REddiNG OASiS TOwNE CENtER

R edding
O asis
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
T owne C enter
GALLELLI & TEARE
R E TA I L S E R V I C E S G R O U P
1 4 0 0 R o c k y R i d g e B l v d . , S uG iAtLeL E 1L L5I 0&, TRE AoRsEe v i l l e , C A 9 5 6 6 1 9 1 6 . 7 7 2 . 1 7 0 0
R E T A I L S E R V I C E S G R O U P1 4 0 0 R o c k y R i d g e B l v d . , S u i t e 1 5 0 , R o s e v i l l e , C A 9 5 6 6 1
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Table of Contents
Project Overview
Site Plan
Elevations
Area Aerials
Area Maps
Area Demographics
Shasta County
Overview
Redding Facts
Appendix
The information contained herein was furnished by the owner or obtained from information we understand was authorized by the owner. No warranties or representations, expressed or implied are
made as to the accuracy of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special
listing conditions, imposed by our principals. This information is given with the understanding that all negotiations relating to the purchase, renting or leasing of the property described herein shall be
conducted through Colliers International, a member of the CMN Inc. group of companies. April 2006
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Overview
This 95-acre Master Planned Retail Center is situated inside the city of Redding, CA adjacent to
Interstate 5 on the NEC and SEC of Oasis Road. Total build out will be over 1,000,000 square
feet of GLA (gross leasable area). The site features excellent visibility from I-5, which includes
approximately ±46,000 cars per day and is easily accessed from the West and East along Oasis Road.
The area’s gentle rolling hills and terrain lends itself to this open air lifestyle center, as well as the native
oaks and grey pines that form the westerly side of the property.
The Redding Towne Center will offer new restaurants and entertainment venues, high-quality apparel,
other retail stores not currently in Redding and a state-of-the-art multiplex cinema. The site offers
restaurants and retail pad opportunities for lease, build-to-suit or ground lease and is anchored by
Home Depot. Additionally this site is the perfect opportunity for a hotel with freeway visibility and
Redding known as the gateway to Shasta County’s abundant recreation activities.
The north site layout consists of one large-format retailer with tire center and fueling station on the
west half of the project, with the building backing up to the northbound on-ramp, 148,663 square feet;
three conjoined major retailers, totaling 102,575 square feet, located at the northeast corner of the site
with the rear of the building backing up to Churn Creek Road; a cluster of office and retail buildings
at the southeast corner of the site, with office use on the second floor of the two corner buildings; and
two satellite pads for fast-food uses centered between the two Oasis Road driveway entrances to the
site.
The south site layout consists of three large-format retailers with the buildings strategically positioned
on the site, totaling 276,000 square feet; four major retailers with one building backing up to the
northbound off-ramp, and the other buildings centered down the main entrance driveway, totaling
109,600 square feet; various retail buildings and pads also line the driveways, totaling 167,400 square
feet; and 5 satellite pads for fast-food uses along Oasis Road between the main entrances to the site.
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Site Plan
Anchor Tenants: Cinemark Theaters & Home Depot
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Elevations - Main View
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Elevations - Side View
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Elevations - Retail/Office View
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Elevations - West/South View
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Project Elevations - East/North
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
INTERSTATE
CALIFORNIA
O
A
SI
S
R
D
5
OAS
IS R
D
TW IN VIE W BLVD
GOLD HILLS DR
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P 11440000
RRoocckkyy RRi d
i dggee BBl vl vdd. , S u i t e 1 5 0 , R o s e v i l l e , C A 9 5 6 6 1
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
INTERSTATE
CALIFORNIA
OAS
GOLD HILLS DR
O
A
SI
S
R
D
5
IS RD
TI
O
N
W
AY
T W IN V IE
W B LV D
GOLD HILLS
COUNTRY CLUB
5
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P 11440000
O
CALIFORNIA
C
INTERSTATE
N
ST
IT
U
273
RRoocckkyy RRi d
i dggee BBl vl vdd. , S u i t e 1 5 0 , R o s e v i l l e , C A 9 5 6 6 1
916.772.1700
O
A
S
SI
R
D
SITE
INTERSTATE
CALIFORNIA
5
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
GOLDEN HILLS
COUNTRY CLUB
299
CHUR
EK
N CRE
RD
273
Sundial
Bridge
INTERSTATE
CALIFORNIA
5
44
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Trade Area Map
Sacramento
Sacramento
Canyon
Canyon
L
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5
15-Mlile Radius
10-Mlile Radius
SHASTA
299
F rr ee n
F
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G
Gu
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5-Mlile Radius
S
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299
Southwest
Southwest
Shasta
Shasta
R ee d
R
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M
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273
44
A
An
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GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
Redding Oasis Towne Center
Drive Times
5 Minutes
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
10 Minutes
20 Minutes
30 Minutes
REDDING OASIS TOWNE CENTER
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
N
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Demographics - Oasis Road and Interstate 5
Complete Demographic Comparison Report
REDDING – OASIS ROAD
Date: April 25, 2006
5 Mile
10 Mile
15 Mile
2010 Projected Population
67,882
136,873
168,372
2005 Estimated Population
61,479
124,209
152,663
2000 Census Population
54,867
111,099
136,407
Projected Growth 2005-2010
10.4%
10.2%
10.3%
Estimated Growth 2000-2005
12.1%
11.8%
11.9%
2005 Estimated Daytime Population
38,154
57,444
63,860
2010 Projected Households
25,940
49,793
60,860
2005 Estimated Households
24,236
46,566
56,878
2000 Census Households
22,502
43,281
52,833
Projected Growth 2005-2010
7.0%
6.9%
6.0%
Estimated Growth 2000-2005
7.7%
7.6%
7.7%
2.47
2.61
2.63
Population
Households
2005 Est. Avg. Household Size
2005 Estimated Housing Information
Total Housing Units
25,753
49,298
60,431
Owner Occupied Units
52.99%
58.29%
59.89%
Renter Occupied Units
41.12%
36.17%
34.23%
5.89%
5.54%
5.88%
Vacant Units
Income
2005 Estimated Households
Less than $10,000
24,236
46,566
56,878
12.93%
10.74%
11.09%
$10,000 - $14,999
8.39%
7.63%
7.74%
$15,000 - $24,999
16.77%
15.23%
15.35%
$25,000 - $34,999
12.22%
12.38%
12.64%
$35,000 - $49,999
16.10%
16.38%
16.71%
$50,000 - $74,999
16.78%
17.74%
17.61%
$75,000 - $99,999
8.15%
9.26%
8.98%
$100,000 - $124,999
4.15%
4.99%
4.60%
$125,000 - $149,999
1.68%
2.15%
2.05%
$150,000 +
2.84%
3.50%
3.23%
2005 Est. Median HH Income
$34,738
$38,222
$37,532
2005 Est. Per Capita Income
$20,993
$21,527
$20,759
2005 Est. Average HH Income
$52,335
$56,290
$54,668
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5 Mile
10 Mile
15 Mile
2005 Estimated Population
61,479
124,209
152,663
White
54,872
110,909
136,412
Black
589
1,165
1,298
Asian or Pacific Islander
1,321
3,067
3,418
Indian
1,424
2,785
3,606
Multi-Race Population
2,252
4,288
5,421
Other Population
1,021
1,994
2,508
Hispanic Origin
4,283
8,602
10,852
% White
89.25%
89.29%
89.36%
% Black
0.96%
0.94%
0.85%
% Asian or Pacific Islander
2.15%
2.47%
2.24%
% Indian
2.32%
2.24%
2.36%
% Multi-Race Population
3.66%
3.45%
3.55%
% Other Population
1.66%
1.61%
1.64%
% Hispanic Origin
6.97%
6.93%
7.11%
2005 Estimated Population
61,479
124,209
152,663
Female Population
31,785
63,806
78,364
Male Population
29,694
60,404
74,299
% Female Population
51.70%
51.37%
51.33%
% Male Population
48.30%
48.63%
48.67%
Population by Class
2005 Estimated Population by Race
2005 Estimated Population by Sex
2005 Estimated Population by Marital Status:
Estimated Population - Age 15 +
42,889
86,822
106,674
Divorced
19.53%
17.89%
17.88%
Never Married
27.79%
26.34%
25.96%
Now Married
55.67%
58.85%
59.47%
Separated
7.76%
6.90%
6.55%
Widowed
8.78%
7.91%
8.01%
101,063
2005 Estimated Population by Educational Attainment
Estimated Population - 25 And Over
40,426
81,809
Grade K - 9
1,901
3,491
4,514
Grade 9 - 12
5,192
10,181
13,544
11,052
21,776
27,440
3,873
7,813
9,412
High School Graduate
Associates Degree
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5 Mile
10 Mile
15 Mile
Bachelor's Degree
5,247
10,840
12,437
Graduate Degree
2,276
5,029
5,752
10,885
22,678
27,965
Some College, No Degree
% Grade K - 9
4.70%
4.27%
4.47%
% Grade 9 - 12
12.84%
12.45%
13.40%
% High School Graduate
27.15%
27.34%
26.62%
% Associates Degree
9.58%
9.55%
9.31%
% Bachelor's Degree
12.98%
13.25%
12.31%
% Graduate Degree
% Some College, No Degree
5.63%
6.15%
5.69%
26.93%
27.72%
27.67%
38,176
2000 Census Population By School Enrollment
Total Enrollment
15,040
31,502
Total Enrolled in Preschool School
843
1,844
2,203
Total Enrolled in Kindergarten
799
1,797
2,084
Total Enrolled in Elementary
6,303
13,668
16,860
Total Enrolled in High School
3,299
7,265
9,143
Total Enrolled in University/College
3,458
6,276
7,115
337
652
771
Total Enrolled in Graduate/Professional
% Total Enrolled in Preschool School
5.61%
5.85%
5.77%
% Total Enrolled in Kindergarten
5.31%
5.70%
5.46%
% Total Enrolled in Elementary
41.91%
43.39%
44.17%
% Total Enrolled in High School
21.94%
23.06%
23.95%
% Total Enrolled in University/College
22.99%
19.92%
18.64%
2.24%
2.07%
2.02%
2005 Estimated Population
61,479
124,209
152,663
Age 0 - 4
5.70%
5.65%
5.60%
11.61%
12.65%
12.75%
Age 15 - 19
7.32%
7.60%
7.64%
Age 20 - 24
9.61%
8.23%
7.82%
Age 25 - 34
13.37%
12.54%
12.22%
Age 35 - 44
12.45%
12.88%
12.87%
Age 45 - 54
13.62%
14.29%
14.40%
Age 55 - 64
10.40%
11.08%
11.43%
Age 65 - 74
7.41%
7.41%
7.60%
Age 75 - 84
6.00%
5.39%
5.41%
Age 85 +
2.50%
2.28%
2.28%
36.0
37.8
38.3
% Total Enrolled in Graduate/Professional
2005 Estimated Population by Age
Age 5 - 14
Median Age
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5 Mile
10 Mile
15 Mile
2005 Estimated Female Population
31,785
63,806
Age 0 - 4
5.18%
5.25%
5.20%
10.89%
12.03%
12.07%
Age 15 - 19
7.19%
7.28%
7.28%
Age 20 - 24
9.34%
7.90%
7.49%
Age 25 - 34
12.63%
12.05%
11.84%
Age 35 - 44
12.26%
12.96%
13.03%
Age 45 - 54
13.71%
14.42%
14.53%
Age 55 - 64
10.59%
11.19%
11.51%
Age 65 - 74
7.97%
7.85%
8.00%
Age 75 - 84
7.10%
6.18%
6.15%
Age 85 +
3.14%
2.89%
2.90%
39.1
39.5
40.0
2005 Estimated Male Population
29,694
60,404
74,299
Age 0 - 4
6.25%
6.08%
6.01%
12.38%
13.31%
13.46%
Age 15 - 19
7.46%
7.94%
8.01%
Age 20 - 24
9.91%
8.58%
8.16%
Age 25 - 34
14.17%
13.05%
12.62%
Age 35 - 44
12.66%
12.79%
12.70%
Age 45 - 54
13.52%
14.16%
14.26%
Age 55 - 64
10.20%
10.96%
11.34%
Age 65 - 74
6.80%
6.95%
7.17%
Age 75 - 84
4.83%
4.55%
4.63%
Age 85 +
1.82%
1.64%
1.63%
34.9
35.9
36.5
2005 Estimated Female Population By Age
Age 5 - 14
Median Age Females
78,364
2005 Estimated Male Population By Age
Age 5 - 14
Median Age Males
2000 Census Population by Occupation
Total Employed
22,760
46,120
55,747
9,169
18,553
23,080
13,591
27,567
32,667
% Blue Collar Population
40.28%
40.23%
41.40%
% White Collar Population
59.72%
59.77%
58.60%
Drive Alone
79.41%
80.77%
80.17%
Carpool
11.50%
10.00%
11.75%
1.32%
1.11%
1.02%
Blue Collar Population
White Collar Population
2000 Census Mode of Transportation to Work
Public Transportation
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5 Mile
10 Mile
15 Mile
Walked
2.86%
2.12%
1.97%
Work at Home
3.72%
3.89%
3.92%
Other i.e. bicycle, motorcycle, etc.
1.38%
1.22%
1.25%
Households by Type
2005 Estimated Household Status
2005 Estimated Households
24,236
46,566
56,878
Family Households
15,190
31,502
38,949
Married Couple Family Households
11,111
23,755
29,407
Lone Female Householder
4,301
7,040
8,417
Lone Male Householder
5,961
2,974
4,962
Non-Family Female Head W/Children
24
50
57
Non-Family Male Head W/Children
83
154
192
2005 Estimated Household Characteristics by Type:
2005 Estimated Households
24,236
46,566
56,878
Households with 1 Person
30.02%
25.77%
25.28%
Households with 2 Persons
35.85%
36.44%
36.49%
Households with 3 Persons
14.73%
15.61%
15.73%
Households with 4 Persons
11.71%
13.20%
13.25%
Households with 5 Persons
4.97%
5.66%
5.78%
Households with 6+ Persons
1.81%
2.13%
2.17%
2005 Estimated Vehicles Available
0 Vehicles Available
9.06%
7.18%
7.02%
1 Vehicle Available
40.04%
35.50%
34.83%
2+ Vehicles Available
50.91%
57.32%
58.15%
1.6%
1.8%
1.8%
39,698
82,940
102,266
Owner Occupied Housing Units
12,745
26,886
33,814
Property Value less than $25,000
6.53%
5.99%
6.67%
Property Value $25,000 - $49,999
4.92%
3.45%
3.81%
Property Value $50,000 - $79,999
11.22%
10.26%
11.07%
Average Vehicles Per Household
Total Vehicles Available
2000 Census Households by Property Value
Property Value $80,000 - $99,999
18.67%
17.12%
18.00%
Property Value $100,000 - $149,999
33.85%
35.14%
33.52%
Property Value $150,000 - $199,999
14.76%
15.08%
14.50%
Property Value $200,000 - $299,999
6.80%
8.40%
8.02%
Property Value $300,000 - $399,999
2.09%
2.87%
2.72%
Property Value $400,000 - $499,999
0.57%
0.98%
0.96%
Property Value $500,000 - $749,000
0.25%
0.45%
0.43%
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5 Mile
10 Mile
15 Mile
Property Value $750,000 - $999,999
0.11%
0.11%
0.13%
Property Value $1,000,000 or more
0.21%
0.17%
0.17%
$109,114
$116,214
$113,049
Owner Occupied Units Built pre-1939 to 2000
23,940
45,864
56,183
Units Built 1939 and Earlier
4.76%
3.51%
3.35%
Units Built 1940 - 1949
6.06%
4.73%
4.75%
Units Built 1950 - 1959
9.73%
10.16%
10.43%
Units Built 1960 - 1969
10.86%
13.32%
13.95%
Units Built 1970 - 1979
21.94%
24.18%
25.72%
Units Built 1980 - 1989
24.44%
23.07%
22.17%
Units Built 1990 - 1994
13.17%
12.50%
11.53%
Units Built 1995 - 1998
7.11%
6.78%
6.31%
Units Built 1999 - March 2000
1.93%
1.76%
1.80%
Median Property Value
2000 Census Housing Units by Year Built
(C) 2005 Applied Geographic Solutions, Inc. All Rights Reserved, SRC, LLC.
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
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R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Shasta County Overview - Redding
Nestled in the north end of the Sacramento Valley, Shasta County is 150
miles north of Sacramento, and 433 mile south of Portland, Oregon. There
are three incorporated cities in Shasta County: Redding, Anderson and the
City of Shasta Lake.
Redding, the county seat, with a population of 88,000 is the largest city
north of Sacramento, it is the center of trade and commerce and a regional
hub for retail, education, professional services and government.
Shasta Lake
Shasta County enjoys a Mediterranean climate of warm, dry summers and
mild winters. The location makes it a pleasant blend of cool summer nights, clean air and bright
unfiltered sunlight. The climate is characterized by an average rain fall of 33 inches per year, a mean
temperature of 63 degrees, an average daily temperature with a high of 75 degrees and a low of 49
degrees, and infrequent snowfall, flooding and ice.
There are numerous major shopping areas including 2 enclosed malls, multiple major shopping centers
and a factory outlet center. National chain retailers include: Barnes & Noble, Big 5 Sporting Goods,
Circuit City, Costco, Gottschalks, JCPenney, K-Mart, Longs Drugs, Mervyns, Office Max, Rite
Aid, Sears, Target, Wal-Mart, Walgreen Drugs, WinCo, Home Depot, Macys, Office Depot, Ross,
ShopKo, Mens Warehouse, FoodMaxx, Safeway, Raleys, Toys R Us, Best Buy, and more coming.
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Shasta County Overview - Redding New Housing
SHASTINA RANCH, to be constructed by Palomar
Builders, is a 220-acre, master planned community
located west of Airport Road, bisected by the
proposed extension of Shasta View Drive. Clover
Creek runs through the project. A comprehensive
process of analysis, planning, and design were
applied to this development; and regional and local
circulation, land use relationships, and natural and
environmentally sensitive systems were carefully
studied as well. Architectural styles were derived
from historic examples within Redding’s established
neighborhoods. Landscape treatments were designed to complement and blend with the existing natural
environments. Five distinct neighborhoods will be developed, with lot sizes ranging from 6,600 square feet
to 14,250 square feet. Home sizes will range from 1,200 square feet to 2,800 square feet. The architectural
styles proposed for Shastina Ranch will be French Country, Traditional, Craftsman, Prairie, Italianate,
Spanish Revival, and European Cottage.
The City is in the process of developing the OASIS ROAD SPECIFIC PLAN—a land use plan for 762
acres of largely undeveloped land at the northerly gateway to the City. This plan will ensure the orderly
development of Redding’s next major regional commercial area, addressing infrastructure and circulation
needs for potentially 4 million square feet of commercial space, as well as up to 1,800 single-family and
multiple-family residential units. With over 142 acres of waterways running through the area, the Plan
will seek to provide an appealing and balanced interface between the natural environment and the built
environment. The plan will also establish land use and development guidelines proposed at generating
high-quality development that will result in a shopping and living environment that is attractive and
inviting.
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400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Shasta County - Redding - California’s Natural Gateway
Sports & Recreation
Shasta Caverns
Shasta-Trinity National Forest
Shasta Lake
Whiskeytown National Recreation Area
Castle Crags State Park
McArthur-Burney Falls Memorial State Park
Turtle Bay Museum
Sacramento River Trail and City of Redding Trails
Lassen National Park
Mt. Shasta
T U R E
N
E
V
!D
U I D E
'
Museums
g
n
i
d
d
Re
Old City Hall Arts Center
Burney Falls
Turtle Bay Museum
TAWAYx
TURAL'E
RNIAS.A
#ALIFO
Shasta State Historic Park
Airports
Redding Municipal Airport
Benton Field Hillside Aviation
Sundial Bridge
Infrastructure
Rail: Southern Pacific Co. & Amtrack
Shasta Lake & Shasta Dam
Bus: Greyhound
Highways: Interstate 5, U.S. 299,
State Route 44 and State Route 273
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GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
REDDING
EMPLOYMENT
GROWTH RANK
Best=1
Relative Employment Performance (1991=100)
LIFE CYCLE PHASE
140
Decline
Best=1
VITALITY
Worst=387
130
Worst=387
348
2004-06
120
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5th quintile
183
110
COST OF DOING
BUSINESS
3rd quintile
2004-09
100
122%
U.S.=
100%
90
COST OF
LIVING
135
107%
U.S.=
100%
2nd quintile
90
91
92
93
94
95
96
97
98
99
00
U.S.
DataBuffet® MSA code: MRED
01
02
03
04
05
06
07
08
09
RED
1998
1999
2000
2001
2002
2003
2004
Indicators
2005
2006
2007
2008
2009
4.0
1.2
55.5
0.4
9.0
4.7
162.0
629
65
146.4
645
1.0
1,300
4.3
7.0
57.3
3.2
7.1
4.1
162.0
744
60
157.6
584
-0.3
1,189
4.5
4.6
59.4
3.6
6.0
6.1
163.8
791
179
171.4
493
1.7
924
4.6
4.0
61.3
3.2
6.3
7.3
167.3
1,018
6
188.5
1,023
3.4
970
5.0
7.9
63.4
3.5
7.5
2.9
171.9
1,160
181
226.1
1,499
4.6
868
5.2
3.4
64.0
0.9
8.0
4.1
175.7
1,065
293
269.8
2,534
3.7
784
5.3
3.0
64.2
0.3
7.4
6.0
177.8
887
151
335.0
1,788
2.2
724
Gross Metro Product, C$B
% Change
Total Employment (000)
% Change
Unemployment Rate
Personal Income Growth
Population (000)
Single-Family Permits
Multifamily Permits
Existing Home Price ($Ths)
Mortgage Originations ($Mil)
Net Migration (000)
Personal Bankruptcies
5.5
4.1
65.6
2.2
6.7
7.5
180.8
1,253
243
402.8
2,037
3.0
761
5.6
1.9
66.3
1.1
6.2
6.5
184.3
1,313
77
432.0
1,754
3.4
735
5.8
2.7
67.5
1.7
5.7
5.0
187.7
1,253
80
431.2
1,569
3.4
727
5.9
2.7
68.5
1.5
5.5
4.7
190.4
1,192
121
420.5
1,431
2.5
772
6.1
2.5
69.5
1.5
5.3
5.0
193.3
1,162
125
410.1
1,409
2.7
788
ANALYSIS
STRENGTHS & WEAKNESSES
STRENGTHS
Healthy population growth thanks to growing
in-migration.
Regional center for surrounding counties in
northern California.
WEAKNESSES
Below average educational attainment.
Low per capita income.
CURRENT EMPLOYMENT TRENDS
November 2005 Employment Growth
% change year ago, 3 mo. MA
0.8
T otal
Construction
Manufacturing
T rade
T rans/Utilities
Information
Financial Activities
Prof & Business Svcs
Edu & Health Svcs
Leisure & Hospitality
Other Services
Government
0.3
-11.9
4.2
2.0
0.0
-4.3
5.9
4.2
-0.3
-18 -15 -12 -9 -6 -3 0
SHORT
TERM
10.3
-3.5
3
6
9 12 15
FORECAST RISKS
LONG
TERM
RISK-ADJUSTED
RETURN, ‘04-09
-0.16%
UPSIDE
• Shasta 2006 plan continues to draw
companies to RED.
• Large business services firm relocates to RED
amid significant expansion of the industry.
DOWNSIDE
• Public sector remains sluggish as state budget
cuts reduce funds for local governments.
• House-price appreciation deters in-migration.
Recent Performance. Redding’s economy has
steadily lost momentum over the year and is
now performing below the national average. Declines in services brought on mainly by losses in
the oversized leisure/hospitality and education/
healthcare industries are the biggest drag on job
growth. Although manufacturing is also shedding
payrolls, the impact of these losses is not as pronounced, as the sector accounts for a very small
fraction of overall employment. Weak household
finances are an additional weight on the performance of consumer-driven industries in RED given sub par median household income levels.
Government. Fiscal shortfalls in RED’s local
budget for the 2005 to 2007 period will keep
the government sector in a tight crunch. Local
government employment is expected to decline,
as additional costs and a 10% reduction in revenues forces a reduction in general fund expenditures. The squeeze is mainly due to dramatically higher retirement and workers’ compensation costs. Local government accounts for 76%
of the government employment, but has shed
around 1,400 jobs since late 2002.
On the state government side, California’s improving budget is helping to paint a more positive picture. An anticipated shrinkage in its fiscal deficit from $10 billion to $4 billion due to a
sharp increase in expected revenues may help
sustain near-term growth in RED’s much smaller
state government employment base. While the
dominance of local government increases the
downside risks to the government sector in the
near term, over the long run, robust population
growth will help to buffer government finances.
Healthcare. Despite a recent dip in payrolls,
the large healthcare industry is an integral part
of the local economy and will support growth
going forward. As three of the top five employers in RED are medical centers, economic conditions in healthcare are vital to the general health
of labor markets. A steady increase in the metro
area’s pool of retirees will underpin much of the
future demand. In addition, a location quotient
of roughly 1.25 suggests that the RED metro area
is more than adequately served by its healthcare
facilities and others outside its borders could
benefit from its services. Consequently, exports
of healthcare services to surrounding counties
in northern California has been on the rise and
will also prop growth in healthcare, adding to the
need for expansions in the medical centers.
Demographics. With a cheaper cost of living
relative to other metro areas in the state, RED’s
location in northern California is prompting
steady net in-migration that will support its economy. Since 2001, the metro area has received an
average of 3,400 migrants each year. RED is increasingly drawing in a pool of retirees attracted
to a warm climate and quiet lifestyle compared
to the bustling metro areas of San Francisco, Sacramento, and other bay area metros. Easy access
to a strong healthcare network is also serving as
an incentive for the expeditiously expanding 65+
population cohort. In turn, stronger demand for
healthcare will bring in much needed higherskilled labor to RED. While increased in-migration will generate activity in retail and other service industries, below average per capita income
levels relative to both the state and nation will
hamper strong spending.
In the near term, growth in Redding will slow
as the California and U.S. expansions mature.
Over the long run, RED’s low business costs
compared to the rest of California, strong
population growth, and a good transportation
network will be positives helping to outweigh
below average per capita income and low educational attainment. Several industries in the
metro area, including professional/business
services and retail, reflect potential for future expansion in the economy. RED will see
growth near the statewide and national averages over the forecast horizon.
Ashwini Sebastian
December 2005
GALLELLI & TEARE
Précis METRO © 2005 Moody’s Economy.com,
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• West
• [email protected]
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MIGRATION FLOWS
EMPLOYMENT & INDUSTRY
TOP EMPLOYERS
Into Redding
INDUSTRIAL DIVERSITY
Mercy Medical Center
Holiday Markets
Redding Medical Center
Shasta Regional Medical Center
Shasta College
Win River/Rancheria
J & A Food Services
Shasta Nursery
Sierra Pacific Industries
Wal-Mart Stores, Inc.
Blue Shield of California
California Department of Transportation
U.S. Forest Service
Raley's
Redding Lumber Transport Inc.
Costco Wholesale Corporation
Shascade Community Services
Victor Youth Services
Record Searchlight
Shasta Healthcare
1,562
1,050
1,050
850
710
612
600
600
490
456
360
350
270
250
241
240
240
230
220
218
1.00
R E D0.80
D I N G OA S I S TOW N E
0.63
0.60
0.40
0.20
0.00
Least Diverse
EMPLOYMENT VOLATILITY
DUE TO U.S.
RELATIVE TO
FLUCTUATIONS
U.S.
100%
80%
Source: Greater Redding Chamber of Commerce, March 2005
60%
110
40%
Public
Federal ..................................................... 1,300
State ......................................................... 1,833
Local ........................................................ 9,513
2004
Number
of Migrants
Most Diverse (U.S.)
100
20%
13%
0%
Not due to U.S.
Due to U.S.
RED
Sacramento CA
Oakland CA
C ESanta
N T ERosa
R -CAO a s i s
Chico CA
Riverside CA
San Jose CA
Los Angeles CA
Vallejo CA
San Francisco CA
San Diego CA
Total Inmigration
Road,
Median
Income
722
30,047
467
31,191
R e277
d d i n29,999
g, C A
267
20,587
246
20,919
237
35,416
216
21,135
202
29,544
168
29,818
162
21,041
7,584
21,958
From Redding
Sacramento CA
Chico CA
Riverside CA
Oakland CA
San Diego CA
Portland OR
Las Vegas NV
San Jose CA
Reno NV
Los Angeles CA
Total Outmigration
601
280
164
152
127
117
112
96
92
91
6,272
20,270
15,082
29,170
17,300
14,658
24,334
24,582
26,666
19,642
13,471
18,721
Net Migration
1,312
3,237
U.S.
COMPARATIVE EMPLOYMENT AND INCOME
% of Total Employment
RED
CA
US
Sector
5.8%
4.4%
71.0%
29.0%
3.7%
2.5%
14.9%
1.8%
5.2%
9.6%
16.1%
10.5%
3.8%
19.7%
Construction
Manufacturing
Durable
Nondurable
Transportation/Utilities
Wholesale Trade
Retail Trade
Information
Financial Activities
Prof. and Bus. Services
Educ. and Health Services
Leisure and Hosp. Services
Other Services
Government
5.8%
10.5%
63.5%
36.5%
3.3%
4.5%
11.1%
3.3%
6.2%
14.4%
10.7%
9.9%
3.5%
16.4%
5.3%
10.9%
62.3%
37.7%
3.7%
4.3%
11.4%
2.4%
6.1%
12.5%
12.9%
9.5%
4.1%
16.4%
Average Annual Earnings
RED
CA
US
$49,951
$48,407
nd
nd
$56,098
$44,947
$26,598
$37,482
$24,804
$28,570
$40,499
$14,561
$19,352
$43,960
$53,160
$70,932
$78,683
$57,711
$57,780
$61,435
$31,764
$91,760
$51,593
$50,560
$41,384
$22,588
$23,874
$56,811
Net Migration, RED
$43,405
$63,608
$66,482
$58,981
$52,867
$59,820
$25,982
$74,870
$50,152
$46,927
$37,997
$18,752
$22,636
$50,297
5,000
4,000
3,000
2,000
1,000
0
2001
Domestic
Source: Percent of total employment - Moody’s Economy.com & BLS, 2004; Average annual earnings - BEA, 2003
HOUSE PRICES
LEADING INDUSTRIES
400
NAICS Industry
350
GVSL
7221
6221
7222
6211
4451
PH
FR
GVF
4521
4841
5613
8111
2360
5221
300
250
200
150
100
50
87
90
94
98
02
RED
U.S.
Source: OFHEO, 1987Q1= 100, NSA
05
High-tech employment
As % of total employment
MOODY’S
N/A
N/A
11.3
2.7
2.5
2.3
1.5
1.5
1.3
1.3
1.3
1.2
1.1
1.1
0.9
0.9
0.8
Sources: BLS, Moody’s Economy.com, 2004
2003
2004
2001
2002
2003
2004
3,251
4,429
3,610
2,029
135
132
130
130
3,386
4,561
3,740
2,159
Source: IRS (top), 2003; Census Bureau & Moody’s
Economy.com, 2004
PER CAPITA INCOME
26,161
33,389
31,487
1.6
2.3
RED
CREDIT QUALITY
FITCH
Total
Employees (000)
State & Local Government
Full-Service Restaurants
General Medical and Surgical Hospitals
Limited-Service Eating Places
Offices of Physicians
Grocery Stores
Private Household Workers
Farms
Federal Government
Department Stores
General Freight Trucking
Employment Services
Automotive Repair and Maintenance
Construction of Buildings
Depository Credit Intermediation
Foreign
2002
CA
U.S.
Source: Bureau of Economic Analysis, 2003
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Redding
Payroll Gains in Redding Will Move Back Up
Imminent Softening in Housing to Dent Related Employment
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
5
Employment, % change year ago, 3 mo. MA
Housing-related employment,
% change 2004Q1 to 2005Q3
Source: Moody's
Economy.com
Chico
Redding
4
U.S.
3
California
2
Vallejo
U.S.
Redding
1
Stockton
0
Yuba City
California
-1
03
04
0
05
Scales May Soon Tip in Supply-Demand Balance
0.0
4
6
8
10
12
14
16
Stricter Laws Have Little Impact on Already Declining Filings
25
OFHEO repeat purchase
house price index
% change year ago (R)
-0.5
2
5
15
Per 1,000
households, # (L)
23
21
-1.0
19
-1.5
14
% change year ago (R)
0
13
-5
17
-2.0
15
12
-2.5
-10
13
-3.0
11
Months excess supply (demand)
of housing (L)
Source: Moody's Economy.com
-3.5
-4.0
9
01
02
03
04
-15
10
Personal bankruptcy filings
7
5
-4.5
11
Redding Has a Strong Pull on Retirees
-20
9
05
01
02
03
04
05
Per Capita Income Too Low for Living Standards in State
11.2
108
Domestic migration, ths
Source: IRS
10.2
Index, U.S.=100
Source: Moody's Economy.com
104
Cost of living
100
9.2
In-migrants
96
8.2
92
7.2
88
Per capita income
6.2
Out-migrants
5.2
84
80
89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04
90
92
94
96
98
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95661 916.772.1700
Précis METRO © 2005 Moody’s Economy.com,
For the confidential use of subscribers. Although the information in this report has been obtained from sources that Moody’s Economy.com, Inc. believes to be reliable, we do not
guarantee its accuracy, and such information may be incomplete or condensed. This report is available through the Internet at Economy.com/Research.
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Appendix - Articles & Related Material
Resources:
Redding Chamber of Commerce website
City of Redding website
visitredding.org website
Levenson Development
City of Redding Planning Department
McArthur-Burney Falls Memorial State Park
Whiskeytown National Recreation Area
GALLELLI & TEARE
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R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Towne to have theater
Cinemark lifts curtain on plans for Oasis center
By David Benda, Record Searchlight
April 28, 2006
C in em a rk, wh ich a lrea d y op era tes two th ea ters in R ed d in g, a n n ou n ced p la n s T h u rsd a y to op en
a 1 6 -screen m u ltip lex a t th e O a sis T own e C en ter.
C in em a rk is th e first ten a n t to sign on with th e p la n n ed b ig-b ox cen ter, wh ich h a sn 't won city
a p p rova l a n d m a y b e yea rs a wa y from b ein g b u ilt.
T om O wen s, C in em a rk's vice p resid en t of d evelop m en t, sa id th ere's n oth in g p rem a tu re a b ou t
th e a n n ou n cem en t, a d d in g th a t th e th ea ter cou ld op en som etim e b etween fa ll 2 007 a n d
su m m er 2 008 .
"W ith th em (L even son D evelop m en t) gettin g th rou gh som e of th e a p p rova l p rocess, we feel
com forta b le a t th is p oin t th e p roject is well on its wa y, " O wen s sa id from h is D a lla s office.
O n T u esd a y, th e R ed d in g P la n n in g C om m ission voted 5 -1 to recom m en d th e O a sis T own e
C en ter for C ity C ou n cil a p p rova l. T h e cou n cil cou ld vote on th e m a tter with in a m on th .
C in em a rk h a s lea sed 6 0, 000 squ a re feet of sp a ce for a th ea ter th a t will p rovid e sta d iu m sea tin g
for 3 , 5 00 m oviegoers. W h a t sp a ce th e th ea ter will occu p y in th e p la n n ed 3 02 , 2 3 8 -squ a re-foot
cen ter h a s n ot b een d eterm in ed , L even son D evelop m en t sp okesm a n Ja son B a rn ett sa id .
T h u rsd a y's a n n ou n cem en t su ggests th a t C in em a rk will close its M ovies 8 th ea ter, wh ich
op en ed in 1 9 8 9 on P a rk M a rin a D rive. B u t it's n ot clea r wh eth er th e com p a n y will wa it u n til th e
n ew 1 6 -screen m u ltip lex op en s.
O wen s sa id th e lea se exp ires on th e b u ild in g M ovies 8 occu p ies in a "cou p le of yea rs, " a n d h e
d oesn 't exp ect th e com p a n y to ren ew it.
D a lla s-b a sed C in em a rk a lso op era tes M ovies 1 0 in R ed d in g, wh ich op en ed in D ecem b er 1 9 9 5
on O ld A ltu ra s R oa d . T h a t th ea ter will rem a in op en , O wen s sa id .
C in em a rk U S A I n c. is th e th ird la rgest th ea ter ch a in in th e cou n ty with 3 , 3 9 8 screen s in 3 4
sta tes. N a tion wid e, th e ch a in p la n s to op en 1 2 th ea ters with 1 6 7 screen s th is yea r.
N ews of C in em a rk's p la n s to op en a th ea ter com p lex com es a week b efore P rim e 1 1 C in em a s
in A n d erson will op en n ext F rid a y a t th e S h a sta O u tlets.
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
O wen s sa id th e tim in g is n ot m ea n t to sh ift th e sp otligh t.
"W e d on 't con sid er A n d erson com p etition for wh a t we a re d oin g in R ed d in g, " O wen s sa id .
T h e O a sis T own e C e n te r wou ld fe a tu re a 1 4 8 , 6 6 3 -squ a re -foot d iscou n t wa re h ou se a n d a
5 , 000-squ a re-foot tire cen ter. T h e cen ter a lso wou ld in clu d e a 1 6 -p u m p fu elin g sta tion , two fa stfood resta u ra n ts a n d a h a lf-d ozen oth er reta il a n d office b u ild in gs.
L even son first sou gh t a p p rova l for th e sh op p in g cen ter in 2 002 . C on cern s a b ou t h ow to h a n d le
tra ffic a n d d own strea m flood in g from th e p roject h a ve slowed th e en viron m en ta l a p p rova l
p roce ss.
R ep orter D a vid B en d a ca n b e rea ch ed a t 2 2 5 -8 2 1 9 or a t d b e n d a @ re d d in g. com .
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Developer touts auto mall
Maxwell ‘excited’ about plans for Churn Creek Bottom site
By Marc Beauchamp, Record Searchlight
May 9, 2006
Artist's rendering courtesy
of Nichols Melburg &
Rossetto
D esp ite m on th s of voca l op p osition from C h u rn C reek B ottom
resid en ts, d evelop er J im M a xwell sa id M on d a y h e’s "u p b ea t a n d
excited " a b ou t h is p la n s for a 1 07 -a cre a u to m a ll a t K n igh ton R oa d
a n d I n tersta te 5 .
BIG PLANS: Developer Jim
Maxwell is promoting the
economic bene'fits of the
Shasta Regional Auto Mall
he wants to build along
In'terstate 5 south of
Redding.
S h owin g off ren d erin gs of th e p roject — fea tu rin g h u n d red s of
p a lm trees, flowers a n d a 1 5 0-foot-wid e fou n ta in — M a xwell tou ted
th e econ om ic b en efits of th e $ 1 1 0 m illion p roject.
M a n y n ea rb y resid en ts veh em en tly op p ose th e d evelop m en t, sa yin g it wou ld forever ch a n ge th e
ru ra l n a tu re of th e a rea a n d sa crifice va lu a b le a gricu ltu ra l la n d . T h e S h a sta R egion a l A u to M a ll
wou ld crea te 6 00 n ew job s, with $ 3 8 m illion in a n n u a l p a yroll, a n d gen era te $ 4 0 m illion in sa les
ta x a yea r, M a xwell sa id . T h e sa les ta x re ven u e wou ld h elp S h a sta C ou n ty p rovid e la w
en forcem en t, fire p rotection a n d m en ta l h ea lth services, h e sa id , wh ile con stru ction sp en d in g
la rgely wou ld b en efit b u sin ess in R ed d in g.
T h e m a ll — h e p refers to ca ll it a "p a rk" — wou ld a ttra ct "a m in im u m " of six n ew d ea lers from
ou tsid e th e a rea , in clu d in g "lu xu ry m a rqu ees" from Ja p a n a n d E u rop e, h e sa id .
F ou r loca l d ea lers th a t h e d eclin ed to n a m e h a ve m a d e a "su b sta n tia l fin a n cia l com m itm en t" to
th e p roject, h e sa id . H e m eets regu la rly with th em to give u p d a tes on th e p roject’s p rogress, h e
sa id . T h e p rop erty, n orth ea st of th e K n igh ton R oa d exit, in clu d es a 4 5 -a cre p a rcel b ou gh t b y
R ed d in g ca r d ea ler H owa rd T a ylor in fa ll 2 004 for $ 1 . 6 m illion .
U n like oth er h igh -p rofile p rojects in R ed d in g in recen t yea rs, th e a u to m a ll "will b e fu n d ed b y
p riva te in vestm en t with n o risk to th e ta xp a yers, " M a xwell sa id .
A n en viron m en ta l im p a ct rep ort on th e a u to m a ll will b e com p lete b y L a b or D a y, h e sa id .
M a xwell h op es th e S h a sta C ou n ty B oa rd of S u p ervisors will vote on th e p roject b efore th e
N ovem b er election .
S u p e rvisor T rish C la rke , a voca l su p p orte r of th e p roje ct e ve n th ou gh sh e re p re se n ts th e C h u rn
C reek B ottom a rea , is retirin g th is yea r.
M a xwell’s b est-kn own n orth sta te p roject to d a te is th e p op u la r M ission -style D iscovery V illa ge
cen ter on D a n a D rive. B efore m ovin g to R ed d in g in th e ea rly 1 9 9 0s with h is wife a n d th ree
ch ild ren , th e H ou ston n a tive d evelop ed 3 m illion squ a re feet of reta il sp a ce in F lorid a , T exa s
a n d oth er S u n B elt sta tes.
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
C ritics of th e p rop osed a u to m a ll wh o rep resen t it a s 1 07 a cres of a sp h a lt a re sp ea kin g "ou t of
com p lete ign ora n ce, " M a xwell sa id . N o on e from C h u rn C reek B ottom h a s ca lled to a sk h im to
exp la in th e p roject, h e a d d ed .
R en d erin gs of th e p roject, crea ted b y a rch itects N ich ols M elb u rg & R ossetto, sh ow p a lm -frin ged
b ou leva rd s, sea son a l flowers, a cre s of gra ss a n d wa ter fea tu res.
"T h is is th e en tra n ce to ou r a irp ort a n d com m u n ity, " M a xwell sa id of th e K n igh ton R oa d
in te rch a n ge. "I t n eed s to b e som eth in g stu n n in gly b ea u tifu l. " H e en vision s a p a rklike se ttin g th a t
wou ld a ttra ct "fa m ilies to go a n d en joy th em selves, " wh eth er th ey b u y a ca r or n ot, sp en d in g
m on ey a t R ed d in g a rea h otels a n d resta u ra n ts. P a rt of th e la n d sca p in g wou ld in clu d e rep la n ted
evergreen s from th e W ood rick C h ristm a s T ree R a n ch , a t th e n orth en d of th e p rop erty.
I n stea d of ligh t sta n d a rd s a lon g th e m ea n d erin g b ou leva rd th a t wou ld ru n p a st th e d ea lersh ip s,
M a xwell p la n s to in sta ll m ore su b d u ed m ercu ry va p or ligh ts in m a tu re p a lm trees, a s h e h a s
d on e in ea rlier reta il d evelop m en ts.
T h e a u to m a ll wou ld h a ve its own d ed ica ted wa stewa ter p la n t, a ccord in g to M a xwell’s p la n s.
T h e m a ll will d ra w on a tra d e a rea with som e 6 00, 000 p eop le, b ou n d ed b y E u reka , A ltu ra s a n d
C h ico, M a xwell sa id . M a xwell u n veiled p la n s for th e p roject ea rly la st yea r. A sked h ow lon g a go
th a t feels, h e d ea d p a n n ed , "cen tu ries. "
C ritics "wh o p refer th e p roject to b e loca ted elsewh ere a re b ein g selfish b y tryin g to p reven t
su ch a b ea u tifu l p roject, " M a xwell sa id , "on e th a t will gen era te so m u ch m on ey for th e
com m u n ity. "
Reporter Marc Beauchamp can be reached at 225-8221 or at [email protected].
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
Planners expected to OK office building, retail sites
By Scott Mobley, Record Searchlight
May 9, 2006
A th ree-story office b u ild in g a n d a sm a tterin g of reta il ou tlets p rop osed n ea r a b u sy ea st
R ed d in g freewa y in terch a n ge a re likely to get a P la n n in g C om m ission T h u m b s-u p tod a y d esp ite
tra ffic con gestion con cern s.
T h e S ta te C om p en sa tion I n su ra n ce F u n d p la n s a th ree-story, 7 4 , 5 00-squ a re-foot office b u ild in g
ju st n orth ea st of wh ere S h a sta V iew D rive crosses H igh wa y 4 4 .
T h e 1 1 ½ -a cre p rop erty lon g h a s b een sla ted for a sh op p in g cen ter to serve th e S h a sta V iew
a rea , a com m ission rep ort n otes. B u t 1 9 9 2 p la n s for a sh op p in g cen ter n ever b ore fru it.
C om m ission ers tod a y will con sid er ch a n gin g la n d u se for a b ou t h a lf th e a crea ge from
com m ercia l to office.
T h e sta te fu n d office ca m p u s wou ld in clu d e fou r reta il ou tlets to serve th e d u p lexes a n d h om es
a rou n d th e in terch a n ge, h owever. T h e la rgest b u ild in g, a t 2 1 , 000 squ a re feet, cou ld h ost a
d rive-th rou gh p h a rm a cy, a com m ission rep ort sa ys.
D evelop er N ova P a rtn ers h a s yet to la n d ten a n ts for th e b u ild in gs.
S ta te F u n d lea ses a 3 0, 000-squ a re-foot b u ild in g on K n ollcrest D rive n ea r th e cen ter of town for
its R ed d in g d istrict office, on e of 1 8 a rou n d C a liforn ia .
T h e n on p rofit, p u b lic in su rer em p loys rou gh ly 1 8 0 p eop le wh o work a s fu ll-tim e cla im s
a d ju sters, loss con trol rep resen ta tives, u n d erwriters, voca tion a l reh a b ilita tors a n d fra u d sleu th s.
T h e office serves a b ou t 8 , 000 workers' com p en sa tion p olicyh old ers in n in e n orth sta te cou n ties.
T h e b igger b u ild in g wou ld a llow S ta te F u n d to b rin g 1 00 n ew,
rela tively h igh -p a yin g job s to R ed d in g, city officia ls h a ve sa id . S ta te F u n d sa la ries a t th e
R ed d in g office a vera ge $ 4 6 , 000 a n n u a lly, n ot in clu d in g gen erou s sta te b en efits.
T h e C ity C ou n cil in D ecem b er u n a n im ou sly a p p roved im p a ct fee b rea ks a n d electricity ra te
d iscou n ts for S ta te F u n d a s p a rt of a n in cen tives d ea l va lu ed a t $ 4 5 0, 000 in a b id to keep th e
workers' com p office in town .
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
R ed d in g E lectric U tility will h elp S ta te F u n d with tech n ology for a n ice stora ge m a ch in e th a t
sh ou ld a llow th e orga n iza tion to slice $ 2 5 0, 000 off its electricity b ill over a d eca d e, officia ls sa id .
T h e m a ch in e wou ld m a n u fa ctu re ice overn igh t th a t wou ld h elp cool th e b u ild in g d u rin g th e d a y,
cu ttin g d a ytim e a ir-con d ition in g costs.
R ed d in g will a sk S ta te F u n d to p a y for a left-tu rn p ocket a lon g th e n orth -b ou n d a p p roa ch to th e
S h a sta V iew/O ld A ltu ra s R oa d in tersection a n d a la n d sca p ed m ed ia n a lon g S h a sta V iew
b etween T a rm a c R oa d a n d H igh wa y 4 4 .
T h e city a lso sh ou ld requ ire S ta te F u n d to h elp p a y for a n extra la n e a lon g H igh wa y 4 4 b etween
V ictor A ven u e a n d S h a sta V iew a n d for sign a ls a t th e freewa y's westb ou n d ra m p , th e C a liforn ia
D ep a rtm en t of T ra n sp orta tion sa id .
T h e S ta te F u n d office b u ild in g will con trib u te little to th e worsen in g tra ffic a t th e on -ra m p s a n d
th e freewa y itself, city p la n n ers sa id in th eir written resp on se. C itywid e tra ffic im p a ct fees a n d
sta te h igh wa y m on ey sh ou ld h elp p a y for th e sign a ls a n d th e a d d ed freewa y la n e, p la n n ers
sa id .
T h e cou n cil still m u st a p p rove th e la n d -u se ch a n ges, p erm its a n d en viron m en ta l requ irem en ts
for th e S ta te F u n d office b u ild in g.
Reporter Scott Mobley can be reached at 225-8220 or at [email protected].
GALLELLI & TEARE
R E T A I L S E R V I C E S G R O U P1
400 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661
916.772.1700
R E D D I N G OA S I S TOW N E C E N T E R - O a s i s R o a d , R e d d i n g , C A
R eddi
O ang
sis
Towne Center
For Further Information Contact:
JASON K. GALLELLI
1400 Rocky Ridge Blvd, Suite 150
Roseville, CA 95661
916.772.1700
[email protected]
JAMES A. TEARE
1400 Rocky Ridge Blvd, Suite 150
Roseville, CA 95661
916.772.1700
[email protected]
KEVIN M. SOARES
1400 Rocky Ridge Blvd, Suite 150
Roseville, CA 95661
916.772.1700
[email protected]
B L A I R W H E AT L E Y
1400 Rocky Ridge Blvd, Suite 150
Roseville, CA 95661
916.772.1700
[email protected]
BILL BAUMAN
444 South Flower Street, Suite 2200
Los Angeles, CA 90071
213.627.1214
[email protected]
GALLELLI & TEARE
G A RL ELTEA LI LL SI E R&V ITC EE SA GR REO U P
R E T A I L S E R V I C E S G R O U P1 4
1400 Rocky Ridge Blvd, Suite 150, Roseville, CA 95661 916.772.1700
00 Rocky Ridge Blvd., Suite 150, Roseville, CA 95661 916.772.1700