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CETAI, SA
Centre de Transformation Agro-Industrielle
No. 9, Impasse B. Duval, Vivy Mitchell, route de Frères.
__Tel.: _(509)
3323-4271 _ Please, visit us at www.cetai.org __
04/26/13 rev.3
Arcahaie, Haiti Project
USAID-Winner
et
CETAI, SA
Plant complex for Agro-Transformation and Packaging of Plantain, Potatoes, Breadfruits,
Sweet Potatoes Chips; Red, Black & Congo Beans.
At start-up, we expect to hire about seventy five people for the Plant Complex construction and
set-up. We expect to start processing and packaging the Beans. At that stage, we are planning
to directly hire about fifty people and, indirectly, more than one hundred fifty families in the
farming and production of the Beans. Some three to four months later, we will add the Chips
line when we expect to directly hire more than one hundred employees and indirectly more
than three hundreds families in the production of Plantain, Potatoes, Sweet Potatoes and
Breadfruits.
Once the whole Plant Complex is all functional, we will directly and definitely employ more
than two hundreds people and indirectly more than four hundreds families in all productions.
Some key points about this project:
1- We will locate the processing//packaging Plant in the Arcahaie region, north of Port-au-Prince and
away from the Capital. Thus, we would contribute in de-centralizing Haiti.
2- We will train the Youngsters in the area to become: Machinist, Electrician, Plumber, Carpenter.
The Plant will be built by us with these Trainees.
3- The Farmers will be empowered as USAID-Winner is looking to buy them up to twenty five (25%) of
stocks into CETAI, Arcahaie SA, in addition to being an outlet for them to sell their products.
4- All products will be processed and packaged as per the American FDA. Our products will be available
for the domestic Haitian market and specially for export anywhere overseas.
5- We will participate in re-foretasting Haiti with fruits and vegetable trees.
CETAI Business Plan
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CETAI, SA
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Table of Contents
Pages
I)- Project Presentation:
- Project Summary _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3
- Company
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 4-5
- Who will benefit from the Project? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 5-10
II)- The Market:
-
Products _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 11-17
Competition _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _17-19
Customer_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 20
Marketing // Pricing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 20-21
SWAT_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 22
III)- Technical:
- Plant location _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _23
- Building//Civil Engineering_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 24-27
- Equipments_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 28-32
- Processing//Manufacturing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _33-35
- Choice of Technology _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 36
- Human Resources; Employment//Labor _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 37
- Management_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 38-39
- Waste Management_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 40
IV)- Finance
-
Project Cost
_ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 41
Investment Budget
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _42
Operations Costs
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _42-45
Working Capital
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 46
Return On Investment ( ROI)
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 47
Income Statement
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 48
Projected Balance Sheet
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 49
V)- Risk Analysis // Sources_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 50-51
VI)- Purchase Orders _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 52-55
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CETAI, SA
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Executive Summary
CETAI stands for Centre de Transformation Agro-Industriel. Mr. Carlo Darbouze is the principle promoter of
the company. CETAI S.A. is looking to build and operate a food processing and conditioning plant project
based in the Arcahaie region. The plant will primarily condition beans, clean, dehydrate and package them
initially in the 50kg polypropylene bags and eventually pack the beans in 1 to 5 lbs pouches for retail
distribution. Two more lines of processing will be added through financing from FDI and a grant to local
farmers which will secure their participation in the ownership of the new company. They are: an energy
drink line which will develop products similar to Bongu Shake and “AK-100”; a banana & potato chips product
similar to the very popular “Papita” sold throughout the streets of the metropolitan area.
Mr. Darbouze has more than 25 years of experience in the industry; he has worked for many companies in
the USA. Today, he is the General Manager of Miami Bottling & Packaging Group, a company based in North
Miami which processes a portfolio of food products and drinks. WINNER, Watershed Initiative for National
Natural Environmental Resources, has decided to encourage CETAI by helping organize farmer associations
into cooperatives (COPACMA – Cooperative des Associations Championnes du Corridor des Matheux) which
CETAI will integrate as a shareholder. This partnership will yield great benefits for the region, COPACMA, and
CETAI.
CETAI’s business objective is to spur economic development by processing locally made products and
distributing them efficiently to local and international markets. This document will provide more detailed
information on the company, its owners, the market, the competition, and the elaborated financial plan.
The total project cost is $ 3,828,038.00 US; DDB Corp has already invested $ 1,435,207.00 US as equity and
will invest an additional $ 856,059.00 to build the plant and buy more equipment; CETAI is seeking a grant
from Feed the Future – West / WINNER for $ 949,558.00 US to cover equipment purchases and operating
funds for raw materials, and a financing from FDI for $587,214.00 US for the construction of the main plant,
the purchase of equipment, and a small operating fund to source packing products mostly.
Financing plan
Total cost
$ 3,828,038.00
Amount
Equity already injected
New equity to be injected
Total equity
Total debt
CETAI Business Plan
$ 1,435,207.00
$ 1,805,617.50
$ 3,240,824.50
$ 587,214
# of shares
440
560
1,000
15%
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CETAI, SA
Company
__Tel.: _(509)
CETAI is the name of the company; it stands for Centre de Transformation Agro-Industriel. CETAI is a food
processing and conditioning plant project based in the Arcahaie region. The plant will primarily condition
beans, cleaning, dehydrating and packaging them, and as the next step will process banana and vegetable to
make a beverage called The Shake (similar to a Nutrament Shake) and potato & banana chips.
CETAI is obtaining the support of the USAID project Feed the Future – West / WINNER. This project is
working with multiple farmer associations in the Corridor of Matheux region with the aim of creating a
Cooperative which in turn will be incorporated by CETAI as a shareholder.
This partnership of experienced Haitian entrepreneurs and experienced farmers holds great potential. It is
key to adding value to products that, in the past, could not make it to market due to poor road conditions,
poor storage and technical infrastructure. Incorporating the Cooperative into the capital of CETAI will
provide added revenues to the farmer/owners and secure minimum quota production for the plant to be
operational all season long. Loyalty secured by shared interest is key to success.
The principles of CETAI have great expertise and experience in designing, building, and setting up a
processing and packaging plant. Since the plant will be run and operated by Haitian workers, these
employees will receive training on equipment and processes.
Carlo Darbouze is the principle promoter of CETAI. Mr. Darbouze is a Haitian-American electrical and
manufacturing engineer with extensive experience (more than 23 years) in the manufacturing sector in
southern Florida, USA. Mr. Darbouze is currently the general manager of Miami Bottling & Packaging Grp,
located in Miami Florida, since June 2001. The Miami company is a packaging plant and sales office in one.
Some of their products are sold in supermarkets all over Miami and Fort Lauderdale. One of their most
profitable products is the Madame Gougousse brand which consists of imported rice, packaged in 5 lbs
pouches and 25 lbs bags. The other successful product is an energy drink called Deportiva or Sportage which
comes in Gatorade like bottles or in a powder form.
Mr. Darbouze holds a Bachelor’s degree in Electrical Engineering from CUNY’s City College of New York, class
of 1989. He is very active in sports and is fluent in French, English, Spanish, and Creole. Mr. Darbouze owns
60% of the company’s shares and is the President Directeur General, PDG.
Valbrun Leveque is the treasurer of the CETAI. He has accumulated over 10 years of experience in the
business world as a team player having performed a remarkable career and well known for being a pro-active
professional developing efficient communication skills with excellent customer service and high standards of
quality of operation covering: new account openings, cash handling, proof processing, accounting support,
transfer remittance, collections and most of retail banking items. His career in the banking industry spans
from 1982 to 2004.
Windsor Calixte is the Secretary of CETAI. He has accumulated more than 20 years of experience in banking,
finance and management at mid management and executive levels. Windsor is also a successful
entrepreneur with hands on experience in raising capital, managing staff, and meeting investor’s objectives.
CETAI Business Plan
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CETAI, SA
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The “Cooperative des Paysans Chanpyon des Matheux”, known as COPACMA, has been registered with the
help of the project Feed the Future West / WINNER. This new Cooperative would own at least 20% of the
shares of CETAI. Its contribution, from its member associations, will be to supply CETAI in raw materials. The
20 associations that make up COPACMA, already produce beans from the Chaine des Matheux area. Their
participation in the responsibilities of CETAI will yield added dividends along with an open contract for CETAI
to purchase its production first before looking for other products elsewhere. COPACMA’s membership into
CETAI is key to the sustained success of the company.
Below is a summary of the academic profile and professional experience of the original promoters of CETAI.
Who would benefit from the Project?
I- The local region: Employment, Farming and the Environment:
a-
by hiring and empowering the People in these areas.
b- by participating in the development of these areas.
c- by raising the life style, the assets of the People in these areas.
d- by setting-up a re-cycling and reforesting system.
II- Environment:
Rapid Environmental degradation in Haiti must be stopped and reversed. It harms the health of more
than the estimated 8 million Haitians, enormously reduces the economic productivity in this, yet
virgin, Caribbean country.
Helping the Environment and the Agriculture generally work hands and hands; this statement could
not be any more valid, more truthful than for Haiti. Green garden wastes are generated from all the
fruits like Mango, Passion Fruits, Cashew Apple, Orange, Lime, Grape Fruits, Star Fruits, Breadfruits
..etc. and the vegetables like plantain, sweet Potatoes, Yams ..etc. sold on the streets sides and makeshift markets all over Haiti. Unfortunately, all these wastes are always left on the streets.
When we process the fruits and vegetables, we will collect both solid and liquid wastes to (1) be
used into the composting area or (2) be shredded and blended to feed live stocks.
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CETAI, SA
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i. FRUIT WASTE UTILISATION
Processing of fruits produces two types of waste - a solid waste of peel/skin, seeds, stones etc -a
liquid waste of juice and washed waters. In some fruits the discarded portion can be very high (eg
mango 30-50%, banana 20%, pineapple 40-50% and orange 30-50%). Therefore, it is necessary to
ensure that some preliminary separation takes place during processing (eg peel and waste pulp into
one bin, mouldy parts, leaves, soil etc to another which is discarded, stones, seeds etc into a third
bin). All these rich nutrients wastes will be recycled for both live stocks and farming needs:
(1)- Composting is a natural process in which bacteria and fungi, in the presence of air and
water, convert bio-degradable materials into stable substances. The release of heat during
the composting process causes the temperature of the composting material to rise to between
60oC and 70oC, effectively sanitizing the material and drying the final product.
The composting process takes place over a number of weeks, and once finished, the resulting
product can be bagged up and sold to be used in organic farming; thus avoiding synthetic
chemicals. Worldwide, there's more capital going into organic agriculture than ever before.
(2)- The following are six possible products that can be produced from these wastes: Candied
peel, Oils, Pectin, Reformed fruit pieces, Enzymes, Wine/vinegar, Candied peel.
(3)- We will separate all seeds, condition them to be re-planted. We will organize farm-field trips
with the local schools. One key remark in doing so is to return to these sites later-on with
these Students to eyewitness their work, their contribution to a better Haiti.
ii. CETAI, SA will be a permanent Partner in restoring the Environment, specially the
following ways:
(1)- We will provide seeds and grafted trees to be planted by local Students in the area.
(2)- We will always participate in re-foresting Haiti with the Haitian Department of
Environment, specially with fruits and vegetables trees.
(3)- We have found out that the popular tree called “Lila”, that was brought in Haiti not really
that long ago and but is now grown all over the Country, does have a load of natural
insecticide properties. We definitely are very interested in looking into these claims and
run some trials.
Imagine these Farmers getting help in fighting these pesky and destructive insects with a
“Lila” based product instead these artificial products that they used.
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CETAI, SA
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iii. Finished Products:
Another area where we will bring improvement is in the finished Haitian products,
processed and packaged in Haiti. All of our processing, packaging and bottling will be done
based on the US FDA requirements and regulations. All products will be correctly labeled
with proper Nutrition Facts.
CETAI SA will treat, process and package to US standards the following products and byproducts, but not limited to the following local cereals and vegetables: Corn, Sorghum,
Sheila Rice, Beans, Breadfruits, Sweet Potatoes, Potatoes and Yams.
CETAI SA will process and bottle fruits drinks, Energy Sports Drinks, Cibers using our local
fruits like Mango, Orange, Grapefruits, Star Fruits ( Carambola ), and cashew apple (
Pomme a cajou) and others. All finished products will be available for the local Haitian
market as well as for exports anywhere overseas: the Caribbean, Northern and Latin
America, Europe and anywhere else.
We will certainly raise the level of hygiene and cleanliness of the local products sold in the
street. We intend to present a bag that will be the equivalent of the Haitian standard
measure in the street, "the marmite".
CETAI, Les Cayes SA has a re-purchase program of empty bottles and jars (after
consumption) to be recycled at the factory. Thus, we would not be of those who increase
the amount of plastic waste on the streets. With the protection of the environment as one of
our responsibilities CETAI, Les Cayes SA will use resin to extrude PE / HDPE containers
and bottles that are100% recyclable.
Everyone around the globe is aware and worried about Haiti’s environmental
status. The following are just a few quotes that we should not neglected.
1- British-based risk consultancy Maplecroft lists Haiti as number two of 166 nations by their
vulnerability to climate change, behind only Somalia and ahead of Afghanistan and Sierra
Leone.
2- According to an AID report, Haiti "is suffering from a degree of environmental degradation
almost without equal in the entire world." The virgin forests that once covered the entire
country have now been reduced to 4% of the total land area.
3- According to United Nations sources, Haiti loses 3% of its forests every year. Deforestation
has had a disastrous effect on soil fertility, because the steep hillsides on which so many
Haitian farmers work are particularly susceptible to erosion.
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CETAI, SA
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IV- Agriculture:
i. We acknowledge that all four aspects of Haiti's rural predicament - economic, ecological,
nutritional and technical - are inter-linked. By working closely with farmer groups we will be
able to offer practical help to the rural population in the south of Haiti, the majority of whom
depend on agriculture for their livelihood. We will support them in all three areas they have
been struggling for years: (1)- Irrigation ( water ), (2)- Fertilizer and (3) Seeds to guarantee
an economic gains for all. We are having these Farmers forming in a “Coorperative” in
order to formulate the same and common grievances, to increase their buying power and
have one solid voice.
One key goal of our development projects in Haiti is to increase farmer income, move Haiti
from a street Vendor oriented agriculture to one that supports the food industry, and to
improve the environment with commercial fruit trees. Practical agricultural training and
hands-on technical assistance are essential means to achieve these goals and we have
own dedicated agriculturist department.
Last January 23rd., 2012, the USAID-Winner organized a face-to-face meeting for our
group and some farmers’ associations Representatives. We discussed an array of subjects
that reflect the harsh reality these Farmers are living in.
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CETAI, SA
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ii. Among the subjects that we discussed was the costs of beans to us. After some good
exchanges and with the persistent help of Mr. Philippe Bellerive, these Representatives
agreed to drop the costs per pound of all beans to US$ 0.40 assuming that we buy all their
harvest and pick-up the crops from them. Also, one the representative received the good
word from Mr. Dessources of the USAID-Winner to help them with a particular problem
they have. That concession and agreement not only revive the beans project but put it on
top of the list with the quickest ROI.
After we reached the agreement on the beans, these Farmers told us about the list of other
products they desperately need help with. That meeting did confirm the need for the Plant
complex.
Again, on February 23rd., we met with twenty-two additional Haitian Farmers’ associations
to obtain a similar deal than the one we had with the first four associations; and we did.
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CETAI, SA
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iii. We are looking to design, supervise the plant construction and set-up the
machineries; using all Haitian labor. We will promote the main idea of Farmers’
owned Company by reserving some company’s stock for the local Farmers.
The main reasons behind this approach are:
1- to create a sense of “common financial interest” between the Processing//Packaging
Plant and the local Farmers who supply the Plant complex.
2- to create a long lasting business bond between the Plant Complex Investors and the
local Farmers.
3- to ensure that the Famers and Families know that we want to help empower them
and permanently improve their lives. We definitely want to get involved and support
the community where the Plant Complex is located.
4- to give them, the Farmers, a good reason to continue planting and supplying the
Plant Complex because of the first three reasons ( 1,2,3,4). Beside the financial
aspect, we told them of the other two conditions to become Shareholders
of that venture. First, they must form a cooperative and second they must Plant the
same seeds at the same time over a large amount of land, grouped or not.
Everyone around the globe is aware and worried about Haiti’s agricultural status.
The following are just a few selected quotes that we should not neglect:
1- "What stands out most for Haiti is resource security -- food security and water security," said
Fiona Place, risk analyst at Maplecroft of the ranking that rates countries according to their
vulnerability to natural hazards, from droughts to floods.
2- "It is crucial that the priority of boosting agricultural production in the country is not forgotten
in the rubble and chaos," the U.N.'s Food and Agricultural Organization said in a statement.
Most Haitians live in rural areas.
3- Agriculture not only gives riches to a nation, but the only riches she can call her own.
V- The host Government* and Haiti as a whole, as we help:
a- in the de-centralization process.
b- in reducing Haiti’s dependency on other countries
c- in boosting the Haitian agriculture and natural assets.
d- by increasing their revenues in collecting more taxes.
e- by driving the overall food products costs down by “ increasing the production
and making the transformation more efficient”.
* It might not be a bad idea for the Government to come back with the “government
controlled food outlets” which would help stabilize the food market.
VI- The USA and neighborhood countries, as migrations to these Countries will definitely
and considerably decreased. Haiti will then depend on less “hand-outs” from foreign
countries.
VI- Haitians’ land Owners in Haiti and abroad. With the assistance of the Government, we
can lease at a very long term vacant lands all around the Country to grow fruits and/or
basic raw materials.
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CETAI, SA
Market
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The Product
CETAI’s overall objective is to become one of the largest processing and packaging plant in Haiti for the
following products: beans; banana shake; corn shake (AK-100 / Foskao); banana, potato and breadfruit chip
and flour; and organic fertilizer. Due to budget restrictions, CETAI will launch its operation in phases.
• PHASE 1 – Bean processing and packaging – October 2013
• PHASE 2 – Plantain, Potato, and Breadfruit Chip processing and packaging – January 2014
• PHASE 3 – Plantain and Corn Shake processing and packaging – December 2014
Beans
Beans play a significant role in the diet of Haitians. Beans are consumed almost daily with either rice or
maize. Haiti’s national dish is rice and beans! There are numerous varieties of beans in Haiti; however, CETAI
will process 3 types of beans based on their availability: black, red, and white. Black beans are the most
consumed, though red and white are preferred. Haitians prefer locally produced beans over imported beans.
Beans are grown in humid mountain regions and in irrigated plains. There are two to three harvests per year
in the mountain regions. See planting and harvest seasons below:
Data from The Market System for Beans in Haiti (EMMA) & adapted for the region of Matheux
Beans
Planting Beans in Mountains
Planting Beans in Plains
Beans Harvest
Jan
Feb Mar Apr May Jun
Plains
Jul
Mountains
Aug Sep
Oct
Nov
Dec
Mountains
Plantain, Banana ( Figue), Breadfruit for Shake and Chips
Haiti produces 3 varieties of banane: plantain, figue banane (pouyak, tonken, bayonet…) and banana poban
with high flour potential. The Arcahaie region produces 60,000 MT of banana on approximately 3,800 ha. In
the Nord-Ouest department 350 ha produce 6,000 MT of banana. Other major producers of banana are in
Petit-Goâve, Grande Riviere du Nord, la Vallee des 3 Rivieres and Marigot.
In the plain regions out of 20,000 producers of banane were 9,000 producers from Arcahaie; in the
mountainous regions, 230,000 producers worked on 100,000 ha of land dedicated to that culture. In 1991,
Haiti produced 505,000 MT; in 2004, 320,000 MT; in 2006, 286,587 MT on 45,000 ha; this trend continues as
imports from DR increase – 20,000 MT imported from DR – and plant are not treated for infections. Haiti
also exports banana to DR and Petites Antilles, from 3,000 to 5,000 MT per year
Potatoes for Chips
Potato is a crop that is cultivated year round and is a great source of calories. 2006 statistics from FAO, show
a production of 160,535 MT on 55,000 ha. Madame Saras play an important role in the distribution of the
crop from the producers to the retailers. Potatoes are produced in a wide range of climatic conditions;
however it is found mainly in dry areas where it provides a degree of food security to the local population.
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CETAI, SA
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Maize (Corn) for AK-100
Besides plantain, Maize is the most produced crop by Haitian farmers across the country. Maize is planted
regularly, in large fields and on small land plots. It is easily cared for and, depending on variety, can be
produced 2 to 3 times a year on the same land.
The government intervenes in the production of maize by distributing seeds and fertilizers. In 2009, 450,000
ha of maize produced 304,000MT. Areas with higher yields include the Departments of Sud, Centre, and
Grand Anse with more than 900 kg per 1 ha. It is estimated that approximately 300,000 producers are
responsible for the local production.
Maize flows into Port-au-Prince from all production areas as it represents the largest inflow market. Import
of maize is insignificant compared to the yearly production volumes.
Size and Trends
Beans
Studies sponsored by the USAID in Haiti reveal that Haitians consume 70,000 to 80,000 metric tons of beans
each year. 80% of the beans in the market place are produced locally. The balance is imported by 3 major
importers. Maché Ti Tony is the largest importer wholesaler in Port-au-Prince. The pie chart below shows
the source of bean in the Haiti market (note that Food Aids consist of imported beans as well.
As more rice is imported, more beans are consumed by the Haitian population. There is a direct correlation
between rice import/production and beans production/import.
Below is a map of local production of bean in Haiti:
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CETAI, SA
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Most imported beans arrive from the USA. World Food Program, WFP, imports more than 68% of NGO
imports to Haiti. See the pie charts below:
Through these numbers, we’ve realized that local production will determine the import quantity of beans,
and furthermore, the consumption of rice which comprises the main daily dish of Haitians will affect
consumption of beans. We can deduct from the information above that approximately 7,000 metric tons of
beans are produced in the Ouest Department. That information was also confirmed by representatives of
farmer associations whom have met with the principles of CETAI, representatives of FTF-W / WINNER, and
Agronomist Pierre Brière , consultant for CETAI; that meeting was held on January 23, 2012. Farmers also
stated that more than 40% of their production is lost because bad road conditions keep them from reaching
the markets (Marché Public). Improving some access roads and creating collection centers in the region has
helped in reducing the lost in production.
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CETAI, SA
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CETAI will begin its operations by March 2013. That year, CETAI will run its production plant 8 hours per day,
at a maximum efficiency of 4 metric tons per hour; plant will be operational 5 days a week, 4 weeks per
month during 3 months; there are 3 seasons per year. This yield a maximum output for the year of 2,880
metric tons. During 2013, CETAI will increase its capacity by 20%. This can be reached by increasing the
hours of operation and also by being more efficient per hour, reaching the maximum installed capacity of 5
metric tons per hour. By year end, CETAI can reach 50% of the actual production of the West Department.
The beans market chain involves approximately 350,000 producers, thousands of wholesalers, Madame
Saras, transporters, and retailers. In the Port-au-Prince area, there are about 50 wholesalers (owners of
Depot) and 100 Madame Saras per wholesaler. According to a report by EMMA in February 2010, the
number of street retailers is very difficult to quantify.
FTF – W / WINNER project has begun deploying a shell removing machine that it will rent to farmers during
the coming June harvest. The machine, Batedeira TR385 fabricated in Brazil by Triton, enable de-pulping to
produce more than 300 kg in 1 hour. This machine should be transported to each farmer when s/he is ready
to sell to CETAI. See pictures below of product – in this case Black beans in their shells and the TR385:
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CETAI, SA
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Next is the TR385 in action and its end product:
The next picture is the humidity meter. At this experiment, we’ve monitored the humidity level of the beans
we’ve processed at 12.3%, which meets CETAI’s recommendation for purchase.
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CETAI, SA
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Chips
Chips are very popular with school parents who insert daily a type of chip bag in the school lunch box of their
children. Chips are cheap and children love them. Haitian parents spend a high percentage of their income
on school and school related expenses for their children. Most of the chips they purchase are imported.
Papita is very well known and has become the traditional banana chip in Haiti. It is locally made, however, it
lacks in Hygiene because, mostly, of the packaging and distribution network. It is sold mostly in the streets at
street light intersections. It is carried in baskets and carried without shade from one corner street to the
next.
Banana Shake & AK-100 & Chocolate Milk
Most shake products are imported either from Europe, the USA, South America, or the Dominican Republic.
They are milk base, made from banana/plantain mostly and advertised as containing a day’s nutrients for the
human body. The plantain, corn, and cocoa used to make these products follow the same supply chain as the
beans. The Madame Saras play the key role in the distribution of these base products.
Plantain
Volume (MT) Market Share Price/MT
Season
Local
286,587
93% 18,000 gdes All year
Imported
20,000
7%
n/a
The traditional AK-100, pronounced a-k-cent, is a very popular meal of maize/corn that is usually consumed
with bread as a good and affordable breakfast. It is found almost everywhere in urban as in rural areas of
Haiti, but usually served hot. CETAI is looking to promote this popular meal as a shake, ready to eat/drink,
seeking to capitalize on the availability of corn and also on the myth that AK-100 is a nutrient rich local
product. A company from the Dominican Republic, Mme French, has already infiltrated the market and is
selling AK-100 in an 11 fluid oz can at supermarket stores in the PAP region.
Maize
Local
Imported
CETAI Business Plan
Volume (MT) Market Share Price/MT
Season
342,630
99.9% 20,500 gdes Jun & Sep
Negligible
0.1% 14,000 gdes All year
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CETAI, SA
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Chocolate Milk is a sweetened, usually cold cocoa-flavored, milk drink. It is made up of milk and chocolate
syrup. Other ingredients are usually added to give it a specific flavor. Chocolate milk is served cold and has
great nutritional properties such as protein and carbohydrates.
Powdered milk is not readily available in Haiti and can be very expensive. After rice, milk is the secondlargest import. Haiti spent more than $40 million a year on imported milk. To mitigate this factor, then
President Préval had asked the international community to help subsidize this staple and at the same time
invest in locally produced milk from “Creole Cows” (more than 500,000 countrywide). That’s when Let Agogo
was created. Let Agogo is a franchise of localized dairies that transform and sell locally produced milk. Cow
owners would bring their milk to the Let Agogo dairy and would receive cash for each gallon of milk sold after
tests are successful about its quality. The 9.5 fl oz bottles of sterilized milk are sold at $0.65 in stores. Buying
bulk would be a lot cheaper; however volumes would be a problem. Today, the government purchases this
milk and supplies it to the school lunch program at a loss. This could be a good alternative source of milk for
CETAI (besides powdered milk).
The other important ingredient in chocolate milk is the chocolate syrup/powder or locally produced cocoa
paste. Chocolate in all these forms is readily available in Haiti and not as expensive as milk. Haiti exports
cocoa beans to Europe and North America. Beans that do not make the A-grade are sold locally and
processed to create cocoa paste. They usually come in cylindrical bars less than a foot long. These bars are
usually mixed with milk to create chocolate milk, Haitian style. This chocolate milk is usually served hot and
consumed with bread in the morning.
Competition
CETAI will be competing with the current market structure and supply chain.
Beans
Since local beans are preferred over imported beans and if the beans are priced properly, the risk of fierce
competition will be mitigated. Competition for the beans sale is not expected to be fierce in the following
conditions.
- CETAI would have to settle for lower margins, but it would benefit from volume sales of the 50 kg bags.
As CETAI contemplates packaging the beans in 5 lbs and 1 lb pouches, it will then be in fierce
competition with supermarket owners who purchase beans at the local street markets and package
them in 1 lb to 5 lbs pouches at their stores to increase their margins. Below is what the Bean Market
System looked like a few months after the Earthquake.
CETAI Business Plan
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CETAI, SA
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-
CETAI aims to produce and sell 50 kg bags of beans as its major and preferred product. This will enable it
to enter the supply chain with the same packaging found in imported beans. Outlets for its products are
major importers, like Maché Ti Tony, and Food Aid importers like WFP and Food For the Poor. Most
likely, these beans are donated to these NGOs. CETAI would make the case to these agencies that
purchasing local production will have multiple positive effects such as: encourage farmers; save our
mountains; offer a better quality product to the recipients of aid; encourage investment in agrobusiness; injection of cash in the market (which has its own benefits); reduce imports; etc.
Now, let’s examine the competition for the beans produced by the farmers. One of the biggest problems the
farmers in the Corridor of Matheux faces is the lack of roads to get their products to market. Once the roads
are improved, CETAI will have to compete with the markets for the production. Although CETAI has a verbal
agreement with the farmer associations, which are to integrate CETAI as the new Cooperative COPACMA, at
$0.40 per lbs with a humidity level of 15% or less, nothing will keep an individual farmer within that
Cooperative from reaching the market – via the new public road – and selling at twice what CETAI is prepared
to pay. Of course, the increased production and the installation of collection centers will help meet the
minimum required for CETAI to be productive and profitable. Pressure will come also from Madame Saras
whom have lent money to farmers prior to harvest season for various reasons (sending kids to school,
sickness or death in the family, etc.). CETAI plans to have silos for maximum storage during harvest period.
The representatives of the Cooperative within CETAI have to be held responsible for a minimum daily quota.
Cash must also be available at all times in small denominations to send the signal to farmers that if you need
money now, you can sell your production to CETAI and get cash immediately in return.
CETAI Business Plan
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CETAI, SA
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Good bookkeeping and cash flow procedures must be kept. Heads of the Cooperative must be rewarded
financially for helping meet the objectives set on a daily basis (commission).
In order to better control the production of beans, FTF-W / WINNER must motivate the farmer to use its depulping machines to quickly and efficiently retrieve the beans from its protective shell. This machine, the
Batedeira, from Triton, a Brazilian company, automatically separates the skins from the beans, sending the
skin in one direction and filling a 50kg bag in 10 minutes. Comparatively, it could take 3 to 4 hours worth of
manual labor to have the same efficiency.
Banana Shake & AK-100 & Chocolate Milk
In the shake arena, one company has soared above the rest with its aggressive marketing and extended
distribution network; it’s the local distributor BONGU. Bongu is a very well known food and drink ‘maker’ &
distributor throughout Haiti. They import and label with their name products such as tomato sauce,
spaghetti, rice, and milk shakes. Bongu’s market share in the shake business has seen the most increase visà-vis other competitors like Nutrament, Sportshake, Powershake, and Chocomel; no official data is available
to determine the real market share, but based on advertising air-time, Bongu’s market share is significant.
Bongu’s biggest asset is its brand name. Through a very successful marketing initiative, Bongu has created a
name for itself with great value similar to the Digicel brand. It has blanketed the airwaves day and night with
funny ads featuring very well known artists like Tonton Bicha, Ti Joe Zenith, Mika Ben, and Ricky Juste.
Most shakes are sold in small can containers ranging from 250 ml (8.5 fl oz) to 325 ml (11 fl oz).
CETAI’s biggest challenge will be to overcome this monster distribution network; the alternative would be to
join them.
Chips
Besides Papita, sold in the street, most supermarkets and mini markets carry a line of chips both locally made
and imported. Another area of distribution for the chip products is by school entrances. It is noticed that
throughout the greater metropolitan area that small merchants set up their selling box (3 cubic feet volume –
contains candies and cigarettes) by the school in the morning time for parents who buy chips for the kids
before they get to class and during the noon recreation for students looking to buy a snack as a lunch
complement. At these locations, imported products are found, mostly from the DR. One DR company that is
making headways is the Chicharritas with potato and plantain chips and the very popular Cheetos which kids
love. CETAI will have to tap into this distribution network as an alternative source of distribution during the
school season if it decides to go ahead with its own branded product line or be restricted to the super and
mini markets.
CETAI Business Plan
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CETAI, SA
Customer
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Initially, CETAI customers will be Madame Saras, Wholesalers, Private Importers and Food Aid Importers.
These customers will buy bulk from CETAI, ensuring that all production is sold within a week or two of
production to limit storage areas. Minimum purchase will be mandatory and at a certain level, CETAI can
offer to deliver a full truck load to the customers in the immediate regions such as Greater Metropolitan area
of PAP and Saint Marc.
For the shake and chip products, CETAI will have to sell to a network of distributors who decide what goes on
the shelves of the supermarkets. That means selling at a lower price, but having access to shelf and
refrigerated space.
Marketing Strategy
CETAI biggest asset is the fact that it is processing local products, packaging them in the same manner as
imported products. It will have to accentuate the Made in Haiti label during sales pitch and focus on the
quality and good taste of the products.
CETAI will not perform mass advertising for the beans product line since its potential customers are few and
have a known address or phone number. The personal touch – one on one – will be very effective and with
the help of FTF-W/WINNER, CETAI principles will be introduced to decision makers in the industry / supply
chain; however, CETAI will have to aggressively seek affordable ways to advertise the chips and shake
product lines. The alternative would be to work with Bongu to have them promote the locally made Shake as
their own and insert it into their local distribution markets.
CETAI will have to compete for advertising space with Bongu to promote its own products. It must
emphasize the fact that it uses local ingredients in its product as a differentiating factor. Of course, price has
to be comparable to direct competitors like Bongu shakes and Chicharritas chips. It is through an effective
advertising campaign that customers will then ask for the products at the supermarkets. It is recommended
that small fairs are executed to show the product and have customers taste it in some key areas. Once the
brand is established, it is then important to keep advertising the products on the radio and even on
television.
Pricing
Beans
CETAI is looking for a net margin (before taxes since CETAI will apply for the Customs and Income Tax
Exemption benefits from the ‘Comission Interministerielle des Investissements’) between 15% and 25%. That
translates into a sale price ranging from $0.72/lb or $1.58/kg to $0.90/lb or $1.98/kg.
Some wholesalers in Pétion-Ville like Chez Philippe and Depot SAVIN on Rue Villate and Maché Ti Tony claim
that they purchase more imported beans because the local bean are not supplied evenly throughout the year
and they expire fairly quickly compared to the imports. The folks at Depot SAVIN stated that they do not buy
local beans because at one point, the beans were responsible for rotting all other products they had in the
depot because their moisture content was high and therefore could not be stored for extended periods.
They mostly carry the Pinto beans because the price is very attractive.
CETAI Business Plan
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CETAI, SA
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* Prices in US$
Wholesaler
Type of
Beans
Import
DR
Chez Philippe
Pinto
50 kg
Not available
$83.13
Not available
Import
DR
Depot Savin
Pinto
50 kg
Not available
$82.50
Not available
Import
US
Mache Ti Tony
Pinto
100 lbs
$84.00
$85.00
$1.00
Import
US
Mache Ti Tony
Black
100 lbs
$82.00
$83.00
$1.00
Unit
Cost
Sale
price
Margin
Shake
It is recommended that CETAI position the pricing to the distributor at 30 gourdes or $0.70 US for the 10 fl oz.
bottle and $1.10 for the 16 fl oz. bottle regardless of the flavor. This pricing will enable the distributors and
the retailers to sustain a comparable margin vis-à-vis the other products. Success will be pricing and
availability of the product. The target sale price could be around 45 gourdes per 10 fl oz.
* Prices in Gourdes
Imported/local Shake
Brand
Bongu *
Unit
330 ml
Imported
Shake
Sportshake
325 ml
Imported
Chocolate Milk
Chocomel
250 ml
Imported
Shake
250 ml
Imported
AK-100
Powershake
Mme
French
325 ml
Cost
Sale price Margin
~30 .00
57.00
~27.00
Not available
Not available
68.00
Not available
Not available
54.00
Not available
Not available
57.00
Not available
Not available
62.00
* It’s worth noting that Bongu’s metal can container of 330 ml hold less liquid than the Sportshake’s metal can container
of 325 ml. This fact has an impact in the cost of the product and Bongu’s capacity to be very competitive.
Chips
It is recommended that CETAI sell the 3 oz pouch at 7 gourdes to distributors or $0.16 US. CETAI will not be
in a position to compete with the Papitas sold in the street. The target here is a hygienic product that will
appeal to school children and their moms.
* Prices in Gourdes
Local
Plantain chip
Local
Plantain chip
Imported Plantain chip
Local
Potato chip
Imported Potato chip
CETAI Business Plan
Brand
Papita
DEVE Prod. Delic.
Chicharritas
Pom Te Lakay
Chicharritas
Unit
~2.0 oz
3.0 oz
1.5 oz
1.5 oz
1.5 oz
Cost
~5.00
~10.00
??.00
~12.00
?? .00
Sale price
Margin
10.00
~ 7 .00
35.00
~25.00
35.00
??.00
35.00
~23.00
35.00
?? .00
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CETAI, SA
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SWOT Analysis
Strength
Weakness
Opportunity
Threat
Strong knowledge of the processing plant equipment environment and operation;
Has long experience in the food processing environment and is familiar with liabilities that
are borne out of damaged food products;
Has a reliable partner in WINNER, with great knowledge bank and credibility in the
production area of Corridor of Matheux and around Haiti;
Lack of knowledge in the business start-up environment of Haiti;
Lack of personal experience working with farmers and cooperatives;
Carlo Darbouze, the principle owner of CETAI, will not be in Haiti consistently once the plant
is operational – but will be available 100% of the time;
Lack of equity funds limits the opportunity to put more products in the market during phase
1;
Most production from farmers does not get to market; therefore, building a road will allow
CETAI the opportunity to access the excess production;
Since Haitian beans are preferred to imported beans, excess production or injection in the
market will simply reduce the amount of imported beans;
WFP might be able to reserve the production from CETAI during the May/June harvest to
meet demand for the hurricane season which runs from June to November every year;
School children often have in their lunch box either potato/plantain chip for snacks – tapping
into this market at the right price will be a success factor for the chip products;
Minimum volume is needed to make the plant investment profitable;
High humidity in the beans will increase the currently agreed price per lb set at $0.40;
Timing to secure the financing and order the equipment with import delays and install will
put the November harvest season in jeopardy;
The Shake products will face very tough competition from Bongu’s imported product line;
CETAI Business Plan
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CETAI, SA
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Operation
Location of the project
CETAI’s processing plant will be located in the region of Arcahaie, more precisely, in the First Communal
Section of Boucassin, Habitation Thomas (South corner: 18 47’21.88”N 72 29’09.43”W at an altitude of 62
meters above sea level). This property of more than
380,000 square meters will not only house the plant; most
of the land, provided to DDB Corp by the Haitian
Government, will be planted with varieties of beans and
will serve as a minimum production base for the plant.
The plant will be built on about 5 hectares of the land and
is only about 40 minutes away from vast production area
which will supply it with beans, plantain, potatoes,
breadfruit, corn and other agricultural products which can
be transformed. See pictures below.
The site is accessible via trucks or 4x4 vehicles. It is about 1,100 meters from the main road, Route Nationale
#1. The locals have a cinder block fabrication plant, owned by the CASEC, Romulus Pierre Andre. Water is
abundantly available on site and construction foundation rocks
are available nearby. Only river sand will need to be transported
from Montrouis during construction. Underground water is
available, but an artesian well will have to be dug to provide
water to the plant. Manual labor is also on hand. CETAI will also
have to ensure the road rehabilitation to facilitate access to the
plant.
Harvest area to be exploited is located in and around the
Arcahaie and Montrouis areas, situated at 15 to 30 kilometers
from the CETAI plant location.
CETAI Business Plan
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CETAI, SA
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Annex B – Design
CETAI Business Plan
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CETAI, SA
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CETAI Business Plan
Page 25
CETAI, SA
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CETAI Business Plan
Page 26
CETAI, SA
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The center area will hold the offices, R/D, First Aid, Training room; all common to the production
halls. We will take advantage of this construction and mini industrial Park set-up to train Haitian
employees. We have already started the technical training of some Locals.
The whole complex will be all built and supervised by Haitians.
CETAI Business Plan
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CETAI, SA
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Equipment
List of Equipment from DDB:
CETAI, Arcahaie SA
Machines that are already and/or will be soon built or bought by DDB Corporation ,
**These machines cover both the Beans and Liquid ( shakes ) lines.
Precision Air-Screen Cleaner
$25,700.00
1
$25,700.00
**
Gravity Cleanser (De-stoner ): 5MT per hr.
$32,500.00
1
$32,500.00
**
Vibration Separator: 3MT per hour.
$31,500.00
1
$31,500.00
**
Polisher, 3MT per hour.
$35,500.00
1
$35,500.00
**
Gravity Separator
$37,450.00
1
$37,450.00
**
Bucket Elevators: 3MT per hr.
$15,750.00
3
$47,250.00
**
Office equipments and supplies
$15,000.00
$15,000.00
Storage Hoppers
$4,500.00
1
1
**
**
Bulk 100lbs. Baggers with scale: 2MT per hour.
$114,100.00
1
$114,100.00
**
Retails 5lbs.: 1MT per hour.
$129,000.00
1
$129,000.00
**
Retails: 1lbs. FFS : 0.6MT per hour.
$135,000.00
1
$135,000.00
**
Maintenance Machine Shop: (used Lathe, Milling
machine, Surface grinder, stand-up drill and
miscell.)
$35,000.00
1
$35,000.00
Small Labs with basis equipment
$11,000.00
1
$11,000.00
**
$750.00
2
$1,500.00
**
Gas Dryer ( Dehydrator ) 3MT per hour
$180,000.00
1
$180,000.00
**
8000 - 10000 cu.ft. ( used ) Cool Room
$21,000.00
1
$21,000.00
**
Hand Pallet Jacks
**
Total:
CETAI Business Plan
$4,500.00
$856,000.00
Page 28
CETAI, SA
__Tel.: _(509)
List of equipment from DDB (continue):
CETAI, Arcahaie SA
Machines that are already and/or will be soon built or bought by DDB Corporation
**These machines cover both the Beans and Liquid ( shake ) lines.
100-120' well for the Plant water supply.
$22,000.00
1
$22,000.00
Promotion//Marketing tools and materials
$75,000.00
1
$75,000.00
Dust Collector
$12,500.00
4
$50,000.00
Stainless Steel tubing and Fittings
$17,000.00
1
$17,000.00
Homogenizer
$16,000.00
2
$32,000.00
100lbs medium scale
$300.00
1
$300.00
10lbs, 5lbs and 1lb. Lab scales
$550.00
2
$1,100.00
ph and Alkaline testers,
$1,500.00
1
$1,500.00
Small Labs with basis equipment
$11,000.00
1
$11,000.00
Conveyors
$7,000.00
5
$35,000.00
Shipping box Printers, Tape Dispenser/Sealers
$12,500.00
3
$37,500.00
Forklifts ( propane gas, 4000-5000lbs )
$15,000.00
2
$30,000.00
Delivery and Pick-up mid-size trucks: diesel with
power booster
$28,900.00
3
$86,700.00
Sales Vehicles: motocycles
$1,200.00
10
$12,000.00
Ink Jet Printers
$16,000.00
2
$32,000.00
Road repairs and maintenance
$85,000.00
1
$85,000.00
Grand
Total:
CETAI Business Plan
$1,384,100.00
Page 29
CETAI, SA
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List of equipment from Feed the Future – West / WINNER:
Description
Qty
Combined plantain/Potato chips line with:
Total Price
1
$
252,200.00
Pre-fabricated 18' DIA, 185-207MT Complete
Galvenized Silo with: loading and unloading
screw conveyors, center agitator, Dehumidifier unit assembly (propane gas heat )
2
$
244,518.50
Diesel Generator (120-125KW, 220Vac,60Hz,
3phases)
Inverter assembly: 40-50 KW, 120/240 Vac,
60Hz, 3 phases with automatic switching and
batteries for Lighting and light duty only
2
2
$
33,740.00
Propane Gas Boiler: 50HP, 220/240 Vac,
60Hz, 3 phases
2
$
15,600.00
washing and peeling station, slice and
cutting station, Hydro-Extractor, Blanching
station, Fryer, De oiling machine, Flavoring
machine and packing system assembly with
elevator, weigher, FFS AND EXIT Convoyer
$
Totat equipments
75,000.00
$
621,058.50
Shipping & Handling
$
18,500.00
Ground transportation
$
6,000.00
Customs fees
$
4,000.00
$
28,500.00
Total shipping & handling
Grant
Total
CETAI Business Plan
$
649,558.50
Page 30
CETAI, SA
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List of equipment from FDI:
CETAI, Arcahaie SA
These Machines that will be bought from the approved loan to "CETAI, Arcahaie SA" by the FDI. All
machines must be: 120 or 220/240 Vac. Single or three phases, 60Hrz.
PE / HDPE Extruder blow Mold machine with the
following: 120, 220-240 Volts, 1 and/or 3 phases, 60 Hertz,
Screw DIA: 65-90, RATIO : 24-30 (L/D, ) 12-14 cavities,
complete with the following:
$79,500.00
1
$79,500.00
$3,000.00
1
$3,000.00
2- Deflasher and Exit conveyor
$5,629.00
1
$5,629.00
3- Air Compressor and control system
$2,500.00
1
$2,500.00
4- Chiller, De-Humidifier
$3,500
1
$3,500.00
5- Material blending and handling system.
$3,800
1
$4,100
1
$49,728.00
1
$49,728.00
PE/PP Bags Sealers: Max. Width: 1000MM, Max.
Length: 800MM, Cut Length: 0.009 - 0.10MM,
Capacity: 50-120 PCS/Min
$21,700.00
1
$21,700.00
Steam Jacketed Kettle Mixer with internal Scrapper:
500gallons
$17,500.00
3
$52,500.00
Grand
Total:
$225,957.00
1- Feed Line, with hopper and control.
Grinder with feed line, vacuum and storage
6- tank.
Complete PE/PP bags Extruder line: Width: Min 600mm Max. 1300mm, Thickness: 0.01-0.10mm - 0.03-0.15mm,
Max Production 140kg/hr, Extruder Dia: 65mm
CETAI Business Plan
$3,800.00
$4,100.00
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CETAI, SA
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CETAI Business Plan
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CETAI, SA
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Processing
The process for any type of beans is as follows (red indicates manual process; blue indicates process
performed by machinery):
CETAI Business Plan
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CETAI, SA
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The process for producing the shake product line is as follows (21,000 units per day):
A-1 ( manually )
- Separate Plantain from stalk
and put Plantain in plastic
crated-baskets.
A-3 ( manually )
- Peel-off Plantain,
Breadfruits
- Potatoes ( semi-manual)
A-2
( manually )
- Soak to clean. Put all
in baskets of hot water
( conveyor )
D-2 ( conveyor )
Send Plantain, potatoes and
Breadfruits peels to be shredded
and re-cycled.
D-1 Send stalks
to be shredded
and blended.
-
Filler.
..
A-5
( machine )
- Shear Mixer // Cooker
A-7
( machine )
- Mix and Cook while
adding:
A-12 ( machine )
- Slice Plantain, Potatoes depending
on sizes that the process dictates.
D- ( machine )
Live Stocks Food
Processing.
A-8
A-10 ( machine )
- Pasteurizing
A-4 ( machine )
( machines )
- Screen batch at the
end of blend
A-9
( machines )
- Add powder milk, cinnamon, sugar
Vitamins and other additives.
A-13
( machine )
-Capper & Coder
A-6
( machine )
- Add other vegetables
like: Carrots ..
A-14 ( semi-auto )
-Gang Wrapping
A-15 ( manually )
-. Palletizing and warehousing.
CETAI Business Plan
Page 34
CETAI, SA
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The process for producing the chips product line is as follows (25 to 75 bags per minute):
CETAI Business Plan
Page 35
CETAI, SA
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Choice of the technology
The technology used in this line of the industry is very standard. There is the automated approach and there
is the semi-manual, semi-automated one. The automated one has been deployed in most countries with
modernized agricultural infrastructure. This technology is employed in the US, Canada, China, Brazil, as well
as in Dominican Republic and other Caribbean countries. But, in Haiti, we will seek the semi-automated
approach as we seek to employ as many People as we can without jeopardizing any product quality and the
success of the company.
Choice of the equipment
CETAI has chosen this group of equipment because of prior experience with them, taking into account the
costs, availability, and delivery lead time.
Choice of the equipment suppliers
CETAI has chosen this group of equipment suppliers because of prior experience with them, their reliability
and mostly for their commitment to quality.
Choice of the labor
The labor force will be 100% Haitian. Carlo Darbouze and his associates will train each employee individually
on how to manipulate and maintain each equipment. There are plenty of qualified resources in Haiti looking
for opportunities in management. One note of caution: since Mr. Darbouze will not reside permanently in
Haiti, clear objectives and goals have to be established and management staff will be held accountable to
meet these goals. Costs have to be within budget and a reward structure has to be put in place to motivate
employees to meet goals.
CETAI Business Plan
Page 36
CETAI, SA
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Human Resource
Management
#
Yearly Salary
30% Employee Benefit
Total
General Manager
1
$30,000.00
$9,000.00
$39,000.00
Assistant Plant Operation Manager
1
$20,000.00
$6,000.00
$26,000.00
Supervisor
1
$24,000.00
$7,200.00
$31,200.00
3
$96,200.00
Labor
#
Yearly Salary
30% Employee Benefit
Total
Accountant &
Bookkeeper
2
$8,000.00
$2,400.00
$20,800.00
Mechanic
1
$12,000.00
$3,600.00
$15,600.00
Electrician
1
$12,000.00
$3,600.00
$15,600.00
Welder
1
$12,000.00
$3,600.00
$15,600.00
Mechanic Helper
1
$6,000.00
$1,800.00
$7,800.00
Electrician Helper
1
$6,000.00
$1,800.00
$7,800.00
Welder Helper
1
$6,000.00
$1,800.00
$7,800.00
In-house Nurses
2
$6,250.00
$1,875.00
$16,250.00
Quality Control Tech
1
$14,000.00
$4,200.00
$18,200.00
R&D Tech
1
$14,000.00
$4,200.00
$18,200.00
Administrative Assistant
1
$6,000.00
$1,800.00
$7,800.00
Helper
5
$1,800.00
$540.00
$11,700.00
10
$1,500.00
$450.00
$15,000.00
2
$7,000.00
$2,100.00
$18,200.00
Machine Operator
10
$6,000.00
$1,800.00
$78,000.00
Cleaning Personnel
2
$3,000.00
$900.00
$7,800.00
Sales Agent
Forklift Operator
52
CETAI Business Plan
$282,150.00
Page 37
CETAI, SA
__Tel.: _(509)
Management
CETAI, SA board.
Carlo P. Darbouze
CEO
Engineering // Business // Management
Windsor Calixte
Secretary
Leveque Valbrun
Treasurer
Finance // Business
Finance // Banking // Business
Bherta Donley
Advisor
COPACMA
Advisor
Briere Pierre
Advisor
Sales // Marketing
Farmers Cooperative
Agriculturist
CETAI Business Plan
Page 38
CETAI, SA
__Tel.: _(509)
CETAI, Arcahaie SA_ Plant Operations Management.
chart.
CETAI, SA Board
Carlo P. Darbouze
PDG
--( Name )--GM
--( Name )--GM Assistant
--( Name )--Plant Operations
--( Name )--Production
Supervisor
--( Name )--Accounting//Finance
--( Name )--Procurement
// Logistic
--( Name )--Sales // Marketing
--( Name )--QC // RD
--( Name )--Engineering
//
--( Name )--Human Resources
--( Name )--Security //
Sanitation
All Managers will be Haitian, trained by us or already trained professional.
As an incentive to all Managers, we will also offer them stocks in the
Company.
CETAI Business Plan
Page 39
CETAI, SA
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Waste Management
With the chips line, the plant will have to manage a quantity of organic waste especially from plantains.
Therefore, these wastes will be transformed into compost which is very rich for the soil, in particular plantain
orchards. This activity will at the same time create a few more jobs. A waste management place will be
accommodated further on the West part of the plant yard. The compost will be distributed within the area
to the producers to enrich their soil or sell among other producers and generate revenues.
The plant will generate about 7 tons of organic wastes per month that will produce 1.68 tons of compost per
month.
We will follow the norms of the local authorities for the non-recyclable wastes.
compost images
CETAI Business Plan
Page 40
CETAI, SA
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Finance
Project cost
Cost already
incurred
DDB EQUITY
Land
Building
Equipment
Generators
Office Equipment
Data processing and Com
Eq.
Software
Vehicles
Leasehold improvement
Intangible assets
Other assets
Working capital need
Total
Percentage of Total Cost
Total Equity
DDB Equity
Cooperative Equity
$1,100,400.00
Additional cost to be incurred
DDB
WINNER
EQUITY
EQUITY
FDI LOAN
$187,000.00
$127,323.00
$247,157.00
$649,558.50 $290,057.00
$91,736.00
$15,000.00
$41,107.00
$25,000.00
$98,700.00
$150,000.00
$5,000.00
$1,435,207.00
$450,000.00
$856,059.00
85%
$300,000.00
$949,558.50
$50,000.00
$587,214.00
15%
Total
$187,000.00
$374,480.00
$2,040,015.50
$91,736.00
$15,000.00
$41,107.00
$25,000.00
$98,700.00
$0.00
$600,000.00
$5,000.00
$350,000.00
$3,828,038.50
100%
$3,240,824.50
70.70%
29.30%
%
Total Project Cost
Total Equity
Total Loan
CETAI Business Plan
$3,828,038.50
$3,240,824.50
$587,214.00
84.66%
15.34%
Page 41
CETAI, SA
__Tel.: _(509)
Investment budget
Land
Building
Equipment
Generators
Office Equipment
Data processing and Com
Eq.
Software
Vehicles
Leasehold improvement
Intangible assets
Other assets
Working capital need
Total
Year 0
$187,000
$374,480
$2,040,016
$91,736
$15,000
Y
1
Y
2
Y
3
$41,107
$25,000
Y4
Y
5
Y7
$
0
$
0
Y
9
Y 10
$91,736
$91,736
$41,107
$25,000
$41,107
$25,000
$41,107
$25,000
$98,70
0
$
0
Y
8
$91,736
$98,700
$0
$600,000
$5,000
$350,000
$3,828,03
9
Y6
$157,84
3
$
0
$98,70
0
$
0
$157,84
3
$
0
$
0
$157,843
Operational Costs
Operational costs for producing beans are described in the variable and fix cost structure below:
A. BEANS.
a. Variable Cost for 1 metric ton of beans is $1,214.93 (23 gourdes per lb):
i. Purchase price of beans with 25% humidity level is $0.41/lb or $0.89641/kg;
ii. It is estimated that the maximum round trip from the plant to the production area is
60 kilometers and that the trucks will carry on average 80 bags of 50kg during each
trip. The estimated fuel usage is 6 gallons for the round trip;
iii. It is estimated as well that dehydrating the beans will produce a loss of weight of
15% which will increase the price of 1 kg;
iv. Generators will be used exclusively during production in order to safeguard
equipment from spikes from EDH feed. The main 80 kw generator will run 6 hours
each production day at a maximum capacity of 4.6 gallons per hour. Diesel fuel cost
is $3.90/gallon today.
v. Miscellaneous cost run approximately $157.00 per metric ton
CETAI Business Plan
Page 42
CETAI, SA
__Tel.: _(509)
Purchase of 1 Metric Ton @ $0.88/kg
Quantity Unit
1000 kg
Unit Cost Total
$0.896 $896.41
15% loss due to more dehydration
150 kg
$1.00
$150.00
Generator Diesel fuel for production
1.15 gallon
$3.90
$4.49
Transport from field to plant
1.56 gallon
$3.90
$6.10
Miscellaneous (changes in costs)
$164.93
B. SHAKE.
PLANTAIN
Shake
10 oz
Plantain 22%
Water 70%
16 oz
AK-100
Shake
10 oz
$0.0200
$0.0350
Corn 22%
$0.0270
$0.0112
$0.0224
Water 70%
$0.0112
Secret
recipe 8%
Secret recipe
8%
$0.0820
$0.1300
PET Bottle
$0.0700
$0.1000
Shrink sleeve
$0.0820
Wrapping
$0.0910
$0.0700
$0.0820
PET Bottle
Shrink
sleeve
$0.0200
$0.0200
Wrapping
$0.0200
Electricity
$0.0140
$0.0224
$0.0140
Miscellaneous
$0.0748
$0.1030
Electricity
Miscellane
ous
Total
$0.3740
$0.5148
Total
$0.3940
$0.0820
$0.0788
16 oz
$0.043
0
$0.022
4
$0.145
0
$0.100
0
$0.082
0
$0.020
0
$0.022
4
$0.108
7
$0.543
5
Chocol
ate
Milk
Cocoa
& Milk
22%
Water
70%
Secret
recipe
8%
PET
Bottle
Shrink
sleeve
Wrappi
ng
Electric
ity
Miscell
aneous
Total
10 oz
16 oz
$0.0320
$0.0510
$0.0112
$0.0224
$0.0940
$0.1500
$0.0700
$0.1000
$0.0820
$0.0820
$0.0200
$0.0200
$0.0140
$0.0224
$0.0808
$0.1120
$0.4040
$0.5598
The percentages and pricing above have been supplied by Carlo Darbouze except for the Electricity and the
Miscellaneous items.
CETAI Business Plan
Page 43
CETAI, SA
__Tel.: _(509)
C. CHIP.
PLANTAIN Chips
Plantain 95%
Secret recipe 5%
Pouch
Poly bag
Miscellaneous +
Electricity
Total
3oz.
$0.0240
$0.0070
$0.0625
$0.0013
$0.0190
$0.1137
POTATO Chips
Potato 95%
Secret recipe 5%
Pouch
Poly bag
Miscellaneous +
Electricity
Total
3oz.
$0.0200
$0.0070
$0.0625
$0.0013
$0.0182
$0.1089
The percentages and pricing above have been supplied by Carlo Darbouze except for the Miscellaneous item.
D. Annual Operational Fixed cost
a. Salaries total $431,600 and include:
i. Management salaries per year reach $96,200 per year, including 30% employee
benefits which include ONA, insurance, BONI, etc. There are 3 management
employees.
ii. The labor force is composed of 52 employees with a total yearly salary of $335,400
including the 30% employee benefit package.
b. Depreciation expenses average $249,316 and include:
Y1
Land
Y2
Y3
Y4
Y5
$0
$0
$0
$0
$0
$18,724
$18,724
$18,724
$18,724
$18,724
Equipment (10y)
$204,002
$204,002
$204,002
$204,002
$204,002
Generators (3y)
$30,579
$30,579
$30,579
$30,579
$30,579
$1,500
$1,500
$1,500
$1,500
$1,500
$13,702
$13,702
$13,702
$13,702
$13,702
Building (20y)
Office Equipment (5y)
Data processing and Com Eq.
Software
Vehicles (5)
$8,333
$8,333
$8,333
$8,333
$8,333
$19,740
$19,740
$19,740
$19,740
$19,740
$40,000
$40,000
$40,000
$40,000
$40,000
$500
$500
$500
$500
$500
$337,080
$337,080
$337,080
$337,080
$337,080
$168,540
$505,620
$842,700
$1,179,780
$1,516,859
Leasehold improvement (15y)
Intangible assets (10y)
Other assets
Total
Cumulative Depreciation
CETAI Business Plan
Page 44
CETAI, SA
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c. Fuel for administration work equals $75 per week.
i. The generator will run with a lower load for 2 hour per day, allowing employees to
clean up the plant and prepare the next day. During those 2 hours each day, after
each production cycle, the generator will consume 2 gallons per hour. Although the
production fuel is presented below, it is incorporated in the production cost for each
of the products.
EDH in Kilowatt (16 h/day)
Cost per business Kilowatt
Main Generator in gallons /hour (8 hours/day)
Backup Generator in gallons / hour (2 h/day)
Cost per gallon of Diesel
TOTAL COST per day of operation
Work days
Y1
32
$ 0.30
74
2
$ 3.86
$
15
Y2
32
$ 0.30
74
2
$ 4.40
$
18
90
TOTAL PER YEAR
$ 1,337
Y3
32
$ 0.35
74
2
$ 4.75
$
19
260
$ 4,581
Y4
32
$ 0.35
74
2
$ 4.75
$
19
260
$ 4,940
260
$ 4,940
Y5
32
$ 0.40
74
2
$ 5.00
$
20
260
$ 5,200
d. Insurance and maintenance total $94,408 for the first year and include:
i. Vehicles are insured at 8%
ii. Equipment and building are insured at 2%
iii. General Assets are maintained at 2%
Vehicles
Equipment
Building
Y1
$7,896
$40,800
$7,490
Y2
$7,896
$40,800
$7,490
Y3
$7,896
$40,800
$7,490
Y4
$7,896
$40,800
$7,490
Y5
$7,896
$40,800
$7,490
TOTAL
$56,186
$56,186
$56,186
$56,186
$56,186
Y1
52,099
Y2
52,099
Y3
52,099
Y4
52,099
Y5
52,099
Maintenance
e. Advertising and promotion total $172,000 and include:
Advertizing
Promotion
Free samples
TOTAL
CETAI Business Plan
Y1
$100,000
$50,000
$22,000
$172,000
Y2
$100,000
$50,000
$22,000
$172,000
Y3
$100,000
$50,000
$22,000
$172,000
Y4
$100,000
$50,000
$22,000
$172,000
Y5
$100,000
$50,000
$22,000
$172,000
Page 45
CETAI, SA
__Tel.: _(509)
f.
Other expenses total $53,400 and include:
Water (3,000 gallons / day)
Audit fees
Security
Total
Y1
$15,000
$20,000
$39,600
$74,600
Y2
$15,000
$20,000
$39,600
$74,600
Y3
$15,000
$20,000
$39,600
$74,600
Y4
$15,000
$20,000
$39,600
$74,600
Y5
$15,000
$20,000
$39,600
$74,600
Working capital
Working capital is set at $350,000 based on the following arguments:
• The company will request FtF-W/WINNER’s support to provide payment to farmers for raw materials
delivered to CETAI up to $300,000;
• Part of FDI loan will help purchase packaging materials on a most needed basis.
Cost of capital
Loan from FDI will total $587,214.00 which includes $50,000 as operating funds. CETAI is proposing 6 years
to repay the loan with a grace period of 12 months on payment of capital. Interest rate on debt should run
8% or less. Interest on long term debt are described below:
FDI Loan Balance
FDI yearly payment
FDI 8% interest fee
Cost of Capital
Y1
$587,214
$0
$46,977
$46,977
Y2
$469,771
$117,443
$37,582
$37,582
Y3
$352,328
$117,443
$28,186
$28,186
Y4
$234,886
$117,443
$18,791
$18,791
Y5
$117,443
$117,443
$9,395
$9,395
Y6
$0
$117,443
$0
$0
Dividend policy
1,000 shares have been approved by the board of CETAI. 15% of net profit will be held as a security cushion.
75% of net profit will be distributed to share holders twice a year as of year #6. Balance of net profit will be
reinvested in CETAI to expand product line.
Income tax
CETAI will be subject to 30% income tax unless it receives an exemption from income taxes from the
“Commission Interministérielle des Investissements” by making that request through the “Formulaire de
Demande d’Admission aux Avantages Incitatifs a l’Investissement (Loi du 9 Octobre 2002 publiée le 26
Novembre 2002).
CETAI Business Plan
Page 46
CETAI, SA
__Tel.: _(509)
Return on Investment & Break-even analysis
Total asset
EBIT
ROI
Equity
EBT
ROE
Year 1
3,828,039
455,629
11.90%
3,240,825
408,357
12.60%
Year 2
4,282,165
(27,283)
-0.64%
3,526,674
(74,260)
-2.11%
Year 3
3,993,528
1,335,536
33.44%
3,474,692
1,296,567
37.31%
Year 4
5,234,117
1,718,609
32.83%
4,382,289
1,688,287
38.53%
Year 5
6,587,523
1,997,013
30.32%
5,721,933
1,976,031
34.53%
Year 6
7,940,903
2,307,005
29.05%
7,105,155
2,296,110
32.32%
Year 7
9,617,670
2,651,983
27.57%
8,007,494
2,651,983
33.12%
Year 8
10,947,089
3,049,240
27.85%
9,093,531
3,049,240
33.53%
Year 9
12,285,842
3,474,664
28.28%
10,160,765
3,474,664
34.20%
Year 10
13,793,164
3,947,216
28.62%
11,376,897
3,947,216
34.70%
Average
7,851,004
2,090,961
26.63%
6,609,025
2,071,420
31.34%
Operational fixed costs
Sales
Margin
Break-even1
Break-even1 / sales
Year 1
592,744
4,547,376
23.05%
2,571,058
56.54%
Year 2
1,409,564
5,400,657
25.59%
5,507,252
101.97%
Year 3
1,460,313
8,385,250
33.34%
4,379,739
52.23%
Year 4
1,513,600
9,687,967
33.36%
4,536,745
46.83%
Year 5
1,569,551
10,684,037
33.38%
4,701,764
44.01%
Year 6
1,628,300
11,782,318
33.40%
4,875,136
41.38%
Year 7
1,689,986
12,993,302
33.42%
5,057,266
38.92%
Year 8
1,739,570
14,326,904
33.43%
5,204,351
36.33%
Year 9
1,806,819
15,797,232
33.43%
5,404,304
34.21%
Year 10
1,877,431
17,418,261
33.44%
5,614,346
32.23%
Average
1,528,788
11,102,330
32.60%
4,689,029
42.23%
CETAI Business Plan
Page 47
CETAI, SA
Income Statement
__Tel.: _(509)
Y1
Y2
Y3
Y4
Y5
Y6
4,547,376
5,152,182
5,837,758
6,742,611
7,433,729
8,195,686
Banana Shake 10 oz
0
0
296,000
341,880
376,923
415,557
Banana Shake 16 oz
0
0
468,000
540,540
595,945
657,030
AK-100 Shake 10 oz
0
0
297,052
343,095
378,262
417,034
AK-100 Shake 16 oz
0
0
466,796
539,149
594,412
655,339
FOSKAO Shake 10 oz
0
0
297,052
343,095
378,262
417,034
FOSKAO Shake 16 oz
0
0
466,796
539,149
594,412
655,339
Plantain Chips 3 oz
0
164,800
169,744
196,054
216,150
238,305
Potato Chips 3 oz
Interest on ST
investments
0
82,400
84,872
98,027
108,075
119,153
0
1,275
1,180
4,365
7,866
11,840
4,547,376
5,400,657
8,385,250
9,687,967
10,684,037
11,782,318
3,499,003
3,848,903
4,234,037
4,890,312
5,391,569
5,944,205
Banana Shake 10 oz
0
0
162,817
188,054
207,329
228,581
Banana Shake 16 oz
0
0
221,431
255,753
281,968
310,869
AK-100 Shake 10 oz
0
0
163,463
188,800
208,152
229,488
AK-100 Shake 16 oz
0
0
231,191
267,026
294,396
324,572
FOSKAO Shake 10 oz
0
0
166,858
192,721
212,475
234,254
FOSKAO Shake 16 oz
0
0
236,708
273,398
301,421
332,317
Plantain Chips 3 oz
0
114,073
117,495
135,706
149,616
164,952
Potato Chips 3 oz
0
55,400
55,400
63,987
70,546
77,777
Total variable costs
3,499,003
4,018,376
5,589,401
6,455,758
7,117,473
7,847,014
Marginal contribution
1,048,373
1,382,281
2,795,850
3,232,209
3,566,564
3,935,304
168,540
337,080
337,080
337,080
337,080
337,080
LT interest expenses
46,977
46,977
38,970
30,321
20,981
10,894
ST interest expenses
296
0
0
0
0
0
1,072,484
1,123,233
1,176,520
1,232,471
1,291,220
Revenues
Beans
Total revenues
Variable cost
Beans
Fixed costs
Depreciation
Other fixed costs
424,204
Total fixed costs
640,016
1,456,541
1,499,283
1,543,921
1,590,532
1,639,194
EBIT
408,357
(74,260)
1,296,567
1,688,287
1,976,031
2,296,110
CETAI Business Plan
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CETAI, SA
__Tel.: _(509)
Pretax income
408,357
(74,260)
1,296,567
1,688,287
1,976,031
2,296,110
Income tax
122,507
(22,278)
388,970
506,486
592,809
688,833
Net Income
$285,850
($51,982)
$907,597
$1,181,801
$1,383,222
$1,607,277
0
0
0
0
0
803,639
Year 0
1
2
3
4
5
6
0
0
350,000
45,474
227,369
189,626
53,994
269,969
225,154
83,841
419,204
349,616
96,836
484,180
403,806
106,762
533,809
445,196
117,705
588,524
490,829
0
350,000
510,198
972,666
471,992
1,021,109
1,746,119
2,598,778
3,146,599
4,131,421
4,736,115
5,821,881
6,539,970
7,737,028
Net Fixed asset
3,478,039
3,309,499
2,972,419
2,635,339
2,456,102
2,119,022
1,880,642
Total asset
3,828,039
4,282,165
3,993,528
5,234,117
6,587,523
7,940,903
9,617,670
Current liability
Overdraft
Accrued interests
Taxes payable
Dividends payable
Accounts payable
0
0
0
0
0
0
296
122,507
0
45,474
0
0
(22,278)
0
53,994
0
0
388,970
0
83,841
0
0
506,486
0
96,836
0
0
592,809
0
106,762
0
0
688,833
803,639
117,705
Total current liability
0
168,276
31,716
472,811
603,322
699,571
1,610,176
Long term debt
587,214
587,214
487,120
379,018
262,267
136,177
0
Total liability
587,214
755,490
518,835
851,828
865,590
835,748
1,610,176
Paid in capital
Retained earnings
3,240,825
0
3,240,825
285,850
3,240,825
233,868
3,240,825
1,141,464
3,398,668
2,323,266
3,398,668
3,706,488
3,497,368
4,510,126
Total equity
3,240,825
3,526,674
3,474,692
4,382,289
5,721,933
7,105,155
8,007,494
Total liabilities &
equity
3,828,039
4,282,165
3,993,528
5,234,117
6,587,523
7,940,903
9,617,670
Dividend Payout
Projected Balance Sheet
Asset
Cash
Account receivables
Inventory
Marketable
securities
Total current asset
CETAI Business Plan
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CETAI, SA
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Risk analysis and recommendations
Technical risk
Technical risks have been minimized due to heavy experience of Mr. Darbouze in the industry. He is an
electrical engineer with more than 20 years working with these types of equipment. The processing industry
is very stable and technology is very reliable. Spare parts are plentiful in the Miami area; they could be flown
into Port-au-Prince over night. Mr. Darbouze will train all technicians on how to use and maintain the
machines.
Commercial risk
Although the market can fully absorb the increase in production of beans, it is prudent for CETAI to enter the
market as a wholesaler instead of competing with retailers and supermarkets by producing and selling, from
day one, the 1 lb and 5 lbs pouches. This will mitigate the risk of shocking and disturbing the current
distribution network and force a reaction which could impact CETAI negatively. It is recommended that
CETAI management meet and discuss with many wholesalers, importers, and NGOs to present the product
even before harvest. This will give a warning to these market players as to what production capacity will be
available and enable them to better plan their imports. CETAI also has plenty of leverage room to meet any
price challenge albeit for limited period of time. Another advantage for CETAI is that Mr. Darbouze’s firm in
Miami could purchase and import large quantities of CETAI’s production for distribution and sale in the
Miami area.
For the Shake product line, it is recommended that CETAI strike a deal with Bongu to mass produce the shake
products locally and have Bongu incorporate the product into its distribution network. Of course, this will
mean lower profits for CETAI, however, it also means instant success as Bongu enjoys a favorable spot in the
market share and in the customer’s mind with some very aggressive marketing initiatives. This could be the
same for the Chips product. These locally produced items would enable Bongu to mitigate the criticism that
all its products are imported to the expense of locally produced goods.
Contextual risk
The overall atmosphere in Haiti is conducive to investment in agro-industry. The government provides
incentives to attract local and foreign investors by exempting firms from paying import and income taxes
over 5, 10, even 15 years. With the reconstruction of Haiti well underway, demand will increase for local
products.
Operational risk
CETAI is located outside of Port-au-Prince, in a remote area of Arcahaie, although easily accessible by SUV. If
we take a look at the list of positions within CETAI, we will notice that all positions are manned by more than
one person. This alleviates the risk of depending on one employee to perform a critical tasks. Furthermore,
Mr. Darbouze will cross-train machine operators; two generators have been provisioned and will be installed
at the plant.
CETAI Business Plan
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CETAI, SA
Sources:
-
-
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DDB Corporation business plan February 16, 2012;
DDB Corporation business plan February 29, 2012;
Various articles on the web;
Interview with Mr. Carlo Darbouze at plant in Miami;
Interview with Agronome Briere Pierre;
Visit of site at Arcahaie;
Visit of production area in Arcahaie region;
Interview with Agronome Max Augustin of WINNER, Agronome Joel Ducasse;
Market study at Marche de Pétion-Ville, Mache Ti Tony, Megamart, Delimart, 8 a 8 market, Marche Croix
des Bossales, Big Star Market, Giant Market, Caribbean Market, Laboule Markets;
February 2010 - The Market System for Beans in Haiti, by EMMA;
June 2012 – Best Market Analysis, Haiti, by and for USAID;
CETAI Business Plan
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CETAI, SA
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Annex C – Quotes
CETAI Business Plan
Page 52
CETAI, SA
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CETAI Business Plan
Page 53
CETAI, SA
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CETAI Business Plan
Page 54
CETAI, SA
__Tel.: _(509)
CETAI Business Plan
Page 55

to read the complete Business Plan

Transcription

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