The Prague City Magazine by MF DNES Leisure • Shopping • Arts

The Prague City Magazine by MF DNES
Leisure • Shopping • Arts • Sports • Real Estate
2011
Content
2
Content of the presentation
• Profile
• Media data
• Sections
• Advertising Possibilities
• Pricelist
• Dates of publication in 2011
• Contacts
Profile
3
The ultimate Prague magazine
• The full-color CITY DNES magazine is the
ultimate Prague city magazine for locals and
visitors. Each issue offers up-to-date
metropolitan topics and tips for cultural,
social, culinary and sports events, trips,
shopping, etc. Part of the magazine is a
monthly calendar of events in Prague.
• High quality of content guaranteed by the
editorial team of the most-read Czech quality
daily MF DNES
• Quality paper 60g LWC guaranties
impeccable reproduction of photos and
adds
Media data
4
High circulation and readership
• Frequency: monthly (11 times per year),
published last Tuesday of the month with the
exception of July
60 000 copies in MF DNES
• Circulation: 70 000 copies = 60 000 inserted in
MF DNES + 10 000 distributed on premium
Prague locations (coffees, restaurants, shops,
fitness clubs, etc.)
• Readership: 150 000 regular readers in the
top target groups (100 000 readers in the
groups A, B and C)
+ 10 000 copies on selected locations
Source: Media Projekt 2. – 3. Q 2010
Media data
5
Premium target group
The readership structure of all dailies in Prague (in thousands) and the market shear of MF DNES
Readers
university degree
Čtenáři swith
VŠ vzděláním
Readers
with above-the-average
Čtenáři
s nadprůměrným
čistým
monthly
income
higher
30 000 Kč
měsíčním příjmem nad 30than
tis. Kč
38
MF DNES
22
MF DNES
34
Hospodářské noviny
20
Hospodářské noviny
23
Lidové noviny
Právo
11
Blesk
10
MF DNES
37%
16
Lidové noviny
Právo
63%
MF DNES
30%
18
Blesk
0,3
70%
Readers
in decision-making
positions
Čtenáři
s rozhodovací
pravomocí
v
responsible
for
more
than
100
000
Kč
zaměstnání nad 100 tis. Kč
34
MF DNES
MF DNES
40%
16
Lidové noviny
5
90
Blesk
19
Hospodářské noviny
96
MF DNES
20
Blesk
Právo
Readers
in the topsocioekonom.
socio-demographic
Čtenáři
z nejvyšších
groups
A,
B and C1
skupin ABC1
60%
42
Hospodářské noviny
Právo
MF DNES
34%
45
Lidové noviny
22
66%
Source: Media Projekt 2. – 3. Q 2010
Sections
6
Clearly profiled sections (1)
• TOPIC OF THE MONTH
The most important issues for the upcoming
month in Prague. Leisure, shopping, transport,
wellness, etc. Sports in the summer, gifts
before Christmas.
• CITY NAVIGATOR
Drama and cinema premiers, concerts,
exhibitions, sports contests and hundreds of
other events in Prague. Detailed guide day
by day.
• CITY GOURMET
Looking for fine food and restaurants? We
presents the best hotel restaurants, French
bistros, or sushi bars, breakfast and brunch
offers, food and drinks shops.
Sections
7
Clearly profiled sections (2)
• CITY BOUTIQUE
A Prague shopping guide. Where to by
clothes, sporting goods, decoration, etc.
• CITY ADDRESS
Inside noteworthy Prague quarters. Sights,
novelties, plans and their impact on locals
and visitors.
• CITY SERVICES
Useful advice for those who look for a good
drycleaner, locksmith, taxi service or other
every-day service.
• CITY TRIP
Do you plan to sent out from Prague for a
trip? Locations and events worth visiting and
how to get there by car, train or bike.
Sections
8
Clearly profiled sections (3)
• CITY KIDS
Clever ideas how to spend time out with your
kids. Lists of playgrounds, specialized shops,
sporting and cultural events.
• CITY SPORTS
Looking for sports entertainment? We present
the best tennis courts, golf clubs, tracks for inline scatting or yoga classes in the city.
• CITY REAL ESTATE
Regular supplement of CITY DNES: numerous
apartment and house offers in Prague and its
surroundings. Knowledgeable advice how to
buy, sell or rent property.
Advertising
9
Advertising possibilities (1)
• Window on the front page
Format:
width
high
Price 4C:
25 000 Kč
87 mm
34 mm
Advertising
10
Advertising possibilities (2)
• Full page
Format:
width
high
Price 4C:
149 000 Kč
210 mm
285 mm
Advertising
11
Advertising possibilities (3)
• Half page (wide)
Format:
width
high
Price 4C:
77 000 Kč
210 mm
140 mm
Advertising
12
Advertising possibilities (4)
• 1/3 page (high)
Format:
width
high
Price 4C:
51 000 Kč
72 mm
285 mm
Advertising
13
Advertising possibilities (5)
• 1/3 page (high)
Format:
width
high
Price 4C:
51 000 Kč
210 mm
144 mm
Advertising
14
Advertising possibilities (6)
• Mosaics
Formats and prices:
Modul 1/9: 60 x 80 mm
Modul 2/9: 124 x 80 mm
60 x 164 mm
Modul 3/9: 188 x 80 mm
Modul 4/9: 124 x 164 mm
15 000 Kč
28 000 Kč
28 000 Kč
41 000 Kč
54 000 Kč
Advertising
15
Advertising possibilities (7)
• Window on the program page
Format:
width
high
41 mm
80 mm
Cena 4C inzerce:
20 000 Kč
Advertising
16
Advertising possibilities (8)
• Section sponsor
Format:
width
high
Price:
35 000 Kč
100 mm
16 mm
Advertising
17
Advertising possibilities (9)
• Front page of CITY Reality
Formats:
1/4 page high
88 x 128 mm
14 300 Kč
1/4 page width
181 x 84 mm
15 600 Kč
Advertising
18
Advertising possibilities (10)
• Tips of real estate agents
Format:
width
high
Price 4C:
1 100 Kč
41 mm
51 mm
Advertising
19
Pricelist
Advertising
20
Days of publication in 2011
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
22/2
29/3
29/4
31/5
28/6
30/8
20/9
25/10
29/11
20/12
Contacts
Editorial: Martin Moravec, [email protected]
Advertising: Mafra, a.s., Sales agents Prague / inzertní poradci Praha,
[email protected], tel. 22506 3412, fax 22506 3462
praha.idnes.cz/city