Nuremberg Metropolitan Region

Transcription

Nuremberg
Metropolitan Region
One Out of Eleven
© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region
Content
1. Who we are – The Nuremberg Metropolitan Region
2. What we do – Our Mission, Goals and Projects
3. How we cooperate – Politics and Economy in the Same Boat
4. Marketing – Enhancing our Region‘s Attractiveness
5. It‘s taking part that counts!
1. The Nuremberg Metropolitan Region
Who we are…
NUREMBERG METROPOLITAN REGION
Nuremberg
Metropolitan Region
Area
Inhabitants
Labour force
GDP
Export ratio
Access to
21,800 km²
3.5 million
1.9 million
118 billion €
47 %
27 million people
radius 200 km
© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]
One Out of Eleven
Hamburg
NorthWest
Bremen-Oldenburg
Berlin-Brandenburg
Hanover
Brunswick
Göttingen
Wolfsburg
Central German
Rhine-Ruhr
Metropole Ruhr
Region Cologne Bonn
Frankfurt/Rhine-Main
Rhine-Neckar
Stuttgart
Munich
Prospects for the Future: Fourth Place
Prognos-Zukunftsatlas 2013
Nuremberg
major
very good
good
Prospects
Source: Prognos AG, Zukunftsatlas 2013
minor
minor
high
Risks
very high
2014 Economic Growth: First Place
Brookings Institution: profits from competitive sectors of industry at home instead of
increased transfer to the Far East
Nuremberg
Munich
Hanover
Brunswick-Wolfsburg
Karlsruhe
Bremen
Leipzig-Halle
Hamburg
Stuttgart
Berlin
Bielefeld-Detmold
Frankfurt
Cologne-Dusseldorf
Saarbrücken
Germany
0,0 %
Source: Brookings Institution, 2014
0,5 %
1,0 %
1,5 %
2,0 %
The Metropolitan Region Within the “European Pentagon”
The Metropolitan Region Within the “European Pentagon”
Hamburg
Paris
München
Mailand
GDP per capita
(percent of the EU average 2009)
Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung
(Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn 2007.
Economic Power
and Innovation
150 world market leaders
Weltmarktführer:
Unternehmen, die sich nach
Simon (2007) durch
folgende Eigenschaften
auszeichnen:
Marktanteilsführerschaft,
Technologie- und
Innovationsführerschaft,
Umsatzführerschaft und
„psychologische
Weltmarktführerschaft“.
In der Metropolregion
Nürnberg sind nach einer
Erhebung der
WeissmanGruppe (2011)
rund 150 Weltmarktführer
ansässig – darunter viele
Hidden Champions –, die
hinsichtlich der
Eigenschaften weltweit die
führenden Plätze 1-3
und/oder in Europa Platz 1
einnehmen.
Quellen:
Simon H. (2007):
Hidden Champions des
21. Jahrhunderts. Die
Erfolgsstrategien unbekannter Weltmarktführer.
Frankfurt a.M .
WeissmanGruppe für
Familienunternehmen
(2011):
Weltmarktführerplattform,
www.weissman-wmf.de
Leibniz-Institut für
Länderkunde e.V. (2011):
Karte der Weltmarktführer in
Deutschland.
http://aktuell.nationalatlas.de
/Weltmarktfuehrer.11_112011.0.html
SMART
MAP
© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]
Urban-Rural Partnership
A network with many strong nodes
as key prerequisite for global visibility
of its towns, cities and regions and
for a sustainable quality of life.
2. Our Mission, Goals and Projects
What we do…
MISSION – GOALS – PROJECTS
GOING BEYOND PAROCHIALISM
Rules for Cooperation
 subsidiarity
 voluntary commitment
 equal terms
 urban-rural partnership
 openness and dynamism
 consensus
 democratic core
Council of the Metropolitan Region
 regional governance
networking with businesses, science, culture
and administration
„We want to be the preferred home region for talented and
dedicated people from all over the world.
Together we establish a home for creative minds. “
Strength
through
polycentrism
Exemplary
culture of
welcome
Most familyfriendly
metropolitan
region
Top in
future-oriented
competence
areas
Efficient
infrastructure for
people, goods and
information
“We develop
polycentricism and
collaboration as a
unique selling point.”
“We develop an
exemplary culture of
welcome”
“We are one of
Europe‘s five most
family-friendly
metropolitan areas.”
“We strengthen the
areas of competence
of the WaBe model.”
“We develop the
transport structure for
people and goods and
the infrastructure for
sustainable exchange
of information.”
Transport & Logistics
Automotive
Information & Communications
Medicine & Health
Energy & Environment
New Materials
Automation & Production Engineering
Expansion of the VGN
Verkehrsverbund
Großraum Nürnberg
Metropolitan Region at trade fairs
Building an
international brand
EntdeckerPass
Messestand
FREIZEIT
2015
Annual conference
Regionenbezogenes
Generationenmanagement
Symposiums:
Cultural and Creative Industries
(Software & Games…)
Analysis of value chains
in regional economic clusters
Aktion
Seepferdchen
Website „Life & Work“
Artist of the Month
3. Politics and Economy in the Same Boat
How we cooperate…
POLITICS AND ECONOMY IN THE SAME BOAT
Joint Decision-Making
Governance of the
Association
Nuremberg Metropolitan
Region e.V.
STEERING COMMITTEE
Political Board /
3 Members
MANAGING BOARD
Political Chairman
Business Chairman
1st deputy council chairman
2nd deputy council chairman
2 deputy business chairmen
COUNCIL OF THE NUREMBERG
METROPOLITAN REGION
OFFICE OF THE NUREMBERG
METROPOLITAN REGION
Business Board /
3 Members
BUSINESS ASSOCIATION
FOR THE NUREMBERG METROPOLITAN
REGION E.V.
per 3 deputy members
from the steering committees
of the forums
BUSINESS &
INFRASTRUCTURE
FORUM
SCIENCE
FORUM
TRANSPORT &
PLANNING
FORUM
CULTURE
FORUM
SPORTS
FORUM
TOURISM
FORUM
MARKETING
FORUM
CLIMATE PROTECTION
AND SUSTAINABLE
DEVELOPMENT
FORUM
Managing Board of the Steering Committee – Parity and Consensus
Political Chairman
Armin Kroder
Business Chairman
Prof. Dr. Klaus L. Wübbenhorst
Political Chairman for the Nuremberg
Metropolitan Region
Chairman of the Board of the association
„Business for the Nuremberg Metropolitan
Region e.V.“
District Administrator of the admin district
of Nürnberger Land
Andreas Starke
Christi Degen
1st Deputy Council Chairman
Member of the Association‘s Board
Mayor of Bamberg
Managing Director of the Upper Franconian
Chamber of Industry & Commerce Bayreuth
Franz Stahl
Heinz Brenner
2nd Deputy Council Chairman
Member of the Association‘s Board
Mayor of Tirschenreuth
Head of Regional Office, Siemens
Erlangen/Nuremberg
Regional Business Association
“Business for the Nuremberg Metropolitan Region e.V.”
General Meeting, 14 February 2014, Nuremberg
Foundation Event, 22 January 2013, Erlangen
REGIONAL BUSINESS ASSOCIATION
Business for the
Region e.V.
143 Members
18 of them “Beacons”
Beacons:
Companies with an annual subscription
of EUR 10.100,- or more
as at 19 July 2016
143 Members
Beacons (bold):
Companies with an annual subscription
of EUR 10.100,- or more
as at
A-Z Umzüge Strohmann GmbH / adidas Group /
Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk
GmbH / Amberger Congress Marketing / ars vivendi verlagsGmbH&Co.KG /
ARVENA HOTELS / Augustinum Roth / Dr. Siegfried Balleis / BECK GmbH & Co.KG / Bank
J. Safra Sarasin (D) AG / Baumüller Anlagen-Systemtechnik / Bayern LB / BFW Nürnberg / Bike & Promotion /
BHF Bank Nürnberg /Birke Ralf / BMW AG Niederlassung Nürnberg / Brand Trust GmbH / BROCHIER Holding
GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH /
Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin
Human Design Group / Deutsche Bank AG / Drees & Sommer GmbH / Dr. Scholz & Weispfenning / EDITH KETTEL MARKET SERVICES /
Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk
Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / Fackelmann Stiftung / FAU Friedrich-Alexander-Universität / FraunhoferInstitut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Fürst Outsourcing GmbH / GfK SE / Hafen
Nürnberg-Roth / Golfclub Lauterhofen e.V. / Graf zu Castell-Castell / Hans Müller HMP Medizintechnik GmbH / Hartmann-Thoma plan werk GmbH /
hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / HSBC Trinkaus & Burkhardt AG /
IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK
Nürnberg für Mittelfranken / IHK zu Coburg / IHK Kulturstiftung der mittel-fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko
Telefonanlagen GmbH / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / KEWOG
Kommunale Entwicklungs- und Wohnungsbaugesellschaft mbH / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien
KG / Kommunalunternehmen Bezirkskliniken Mittelfranken / Konzeptquartier GmbH / KPMG Bayerische Treuhandgesellschaft AG/ KSW
Vermögensverwaltung AG / Kulmbacher Brauerei AG / Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH / Küspert &
Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG /
Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / / Martin Bauer GmbH & Co. KG / Mediengruppe
Oberfranken GmbH & Co.KG / Michael Langer Praxisnetz Metropolregion Nürnberg Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / NERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS-IB GmbH / NORIS Personal-dienste GmbH / Dr.
med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / Ober Scharrer Gruppe GmbH /Fürth OBI Baumarkt
Franken GmbH&Co.KG/ Otto-Friedrich-Universität Bamberg / PEMA Vollkorn-Spezialitäten Heinrich Leupoldt KG / Pricewaterhouse Coopers AG /
PUMA SE / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / Rudolf Wöhrl AG / Gerd Schmelzer / Schwanhäußer Finanz
GmbH&Co.KG/ S IEMENS AG/ Simba Dickie GroupGmbH/ Sparkassen in Mittelfranken / SPEWE-Transport GmbH / Spielwarenmesse eG /
Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence /
SWELL GmbH / TeamBank AG / TGE-Trägergesellschaft mbH / Thomas Sommer Private Vermögensberatung / TIAD – Deutsch-Türkischer
Unternehmerverein / Trapp, Ulrike / T revisto GmbH / tsm total Sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG /
Michael Veit / VGN Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Von Rundstedt & Partner GmbH /
VIPA GmbH / Rudolf Wöhrl AG / WB Consult GmbH / Windsbacher Knabenchor / / Wöhrl--Alpha BeteiligungsGmbH /
Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft-Innovation-Region zwischen Rennsteig und Main e. V /
Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / WTS Steuerberatungsesellschaft mbH /
Zahnarztpraxis Dr. Ludwig & Kollegen / Zapf Daigfuss Vertriebs-GmbH
Business for the
Region e.V.
19 July 2016
Business for the
Region e.V.
7 Chambers
as at 19 July 2016
LETTER OF INTEREST
Strengthen the Nuremberg Metropolitan Region
by Becoming a Partner!
Become a partner of the Metropolitan Region and talk to us
about your membership in the Regional Business Association!
„Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion
Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung
finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der
Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite
Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass
Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen
eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer
Möglichkeiten und speziellen Kompetenzen zu nutzen.“
Extract from the preamble of the Business Association
“Business for the Nuremberg Metropolitan Region e.V.”
Theresienstraße 9, D - 90403 Nürnberg
Fon +49 (0) 911 231-10520
[email protected]
www.metropolregion.nuernberg.de
I am interested in becoming a partner of the Nuremberg Metropolitan Region.
Please send me membership forms for the Regional Business Association /
a Partner Agreement and call me.
Business for the
Region e.V.
Do join us. Become a member!
Advertising with and for Nuremberg Metropolitan Region
Make the brand visible by adding its logo to letters, websites etc.
Participating in 7 Expert Forums
Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing
Participating in Projects
Return on Investment
Competitiveness
+ Attractiveness for
Expert Staff
=
Medium to Long-Term
Investment in the
Region
INCREASE BUSINESS SUCCESS
Membership –
What Are the Benefits?
Extend
Infrastructure to
Top Performance
3 good reasons
And a series of successful
projects with industry
Increase
Business
Success
„12-Point Programme“ of the region‘s
Chambers of Industry and Commerce
Expansion of the Verkehrsverbund
Großraum Nürnberg (VGN)
Original Regional
Model for Growth and Employment
(„Leitbild WaBe“)
Medical Valley
Win and Retain
Expert Staff
Welcome platform „Life & Work“ incl.
SmartMAP, Careers Portal etc.
IHK FOSA (Foreign Skills Approval)
Alliance for Professionals
Membership –
Extend
Infrastructure to
Top Performance
3 good reasons
Increase
Business
Success
Original Regional
Medical Valley
Win and Retain
Expert Staff
EXTEND INFRASTRUCTURE TO TOP PERFORMANCE
Joint Lobby for
“Gateway in Europe”
The Metropolitan Region is located on
two TET-N corridors*
Scandinavian – Mediterranean
Rhine – Danube
*) Trans-European Transport Networks
Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – Valletta
Frankfurt – Nuremberg – Prague – Zilina – UA Border
– Passau – Vienna – Budapest – Bucharest
Source: European Commission
http://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htm
Based on the outcome of the informal trilogue of 27th June 2013
EXTEND INFRASTRUCTURE TO TOP PERFORMANCE
Expansion of the “Verkehrsverbund
Großraum Nürnberg” (VGN)
One ticket for all modes of public transport
www.vgn.de
Reference: VGN, Last updated 24.11.2015
Membership –
Extend
Infrastructure to
Top Performance
3 good reasons
Increase
Business
Success
Original Regional
Medical Valley
Win and Retain
Expert Staff
Welcome to Medical Valley!
Key Sectors in the
TRANSPORT AND LOGISTICS
MEDICINE AND HEALTH 
ENERGY AND ENVIRONMENT
Germany‘s leading-edge cluster for
medical technology, health-care,
pharma
INFORMATION AND COMMUNICATIONS
AUTOMATION UND PRODUCTION ENGINEERING
NEW MATERIALS
AUTOMOTIVE
DAY OF SCIENCE
Day of Science
„Scientific Showcase“ of

Networking:
science ↔ economy ↔
↔ policy ↔ education

10th Day of Science (2016):
University of Bayreuth

800 up to 1.000 Guests

More than one third
participants of the economy
www.wissenschaftstag.metropolregion.nuernberg.de
Original Regional
 27 regional initiatives, 1,500 partners
inform about GMO-free and locally produced food
 Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors)
 Original Regional Database
Over 1,100 direct marketers, merchants and producers: The largest Regional Database in Bavaria!”
www.original-regional.info
PROMOTE LEISURE AND RECREATION
Discover the Region
and save money!
Membership –
Extend
Infrastructure to
Top Performance
3 good reasons
Increase
Business
Success
Original Regional
Medical Valley
Win and Retain
Expert Staff
WIN AND RETAIN EXPERT STAFF
Retaining Expert Staff – a Culture of Welcome
 Alliance for Professionals – Annual conference
 Welcome Platform ”Life & Work” – Development of an online welcome platform
 WelcomePackage – Packages for professionals and companies
 Zukunftscoaches – Strengthening the employment market
 ImageClips – 7 short films about the Nuremberg Metropolitan Region
 Welcome Service Center
Strengthening the Regional Labour Market
ZukunftCoaches in 16 districts, towns and cities
 273 networks (networking with 7,000 players: companies, municipalities, social
institutions, chambers …)
 250 projects and professional qualifications (over 26,000 participants)
 350 events (reaching 90,000 people)
www.zukunftscoaches.de
Designing Education Together
Transferagentur Bayern für Kommunales Bildungsmanagement,
Regionalbüro Nord
 Free support for education guidance,
education reporting in districts and
independent cities and towns in North Bavaria
 Offering:





demand analysis
networking and exchange
transfer of ideas & experience
publications
events
Foundation of the Agency Advisory Council
www.transferagentur-bayern.de
Finanziert vom Bundesministerium für Bildung und Forschung
In Kooperation mit dem Deutschen Jugendinstitut München
Welcome to Nuremberg Metropolitan Region!
SMART
MAP
WelcomeCard and
Welcome Package
Acess to the digital Welcome Platform “Life & Work” with SmartMAP
Regional Highlights in culture and leisure, tips and hints for families, new residents
and many more
4. Enhancing our Region’s Attractiveness
Marketing…
MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS
What Distinguishes the Nuremberg Metropolitan Region?
DYNAMIC
BALANCE
SUSTAINABLE
ECONOMIC STRENGTH
HOME FOR CREATIVE MINDS
SCOPE FOR TALENTED AND COMMITTED PEOPLE
surprising – respectful – cooperative – metropolitan
CULTURE AND LEISURE
IN AN URBAN-RURAL MIX
OPENNESS AND
INTERNATIONAL APPROACH
MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS
Over 120 Special
Motorway Signs
The Brand is Gaining Strength
Brochure
“A Home for Creative Minds”
Comprising information about the
and current projects.
www.metropolregionnuernberg.de/
dokumentation/publikationen
7 Clips
ImageClips
7 short films of 45 seconds. Place them on your company website!
www.youtube.com/diemetropolregion
Business
Science
Sports
Culture
Verkehr
Traffic
Life
“Nuremberg Metropolitan Region”
Use the brand
in many contexts…
 Websites
 Job advertisements
 Publications
 Welcome offers
 Letters
 Marketing / PR
 Building/Construction site marketing
 Words of welcome
 etc.
5. It’s taking part that counts!
Summary
IT‘S TAKING PART THAT COUNTS!
The Nuremberg Metropolitan Region is not
a playing field where few participate and many spectate,
but rather a field with 3.5 million active participants
and representatives.
In the competition for skilled professionals, our association
is focused on highlighting the region as an attractice place
to raise a family and run a business, while constantly
working to improve these aspects as well.
Prof. Dr. Klaus L. Wübbenhorst
Chairman of the Board Association
„Economy for the Nuremberg Metropolitan Region e.V.“
Contact
Office of the Nuremberg Metropolitan Region
Theresienstraße 9
D - 90403 Nuremberg
Tel +49 (0) 911 231-10510
Fax +49 (0) 911 231-7972
[email protected]
www.metropolregion.nuernberg.de

Nuremberg Metropolitan Region

Transcription

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