2014 integrated media planning guide
Transcription
2014 integrated media planning guide
www.ScientificComputing.com Scientific Computing Engages a Market-Leading Audience of Scientific/ Technical Professionals Every Day 2014 Integrated Media Planning Guide Market Coverage Circulation Editorial Calendar Supplements Website Enewsletters Custom www.ScientificComputing.com The Market Achieving Greater Efficiency and Throughput Critical to Success The global community of scientific computing professionals is driven by the need to achieve greater efficiencies and throughput with scientific and engineering applications and related technologies. These professionals are seeking information about the latest applications, best practices and strategies that can aid in advancing research and delivering quality results better, faster and cheaper. Critical topic areas include high performance computing, informatics, data analysis, integration and big data. The scientific computing market is comprised of a horizontal cross-section of the scientific and engineering marketplace, with key areas of focus on: • Pharmaceuticals/biotechnology • Chemicals/petroleum • Electrical/electronic • Government and university research centers Keeping abreast of the latest new technologies and new products involving scientific and technical computing is critical, and scientific computing professionals are proactive in their search for unbiased and objective information on products and suppliers obtained from a variety of print and online media sources. As a group, they are making major software and hardware purchasing decisions and investments for mission-critical applications, in many cases for large numbers of users in multiple locations. Gathering reliable information in a timely manner, and learning about new techniques and applications that apply to their work, is critical to finding the right products, solutions and vendors for their business applications. www.ScientificComputing.com Overview Scientific Computing’s readers drive the purchase of technical software and IT-related products and technologies. Their objective: to bring the most technologically advanced software and computer systems into their organizations. They are constantly striving to keep abreast of the latest new technologies and new scientific and technical computing products in order to identify the right products, solutions and vendors for their business applications. These scientists, researchers, managers, corporate-level executives, and other technical professionals specify and buy informatics and IT solutions for their organizations. They’re proactive in their search for facts and information in a variety of formats, analyzing significant trends, technological innovation, and industry developments in the interest of making informed purchasing decisions. Your company and products remain “top-of-mind” with these professionals through Scientific Computing’s content-rich information delivery channels, empowering them to elevate the quality and innovation of their high-level computing initiatives. Respected, high-level editorial content – including Scientific Computing and HPC Source interactive e-magazines; NewsWire daily e-newsletter; ScientificComputing.com; professionally planned educational webcasts; and custom publishing supplements – allows these decision-makers to make informed technology purchasing decisions in the early, middle, and advanced stages of the buying process. Total Integrated Audience Connect With a Global Audience of Potential Customers *Publisher’s data, October 2013. www.ScientificComputing.com www.ScientificComputing.com 2014 Media Content Calendar (Website, Enewsletters, Digital Magazine) JANUARY FEBRUARY MARCH APRIL MAY JUNE Informatics Quality by Design Big Data Audit Trails Cost of Ownership Interfacing CDS ELN Workflow Automation State-of-the-Market Regulatory Update Security QA/QC Integration HPC Architecture Comparisons Return on Investment Case Studies Scalable Storage Extreme Computing State-of-the-Art in HPC Visualization Data Analysis Simulations Model Selection Data Analytics Statistical Software Mathematics Numerical Analysis Data Analytics Webcasts Events SLAS Pittcon Big Data Visualization Bio-IT World ELNs, Data Analytics and Knowledge Management Summit ISC ’14 Cloud Slam ’14 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Informatics Spectroscopy Chemistry Web-based Software Regulatory Update Validation Audit Trails ELN Global Implementation Reliable Traceability Add-Ons Interfacing Web Apps COTS HPC Reader Survey Results Power & Cooling Energy-efficient HPC Big Data Analytics High Performance Applications Human Brain Research Data Analysis CAE Computational Chemistry Six Sigma Design of Experiments Multiphysics Modeling High Performance Storage Power & Cooling Webcasts Events Acceleration Technologies SC14 Predictive Analytics www.ScientificComputing.com Website – www.ScientificComputing.com The Online Connection to Scientific/Technical Computing Professionals With more than 900,000 page views and 600,000 visits per year, Scientific Computing’s website provides news, exclusive articles, information on new products and technologies, on demand webcasts, and more updated every day. Home Page Leaderboard or Expandable Leaderboard 728 x 90 pixels; Expandable opens to 728 x 180 pixels Expandable CPM: $53 Standard CPM: $43 Wallpaper Ad Appears run-of site to the left and right of the website page. See complete specifications and suggested creative tips at right. CPM: $100 Secondary Page 100 x 100 pixels, opens to 500 x 500 pixels CPM: $75 Pencil Pushdown 970 x 30 pixels, opens to 970 x 418 pixels CPM: $90 Sponsored Product Sponsored Product 100 x 100 pixels, opens to 500 x 500 pixels CPM: $75 50 words or less of text and 75 x 75 pixel image CPM: $38 Boombox or Expandable Boombox 300 x 250 pixels; Expandable opens to 500 x 250 pixels Expandable CPM: $53 Standard CPM: $43 50 words or less of text and 75 x 75 pixel image CPM: $38 Peel Back Peel Back Billboard Ad 620 x 300 pixels CPM: $68 Tower or Expandable Tower 160 x 600 pixels; Expandable opens to 300 x 600 pixels Expandable CPM: $48 Standard CPM: $35 Rich Media Boombox 300 x 250 pixels (Post your video or podcast) CPM: $53 Ad Specs: Submit .gif, .jpg, .swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich Media: looping animation and Flash included. Other rich media quoted upon request. When sending in Flash, include .fla file (for lead tracking), .swf, and alternate .gif or .jpg. Be sure to include linking URL for ad units. Expandable Ads: Two files are needed (closed and open) – .jpg or .swf (.swf should have as little action scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags. Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1080 section of the image must be transparent. Messaging should begin 50 pixels from the top of the image and end no deeper than 700 pixels; the left and right images should be no wider than 160 pixels each. To create a seamless user experience, it is recommended that the background on the left and right images extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size. www.ScientificComputing.com Daily Newsletter Daily Contact With Your Best Prospects Scientific Computing’s daily enewsletter, NewsWire, delivers must-read news, exclusive expert features, analysis and information on emerging products and technologies. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified scientific computing professionals at every stage of their individual projects and initiatives. Desktop Display Mobile Display Premium Banner (600 x 100 pixels; converts to 300 x 50 pixels for mobile display): $2,200 ($440 per deployment) You will receive highly-profiled lead information including contact details of those readers that clicked on your ad the week after your ad appeared. New Responsive Design Currently, 41% of email is opened on mobile devices.* Scientific Computing’s new responsive design format allows for easy viewing on mobile devices, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner. TOC Premium Boombox (300 x 250 pixel ad, 50-character/7-word headline, 200 characters or 32 words of text, and link): $2,200 ($440 per deployment) Ad Specs • Maximum file size – 30kb. • File type – .gif, .jpg, or redirect tags (.gif can be animated). Inline Text & Image Ad (50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 pixel image, and link–5 available): $1,800 ($360 per deployment) *Source: Litmus - “Email Analytics” (June 2013). All rates are net and include 5 deployments. www.ScientificComputing.com Scientific Computing/HPC Source Effective Exposure and Response That Converts to Sales Now in its 30th year, Scientific Computing provides focused coverage of software and related technologies for the scientific and engineering communities, highlighting the latest applications, best practices, and strategies that can aid in advancing research and delivering quality results better, faster, and cheaper. With a target audience of 51,000, key coverage areas include high performance computing, informatics, data analysis, integration, and big data. Issues Dispay Ad Rates Ad Size January 31 Interactive Full Page $3,650 Interactive Full Page 10.15 x 7.25 ISC Special Edition May 12 Interactive Half Page $1,950 Interactive Half Page 5.075 x 7.25 SC Special Edition September 26 Interactive Third Page $1,050 Interactive Third Page 3.375 x 7.25 Emerging Trends Edition Closing Dates NEW FOR 2014! Buy a full page ad and get a full page free to showcase your insight on critical industry topics. Editor-in-Chief Suzanne Tracy will provide you with the topic and questions; you will designate a company “expert” to answer. Provide us with your logo, headshot, short bio, and question answers and we will lay it out in an attractive Q&A format. This is an opportunity to position your company as a leader and share your knowledge on up and coming trends. Trim www.ScientificComputing.com Custom Marketing Solutions Scientific Computing offers multiple custom marketing solutions designed to complement your total marketing communications program. Our offerings include a wide range of services and opportunities that can help position your company as a thought leader, educate a targeted audience of industry decision-makers, and generate sales leads. Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Scientific Computing will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees. Also available are multi-sponsored educational webcasts. graphical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales. E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Scientific Computing subscribers as you build excitement with your opportunity-specific message. Sponsored Content Newsletters – Associate your company name and technology/industry expertise via single-sponsored, topic-specific newsletters. Scientific Computing can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of scientists and researchers. Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry. Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more. Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geo- Custom Digital Magazine – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available. Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors. Reprints – Reprints of digital and online Scientific Computing features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers. List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives. ALNGroup Science W RLD TM ALN W RLD Serving a global audience with technical and operational information relating to developments in laboratory animal science. TM A multi-media resource of products and information to design, build, and equip today’s research animal facilities. Providing life science/biotechnology researchers with product/technology information through tools and techniques and specific technologyfocused coverage. Products, technologies, and applications on gas, liquid, and ion chromatography, chemistries and columns, software, sample prep, and spectroscopy for separation scientists. 2013 A leading source of information on contamination prevention, detection, and control for cleanrooms and critical environments for controlled environments professionals. Incident response and analysis, digital evidence and the law, forensic analysis for mobile devices, methods and tools, forensic investigation and event reconstruction for digital forensic professionals. Delivering up-to-date knowledge to help scientists and biopharmaceutical researchers bring safer, more effective treatments to market more quickly. Forensic science technology, trends, equipment, services, and laboratory design for forensic scientists, crime scene investigators, and forensic specialists. Educating R&D/laboratory professionals involved in the design, construction, and engineering of laboratory facilities. For 50 years, Laboratory Equipment has been the researcher’s one-stop location for news and information on products, technologies, and trends in the research lab. Since 1959, serving research scientists, engineers, and technical staff members at labs around the world with news and technical information. Reporting on software and hardware technologies related to informatics, data analysis, integration, and big data for the scientific and engineering communities. Advantage Business Media Brands Communications Group Design Engineering Group Manufacturing Group IMPO I ® ANUFACTURING IT FOR MANUFACTURING EXECUTIVES R www.ScientificComputing.com Media Staff Editorial Staff: Sales & Production Staff: Editorial Director Contracts Manager Tim Studt Group Publisher, Science & Technology 973-920-7748 Liz Vickers 973-920-7468 [email protected] 631-241-6161 [email protected] [email protected] Editor-in-Chief Pat Sikora Director of Audience Development Suzanne Tracy Sales Manager Harvey Swaine 973-920-7065 Patty Grogis 973-920-7096 [email protected] 973-920-7658 [email protected] [email protected] Contributing Editors Administrative Assistant Mark Anawis John Joyce, Ph.D. Art Director Ana DaCosta Principal Scientist, Abbott; ASQ certified Laboratory Informatics Specialist Carol Kuchta 973-920-7126 Six Sigma Black Belt Bob McDowall, Ph.D. 973-920-7093 [email protected] Peter Boogaard Principal, McDowall Consulting Founder and CEO, Industrial Lab Automation Siri Segalstadt Steve Conway Principal, Segalstad Consulting AS; Author, Research Vice President, IDC High Performance International IT Regulations and Compliance Computing Group John Wass, Ph.D. Michael H. Elliott Statistician; Data Analysis Conference Co-chair CEO, Atrium Research & Consulting Rob Farber Independent HPC Expert Wolfgang Gentzsch, Ph.D. Executive consultant for HPC, Grid and Cloud; Chairman, ISC Cloud Conferences [email protected] Print Production Manager Debbie Wawzyanick 973-920-7148 [email protected] Digital Production Specialist Shannon Drury Bill Weaver, Ph.D. 973-920-7052 Associate Professor, Integrated Science, [email protected] Business, and Technology, La Salle University
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