St. Ignatius Montana Web Cam Performance Evaluation

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Report by: Roxane A. Rinard St.IgnatiusMontanaWebCam
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1 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard ‐
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Abstract Overview  City of St Ignatius, Montana  Live web cams in the area  Purpose of the web cam  Sharing the images and time lapses of the web cam Website Statistics Facebook Statistics and Analysis 
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The number of people reached on the Facebook page (Post Reach) How people interact with the web cam (Likes, Comments and Shares) Is there a negative impact due to the web cam? (Hide, Report as Spam and Unlikes)  The total number of people reached on the Facebook page and on shared posts. (Total Reach) Facebook People Statistics and Analysis 
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Fans – People who have liked the page o Age and gender of people who have liked the page o Location of fans  People Reached o Age and gender of people who have seen the posts o Location of people reached  People Engaged o Age and gender of people who have commented, liked, or shared posts o Location of people engaged Impact on Non‐Web Cam Related Posts 
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Review the individual post statistics Conclusion 2 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Abstract
The St Ignatius Montana web cam is posted on the St Ignatius Montana website and the St Ignatius Montana Facebook page.
Overview
The performance evaluation looks at the community, other web cams, the business and networking aspects of an individual cam. We review the web site statistics and then review the Facebook statistics to determine the best way to utilize the web cam. TheCommunity
St Ignatius Montana is located 41.7 miles north of Missoula. St Ignatius Montana is located at the base of the mission falls. According to the 2010 census St Ignatius has a population of approximately 842 people. OtherWebCams
A Google search for Montana web cams locates several web cams. Most web cams only have the live image. The Arlee and Ronan web cams were excluded from this report. TheCommunity
St Ignatius is a community of roughly 842 people located 41.7 miles north of Missoula. It is on the main thoroughfare between Yellowstone National Park and Glacier National Park. Downtown St Ignatius consists of a grocery store and a few other small businesses. Purpose
Developing Wings established the StIgnatiusMontana.com website to support the local businesses and to help keep tourists between Missoula and Polson as long as possible. WebCamSet‐Up
Developing Wings mounted a Mobotix web cam to view the Mission Mountain range in September 2011. Facebook web cam posts began September 2011 Developing Wings posts images and time lapse videos daily. We monitored the statistics and comments to see if single 3 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard images, multiple images or time lapse were preferred. Once the audience preferences are identified a script was automatically posts the images and time lapse videos on a predetermined schedule. The live web cam is posted on St Ignatius Montana’s website www.stignatiusmontana.com. The best images of the day for the last 5 days are presented in small slide shows under the web cam. Networking
Images are shared with two sister cities where Developing Wings has web cams and Facebook pages, ArleeMontana.com and RonanMt.com. 4 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard StIgnatiusMontana.comStatistics
Hits Your hits outline how many times a request is made to the server. This includes everything from images, scripts and html files. For example, if you have 5 images on a page your server will make 6 requests. One 5 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard for the html file and 5 for the images which equals a total of 6 hits on your webalizer report for every time someone loads that page. Files Files represent the total number of hits that actually return a result. For example if you have 5 images on a page and one of them in broken the results will only return as 5, one for the html page and 4 for the images which returned a positive result. The broken image won't return a result as the server didn't find anything when requesting that item. Pages Pages are just that, pages! Every time a page is loaded by someone it will be returned as one value. So if a visitor goes through 5 pages while they are on your website, this is the value that will be shown. Visits Visits are probably the important value that you should be looking out for. A visit is every time someone comes to your website from a given IP Address. Basically it is a pretty good guide to tell how many visitors have come to your website. There is a timeout session with visitors (default value is 30 minutes) which means after 30 minutes if that same IP address comes back to your website it will calculated that as another visit. Sites Sites are the number of unique IP Addresses that make a request to the server. This value should be used only as a rough estimate to the amount of visitors to your website. Many visitors can appear to come from multiple IP Addresses or appear to come from a single website. KBytes KBytes outlines the amount of data that was transferred between your server and your visitor’s local machine. Analysis September 7, 2013 300 pages a day for a city of 800 people shows that the website is being used. The web cam page and the St Ignatius events page are the highest hit pages. The high hits and files count with a lower page count indicates hot linking. Hot linking of pictures is when other web site(s) link directly to the image. This uses our bandwidth to display images on their site. We have taken measures to stop this. 6 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard FacebookStatisticalAnalysis
Facebook pages have ‘Fans’, people who have ‘Liked’ the page and want to receive more information. When a post is made to the Facebook page, it is shared with a percentage of the Fans. People can also go directly to the page to see posts. When a viewer sees a post they have several possible actions. They can view, like, comment, share, hide, report as spam or unlike the page. This information can be tracked. The following section reviews four different actions people can do to posts on Facebook. o
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The number of people reached on the Facebook page (Post Reach) How people interact with the web cam (Likes, Comments and Shares) Is there a negative impact due to the web cam (Hide, Report as Spam and Unlikes) The total number of people reached on the Facebook page and on shared posts. (Total Reach) 7 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard PostReach
What is Post Reach? (From Facebook) “Reach is the number of people who have seen your post. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Your post counts as having reached someone when it is loaded and shown in News Feed.” The following graphs demonstrate the Post Reach during June 2013.
St Ignatius is a community of roughly 840 people, on June 10, 2013 the Facebook page had 2,150 fans. During the month of June St Ignatius Montana Facebook page reached a record high of 2,543 (June 14, 2013) people on one day. Post Reach 1: June 10, 2013 to July 10, 2013 8 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Post Reach 2: July 10, 2013 ‐ August 10, 2013 On July 13th we had a fire start in Mission Falls, viewable on the web cam. The fire still burns and smoke can be seen moving in the time lapse. Post Reach 3: August 10, 2013 – September 6, 2013 On August 30, 2013 we posted that it was okay to share the time lapse. Any call of action brings a positive response. Creating a schedule for calls to action is something to consider. 9 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Analysis September 6, 2013 In 2011 the web cam images were posted and people became ‘Fans’ to receive the daily images. The mountains are beautiful and bring in a wide range of viewers. Likes,CommentsandShares
Likes, comments and shares are ways people can show their support for posts. Likes Comments and Shares: 1 June 10 to July 10, 2013 10 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Likes Comments and Shares: 2 July 10, 2013 to August 10, 2013 Likes Comments and Shares: 3 August 10, 2013 to September 6, 2013 Analysis September 6, 2013 11 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard The St Ignatius web cam images are beautiful. When the cam captures special moments people comment and share the images. 12 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Hide,ReportasSpamandUnlikes
Hiding, reporting as spam or unliking a page are ways people can voice their dissatisfaction. Hide, Report as Spam and Unlikes: 1 June 10, 2013 to July 10, 2013 Hide, Report as Spam and Unlikes: 2 July 10, 2013 to August 10, 2013 13 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Hide, Report as Spam and Unlikes: 3 August 10, 2013 to September 9, 2013 Analysis September 6, 2013 We are testing business advertising on the St Ignatius website and Facebook page. At first we had people hiding the posts, after a month or so this behavior quit. It will be interesting to see what happens when we add more advertisers. TotalReach
When a post is shared, commented on or liked, it is shown to a percentage of their friends. This expands the ‘Total Reach’. Their friends get to see the original post. This is one of the most important numbers to watch. 14 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Total Reach: 1 June 10, 2013 to July 10, 2013 Total Reach: 2 July 10, 2013 to August 10, 2013 Total Reach: 3 August 10, 2013 to September 6, 2013 Analysis 15 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard September 6, 2013 The St Ignatius web cam share views of the Mission mountains. The mountains are beautiful when they have snow. The lower total reach reflects this. 16 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard FacebookPeopleStatisticsandAnalysis
Facebook users can choose to opt in or out of sharing their personal information. The following graphs are based on the information users have chosen to share. The lighter blue represents the general population of Facebook. All stats are for the last 28 days. 1. ‘Fans’ are people who have ‘Liked’ St Ignatius Montana Facebook page. 17 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard 2. ‘ People Reached’ covers people who have seen posts that have been shared, liked or commented on who are not ‘Fans’ of St Ignatius Montana. 18 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard 3. ‘People Engaged’ are people who have liked, shared, commented or clicked on a post. 20 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Analysis September 6, 2013 Privacy is important to Montanans. Over 2,700 fans and yet there is limited information regarding their city. The age group of the people engaging with the Facebook posts is older than the average Facebook age. ImpactonNon‐WebCamRelatedPosts
The St Ignatius Montana page has an advertising section. Analysis September 6, 2013 The Malt Shop advertises their daily specials. They send an email to the web site where their special is shared. The site shares the image and link to the Facebook page. Not all images are top quality images but that does not seem to matter. 21 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard BestPostTypes
Facebook offers statistics regarding the best post type. Reviewing this report allows us to customize the posting to the type of post for the audience. Best Post Types: 1 June 10 to July 10, 2013 23 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Best Post Types: 2 July 10, to August 10, 2013 Best Post Types: 3 August 10 to September 9, 2013 24 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Analysis September 6, 2013 The majority of status reports are information from the community. According to these graphs, this is the most valued information on the Facebook page. The daily photos are still of value they are still liked and shared. Before this analysis images were shared to the web site every hour. We have reduced the images to once every 3 hours. On a side note, Facebook determines how many people each post is shared to. It would be interesting to figure out if Facebook shares statuses more than the time lapse. 25 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc. StIgnatiusMontana
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Report by: Roxane A. Rinard Conclusion
September 6, 2013 The St Ignatius website and Facebook page are valued by the community. For a community of 800 people to have an audience of over 2,200 people is beyond any expectation we had. To help local businesses we have started to offer advertising to local companies. As always, the challenge is not the technical aspect but training the advertiser how to utilize the system to their advantage. 26 Performance Evaluation – St Ignatius Mt Web Cam/Community Sites| Developing Wings, Inc.