SEMA - Live WIre Media.indd

EVENTS
PRODUCTION
MEDIA
L to R: Brad Hoffman,
Candy Clark of “American Graffiti”, Todd Burbage
OCE
AN CITY
OCMD
Je
ep w eek
Live Wire Media believes
success begins with the
foundation of rock-solid
relationships. These relationships evolve out of trust,
commitment, energy and
support. From this foundation, we create and support
events and brands.
For the past 25 years, my partner and I have been committed to running
and producing first class events, developing successful properties and
executing strategic corporate activations. Through the creation of Live
Wire Media, we have consolidated our talents and created a fast growing company of hard workers to deliver great value to our sponsors and
memorable events to our publics. Our team is passionate and strategic
when it comes to connecting brands to their publics within our events
and corporate activations. We believe in today’s world, the passion you
put into your work will make you stand above the crowd.
Included in the overview of Live Wire Media are the highlights of
something we are truly proud of, our first year as a company. We have
grown into a recognizable company on the East Coast and will expand
more in the upcoming year. Our 2015 goal is to connect brands with
our patrons to excite them about the brand’s story and product in an
engaging and meaningful way. Live Wire Media’s highly-skilled staff
can strategically plan, create and execute events, corporate activations,
public relations initiatives and more. We can and will customize a packet
to fit your needs and achieve your goals.
When all is said and done, Live Wire Media takes a brand’s goal and
makes it our goal. Let’s work together.
Brad Hoffman, CEO
Todd Burbage, COO
VIRGINIA HOT ROD & CUSTOM CAR SHOW
The Virginia Hot Rod and Custom Car Show is the first of two inaugural events for Live Wire Media in 2014.
The 2-day show is held in Hampton, Virginia during early spring. The event gives car lovers on the East
Coast a chance to awaken from winter hibernation and celebrate classic cars and 1950s, 1960s and 1970s
culture. The Virginia Hot Rod and Custom Car Show features the best classics, muscle cars, restored cars,
classic trucks, pro street cars and custom bikes from the Mid-Atlantic and South East.
FAST FACTS:
• The Inaugural Virginia Hot Rod and Custom Car Show
sold out all registered vehicle spots one month prior to
the event. The show featured over 100 vehicles
• Sold out vendor spots for the March show. The event
featured 40 vendors at the 2-day event
• Attendance for the 2014 Show was 10,000 and is
expected to grow in 2015. Nearly 10% of all spectators
bought pre-sale tickets
• Located at the Hampton Coliseum which offers
84,827 sq. ft. of unobstructed space. Plans for 2015 are
to use both the Coliseum and the Hampton Convention
Center.
• The show attracted both men and women, ranging in
age from 18-65
• Located in Hampton, Virginia, The Virginia Hot
Rod and Custom Car Show attracted the area’s large
military population. The Hampton Roads area,
comprised of the cities of Newport News, Hampton,
Norfolk, Virginia Beach, and Chesapeake is considered
to be the east coast’s epicenter of military activity
LIVE-WIRE-MEDIA.COM/VA-CAR-SHOW
OC CAR & TRUCK SHOW
The OC Car and Truck Show was established in 2001 and features High-end Exotics, Tuners, Custom Muscles, Trucks
and Motorcycles. The diverse group of cars, trucks and motorcycles come from across the East Coast. The show has
both indoor and outdoor exhibits and is held at the Ocean City Convention Center. The OC Car and Truck Show takes
place during June and is a start of summer “must attend” event for the East Coast car scene.
FAST FACTS:
• One of the largest and long-standing car shows on the East
Coast
• The OC Car and Truck Show continually attracts 500 - 700 East
Coast and Nationally recognized vehicles
• Provides an atmosphere and captive audience to promote
brands. The show is set in Ocean City, MD which attracts over
250,000 vacationers per weekend. The OC Car and Truck Show
typically has over 12,000 spectators during the 2-day event
• Versatile layout-- The OC Car and Truck Show has three
different indoor areas and an outdoor show field with over
150,000 sq. ft.
• More than cars, trucks and motorcycles – The OC Car and
Truck Show offers live entertainment including artists and
extreme sport demonstrations, children’s activities and a
vendor alley.
• The OC Car and Truck Show offers brands direct access to the
consumer with space for product sampling, mobile marketing
exhibits, banners and more
• Large local and national coverage, past coverage has
included DUB Magazine, RIDES Magazine, Performance Auto
and Sound Magazine, HCI Magazine, OC Today (local), The
Dispatch (local), WMDT-ABC affiliate (local), WBOC-CBS
affiliate (local) and many more
LIVE-WIRE-MEDIA.COM/OC-CAR-SHOW
OCE
AN CITY
OCMD
Je
ep w eek
OCEAN CITY JEEP WEEK
Ocean City Jeep Week was founded in 2010 with the goal to connect Jeep enthusiasts from across the East Coast.
It is a 3-day multi-location event, with two signature events: the Beach Crawl and the Jeep Jam. The event has
grown considerably since its inaugural year and has Jeep enthusiasts attending from across North America. The
2014 Ocean City Jeep Week had a record number of registered Jeeps, vendors, sponsors and spectators.
FAST FACTS:
• The 2014 Ocean City Jeep Week attracted over 1,000 Jeeps to the
3-day event, a 50% increase from the 2013 event
• Sponsors by the numbers—Ocean City Jeep Week attracted over 10
national and local partners as well as 35 vendors
• Signature Event—The Beach Crawl. This event allows Jeep owners
the rare opportunity to ride down a three mile section of Ocean City’s
beach. This event has sold out every year it was offered with a 250
Jeep maximum per Crawl
• 2014 was the first year the City of Ocean City allowed the event to
have 2-days of Beach Crawl. This was due to the increase of registered
Jeeps and interest in the event
• Ocean City Jeep Week is conveniently located in a vacation setting
and the drive time is five hours from New York and Richmond and
less than three hours from Baltimore, Washington and Philadelphia
(times are even shorter if you fly into Salisbury/ Ocean City Regional
Airport)
• Signature Event—Jeep Jam. The full-day event is held on former
chicken processing plant and features a vendor row, mud pits, trail
rides, a beer garden and live music
• Giving back: The 2014 Ocean City Jeep Week donated over 90 hours
of community service to local Habitat for Humanity Chapters and
Worcester County GOLD
• Multiple attractions—the event includes obstacle courses, vintage
Jeep displays, a show and shine, live entertainment and a kids’ zone
LIVE-WIRE-MEDIA.COM/OCEAN-CITY-JEEP-WEEK
SOUTHERN FRIED FESTIVAL
The Southern Fried Festival is the second inaugural event Live Wire Media produced in 2014. The event combined a car show with
a Kansas City Barbeque Society sanctioned barbeque competition, and was held in August at the Hampton Coliseum. The VA Car
Show was a 2-day outdoor event and featured Classics, Hot Rods, Vintage, Restored Muscle Cars, trucks and motorcycles. The
Virginia BBQ Championships was a one-day event with the aim of discovering and crowning the best BBQ in the state of Virginia.
Other entertainment included a pin-up girl contest, live music, a children’s zone and extreme sports demonstrations.
FAST FACTS:
• The 2014 Southern Fried Festival drew over 400 custom
cars, trucks and motorcycles
• The event is featured in the October issue of RPM
Magazine which can be found in over 7,000 stores
across the United States & Canada. The magazine has a
readership of more than 50,000 in 34 countries
• Hampton, Virginia is conveniently located off of
interstate 64, below Richmond and Williamsburg and just
above Virginia Beach, and Norfolk
• In 2014, nearly 90 contestants participated in the BBQ
Championships, making it the second largest inaugural
KCBS competition in history
• The VA BBQ Championships counted as a qualifying event for the Jack Daniel’s World Championship
Invitational, held in Lynchburg, Tennessee each fall
• Guests were entertained by live performances by local
favorites as they made their way through the event
LIVE-WIRE-MEDIA.COM/SOUTHERN-FRIED-FESTIVAL
FAMILY FUN All families, all the time! Live Wire Media takes pride in creating events that encompass a great
family environment for the enthusiasts and spectators.
LIVE-WIRE-MEDIA.COM
DEMOGRAPHICS VIA SOCIAL MEDIA AND TRADITIONAL MARKETING
DEMOGRAPHICS AUDIENCE
Wire Media utilizes Facebook, Twitter and Instagram as well as traditional media such as
AND MARKETING Live
print, radio, broadcast and billboards to promote each event individually. Demographics can
OC CAR SHOW
be viewed on the following pages regarding each of our main events during the 2014 season.
2013
2014
BILLBOARDS
LIVE-WIRE-MEDIA.COM
POSTERS AND RACK CARDS
DEMOGRAPHICS
AND MARKETING
ON-SITE PROMO
BILLBOARD
OC JEEP WEEK
POSTERS AND RACK CARDS
LIVE-WIRE-MEDIA.COM
SOUTHERN FRIED FESTIVAL
DEMOGRAPHICS
AND MARKETING
BILLBOARD
LIVE-WIRE-MEDIA.COM
POSTERS AND RACK CARDS
CORPORATE
ACTIVATIONS
The Live Wire Media team can effectively work with corporations to identify their target customer groups
and execute on group marketing activation needs. With over 25 years of event planning, promotion and
production, Live Wire Media has extensive experience in creating events and marketing efforts to achieve
specific B2C goals. Let us be the solution for your marketing needs.
DEW TOUR OCEAN CITY
For four years, Live Wire Media has been an integral
part in producing and promoting certain aspects of
the Dew Tour in Ocean City, Maryland. Working with
NBC has been an honor and a privilege, and we have
learned quite a bit, and NBC/Dew Tour have benefited
by our efforts and relationships in this market.
OC CAR SHOW
We have been major partners over the past 10 years.
Pepsi and Toyota Scion have utilized our corporate
activation services to bring their satellite events and
corporate meetings together. We give them the highest
level of professional service and a “can-do” attitude.
RACE FOR THE CURE MARYLAND
We have worked hand-in-hand to do all the production
of the Susan G. Komen Race for the Cure. Setting up and
planning all aspects of this event gives us the skill set
to handle any corporate production. We handle all the
logistics; they have fun and raise money for the cure.
LIVE-WIRE-MEDIA.COM
Wire Media abides by the set of promises we make to ourselves as a company,
COMPANY GOALS Live
the patrons of our events and to the brands we call our partners. Below are the
& INITIATIVES topromises
we follow:
We promise to treat everyone involved with our events with respect. We are always open to new
ideas.
We promise to work with sponsors and vendors on a friendship level, while building strong
partnerships through mutual respect and hard work.
We promise to treat all days as game days! We vow to always work as if the event is happening
tomorrow.
We promise to stay social, as well as be available and transparent on all media platforms. We are
sure to keep lines of communication open before, during and after the event.
We promise to make events first class.
We promise to treat events, patrons and partners uniquely. We stay conscious of the fact that no
two experiences, companies or people are the same.
We promise to use events to connect fans with brands and people with similar interests to each
other.
We promise to make your goals our goals, and we will surpass your expectations!
LIVE-WIRE-MEDIA.COM
CORPORATE
PARTNERS
LIVE-WIRE-MEDIA.COM
9919 Stephen Decatur Highway, Suite 4
Ocean City, Maryland 21842
www.Live-Wire-Media.com
(410) 213 - WIRE (9473) [email protected]