CSR Bocconi PKP

 CSR and social ac-vi-es at railway sta-ons innova-ve solu-ons & best prac-ces www.pkpsa.pl
CSR STRATEGY ASSUMPTIONS •  PKP S.A., as a State Treasury company characterised by long-­‐standing experience and tradi-on in railway asset management, wants to achieve its business objec-ves taking into account essen-al social, environmental and economic aspects in accordance with the idea of sustainable development. •  By managing a significant part of railway and railway sta-on infrastructure in Poland (incl. 2,500 railway sta-ons, approx. 30,000 apartments and 100,000 other real estates), PKP S.A. has a major impact on various stakeholder groups. That is why it is so important that the Company should conduct its business in a responsible manner. •  Our goal is to act in the interest of the Company, its owner, clients and employees. We want to be a reliable and transparent partner in pursuing our business ambi-ons, which include increasing the company value in conformity with the principles of sustainable development. www.pkpsa.pl
CSR STRATEGY ASSUMPTIONS • 
• 
• 
• 
• 
As the Company which manages railway sta-ons and other real estate and has the leading role in the PKP Group, PKP S.A. pays par-cular aXen-on to clients’ needs and expecta-ons. The clients of PKP S.A. are passengers who use railway sta-ons, lessees, units of local government and investors buying real estate. In 2012 we launched ‟Your Railways” project in order to improve cleanliness and security at railway sta-ons as well as increase quality of services provided to passengers. At the same -me we are running a programme of railway sta-on modernisa-on and improving standards of cleanliness and quality of service in those facili-es. Since 2013 we have been implemen-ng a programme of real estate management op-misa-on. It comprises ac-vi-es aimed at sale of unnecessary plots, handing over to local governments the railway sta-ons of liXle importance for passenger traffic and sale of railway sta-ons under the ‟Own Railway Sta-on” programme. www.pkpsa.pl
Our ambi-ons We want to make sure that travelling and contact with the infrastructure managed by PKP S.A. is a posi-ve experience for each passenger: •  We take steps to make railway sta-ons safe, clean, comfortable, modern and compliant with the highest standards. •  We want railway sta-ons to become places of coopera-on and involvement of various social and cultural en--es. Moreover: •  We aim at ensuring that each client associates coopera-on with PKP S.A. in the area of real estate acquisi-on, management or sale with the highest ethical standards, responsibility, quality and reliability. •  We want to decrease impact on the natural environment both by inves-ng in modern solu-ons and technologies and by engaging in educa-onal ac-vi-es. www.pkpsa.pl
RAILWAY STATION AS A MEETING PLACE •  Due to their number and loca-ons our railway sta-ons cons-tute an important element of urban infrastructure as well as an element of social infrastructure. •  We are the ini-ator and host of high quality cultural and social ac-vi-es conducted in coopera-on with public, private and social partners in the railway sta-on space. •  Over 100 cultural events were organised at railway sta-ons in 2013. www.pkpsa.pl
RAILWAY STATION FOR THE SOCIETY-­‐ Open’er at Gdynia Main Sta-on •  On 2-­‐5 July 2014 one of the biggest music fes-vals in Poland – Open'er Fes-val – was held in Gdynia. •  On that occasion PKP S.A. organised for the second -me already a Railway Sta-on Acous-c Stage at the Gdynia Main Sta-on, where 3 bands of fes-val ar-sts played each day. •  A leisure and rest zone was prepared for all par-cipants of the fes-val in front of the railway sta-on. www.pkpsa.pl
RAILWAY STATION AS A MEETING PLACE – ‟RAILWAY STATION WORKSHOP” ACTION • 
Railway Sta*on Workshop – a holiday cycle of crah and func-onal art workshops at the Warsaw Main Sta-on. • 
New form – a professional working space was organised by PKP S.A. in coopera-on with experts in func-onal art. • 
Innova*ve ideas – workshops and street art ac-vi-es, comic strip making, carpentry, bookbinding. www.pkpsa.pl
RAILWAY STATION AS A MEETING PLACE – ‟RAILWAY STATION WORKSHOP” ACTION www.pkpsa.pl
RAILWAY STATION AS A MEETING PLACE -­‐ ŚWIEBODZKI CULTURE MARKET • 
• 
A cultural project that started a long-­‐term revitalisa-on of the Świebodzki Railway Sta-on in Wrocław. ‟Świebodzki Culture Market” opened in August 2014. The project provided an arena for cultural events, giving to inhabitants of Wrocław and guests from all over Poland an opportunity to par-cipate in avant-­‐garde ac-vi-es: •  concerts •  lectures •  debates •  workshops for children •  outdoor cinema •  emergency bicycle repairs www.pkpsa.pl
RAILWAY STATION FOR RESEARCH AND EDUCATION • 
• 
• 
• 
Maczki Railway Sta*on – a future Na-onal Railway Transport Research and Educa-onal Centre, a joint ini-a-ve of the Silesian University of Technology and PKP S.A. The historical building da-ng back to 1848, designed by Enrico Marconi, will be renovated and equipped for educa*onal and research purposes. The Centre will educate future railway personnel in the following areas of specialisa-on: rail vehicle construc-on and opera-on, railway transport management and security, railway transport infrastructure design and maintenance. The centre will open for students on 1 October 2016. www.pkpsa.pl
RAILWAY STATIONS FOR LOCAL GOVERNMENTS -­‐ CULTURE STATION IN RUMIA • 
In the railway sta-on building there is a Culture Sta*on with a 21st century library and offices of non-­‐governmental organisa-ons. • 
At the Culture Sta-on Main Library there are points where adults and children can borrow books, a reading room, computers with access to the internet, audiobooks as well as a gallery, a conference room and art laboratories. • 
The Culture Sta-on is used by the local government of Rumia. • 
84 railway sta*ons were handed over to local governments in 2013. www.pkpsa.pl
RAILWAY STATION FOR THE SOCIETY – ‟Wi-­‐Fi-­‐TAMY” PROJECT • 
• 
• 
• 
• 
• 
One of the ini-a-ves in which PKP S.A. engaged in order to improve the passenger service standard at the railway sta-ons is to provide free internet access via WiFi. In that way PKP S.A. increases aPrac*veness of the railway sta*on as a wai*ng place and at the same *me develops the underlying infrastructure for marke*ng projects based on this technology. Un*l now free internet has been made available at 60 railway sta*ons, incl.: Bielsko Biała, Częstochowa, Gdynia, Gdańsk Wrzeszcz, Jelenia Góra, Katowice, Koszalin, Kraków Główny, Łódź Widzew, Wrocław, Poznań Główny, Warszawa Centralna, Warszawa Gdańska, Warszawa Ochota, Warszawa Powiśle, Warszawa Stadion, Warszawa Śródmieście, Warszawa Wileńska, Warszawa Wschodnia, Warszawa Zachodnia, Zielona Góra. PKP S.A. introduced a single name of the network at all railway sta*ons _PKP_WIFI. By the end of this year WiFi will be available at about 120 railway sta*ons throughout Poland. Pictograms and posters inform passengers that WiFi is available at a given railway sta-on. www.pkpsa.pl
INTEGRATED COMMUNICATION CENTRES In coopera-on with local governments, local transport operators and private partners of PKP S.A., integrated communica-on hubs have been developed, where next to a PKP railway sta-on there are shopping centres and bus sta-ons to ensure comprehensive service of passengers. www.pkpsa.pl
RAILWAY STATION OWNERSHIP •  PKP S.A. sells its railway sta-on real estate to individuals, people who are passionate about railways and ins-tu-ons. Some property is occupied by businesses like restaurants or shops, the rest is used for private purposes. •  62 railway sta*ons changed owners in 2013. •  PKP S.A. also conducts ac-vity related to commercialisa-on of railway sta-ons, which is conducive to improvement of passengers’ comfort and security. • 
New chain lessees include: MCDONALD’S, ROSSMANN, VIRGIN, RELAY at Gdynia Main Sta*on; MCDONALD’S, WARS, APTEKA DBAM O ZDROWIE, 1MINUTE at Warsaw Main Sta*on; BIEDRONKA at Warsaw East; KFC, STARBUCKS, EMPIK at Wrocław Main Sta*on; ROSSMANN, STARBUCKS at Poznań Main Sta*on 14 www.pkpsa.pl
ISRS – MODEL OF INCREASING ENVIRONMENTAL EFFICIENCY OF REAL ESTATE • 
• 
• 
• 
• 
• 
• 
• 
• 
Innova*ve System Railway Sta*ons (ISRS) represent a new concept of railway sta*on modernisa*on. The sta*ons will be developed according to a standard model and, depending on specific loca-on, will vary only in details. One-­‐storey buildings of the railway sta-ons will be constructed from processed elements and will be environment friendly and economical in their maintenance. ISRS will be built in those loca-ons where the exis-ng railway sta-ons are too big and inadequate to meet local needs. ISRS will combine passenger service with urban and commercial func*ons. Each ISRS will consist of three modules: railway sta-on, urban and parking. Ecological solu*ons: heat pumps, solar panels. Dynamic illumina*on – an integrated system which will illuminate the railway sta-on to signal arrival of a train. Opening of the first ISRS is planned for mid-­‐2015. www.pkpsa.pl
GOOD PRACTICES IN REDUCING HOMELESSNESS • 
• 
• 
• 
• 
Dialogue sessions: in accordance with the programme adopted in 2012, PKP S.A. organises mee-ngs in its regional branches with par-cipa-on of representa-ves of the police, city guards, local governments and NGOs. Con*nuous exchange and update of informa*on concerning migra-on of the homeless and places where aid is provided (maps), telephone numbers. Coopera*on with the Ministry of Labour and Social Policy – since 2011 four edi-ons of the contest in which PLN 5 million are awarded to organisa-ons which conduct ac-vi-es oriented at reducing the phenomenon of homelessness. Educa*on of the society (incl. decision-­‐makers) on appropriate forms of aid to the homeless. Training conducted by street workers for railway sta-on security personnel. www.pkpsa.pl
PKP GROUP FOUNDATION – AN INSTRUMENT OF THE CSR STRATEGY • 
• 
• 
Improvement of security on railway area, support of rail transport development, ac-vi-es for culture and art, development of a friendly railway model and social aid – these are selected areas of the PKP Group Founda-on ac-vity. The Founda-on addresses issues related to improvement of passenger comfort and security. One of the projects in this area consists in providing a ‟family room” at selected railway sta-ons. It will be implemented in coopera-on with PKP S.A. Prepara-ons are also being made for a project of a mul-sensory educa-onal path about the Cross-­‐City Line. The project is based on the history of Warsaw railway sta-ons and railway stops. It will also involve publica-on of a guide to historical railway lines in Poland. www.pkpsa.pl
THANK YOU FOR YOUR ATTENTION www.pkpsa.pl
www.pkpsa.pl