media kit - Excellence Magazine

EXCELLENCE WORLD
EXCELLENCE MAGAZINE,
strategic asset of Excellence World
Excellence World is your luxury hub for business and lifestyle: a new,
involving and unique concept in living well. It is your space, filled with
opportunities, a careful selection of experiences and prestigious
brands tailored perfectly to your style. It’s a web platform that offers to
its network of Private and Corporate Members reserved privileges and
provides tailor-made high-end, ensuring an excellent luxury experience.
Excellence World is declined into three assets, which have
a synergic integration each other by offering a multi – channel
strategy to support the companies of the Excellence’s network
to develop their business in the global market:
The membership of Excellence World allows you to meet a welcoming,
well-informed set of people who share your interests, giving access
to a selective international network of HNWI*, royalty and aristocracy,
giving life to business opportunities, with a privileged gateway
to the Middle East countries and in particular Qatar.
web platform & e-commerce <
magazine <
events <
WEB PLATFORM
& E-COMMERCE
At the same time, the Excellence World feels like priority its social
responsibility and wants to implement good causes projects, in which
the Members take part when accessing at the Excellence’s network.
Excellence World’s team satisfies with effective and efficiency every
desire of our Members using its problem-solving capacities for each
particular private and business need.
That is our first excellence objective.
Excellence magazine
it’s about an attitude, not an age or place
It’s about a lifestyle, a philosophy, not a label
It’s simply a word: the Excellence
Excellence World members
get instant access to prestigious
products, leisure facilities
and services from our
partners with preferred
pricing and upgrades.
EVENTS
Our exclusive events allow
Excellence World members to
extend their network among industry
leaders and representatives of
top brands, sharing interests,
passions and business of
our luxury community.
EXCELLENCE
WORLD
MAGAZINE
*A high-net-worth individual (HNWI) is a person with a net worth in excess of US$1 million.
Excellence Magazine is the luxury trendsetter and
the prestigious showcase of Excellence World.
Intercepts styles and trends, providing insight on
international business, living well, events,
culture and lifestyle, providing a
constantly updated and accredited
collection of excellences, with
a focus on the Italian ones.
EXCELLENCE MAGAZINE
FIRST EDITION (November 2011 – June 2014)
Launched in 2011, the Magazine had a focused and a specific
business model: the distribution was limited to the rooms and the
common spaces of 5* hotels which got visibility amongst the
Excellence Collection on the magazine and the website. The magazine
was printed in Italian and English, twice per year, in 7 volumes until
june 2014 and distributed in Switzerland, South France, Italy
and Qatar. That has made possible a completely targeted edition
with a clear reader profile and a wide readership, with a
consequent attractive relationship for luxury brands advertisers.
Il magazine è stato supportato dalla sua versione web con
sezioni ricche di contenuti e di approfondimento, il prestigioso
portafoglio Hotel dell’Excellence Collection e la possibilità
di leggere il magazine in versione digitale.
T
H
E
excellencemagazine.luxury
THE NEW EDITORIAL LINE
The new edition of Excellence Magazine continues to focus on the
world of excellence, luxury and lifestyle but is enriched and enhanced
by quality content, insights on business, investment, market analysis,
must-see events. It tells stories of success and forward – looking ideas,
business cases, international scenarios evolving and makes interviews
driven people that make of excellence a distinctive feature.
The magazine captures and anticipates trends on which it informs and
creates inspiration. It reveals how the habit of excellence transforms
into the habit of success. It is the privileged window of an extra-fine
and exclusive collection of excellences. In addition to suggest
exclusive brands, the new mission of the magazine is to create
engagement that capture the attention and the trust of the reader
in the long run, becoming accredited source of everything related
to the luxury, excellence and fine living.
EXCELLENCE MAGAZINE
The new editorial line of Excellence Magazine is a further step
forward in the Excellence World’s draft, and now, given the
very good results already achieved, we work to aspire to more
excellent results. The volume 8, launched on autumn 2014,
is a new deal based on some remarkable achievements:
> The new editorial line and contents studied for our target
> The wide success of the magazine and its awareness
> The appreciation of the Partners and their support increasing
> The increasing number of editions and pages
> Widening distribution
> Media partner for selected events
THE NEW EDITORIAL LINE
KEY PILLAR
Business insight <
Future vision luxury <
Portraits <
Travel <
Fashionism <
Sky, land, sea <
Art & culture <
High life <
High tech & Innovation <
Real estate <
Philantropy <
READERSHIP
Politicians
15%
Representative
of top brand
35%
Diplomats
20%
Industry
leaders
30%
Excellence Magazine speaks for those who believe in excellence,
in whatever field; whose daily efforts are inspired by and aimed
at achieving the outstanding. Our readers are industry leaders,
Memership Excellence World card, holders of subscriptions
and all those interested in a life of luxury.
Readers of Excellence Magazine are influent men and women with
a taste for luxury and a buying power vast enough to allow them to
purchase exclusive items featured in the magazine. This makes
Excellence Magazine the ideal channel for the luxury brands
advertised with us, capable of ensuring a profiled target.
STARTING FROM 2015
The magazine is in english and italian language
Representative of top brands
Industry leaders
Diplomats
Politicians
Circulation 10.000
Readership figures 45.000
Distribution Italy, France, Switzerland, UK,
Qatar & ME Region
DISTRIBUTION CHANNELS
Financial institutions <
The Royal Families in the ME Region <
A worldwide network of wealth families <
The most exclusive luxury hotels, resorts, golf club, <
SPA, restaurants, marinas in the world
Further distribution in the executive class of airlines/ railway companies <
Prestige automotive companies, yacht producers <
Luxury car showrooms <
Excellence Magazine is delivered directly to most prominent and influential
VIPs: notable personalities and opinion leaders in finance, business, fashion,
real estate and entertainment.
MEDIA PARTNER FOR SELECTED EVENTS
Some of the most successful events were “Mercedes Event” in 2011
in Lugano, the “Soirée Blanche” in 2012 in Saint Tropez, the
“Gala Monaco” in 2013 in Montecarlo and the 4th edition of
“Lights & Creations” in Lugano in 2013. The Event is a strategic
communication tool for the company and the Partner, and also a
powerful tool of brand and business development thanks to our wide
network with many Arabic Royal Family Members. Our events are
authentic emotions where the protagonists are people and brands.
EXC MAG OFFER
EXCELLENCE MAG PRINT EDITION
READERSHIP
Excellence World’s Members network and Real Families <
Exclusive access to a discerning, high-spending, <
well-travelled and affluent readership
Europe, ME and Hong Kong distribution <
CONTENT
Bespoke content and editorial article: <
highest quality content, production of opinion and values
Independent editorial viewpoint <
Direct link to Excellence World web Platform <
through a system of QR Code connected to each article
ADVERTISING
Special supplement or inserts on advertisers request <
High quality advertising: “native adv article” <
BRAND SELECTION
A guarantee of selection of the major luxury brands and Hotel <
Tried and tested by the world’s most glamorous brands: <
Mont Blanc, Rolex, Ferrari, Bulgari, Mercedes-Benz
EXCELLENCE MAG DIGITAL EDITION
> High impact display opportunities for advertisers
> Excellence Magazine’s digital edition advertisements
include a direct link to web Platform and e-commerce sites,
resulting in seamless consumer integration for brands
> Deepening content on luxury
> IPad & IPhone Apps
EXCELLENCE WORLD & EXCELLENCE MAG:
a Full-Service Communication Partner
From digital editions to social media, Excellence Magazine extends
its audience reach, driving more exposure for your brands.
E-MAIL MARKETING
An email newsletter distributed once a week to our email
audience that features what’s hot now in fashion,
beauty, events and affairs
SOCIAL MEDIA
Excellence Magazine’s brand, events and culture are delivered
daily through social media to promote your brand
to a dedicated audience. Ask about custom opportunities.
Enhanced advertising options and
custom programs are also available.
www.excellencemagazine.luxury
AT&T
ADVERTISING RATES
1/1
2/1
1/2
1/1
1/1
1/1
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FORMAT
SIZE
PRICE €
1/1 page
215 mm X 280 mm (+ 5 mm on each side)
5.500,00
Double page
430 mm X 280 mm (+ 5 mm on each side)
8.000,00
½ page
215 mm X 140 mm (+ 5 mm on each side)
3.500,00
2nd inside cover
215 mm X 280 mm (+ 5 mm on each side)
6.500,00
3rd inside cover
215 mm X 280 mm (+ 5 mm on each side)
6.000,00
4th back cover
215 mm X 280 mm (+ 5 mm on each side)
7.000,00
Story Telling (4-5 pages)
215 mm X 280 mm (+ 5 mm on each side)
9.000,00
COLLABORATIONS
A wide range of options are available for collaborations with Excellence Magazine,
be it advertising, advertorials, events, editorials, supplements, magazine themes etc.
For further information about a possible collaboration,
please contact Excellence Magazine [email protected]
1/1
2/1
1/2
1/1
1/1
1/1
1/1
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1/1
1/1
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FORMAT
FULL RATES
2 EDITIONS
20%
DISCOUNT
FULL RATES
3 EDITIONS
30%
DISCOUNT
FULL RATES
4 EDITIONS
40%
DISCOUNT
1/1 page
11.000,00
8.800,00
16.500,00
11.550,00
22.000,00
13.200,00
Double page
16.000,00
12.800,00
24.000,00
16.800,00
32.000,00
19.200,00
½ page
7.000,00
5.600,00
10.500,00
7.350,00
14.000,00
8.400,00
2nd inside cover
13.000,00
10.400,00
19.500,00
13.650,00
26.000,00
15.600,00
3rd inside cover
12.000,00
9.600,00
18.000,00
12.600,00
24.000,00
14.400,00
4th back cover
14.000,00
11.200,00
21.000,00
14.700,00
28.000,00
16.800,00
Story Telling (4-5 pages)
18.000,00
12.800,00
27.000,00
18.900,00
36.000,00
21.600,00
ANNUAL AGREEMENTS & SPECIAL PLACEMENTS
Excellence Magazine offers price reduction on annual agreements
and accommodates special requirments regarding advertisment.
[email protected]
TECHNICAL FEATURES
FORMAT
215 mm X 280 mm closed, 430 mm x 280 mm open
INNER PAGES PAPER
PRINTING FOR INNER PAGES
Glossy, 150 g
Printing in full colour with offset varnish
COVER SHEET PAPER
PRINTING FOR COVER
Glossy, 350 g
Printing in full colour with + glossy paper + heading printed in silver hot
IMAGES
In 300 DPI dimension - CMYK - TFF - EPS - JPG format
PRINT RUN
Below is a list of brands that have used the showcase of
Excellence for their communication strategy
ADVERTISING PARTNERS
10,000 copies
MATERIAL REQUIREMENTS
Formatted CD, DVD or mail. Media will not be returned.File types accepted: InDesign, QuarkXpress,
Photoshop and Illustrator. Please send all links, fonts, colors and logo measurements need for making advertising.
In each case all requirements will be defined according to the specific needs.
For information [email protected]
Aneri
Antinori
Chanel
CRN Yachts
Bang & Olufsen
Baume & Mercier
Bulgari
Burberry
Caviar Giaveri
Cuervo y Sobrinos
Civati
Dior
Elite Qatar
Emirates airline
E. Marinella
Ferrari
Gattinoni
Gold Wood
Lamborghini
Legends
Martina Spica
Maserati
Mercedes – Benz
Mont Blanc
Overmarine Group
Porto Romano – Private Marina
Ponte Vecchio Gioielli
Richmond
Rolex
Societe Generale
Sunrise Yachts
Tod’s
Trussardi
Valoro Gioielli
Versace
BEST HOTEL SELECTION
Hotel Baglioni – Milan - Italy
Capri Tiberio Palace – Capri Isle - Italy
Hotel Emerald – Lugano – Switzerland
Hotel Splendide Royal – Lugano – Switzerland
Grand Hotel Eden – Lugano – Switzerland
Parco dei Principi – Grand Hotel & Spa – Rome - Italy
Aldrovandi – Villa Borghese – Rome - Italy
Grand Hotel du Cap-Ferrat – Saint Jean Cap Ferrat – France
Hotel Martinez – Cannes - France
Hotel Metropole Monte Carlo – Monaco – France
Hotel President Terme – Abano Terme – Italy
Castadiva Resort & Spa – Lago di Como – Italy
Villa Principe Leopoldo – Hotel & Spa - Lugano – Switzerland
The First Hotel – Rome – Italy
Hotel Bernini Bristol – Rome – Italy
Hotel d’Inghilterra – Rome – Italy
Hotel Villa del Quar – Pedemonte (Verona) – Italy
Luna Hotel Baglioni – Venice – italy
Carlton Hotel Baglioni – Milan – Italy
Relais Santa Croce – Florence _ Italy
Regina Hotel Baglioni – Rome – Italy
Baglioni Hotel – London – UK
La Villa Gallici – Relais & Chateaux – Aix – en - Provence – France
Fonteverde – Natural Spa Resort – Tuscany - Italy
Hotel Caruso – Ravello - Italy
Hotel Seven Stars Galleria - Milan - Italy
Hotel Royal - Sanremo - Italy
Hotel Splendide Royal - Rome - Italy