2015 Public Opinion Report

Transcription

Cameco Corporation
PORT HOPE PUBLIC OPINION SURVEY
REPORT SUMMARY
June 2015
Cameco Corporation
Port Hope Public Opinion Survey
Report Summary
Prepared for
Cameco Corporation
Fuel Services Division
205 Peter Street
Port Hope, Ontario
L1A 3V6
Submitted by
117 – 3rd Avenue South
Saskatoon, Saskatchewan
S7K 1L6
Tel: (306) 956-3070
June 2015
Contents
Executive Summary .............................................................................................................................. 1
Introduction ............................................................................................................................................ 1
Highlights ................................................................................................................................................ 1
Methodology ........................................................................................................................................ 5
Project Background ................................................................................................................................. 5
Awareness & Support ........................................................................................................................... 7
Awareness of Cameco ............................................................................................................................. 7
Important Issues ..................................................................................................................................... 9
Support for Cameco in Port Hope ......................................................................................................... 11
Knowledge of Cameco’s Port Hope Operations.................................................................................... 15
Specific Concerns .................................................................................................................................. 16
Public Trust ......................................................................................................................................... 17
Cameco Protects People & Environment .............................................................................................. 17
Port Hope as Safe, Healthy Place to Live .............................................................................................. 18
Trust Index ............................................................................................................................................ 19
Regulatory Processes .......................................................................................................................... 21
Perception of Regulatory Safety ........................................................................................................... 21
Communications ................................................................................................................................. 22
Availability of Information .................................................................................................................... 22
Website ................................................................................................................................................. 23
Social Media .......................................................................................................................................... 24
Community Forums .............................................................................................................................. 25
Community Forum Newsletter ............................................................................................................. 26
Reliable Sources of Information ........................................................................................................... 28
Appendix ............................................................................................................................................ 29
Survey Demographics ........................................................................................................................... 29
Survey Instrument ................................................................................................................................ 31
Executive Summary
Introduction
On behalf of Cameco Corporation, Fast Consulting conducted an annual public opinion survey
with a representative sample of Port Hope residents in late May and early June 2015. The
survey monitors support for Cameco’s local operations and gathers perceptions regarding the
corporation.
We used a multi-modal approach to capture opinion from a broad base of residents: 300
surveys were completed using landline telephone and, for the first time, 100 surveys were
completed using mobile phone modalities. Incorporating response from mobile respondents
was done to increase the representation of younger residents (ages 18-34) in the survey.
The 2015 survey sample size of 401 residents of the Municipality of Port Hope lets us say with
a 95% level of certainty that overall results are within plus or minus 4.8% of what they would
be if the entire adult population of municipality were polled.
Highlights
Awareness

Nine out of 10 (92%) Port Hope residents are aware of Cameco’s Port Hope operations,
including a majority (65%) who are ‘very aware’. Men and older residents are more likely
than women and ages 18-34 to be ‘very aware’ of Port Hope operations.
Awareness of Port Hope Operations, 2004-2015
100%
78%
67%
50%
27%
20%
74%
26%
77%
20%
75%
24%
78%
21%
76%
22%
74%
74%
77%
23%
24%
22%
68%
65%
29%
27%
Jun-14
Jun-15
0%
Jun-04
Jul-05
Jun-06
May-07 May-08 May-09
Very aware
Fast Consulting – Saskatoon, Saskatchewan
Jun-10
May-11 May-12
Jun-13
Somewhat aware
| Page 1
Cameco | 2015 Port Hope Public Opinion Survey
EXECUTIVE SUMMARY

The large majority (88%) of Port Hope residents also describe themselves as
knowledgeable about Cameco, including 28% who dare ‘very knowledgeable’.
Public Support

The large majority (88%) of residents support the continuation of Cameco’s operations in
Port Hope, in line with previous surveys. This includes half (53%) who are ‘strongly
supportive’.

The large majority of residents of all ages and genders support the continuation of Port
Hope operations. The percentage of ‘strongly supportive’ tends to fluctuate across age
groups from year to year, but men are consistently more likely to be ‘strongly supportive’
than women.
Public Support for Port Hope Operations, 2004-2015
100%
80%
73%
84%
70%
79%
85%
83%
87%
89%
87%
84%
88%
Jun-13
Jun-14
Jun-15
50%
0%
Jun-04
Jul-05
Jun-06
Jun-10
May-11 May-12

The main reason residents support Cameco continuing to operate is the contribution the
Port Hope facilities make to the economy, jobs and tax revenue—53% cite this reason.
Another 16% are supportive because Cameco is a good corporate citizen, 14% because
the company is safe and has a good track record, 8% because Port Hope would suffer if
Cameco left and 7% because they support nuclear/clean energy.

Environmental impact is the main reason people do not support the operation—11% of
residents cite this reason. Another 5% cite the impact on the waterfront.

Men are more likely than women to cite the operation’s economic contribution as the
main reason they are supportive; women are more likely to cite environmental impact as
the main reason they are unsupportive.

The long-term trend of residents underestimating public support for Port Hope operations
continues. Approximately 76% of residents think most people in Port Hope are supportive
of Cameco continuing to operate in the community, compared to 88% who actually
support the company. The gap is most pronounced in the ‘strongly supportive’ category—
26% believe other residents are ‘strongly supportive’ compared to 53% of residents who
actually are ‘strongly supportive.’

Women and 18-34 year-old residents are most likely to underestimate public support for
Port Hope operations.
| Page 2
EXECUTIVE SUMMARY
Perception of Safety

The large majority (84%) of residents agree that Cameco does everything possible to
protect people and the environment—and close to half (46%) ‘strongly agree’. This is
consistent with previous surveys.

Nine out of ten (88%) residents agree that Port Hope is a safe and healthy place to live,

Also in line with previous surveys, the large majority (80%) of residents agree that federal
and provincial regulatory processes adequately ensure the safety of Port Hope residents,
including 39% who ‘strongly agree’.
Concerns

Environmental impact, community safety and jobs remain the top three things residents
cite when asked to identify important issues about Cameco in Port Hope.
o
40% say environmental impact is an important issue; 18-34 year-olds are much
more likely to cite this as important.
o
19% say community safety is an important issue; 35-54 year-olds are most likely
to cite this as important.
o
15% say jobs are an important issue; 35-54 year-olds are also most likely to cite
this as important.

The large majority (73%) of residents do not identify any specific concerns with Cameco’s
operations in Port Hope, while 27% do. This is generally consistent with previous surveys.
Older respondents and women are most likely to cite concerns.

Specific concerns are generally consistent from year to year, although the percentage of
residents who cite the concerns fluctuates. 2015 survey results reflect previous surveys:
o
7% are worried about the environmental impact
o
4% are worried about a leak/water contamination (women, older respondents
more likely to cite this concern)
o
4% are worried about waste management/clean-up
o
4% believe Port Hope operations are destroying the waterfront (older
respondents more likely to cite this concern)
o
3% have health and safety concerns (women more likely to cite this concern)
Public Trust
Fast Consulting developed the Trust Index (TI) to calculate overall public support for Cameco
in Port Hope based on public perception of the company’s performance on environmental
responsibility, internal processes and community citizenship. Residents rate their level of trust
for a series of value statements on a scale of 1 to 10. Ratings from 1 to 4 are interpreted as
‘poor/in need of improvement’, ratings from 5 to 6 as ‘satisfactory/good’ and ratings from 7
| Page 3
EXECUTIVE SUMMARY
to 10 as ‘very good/excellent’. Trust Index (TI) measures for all 12 value statements remain in
the ‘very good to excellent’ range.
Communications

The majority (75%) of residents think Cameco makes information about its operations in
Port Hope readily available to them.

Half (50%) of residents are aware that Cameco has a website providing information about
its Port Hope operations.

Roughly a third (32%) of residents are aware that Cameco has a presence on social media,
including a Facebook page and Twitter feed.

The majority (75%) of residents are aware that Cameco holds open community forums
about its Port Hope operations.

Six out of ten (59%) residents recall receiving a community forum newsletter from
Cameco (down from 2014), and the large majority (84%) read it the newsletter.

In terms of reliable sources of information about Cameco and its local operations,
residents continue to regard Cameco employees, newsletters, forums, website and
spokespeople as the most reliable. Mean scores all continue to be perceived as
trustworthy sources.
| Page 4
Methodology
Project Background
Fast Consulting conducted an annual public opinion survey with a representative sample of
Port Hope residents in late May and early June 2015. The objective of the annual survey is to
monitor support for Cameco’s local operations, and to gather opinions and perceptions
regarding the corporation.
Questionnaire
The survey questionnaire, designed in consultation with Cameco, is reviewed annually. It was
programmed into a CATI (Computer Assisted Telephone Interviewing) system and pre-tested to
ensure it flowed efficiently and incorporated correct branching and skip patterns.
Landline and Mobile
We used a multi-modal approach to capture opinion from a broad base of residents: 300
surveys were completed using landline telephone and, for the first time, 100 surveys were
completed using mobile phone modalities. Incorporating response from mobile respondents
was done to increase the representation of younger residents (ages 18-34) in the survey.
Survey Sample
The survey sample frame was constructed to obtain complete interviews from a random
selection of approximately 400 households throughout the Municipality of Port Hope (401
were actually completed). Respondents were selected from a randomly generated electronic
sample frame built by Fast Consulting and ASDE. Standard polling practices were used at all
times to ensure random selection of households and respondents.
The survey sample of 401 residents yields public opinion measurements with a statistical level
of confidence of 95% within an overall margin of error of plus or minus 4.8 percentage points.
Respondents were randomly selected from an electronic sample of the Municipality of Port
Hope using standard polling practices. The sampling frame was constructed to facilitate
representation of demographic characteristics evident in the population such as gender, age
and level of education. Randomly selecting participants ensures that the opinions of all types
of people residing in the Municipality of Port Hope are represented in the survey results.
The Municipality of Port Hope consists of two wards. Ward 1 is the urban sector where the
majority of the commercial and industrial development exists; it represents approximately
76% of the total population of the Municipality of Port Hope. It was the former Town of Port
| Page 5
METHODOLOGY
Hope, prior to amalgamation in 2001. Ward 2 is the rural sector and consists of several
hamlets including Welcome, Campbellcroft, Garden Hill and Perrytown. Ward 2 is the former
Hope Township. Both wards are proportionately represented in the survey.
The survey was in the field from May 28 to June 7, 2015. Telephone survey interviews were
conducted at times that were appropriate and convenient for respondents – between the
hours of 5:00 p.m. and 9:00 p.m. (EST) on weekdays and between the hours of 10:00 a.m. and
4:00 p.m. on weekends. Interviews were conducted by experienced public opinion
interviewers.
Data checking procedures were used to ensure the accuracy of the data. The team at Fast
Consulting designed and implemented programs to facilitate the statistical analysis of the
survey data using the industry standard SPSS software program (Statistical Package for Social
Sciences).
| Page 6
Awareness & Support
Awareness of Cameco
We are interested in your opinion regarding a company called Cameco Corporation, a nuclear energy
company that operates two facilities in Port Hope. The Port Hope conversion facility processes uranium
that is used to generate clean electricity here in Canada and around the world. Cameco Fuel
Manufacturing manufactures nuclear fuel bundles and other component parts for the Canadiandesigned Candu nuclear reactors.
Q. Would you say you are very aware, somewhat aware or not at all aware of Cameco’s
Port Hope operations?
100%
65%
50%
27%
8%
0%
Very aware
Somewhat aware
Not at all aware

Nine out of 10 (92%) Port Hope residents are aware of Cameco’s Port Hope operations,
including a majority (65%) who are ‘very aware’.

Overall awareness (very + somewhat aware) is down slightly from previous surveys due to
a decline in the percentage of respondents who are ‘very aware’ of the company.
Tracking Awareness
100%
78%
67%
50%
27%
20%
74%
26%
77%
20%
75%
78%
24%
21%
76%
22%
74%
74%
77%
23%
24%
22%
68%
65%
29%
27%
Jun-14
Jun-15
0%
Jun-04
Jul-05
Jun-06 May-07 May-08 May-09 Jun-10 May-11 May-12 Jun-13
Very aware
Somewhat aware
| Page 7
Cameco |2015 Port Hope Public Opinion Survey
AWARENESS & SUPPORT
By Age & Gender
Very aware

18-34
48%
Age Group
35-54
61%
Gender
55+
70%
M
74%
F
58%
Overall
65%
Somewhat aware
37%
30%
24%
23%
31%
27%
AWARE of CAMECO
85%
91%
94%
97%
89%
92%
Not at all aware
15%
9%
6%
3%
11%
8%
The majority of respondents of all ages and genders are aware of Cameco’s Port Hope
operations. The percentage who are ‘very aware’ increases with age, from 48% of ages
18-34s to 70% of ages 55+. Men are consistently more likely to be ‘very aware’ than
women, at 74% vs. 58%.
| Page 8
AWARENESS & SUPPORT
Important Issues
Q. What types of issues are important to you when you think about Cameco in Port Hope?
Environmental impact
27%
40%
19%
16%
15%
15%
11%
Community safety issues
Jobs
Waste management
7%
9%
8%
8%
6%
8%
Health concerns
Community support
Security
Jun-15
Jun-14
7%
8%
6%
7%
5%
Workplace safety issues
Economic diversification/tax revenue
Other
0%
38%
25%
50%
* Note: multiple responses allowed

Respondents identify a variety of issues as important when they think about Cameco in
Port Hope. Four out of ten respondents (40%) cite environmental impact, up from 27% in
2014. Young respondents ages 18-34 are much more likely to cite environmental impact,
at 58% vs. 38% of ages 35-54 and 35% of ages 55+.

Approximately 19% cite community safety, 15% cite jobs, 11% waste management, 9%
health concerns, 8% community support, 8% security and 7% workplace safety. Women
and ages 35-54 are most likely to cite community safety.

Year after year, respondents identify the same top three important issues (although not
always in the same order): environmental impact, community safety and jobs.
Tracking Top 3 Important Issues
Environmental impact,
40%
50%
32%
22%
27%
23%
25%
15%
21%
16%
16%
Community safety, 19%
Jobs, 15%
12%
14%
13%
15%
May-11
May-12
Jun-13
Jun-14
0%
Jun-15
| Page 9
AWARENESS & SUPPORT
Probing Respondents’ Concerns
Respondents who cite environmental impact, workplace safety issues, community safety issues or health
concerns are asked to further describe their concerns.
Environmental Impact
161 respondents
Community Safety
%
No.
Safe company/no concerns
22%
36
Community awareness/education
12%
20
Safety/environmental concerns
11%
Location/right downtown
7%
Reclamation/clean-up
75 respondents
%
No.
Leaks, spills, contamination
21%
16
Educate/what happens if accident
15%
11
17
Health & safety of residents/general
13%
10
12
Cameco is doing good job
7%
5
6%
10
5%
4
Follow regulations, accountability
4%
6
Waste management/disposal
5%
4
Negative publicity
2%
3
5%
4
5%
4
Increase onsite security/too open
Health Concerns
36 respondents
Workplace Safety
%
No.
Cancer
44%
16
17%
6
11%
11%
Open/honest about accidents
29 respondents
%
No.
Health & safety of employees
38%
11
14%
4
4
10%
3
4
7%
2
5%
2
3%
1
3%
1
3%
1
3%
1
3%
1
Location/too close to waterfront
3%
1
Doing good job
3%
1
* Note: multiple responses allowed

Environmental Impact: Of the 161 respondents who identify environmental impact as an
important issue, 22% do not actually have any concerns and think Cameco is a safe
company. Approximately 12% are concerned about awareness/education regarding the
environmental impact and 11% are concerned about safety and environment in general.

Community Safety: Of the 75 respondents who identify community safety as important,
21% cite concerns about leaks, spills contamination, 15% about what happens in case of
accident and 13% about the general health and safety of people in the community.

Health Concerns: Among the 36 respondents who identify health concerns as important,
close to half (44%) cite cancer as a concern, 17% cite following regulations/accountability,
11% cite the general health and safety of people in the community and 11% cite waste
management/disposal.

Workplace Safety: Among the 29 respondents who identify workplace safety as
important, main concerns are the health and safety of employees (38%), following
regulations and accountability (14%) and waste management/disposal (10%).
| Page 10
AWARENESS & SUPPORT
Support for Cameco in Port Hope
Q. Would you say you are strongly supportive, somewhat sup portive, somewhat
unsupportive or not supportive at all of the continuation of Came co’s operations in
Port Hope?
75%
53%
50%
35%
25%
8%
3%
0%
Strongly supportive

Somewhat supportive
Somewhat
unsupportive
Not supportive at all
The large majority (88%) of Port Hope respondents support the continuation of Cameco’s
operations in Port Hope, which is in line with previous surveys. This includes half (53%)
who are ‘strongly supportive’.
Tracking Support (Strongly + Somewhat Supportive)
100%
73%
70%
80%
84%
79%
85%
83%
87%
89%
87%
84%
88%
Jun-13
Jun-14
Jun-15
50%
0%
Jun-04
Jul-05
Jun-06
Jun-10
May-11 May-12
By Age & Gender

Strongly supportive
18-34
38%
Age Group
35-54
50%
55+
57%
M
60%
Gender
F
47%
Somewhat Supportive
52%
37%
31%
32%
38%
35%
SUPPORT INDUSTRY
90%
87%
88%
92%
85%
88%
Somewhat unsupportive
6%
2%
2%
1%
4%
3%
Not at all supportive
2%
8%
9%
6%
10%
8%
Overall
53%
The large majority of respondents of all ages and both genders support the continuation
of Cameco’s Port Hope operations, which is consistent with previous surveys. The
percentage of ‘strongly supportive’ tends to fluctuate across age groups from year to
year, but men are consistently more likely to be ‘strongly supportive’ than women.
| Page 11
AWARENESS & SUPPORT
Q. What would you say is the main reason you are supportive or not supportive of
Cameco continuing to operate its facilities in Port Hope?
53%
Economic contribution/jobs/tax revenues
16%
Good corporate citizen/good to community
Safe company/supportive
11%
Worried about environmental impact
11%
Port Hope would suffer if company left
8%
Support nuclear/clean energy
7%
Family/friends/self work there
5%
Destroying the waterfront
5%
2%
Cameco not trustworthy/honest
0%
25%
50%
75%

The main reason most (53%) respondents support Cameco continuing to operate its
facilities in Port Hope is the contribution to the economy, jobs and tax revenue. Another
16% are supportive because they think Cameco is a good corporate citizen, 14% because
the company is safe and has a good track record (been there long time/nothing has
happened) and 8% because Port Hope would suffer if Cameco left and 7% because they
support nuclear/clean energy. Environmental impact is the main reason people are
unsupportive (11% of respondents), followed by impact on waterfront (5%).

Men are more likely than women to cite the operation’s economic contribution as the
main reason for their support (59% vs. 51% of women). Working age respondents (ages
18-54) are also more likely than older ages 55+ to cite the economic contribution. Women
are twice as likely as men to cite environmental impact (16% vs. 7%).
Supportive
53%
16%
Safe company/supportive
11%
Port Hope would suffer if company left
8%
Support nuclear/clean energy
7%
5%
They’ve been here long time & nothing has happened
3%
Not Supportive
11%
Destroying waterfront
5%
Cameco not honest/trustworthy
2%
Don't have enough information
2%
Not safe/terrorist target
1%
Waste disposal/clean-up
1%
Negative image of Port Hope
1%
| Page 12
AWARENESS & SUPPORT
Q. Has your level of support of Cameco’s Port Hope o perations changed over the last 12
months or so?
92%
100%
50%
5%
2%
Yes - I am more supportive now
Yes - I am less supportive now
0%

No - my support level is about
the same
Consistent with previous surveys, 9 out of 10 respondents (92%) say their level of support
for Cameco’s Port Hope operations is unchanged over the last year. Only a few have
changed their opinion: 5% are more supportive, 3% are less supportive. This is generally
consistent across age and gender groups.
Q. What would you say is the main reason your level of support has changed?
I have more information
3
2
Waste disposal/clean-up

More Supportive
(out of 18 respondents)
12
1
Less Supportive
(out 10 respondents)
2
Don't have enough information
2
Company not honest/trustworthy
2
Health & safety concerns
1
Destroying waterfront
1
When the 28 respondents who say their level of support has changed are asked why, the
largest number (12) say it is because they have more information.
| Page 13
AWARENESS & SUPPORT
Q. What about others in your community – would you say that most people are
supportive of the continuation of Cameco’s operations in Port Hope?
100%
53%
50%
50%
35%
27%
6%
3%
3%
14%
8%
1%
0%
Strongly supportive
Somewhat
supportive
Somewhat
unsupportive
Perceived support
Unsure
Actual support

Respondents tend to underestimate the level of public support for Cameco’s Port Hope
operations. Approximately 77% of respondents think most people in Port Hope are
supportive of Cameco continuing to operate in the community, while 88% of respondents
actually support the company.

The gap is most evident in the ‘strongly supportive’ category: 27% of respondents believe
others are ‘strongly supportive’ Cameco operations compared to 53% who are actually
‘strongly supportive.’ This is consistent with previous surveys.

Women and 18-34 year-old respondents are least likely to think others in their community
support Port Hope operations—also consistent with previous surveys.
Tracking Perceived vs. Actual Support
100%
50%
73%
70%
80%
84%
76%
71%
59%
63%
Jul-05
Jun-06
79%
70%
85%
83%
87%
89%
87%
84%
88%
76%
77%
77%
78%
73%
72%
77%
Jun-13
Jun-14
Jun-15
0%
Jun-04
Actual support
Jun-10
May-11 May-12
Perceived support
| Page 14
AWARENESS & SUPPORT
Knowledge of Cameco’s Port Hope Operations
Q. Would you describe yourself as being very knowledgeable, somewhat knowledgeable
or not really knowledgeable at all about Cameco?
75%
60%
50%
28%
25%
12%
0%
Very knowledgeable

Somewhat knowledgeable
Not really knowledgeable
The large majority (88%) of Port Hope respondents describe themselves as knowledgeable
about Cameco, including 28% who say they are ‘very knowledgeable’. This is in line with
previous surveys.
Tracking Knowledge of Port Hope Operations
100%
94%
93%
94%
94%
89%
90%
92%
91%
88%
May-08
May-09
Jun-10
May-11
May-12
Jun-13
Jun-14
Jun-15
50%
0%
May-07
By Age & Gender
18-34
17%
Age Group
35-54
30%
55+
30%
M
37%
F
21%
Somewhat knowledgeable
62%
53%
62%
56%
63%
60%
KNOWLEDGEABLE about CAMECO
79%
83%
92%
93%
84%
88%
Not really knowledgeable
21%
17%
8%
7%
16%
12%
Very knowledgeable

Gender
Overall
28%
Most respondents of all ages and genders are at least somewhat knowledgeable about
Cameco. The percentage of ‘very knowledgeable’ increases with age, from 17% of ages
18-34 to 30% of ages 35+. Men are more likely to be ‘very knowledgeable’ than women.
| Page 15
AWARENESS & SUPPORT
Specific Concerns
Q. Do you have any specific concerns with the presence of Cameco’s operations in Port
Hope?
73%
No/none/nothing
7%
Leak/water contamination
4%
Waste management/clean-up
4%
Destroying the waterfront/no buffer zone
4%
Health & safety of residents
3%
As long as they follow safeguards/regulations
2%
Open information/education from Cameco
1%
Company not honest/trustworthy
1%
Negative image of Port Hope
1%
Decrease in property values
1%
Economic contribution (jobs/taxes)
1%
0%
25%
50%
75%
* Multiple responses allowed.

The large majority (73%) of respondents do not identify any specific concerns with
Cameco’s operations in Port Hope, while another 27% do have concerns. This is generally
consistent with previous surveys. Older respondents and women are most likely to cite
concerns.

Specific concerns are generally consistent from year to year, although the percentage
citing each fluctuates. Typical concerns include:
o
o
o
o
o
7% are worried about the environmental impact
4% are worried about a leak/water contamination (women, older respondents
more likely to cite this concern)
4% are worried about waste management/clean-up
4% believe Port Hope operations are destroying the waterfront (older
respondents are more likely to cite this concern)
3% have health and safety concerns (women are more likely to cite this concern)
| Page 16
Public Trust
Cameco Protects People & Environment
Q. Do you agree Cameco does everything possible to protect people and the environment?
75%
46%
50%
38%
25%
6%
5%
5%
Somewhat
disagree
Strongly disagree
Unsure
0%
Strongly agree

Somewhat agree
The large majority (84%) of respondents agree that Cameco does everything possible to
protect people and the environment—close to half (46%) ‘strongly agree’. This is
Tracking Perception of Community as Safe, Healthy
100%
84%
86%
83%
84%
May-12
Jun-13
Jun-14
Jun-15
50%
0%
By Age & Gender

Strongly agree
18-34
29%
Age Group
35-54
41%
55+
51%
M
50%
Gender
F
42%
Somewhat agree
54%
43%
33%
37%
40%
38%
AGREE
83%
84%
84%
87%
82%
84%
Somewhat/strongly disagree
13%
9%
11%
9%
13%
11%
Overall
46%
The majority of respondents of all ages and both genders agree Cameco does everything
possible to protect people and the environment, although 18-34 year-olds are less likely
to ‘strongly agree’.
| Page 17
PUBLIC TRUST
Port Hope as Safe, Healthy Place to Live
Q. Do you agree that Port Hope is a safe and healthy place to live?
75%
64%
50%
24%
25%
6%
5%
Somewhat disagree
Strongly disagree
0%
Strongly agree

Somewhat agree
Nine out of ten (88%) respondents agree that Port Hope is a safe and healthy place to live.
This is consistent with previous surveys.
Tracking Perception of Community as Safe, Healthy
100%
84%
86%
89%
90%
92%
93%
Jun-10
May-11
May-12
Jun-13
89%
88%
Jun-14
Jun-15
50%
May-08
May-09
By Age & Gender

Strongly agree
18-34
63%
Age Group
35-54
59%
55+
67%
M
65%
Gender
F
64%
Somewhat agree
29%
31%
21%
25%
24%
24%
AGREE
92%
90%
88%
90%
88%
88%
8%
9%
13%
9%
13%
11%
Overall
64%
The large majority of respondents of all ages and genders agree Port Hope is a safe and
healthy place to live.
| Page 18
PUBLIC TRUST
Trust Index
Although corporations like Cameco receive their operating licenses from various federal and provincial
regulatory bodies, they also need a social licence to operate from the communities in which they exist in
order to remain viable. Fast Consulting developed a Trust Index (TI) to calculate overall public support
for Cameco in Port Hope based on the integration of public perceptions and opinions regarding the
company in terms of its environmental responsibility, internal processes and community citizenship.
Taken together, these form a trust index, which is a key aspect of measuring public support for Cameco
and its operations in Port Hope.
Respondents are asked to rate their level of agreement (or trust) for each statement on a scale of 1 to
10. We recommend ratings in the 1 to 4 range be interpreted as ‘poor’ or ‘in need of improvement’,
ratings in the 5 to 6 range be interpreted as ‘satisfactory’ or ‘good’ and ratings in the 7 to 10 range be
interpreted as ‘very good’ or ‘excellent’.
TRUST SCORES
Environmental
Responsibility
Jul05
Jun06
May07
May08
In your opinion, do you think Cameco Corporation is …
An environmentally
6.51 7.06 7.56 6.88
responsible company
Protecting the air, land &
water for future
5.96 6.60 7.11 6.51
generations
May09
Jun10
May11
May12
Jun13
Jun14
Jun15
7.44
7.04
7.53
7.69
7.64
7.45
7.45
7.08
6.56
7.15
7.33
7.30
7.15
7.01
-
7.98
8.42
8.26
8.43
8.28
7.96
8.02
7.72
8.18
8.19
8.14
8.00
7.90
8.10
7.73
8.07
8.15
8.06
8.07
7.87
8.79
8.66
9.00
8.93
8.98
8.90
8.79
8.46
8.25
8.59
8.51
8.44
8.31
8.22
8.32
8.13
8.31
8.32
8.20
8.04
8.06
-
7.31
7.77
7.93
7.58
7.52
7.50
7.52
7.09
7.67
7.77
7.80
7.58
7.47
7.65
7.33
7.52
7.71
7.79
7.58
7.37
7.39
7.13
7.50
7.61
7.60
7.43
7.27
Internal Processes
A respected international
company
Providing a safe and
7.24 7.84 8.06 7.37
healthy workplace
A stable company with
good management &
7.70 8.08 8.15 7.78
leadership
Community Citizenship
A supporter of the Port
7.98 8.37 8.82 8.39
Hope community
A creator of quality
7.78 8.24 8.38 8.03
employment in Port Hope
A generator of economic
7.53 8.00 8.44 8.01
opportunity in Port Hope
The kind of company we
need in Port Hope
Safeguarding the safety &
7.14 7.44 6.86
health of the community
Providing adequate
7.21 7.70 7.13
information to the public
Honest & open with the
6.38 7.22 7.40 7.00
public
| Page 19
PUBLIC TRUST
Tracking Trust Scores

All Trust Index (TI) measures are in the ‘very good to excellent’ range. Most scores have
trended downward over the last three surveys. The decline has been minimal in
environmental responsibility and community citizenship, but more pronounced in internal
processes.

Environmental responsibility:


o
An environmentally responsible company earns a score of 7.45 out of 10,
unchanged from 2014.
o
Protecting the air, land and water for future generations earns a score of 7.01,
down from 7.15 in 2014 and 7.30 in 2013.
Internal processes:
o
A respected international company earns a score of 7.96 out of 10, down from
8.28 in 2014 and 8.43 in 2013.
o
Providing a safe and healthy workplace has trended down over the past four
years, from 8.19 in 2012 to 7.90 in 2015.
o
A stable company with good management and leadership has also trended down,
from 8.15 in 2012 to f 7.87 in 2015.
Community citizenship:
o
A supporter of the Port Hope community earns a score of 8.79 out of 10 compared
to 8.90 in 2014 and 8.98 in 2013.
o
A creator of quality employment in Port Hope earns a score of 8.22 compared to
8.31 in 2014 and 8.44 in 2013.
o
A generator of economic opportunity in Port Hope earns a score of 8.06, in line
with 8.04 in 2014.
o
The kind of company we need in Port Hope earns a score of 7.50 compared to 7.52
in 2014 and 7.58 in 2013.
o
Safeguarding the safety and health of the community earns a score of 7.47
compared to 7.58 in 2014 and 7.80 in 2013.
o
Providing adequate information to the public earns a score of 7.37 compared to
7.58 in 2014 and 7.79 in 2013.
o
Honest & open with public earns a score of 7.27, down from 7.43 in 2014 and 7.60
in 2013.
| Page 20
Regulatory Processes
Perception of Regulatory Safety
Q. Do you agree that processes from various federal and provincial regulatory
organizations adequately ensure the safety of Port Hope residents?
75%
41%
39%
50%
25%
9%
7%
4%
Somewhat
disagree
Strongly disagree
Unsure
0%
Strongly agree

Somewhat agree
The large majority (80%) of respondents agree that federal and provincial regulatory
processes adequately ensure the safety of Port Hope residents, including 39% who
‘strongly agree’. This is in line with previous surveys.
Tracking Agreement that Regulatory Processes Ensure Safety
100%
74%
75%
73%
79%
73%
76%
83%
78%
76%
80%
May-07
May-08
May-09
Jun-10
May-11
May-12
Jun-13
Jun-14
Jun-15
50%
0%
Jun-06
By Age & Gender

Strongly agree
18-34
33%
Age Group
35-54
42%
55+
39%
M
44%
Gender
F
35%
Somewhat agree
48%
40%
40%
40%
41%
41%
AGREE
81%
82%
79%
84%
76%
80%
17%
14%
17%
13%
20%
16%
Overall
39%
The majority of respondents of all ages and both genders agree that federal and provincial
regulatory processes adequately ensure the safety of Port Hope residents.
| Page 21
Communications
Availability of Information
Q. Do you think that Cameco makes information about its local operations readily
available to Port Hope residents?
No , 21%
Yes, 75%
Unsure, 4%

Three-quarters (75%) of respondents think Cameco makes information about its operations
in Port Hope readily available to residents. This is down slightly from recent surveys.
Tracking Perception of Availability of Information
100%
80%
79%
83%
May-07
May-08
May-09
75%
77%
77%
Jun-10
May-11
85%
84%
81%
May-12
Jun-13
Jun-14
75%
50%
0%
Jun-06
Jun-15
By Age & Gender

Yes
18-34
56%
Age Group
35-54
73%
55+
79%
M
81%
Gender
F
70%
No
35%
21%
19%
16%
25%
Overall
75%
21%
Men and older respondents are more likely to think Cameco makes information about its
operations in Port Hope readily available to residents.
| Page 22
COMMUNICATIONS
Website
Q. Cameco has established a website that provides information about its operations in
Port Hope. Are you aware of this website?
Yes, 50%

No, 49%
Half (50%) of respondents are aware that Cameco has a website providing information
about its Port Hope operations, down from 56% in June 2014.
Tracking Awareness of Website
100%
50%
51%
53%
51%
55%
May-08
May-09
Jun-10
May-11
59%
55%
56%
Jun-13
Jun-14
47%
50%
0%
May-07
May-12
Jun-15
By Age & Gender

18-34
Age Group
35-54
55+
M
Gender
F
Yes
42%
50%
52%
55%
47%
50%
No
58%
50%
47%
44%
53%
49%
Overall
Older respondents appear to be somewhat more aware of Cameco’s Port Hope website
than those ages 18-34. Men are also somewhat more aware of the website than women.
| Page 23
COMMUNICATIONS
Social Media
Q. Cameco has established a presence on social media, having both a Facebook page and
a Twitter feed. Are you aware of these accounts?
No, 67%
Yes, 32%
Unsure, 1%

This question was introduced in the June 2015 survey. Roughly a third (32%) of
respondents are aware that Cameco has a presence on social media, including a Facebook
page and Twitter feed.
By Age & Gender

Yes
18-34
31%
Age Group
35-54
28%
55+
34%
M
38%
Gender
F
27%
No
69%
71%
66%
62%
72%
Overall
32%
67%
Roughly a third of respondents of all ages appear to be aware of Cameco’s social media
platforms. Men are slightly more aware than women.
| Page 24
COMMUNICATIONS
Community Forums
Q. Are you aware that Cameco holds community forums, open to the public, about its
operations in Port Hope?
No, 24%
Yes, 75%
Unsure, 1%

Three-quarters (75%) of respondents are aware that Cameco holds open community
forums about its Port Hope operations. This is down from 84% in 2014 and 91% in 2013.
Tracking Awareness of Community Forums
100%
91%
85%
86%
88%
86%
91%
75%
84%
75%
50%
0%
May-07
May-08
May-09
Jun-10
May-11
May-12
Jun-13
Jun-14
Jun-15
By Age & Gender

Yes
18-34
52%
Age Group
35-54
73%
55+
81%
M
77%
Gender
F
73%
No
48%
26%
19%
23%
26%
Overall
75%
24%
Awareness of Cameco’s community forums is much higher among older respondents than
among 18-34 year-olds. This is consistent with previous surveys.
| Page 25
COMMUNICATIONS
Community Forum Newsletter
Q. Do you recall your household receiving a copy of a newsletter from Cameco?
No, 37%
Yes, 59%
Unsure, 4%

Six out of ten (59%) respondents recall receiving a newsletter from Cameco—down from 7
out of 10 over the past three surveys.
Tracking Recall of Community Forum Newsletter
100%
74%
68%
72%
69%
67%
70%
69%
59%
54%
50%
0%
May-07
May-08
May-09
Jun-10
May-11
May-12
Jun-13
Jun-14
Jun-15
By Age & Gender

Yes
18-34
25%
Age Group
35-54
52%
55+
69%
M
62%
Gender
F
57%
No
71%
46%
27%
35%
39%
Overall
59%
37%
Awareness of Cameco’s Port Hope newsletter increases with age, from 25% of 18-34 yearolds to 69% of 55+ year-olds.
| Page 26
COMMUNICATIONS
Newsletter Readership
Q. Did you read any of these newsletters from Cameco?
No, 15%
Yes, 84%
Unsure, 1%

The large majority (84%) of those who recall receiving the Cameco newsletter say they
read it. This is generally consistent with previous surveys. Overall, 50% of all respondents
read Cameco newsletters.
Tracking Newsletter Readership
100%
70%
83%
87%
85%
89%
91%
May-09
Jun-10
May-11
May-12
Jun-13
86%
84%
Jun-14
Jun-15
60%
50%
0%
May-07
May-08
By Age & Gender
Age Group

Gender
Overall
18-34
35-54
55+
M
F
Yes
58%
78%
88%
89%
79%
84%
No
42%
20%
12%
10%
20%
15%
For those who remember receiving a Cameco newsletter, readership increases with age,
from 58% of ages 18-34 to 88% of ages 55+. Men are also somewhat more likely to read
newsletters.
| Page 27
COMMUNICATIONS
Reliable Sources of Information
Q. Who do you trust as reliable/credible sources of information on a scale of 1 to 10,
where 1 means you would ‘not trust at all’ and 10 means you ‘trust completely’?
Mean scores include only those respondents who have an opinion on the value being tested. We
recommend that sources with mean scores from 1 to 4 be interpreted as ‘untrustworthy’, sources with
scores from 5 to 6 as ‘trustworthy’ and sources with scores from 7 to 10 as ‘very trustworthy’.
How much do you trust...?
Someone who works for Cameco
Cameco newsletter
Cameco’s Community Liaison Forum
Cameco website
Local business organizations (e.g. Chamber)
Spokesperson from Cameco
Cameco executives
Independent consultant/scientist
Government regulators
Port Hope Municipal Council
Port Hope Health Concerns Committee
Another resident of Port Hope
The media
Posting on social media
FARE
Anti-nuclear groups

2010
7.42
6.80
6.84
6.82
6.65
6.65
6.65
6.50
6.69
6.08
5.74
5.63
5.06
3.78
4.01
2011
7.51
6.94
6.75
6.96
6.75
6.84
6.81
6.37
6.99
6.29
6.01
5.69
4.95
3.94
3.88
2012
7.43
7.11
7.17
7.12
6.83
6.90
6.82
6.22
6.90
6.40
5.87
5.77
5.00
3.65
3.88
2013
7.64
7.20
7.21
7.05
6.81
7.02
6.88
5.94
6.75
5.69
5.77
5.84
4.96
3.60
3.91
2014
7.52
6.94
7.11
6.95
6.65
6.87
6.71
5.94
6.50
5.46
5.92
5.82
5.16
4.05
4.15
2015
7.39
6.79
6.76
6.75
6.75
6.64
6.49
6.46
6.40
6.27
6.15
5.79
5.28
4.99
4.36
4.15
Port Hope residents continue to view Cameco sources—employees, newsletters, forums,
website and spokespeople—as the most reliable sources of information about the
company and its local operations. Mean scores are lower than recent surveys, suggesting
some decline in perception of reliability of Cameco sources.
o
Cameco employees are seen as the most reliable source of information, with a
mean score of 7.39 out of 10 (‘very trustworthy’).
o
Cameco newsletters earn the second highest reliability score: 6.79 out of 10
(trustworthy).
o
Mean scores for Cameco Community Liaison Forum (6.76), website (6.75) and
spokespeople (6.75) also indicate they are perceived as ‘trustworthy’ sources.

Public perception of the reliability of the Port Hope Health Concerns Committee (6.15 vs.
5.92 in 2014) and FARE (4.36 vs. 4.05 in 2014) have both increased, as has perception of
the reliability of independent consultants/scientists (6.46 vs. 5.94).

Posting on social media earns a mean score of 4.99, which suggests that the public is still
uncertain about its reliability as a source of information about Cameco and Port Hope
operations.
| Page 28
Appendix
Survey Demographics
Gender
Female, 55%
Male, 45%
Age
18-34 years,
12%
55+ years, 62%
35-54 years ,
26%
No. of Years Living in Port Hope
75%
58%
50%
25%
8%
11%
16-20 years
11-15 years
11%
11%
1%
0%
21 or more
years
6-10 years
1-5 years
Less than 1 year
| Page 29
APPENDIX
Education
10%
Post-graduate degree
18%
University degree
8%
Some university education
25%
Technical diploma
10%
Some technical education
20%
Completed high school
8%
Some high school (or less)
1%
Prefer not to answer
0%
25%
50%
| Page 30
APPENDIX
Survey Instrument
Hello, my name is ____________ and I'm calling from Fast Consulting, a professional public opinion
research firm. We’re conducting a brief survey with people about Cameco Corporation and its
operations in the Municipality of Port Hope. The information we collect is kept strictly confidential and
none of the answers you provide will be attributed to you personally. The survey takes about 15 to 20
minutes - may I conduct it with you now?
(If respondent declines, ask if there is a more convenient time to call back, or if there is someone else in
their home that could participate in the survey.)
Are you 16 years of age or older?
Yes
(Continue)
No
May I speak with someone who is?
(Repeat Introduction)
PLEASE RECORD - BUT DO NOT ASK. GENDER - WATCH QUOTA - 50/50 SPLIT REQUIRED.
1) Male
2) Female
CAMECO CORPORATION
We are interested in your opinion regarding a company called Cameco Corporation, a nuclear energy
company that operates two facilities in Port Hope. The Port Hope conversion facility processes uranium
that is used to generate clean electricity here in Canada and around the world. Cameco Fuel
Manufacturing manufactures nuclear fuel bundles and other component parts for the Canadiandesigned Candu nuclear reactors.
1.
Would you say you are very aware, somewhat aware or not at all aware of Cameco’s Port
Hope operations?
1) Very aware  CONTINUE
2) Somewhat aware  CONTINUE
3) Not aware  SKIP QUESTION 2
2.
On a scale of 1 to 10, where 1 means you do not agree at all and 10 means you totally agree,
please tell me, in your opinion, if you think Cameco Corporation is… (READ ALL - ROTATE.)
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
An environmentally responsible company
Protecting the air, land and water for future generations in Port Hope
Providing a safe and healthy workplace
Safeguarding the safety and health of the community
Honest and open with the public
A respected international company
A stable company with good management and leadership
A generator of economic opportunity in our community
A creator of quality employment in Port Hope
A supporter of the Port Hope community
Providing adequate information to the public
The kind of company we need in Port Hope
| Page 31
APPENDIX
3.
What types of issues are important to you when you think about Cameco in Port Hope? (DO
NOT READ - BUT PROBE FOR MORE THAN ONE RESPONSE IF POSSIBLE - ‘ANYTHING ELSE?’)
(PROBE THESE SPECIFIC AREAS IF INDICATED).
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)
16)
4.
Would you say that you are strongly supportive, somewhat supportive, somewhat
unsupportive or not supportive at all of the continuation of Cameco’s operations in Port Hope?
1)
2)
3)
4)
5)
4a.
Jobs
Economic diversification
Tax revenue
Investment in port hope
Research & technology
Environmental impact  (can you describe your concerns?)
Workplace safety issues  (can you describe your concerns?)
Community safety issues  (can you describe your concerns?)
Health concerns  (can you describe your concerns?)
Waste management
Security
Community support
Global warming
Nuclear as a clean source of energy
Other (please specify)
Unsure
Strongly supportive
Somewhat supportive
Somewhat unsupportive
Doesn't matter
What would you say is the main reason why you are (from previous question) of Cameco
continuing to operate its facilities in Port Hope?
1) (PLEASE DESCRIBE)
5.
Has your level of support of Cameco’s Port Hope operations changed over the last 12 months
or so? (DO NOT READ – SELECT ONE.)
1)
2)
3)
4)
6.
Yes, I am more supportive now
Yes, I am less supportive now
No, my support level is about the same  Skip next Question
Unsure/don’t know/refused  Skip next Question
What would you say is the MAIN reason why your level of support has changed?
7.
What about others in your community – would you say that most people in Port Hope are
strongly supportive, somewhat supportive, somewhat unsupportive or not supportive at all of
the continuation of Cameco’s operations in Port Hope?
1) Strongly supportive
2) Somewhat supportive
| Page 32
APPENDIX
3) Somewhat unsupportive
4) Not supportive at all
5) Unsure/ dk
8.
Would you describe yourself as being very knowledgeable, somewhat knowledgeable or not
really knowledgeable at all about Cameco?
1) Very knowledgeable
2) Somewhat knowledgeable
3) Not really knowledgeable at all
9.
Do you have any specific concerns with the presence of Cameco’s operations in Port Hope?
10.
Do you agree that Cameco does everything possible to protect people and the environment?
1)
2)
3)
4)
5)
11.
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Unsure/ dk
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree that Port
Hope is a safe and healthy place to live?
1)
2)
3)
4)
5)
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Unsure/ dk
REGULATORY PROCESSES
12.
Do you agree or disagree that the processes from various federal and provincial regulatory
organizations adequately ensures the safety of Port Hope residents?
1)
2)
3)
4)
5)
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Unsure/ dk
INFORMATION FROM CAMECO
13.
Do you think that Cameco makes information about its local operations readily available to
Port Hope residents?
1) Yes
2) No
3) Unsure
14.
Cameco has established a website that provides information about its operations in Port Hope.
Are you aware of this website?
| Page 33
APPENDIX
1) Yes
2) No
3) Unsure/dk
15.
Cameco has established a presence on social media, having both a Facebook page and a
Twitter feed. Are you aware of these accounts?
1) Yes
2) No
3) Unsure/dk
16.
Are you aware that Cameco holds community forums, open to the public, about its operations
in Port Hope?
1) Yes
2) No
3) Unsure/dk
17.
Do you recall your household receiving a copy of a newsletter from Cameco?
1) Yes
2) No  Skip to Q24
3) Unsure/dk  Skip to Q24
18.
Did you read any of these newsletters from Cameco?
1) Yes
2) No
3) Unsure/dk
19.
I’m going to read you a list of sources of information about Cameco and issues related to its
Port Hope operations? Please tell me which ones you trust as reliable or credible sources of
information on a scale of 1 to 10, where 1 means you would not trust them at all’ and 10
means you would ‘trust them completely’. How much do you trust … (READ ALL - ROTATE)?
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)
16)
The media
Port Hope municipal council
Cameco’s community liaison forums
Anti-nuclear groups
FARE
Spokesperson from Cameco
Cameco executives
Government regulators
Local business organizations such as the
Chamber of Commerce
Someone who works at Cameco
Another resident of Port Hope
Port Hope Health Concerns Committee
Independent consultant/scientist
Cameco newsletter
Cameco website
Postings on social media
1
1
1
1
1
1
1
1
2 3
2 3
23
2 3
2 3
2 3
2 3
2 3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
6
6
6
6
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| Page 34
APPENDIX
DEMOGRAPHICS
D1.
I have just a few questions left. Your answers are strictly confidential and used for statistical
purposes only and to ensure that our survey results are representative of people throughout
Saskatchewan. Please stop me when I reach the category under which your age falls.
1)
2)
3)
4)
5)
6)
7)
D2.
Please stop me when I reach the category that best describes the level of education that you
have completed.
1)
2)
3)
4)
5)
6)
7)
D3.
16 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
Some high school (or less)
Completed high school
Some technical education
Technical diploma
Some university education
University degree
Post-graduate degree
How long have you resided in Port Hope?
1)
2)
3)
4)
5)
6)
Less than 1 year
1 – 5 years
6 – 10 years
11 – 15 years
16 – 20 years
21 or more years
This is the end of our survey interview. Thank you very much for your time and your opinions. They are
important and appreciated.
| Page 35

2015 Public Opinion Report

Transcription

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