On the way to becoming the largest consumer market in
Transcription
On the way to becoming the largest consumer market in
09 | 2010 No News and information Value-adding brands | Innovation – made by Wanzl Leading trade shows | Store concepts Hotel Service in the Middle East | E-Fulfilment WWW Wanzl Worldwide FOR OUR CUSTOMERS AND PARTNERS China trades On the way to becoming the largest consumer market in the world 2 WWW Wanzl Worldwide 9 | 2010 No 16 04 Contents 2 3 4 8 04 Hotel Service Contents | Legal Editorial Expert topic – value-adding items Made by Wanzl 4 3 38 01 Self-Service Systems 0Consumerism! – Wöhrl 1 14 Leading trade fairs 16 Cover story China: Expo 2010 China trades Wanzl as a partner 22 24 28 30 32 40 24 02 Displays For our four-legged friends – Nobby Reaching for the sky – Armani, Kempinski Ramada Resort Aquaworld Budapest 05 Passenger Handling Services A dynamic Africa 06 Logistics + Industry 2 4 46 48 E-Fulfilment shows strong growth – X2 Computing Pick to Light carts – Inther Top label – Wolford 51 52 Preview Addresses 03 Shopfitting Food is everything – føtex food Store concepts – Mercator Pit stop – F1 For bikers – Farnham Honda 48 EDITION Www – Wanzl Worldwide The customer magazine from Wanzl Metallwarenfabrik GmbH Published by Wanzl Metallwarenfabrik GmbH | Bubesheimer Straße 4 89340 Leipheim | Germany Phone +49 (0) 8221/ 729 - 0 | Fax +49 (0) 8221/ 729 -1000 info @ wanzl.de | www.wanzl.com Edited by Wanzl-Marketing, PRESSE & mehr Design and layout LIQUID – Agentur für Gestaltung, Augsburg Translation Matrix Communications AG Photos: Wanzl Metallwarenfabrik GmbH, Airports Company South Africa Limited, BMW Group, Coca-Cola GmbH, Emaar Properties PJSC, Expedit a / s, Getty Images Inc. (Asia Images), Henkel AG & Co. KGaA, Honda Deutschland GmbH, Interzoo / NürnbergMesse GmbH, INTHER Logistics Engineering B.V, iStockphoto LP, Kempinski AG, Knippers Helbig Advanced Engineering GmbH, Koelnmesse International GmbH / Yovohagrafie / Milla & Partner GmbH, Mercator-H, d.o.o., Messe Düsseldorf GmbH, Nike Inc., Nobby Pet Shop GmbH, Papesch Management und Marketing, Puma AG, Ramada Resort Aquaworld Budapest, Rudolf Wöhrl AG, Smeh d.o.o., Symonds Hydroclean Limited, Tianhong, Waitrose Limited, Wolford AG, X2 Computing Limited Editorial Editorial Dear Reader, It is time to look forward: The Ifo business climate indictaors continued to improve in Q2 2010; particularly in Asia, where the indicator rose rapidly. Experts assess the upcoming economic situation for the second half of 2010 as positive. In our company, too, the order backlog and expected business confirm this prognosis. Retail dealers, in particular, have increased their investment readiness. The recovery of the global economy must now be supported by corporate responsibility: quality production, environmental protection and humane working conditions worldwide. Wanzl fully stands by this responsibility and also sees a binding obligation to its customers, partners and employees. In addition to markets in Europe, the Middle East and South America, Wanzl's sights are, of course, also set on Asia. And especially on China, with its prospering consumer market which will be the global leader in around ten years' time. Wanzl has already been active in China's strongly expanding international and national trade for over a decade, with its own local branch. In 2007, the new 25,000 square-metre production plant opened, working to the latest European quality standards. In a few months it will be time for the next Wanzl commitment in China: our new surface coating facility will go into oper ation. As with all Wanzl facilities, this latest investment in China will also be subject to the highest quality requirements for perfect surface coating and the strictest conditions to protect the environment and employees. Products by Wanzl are always a guarantee and a promise for top-class quality worldwide. Learn more about this 'made by Wanzl' quality and innovation requirement in the current issue of Wanzl Worldwide, as well as about the activities of the Wanzl business divisions Self-Service Systems, Displays, Shopfitting, Hotel Service, Passenger Handling Services as well as Logistics + Industry. You can experience this innovative strength 'live' at the new Wanzl CreativeCenter. Wanzl bids you a warm welcome! Enjoy the read! Gottfried Wanzl 3 4 WWW Wanzl Worldwide 9 | 2010 No ↑ A strong brand like BMW is successfully built over decades. → STARS are the elixir of sporting goods companies. They transport advertising messages, help drive sales and strengthen the brand: Puma sponsors Olympic champion Usain Bolt, the fastest man in the world from Jamaica. "Sheer driving pleasure" The brand identity of BMW The construction of a brand identity becomes visible in the BMW brand example: the 'pleasure' company mission identifies the inner core of the brand, the words 'dynamic', 'challeng ing' and 'cultivated' show what the BMW brand stands for. The brand identity expresses the formative nature and char acteristic attributes of a brand and explains what a brand stands for. It defines the self-appreciation, the appearance and the behaviour of the brand for its customers.* The cus tomer benefits that the brand is supposed to achieve from the perspective of the provider and the specific competencies of the brand take centre stage. * Source: Esch, F., Strategie und Technik der Markenführung, Munich, 2008, P. 81 5 Expert topic Expert Topic Value adding items Added value through strong brands Could you briefly introduce us to the brand topic? Prof. Dr. Gerti Papesch: As long ago as in antiquity, manufac turers branded their goods to show their origin and identity. With increasing industrialisation, the branding of products increased too, in order to make goods desirable compared to unbranded products and to position them differently. In the past few decades, the importance of brands has increased significantly. Reasons for this increase in importance can, for one, be found in market-related frameworks, such as the growing product and brand diversity or in the increasing exchangeability of products, for example. Enterprise objectives are also naturally affected by market growth, and the increase of value. So, an established brand means greater market success? Studies substantiate the advantages of strong brands: they have higher operating ratios than weaker brands, offer good opportunities for growth as well as for capitalisation through brand expansion and have high brand loyalty. Strong brands are deeply anchored in the memory structures of consumers. For example, Shell is a strong brand: merely the sight of the stylised shell trademark (which has been developed over more than a century) is enough for the customer to link this symbol to the Shell name. A brand is an image of a product present in the psyche of the customer. Brands are therefore benefit bundles that are composed of functional prop erties such as quality or origin, and symbolic properties such as brand names or the char acter of the brand. And the stronger the functional and symbolic properties of a brand differentiate themselves from competitors' offers, the more distinct the brand becomes and the more the brand value grows. › The emotional power of the brand In a blind test of the Coca-Cola and Pepsi brands, the testers preferred – 51 % Pepsi – 44 % Coca-Cola – 5 % found one drink as good as the other. The test results were completely different with the presentation of the brand: the testers preferred – 65 % Coca-Cola – 23 % Pepsi – 12 % found one drink as good as the other. Source: Esch, F., Strategie und Technik der Markenführung, 2008, P.10 6 WWW Wanzl Worldwide 9 | 2010 No "In the 21th Century branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset." FORTUNE MAGAZINE › Can you substantiate an example of a brand? Let's take an arbitrary product such as trainers: a normal pair of trainers from the supermarket cost around 20 euros. A pair of trainers by Puma, Nike or Asics cost around five times as much. There are many possible reasons for this, for example, the choice of material, the processing or the ergonomics – but one reason is very clear: the targeted branding over decades. The high value brand has managed to build and maintain a stable, long-term and enduring brand-customer relationship in order to increase the brand value. The tasks of branding included the development of a brand identity are brand position ing, the designing of the brand, as well as the construction of brand awareness and brand image. What do you have to do to make a brand successful? Defining brand identity is the foundation of branding: brand identity creates the customer's trust in the brand, which leads to customer and brand loyalty. BMW, for example, masters these tasks perfectly. In order to allow brand identity to have an outward effect, it has to be positioned. Positioning ensures that the brand is both attractive and unique and that it is significantly set apart from competitors' brands in the eyes of consumers and is therefore preferable to them. Brand identity and positioning create the framework for the design and firm establishment of the brand in the form of brand names and trademarks. Branding gives the brand its unmistakable look and helps produce the desired associations with consumers and to speed up the construction of brand recognition and image. The best example is Coca-Cola. Instruments of mass communication such as advertising, but also flagship stores or brand lands help establish the brand. Successful brands don't have customers, but have fans instead. Expert topic 1 2 3 Strategy brand The Wanzl brand through the ages Mostly there are combinations of brand strategies in companies, such as Henkel as an umbrella brand in the background and Persil as a single brand, for example. Henkel has three globally active enterprise divisions: washing and cleaning products, cosmetics/personal hygiene as well as Adhesive Technologies with a total of around 90 single brands, such as Pril, ATA, Schwarzkopf, Fa or Pattex. 1 Logo from the 1950s 2 ogo from the 1970s: the textual logo with the shopping L trolley pictogram 3 e new Wanzl logo fuses modernity with timelessness. Th Today, the brand stands for the seven business divisions of Self-Service Systems, Displays, Shopfitting, Hotel Service, Passenger Handling Services, Security Products and Logistics + Industry. What does that mean for branding in the 21st century? Whether companies are facing the decision to introduce new brands or to restructure existing brands, a suitable market strategy has to be chosen. This offers three basic strategic options: the single brand strategy, the family brand strategy or the enterprise brand strategy. Which strategy a company chooses depends on the calibre of the company, the needs of the target group and the competitive environment. The basic strategic options in their purest form are seldom used in practice. Mostly there are strategic combinations such as Henkel as an umbrella brand and Persil as a single brand, for example, in order to satisfy the needs of the target group. And it is to these needs that the branding ultimately has to orientate itself in order to build strong and successful brands. → CV Prof. Dr. Gerti Papesch studied economic management theory and received a doctor ate in commercial information technology. During her job in the R&D department in an international market research company and as the marketing manager of a large supply company in Bavaria, Germany she gained experience in every aspect of marketing in differing departments. She is the owner of the consulting company Papesch Manage ment and Marketing, and has been a pro fessor in Media management at the Media design Hochschule Munich, since 2009. 7 8 WWW Wanzl Worldwide 9 | 2010 No ↓ THE CREATIVECENTER at the company headquarters in Leipheim: the new world of Wanzl showcasing products from all business divisions. ↓ ↓ A FORUM geared towards communication and the exchange of experiences. Made by Wanzl CreativeCenter Designing the future together Welcome to the new CreativeCenter, where Wanzl resents all of its products and business divisions on three p levels: Self-Service Systems, Displays, Shopfitting, Hotel Service, Passenger Handling Services, Security Products as well as Logistics + Industry. The CreativeCenter is a multifunctional forum for communication with customers, business partners and professional associations. And the CreativeCenter – the new world of Wanzl – offers the ideal setting for conferences, seminars, training sessions and trade meetings. Made by Wanzl → New Wanzl magnifier fitted on the shopping trolley handle: With the help of the strong magnification factor of the magnifier, the customer can best find out the food products ingredients from the goods label. The new magnifier can be supplied with all popular Wanzl shopping trolleys with round tube handles and can also be retrofitted to shopping trolleys that have already been delivered. An inte grated clip for pens and notepads also simplifies the shopping experience for the customer. ↘ Stationary magnifier solu tion with secure position at the PoS: the new magnifier display by Wanzl with a base or a wall fixing bracket. Ideal for markets that would prefer a perma nently installed magnifying solution. Made by Wanzl Look closer! New magnifier solutions for the small print Due to the small font size, the small print on goods labels is often difficult to read – even for those with normal vision. However, Wanzl now offers new, strong magnifier solutions. Because responsible customers want to be in the picture and have many questions, especially about food prod ucts: best before date, ingredients, capacity and weight. One glance at the legally required product declaration simplifies the purchase decision and protects consumers. Particularly in view of the growing number of people with allergies and the consumer desire for products without artificial additives. ↑ The magnifying glass, which be pulled out from its housing, is completely protected against the weather and any damage. The shopping trolleys with magnifiers are still stackable to save space. ↗ innovative – the 'Promobox plus' handle unit with advertising space and coin deposit system as well as the new integrated magnifier for small print on product packaging. → Soon There will be magnifier solutions from Wanzl – for all popular Wanzl shopping trolleys with round tube handles; subsequent installation possible on request – for the 'Promobox plus' handle unit – for stationary positioning at the PoS, alter natively available with base or wall bracket 9 10 WWW Wanzl Worldwide 9 | 2010 No ↓ The fashion and lifestyle world of U1 dominated by 1950s consumerism: the supermarket character of the economic miracle era meets the modern plastic shopping trolley 'Tango' and fashion trends of inter national labels and designers of 2010. 01 S elf-Service Systems page 10 –21 Germany | Self-Service Systems ↑ The innovative retail chain made its name with the U1 concept store in the Wöhrl Haupthaus on the Ludwigsplatz in Nuremberg with 3,500 square metres, making it Germany's largest store for young fashion, shoes and accessories. Here every 'in' brand for stylish outfits can be found – from low budget to international jeans and fashionable brands. → U1 is no normal 'clothes shop', but a unique fashion and lifestyle world, that sets stand ards. Fashion, lifestyle and music mould together at U1 to become an extraordinary store concept, which won the 'Store of the Year' award in 2006. U1 belongs to the Wöhrl Group. Self-Service Systems Consumerism! U1: revival of the fifties The 1950s: Germany were football world champions, Chancellor Adenauer integrated West Germany in the Western community and the economic miracle began. From the mid-1950s, private purchasing power increased rapidly whilst living costs remained static. So, there was more money left over for consumerism and the Germans went on a real spending spree: furniture, cars, holidays, electronic devices. ‘Prosperity for all‘ was the maxim of the time – anybody who works hard should be able to treat themselves. The U1 decoration team transported this zeitgeist into the 21st century: in Spring 2010, the ‘1950s style consumerism‘ lifestyle found its way into selected shop windows and special instore areas of 30 U1 stores in Germany for two months. The U1 decoration team led by Philipp Ketterl had many great ideas. "The consumerism of the 1950s was progressive and aggressive. The comfortable prosperity in the privacy of one's own home with canned food, coffee filters, washing powder and hair products from the supermarkets was mixed with a rebellious youth culture." Jeans and rock 'n' roll are inseparably linked to this era. "It is exactly this attitude to life like James Dean and Elvis Presley that we are projecting in the U1 stores." › 11 12 WWW Wanzl Worldwide 9 | 2010 No ↖ ← ↑ After the shopping trip, U1 customers can have their nails done, buy tickets to a gig, get some cool stuff for their place and then enjoy some delicious sushi. Shopping becomes an event due to live acts with alternating DJs. › Because of trademark laws, the U1 decoration team outlined a new, unique range of goods of a supermarket designed in 1950s style. And it was exactly at this time that self-service found its feet – and shopping trolleys began their triumphant advance around the world. In 2010, U1 decided on the current plastic shopping trolley 'Tango' by Wanzl. "We wanted to consciously create a modern contrast to the design ideas of the 1950s", says Philipp Ketterl. "The modern shape of the 'Tango' shopping trolley in its sparkling ultramarine blue was simply perfect. Just as ideal as the high basket volume of 220 litres, which offered a great deal of space for the presentation of the current U1 fashion wear." 185 'Tango' shopping trolleys by Wanzl presented in 45 of the U1 shop windows as well as the instore design idea '1950s consumerism'. Hanging signs in 1950s style drew extra attention to special offers. Every U1 store was also designed according to a script precisely designed by decorative experts. Fashion, lifestyle, music – the 1950‘s idea was very well received by the predominantly young U1 customers. ↑ Consistent design: Matching the design of the U1 shop windows and U1 areas instore, the www.u1-fashion.de website was also in 1950s style. → The 1950s style also CONTINUED instore: highly visible hanging signs in a retro style inform customers of current special offers. Plus the voluminous 'Tango' shopping trolleys offer a great deal of space for the merchandise presentation. Germany | Self-Service Systems 13 14 WWW Wanzl Worldwide SELF-SERVICE SYSTEMS 9 | 2010 No Leading trade fairs International meeting point for supply and demand Worldwide, the range of trade fairs is huge: Today, nearly every industry has not just one but several trade fairs on offer in various trade exhibition centres. However, there are only very few real leading trade fairs. The question is, when can a trade fair be described as a leading trade fair? If it has the most visitors? If it achieves the greatest media impact? No, it's not that simple. In the trade fair industry, it is agreed that a trade fair can only be classed as a leader if it simultaneously meets several criteria: It must be the greatest of its kind in its trade fair topic or market sector according to three criteria: firstly, regarding the number of visitors and exhibitors worldwide, secondly, regarding the completeness of range and, thirdly, regarding its degree of internationality. Leading trade fairs are regarded as unique industry pioneers and showcase industry trends, whereby the internationally relevant supply must be reflected by international demand. Amongst the total of around 150 truly leading trade fairs worldwide, approximately two thirds take place at German trade fair centres. For example, the Düsseldorf Messe stages 40 trade fairs, of which 20 alone are the worldwide number 1 in their industry. The best example is EuroShop, The Global Retail Fair. Since it first took place in 1966, EuroShop has developed into a worldwide leader in trade fairs for capital goods for the trade. It sets the standard in quality, diversity and internationality. The continuing growth of EuroShop during the last four decades can be primarily traced to the fact that it has consistently adapted itself to the changing needs of this trade. Its range has been constantly developed and expanded. EuroShop is also an impressive further attes tation to the trend that has seen trade fairs growing into much more than their original function, of bringing together supply and demand. Forums for ideas and opinions develop from the ‘trade fair marketing instrument‘. EuroShop is an industry event that has become both a trend barometer and a platform for innovation through the integration of new themes, every three years. Germany | SELF-SERVICE SYSTEMS “Worldwide leading trade fairs are like the Olympic Games: a real trial of strength for national and international participants, at a certain time, place and in direct competition.” HANS WERNER REINHARD, Deputy Managing Director of Messe Düsseldorf ↑ LEADING TRADE FAIRS: For example, the Düsseldorf Trade Fair stages 40 trade fairs, of which 20 alone are the worldwide number 1 in their industry. ← PIONEER: As a partner of international trade, Wanzl has been taking part in the EuroShop trade fair since the beginning. As of 2011, with two trade fair stands: Self-service sys tems and Shopfitting. The next issue of Wanzl Worldwide will inform readers about Wanzl retail innovations prior to EuroShop. Pioneering in trade At the forefront From 26 February to 2 March 2011, EuroShop 2011, The Global Retail Fair, takes place. The EuroShop umbrella brand represents the following four areas: As a trade fair centre, Germany is the worldwide number 1 for around two thirds of the leading international leading trade fairs for diverse industries. Some examples: –E uroConcept: Shopfitting, shop installation, lighting technology, flooring, architecture and store design as well as refrigeration equipment and cooling devices –E uroSales: Visual marketing, merchandising and PoS marketing –E uroCIS: IT and security engineering –E uroExpo: Trade fair construction, Design and Event Düsseldorf – EuroShop, The Global Retail Fair – interpack – Medica Hanover – Industrial Automation – CeMAT Munich – inter airport Europe – International Craft Trade Fair Hamburg – INTERNORGA Frankfurt – IAA – Frankfurt Motor Show – Frankfurt Book Fair Berlin – IFA – Berlin Radio Show Leipzig – Interschutz Nuremberg – Toys Trade Fair www.euroshop.de 15 16 WWW Wanzl Worldwide 9 | 2010 No Cover story China | Self-Service Systems ← ← One of the main attractions of the EXPO 2010 is the EXPO Axis – an approximately 1,000 metre-long, central boulevard with the world's largest membrane construction: it was developed by the architecture firm SBA and the engineering firm Knippers Helbig Advanced Engineering. Both companies come from Stuttgart. Cover story China Expo 2010 "Better City, Better Life" Since the start of May, the Expo 2010 in Shanghai has dedicated itself to the urban challenges of the 21st century: China has chosen "Better City, Better Life" as its main theme. Because precisely in the Expo 2010 host country, the country with the most ‘megacities‘ in the world, these challenges become evident. Consequently, the Expo site, spanning more than five square kilometres, is situated only around five kilometres south of Shanghai city centre. One of the main attractions – named Expo Axis – is a 1,000 metre-long central boulevard. This leads to five theme pavilions, which are dedicated to various aspects of urban de- velopment: 'Urban Footprints', 'Urban Planet', 'Urban Dwellers', 'Urban Beings' and 'Urban Dreams'. A further central place of interest is the Chinese Pavilion with 80,000 square metres of exhibition space. Here the entrance hall, a connecting element between the country pavilions of the participating states and organisations, can be found. Additionally, the Expo 2010 is a world exhibition of superlatives: China is expect ing up to 70 million visitors, including approx. 3.5 million guests from abroad. With around 240 participant states, including countries such as Germany and its neighbour states Switzerland, Austria, France and Poland as well as international organisations such as the Red Cross and the United Nations, the Expo Shanghai has already reached world record proportions. The Expo 2010 will be open until the end of October. www.expo.cn Ticket service, hotel reservations and info about Expo 2010: http://en.expo2010.cn 17 18 WWW Wanzl Worldwide 9 | 2010 No → HAIBAO is the mascot of the Expo 2010 in Shanghai. Its design originates from the Chinese character for 'human being'. ← 'balancity': The German pavilion is a space sculpture that, which reflects a balance between modernising and preserving, innovation and tradition, city and nature, community and individuality, work and leisure time. This information is conveyed to the visitors via an eventful tour through typical urban spaces. Cover story China | Self-Service Systems ← → Expo 2010: China shows visions of urban life of the future. Expo 2010 theme pavilions 'Urban Footprints' This exhibit represents the growth of cities as the central factor for progress. 'Urban Planet' The 'Urban Planet' pavilion is dedicated to the urbanisation process and connects Western ideas with the Chinese Feng Shui tradition. 'Urban Dwellers' The inhabitants of modern cities are in the spotlight: the stories of six real families are told through video clips. 'Urban Beings' Here an 'urban organism' is depicted, thematically shown as the growth of the infrastructure in modern cities. 'Urban Dreams' The focus is on a converted power station from the 20th century: the Chinese artist Bu Hua developed a journey into the future that combines tradition with modernity. 19 20 WWW Wanzl Worldwide 9 | 2010 No ↑ SOME 38 % of the disposable income of Chinese customers living in cities is spent on groceries. ← CHAOSHIFA has been a satisfied customer of Wanzl China for over four years. The retailer, headquartered in Beijing, operates 70 outlets in China. Cover story China trades On the way to becoming the largest consumer market in the world The Middle Kingdom is booming: completely unaffected by recent economic upheaval, the Chinese retail industry continues to demonstrate growth rates in double figures, com pared to previous years. Economists forecast an increase of 16 % for 2010. The dramatic increase in household incomes over the last decade – an impressive 98 % among the middle classes – and the decrease in private savings rates, especially among the younger generation, are driving China's consumption. Average consumer spending per capita currently stands at around EUR 70 a month, with a great deal of upward potential. China has now launched an economic stimulus programme especially for farmers to purchase consumer goods. The state pays the farmer 13 % of the purchase price, in cash. This incentive programme has been set up for a period of four years to revive domestic demand. By 2020, the Chinese pro- portion of worldwide consumption is set to rise from the current 8 % to 21 %. This will make China the joint largest consumer market in the world alongside the USA. Just like consumption, expansion in retail is forging ahead unabated. Carrefour is planning 20 new stores this year, with similar progress expected by Walmart. The retailer CR Vanguard from Shenzhen increased its presence in China by 380 stores last year alone. And the largest Chinese retailers Gome, Suning and Bailian continue on their growth course. "Our customers value shopping trolleys from Wanzl, and Tianhong, too, is impressed by Wanzl trolleys, which perfectly complement a high-quality shopping atmosphere." LIU YAN, Deputy Manager for Purchasing and Operations, Tianhong Cover story China | Self-Service Systems ↓ TREATED SURFACES: The new Wanzl surface coating will go into operation in China at the beginning of December. The facility offers the highest European quality standards. ↘ Tianhong is one of the leading local retailers in the Guangdong province and has featured in the list of China's top 100 retailers since as early as 2001. ↓ ↓ TRADING PARTNER Wanzl China based in Shanghai. The world exhibition Expo 2010 is also taking place here. "The Wanzl subsidiary in China is exemplary in terms of quality manufacturing, environmental protection and work conditions." ERIC LAMBALLE, Subsidiary Manager of Wanzl China Wanzl as a partner Western quality standards – new surface treatments As a partner of the national and international retail sector, Wanzl has already enjoyed a local presence for twelve years in the form of its own subsidiary in Shanghai and is therefore well acquainted with the market. In 2007, the new, modern production plant, almost 25,000 m2 in size, complete with adjoining administrative complex, was opened in Shanghai's Song Jiang industrial zone. The vast company site measuring over 70,000 m2 offers plenty of room for expansion. The plant, with around 300 employees, is EN ISO 9000-certified and works according to total quality management principles. EN ISO 14000 environmental certification is currently in preparation. The new Wanzl plant in China is exemplary, offering optimal production and logistics processes, and the latest work conditions according to Western stand Customer opinions ards. In addition, significant investments have been made in occupational health and safety and environmental protection. After a project planning phase spanning many years, Wanzl is set to put its new surface coating facility in China into operation at the beginning of December. "This facility with downstream powder coating works according to European quality standards and was designed and created in collaboration with Taiwanese and German partners," reports Eric Lamballe, Subsidiary Manager of Wanzl China. A state-of-the-art waste water system and the highly efficient vacuum distillation plant with a throughput of 1,000 litres / hour reliably guarantee compliance with extremely low waste water limits. The surface treatment is designed for an annual capacity of more than 450,000 shopping trolleys and guarantees the impeccable Wanzl quality of manufactured products. High product quality, punctual delivery and excellent after-sales service: these are the values that the two Chinese retailers Tianhong and Chaoshifa value particularly highly of their partner Wanzl. Both companies have been customers for around four years. During that time, Wanzl has supplied products including over 4,000 shopping trolleys with various basket volumes to Tianhong. Current orders have been placed in 2010 by the Tianhong stores in Beijing and Dongguan. Chaoshifa has so far ordered over 3,000 shopping and transport trolleys. The most recent Wanzl deliveries went to Chaoshifa stores in Hanjiachuan, Zhangjiakou and Chende. Dairy Farm, one of Asia's leading retailers and the market leader in Hong Kong, has been a Wanzl customer for more than 15 years. To date, Dairy Farm has ordered in excess of 45,000 shopping trolleys, with Wanzl China supplying the retailer directly since 2007. Dairy Farm sets great store by the price / performance ratio, product diversity and service offered by Wanzl. 21 22 WWW Wanzl Worldwide 9 | 2010 No ↓ NOBBY – loved by our four-legged friends and the target group ‘pet owners’. 02 Displays Page 22 –23 Germany | Displays →A n overview of ‘POSsibility’ at Nobby – 86 stand-alone displays – 4 shop-in-shop systems, each consisting of three modules – Individual branding ← WELL-PRESENTED: the ‘POSsibility’ display brings to the fore more than 90 products from the Nobby ‘StarSnack’ range for dogs, cats and rodents at the PoS. Wanzl created emotive branding through logo placement, visualisation and the selective use of colour. This innovative PoS presence complements the benefits that Nobby offers: an outstand ing price / performance ratio, attractive packaging and solid product acceptance by pet owners and their four-legged friends. Displays For our four-legged friends New PoS presence for Nobby Our love of animals is booming. One of the best exam ples of this affection are the Germans, with a third of house holds owning one or more pets. The market catering to our love of animals offers great potential, and is characterised by the increasing importance of sophisticated merchandise presentation and brand staging at the PoS. Nobby Pet Shop GmbH, based in Bocholt in Germany, supplies the German market for pet products and European wholesalers with more than 6,000 products for dogs, cats, rodents and birds and is well aware of the importance of creating the right presence at the PoS. As such, Nobby is using the Wanzl ‘POSsibility’ display to continuously showcase more than 90 different snacks for dogs, cats and rodents at secondary locations in the German pet market. The displays are delivered fully stocked and can be regularly refilled by Nobby employees as required. Melanie Felix, CEO of Nobby, explains: "We selected ‘POSsibility’ because Wanzl developed the display to our precise wishes and requirements. For us, the eye-catching display results in targeted impulse buying, thereby increasing sales opportunities and brand loyalty." www.wanzl-displays.com ↑ VARIABLE MODULAR PRINCIPLE: Wanzl supplied four ‘POSsibility’ shopin-shop systems, each 2.80 metres long and consisting of three modules. Nobby also ordered 86 ‘POSsibility’ individual displays for the stand-alone placement of goods. This flexibility can meet the spatial challenges of the retail trade. 23 24 WWW Wanzl Worldwide 9 | 2010 No ↘ THE PRODUCT is the star – ‘wire tech’ places the focus firmly on the products themselves. ↓ FUN, FRESH AND DIFFERENT – it's all about food in the new føtex food concept. 03 Shopfitting Page 24 –33 Denmark | Shopfitting " Working together with føtex food, Expedit and Wanzl to create a unique shopping atmosphere using the ‘wire tech’ shop fitting system from Wanzl was an exciting experience. The results speak for themselves." MICHAEL BECK, Key Account Manager, Expedit www.expedit.dk Shopfitting Food is everything! The Danes love føtex food føtex food loves food – with every ounce of its being! It's all about food here. There are now six føtex food stores in Denmark, each opening up a whole new world for gourmets and customers who appreciate high-quality food. The fresh meat section, the bakery with its fresh crusty bread and croissants, the exquisite choice of fine wines and the unique scent of the fruit and vegetable section, with its extensive range of hand-picked specialities from selected international producers, all make shopping a special experience. Nowhere else between Kattegat and Skagerrak can customers find this level of quality combined with such product philosophy and variety. And all at affordable prices. føtex food's mission is to supply its customers with high-quality, fresh food for their daily needs. Many Danish customers appreciate this promise, after all, we are what we eat and drink. Dis cerning food shoppers have questions and want to try samples before they buy. To meet this need, various events are held each Friday afternoon, giving customers the opportunity to meet their trusted butcher in person, and sample seasonal fruit and vegetables. They can also try the ‘wines of the week’ in the wine section. If customers have any questions, the trained sales personnel are bound to know the answers. > 25 26 WWW Wanzl Worldwide 9 | 2010 No ← Wanzl supplied 200 anthracite ‘DR’ shopping trolleys to the føtex food store in Skæring with 136 litres of basket volume and the innovative Wanzl POWER COATING surface technology. The Danish retailer then ordered a total of around 1,000 further Wanzl shopping trolleys of this type for its five new føtex food stores. > There are now six føtex food stores in Denmark. The 1,200 m2 store in Skæring was the first føtex food store to be equipped with the ‘wire tech’ shop fitting system, installed nearly two years ago by Wanzl and its subsidiary company Expedit. Wanzl and Expedit, one of the largest providers of shop solutions in Scandinavia, have now introduced the shop concepts in the five other føtex food stores. www.wanzl-ladenbau.com "In brief: føtex food is exciting, appealing and simply quite special." LONE MADSEN, føtex food customer føtex The first føtex store was opened in 1960 in Århus and was a vision of modernity. Never before had Denmark seen so many product ranges all under one roof: high-quality groceries, fresh produce such as fruit and vegetables and even clothing and home textiles. The store was just like the US supermarkets on which it was based. The man behind føtex was Herman Salling. Salling revolutionised the way people shopped in Denmark and came up with the name føtex: a combination of the words ‘fødevarer’ (food) and ‘textil’ (textiles). Salling's decision to open his first store was a brave one – he had a starting capital of just 800 Danish Krone (EUR 107). But he who dares, wins: Just one month after opening, turnover at the store reached an impressive 4,000 Danish Krone (approx. EUR 537). Today, it takes less than 10 seconds to generate this amount at føtex. There are now 77 føtex stores and six føtex food stores in Denmark. føtex belongs to the Dansk Super marked Gruppen, Denmark's biggest retail chain. www.foetex.dk www.dsg.dk Denmark | Shopfitting ↑ FØTEX FOOD AND ‘WIRE TECH’: Customers enter a surpris ingly unique and spacious store. Time goes out of the window when faced with so many different shopping experiences. ↑ ACCORDING TO FØTEX FOOD: The ‘wire tech’ shop fitting system is completely different from standard shop fitting concepts. ‘wire tech’ creates a dynamic flow through the store. Individual effects on their own are enough to attract customers' attention. This makes ‘wire tech’ ideal for ‘shop-in-shop concepts’ with their own eye-catching identity and function. "føtex food is new and exclusive. This is reflected in the shopfitting equipment. Our decision in favour of the flexible and stylish 'wire tech' shopfitting system from Wanzl was based on the exclusive and elegant design as it underlines our image and concept. Wanzl’s Danish subsidiary Expedit also proved to be the ideal partner during implementation of the shop concept." FRANK ARBERG, Shopfitting Manager, Dansk Supermarked Gruppen 27 28 WWW Wanzl Worldwide 9 | 2010 No ↑ In 2007, Mercator realised a completely new store concept in its Šiška hyper market in Ljubljana on its 5,800 square metres with the 'wire tech' shopfitting system by Wanzl as well as in cooperation with Smeh. Shopfitting Store concepts Mercator is one of the largest and most successful retail chains in south-eastern Europe and market leader in Slovenia. The retailer is also very active in Serbia, Croatia and Bosnia-Herzegovina. And the commitment to south-eastern Europe continues: in 2007, Mercator entered Montenegro, followed by Bulgaria and Albania two years later. Mercator invests primarily in large shopping centres in the capital cities as well as in smaller regional markets. Aleksandra Kocmut, Director of Sales Format Development and Standardization Mercator on the store concepts of Mercator. Would you tell us more about the shopfitting concept of Mercator? Since Mercator opened its first shopping centres and hypermarkets, we have cultivated an intensive co-operation strategy with manufacturers and suppliers of shopfitting solutions. We continually work on attractive and enticing market concepts for our customers. We have never been satisfied with ordinary instore ideas. We look for the ideal solution and actively involve our selves with our experience and know-how in all the planning and development phases. What does the Mercator strategy actually look like? We encourage our business partners to continually offer us new solutions and test them out in practice. At the same time, Mercator promotes standardisation processes in order to pass on high quality as well as creative, modern and functional solutions to various store formats. Our newest formats highlight energy-efficient and environmentally-friendly solutions and the further development of Slovenia | Shopfitting ↑ The new Smeh logistics centre opened in Serbia in the summer of 2009. → GOTTFRIED WANZL (left), Managing Partner of Wanzl, and Tomaž Smeh, owner and Manager of Smeh, at the opening of the Smeh logistics centre in Stara Pazova near the Serbian capital Belgrade. ↑ 'wire tech' at Šiška: invitingly open, the shopfitting system puts the goods in the foreground. 'wire tech' creates a lot of room for presentation, emotions and inspiration with its flexi bility, which can then be individually tailored to every department. technological processes. This commitment is paying off: customers happily return to Mercator markets and enjoy the pleasant atmosphere and great shopping experience. Which Mercator shops have shown themselves to be particularly innovative? The renovation and extension of the Šiška hypermarket in Ljubljana in 2007 with a new store concept implemented here for the first time is most notable. The entire notion was redesigned, and numerous innovative technologies and energy-efficient solutions were realised. We had very little time to implement all the ideas and additionally to our supplier, we co-operated with an external consultancy agency. The store in the Maxi Market passage in Ljubljana is also a design we are proud of. Constant exchange of experience with external consultants as well with our suppliers took place here, and, because the entire building is listed, there was a complete need for coordination with one another. But I have to say: the end result of imaginative and visually attractive design, combined with the technological solutions to the latest standard in this Maxi Market represent a breakthrough in store design in Slovenia. This is clear to see by the reactions of our customers. www.mercator.si → Service variety Amongst other things, Wanzl offers the fol lowing at the Šiška hypermarket in Ljubljana: – 1,000 'Primo' shopping trolleys for trave lators, 185 litre basket volume – 8 'Primo' shopping trolleys with 'Comfort' baby seat, 185 litre basket volume – 35 'DR 22' child shopping trolleys – 5 shopping trolleys for wheelchair users – 12 'Fun Cabrio' shopping trolleys – Transport trolleys, order picking containers, shelters, 'Ecoport' exit system, checkout barriers Expansive In 1997, Tomaž Smeh founded Smeh d.o.o. in Ljubljana, Slovenia. Within 13 years the regionally orientated retail chain supplier became a healthy growing business with 25 employ ees. Smeh has been a successful Wanzl representative in Slovenia since it was established. Meanwhile, its business activities have extended to Croatia and Serbia. Today, Smeh is considered an expert in the development and realisation of instore concepts, taking into consideration regional charac teristics and customer preferences. The special strength of Smeh, working together with Wanzl as a shopfitting specialist, is the optimum use of the floor space. In June 2009 the latest important milestone was passed: Smeh opened a new logistics centre with 1,200 square metres of storage space, office space and a show room in Stara Pazova, Serbia. This investment has allowed Smeh to intensify its business activities south-eastern Europe. At the same time, the company is perceived and accepted as a 'local supplier' by its trade customers in Slovenia, Croatia and Serbia. 29 30 WWW Wanzl Worldwide 9 | 2010 No 1 Shopfitting Pit stop F1: Polish Tabak Group goes drive-thru Shop without leaving the car? Drive-thru like at McDonald’s! Use the microphone to order from the F1 team, pay, accept your goods and off you go. The Polish Tabak Group, owned by the Strapagiel family, has recently been investing in this sales idea in Poland: The ‘Formel F1 – stop tu shop’ shopping concept (rights-protected throughout Europe) focuses on efficient ‘drive-thru’ shopping with pit stops. Just drive your car under the roof of the F1 shop, where you are protected from all weather conditions. Stop at one of the ‘Pit Stops’ marked by display. Take a look at approximately 2,500 well-presented articles at various heights such as tobacco pro ducts, spirits and groceries that have been arranged behind large display windows on ‘wire tech’ shelves made by Wanzl, and place your order. Stop finally at the last ‘Pit Stop’ of the retail lane and pay. The F1 employee then places the pur chased goods in the boot of your vehicle. In 2009, the Tabak Group opened the first F1 shop in Kalisz (Poland), open 24 / 7. Additional F1 franchise locations are planned in Gdańsk, Szczecin, Bydgoszcz, Toruń, Poznań, Warsaw, Wrocław, Lublin, Leszno, Ostrów Wielkopolski and Zakopane. The aver age floor space for each site is approximately 300 square metres. The ideal location for an F1 shop is in the direct vicinity of busy roads within urban areas, with more than 15,000 inhabitants. Several logistics centres across Poland are planned for daily deliveries to future F1 shops. www.sklepyf1.pl Poland | SHOPFITTING ← A DIFFERENT TYPE OF SHOPPING: The new drive-thru concept has been available in Poland since 2009 and is rights-protected in the EU: ‘F1 – stop tu shop’. 3 2 ← ↑ (1–3) EFFICIENT SHOPPING WITH DRIVE-THRU: Drive into the F1 shop with your car. Order your articles at the ‘Pit Stops’ and they will be picked by the F1 team. Payment is made at the last ‘Pit Stop’ before the goods are handed over to the customer. ↓ PRESENTATION: For the F1 pilot shop in Kalisz, Wanzl supplied shelves from the ‘wire tech’ shopfitting system to present approximately 2,500 products along a 30-metre long stretch. In logistics, transport trolleys and order picking containers, made by Wanzl, are used. → ‘Formel F1 – stop tu shop’ – Drive-thru shopping in the car – Shop concept with rights protection in the EU – 2009 opening of the pilot shop in Kalisz – In preparation: F1 shops in eleven further Polish cities with more than 15,000 inhab itants – Floor space: 300 square metres – Range of goods: 2,500 products 31 32 WWW Wanzl Worldwide → In brief Wanzl non-food shopfitting solutions in use at Farnham Honda: 'duo tech’ ‘fino tech’ ‘rima tech’ ‘cuna tech’ 9 | 2010 No ↓ STRIKING – the Corporate Identitytypical Honda red colours for the shopfitting elements. ↘ RAISING BIKER’S HEARTBEATS: non-food presentation of goods on ‘fino tech’ elements with glass shelves devel oped specifically for the customer. Great Britain | Shopfitting ↖ ‘FINO TECH’ with high load capacity. ← ‘DUO TECH’ FREESTANDING UNITS: impressive displays for biker accessories and textiles. ← ← FARNHAM HONDA is a represent ative retail showcase project for non-food shopfitting solutions. Shopfitting For bikers Non-Food: Farnham Honda showcase project Working with motorcycle giants Honda, the Shopfit ting team in the UK have achieved an important promo tional breakthrough for the very latest Wanzl non-food retail display systems. Ideally located close to London, the Farnham Honda accessories outlet utilises ‘duo tech’, ‘fino tech’, ‘rima tech’ and ‘cuna tech’ to create a modern, visually exciting space for the display of high quality motorcycling equipment and clothing. ‘duo tech’ gondolas occupy the main floor space, while ‘fino tech’ is used for vertical elements, with ‘rima tech’ and ‘cuna tech’ as horizontal display components. Head of Shopfitting in the UK, Clive Jury said that the installation of these state-of-the-art systems was an impor tant breakthrough for the promotion of Wanzl non-food retail solutions outside mainland Europe. “This is a first for these systems in the UK and we have already enjoyed a highly positive response from major motorcycling and automotive customers visiting the Farnham Honda site. Our ability to deliver bespoke colour detail and modern, durable finishes to complement and enhance corporate ID has impressed our visitors. The Farnham location has proved to be ideal because it is close to the major London market and to Heathrow, enabling visitors from further away a ‘fly in, fly out’ visit on the same day. Commencing in April, we were able to design and deliver and fit the entire Farnham Honda solution in 12 weeks. This is a credit to the UK Shop fitting team and is a further incentive to our non-food retail customers to choose Wanzl when a high quality, concept-to-completion shopfitting solution is required – all at a single point of contact.” 33 34 WWW Wanzl Worldwide 9 | 2010 No ↓ Emaar Properties is the joint stock company behind Burj Khalifa, which at 828 metres is the world's tallest building. 04 Hotel Service Page 34 –39 35 United Arab Emirates + KATAR | Hotel Service Metres 850 800 750 700 650 600 550 500 450 400 350 300 250 200 150 100 50 Burj Khalifa Dubai One World Trade Center New York Pentominium Dubai TAIPEI 101 Taipei Petronas Towers Kuala Lumpur Willis Tower Chicago Empire State Building New York ↑ Burj Khalifa has reached unprecedented heights: the 828-metre tower has surpassed every other building in the world — even those that are still being built, such as the One World Trade Center in New York and the Pentominium, also in Dubai (marked in brown). Other sky scrapers look positively tiny in comparison with Burj Khalifa. Hotel Service Reaching for the sky The Middle East is expanding on an epic scale The penchant for superlatives in Dubai is still going strong. The recently opened Burj Khalifa or ‘Dubai Tower‘ has held a new record since the beginning of the year: at 828 metres tall, it is the world's tallest skyscraper. On a clear day, the top of the building can be seen from over a hundred kilometres away. But this isn't the only record held by Burj Khalifa and its dazzling metal and glass frontage: housing both offices and accommodation, it has the highest number of floors (over 160) and the highest occupied floor in the world. The design of this mega tower was even a ‘journey of discovery‘ for its architects, as chief architect Adrian Smith from Skidmore, Owings & Merrill in the US confirms. Burj Khalifa can hold up to 12,000 workers and residents. More than 30 companies from Germany were involved in the construction of this record-breaking tower. For example, the patented pumps originate from BadenWürttemberg and were used to deliver the concrete to world-record heights within 20 minutes. Wanzl is also one of the suppliers to Burj Khalifa: the ‘Secure‘ minibar filling trolley is assisting the execution of impeccable round-the-clock room service in the world's first Armani Hotel. Open since the spring, this designer venue is set to become Dubai's most exclusive hotel > 36 WWW Wanzl Worldwide 9 | 2010 No ↑ The style of the Armani Hotel: muted colours, perfectly attuned lighting, elegant furniture from the designer's own line and high-quality materials. The Burj Khalifa contains 144 Armani Residences designed by Giorgio Armani. All of these private, multi-million pound luxury apartments have already been sold. → BURJ KHALIFA: mega on the outside, stylish on the inside. "I am thrilled to open the doors of the Armani Hotel Dubai and invite my guests in to experience my world." Top designer Giorgio Armani > destination right within Burj Khalifa. The hotel has 160 guest rooms and has been designed down to the last detail by the famous Italian designer Giorgio Armani, from the furniture, materials and floor coverings right down to the lights. Even the caps worn by the bellboys have been exclusively designed by the man himself. The tariff for one night in a double room starts from EUR 500. The Armani Hotel in Dubai is the first step towards an entire chain of hotels; the next project is set to be on Milan's Via Manzoni in the heart of the Quadrilatero della Moda fashion district and the contracts for a resort in Marrakech have already been signed. Top international destinations are next in line, with city hotels planned for New York, Shanghai and London. www.armanihotels.com Kempinski Residences & Suites Doha Currently the tallest and most dominant building to adorn the West Bay Skyline of Doha / Qatar, the Kempinski Residences & Suites Doha, opened this May. Its 62 floors house 370 suites. All of these come with a fully fitted kitchen and a spectacular view of Doha's Pearl Island. One particular exclusive: at the top of the skyscraper are two sky villas, each with six bedrooms. Swimming pools, a fitness, sauna and wellness area, restaurants and a business centre are of course all located at Kempinski Doha. Kempinski first discovered what Wanzl's Hotel Service division has to offer in France, and was impressed. This led to a whole range of Wanzl products being ordered for the Doha establishment, which is the first hotel representing Europe's oldest luxury hotel chain in Qatar. Among those selected was the Premium chambermaid trolley, to ensure a well-functioning housekeeping service. www.kempinski.com/en/doha United Arab Emirates + KATAR | Hotel Service ↓ The recently opened Kempinski Residences & Suites Doha is located on the West Bay Skyline of the Qatar capital. The emirate is seeking to become the cultural centre of the Gulf. UNESCO pronounced Doha the ‘Arab Capital of Culture‘ in 2010. The aim is to foster Arabic culture while maintaining close co-operation between Arab states and other parts of the world. → In brief Wanzl supplied – ‘Secure‘ minibar filling trolleys to the Armani Hotel in Dubai – 25 ‘Premium ZP-9 Classic‘ chambermaid trolleys to the Kempinski Residences & Suites Doha, as well as ‘Lobby‘ and ‘Compact‘ luggage collection trolleys, mobile containers, hand carts, ‘Slim‘ clothes stands, the ‘Part Line 2000‘ guidance system and other accessories. Kuwait iran Persian Gulf Bahrain Qatar Doha Dubai Abu Dhabi Saudi Arabia United Arab Emirates OMAN ↑ The United Arab Emirates (UAE) and Qatar are among the world's wealthiest countries in terms of per-capita income. They have the seventh-largest oil deposit in the world. And Qatar, a small country with less than a million inhabitants stretching 180 kilometres from north to south and 80 kilometres from east to west, holds 15 % of the world's oil reserves. www.wanzl-hotel.com 37 38 WWW Wanzl Worldwide 9 | 2010 No → Unique in Hungary and Cen tral Europe – the Ramada Resort Aquaworld Budapest: under the huge dome there are 3,300 square metres of water. Hotel Service Ramada Resort Aquaworld Budapest Central Europe's largest indoor water theme park with four-star hotel The dome of the Aquaworld Budapest water park is a record breaker: it has a diameter of 72 metres and a height of five stories, creating 4,200 square metres of covered area, so spacious it could accommodate an entire family of blue whales. In other words: the Aquaworld dome is twice as big as the dome of St. Stephen's Basilica, the patron saint of Poland, in Esztergom. Or as big as 100 apartments. 15 of the total of 17 pools, with over 3,300 square metres of water, are in operation all year round. The surfing pool, unique in Hungary, even creates a guaranteed beach feeling in the north of Budapest at the bridge head of the Pest, at the Megyeri Bridge. Eleven slides – including the Wideslide, which offers enough space for three people to slide next to one another, and the fast Onion slide – offer a total of a kilometre of sliding fun in the pool. Bathers can reach the huge slide tower, from which there are six slides, either by stairs or via the panoramic lift. The bravest can also jump from a 17 metre tall diving platform here. The integrated endless elevator system continuously brings the required slide accessories, "Innovation, motivation and satisfaction – these keywords shape our successful team." ÁRON SZABÓ, General Manager Ramada Resort Budapest such as tyres, back to the start. Adventurous types can allow themselves to be swept along a 180 metre mountain river between boulders. The Aquaworld Budapest water theme park, opened at the end of 2008, is unique in Hungary and Central Europe and can hold up to 1,800 bathers at once. The Aquaworld President Katalin Pfandler was able to welcome the 100,000th visitor only ten weeks after opening. The four-star Superior Ramada Resort Budapest, a wellness and conference hotel, is attached with direct access to the Aqua world Budapest water theme park. Just like the water park, the hotel's services are also unique to the Hungarian capital: 309 rooms, suites and apartments with internet connection offer the ultimate in comfort with an elegant ambience. The 48 two and three bed room apartments in the attached apartment building, including a children's playhouse that is open all day, are ideal for guests enjoying a longer stay. Families with children in particular can feel at home here whilst at the same time enjoying the advantages of a four-star service. Childcare is taken care of – and it's a good job too, because the Oriental Spa and Wellness World with the mandala bath, a Haman bath, the Finnish sauna, steam bath and numerous other sauna facilities is an oasis of calm. Then there's the Beauty Farm with its cosmetic treatments and massages. Hungary | Hotel Service → Overview ↑ An oasis of calm and revitalisation: the Oriental Spa and Wellness World with adjoining Beauty Farm. ← Four-star luxury in the rooms – in warm colours and clear shapes. –R amada Resort Aquaworld Budapest area: 8.6 hectares –R amada Resort Aquaworld Budapest floor area: 5.4 hectares –A quaworld Budapest: 1,800 guests, hourly visitor capacity; 5,500 guests, daily visitor capacity –R amada Resort Budapest: 309 rooms, suites and apartments with a capacity of 838 guests –C onference centre with space for up to 1,000 people –1 ,000 parking spaces – 250 employees "Our philosophy is to offer local as well as foreign guests experiences – for every taste and every age. Whether they be barefoot or in leather shoes." Integrated in the hotel are also a fitness centre and the 'Aqua Dental' practice for dental services of the highest standard. The Ramada Resort Aquaworld Budapest stands for expe rience and relaxation. At the same time, the 8.6 hectare resort, built in two years at a total cost of 70 million euros, is also an ideal business location: the conference room with state-of-the-art technical equipment can accommodate 1,000 people. Around a further 500 people can be held in the largest hall, which can be divided into 15 rooms of various sizes with moveable walls – as required. On the highest floor of the hotel there is also a 200 person banquet hall for exclusive events. The view from the adjoining panoramic terrace overlooking the Buda hills alone is well worth a look. Leisure and business guests alike, depending on how they feel, can choose between a buffet and an à-la-carte restaurant. Both Hungarian and International specialities are served. The internationally active Ramada International hotel chain, belonging to the Wyndham Hotel Group, is the hotel operator. Wyndham owns more than 63,000 hotels in over 100 countries on six continents. www.ramadaresortbudapest.hu www.aqua-world.hu Four-star service in the Ramada Resort Budapest Wanzl provides 15 'Premium Eco' chambermaid trolleys for perfect housekeeping. The trolleys are equipped with side-mounted modules for efficient waste separation. The fifth wheel, attached under the centre of the trolley, guarantees full manoeuvrability and steering even when fully loaded with minimal turning radius of the trolley. Therefore, the daily housekeeping at the Ramada Resort Aquaworld Budapest runs like clockwork. Wanzl also provides: – Minibar filling trolleys – Luggage collection trolleys –H andcarts for transporting laundry – Transport trolleys –E ntrance system for the restaurant in the Wellness area. 39 40 WWW Wanzl Worldwide 9 | 2010 No 05 P assenger Handling Services Page 40 – 41 South Africa | Passenger Handling Services ↙ ‘EURO-SPRINTER’ – reliable luggage transportation for use on escalators: – O.R. Tambo International Airport, Johannesburg: 3,600 trolleys – Cape Town International Airport: 2,200 trolleys – King Shaka International Airport, Durban: 1,800 trolleys ↓ CAPE TOWN INTERNATIONAL is a Wanzl customer. Over the past few months, Wanzl supplied 15 African airports with luggage transport trolleys, as well as a ferry terminal in Morocco. → In brief More than 8,000 Wanzl ‘Travel 300’ and ‘Travel 300 BL’ luggage transport trolleys for South Africa: Port Elizabeth Tunisia: Tunis-Carthage, Djerba-Zarzis, Sfax-Thyna, Tozeur-Nefta, Tabarka 7 Novembre, Gafsa-Ksar Morocco: Mohammed V, Casablanca; Port de Tanger ferry terminal Libya: Tripoli Egypt: Sharm El Sheikh, Hurghada, Sohag Algeria: Houari Boumediene, Algiers ← ↑ NEW – the main airport terminal in Cape Town. Passenger Handling Services A dynamic Africa Airport service with Wanzl, the global market leader Africa is a continent with great potential: its population exceeds one billion people. In the next 40 years, Africa's population is set to more than double to 2.3 billion people. According to a new study undertaken by the Hamburg Institute of International Economics (HWWI) entitled ‘Strategy 2030 – Africa’, Africa as an economic area has become the second most dynamic in the world after south-east Asia. Average economic growth is set to hit 4.7 % this year, with work to expand the infrastructure proceeding at lightning pace. Wanzl, the global market leader for luggage transport trolleys, has now expanded its position as the leading supplier of trolley solutions to include the African continent. Wanzl delivered 7,600 ‘Euro-Sprinter’ luggage transport trolleys, suitable for use on escalators, to its long-standing customer ACSA – the operator of a total of 10 airports in South Africa – to be used in the Johannesburg, Durban and Cape Town airports for the Football World Cup. Port Elizabeth International was also equipped with 200 ‘Travel 300’ trolleys. What is more, the latter's outstanding price / per formance ratio won over numerous north- African airports. Wanzl received the latest major tender from Tunisian airports: a total of 2,200 ‘Travel 300 BL’ trolleys were delivered to six Tunisian airports in June. This means that Wanzl trolleys are ready for use by passengers at almost every airport in Tunisia, a favourite tourist destination of many. www.wanzl-airport.com 41 42 WWW Wanzl Worldwide 9 | 2010 No ↓ WAITROSE will soon be introducing the new order picking trolley in 30 key stores for home delivery of food products. The trolleys offer 20 % more picking capacity, leading to cost reductions and increased efficiency. 06 Logistics + Industry Page 42 –50 Great Britain | Logistics + I ndustry → EQUALLY HIGH QUALITY FROM WANZL – the shopping trolleys at Waitrose. ↓ AFTER SHOPPING IN THE STORE, customers can opt to use the Waitrose Delivery. Logistics + Industry E-Fulfilment shows strong growth Cooperation for effective picking Two of the retail industry’s leading suppliers have joined forces to develop a new generation of product picking trolleys. X2 Computing, one of the UK’s fastest growing suppliers of mobile computing solutions, has teamed up with, one of the world’s largest manufacturers of high quality retail equipment Wanzl, to offer a range of new custom-built picking trolleys, with integrated IT solutions, to meet the individual requirements of retail and warehouse operations. The new trolleys are easier to use, provide increased additional picking capacity and deliver significant cost savings and efficiencies throughout the e-fulfilment process. “Our commitment to developing custom mobile computing solutions for these sectors has resulted in significant orders from some of the world’s “We are delighted to be working in partnership with X2 Computing.” DOUG JEFFERY, Head of Logistics + Industry for Wanzl UK largest home shopping operations in the UK, USA, Portugal, Scandinavia and Australia,” commented Francis Davis, Managing Director of X2 Computing. “Integrating best-of-breed computing technology with custom trolleys designed by the X2 team and built by one of the world’s most innovative manufacturers will streamline the product picking process and enable retailers to provide a faster and more efficient customer service.” › 43 44 WWW Wanzl Worldwide 9 | 2010 No → WAITROSE, one of the largest supermarket chains in Great Britain is known for high quality and the freshness and variety of the products. That is why Waitrose is appointed a 'royal supplier' by Queen Elizabeth II. The 40,000 or so Waitrose employees are co-owners of the company. ↑ THE WAITROSEDELIVER HOME SHOPPING SERVICE: Ordered online, picked and off it goes to the free delivery service … ↗ … directly to the front door. → SERVICE: whether it’s groceries fresh on the table or selected gifts. › The original concept for the trolleys was developed in close partnership with a number of global retail brands. They are now being used by Waitrose as part of its WaitroseDeliver home shopping service in the UK. Each trolley is equipped with an onboard scanner and a tablet PC powered by a small, lightweight all-day battery solution. The battery, tablet PC and scanner are easily removed for charging or replacement enabling the trolleys to be safely stored outside to maximise in-store retail floor space. This also enables the trolleys to be used in smaller retail premises where space is at a premium. X2 Computing and Wanzl Logistics + Industry have also developed a range of custom modular charging solutions housed in secure cabinets with the capacity to store and charge multiple computers and batteries. According to Wolfgang Kaup, Head of Logistics + Industry for Wanzl GmbH and Doug Jeffery, Head of Logistics + Industry for Wanzl UK: “We are both delighted to be working in partnership with X2 Computing to develop a new generation of picking trolleys to meet the increasing demand for customised e-fulfilment solutions. The combined expertise of two market-leading suppliers has resulted in a unique and powerful solution that is scalable to high volume quality prod uction standards. It will speed up the product picking process, reduce error rates and deliver a lower cost of ownership.” This new generation of picking trolleys is designed and custombuilt from the ground up to customer specifications in a wide range of different sizes and configurations. They feature a number of innovations including an integrated braking system and a fifth, central wheel that reduces steering forces by up to 80 % compared with traditional fixed wheel systems. This results in a reduced turning circle and provides high levels of manoeuvrability using one hand – an important benefit when the trolleys are fully loaded. www.waitrosedeliver.com www.wanzl-logistik-industrie.com Great Britain | Logistics + I ndustry “These unique and innovative computer-based picking trolleys will enable X2 Computing to maintain its position as a leading supplier of custom mobile computing solutions to the retail and logistics customers. They will deliver significant efficiencies and improved productivity throughout the e-fulfilment sector,” concluded Francis Davis. FRANCIS DAVIS, Managing Director of X2 Computing 45 46 WWW Wanzl Worldwide 9 | 2010 No ↑ INTHER achieves cost reductions for its customers through improvements in throughput, productivity, efficiency and quality. Logistics + Industry ↘ NOORDHOFF UITGEVERS, the largest education and schoolbook publisher in the Netherlands, relies on its partners Wanzl and INTHER for logistics. Interesting fact Pick to Light carts: Order picking, sorting and packing Exercises for reading and writing, historical themes presented clearly, learning modules for environmental studies or geo graphy: Noordhoff Uitgevers is the largest education and schoolbook publisher in the Netherlands. Over 400 employees use a great deal of fun, creativity and profession alism to create educational material for Dutch primary and secondary schools. Noordhoff Uitgevers is also involved in vocational train ing, further education and higher education with books, journals, supplementary digital learning materials and other services. Millions of items pass through the distribution centre in Groningen each year. Since April 2010, nine specially customised order picking carts from Wanzl have been supporting efficient logistics management at Noordhoff Uitgevers. Within three months of the contract being signed at the end of 2009, Wanzl developed a cart solution tailored to the requirements and wishes of Noordhoff Uitgevers. In the second step, INTHER Logistics Engineering, which has been a software specialist for the integration of auto matic warehouse and order picking systems for the last ten years, equipped the Wanzl order picking carts with the INTHER LC automation software for Pick to Light carts. "In order to exactly meet the individual requirements in each case, INTHER develops the pick carts in a customer-specific way", explains Mike Strijbos, INTHER Manager Project Depart ment. The number of order picking positions per cart is dependent on the order profile; for example at Noordhoff Uitgevers it is twelve places per cart. For every one of these twelve order picking positions, a Pick to Light module was installed on the pick cart, which is powered by a battery integrated in the pick cart. Thanks to the static installation of the Pick to Light modules on the pick carts, instead of on the numerous storage spaces in the Noordhoff Uitgevers warehouse, significantly fewer modules were needed, and therefore substantial cost savings were made. A wireless RF module was installed for the connection of the pick carts' INTHER LC software to the Noordhoff Uitgevers Warehouse Management System. This module works according to the latest wireless network technology. Netherlands | Logistics + I ndustry "With the Pick to Light carts, numerous orders can be simultaneously picked, sorted and packaged. This significantly increases the effi ciency of the order picking process." (Pick and Pack philosophy) WILLEM VERHALLE, INTHER Project Manager ← ← Batch order picking at Noordhoff Uitgevers – twelve orders are simultaneously processed. The Pick to Light carts were developed in cooperation with Wanzl and INTHER. Every cart is equipped with four levels and has space for twelve order picking positions. ← The orders already sorted into cartons go from the Pick to Light cart directly onto the conveyor belt – that saves time and money. Here, the cartons are assessed, semi-automatically sealed, labelled and shipped. " We have customers whose order picking performance has increased by up to 40 % thanks to the use of Pick to Light carts, and at the same time their rate of order picking errors has fallen to 0.02 %." MIKE STRIJBOS, INTHER Manager Project Department The order picking itself saves time, money and legwork: incoming orders are grouped together according to identi cal item positions, using IT. The picker then receives their order batch and the associated pick cart. The first order picking position is displayed on the central display of the pick cart and then an employee goes to this position with the pick cart and confirms the position or the item barcode with an RF scanner. Then the Pick to Light modules on the pick cart light up for the orders that require these items. At the same time, respective display shows the required order picking quantity. The employee picks the item quantity as shown on the display and presses the switch on the Pick to Light module to confirm. A great advantage of the Pick to Light Cart System is the possibility to complete numerous orders at once (multi order picking). "The integrated INTHER LC software calculates the ideal batch for a Pick to Light cart on the basis of the ABC sorting of items and on order priority. This procedure reduces the walking distance in the warehouse enormously", says INTHER Project Manager Willem Verhalle. The items picked are immediately distributed across the various orders in the pick cart. A further time saving is achieved during packaging by directly order picking into the cartoned shipping container. This all results in a system that simultaneously picks, sorts and packages. One Stop Shop For more than ten years, INTHER Logistics Engineering has specialised in software for the integration of automatic warehousing and order picking systems. Their own devel opments include a voice recognition system and order picking with Pick to Light and Sort by Light systems, for example. Additionally, INTHER also uses RF scanning and RFID integration. The automation system INTHER LC is used in warehouses, logistics centres and production facilities worldwide. As an executive system integrator, INTHER is therefore the one stop shop for its customers and on hand for all matters relating to logistical automation. Today, with subsidiaries in the Netherlands, Germany, Moldova and the USA, INTHER operates in many different types of business as a general contractor: logistics, retail/food, fashion, pharmaceuticals, cosmetics, books and magazines, spare parts and multimedia. www.inthergroup.com 47 48 WWW Wanzl Worldwide 9 | 2010 No ↑ WOLFORD – Luxury brand for 60 years. Logistics + Industry Top label During its 60-year company history, Wolford has established itself as a luxury brand in the premium sector of the international fashion world. The Wolford brand has been registered as a protected trade mark since 1950. A year before this, the industrialist Reinhold Wolff from Vorarlberg and the retail entrepreneur Walter Palmers from Vienna had already founded the company Wolff & Co. KG in Bregenz, Lake Constance. With its own dye works and moulding shop, the company started manufacturing nylon stockings in the same year that nylon was first introduced to Europe. During the coming six decades, the company developed from a leg and bodywear provider to an internationally acclaimed premium brand with a product portfolio covering your wardrobe from head to toe. Core areas are the well-established product groups of legwear, ready-to-wear and lingerie. Swimwear made from high-quality materials as well as textile accessories and belts that draw attention through exciting details also form part of the range. By the 1980s, Wolford was already implementing the ideas of international designers who caused a furore on the catwalks with their creations. In the mid-1990s, the first design cooperations began, with ‘Wolford meets Vivienne Westwood’ and ‘Wolford + Lagerfeld Gallery’ by Karl Lagerfeld. Further seasonal co-brandings followed, such as with Kenzo, Emilio Pucci and Valentino. Today, Wolford AG, which was floated on the stock exchange in Vienna and Paris in 1995 with the LADY AKTIE shares, has 14 subsidiaries worldwide and markets its Austria | Logistics + I ndustry roducts in around 65 countries using monobrand boutiques p and trade partners as well as online shops. On its journey to becoming a luxury brand, Wolford proved itself time and again a pioneer in the fashion world. As early as 1953, the first double perlon stockings were introduced on the market and, in the following years, production expanded rapidly following the acquisition of circular knitting machines. With the first seamless stockings, ‘Fatal’, Wolford caused a furore in the fashion world. Even today, these stockings that do not show under clinging clothes are one of the Wolford bestsellers. To date, Wolford still works with circular knitting machines, which guarantee unmistakable knitting competency. “Claiming to be a luxury brand is based among other things on an uncompromising focus on quality that is maintained throughout all areas of the company, from material purchasing and production right through to distribution,” says Holger Dahmen, CEO of Wolford AG, to explain the consistent brand strategy. ↑ THE HEADQUARTERS SHOP in Bregenz: exclusive products with luxury status. Wolford has a worldwide network of boutiques in selected locations such as Paris, London, Geneva, Hong Kong and Leipzig. ↖ ↖ WOLFORD HEAD OFFICE in Austria. ↖ QUALITY PRODUCTION in the Wolford dye works in Bregenz, Austria. 49 50 WWW Wanzl Worldwide 9 | 2010 No ↖ ↑ FEMININE: The current 2010/11 autumn / winter collection from Wolford draws on feminine accents with silhouette. Wanzl transports Wolford quality Ready for loading: To support Wolford in maintaining its high quality standards, Wanzl delivered mobile containers to Bregenz in February 2010 that were made-to-measure specially to Wolford's requirements for the transportation of textile products between the individual finishing stages. Wanzl provided the theft-proof ‘Customized Solutions’ with a rod construction for picking up textiles as well as foil covers for protection against dirt and dust. Only the finest yarns in the world that pass numerous quality tests find their way into Wolford production. The final finishing of a stocking requires up to 16 work processes, a body up to 25 and a swimsuit even up to 45. Knitting a stocking alone to Wolford quality standards takes between four and fifteen minutes. The following finishing of the foot part requires 35 stitches per centimetre. Then it goes for washing, followed by the dyeing process. The end process is the precise prod uct control with quality approval. Not until then can they say: ready for international dispatch! Preview Preview Wanzl Worldwide No 10 Topics in the next magazine You – the customers and partners of Wanzl – will once again receive points of interest, news and trivia in the next Wanzl Worldwide magazine, which will be available in time for EuroShop 2011. Topics include: 01 EuroShop 2011 Contacts, opportunities, perspectives: From 26 February to 2 March 2011, the international world of retail will meet in Düsseldorf. With over 1,800 exhibitors from 50 countries and more than 100,000 visitors worldwide. 01 02 'Konsument 2020' What have been the most important consumer trends over the course of time? Futurologist Matthias Horx gives answers in the 'Konsument 2020' study. 03 Trade in Mesopotamia 02 This autumn, Carrefour will open its first shopping centre in Iraq. The shopping mall offers space for over 350 outlets as well as an ice rink and a bowling centre. Wanzl provides the shopping trolleys. 04 Cuddling up in the cold The ice hotel in Jukkasjärvi, Sweden is reminiscent of the palace from the Hans Christian Andersen fairy tale 'The Snow Queen': Every late autumn, when the extreme cold weather grips Lapland, an ice hotel is built from 3,000 tonnes of ice and 30,000 cubic metres of snow. 04 05 Order picking for Nike Wanzl order picking trolleys have recently started being used by Nike in China. Nike, one of the world's leading manufacturers for sports equipment, is well-known for its extensive collection of sports shoes. 05 03 51 52 WWW Wanzl Worldwide 9 | 2010 No 09 | 2010 No WWW Wanzl Worldwide | Contacts Wanzl Metallwarenfabrik GmbH Bubesheimer Strasse 4 89340 Leipheim, Germany P.O. Box 1129 89336 Leipheim, Germany Phone+49 (0) 8221 / 729 - 0 Fax +49 (0) 8221 / 729 -1000 [email protected] www.wanzl.com Poland Wanzl Sp.z o.o. ul. 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Edificio Martinez Burgos Ave. Sarasota #24 Ensanche Bella Vista Santo Domingo Phone+1 809 / 537 77 00 Fax +1 809 / 537 79 00 Mobile+1 809 / 399 72 69 [email protected] [email protected] Overseas Subsidiaries Australia Wanzl Australia Pty. Ltd. 97 Highbury Road BURWOOD VIC 3125 Phone+61 (0) 3 / 98 08 22 99 Fax +61 (0) 3 / 98 08 22 66 [email protected] www.wanzl.com China Wanzl Commercial Equipment (Shanghai) Co., Ltd. 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Ltd. 19 Evans Street P. O. Box 228 Burwood, VIC 3125 Phone+61 (0) 3 / 98 88 71 25 Fax +61 (0) 3 / 98 88 79 09 [email protected] Ecuador Unikert de Venezuela C.A. Centro Empresarial Torre Humboldt, Piso 14, ofic. 14-02 Urb Parque Humboldt Prados del este 1080 Caracas | Venezuela Phone+58 (0) 2 / 129 75 09 35 Fax +58 (0) 2 / 129 75 01 50 [email protected] El Salvador Guatemala | Honduras BM Marketing S. de R.L. de C.V.Av. San Francisco #16 Bodega #2 | Col. San Francisco Cuautltalpan Naucalpan, Estado de México 53370 Phone+52 55 / 5358-6159 Fax +52 55 / 5358-5011 [email protected] Indonesia PT. Celsius Jaya Jl. Sunter Paradise II Blok K No. 43 Jakarta 14350 Phone+62 (0) 21 / 640 43 13 Fax +62 (0) 21 / 640 43 14 [email protected] Israel R. Goldstein & Co. Ltd. P.O. Box 136 | Kfar Chabad Post 60932 Moshav Safaria Phone+972 (0) 3 / 960 79 18 Fax +972 (0) 3 / 960 79 21 [email protected] Japan CEEV Cooperation Expectation Emotion Viva | Takashio-cho 2-9 Koshien Nishinomiya 6638166 Hyogo Phone+81(0)798/ 46 68 02 Fax +81(0)798/ 46 68 05 Jordan Abdin Industrial Est. Mr. Firas Abdin Bayader Wadi El-Seir, Industrial St. 11814 Amman Phone+962 (0) 6 / 586 55 36 Fax +962 (0) 6 / 586 37 07 [email protected] Malaysia Panmatex Trading Sdn.Bhd. No.12, Jalan BK 1 / 12 Bandar Kinrara Industrial Park Bandar Kinrara, Off 6 1/2 Miles Jalan Puchong 58200 Kuala Lumpur Phone+60 (0) 3 / 80 75 80 08 Fax +60 (0) 3 / 80 75 90 09 [email protected] Mexico BM Marketing S. de R.L. de C.V.Av. San Francisco #16 Bodega #2 | Col. San Francisco Cuautltalpan Naucalpan, Estado de México 53370 Phone +52 55 / 5358-6159 Fax +52 55 / 5358-5011 [email protected] New Zealand NZ Retail Equipment Ltd 12 Ash Rd, Manukau City P. O. Box 98916 SAMC New Zealand Phone +64 (0) 9 / 262 30 44 Fax +64 (0) 9 / 262 30 6 Peru Unikert de Venezuela C.A. Centro Empresarial Torre Humboldt, Piso 14, ofic. 14-02 Urb Parque Humboldt Prados del este 1080 Caracas | Venezuela Phone+58 (0) 2 / 129 75 09 35 Fax +58 (0) 2 / 129 75 01 50 [email protected] Philippines Target Display Co. Inc. 4th Floor, Ricogen All Season Building 112 Aguirre Street Legaspi Village Makati City, Metro Manila Phone+63 (0) 2 / 891 36 07 Fax +63 (0) 2 / 891 36 09 [email protected] www.targetdisplay.com Saudi Arabia Packaging Equipment & Supplies Co. Ltd. (Zultec) P.O. Box 52721 21573 Jeddah Phone+966 (0) 2 / 670 04 90 Fax +966 (0) 2 / 670 03 41 [email protected] Singapore John Chen (Pte) Ltd. 6 Little Road Singapore 536984 Phone+65 62 85 21 22 Fax +65 62 85 30 68 [email protected] www.johnchen.com.sg South Africa Top Assist 13 (Pty) Ltd. 18C Eastry Road Claremont Cape Town 7708 Phone+27 21 / 683 58 23 Fax +27 21 / 683 58 23 Mobile+27 / 828 24 06 43 [email protected] Taiwan Willington Fabrications Rm 603, Gold Stone Building 380 Lin Sheng North Road Taipei 1045 Phone+886 (0) 2 / 25 11 51 68 Fax +886 (0) 2 / 25 22 25 21 [email protected] Tunisia Multiprotect+ P.O. Box 257 Cité Jamil – Menzah 6 2091 Tunis Phone+216 (0) 21 / 21 88 88 Fax +216 (0) 71 / 88 32 22 [email protected] [email protected] Uruguay Acondicionamiento Integral S.A. Juan D. Jackson 1202 Montevideo Phone+598 (0) 2 / 400 14 14 Fax +598 (0) 2 / 408 66 23 [email protected] Venezuela Unikert de Venezuela C.A. Centro Empresarial Torre Humboldt, Piso 14, ofic. 14-02 Urb Parque Humboldt Prados del este 1080 Caracas | Venezuela Phone+58 (0) 2 / 129 75 09 35 Fax +58 (0) 2 / 129 75 01 50 [email protected] → Additional contacts Contact details of further representatives can be supplied upon request.