DUBLIN CITY COUNCIL

Transcription

DUBLIN CITY COUNCIL
REVISED AGENDA
REGULAR MEETING
Tuesday, March 3, 2015
DUBLIN CIVIC CENTER, 100 Civic Plaza
DUBLIN CITY COUNCIL
• Agendas and Staff Reports are posted on the City’s Internet Website (www.dublin.ca.gov)
• Agendas may be picked up at the City Clerk's Office for no charge, or to request information on being
placed on the annual subscription list, please call 833-6650.
• A complete packet of information containing Staff Reports and exhibits related to each item is available
for public review at least 72 hours prior to a City Council Meeting or, in the event that it is delivered to
City Councilmembers less than 72 hours prior to a City Council Meeting, as soon as it is so delivered.
The packet is available in the City Clerk’s Office and also at the Dublin Library.
REGULAR MEETING 7:00 PM
1.
CALL TO ORDER
2.
PLEDGE OF ALLEGIANCE TO THE FLAG
3.
3.1.
ORAL COMMUNICATIONS
Certificates of Recognition for City of Dublin 2014 Young Citizen of the Year, Citizen of the
Year and Organization of the Year
The City Council will present Certificates of Recognition to the City of Dublin 2014 Young Citizen of
the Year, Citizen of the Year and Organization of the Year.
STAFF RECOMMENDATION:
Present the Certificates of Recognition.
Proclamation for American Red Cross Month, March 2015
The City Council will present a proclamation for American Red Cross Month, March 2015.
STAFF RECOMMENDATION:
Present the proclamation.
Visit Tri-Valley Presentation
The Tri-Valley Convention and Visitor’s Bureau, otherwise known as Visit Tri-Valley, will provide a
presentation on recent and upcoming regional tourism efforts conducted by the organization.
STAFF RECOMMENDATION:
Receive the presentation.
Introduction of Commander Dennis Houghtelling
Commander Dennis Houghtelling of the Alameda County Sheriff’s Office will be introduced as the
new Dublin Police Chief.
STAFF RECOMMENDATION:
Welcome Commander Houghtelling to the City of Dublin.
Public Comments
3.2.
3.3.
3.4.
3.5.
At this time, the public is permitted to address the City Council on non-agendized items. Please step to the podium and clearly state
your name for the record. COMMENTS SHOULD NOT EXCEED THREE (3) MINUTES. In accordance with State Law, no action or
discussion may take place on any item not appearing on the posted agenda. The Council may respond to statements made or
questions asked, or may request Staff to report back at a future meeting concerning the matter. Any member of the public may contact
the City Clerk’s Office related to the proper procedure to place an item on a future City Council agenda. The exceptions under which
the City Council MAY discuss and/or take action on items not appearing on the agenda are contained in Government Code Section
54954.2(b)(1)(2)(3).
March 3, 2015 Dublin City Council Revised Agenda
Page 1 of 4
4.
CONSENT CALENDAR
4.1.
Minutes of the February 17, 2015 Regular City Council Meeting and the February 21, 2015
Special City Council Meeting
The City Council will consider approval of the minutes of the Regular City Council meeting of
February 17, 2015, and the Special City Council meeting of February 21, 2015.
STAFF RECOMMENDATION:
Approve the minutes of the Regular City Council meeting of February 17, 2015, and the Special City
Council meeting of February 21, 2015.
Award of Contract for Irrigation System Upgrades – Contract #14-16
Staff is seeking City Council authorization to award Irrigation System Upgrades Contract #14-16.
This will provide for upgrades to existing controllers located on street medians east of Dougherty
Road so the controllers can communicate with the City’s Central Irrigation System.
STAFF RECOMMENDATION:
Adopt the Resolution Awarding Contract No.14-16 Irrigation System Upgrades to Pom’s
Landscaping Incorporated.
City Council Disaster Preparedness Training
The City Council will consider holding a disaster preparedness training session for City
Councilmembers. The purpose of the session is to receive an overview of the City’s disaster response
process during an emergency. The City Council will also consider providing Staff with a preferred
date to hold the session.
STAFF RECOMMENDATION:
Direct Staff to conduct a disaster preparedness training for City Councilmembers on May 19, 2015
starting at 5:00 p.m. in the City Council Chamber.
St. Patrick’s Day Celebration
The City Council will receive a report on the festivities planned for the 32nd Annual St. Patrick’s Day
Celebration on March 14 and 15, 2015.
STAFF RECOMMENDATION:
Receive the report.
Amendment to Legal Services Agreement
Meyers Nave, the law firm that has served as Dublin’s City Attorney since its incorporation, has
requested that the City Council consider amending its legal services agreement with the City to
increase the hourly rates for general legal services, litigation services, and reimbursable third-party
services.
STAFF RECOMMENDATION:
Approve the Fifth Amendment to Agreement for Legal Services and authorize Mayor to execute
same.
Excellence in Budgeting Award for the City of Dublin’s FY 2014-15 and FY 2015-16 Budget and
Financial Plan
The City of Dublin has received its first Excellence in Budgeting Award, conferred by the California
Society of Municipal Finance Officers, for its FY 2014-15 and FY 2015-16 Adopted Budget and
Financial Plan.
STAFF RECOMMENDATION:
Receive the report and accept the award.
4.2.
4.3.
4.4.
4.5.
4.6.
Consent Calendar items are typically non-controversial in nature and are considered for approval by the City Council with one single
action. Members of the audience, Staff or the City Council who would like an item removed from the Consent Calendar for purposes of
public input may request the Mayor to remove the item.
March 3, 2015 Dublin City Council Revised Agenda
Page 2 of 4
4.7.
Modification of Parking Regulations along Antone Way, Lee Thompson Street, and Shady
Creek Road
The City Council will consider changes to parking regulations along Antone Way, Lee Thompson
Street and Shady Creek Road. Along Antone Way, no-parking regulations are proposed to
accommodate roadway striping changes aimed at improving traffic circulation at Green Elementary
School entrance. On Lee Thompson Street, a time-limited loading zone is proposed to allow drop-off
and pick-up of children for a “Walking School Bus” program at Kolb Elementary School. And, along
Shady Creek Road, modifications to parking regulations are proposed to ensure adequate sight
visibility for motorists, while providing additional parking in areas of demand.
STAFF RECOMMENDATION:
Adopt the Resolution Amending the Dublin Traffic Code Approving Parking Regulations along Lee
Thompson Street; adopt the Resolution Amending the Dublin Traffic Code Approving Parking
Regulations along Antone Way; and adopt the Resolution Amending the Dublin Traffic Code
Approving Parking Regulations along Shady Creek Road.
4.8. Renewal of the Tri-Valley Tourism Marketing District (TVTMD)
In 2005, lodging business owners came together and formed the Tri-Valley Tourism Business
Improvement District (TBID). Lodging business owners now wish to renew the TBID, which will
continue to provide funding for much needed marketing efforts for the Tri-Valley through Visit TriValley. By adopting this Resolution, the City Council will grant permission to the City of Pleasanton
to renew the district as the Tri-Valley Tourism Marketing District (TVTMD).
STAFF RECOMMENDATION:
Adopt the Resolution Granting Consent to the City of Pleasanton to Renew the Tri-Valley Tourism
Marketing District (TVTMD).
4.9. Caltrans Freeway Ground-Mounted Directional Signs
Staff is seeking City Council authorization to execute and submit an Encroachment Permit application
to Caltrans to allow for new I-680 and I-580 ground-mounted directional signs to identify the City of
Dublin Downtown, and to remove the existing I-580 Civic Center ground-mounted directional sign in
accordance with Caltrans standards.
STAFF RECOMMENDATION:
Adopt the Resolution Authorizing the Filing of an Application for a California Department of
Transportation Encroachment Permit Application for New I-680 and I-580 Ground-Mounted
Directional Signs to Identify the City of Dublin Downtown, and to Remove the Existing I-580 Civic
Center Ground-Mounted Directional Sign, in accordance with Caltrans standards.
4.10. Annual Progress Report on the Status of the Dublin General Plan and Housing Element for
Calendar Year 2014
The City Council will review the Annual Progress Report on the Status of the Dublin General Plan
and Housing Element for Calendar Year 2014 in accordance with Government Code Section
65400(a)(2).
STAFF RECOMMENDATION:
Accept the Annual Progress Report on the Status of the Dublin General Plan and Housing Element
Compliance for Calendar Year 2014; and direct Staff to forward the Annual Progress Report to the
California State Office of Planning and Research and the California Department of Housing and
Community Development.
4.11. Fiscal Year 2014-15 2nd Quarter Financial Review
The City Council will receive a financial report on the second quarter for Fiscal Year 2014-15 and
consider mid-year amendments to the Fiscal Year 2014-15 Budget.
STAFF RECOMMENDATION:
Receive the report on the mid-year FY 2014-15 financial results and approve the budget change.
5.
WRITTEN COMMUNICATION – None.
March 3, 2015 Dublin City Council Revised Agenda
Page 3 of 4
6.
PUBLIC HEARINGS – None.
7.
7.1.
UNFINISHED BUSINESS
Marketing and Branding Presentation by North Star Destination Services
The City Council will receive a presentation from North Star Destination Strategies about the City’s
selected brand concept, “New American Backyard,” and recommendations to implement a marketing
and branding plan for the concept.
STAFF RECOMMENDATION:
Receive the City Marketing and Branding Plan presentation by North Star Destination Strategies.
8.
8.1.
NEW BUSINESS
General Plan and Dublin Crossing Specific Plan Amendment Study Initiation Request
This item has been moved to the March 17, 2015 City Council meeting.
9.
OTHER BUSINESS - Brief INFORMATION ONLY reports from Council and/or Staff, including
Committee Reports and Reports by Council related to Meetings Attended at City Expense (AB1234).
10.
ADJOURNMENT - In memory of Staff Sgt. Sean Diamond and our fallen troops.
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made available in appropriate alternative formats
to persons with a disability, as required by Section 202 of the Americans with Disabilities Act of 1990 (42 U.S.C. Section 12132),
and the federal rules and regulations adopted in implementation thereof. To make a request for disability-related modification or
accommodation, please contact the City Clerk’s Office (925) 833-6650 at least 72 hours in advance of the meeting.
Mission
The City of Dublin promotes and supports a high quality of life which ensures a safe and secure environment that fosters new
opportunities.
Vision
Dublin is a vibrant city committed to its citizens, natural resources, and cultural heritage. As Dublin grows, it will balance history
with progress, to sustain an enlightened, economically balanced and diverse community.
Dublin is unified in its belief that an engaged and educated community encourages innovation in all aspects of City life, including
programs to strengthen our economic vitality, and support environmental stewardship and sustainability through the preservation
of our natural surroundings. Dublin is dedicated to promoting an active and healthy lifestyle through the creation of first-class
recreational opportunities, facilities and programs.
March 3, 2015 Dublin City Council Revised Agenda
Page 4 of 4
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #610-50
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Certificates of Recognition for City of Dublin 2014 Young Citizen of the Year,
Citizen of the Year and Organization of the Year
Prepared by Taryn Gavagan Bozzo, Executive Aide
EXECUTIVE SUMMARY:
The City Council will present Certificates of Recognition to the City of Dublin 2014 Young Citizen
of the Year, Citizen of the Year and Organization of the Year.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends the City Council present the Certificates of Recognition.
Reviewed By
Assistant City Manager
DESCRIPTION:
In February of each year, the City Council recognizes a Young Citizen, Citizen and Organization
of the year who have made a significant contribution toward enhancing the quality of life for
residents of Dublin during the past year. The winners in each category were recognized at the
City’s Volunteer Recognition Event on February 18, 2015. The City Council will formally
recognize Sophia Bafaiz as the 2014 Young Citizen of the Year, Erik Bertelson as the 2014
Citizen of the Year and Easter Seals Kaleidoscope as the 2014 Organization of the Year.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
Page 1 of 1
ITEM NO. 3.1
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #610-50
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Proclamation for American Red Cross Month, March 2015
Prepared by Taryn Gavagan Bozzo, Executive Aide
EXECUTIVE SUMMARY:
The City Council will present a proclamation for American Red Cross Month, March 2015.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends the City Council present the proclamation.
Reviewed By
Assistant City Manager
DESCRIPTION:
The City Council will present a proclamation for American Red Cross Month, recognizing those
who support the Red Cross in helping people in need down the street, across the country and
around the world through time, money and/or blood donation.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
Page 1 of 1
ITEM NO. 3.2
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #1100-30
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Visit Tri-Valley Presentation
Prepared by Erin Steffen, Administrative Analyst II
EXECUTIVE SUMMARY:
The Tri-Valley Convention and Visitor’s Bureau, otherwise known as Visit Tri-Valley, will provide
a presentation on recent and upcoming regional tourism efforts conducted by the organization.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that City Council receive the presentation.
Submitted By
Economic Development Director/
Public Information Officer
Reviewed By
Assistant City Manager
DESCRIPTION:
The Tri-Valley Convention and Visitor’s Bureau, otherwise known as Visit Tri-Valley, currently
coordinates with the Tri-Valley cities of Dublin, Livermore, Pleasanton, and San Ramon with the
goal of expanding regional tourism in the Tri-Valley. Visit Tri-Valley is present this evening to
address the City Council and to present a brief overview on recent services and programs
provided to the Dublin community as well as its vision moving forward.
NOTICING REQUIREMENTS/PUBLIC OUTREACH: None.
ATTACHMENTS:
None.
Page 1 of 1
ITEM NO. 3.3
CITY CLERK
STAFF REPORT
CITY COUNCIL
File # 700-10
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Introduction of Commander Dennis Houghtelling
Prepared by Caroline P. Soto, City Clerk/Records Manager
EXECUTIVE SUMMARY:
Commander Dennis Houghtelling of the Alameda County Sheriff’s Office will be introduced as
the new Dublin Police Chief.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Welcome Commander Houghtelling to the City of Dublin.
Reviewed By
Assistant City Manager
DESCRIPTION:
Commander Dennis Houghtelling of the Alameda County Sheriff’s Office will be introduced as
the new Dublin Police Chief.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
Page 1 of 1
ITEM NO. 3.4
STAFF REPORT
CITY COUNCIL
CITY CLERK
File # 610-10
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Minutes of the February 17, 2015 Regular City Council Meeting and the
February 21, 2015 Special City Council Meeting
Prepared by Caroline P. Soto, City Clerk/Records Manager
EXECUTIVE SUMMARY:
The City Council will consider approval of the minutes of the Regular City Council meeting of
February 17, 2015, and the Special City Council meeting of February 21, 2015.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Approve the minutes of the Regular City Council meeting of February 17, 2015, and the Special
City Council meeting of February 21, 2015.
Submitted By
City Clerk/Records Manager
Reviewed By
Assistant City Manager
DESCRIPTION:
The City Council will consider approval of the minutes of the Regular City Council meeting of
February 17, 2015, and the Special City Council meeting of February 21, 2015.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Draft Minutes of the February 17, 2015 Regular City Council Meeting
2. Draft Minutes of the February 21, 2015 Special City Council Meeting
Page 1 of 1
ITEM NO. 4.1
MINUTES OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
REGULAR MEETING –FEBRUARY 17, 2015
A regular meeting of the Dublin City Council was held on Tuesday, February 21, 2015, in the
City Council Chambers of the Dublin Civic Center. The meeting was called to order at
7:01 p.m., by Mayor Haubert.
ROLL CALL
PRESENT:
ABSENT:
Councilmembers Biddle, Gupta, Hart, Wehrenberg, and Mayor Haubert.
None
PLEDGE OF ALLEGIANCE
The pledge of allegiance to the flag was recited by the City Council, Staff and those present.
ORAL COMMUNICATIONS
Presentation of the Silicon Valley Leadership Group
“Turning Red Tape into Red Carpet” Award to the City of Dublin
7:02 p.m.
3.1
Steve Wright, Vice President of Silicon Valley Leadership Group, presented the “Turning Red
Tape into Red Carpet” award to the City Council.
Recognition of Commander Tom McCarthy
7:07 p.m.
3.2
James Meehan, Assistant District Attorney, provided public comment on this item.
Mike Grant, Dublin resident, provided public comment on this item.
Steve Minniear, Dublin resident, provided public comment on this item.
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
1
Dr. Stephen Hanke, Dublin Unified School District Superintendent, provided public comment on
this item.
The City Council recognized Chief McCarthy for his contribution to the Dublin community.
Public Comments
7:28 p.m. 3.3
Michael Beckwith, Dublin resident, provided public comment.
CONSENT CALENDAR
7:32 p.m.
Items 4.1 through 4.11
Cm. Biddle stated, “I am a member of the Board of Directors of the Dublin Partnerships in
Education. One of the items contained on the consent calendar tonight relates to a request for
funding from DPIE. Due to my membership on its board, I have a statutory remote interest in
the decision, and may not participate in the decision. I hereby recuse myself from all
participation in the matter, and ask that my vote not be counted in determining whether DPIE’s
request has been approved. In other words, I am recusing myself from item No. 4.10 on the
consent calendar. I also ask that the City Clerk include my statement in the minutes of this
meeting.”
On motion of Vm. Gupta, seconded by Cm. Wehrenberg and by unanimous vote, the City
Council took the following actions, with Cm. Biddle having recused himself from voting on Item
4.10:
Approved 4.1 the minutes of the Regular City Council meeting of February 3, 2015;
Adopted 4.2
RESOLUTION NO. 16 - 15
ACCEPTING IMPROVEMENTS UNDER CONTRACT 12-13/12-14 PUBLIC SAFETY
COMPLEX
and authorized Staff to accept a maintenance bond in the amount of $1,027.638.
Received 4.3 a listing of payments issued from January 1, 2015 – January 31, 2015, totaling
$9,149,145.34.
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
2
Adopted 4.4
RESOLUTION NO. 17 -15
DIRECTING PREPARATION OF ANNUAL ENGINEER’S REPORT FOR
CITYWIDE STREET LIGHTING MAINTENANCE ASSESSMENT DISTRICT 83-1
RESOLUTION NO. 18 - 15
DIRECTING PREPARATION OF ANNUAL ENGINEER’S REPORT FOR
LANDSCAPING AND LIGHTING MAINTENANCE ASSESSMENT DISTRICT 83-2
(STAGECOACH ROAD AREA)
RESOLUTION NO. 19 - 15
DIRECTING PREPARATION OF ANNUAL ENGINEER’S REPORT FOR
LANDSCAPING AND LIGHTING MAINTENANCE ASSESSMENT DISTRICT 86-1
(VILLAGES AT WILLOW CREEK)
RESOLUTION NO. 20 - 15
DIRECTING PREPARATION OF ANNUAL ENGINEER’S REPORT FOR
LANDSCAPING AND LIGHTING MAINTENANCE ASSESSMENT DISTRICT 97-1
(SANTA RITA AREA)
RESOLUTION NO. 21- 15
DIRECTING PREPARATION OF ANNUAL ENGINEER’S REPORT FOR
STREET LIGHTING MAINTENANCE ASSESSMENT DISTRICT 99-1 (DUBLIN RANCH AREA
AND TRACTS 7067, 7856, 8024, 8073, 8074)
Received 4.5 the City Treasurer's Informational Report of Investments for the Quarter Ending
December 31, 2014.
Approved 4.6 the extension of the State of Emergency for an additional 30 days, as required by
Government Code Section 8630(c), which states that the City Council shall review the need for
continuing a local emergency at least once every 30 days until the governing body terminates
the local emergency, continue the State of Emergency that was declared on March 18, 2014,
based on the fact that extreme drought conditions continue to exist within both the State of
California and City of Dublin, and the threat to the safety and welfare of Dublin residents
remains.
Approved 4.7 Mayor Haubert’s recommendation of the appointment of Cm. Hart as the second
City Councilmember on the City of Dublin/DUSD Liaison Committee.
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
3
Approved 4.8 the addition of the Civic Center Police Wing Renovation Project to the Five Year
CIP; approved the Budget Change in the amount of $2.0 million; and, adopted
RESOLUTION NO. 22 - 15
APPROVING AN AGREEMENT WITH INDIGO/HAMMOND + PLAYLE ARCHITECTS, LLP
FOR THE DUBLIN POLICE SERVICES BUILDING RENOVATION
Adopted 4.9
RESOLUTION NO. 23- 15
APPROVING FUNDING RECOMMENDATIONS FOR
FISCAL YEAR 2015-2016 COMMUNITY GRANTS PROGRAM
Adopted 4.10
RESOLUTION NO. 24 - 15
APPROVING FUNDING RECOMMENDATION FOR
A FISCAL YEAR 2015-2016 COMMUNITY GRANTS PROGRAM CONTRIBUTION TO
DUBLIN PARTNERSHIPS IN EDUCATION
Adopted 4.11
RESOLUTION NO. 25 - 15
ACCEPTANCE OF WORK CONTRACT NO. 14-09,
2014 ANNUAL SLURRY SEAL PROGRAM AND GI4099 – CIVIC CENTER MODIFICATION
DESIGN & CONSTRUCTION
approved the budget change; and authorized the City Manager or his designee to approve
Change Orders for the project and release retention after 35 days if there are no subcontractor
claims.
WRITTEN COMMUNICATIONS – None.
PUBLIC HEARINGS - None
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
4
UNFINISHED BUSINESS
Marketing and Branding Presentation by North Star Destination Strategies
7:34 p.m.
7.1
Assistant City Manager Linda Smith stated the item would be moved to the March 3, 2015 City
Council meeting.
NEW BUSINESS
Cooperative Agreement with the Dublin Unified School District (DUSD)
7:35 p.m.
8.1
Dr. Stephen Hanke provided public comment on this item.
On motion of Cm. Biddle, seconded by Cm. Hart and by unanimous vote, the City Council
adopted
RESOLUTION NO. 26 - 15
APPROVING COOPERATIVE AGREEMENT BETWEEN THE CITY OF DUBLIN AND
THE DUBLIN UNIFIED SCHOOL DISTRICT FOR TECHNOLOGICAL UPGRADES TO THE
DUBLIN UNIFIED SCHOOL DISTRICT BOARD ROOM
and approved the budget change.
Approval of Memorandum of Understanding (MOU) between the City of Dublin
and the Dublin Unified School District (DUSD), and Initiation of General Plan and
Eastern Dublin Specific Plan Amendment Study, and Other Required Entitlements,
To Allow Use of Approximately 10 Acres of Property Currently Designated as
Parks/Public Recreation (Community Park) for Both School and Park Purposes
7:44 p.m.
8.2
Dr. Stephen Hanke, Dublin Unified School District Superintendent, provided public comment on
this item.
Marlene Masseti, Dublin resident, provided public comment on this item.
David Bewley, Dublin resident, provided public comment on this item.
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
5
Amy Miller, Dublin Unified School District Board President, provided public comment on this
item.
By consensus, the City Council agreed to take action on the GPA/SPA portion of the item, as
presented, and postponed a decision on the MOU, until the City Council meeting of March 17,
2015; and asked staff to return with number/percentage of residential units not yet covered by
development agreements citywide.
Appointments to the Standing City Council Federal and Military Communities Committee
9:32 p.m.
8.3
On motion of Cm. Hart, seconded by Vm. Gupta and by unanimous vote, the City Council
Approve the Mayor’s appointments of Councilmembers Hart and Wehrenberg to the Standing
City Council Federal and Military Communities Committee.
General Plan and Dublin Crossing Specific Plan Amendment Study Initiation Request
9:32 p.m.
8.4
By consensus, the City Council moved the item to the March 17, 2015 meeting
OTHER BUSINESS
9:33 p.m.
Brief information only reports were provided by the City Council and Staff, including committee
reports and reports by City Council related meetings attended at City expense (AB1234).
ADJOURNMENT
10.1
There being no further business to come before the City Council, the meeting was adjourned at
9:34 p.m. in memory of Staff Sgt. Sean Diamond and our fallen troops.
Minutes prepared by Caroline P. Soto, City Clerk/Records Manager.
_________________________________
Mayor
ATTEST: ___________________________
City Clerk
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
REGULAR MEETING
FEBRUARY 17, 2015
6
MINUTES OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
SPECIAL MEETING – February 21, 2015
A special meeting of the Dublin City Council was held on Saturday, February 21, 2015, at the
Dublin Ranch Golf Course Conference Room. The meeting was called to order at 9:08 a.m., by
Mayor Haubert.
ROLL CALL & PLEDGE OF ALLEGIANCE
PRESENT:
ABSENT:
Councilmembers Biddle, Gupta, Hart, Wehrenberg and Mayor Haubert
The pledge of allegiance to the flag was recited by the City Council, Staff and those present.
Retreat, Facilitated By Sherry Lund of Sherry L. Lund Associates
The City Council participated in the retreat and discussed vision, protocols and processes for
working as a team; long-term financial planning and strategic planning.
ADJOURNMENT
There being no further business to come before the City Council, the meeting was adjourned at
1:20 p.m.
Minutes prepared by Caroline P. Soto, City Clerk.
_________________________________
Mayor
ATTEST: ___________________________
City Clerk
DUBLIN CITY COUNCIL MINUTES
VOLUME 34
SPECIAL MEETING
FEBRUARY 21, 2015
1
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #600-35
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Award of Contract for Irrigation System Upgrades – Contract #14-16
Prepared by Rosemary Alex, Parks and Facilities Development Coordinator
EXECUTIVE SUMMARY:
Staff is seeking City Council authorization to award Irrigation System Upgrades Contract
#14-16. This will provide for upgrades to existing controllers located on street medians east of
Dougherty Road so the controllers can communicate with the City’s Central Irrigation System.
FINANCIAL IMPACT:
The 2014-2019 Capital Improvement Program’s City Irrigation Improvements (Project #ST0715)
includes sufficient funding to award the project.
Total Available Construction Budget
$135,000
Bid Proposal from Pom’s Landscaping
Add 10% for Construction Contingency
Total Construction Estimate
$99,140
$9,914
$109,054
Total Remaining Construction Budget
$25,946
RECOMMENDATION:
Staff recommends the City Council adopt the Resolution Awarding Contract No.14-16 Irrigation
System Upgrades to Pom’s Landscaping Incorporated.
Submitted By
Parks and Community Services Director
Page 1 of 2
Reviewed By
Assistant City Manager
ITEM NO. 4.2
DESCRIPTION:
On November 4, 2014 the City Council amended the 2014-2019 Capital Improvement Program
(CIP) to include a new project called City Irrigation Improvements Project (# ST0715). Funding
for this project came from the remaining balance of funds from the now complete Energy
Efficiency Upgrade Project (# GI0913).
The City Irrigation Improvements project has the following two components:
1) Irrigation System Upgrades - Upgrades existing controllers located on street medians
east of Dougherty Road so the controllers can communicate with the City’s Central
Irrigation System.
2) Irrigation Optimization - Improves water efficiency and landscape quality through
revisions to irrigation programs based on site specific conditions at parks and facilities.
In regards to the Irrigation System Upgrades portion of the project, plans and specifications
were prepared for Contract #14-16 and bids were solicited in January 2015. After a three-week
bid period, bids were opened on Monday, February 9, 2015 with the results shown in
Attachment 1. Pom’s Landscaping Incorporated (Pom’s) submitted the lowest apparent bid.
Upon review of the bid proposal, it was determined that Pom’s was the lowest responsive and
responsible bid. Sufficient funds are available to complete the project for the amount proposed
by Pom’s including a 10% contingency.
Staff has prepared a Resolution awarding the contract to Pom’s Landscaping Incorporated as
shown in Attachment 2.
If approved by City Council the schedule for the project is as follows:
1)
2)
Award Contract
Project Construction
March 2015
March 2015 - May 2015
In regards to the Optimization portion of the project, Staff has hired an Irrigation Consulting
Firm, Dickson and Associates, to complete the irrigation controller programming revisions at all
of the City’s neighborhood parks and facilities. The programming portion of the work will occur
this spring with monitoring and refinements to the new programs happening in the summer/fall
timeframe.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Copies of this Staff Report were sent to Pom’s Landscaping Incorporated.
ATTACHMENTS:
1. Bid Results
2. Resolution awarding Contract No. 14-16 Irrigation System Upgrades
to Pom’s Landscaping Incorporated
Page 2 of 2
City of Dublin
Irrigation System Upgrades
Contract Number 14-16
Bid Results
February 9, 2016
Company Name
POMS Landscaping Inc
Valley Crest Landscape Inc
Marina Landscape Inc
Sierra Landscape Services
Suarez & Munoz Construction Inc
Bortolussi & Watkin Inc
Bid Amount
$99,140
$108,013
$109,825
$118,102
$123,754
$134,930
RESOLUTION NO. XX - 15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
***********
AWARDING CONTRACT NO. 14-16
IRRIGATION SYSTEM UPGRADES TO POM’S LANDSCAPING INCORPORATED
WHEREAS, the City of Dublin did, on February 9, 2015, publicly open, examine and declare all
sealed bids for doing the work described in the approved Plans and Specifications for Contract No.
14-16, which Plans and Specifications are hereby expressly referred to for a description of said work
and for all particulars relative to the proceedings under the request for bids; and
WHEREAS, said bids were submitted to the City Engineer, who has reviewed the bids to
determine the lowest bid which was responsive to the requirements of the bid documents; and
NOW, THEREFORE BE IT RESOLVED, the City Council of the City of Dublin does hereby
award Contract No. 14-16 to the lowest responsible bidder therefor, to wit, Pom’s Landscaping
Incorporated, at a bid of ninety-nine thousand and one hundred and forty dollars even ($99,140) the
particulars of which bid are on file in the office of the City Engineer.
PASSED, APPROVED AND ADOPTED this 3rd day of March, 2015, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
______________________________
Mayor
ATTEST:
_________________________________
City Clerk
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #520-30
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
City Council Disaster Preparedness Training
Prepared by Roger Bradley, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council will consider holding a disaster preparedness training session for City
Councilmembers. The purpose of the session is to receive an overview of the City’s disaster
response process during an emergency. The City Council will also consider providing Staff with
a preferred date to hold the session.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council conduct a disaster preparedness training for City
Councilmembers on May 19, 2015 starting at 5:00 p.m. in the City Council Chamber
Submitted By
Assistant to the City Manager
Reviewed By
Assistant City Manager
DESCRIPTION:
Over the past several years, the City Council has held disaster preparedness training sessions
to receive an overview of the City’s disaster response process. The City Council last held a
disaster training session on July 15, 2013. Generally, the City Council has preferred to hold
these training sessions immediately following an election cycle to give an introduction to newly
elected and/or appointed City Councilmembers.
As the City has just completed an election cycle, which includes a newly appointed City
Councilmember, Staff recommends that the City Council attend a disaster preparedness training
session. This session would provide the City Council with an overview of the organizational
structure utilized by City Staff to manage emergencies, be introduced to the concept of an
Page 1 of 2
ITEM NO. 4.3
Emergency Operations Center, and be instructed on how the City would coordinate with multiple
agencies to protect and recover the community following a disaster, among other topics.
Staff is requesting feedback from the City Council as to a date within May 2015 that would work
best with all Councilmember schedules. Overall, it is anticipated that the training will last
approximately two hours and be conducted at the Dublin Civic Center. At certain times in the
past, the City Council has held disaster preparedness trainings directly before a City Council
meeting. If the City Council has interest in following this protocol again, the training would begin
at 5:00 p.m. and end before the start of the meeting. The May City Council meetings are
scheduled for May 5 and May 19, and Staff would recommend the City Council set aside May
19, 2015 for the training.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
Page 2 of 2
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #950-40
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
St. Patrick’s Day Celebration
Prepared by Stephanie Mein, Heritage and Cultural Arts Supervisor
EXECUTIVE SUMMARY:
The City Council will receive a report on the festivities planned for the 32nd Annual St. Patrick’s
Day Celebration on March 14 and 15, 2015.
FINANCIAL IMPACT:
None
RECOMMENDATION:
Staff recommends that the City Council receive the report.
Submitted By
Parks and Community Services Director
Reviewed By
Assistant City Manager
DESCRIPTION:
The City of Dublin has a weekend of good, green fun planned in celebration of St. Patrick’s Day.
Festivities begin on March 13 with dinner and dancing to live music at the annual Green and
White Gala hosted by the Dublin Sister City Association. The event will take place at the
Shannon Community Center, 11600 Shannon Avenue starting at 6 p.m.
On Saturday, March 14, Fire Station #16, located at Donohue Drive and Amador Valley
Boulevard will be serving up stacks of hot “green” pancakes served fresh off the griddle at the
Annual Firefighter’s Pancake Breakfast. Breakfast will include pancakes, eggs, sausage,
juice and coffee and will be served starting at 7:00 a.m. Tickets can be purchased at the door for
$5 per person. All proceeds will benefit the Alameda County Fire Fighters Association-Local 55
Charity Fund, which supports local non-profit and community-based organizations.
Also on Saturday, March 14, the 32nd Annual St. Patrick’s Day Parade sponsored by the
Dublin Lions Club will step-off promptly at 9:30 a.m. onto Dublin Blvd. from Amador Plaza Road.
Page 1 of 3
ITEM NO. 4.4
Parade-goers can bring their own blankets or chairs and find perfect viewing along Amador
Valley Boulevard or Village Parkway, or, they can take a seat in the parade grandstand located
at 7400 Amador Valley Boulevard. The parade will feature over 80 entries highlighted by festive
marching bands and floats, Irish bagpipes, equestrian riders and more.
The 32nd Annual St. Patrick’s Day Festival takes place on Saturday and Sunday, March 14
and 15, from 10:00 a.m. to 5:00 p.m., at the Dublin Civic Center. Entertainment at this year’s
event includes two stages of lively Celtic music featuring the LepreKhanz, Molly’s Revenge and
the Black Irish with everything from high-energy Celtic rock to traditional Irish folk music, celtic
harp and bagpipes. Live music can also be found in the Irish Tea Cottage and the Library Foyer.
A third stage will be devoted completely to Irish dancing featuring the “McGrath Irish Dancers”
on Saturday and the “McBride School of Irish Dance” on Sunday.
The Arts & Crafts fair will showcase more than 250 talented artisans, along with an “Irish
Marketplace,” offering unique Celtic artwork, Irish tartans, beautiful Celtic jewelry, handmade
pewter goblets and steins, genuine four-leaf clover trinkets and delectable Irish whiskey cakes
and candies.
The Celtic Food Court will be serving traditional Irish favorites such as corned beef with
cabbage, Irish bangers and mash and, of course, fish and chips. There will also be unique Irish
inspired specialties such as corned beef sliders with cheddar and spicy slaw or Irish Egg Rolls
with corned beef, cabbage, pepper jack cheese and horseradish sauce. For dessert you’ll find
Irish Crème Brulee and green shamrock-shaped funnel cakes.
The Irish Tea Cottage has been expanded for this year and will be open from 10:00 am to 5:00
pm on both Saturday and Sunday. This popular attraction features lively music along with
steaming cups of authentic Irish Tea served in genuine china cups along with shortbread and
scones.
New this year, event-goers can get a look at a popular sport on the Emerald Isle . . . the game of
Rugby! Local teams from the Tri-Valley will compete with teams from as far away as
Sacramento in matches that will be played continuously throughout the day on Saturday
beginning at 10:00 am until 5:00 pm on Field #5 at the Dublin Sports Grounds.
There will also be a carnival with rides and attractions for all ages.
On Sunday, March 15, the 17th Annual Shamrock 5K Fun Run and Walk takes place along
Dublin Boulevard near the Civic Center. The race begins at 8:30 a.m. and winds its way
through town finishing up at the Main Stage at the festival with live music, awards, food and
giveaways for participants.
Admission to the festival is free and free parking will be available nearby. Visitors are also
encouraged to take BART to either the East or West Dublin BART Stations and connect for free
directly to the festival by taking Wheels Bus #10 and collecting the special pass available during
the weekend of the event. Also, bicycle riders will be offered free and secure bike parking onsite
at the Bike Valet station.
All festivities will be held rain or shine (with the exception of rugby on the sports fields). More
event information can be found at www.DublinStPats.com
Page 2 of 3
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Residents and businesses have been notified via mail about road closures for both the parade
and Fun Run.
ATTACHMENTS:
None
Page 3 of 3
STAFF REPORT
CITY COUNCIL
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Amendment to Legal Services Agreement
Prepared by Christopher L. Foss, City Manager
CITY CLERK
File # 600-30
EXECUTIVE SUMMARY:
Meyers Nave, the law firm that has served as Dublin’s City Attorney since its incorporation, has
requested that the City Council consider amending its legal services agreement with the City to
increase the hourly rates for general legal services, litigation services, and reimbursable thirdparty services.
FINANCIAL IMPACT:
The proposed amendment to the agreement for legal services would increase the hourly rates
as follows:
General Legal Services
Litigation Services
Reimbursable Legal Services
$225 per hour to $235 per hour
$270 per hour to $280 per hour
Range $250-$350 per hour to
Range $260 - $365 per hour
RECOMMENDATION:
Staff recommends that the City Council approve the Fifth Amendment to Agreement for Legal
Services and authorize Mayor to execute same.
Reviewed By
Assistant City Manager
DESCRIPTION:
The City has contracted with Meyers, Nave, Riback, Silver & Wilson (or its predecessors) for
legal services since the City’s incorporation in 1982. The current agreement for legal services is
dated January 15, 2008 (Attachment 1), and has been amended on July 1, 2008 (Attachment 2),
on July 1, 2011 (Attachment 3), on July 1, 2012 (Attachment 4), and on July 1, 2013
(Attachment 5).
Page 1 of 2
ITEM NO. 4.5
Meyers Nave has requested that the City Council consider the following changes to the
agreement:
General Legal Services
Litigation Services
Reimbursable Legal Services
$225 per hour to $235 per hour (increase of 4.4%)
$270 per hour to $280 per hour (increase of 3.7%)
Range $250-$350 per hour to Range $260 - $365 per hour
(increase range from 4.0% - 4.3%)
The proposed amendments in the third party reimbursement rate changes the rate structure to
be based on attorney experience. This arrangement gives the City ready access to highly
skilled and experienced land use attorneys.
Attachment 6 is a proposed Fifth Amendment to the Agreement for Legal Services. The only
changes from the current agreement are outlined above.
The proposed amendment would be effective as of March 1, 2015.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
No public notification required.
ATTACHMENTS:
1. Legal Services Agreement dated January 15, 2008
2. First Amendment to Legal Services Agreement, dated July 1, 2008
3. Second Amendment to Legal Services Agreement, dated July 1,
2011
4. Third Amendment to Legal Services Agreement, dated July 1, 2012
5. Fourth Amendment to Legal Services Agreement dated July 1, 2013
6. Proposed Fifth Amendment to Legal Services Agreement, dated
March 1, 2015
Page 2 of 2
FIFTH AMENDMENT TO AGREEMENT FOR LEGAL SERVICES
This Fifth Amendment to Agreement for Legal Services is made and entered into as of
March 1, 2015, by and between the CITY OF DUBLIN, a Municipal Corporation in the State of
California, hereinafter referred to as “CITY” and MEYERS, NAVE, RIBACK, SILVER &
WILSON, hereinafter referred to as “MNRSW”.
WITNESSETH
WHEREAS, CITY and MEYERS, NAVE, RIBACK, SILVER & WILSON are parties to
an Agreement for Legal Services, dated and entered into as of January 15, 2008, and amended as
of July 1, 2008, July 1, 2011, July 1, 2012 and July 1, 2013; and
WHEREAS, it is the desire of the parties hereto to amend the agreement.
NOW, THEREFORE, IT IS MUTUALLY AGREED that the Agreement for Legal
Services is amended as follows:
1.
Existing paragraph 4 is deleted and new paragraph 4 is added, to read as follows:
“4.
Compensation.
City shall compensate ATTORNEY, through MNRSW, in the
amount of $235 per hour for all services rendered, whether by
ATTORNEY or by other attorneys associated with MNRSW, with the
following exceptions: (a) litigation, for which ATTORNEY, through
MNRSW, shall be compensated in the amount of $280 per hour for all
litigation services rendered whether by ATTORNEY or by other attorneys
associated with MNRSW; and (b) work for which the City is reimbursed
by third parties, for which ATTORNEY, through MNRSW, shall be
compensated at the following rates per hour for all services rendered
whether by ATTORNEY or other attorneys associated with MNRSW:
Senior Principal
$365
Principal
$320
Senior Associate and Of Counsel $280
Associate
$260
MNRSW will also be reimbursed for customary costs and
disbursements, including deposition and witness fees, court costs,
telephone, photocopying, facsimile charges, computer research on-line
fees and messenger services. ATTORNEY, through MNRSW, shall bill
CITY at least on a monthly basis and CITY agrees to pay ATTORNEY
Fifth Amendment to Agreement for Legal Services
(Between Dublin and MNRSW)
Page 1 of 2
within 30 days of such bill or statement.”
IN WITNESS WHEREOF, the parties have executed this Third Amendment to
Agreement for Legal Services the day and year set forth below.
CITY OF DUBLIN
A Municipal Corporation
Dated:
By:
David Haubert, Mayor
Attest:
Caroline Soto, City Clerk
MEYERS, NAVE, RIBACK, SILVER & WILSON
Dated:
By:
John D. Bakker
2404533.1
Fifth Amendment to Agreement for Legal Services
(Between Dublin and MNRSW)
Page 2 of 2
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #150-20
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Excellence in Budgeting Award for the City of Dublin’s FY 2014-15 and FY 201516 Budget and Financial Plan
Prepared by: Colleen Tribby, Administrative Services Director
EXECUTIVE SUMMARY:
The City of Dublin has received its first Excellence in Budgeting Award, conferred by the
California Society of Municipal Finance Officers, for its FY 2014-15 and FY 2015-16 Adopted
Budget and Financial Plan.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council receive the report and accept the award.
Reviewed By
Assistant City Manager
DESCRIPTION:
The California Society of Municipal Finance Officers (CSMFO) is a statewide organization
serving all California municipal finance professionals, promoting excellence in financial
management through innovation, continuing education and the professional development of its
members.
The City was recently notified that it has been awarded the Excellence in Budgeting Award,
conferred by the CSMFO through its Budget Awards Program, for its FY 2014-15 and FY 201516 Adopted Budget and Financial Plan. The Budget Awards Program offers two possible award
levels for local agency budgets that meet a set of criteria according to best practices in
governmental budgeting. The City of Dublin was awarded the top honor in the program.
Page 1 of 2
ITEM NO. 4.6
Last month, the City received a budget award from the Government Finance Officers
Association. This second award is further recognition of the City’s commitment to excellence
and transparency in financial reporting.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Budget Award
Page 2 of 2
_____
Michael Gomez, Chair
Professional Standards and
Recognition Committee
Dedicated Excellence in Municipal Financial Reporting
Pamela Arends-King
CSMFO President
February 8, 2015
For meeting the criteria established to achieve the Operating Budgeting Excellence Award.
City of Dublin
Presented to the
Excellence
Fiscal Year 2014-2015
Certificate of Award
California Society of
Municipal Finance Officers
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #570-10
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Modification of Parking Regulations along Antone Way, Lee Thompson Street,
and Shady Creek Road
Prepared by: Obaid Khan, Transportation and Operations Manager
EXECUTIVE SUMMARY:
The City Council will consider changes to parking regulations along Antone Way, Lee
Thompson Street and Shady Creek Road. Along Antone Way, no-parking regulations are
proposed to accommodate roadway striping changes aimed at improving traffic circulation at
Green Elementary School entrance. On Lee Thompson Street, a time-limited loading zone is
proposed to allow drop-off and pick-up of children for a “Walking School Bus” program at Kolb
Elementary School. And, along Shady Creek Road, modifications to parking regulations are
proposed to ensure adequate sight visibility for motorists, while providing additional parking in
areas of demand.
FINANCIAL IMPACT:
The cost to implement the no-parking zones along Antone Way, Lee Thompson Street, and
Shady Creek Road by modifying curb striping can be accommodated in the Fiscal Year 20142015 Street Maintenance Operating Budget.
RECOMMENDATION:
Staff recommends that the City Council adopt the Resolutions:
1. Resolution Amending the Dublin Traffic Code Approving Parking Regulations along Antone
Way
2. Resolution Amending the Dublin Traffic Code Approving Parking Regulations along Lee
Thompson Street
3. Resolution Amending the Dublin Traffic Code Approving Parking Regulations along Shady
Creek Road
Submitted By
Public Works Director
Reviewed By
Assistant City Manager
Page 1 of 3
ITEM NO. 4.7
DESCRIPTION:
Antone Way Parking Regulations
Staff met with representatives of the Dublin Unified School District (DUSD) regarding traffic
circulation along Antone Way. It was noted that, during pick-up and drop-off hours, eastbound
vehicles are queued up to turn left and westbound vehicles are queued up to turn right into a
single driveway providing access to Green Elementary School. This line of vehicles often
obstructs vehicles proceeding through along Antone Way. Staff is proposing various roadway
marking changes to alleviate the existing congestion (Attachment 4). As part of these changes,
it is necessary to restrict parking (Red Curb or No-Parking Signs) along a 120’ stretch of
roadway on the south side of Antone Way and a 60’ stretch of roadway on the north side of
Antone Way. There are no homes fronting Antone Way along the proposed on-street parking
restrictions, and therefore, there are no impacts to residential parking in this area. Staff has
received support from DUSD for these changes.
Lee Thompson Street Parking Regulations
Staff met with representatives of DUSD to continue to work to improve traffic circulation near
Kolb Elementary School. At the request of DUSD, the City established a passenger loading
zone along the west side of Lockhart Street in 2013.
Staff is proposing to implement a similar time-limited passenger loading zone (White Curb)
along Lee Thompson Street to improve pick-up and drop-off operations at Kolb Elementary
School (Attachment 5). DUSD staff and parents are planning to use this location to gather
children and then walk to school as a group. This type of pedestrian program is commonly
known as a “Walking School Bus.” This location was selected as there is a direct route to Kolb
Elementary School along the existing sidewalk or through Passatempo Park without crossing
any vehicular roadways.
Shady Creek Road Parking Regulations
Staff received concerns from residents along Shady Creek Road north of Willow Creek Drive
regarding inadequate sight distance at intersections as well as along the curve of the roadway
due to parked cars. Staff worked with the residents to create a plan to address these concerns.
This plan includes the implementation of new parking tee markings to better organize parking in
the area and trimming of vegetation near roadway intersections to provide better sight visibility.
Additionally, parking regulations are proposed to be modified (Attachment 6). Implementation of
parking restrictions (Red Curb) in order to ensure sight visibility is proposed at following
intersections:
1. Intersection of Squirrel Creek Circle and Shady Creek Road
2. Intersection of Willow Creek Drive and Shady Creek Road
In order to provide additional parking for residents, removal of parking restrictions is proposed
along a 120’ section on the north side of Shady Creek Road west of Quail Creek Circle. This
portion of Shady Creek Road has no fronting single family homes.
Page 2 of 3
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
A copy of this report was sent to DUSD and the neighborhood representative from the Shady
Creek Road area, Alex Persits.
ATTACHMENTS:
1. Resolution Amending the Dublin Traffic Code Approving Parking
Regulations along Antone Way
2. Resolution Amending the Dublin Traffic Code Approving Parking
Regulations along Lee Thompson Street
3. Resolution Amending the Dublin Traffic Code Approving Parking
Regulations along Shady Creek Road
4. Map of Antone Way Parking Regulation Modifications
5. Map of Lee Thompson Street Parking Regulation Modifications
6. Map of Shady Creek Road Parking Regulation Modifications
Page 3 of 3
RESOLUTION NO. __– 15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
AMENDING THE DUBLIN TRAFFIC CODE APPROVING PARKING REGULATIONS ON
ANTONE WAY
WHEREAS, on-street parking is currently unrestricted along both sides of Antone Way;
and
WHEREAS, there is insufficient roadway width to accommodate parking due to roadway
marking improvements; and
WHEREAS, it is important to provide an unobstructed path of travel for vehicles;
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Dublin
hereby adopts the following parking regulation:
Section 1: The following language shall be added to Section 6.28.010 (“No Parking
Zones: Designated”) of the City of Dublin Traffic Code:
Antone Way
On the southerly curbline, from a point 165 feet west of the prolongation of the westerly
curbline of South Bridgepointe Lane, westerly a distance of 120 feet
On the northerly curbline, from a point 40 feet west of the prolongation of the westerly
curbline of North Bridgepointe Lane, westerly a distance of 60 feet
PASSED, APPROVED AND ADOPTED this 3rd day of March, 2015, by the following
vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
_______________________________
Mayor
ATTEST:
___________________________________
City Clerk
C:\PROVOX-TEMP\printmap\This item proposes parking regulations along Anton 52_2015_Attachment.1.doc
RESOLUTION NO. __– 15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
AMENDING THE DUBLIN TRAFFIC CODE APPROVING PARKING REGULATIONS ON LEE
THOMPSON STREET
WHEREAS, on-street parking is currently allowed along the east side of Lee Thompson
Street; and
WHEREAS, it has been determined that additional passenger loading zones would
improve the traffic circulation near Kolb Elementary School; and
WHEREAS, it is important to provide, in the interest of improved traffic safety and
circulation, a dedicated passenger loading zone along Lee Thompson Street during school pickup and drop-off hours;
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Dublin
hereby adopts the following parking regulation:
The following language shall be added to Section 6.40.080 (“Passenger Loading Zones
7:30 AM to 9:00 AM and 1:30 PM to 3:30 PM School Days Only”) of the City of Dublin Traffic
Code:
Lee Thompson Street
On the easterly curbline from a point 330 feet south of the prolongation of the southerly
curbline of Palermo Way, southerly a distance of 150 feet.
PASSED, APPROVED AND ADOPTED this 3rd day of March, 2015, by the following
vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
_______________________________
Mayor
ATTEST:
___________________________________
City Clerk
C:\PROVOX-TEMP\printmap\This item proposes parking regulations along Anton 52_2015_Attachment.2.doc
RESOLUTION NO. __– 15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
AMENDING THE DUBLIN TRAFFIC CODE APPROVING PARKING REGULATIONS ON
SHADY CREEK ROAD
WHEREAS, on-street parking is currently unrestricted near the intersection of Shady
Creek Road and Willow Creek Drive; and
WHEREAS, on-street parking is currently unrestricted along the north side of Shady
Creek Road west of Squirrel Creek Circle; and
WHEREAS, it is important to provide adequate sight visibility at the intersection of Shady
Creek Road and Willow Creek Drive; and
WHEREAS, it is important to provide adequate sight visibility at the intersection of Shady
Creek Road and Squirrel Creek Circle; and
WHEREAS, on-street parking is currently restricted along the north side of Shady Creek
Road between Squirrel Creek Circle and Quail Creek Circle; and
WHEREAS, there is sufficient roadway width and no obstructions to intersection sight
visibility to provide parking along a portion of the north side of Shady Creek Road between
Squirrel Creek Circle and Quail Creek Circle;
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Dublin
hereby adopts the following parking regulation:
Section 1: The following language shall be deleted from Section 6.28.010 (“No
Parking Zones: Designated”) of the City of Dublin Traffic Code:
Shady Creek Road
On the north side as follows: From the easterly curbline of Crossridge Road, easterly a
distance of 50 feet; from the easterly curbline of Squirrel Creek Circle to the westerly curbline of
Quail Creek Circle, and from the easterly curbline of Quail Creek Circle, easterly a distance of
75 feet.
Section 2: The following language shall be added to Section 6.28.010 (“No Parking
Zones: Designated”) of the City of Dublin Traffic Code:
Shady Creek Road
On the easterly curbline, from the prolongation of the northerly curbline of Willow Creek
Drive, northerly a distance of 10 feet
On the easterly curbline, from the prolongation of the southerly curbline of Willow Creek
Drive, southerly a distance of 15 feet
On the northerly curbline, from the prolongation of the westerly curbline of Squirrel Creek
Circle, westerly a distance of 20 feet
On the northerly curbline, from the prolongation of the easterly curbline of Squirrel Creek
Circle, easterly a distance of 40 feet;
On the northerly curbline, from the prolongation of the westerly curbline of Quail Creek
Circle, westerly a distance of 40 feet;
On the north side as follows: From the easterly curbline of Crossridge Road, easterly a
distance of 50 feet; from the easterly curbline of Quail Creek Circle, easterly a distance of 75
feet.
rd
PASSED, APPROVED AND ADOPTED this 3 day of March, 2015, by the following
vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
_______________________________
Mayor
ATTEST:
___________________________________
City Clerk
Antone Way
Proposed Parking Regula ons
Exis ng Red Curb
(30’) TO Remain
PROPOSED 60’ NO
PARKING ZONE
Exis ng Red Curb
(20’) to Remain
Green
hool
c
S
y
r
a
t
Elemen
Antone Way
Stripe New Right
Turn Pocket (60’)
PROPOSED 120’ NO
PARKING ZONE
Stripe New Le
Turn Pocket (60’)
N
Lee Thompson Street
Proposed Parking Regula ons
AY
PALERMO W
SON STREET
LEE THOMP
KOLB ELEMENTARY SCHOOL
PASSATEMPO PARK
150’ PROPOSED PASSENGER
LOADING ZONE (7:30 AM—
9:00AM AND 1:30PM—3:30PM
SCHOOL DAYS ONLY (7 SPACES)
N
Shady Creek Area
Proposed Parking Regula ons
Willow
Creek D
rive
Quail
Squirr
el Cre
Creek
Circle
e k C ir
c le
10’ PROPOSED
NO PARKING
Exis ng 80’ of Red
Curb to Remain
Exis ng 40’ of Red
Curb to Remain
15’ PROPOSED NO
PARKING ZONE
Exis ng 40’ of Red
Curb to Remain
PROPOSED 20’ NO
PARKING ZONE
N
ad
o
R
k
ee
r
C
y
Shad
MODIFY 120’ OF EXISTING
NO PARKING ZONE INTO
UNRESTRICTED PARKING
Alamo Creek Park
CITY CLERK
STAFF REPORT
CITY COUNCIL
File #1100-30
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Renewal of the Tri-Valley Tourism Marketing District (TVTMD)
Prepared by Erin Steffen, Administrative Analyst II
EXECUTIVE SUMMARY:
In 2005, lodging business owners came together and formed the Tri-Valley Tourism Business
Improvement District (TBID). Lodging business owners now wish to renew the TBID, which will
continue to provide funding for much needed marketing efforts for the Tri-Valley through Visit
Tri-Valley. By adopting this Resolution, the City Council will grant permission to the City of
Pleasanton to renew the district as the Tri-Valley Tourism Marketing District (TVTMD).
FINANCIAL IMPACT:
Adopting this resolution will have no immediate fiscal impact. The TVTMD, if renewed, will
continue working to bring visitors to the City which may increase transient occupancy and sales
tax revenue.
RECOMMENDATION:
Staff recommends that the City Council adopt the Resolution Granting Consent to the City of
Pleasanton to Renew the Tri-Valley Tourism Marketing District (TVTMD).
Submitted By
Economic Development Director/
Public Information Officer
Reviewed By
Assistant City Manager
DESCRIPTION:
In 2005, the Dublin City Council granted consent to the City of Pleasanton to form the original
Tri-Valley Tourism Business Improvement District (TBID) for the purpose of expanding tourism
in the Tri-Valley cities Dublin, Livermore, Pleasanton, and San Ramon. The intent of creating
the TBID stemmed from the Visit Tri-Valley’s desire to create a revenue source which promotes
and supports tourism in the Tri-Valley area by marketing it to potential visitors. In 2010, the TBID
was renewed and expanded to include the Town of Danville.
Page 1 of 3
ITEM NO. 4.8
The current assessment district, which is $2.00 per occupied room per room night, has been
raising approximately $1,520,000 annually from the lodging businesses in the Tri-Valley cities.
Participating cities and counties receive a fee equal to 1% of the amount of the assessment
collected within their jurisdiction to cover the costs of collection and administration.
The TBID is a special benefit assessment district, which may be renewed pursuant to the
Property and Business Improvement District Law of 1994. The 1994 law allows for the formation
of multi-jurisdictional improvement districts, with consent of the included jurisdictions being
granted to one “lead” jurisdiction.
Visit Tri-Valley has been exploring the renewal of the district, as the current five-year district is
set to expire soon. After meeting with a subcommittee of staff and hoteliers representing each
Tri-Valley city, Visit Tri-Valley has prepared a Management District Plan (Attachment 1) that
proposes the following changes for the renewed district:
The Tri-Valley Tourism Business Improvement District (TBID) will be renewed as the TriValley Tourism Marketing District (TVTMD) to more accurately reflect the purpose of the
district.
While the current assessment only included those lodging properties with 35 or more
rooms, the renewal will include all 36 lodging businesses within the identified geographic
areas, regardless of number of rooms. The voting strength for each lodging business is
determined by the property’s number of rooms factored by occupancy rate.
Hotels will continue to self-assess a $2.00 fee per occupied room per night, with the
option to increase the assessment starting in the third year (2018) but not to exceed
$3.00 per occupied room per night. This is consistent with other tourism business
improvement districts throughout the region and state.
The TVTMD will expand to include areas of unincorporated Alameda County and Contra
Costa County, including: the communities of Alamo, Blackhawk and Sunol. With the
exception of San Ramon, the four other Tri-Valley cities will continue support for the
assessment district.
The renewal is proposed to begin on July 1, 2015, and last for seven years through June
30, 2022; previous assessment terms have lasted five years.
The Pleasanton City Council has requested consent for the City of Pleasanton to act as the lead
jurisdiction in renewing the TVTMD. On February 17, the Pleasanton City Council adopted
Resolution 15-733 (Attachment 2) requesting consent from the cities of Dublin and Livermore,
the town of Danville, and unincorporated areas of Alameda County and Contra Costa County to
adopt the renewed TVTMD.
Adopting this Resolution (Attachment 3) will give the City of Pleasanton authority to include the
City of Dublin in the renewed TVTMD. To renew the TVTMD, the City of Pleasanton will follow
the renewal proceedings specified in the 1994 Act, including accepting petitions, adopting a
resolution declaring their intention to form the district, holding a public meeting and public
hearing to allow for comments, and adopting an ordinance forming the district.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Extensive public outreach was conducted by Visit Tri-Valley staff and its board, including oneon-one meetings with hoteliers. In the City of Dublin, three of the four of the participating hotels,
representing approximately 80% of Dublin’s available hotel occupancy, have signed the petition
Page 2 of 3
agreeing to renew the district; this exceeds the minimum required for approval (the fourth hotel
did not respond to the request).
ATTACHMENTS:
1. Management District Plan dated December 15, 2014
2. City of Pleasanton Resolution 15-733 Requesting Consent of the
Cities of Livermore, Dublin and the Town of Danville, and the
Counties of Alameda and Contra Costa to Renew the Tri-Valley
Tourism Marketing District (TVTMD)
3. Resolution Granting Consent to the City of Pleasanton to Renew the
Tri-Valley Tourism Marketing District (TVTMD)
Page 3 of 3
"!"'&'%' "
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Prepared by
Civitas
(800)999-7781
www.civitasadvisors.com
December 15, 2014
+
Developed by Visit TriValley (VTV), the TriValley Tourism Marketing District (TVTMD) is an
assessment district proposed to provide specific benefits to payors, by funding marketing and sales
promotion efforts for assessed businesses. The TVTMD was formed in 2005 as the Tri-Valley
TBID for a five-year term and renewed in 2010 for a five-year term; lodging businesses now wish to
renew it for an additional seven years.
"
The proposed TVTMD includes all lodging businesses located within the boundaries
of the town of Danville, the cities of Dublin, Livermore, and Pleasanton and those
portions of the unincorporated areas of Contra Costa and Alameda Counties shown
on the map below, which include the communities of Alamo, Blackhawk, and Sunol,
the portion of the counties that lies between the cities of Pleasanton and Livermore,
and that portion of Alameda County which lies southeast of Interstate 580 as shown
on the map in Section IV.
"
The TVTMD is designed to provide specific benefits directly to payors by increasing
room night sales. Marketing and sales promotions will increase overnight tourism
and market payors as tourist, meeting and event venues, thereby increasing room
night sales.
"
The total TVTMD annual budget for the initial year of its seven (7) year operation is
anticipated to be approximately $1,822,000. This budget is expected to fluctuate as
room sales do.
"
The annual assessment rate is $2.00 per paid occupied room per night. Based on the
benefit received, assessments will not be collected on stays of more than thirty (30)
consecutive days, nor on stays by any Federal or State of California officer or
employee when on official business who makes a claim that they are exempt, nor on
stays by any officer or employee of a foreign government who is exempt by reason
of express provision of federal law or international treaty. The annual assessment
rate may be subject to an increase each year starting in the third year, the amount of
which shall be determined by the VTV Board. The annual assessment rate shall not
exceed $3.00 per paid occupied room per night.
"
Each City and County will be responsible for collecting the assessment on a quarterly
basis (including any delinquencies, penalties and interest) from each lodging business
located in their respective jurisdictions. Each City and County shall take all reasonable
efforts to collect the assessments from each lodging business. On a quarterly basis,
each City and County shall forward the assessment collected to the City of Pleasanton
which shall forward the assessments collected to the Owners’ Association.
%)!&$%(
'
"
The renewed TVTMD will have a seven (7)-year life. The TVTMD assessment will
be implemented beginning July 1, 2015 through June 30, 2022. Once per year,
beginning on the anniversary of district renewal, there is a 30-day period in which
owners paying more than fifty percent (50%) of the assessment may protest and
initiate a Pleasanton City Council hearing on district termination.
" The Tri-Valley Convention and Visitors Bureau (also known as Visit TriValley) will
serve as the TVTMD’s Owners’ Association. The Owners’ Association is charged
with managing funds and implementing programs in accordance with this Plan, and
must provide annual reports to the Pleasanton City Council.
%)!&$%(
(
+
There are several reasons why now is the right time to renew a TMD in TriValley; the most
compelling reasons are as follows:
1.
The Need to Increase Occupancy
The renewal of the TVTMD is a proactive effort to secure funding for tourism marketing.
The funding will ensure that adequate financing exists for the investment required to
increase occupancy in the lodging industry and be competitive in the tourism market. The
investment will cover an expanded marketing and promotional budget needed to reach this
market segment.
2.
An Opportunity for Increasing City Tax Revenues
As occupancy rates increase, so too will the cities’ TOT revenue. With stable public/private
funding for tourism marketing efforts, annual occupancy rates should increase as new
marketing and sales promotion programs are implemented. Greater occupancy will also
produce an increase in sales tax revenues from tourist spending. This represents a
substantial return to the cities. The renewal of the TVTMD in partnership with the VTV
creates a stable funding source tied directly to tourism promotion.
3.
Stable Funding for Tourism Promotion
The TVTMD will provide a stable source of funding for consistent tourism promotion
efforts. The TVTMD will provide funding for tourism promotion free of the political and
economic circumstances that can reduce or eliminate government funding for tourism
promotion.
%)!&$%(
)
+
TMDs are an evolution of the traditional Business Improvement District. The first TMD was
formed in West Hollywood, California in 1989. Since then, more than eighty California destinations
have followed suit. In recent years, other states have begun adopting the California model –
Washington, Montana, and Texas have adopted TMD laws. Several other states are in the process
of adopting their own legislation. And, some cities, like Portland, Oregon, have utilized their charter
powers to create TMDs without
a state law.
California’s TMDs collectively
raise more than $150 million for
local destination marketing.
With competitors raising their
budgets, and increasing rivalry
for visitor dollars, it is important
that the TriValley lodging
businesses invest in stable,
lodging-specific
marketing
programs.
TMDs utilize the efficiencies of
private sector operation in the
market-based promotion of
tourism districts. TMDs allow
lodging business owners to organize their efforts to increase room night sales. Lodging business
owners within the TMD pay an assessment and those funds are used to provide services that
increase room night sales.
In California, TMDs are formed pursuant to the Property and Business Improvement District Law
of 1994. This law allows for the creation of a benefit assessment district to raise funds within a
specific geographic area. The key difference between TMDs and other benefit assessment districts is that funds
raised are returned to the private non-profit corporation governing the district.
There are many benefits to TMDs:
•
•
•
•
•
•
Funds must be spent on services and improvements that provide a specific benefit only to those
who pay;
Funds cannot be diverted to general government programs;
They are customized to fit the needs of payors in each destination;
They allow for a wide range of services;
They are designed, created and governed by those who will pay the assessment; and
They provide a stable, long-term funding source for tourism promotion.
%)!&$%(
*
+
The TVTMD will include all lodging businesses, existing and in the future, available for public
occupancy within the boundaries of the town of Danville, the cities of Dublin, Livermore, and
Pleasanton and those portions of the unincorporated areas of Contra Costa and Alameda Counties
which include the communities of Alamo, Blackhawk, and Sunol, the portion of the counties that
lies between the cities of Pleasanton and Livermore, and that portion of Alameda County which lies
southeast of Interstate 580 as shown on the map below.
The boundary, as shown in the map below, currently includes 36 lodging businesses. A complete
listing of lodging businesses within the proposed TVTMD can be found in Appendix 2.
%)!&$%(
+
+
+ ""( %) "
Assessment funds will be spent to provide specific benefits conferred, or privileges granted directly
to, the payors that are not provided to those not charged, and which do not exceed the reasonable
cost to the City of conferring the benefits or granting the privileges. The privileges and services
provided with the TVTMD funds are sales, marketing, advertising, and promotional programs
available only to assessed businesses. Administration costs that support the provision of the services
are also allowed.
A service plan budget has been developed to deliver services that benefit businesses throughout the
District. A detailed annual budget will be developed and approved by the Owners’ Association.
The table below illustrates the initial annual budget allocations.
Category
Percent of Budget
Dollar Amount
Marketing
Sales
Administration
City Collection Costs
Contingency/Renewal
Total Annual Budget
50%
25%
18%
2%
5%
100%
$911,000
$455,500
$327,960
$36,440
$91,100
$1,822,000
Although actual revenues will fluctuate due to market conditions, the proportional allocations of the
budget shall remain the same. However, the VTV board shall have the authority to adjust budget
allocations between the categories by no more than fifteen percent (15%) of the total budget per
year. For instance, the sales item could be reduced by 15% of the total budget (from a 25%
allocation to a 10% allocation) and the marketing item could be increased by 15% of the total budget
(from a 50% allocation to a 65% allocation); no other changes could be made because this is a 15%
adjustment. A description of the proposed improvements and activities for the initial year of
operation is below. The same activities are proposed for subsequent years. In the event of a legal
challenge against the TVTMD, any and all assessment funds may be used for the costs of defending
the TVTMD.
The marketing program will be designed to raise awareness of assessed lodging businesses as
overnight venues, using both digital and traditional channels. Marketing programs may include:
• Generating media coverage for assessed businesses by hosting journalists, pitching media
stories, and writing press releases
• Partnerships with national and international travel organizations to benefit assessed
businesses
• Participating in press trips with partners, including Visit California and SF Travel, to increase
coverage of assessed businesses as overnight venues
• Developing and expanding social media promotions for assessed businesses, including
Facebook, Twitter, Instagram, and Pinterest
• Creating cooperative marketing opportunities for assessed lodging businesses
%)!&$%(
,
•
•
•
Advertising to drive room night sales at assessed businesses, including print, billboard,
television and Internet
Digital media campaigns to drive room night sales at assessed businesses
Producing written and online collateral to promote assessed businesses to visitors
The sales program will focus on activities that drive weekend traffic, including efforts that draw
group business. The sales programs may include:
• Sport and similar competition attraction to generate room night sales at assessed businesses
• Bridal and wedding event attraction to generate room night sales at assessed businesses
• Regional, national, and international tourism development to generate room night sales at
assessed businesses
• Sales missions and trade shows to attract overnight visitors
• Host familiarization tours for potential clients of assessed businesses
The administrative and operations portion of the budget shall be utilized for administrative staffing
costs, office costs, rent, and other general administrative costs such as insurance, legal, and
accounting fees.
The cities of Danville, Dublin, and Livermoreand the Counties of Alameda and Contra Costa shall
each be paid a fee equal to 1% of the amount of assessment collected within their jurisdiction to
cover their costs of collection and administration. The City of Pleasanton shall be paid a fee equal
to 1% of the amount of assessment collected in within its jurisdiction, plus 1% of the total
assessment collected from all jurisdictions, to cover its costs of collection and administration.
#
A prudent portion of the budget will be set aside in a contingency fund, to be used for unforeseeable
costs in carrying out the sales and marketing programs. The reserved amount each year shall be up
to five percent (5%) of the annual budget, at the discretion of the Board. If near the expiration of
the district there are contingency funds remaining, and business owners wish to renew the district,
the remaining contingency funds may be used for renewal costs. Unless they are needed for
programs, at the discretion of the Board, contingency funds will be banked until such time as the
total fund reaches an amount equal to six months of operating expenses, which amount will be
determined by the VTV Board. After that balance has been achieved, contingency funds may be reallocated to sales and marketing programming.
+ '%!"'#"#$"'
State law requires that assessment funds be expended on specific benefits conferred directly to the
payors that are not provided to those not charged, and which do not exceed the reasonable cost to
the City of conferring the benefits. The services in this Management District Plan are designed to
provide targeted benefits directly to assessed lodging businesses. These services are tailored not to
serve the general public, but rather to serve the specific lodging businesses within the District, e.g.,
the proposed activities are specifically targeted to increase room night sales for assessed lodging
businesses within the boundaries of the District, and are narrowly tailored. TVTMD funds will be
used exclusively to provide the specific benefit of increased room night sales directly to the
%)!&$%(
-
assessees. For example, non-assessed businesses will not receive room night sales leads from the
TVTMD programs. The activities paid for from assessment revenues are business services
constituting and providing specific benefits to the assessed businesses.
Further, the assessment may be utilized to provide specific government services directly to the
payors that are not provided to those not charged, and which do not exceed the reasonable costs to
the City of providing the services. The legislature has recognized that marketing and promotions
services like those to be provided by the TVTMD are, in the context of assessment districts,
government services. Further, the amount of the assessment is no more than necessary to cover the
reasonable costs of the proposed activities, and the manner in which the costs are allocated to a
business owner bear a fair share or reasonable relationship to the businesses’ benefits received from
the proposed activities.
District services will be implemented carefully to ensure they do not exceed the reasonable cost of
such services. Funds will be managed by the Owners’ Association, and reports submitted on an
annual basis to the City. Only assessed businesses will receive room night sales leads generated from
district-funded activities, receive room night sales from advertising campaigns, and directly receive
the specific benefit of room night sales from other district-funded services. Non-assessed
businesses will not directly receive these, nor any other, district-funded services and benefits. The
legislature has recognized that tourism district assessments are not taxes “merely because they might
generate indirect, secondary benefits for nonpayers, provided that those indirect, secondary benefits
occur incidentally and without cost to the payors of the assessment.”
+ &&&&!"'
The annual assessment rate is $2.00 per paid occupied room per night. Based on the benefit
received, assessments will not be collected on stays of more than thirty (30) consecutive days, nor on
stays by any Federal or State of California officer or employee when on official business who makes
a claim that they are exempt, nor on stays by any officer or employee of a foreign government who
is exempt by reason of express provision of federal law or international treaty.
The annual assessment rate may be subject to an increase each year starting in the third year, the
amount of which shall be determined by the VTV Board. The annual assessment rate shall not
exceed $3.00 per paid occupied room per night. For instance, the rate could be increased $0.10 (to
$2.10) in year three, $0.80 (to $2.90) in year four, and $0.10 (to $3.00) in year five; thereafter it could
not be increased further. Any increase in the assessment rate must be approved by the Visit
TriValley Board of Directors, including a majority of the hotels then on the Board, and included in
the annual report.
The amount of assessment, if passed on to each transient, shall be disclosed in advance and
separately stated from the amount of rent charged and any other applicable taxes, and each transient
shall receive a receipt for payment from the business. The assessment shall be disclosed as the
“TVTMD Assessment.” The assessment shall not be considered revenue for any purposes,
including calculation of transient occupancy taxes.
Bonds may not be issued.
%)!&$%(
%$
+ " '& " "'%&'
1.
2.
3.
4.
5.
Any business which fails to pay any assessment within the time required shall pay a
penalty of ten percent (10%) of the amount of the assessment in addition to the amount
of the assessment.
Any business which fails to remit any delinquent assessment on or before a period of 30
days following the date on which the assessment first became delinquent shall pay a
second delinquency penalty of ten percent (10%) of the amount of the assessment in
addition to the amount of the assessment and the ten percent (10%) penalty first
imposed.
If it is determined that the nonpayment of any assessment is due to fraud, a penalty of
twenty-five percent (25%) of the amount of the assessment shall be added thereto in
addition to the penalties stated above.
In addition to the penalties imposed, any business which fails to remit any assessment
shall pay interest at the rate of one-half of on percent (0.5%) per month or fraction
thereof on the amount of the assessment, exclusive of penalties, from the date on which
the assessment first became delinquent until paid.
Every penalty imposed and such interest as accrues shall become a part of the
assessment required to be paid.
+ !"""%#%# '"&&&&!"'&
The TVTMD assessment will be implemented beginning July 1, 2015 and will continue for seven (7)
years through June 30, 2022. Each City and County will be responsible for collecting the assessment
on a quarterly basis (including any delinquencies, penalties and interest) from each lodging business
located in the boundaries of the TVTMD. Each City and County shall take all reasonable efforts to
collect the assessments from each lodging business. On a quarterly basis, each City and County shall
forward the assessment collected to the City of Pleasanton. The City of Pleasanton shall forward the
assessments collected to the Owners’ Association.
+ ""( ('
The total seven year improvement and service plan budget is projected at approximately $1,822,000
annually, or $12,754,000 through 2022. This amount may fluctuate as sales and revenue increase at
assessed businesses, or if the assessment rate is increased.
%)!&$%(
%%
+
+ *"%&,&&#'#"
The Pleasanton City Council, through adoption of this Management District Plan, has the right,
pursuant to Streets and Highways Code §36651, to identify the body that shall implement the
proposed program, which shall be the Owners’ Association of the TVTMD as defined in Streets and
Highways Code §36614.5. The City Council has determined that the Tri-Valley Convention and
Visitors Bureau (also known as Visit TriValley) will serve as the Owner’s Association for the
TVTMD.
More than one-half of the members of the Visit TriValley Board of Directors shall be
representatives of assessed lodging businesses.
+ %#*"'" #%"( #%&'#!$ "
An Owners' Association is a private entity and may not be considered a public entity for any
purpose, nor may its board members or staff be considered to be public officials for any purpose.
The Owners’ Association is, however, subject to government regulations relating to transparency,
namely the Ralph M. Brown Act and the California Public Records Act. These regulations are
designed to promote public accountability. The Owners’ Association is considered a legislative body
under the Ralph M. Brown Act (Government Code §54950 et seq.). Thus, meetings of the VTV
board and certain committees must be held in compliance with the public notice and other
requirements of the Brown Act. The Owner’s Association is also subject to the record keeping and
disclosure requirements of the California Public Records Act. Accordingly, the Owner’s Association
shall publicly report any action taken and the vote or abstention on that action of each member
present for the action.
+ ""( $#%'
VTV shall present an annual report at the end of each year of operation to the Pleasanton City
Council pursuant to Streets and Highways Code §36650 (see Appendix 1). The annual report will
include:
•
•
•
•
•
•
Any proposed changes in the boundaries of the tourism improvement district or in any
benefit zones or classification of businesses within the district.
The improvements and activities to be provided for that fiscal year.
An estimate of the cost of providing the improvements and the activities for that fiscal year.
The method and basis of levying the assessment in sufficient detail to allow each business
owner to estimate the amount of the assessment to be levied against his or her business for
that fiscal year.
The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
The amount of any contributions to be made from sources other than assessments levied.
%)!&$%(
%&
.-
Property And Business Improvement District Law of 1994
Cal Sts & Hy Code § 36600 (2013)
*** This document is current through the 2014 Supplement ***
(All 2013 legislation)
ß 36600. Citation of part
This part shall be known and may be cited as the "Property and Business Improvement District Law of 1994."
ß 36601. Legislative findings and declarations
The Legislature finds and declares all of the following:
(a) Businesses located and operating within the business districts of this state's communities are economically
disadvantaged, are underutilized, and are unable to attract customers due to inadequate facilities, services, and
activities in the business districts.
(b) It is in the public interest to promote the economic revitalization and physical maintenance of the business
districts of its cities in order to create jobs, attract new businesses, and prevent the erosion of the business districts.
(c) It is of particular local benefit to allow cities to fund business related improvements, maintenance, and
activities through the levy of assessments upon the businesses or real property that benefits from those
improvements.
(d) Assessments levied for the purpose of providing improvements and promoting activities that benefit real
property or businesses are not taxes for the general benefit of a city, but are assessments for the improvements and
activities which confer special benefits upon the real property or businesses for which the improvements and
activities are provided.
ß 36602. Purpose of part
The purpose of this part is to supplement previously enacted provisions of law that authorize cities to levy
assessments within a business improvement area. This part does not affect or limit any other provisions of law
authorizing or providing for the furnishing of improvements or activities or the raising of revenue for these
purposes.
ß 36603. Preemption of authority or charter city to adopt ordinances levying assessments
Nothing in this part is intended to preempt the authority of a charter city to adopt ordinances providing for a
different method of levying assessments for similar or additional purposes from those set forth in this part. A
property and business improvement district created pursuant to this part is expressly exempt from the provisions of
the Special Assessment Investigation, Limitation and Majority Protest Act of 1931 (Division 4 (commencing with
Section 2800)).
ß 36603.5. Part prevails over conflicting provisions
Any provision in this part that conflicts with any other provision of law shall prevail over the other provision of
law.
%)!&$%(
%'
ß 36604. Severability
This part is intended to be construed liberally and, if any provision is held invalid, the remaining provisions
shall remain in full force and effect. Assessments levied under this part are not special taxes.
ß 36605. [Section repealed 2001.]
ß 36606. "Assessment"
"Assessment" means a levy for the purpose of acquiring, constructing, installing, or maintaining improvements
and promoting activities which will benefit the properties or businesses located within a property and business
improvement district.
ß 36607. "Business"
"Business" means all types of businesses and includes financial institutions and professions.
ß 36608. "City"
"City" means a city, county, city and county, or an agency or entity created pursuant to Article 1 (commencing
with Section 6500) of Chapter 5 of Division 7 of Title 1 of the Government Code, the public member agencies of
which includes only cities, counties, or a city and county, or the State of California.
ß 36609. "City council"
"City council" means the city council of a city or the board of supervisors of a county, or the agency,
commission, or board created pursuant to a joint powers agreement and which is a city within the meaning of this
part.
ß 36610. 'Improvement"
"Improvement" means the acquisition, construction, installation, or maintenance of any tangible property with
an estimated useful life of five years or more including, but not limited to, the following:
(a) Parking facilities.
(b) Benches, booths, kiosks, display cases, pedestrian shelters and signs.
(c) Trash receptacles and public restrooms.
(d) Lighting and heating facilities.
(e) Decorations.
(f) Parks.
(g) Fountains.
(h) Planting areas.
(i) Closing, opening, widening, or narrowing of existing streets.
(j) Facilities or equipment, or both, to enhance security of persons and property within the area.
(k) Ramps, sidewalks, plazas, and pedestrian malls.
(l) Rehabilitation or removal of existing structures.
%)!&$%(
%(
ß 36611. "Property and business improvement district"; "District"
"Property and business improvement district," or "district," means a property and business improvement district
established pursuant to this part.
ß 36612. "Property"
"Property" means real property situated within a district.
ß 36613. "Activities"
"Activities" means, but is not limited to, all of the following:
(a) Promotion of public events which benefit businesses or real property in the district.
(b) Furnishing of music in any public place within the district.
(c) Promotion of tourism within the district.
(d) Marketing and economic development, including retail retention and recruitment.
(e) Providing security, sanitation, graffiti removal, street and sidewalk cleaning, and other municipal services
supplemental to those normally provided by the municipality.
(f) Activities which benefit businesses and real property located in the district.
ß 36614. "Management district plan"; "Plan"
"Management district plan" or "plan" means a proposal as defined in Section 36622.
ß 36614.5. "Owners' association"
"Owners' association" means a private nonprofit entity that is under contract with a city to administer or
implement activities and improvements specified in the management district plan. An owners' association may be an
existing nonprofit entity or a newly formed nonprofit entity. An owners' association is a private entity and may not
be considered a public entity for any purpose, nor may its board members or staff be considered to be public
officials for any purpose. Notwithstanding this section, an owners' association shall comply with the Ralph M.
Brown Act (Chapter 9 (commencing with Section 54950) of Part 1 of Division 2 of Title 5 of the Government Code),
at all times when matters within the subject matter of the district are heard, discussed, or deliberated, and with the
California Public Records Act (Chapter 3.5 (commencing with Section 6250) of Division 7 of Title 1 of the
Government Code), for all documents relating to activities of the district.
ß 36615. "Property owner"; "Business owner"; "Owner"
"Property owner" means any person shown as the owner of land on the last equalized assessment roll or
otherwise known to be the owner of land by the city council. "Business owner" means any person recognized by the
city as the owner of the business. "Owner" means either a business owner or a property owner. The city council has
no obligation to obtain other information as to the ownership of land or businesses, and its determination of
ownership shall be final and conclusive for the purposes of this part. Wherever this part requires the signature of the
property owner, the signature of the authorized agent of the property owner shall be sufficient. Wherever this part
requires the signature of the business owner, the signature of the authorized agent of the business owner shall be
sufficient.
%)!&$%(
%)
ß 36616. "Tenant"
"Tenant" means an occupant pursuant to a lease of commercial space or a dwelling unit, other than an owner.
ß 36617. Alternate method of financing certain improvements and activities; Effect on other provisions
This part provides an alternative method of financing certain improvements and activities. The provisions of
this part shall not affect or limit any other provisions of law authorizing or providing for the furnishing of
improvements or activities or the raising of revenue for these purposes. Every improvement area established
pursuant to the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing with Section 36500) of
this division) is valid and effective and is unaffected by this part.
ß 36620. Establishment of property and business improvement district
A property and business improvement district may be established as provided in this chapter.
ß 36620.5. Requirement of consent of city council
A county may not form a district within the territorial jurisdiction of a city without the consent of the city
council of that city. A city may not form a district within the unincorporated territory of a county without the
consent of the board of supervisors of that county. A city may not form a district within the territorial jurisdiction of
another city without the consent of the city council of the other city.
ß 36621. Initiation of proceedings; Petition of property or business owners in proposed district
(a) Upon the submission of a written petition, signed by the property or business owners in the proposed district
who will pay more than 50 percent of the assessments proposed to be levied, the city council may initiate
proceedings to form a district by the adoption of a resolution expressing its intention to form a district. The amount
of assessment attributable to property or a business owned by the same property or business owner that is in excess
of 40 percent of the amount of all assessments proposed to be levied, shall not be included in determining whether
the petition is signed by property or business owners who will pay more than 50 percent of the total amount of
assessments proposed to be levied.
(b) The petition of property or business owners required under subdivision (a) shall include a summary of the
management district plan. That summary shall include all of the following:
(1) A map showing the boundaries of the district.
(2) Information specifying where the complete management district plan can be obtained.
(3) Information specifying that the complete management district plan shall be furnished upon request.
(c) The resolution of intention described in subdivision (a) shall contain all of the following:
(1) A brief description of the proposed activities and improvements, the amount of the proposed assessment, a
statement as to whether the assessment will be levied on property or businesses within the district, a statement as to
whether bonds will be issued, and a description of the exterior boundaries of the proposed district. The descriptions
and statements do not need to be detailed and shall be sufficient if they enable an owner to generally identify the
nature and extent of the improvements and activities and the location and extent of the proposed district.
(2) A time and place for a public hearing on the establishment of the property and business improvement
district and the levy of assessments, which shall be consistent with the requirements of Section 36623.
ß 36622. Contents of management district plan
The management district plan shall contain all of the following:
(a) If the assessment will be levied on property, a map of the district in sufficient detail to locate each parcel of
%)!&$%(
%*
property and, if businesses are to be assessed, each business within the district. If the assessment will be levied on
businesses, a map that identifies the district boundaries in sufficient detail to allow a business owner to reasonably
determine whether a business is located within the district boundaries. If the assessment will be levied on property
and businesses, a map of the district in sufficient detail to locate each parcel of property and to allow a business
owner to reasonably determine whether a business is located within the district boundaries.
(b) The name of the proposed district.
(c) A description of the boundaries of the district, including the boundaries of benefit zones, proposed for
establishment or extension in a manner sufficient to identify the affected lands and businesses included. The
boundaries of a proposed property assessment district shall not overlap with the boundaries of another existing
property assessment district created pursuant to this part. This part does not prohibit the boundaries of a district
created pursuant to this part to overlap with other assessment districts established pursuant to other provisions of
law, including, but not limited to, the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing
with Section 36500)). This part does not prohibit the boundaries of a business assessment district created pursuant to
this part to overlap with another business assessment district created pursuant to this part. This part does not prohibit
the boundaries of a business assessment district created pursuant to this part to overlap with a property assessment
district created pursuant to this part.
(d) The improvements and activities proposed for each year of operation of the district and the maximum cost
thereof. If the improvements and activities proposed for each year of operation are the same, a description of the first
year's proposed improvements and activities and a statement that the same improvements and activities are proposed
for subsequent years shall satisfy the requirements of this subdivision.
(e) The total annual amount proposed to be expended for improvements, maintenance and operations, and debt
service in each year of operation of the district. If the assessment is levied on businesses, this amount may be
estimated based upon the assessment rate. If the total annual amount proposed to be expended in each year of
operation of the district is not significantly different, the amount proposed to be expended in the initial year and a
statement that a similar amount applies to subsequent years shall satisfy the requirements of this subdivision.
(f) The proposed source or sources of financing, including the proposed method and basis of levying the
assessment in sufficient detail to allow each property or business owner to calculate the amount of the assessment to
be levied against his or her property or business. The plan also shall state whether bonds will be issued to finance
improvements.
(g) The time and manner of collecting the assessments.
(h) The specific number of years in which assessments will be levied. In a new district, the maximum number
of years shall be five. Upon renewal, a district shall have a term not to exceed 10 years. Notwithstanding these
limitations, a district created pursuant to this part to finance capital improvements with bonds may levy assessments
until the maximum maturity of the bonds. The management district plan may set forth specific increases in
assessments for each year of operation of the district.
(i) The proposed time for implementation and completion of the management district plan.
(j) Any proposed rules and regulations to be applicable to the district.
(k) A list of the properties or businesses to be assessed, including the assessor's parcel numbers for properties
to be assessed, and a statement of the method or methods by which the expenses of a district will be imposed upon
benefited real property or businesses, in proportion to the benefit received by the property or business, to defray the
cost thereof, including operation and maintenance.
(l) Any other item or matter required to be incorporated therein by the city council.
ß 36623. Procedure to levy assessment
(a) If a city council proposes to levy a new or increased property assessment, the notice and protest and hearing
procedure shall comply with Section 53753 of the Government Code.
(b) If a city council proposes to levy a new or increased business assessment, the notice and protest and hearing
procedure shall comply with Section 54954.6 of the Government Code, except that notice shall be mailed to the
owners of the businesses proposed to be assessed. A protest may be made orally or in writing by any interested
%)!&$%(
%+
person. Every written protest shall be filed with the clerk at or before the time fixed for the public hearing. The city
council may waive any irregularity in the form or content of any written protest. A written protest may be withdrawn
in writing at any time before the conclusion of the public hearing. Each written protest shall contain a description of
the business in which the person subscribing the protest is interested sufficient to identify the business and, if a
person subscribing is not shown on the official records of the city as the owner of the business, the protest shall
contain or be accompanied by written evidence that the person subscribing is the owner of the business or the
authorized representative. A written protest that does not comply with this section shall not be counted in
determining a majority protest. If written protests are received from the owners or authorized representatives of
businesses in the proposed district that will pay 50 percent or more of the assessments proposed to be levied and
protests are not withdrawn so as to reduce the protests to less than 50 percent, no further proceedings to levy the
proposed assessment against such businesses, as contained in the resolution of intention, shall be taken for a period
of one year from the date of the finding of a majority protest by the city council.
(c) If a city council proposes to conduct a single proceeding to levy both a new or increased property
assessment and a new or increased business assessment, the notice and protest and hearing procedure for the
property assessment shall comply with subdivision (a), and the notice and protest and hearing procedure for the
business assessment shall comply with subdivision (b). If a majority protest is received from either the property or
business owners, that respective portion of the assessment shall not be levied. The remaining portion of the
assessment may be levied unless the improvement or other special benefit was proposed to be funded by assessing
both property and business owners.
ß 36624. Changes to proposed assessments
At the conclusion of the public hearing to establish the district, the city council may adopt, revise, change,
reduce, or modify the proposed assessment or the type or types of improvements and activities to be funded with the
revenues from the assessments. Proposed assessments may only be revised by reducing any or all of them. At the
public hearing, the city council may only make changes in, to, or from the boundaries of the proposed property and
business improvement district that will exclude territory that will not benefit from the proposed improvements or
activities. Any modifications, revisions, reductions, or changes to the proposed assessment district shall be reflected
in the notice and map recorded pursuant to Section 36627.
ß 36625. Resolution of formation
(a) If the city council, following the public hearing, decides to establish the proposed property and business
improvement district, the city council shall adopt a resolution of formation that shall contain all of the following:
(1) A brief description of the proposed activities and improvements, the amount of the proposed assessment, a
statement as to whether the assessment will be levied on property, businesses, or both within the district, a statement
about whether bonds will be issued, and a description of the exterior boundaries of the proposed district. The
descriptions and statements do not need to be detailed and shall be sufficient if they enable an owner to generally
identify the nature and extent of the improvements and activities and the location and extent of the proposed district.
(2) The number, date of adoption, and title of the resolution of intention.
(3) The time and place where the public hearing was held concerning the establishment of the district.
(4) A determination regarding any protests received. The city shall not establish the district or levy assessments
if a majority protest was received.
(5) A statement that the properties, businesses, or properties and businesses in the district established by the
resolution shall be subject to any amendments to this part.
(6) A statement that the improvements and activities to be provided in the district will be funded by the levy of
the assessments. The revenue from the levy of assessments within a district shall not be used to provide
improvements or activities outside the district or for any purpose other than the purposes specified in the resolution
of intention, as modified by the city council at the hearing concerning establishment of the district.
(7) A finding that the property or businesses within the area of the property and business improvement district
will be benefited by the improvements and activities funded by the assessments proposed to be levied.
%)!&$%(
%,
(b) The adoption of the resolution of formation and, if required, recordation of the notice and map pursuant to
Section 36627 shall constitute the levy of an assessment in each of the fiscal years referred to in the management
district plan.
ß 36626. Resolution establishing district
If the city council, following the public hearing, desires to establish the proposed property and business
improvement district, and the city council has not made changes pursuant to Section 36624, or has made changes
that do not substantially change the proposed assessment, the city council shall adopt a resolution establishing the
district. The resolution shall contain all of the information specified in paragraphs (1) to (8), inclusive, of
subdivision (b) of Section 36625, but need not contain information about the preliminary resolution if none has been
adopted.
ß 36626.5. [Section repealed 1999.]
ß 36626.6. [Section repealed 1999.]
ß 36626.7. [Section repealed 1999.]
ß 36627. Notice and assessment diagram
Following adoption of the resolution establishing district assessments on properties pursuant to Section 36625
or Section 36626, the clerk of the city shall record a notice and an assessment diagram pursuant to Section 3114. No
other provision of Division 4.5 (commencing with Section 3100) applies to an assessment district created pursuant
to this part.
ß 36628. Establishment of separate benefit zones within district; Categories of businesses
The city council may establish one or more separate benefit zones within the district based upon the degree of
benefit derived from the improvements or activities to be provided within the benefit zone and may impose a
different assessment within each benefit zone. If the assessment is to be levied on businesses, the city council may
also define categories of businesses based upon the degree of benefit that each will derive from the improvements or
activities to be provided within the district and may impose a different assessment or rate of assessment on each
category of business, or on each category of business within each zone.
ß 36628.5. Assessments on businesses or property owners
The city council may levy assessments on businesses or on property owners, or a combination of the two,
pursuant to this part. The city council shall structure the assessments in whatever manner it determines corresponds
with the distribution of benefits from the proposed improvements and activities.
ß 36629. Provisions and procedures applicable to benefit zones and business categories
All provisions of this part applicable to the establishment, modification, or disestablishment of a property and
business improvement district apply to the establishment, modification, or disestablishment of benefit zones or
categories of business. The city council shall, to establish, modify, or disestablish a benefit zone or category of
business, follow the procedure to establish, modify, or disestablish a property and business improvement district.
ß 36630. Expiration of district; Creation of new district
%)!&$%(
%-
If a property and business improvement district expires due to the time limit set pursuant to subdivision (h) of
Section 36622, a new management district plan may be created and a new district established pursuant to this part.
ß 36631. Time and manner of collection of assessments; Delinquent payments
The collection of the assessments levied pursuant to this part shall be made at the time and in the manner set
forth by the city council in the resolution levying the assessment. Assessments levied on real property may be
collected at the same time and in the same manner as for the ad valorem property tax, and may provide for the same
lien priority and penalties for delinquent payment. All delinquent payments for assessments levied pursuant to this
part shall be charged interest and penalties.
ß 36632. Assessments to be based on estimated benefit; Classification of real property and businesses;
Exclusion of residential and agricultural property
(a) The assessments levied on real property pursuant to this part shall be levied on the basis of the estimated
benefit to the real property within the property and business improvement district. The city council may classify
properties for purposes of determining the benefit to property of the improvements and activities provided pursuant
to this part.
(b) Assessments levied on businesses pursuant to this part shall be levied on the basis of the estimated benefit to
the businesses within the property and business improvement district. The city council may classify businesses for
purposes of determining the benefit to the businesses of the improvements and activities provided pursuant to this
part.
(c) Properties zoned solely for residential use, or that are zoned for agricultural use, are conclusively presumed
not to benefit from the improvements and service funded through these assessments, and shall not be subject to any
assessment pursuant to this part.
ß 36633. Time for contesting validity of assessment
The validity of an assessment levied under this part shall not be contested in any action or proceeding unless the
action or proceeding is commenced within 30 days after the resolution levying the assessment is adopted pursuant to
Section 36626. Any appeal from a final judgment in an action or proceeding shall be perfected within 30 days after
the entry of judgment.
ß 36634. Service contracts authorized to establish levels of city services
The city council may execute baseline service contracts that would establish levels of city services that would
continue after a property and business improvement district has been formed.
ß 36635. Request to modify management district plan
The owners' association may, at any time, request that the city council modify the management district plan.
Any modification of the management district plan shall be made pursuant to this chapter.
ß 36636. Modification of plan by resolution after public hearing; Adoption of resolution of intention;
Modification of improvements and activities by adoption of resolution after public hearing
(a) Upon the written request of the owners' association, the city council may modify the management district
plan after conducting one public hearing on the proposed modifications. The city council may modify the
improvements and activities to be funded with the revenue derived from the levy of the assessments by adopting a
resolution determining to make the modifications after holding a public hearing on the proposed modifications. If
the modification includes the levy of a new or increased assessment, the city council shall comply with Section
36623. Notice of all other public meetings and public hearings pursuant to this section shall comply with both of the
following:
%)!&$%(
&$
(1) The resolution of intention shall be published in a newspaper of general circulation in the city once at least
seven days before the public meeting.
(2) A complete copy of the resolution of intention shall be mailed by first class mail, at least 10 days before the
public meeting, to each business owner or property owner affected by the proposed modification.
(b) The city council shall adopt a resolution of intention which states the proposed modification prior to the
public hearing required by this section. The public hearing shall be held not more than 90 days after the adoption of
the resolution of intention.
ß 36637. Reflection of modification in notices recorded and maps
Any subsequent modification of the resolution shall be reflected in subsequent notices and maps recorded
pursuant to Division 4.5 (commencing with Section 3100), in a manner consistent with the provisions of Section
36627.
ß 36640. Bonds authorized; Procedure; Restriction on reduction or termination of assessments
(a) The city council may, by resolution, determine and declare that bonds shall be issued to finance the
estimated cost of some or all of the proposed improvements described in the resolution of formation adopted
pursuant to Section 36625, if the resolution of formation adopted pursuant to that section provides for the issuance
of bonds, under the Improvement Bond Act of 1915 (Division 10 (commencing with Section 8500)) or in
conjunction with Marks-Roos Local Bond Pooling Act of 1985 (Article 4 (commencing with Section 6584) of
Chapter 5 of Division 7 of Title 1 of the Government Code). Either act, as the case may be, shall govern the
proceedings relating to the issuance of bonds, although proceedings under the Bond Act of 1915 may be modified by
the city council as necessary to accommodate assessments levied upon business pursuant to this part.
(b) The resolution adopted pursuant to subdivision (a) shall generally describe the proposed improvements
specified in the resolution of formation adopted pursuant to Section 36625, set forth the estimated cost of those
improvements, specify the number of annual installments and the fiscal years during which they are to be collected.
The amount of debt service to retire the bonds shall not exceed the amount of revenue estimated to be raised from
assessments over 30 years.
(c) Notwithstanding any other provision of this part, assessments levied to pay the principal and interest on any
bond issued pursuant to this section shall not be reduced or terminated if doing so would interfere with the timely
retirement of the debt.
ß 36641. [Section repealed 2001.]
ß 36642. [Section repealed 2001.]
ß 36643. [Section repealed 2001.]
ß 36650. Report by owners' association; Approval or modification by city council
(a) The owners' association shall cause to be prepared a report for each fiscal year, except the first year, for
which assessments are to be levied and collected to pay the costs of the improvements and activities described in the
report. The owners' association's first report shall be due after the first year of operation of the district. The report
may propose changes, including, but not limited to, the boundaries of the property and business improvement district
or any benefit zones within the district, the basis and method of levying the assessments, and any changes in the
classification of property, including any categories of business, if a classification is used.
(b) The report shall be filed with the clerk and shall refer to the property and business improvement district by
name, specify the fiscal year to which the report applies, and, with respect to that fiscal year, shall contain all of the
following information:
(1) Any proposed changes in the boundaries of the property and business improvement district or in any benefit
zones or classification of property or businesses within the district.
%)!&$%(
&%
(2) The improvements and activities to be provided for that fiscal year.
(3) An estimate of the cost of providing the improvements and the activities for that fiscal year.
(4) The method and basis of levying the assessment in sufficient detail to allow each real property or business
owner, as appropriate, to estimate the amount of the assessment to be levied against his or her property or business
for that fiscal year.
(5) The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
(6) The amount of any contributions to be made from sources other than assessments levied pursuant to this
part.
(c) The city council may approve the report as filed by the owners' association or may modify any particular
contained in the report and approve it as modified. Any modification shall be made pursuant to Sections 36635 and
36636.
The city council shall not approve a change in the basis and method of levying assessments that would impair
an authorized or executed contract to be paid from the revenues derived from the levy of assessments, including any
commitment to pay principal and interest on any bonds issued on behalf of the district.
ß 36651. Designation of owners' association to provide improvements and activities
The management district plan may, but is not required to, state that an owners' association will provide the
improvements or activities described in the management district plan. If the management district plan designates an
owners' association, the city shall contract with the designated nonprofit corporation to provide services.
ß 36660. Renewal of district; Transfer or refund of remaining revenues; District term limit
(a) Any district previously established whose term has expired, may be renewed by following the procedures
for establishment as provided in this chapter.
(b) Upon renewal, any remaining revenues derived from the levy of assessments, or any revenues derived from
the sale of assets acquired with the revenues, shall be transferred to the renewed district. If the renewed district
includes additional parcels or businesses not included in the prior district, the remaining revenues shall be spent to
benefit only the parcels or businesses in the prior district. If the renewed district does not include parcels or
businesses included in the prior district, the remaining revenues attributable to these parcels shall be refunded to the
owners of these parcels or businesses.
(c) Upon renewal, a district shall have a term not to exceed 10 years, or, if the district is authorized to issue
bonds, until the maximum maturity of those bonds. There is no requirement that the boundaries, assessments,
improvements, or activities of a renewed district be the same as the original or prior district.
ß 36670. Circumstances permitting disestablishment of district; Procedure
(a) Any district established or extended pursuant to the provisions of this part, where there is no indebtedness,
outstanding and unpaid, incurred to accomplish any of the purposes of the district, may be disestablished by
resolution by the city council in either of the following circumstances:
(1) If the city council finds there has been misappropriation of funds, malfeasance, or a violation of law in
connection with the management of the district, it shall notice a hearing on disestablishment.
(2) During the operation of the district, there shall be a 30-day period each year in which assessees may request
disestablishment of the district. The first such period shall begin one year after the date of establishment of the
district and shall continue for 30 days. The next such 30-day period shall begin two years after the date of the
establishment of the district. Each successive year of operation of the district shall have such a 30-day period. Upon
the written petition of the owners or authorized representatives of real property or the owners or authorized
representatives of businesses in the area who pay 50 percent or more of the assessments levied, the city council shall
pass a resolution of intention to disestablish the district. The city council shall notice a hearing on disestablishment.
(b) The city council shall adopt a resolution of intention to disestablish the district prior to the public hearing
%)!&$%(
&&
required by this section. The resolution shall state the reason for the disestablishment, shall state the time and place
of the public hearing, and shall contain a proposal to dispose of any assets acquired with the revenues of the
assessments levied within the property and business improvement district. The notice of the hearing on
disestablishment required by this section shall be given by mail to the property owner of each parcel or to the owner
of each business subject to assessment in the district, as appropriate. The city shall conduct the public hearing not
less than 30 days after mailing the notice to the property or business owners. The public hearing shall be held not
more than 60 days after the adoption of the resolution of intention.
ß 36671. Refund of remaining revenues upon disestablishment or expiration without renewal of district;
Calculation of refund; Use of outstanding revenue collected after disestablishment of district
(a) Upon the disestablishment or expiration without renewal of a district, any remaining revenues, after all
outstanding debts are paid, derived from the levy of assessments, or derived from the sale of assets acquired with the
revenues, or from bond reserve or construction funds, shall be refunded to the owners of the property or businesses
then located and operating within the district in which assessments were levied by applying the same method and
basis that was used to calculate the assessments levied in the fiscal year in which the district is disestablished or
expires. All outstanding assessment revenue collected after disestablishment shall be spent on improvements and
activities specified in the management district plan.
(b) If the disestablishment occurs before an assessment is levied for the fiscal year, the method and basis that
was used to calculate the assessments levied in the immediate prior fiscal year shall be used to calculate the amount
of any refund.
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EXHIBIT A
District Boundaries
The boundaries of the district shall be those of the cities of Pleasanton, Livermore,
Dublin, and the Town of Danville, and those portions of unincorporated Alameda
and Contra Costa Counties show on the map, which include the communities of
Alamo, Blackhawk, and Sunol, the portion of the counties that lies between the
cities of Pleasanton and Livermore, and that portion of Alameda County which lies
southeast of Interstate 580.
3
RESOLUTION NO. XX- 15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
GRANTING CONSENT TO THE CITY OF PLEASANTON TO RENEW THE TRI-VALLEY
TOURISM MARKETING DISTRICT (TVTMD)
WHEREAS, the City of Pleasanton is beginning the process to renew the Tri-Valley
Tourism Marketing District (TVTMD) pursuant to the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 26600 et seq., to promote tourism
and the lodging businesses in Tri-Valley; and
WHEREAS, the City Council of the City of Pleasanton has requested consent to renew
the TVTMD in the City of Dublin with adoption of Pleasanton City Council Resolution No. 15733, dated February 17, 2015.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Dublin, that:
1. The above recitals are true and correct.
2. The City Council consents to the City of Pleasanton renewing the TVTMD, which
district shall include the City of Dublin.
3. The City Clerk of the City Council is hereby directed to transmit a copy of this
Resolution to the Clerk of the City of Pleasanton City Council.
4. This Resolution is effective upon its adoption.
PASSED, APPROVED AND ADOPTED this 3rd day of March, 2015 by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
___________________________________
Mayor
ATTEST:
_______________________________________
City Clerk
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #800-30
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Caltrans Freeway Ground-Mounted Directional Signs
Prepared by Hazel L. Wetherford, Senior Economic Development Analyst and
Obaid Khan, Transportation & Operations Manager
EXECUTIVE SUMMARY:
Staff is seeking City Council authorization to execute and submit an Encroachment Permit
application to Caltrans to allow for new I-680 and I-580 ground-mounted directional signs to
identify the City of Dublin Downtown, and to remove the existing I-580 Civic Center groundmounted directional sign in accordance with Caltrans standards.
FINANCIAL IMPACT:
The cost to the City is estimated at $4,000 which is included in the FY 2014/15 Economic
Development budget.
RECOMMENDATION:
Staff recommends that the City Council adopt the Resolution Authorizing the Filing of an
Application for a California Department of Transportation Encroachment Permit Application for
New I-680 and I-580 Ground-Mounted Directional Signs to Identify the City of Dublin Downtown,
and to Remove the Existing I-580 Civic Center Ground-Mounted Directional Sign, in accordance
with Caltrans standards.
Reviewed By
Economic Development
Director
Reviewed By
Public Works Director
Reviewed By
Assistant City Manager
DESCRIPTION:
City staff has been working with Caltrans to explore possibilities for new freeway signage on I680 and I-580 to provide better identification of Downtown Dublin.
Staff is currently working with Caltrans on freeway roadside ground-mounted signs to meet their
statewide sign standards while maximizing the permissible size of the signs. The proposed
Page 1 of 2
ITEM NO. 4.9
signs would be approximately 4’-5’ feet in height and 6’-7’ feet in width along the freeway and
prior to exits; however, the exact dimensions will be determined by Caltrans. Both directional
signs will read “Downtown Dublin” (Attachment 2).
Along eastbound I-580, staff is proposing to install a new “Downtown Dublin” directional sign
prior to the San Ramon Rd. / Foothill Rd. exit as the main exit to direct motorists into the
Downtown area. On westbound I-580, an existing Dublin Civic Center sign exists prior to the
Hopyard Rd. / Dougherty Rd. exit which will be removed in order to comply with Caltrans
standards of allowing signs to identify only one destination.
Along southbound I-680, staff is proposing to install a new “Downtown Dublin” directional sign
prior to the Dublin/Oakland exit as the main exit to direct motorists into the Downtown area.
Final location and number of permitted signs will be determined by Caltrans staff after the
encroachment permit is submitted. A map is included (Attachment 3) that identifies the proposed
locations of the signs.
The addition of these new “Downtown Dublin” directional signs should help direct and focus
driver attention to destinations in Dublin.
A resolution by the City Council supporting the installation of signs on interstates to guide
motorists to the City’s Downtown including the legend “Downtown Dublin” are part of the
required Caltrans Encroachment Permit process.
The cost to the City to fabricate and install the two signs is estimated at $4,000.
Staff presented the proposed signage to the Standing Economic Development Committee on
May 12, 2014 and February 23, 2015, and they were supportive of the placement of the signs
and requested that Staff move forward with Caltrans and prepare a report for the full City
Council.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Proposed Resolution Authorizing the Filing of an Application for a
California Department of Transportation Encroachment Permit
Application for New I-680 and I-580 Ground-Mounted Directional
Signs to Identify the City of Dublin Downtown, and to Remove the
Existing I-580 Civic Center Ground-Mounted Directional Sign, in
accordance with Caltrans standards.
2. Sign Design Proposal
3. Sign Location Map
Page 2 of 2
RESOLUTION NO. XX-15
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
AUTHORIZING THE FILING OF AN APPLICATION FOR A CALIFORNIA DEPARTMENT OF
TRANSPORTATION ENCROACHMENT PERMIT APPLICATION FOR NEW I-680 AND I580 GROUND-MOUNTED DIRECTIONAL SIGNS TO IDENTIFY THE CITY OF DUBLIN
DOWNTOWN, AND TO REMOVE THE EXISTING I-580 CIVIC CENTER GROUNDMOUNTED DIRECTIONAL SIGN
WHEREAS, the California Department of Transportation (Caltrans) follows California
Manual on Uniform Traffic Control Devices (MUTCD-CA); and
WHEREAS, the City Council of the City of Dublin in accordance with the MUTCD-CA
desires the placement of new ground-mounted directional signs along I-580 and I-680 in both
directions, to provide better visibility and guide motorists to the Downtown area; and
WHEREAS, the City Council of the City of Dublin designates San Ramon / Foothill Road
exit on eastbound I-580 and Dublin Boulevard Exit on southbound I-680 as the main exits to
direct motorists to Downtown area; and
WHEREAS, the City Council of the City of Dublin approves the legends for the directional
signs on I-580 and I-680 to read “Downtown Dublin” for the City of Dublin downtown area; and
WHEREAS, the City Council of the City of Dublin approves the removal of the existing
westbound I-580 “Dublin Civic Center” sign in order to comply with Caltrans standards of
allowing signs to identify only one destination.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Dublin does
hereby authorize the City Manager to execute and submit an Encroachment Permit application
to Caltrans to allow for the installation of new I-580 and I-680 ground-mounted directional signs
identifying “Downtown Dublin” and remove the existing “Dublin Civic Center” sign.
PASSED, APPROVED AND ADOPTED this 3rd day of March, 2015, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
______________________________
Mayor
ATTEST:
_________________________________
City Clerk
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E
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #420-10/430-10
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Annual Progress Report on the Status of the Dublin General Plan and Housing
Element for Calendar Year 2014
Prepared by Marnie R. Delgado, Senior Planner
EXECUTIVE SUMMARY:
The City Council will review the Annual Progress Report on the Status of the Dublin General
Plan and Housing Element for Calendar Year 2014 in accordance with Government Code
Section 65400(a)(2).
FINANCIAL IMPACT:
No financial impact.
RECOMMENDATION:
Staff recommends that the City Council accept the Annual Progress Report on the Status of the
Dublin General Plan and Housing Element Compliance for Calendar Year 2014; and direct Staff
to forward the Annual Progress Report to the California State Office of Planning and Research
and the California Department of Housing and Community Development.
Submitted By
Community Development Director
Reviewed By
Assistant City Manager
DESCRIPTION:
Local governments are required by Government Code Section 65400(a)(2) to provide an annual
report to their legislative body, the California Office of Planning and Research (OPR) and the
California Department of Housing and Community Development (HCD), that includes the status
of the General Plan and the progress made in implementing the General Plan as well as meeting
its share of regional housing needs.
The Annual Progress Report on the status of the Dublin General Plan and Housing Element
Compliance for Calendar Year 2014 has been prepared in accordance with the Government
Code and is included as Attachment 1 to this Staff Report. The Dublin General Plan groups the
Page 1 of 3
ITEM NO. 4.10
seven (7) State-mandated Elements and the five (5) optional Elements into the following five
Sections:
1) Land Use and Circulation Section:
Land Use Element (State-mandated)
Parks and Open Space Element (State-mandated)
Schools, Public Lands, and Utilities Element (Optional)
Circulation and Scenic Highways Element (State-mandated)
2) Housing Section:
Housing Element (State-mandated)
3) Environmental Resources Management Section:
Conservation Element (State-mandated)
Seismic Safety and Safety Element (State-mandated)
Noise Element (State-mandated)
Water Resources Element (Optional)
Energy Conservation Element (Optional)
4) Community Design and Sustainability Section:
Community Design and Sustainability Element (Optional)
5) Economic Development Section:
Economic Development Element (Optional)
The Annual Progress Report is divided into Sections according to the Elements of the General
Plan. For each Element, a description of actions taken to further the policies of that Element is
included.
Throughout 2014, the City of Dublin continued to implement the goals and policies of the
General Plan as well as work towards meeting the City’s share of the regional housing need.
The Land Use Element was amended four times during the calendar year. The first amendment
was for two development projects, Dublin Ranch Subarea 3 (437 single-family units) and The
Groves Lot 3 (122 townhomes). The second amendment adopted the Dublin Open Space
Initiative. The third amendment to the Land Use Element included the Heritage Park
development project (54 single-family units) and increasing the development potential in the
Downtown Dublin Specific Plan area by 1,200 residential units. The fourth amendment included
two development projects, Dublin Transit Center Site A-1 (52 townhomes) and Tassajara
Highlands (48 single-family units) as well as new policies related to the Airport Land Use
Compatibility Plan (ALUCP) for the Livermore Municipal Airport. Additional details on these
amendments can be found in Attachment 1.
Amendments to other Elements of the General Plan during Calendar Year 2014 included
amending the Parks and Open Space Element, the Circulation and Scenic Highways Element,
and the Community Design and Sustainability Element, all in conjunction with the Dublin Bicycle
and Pedestrian Master Plan. Amendments to the Seismic Safety and Safety Element and the
Noise Element were also adopted in conjunction with the Airport Land Use Compatibility Plan
(ALUCP) for the Livermore Municipal Airport. The Housing Element was updated for the 2015Page 2 of 3
2023 planning period in accordance with State-law. The City also adopted a new Energy
Conservation Element.
GENERAL PLAN AMENDMENT STUDY STATUS REPORT:
The Planning Division is currently processing five (5) potential General Plan Amendments which
includes the City-initiated Amendment associated with a Jordan Ranch school site. The General
Plan Amendment Status Report is included as Attachment 2.
ENVIRONMENTAL REVIEW:
Pursuant to the California Environmental Quality Act (CEQA) basic data collection strictly for
information gathering purposes which does not result in a serious or major disturbance to an
environmental resource is Categorically Exempt under Section 15306, Class 6 (Information
Collection).
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The Annual Progress Report on the Dublin General Plan and Housing Element is a progress
report to the State on the status of implementing the General Plan and Housing Element. The
Progress Report is not subject to a public hearing; therefore, a public notice is not required.
Public outreach is also not required as the progress report does not change any of the guiding
policies or programs in the General Plan. A copy of this Staff Report has been posted to the
City’s website and following the City Council’s acceptance of the Annual Progress Report, Staff
will also post the Report to the City’s website.
ATTACHMENT:
1. Annual Progress Report, Dublin General Plan and Housing Element,
Calendar Year 2014
2. General Plan Amendment Study Status Report
Page 3 of 3
Annual Progress Report
on the
Dublin General Plan and Housing Element
Reporting Period:
Calendar Year 2014
INTRODUCTION
Government Code Section 65400(a)(2) requires planning agencies to provide an annual report
to their legislative body, the Office of Planning and Research (OPR) and the Department of
Housing and Community Development (HCD) on the status of their General Plan and their
progress in its implementation. The report must detail the progress in meeting the jurisdiction’s
share of the regional housing need and address efforts by the local agency towards removing
governmental constraints to the maintenance, improvement, and development of housing. The
City of Dublin’s Annual Report was presented to the City Council on March 3, 2015.
The purpose for the Annual Progress Report is to: assess how the General Plan is being
implemented in accordance with adopted goals, policies and implementation measures; identify
any necessary adjustments or modifications to the General Plan as a means to improve local
implementation; provide a clear correlation between land use decisions that have been made
during the 12-month reporting period and the goals, policies and implementation measures
contained in the General Plan; and, provide information regarding local agency progress in
meeting its share of regional housing needs.
The Dublin General Plan was adopted on February 11, 1985, three years following the City’s
incorporation in 1982. The General Plan contains the seven State-required elements which are
Land Use, Circulation, Housing, Conservation, Open Space, Noise and Safety. The State allows
the combining of elements or the addition of new elements as long as the required seven
elements are present in some fashion. The Dublin General Plan contains the following twelve
(12) Elements:
Land Use Element
Parks and Open Space Element
Schools, Public Lands, and Utilities
Element
Circulation and Scenic Highways
Element
Housing Element
Conservation Element
Seismic Safety and Safety Element
Noise Element
Community Design & Sustainability
Element
Economic Development Element
Water Resources Element
Energy Conservation Element
Local governments are required to keep their General Plans current and internally consistent.
There is no specific requirement that a local government update its General Plan on any
particular timeline, with the exception of the Housing Element, which is required to be updated
as prescribed by State Law. The Dublin Housing Element was last updated and certified by the
State Department of Housing and Community Development on January 21, 2015 for the 20152023 planning period.
The City of Dublin continues to actively implement the policies of the General Plan including the
goals, policies and programs of the Housing Element. The following represents the progress the
City has made towards implementing the General Plan and Housing Element during the
Calendar Year 2014 reporting period. The information to follow is organized to correspond with
the elements of the Dublin General Plan.
2 of 26
LAND USE ELEMENT
AMENDMENTS
State Law limits the number of times the Land Use Element can be amended to a maximum of
four per calendar year. The Land Use Element of the Dublin General Plan was amended four (4)
times during Calendar Year 2014 as follows:
Land Use Amendment No. 1: On February 18, 2014, the City Council adopted
Resolution 19-14 approving amendments to the Land Use Element for the Dublin Ranch
Subarea 3 and The Groves Lot 3 residential projects.
Dublin Ranch Subarea 3: The Subarea 3 amendment reallocated existing
Medium-High Density and Medium Density Residential land uses; reduced and
changed an Open Space designation to Rural-Residential/Agricultural; and,
increased the Stream Corridor designation, on approximately 64 acres within the
Eastern Dublin Specific Plan area. The project proposes up to 437 single family
residential units.
The Groves Lot 3: The Lot 3 amendment changed an existing High Density
Residential land use to Medium-High Density Residential on approximately 6.6
acres of land in the Eastern Dublin Specific Plan area. The project proposes up to
122 townhomes.
Land Use Amendment No. 2: On June, 3, 2014, the City Council adopted the Dublin
Open Space Initiative. The Initiative protects the open spaces and agriculture of the
Western Extended Planning Area (outside of the existing Urban Limit Line) and
establishes a new Urban Limit Line along the eastern City limits to protect the open
spaces and agriculture of the Doolan and Collier Canyons area.
Land Use Amendment No. 3: On July 15, 2014, the City Council adopted Resolution
129-14 approving amendments to the Land Use Element for the Heritage Park residential
project and for the Downtown Dublin Specific Plan.
Heritage Park: The Heritage Park amendment changed an existing Retail/Office
land use to Medium Density Residential on approximately 5.94 acres of land in the
Dublin Village Historic Area Specific Plan area. The project proposes up to 54
small lot single family residential units and a 14,000 square foot office building on
a total of 6.6 acres.
Downtown Dublin Specific Plan (DDSP): The DDSP amendment increased the
number of residential units by 1,200; reduced the non-residential square footage
by 773,000 square feet; created minimum density thresholds for the TransitOriented and Retail Districts within the Specific Plan area; and, restricts
development west of San Ramon Road within the Retail District. The Specific Plan
area is approximately 284 acres.
Land Use Amendment No. 4: On September 16, 2014, the City Council adopted
Resolution 159-14 approving amendments to the Land Use Element for the Dublin
3 of 26
Transit Center Site A-1 and Tassajara Highlands residential projects and for the update
to the Airport Land Use Compatibility Plan.
Dublin Transit Center Site A-1: The Site A-1 amendment changed the existing
High Density Residential land use to Medium-High Density Residential on
approximately 2.86 acres of land in the Eastern Dublin Specific Plan area. The
project proposes up to 52 townhomes.
Tassajara Highlands: The Tassajara Highlands amendment changed the existing
land use designations of Medium-High Density Residential, Medium Density
Residential and Neighborhood Commercial to a combination of Medium Density
Residential and Open Space on approximately 11.11 acres of land within the
Eastern Dublin Specific Plan area. The project proposes up to 48 single family
detached residential units.
Airport Land Use Compatibility Plan (ALUCP): The ALUCP amendment
incorporated policies to establish consistency between the Dublin General Plan
and the land use compatibility plan for the Livermore Municipal Airport. The Dublin
General Plan Land Use Map (Figure 1-1) was also amended to include the Airport
Influence Area, Airport Protection Area and Safety Zone 6.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE LAND USE ELEMENT
Residential Land Use
During the Calendar Year 2014, the following residential projects were either under review,
approved and/or under construction in furtherance of the guiding policies of the Land Use
Element for residential land use:
x
Fallon Village: The Fallon Village project includes the future development of up to 3,108
residential units at various densities; up to 2.5 million square feet of commercial, office,
light industrial and mixed use development; two elementary school sites; parks; utility
extensions; and, open space. The project area includes 1,134 acres of land within the
Eastern Dublin Specific Plan Area and consists of various parcels with different
ownership interests.
Positano: A Vesting Tentative Map (Braddock & Logan) was approved in 2005 to
subdivide 488 acres into 1,043 low density single family residential units within a
portion of Fallon Village now known as Positano. A Site Development Review for
the first 247 lots (Salerno and Cantara neighborhoods) was approved in 2007 and
construction of the homes is complete. The following additional neighborhoods
have been approved within Positano:
Cortona: D.R. Horton received Site Development Review approval from the
Planning Commission on August 4, 2010 for 68 single family detached
homes. Construction of the units was completed in 2013.
Biella: Braddock and Logan received Site Development Review approval
from the Planning Commission on October 12, 2010 for 101 single family
detached homes. Construction of the units was completed in 2013.
4 of 26
Calabria: K. Hovnanian Homes received Site Development Review
approval by the Planning Commission on October 11, 2011 for 88 single
family homes on 5,000 square foot lots. Construction was nearing
completion in December 2014.
Cortona II: D.R. Horton received Site Development Review approval by the
Planning Commission on October 11, 2011 for 70 single family homes on
6,000 square foot lots. Construction of the units was completed in 2013.
Calarosa: Braddock and Logan received Site Development Review
approval by the Planning Commission on November 8, 2011 for 71 single
family detached homes on 4,000 square foot lots. Construction of the units
was completed in 2013.
Livorno: K. Hovnanian Homes received Site Development Review approval
from the Planning Commission on September 14, 2012 for 69 single family
detached homes. Construction of the units was completed in 2013.
Fallon Ridge (formerly Calarosa II): Braddock and Logan received Site
Development Review approval by the Planning Commission on December
11, 2012 for 98 single family detached homes on 4,000 square foot lots.
The project has been sold to KB Home and is currently under construction.
Veneto: D.R. Horton received Site Development Review approval by the
Planning Commission on January 22, 2013 for 134 single family homes.
Construction is currently underway.
The Heights at Positano: KB Homes received Site Development Review
approval by the Planning Commission on May 28, 2013 for 84 single family
homes. Construction is currently underway.
Jordan Ranch: Jordan Ranch, also a portion of Fallon Village, was approved by
the City Council on June 22, 2010 and amended on June 19, 2012. The project
will provide up to 963 residential units and up to 5,000 square feet of retail
commercial uses. Residential product types include single family detached; cluster
homes; small lot alley homes; townhomes; and, mixed use.
Winwood: Brookfield Homes received Site Development Review approval
by the Planning Commission on December 13, 2011 for 81 single family
homes with a minimum lot size of 4,000 square feet. The project was
nearing completion in December 2014.
Mariposa: Brookfield Homes received Site Development Review approval
by the Planning Commission on December 13, 2011 for 85 single family
homes with a minimum lot size of 5,200 square feet. The project completed
construction in February 2014.
5 of 26
Altmore (Neighborhood 2): Toll Brothers is developing 107 single family
homes with a minimum lot size of 3,600 square feet. The project is currently
under construction.
Capri (Neighborhood 3): Brookfield Homes is developing 94 single family
homes with a minimum lot size of 2,900 square feet. The project is currently
under construction.
Trio (Neighborhood 4): Brookfield Homes is developing 126 townhomes on
approximately 7 acres. The project is currently under construction.
Kingswood (Neighborhood 6): Landsea is developing 109 town homes on
approximately 6 acres. The project is currently under construction.
x
Dublin Ranch Area F West and East (‘Sorrento’): The Dublin Ranch Area F West and
East will provide up to 999 medium density residential units with a variety of housing
types within 11 distinct neighborhoods.
Area F West (Neighborhoods 1-5): The Dublin Ranch Area F West project
completed construction in 2013. There are a total of 5 neighborhoods comprised of
418 single family attached units and detached units. The project also includes a
neighborhood square and private recreation complex both of which are
constructed and available for use.
Milano (Neighborhood 1): 75 single family detached cluster units by Toll
Brothers. Construction of the units was completed in 2012.
Trevi (Neighborhood 2): 117 condominium units, both flats and townhome
style around a motor court, by Toll Brothers. Construction of the units was
completed in 2013.
Firenze (Neighborhood 3): 66 condominium units, both flats and multi-story
townhouses, by Toll Brothers. Construction of the units was completed in
2012.
Siena (Neighborhood 4): 64 condominium units, both flats and townhouse
style, by Toll Brothers. Construction of the units was completed in 2012.
Amalfi (Neighborhood 5): 96 condominium units in a multi-story podium
structure by Toll Brothers. Construction of the units was completed in 2012.
Area F East (Neighborhoods 6-11): The Dublin Ranch Area F East project is
currently under construction. There are a total of 6 neighborhoods comprised of
581 single family detached units with small yards. The project also includes a 5
acre neighborhood park, private recreation complex and 10 acre elementary
school site.
Piazza (Neighborhood 6): 102 single family detached condominiums by
Standard Pacific. Construction of the units was completed in August 2014.
6 of 26
(Neighborhood 7): 95 single family detached condos. The project was
nearing completion in December 2014.
Arrivare North & South (Neighborhood 8): 138 single family detached
condominiums by D.R. Horton. Construction of the units was completed in
2013.
Ravello (Neighborhood 9): 68 single family attached townhouses by Shea
Homes. The project was nearing completion in December 2014.
La Solara (Neighborhood 10): 112 single family detached homes by Taylor
Morrison. Construction of the units was completed in August 2014.
Castello (Neighborhood 11): 66 single family detached homes by Standard
Pacific. Construction of the units was completed in May 2014.
x
Schaefer Ranch: The project includes 406 single-family detached residential units in five
distinct neighborhoods. As part of the project, Dublin Boulevard was extended, new trails
were constructed and a new East Bay Regional Park District staging area including a
parking lot, trailer parking area, restroom, maintenance building and associated
landscaping was constructed.
The Summit @ Schaefer Ranch: In 2012, 66 lots in Neighborhood C were sold
by Discovery Builders to Standard Pacific. Construction of the units was completed
in April 2014.
Schaefer Ranch South (Orchid @ Schaefer Ranch): In December 2008, the
City Council approved a General Plan Amendment for Schaefer Ranch South to
replace 12 estate lots and a 5.69-acre commercial site in the original Schaefer
Ranch project with up to 140 single-family detached homes. On June 12, 2012
Discovery Builders obtained a Site Development Review approval by the Planning
Commission for the project now known as Orchid @ Schaefer Ranch. The project
is currently under construction.
x
Arroyo Vista/Emerald Vista: In September 2009, the Dublin City Council approved a
General Plan Amendment, Planned Development Rezone with a Stage 1 and Stage 2
Development Plan, Tentative Map, Site Development Review and associated
environmental review for a new mixed income project at Arroyo Vista. The project
included demolishing 150 existing affordable housing units (which took place in 2011)
and the construction of 378 new, market rate and affordable, housing units.
KB Home: KB Home obtained building permits in October 2011 to construct 198
units (128 for sale townhomes and 70 single family homes). Construction of the
units was completed in March 2014.
Eden Housing: Eden Housing obtained building permits in May 2011 to construct
180 units including the Wexford Way Family Apartments (130 affordable family
apartment units) and the Carlow Court Senior Housing (50 affordable senior
apartment units. Construction of the units was completed in 2013.
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x
Chateau @ Fallon Crossing: In June 2006, the City Council adopted an Ordinance to
pre-zone the Mission Peak/Fallon Crossing (Standard Pacific Homes) project. The project
was annexed to the City in September 2006 and includes 106 single family residential
units (8 duets and 98 single-family homes) on 67 acres of land. The project was
approved by the City Council in December 2007. On November 8, 2011 the Planning
Commission approved a revised Site Development Review for the 98 single family
homes. The project was nearing completion in December 2014.
x
Moller Ranch/Casamira Valley: On December 18, 2012, the City Council approved a
General Plan Amendment, Eastern Dublin Specific Plan Amendment, Planned
Development rezone with a Stage 1 and Stage 2 Development Plan for the 226.3 acre
Moller Ranch project. The project will provide 370 single family detached homes on 80
acres; 137 acres have been designated Rural Residential/Agricultural. The next step in
the development process is for the Applicant to submit a Site Development Review
application for the architecture of the homes. Construction is scheduled to commence on
back bone infrastructure and the culvert under Tassajara Road in Spring of 2015.
x
Dublin Transit Center: The Dublin Transit Center project includes up to 1,800 highdensity residential units adjacent to the Dublin/Pleasanton BART Station. The following
projects have been constructed and are currently occupied:
Camellia Place (EAH, Inc.): 112 affordable apartment units
Avalon @ Dublin Station (Avalon Bay Communities): 305 apartment units with
10% moderate income units
Élan @ Dublin Station (D.R. Horton): 257 condominium units with 10% moderate
income units
The following projects have been approved and are under construction:
Avalon II @ Dublin Station (Avalon Bay Communities): On May 17, 2011 the City
Council approved a Site Development Review and Vesting Tentative Tract Map
for Dublin Transit Center Site C. The project includes 505 apartment units with
10% moderate income units. The project is currently under construction with
completion estimated in Fall 2016.
Esprit @ Dublin Station (D.R. Horton): In October 2010 the City Council
approved a Planned Development Rezone with a related Stage 1 Development
Plan Amendment, Stage 2 Development Plan, and an Amendment to the
Development Agreement for the Dublin Transit Center Site E-1. The Planned
Development Rezone allowed the development of either a 105-unit condominium
project with 15,000 square feet of ground floor retail (previously approved in 2006)
or a 105-unit townhome project. In 2013 the developer, D.R. Horton, elected to
proceed with the 105-unit townhome project. The project is currently under
construction with completion estimated in Spring 2015.
The following project has been approved:
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Site A-1 (Pulte Homes): On September 16, 2014, the City Council approved a
General Plan and Eastern Dublin Specific Plan Amendment, Stage 1 and Stage 2
Development Plan, Site Development Review and Vesting Tentative Tract Map for
Site A-1 at the Dublin Transit Center. The 2.86 acre site is proposed for
development of 52 three-story townhomes.
x
Dublin Ranch West: The Dublin Ranch West (commonly referred to as Wallis) project
includes the development of a variety of housing types and residential densities including
low, medium and medium-high on 189 acres of land. A 1.9 acre Semi-Public site is also
encompassed in the overall project site. The project has been approved and will provide
806 housing units. Development will occur on approximately 85.6 acres of the site, with
the remaining site area devoted to permanent open space. There are 8 individual
residential neighborhoods; 6 for single-family detached living and 2 for townhomes.
Additionally, there will be a 7.9-acre City park and a private community recreation center.
The historic Antone School is proposed to be relocated and enhanced near the entrance
to the developed portion of the property. Phase 1 construction of the vehicular and
pedestrian bridges that cross Tassajara Creek has been completed. In 2011, portions of
the backbone infrastructure were constructed. Grading is currently underway with
backbone infrastructure scheduled to be installed beginning in the Spring of 2015.
Residential development is scheduled to begin construction in the Spring of 2016.
x
Tralee Village: The Tralee Village project is a mixed-use project containing medium-high
density residential and retail/commercial uses. The project includes 130 apartment units
which completed construction in 2012 and 35,000 square feet of ground floor commercial
uses which are substantially occupied with a variety of commercial uses including a
financial institution, restaurants, and personal service uses. The project also includes 103
for-sale townhomes which were in a state of partial construction in 2012. On March 13,
2012 the Planning Commission approved a Site Development Review for the remaining
53 townhouse units. Construction of the units was completed in September 2014.
x
Silvera Ranch: The Silvera Ranch project (formerly by Pinn Brothers Fine Homes) is
under construction and includes 254 residential units on 105 acres of land. The four
phase development contains a mix of housing types, including single-family estate-size
units, smaller lot single-family cluster homes and multi-family condominiums.
Phases 1 and 2 consisting of 108 single family cluster homes have been
completed and are occupied.
Phase 3 consisting of 102 multi-family condominiums is partially built and
occupied; portions of Phase 3 remain unconstructed. In 2013, the project was
purchased by Nuvera Homes and the remaining 53 units are currently under
construction.
Phase 4 (Belle Monte) consisting of 44 single family detached homes was
approved by the Planning Commission on February 7, 2011; construction was
completed by KB Home in 2012.
In 2012, the City Council approved a General Plan Amendment, Eastern Dublin
Specific Plan Amendment, and Planned Development rezone including a Stage 1
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and 2 Development Plan to change the land use designation of a .95 acre site
within Phase 4 from Rural Residential/Agricultural to Low Density Residential for
the construction of 4 single family homes. Construction of the units was completed
in 2013.
x
AMB/Prologis: A Development Agreement that vested the 2004 project approvals
expired in 2014. Throughout the last year, the site was being actively marketed and a
development partner is being sought to facilitate development of the site.
x
Camp Parks Real Property Exchange (Dublin Crossing): In November 2013, the City
Council approved a General Plan Amendment, Specific Plan, Rezoning, Development
Agreement, and certified an Environmental Impact Report for the Dublin Crossing project.
The project entitlements allow for the future development of up to 1,995 residential units,
up to 200,000 square feet of commercial uses, an elementary school site, 35 areas of
public parks, and associated infrastructure to serve the community. Construction on the
first phase of the development is expected to start in 2015.
x
Dublin Ranch North: In December 2009, the City Council approved a General Plan
Amendment, Specific Plan Amendment, Planned Development Zoning, Tentative Map
and associated environmental review to change the land use designation of the site from
Low Density Residential and Rural Residential /Agricultural to Estate Residential and
Open Space. A hearing was held before the Alameda County Local Agency Formation
Commission (LAFCO) in March 2010 and the project site was annexed into the City of
Dublin. A grading permit was issued for the project in July 2012. The next step in the
development process is for the Applicant to submit a Site Development Review
application for the architecture of the four custom homes.
x
Crown Chevy Redevelopment Site: In March 2013, the Planning Commission approved
a Site Development Review application to construct 314 high-density residential units and
17,000 square feet of commercial uses on 4.74 acres and 72 high-density residential
units on an adjacent 1.37 acre parcel. In 2014, the site was acquired by a different
developer, who is proceeding with plans to construct the approved project. It is expected
that building permits will be issued for both projects in 2015.
x
8010 Holanda Lane: In August 2013 the Community Development Director approved a
new two-story Single Family Dwelling at 8010 Holanda Lane near Dublin Elementary
School. The original home was completely destroyed by fire several years ago, and the
new property owner completed construction of the approved 2,815 square foot home in
May 2014.
x
Dublin Ranch Subarea 3 (Lennar Homes): On June 3, 2014, the City Council approved
a General Plan and Eastern Dublin Specific Plan Amendment, a Stage 1 and Stage 2
Development Plan, a Site Development Review, a Vesting Tentative Tract Map and a
Development Agreement for the development of 447 residential units on 64 acres of land
bounded by Central Parkway to the North, Dublin Boulevard to the South, Fallon Road to
the East and Lockhart Street to the West. Approximately 51 acres of the site will be
developed under two General Plan land use designations: Medium Density Residential
and Medium-High Density Residential. The project proposes 330 medium density single
family detached units (under the Medium Density designation) and 107 townhouse units
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(under the Medium-High Density designation) for a total fop 447 units. The project also
includes a 2.0 acre Neighborhood Park and a 2.0 acre enhanced stream corridor. The
site is currently being graded and backbone infrastructure is being installed. Residential
construction is scheduled to start in the northeast corner of the property in Spring 2016.
x
Dublin Ranch Lot 3 (formerly Fairway Ranch/The Groves) (Lennar Homes): On March
4, 2014, the City Council approved a General Plan and Eastern Dublin Specific Plan
Amendment, a Stage 1 and Stage 2 Development Plan, a Site Development Review and
a Vesting Tentative Tract Map for a 6.36 acre site for the development of 122 unit
townhouse units.
x
Terrace Ridge (Nielsen Property) (William Lyon Homes): On June 10, 2014, the
Planning Commission approved a Site Development Review permit for the development
of 36 single family homes on a ten acre site. The Planned Development Zoning and
environmental document were approved in 2010. Grading on the site has begun and
homes should be under construction before Summer 2015.
x
Tassajara Highlands (Fredrich/Vargas) (Tim Lewis Communities): On August 19, 2014,
the City Council approved a General Plan and Eastern Dublin Specific Plan Amendment,
a Stage 1 and Stage 2 Development Plan, a Site Development Review and a Vesting
Tentative Tract Map for a 12.93 acre site. The project includes the development of 48
Single Family detached residences and 3.06 acres of Open Space. The project is
expected to begin grading and construction of infrastructure in the Spring of 2015.
x
Heritage Park (Challenge Dairy) (Pulte Homes): On July 15, 2014, the City Council
approved a General Plan and Dublin Village Historic Area Specific Plan Amendment,
Stage 1 and Stage 2 Development Plan, Site Development Review and Vesting Tentative
Tract Map for the redevelopment of an existing commercial office complex with 54 single
Family detached units and a 14,000 square foot office building. Demolition and grading
have begun and models homes are scheduled to open in the Fall of 2015.
Commercial and Industrial Land Use
During the Calendar Year 2014 reporting period, the following commercial and industrial
projects were either under review, approved and/or under construction in furtherance of the
guiding policies of the Land Use Element for Commercial and Industrial land use:
x
Fallon Gateway: Fallon Gateway is a 34 acre commercial shopping center located at the
southwest corner of Fallon Road and Dublin Boulevard within the Eastern Dublin Specific
Plan Area. The project was approved in June 2009 and includes 379,000 square feet of
retail commercial development. Subsequently in May 2010, the Community Development
Director approved minor revisions to the Site Development Review permit. There are 5
major tenant stores and 13 smaller commercial buildings which are planned to be
constructed in four phases. The first three phases of development include approximately
311,000 square feet, 4 major tenants and 6 smaller shop buildings. On-site amenities
include outdoor seating areas, pedestrian paseos and unique paving, landscaping and
lighting elements.
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Phase 1 of the project has been completed. The center’s anchor tenant, Target,
opened in October 2011.
On September 27, 2011 the Planning Commission approved a Site Development
Review for BJ’s Brew house, an 8,736 square foot restaurant and brew house.
Construction is complete and BJ’s is open for business.
In September 2012, a Site Development Review was approved by the Community
Development Director for Dick’s Sporting Goods, a 55,000 square foot sporting
goods store. Construction is complete and Dick’s is open for business.
On August 13, 2013 the Planning Commission approved a Conditional Use Permit
and Site Development Review for a 6,504 square foot building (Shops 7) which will
also include drive-thru. Construction completed in 2014.
On August 13, 2013 the Planning Commission approved a Conditional Use Permit
and Site Development Review for a new service station, 2,520 square foot minimart and 1,050 square foot carwash. The new Chevron station is currently under
construction with an estimated completion date of early 2015.
On July 22, 2014 the Planning Commission approved a Conditional Use Permit to
amend the Planned Development Zoning Stage 2 Development Plan to modify the
site plan for Phase 4 and, a Site Development Review Permit to allow the
construction of Pads 2 and 3 and Shops 1-4 totaling 42,160 square feet of
development on approximately 4.22 acres and a Vesting Tentative Parcel Map to
create 11 parcels at the Fallon Gateway retail center. The project is currently in
Building Plan Check review.
x
Dublin Buick/GMC: In April 2012, the Planning Commission approved a Site
Development Review for façade modifications to the Buick/GMC showroom building to
enhance the appearance of the dealership. The project was completed in April 2014.
In November 2013, the Planning Commission approved a Conditional Use Permit and
Site Development Review for the construction and operation of a carwash. The project
was completed in July 2014.
x
Dublin Toyota: In March 2014 the Planning Commission approved a Site Development
Review for modifications to enhance the appearance of the existing Dublin Toyota sales
and service buildings, and to improve the operations of the service department. The first
phase of the project, an illuminated entry portal feature, is presently under construction.
x
Dublin Preschool: In October 2012, the City Council approved a Conditional Use Permit
and Site Development Review for the construction of a new 3,284 square foot day care
center for up to 60 children within the Village Parkway District of the Downtown Dublin
Specific Plan area. The project is currently under construction.
x
Amador Crossings: In November 2012, the Planning Commission approved a Site
Development Review for the construction of a 4,500 square foot commercial pad building
within a portion of the Amador Crossings shopping center within the Retail District of the
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Downtown Dublin Specific Plan area. Construction of the project began in September
2013 and was completed in January 2014.
x
Fountainhead Montessori: In December 2012, the Planning Commission approved a
Conditional Use Permit to allow the expansion of Fountainhead Montessori School for the
operation of a Day Care Center and Community Facility (Elementary School) with up to
381 children and a Site Development Review Permit for façade modifications to three
existing office buildings and associated site improvements. The project will be
constructed in phases. The Applicant has begun the first phase of construction which
includes interior building improvements and an outdoor play area/garden.
x
Lazy Dog Restaurant and Café: In January 2014, the Planning Commission approved a
Site Development Review for a new 7,755 square foot restaurant with a 1,159 square
foot outdoor dining patio at Hacienda Crossings. The project is located on the former
Macaroni Grill site which was demolished as part of the project. Construction of the
project was completed in October 2014.
x
Persimmon Place (The Village at Dublin): In December 2013, the City Council
approved a General Plan and Eastern Dublin Specific Plan Amendment, Planned
Development Rezoning, and certified a Supplemental Environmental Impact Report
(SEIR) for The Village at Dublin retail center. The project also received Site Development
Review and Vesting Tentative Map approval for the construction of a 154,000 square foot
commercial shopping center. Construction on the project began in Spring 2014 and is
expected to be open to the public in Summer 2015.
x
Dublin Valero Service Station: In April 2013, the Planning Commission approved a
Conditional Use Permit and Site Development Review for a 1,545 square foot expansion
of the existing mini-mart and the construction of a new carwash. The project is currently
in building plan check review.
x
Car West Auto Body: In April 2013, the Planning Commission approved a Minor Use
Permit and Site Development Review for a new auto body repair business, façade
modifications and site improvements at 6080 Dublin Boulevard, the site of the former
Kassabian Motors vintage auto dealership. Construction of the project was completed in
August 2014 and the auto body repair business immediately began operations.
x
Rahma Mediterranean Market & Cuisine: In November 2013, the Community
Development Director approved a Site Development Review for an extensive remodel of
the building at 7111 Village Parkway, the former Hunan House restaurant. The
remodeled building will be a 4,762 square foot restaurant and market occupied by Rahma
Mediterranean Market & Cuisine, which will relocate from its existing space in the Dublin
Crossroads shopping center. The project is currently in building plan check review.
x
Challenge Dairy Headquarters: On July 15, 2014, the City Council approved a General
Plan and Dublin Village Historic Area Specific Plan Amendment, Stage 1 and 2
Development Plan, Site Development Review and Vesting Tentative Tract Map for the
construction of a 14,000 square foot commercial office building which will be the future
corporate home for Challenge Dairy. The site is currently being graded and construction
scheduled to commence in the Spring of 2015. Upon completion of construction of the
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commercial office building, Challenge Dairy will move from their current location into the
new building and the existing office building will be demolished to allow for the
construction of 54 single family residences being developed by Pulte Homes (see
“Heritage Park” project above).
PARKS AND OPEN SPACE ELEMENT
AMENDMENTS
The Parks and Open Space Element was amended once during Calendar Year 2014 in
conjunction with Dublin Bicycle and Pedestrian Master Plan. The amendment included revising
Figure 3-1 (Parks and Open Space) to reflect existing and proposed bike lanes and trails
consistent with the Master Plan.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE PARKS AND OPEN SPACE
ELEMENT
x
Emerald Glen Park Recreation and Aquatic Complex: The City continued the planning
and design for the Emerald Glen Park Recreation and Aquatic Complex, a 51,000 square
foot facility including one indoor and two outdoor swimming pools, a waterslide tower, a
gymnasium, fitness center, game room/teen center, group exercise/dance studio, special
events room, locker rooms, and administrative offices. The design and construction
documents have been completed for Phase 1 of the project which includes a 31,000
square feet of indoor space, all of the aquatics amenities, a fitness center and the locker
rooms and administrative spaces.
x
Fallon Sports Park, Phase II Design: The design and construction documents for
Phase II of the park were completed in late 2014.. Amenities will include a lighted 90-foot
baseball diamond; two lighted synthetic turf soccer fields; adventure playground; group
picnic area; four lighted bocce ball courts; restroom and concession building and related
parking and pedestrian circulation improvements.
x
Positano Hills Neighborhood Park: Enhancement of the 4.6-acre Positano Hills Park
playground was completed in November 2014 and includes an expanded play area and
additional landscaping. Construction of Positano Hills Park was completed in 2012 and
enhancements began in 2013. The park is located in the Positano development in the
Eastern Dublin Specific Plan area.
x
Passatempo Park, Sorrento East: Construction was completed for this neighborhood
park, which includes 5.1-acres in the Sorrento East development in the Eastern Extended
Planning Area. Construction of the park began in 2013 and features include an interactive
sundial and small vineyard.
x
Shannon Park Water Play Area: Construction was completed for the Shannon Park
Water Play Area renovation project in June 2014. The site features a new “splash pad”
with interactive water elements. Construction began in late 2013 and completed in time
for a summer opening.
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x
Parks and Recreation Master Plan: Update activities for the Parks and Recreation
Master Plan continued in 2014 and is scheduled to be completed during fiscal year 20142015.
x
Dublin Crossing Park: The Dublin Crossing Park Master Plan project was initiated in
2014 and includes the planning process for a 30-acre community park that will be
centrally located in Dublin on a portion of the former Camp Parks Army Base property.
x
Jordan Ranch Neighborhood Park: The conceptual design documents for this 4.4-acre
park were approved and the construction documents were initiated. The park amenities
will include a shaded playground area, picnic areas and an open space meadow.
SCHOOLS, PUBLIC LANDS AND UTILITIES ELEMENT
AMENDMENTS
The Schools, Public Lands, and Utilities Element was amended once during Calendar Year
2014 in conjunction with Dublin Bicycle and Pedestrian Master Plan. The amendment included
revising Figure 4-1 (Schools and Public Lands) to reflect existing and proposed bike lanes and
trails consistent with the Master Plan.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE SCHOOLS, PUBLIC LANDS
AND UTILITIES ELEMENT
Schools
x
In 2014, the City continued to work with developers and property owners to ensure that
adequate sites are reserved to meet the Dublin Unified School District’s projected
demand for future school uses. As part of the Fallon Village project (as described in the
Land Use section above) two elementary school sites have been reserved for future
development by the Dublin Unified School District. As part of the Dublin Crossing Specific
Plan Area, one school site has been reserved for future development by the Dublin
Unified School District.
x
In 2014, the City continued to collect school fees upon issuance of building permits for
development projects in accordance with State law.
Public Lands
x
Alameda County Courthouse: In November 2004, Alameda County received City
approval to construct a 210,000 square-foot East County Hall of Justice (County
Courthouse) complex on a 22-acre portion of the Santa Rita Property near the
intersection of Gleason Drive and Hacienda Drive. In December 2009 and again in
Janaury 2014, Alameda County was granted an amendment to the original approval for a
slightly smaller building (196,000 square feet). The East County Hall of Justice will house
13 courtrooms and associated governmental facilities. Grading on the site began in
September 2014 and construction is expected take two years.
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x
Camp Parks Reserve Forces Training Area/Dublin Crossing Specific Plan Area: 189
acres of land (comprised of three parcels) designated as Public Lands on the Camp
Parks Reserve Forces Training Area were changed to a new Dublin Crossing land use
district for the future development of up to 1,995 residential units, up to 200,000 square
feet of commercial uses, a 900-student elementary school, and 35 acres of public parks.
The site no longer has a “Public Lands” land use designation.
x
Federal and Military Communities Committee: On September 3, 2013, City Council
established the Federal and Military Communities Committee (FMCC) on which two
council members serve and which is staffed by the Public Works Department. The FMCC
provides information and updates on programs and services related to federal agencies
and military installations operating in Dublin.
Utilities
x
In 2014, the City continued to work closely with project applicants and service utilities to
ensure that there is adequate capacity to serve all new and existing areas of Dublin.
CIRCULATION AND SCENIC HIGHWAYS ELEMENT
AMENDMENTS
The Circulation and Scenic Highways Element was amended once during Calendar Year 2014
in conjunction with the Dublin Bicycle and Pedestrian Master Plan. The amendment included
policy revisions as well as updates to various Figures within the Element.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE CIRCULATION AND
SCENIC HIGHWAYS ELEMENT
x
Right-of-Way Maintenance: The City provides for the maintenance, repair, and
replacement of pavement, curbs, gutters, sidewalks, and traffic signals throughout the
City. The City also completes annual ADA curb ramp, sidewalk repair, street overlay, and
slurry seal projects.
x
Traffic Impact Fees: The City continues to collect traffic impact fees for new
development projects to ensure that new facilities are built to accommodate the additional
vehicle, bicycle, and pedestrian trips that result from the projects.
x
Dougherty Road Improvements: The City plans to widen Dougherty Road to six lanes
with bicycle lanes and a reconstructed bicycle/pedestrian path from Sierra Lane to the
northern City limit. Final design and right-of-way acquisition is proceeding.
x
Bikeways Master Plan Update and Pedestrian Plan: The 2007 Bikeways Master Plan
was updated and was adopted by the City Council on October 7, 2014. The updated
Master Plan achieves consistency with recently updated regional transportation plans
and conforms to current design standards and state guidelines. As part of the updated
Master Plan, a Pedestrian Plan was also adopted which set a pedestrian policy
framework and implementation strategy with emphasis on the Downtown Dublin Specific
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Plan area. The updated Master Plan and Pedestrian Plan were combined together to
form a multi-modal plan/policy document.
x
Truck Route Map: On February 18, 2014, the City Council approved the City’s first Truck
Route Map. The Truck Route Map is maintained by the Public Works Director in
consultation with the Chief of Police.
x
Dublin Boulevard Improvements: The City plans to widen Dublin Boulevard to six lanes
with bicycle lanes between Sierra Court and Dublin Court. The project will also include
undergrounding of existing overhead utilities. Final design and right-of-way acquisition is
proceeding.
x
Street Functional Classification Update: On April 15, 2014, the City Council approved
an update to the City’s Street Functional Classification System. This update was critical
for the City in maintaining its eligibility for various Federal and State funding sources. The
final approval of the Street Functional Classifications was granted by the Federal
Highway Administration in August 2014.
HOUSING ELEMENT
The Housing Element was amended on November 18, 2014, in accordance with State Law, for
the 2015-2023 planning period.
PROGRESS TOWARD MEETING THE GOALS AND GUIDING POLICIES OF THE HOUSING ELEMENT
Pursuant to Government Code Section 65400, the City Council is required to prepare an annual
report on the status and progress in implementing the City’s Housing Element using forms and
definitions adopted by the Department of Housing and Community Development. These forms
and definitions were adopted on March 27, 2010 and are required to be used for the Annual
Progress Report. The completed forms for Calendar Year 2014 are attached as Exhibit A to
this report.
CONSERVATION ELEMENT
AMENDMENTS
The Conservation Element was not amended during Calendar Year 2014.
PROGRESS TOWARD MEETING THE GOALS AND GUIDING POLICIES OF THE CONSERVATION ELEMENT
x
Dublin Village Historic Area Specific Plan: The City continues to work on preserving
Dublin’s historic resources through the implementation of the Dublin Village Historic Area
Specific Plan.
On July 14, 2014, the City Council approved a development project that will replace an
existing, non-historic commercial office complex with 54 single family detached
residential units and a 14,000 square foot office building which will be occupied by
Challenge Dairy for their corporate offices. The project includes, historic architecture; the
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relocation of a historic plaque; a monetary contribution to enhance the existing historic
park and museums; and, an enhanced streetscape landscaping along Donlon Way.
x
The City continues to review each new development project that is proposed near a
natural resource such as a stream corridor with the intent of protecting the resource.
Conditions of approval include measures to ensure adequate setbacks, minimal impacts
to water quality, passive recreational opportunities, and the maintenance of natural
systems to the extent possible.
x
The City continues to work with developers to ensure that open space corridors
established in new neighborhoods are maintained and managed appropriately, and open
space areas are contiguous with other such lands.
SEISMIC SAFETY AND SAFETY ELEMENT
AMENDMENTS
The Seismic Safety and Safety Element was amended once during Calendar Year 2014 in
conjunction with update to the Airport Land Use Compatibility Plan. The amendment
incorporated policies to establish consistency between the Dublin General Plan and the land
use compatibility plan for the Livermore Municipal Airport.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE SEISMIC SAFETY AND
SAFETY ELEMENT
x
All new construction and certain building renovations are reviewed for compliance with
the California Building Code for seismic safety.
x
All new development projects are required to submit a Geotechnical Analysis to assess
site conditions.
x
The City continues to implement the Wildfire Management Plan for all properties
identified within a fire buffer zone.
x
The City continues to participate in the Federal Emergency Management Agency’s
(FEMA) flood insurance program.
NOISE ELEMENT
AMENDMENTS
The Noise Element was amended once during Calendar Year 2014 in conjunction with update
to the Airport Land Use Compatibility Plan. The amendment incorporated policies to establish
consistency between the Dublin General Plan and the land use compatibility plan for the
Livermore Municipal Airport.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE NOISE ELEMENT
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x
Due to the nature of the Guiding and Implementing Policies of the Noise Element, efforts
to implement this Element of the General Plan are on-going in nature. Projects are
reviewed on a case-by-case basis for adverse noise impacts to the environment and
sensitive receptors. In addition, a Noise Mitigation fee is charged to developers in the
Eastern Dublin Specific Plan Area to assist in funding the construction of improvements
to mitigate noise impacts.
COMMUNITY DESIGN & SUSTAINABILITY ELEMENT
AMENDMENTS
The Community Design & Sustainability Element was amended once during Calendar Year
2014 in conjunction with the Dublin Bicycle and Pedestrian Master Plan. The amendments were
minor and included updating all references to the former “Bikeways Master Plan” with the new
“Dublin Bicycle and Pedestrian Master Plan” as well as updating the description of the Master
Plan.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE COMMUNITY DESIGN &
SUSTAINABILITY ELEMENT
x
The Community Design & Sustainability Element was adopted in September 2008. The
Community Design Element establishes principles, policies and implementation
measures that are designed to enhance the livability of Dublin and encourage a high level
of quality design while encouraging well designed sustainability measures. The purpose
of the Element is to enhance the physical form of the community by establishing policies
that will guide future development. The Community Design Element applies to
developments throughout the City. The efforts to implement this Element of the General
Plan are on-going in nature. Projects are reviewed on a case-by-case basis for
conformance with this Element.
ECONOMIC DEVELOPMENT ELEMENT
AMENDMENTS
The Economic Development Element is a newer Element that was adopted in April 2013. This
Element guides the City’s efforts to foster business expansion and job growth and provide the
City with a framework for economic development programs and activities. The overarching
objective of the Economic Development Element is to enhance the competitiveness of the City
of Dublin and maintain a strong and diverse economic base. The Element includes specific
goals, policies and implementation measures to promote economic vibrancy, improve conditions
for small businesses, encourage development of the strategic employment-supporting sites, and
achieve the Downtown vision. The Economic Development Element was not amended during
Calendar Year 2014.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE ECONOMIC
DEVELOPMENT ELEMENT
x
Maintain an Economic Development Function: The City continues to maintain an
Economic Development Office to implement the economic development goals of the City.
The services include, business attraction activities; access to labor force data; business
19 of 26
recruitment; business retention and expansion assistance; and, site selection assistance.
The goal of these efforts is to market the City's many economic advantages in order to
enhance the competitiveness of our local economy and to maintain a strong and diverse
revenue and job base in the Tri-Valley. The Economic Development Office also supports
the following efforts:
In partnership with the Dublin Chamber of Commerce and the Alameda County
Small Business Development Center (ACSBDC), the Economic Development
Office provides a variety of interactive business seminars to support business
owners. During Calendar Year 2014, seven seminars were held on the following
topics: Affordable Health Care Act & Other Insurance Questions (January 2014;
Meet the Lenders Event (February 2014); The Use of Constant Contact (March
2014); Using Census Data (May 2014); Meet the Business Resources (May 2014);
Nuts & Bolts of Establishing Your Online Presence (June 2014); Search Engine
Optimization/Discover Dublin for the Holidays (September 2014). New in 2014, the
City in partnership with the ACSBDC and i-GATE offered Startup Dublin: A
Bootcamp for Technology Entrepreneurs to help meet the needs of new and
existing local entrepreneurs looking to establish new startup companies.
Organizes roundtable discussions annually with residential and commercial
brokers, developers and the auto dealerships.
Advances the Business Recognition Program by recognizing the achievement of
significant milestone anniversaries by local businesses that have been in Dublin
for 10 years or longer; businesses that have been operating for 20 years or more
are recognized at City Council meetings in the spring and fall each year.
Added key Dublin opportunity sites to a new web-based site selection and
promotion application called “OppSites.” This effort promotes commercial
development sites with a global audience.
Persimmon Place Sewer Assistance: In April 2014, the City Council approved the
allocation of sewer capacity credits to Regency Centers in order to assist with the
attraction and development of a new 152,000 square foot shopping center that will
be home to Whole Foods, Nordstrom Rack, Home Goods and many other
retailers.
Three Sheets Craft Beer Taproom, Patxi’s Pizza, and Great Harvest Bread
Company Sewer Assistance: In June 2014, the City Council approved the
allocation of sewer capacity credits to assist with the attraction of these
establishments to Dublin.
Urban Plates Sewer Assistance: In September 2014, the City Council approved
the allocation of sewer capacity credits to Urban Plates in order to assist with their
attraction to Dublin.
Pacific Catch and Chaat Café Sewer Assistance: In September 2016, the City
Council approved the allocation of sewer capacity credits to assist with the
attraction of these establishments to Dublin.
20 of 26
x
Maintain a Comprehensive Marketing and Branding Plan: During Calendar Year
2014, the City entered into a Consulting Services Agreement with North Star Destination
Strategies to develop a comprehensive marketing and branding strategy. The branding
effort develops a cohesive message to promote opportunities in Dublin. Implementation
of the plan will begin in FY14-15 and will promote Dublin as a destination for visitors,
families, businesses, and events.
x
Focus Business Visitation Program on High-Growth Companies: The Economic
Development Office continues to advance the objectives of the Business Visitation
Program through monthly meetings with high growth companies throughout the City. The
Business Visitation Program was established to assist businesses with retention and
expansion needs and bring awareness to the resources available to support their
business.
x
Participate in Regional Economic Development Efforts: During Calendar Year 2014,
the Economic Development Office continued to partner with regional organizations such
as the East Bay Economic Development Alliance, the East Bay Leadership Council,
Innovation Tri-Valley and i-Gate. Some of the meetings and events that were held during
the calendar year include:
Through participation in i-Gate, attended the monthly Mayoral Advisory Committee
meeting.
Partnered with i-Gate to create Startup Dublin. Also worked to locate an i-GATE
business in commercial space in Dublin.
Partnered with the Tri-Valley One-Stop Career Center and entered into a
Memorandum of Understanding for an additional three-year term.
Attended the annual Visit Tri-Valley meeting.
Participated in the One Bay Area Regional Initiative’s Bay Area Prosperity Plan:
Economic Development Strategy.
x
Maintain Small-Business Friendly Development Services: The City of Dublin
continues to encourage the development of small businesses through the following:
Providing information on business incentive programs, financing and support
services on its webpage.
Providing tools for small businesses including, Getting Started, Financial Tools,
Personnel Tools, and Sales/Marketing Tools on its webpage.
Providing key development contacts to small businesses and coordinating a small
business referral program with the Community Development Department in order
to identify new businesses that may need additional assistance in getting
established or existing businesses that would like to remodel or expand.
21 of 26
Adopted the Small Business Assistance Program to help fund ADA, Title 24, and
trash enclosure improvements and other legal obligations imposed on small
business.
x
Partner with the Alameda County Surplus Property Authority: The City continues to
meet with the Alameda County Surplus Property Authority (ACSPA) to discuss
partnership efforts on how to market their development sites.
x
Support Downtown Business Attraction and Development Efforts: During Calendar
Year 2014, the City held numerous property owner roundtables and summits to gather
information on property owner interest in developing or improving their properties;
educate property owners on the Downtown Dublin Specific Plan; discuss streetscape
improvement projects such as Golden Gate Drive; and, discuss current and future
development projects in the downtown. In addition, the following development activities
occurred downtown during the reporting period:
Crown Chevy Redevelopment Site: In March 2013, the Planning Commission
approved a Site Development Review application to construct 314 high-density
residential units and 17,000 square feet of commercial uses on 4.74 acres and 72
high-density residential units on an adjacent 1.37 acre parcel which has been
dedicated to Eden Housing for an affordable housing project for Veterans. In 2014,
the 4.74 acre site was acquired by a different developer, who is proceeding with
plans to construct the approved project. It is expected that building permits will be
issued for both projects in 2015.
7123 Amador Plaza Road: Under the Small Business Assistance Program a grant
was awarded to Karpenko Family Partners for the construction of a new trash
enclosure to assist with the attraction of a new bakery at their retail shopping
center on Amador Plaza Road.
7046 Village Parkway: Under the Small Business Assistance Program, a grant
was awarded to Pastime Brew LLC (dba Three Sheets Craft Beer Taproom) to
assist with accessibility improvements at their retail space on Village Parkway.
Tous les Jours Sewer Assistance: In March 2014, the City Council approved the
allocation of sewer capacity credits to Tous les Jours to assist with their attraction
to Dublin and to also densify the existing Amador Plaza Center retail shopping
center.
Village Parkway Pilot Parking Program: In December 2014, the City Council
extended for five years an Ordinance that temporarily eliminates the parking
standards in the Downtown Dublin Specific Plan Village Parkway District in order
to incentivize more commercial businesses in the downtown by having greater
flexibility in regulatory standards.
x
Achieve the Downtown Vision: During Calendar Year 2014, the City continued to
advance the Downtown Vision to improve the quality of place and quality of life in Dublin.
The City continues to be active in Downtown development in the following ways:
22 of 26
Providing a consolidated toolkit to business owners and developers to promote
economic development. The toolkit includes, the Sales Tax Reimbursement
Program; Fee Deferral Program; Sewer Capacity Assistance Program;
Commercial Façade Improvement Grant Program; Small Business Assistance
Program; and, PACE Financing for Energy Upgrades.
Following legislation for economic development tools and incentives that will be
replacing the dissolution of redevelopment, specifically AB 2292, AB 229, SB 628
and SB 614 as it relates to Enhanced Infrastructure Financing Districts.
WATER RESOURCES ELEMENT
AMENDMENTS
The Water Resources Element is a newer Element that was adopted in June 2013. The primary
purpose of the Water Resources Element and the reason for including this optional Element in
the Dublin General Plan is to ensure that the City’s water resources are sustained and
protected, and to consolidate information and polices related to the conservation and
management of water resources, riparian corridors, and watershed lands. The Water Resources
Element also defines the storm water facilities needed to serve Dublin at build out of the
General Plan. The Water Resources Element was not amended during Calendar Year 2014.
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE WATER RESOURCES
ELEMENT
x
City Staff engaged in continued collaboration with DSRSD and Zone 7 to ensure that
existing and new development is served with adequate water resources.
x
Staff conducted a multi-jurisdictional workshop “Water Conservation by Design” to
educate local agency staff on incorporating water conservation techniques into site
design planning.
x
Staff completed the construction of several new public facilities, including the Public
Safety Complex, Corporation Yard, and additional park facilities, implementing several of
the policies in Section 12.3.4 of the Water Resources Element.
ENERGY CONSERVATION ELEMENT
AMENDMENTS
The Energy Conservation Element is a new Element that was adopted in July 2014. The primary
purpose of the Energy Conservation Element and the reason for including this optional Element
in the Dublin General Plan is to ensure that the City is taking an active role in encouraging and
promoting energy conservation at every level, and to consolidate information and policies
related to energy supply, current conservation programs, and opportunities for future
improvements.
23 of 26
PROGRESS TOWARDS MEETING THE GOALS AND GUIDING POLICIES OF THE ENERGY CONSERVATION
ELEMENT
x
The Building Division ensures the continued implementation of Chapter 7.94 of the
Municipal Code (Dublin Green Building Code) and the 2013 California Green Building
Standards Code, also known as the “Cal Green” Code, which was adopted by the City
and became effective January 1, 2014.
During Calendar Year 2014, the Building Division issued 222 residential and 2
commercial photovoltaic permits; and, 17 residential and 5 commercial electrical
vehicle chargers.
x
Environmental Services Staff play an active role in educating residents and businesses
about the various programs, tools, and incentives of the agencies and organizations
whose main function is to encourage and enable energy conservation, including the
PG&E, California Youth Energy Services (CYES), and StopWaste.
The City of Dublin partnered with Rising Sun Energy Center to promote energy
conservation and sustainable living via a youth employment program, known as
California Youth Energy Services (CYES). The CYES program is a youth and
young adult summer employment and training program open to those who are 15–
22 years old. The CYES program trains and employs local youth to provide
resource conservation audits and retrofits to local residences in the form of a
Green House Call. A Green House Call includes a walkthrough energy
assessment of the house with the client looking for energy and water savings
opportunities. Residents who sign up for a Green House Call receive free energy
and water conservation saving measures including efficient-flow faucet, aerators
and showerheads, and screw-in compact fluorescent lamps.
o In 2014, 224 Dublin area households received a Green House Call. The
following equipment was installed within Dublin homes at no cost to the
homeowner:
™
™
™
™
™
™
™
™
x
3,453 compact fluorescent light bulbs
173 LED light bulbs
37 LED night lights
39 CFL torchiere lamps
39 efficient-flow showerheads & aerators
94 power strips
95 retractable clotheslines
49 feet of water heater pipe insulation
In May 2011, with the help of Chevron Energy Solutions (Chevron ES), the City
conducted an energy audit of all City facilities. From that audit, several recommendations
were made for projects that would incorporate energy conservation measures as well as
renewable energy options. The following projects have been completed:
Photovoltaic Electricity: Seven PV electricity-producing (solar) installations have
been constructed as part of the Energy Action Plan at the following locations: Civic
24 of 26
Center; library; Shannon Community Center; senior center; and, all three fire
stations. These installations will generate more than 700 kW of solar energy at all
sites combined. Additionally, a display monitor at the library with a link to the City
website allows for public viewing of real-time tracking of production, savings, and
environmental benefits. The solar arrays are a combination of solar shade
structures at the Civic Center, library, Shannon Community Center, Fire Station
17, and Fire Station 18, with roof-mounted solar installations at the remaining
facilities. Most importantly, the solar arrays will help power the diverse city
operations. In addition to the solar arrays, the City will be upgrading its heating
and cooling systems at the Civic Center and the library with more efficient
technology.
Lighting and Irrigation Changes: Over 3,100 fixtures have been retrofitted. The
high-pressure sodium cobra head lamps have been exchanged for energy-efficient
LED streetlights. This project has benefited both the City’s public safety
responders as well as the public with improved lighting quality. The decorative
fixtures along the Village Parkway corridor, in the Dublin Ranch area, and Transit
Center were not switched to LED. The decorative streetlights will be looked at in a
future time when decorative light technology advances.
Interior lighting retrofits have also occurred as part of the project. Encompassing
all fire stations, Civic Center, the library, the senior center, and Shannon
Community Center, these retrofits have had an immediate effect in reducing
electrical consumption of the City's facilities. Existing fixtures at all these locations
have been retrofitted with more energy-efficient bulbs and ballasts. Motion sensors
have been added, and more efficient lighting technologies will be incorporated as
appropriate.
The City is in the process of upgrading the watering systems within all of its parks
with a centralized irrigation system that will ensure that water is delivered to these
locations only when needed, cutting the cost of maintaining the landscaping within
City parks. Additionally, City facilities have been retrofitted with low-flow toilets and
sinks.
x
Dublin Green Shamrock Business Program: The goal of the Dublin Green Shamrock
Business Program is to educate businesses on sustainable practices and connect them
with potential savings. Energy Conservation is part of the multi-faceted program. The
program began in October 2014 and by the end of the year, 11 businesses were enrolled
in the program.
x
Home Energy Analyzer: 90 residents participated in a Home Energy Challenge during the
4th quarter of 2013. In 2014, an additional 45 residents signed up and were given access
to detailed energy reports that educated them on their energy usage. Residents were
given access to energy assistance and were made aware of energy rebates that would
be beneficial for them.
x
BayRen Multifamily Program: As part of a BayRen Multifamily program that started in
November 2013 and continued through 2014, the City promoted a multifamily outreach
campaign that included energy efficient rebates to help pay for enhancements to aging or
25 of 26
inefficient energy systems. In addition, all Dublin multifamily complexes were notified of a
free 4 day Green Property Management training opportunity for multifamily property staff,
including property managers, superintendents, maintenance staff and service providers.
The trainings took place in February 2014.
x
City completed the construction of several new public facilities, including the Public
Safety Complex, Corporation Yard, and additional park facilities, implementing several of
the policies in Section 13.3.3 of the Energy Conservation Element.
26 of 26
AnnualProgressReport
HousingElementImplementation
(CCRTitle25§6202)
Jurisdiction
ReportingPeriod
CityofDublin
1/1/2014Ͳ12/31/2014
TableA
AnnualBuildingActivityReportSummaryͲNewConstruction
VeryLow,Low,andMixedIncomeMultiͲFamilyProjects
HousingwithFinancialAssistance
Housingw/outFinancial
and/orDeedRestrictions
AssistanceorDeedRestrictions
HousingDevelopmentInformation
1
ProjectIdentifier(maybe
APN,projectnameor
address)
2
UnitCategory
4
3
Tenure
R=Rent
O=Own
5
LowIncome
Moderate
Income
Ͳ
Ͳ
25 227 252
(9)TotalofModerateandAboveModeratefromTableA3
(10)TotalbyincomeTableA/A3
Ͳ
(11)TotalExtremelyLowIncomeUnits*
Ͳ
25
AvalonII
(TransitCenterSiteC)
*Note:Thesefieldsarevoluntary.
5+
R
6
Assistance
Programs
forEach
Development
7
8
Notebelowthenumberofunits
determinedtobeaffordable
DeedRestricted
withoutfinancialordeed
TotalUnitsPer Est.#of
Units
restrictionsandattachan
Project
InfillUnits*
Above
explantionhowthejurisdiction
Moderate
SeeInstructions SeeInstructions
determinedtheunitswere
Income
affordable.Refertoinstructions.
AffordibilitybyHouseholdIncome
VeryLow
Income
5a
1,093
1,068
Inc
TableA2
AnnualBuildingActivityReportSummaryͲUnitsRehabilitated,PreservedandAcquiredpursuanttoGCSec.65583.1(c)(1)
Pleasenote:Unitsmayonlybecreditedtothetablebelowwhenajurisdictionhasincludedaprogram
initshousingelementtorehabilitate,preserveoracquireunitstoaccommodateaportionofitsRHNA
whichmeetthespecificcriteriaasoutlinedinGCSec.65583.1(c)(1)
ActivityType
(1)RehabilitationActivity
(2)PreservationofUnitsAtͲRisk
(3)AcquisitionofUnits
(4)TotalUnitsbyIncome
*Note:Thisfieldisvoluntary.
AffordabilitybyHouseholdIncome
ExtremelyͲLow VeryLow
Low
Total
Income*
Income
Income
Units
0
0
0
0
0
0
0
Description:
Thedescriptionshouldadequatelydocumenthoweachunitcomplieswith
subsection(c)(7)ofGovernmentCodeSection65583.1.
TableA3
AnnualbuildingActivityReportSummaryforAboveModerateIncomeUnits
(notincludingthosereportedonTableA)
1
2
3
4
5
6
7
Single
Family
2Ͳ4
Units
5+
Units
2nd
Unit
Mobile
Homes
Total
Units
Numberof
InfillUnits*
No.ofUnitsPermittedfor
ModerateIncome
Ͳ
No.ofUnitsPermittedfor
AboveModerateIncome
AvalonBayII
(DTCSiteC)
TassajaraPointe/Villas
(SilveraRanchPhase3)
Piazza
(SorrentoNeighborhood6)
Sorrento
(Neighborhood7)
Ravello
(SorrentoNeighborhood9)
Tralee
(Townhomes)
Chateau
(FallonCrossing)
VeronoEstates
(Positano,NeighborhoodCͲ3)
Calabria
(Positano,NeighborhoodDͲ2)
FallonRidge
(Positano,NeighborhoodDͲ4)
Veneto
(Positano,NeighborhoodEͲ1)
TheHeights
(Positano,NeighborhoodEͲ2)
Orchid
(SchaeferRanch)
Winwood
(JordanRanch,Neighborhood1)
Altmore
(JordanRanch,Neighborhood2)
Trio
(JordanRanch,Neighborhood4)
Kingswood
(JordanRanch,Neighborhood6)
Esprit
(DTCSiteEͲ1)
TOTAL
*Note:Thisfieldisvoluntary.
Ͳ
25
Ͳ
Ͳ
25
227
227
50
50
5
5
71
71
45
45
12
12
43
43
17
17
3
3
46
46
70
70
74
74
43
43
63
63
38
38
518
126
126
33
33
102
102
261
314
Ͳ
Ͳ
1,093
Ͳ
TableB
RegionalHousingNeedsAllocationProgress
PermittedUnitsIssuedbyAffordability
EnterCalendarYearstartingwiththefirstyear
oftheRHNAperiod.
IncomeLevel
RHNAby
Income
2007
Year1
2008
Year2
2009
Year3
2010
Year4
2011
Year5
2012
Year6
DeedRestricted
Ͳ
1 Ͳ
21 167 Ͳ
1,092
NonͲdeedRestricted
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
DeedRestricted
Ͳ
4 3 9 39 31
661
Low
NonͲdeedRestricted
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
DeedRestricted
Ͳ
1 Ͳ
Ͳ
Ͳ
40
653
Moderate
NonͲdeedRestricted
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Above
n/a
924 118 137 135 325 594 1,017
Moderate
TotalRHNAissuedbyCOG
3,330
TotalUnits
118 143 138 355 800 1,088
RemainingNeedforRHNAPeriod
*Note:UnitsservingExtremelyLowIncomehouseholdsshouldbeincludedintheVeryLowIncomepermittedunittotals.
VeryLow*
Total
TotalUnits Remaining
toDate
RHNAby
(allyears)
Income
Level
2013
Year7
2014
Year8
Ͳ
Ͳ
14
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
Ͳ
25
Ͳ
189
Ͳ
100
Ͳ
66
Ͳ
659
1,068
4,053 (3,129)
673
1,093
4,408
903
561
587
(1,078)
TableC
ProgramImplementationStatus
ProgramDescription
(ByHousingElementProgramNames)
NameofProgram
Program1:HousingRehabilitation
Assistance
Program2:HousingChoiceVoucher
RentalAssistance
Program3:CodeEnforcement
HousingProgramsProgressReportͲGovernmentCodeSection65583
Describeprogressofallprogramsincludinglocaleffortstoremovegovernmentalconstraintstothemaintenance,improvementanddevelopmentofhousingasidentifiedinthehousing
element.
Timeframein
Objective
StatusofProgramImplementation
HousingElement
ContinuetosupporttheAlamedaCounty
2007Ͳ2014
TheAlamedaCountyCommunityDevelopmentAgencyadministersaMinorandMajorHomeImprovementProgramforthe
CommunityDevelopmentAgencyto
CityofDublin.Duringthe2014calendaryear,theAgencyadministered$4,001.15ofCommunityDevelopmentBlockGrant
(CDBG)fundstoDublinresidents.WithCDBGfunds,therewere2minorhomerepairprojectscompletedand1accesibilty
implementtheMinorandMajor
grantissued.
ImprovementPrograms.
Facilitate25minorhomerepairs,10paint
grants,10majorhomeimprovements
duringtheplanningperiod.
2007Ͳ2014
Continuetosupporttheassistanceof150
verylowandextremelylowincome
householdseachyearthroughoutthe
planningperiod.
2007Ͳ2014
EmeraldVista,formerlyknownasArroyoVista,isnowandhaslongbeensupportedbytheHousingChoiceVoucher
Program.EmeraldVistawasredevelopedtoinclude378units,194ofwhichareaffordable(180rentalunitsand14forͲsale
units).Inaddition,theHousingChoiceVoucherprogramprovidesassistancetoresidentsinthefollowingprojects:Camellia
Place,OakGrovesatDublinRanch,ParkSierraApartments,PineandCedarGrovesatDublinRanch,andWicklowSquare.
Continuetoreferinterestedhouseholds
andhomeownerstotheHousing
AuthorityoftheCountyofAlameda.
2007Ͳ2014
TheCityofDublincontinuestoreferinterestedhouseholdsandhomeownersinterestedintheHousingChoiceVoucher
programtotheAlamedaCountyHousingAuthority.Inaddition,informationondevelopmentswithintheCitythataccept
Section8vouchersisprovidedintheTriͲValleyAreaAffordableRentalHousingDirectory,whichisavailableontheCity's
websiteandattheCity'spubliccounter.
Continuetoenforcelocalordinances
relatingtopropertymaintenanceand
substandardhousingbothproactivelyand
onacomplaintbasis.
2007Ͳ2014
TherearetwoareasofCodeEnforcement:PlanningCodeEnforcementandBuildingCodeEnforcement.PlanningCode
EnforcementenforcesviolationsoftheDublinMunicipalCodePropertyMaintenanceandGraffitiOrdinancesaswellasthe
ZoningOrdinance.Commonpropertymaintenanceviolationsincludeweeds,inoperablevehicles,junk&debris,
overgrown/deadvegetation,andgraffiti.Propertymaintenanceviolationsareenforcedproactivelyandonacomplaint
basis.BuildingCodeEnforcementactivelypatrolsCitystreetsenforcingBuildingCodeViolations,suchascontractorsor
homeownersworkingwithoutrequiredbuildingpermits.Inaddition,BuildingCodeEnforcementrespondstoanonymous
callers,concernedcitizensandothercontractorsreportinganyactivityconnectedtoillegalconstruction.Enforcement
officersspendtimeeducatingthepublicontheimportanceofobtainingrequiredbuildingpermits.
NameofProgram
Objective
Conductapproximately1,700residential
inspectionsduringtheplanningperiod.
Program4:Condominium
ConversionOrdinance
Timeframein
StatusofProgramImplementation
HousingElement
2007Ͳ2014
Thefollowingresidentialinspectionswereconducted(thesenumbersarebasedonthenumberofnewopencode
enforcementcases).
PerformannualreviewofCityOrdinances.
Annual
2008:TheCityreviewedtheDublinMunicipalCode(DMC)andupdatedthefollowingOrdinances:
1)DMC5.70WeedsandRefuse(Ord.29Ͳ08)
2)DMC5.72RodentsandFlyControl(Ord.30Ͳ08)
3)DMC5.64PropertyMaintenance(Ord.31Ͳ08)
4)DMC5.68Graffiti(Ord.32Ͳ08)
Alsoin2008,thefollowingnewOrdinancewasaddedtotheDublinMunicipalCodetoaddressresidentialforeclosures:
1)DMC5.66MaintenanceofForeclosedResidentialProperties(Ord.44Ͳ08)
2009:TheCityupdatedthefollowingOrdinance:
1)DMC5.64StateofPartialConstruction(Ord.02Ͳ09)
2010:TherewerenoupdatestotheDublinMunicipalCodeinCalendarYear2010.
2011:TheCityewedtheDublinMunicipalCodeandupdatedthefollowingOrdinance:
1)Chapter5.56SmokingPollutionControl(Ord.10Ͳ11)
2012:TherewerenoupdatesinCalendarYear2012.
2013:TheCityreviewedtheDublinMunicipalCodeandupdatedthefollowingOrdinances:
1)Chapter5.08(FireCode)
2)Chapter7.32(BuildingCode)
3)Chapter7.34(ResidentialCode)
4)Chapter7.36(ElectricalCode)
5)Chapter7.40(PlumbingCode)
6)Chapter7.44(MechanicalCode)
7)Chapter7.94(GreenBuildingCode)
2014:TherewerenoupdatesinCalendarYear2014.
Monitorconversionactivitiesannually.
Annual
In2005,aCondominiumConversionOrdinancewasadoptedbytheCityCounciltopreservetheexistingrentalhousing
stock.TheCitycontinuestomonitorconversionactivitiesannually.Therewerenocondouminiumconversionsduring
CalendarYears2007,2008,2009,2010,2011,2012,2013or2014.
NameofProgram
Program5:MixedUseDevelopment
Timeframein
StatusofProgramImplementation
HousingElement
Facilitatetheconstructionof100highͲ
2007Ͳ2014
InNovember2007,WindstarCommunitieswasapprovedtoconstruct309highdensityresidentialunitslocatedadjacentto
densityresidentialunitswithinmixedͲuse
theWestDublinBayAreaRapidTransit(BART)Station.TheprojectwassubsequentlypurchasedbyEssexandbuilding
permitswereissuedinAugust2011.Theprojectwascompletedin2013.Futurephasesoftheprojectincludethe
developmentswithintheplanningperiod.
constructionofa150Ͳroomhoteland7,500squarefeetofretailcommercialuses.
Objective
InAugust2008,amixedͲuseprojectconsistingof305highdensityresidentialunitsandapproximately15,000squarefeetof
groundfloorcommercialcompletedconstructionattheDublinTransitCenter.Theproject,Avalon@DublinStation,isan
apartmentcommunitywith10%oftheunitssetasideformoderateincomehouseholds.
InMarch2011,AvalonBayCommunitieswasapprovedtoconstruct505highdensityresidentialapartmentunitsatthe
DublinTransitCenter.10%oftheunitswillbesetasideformoderateincomehouseholds.Theprojectiscurrentlyunder
construction.
TheTraleeprojectwasapprovedin2004andbuildingpermitswereissuedin2007.Duetotheeconomicdownturn,the
projectwasleftinstateofpartialconstructionuntilitwaspurchasedin2011bySignatureProperties.Theprojectconsists
of130apartmentunitsover34,950squarefeetofgroundfoorcommericaland103townhomes.ConstructionofthemixedͲ
usebuildingwascompletedin2012.Constructionofthetownhomesisnearingcompletion.
InMarch2013,thePlanningCommissionapprovedtheKingsmillproject,a314unithighdensityprojectwith17,000square
feetofcommercialspace.Thenextstepintheprocessisforthedevelopertosubmitforbuildingpermits.
Program6:AffordableHousing
Developers
Negotiatespecificincentivespackagefor
eachproject.
2007Ͳ2014
TheCityworkedwithEdenHousing,KBHomes,andtheformerDublinHousingAuthoritytofaciliatatethecompletionofthe
EmeraldVistaproject(formerlyknownasArroyoVista).Thispublic/privatepartnershipinvolvedvariousagreements
betweentheentitiesincludingvouchers,landandotherincentives.TheCityprovidedfinancingandexpeditedthe
processingoftheentitlementstothegreatestextentpossible.
Inaddition,theCitycoordinatedwithEdenHousingonplansforthedevelopmentofanaffordablehousingprojecttoserve
veterans.TheCityworkedcloselywithEdenHousingtoprocurelandfortheprojectand,inNovember2014,theCityCouncil
agreedtoprovide$6.4millioninfinancialassistance.
Program7:DensityBonuses
Provideapplication/technicalassistance
asneeded.Timingofapplicationsor
technicalassistancewilldependon
applicationdeadlinesforfundingsources.
2007Ͳ2014
TheCityworkedwithEdenHousing,KBHomesandtheDublinHousingAuthorityonthedevelopmentoftheArroyoVista
mixedͲincomedevelopmentproject.TheCityprovidedapplication/technicalassistanceasneededbythedeveloperinorder
tosecurefinancingandothersourcesoffundingtosupportthedevelopmentoftheproject.
Provideassistancetoaffordablehousing
developerswithintheplanningperiodto
facilitatetheconstructionof100
affordablehousingunitswithinthe
planningperiod(5extremelylow,20very
low,35lowand40moderateincome
units).
2007Ͳ2014
Asnotedabove,theCityworkedwithEdenHousing,KBHomesandtheDublinHousingAuthorityontheArroyoVista
Project.TheprojectwasapprovedbytheDublinCityCouncilinSeptember2009andincludesthedemolitionof150existing
affordablehousingunitsandtheconstructionof378newhousingunits(bothattachedanddetached)includingmarketrate,
affordableseniorhousing,affordablefamilyhousing,achildcarecenterandcommunitybuilding.Theprojectincludes
approximately191affordableunitsinvariousincomecategories.
Facilitatetheconstructionof50
affordableunitsduringtheplanning
period(10verylow,20low,and20
moderateincomeunits).
2007Ͳ2014
OnApril20,2007,theCityofDublinadoptedaDensityBonusOrdinancewhichgrantsadensitybonusandcertainother
concessionsorincentivestoadeveloperwhenthedeveloperagreestoconstructtherequisitepercentageofaffordable
housingunits.TheCityofDublincontinuestoencouragedeveloperstoprovideaffordablehousingbyawardingqualifying
developmentswithadditionalmarketrateunits.TheCitydidnotreceiveanyrequestsforadensitybonusduringCalendar
Years2007,2008,2009,2010,2011,2012,2013or2014.
NameofProgram
Program8:InclusionaryZoning
Program9:CommercialLinkageFee
Objective
Facilitatetheconstructionof1,000
affordablehousingunitseitherthrough
directconstructionorthroughthe
InclusionaryHousingInͲLieuFundwithin
theplanningperiod.Specificconstruction
targetsinclude300verylow,200lowand
500moderateincomeunits.
Timeframein
StatusofProgramImplementation
HousingElement
2007Ͳ2014
Duringtheplanningperiod,thehasCityissued357permitsforconstructionofaffordablehousingunits.
Workwiththestakeholders,reviewand
considermodificationoftheInclusionary
ZoningRegulationstoenhancefeasibility
asneededwithintwoyearsofthe
adoptionoftheHousingElement.
3/2/2012
InDecember2008,theCityCouncilapprovedanamendmenttotheInclusionaryZoningOrdinancetoeliminatethe
requirementtoconstructownerͲoccupiedverylowincomeunits.ThismodificationwasinresponsetofeedbacktheCitywas
receivingfromthedevelopmentcommunityonthefeasibilityofconstructingowneroccupiedverylowincomeunits.During
CalendarYear2009,theCitywasintheprocessofupdatingtheHousingElement.TheupdatedHousingElementwas
adoptedonMarch2,2010.InApril2013,theCitymetwithstakeholderstoreviewtheInclusionaryZoningRegulations.
Facilitatetheconstructionof14
affordablehousingunitswithinthe
planningperiod(14veryͲlowincome
units).
2007Ͳ2014
CommercialLinkageFeesarecollectedfromdevelopersuponissuanceofbuildingpermitsforcommercialdevelopmentand
areplacedintheCity’sHousingInͲLieuFundalongwithotherinͲlieufeescollectedfromdevelopersforresidential
development.Thefollowingamountshavebeencollectedduringtheplanningperiod:
Assist12moderateincomehouseholds
withfirstͲtimehomebuyerloans.
2007Ͳ2014
Providefundingtowardshomeownership
trainingandforeclosureprevention
services,rentalassistanceprogramsand
theAlamedaCountyHomeless
ManagementInformationSystem.
2007Ͳ2014
TheCityprovidedfinancialsupporttotheTriͲValleyHousingOpportunityCenter(TVHOC).TVHOCoffershomebuyer
education,foreclosurepreventionservices,andpreͲandpostpurchasecounselingtoclients.Inaddition,theCitycontinues
tosupporttheAlamedaCountyHomelessManagementInformationSystemthroughtheHousingInͲLieuFund.TheAlameda
CountyHomelessManagementInformationSystem(HMIS)ismanagedbyEveryOneHome,acommunitybasedorganization
formedin2007underthefiscalsponsorshipoftheTidesCenter.EveryOneHomemanagestheCounty’sinͲhouseHMISin
thecollectionandreportingofthehomelesscountandotherdatacollection.
NameofProgram
Program10:HousingType
andSizeVariations
Objective
Requirethatdevelopersprovidea
diversityofhousingtypeandsizeona
caseͲbyͲcasebasistomeettheCity’s
housingneedsthroughouttheplanning
period.
Timeframein
StatusofProgramImplementation
HousingElement
2007Ͳ2014
InJanuary2007,thePlanningCommissionapprovedtheWallisRanchproject,a935unitresidentialdevelopment.The
projecthas6distinctneighborhoodsofvaryingdensitiesincludinglow,mediumandmediumͲhigh.Residentialunitsinclude,
singlefamilydetachedwithagrannyflatoption(Neighborhood1);5Ͳunitdetachedclusterhomesaroundamotorcourt
(Neighborhood2);rowhousesandcondominiums(Neighborhood3);multiͲfamilystackedflats(Neighborhood4);single
familydetachedwithalleygaragesandagrannyflatoption(Neighborhood5);and,multiͲfamilystackedflatsandwalkup
townhomes(Neighborhood6).
InApril2007,theCityCouncilapprovedtheSycamoreGroveproject,a304unithighdensityresidentialcondominium
projectwith22live/workunits.Thelive/workunitshavebeendesignedas3Ͳstorytownhomes;278unitsarecondominium
flats;andtheremaining4unitsarealso3Ͳstorytownhomes(butnotlive/workunits).
InSeptember2007,thePlanningCommissionapprovedPhaseIofthePositanoproject,a247unitsinglefamilydetached
residentialdevelopmentintwodistinctneighborhoods,SolernoandCantara.Solernoprovides175unitsand4different
floorplans;Canteraprovides72unitsand5differentfloorplans.Additionalneighborhodshavesincebeenapprovedat
Positano:Cortona(August2010)forthedevelopmentof68singlefamilydetachedhomeswith4differentfloorplans;
Livorno(September2010)forthedevelopmentof69singlefamilydetachedhomeswith3differentfloorplans;Biella
(October2010)forthedevelopmentof101singlefamilydetachedhomeswith4differentfloorplans;Calabria(October
2011)forthedevelopmentof88singlefamilydetachedhomeswith3differentfloorplans;CortonaII(October2011)forthe
developmentof70singlefamilydetachedhomeson6,000squarefootlotswith5differentfloorplans;Calarosa(November
2011)forthedevelopmentof71singlefamilydetachedhomeson4,000squarefootlotswith3differentfloorplans; Fiorano
II(February2012)forthedevelopmentof5singlefamilydetachedhomes(previouslywithinSalernoII)withtwodifferent
floorplans;CalarosaII(December2012)forthedevelopmentof98singlefamilydetachedhomeswith3differentfloor
plans;Veneto(January2013)forthedevelopmentof134singlefamilydetachedhomeswith4differentfloorplans;Verona
Estates(February2013)forthedevelopmentof30singlefamilydetachedhomeswith7differentfloorplans;and,The
Heights(May2013)forthedevelopmentof84singlefamilydetachedhomeswith4differentfloorplans.ThePositano
projectwillalsoprovidesecondunitssomeofwhichwillbedeedrestrictedforlowerincomepersons.
NameofProgram
Objective
Timeframein
HousingElement
StatusofProgramImplementation
InNovember2007,thePlanningCommissionapprovedtheFallonCrossingproject,a106unitsinglefamilyresidential
developmentincluding8duets,and3privatemotorcourts.ThefirstneighborhoodatFallonCrossing,Chateau,willprovide
98homeswith3differentfloorplans.
InDecember2008,theCityCouncilapprovedaGeneralPlanAmendmentforSchaeferRanchSouthtoconvert12estate
residentiallotstoupto104singlefamilydetachedhomes.
InSeptember2009,theCityCouncilapprovedtheEmeraldVistaproject(formerlyArroyoVista)fortheconstructionof378
residentialunits.Theprojectwillincludebothdetachedandattachedhousing,marketͲrateandaffordableforͲsaleunits,
andaffordableseniorrentalandfamilyrentalhousing.
InJune2010,theCityCouncilapproved781residentialunitsatJordanRanch:235singlefamilydetachedunits,111cluster
homes,94smalllotalleyhomes,218townhomesand105mixeduseunits.InDecember2011,thePlanningCommission
approvedthefirsttwoneighborhoodsinJordanRanch:Winwoodwillprovide81singlefamilyhomeswithaminimumlot
sizeof4,000squarefeetand3differentfloorplans;Mariposa willprovide85singlefamilyhomeswithaminimumlotsizeof
5,200squarefeetand3differentfloorplans.Additionalneighborhoodsunderconstructionin2014include:Altmore,107
singlefamilyhomeswithaminimumlotsizeof3,600squarefeetand4floorplans;Capri,94singlefamilyhomeswitha
minimumlotsizeof2,900squarefeetand4floorplans;Trio,126townhomesonapproximately7acreswith4floorplans;
and,Kingswood,109townhomesonapproximately6acres.
Phase3ofSilveraRanch,TheVillas/TassajaraPointewillprovideupto102townhomeswithupto5floorplans.
Phase4ofSilveraRanch,BelleMontewillprovide48singlefamilyhomeswithupto4floorplans.
InMay2010,theCityCouncilapprovedaPlannedDevelopmentrezonefortheSorrentoEastproject.Theprojectincludes
581unitsin6differentneighborhoodscomprisedofsinglefamilydetachedandattachedhomes.
InApril2011,theCityCouncilapprovedaPlannedDevelopmentrezonefortheAvalonIIprojectattheDublinTransit
Center.Theprojectincludes505highdensityapartmentunitsadjacenttotheeastDublin/PleasantonBARTStation.
InSeptember2010,theCityCouncilapprovedaPlannedDevelopmentrezonefortheEspritprojectattheDublinTransit
Center.Theprojectincludes105townhomeunitsadjacenttotheeastDublin/PleasantonBARTStation.
InMarch2013,thePlanningCommissionapprovedaSiteDevleopmentReviewfortheKingsmillproject.Theprojectis
locatedwithintheDowntownDublinSpecificPlanareaandincludesa314unithighdensitymixeduseapartmentproject
with17,000squarefeetofgroundfloorcommercialanda72unithighdensityapartmentprojectwhichwillprovide
affordablehousingtoveterans.
NameofProgram
Program11:FirstͲTime
HomebuyerPrograms
Program12:SecondDwellingUnits
Program13:HomelessAssistance
Objective
Assist75incomeͲqualifiedfirsttime
homebuyersduringtheplanningperiod.
Strivetoprovideassistanceto
approximately15abovemoderate
income,50moderateincome,and10low
incomehouseholds.
Timeframein
StatusofProgramImplementation
HousingElement
2007Ͳ2014
Duringthe2014calendaryear,theCitywasissuedoneFirstTimeHomebuyerLoanProgramloantoamoderateͲincome
householdintheamountof$36,888.
DistributeFTHLPapplicationpacketsat
theCivicCenter,Citywebsite,and
locationsthatprovidehousingservices.
2007Ͳ2014
TheCityprovidesinformationregardingfirsttimehomebuyerassistanceprogramsonitswebsiteandatthepubliccounter.
Thewebsiteisroutinelyupdatedtoprovidecurrentinformationregardinghousingopportunitiesandfinancialasssitance
programsinDublinandthroughouttheregion.Inaddition,informationregardintheCity'sprogramsisdistributedviatheTriͲ
ValleyHousingOpportunityCenter.
Marketthisprogramthroughan
informationalbrochure.Thebrochurewill
beavailableontheCitywebsiteandat
theCivicCenter,library,seniorcenterand
otherpubliclocations.
2007Ͳ2014
InSeptember2009,theCityupdateditsSecondUnitbrochure.Thebrochureexplainsthepurposeandintentofasecond
unitaswellasthepermittingproceduresanddevelopmentstandards.Thebrochureismadeavailabletothepubliconthe
City’swebsiteandatthepubliccounter.TheCityofDublinalsopublishesaquarterlyHousingNewsletterwhichisprovided
totheCityCouncil,postedontheCity’swebsiteandmadeavailabletothepublicattheCivicCenter,libraryandsenior
center.Articles,includinginformationaboutSecondDwellingunits,areroutinelyincludedintheNewsletter.
Facilitatetheconstructionof15second
dwellingunitswithintheplanningperiod.
2007Ͳ2014
Positano'sFallonVillagedevelopmentintroducedseconddwellingunitsasanadditionalhousingopportunity.Asecond
dwellingunit(alsocommonlyreferredtoasan"inͲlaworgrannyunit")isaselfͲcontainedresidentialdwellinglocatedonthe
samelotasanexistingprimaryresidentialdwelling.WithinPositano,thereareseveralneighborhoodsthatincludesecond
dwellingunits.Inaddition,theSchaeferRanchincorporated17secondarydwellingunits.Alsoin2012,thefirstpermitswere
issuedforStandardPacific'sfirstduetconceptintheCityofDublinintheChateauatFallonCrossingsproject.Theproject
contains106unitsofwhich8arethreeandfourbedroomduets.Thehomesarelocatedoncornerlotsandhaveseparate
entriesandgarages.Therearefivehomesformoderateincomefamiliesandthreehomesforlowincomefamilies.
Continuetofundemergencyshelter
programsintheTriͲValleyareatohouse
residentsinneedofemergencyshelter.
2007Ͳ2014
OnNovember1,2009,theTriͲValleyHousingResourceCenter(HRC)waslaunchedtoprovidehomelesspreventionand
rapidreͲhousingservices.TheHRCisacollaborationofstaffmembersfromAlamedaCountyHousing&Community
Development;staffmembersfromthecitiesofDublin,LivermoreandPleasanton;and,stafffromTriͲValleycommunity
basedorganizations.OperationsoftheHRCarecarriedoutasfollows:
Continuetoparticipateinregional
collaborationstoaddresshomelessness.
•OveralladministrationoftheprogramisprovidedbytheCityofLivermore’sHorizonsProgram.
•Homelessnesspreventionservices(e.g.,emergencyshelter,casemanagement,referral,etc.)arecoordinatedbyECHO
Housing.
•RapidreͲhousingservicesareprovidedbyAbodeServices(formerlyTriͲCityHomelessCoalition).
FundsforDublinresidentsforthisprogramwereexhaustedin2010,therefore,nonewDublinresidentsreceivedassistance
duringthesubsequentreportingperiods;however,theCityofDublincontinuestosupporttheTriͲValleyHaven'sDomestic
ViolenceShelterandHomelessShelterthroughCommunitySupportGrantfunds.
NameofProgram
Program14:TriͲValleyAffordable
HousingCommittee
Objective
Participateinatleastoneaffordable
housingfairannuallythroughoutthe
planningperiod.
Timeframein
StatusofProgramImplementation
HousingElement
2007Ͳ2014
InMarch2011,theCityparticipatedintheBetterHomes&GardensTriͲValleyRealty’sHousingAssistanceForumwhich
highlightedvariousaffordablehousingprogramsthroughouttheTriͲValley.Inaddition,inJune2011,theCity,inconjunction
withTriͲValleyAffordableHousingCommittee(TVAHC),coordinatedandhostedaSymposium–“IstheRealEstateMarket
MeetingtheNeedsforFirstTimeHomebuyers?”–Realestateandmortgageprofessionalsgatheredtodiscussthis
interestingtopic.
Inaddition,CityrepresentativeattendedquarterlyTVHACmeetingsandparticipatedinannualaffordablehousingtours.
Program15:ResidentialSites
Inventory
Program16:ArroyoVistaSite
Program17:DublinTransitCenter
Annuallyevaluatethelandavailabilityto
meettheremainingRHNA.Ensure
adequatecapacityexiststoaccommodate
theremainingRHNAof1,730units(879
verylow,519low,and332moderate
incomeunits).
Annual
TheCitywillannuallyevaluatelandavailabilitytomeetitsremainingRHNA.TableCͲ35inAppendixCoftheupdated
HousingElementdemonstratesthattheCityhasadequatevacantsitesavailabletoaccommodatetheremainingRHNAof
1,730units.
Proposemodificationstobeimplemented
asneededaspartoftheCity'songoing
planningeffortsoratthetime
developmentproposalsaresubmittedto
theCity.
2007Ͳ2014
TableCͲ35inAppendixCoftheupdateHousingElementdemonstratesthattheCityhasadequatevacantsitesavailableto
accommodatetheremainingRHNAof1,730units.TheCitywillcontinuetomonitorprojectstoensurethatdevelopment
proposalsareconsistentwiththeupdatedHousingElement.
Strivetoachieve180affordablehousing
unitsonthesite,including20extremely
low,40verylow,50lowand70moderate
incomeunits.
2007Ͳ2014
TheDublinCityCouncilapprovedaGeneralPlanAmendment,PlannedDevelopmentRezonewithaStage1andStage2
DevelopmentPlan,TentativeMap,SiteDevelopmentReviewandassociatedenvironmentalreviewfortheEmeraldVista
(formerlyArroyoVista)projectinSeptember2009.Theprojectincludedthedemolitionof150existingaffordablehousing
unitsandtheconstructionof378newhousingunits(bothattachedanddetached).Thecompletedprojectfeaturesmarket
ratetownhomes,affordableseniorhousing,affordablefamilyhousing,achildcarecenterandcommunitybuilding.The
projectoffers194deedrestrictedaffordableunitstohouseholdsatawiderangeofincomelevels.
Ensurecompliancewithallapplicable
relocation,displacementandreplacement
housingrequirements.
2007Ͳ2014
TheDublinHousingAuthorityadoptedaRelocationPlanforArroyoVistatenantsandrelocationswerecompletedinJuly
2010.ThePlanestablishedrelocationbenefitsthatmetorexceededtherequirementsofapplicablelaw.Theseincluded
counselingandadvisoryservices,helpwithpackingfordisabledandseniorresidentsifrequested,securitydeposits,credit
checkfees,comparablereplacementhousingintheformofaSection8voucheror,ifineligible,areplacementhousing
payment,anda150Ͳdaynoticetomove(uponnotice).TheRelocationPlandemonstratedthattherewereadequate
availablehousingresourcesforthedisplacedhouseholdsandthattheDublinHousingAuthorityprovidedadvisory
assistanceandrelocationbenefitsnecessarytoensurethatallhouseholdswereadequatelyhousedintheeventof
displacement.TheRelocationPlanalsodemonstratedthattheimpactsofdisplacementweremitigatedbytheprovisionof
relocationbenefits.Asthenewprojectprogressed,formertenantsweresentnoticestokeepthemabreastofthestatusof
theproject.Formertenantsweregiveninformationregardingthepurchaseofahomeorfuturerentalopportunities.The
projectwascompletedin2013.
Facilitatethereview,approvaland/or
constructionof900housingunitsduring
theplanningperiod.
2007Ͳ2014
In2008,constructionwascompletedontwohousingdevelopmentsattheDublinTransitCenterͲÉlan@DublinStationand
EclipseatDublinStation(formerlyAvalon@DublinStation).Elanis257ͲunitcondominiumcomplexandEclipseisa305Ͳunit
apartmentcommunity.BothdevelopmentsofferunitsrestrictedforaffordabilitytomoderateͲincomehouseholds.InMarch
2011,AvalonBayCommunitieswasapprovedtoconstruct505highdensityresidentialapartmentunits,255ofwhichwere
completedin2013.Theremainingunitsareunderconstructionasofthiswriting.TenpercentofAvalonunitsare/willset
asideforoccupancybymoderateͲincomehouseholds.In2013,Esprit@DublinStationbeganconstructionof105
townhomeunits.Duringtheplanningperiod,817unitswereonstructedandanadditional355unitsarecurrentlyunder
constructionattheDublinTransitCenter.
NameofProgram
Program18:FeeDeferrment
orAmortization
Timeframein
StatusofProgramImplementation
HousingElement
Assist100unitsthroughthedefermentor
2007Ͳ2014
TheCitycurrentlyparticipatesintheStatewideCommunityInfrastructureProgram(SCIP).In2010,theCityexpandedtheir
amortizationoffees,subjecttofunding
participationtoincludemultiͲfamilyandmixeduseresidentialprojects.
availability(15extremelylow,25very
low,35lowand25moderateincome
units).
Objective
Program19:UniversalDesign
Ordinance
Produceabrochureonuniversaldesign,
resourcesfordesignapproachesand
compliancewithCityrequirementsin
2009.Brochureandotherrelated
informationwillbepostedattheCity
websiteanddistributedatpublic
counters.
2007Ͳ2014
TheCitydevelopedabrochureontheUniversalDesignOrdinanceafteritsadoptioninDecember2007.Thebrochurewas
updatedinSeptember2009toincludemorecurrentinformationonusefulwebsitesrelatingtoUniversalDesign.The
brochureandotherrelatedinformationregardingtheOrdinancehasbeenpostedtotheCity’swebsiteandisalsoavailable
atthepubliccounter.In2010,therewasanupdatetotheOrdinancetomeetthecurrentbuildingcode.Thisupdatetook
effectJanuary1,2011.InNovember2012,thebrochurewasreviewedandminorupdatesweremade.
Program20:Reasonable
Accomodation
ReviseZoningOrdinancetoamend
definitionof“family”andtopreparea
formalreasonableaccommodation
procedurewithinoneyearofthe
adoptionoftheHousingElement.
3/2/2011
ZoningOrdinanceAmendmentswereadoptedbytheCityCouncilinApril2011.
Program21:EmergencyShelters
RevisetheZoningOrdinancewithinone
yearoftheadoptionoftheHousing
ElementtoaccommodateEmergency
SheltersconsistentwithSB2.
3/2/2011
ZoningOrdinanceAmendmentswereadoptedbytheCityCouncilinApril2011.
Program22:TransitionalHousing
Facilitatethedevelopmentoftransitional
housingforpersonswithdisabilitiesand
extremelylowincomehouseholdsusing
inͲlieufees.
3/2/2011
ZoningOrdinanceAmendmentswereadoptedbytheCityCouncilinApril2011.
Facilitatethedevelopmentoftransitional
housingforpersonswithdisabilitiesand
extremelylowincomehouseholdsusing
inͲlieufees.
2007Ͳ2014
TheCitywillfacilitatethedevelopmentoftransitionalhousingforpersonswithdisabilitiesandextremelylowincome
householdsusinginͲlieufees.
RevisetheZoningOrdinanceto
accommodatesupportivehousing
consistentwithSB2withinoneyearof
theadoptionoftheHousingElement.
3/2/2011
ZoningOrdinanceAmendmentswereadoptedbytheCityCouncilinApril2011.
Facilitatethedevelopmentofsupportive
housingforpersonswithdisabilitiesand
extremelylowincomehouseholdsusing
inͲlieufees.
2007Ͳ2014
TheCitywillfacilitatethedevelopmentofsupportivehousingforpersonswithdisabilitiesandextremelylowincome
householdsusinginͲlieufees.
RevisetheZoningOrdinancewithinone
yearoftheadoptionoftheHousing
ElementtoaccommodateSingleRoom
OccupancyUnitsconsistentwithAB2634.
3/2/2011
ZoningOrdinanceAmendmentswereadoptedbytheCityCouncilinApril2011.
EncouragetheinclusionofSRO/efficiency
unitsinlargeͲscaledevelopmentstooffer
arangeofhousingchoices.
2007Ͳ2014
TheCitywillencouragetheinclusionofSRO/efficiencyunitsinlargeͲscaledevelopmentstoofferarangeofhousingchoices.
Program23:SupportiveHousing
Program24:SingleRoom
OccupancyUnits
NameofProgram
Program25:EqualHousing
Opportunity
Timeframein
StatusofProgramImplementation
HousingElement
Providereferralstoappropriateagencies
2007Ͳ2014
TheCityofDublinwebsiteprovidesalinkforfairhousingissueswhichdirectsinterestedreaderstotheEdenCouncilfor
forservices.
HopeandOpportunity(ECHO)HousingandtotheStateofCaliforniaConsumerAffairsOfficebooklet“CaliforniaTenants:
GuidetoResidentialTenantsandLandlord'sRightsandResponsibilities.”Inaddition,theCitycontributesCommunity
SupportGrantfundingtoECHOhousing.
Objective
Distributefairhousinginformationto
publiclocationsthroughouttheCity.
2007Ͳ2014
Fairhousinginformation,intheformofbrochuresandpamphlets,hasbeenmadeavailableattheCity’spubliccounteras
wellaslinksontheCity'swebsitetoappropriateagencies.Inaddition,theCityhostsaboothattheCity’sannualSt.
Patrick’sDayFestivalwhereEdenCouncilforHopeandOpportunity(ECHO)Housingdistributesinformationtothepublic
abouttheservicestheyofferincludingtenant/landlordmediation.
PostinformationontheCitywebsite.
2007Ͳ2014
FairhousinginformationismadeavailabletothepublicontheCity’swebsiteandattheCivicCenterpubliccounter.
ThroughAlamedaCounty,theCitycontractswithECHOHousingtomediatefairhousingissuesforDublinresidents.
Distributeinformationtorealestate
agents,rentalpropertyowners/managers,
andfinancialinstitutionsinDublin.
2007Ͳ2014
Realestateagents,rentalpropertyowners/managersandfinancialinstitutionsaredirectedtotheCity’swebsite,partner
organizations,oraremailedinformation(asappropriate).Throughouttheyear,HousingStaffmeetswithdevelopers,real
estateagents,andlandlordstodiscusstheCity'shousingprograms,whichmayincludeinformationonthe211CountyͲwide
socialserviceshotlineandECHOHousing'sservices.
ParticipateinAlamedaCounty’s
ImpedimentstoFairHousingStudy
throughtheCDBGprogram.
2007Ͳ2014
In2011,theCityofDublin,incollaborationwithLivermoreandPleasanton,participatedintheHumanServicesNeeds
AssessmentStudy,whichidentifiedsocialserviceandhousinggapsintheTriͲValley.Dublinparticipatedinmeetings,
outreach,datacollection,andinformationgatheringthroughoutthecourseofthestudy.Thefinaldraftwascompletedin
January2012andthedocumentisavailableontheCity’swebsite.
Inaddition,in2014,theCityofDublinparticipatedinAlamedaCounty'sAnalysisofImpedimentstoFairHousing.Citystaff
hasattendedmeetings,providedinformation,andparticipatedinpublicoutreach.ThedraftAnalysiswaspostedtothe
City'swebsiteforpublicreviewandcommentasofthiswriting.
Program26:GreenBuilding
Guidelines
Program27:EnergyConservation
Developgreenbuildingguidelinesor
ordinancewithinoneyearofcertification
oftheHousingElement.
5/12/2011
TheCityofDublinadoptedaGreenBuildingOrdinanceinApril2009.TheOrdinanceappliestoallresidentialprojectsover
20units.InNovember2010,theCityadoptedanewGreenBuildingCode.TheOrdinancewentintoeffectJanuary1,2012.
Createbrochurestodescribetheprogram
requirementsandmethodsofcompliance
withinsixmonthsoftheadoptionofthe
guidelines/ordinance.
11/12/2012
AbrochurewasdevelopedinApril2009atthetimetheGreenBuildingOrdinancewasadopted.Thebrochurewasrevisedin
September2009toincludevariousexamplesofGreenBuilding.
ImplementapplicableWaste
ManagementandBuildingCode
regulations,provideGreenBuilding
trainingtoCitystaff,anddistribute
energyconservationinformationtothe
public.
2007Ͳ2014
TheCityrequiresalldevelopmentstosubmitaWasteManagementPlantomeettheCity’sConstructionandDebris
OrdinancewhichwasadoptedinJanuary2008.TheOrdinancerequiresthediversionofatleast50%ofconstructionwaste
awayfromlandfills.Inaddition,theCityCounciladoptedGreenBuildingGuidelinesforCivicBuildingstopromoteenergy
efficiency.TheCitycontinuestoimplementtheGuidelinesonaprojectspecificbasis.Informationalbrochuresand
pamphletsareavailableontheCity’swebsiteandatthepubliccounter.
TheCityalsoofferssubsidizedpermitfeesontheinstallationofsolarroofpanelsforavarietyofprojectsthroughoutthe
CityofDublin.
TheCity’sEnvironmentalSpecialistandEnvironmentalTechnicianhavealsobeenGreenBuildingCertifiedbytheBuildIt
Greenorganization.
Active General Plan Amendment Study - Status Report
Updated through February 18, 2015
Project Name
Project Description
Interim
DUSD
Est. Council
Study CC Consult
Hearing Date
Date
Date
1. 9/17/13 2. 9/25/13 &
4/21/15
7/15/14
12/2/13
1
Green @ Park Place
2
Jordan Ranch School Site* GPA/SPA to change Parks/Public Recreation
land use designation to allow use of site for
both school and park purposes.
City Council initiated GPA/SPA Study.
MP
2/17/15 n/a
3
Kaiser Dublin
GPA/SPA, PD Rezone, Site Development
Review, Map, EIR and Development
Agreement for a medical campus with up to
950,000 of medical related uses and up to
250,000 of commercial uses.
Contract with CEQA consultant initiated. Project description
complete. CEQA scoping meeting held on 1/22/15. CEQA
Initial Study and related technical analysis are underway.
KB
10/7/14 Staff to identify key issues and bring
them forward as identified during
study process.
TBD
n/a
Winter
2015/2016
4
Promenade
GPA, SPA, PD Rezone to convert mixed use
site to residential.
Preliminary conversations with the applicant. City Council
directed that Commercial Development Task Force shall be
the community outreach component of Council direction.
Applicant working to further define the project.
MP 10/15/13 1. Land use & density;
2. Circulation & connectivity;
3. Timing of com. dev;
4. Project interface w/ surroundings;
5. Review retail supply/ demand
study;
6. Fiscal impacts;
7. DUSD impacts;
8. Retail stdy & prioritize sites;
9. Community outreach.
TBD
TBD
TBD
5
Schaefer Ranch Unit 3
GPA, PD Rezone, and Vesting Tentative Map
to change land use from Open Space and
Estate Residential to Single Family
Residential.
DUSD did not raise concerns about the project. Applicant
working to address existing access easements that run
through project site to benefit of adjacent property owners.
Preparing CEQA Addendum and final project details Public
Hearings.
MP
*City initiated amendment.
GPA/SPA, PD Rezone, Site Development
Review, Map, SEIR and Development
Agreement for development of approximately
40,000 s.f. of retail and 372 attached
residential units.
Council
Plnr Initiation
Interim Study Items
Date
9/17/13: CC Study Session to review Fiscal Analysis. 7/15/14: KB 2/5/13 1. Fiscal analysis;
2.
CC Study Session to review project design. 8/26/14: PC
DUSD impacts.
recommended project approval.
9/16/14: Applicant
pulled item from CC agenda.
11/4/15: CC took public
testimony and continued item to 2/3/15.
2/3/15: CC granted applicant request to continue item to
4/21/15.
Status
2/7/12
1. DUSD impacts.
n/a
n/a
Ongoing Summer 2015
9/25/13 & Winter 2015
12/2/13
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #330-50
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Fiscal Year 2014-15 2nd Quarter Financial Review
Prepared by Prepared by Colleen Tribby, Administrative Services Director
EXECUTIVE SUMMARY:
The City Council will receive a financial report on the second quarter for Fiscal Year 2014-15
and consider mid-year amendments to the Fiscal Year 2014-15 Budget.
FINANCIAL IMPACT:
Approval of the FY 2014-15 budget change will result in a net increase of $1,952,835 to the
General Fund revenue budget and a decrease of $25,779 to the General Fund expenditure
budget. Total General Fund reserves are projected at $70,471,828 as of June 30, 2015, with
$15,287,140 in the unassigned (available) reserve.
This report also contains a number of budget changes in other funds requiring City Council
approval.
RECOMMENDATION:
Staff recommends that the City Council receive the report on the mid-year FY 2014-15 financial
results and approve the budget change.
Reviewed By
Assistant City Manager
DESCRIPTION:
This focus of this report is the projected FY 2014-15 fund balance in the General Fund, updated
with information collected through the second quarter, ending December 31, 2014. The numbers
include budget amendments already approved by the City Council since July 1, carry-over
budgets from FY 2013-14, new amendments needing approval, and updated revenue and
expenditure projections.
Page 1 of 4
ITEM NO. 4.11
FY 2014-15 Projections
General Fund revenues are projected to come in $1,952,835 higher than the amended budget,
due primarily to an increase in building permit revenue. Expenditures are in line with the budget
except for the elimination of a large carryover budget for Police dispatch services that will not be
used this fiscal year, and increased contract service costs related to development services.
Revenue projections also include the second payment of $750,000 from Discovery Builders for
the Cemetery Expansion project, which has been added to the Committed Reserve for that
purpose.
In addition, Staff recommends $1,500,000 of the anticipated surplus in the Assigned Reserve for
contribution to Internal Service Funds in order to address necessary technology upgrades
identified in the Information Technology Master Plan, which is currently underway. Examples of
upgrades include the relocation and update to the City’s Data Center, a provision for a computer
training space, and the eventual replacement of the City’s financial software package, which will
be needed in the next six years. The draft Master Plan, as well as final reserve designations for
the fiscal year, will be brought for City Council approval before June 30, 2015.
The following is a summary of changes to revenues and expenditures.
Revenues: $1,952,835 higher than budget
Other Taxes: $90,000 higher than budget
The increase is due to a higher level of Property Transfer Tax than anticipated, due to both an
increase in assessed value of selling properties, and an increase to the number of sales
expected to occur in FY 2014-15.
Building Permits: $1,294,688 higher than budget
Other Taxes (CalGreen Building Permit Surcharge): $65,887 higher than budget
Charges for Services (Fire Inspection Services): $152,260 higher than budget
Community Benefit Payment: $350,000 higher than budget
The increase in these development-related revenues is related to the acceleration of
development activity that occurred in the latter half of FY 2013-14 and has continued into
FY 2014-15. The large increase in Building Permit revenue will change the flow of these funds
throughout the five-year forecast, where the accelerated development may mean slowed activity
sooner than previously anticipated.
Expenditures: $25,779 lower than budget
Contracted Services: $401,150 higher than budget
The increase is due primarily to building, safety, and engineering contract service costs, and is
offset by additional development-related revenues. There is also an increase to the City’s
contract for Animal Control Shelter Services.
Carryovers from Prior Year: $426,929 lower than budget
The remaining budget for Police Dispatch services in the prior year had been carried over into
FY 2014-15 to cover possible true-up costs that are sometimes incurred after the year is
finished. The first billings in FY 2014-15 did not contain a true-up, therefore this budget amount
will not be used.
Page 2 of 4
Fiscal Impact, Projected FY 2014-15
The projected net impact of revenues, expenditures, and transfers out results in a draw on
reserves of $9,101,059 (see Table 1) in FY 2014-15. The cash flow reserve is projected at
$15,287,140 representing 2.9 months of the FY 2015-16 operating budget.
Attachment 2 presents the details of all projected changes to reserves during FY 2014-15.
Table 1: General Fund Reserves
13-14
Actual
Reserve Balances
Non-Spendable
Restricted
Committed
Assigned
Unassigned / Unreal Gains
Unassigned / Cash Flow
TOTAL RESERVES
2,270,022
500,000
34,124,272
29,259,338
99,765
13,319,490
79,572,887
Change
14-15
Projected
1,622,168
500,000
24,773,468
28,189,287
99,765
15,287,140
70,471,828
(9,101,059)
Long Term Projections
Though the gains in the major revenue categories discussed above are anticipated to result in a
surplus budget in this fiscal year, it is important to note that the long term projections show
deficit spending within five to six years. Property Tax and Sales Tax revenues, which provide
the primary funding for ongoing City operations, are not projected to keep pace with increases in
ongoing expenditures. Building Permit revenues and other development-related revenues are
expected to decline as projects are completed and the City nears build out.
Staff will provide the City Council with a detailed long-term budget analysis, as well as the tenyear forecast model, at the City Council meeting of March 7, 2015.
Items Needing City Council Approval (BUDGET CHANGE ATTACHED):
1. Budget adjustments, General Fund
a. Property Transfer Tax: increase $90,000
b. Building Permits: increase $1,294,688
c. CalGreen Building Permit Surcharge: increase $65,887
d. Fire – Alarm Revenue: increase $13,000
e. Fire – Sprinkler/Underground Revenue: increase $128,000
f. Fire – Fixed Systems Revenue: increase $2,340
g. Fire – Plan Check Revenue: increase $14,500
h. Fire – Miscellaneous Revenue – decrease $5,580
i. Community Benefit Payment Revenue: $350,000 higher than budget
j. Contract Services: increase $401,150
k. Police dispatch carryover: decrease $426,929
2. Budget adjustments, Non-General Fund:
Page 3 of 4
a. Appropriate $30,000 in the ACTC Sales Tax Bike & Pedestrian Fund for a shared-use
path condition assessment.
b. Appropriate $27,320 in the Measure D Fund for a storm drain base map update,
software and connection fees related to the Chargepoint maintenance program, and
water bottle re-fill station for special events.
c. Include revenues of $616,500 in the Public Art Fund, $1,200,000 in the Affordable
Housing Fund, and $1,735,419 in the Impact Fees Funds resulting from developer
contributions.
d. Appropriate $5,000 in the Fire Impact Fee Fund for the interest payment on the
General Fund loan.
e. Appropriate $145,000 in the Eastern Dublin Traffic Impact Fee Fund for
reimbursement of the Tassajara Interchange construction costs, based on a share of
the fees collected.
f. Appropriate $46,270 in the ISF Police Vehicle Fund for the replacement of a fully
depreciated vehicle.
g. Appropriate $100,000 in the ISF Building Fund for replacement of HVAC unit #8 at the
Civic Center.
3. Budget adjustments, Capital Improvement Program:
a. Appropriate $89,401 in Downtown Traffic Impact Fee mitigation funds to the
St. Patrick Way Project (#st0494).
b. Eliminate $1,089,771 in budget from the St Patrick Way Project (#st0494), to remove
the appropriation for the portion of the project that was completed by the developer.
c. Reduce $4,507 in funding from Eastern Dublin Traffic Impact Fee mitigation funds,
replace with $4,507 in funding from the Traffic Impact Fee Category 2 Fund for the
Dublin Blvd Improvements Project (#st1012).
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. General Fund Summary and Reserves
2. Budget Change
Page 4 of 4
GENERAL FUND RESERVES:
FY 2014-15 2nd QUARTER FINANCIAL REVIEW
Projected
2013-14
TOTAL CHANGE TO RESERVES
$2,255,754
Reserve Balances
Non-Spendable
$2,270,022
Prepaid Expenses
Cemetery Endowment
Advance to Fire Impact Fee
Advance to PERS Side Fund
Restricted
Heritage Park Maintenance
Committed
Economic Stability
Downtown Public Impr
Open Space Funding
Affordable Housing
Emerald Glen Aquatic Complex
Emergency Communications
Fire Svcs OPEB
Innovations & New Opport
Maintenance Facility
Cemetery Expansion
Fallon Sports Park
Civic Ctr Expansion
Public Safety Complex
Jt City / School Projects
Non-Streets CIP Commitments
Shannon Center Parking Lot
Advance to Public Facility Fee
One-Time Initiative
Assigned
Accrued Leave
Operating Carryovers
CIP Carryovers
Civic Ctr Renovation-Police
Contribution to ISF
Catastophic Loss
Service Continuity
Pension & OPEB
Fiscally Responsible Adj
Unassigned
Unassigned-Unrealized Gains
Unassigned (Available)
TOTAL RESERVES
INCREASE
$0
$0
($647,854)
($647,854)
$1,622,168
(250,000)
(397,854)
(250,000)
(397,854)
27,080
60,000
651,907
883,181
$0
500,000
$34,124,272
6,000,000
1,000,000
45,975
1,000,000
3,000,000
741,000
8,196,000
1,372,785
1,133,601
2,391,538
259,076
235,873
3,132,016
775,000
3,500,000
1,341,408
$29,259,338
Projected
2014-15
(9,101,059)
27,080
60,000
901,907
1,281,035
$500,000
total change
during year
DECREASE
$0
-
$7,382,766
($16,733,570)
(450,042)
(45,975)
(102,350)
397,854
2,887,600
2,000,000
97,312
(8,196,000)
(1,133,601)
(816,960)
(155,457)
(97,312)
(235,873)
2,000,000
(5,500,000)
$1,507,000
($2,577,051)
979,248
1,486,299
1,083,752
2,000,000
500,000
10,608,186
2,410,000
9,866,853
325,000
1,500,000
$13,419,255
$19,958,475
7,000
(1,493,299)
(1,083,752)
($17,990,825)
$500,000
500,000
($9,350,804)
$24,773,468
(450,042)
(45,975)
(102,350)
(7,798,146)
(1,133,601)
2,070,640
2,000,000
(155,457)
(235,873)
(3,500,000)
-
6,000,000
549,958
0
1,000,000
2,897,650
741,000
397,854
1,372,785
4,462,178
2,000,000
103,619
0
3,132,016
775,000
1,341,408
($1,070,051)
$28,189,287
(1,486,299)
(1,083,752)
1,500,000
-
979,248
2,000,000
2,000,000
10,608,186
2,410,000
9,866,853
325,000
$1,967,650
$15,386,906
99,765
13,319,490
2.9 months
99,765
15,287,140
79,572,887
($9,101,059)
70,471,828
GENERAL FUND SUMMARY
ATTACHMENT 1
FY 2014-15 2nd QUARTER FINANCIAL REVIEW
13-14
Actual
Revenues
Property Taxes
25,286,308
Sales Tax
17,833,314
Other Taxes
5,427,627
Building Permits
5,046,928
Other Licenses & Permits
927,056
Fines & Penalties
111,714
Interest
787,515
Rentals & Leases
708,090
Intergovernmental
191,574
Charges for Services
9,197,812
Other Revenue
286,683
Community Benefit Payment
2,108,858
Subtotal Revenues
67,913,478
Carryover Prior Year Operating Revenues
Total Revenues
67,913,478
Expenditures
Salaries & Wages
9,443,209
Benefits
4,530,270
Services & Supplies
2,133,125
Internal Service Fund Charges
1,721,525
Utilities
1,784,982
Contracted Services
35,099,787
Capital Outlay
212,240
Contigency & Contributions
Subtotal Expenditures
Carryover Prior Year Operating Expenditures
Total Expenditures
54,925,137
OPERATING BUDGET IMPACT
12,988,341
SURPLUS / (DEFICIT)
CIP / One-Time Expenditures
Maintenance Yard *
(4,894,349)
Public Safety Complex *
(3,186,592)
Parkland Acquisition *
(1,954,025)
Emerald Glen Aquatics Complex *
Civic Center Modifications *
(132,498)
Joint City/School Projects *
(364,127)
Cemetary Expansion *
Fire Services OPEB *
Amador Plaza Rd Bicycle & Ped Impr *
San Ramon Rd Landscape
Tree Planting
(777)
Sidewalk Safety
(21,574)
Electronic Agenda
(64,945)
Energy Upgrade
(102)
Network Syst Upgrade
(12,539)
Tennis Court Resurfacing
GIS
ADA Transition
Storm Drain Condition
(100,476)
Storm Drain Trash Capture
(583)
TOTAL CIP EXPENDITURES
USE OF COMMITTED RESERVES
(for projects noted by *)
AMOUNT AVAILABLE TO SHIFT
AMONG RESERVES
NET IMPACT ON RESERVES
TOTAL RESERVES
(10,732,587)
14-15
Adopted
25,898,281
17,686,696
4,813,800
3,171,473
717,559
138,260
368,581
1,016,037
193,620
7,115,752
388,654
2,426,174
63,934,887
14-15
Projected
Change from
Amended Budget
29,290,511
18,667,216
4,657,800
3,171,473
717,559
138,260
368,581
1,016,037
193,620
6,890,752
392,654
2,426,174
67,930,636
1,493,299
69,423,935
29,290,511
18,667,216
4,747,800
4,466,161
783,446
138,260
368,581
1,016,037
193,620
7,043,012
392,654
2,776,174
69,883,471
1,493,299
71,376,770
59,197,782
9,724,952
4,892,712
2,462,206
1,778,101
2,035,482
36,995,273
511,710
821,346
59,221,782
1,480,923
60,702,705
9,724,952
4,892,712
2,462,206
1,778,101
2,035,482
37,396,423
511,710
821,346
59,622,932
1,053,994
60,676,927
4,737,105
8,721,230
10,699,844
(1,133,601)
(97,312)
-
(147,524)
(244,005)
(5,593)
(313,793)
(153,350)
(87,656)
(43,577)
(207,010)
(178,436)
(1,133,601)
(97,312)
(5,602,350)
(155,457)
(235,873)
(816,960)
(8,196,000)
(450,042)
(239,065)
(147,524)
(244,005)
(5,593)
(313,793)
(153,350)
(87,656)
(43,577)
(207,010)
(178,436)
(18,307,604)
(18,307,604)
-
16,687,595
16,687,595
7,101,222
(11,079,673)
9,079,835
(9,101,059)
63,934,887
9,708,952
4,892,712
2,453,706
1,778,101
2,035,482
36,897,837
511,710
919,282
(816,960)
(239,065)
(86,972)
(10,000)
(19,000)
(21,177)
(160,042)
(1,353,216)
10,415,745
816,960
12,671,500
2,255,754
4,200,849
3,383,889
79,572,887
14-15
Amended
(5,602,350)
(155,457)
(235,873)
(816,960)
(8,196,000)
(450,042)
(239,065)
70,471,828
90,000
1,294,688
65,887
152,260
350,000
1,952,835
1,952,835
401,150
401,150
(426,929)
(25,779)
1,978,614
-
CITY OF DUBLIN
FISCAL YEAR 2014-15
BUDGET CHANGE FORM
Budget Change Reference #:
City Council's Approval Required
From Un-Appropriated Reserves
X
Budget Transfer Between Funds
From Designated Reserves
Other
INCREASE BUDGET AMOUNT
Budget Change Description
Account
Amount
Animal Control Shelter Services due to allocated budget is
higher than estimated.
EXP: General Fund - Animal Control - Contract Svcs Animal Shelter
Building Permits and Fees - higher than projected
development activities.
REV: General Fund - Building Safety - Revenues
Building & Safety contract service - higher than projected
development activities.
Engineering private development inspection services higher than anticipated plan checking services.
Property Transfer Tax - higher than anticipated property
transfers and property value.
1001.2701.64014
1001.8102.44231 (Building Permits)
$1,294,688
1001.8102.44233 (Cal Green Permit Fees Surcharge)
$65,887
EXP: General Fund - Building Safety - Building Permits - Contract
Services
1001.8102.64001
$200,000
EXP: General Fund - Engineering - Inspection Private Development
1001.8301.64093
$178,253
REV: General Revenue - Property Transfer Tax
1001.0000.42201
Community Benefit Payment
$22,897
$90,000
REV: General Revenue - Community Benefit Payment
1005.0000.49151
$350,000
REV: General Fund - Fire Prevention - Revenues
Fire Prevention Revenues - higher than projected
development activities.
1001.2402.48301 (Fire Alarm)
1001.2402.48302 (Sprinkler/Underground)
1001.2402.48303 (Fixed System)
Class I Shared-Use Path Condition Assessment
$13,000
$128,000
$2,340
1001.2402.48305 (Fire Plan Check)
$14,500
EXP: ACTC Sales Tax Bike & Ped Fund - Engineering - Contract
Services General
2205.8301.64001
$30,000
Storm Drain Base Map Update - to analyze and plan for the EXP: Measure D Fund - Envir. Services - Contract Services General
implementation of long-term Dublin Trash Reduction Plan.
2302.5201.64001
$15,000
Chargepoint 3 year hardware maintenance program &
Software maintenance and connection/reporting fees.
EXP: Measure D Fund - Envir. Services - Contract Services General
2302.5201.64001
$8,320
c:\PROVOX-TEMP\printmap\FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx
FISCAL YEAR 2014-15
BUDGET CHANGE FORM
Budget Change Reference #:
City Council's Approval Required
Water Bottle Re-fill Station for special events.
EXP: Measure D Fund - Envir. Services - Operating Supplies
2302.5201.61104
$4,000
REV: Public Art Fund - Developer Contribution
Public Art Contribution
2801.0000.49161
$585,000
2801.0000.49163
$31,500
REV: Affordable Housing Fund - Developer Contribution
Affordable Housing Fund
2901.0000.49161
$1,145,000
2901.0000.49163
$55,000
REV: Impact Fees - Developer Contribution
4101.0000.49161 (PFF - Community Parkland)
$461,232
4101.0000.49163 (PFF - Community Parkland)
$54,797
Impact Fees - higher than projected development activities. 4201.0000.49161 (Fire Impact Fee)
$80,000
4201.0000.49163 (Fire Impact Fee)
$11,390
4301.0000.49161 (TIF - Cat 1)
$1,000,000
4302.0000.49161 (TIF - Cat 1)
$100,000
4304.0000.49163 (Downtown TIF)
Fire Impact Fee - Interest payment to General fund Loan.
$28,000
EXP: Fire Impact Fee - Non Dept - Interest Payment
4201.1901.85101
Traffic Impact Fee - Cat 1 - higher than projected TIF1
revenues. Reimbursement of Tassajara Interchange
construction costs advanced by the County and the Lin
Family. Pro-rata share of 8% of TIF1 fees collected.
$5,000
EXP: Traffic Impact Fee Cat 1 - No Dept - Impact Fee Obligation
4301.1901.86101
$145,000
Replacement of Police vehicle D8 - purchased in 2009 &
fully depreciated.
EXP: ISF Police Vehicle Fund - Non Dept - Equipment ISF
Replacement of HVAC #8.
EXP: ISF Building Fund - Non Dept - Equipment ISF
6101.1901.72102
6201.1901.72102
$46,270
$100,000
DECREASE BUDGET AMOUNT
Reduce Police dispatch carry over from FY 13-14, FY 13-14
dispatch true-up cost is lower than budget.
General Fund - Police Dispatch - Contract Services Dispatch
1001.2106.64035
($426,928)
Reduce Fire Prevention misc. revenues.
REV: General Fund - Fire Prevention - Misc Fire Services
1001.2402.48309
($5,580)
c:\PROVOX-TEMP\printmap\FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx
FISCAL YEAR 2014-15
BUDGET CHANGE FORM
Budget Change Reference #:
City Council's Approval Required
CIP BUDGET CHANGE
Traffic Impact Fee Mitigation Fund - Street CIP - St. Patrick Way
Increase Budget - Allocate remaining Mitigation Funds to
the St. Patrick Way CIP project (st0494).
st0494.9100.9101 (Salary/Benefit)
$24,401
st0494.9200.9207 (Contract Svcs - General)
$65,000
3600.9601.49999 (Transfers In)
4309.9601.89101 (Transfers Out)
$89,401
$89,401
Traffic Impact Fee Downtown TIF - Street CIP - St. Patrick Way
Decrease Budget - Improvement for St. Patrick Way CIP
(st0494) to be constructed by developer, not the City.
Change Funding Source - not net impact to project cost.
Mitigation Fund balance for Dublin Blvd Improvements Sierra Ct to Dublin Ct (st1012) is less than budgeted.
st0494.9400.9401 (Improvement - Not Bldg)
($1,089,771)
3600.9601.49999 (Transfers In)
($1,089,771)
4304.9601.89101 (Transfers Out)
($1,089,771)
Traffic Impact Fee Category 2/Mitigation Fund - Street CIP - Dublin
Blvd Improvements - Sierra Ct to Dublin Ct
4309.9601.89101 (Transfers Out)
($4,507)
4302.9601.89101 (Transfers Out)
$4,507
REASON FOR BUDGET CHANGE
As Presented at the City Council Meeting
3/3/2015
**********Finance Use Only**********
Posted By:
Date:
c:\PROVOX-TEMP\printmap\FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx FY 2014-15 Mid-Year Review 54_2015 - 1_Attachment.2.xlsx
STAFF REPORT
CITY COUNCIL
CITY CLERK
File #1100-70
DATE:
March 3, 2015
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Marketing and Branding Presentation by North Star Destination Services
Prepared by Erin Steffen, Administrative Analyst II
EXECUTIVE SUMMARY:
The City Council will receive a presentation from North Star Destination Strategies about the
City’s selected brand concept, “New American Backyard,” and recommendations to implement a
marketing and branding plan for the concept.
FINANCIAL IMPACT:
The Fiscal Year 2014-2015 Adopted Budget includes sufficient funding to begin implementation
of the City’s marketing and branding plan.
RECOMMENDATION:
Staff recommends that the City Council receive the City Marketing and Branding Plan
presentation by North Star Destination Strategies.
Reviewed By
Assistant City Manager
DESCRIPTION:
The City Council’s Strategic Initiatives in Fiscal Year 2013-2014 included creation of a
comprehensive City marketing and branding plan. On September 3. 2013, the City Council
selected North Star Destination Strategies (North Star) to conduct the first phase of the project.
The City Council also approved creation of an Ad-Hoc Marketing and Branding Committee,
consisting of Former Mayor Tim Sbranti and Vice Mayor Abe Gupta, to work Staff and North
Star on the development of the branding effort.
Development of the plan included:
More than 20 pieces of separate research about Dublin, including but not limited to
stakeholder interviews, focus groups, external opinions about Dublin, and data-driven
psychographics about Dublin’s residents;
Page 1 of 2
ITEM NO. 7.1
Creation of a citizen’s advisory group to help review concepts and ideas prior to
presenting to the City Council;
Development of a Dublin brand, including written concepts, looks and logos which convey
Dublin’s attributes; and
Implementation guidelines to launch an identity and awareness campaign for businesses
and residents, along with two specific economic development-related marketing projects
for the Downtown and the Eastern Dublin Transit Center area.
On October 21, 2014, the City Council selected “The New American Backyard” concept as the
final creative direction for the City’s marketing and branding efforts. On November 18, 2014, City
Council selected a modified shamrock logo to replace the City’s existing logo.
North Star Destination Strategies has prepared a final presentation for City Council that reviews
development of the “New American Backyard” brand concept, outlines possible actions to
implement the plan, and offers several applications for the brand concept. This information is
has also been provided to the City in the brand implementation guidelines submitted by North
Star.
During the remainder of Fiscal Year 2014-2015, City staff will begin implementation of the brand
concept. Many of the efforts, such as a branded City PowerPoint template and stationary, will be
initiated during spring 2015. Other branding efforts scheduled to begin during Fiscal Year 20142015 include an updated business e-newsletter and the introduction of branded materials at the
City’s Farmers’ Market.
A comprehensive update to the City website will take several months to complete and will
require photography and content development. Staff believes that the newly branded website
and mobile application, including new Economic Development content and expanded visitor
content, will be initiated in summer 2015. Staff will explore additional methods, such as video
content and graphic design services, to help tell the Dublin story to a broader audience.
The Fiscal Year 2014-2015 budget includes funding to begin implementation of the brand
concept. Many efforts to integrate the brand, such as City email signature changes, will be
accomplished at no increased cost. Additionally, changes to existing promotional materials,
such as the City letterhead, will occur as materials are re-ordered.
During Fiscal Year 2015-2016, the City anticipates more thorough implementation. Both the City
Recreation Guide and Annual Update (formerly the City Report) will incorporate the brand, and
elements will be integrated into events such as the St. Patrick’s Day Festival and Splatter as
well as into existing City buildings. Once the City website and other print materials, such as the
Economic Development folder and inserts, are completed, then other branded business and
visitor attraction efforts, such as an advertising plan, will be implemented.
Sufficient funds have been included in the Approved Fiscal Year 2014-2015 & 2015-2016
Budget to continue implementation of the “New American Backyard” brand concept; details on
schedule of initiation branding efforts will be provided in the Fiscal Year 2015-2016 Budget
Update.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
ATTACHMENTS: None.
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None.