News Leader in the Hamilton Niagara region

Who We Are …
- CHCH signed on in 1954 – we are over 60 Years Strong!
- One of two remaining independent TV stations in Canada
- News Leader in the Hamilton Niagara region
- Local news, primetime movies, news magazine & current affairs
programs, hit dramas & comedies
- Not just a Hamilton station
- Available to over 90% of Ontario
- Viewed by millions nationally each week
- Independent = flexible, responsive & creative
- TV & Online
Over 4 Million Viewers Weekly
Across Canada
Weekly Reach
Toronto/Hamilton EM: 2.2 million
Ontario Balance: 1.3 million
Total Ontario: 3.5 million
The Rest Of Canada: 642,000
Total Canada: 4.1 million
Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach
Over 90% Reach of Ontario
CHCH Antenna Coverage
Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable
Source: Mediastats, September 2014
CHCH news is the only news that extensively covers the western portion of the
Toronto EM, an area that consists of over 1.2 million people.
News
News Leader In The Western Half of
The Toronto EM
Morning News
Early Evening News
Late Evening News
Hamilton Niagara Ratings
Adults 25-54
Hamilton Niagara Ratings
Adults 25-54
Hamilton Niagara Ratings
Adults 25-54
5.5
2.6
1.8
5.0
1.6
2.4
4.5
1.4
4.0
1.2
3.5
2.2
2.0
1.8
1.6
3.0
1.0
1.4
2.5
1.2
2.0
1.0
0.8
0.6
0.8
1.5
0.6
0.4
1.0
0.4
0.2
0.5
0.0
0.2
0.0
CHCH Breakfast Canada
The CBC News CP24
Morning Television AM (CTV) Morning
Now Breakfast
Live
(Citytv)
Show
(Global)
0.0
CHCH
Global
Evening
News
News at 6 Hour
CTV CBC News CityNews
CTV
Evening
at Six
at Six
Evening
News
News
(CP24)
Source: Numeris Canada, Spring 2015
Note: Based on M-F, Morning Live (7am-10am), Evening News at 11 (11pm-11:30am)
CHCH CTV Late Global CP24 Live CBC News CityNews
Evening
News News at
at 11
at 11
Tonight
News at
11
11
Toronto Central Market Reach
While CHCH is the dominant station in the western region of the Toronto EM, we
also reach 1.4 million viewers within the Toronto Central Market Area each week.
Source: Numeris Canada, Spring 2015, Ind. 2+, weekly reach
Broad Appeal Programs
CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US
simulcasts and popular movies that attract broad appeal across the entire province.
Prime-Time Programs That Deliver
The Toronto Central Market
Average Minute Audience
Average Minute Audience
Prime Time Programming
Tor/Ham EM, A25-54
A25-54, % of Tor/Ham EM
Top 3 Coming From Toronto CMA
85%
Balance of
Tor/Ham EM
28%
Toronto
CMA
72%
80%
78%
Source: Numeris Canada, Spring 2015, Fall 2015 (new programs), A25-54
The Best of Both Worlds
CHCH effectively and efficiently reaches the entire Toronto EM
and the rest of Ontario.
+
Wide appeal US simulcasts and popular
movies to reach the entire Toronto EM and
the rest of Ontario.
Dominant news in the western
portion of the Toronto EM
offering extensive
unduplicated news reach.
Engaged Viewers
94% of CHCH’s audience comes from live viewing.
Average Minute Audience
M-Su 2a-2a Total Canada, A25-54
Playback
Viewing
6%
94%
CHCH Live
TV Viewing
Source: Numeris Canada, Spring 2015
Recap
• 4.1 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the
Toronto EM.
• Live engaged viewers
Who Is Watching?
Demographic
Individuals 2+
Avg Wkly Rch
3,458,000
Profile %
100%
1,845,000
1,613,000
53%
47%
Age
Individuals 2-11
Individuals 12-17
Adults 18-34
Adults 35-54
Adults 55-64
Adults 65+
193,000
120,000
652,000
960,000
618,000
916,000
6%
3%
19%
28%
18%
26%
Occupation
Managers/Professionals
Technical/Trade
Sales
Clerical/Labourer
Self-Employed
574,000
256,000
366,000
363,000
196,000
17%
7%
11%
10%
6%
Education
College+
University+
1,727,000
910,000
50%
26%
Household Information
Home Owned
Kids in Home
HHI Under $30,000
HHI $30,000-$50,000
HHI $50,000-$75,000
HHI $75,000-$100,000
HHI $100,000+
2,635,000
1,018,000
483,000
605,000
723,000
554,000
805,000
76%
29%
14%
17%
21%
16%
23%
Gender
Women
Men
Source: Numeris Canada, Spring 2015, Ontario, profile based on average weekly reach, Mo-Su 2a-2a
Viewer Profile
CHCH Demographic Profile
CHCH.com
Complete The Picture With CHCH.com
Ensure that your message is reaching the entire CHCH viewership by adding CHCH.com to
your TV buy. CHCH.com delivers over 350,000 users per month who access our news
content when and where they want it (56% from mobile/tablet). They are middle to
upper income and tend to fall within key buying demo age brackets.
CHCH.com User Profile
Composition Index UV vs. Internet Pop.
Females: 49.6%
Males: 50.4%
172
152
116
Index 100: Internet Population
A25-54
CHCH.com Devices
Used to Access the Site
W25-54
Tablet
15%
Mobile
Phone
41%
HHI $75K$100K
How to read an index: The index is comparing CHCH.com’s unique visitors to the internet population. The population is
considered 100 and the number over or under 100 is the percentage difference. So looking at A25-54, CHCH.com’s viewers are
14% more likely than the internet population to be A25-54.
Source: comScore Media Metrix, April 2015 (demographic profile – UV Index)
Google Analytics April 2015 (users, devices)
Desktop
44%
Rapid Growth for CHCH.com
CHCH’s live news stream and new CH-CHing! loyalty program have helped to
contribute to huge growth for CHCH.com. Visitors to CHCH.com are viewing more
pages, watching more videos and spending more time on the site than ever before!
Page Views
Video Views
Time Spent
Minutes Per Visit
1,258,959
+97%
Source: Google Analytics
+86%
2:11
April 2015
April 2014
+40%
205,985
638,159
April 2014
3:03
382,586
April 2015
April 2014
April 2015
Program
Descriptions
Nashville
(S-ABC) "Music City” can mean so many things
to different people. In Nashville, musicians and
songwriters are at the heart of the storms
driven by their own ambitions. Some are
fueled by their creativity and passion for fame,
others struggle to cope with the pressures of
success and doing everything in their power to
stay on top. These contrasts are personified in
Rayna Jaymes an established music legend and
Juliette Barnes a young sassy cross over artist.
The show focuses on these two stars as they
make their way in Nashville.
Starring: Connie Britton, Hayden Panettiere,
Charles Esten, Jonathan Jackson
Rosewood
(S-FOX) Rosewood stars Morris
Chestnut (Legends) as top Miami
pathologist Dr. Beaumont
Rosewood, Jr., known for finding
“the secrets in bodies that others
usually miss.” A lover of life and an
eternal optimist, Dr. Rosewood
often finds himself at odds with the
grouchy female detective (Jaina Lee
Ortiz) he’s been saddled with —
not that she doesn’t see the value
in his skills.
Starring: Morris Chestnut, Jaina Lee Ortiz,
Gabrielle Dennis, Anna Konkle,
Maggie Elizabeth Jones
Dateline Mystery
(S-NBC) A Hollywood actress’ sister disappears.
A millionaire mother of two vanishes. A
couple is murdered on Lover’s lane. These are
the kinds of one-hour, real-life mysteries that
millions of viewers watch each week on
Dateline. And they’re mysteries that millions
could watch around the world. Dateline
Mysteries presents the highest quality
reporting and features relatable characters,
perplexing “whodunits” and surprising plot
twists. These compelling and intriguing stories
aren’t just ripped from the headlines…they
ARE the headlines.
Hosted By: Josh Mankiewicz, Keith Morrison, Lester Hold, Drew Peterson, Ann Curry
Last Man Standing
(S-ABC) Mike Baxter is the marketing director for
an iconic outdoor sporting goods store. He loves to
have adventures while he's traveling for work and,
of course, he drives a pick-up truck. While Mike is
king of the hill at work, he's the odd man out in a
home that is dominated by women -- namely his
wife, Vanessa, and their three daughters, 22- yearold Kristin, 17-year-old Mandy and 14-year-old Eve.
After being a stay-at-home mom for years, Vanessa
recently returned to the workplace and was quickly
promoted (much to the dismay of her primarily
male co-workers). As a result of Vanessa's
increased work load, Mike is pulled into more
hands-on parenting than ever before.
Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever
(S-NBC) Everybody wants to know more
about the lives of their favorite celebrities,
and this program provides all the news
they could ask for. Following the ups and
downs in the careers of Hollywood's top
stars, viewers are given an up-close look
at both the successes and the scandals.
Access Hollywood has been keeping the
trends and gossip in Hollywood since
1996.
Hosted by: Billy Bush, Shaun Robinson
New Prime
Access Hollywood
News/Current Affairs
Established Favourites
(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth
Vargas and David Muir. 20/20 combines hard-hitting investigative reports,
newsmaker interviews and compelling human interest and feature stories.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins
its 47th season in September 2014. Offering hard-hitting investigative reports,
interviews, feature segments and profiles of people in the news, the broadcast
begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards
than any other primetime broadcast, including a special Lifetime Achievement
Emmy. It has also won every major broadcast journalism award over its tenure,
including 18 Peabody and 14 DuPont Columbia University awards for
excellence in television broadcasting.
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates
shocking cases and compelling real-life dramas with journalistic integrity and
cutting-edge style. 48 Hours in-depth approach has earned the program and its
teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward
R. Murrow Awards and an Alfred I. DuPont-Columbia Award.
Justice With Judge Mablean
(S-WUTV) Judge Mablean Ephriam,
who previously starred on “Divorce
Court”, returns to the courtroom
genre with “Justice With Judge
Mablean”, a show that deals with
life and the law. The former Los
Angeles-based prosecutor says that
her show "will be life because
everything we do, it involves the
law.".
Starring: Judge Mablean Ephriam
Raising Hope
Starring: Lucas Neff, Cloris Leachman,
Martha Plimpton, Garret Dillahunt,
Shannon Woodward
Jimmy Chance, a 23-year-old man who
skims pools for a living, has a chance
romantic encounter with Lucy, a
wanted felon. When he visits Lucy in
prison months later, Jimmy discovers
that she gave birth to a baby he must
now raise -- with his family's help.
Jimmy's family includes his parents,
who have no interest in helping to
raise their grandchild, and his
grandmother, Maw Maw, who can
barely care for herself ... let alone a
baby. Greg Garcia ("My Name Is Earl")
created and executive produced this
family comedy.
The Pinkertons
Starring: Jacob Blair, Martha MacIsaac,
Angus Macfadyen
Long before the FBI and the Secret
Service, the Pinkerton’s National
Detective Agency was the most
feared law enforcement organization
in the land. Experts of undercover
operative and masters of disguise,
no one ever saw them coming.
Set in a young America still reeling
from the Civil War, The Pinkertons is
an action-adventure detective series
that follows Allan Pinkerton, his son,
William, and America’s first female
detective, Kate Warne, as they solve
crimes throughout the “Wild West”
of the 1860s.
Creative Advertising
Opportunities
Content Integration & Promotions
- Creative, flexible, responsive & affordable
- Strong ability to create and share compelling content
- News editorial support & program integration opportunities
- Sponsorships, Promotions, Contests
Lower Third Ads on CHCH
These 10 second graphic advertisements are a great way to get your brand noticed
in-show, over content while viewers are at their highest engagement level! Lower
third ads can be used to reinforce & build on your commercial campaign by
reminding viewers of your brand message or providing additional information like a
website address or call-to-action. They are high-impact and tough to miss or skip
over during prime time shows from 7-11pm or when watching CHCH by PVR!
Examples:
Multi-zone Ad Opportunity
High Frequency Invasive Ads At An Affordable Rate
• Become a part of our viewer’s regular daily routine
• 10 second L shaped unit airing 55 times per week during CHCH’s daytime programming (M-F 6a-6p)
• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):
•
CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!
•
Brand engagement = FREE rewards!
•
Access 30,000+ highly engaged members
•
Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & eblasts to subscribers, opt-in database & more!