Overall Urban

Westwood One is America‟s largest provider of radio programming.
Every week, we connect with more than 190 million people through
content that directly impacts their lives. From the news they need to
the music they love. Our brands are household names. Our voices
trusted, opinions respected and tens of millions rely on our Metro
Traffic division to keep their daily commutes safe and swift.
There is no more efficient targeted reach medium than network radio.
And there is none bigger than Westwood One.
News
Is the #1 reason Americans tune in
media. Who they turn to for accurate,
credible news may vary, but with nearly
every major national news brand, a
network of local reporters and some of
the most recognized journalists in the biz
all under the our umbrella – millions of
American‟s get their news from
Westwood One every day.
Westwood One News Content
•America in the Morning
•America this Week
•CBS HealthWatch
•CBS Radio News
•CNBC Business Radio
•CNN Radio
•Dave Ross
•First light
•Headline News
•In The Marketplace
•Just A Minute
w/Harry Smith
•Katie Couric‟s
Notebook
•MarketWatch
•Meet the Press
•NBC News Radio
•Raising Our Kids
•The Osgood File
•The Week in Review
•What's In The News
•World News RoundupLate Edition
•WSJ Daybreak
and more
Sports
create indelible moments that live
on in our hearts and minds for a
lifetime. No other media company
delivers more of these memorable
moments to more sports fans
nationwide than Westwood One.
Broadcasting the most play-byplay sports in America.
• NCAA Football
• NCAA Men's/Women's
Basketball
• NCAA Hockey
• NCAA Baseball College
World Series
• NFL Football
• The Masters
• The US Open
• The Olympic Games
Talk
You can‟t have a conversation without it.
Whatever‟s happening in the world from politics to
celebrity antics, people are going to talk – and
listen. Every day millions of Americans make an
appointment to listen to their favorite talk radio host
conversing opinions that engage, inspire and
influence their lives.
One in Four Americans listen to News/Talk radio.
Now We’re Talking
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The Fred Thompson Show
Larry King Live
Bill O'Reilly’s Talking Points
The Dennis Miller Show
The Jim Bohannon Show
The Lars Larson Show
The Phil Valentine Show
The Tom Leykis Show
Love Line
The
Fred
Thompson
Show
Entertainment
centers around the individual. Everyone‟s got their
thing – comedy, celeb gossip and of course their
music. From the biggest brands to the hottest
bands, Big Pun to Big & Rich, Taylor Swift to Taylor
Dayne – Westwood One is entertainment.
• The Billy Bush Show
• The Wendy Williams Experience
• Absolutely Live
• Beatles Brunch
• BET 106 & Park Radio
• BET Radio Network
• CMT Radio Network
• Country Countdown USA
• Country Gold
• ET Radio Minute
• Last Night On Jimmy Kimmel
• Last Night on Leno/O'Brien
• Top 10 w/David Letterman
• MTV Radio Network
• MTV TR3s Radio Network
• Off the Record
• Out of Order
• Randy Jackson's Hit List
• Superstar Concert Series
• THEO After Hours
• The BET Awards
• The GRAMMY Awards
• VH1 Radio Network
and more
Urban
is not an environment, it‟s a state of mind. Urban culture is everywhere and
with Westwood One, so is urban radio. Home to some of the biggest urban
brands including BET, MTV and Wendy Williams, Westwood One speaks to
African-American listeners everywhere: at home, at work, in the car, in stores,
restaurants, online and, more recently, via cell phones and portable devices.
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BET Radio Network
The Wendy Williams Experience
Randy Jackson‟s Hit List
106th & Park Radio
MTV TRL Rhythmic w/ Sway
The Top 20 Urban Latin Countdown
with Frankie Needles
• Sunday Night Slow Jams
Understands
the Urban Marketplace
African-American Influence
on Urban Radio
The big picture of radio's ability to engage is drawn by radio‟s remarkable
reach. Radio has the ability to speak to African-Americans everywhere: at
home, at work, in the car, in stores, restaurants, online and, more recently, via
cell phones and portable devices.
With over 97% of all African-American consumers aged 12 years and over
listening to the radio each week* - a higher penetration than television,
magazines, newspapers or the Internet - they are one of the highest
consumers of radio as a medium. African Americans index higher in the
heavy listening category than the rest of the country. Regardless of age,
time of day or geography, radio is the African-American's true media
companion.
“The demographic group that defines the urban radio listener is
young and tends to be very influential in their community.”
- Howard Goldberg, senior vice president of
radio services at Scarborough Research.
“Urban Radio in a PPM World” – Arbitron 2007
Urban Radio listeners will spend
over $700 billion this year.
The Growing African American Population:
A Lucrative Target for Advertisers
Over the next 30 years the African
American population is expected to top 50
million, representing more than 14% of the
total U.S. population
50,001,000
35,470,000
37,734,000
By 2008, the spending power of
America‟s
ethnic
minority
groups
exceeded $2 trillion. African American
spending power is projected to reach
$981 billion in 2010.
$981.0
40,109,000
30,629,000
$688.0
18,871,831
1960
1990
2000
2005
2010
U.S. Census Bureau 11/1/00 Estimates
2030
$457.4
$481.4
1997
1998
$510 .0
$585 .0
$307.7
$127
1980
1990
1999
2000
2003
2010*
“The buying power data … and differences in spending by race and/or ethnicity suggests that one general advertisement,
product or service geared for all consumers increasingly misses many potentially profitable market opportunities.”
University of Georgia/Selig Study 2003
*projection – Packaged Facts US African American Market 6th Edition 2006
Dollars in Billions
More than half of Billboard‟s Top 100
Songs of 2007 were from urban artists.
Urban Format Radio
Reaches Beyond Ethnicity
Total 12+
Total 12+
Total 12+
Number of
Population* Cume PersonsCume Rating Stations
All U.S.
Primary
Urban Stations 246,799,247 50,188,700
20.3%
892
All U.S.
Secondary
246,799,247 15,450,400
Urban Stations
6.3%
158
All U.S.
Urban Stations 246,799,247 60,120,100
24.4%
1050
*According to the Arbitron Fall 2004 Population Estimates, 12.1% of the U.S. Population 12+ is black.
One out of every four radio listeners in the United
States listens to an Urban radio station each week.
Nielsen Music 2007 Year-End Music Industry Report
RAB Radio Marketing Guide and Factbook
Estimates based on Arbitron Fall 04/top 100 Black Markets
Ringtones generated $567 million in sales from 220 million purchases.
9 of the top 10 sellers were Urban artists
Urban is a state of mind,
not a place on a map
The urban youth market includes the more than 40 million 12- to 24year-olds living in metropolitan areas of the United States. It also
includes the 24 million 15- to 29-year-olds living outside the 100 largest
metropolitan who connect with hip-hop music, culture, and generally
reflect the same attitudes and values expressed by their large
metropolitan-dwelling counterparts.
This fast-growing market packs a robust purchasing power over $500
billion.
This urban youth market is driven by trendsetters who have a major
impact on the consumer preferences of teens and young adults in
the general market in the United States and worldwide.
Setting trends is what hip-hop-loving, urban youths do best, exuding a
lust for anything new, with strong affiliations for the latest hand-held
devices, internet technology, drinks, snacks and personal care items.
The Power of Urban Radio 2007 - Interep
Packaged Facts US Urban Youth Market 2006
Nielsen Music 2007 Year-End Music Industry Report
Urban listeners seek out
funny and provocative hosts
Best-selling
author,
TV
personality,
multimedia diva and two-time Radio
Personality of the Year Wendy Williams
has a nose for what‟s hot and a straight
forward, no-holds barred style that gets
her message across. The drive-time diva
pumps out an outrageous mix of celebrity
gossip, entertainment news, listener
phone calls, uninhibited advice, and
superstar interviews along with some of
the hottest tracks on the air today in the
only program to be broadcast LIVE on
both coasts in dayparts to die for.
Mon-Fri
2-6PM ET
11A-3P ET
The Wendy Williams Experience,
an experience you won‟t soon
forget.
“What Women Want: From Urban and Urban AC Radio”
Arbitron/Joint Communications 2002
Recognize this guy?
…Urban listeners do.
Randy
Jackson’s Hit List, counts down
the top 30 songs of the week and
gets personal with the idol judge
with features such as What’s in
Randy’s Ipod?. Jackson also
interviews top artists tells the stories
from behind-the-scenes of many
of the industry‟s top acts.
The three-hour weekly show is
heard on more than 85 stations,
including the top three markets;
WRKS-FM (KISS-FM) New York;
KDAY-FM Los Angeles; and WSRBFM Chicago.
Sat/Sun
6A-12M
3 Hours
“I've been in the music business
my entire life and recognize
there's no better way to reach the
music listener than through radio.
I'm thrilled to be with Westwood
One”
Need to reach 41 million people?
Urban Latinos Stand Up!
Celebrity television and radio
host Frankie Needles is at the
forefront of today's Latin-urban
movement. His personality and
passion for his craft have
helped him forge personal
relationships with some of the
biggest recording artists in the
game. As an entertainer, he
connects with his audience on
a cultural level and represents
Latinos with positive messages
like his trademark, “Latinos
Stand Up!”.
Sat/Sun
6A-12M
2 Hours
The weekly, two-hour music
countdown show is a mix of the
hottest
music
from
the
Reggaeton, Hip-Hop, R&B and
Reggae formats.
US Census - Metropolitan Statistical Areas--Population by Race and Hispanic Origin: 2006
BET is the #1 network among
African Americans…
…And 106 & Park is one of it‟s
hottest shows. Taped exclusively
in New York City, the 106 & Park
Weekend Countdown welcomes
a different superstar in studio
guest weekly.
Hosts Terrence
and Rocsi have the talent,
appeal and style sure to keep
BET's "livest" show abuzz. Listeners
hear some of the freshest songs in
the country, as well as celebrity
news and gossip.
The biggest names in the music
and entertainment industry have
all stopped by THE PARK.
Shouldn‟t you?
Sat/Sun
6A-12M
2 Hours
Urban is the 2nd highest selling genre of music
accounting for 1 out of every 4 albums sold.
MTV‟s TRL Hip Hop Countdown
charts the top 20 songs in urban
music as voted by the listeners
of MTV‟s Total Request Live.
Respected veteran VJ and icon
of
hip-hop
culture
Sway
Calloway delivers the hits, the
news and the top one-on-one
interviews from the biggest
names in the industry.
Sat/Sun
6A-12M
2 Hours
MTV‟s undeniable brand power
and Westwood One‟s
unmatched reach, a one-two
punch sure to get your message
across.
Nielsen Music 2007 Year-End Music Industry Report
One-third of Urban radio listeners seek out
information on advertised products
Sunday Nite Slow Jams is
considered one of the nation‟s
top rated syndicated weekend
radio programs. The four hour
love songs and dedications show
features the biggest slow jams
ever
recorded,
from
contemporary artists like Usher
and Mariah Carey, to the classics
from Earth, Wind and Fire and
Marvin Gaye.
Sunday Nite Slow Jams delivers
some of the most loyal listeners
out there, holding an intense
passion for the show, making
conscious listening appointments
weekly.
The passion certainly
translates to the ratings, with
many stations reporting record
numbers.
Sunday
8P-12M
4 Hours
Making the world a better place
on slow jam at a time
African Americans traditionally spend more of their income on
goods and services than the general market.
The biggest night in urban
entertainment - The BET Awards BET's
annual
celebration
of
outstanding
achievement
in
music, film and sports with feature
performances and appearances
by some of the biggest names in
the entertainment industry.
Nielsen Music 2007 Year-End Music Industry Report
Westwood One‟s Radio Row
brings together the country‟s top
Urban radio stations for live
broadcasts from behind the
scenes at big ticket events.
Superstar celebrities, as well as up
and coming stars „run the room‟
doing
live
interviews
and
sometimes
impromptu
performances. Beyond the live
reads and spots, we can fully
integrate your brand into the
event
with
on-site
signage,
sponsored areas and sampling
that keeps your name on the
minds and lips of everyone in
attendance.
Urban Radio isn’t just a format
it’s a community.
There are various formats within the Urban arena, and while many
of these formats provide peripheral services to the community,
RADIO is where they go to when addressing their desire and interest
for vital information. RADIO touches the young and the old and
provides the entertainment they've come to expect.
“The easiest way of seeing this is to recognize the
influence that hip-hop has had on general culture. The
fact is, hip-hop is mainstream music. Look at record sales:
When an artist like The Game or 50 Cent can sell more
than a million copies in one week, you know that's not just
coming from African Americans. Go to any suburb, go to
any high school, go to a roller skating rink:
Hip-hop is mainstream music.”
Emmis Senior Vice President/New York Market Manager
Barry Mayo
Urban Radio has a way of intimately bonding and creating a sense
of community, and Westwood One delivers the content to help
RADIO continue to be a vital medium in the Urban marketplace.
Power of Urban Radio 2007 - Interep
Understands
Personalities
Charles Osgood
Bill O’Reilly
Dennis Miller
Billy Bush
Wendy
Williams
Larry
King
Thom
Hartman
Tom
Leykis
Fred Thompson
Dave Ross
Katie Couric
Rachel Maddow
Understands
Events
Events
are where everyone wants to be.
Big tickets like the Super Bowl, the
GRAMMY and Academy of Country
Music Awards are the Mecca for mega
stars. They are exclusive, but not elusive to
Westwood One partners. We are on-air,
on-line, on-site and on and on…
Westwood “Admit” One
• The GRAMMY Awards
• The Super Bowl
• The Academy of Country
Music Awards
• The BET Awards
• The NCAA Final Four
• The MTV VMA & Movie
Awards
• The Masters
Westwood One will create a separate and distinct
urban division for affiliations and advertising sales
This division will be staffed with top-tier talent
experienced in the urban marketplace
Westwood One’s Urban Affiliations Team
Dennis Green – EVP/Director Affiliate Relations – 12 years at Westwood One
Mark Wilson – Senior Director Affiliate Relations – 4 years at Westwood One
Chris Mendoza – Manager Affiliate Relations – 4 years at Westwood One
Rezell Simmons – Manager Affiliate Relations – 2 years at Westwood One
Proposed Urban Ad Sales Team
Director of Diversity Advertising Sales
New York Diversity Sales Manager
Chicago Diversity Sales Manager
Los Angeles Diversity Sales Manager
Diversity Coordinator
Westwood One would like to become the exclusive national
representative for Reach Media‟s Tom Joyner and other
Syndication One properties for network radio. We would like
to have the ability to sell the online component and even
packages as well.
Westwood One Provides:
• Experienced network radio management
• Wide portfolio of top-rated companion properties
• Strong sellers in major advertising markets
• Dedicated diversity sales staff
• Dedicated integrated media manager
• Dedicated entertainment manager
• Compliance expertise
• Experience and understanding of the African-American marketplace
• Huge corporate parties
• Strong inventory management and control
• Renowned Marketing and Research management