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UK wine (still, sparkling and fortified)
sales by volume and channel
Total 129 615 000 cases
On sales 18 146 100
Off Sales 111 468 900
UK wine (still, sparkling and fortified)
sales by value and channel
Total £ 9.115 bn
UK market structure; retail
Mulitple Grocers 80% of wine sales
Change in dynamics of
independent merchants, mail
order and online specialist,
warehouses, small grocers
Growth
through a number of
specialist importers,
Has been London focussed,
On trade led,
Fasionable media topic,
Wine Fairs and events.
Major Players
Les Caves de Pyrene
Dynamic Vines
Direct Wines
Aubert and Mascoli
Sales ?
The term Natural Wine is so vague
that no figures exist,
But
An estimate from the trade is about
£ 2.5- £ 3 million wholesale
Likely split is
80% on trade £ 9 million
20% off trade £ 1 million
Sales Value
Total £ 8-9 million
Approximately 0.09% of UK
Consumer Questions.
Why Should I pay more if less has been
done to it? Especially if it tastes like cider?
Warum sollte ich soviel bezahlen, wenn
weniger Aufwand betrieben wurde?
Besonders, wenn es wie Cider schmeckt.
Ave UK still wine price £ 5.03 retail
‘Natural’ Wine starts at £ 8.00
The unconverted on trade
the wines are over-priced, un-clean
and what is meant by 'natural'
anyway?
Die Weine sind zu teuer, unsauber,
und was versteht man eigentlich
unter „natural wines”.
Importer/Wholesaler
My experience tells me that they can
be variable in quality, with unacceptable
levels of returns from both on and off trade
Meiner Erfahrung nach, koennen „natural
wines” Qualitaetsunterschiede aufweisen, die
zu viele Reklamationen in Gastronomie und
Handel fuehren koennen.
either through variable stability, oxidative character,
unsightly sediment, cloudy appearance, surprising
taste or quirky style.
Wholesaler
I certainly would not pay a premium for
natural wine and unless and until the
movement can agree on a definition and
some of its more voluble spokespeople
cut back on aggressively belittling what
they see as non-natural wines, I am loath
to put any kind of support behind it.
Importer/Wholesaler
I have not tried anything so far that
has rocked my boat. In fact quite
the opposite.
Ich habe noch keinen „natural wine”
verkostet, der mich ueberzeugt
haette.
Moreover, I have heard some real horror stories from other
importers and growers not wanting to take wine back
once it's left the cellar door.
Challenges for the future in the UK
Defining the term Natural
Overcoming fears of the Gatekeepers
Stability
Consistency
Longevity
Quality
Availability and Volume Price
Attitude and Perception
.
Positive outlook if fears overcome
Natural wines will grow into a
significant, sustained niche with a
dedicated following
If challenges not overcome likely to
stagnate and become this decade’s
wine fashion but no more