Factsheet 02/15

Factsheet 02/15
Europe's leading
home and decorating
magazine
SCHÖNER WOHNEN is the market leader. With
three million readers every month, it is the most
widely-read design magazine in Europe.
SCHÖNER WOHNEN is exclusive. Its readers are
in leading occupations, are quite well off, and have
correspondingly high, discerning tastes.
SCHÖNER WOHNEN is optically stunning. It
presents the best in tasteful home furnishing and
design – from living and dining rooms, bedrooms and
baths, to kitchens and child's rooms.
SCHÖNER WOHNEN is a trendsetter. It
recognizes and creates current trends, presents
new furniture and materials, lighting and
accessories for tasteful modern living.
SCHÖNER WOHNEN is cost efficient. It is clearly
the best media buy with the highest coverage and
lowest cost per 1,000 readers .
SCHÖNER WOHNEN is online. The schoenerwohnen.de portal features high-resolution photos,
an extensive furniture data bank, architects' houses,
a shopping guide and video centre.
Readership Profile
Men
Women
Age
20 - 29
30 - 39
40 - 49
50 – 59
Education
Intermediate
Higher, university
Net monthly household
income*
€ 3,000 – 3,999
€ 4,000 and more
All Adults
70.52 million
%
SCHÖNER WOHNEN
Readers 2.98 million
%
49
23
51
77
14
8
14
14
18
21
17
24
35
41
26
29
117
111
20
23
116
16
25
Source: AWA 2014; *population average € 2,797
Index:
All Adults = 100
46
152
54
99
116
139
156
… with top media efficiency
Coverage in million
Target group: Expert on interior decorating (11.65 mill.)
Own/will buy modern designer furniture
in the next 1-2 years2
Reach Germany's decorators
Coverage in %
Cost per 1,000 in €*
9.7
0,5
28.96
Zuhause
Wohnen
3.5
3.3
0,25 Elle Decoration
A&W
Zuhause
Wohnen
Wohnidee
2.7
AD
1.3
0
0,0
0,5
1,0
Expert on interior
1,5
2,0
54.09
Wohnidee
65.00
Elle Deco.
61.53
Architektur &
Wohnen
136.97
AD
0.8
227.64
decorating1
Source: AWA 2014, *based on rates 2015
Source: AWA 2014, 1TG size: 11,65 m / 2 6,07 m
Refined and exclusive living situation
SCHÖNER WOHNEN
Readers 2.98 million
%
Plan to buy house/flat in next 2 years
10
Especially interested in interior decorating
60
Trendsetters
Luxury oriented consumers
143
Top socio-economic class
194
Culturally active
Plan to renovate/modernize:
Home/flat/rental flat
38
144
Wide range of interests
Kitchen
12
158
Interested in wellness offers
191
Patio, balcony, winter garden, terrace
8
Floor
9
171
11
Sanitary facilities
167
Source: AWA 2014
Cover price
Frequency
Launch year
€ 4.80
monthly
1960
Circulation
Paid
Subscriptions
Cost per 1,000 readers
215,256 copies (IVW IV/2014) All adults
Women
47,963 copies (22%)
2015 ad rates*
Full page multi-colour
€ 32,700
Discounts
start at 3% for 2 pages
www.schoener-wohnen.de
32,74 mill. total PIs. (IVW 01/2015)
Coverage
Adults
Women
4.2% / 2.98 million
6.4% / 2.31 million
(AWA 2014)
Technical information
Trim size
€ 10.97
€ 14.18
215 mm x 280 mm
Technical Specifications: Current and binding
English-language information is available under:
www.duon-portal.de
*Average annual ad rate, for complete current ad rates and data, please consult www.gujmedia.com / the information in this fact sheet is non-binding and without liability.
Gruner + Jahr GmbH & Co KG
Druck- und Verlagshaus
20444 Hamburg
Germany
Media Sales Division
International Media Sales
www.gujmedia.com
Telephone (+49-40) 3703-2940
Telefax (+49-40) 3703-5672
E-mail: [email protected]
February 2015