Programm 2015

Transcription

Programm 2015

dmexco 2015 coNfereNce HiGHLiGHts & sPeciaLs – recommeNdatioNs from
tHe dmexco team. come aNd eNjoy!
wHat you
sHouLdN’t miss
coNGress HaLL, sePtemBer 16, 15:20
Why you shouldn’t
miss it:
Chinese brands
begin playing the
global game.
For the very first
time – Kate Kui and
JD.com on a
European stage.
Why you shouldn’t
miss it:
Three tough ladies,
one man – a new
style of discussion!
Why you
shouldn’t
miss it:
Internet of
Things – demos
live on stage!
deBate HaLL, sePtemBer 16, 17:30
Why you shouldn’t
miss it:
An entertaining and
innovative showdown with the views
of two very different
digital visionaries.
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dmexco // Cologne 2015 // #Guide
Why you shouldn’t
miss it:
Conquerors, survivors, and influencers - two winning
brands and their
recipes for success.
Why you shouldn’t
miss it:
Amy Cole, the fifth
member of the Instagram team, will
have a great announcement for the
dmexco audience.
Why you shouldn’t
miss it:
The world premiere
of the brand-new
BMW 7 Series!
The connected car
is here live on the
dmexco stage!
Why you shouldn’t miss it:
This live demo is special
and fun. In addition, you
should really get to know
what dynamic mindset advertising is – and add it to
your marketing vocabulary.
Why you
shouldn’t
miss it:
Block the AdBlocker – a new
way to protect
advertising.
Why you shouldn’t
miss it:
This big show with
YouTube celebs
will be talk of the
dmexco town!
Why you shouldn’t
miss it:
Want to look into
the crystal ball?
These guys will do
it — and then tell
you your future.
aNd maNy more
45
tHe dmexco
coNfereNce
V
En isito
tra r
nc
e
Central
Park 1
Outdoor Area
TOMORROW
FOCUS
Media
r
ito ce
Vis tran
En
Hall 8
Market Place 1
dm
Ca exc
fé o
Eingang Nord
Entrance North
Boulevard
Central Park 2
Outdoor Area
BVDW
BVDW
+
Speaker, Presse & VIP Eingang
Speaker, Press & VIP Entrance
Congress Center
Snack
Point
Debate Hall
dmexco
Diner
Seminars 1-3
Work Labs
Agency Lounge
Hall 7
Asia
Wok
LEGENDE | LEGEND
Agency Lounge
Service
Center
Nord
W-LAN
WC
+
Market Place 2
Erste Hilfe First Aid
Aufzug | Elevator
Garderobe | Cloak Room
Messeleitung | Exhibition Management
Food & Drinks
Raucherbereich | Smoking Area
|
Central Park 4
Handytankstelle
Outdoor Area
Sushi
Bar
Seminar 4
Seminar 5
TV
STUDIO
Hall 6
Food Court
dmexco
Pub
Start-up Village
Saft
Bar
Hall 9
Girls‘ Lounge
Broadcast Area
Seminar 6
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Seminar 7
Speakers'
Corner
Congress Hall
OFFICIAl COnFErEnCE SpOnSOr
coNfereNce
coNfereNce ProGram
sePt. 16, 2015 – day 1
KEYNOTES & INTERVIEWS
opening keynote
keynote
keynote & fireside chat
Grey swans, disruption, & Zero
Based Budgeting - what impact
will they have on global trends?
expectation to expression:
why marketing is driving the
customer experience
embracing Global Brands
by chinese e-commerce
Platform
Sir Martin Sorrell
Thomas Kurian
Kate Kui
one2one
the spotlight interview
closing-keynote
#themonetizationstory
the future of the agency
Holding company
always caring the Nivea way
Adam Bain
Yannick Bolloré
Ralph Gusko
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coNGress HaLL
Mittwoch | Wednesday | September 16, 2015
All Sessions are in english, unless otherwise noted.
10:00 - 10:15 I dmexco:opening
12:05 - 12:35 I dmexco:media
welcome & opening remarks
Prime time: the New Brew: data, content & relevancy
Gerald Böse
Matthias Wahl
Günther H. Oettinger
CEO
President
European Commissioner
Laura Desmond
Søren Hagh
CEO
Executive Director Global Marketing
Presenter: Peter Kafka, re/code
12:35 - 13:10 I dmexco:marketing
keynote & fireside chat : expectation to expression – why marketing is
driving the customer experience
Christian Muche
Director
10:15 - 10:45 I dmexco:strategy
opening-keynote: Grey swans, disruption, & Zero Based Budgeting what impact will they have on global trends?
Keynote: Thomas Kurian
Kevin Akeroyd
Blake Cahill
President Product Development
General Manager
Global Head Digital and Social Marketing
13:15 - 13:50 I dmexco:commerce
the shopping summit: the inverse retail Business
Sir Martin Sorrell
CEO
the morning talk: media goes digital: the story behind a
successful transformation
Thomas Ebeling
Gabor Steingart
CEO
Publisher
Ronald Focken
Marcus Ruebsam
Dr. Jean-Jacques van Oosten
Managing Director
SVP Marketing & Commerce Products
Solutions
Chief Digital Officer
Martin Wild
Chief Digital Officer
Presenter: Wolfram Kons
11:20 - 12:00 I dmexco:visions
the dmexco summit: Bridging worlds – finding the way to the consumer
Jacki Kelley
Babs Rangaiah
Troy Ruhanen
COO
VP Global Media Innovation & Ventures
CEO & President
elevator speech: marketing beyond marketing
Jean-Michel Pittet
Vice President
Henry Tajer
Global CEO
Presenter: Wenda Harris Millard, MediaLink
48
coNGress HaLL
14:00 Uhr - 14:40 I dmexco:mobile
16:25 - 16:55 I dmexco:outlook
the mobile summit: Hitting the next milestones
one to one: #the_monetization_story
Robert Bridge
Mahi de Silva
Patricia McDonald
VP International Editorial and Marketing
CEO
Chief Strategy Officer
Adam Bain
John Battelle
President, Global Revenue &
Partnerships
Founder, Chair, CEO
16:55 - 17:35 I dmexco:trends
world of experience: the internet of marketing things
Dan Rosen
Global Director of Advertising
Presenter: Anna Bager, IAB
14:40-15:20 I dmexco:contentmarketing
the storytelling summit: entering the Post-advertising era
Yaron Galai
David Hayes
Bob Lord
CEO & Co-Founder
Head of Creative Strategy,
Entertainment Evangelist
President
Sebastian Lombardo
Jonathan Oliver
Jason Vazzano
CEO / Chairman of the Board
Global Head of Innovation
President & CEO
Ray Velez
CTO
Stephanie Naegeli
Jonathan Nelson
Digital Innovation Manager & Founder of
Nestlé’s Silicon Valley Innovation Outpost
CEO
closing-keynote: always caring - the Nivea way
Presenter: Dee Salomon, MediaLink
Ralph Gusko
15:20 Uhr - 15:45 I dmexco:trends
keynote & fireside chat: embracing Global Brands by chinese
e-commerce Platform
Executive Board Member
Kate Kui
VP
the women's Leadership table: diversity, New Leadership &
New talents
Sarah Mansfield
Nicola Mendelsohn
Nikki Mendonca
VP Global Media, Europe & Americas
VP EMEA
President EMEA
Presenter: Nigel Morris, Dentsu Aegis Network
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deBate HaLL
the opening-debate: the Programmatic wave - Love it or Hate it
the Brand strategy debate: authentic Brand Building
Arndt Groth
Lucas Brinkmann
Arne Kirchem
Lars Bo Jeppesen
Javier Sanchez Lamelas
Graham Moysey
CEO
Director Media Buying Solutions
Media Director DACH
CEO Nordics, Central & Eastern Europe
VP Marketing Europe
Head of international
Alexander Schill
Siamac Alexander Rahnavard
Global CCO & Partner
Managing Partner
Presenter: Martin Meyer-Gossner
the spotlight interview: the future of the agency Holding company
challenge 2015 award: the future of advertising
presented by
The top finalist teams of the BVDW Challenge Award
2015 will present their ideas and visions at dmexco.
Here you’ll see how creative young professionals
envision the future of brand communication in 2025.
Yannick Bolloré
CEO
Presenter: Jochen Wegner, ZEIT Online
Presenter: Aljoscha Höhn
the agency debate: Gunning for market share – a new intersection of
media, creativity & consultancy
the showdown: the New currency - Bridging worlds?
Doug Ray
Alan Schulman
Mark Waugh
Global President
Director of Content Marketing &
Creative Experience
Global Managing Director
Karin Hollerbach-Zenz
Björn Kaspring
Lars Lehne
Chairwoman
Chairman
Country Director Agency
Presenter: David Doty, IAB
Martin Michel
Managing Director
the magic triangle: collaborative Growth
the Global Perspective: Bridges into the world – disruptive Business
models for martech
Prashant Fuloria
Steve King
Ralf Rau
SVP Advertising Products
Global CEO
Global Director Marketing
Communication
Presenter: James Cooper, AdWeek
Benny Arbel
Esther Barak-Landes
Tomas Lauko
CEO
CEO
CEO
Presenter: Dr. Hagen Wenzek, Freestyle Consulting
50
deBate HaLL
16:55 - 17:30 I dmexco:video&broadcast
special: state of the state of digital marketing
the revelation debate: Power sharing of the Video marketplace
Terence Kawaja
Founder & CEO
Matthias Dang
Marianne Dölz
Dr. Andrea Malgara
Managing Director
Country Director D-A-CH
Managing Director
the Game changer debate: tV everywhere?
Marie Eve Schroeder
CMO Henkel Beauty Care /
Corporate SVP
Brian Lesser
Jimmy Maymann
René Rechtman
Global CEO
President of Consumer Brands
President International
the showdown: Preaching (no) innovations
Debbie Weinstein
Director of Brand Solutions &
Innovation EMEA Outpost
Presenter: Ashley Swartz, Furious Corp.
Jonathan Nelson
David Shing
CEO
Digital Prophet
15:40 - 16:15 I dmexco:technology
18:00 Uhr - 18:30 I dmexco:strategy
the automation debate: the economic catalyst
the fireside chat: competition in the digiconomy - conquerors,
survivors and influencer
Deepak Advani
Jason Fairchild
Lindsay Pattison
General Manager
Co-Founder & CRO
Worldwide CEO
Brian O'Kelley
Arkady Volozh
CEO & Co-Founder
Co-Founder
Presenter: Dr. Hagen Wenzek, Freestyle Consulting
16:15 - 16:50 I dmexco:performance
the Performance debate: tapping into the Power of consumer intent
Michael Kahn
Martin Ott
Sharon Rowland
Worldwide CEO
Managing Director Northern, Central
and Eastern Europe
CEO
Jonathan Wolf
CPO
51
semiNars
semiNar 1
semiNar 2
semiNar 3
10.00 - 10.45 | dmexco:display
BVDW
Digitale Werbung in Deutschland - ein
Überblick des OVK
Thomas Duhr | Daniel Knapp
10.00 - 10.45 | dmexco:marketing
Ratecard
Roundtable: What an Online Branding
Campaign Looks Like From Every Angle
Frederic Joseph | Marc Rouanet |
Frederic Sadarnac | Julien Verdier
G+J Media Sales EMS
Native, Display, Ad Specials. Viele
Möglichkeiten, gleich viel Wirkung?
Timo Lütten | Frank Vogel
11.00 - 11.45 | dmexco:mobile
BVDW
Mobile Disruption - Wie Mobile die Welt
verändert und welche Auswirkungen das
für Ihr Marketing hat
Melina Ex | Florian Gmeinwieser | Henry Kördel
Stefan Mohr | Daniel Rieber | Mark Wächter
11.00 - 11.45 | dmexco:multiscreen
Accenture Digital
Wearables - Mehr als Jogging?
Thomas Claussen | Marc Hinse | Thomas
Müller | Rohitashwa Pant | Markus Spiller
11.00 - 11.45 | dmexco:strategy
MediaLink
Storytelling Workshop #1: Creating
Data-informed Content at Scale
Mark Addis | David Grant | Miha Mikek |
Dee Salomon | Adam Weinroth
12.00 - 12.45 | dmexco:performance
BVDW
Bridging Imagination: Digitale
Marketing-Modelle der Zukunft
Dr. Ralf Belusa | Arne Henne | Stefan Mies |
Martin Rieß | Mike Weiler
12.00 - 12.45 | dmexco:media
pilot
BUZZBIRD - Erfolgreiche Kampagnen
mit Social Media Stars
Felix Hummel | Andreas Türck
GWA
Markenführung in digitalen Zeiten Beispiele aus der Praxis
Fabian Fischer | Dirk Kedrowitsch |
Christian Rätsch | Thomas Strerath |
Julia von Winterfeldt
13.00 - 13.45 | dmexco:content
BVDW
Integrating Search and Content Marketing
Strategies: Mehr als nur Text
Andre Alpar | Sören Bendig | Lukas Kircher |
Norman Nielsen | Christian Vollmert
VICO Research & Consulting
Case Study Data Driven Content Marketing: Marken durch intelligenten Content
erfolgreich im digitalen Raum platzieren
Wojtek Misiewicz
Mozilla
The future of native advertising
and content marketing
Darren Herman
BVDW
Ökosystem Connected Cars - Wie digitale
Player die automobile Welt erobern
Bernhard Bahners | Christoph Färber |
Achim Himmelreich | Valentin Jahn |
Oliver Lünstedt | Robert Martignoni
14.00 - 14.45 | dmexco:search
Dentsu Aegis Resolutions
The Impact of TV on Search
Günter Linke | Thomas Park
14.00 - 14.45 | dmexco:targeting
Eyeota
Audience data takes off:
Airline boosts ticket sales
by using audience data
Kevin Tan | James Woods
15.00 - 15.45 | dmexco:visions
BVDW
Digitale Transformation am Point of Sale „The next big thing“ in retail!
Malte Hasse | Michael Hülsiggensen |
Martin Wild | Daniela Zimmer | Marco Zingler
iq digital media marketing
Wie ein Coach Kunde und Website
verbindet - die Hewlett-Packard
Content Marketing Kampagne:
Von der Idee bis zur Umsetzung.
Helge Alter | Christian Herp
CoreMedia
Die alte und die neue Welt verbinden Online Kommunikation der
DAK-Gesundheit.
Florian Grebe | Ramona Linter
BVDW
Love it, leave it or change it - Change Management in der digitalen Revolution
Stefan Bessing | Harald R. Fortmann |
Christian Kuhna | Dr. Nico Rose |
Prof. Dr. Sonja Salmen | York Scheunemann
eprofessional
User Engagement Bidding:
Wie Search wieder (so richtig)
rentabel wird
Thomas Nuss | Ben Prause
MediaLink
Storytelling Workshop #2:
The Tech Stack for Brand
Content Marketing
John Busby | Elizabeth Harz |
Jonathan Shaevitz | Kit Simon | Matt Spiegel
BVDW
Der Wandel der Mediennutzung im
Digitalzeitalter: Handlungsempfehlungen
für den Mittelstand
Andrea Eckes | Ulrich Rohde
17.00 - 17.45 | dmexco:social
infospeed
Warum und wie Hersteller Bewertungen
in Online Shops analysieren
Torsten Franz | David Schönhalz
ZenithOptimedia
Mobile is the answer. Now address
the question.
Stefan Bardega | Jason Mander
52
semiNars
semiNar 4
semiNar 5
semiNar 6
econda
Das Potenzial von MultikanalRecommendations nutzen - Chancen
und Grenzen der Personalisierung
Peter Stahl
10.00 - 10.45 | dmexco:video
Teads
Programmatic Video: 10 things
you never dared to ask
Todd Tran
TWENGA
Google Shopping on the rise: how to
master your advertising campaigns
in 2016
Gael de Vos
Viant
Convergence: Key Trends
Shaping the Future of
Digital Advertising
Jeff Collins
11.00 - 11.45 | dmexco:media
Facebook
Exploring mobile - The impact
of mobile Facebook Ads on
direct sales
Nikhil Shah
Telefónica Germany
Die SMS ist tot - lang lebe die SMS!
Analysen und Erkenntnisse zur Nutzung
der SMS als erfolgreiche mobile
Advertising Plattform
Mark Stohlmann
Outbrain
How big data helps brands to
succeed in content marketing
Alex Cheeseman
12.00 - 12.45 | dmexco:data
FFW Deutschland
Enough with the Pretty Brochures,
Let's Start Building Better
Business Tools: the Art of
Data-Driven Marketing
Gus Murray
12.00 - 12.45 | dmexco:creativity
Undertone
Die Rolle von Kreation in Zeiten von
programmatischer Werbung
Jörg Schneider
13.00 - 13.45 | dmexco:trends
Posterscope Deutschland
Managing the Outernet - Wie Interaktivität, Mobile und Big Data die Kommunikation im Öffentlichen Raum verändern
Dr. Kai-Marcus Thäsler
13.00 - 13.45 | dmexco:technology
AppNexus
OPEN. Defined.
Nigel Gilbert
AutoScout24
Danach entscheidet der Kunde - Gezielte
Ansprache von Käufertypen
Marc Hundacker
14.00 - 14.45 | dmexco:data
UDG United Digital Group
Data, Love, Money - fall in love
with your customer (data)
Martin Kulik
SAP hybris Marketing Solutions
Das Erlebnis zählt! Marketing im
richtigen Kontext.
Thomas Ruhl
Monetate
From Optimisation to Unique,
Relevant Experiences: The 5 Steps
to Personalisation
Christian Stein
15.00 - 15.45 | dmexco:email
optivo
Performance-Uplift durch
individuelle und automatisierte
Omnichannel-Kampagnen
Anja Herbers | Ulf Richter
adscale
Real-Time-Advertising für
Publisher - guter Geist oder
böses Schreckgespenst?
Markus Letzner
Scoota
The Five-Stage Engagement:
How to smash benchmarks
with creative optimisation
James Booth
etracker
Website-Personalisierung als
Umsatztreiber im E-Commerce
Olaf Brandt
trnd DACH
Warum Collaborative Marketing die
Brücke zum Kunden ist - und die
Zukunft im Marketing.
Mark Leinemann
esome advertising
Effektiv in sozialen Netzwerken werben
Hansjörg Blase
17.00 - 17.45 | dmexco:data
Semasio
Vertrauen ist gut, Gewissheit ist besser das Treuhand-Prinzip als neues Modell
für Daten-getriebenes Marketing
Kasper Skou
The Trade Desk
Advanced TV - The Future of
Programmatic in your Living Room
Jeff Green
T-Systems Multimedia Solutions
Mobile Web Experience in Deutschland Verschlafen deutsche Unternehmen
die mobile Revolution?
Michael Lehmann
53
semiNars i work LaBs
semiNar 7
defacto x
BIG DATA, CRM Targeting, …. als Basis für
kundenzentrisches Marketing - und wie
findet das der Konsument?
Dr. Jens Cornelsen | Jan Möllendorf
11.00 - 11.45 | dmexco:data
Captify Media
Smart data, low hanging fruit,
storytelling: How search data,
semantics and analytics are used
to enhance an agency media plan
Dominic Joseph
12.00 - 12.45 | dmexco:audio
Spotify
How to become a personal love brand:
Die Individualisierung der Markenerfahrung durch Kontext Targeting
Stefan Zilch
mobile.de
Welcher ist dein nächster? Automarken
im Wahrnehmungs- und Imagetest
Markus Roosen
Ensighten
Transforming Your Analytics
Strategy for a CustomerCentric World
Gary Douglas | Mark Pybus
15.00 - 15.45 | dmexco:video
Altitude Digital
Leveraging Publisher
Data to Solve for Fraud
and Improve Viewability.
Manny Puentes
Acxiom
Heathrow Airport Using Connected Data To Drive
Better Customer Experiences
Simon Chatfield
work LaB 1
Yandex
Der russische Markt für
Online-Werbung: Bleiben
Sie an der Spitze
Andrey Kashin | Bernard Lukey
TagCommander
1000 Attributionsmodelle - und doch
der gleiche Umsatz? Warum sich die
Investition in das Thema trotzdem lohnt.
Raphael Hahn | Timo von Focht
Marketo
Pssst... Insider-Tipps für erfolgreiches
Content-Marketing - Legen Sie die
Grundlagen für Ihre ContentMarketing-Maschine
Melanie Gipp
Webtrekk
Data is Your New Oil, Identity is
Your Faster Horse
Spencer Altman
Refined Labs
Leistungsstarkes Customer Journey
Tracking - wie die Reise des Kunden
zur Erfolgstour wird
Thomas Bindl
YOC Mobile Advertising
Native Mobile 2.0 - Non-intrusive Ads
Michael Kruse
Convidera
The digital DNA for future-fit
companies - The Competence to
Listen, Publish, Engage, Measure
Michael Buck | Frank Mühlenbeck
IBM
Digital Lifeboat - Digitally Reinventing
your Organisation
Matthew Candy
Smaato
Real-Time Fraud Prevention:
Why a Clean, High-Quality Mobile
AdTech Ecosystem Ensures its
Long-Term Success
Ragnar Kruse | Maor Sadra
Mediaplus
TV Performance Extended:
Best-Practice-Beispiele für Effizienzsteigerungspotentiale durch
Multiscreen-Kampagnen
Dr. Tanja Boga
cx/omni CEM cloud
Prozess oder glücklicher Kunde wer kommt zuerst? Customer
ourney Mapping und Service Design
Blueprinting müssen verschmelzen!
Wolfgang Weber
54
work LaB 2
sPeakers’ corNer i start-uP ViLLaGe
sPeakers’ corNer
10.00 - 10.20
dmexco:marketing
iAdvize
Online Sales boosten - mit
intelligentem OnlineKundenservice
Caroline Langer
10.30 - 10.50
dmexco:performance
xpose360
The Future of PerformanceMarketing - die Trends für 2016
Markus Kellermann
11.00 - 11.20
dmexco:strategy
ARITHNEA
Content trifft Commerce:
Der Königsweg zur Kundenorientierung im Age of the
Customer
Monika Schütz
11.30 - 11.50
dmexco:technology
Canto
Kreativer Content ist mein
Kapital – aber wie schütze ich
mich vor Missbrauch?
Lucas Schnabel
12.00 - 12.20
dmexco:video
Branovate
Video Advertising - Can
somebody turn on the lights?
Ron Nahum
12.30 - 12.50
dmexco:email
Xqueue
Einsatz von Recommendation
Technologien zur Responsesteigerung im E-Mail-Marketing
Frank Strzyzewski
13.00 - 13.20
dmexco:technology
fileee
Die fileee App: Consumer
Engagement der neuen
Generation
Marius Gerwinn
13.30 - 13.50
dmexco:mobile
StayFriends
Wie bringe ich eine App mit
Erfolg und Nachhaltigkeit auf
den Markt - Der Prozess eines
erfolgreichen App-Business
Michel Lindenberg
14.00 - 14.20
dmexco:mobile
Mobupps by WebMedia
How do I get my app
discovered? Best ways to
reach top of the charts and
gain maximum organic effect.
Yaron Tomchin
14.30 - 14.50
dmexco:marketing
meekado
Ein Bild verbindet: meekado
vernetzt Konsumenten und
Hersteller mit ungeahnter
Einfachheit.
Patrick Soulier
15.00 - 15.20
dmexco:performance
mediascale
Smart Data: So steuert Sport
Scheck die Kanäle Display,
Webseite und Dialog/eMail
zentral aus einer Hand
Wolfgang Bscheid
15.30 - 15.50
dmexco:content
Cliplister
Die Business Class für
zentrales Datenhandling
Ali Gürler
16.00 - 16.20
dmexco:search
FINDOLOGIC
10% Conversionrate - Kein
Mythos, sondern Realität!
Matthias Heimbeck
16.30 - 16.50
dmexco:search
FACT-Finder
Die Geheimnisse der
erfolgreichen Product
Discovery im Handel
Albert Pusch
17.00 - 17.20
dmexco:commerce
Yapital
#connecting everywhere
and anytime: Die moderne
(mobile) Ära des Shoppens
und Bezahlens?
Niels Lohmüller
17.30 - 17.50
dmexco:targeting
Remintrex Multichannel
ReTargeting
ReTargeting goes Multichannel: Email, postal, telephoneFlorian Werner
18.00 - 18.20
dmexco:marketing
hybris
Mehr Umsatz, bessere
Markenakzeptanz - warum
Kunden ein einheitliches
Einkaufserlebnis suchen
Michael Buschmann
start-uP ViLLaGe
SpOnSOr
STArT-Up VIllAgE
Taste based audience
acquisition & media buy
solution - a DSP for entertainment brands, running programmatic targeted ad campaigns
Jinni ADTECH, Yosi Glick
Wirecard Checkout Portal:
Der Allrounder in Sachen
Online-Payment
Wirecard, Christian Reindl
How sending visitors away can
multiply your inbound traffic
Strossle, Magnus Hultman
11.00 - 11.15 | dmexco:trading
Publisher Trading Desks are on
the rise, hear it from the first
independent Publisher
Trading Desk of Europe.
Massarius Publisher Trading Desk,
Dr. Bert Jan Ten Kate
11.20 - 11.35 | dmexco:data
E-Commerce Research: Höhere
Conversion Rates durch intelligente Aussteuerung von Produkten im Performance Marketing.
metoda, Stefan Bures
Understanding mobile users
traits from their apps
Mobile Audience Intelligence,
Andrea Girardello
Attributionsvergütung im
Affiliate-Marketing. Eine
empirische Case Study
zoobax.com, Daniel Woyteczek
12.20 - 12.35 | dmexco:data
How to Eliminate Fraud from
Advertising
Pixalate, Jalal Nasir
12.40 - 12.55 | dmexco:data
Das Potential von Social MediaEmpfehlungsmarketing
Pay with a tweet, Aaron Keilhau
*** SPECIAL GUEST ***
Start-ups and Big Brands Unwrapping Nestlé’s
Co-Innovation Model
Nestlé, Stephanie Naegeli
PANEL: Die digitale Start-up
Szene von morgen wer gewinnt, wer verliert?
Dr. Oliver Bohl | Simon Harlinghausen
Martin Sinner | Michael Wieser
Any fool can make something
complicated. It takes a genius
to make it simple...
TBA, Joost Nienhuis
14.20 - 14.35 | dmexco:data
Mehr Umsatz mit personalisierten
Produktempfehlungen oder:
Smart Data: Personalisierte
Kundenansprache
Peerius SMART recommendation
suit, Tom Proch
14.40 - 14.55 | dmexco:entrepreneurs
#DWNRW präsentiert
innovative Start-ups
aus NRW live on Stage!
Wirtschaftsministerium NRW,
Prof. Dr. Tobias Kollmann
Realtime Location Intelligence
und Mobile Push Adnetzwerk zur
Steigerung von Activation,
Engagement und Conversion
matchinguu, Felix Heberle
Selly - a better communication,
more success!
SELLY, Martin Reiner
The Explosive Growth of
YouTubers: Enhancing
Engagement With
Influential Entertainment
Social Icons, Felipe Ogibowski
Professionelle Bild- und Medienverwaltung im hybriden System
pixx.io, Andreas Goelkel
#DWNRW präsentiert
How To Grow Customer
LifeTime Value For Your App
Remerge, Pan Katsukis
YouTube-Marketing für
Start-ups - 7 Tipps und Tricks
HitchOn, Sarah Kübler
Web-2-Print und Web-2-Media
> in einer eigenen Benutzergruppe
> ohne Limits
designertemple, Alexander Steiss
17.40 - 17.55 | dmexco:
State of the global
App Economy
Priori Data, Anders Lykke
55
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sePt. 17, 2015 – day 2
KEYNOTES & INTERVIEWS
opening News of the day
keynote & fireside chat
keynote
instagram to announce the next steps for
advertising
unlocking the future:
becoming a fast
moving enterprise
connecting with
the connected consumer
Amy Cole
Béatrice Guillaume-Grabisch
Raja Rajamannar
keynote
investor fireside chat
special
the rise of the app ecosystem; the
end of fragmentation and
a return to scarcity
Beyond Borders
the Bmw world Premiere of an
advanced Brand and technology:
Product and marketing innovations of the all new Bmw 7 series
Rob Norman
Alisée de Tonnac
Timo Resch
57
coNGress HaLL
Donnerstag | Thursday | September 17, 2015
10:00 - 10:15 I dmexco:opening
opening remarks
fireside chat: content to commerce and back again - data and the
creation of desire
Christian Muche
Director
Wenda Harris Millard
Brian Sugar
President
CEO
10:15 - 10:45 I dmexco:social
opening News of the day: instagram to announce - the next steps
for advertising
keynote & fireside chat – unlocking the future: becoming a fast
moving enterprise
Amy Cole
Head of Brand Development EMEA
Béatrice Guillaume-Grabisch
CEO
10:45 - 11:20 I dmexco:content
Visions of Leaders: the content revolution
master class: disruptive business, reinvent marketing, create value?
Mark Read
Jim Stengel
Lisa Utzschneider
Global CEO
President, CEO
Chief Revenue Officer
Presenter: John Battelle, NewCo
Georg R. Rötzer
Dr. Michael Trautmann
Vice President Corporate Marketing
Founder und Member of the
Executive Board
the National summit: the media owner of the future
special: the Bmw world Premiere of an advanced Brand and technology – Product and marketing innovations of the all new Bmw 7 series
Torsten Ahlers
Tina Beuchler
Donata Hopfen
CEO
Chairwomen OWM, Digital & Media
Director
Publishing Director and Head of
Management Board BILD Group
Lars Lehne
Zoja Paskaljevic
Country Director Agency
CEO
Timo Resch
Presenter: Thomas Koch, tk-one
58
Vice President Product Management
Grand Series
Presenter: Brian Cooley, CNET
coNGress HaLL
starting up: a media alliance for enhancing digital synergies
keynote: the rise of the app ecosystem; the end of fragmentation
and a return to scarcity
Jonathan Allan
Bandar Antabi
Lea-Sophie Cramer
Sales Director
VP & Head of Special Projects
Founder & CEO
Rob Norman
Global Chief Digital Officer
16:40 - 17:00 I dmexco:games
Laurent-Eric Le Lay
Dr. Christian Wegner
Chairman of TF1 Publicité.
Member of the Executive Committee
Member of the Executive Board,
Chief Digital & Adjacent Officer
the case study: dynamic mindset advertising
special: emerging markets – what can we learn from africa?
Chaya Soggot
CEO
the Grand finale: the show will never end
Nicola Mendelsohn
Mikul Shah
Mikul Shah
VP EMEA
CEO and Founder
CEO and Founder
LIVMEANCE
O
PERF
keynote: connecting with the connected consumer
R
René Rechtmann
Tessa Violet
President International
YouTube Star
vlogger & singer-songwriter
Raja Rajamannar
Worldwide CMO
the Broadcast future: Navigating the advanced tV space
Krishan Bhatia
Benjamin Faes
Arun Kumar
EVP Business Operations & Strategy
Managing Director Partner
Business Solutions
Global President
Shahrzad Rafati
Founder & CEO
Presenter: Ashley Swartz, Furious Corp.
59
deBate HaLL
the opening-debate: under Pressure – transforming Brands into digital
elevator speech: No country for old mad men — How Hyper connectivity
is changing everything
Markus Frank
Markus Haas
Marc Opelt
Director Advertising & Online,
Member of the Management Board
COO
Member of the Board
(Marketing and Sales)
Nick Worth
CMO
the Giant Bet: solving the marketers Latest cross-everything dilemma
Thomas Strerath
Matthias Wahl
Managing Board
President
the spotlight interview: martech - marketing to an audience of one
Arnd Benninghoffl
Brian Boland
Yann Gabay
Deputy CEO
VP Advertising Technology
Managing Director Southern Europe
and France
12:45 - 13:25 I dmexco:data
the data debate: the role of data in the attention economy
Jessica Federer
Rajeev Goel
CDO
CEO & Co-Founder
Presenter: Wes Nichols, MarketShare
the mastermind debate: the intersection of culture and code
Juergen Blomenkamp
Bob Lord
Babs Rangaiah
Global Investment Chairman
President
Vice President Global Media Innovation
& Ventures
elevator speech: experience marketing – creating customers for life
Darren Guarnaccia
Chief Strategy Officer
60
Kevin Akeroyd
Ben Jankowski
Miha Mikek
General Manager
Group Head Global Media
CEO & Co-founder
Stephane Pere
Tony Zito
Chief Data Officer
CEO
Presenter: Matt Spiegel, MediaLink
deBate HaLL
13:25 - 13:55 I dmexco:commerce
the engagement debate: multichannel? it’s time for mobile!
investor fireside chat: Beyond Borders
Dominik Dommick
Klaus Hellmich
Arnulf Keese
Alisée de Tonnac
Managing Director
Member of the Management Board
Multichannel Retailing
Vice President & Managing
Director DE/AT/CH
CEO & Founder
the marketer's suite: what Brands want
the media intelligence debate: the digitally distracted consumer
Jessica Federer
Karl Isaac
Lindsay Pattison
CDO
Head of Brand Strategy and Innovation
Worldwide CEO
Deirdre McGlashan
Geoffrey Ramsey
Global Chief Digital Officer
Chief Innovation Officer
Presenter: Lisa Milgram, IAB
the Hot chair: adBLock – catalyst for a Game change
14:30 - 15:05 I dmexco:contentmarketing
the future debate: the Next Generation Publishers
Ben Barokas
Mark Addis
Dan Greenberg
Dao Nguyen
Strategy Director
Co-Founder & CEO
Publisher
Founder & CEO
Presenter: James Cooper, AdWeek
the Prophet session: the future in five – three Predictions in
five minutes
Stan Sugarman
Chief Digital Officer & Chief Sales Officer
Presenter: Grant Gittlin, MediaLink
15:05 - 15:45 I dmexco:mobile
the mobile debate: the missing strategy
Jeremy Tai Abbett
David Hayes
Jonathan Oliver
Creative Evangelist
Head of Creative Strategy,
Entertainment Evangelist
Global Head of Innovation
Tina Funk
Rasmus Giese
Florian Gmeinwieser
Managing Director
Managing Director
Head of Mobile
Dirk Kraus
Alexander Schlaubitz
Founder & Member of the Board
Vice President Marketing
61
semiNars
semiNar 1
semiNar 2
semiNar 3
10.00 - 10.45 | dmexco:audio
BVDW
Das Ohr am Netz - aktuelle
Markttrends und Fakten zur
Werbewirkung von Online Audio
Rainer Henze | Dr. Lars Peters | Stefan Sutor
InSkin Media
Viewability - Transparency, Trust
and Meaningful Measurement
Steve Doyle
10.00 - 10.45 | dmexco:video
Carat Deutschland
Genaue Zielgruppenansprache ist
besser, aber was macht dann
eigentlich Zalando im TV?
Marc Nabinger | Kirsten Nachtigall |
Christopher Samsinger
11.00 - 11.45 | dmexco:commerce
BVDW
Multitouchpoint-Management Warum der Handel zum Kunden geht
und nicht mehr umgekehrt
Dr. Oliver Bohl | Thorben Fasching |
Sascha Martini | Torsten Ostmeier |
Alexandra Podeanu | Felix Schmidt
Sitecore Deutschland
Digitaler Champion: Wie Unternehmen
das Rennen um den Kunden gewinnen
und digital überzeugen
Dieter Dahmen | Matthias Ehbrecht |
Michael Hack
IAB Europe
Improving the digital advertising
environment to support Europe’s
digital economy
TBA soon
BVDW
Podiumsdiskussion Targeting -->
Realtiy Check: Online trifft Offline Zwei Daten-Welten werden zu einer?
Meike Arendt | Dino Bongartz | Jörg Klekamp |
Katrin Meier | Michael Multinu |
Tobias Wegmann | Nico Winkelhaus
DataXu
The Holy Grail - Marketing ROI.
Sandro Catanzaro
RMSi Radio Marketing
Service interactive
Always on - Mobile Zielgruppen
effektiv erreichen
Tobias Conrad | Oliver Frenzel |
Dr. Lars Peters | Anne Stilling | Stefan Zilch
BVDW
FOMA-Trendmonitor 2015: Media
zwischen disruptiven Innovationen
und nachhaltigem Data Management
Christian Franzen | Sascha Jansen |
Manfred Klaus | Uli Kramer | René Lamsfuß
Sociomantic Labs
The New Programmatic Playground:
Implications of a Shifting Landscape
Florian Heinemann | Mike Klinkhammer |
Lothar Krause | Alexander Reinhold |
Roberto Ruju
IP Deutschland
FOURSCREEN - Zielgruppen in
konvergenten Medienwelten
konsequent erreichen
Martin Hoberg | Milena Mühl | Tim Nieland
BVDW
Power of Digital
Display Advertising
Dr. Wenzel Drechsler | Björn Kaspring |
Andreas Kühner | Alen Nazarian
BVDW
Bridging Worlds - Digitalisierung
und Monetarisierung der
„Ware Liebe“
Eric Jangor | Michael Pilzek | Patricia Schwan |
Svenja Teichmann
Trendiction
Inspired by need: Social Media
Best Practice und essenzielle KPI's
in der Healthcare Branche
Fabian Jacobi | Sabrina Klein | Sven Kramer |
Maria Spenger
BVDW
Internet der Dinge: Wie sieht die
digitale Marketing- & Service-Welt
von morgen aus?
Achim Himmelreich | Ingo Notthoff |
Nico Wohlgemuth | Peter Zehetbauer
Lionbridge Technologies
Global Customer Experience:
Trends and Challenges in
Balancing Global Messaging
and Local Relevancy
Emma Durant | Joachim Weissenberger
ADITION technologies
Neckermann Reisen: Effizienz-&
Performance-Uplift durch regio-dynamisierte Multichannel-Kampagnen
mit programmatischem Mediaeinkauf
Matthias Dietz | Stefany Dücker |
Jörg Klekamp | Andreas Stegmann
16.00 - 16.45 | dmexco:video
BVDW
Programmatic Video: Daten und
Automatisierung erobern Bewegtbild
Oliver Busch | Dr. Mark Grether |
Christoph Henning | Anne Stilling
zanox
Wo ist mein Banner? Auf der Suche nach
Transparenz in komplexen Systemen und
unübersichtlichen Vermarkterketten
Benjamin Tauscher
MediaLink
Storytelling Workshop #3: Native Content
Distribution: the Media Alternative
Brian Cooley | Dan Greenberg | Bettina Hein |
Darren Herman | Linda Holliday |
Michael McAvoy
62
semiNars
semiNar 4
semiNar 5
semiNar 6
Google
Google Preferred - Our
Primetime on YouTube
Beau Avril
Mirabeau
The digital transformation
of an airline
Dr. Heini Withagen
PowerLinks
How to Create a Successful
Native Advertising Strategy
Kevin Flood
Criteo
Marketing in a World of
Mobile Commerce
Alexander Gösswein | Miriam Reissnauer
comScore
Non-Human-Traffic:
Why it matters and
why you should care?
Duncan Trigg
Pegasystems
How analytics can help you
stop marketing
Robin Collyer
blueSummit
Der Kunde im Fokus:
Datengetriebenes Online
Marketing von morgen
Sebastian Reischl
12.00 - 12.45 | dmexco:email
GetResponse
Stranger danger! How you
should (and shouldn't) be
treating newly met leads.
Michal Leszczynski
TamTam
What's next on Mobile?
The end of the app and the
rise of Artificial Intelligence
Danijel Bonacic
cadooz
Digitalisierung - Auswirkungen
auf die Incentiveindustrie
Stefan Grimm
Yahoo
How marketers can measure,
monetise and advertise their
apps in a mobile-first world
Richard Firminger
AKM3
International and Multilingual
Search Engine and App Store
Optimization: Strategies, Pitfalls
and Case Studies
Andre Alpar
14.00 - 14.45 | dmexco:data
nugg.ad
How to optimise Digital
Advertising with Smart Data
Martin Hubert
eBay Deutschland
Wie Sie die Herausforderungen im
heutigen Performance Marketing
meistern können - Wachstums- und
Entwicklungsbereiche
Martin Barthel
14.00 - 14.45 | dmexco:media
RLVNT
Advertisers should
be publishers
Rens Plandsoen
15.00 - 15.45 | dmexco:media
ForwardAdGroup
HOW I MET YOUR USER Die Native Advertising Kampagne
der Marke Liebeskind aus der
360°-Perspektive
Sonja Knab
Adform
Bringing Brand Advertising
To The Programmatic Era
Mats Persson
GfK
Crossmedia Insights - All that counts!
How GfK supports advertisers by
bringing media planning and
campaign evaluation together.
Tilman Rotberg | Björn Sprung
denkwerk
Electronic Sweets - Potentiale zwischen
Impulskauf und Personalisierung im ECommerce
Thomas Speicher
LOVOO
Mobile marketing on native platforms.
How brands, apps and online businesses
can grow from mobile reach.
Eric Jangor
Yieldify
A Cross Device Future - How to
Keep Up With Your
eCommerce Customers
Jacob Ajwani
63
semiNars i work LaBs
semiNar 7
10.00 - 10.45 | dmexco:email
eco e.V.
General quality criteria
for e-Mail Marketing
Ivo Ivanov
work LaB 1
work LaB 2
netnomics
Quick-Wins to go Training Session Social
Media Marketing
Kerstin Hoppenworth
SDL Tridion
Real-time - really? Kundengewinnung im
8-Sekunden-Zeitalter
Hartmut König
Vizeum Deutschland
Bauchgefühl trifft Planungsmodell:
Zur Content Marketing Strategie
in 45 Minuten
Katja Anette Brandt | Peter Kiefer
Chase Paymentech Europe Limited
Umsatzrückgänge - Wie man
operative Ineffizienz
beseitigen kann
Peiam Arad
Telefónica Germany (o2)
Strategische ConversionOptimierung für mobile Websites Optimierungspotenziale erkennen
und erfolgreich nutzen
Christina-Elisabeth Vogt
Brandwatch
Build your own Social Media
Command Center live at dmexco
Will McInnes | Susanne Ullrich
Reply / Triplesense Reply
Humanizing the Digital Experience: Mehr
als Human Centered Design - Strategien
und Denkanstöße für langfristigen Erfolg
Julio Luis | Sebastian Nell | Julia Saswito |
Astrid Wunsch
eviom
Digital Storytelling - Der Weg zur
perfekten Markengeschichte
Dr. Filip Grizelj
SHS VIVEON
Automatisierung im
Risikomanagement: Chance und
Risiko für den E-Commerce
Frank Heisel | Stefan Schetter
Wordbee
Tools and processes you'll need
to ensure a fast turn-around
on the translations of your
marketing & web content.
Mareike Bouriga | Gert Frackenpohl
11.00 - 11.45 | dmexco:media
AGOF e.V.
Von der Planung bis zur Kontrolle ExPost-Daten der AGOF
Uwe Scheid
Visual IQ
Marketing Attribution Success at
Sky Italia: An Insider's Perspective
Aldo Agostinelli | Ben Sidebottom
Adobe Systems
Marketing im Auge des Tornados
Andreas Helios
United Internet Media
Lost in Translation - Media Guideline
für Multi Screen Kampagnen
Michael Burst | Benedikt Schmitt-Homann
15.00 - 15.45 | dmexco:outlook
SpotXchange
Video goes programmatic:
Eine Studie zum europäischen
Bewegtbild-Markt von IHS und
SpotXchange
Stefan Beckmann | Daniel Knapp
iClick Interactive Asia
Winning on social, mobile and
video in China
Prof. Michael Brown | Prof. Darren Jacobs
64
sPeakers’ corNer i start-uP ViLLaGe
sPeakers’ corNer
10.00 - 10.20
dmexco:search
explido»iProspect
Why YOU control the
future of SEO
Siwen Zhang
10.30 - 10.50
dmexco:marketing
BannerFlow
The cloud is changing rules
of the ad production game are you competitive enough?
Daniel Fahlén
11.00 - 11.20
dmexco:data
Oracle Marketing Cloud
Unlock The Value of
Your Data Management
Platform With 5 Actionable
Best Practice Tips
Zuzanna Gierlinska
11.30 - 11.50
dmexco:commerce
pixi* Software
Lösungsansätze unterschiedlicher Warenwirtschaftssysteme im
E-Commerce - Auf diese
Kriterien kommt es bei
der Auswahl an!
Matthias Zrenner
12.00 - 12.20
dmexco:commerce
Channel Pilot Solutions
Facebook und Amazon
Product Ads richtig
aufgesetzt und genutzt lernen Sie anhand BestPractice-Beispielen von
den Profis
Mirko Platz
12.30 - 12.50
dmexco:email
Return Path
Increase Online Sales by
Optimising your Email
Customer Experience
Guy Hanson
13.00 - 13.20
dmexco:data
Yieldr
Programmatic Marketing
Best Practices
Mendel Senf
13.30 - 13.50
dmexco:content
how2 AG (vormals infotainweb)
Erklärvideos als Teil einer
erfolgreichen ContentMarketing-Strategie
Stefan Huber
14.00 - 14.20
dmexco:commerce
intoCommere
E-Commerce für B2B und
Mittelstand – Von Amazon
lernen: So wird Ihr OnlineShop ein Erfolg
Matthias Thürling
14.30 - 14.50
dmexco:mobile
b.telligent
Übersicht MobileEngagement-Lösungen
Laurentius Malter
15.00 - 15.20
dmexco:commerce
NETFORMIC & shopware
Cross-Channel E-Commerce Online und Offline erfolgreich
verbinden! Mit Best Practice
EURONICS Deutschland eG
Timo Weltner
15.30 - 15.50
dmexco:performance
MarketShare
The art of Digital
Attribution in an
Analogue World
Lucien Van der Hoeven
16.00 - 16.20
dmexco:email
artegic
Marketing Automation
im B2C und B2B: Praxisbeispiele für effektives
Dialogmarketing im
Customer-Life-Cycle
Stefan von Lieven
16.30 - 16.50
dmexco:mobile
sprylab technologies
Storytelling in the
mobile world
Franz Schubert
17.00 - 17.20
dmexco:trends
affilinet
Wearables - Die Zukunft
ist tragbar
Jim Knopf
start-uP ViLLaGe
SpOnSOr
STArT-Up VIllAgE
Turning Big Data into
Commercial Business Decisions
Datorama's Marketing
Integration Engine, Katrin Ribant
Digital Magazines 3.0 - Kundenbindung auf allen Plattformen
pag.es Publishing System,
Veljko Sekelj
#DWNRW präsentiert
11.00 - 11.15 | dmexco:data
The modern problem of
online advertising fraud
and how to combat it
Enbrite.ly, Gergo Varga
Warum können unsere
Kunden Ihren Social Media
Dialog erfolgreicher und
effizienter managen als
andere?
Socialhub, David Neuhaus
Mit Crowd Eyetracking
Studien die Conversion
Rate erhöhen.
Crowd Eyetracking Studien,
Christoph Schaefer
#DWNRW präsentiert
12.20 - 12.35 | dmexco:data
How visitor knoledge and
data can change the way
companies go on events.
kayo, Nicolas Gendrot
TV-to-Web Analyse: Was
kann sie leisten, und wie
macht man sie richtig?
spoteffects, Jasper Sasse
Docido - Your content
control center
Docido, Francois Goube
14.00 - 14.15
dmexco:entrepreneurs
*** SPECIAL GUEST ***
Bridging Worlds -Talents
are everywhere!
Seedstars World, Alisée de Tonnac
14.20 - 14.35 | dmexco:data
Personalisierung mal so
richtig - oder woran es viel
zu oft scheitert.
Scorebrowser, Bjorn Goerke
Optimierung der Produktsuche und Erhöhung der
Conversion Rate durch
präzise Ergebnislisten und
intelligentere Suchvorschläge.
SEMKNOX semantische
Produktsuche, David Urbansky
Futures and options for
programmatic media
Media Futures (first look options
and forward contracts),
Prof. Dr. Jun Wang
15.20 - 15.35 | dmexco:video
Web-to-Video Lokalisierungslösung von für die weltweite
Nutzung von Produkt-, Schulungs- und Imagevideos intern.
Organisationen
MoovIT GmBH, Wolfgang Felix
The Power of Video for
Ecommerce
DemoUp, Charles Collet
16.00 - 16.15 | dmexco:media
addfame - Stars und ihr
digitaler Einfluss auf Brands.
addfame, Cedric Duvinage
Effizientes DatenfeedManagement durch
Automatisierung per
Drag&Drop mit
Synesty Studio
Synesty, Christoph Rüger
How to Level Up your
Mobile Marketing
with Games
Gamewheel, Evgeni Kouris
PANEL: Proximity Marketing & Big
Data - Wie Start-ups die Customer Experience verändern
Stefan Alich | Florian Riedl |
Jaron Schächter | Helmut Scherer
65

Programm 2015

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