Media Information 2014

News—Test Reports—Market Overviews—Specials
Advice for purchasers
Ten Issues Each Year
ALSO AS
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Advertising price list no. 27
Media
Information
2014
Valid starting in january 2014
Content
ALSO AS
AN iPAD
PAGE
THEME
3
The Team
4
Price Guide to Wristwatches, Test & Techninology,
Special “Knowledge” Issue
5
Monographs, Compendium
6
Themes & Dates
7
Display Advertisement Rates, Special Positions
8
Basic Rates & Discounts
9
Ad Specials: Bound Inserts, Loose Inserts, Tip Ons
10
Buyer‘s Guide
11
Monographs, Compendium
12
Special issues, Special Amounts, Special Printings
13
Technical Details
14
Definition of the Target Group
15
High-End-Communikation
16
watchtime.net
20
General Terms and Conditions of Business
UHREN
UHREN
6
Magazin November/Dezember 2013
+ 2 Extras
Leserwahl Goldene Unruh 2014
[ S. 38 ]
[ S. 72 ]
UHREN-MAGAZIN Advice for purchasers – all about timepieces
[ S. 140 ]
[ S. 96 ]
Sonderheft — UHREN-Reisen
Heft im Heft — Union Glashütte
UHREN-MAGAZIN sets standards among watch magazines – and for good reason!
Unique in its journalistic quality, this magazine is also unrivalled in its thematic diversity and timeliness.
The fascination of the highest quality mechanisms, as well as the utmost in artful watchmaking and
all its many facets, occupy the focal point of reportage each month.
Weltexklusiv:
Die neue Lambda
von Nomos Glashütte
HUF 2810
[ S. 82 ]
EUR 8,50 (NL)
SEK 98,00
EUR 8,20 (B)
EUR 8,20 (L)
CHF 13,70
EUR 7,80 (A)
EUR 7,00 (DE)
19068
Address
UHREN-MAGAZIN EDITORS
Riedstraße 25 · 73760 Ostfildern
ADVERTISEMENT
Ebner Verlag
We place particularly high priority on testing a watch’s technical and mechanical components, verifying its
functionality, and comparing the watch with other models in its category. The spectrum ranges from entry-level
models to high-tech complications, thus assuring that watch enthusiasts who are interested in purchasing
will find all the necessary detailed information on which to base buying decisions in all relevant price segments.
Karlstraße 3 · D-89073 Ulm
———— Number of copies sold: 7.767 (IVW III/13)
Fax
PO Box 3060 · D-89020 Ulm
Phone +49 (0) 7 31 / 15 20-123
06
Ewige
Kalender
Vergleichstest — Audemars Piguet, Jaeger-LeCoultre und Vacheron Constantin [ S. 46 ]
4 199117 407003
Wissen Das ETA 7750 und seine Klone
Neues ............. Patek Philippe — KunstWerkUhr in München
Test .................. Fliegeruhren — Breitling contra Chronoswiss
Technik ........ Neues aus China — ETA 7750 und seine Klone
Wissen ........... Goldene Unruh 2014 — Die große Leserwahl
Vergleich Fliegeruhren
Vergleich Ewige Kalender
Exklusiv Nomos Lambda
English version
Download
www.watchtime.net/Zeitschriften
S001_Titel_v2_UM_6_13 08.10.13 12:56 Seite 1
+49 (0) 7 31 / 60 28 01 96
03
The Team
The Team
Editor in Chief
Deputy editor-in-chief
Editor
Editorial trainee
Freelance contributor
Thomas Wanka
Martina Richter
Gwendolyn Benda
Melissa Gössling
Sabine Zwettler
Phone +49 (0) 7 11 / 44 00 76-10
Phone +49 (0) 7 11 / 44 00 76-12
Phone +49 (0) 7 11 / 44 00 76-15
Phone +49 (0) 7 11 / 44 00 76-13
[email protected]
Fax Fax +49 (0) 7 11 / 44 00 76-11
Fax Fax [email protected]
[email protected]
[email protected]
[email protected]
Freelance contributor
Freelance contributor
(Deputy) managing director
Advertising Manager
Advertising Consultant
Thomas Gronenthal
Katrin Nikolaus
Martin Metzger
Andrea Scheungrab
Marianne Grünzweig
Phone +49 (0) 7 11 / 44 00 76-0
Phone +49 (0) 1 70 / 4 16 57 11
Phone +49 (0) 7 31 / 15 20-132
Phone +49 (0) 7 31 / 15 20-341
Phone +49 (0) 7 31 / 15 20-123
[email protected]
[email protected]
Fax Fax Fax +49 (0) 7 11 / 44 00 76-11
+49 (0) 7 11 / 44 00 76-11
+49 (0) 7 31 / 60 28 01 90
[email protected]
+49 (0) 7 11 / 44 00 76-11
+49 (0) 7 31 / 15 20-342
[email protected]
+49 (0) 7 31 / 60 28 01 96
[email protected]
Magazin Preisführer 2013/2014
UHREN-MAGAZIN Price Guide
KATALOGAUSGABE
Neues
Wissen
Werte
Premium
1 000 Uhrenmodelle — Kollektionen 2013/2014
Über 200 Marken — Mit aktuellen Bezugsquellen
Zehn Preiskategorien — Klare Gliederung
Uhren im Porträt — Geschichte und Technik
1 000 Uhren.
Die topaktuelle
Übersicht.
CHF 29,80
EUR 14,90 (A)
EUR 17,50 (B)
EUR 17,50 (L)
SEK 185,00
HUF 5990
The UHREN-MAGAZIN Price Guide is the only medium that synoptically categorizes the selection of more than
1,000 watch models into ten price categories from 500 euros to more than 30,000 euros. For the first time ever,
the 2014/2015 edition includes the world’s only comprehensive technical overview of all deliverable mechanical
movements and of the exclusive manufactory calibers used.
Preisführer
2013/2014
EUR 14,90 (DE)
19068
UHREN
Preisführer 2013/2014
UHREN
Larger print run!
Publication date: September 26, 2014
———— PLEASE REFER TO PAGE 6 AND 7 FOR ADVERTISING PRICES AND DEADLINES, FOR PREMIUMPAGES TO PAGE 10.
Rolex — GMT-Master II
Tudor — Heritage Chrono Blue
WATCHES Test & Technology
UHREN TEST SONDERHEFT
A. Lange & Söhne, Audemars Piguet, Glashütte Original, IWC,
Junkers, Marcello C, Panerai, Sinn, Tissot, Tudor, Poljot, Oris u.v.m.
Rolex
The highlights of the watch salon in Geneva, the latest reportage about the grand opening of Baselworld, the results
of balloting for the Golden Balance of 2014, and the best technical reportages and test reports makes the special
WATCHES Text & Technology publication into an innovative combination of timely information and market-relevant
long-term successes. For the first time, UHREN-MAGAZIN uses Baselworld as an occasion for the publication of the
magazine’s own trade-fair special issue.
Patek Philippe
Oyster Perpetual Explorer II
Jahreskalender Chronograph & Triple Complication
Publication date: March 28, 2014
———— YOU CAN FIND ADVERTISING PRICES AND DEADLINES ON PAGES 6 AND 7.
Breitling
Omega
Transocean Chronograph
4 191811 514902
01
EUR14,90 (DE)CHF
29,80
EUR14,90 (A)
19068
Speedmaster Co-Axial Chronograph
EUR17,50 (B)
EUR17,50 (L)
SEK195,00
HUF6425
S001_Titel_Wissen_2014 20.11.13 13:14 Seite 1
UHREN
Magazin Extra Wissen 2014
EXTRA: WISSEN 2014
Heimat Glashütte — Gesichter und Geschichten
Wissen Zifferblätter — Blick in die Produktion
Können Unruhspiralen — Fertigungsgeheimnis
Prüfung Chronometer — Kontrollierte Präzision
UHREN-MAGAZIN Special “Knowledge” Issue
We divulge the secrets behind the manufacturing of mechanical watches and we lead our readers to the interface
­between watchmaking, industrial production and individualized artistic handcraftsmanship – the source of the appeal
and fascination of these little mechanical marvels.
Aus
Handwerk wird
Kunst
Publication date: November 14, 2014
———— YOU CAN FIND ADVERTISING PRICES AND DEADLINES ON PAGES 6 AND 7.
19068
¤ 14,90
29,80
¤ 14,90
¤ 17,50
¤ 17,50
195,00
5980
01
CHF
A
L
B
SEK
HUF
4 192052 214903
ALSO AS
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Aktuell Neues von der Baselworld Topaktuelle Übersicht Mehr als 1 000 Uhren von über 200 Marken in zehn Kategorien
Special “Knowledge”
Issue
UHREN
Test & Technology
Extra Wissen 2014
Price Guide
to Wristwatches
S001_Titel 14.10.13 18:58 Seite 1
Aus Handwerk wird Kunst Der aufwändige Werdegang von der mechanischen Uhr zum Luxusprodukt
04
MIT FREUNDLICHER
UNTERSTÜTZUNG VON
AKTUALISIERTE &
ERWEITERTE AUSGABE
S001_Titel_v1 03.10.13 14:29 Seite 1
05
UHREN-MAGAZIN Monographs
Monographie
Monographs
The monographs are inserted into the complete print run of Uhren Magazin and are thematically devoted either
to an individual watch brand to a special genre of watch or complication. Here, watch aficionados can read a very
comprehensive discussion of a single watch brand’s philosophy and new items from the brand, or they can learn
about the latest trends in clocks or pocket-watches.
Compendium
In addition to the print edition, each of these Uhren Magazin monographs is also published in a version for the iPad.
This version can be augmented with multimedia elements.
ALSO AS
AN iPAD
Union Glashütte
Publication date: to be determined on a case-by-case basis
———— YOU CAN FIND THE PRICES AND SCHEDULING FOR ADVERTISING ON PAGE 11.
Reach extension:
The UHREN-MAGAZINE will also appear on the iPad.
All advertisements in the printed edition will be taken
over into the iPad version without a surcharge –
including links to the homepage!
Rich-media contents (e.g. photo galleries, videos, etc.)
can be integrated.
UHREN-MAGAZIN Spezial Deutsche Uhrenmarken – Das Kompendium 2014
UHREN-MAGAZIN
S001_v3_Titel_Kompendium_2014 27.11.13 15:46 Seite 1
Compendium of German Watch Brands
A. Lange
& Söhne
B. Junge & Söhne
Glashütte
Borgward
Damasko
D. Dornblüth &
Sohn
Dugena
Glashütte
Original
Moritz
Grossmann
Hentschel
Hamburg
Junghans
Junkers
Laco
Lang & Heyne
Lehmann
Schramberg
Marcello C
MeisterSinger
Mühle
Glashütte
Nomos
Glashütte
Alexander
Shorokhoff
Sinn
Spezialuhren
Stowa
Union
Glashütte
Wempe
Glashütte
Zeppelin
DEUTSCHE
UHRENMARKEN
DAS KOMPENDIUM
2014
UHREN-MAGAZIN Spezial
On a total of 260 pages, the Compendium of German Watch Brands offers an in-depth look at the latest events
on the market. The 26 portraits contained in the Compendium range from A. Lange & Söhne through Glashütte
Original, Junghans, Nomos, Sinn Spezialuhren, Stowa and Tutima to Wempe. Informative company profiles
chronicle each brand’s past and present. Each profile is followed by an overview of the brand’s collection, thus
emphasizing the focal points in the brand’s current portfolio. The Watch Compendium is available for a retail
price of 14,90 euros at bookstores in railroad stations and via the watchtime-shop.
Publication date: May 12, 2014
06
Themen & Termine
Themes & Dates
EDITION
FOKAL POINT
MARKET OVERVIEW
PRAXIS TEST
ON SALE
ORDER DEADLINE** COPY DEADLINE
January/February 1/14
Preview report on the trade fair in Geneva
Enamel dials
Elegant classics
16.12.2014
08.11.2013
15.11.2013
March/April 2/14
Main report about Geneva / preview about Basel
Protection against
magnetic fields
Marathon runners
21.02.2014
(SIHH 20.-24.01)
17.01.2014
24.01.2014
SH Basel / Test & Technik*
Main report about Baselworld
Golden Balance
of 2014
28.03.2014
21.02.2014
(Basel 27.03-03.04.)
28.02.2014
May/Juni 3/14
Follow-up report about Baselworld
Ceramic case
Regulators
02.05.2014
21.03.2014
28.03.2014
July/August 4/14
Entry- level mechanical watches
Column-wheel
chronographs
Protection against
magnetic fields
27.06.2014
23.05.2014
30.05.2014
September/October 5/14
Watch journeys
Grande complication
Diver’s watches (I)
29.08.2014
25.07.2014
01.08.2014
WATCH-Price Guide 2014/2015*
1,000 watches in ten price classes
with index of calibers N E W
26.09.2014
19.08.2014
27.08.2014
November/Dezember 6/14*
MunichTime
31.10.2014
26.09.2014
02.10.2014
Special “Knowledge” Issue
All about the fabrication of mechanical watches
14.11.2014
10.10.2014
17.10.2014
Compendium
German watch brands in 2015
05.12.2014
31.10.2014
07.11.2014
January/February 1/15
Preview report about the trade fair in Geneva
15.12.2014
07.11.2014
14.11.2014
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Call for ballots for the Diver’s watches (II)
Golden Balance of 2015
Tachymeter scales
Chronometers
* Enlarged print run
Subject to change.
Trade-Fair Data
DATE
SHOW
20. – 24. January 2014
SIHH GENF Geneva watch salon
14. – 17. February 2014 INHORGENTA EUROPE MÜNCHEN
International watch and jewellery show
27. March – 03. April 2014
BASELWORLD International watch and jewelleryshow
06. – 08. September 2014 MIDORA LEIPZIG Leipzig watch and jewellery days
31. Oct. – 02. Nov. 2014 MUNICHTIME Watch fair *possible date
07
Display Advertisement Rates, Special Positions
Display Advertisement
Rates
TYPE AREA
BLEED
PRICES IN EURO FOR ISSUES
2/14, 3/14, 4/14, 5/14
TEST ISSUE, KNOWLEDGE, 1/15 Format
Special Positions
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PRICES IN EURO FOR ISSUES
BASEL/TEST & TECHNIK,
UHREN-PRICE GUIDE, 6/14
Special advertisement
formats
(Banderoles, Backfolder)
Prices on application
Format in parts
of page
Width
(mm)
Hight
(mm)
Width
(mm)*
Hight
(mm)*
1/1
203
265
230
300
5,600
5,760
Reservation
1/2 vertical
horizontal
99
203
265
130
113
230
300
148
3,590
3,690
Reserved advertisements with placement
assurances can be cancelled until two
weeks prior to the advertising deadline.
1/3 vertical
horizontal
65
203
265
85
80
230
300
97
3,100
3,190
1/4vertical
horizontal
47
203
265
63
2,2340
2,420
230
72
2/1**
422
265
460
300
10,980
11,310
Special positions, Cover pages (ATTENTION: ORDER DEADLINE TWO WEEKS IN FORMER TIMES)
FORMAT
ADVERTISEMENT RATES IN EURO
ADVERTISEMENT RATES IN EURO
Width
(mm)*
Hight
(mm)*
Inside front cover
230
300
7,230
7,450
Inside back cover
230
300
6,540
6,730
Outside back cover
230
300
8,020
8,260
Opening Spread
460
(Inside fronr cover & page 3)
300
13,400
13,800
13,500
13,900
Gatefolder Inside
Reprints
Price information on page 12
Position charges
CHARGES IN %
1/3 page facing editorial
20%
1st Double page
10%
1st to 5th 1/1 advertisement
10%
*Add 3 mm trim on each (outer) side for trim!
**Plus 3 mm on each bound side.
No additional charge for bleed or spread advertisements.
All the stated prices are net and subject to VAT at the applicable rate.
08
Agency commission
Lineage advertisements
Basic Rates
15%
Price per column mm — 4.40 Euro (column width 43 mm)
Minimum format 20 mm — Maximum format 250 mm
(For two, three or four column advertisements multiply the price
by the appropriate number of columns)
Discounts
Series discounts
Within any twelve month period
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VOLUME DISCOUNTS
Column widths:
FREQUENCY DISCOUNTS
2 columns 93 mm
from 2pages
4%
2
3%
3 columns 142 mm
from 4pages
8%
4 advertisements 6%
4 columns 191 mm
from 6 pages 12%
6advertisements 10%
from 10 pages 15%
10advertisements 15%
advertisements Placement in the second half of the magazine 15%
(if booked)
Advertisements by regional
watchmakers & jewellers
20% discount
(without further series discounts, no agency commission).
Classified advertisements
COMMERCIAL CLASSIFIED ADVERTISEMENTS
for the first five lines
32 Euro
thereafter per line 4 Euro
Picture 4c
(max. 50 mm Hight)
65 Euro
No series discounts and no voucher copies.
PRIVATE CLASSIFIED ADVERTISEMENTS
Online form: www.watchtime.net
Recruitment advertisements
25% discount for display advertisements
(without further series discounts, no agency commission).
All the stated prices are net and subject to VAT at the applicable rate.
09
Loose inserts
Postcard tip ons
Ad specials
WEIGHT
Bound Inserts
up to 25 gm 200 Euro per 1,000 copies
300 Euro per 1,000 copies
Loose Inserts
up to 50 gm 290 Euro per 1,000 copies
435 Euro per 1,000 copies
Tip Ons
over 50 gm Prices on request, Split runs possible.
FULL RUN
SPLIT RUN
Postcard tip ons may be glued to advertisements. They must be printed by the
advertiser and supplied ready for gluing. Empty envelopes and glued coupons count
as postcards.
COSTS FOR THE TIP ONES
FULL RUN
SPLIT RUN
up to 25 g
49 Euro per 1,000 copies
73.50 Euro per 1,000 copies
(plus postal charges for subscription distribution)
FORMAT
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MINIMUM SIZE OF
Maximum 215 mm wide, 285 mm high.
1 / 1 page
SAMPLE
Acceptance of the order is conditional up provision of a contract sample.
SAMPLE
A contract sample of the postcard tip on that provides an indication of the format
and the ease of handling must be supplied with the advertisement order.
Bound Inserts
Prices inclusive of postal charages.
Order and cancellation deadlines
BOUND INSERTS
FULL RUN
SPLIT RUN
2 pages
190 Euro per 1,000 copies
285 Euro per 1,000 copies
4 pages
280 Euro per 1,000 copies
420 Euro per 1,000 copies
Delivery deadline
6 pages
320 Euro per 1,000 copies
480 Euro per 1,000 copies
Two weeks prior first day on sale.
8 pages
340 Euro per 1,000 copies
510 Euro per 1,000 copies
16 pages
410 Euro per 1,000 copies
615 Euro per 1,000 copies
The relevant advertisement order deadline deadlines (see page 6).
Delivery address
iBO – Industriebuchbinderei Ostalb, Im Wert 3, 73563 Mögglingen,
Phone +49 (0) 717 / 4 89 88 90
Bound inserts should be delivered untrimmed
Please allow
3 mm trim at the head and 5 mm at the foot
3 mm trim on the outer sides
3 mm trim for each bound side
Delivery
The consignment should be conveniently packaged. The individual packages and
delivery notes must clearly state the quantity and the phrase, Postcard tip ons,
loose inserts or bound inserts in UHREN-MAGAZIN, issue No…. of …
All delivery charges must be met by the sender.
All the stated prices are net and subject to VAT at the applicable rate. Bound insert prices are not eligible for discount or as substitute.
S001_Titel 14.10.13 18:58 Seite 1
KATALOGAUSGABE
Neues
Wissen
Werte
Premium
1 000 Uhrenmodelle — Kollektionen 2013/2014
Über 200 Marken — Mit aktuellen Bezugsquellen
Zehn Preiskategorien — Klare Gliederung
Uhren im Porträt — Geschichte und Technik
1000 Uhren.
Die topaktuelle
Übersicht.
PREISFÜHRER ARMBANDUHREN – ANZEIGE
PREISFÜHRER ARMBANDUHREN – ANZEIGE
Publication date: September 26, 2014
SEK 185,00
HUF 5990
THE ADVERTISING MEDIUM THAT LASTS TWELVE MONTHS
Preisführer
2013/2014
Front cover
8 050 Euro
2/1 Premium page
3 100 Euro
Additional entry
360 Euro
Format: 230 x 300 mm
Rolex — GMT-Master II
Tudor — Heritage Chrono Blue
PREMIUM PAGE
3 100 EURO
S172_P_Grossmann 03.12.2012
03.12.2012 9:54
9:54Uhr
Uhr Seite
Seite172
172
S172_P_Grossmann
Price Guide
EUR 17,50 (B)
EUR 17,50 (L)
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Magazin Preisführer 2013/2014
CHF 29,80
EUR 14,90 (A)
Aktuell Neues von der Baselworld Topaktuelle Übersicht Mehr als 1 000 Uhren von über 200 Marken in zehn Kategorien
Price Guide
UHREN
EUR 14,90 (DE)
19068
Preisführer 2013/2014
UHREN
10
S186_207_Kategorie_bis_20000 26.06.13 13:57 Seite 186
UHREN-PREISFÜHRER – KATEGORIE BIS 20 000 EURO
PREMIUM PAGE
A. Lange & Söhne
Modell 1815
Referenznummer 216.032
Referenznummer 233.032
Gehäuse Rotgold
• Durchmesser 37,0 mm
• Höhe 7,7 mm
• Wasserdichte 3 bar
Premium pages offer you a high
profile and cost effective way of
presenting your watch brand to
the readers.
Moritz
Moritz
Grossmann
Grossmann
A. Lange & Söhne
Modell Saxonia
Gehäuse Rotgold
• Durchmesser 40,0 mm
• Höhe 8,7 mm
• Wasserdichte 3 bar
Gewicht 64,0 g
Gewicht 95,0 g
Kaliber L941.1, Handaufzug
Kaliber L051.1, Handaufzug
Basiskaliber siehe oben
Basiskaliber siehe oben
Besonderheiten Kleine Sekunde mit
Sekundenstopp, handgravierter
Unruhkloben, 21 Steine, vier davon
in verschraubten Goldchatons,
Brücken und Kloben aus Neusilber,
Werk von Hand montiert/finissiert,
Frontglas entspiegelt, Saphirglasboden, Gangreserve 45 Stunden
Besonderheiten Kleine Sekunde mit
Sekundenstopp, handgravierter
Unruhkloben, 23 Steine, fünf davon
in verschraubten Goldchatons,
Brücken und Kloben aus Neusilber,
Werk von Hand montiert/finissiert,
Frontglas entspiegelt, Saphirglasboden, Gangreserve 55 Stunden
Varianten Gelb- oder Weißgold
ab 15 600 Euro, Automatik ab
20 400 Euro, Thin ab 19 400 Euro,
Jahreskalender ab 38 000 Euro,
Dual Time ab 25 000 Euro
Varianten Weißgold 19 900 Euro,
Platin 29 900 Euro, Auf/Ab ab 23 000
Euro, Chronograph ab 39 400 Euro
Preis 18 900 Euro
Preis 15 600 Euro
Armin Strom
Arnold & Son
Modell Gravity Air
Referenznummer TI13-GA.50
Modell HM Perpetual Moon
Gehäuse Titan
• Durchmesser 43,4 mm
• Höhe 13,0 mm
• Wasserdichte 5 bar
Benu
Benu
Referenznummer 1GLAR.U01A.
Gehäuse Edelstahl
• Durchmesser 42,0 mm
• Höhe 11,4 mm
• Wasserdichte 3 bar
Gewicht keine Angabe
Kaliber AMR13, Automatik
Gewicht 82,0 g
Basiskaliber siehe oben
BB
UHREN–MAGAZIN 7-8 / 2012
UHREN–MAGAZIN 7-8 / 2012
STANDARD ENTRIES
Daten Uhr
heißt
Zeitmesser
Elemente
in der
gleichenDaten Uhr
enu enu
heißt
der der
ersteerste
Zeitmesser
aus aus
der derteile.teile.
AlleAlle
ihreihre
Elemente
sindsind
in der
gleichen
Modell
neuen
Manufaktur
Grossmann
Uhren,Präzision
Präzision
Perfektion
gearbeitet.
Kons
neuen
Manufaktur
Grossmann
Uhren,
undund
Perfektion
gearbeitet.
Die Die
Kons
- -Modell
Referenznummer
Referenznummer
die sich
auf Moritz
Grossmann
beruft.
truktion
Kalibers
100.0
genügt
nicht
die sich
auf Moritz
Grossmann
beruft.
DerDer
ge- ge-truktion
des des
Kalibers
100.0
genügt
nicht
nur nur Gehäuse
Gehäuse
Uhrmacher
bis 1885
funktionalen
Notwendigkeiten,
• Durchmesser
nialeniale
Uhrmacher
lebtelebte
von von
18261826
bis 1885
undundallenallen
funktionalen
Notwendigkeiten,
sie sie
ist ist• Durchmesser
• Höhe
schuf
im sächsischen
Glashütte
Taschen-auchauch
Augenweide
jeden
Uhrenlieb
schuf
im sächsischen
Glashütte
vieleviele
Tascheneineeine
Augenweide
für für
jeden
Uhrenlieb
- -• Höhe
Gesamtgewicht
uhren,
diverse
Chronometer
einige
Präzi-haber.
haber.
Neusilber
gefertigte
Dreivier-Gesamtgewicht
uhren,
diverse
Chronometer
undund
einige
PräziDie Die
aus aus
Neusilber
gefertigte
DreivierKaliber
sionspendeluhren,
die noch
heute
auf interna-telplatine
telplatine
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sionspendeluhren,
die noch
heute
auf internaersetzt
eineeine
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von von
Brücken
undundKaliber
tionalen
Auktionen
gesuchte
SammlerstückeKloben
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erhöht
die mechanische
Stabilität
tionalen
Auktionen
gesuchte
Sammlerstücke
undund
erhöht
die mechanische
Stabilität
Basis-Kaliber
– über
Jahre
Uhrwerks.
Polituren,
StrichSonnen-Basis-Kaliber
sind.sind.
JetztJetzt
– über
125 125
Jahre
nachnach
demdem
TodTod
des desdes des
Uhrwerks.
Polituren,
Strichundund
SonnenBand
großen
deutschen
Meisters
feinen
Uhrma-schliffe
schliffe
sowie
die Glashütter
Streifen
veredelnBandBesonderheiten
großen
deutschen
Meisters
der der
feinen
Uhrmasowie
die Glashütter
Streifen
veredeln
Besonderheiten
cherei
– gibt
es wieder
Uhren,
die seinen
in einer
unaufdringlichen
Komposition
cherei
– gibt
es wieder
Uhren,
die seinen
Na-Na-in einer
unaufdringlichen
Komposition
die die
tragen.
Neugründung
im JahreOberflächen
Oberflächen
Einzelteile.
menmen
tragen.
Mit Mit
der der
Neugründung
im Jahre
der der
Einzelteile.
2008
lassen
die Grossmann’schen
Uhrmacher
Gravuren
werden
Hand
gesto2008
lassen
die Grossmann’schen
Uhrmacher
AlleAlle
Gravuren
werden
von von
Hand
gestoTradition
wieder
aufleben.
Innovativ
chen.
Technische
Besonderheiten
die die
Tradition
wieder
aufleben.
Innovativ
undundchen.
Technische
Besonderheiten
wie wie
das das
Pla-Plamit
höchstem
handwerklichen
Geschick,
mit
tinenwerk
mit
Gestellpfeilern,
das
modifiziermit höchstem handwerklichen Geschick, mit tinenwerk mit Gestellpfeilern, das modifiziertraditionellen,
modernen
Ferti-te Glashütter
te Glashütter
Gesperr
Rücklauf,
die Grosstraditionellen,
aberaber
auchauch
modernen
FertiGesperr
mit mit
Rücklauf,
die Grossgungsmethoden
sowie
edlen
Materialienmann’sche
mann’sche
Regulierschraube
separat
gungsmethoden
sowie
mit mit
edlen
Materialien
Regulierschraube
undund
der der
separat
schaffen
sie neue
Werte
herausnehmbare
Kupplungsaufzug
machen
schaffen
sie neue
Werte
der der
Zeit.Zeit.
herausnehmbare
Kupplungsaufzug
machen
Varianten
Benu
strahlt
zurückhaltende
Schön-das das
Kaliber
100.0
einzigartig.
Uhrwerk
Die Die
Benu
strahlt
zurückhaltende
SchönKaliber
100.0
einzigartig.
DasDas
Uhrwerk
ist istVarianten
Gestalt
schmeichelt
Augeeingebettet
eingebettet
in ein
dreiteiliges
Gehäuse
heitheit
aus,aus,
ihreihre
Gestalt
schmeichelt
demdem
Auge
in ein
dreiteiliges
Gehäuse
aus aus Preis
Handgelenk.
So wird
Moritz
Gross-750er
750er
Rotgold.
elegante,
schmale
LünettePreis
wie wie
demdem
Handgelenk.
So wird
Moritz
GrossRotgold.
Die Die
elegante,
schmale
Lünette
manns
Credo
Uhrmacherei
im 21.
Jahr-rahmt
rahmt
Gesicht
Hand
manns
Credo
der der
Uhrmacherei
im 21.
Jahrdas das
feinefeine
Gesicht
der der
Uhr.Uhr.
VonVon
Hand
hundert
fortgesetzt:
im Design,
innovativgefertigte
gefertigte
braunviolette
Zeiger
einer
hundert
fortgesetzt:
klarklar
im Design,
innovativ
braunviolette
Zeiger
mit mit
einer
durchdacht
in der
Mechanik
sowie
hauchzart
auslaufenden
Spitze
erlauben
undund
durchdacht
in der
Mechanik
sowie
per-per-hauchzart
auslaufenden
Spitze
erlauben
ein ein
in traditioneller
Handwerklichkeit.
exaktes
Ablesen
Es sind
Details,
fektfekt
in traditioneller
Handwerklichkeit.
Die Dieexaktes
Ablesen
der der
Zeit.Zeit.
Es sind
Details,
die die
Benu
ist mehr
als nur
die Summe
Einzel-höchste
höchste
Qualität
offenbaren
– Werte
Benu
ist mehr
als nur
die Summe
ihrerihrer
EinzelQualität
offenbaren
– Werte
der der
Zeit.Zeit.
172172
Benu
Benu
100.1010
100.1010
750/000 Rotgold
750/000 Rotgold
41,0 mm
41,0 mm
11,1 mm
11,1 mm
keine Angabe
keine Angabe
Grossmann 100.0,
Grossmann 100.0,
Handaufzug
Handaufzug
siehe oben
siehe oben
Alligatorleder
Alligatorleder
Platinenwerk aus Neusilber
Platinenwerk aus Neusilber
mit Dreiviertelplatine und
mit Dreiviertelplatine und
Gestellpfeiler, Uhrwerk
Gestellpfeiler, Uhrwerk
handgraviert, modifiziertes
handgraviert, modifiziertes
Glashütter Gesperr mit
Glashütter Gesperr mit
Rücklauf, Grossmann’sche
Rücklauf, Grossmann’sche
Regulierschraube, separat
Regulierschraube, separat
herausnehmbarer
herausnehmbarer
Kupplungsaufzug,
Kupplungsaufzug,
Sekundenstopp,
Sekundenstopp,
handgefertigte Zeiger
handgefertigte Zeiger
keine
keine
Basiskaliber siehe oben
Besonderheiten Mondphase,
Frontglas entspiegelt, Saphirglasboden, Gangreserve 80 Stunden
Varianten Modell »Water« in
Edelstahl, »Earth« in schwarz PVDbeschichtetem Edelstahl, »Fire« in
18 Karat Roségold, mit jeweils farblich
passendem Alligatorlederband
Each watch brand may have up to
three entries free of charge. We will
invoice you for Euro 360 for each
additional entry.
16 800 Euro
16 800 Euro
Kaliber A & S1512, Handaufzug
Besonderheiten
Kleine Sekunde, limitiert auf
100 Stück, Frontglas entspiegelt,
Saphirglasboden, Krone verschraubt,
Gangreserve 120 Stunden
Varianten Rotgoldgehäuse mit
cremefarbenem oder guillochiertem
blauem Zifferblatt
Preis 13 400 Euro
Preis 14 890 Euro
Arnold & Son
Audemars Piguet
Modell TBR
Modell Jules Audemars
Referenznummer 1ARAS.S01A.
Referenznummer
15170OR.OO.A088CR.01
Gehäuse Edelstahl
• Durchmesser 44,0 mm
• Höhe 13,8 mm
• Wasserdichte 3 bar
Gehäuse Rotgold
• Durchmesser 39,0 mm
• Höhe 9,0 mm
• Wasserdichte 2 bar
Gewicht 107,0 g
Gewicht keine Angabe
Kaliber A & S6008, Automatik
Kaliber 3120, Automatik
Basiskaliber siehe oben
Basiskaliber siehe oben
Besonderheiten retrogrades Datum,
Stunden und Minuten dezentral,
springende Zentralsekunde, Frontglas entspiegelt, Saphirglasboden,
Gangreserve 50 Stunden
Besonderheiten Datum, Frontglas
entspiegelt, Saphirglasboden,
Gangreserve 60 Stunden
Varianten Zifferblattvariante,
18 Karat Weißgold
Varianten Rotgold 25 500 Euro
Preis 17 400 Euro
WWW.WATCHTIME.NET
WWW.WATCHTIME.NET
ALSO AS APP
FOR iPHONE
All the stated prices are net and subject
to VAT at the applicable rate.
UHREN-Preisführer 2013 / 2014
Preis 16 700 Euro
186
WWW.WATCHTIME.NET
S001_Titel_v1 03.10.13 14:29 Seite 1
11
Monograph – Presenting a Brand,
Its Philosophy and Its Collection
Monographie
Special Issues
Special Amounts
SERVICES:
ALSO AS
AN iPAD
A 20-page monograph devoted exclusively to one watch brand.
The contents can be individually determined with the editors.
As a supplement in the overall circulation of Uhren-Magazin.
Publication on the iPad as a free download and as an e-paper on www.watchtime.net.
The inside front cover and the back cover are available for your advertisements.
You receive the e-paper to publish yourself on your homepage.
The publication date will be arranged in coordination with the editors.
———— 16,500 euros – no discounts, no advertising agency commission, plus VAT.
Union Glashütte
UHREN-MAGAZIN Spezial Deutsche Uhrenmarken – Das Kompendium 2014
UHREN-MAGAZIN
S001_v3_Titel_Kompendium_2014 27.11.13 15:46 Seite 1
Compendium of German Watch Brands
A. Lange
& Söhne
B. Junge & Söhne
Glashütte
Borgward
Damasko
D. Dornblüth &
Sohn
Dugena
Glashütte
Original
Moritz
Grossmann
Hentschel
Hamburg
Junghans
Junkers
Laco
Lang & Heyne
Lehmann
Schramberg
Marcello C
MeisterSinger
Mühle
Glashütte
Nomos
Glashütte
Alexander
Shorokhoff
Sinn
Spezialuhren
Stowa
Union
Glashütte
Wempe
Glashütte
Zeppelin
DEUTSCHE
UHRENMARKEN
DAS KOMPENDIUM
2014
UHREN-MAGAZIN Spezial
Creation of an Advertorial
SIZE PRICE IN EUROS
2-page advertorial 900
4-page advertorial 1,600
8-page advertorial 2,900
16-page advertorial 4,900
en
e
.
en. Sonja Hiruses, ist zwar
ütezeit vor der
n. Doch bald
ommt sie zum
n Wiederauf»Ein eigenes
nabhängigkeit
n war die erseilung, die alichzeitig wird
den neuesten
die Welle der
e zeitgemäße
äsentiert Berchließlich das
u aufgelegten
Version von
ar ungewöhnsagt Fleury,
cht verändert
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hoss
äsentation hat
n. Neben dem
ehrere eigene
Konstruktion
auch ein Kaals Modul auf
arbeitet Hiriber V-16 mit
Zeichnungen
12
für andere Teile der Vulcain-Uhren wie die
Zifferblätter mit Emailmalerei und Zeiger
kommen von ihr. Die Gestaltung entsteht natürlich vorher, in Zusammenarbeit mit einem
externen Designer. Im Stockwerk über den
Büros befindet sich das Atelier, das Reich von
Wilfried Opalinski und seinen Uhrmacherkollegen: Sie bauen die Werke zusammen, schalen sie ein und regulieren den Gang der Uhren. Die Einzelteile stammen von fünf Hauptzulieferern, alle aus dem Kanton Neuenburg.
Ist das Uhrwerk komplett, setzen die VulcainUhrmacher Zifferblätter und Zeiger auf und
bauen das Ganze in die Gehäuse ein. »Auch
die Bänder montieren wir hier«, ergänzt Opalinski. Da versteht es sich, dass auch die Qualitätskontrollen im Haus erledigt werden. Doch
nicht nur nagelneue Stücke erreichen die
Werkstätten im Dachgeschoss der Villa von
Vulcain. »Jede Woche kommen historische
Uhren an, die wir restaurieren«, erzählt Wilfried Opalinski. Sein Chef Bernard Fleury fügt
hinzu: »Allein für die Restaurierung könnten
wir weitere Uhrmacher einstellen.« Doch
dazu reicht der Platz im Moment nicht aus.
Das Atelier ist mit fünf Werktischen, den Arbeitsplätzen an Zeitwaagen und Wasserdichtheits-Prüfgeräten und dem Lager für die Einzelteile ausgefüllt. Doch nicht umsonst ist Vulcain in eine Villa mit großem Garten gezogen.
Dort soll in den nächsten Jahren ein Anbau
entstehen, doch wann und wie groß er ausfällt, das ist noch Zukunftsmusik.
Aktuell verkauft Vulcain etwas weniger
als 5 000 Uhren pro Jahr, darunter die Nautical, aber auch Modelle mit Email-CloisonnéZifferblättern oder die geschichtsträchtige
Presidents’ Watch. Seit Harry Truman tragen
US-Präsidenten immer wieder Uhren von
Vulcain, sodass mittlerweile eine ganze Linie
in der Kollektion nach ihnen benannt ist.
Auch Barack Obama schickt Bernard Fleury
im Jahre 2009 eine Cricket Anniversary Heart
als Geschenk. »Und als ich aus meinem
Urlaub zurückgekommen bin, lag da ein Brief
auf meinem Schreibtisch«, sagt der CEO
heute mit einem verschmitzten Lächeln. Darin
bedankt sich Obama persönlich für das
»wundervolle Geschenk«, wie er schreibt.
Die Zeichen der Zeit stehen gut, doch die
Marke soll doch langsam wachsen und dafür
gesund bleiben – das ist Bernard Fleurys
Wunsch. »In Europa liegt der Fokus auf
Deutschland, der Schweiz und Frankreich.
Asien spielt natürlich eine Rolle, aber auch die
USA sind interessant«, sagt er. So stilvoll und
bescheiden, wie sich die Villa von Vulcain gibt,
fasst auch Bernard Fleury seine Aufgabe als
CEO der Marke zusammen: »Wir sind alle nur
kleine Rädchen im Getriebe der Geschichte.«
Spezial Printings
Uhren-Magazin Special Printings
UHREN
Magazin Sonderdruck
Reportage:
Vulcain
Die Manufaktur für
Armbandwecker hat sich
in ihrem zweiten Leben
und in Le Locle etabliert.
Take advantage of the article about your brand in UHREN-MAGAZIN to optimally solicit your customers. We’ll gladly compile a
special printing for you containing articles from various issues. We can also offer you the entire issue at attractive special rates.
Prices for Special
Printings/
Special Amounts
Text: Gwendolyn Benda
Fotos: Vulcain, UHREN-MAGAZIN
WWW.WATCHTIME.NET
You’ll find an overview of the various options and prices on the next page.
Porträt einer
Manufaktur
Besuch bei Vulcain in Le Locle — Vom Wissen um den eigenen Wert
———— C ALL US: WE’LL BE HAPPY TO ADVISE YOU!
Telephone: +49 (0) 7 31 / 15 20-341
Prices for Special Printings 2014
PRINT RUN / STYLING
PRICES IN EURO
Amount
1,000
Special
Printings
2,000
Special
Printings
3,000
Special
Printings
4,000
Special
Printings
5,000
Special
Printings
6,000
Special
Printings
7,000
Special
Printings
8,000
Special
Printings
9,000
Special
Printings
10,000
Special
Printings
2 pages
1,720
2,550
3,290
3,760
4,070
4,350
4,620
4,940
5,280
5,650
4 pages
1,960
2,900
3,750
4,300
4,720
5,090
5,440
5,820
6,220
6,580
6 pages
2,180
3,230
4,160
4,770
5,250
5,750
6,190
6,650
7,090
7,620
8 pages
2,590
3,430
4,520
5,190
5,700
6,220
6,710
7,170
7,670
8,130
12 pages
3,950
5,420
6,660
7,750
8,190
8,600
9,080
9,630
10,240
10,850
16 pages
4,450
5,930
7,280
8,400
8,820
9,260
9,810
10,380
11,100
11,760
Prices for Special Amounts / Orders of Issues 2014
PRICES IN EURO
Amounts
(Domestic)
Price per copy
Shipping
Amounts
(Foreign)
Price per copy
Shipping
5 to 9 copies
5.25
2.55
5 to 9 copies
5.25
2.55
10 to 50 copies
4.55
5.00
10 to 50 copies
4.55
5.00
51 to 200 copies
3.85
15.35
51 to 200 copies
3.85
15.35
201 or more copies 3.50
35.00
201 or more copies 3.50
35.00
All the stated prices are net and subject to VAT at the applicable rate
PDFs:
Online-capable PDFs (150 dpi):
Per page: 110 Euro
13
Magazine format
Data carriers CD-ROM (Mac), Zip (Mac), DVD)
Via FTP server / email
Technical Details
ALSO AS
AN iPAD
Width
(mm)
Hight
(mm)
230
300
ftp.cantz.de login:ctzanzum password: pesufeXu
After the FTP transfer, please send your information via email to:
[email protected] or fax it to +49 (0) 731/60280196.
Printing process
COVERBODY
sheet fed offset
Paper
sheet fed offset
NB: allow for dot again
COVERBODY
250 g sm Lumi Silk, coated
REQUEST THE CHECKLIST
FOR THE DATA TRANSFER.
100 g sm Lumi Silk, coated
Binding
PUR perfect binding
Inks
European scale
Screening
Frequency modulated screen
Printing material
The production of UHREN-MAGAZIN is entirely digital and therefore
only digital copy can be used (films will be redigitized at cost).
All the stated prices are net and subject to VAT at the applicable rate
Via email: [email protected] (Email attachments should always be
packaged with the aid of a compression program and should be labeled with the
name of the intended issue and the name of the advertisement.)
Proofs, progressives
If possible the same grade of paper as the print run should be used for the proofs.
100 g sm Nopacoat gloss. Proofs should use European scale inks. Colour deviations
are unavoidable without proofs. The publisher will not accept claims in the event of
incorrectly supplied printing material (for example, missing proofs).
Colour advertisements
PLEASE ALSO POST A PROOF TO:
Dr. Cantz’sche Druckerei
Proof
Abtlg. Produktion UHREN-MAGAZIN
Zeppelinstraße 29-31 D-73760 Ostfildern Germany
The proof must be produced from the supplied data.
Production manager
Michael Kessler Phone +49 (0) 7 11 / 4 48 17-30
Bank details
Bank
BIC
ULMVDE66XXX
Sort code 630 901 00
IBAN DE49630901000002101009
Account No. 2 101 009
VAT No.
DE 147041097
Tax No.
28/880301040
Ulmer Volksbank, Ulm
14
Definition of the Target Group: Master Consumers of Watches
Definition of the
Target Group
Readers of watch magazines are multiple purchasers of mechanical watches. Always optimally well informed, they’re important
opinion leaders and brand ambassadors who shape the image of your brand.
n Percentage of men in the readership: ca. 80% to 90%
n Focal point of the age range: 40 to 59 years of age
n Average net monthly household income: over 5,000 euros
n E ducational level / professional status: highly educated. Physicians, academics, lawyers,
freelance businesspeople
n Number of personally owned wristwatches: an average of more than 20 watches per person
n Intention to buy a mechanical wristwatch: more than two-thirds of these individuals plan to buy one
or more mechanical wristwatches in the next one to two years
n P rice classes when buying watches: ca. 50% would more than 4,000 euros for a new luxury-class wristwatch;
and fully 16% would pay more than 10,000 euros
Source: surveys of readers / advertisements. Copytest TNS Emnid
15
High-EndCommunikation
HIGH-END-COMMUNIKATION TO WATCH BUYERS
Online
Print
www.watchtime.net
www.watchtime.com
Visitors/month: 204.000
Page Impr./month: 763.000
Newsletter-Subscriber: 20.000
Visitors/month: 189.000
Page Impr./month: 506.000
Newsletter-Subscriber: 21.000
> 45.000
between 30 % und 70 % Input
www.watchtimebrasil.com.br
+ Blogs
(Watchtime, Chronos, Uhren-Magazin)
Branded Publishing
Visitors/month: 204.000
Page Impr./month: 763.000
Newsletter-Subscriber: 20.000
Mobile
Events
Market-Research
iPad
iPhone
IBG Boutique-Events
www.chronolytics.ch
Monographs
The latest journalistic wristwatch
news - updated daily
World’s most comprehensive watch
database with links to all articles
from CHRONOS, UHREN-MAGAZIN
and KLASSIK-UHREN
Multimedia experience of
fine mechanical watches
Mobile information services
Visits:
205.651 monthly
Page impressions: 727.811 monthly
Source: IVW, October 2013
Watchtime.net - Das Uhren-Portal
Increase the scope and power
of your advertising campaigns!
+
Use cross medial advertising and accurately
target your german speaking customers!
Using both channels of communication increases the recognition of your brand in the
target group because the same message is
sent via different channels.
You reach more people in your target group,
and you reach them faster, because not every
reader uses the Watchtime portal and not
every website visitor reads the special-interest
magazines.
I’ll be pleased to advise you:
Michael Albus
Head of Digital Sales Watch Media Group
Readers/Visitors
Readers
Phone +49 731 1520-170
Fax +49 731 602801 30
E-Mail: [email protected]
Premium Brand – TOP 50 and TOP25
The Premium Entry in the Watch Database!
The presentation of the leading watch brands in the world’s largest networked watch database. Benefit from Watchtime.net’s search-engine optimization and increase the visibility of your brand and models by the Watchtime.net’s feature opportunities:
Up to 50 current models in the database
Feature your brand and your models on one of Watchtime.net‘s most frequently visited pages: the landing page of the watch database
Dynamic storefront banner in the online magazine and newsletter promotion for optimal traffic and the greatest visibility
Full service troughout the year – flexibly adapted to achieve your current sales goals
TOP50: TOP25: 200,-- EUR per month, listing of up to 50 models*
125,-- EUR pro Monat, listing of up to 25 models*
*
Newsletter Teaser
Feature Banner
Startseite Bereich Uhren
Schaufenster
Increase the visibility of your brand and your models by at least 30%**!
Min. duration: 12 months. The period shall be extended by 12 months if not terminated by the end of the period. ** Empirical values based on previous cooperations with premium brands.
Display Advertising / Banners
Rotation: Your banner appears as many times as agreed upon and with a guaranteed number of ad impressions. Other banners can be delivered for page impressions in excess of the booked placement. This contents the option of alternately presenting several different motifs in the same position.
Fullsize Banner
468 x 60 pixels
CPM*: 64 EUR
Skyscraper
120 x 600 pixels or
160 x 600 pixels
CPM*: 94 EUR
Feature Box
300 x 150 pixels
CPM*: 74 EUR
Big-Sized Skyscraper
(Half Page Ad)
300 x 600 pixels
CPM*: 99 EUR
Content Ad
(Medium Rectangle)
300 x 250 pixels
CPM*: 84 EUR
Hockeystick
(Superbanner & Skyscraper)
728 x 90 + 160 x 600 pixels
CPM*: 119 EUR
Superbanner
(Leaderboard)
728 x 90 pixels
CPM*: 84 EUR
Wallpaper
(Hockeystick & Background coloring
for the website)
728 x 90 + 160 x 600 pixels
CPM*: 149 EUR
Prices are subject to VAT if applicable.
Special Advertising Options (e.g. OTP formats) available by request.
) Cost Per Mille (CPM): the price for 1,000 deliveries (ad impressions) in the rotation, delivery throughout the entire website (run on site)
*
20
General Terms and Conditions of Business
General Terms and
Conditions of Business
1. An »advertisement purchase order« in the
sense intended in the following General
Terms of Business is a contract for the publication – in a printed work, and for purposes
of circulation – of one or more advertisements issued by an advertiser or other
space buyer.
2. In case of doubt, it is to be requested that
advertisements be published within a year
of the contract‘s being concluded. lf a concluded contract grants the right to request
the publication of individual advertisements, the purchase order is to be carried
out within a year of the publication of ­
the first advertisement provided that the
request for the publication of the first
advertisement, and its actual publication,
both take place within the period stated
in the preceding sentence.
3. The advertising rates result from that
publisher‘s list of advertising rates which is
applicable when the contract is concluded.
lf the advertising rate changes after the
contract has been concluded, the publisher
is entitled to calculate the rate in accordance
with that list of rates which is applicable at
the time of publication; this does not apply
to business relations with non-merchants,
provided that no more than 4 months have
passed between the contract‘s conclusion
and the time of publication. Advertising
agencies and advertising mediators are prohibited from passing on to their clients, in
whole or in part, the commission amounts
granted by the publisher.
4. lf, for reasons not imputable to the publisher, a purchase order is not carried out,
the client, notwithstanding any other legal
obligations, is to refund to the publisher
the difference between the discount granted
and the discount which accords with the
actual purchase, if–by reason of force
majeure (e.g, war, mobilization, labour disputes or other unpredictable events) – the
magazine cannot be published at all, cannot
be published to its full extent or cannot be
published at the proper time, the client
cannot make any claims on the basis of this.
5. In calculating the amounts purchased,
millimetres of depth of lines of text are, in
accordance with the rate, converted into
millimetres of advertisement depth.
6. Purchase orders for advertisements and
inserts which it is stated are to be published
exclusively in particular issues, particular
editions or particular places in the publication must – if the purchase order cannot be
carried out in this way – be received by the
publisher early enough for it to be possible,
before the copy date, to inform the client
accordingly. Classified advertisements are
printed in the relevant section of the classified advertisements without this having to
be expressly agreed.
7. Facing matter is any advertisements at
least two pages of which adjoin the editorial
text and do not adjoin other advertisements.
The publisher is entitled, by using the word
»advertisement« (in German: »Anzeige«), to
make clearly recognizable any advertisements which, due to their ­editorial design,
are not recognizable as advertisements.
8. The publisher reserves the right – in
accordance with uniform, objectively justified principles–to reject, because of the
technical form or the origin of the orders,
firstly orders for advertisements, including
requests for individual advertisements
within a concluded contract, and secondly
orders for inserts; the same applies if the
content does not correspond to the concept
of the magazine, if it violates laws or official
regulations, or if its publication is unsuitable
for the publisher. This also applies to orders
which are placed at business offices, at
postal offices or with sales representatives.
Orders for inserts are only binding upon the
publisher after a sample of the insert has
been received and the insert approved.
Inserts whose format or presentation
arouses in the reader the impression of
being an integral part of the newspaper or
magazine or which contain third-party
advertisements are not accepted. The client
will be informed immediately if an order is
rejected.
9. The purchaser is responsible for delivering in good time either the text of the
advertisement and proper documentation,
or the inserts. Within the possibilities
granted by the copy, the publisher will
ensure the print quality customary for the
title booked.
10. lf the advertisement is printed wholly or
partially illegibly or incorrectly, or is printed
incompletely, the client has a claim either
for a reduction in the rate to the extent that
the purpose of the advertisement was i­m­paired, or for a proper replacement advertisement, if the publisher allows to expire a
period which was stipulated for him for the
publication of the advertisement, or if the
replacement advertisement is itself not in
proper order, the client has a right to a rate
reduction or to a cancellation of the order.
No damages claims are possible which arise
from positive infringement of demands,
from negligence at the time of the contract‘s
conclusion, or from tort – especially when
the order is placed by telephone. Damages
claims which arise because the work cannot
be performed or because there is delay are
limited to compensating the foreseeable
damage and, where their amount is concerned, to the payment to be made for the
advertisement or insert in question. This
does not apply to intent or gross negligence
on the part of the publisher, the publisher‘s
legal representative or the publisher‘s
agents. Any liability of the publisher‘s for
damage resulting from the absence of characteristics regarding which an assurance
was given remains unaffected. In commercial dealings, the publisher is, in addition,
not liable for gross negligence on the part
of agents; in other cases, liability is towards
business people for gross negligence is,
where its extent is concerned, limited to the
predictable damage and is no higher than
the relevant payment for the advertisement.
Any claims must–except in the case of deficiencies which are not evident – be asserted
within four weeks after the invoice and
voucher are received.
11. Proof sheets will only be supplied if
expressly requested. The client will bear the
responsibility for the correctness of the
proof sheets which have been sent back. The
publisher will take into account all those
corrections of errors of which he–within the
time period stipulated in connection with
the sending of the proof sheet–is informed.
pages, or complete voucher issues, will–
depending on the type and scope of the
purchase order for the advertisement–be
supplied. lf a voucher can no longer be
obtained, it will be replaced by a legally
binding certificate issued by the publisher
and concerning the publication and circulation of the advertisement.
send back valuable documents, but without
being obliged to do so. In the client‘s interests and for the client‘s protection, the publisher, in order to rule out any abuse,
reserves the right to open for examination
purposes the offers received. The publisher
is not obliged to forward any business recommendation or any offers to mediate.
12. lf there are no particular regulations
regarding size, the calculation of the rate
will be based on what is the actual depth
and is the customary depth for the type of
advertisement.
16. The client is to bear the cost of the production of copy and drawings which have
been ordered, and also of any such considerable alterations to originally agreed
methods of working as are requested by or
are imputable to the client.
19. Copy will only be sent back to the client
if this is specially requested. The obligation
to preserve the copy ceases three months
after the purchase order has taken its
course.
13. lf the client does not make an advance
payment, the invoice will be sent immediately, but if possible 14 days after the advertisement is published. The invoice is to be
paid within the time period which is evident
from the list of advertising rates and begins
from the time when the invoice is received,
provided that another time period for
payment or another advance payment has
not been agreed upon in the individual case.
Any discounts for early payment are granted
in accordance with the list of rates.
14. If there is delay in payment, the publisher will, while reserving further rights,
charge interest on arrears in the amount of
1% above the prevailing discount rate of the
Deutsche Bundesbank. lf there is delay in
payment, the publisher can postpone any
further carrying-out of the current purchase
order until payment made and can require
an advance payment for the remaining
advertisements. lf well-founded doubts
exist as to the client‘s solvency, the publisher is entitled, even while a contract concluded for an advertisement is still running,
and without taking into account any originally agreed due date, to make the publication of further advertisements dependent
on the advance payment of the amount and
on the payment of outstanding invoice
amounts.
15. The publisher will, upon request, supply
a voucher copy along with the invoice.
Excerpts from advertisements, voucher
17. lf the print run is reduced and a contract
for more than one advertisement has been
concluded, a claim for a reduction in the
rate can be derived if, on the overall average
of the year of insertion commencing with
the first advertisement, that average print
run stated either in the list of rates or in
another way, or else–if no print run is
stated–the average number of copies sold
(in the case of trade magazines, it may be
necessary to take instead the average
number of copies actually circulated), in the
previous calendar year is more than that in
the year of insertion. A reduction in the
print run is only a defect justifying a rate
reduction if it amounts to 20% for a print
run of up to 50,000 copies. However, claims
for a reduction in the rate are not possible if
the publisher has informed the client in
good time of the lowering of the print run,
while offering the client the possibility of
withdrawing from the contract.
18. In box-numbered advertisements, the
publisher will apply, to the presentation and
prompt fowarding of the offers received, the
care used by a proper businessman. Registered letters and express-delivery letters
arriving in response to box-numbered
advertisements will be forwarded only by
normal post. Items received in response to
box-numbered advertisements will be kept
for four weeks. Correspondence arriving
which has not been picked up during this
period will be destroyed. The publisher will
20. Credit items relating to discounts are
deducted in connection with the first advertisement in the series. Additional charges
regarding discounts are in principle not
imposed until the end of the year of insertion.
21. Confirmations of placings apply only
with reservation and can be modified for
technical reasons. The publisher cannot be
made liable in such cases. Reserved advertisements with placement assurances can be
cancelled until two weeks prior to the
advertising deadline.
22. The place of performance is the head
office of the publisher. In commercial dealings with business people and with artificial
persons in public law, and in the case of
separate estates in public law, the head
office of the publisher is the place of jurisdiction in the event of any plaints. lf claims
filed by the publisher are not asserted by
means of action on a debt, the place of
jurisdiction is, in the case of non-merchants,
determinded by the latter‘s place of residence. lf the residence or usual location of
the client, and this applies also to non-merchants, is unknown at the time when the
plaint is filed, or if the client after the contract was concluded, has moved his place of
residence, or his usual location, out of the
law‘s jurisdiction, it has been agreed that
the head office of the publisher is the place
of jurisdiction.