=60% 7=70% 8=80% 9=90% A=100%
The first digit in the
code is the cyan dot
percentage.
The 2 represents
20% cyan.
The second digit
in the code is
the magenta dot
percentage.
The 5 represents
50% magenta.
The third digit
in the code is
the yellow dot
percentage.
The A represents
100% yellow.
The fourth digit
in the code is
the black dot percentage.
The 1 represents
10% black.
You need only register once on
the system. Contact your Advertising Account Executive for your
organization code to register on
etearsheets.com.
When using Pantone colours please include the CMYK values. You can create most colours by combining various percentages of
Cyan, Magenta, Yellow and Black. Please use a 100 line screen. Do not use four colour black for text and/or elements.
separation setup:
Online Advertising
Specifications:
Leader Board
728 x 90 pixels
Big Box
250 x 250 pixels
300 x 250 pixels
Skyscraper
120 x 600 pixels
160 x 600 pixels
Impulse
120 x 240 pixels
160 x 240 pixels
Advertorial
120 x 90
100 x 100
Everything is printed 4-colour process CMYK (Cyan, Magenta,
Yellow and Black). Text must be set to overprint on a colour background.
Tips about the use of colour:
Material Deadline
• two days for GIF ads
• five days for rich media
• Use colour to attract attention and highlight key points – don’t over use it.
• Use colour carefully and with good taste – a good black and white ad works better than a poor colour ad.
GIF file size max.:20K
A - The separation setup for Pacific Newspaper Group
• Don’t use colour tint blocks over copy blocks – it’s hard to read.
Rich media file size max.: 40K
Source: NAA
columns RULER (FOR horizontal AD SIZE MEASUREMENT)
78
1 column =
1.083 inches
2 columns =
2.236 inches
3 columns =
3.389 inches
4 columns =
4.542 inches
5 columns =
5.694 inches
6 columns =
6.847 inches
7 columns =
8.000 inches
8 columns =
9.153 inches
9 columns =
10.306 inches
10 columns =
11.458 inches
Contact
Attention Getting Press Releases
Editorial Contacts
namePhoneEmail
Patricia Graham, Editor-in-chief
(604) 605-2319
[email protected]
Kirk LaPointe, Managing Editor
(604) 605-2033
[email protected]
Stewart Muir, Deputy Managing Editor
(604) 605-2147
[email protected]
Harold Munro, Deputy Managing Editor
(604) 605-2985
[email protected]
Val Casselton, Executive Editor
(604) 605-2125
[email protected]
Nicholas Palmer, Senior Editor (604) 605-2167 [email protected]
Paul Bucci, Deputy Managing Editor
(604) 605-2145
[email protected]
Adrienne Tanner, Assignment Editor
(604) 605-2445
[email protected]
Maggie Langrick, Arts Editor
(604) 605-2101
[email protected]
Juanita Ng, Life Editor
(604) 605-2868
[email protected]
Mike Bell, Sports Editor
(604) 605-2156
[email protected]
Bev Wake, Olympics Editor
(604) 605-2744
[email protected]
Hugh Dawson, Business Editor
(604) 605-2150
[email protected]
Fazil Mihlar, Editorial Page Editor
(604) 605-2185
[email protected]
namePhoneEmail
Wayne Moriarty, Editor-in-chief (604) 605-2968 [email protected]
Ros Guggi, Deputy Editor (604) 605-2005
[email protected]
Fabian Dawson, Deputy Editor
(604) 605-2858
[email protected]
Jon Ferry, Editorial Pages Editor (604) 605-2603
[email protected]
Lorne Smith, News Editor (604) 605-2022
[email protected]
Paul Chapman, Senior News Editor, Olympics and Sports (604) 605-2078
[email protected]
Bill Holden, News Editor, Graphics & Photo (604) 604-2090 [email protected]
Jonathan McDonald, Sports Editor
(604) 605-2462
[email protected]
Erik Rolfsen, Website Manager
(604) 605-2079
[email protected]
Gordon Clark, Money Editor
(604) 605-2008
[email protected]
Carey Gillette, Entertainment Editor (604) 605-2307
[email protected]
Hardip Johal, Lifestyles and Travel Editor
(604) 605-2782 [email protected]
John Fuller, Unwind Editor (604) 605-2045
[email protected]
Shannon Miller, News Editor, Metro
(604) 605-2026
[email protected]
Other contact information:
Address:
Phone: (604) 605-2478
NEWS RELEASE | For immediate release
newsworthy
Canwest partners with VANOC to deliver 2010 Winter
Games information to Canadian doorsteps
Local voice to bring the spirit of the Games to communities across the country
Include
release date
VANCOUVER (April 23, 2008) – As Canada’s Games draw
closer, Canwest Publishing Inc. announced today that it
is partnering with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games
(VANOC) to help inform and engage communities across
the country as the Official Regional Newspaper Publisher
for the 2010 Winter Games.
jargon free
The sponsorship provides VANOC with greater regional
advertising avenues through a value-in-kind allocation
of print and online advertising in Canwest’s ten regional
daily publications: The Gazette, Ottawa Citizen, Windsor
Star, Regina Leader-Post, Saskatoon StarPhoenix, Calgary
Herald, Edmonton Journal, Vancouver Sun, The Province,
and Victoria Times Colonist. In turn, Canwest will receive
exclusive rights in the regional newspaper publisher
product/service category for the 2010 Winter Games in
addition to the Canadian Olympic team for the Beijing
2008, Vancouver 2010 and London 2012 Games. The
sponsorship is a marketing and advertising partnership
and is independent of Canwest’s editorial coverage of the
2010 Winter Games.
concise
targeted
Today’s announcement was made in front of Canwest
employees and guests at an event held at the Pacific
Newspaper Group building in Vancouver, British Columbia, hosted by Dennis Skulsky, John Furlong and Kevin
Bent, President and Publisher, Pacific Newspaper Group.
The event also featured Vancouver 2010 mascots Miga,
Sumi and Quatchi who made their 100th appearance
since their introduction in November 2007.
About Canwest
Canwest Global Communications Corp. (www.canwest.
com), (TSX: CGS and CGS.A) an international media
company, is Canada’s largest media company. In addition
to owning the Global Television Network, Canwest is
Canada’s largest publisher of paid English language daily
newspapers and owns, operates and/or holds substantial
interests in conventional television, out-of-home advertising, specialty cable channels, websites and radio stations
and networks in Canada, Australia, Turkey, Indonesia,
Singapore, the United Kingdom and the United States.
“Our investment in the 2010 Winter Games is the largest
sponsorship commitment in our history,” said Dennis
Skulsky, President and Chief Executive Officer, Canwest
Publishing Inc. “Our regional newspaper network is
thrilled to play a key role in promoting one of the biggest
events of our generation — right in our backyard — and
we will continue to deliver comprehensive and objective coverage of the Games to our readers across the
country.”
About VANOC
As part of the partnership, Canwest will produce a series
of information guides designed to inform and educate the
community about the 2010 Winter Games on programs such
as transportation, ticketing, sports, and arts and culture.
-30-
“This partnership provides VANOC with top-notch communications vehicles that will enable us to share and
celebrate the spirit of the 2010 Olympic and Paralympic
Winter Games,” said John Furlong, VANOC Chief Executive Officer. “Canwest will continue with its excellence in
objective editorial coverage of the Games. We are also very
pleased to have their team on board to play a separate role
in delivering important information about the Games to
communities throughout our country.”
VANOC is responsible for the planning, organizing,
financing and staging of the XXI Olympic Winter Games
and the X Paralympic Winter Games in 2010. The 2010
Olympic Winter Games will be staged in Vancouver and
Whistler from February 12 to 28, 2010. Vancouver and
Whistler will host the 2010 Paralympic Winter Games from
March 12 to 21, 2010. Visit www.vancouver2010.com.
For more information, please contact:
Canwest
Jamie Pitblado
[email protected]
Ph: 604.605.2316
WEB SITES:
www.vancouversun.com
www.theprovince.com
www.canada.com
www.celebrating.com
www.remembering.ca
www.working.com
www.househunting.ca
www.canada.com/classifieds
www.driving.ca
www.connecting.com
www.contractors.com
For advertising information: www.png.canwest.com
80
CURRENT
orderly
actionable: include contact info
Contact
DepartmentPhoneEmail
Kevin Bent, President & Publisher
(604) 605-2480
[email protected]
Brandon Grosvenor, Vice President, Advertising Sales
GENERAL ADVERTISING
Switchboard
Advertising Information
www.png.canwest.com
Jane Atherton, Manager, Strategic Initiatives and Sales Planning
CLASSIFIED ADVERTISING
Don Delayen, Director of Sales, Classified
(604) 605-2741
[email protected]
Steve Scott, Employment Manager
(604) 605-2651
[email protected]
David Black, Auto Manager
(604) 605-2096
[email protected]
Pete Ryznar, Real Estate Manager
(604) 605-2373
[email protected]
Private Party Classified Advertising
(604) 605-7355
[email protected]
1(877) 699-8222
NATIONAL ADVERTISING
Tom Shipman, Director of Sales, National
(604) 605-2546
[email protected]
Victoria Brown, National Manager
(604) 605-2506
[email protected]
Alexis Cylwa, National Manager
(604) 605-2528
[email protected]
RETAIL ADVERTISING
Bruce Shepherd, Director of Sales, Retail
Tony Guarascio, Retail Manager Ian Cruickshank, Retail Manager (604) 605-2882
(604) 605-2697
(604) 605-2749
[email protected]
[email protected]
[email protected]
SALES OPERATIONS
Clayton Moore, Director of Sales, Operations
(604) 605-2543
[email protected]
Electronic Ad Processing
(604) 605-2012
CREATIVE SERVICES
Jim Emerson, Director
(604) 605-2937
[email protected]
Vanessa Pinniger, Special Features and Project Manager
(604) 605-2531
[email protected]
RESEARCH
Ivy Chin, Research Analyst
(604) 605-2768
[email protected]
Trent Kreiger, Research Analyst
(604) 605-2957
[email protected]
BUSINESS OFFICE (Credit Department)
Karen Gordon, Credit Manager
(604) 605-2833
[email protected]
General Credit Department
(604) 605-7351
CONSUMER SALES & MARKETING Courtney Railton, Consumer Sales Manager
(604) 605-2778
[email protected]
Patricia Wu, Marketing Manager
(604) 605-2834
[email protected]
PROMOTIONS & COMMUNITY INVESTMENT
Jamie Pitblado, Vice President (604) 605-2316
[email protected]
Chanelle Dupre, Manager, Promotions
(604) 605-2317
[email protected]
READER SERVICES Jason Ludwig, Vice President, Reader Services
(604) 605-2611
[email protected]
Customer Service
(604) 605-7381
1(800) 387-6000
82

planbook - The Province

Transcription

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