RATE CARD "2016"

Transcription

RATE CARD "2016"
RATE CARD "2016"
04.01.2016
Preisliste 2016 vom 04.01.2016
510.000 UMU´s Mobile Web
20.000 UMU´s App
Quelle: AGOF digital facts 2015-09 / AGOF mobile facts 2015 I
2.820.494 PIs Mobile Web
3.215.628 PIs App
Quelle: IVW 2015-11
1.020.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Always have a football in your pocket - whether you are using
11FREUNDE.de's mobile website, or the Android or iPhone app.
11FREUNDE.de users can retrieve up-to-date news, scores and
tables, as well as all the website content in the familiar 11FREUNDE
quality - wherever they are.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
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40 €
60 €
-
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50 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 € (auf Anfrage)
60 €
40 €
60 €
ROTATION
80 € (auf Anfrage)
60 €
40 €
50 €
-
80 €
80 €
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80 €
-
50 €
50 €
The latest editions of the magazine can also be downloaded via the
11FREUNDE.de iPad and iPhone app. And of course holders of an
11FREUNDE season ticket, i.e. the print subscribers, also have free
access to the editions. Excellent visuals and ease of use are at the
focus of the digital display of the magazine content.
ZIELGRUPPE
•
11FREUNDE.de Mobil reaches an average of 0.50 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
80% of 11FREUNDE.de Mobil users are male.
•
11FREUNDE.de Mobil users have an above-average level of
education: 64% have at least vocational A-Levels.
•
69% of users have a net monthly household income of €2,000
or more, and 46% of users have an income of over €3,000 per
month.
•
11FREUNDE.de Mobil users show above-average interest in
sports articles and equipment and use the Internet to place
(sports) bets.
Overall, the users are very young: 50% of users are aged
between 20 and 29 and 91% of users are aged 49 or less.
AGOF mobile facts 2015-I // Universe: average month
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 € (auf Anfrage)
60 €
40 €
60 €
80 € (auf Anfrage)
60 €
40 €
60 €
-
80 €
80 €
80 €
80 €
Seite 11
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
mBooklet (iPhone App)
auf Anfrage
Seite 22
Page
Preisliste 2016 vom 04.01.2016
INHALT
AdVICE – the perfect way to reach Gen Y!
The sites in the AdVICE mobile portfolio are targeted at millennials, a
young and influential audience aged 18 to 34.
The following mobile sites can be booked with G+J EMS:
16BARS.de: The rap and entertainment blog
•
•
•
•
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BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
HEALDTH
HIPHOPHOLIC
IGNANT
JUICE
KLEKT
KLONBLOG
LANGWEILEDIC
H.NET
MOTHERBOARD
NOISEY
NOTES OF
BERLIN
RAP
RINGROCKER
SCHLECKYSILBE
RSTEIN
SNEAKERS
SPEX
SPIT-TV
TESTSPIEL
TRNDMUSIK
URBANSHIT
WE MAKE THE
CAKE
Umfeld
Events
Unique and authentic reports on national and international
Mobile Website, 1 Mio PIs
•
AMY&PINK tells you everything you need to know about the
world out there – updated every day!”
•
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Blog from Berlin by Marcel Winatschek
•
Mobile Website
Spirited posts about fashion, lifestyle, culture, music, shopping
and sex
ART SCHLOOL VETS: Multidisciplinary agency with its own blog
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
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ROTATION
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Latest news on albums, artists and labels
AMY&PINK: The things in the world that really matter – updated
daily!
Umfeld
16BARS
AMY & PINK
ARTSCHOOLVET
S
BERLIN FOOD
STORIES
CRACK A JACK
EGO FM
Rap music
Umfeld
•
ART SCHLOOL VETS: multidisciplinary agency, platform for
design, street culture and trends
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Community character
Combines the topics of art, design, fashion, lifestyle and music
Blog-style news
Mobile website: 140,000 PIs
BERLIN FOOD STORIES: A site about Berlin’s best restaurants
•
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•
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Always looking for new restaurants
Publishes restaurant reviews
Also has an Instagram account with corresponding images
Site is in English
Mobile Website: 10,000 PIs
CRACKAJACK: Blog about art and design, music and more
EGO FM
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
•
•
Diverse topics and areas of interest
-
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80 €
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A unique blog, one of the three most successful in Germany
-
100 €
100 €
Art and design, music, films, games, science and technology,
power and money, culture, reviews
Mobile Website, 300,000 PIs
THE CREATORS PROJECT: Global network dedicated to creativity,
art and technology
•
Presents the work of international artists and innovators, e.g.
Karen O, Daft Punk, Spike Jonze, M83, Benh Zeitlin, Animal
Collective, The xx, Chris Milk, Florence and the Machine ...
•
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Launched in 2009, with Intel as founding partner
News, videos, global events and artworks
Mobile website with 140,000 PIs
EGOFM: The online radio
Seite 13
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Online radio station: “Radio, but done differently”
Lots of information about music
Event tips for southern Germany
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
EGO FM
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
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100 €
Seite 24
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Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
4.979.843 PIs App
Quelle: IVW 2015-11
INHALT
APPY GAMER is an international news app for the world of gaming,
in which the user is his own news editor and only gets the news that
is of personal interest to him.
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Format
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
40 €
60 €
40 €
60 €
-
70 €
70 €
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Umfeld
•
Users can set up their own channels and download news,
photos and videos on their favourite gaming topics in real time
on their mobile devices.
•
The articles come from more than 25 of the leading games
news sources.
•
The app is available for both the iPhone and Android devices.
ROTATION
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
Umfeld
40 €
60 €
ROTATION
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
90 €
100 €
50 €
•
Every month, the apps of APPY GAMER reach approximately
16,000 mobile users and have a coverage of 2 million page
impressions.
•
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85% of its users are under 35 years of age.
89% are male.
Source: own data
Seite 15
Page
APPY GAMER integrates and organizes hundreds of articles
from the field in a clever user interface.
Werbeform
Alle Preise sind als TKP angegeben.
•
Preisliste 2016 vom 04.01.2016
INHALT
APPY GAMER tablets – Personalised gaming news – everywhere
and any time!
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
APPY GAMER Android
Tablet App - Homepage
APPY GAMER ipad App
- Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Seite 26
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Umfeld
ROTATION
80 €
60 €
40 €
80 €
60 €
40 €
•
APPY GAMER offers all the games news you need to keep up to
speed – on all mobile channels.
•
Users can put together their own channels and receive news,
photos and videos about their favourite themes directly on their
mobile device.
•
News from a variety of sources such as Airgamer, Gbase,
Layfront etc.
•
TagNav™ technology enables users to explore more
thematically-related articles.
•
Alerts provide information about key news: totally
up-to-the-minute and individualised.
•
The contents can be shared and commented directly via e-mail,
Twitter and/or Facebook.
Preisliste 2016 vom 04.01.2016
5.739.818 UMU´s App
Quelle: IVW 2014-10
4.697.909 PIs App
Quelle: IVW 2015-11
INHALT
APPY GEEK - Personalised tech news at your fingertips
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
APPY GEEK brings users all the leading news about technology
and gadgets – on all mobile channels
•
Users can build their own channels and get news, photos and
videos about their favourite topics delivered directly to their
mobile devices
•
News sources include GIGA, Engadget, PC-Welt, Gamestar and
more
•
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TagNav™ allows users to discover other related articles.
•
APPY GEEK is free and available for iPhone, iPad, Android phone
and tablet as well as Windows Phone
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Umfeld
ROTATION
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Seite 17
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•
Umfeld
ROTATION
Custom alerts inform users of the latest important news.
Content can be shared and commented on directly by e-mail,
Twitter or Facebook.
ZIELGRUPPE
•
Every month, the apps of APPY GEEK reach approximately
15,000 mobile users and have a coverage of over 3 million page
impressions.
•
•
Approximately 50% of its users are under 35 years of age.
87% are male.
Source: Own data
Preisliste 2016 vom 04.01.2016
INHALT
APPY GEEK Tablet Apps – Personalised tech news everywhere and
any time!
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
APPY GEEK Android
Tablet App - Homepage
APPY GEEK iPad App Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Seite 28
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Umfeld
ROTATION
80 €
60 €
40 €
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•
APPY GEEK keeps you informed always and immediately about
everything happening in the technology and gadgets sectors –
on all mobile channels
•
Users can put together their own channels and receive news,
photos, and videos about their favourite themes directly on their
mobile device.
•
News is sourced e.g. from GIGA, Engadget, PC-Welt, Gamestar
and the like.
•
TagNav™ technology enables users to explore more
thematically-related articles.
•
Alerts provide information about key news: totally up-to-date and
individualised.
•
Contents can be shared and commented directly via e-mail,
Twitter or Facebook.
•
APPY GEEK is available free for iPad and Android Tablets. Preisliste 2016 vom 04.01.2016
4.600.000 PIs Mobile Web
Quelle: own data 2013-10
1.440.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-07
INHALT
The ARCOR Mobil portal is the convergent realization of the
ARCOR.de online portal, into which the familiar arcor look and feel is
consistently projected. Visitors will find comprehensive information
about day-to-day events in editorial environments that are updated
minute by minute. arcor.de mobil reports on politics, business and
sport, provides the latest gossip from the celebrity world, indicates
where the most beautiful, idyllic beaches in the world are found, and
supplies information about the newest technology trends. Any time,
any place. Besides, arcor.de mobil users can access their mailboxes
and communicate by email. Photos they have taken can thus be
attached and sent as emails, and they can access their personal
address books at any time.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Digital
E-Mail
Entertainment
Guide
Homepage
Logout
Operator
PC + Technics
Sports
Topical
Travel
-
Umfeld
ZIELGRUPPE
Werbeform
Format
ROTATION
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
70 €
60 €
•
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72% of users are male.
•
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Users have a high average household net income.
67% are between 20 and 49 years of age.
They are well-educated (60% advanced technical college
entrance qualification or better).
They have above-average interest in computer software and
hardware, Internet connections, and for-pay music and film
downloads from the Internet.
Source: Own figures
Seite 19
Page
Preisliste 2016 vom 04.01.2016
80.000 UMU´s App
Quelle: AGOF digital facts 2015-09
3.285.424 PIs App
Quelle: IVW 2015-11
INHALT
BERLIN – TAG & NACHT – all info about the show and great extra
features in a single app
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
The entire world of the series Berlin – Tag & Nacht for
smartphones – available as an iOS and Android app.
•
Contains all episodes, exclusive content, background info, video
clips etc. as a supplement to the daily TV show.
•
Allows users to chat with friends about the current programme
on mobile devices.
•
High interactivity thanks to innovative features such as
- Live chat function
- Competitions and prizes for particularly active users
- Reviews
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
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Downloads:
•
•
Downloads for iPhone app: 336,000
Downloads for Android app: 261,000
Source: RTL 2 data, October 2013
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
Umfeld
Homepage
Umfeld
•
The BERLIN TAG & NACHT app reaches an average of 0.08
million unique mobile users per month.
•
•
60% of BERLIN TAG & NACHT app users are male.
80 €
70 €
60 €
80 €
•
BERLIN TAG & NACHT app users have an average level of
education: 39% of them have completed an intermediate
certificate of education and 20% have completed at least a
university of applied sciences entrance qualification as their
highest level of educational attainment.
50 €
100 €
•
68% of users have a net monthly household income of €2,000
or more, and 38% of users have an income of over €3,000 per
month.
•
BERLIN TAG & NACHT app users show above-average interest
in mobile phone plans and contracts, navigation systems, and
gambling and pay-to-enter lotteries.
Werbeform
Format
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
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100 €
Overall, the users are relatively young: 33% of users are aged
between 20 and 39 and 67% of users are aged 49 or less.
Source: AGOF mobile facts 2014-II // Universe: average month
Seite 110
Page
Preisliste 2016 vom 04.01.2016
INHALT
BLAMIEREN ODER KASSIEREN - the cult quiz as app
The popular quiz from the TV-Shows "TV total" and "Schlag den Raab"
is now available as free game in the App-Stores from Apple and
Google.
The Game allows the user to play against his friends or randomly
selected opponents. The highlight: who first presses the buzzer and
wins can collect and exchange the gained thalers for great items and
useful features.
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Men and women between 20 and 39 years*
•
Is particularly interested in consumer electronics, technology
and economy*
Umfeld
Total
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Total
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Seite 111
Page
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Umfeld
ROTATION
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Have an high standard of education and a high net household
income*
(*publisher information)
Preisliste 2016 vom 04.01.2016
70.000 UMU´s Mobile Web
1.328.606 PIs Mobile Web
Quelle: IVW 2015-11
460.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
All the relevant stock exchange information at your fingertips: share
prices, stock listings, news, and analysis. The website focuses on
private investors and people interested in the stock markets – people
on the move who want quick mobile access to the latest situation on
the trading floors.
BOERSE.de Mobil contains the opinions of independent experts,
stock listings (also in real time), Top/Flop lists for a fast assessment,
intuitive and simple operation – optimised on touch smartphones.
The site provides full mobile access to all tool data such as
funds/certificates etc.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
60 €
40 €
60 €
-
80 €
80 €
80 €
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-
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100 €
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100 €
ZIELGRUPPE
•
BOERSE.de Mobil reaches an average of 0.06 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
68% of BOERSE.de Mobil users are male.
•
BOERSE.de Mobil users have an above-average level of
education: 57% have (vocational) A-Levels or a general
university entrance qualification.
•
76% of users have a net monthly household income of €2,000
or more, and 54% of users have an income of over €3,000 per
month.
•
BOERSE.de Mobil users use the Internet with above-average
frequency to source information on life and pension insurance as
provision for old age. They are also interested in new cars.
25% of the target group are aged between 50 and 59 and 44%
of users are aged 40+.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 112
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Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
auf Anfrage
Seite 213
Page
Preisliste 2016 vom 04.01.2016
2.760.000 UMU´s Mobile Web
40.000 UMU´s App
Quelle: AGOF digital facts 2015-09
26.705.299 PIs Mobile Web
5.704.840 PIs App
Quelle: IVW 2015-11
6.530.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Overview of BRIGITTE.de mobile platforms
Alle Preise sind als TKP angegeben.
Umfeld
Beauty
Charts
Culture
Fashion
Figure
Habitation
Health
Homepage
Horoscope
Job
Love
Miscellaneous
Presents
Quiz
Recipes
Travel
Women
-
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
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90 €
100 €
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Format
Multiscreen Billboard Ad (excl.
Homepage)
-
BRIGITTE.de’s mobile platforms provide your users with the
latest info, expert advice and exciting entertainment – whenever
and wherever they want.
•
In addition to the mobile portal, BRIGITTE.de’s portfolio includes
a range of apps and is available on all relevant mobile devices:
iOS, Android, Palm, Blackberry, Windows Phone 7 and HP
Touch.
•
BRIGITTE.de’s mobile platforms provide:
- Up-to-date information about the latest fashion trends & glossy
photo show
- Recipes
- Tests, quizzes, horoscopes
- Lots of other interesting content about fashion, beauty,
physique, diets, love, society,
culture, travel, work and living
ROTATION
SITESPEZIFISCHE WERBEFORMEN
Werbeform
•
Umfeld
ROTATION
80 €
ZIELGRUPPE
•
BRIGITTE.de Mobil reaches an average of 2.36 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
70% of BRIGITTE.de Mobil users are female.
•
BRIGITTE.de Mobil users have an above-average level of
education: 49% have (vocational) A-Levels.
•
67% of users have a net monthly household income of €2,000
or more, and 39% of users have an income of over €3,000 per
month.
•
BRIGITTE.de Mobil users show above-average interest in
women’s clothing and cosmetics.
70 €
BRIGITTE.de Mobil users are very young: 56% of the target
group are aged between 14 and 39 and 13% of users are aged
50 or older.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 114
Page
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Balance
Beauty
Charts
Culture
Fashion
Figure
Habitation
Health
Homepage
Horoscope
Job
Love
Miscellaneous
Presents
Quiz
Recipes
Travel
Video
Women
-
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
90 €
100 €
50 €
100 €
90 €
100 €
50 €
100 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Balance
Life
Love
Style
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
70 €
-
90 €
90 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
90 €
100 €
50 €
100 €
90 €
100 €
50 €
100 €
Seite 215
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web + iPhone & Android App)
Mobile Booklet (Mobile Web + iPhone & Android App)
Sponsored Post (Mobile Web + iPhone & Android App)
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
Seite 316
Page
Preisliste 2016 vom 04.01.2016
4.000 UMU´s App
Quelle: own data 2014-12
110.000 PIs App
Quelle: own data 2014-12
INHALT
Test your general knowledge and play live directly against friends
and friends of friends in multiplayer mode!
BUDDYQUIZ is the perfect game for long, boring coach, train or road
trips!
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
•
•
•
•
•
•
Play against eight buddies at once, live!
•
More than 8,000 questions in the general knowledge quiz.
- Compete directly as you answer questions in categories such
as football, music, history, politics and lots more. You have to
decide how many points you want to play based on the category
and difficulty level. Whoever has the most points at the end of
the round is the winner!
- Share the result with your friends, chat with other buddies
and learn new facts and information. If you’re a specialist and
know a lot about “TV series” or “Football”, then our themed
quizzes are perfect for you!
Show the others how good you are!
Use the Jokers with skill (interaction)!
Chat with other players and have fun together!
It’s down to strategy, not luck!
Select your favourite quiz and give topics you’re not interested in
a miss!
ZIELGRUPPE
The typical BUDDYQUIZ target group is:
•
•
•
Equally split between men and women
Aged between 18 and 34 (61%)
More interested than average in sports, consumer electronics,
cookery and travel
Source: own figures
Seite 117
Page
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Customised Quizes
Sponsored Quiz
auf Anfrage
auf Anfrage
Seite 218
Page
Preisliste 2016 vom 04.01.2016
INHALT
BUSINESS-PUNK.com – lubricating the engine of Generation Y.
BUSINESS-PUNK.com is THE premiere address for debate and
answers in the endless expanse of the online world.
What meme is the world talking about? Who is everyone following
on Instagram today? Which company founder has shared their
success tips on SlideShare? And the question that is being asked
across the world: what exactly does Chuck Norris listen to on Spotify
on his way to work?
Any German speakers who want to join in the conversation can find
out what’s what at BUSINESS-PUNK.com. BUSINESS-PUNK.com
shares, posts and links anything that it finds interesting. Including cat
pictures, if it comes to that.
BUSINESS-PUNK.com also provides a platform for bloggers,
YouTubers, podcasters, Instagrammers and Meerkatters. Provided
BUSINESS-PUNK.com finds them cool enough, it features company
founders reporting on the unbearable lightness of appearance,
venture capital analysts tweeting directly from Business Class,
members of the creative precariat revealing their writing
weaknesses and self-made millionaires telling the story of Sunday
coffee with their mum.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
50 €
ZIELGRUPPE
BUSINESS-PUNK.com – designed for the creative elite!
Demographics: the readers are male, young, wealthy, educated and
mostly employed, primarily in the service sector. Most of them have
managerial responsibilities at work and play a key role in
decision-making processes in their company.
Media and technology affinity: they all use the Internet, and most of
them also access it on their mobile. Almost all of them are on social
media. A majority play games on their computer or console.
Consumer behaviour: the respondents spend money on enjoying life.
Their main expenses are food and drink, going out, fashion and
holidays. The personal values of the readers are like the motto of BP:
work hard, play hard. Career success is important to them, but so
too are enjoying life and having close relationships with other people.
Source: universe = readers of Business Punk, issue 1/2014, sample:
n = 442 BP readers, survey period: 13 February to 13 March 2014,
method: online survey about the magazine on the website.
Seite 119
Page
Preisliste 2016 vom 04.01.2016
30.000 UMU´s Mobile Web
85.100 PIs Mobile Web
Quelle: IVW 2015-11
150.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
Relevance and integration of economic topics – no matter where!
Capital.de Mobil at a glance:
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
50 €
100 €
•
Your guide through the world of economics – any time, any
place
•
•
Focus on guidance, analysis and debate
•
Sections: comment and debate, money and insurance, property,
issue contents and specials
•
•
Mobile website plus apps for Android and iOS
Supplemented by value-added content on private investments
and expert tips on insurance, taxes and property
Follow discussion and debates with the “Disqus” plugin
Reach decision-making and premium target groups on their mobiles
CAPITAL.de Mobil – reasons why
•
CAPITAL.de users are a high-powered elite with above-average
net monthly household income who spend freely
•
Address a target group with very high mobile Internet usage: up
to 70% of article visits on CAPITAL.de are via mobile devices*
•
The high credibility of the CAPITAL brand reflects positively on
brand messages
*Google Analytics
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Seite 120
Page
Umfeld
ROTATION
40 €
80 €
40 €
80 €
Preisliste 2016 vom 04.01.2016
5.450.000 UMU´s Mobile Web
1.900.000 UMU´s App
Quelle: AGOF digital facts 2015-09
147.342.453 PIs Mobile Web
233.456.781 PIs App
Quelle: IVW 2015-11
15.330.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
An overview of CHEFKOCH.de mobile
Alle Preise sind als TKP angegeben.
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
-
80 €
60 €
40 €
60 €
•
CHEFKOCH.de is Germany’s largest food site and is now also
available on mobile devices. The platform for the community of
cookery-enthusiasts provides quick answers to cookery
questions and also serves as a fast and uncomplicated mobile
recipe source.
-
-
70 €
80 €
•
In addition to the far-reaching mobile portal, the portfolio of
CHEFKOCH.de also includes iPhone, Android and Blackberry
apps.
-
-
50 €
•
Here, users not only get full access to all CHEFKOCH.de
recipes, these applications also provide a wide range of
interesting and useful features, such as:
- Recipe of the day
- Conversion of portion sizes/quantities for each recipe
- Shopping list for the recipes (also available offline)
- “Best of” lists with preset favourite recipe search
- Offline cookbook to which your favourite recipes can be
transferred
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Recipes
Shopping list
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
-
Umfeld
ROTATION
60 €
40 €
60 €
40 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Recipes
Shopping list
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
-
Umfeld
ZIELGRUPPE
•
CHEFKOCH.de Mobil reaches an average of 6.48 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
63% of CHEFKOCH.de Mobil users are female.
•
Overall, CHEFKOCH.de Mobil users are relatively
well-educated: 48% of them have completed an intermediate
certificate of education and 35% have completed at least a
university of applied sciences entrance qualification.
•
68% of users have a net monthly household income of €2,000
or more, and 40% of users have an income of over €3,000 per
month.
•
They show above-average interest in large household
appliances (fridges, washing machines, ovens), fashion (clothes)
and cosmetics, and wellness products.
ROTATION
60 €
40 €
60 €
40 €
29% of the target group are aged between 20 and 29 and 73%
of users are aged between 20 and 49.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 121
Page
Preisliste 2016 vom 04.01.2016
270.000 UMU´s App
Quelle: AGOF digital facts 2015-07
9.711.136 PIs App
Quelle: IVW 2015-11
INHALT
The CLIPFISH app offers the best of entertainment in a single app:
music videos, films, anime, beauty and lifestyle, TV and games
highlights – and lots more. All free of charge, legal and in top quality.
Now with Chromecast and AirPlay support.
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
MUSIC: View the best original music videos by top stars and
newcomers at a click – including search and playlist function.
•
FILMS: Our films section offers a wide selection of movies from
diverse genres such as action, comedy and horror as well as
exclusive film highlights – all at full length and free of charge.
We also have trailers for the latest blockbusters.
•
SERIES: Series like Top Gear, Mistresses, Outcast, The Shadow
Line, Anna Pihl, Sophie – Braut wider Willen, Coupling,
Whitechapel, Jekyll, Doctor’s Diary, Berlin Models, Alles was
zählt – and many more!
•
ANIME: Full-length anime series! Our anime section offers a
wide range of popular anime series like Elfen Lied, Clannad,
Naruto, Scrapped Princess, The Devil Is a Part-Timer, Arcana
Famiglia, Fullmetal Alchemist: Brotherhood, Captain Tsubasa,
Blood-C and many more. All at full length, completely legal and
free of charge via online streaming.
•
CLIPFISH also offers a large selection of anime films.
Umfeld
DSDS
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Music
Supertalent
Umfeld
ROTATION
60 €
40 €
80 €
60 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
DSDS
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Music
Supertalent
Umfeld
ROTATION
40 €
80 €
40 €
80 €
ZIELGRUPPE
•
The CLIPFISH app reaches an average of 0.36 million unique
mobile users per month.
•
•
52% of CLIPFISH users are male.
•
CLIPFISH app users have an average level of education: 37% of
them have completed an intermediate certificate of education
and 35% have completed at least a university of applied
sciences entrance qualification as their highest level of
educational attainment.
•
65% of users have a net monthly household income of €2,000
or more, and 39% of users have an income of over €3,000 per
month.
•
CLIPFISH app users show above-average interest in used cars,
mobile phones and smartphones, and pay-to-download films or
TV series.
Overall, the users are very young: 55% of users are aged
between 14 and 39 and 24% of users are aged 50 and older.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 122
Page
Preisliste 2016 vom 04.01.2016
160.000 UMU´s Mobile Web
310.000 UMU´s App
Quelle: AGOF digital facts 2015-09
6.540.213 PIs Mobile Web
30.174.769 PIs App
Quelle: IVW 2015-11
960.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
Seven letters unite football, online gaming and community like no
other product: C-O-M-U-N-I-O
•
COMUNIO is an online football manager, where many players
join together to form a division.
•
•
The aim is to get the most points in the community.
•
522 real Bundesliga players from all 18 clubs in the COMUNIO
database*.
•
Events in the Bundesliga (transfers, injuries, suspensions,
successes) have immediate consequences for the game.
•
In 2013 COMUNIO was voted most popular website in the
games category.**
ROTATION
60 € (auf Anfrage)
40 €
80 € (auf Anfrage)
50 €
60 € (auf Anfrage)
40 €
80 € (auf Anfrage)
50 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
INHALT
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
-
Umfeld
ROTATION
60 € (auf Anfrage)
40 €
60 € (auf Anfrage)
40 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
60 € (auf Anfrage)
40 €
80 €
60 € (auf Anfrage)
40 €
80 €
The points scored are based on the real achievements of the
Bundesliga players and determine the user’s success as
manager.
*Information supplied by comunio.de on: 7.5.2013
** http://www.websitedesjahresawardnight.de/gewinner-2013
ZIELGRUPPE
•
COMUNIO.de Mobil reaches an average of 0.35 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
74% of COMUNIO.de Mobil users are male.
•
COMUNIO.de Mobil users have an above-average level of
education: 51% of them have completed an intermediate
certificate of education and 53% have completed at least a
university of applied sciences entrance qualification as their
highest level of educational attainment.
•
72% of users have a net monthly household income of €2,000
or more, and 47% of users have an income of over €3,000 per
month.
•
COMUNIO.de Mobil users show above-average interest in new
and rental cars, life and pension insurance, financial
investments, shares, bonds and funds, and men’s clothing.
Overall, the users are relatively young: 57% of users are aged
between 20 and 39 and 86% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 123
Page
Preisliste 2016 vom 04.01.2016
INHALT
Things we love – on the go...
...COUCH-MAG.de iPhone and iPad app – love at first sight
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
80 €
80 €
70 €
80 €
Seite 124
Page
Umfeld
ROTATION
•
Now the things we love are there for us when we’re on the go
too.
•
No matter where you are – via iPhone or iPad: with the new
COUCH universal app, you’ll always have the latest product
trends and tips at your fingertips.
•
Product recommendations from the magazine and website are
brought together in a unique manner in the universal app as
collections and offer a fast and up-to-the-minute overview of this
season’s must-haves and things you can’t help but fall in love
with.
Preisliste 2016 vom 04.01.2016
INHALT
It just takes two clicks to find your favourite item ...
...on the COUCH-MAG.de iPad app – landscape and portrait
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
COUCH-MAG.de iPad
App Homepage
Werbeform
Format
Tablet Billboard
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Seite 225
Page
Umfeld
ROTATION
90 €
80 €
40 €
90 €
80 €
40 €
•
There for you on the go: COUCH product inspiration on the go in
collections assembled by the editorial team.
•
All in one place: Aggregation of trendy products from across the
entire COUCH world – magazine, website, Etsy pages,
Instagram in one place.
•
Fully interactive: All products can be bought, shared with friends
and saved on your personal watch list.
•
Native advertising: Native integration of client collections.
Preisliste 2016 vom 04.01.2016
7.100.147 PIs Mobile Web
Quelle: IVW 2014-12
INHALT
DER POSTILLION: Honest news – independent and fast!
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
70 €
60 €
80 €
70 €
60 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
60 €
80 €
70 €
60 €
80 €
Seite 126
Page
Umfeld
ROTATION
•
•
Topical news
•
In addition to articles, there are also comment pieces by fictional
individuals.
•
•
•
Founded on 28/10/2008 by Stefan Sichermann
Satirical posts in the style of newspaper articles and agency
reports
One of Germany’s biggest satirical magazines
Mobile website, Android & iPhone app
Preisliste 2016 vom 04.01.2016
960.000 UMU´s Mobile Web
9.755.678 PIs Mobile Web
508.344 PIs App
Quelle: IVW 2015-11
1.760.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
ELTERN Mobile – the whole world of pregnancy, birth and children
on your phone!
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Baby
Buying power
Desire for kids
Family & Vacation
Health & Nutrition
Infants
Pregnancy
Schoolchild
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
90 €
100 €
50 €
100 €
90 €
100 €
50 €
100 €
Umfeld
ROTATION
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Baby
Buying power
Desire for kids
ELTERN
Kinderwunsch
iPhone App
Family & Vacation
Health & Nutrition
Infants
Pregnancy
Schoolchild
ELTERN Mobile offers a diverse range of topics in the high
quality characteristic of ELTERN: family planning, pregnancy,
birth, babies, etc.
•
No matter where they are, our users can access selected
editorial content from the ELTERN.de website at mobil.eltern.de
on their phone at any time.
•
The ELTERN.de mobile site offers:
- Information on all stages of life
- Helpful introductions to products
- Exciting quizzes and tests
- Amazing photo spreads
- Article search in the ELTERN.de archive
•
ELTERN Mobile provides customised information through
dedicated apps. The cycle calendar app offers users information
about pregnancy planning, while the pregnancy app offers them
information about their pregnancy and the clinic guide app offers
information about suitable maternity clinics.
ZIELGRUPPE
•
ELTERN.de Mobil reaches an average of 0.83 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
75% of ELTERN.de Mobil users are female.
•
Overall, ELTERN.de Mobil users are relatively well-educated:
35% of them have completed an intermediate certificate of
education and 49% have completed a university of applied
sciences or general university entrance qualification.
•
66% of users have a net monthly household income of €2,000
or more, and 35% of users have an income of over €3,000 per
month.
•
ELTERN.de Mobil users show above-average interest in
furniture and home furnishing items, body and haircare,
washing and cleaning products, baby articles, fashion and
cosmetics, and shoes.
-
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
50 €
Seite 127
Page
•
Umfeld
Umfeld
44% of the target group are aged between 30 and 39 and 79%
of users are aged between 14 and 40.
ROTATION
Source: AGOF mobile facts 2015-I // Universe: average month
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
90 €
70 €
60 €
80 €
-
50 €
50 €
Seite 228
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile Booklet Connect Ad
Mobile themed sponsorship
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
Seite 329
Page
Preisliste 2016 vom 04.01.2016
1.230.000 UMU´s Mobile Web
25.651.819 PIs Mobile Web
Quelle: IVW 2015-11
3.520.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
780 €
-
50 €
100 €
90 €
100 €
50 €
100 €
Seite 130
Page
Umfeld
ROTATION
•
ESSEN-UND-TRINKEN.de.de is the largest online foodie
community in terms of contents and members, and now also
available as a mobile website.
•
With its mix of editorial and user-generated contents and handy
tools, such as the Recipe Finder or the Restaurant and Hotel
Guide ESSEN&TRINKEN Mobile offers inspiration, advice and
networking opportunities to users.
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Booklet
auf Anfrage
Seite 231
Page
Preisliste 2016 vom 04.01.2016
INHALT
FINDERZIMMER – find it, love it, pass it on
With the slogan “A second lease of life for beautiful kids’ things”,
this app from ELTERN and URBIA provides an online marketplace
that makes it easy for parents to buy high-quality kids’ things from
other parents and also sell on their own children’s clothing when
their kids outgrow it.
It’s something every parent is familiar with: whenever you buy
clothes for your child, they’ve grown out of them before you know it.
Intuitive navigation enables users to quickly buy or sell clothes and
other items online. This saves parents money and allows them to be
conscious consumers. They can find a good home for their kids’
things and find individual items for themselves. Many parents also
value the fact that second-hand clothing contains fewer hazardous
substances since it has been repeatedly washed by the previous
owner.
How does it all work? It’s easy:
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
FIND IT: Buy kids’ things from other parents, easily and at
affordable prices, and discover customised offers
•
LOVE IT: The direct chat function makes it possible to instantly
exchange additional information with the seller and negotiate
further. You can then pay conveniently and securely using
PayPal.
•
PASS IT ON: It’s quick and easy to sell on clothes that your kids
have outgrown. Users can post an offer in a few simple steps:
simply take a photo and select the brand, size and colour
Umfeld
Homepage Botton
Homepage Mid
Homepage Top
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €**
40 €
60 €
ROTATION
80 €
60 €**
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
70 €
60 €
80 €
70 €
60 €
80 €
•
FINDERZIMMER is aimed at young, net-savvy parents who are
brand-conscious and focused when looking for things for their
kids
-
90 €
100 €
50 €
100 €
90 €
100 €
50 €
100 €
•
•
90% of users are women aged between 25 and 44
•
FINDERZIMMER users value sustainability, prefer individual,
high-quality items and have a high willingness to buy
ZIELGRUPPE
Users of the FINDERZIMMER second-hand marketplace app are
very interested in buying high-quality branded products at
affordable prices, and also in selling them.
Source: own figures 2015-07
Seite 132
Page
Preisliste 2016 vom 04.01.2016
20.000 UMU´s Mobile Web
438.815 PIs Mobile Web
Quelle: IVW 2015-11
INHALT
FRAUENZIMMER mobile – all the top topics for women on one
mobile site
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
•
FRAUENZIMMER is a high quality portal for women with a wide
range of topics, which provides a high proportion of
professionally produced moving images.
•
FRAUENZIMMER is diverse, informative and entertaining,
dynamic, up-to-date and communicative.
•
Articles, videos, tests and columns about topics such as stars &
news, fashion & beauty, diet & health and much more –
presented in top design
Umfeld
Homepage
Umfeld
ZIELGRUPPE
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
•
FRAUENZIMMER Mobil reaches an average of 0.03 million
unique mobile users per month via the mobile enabled website
and apps.
•
•
81% of FRAUENZIMMER Mobil users are female.
•
FRAUENZIMMER Mobil users have a relatively high level of
education: 37% of them have completed an intermediate
certificate of education and 33% have completed at least a
university of applied sciences entrance qualification as their
highest level of educational attainment.
•
75% of users have a net monthly household income of €2,000
or more, and 43% of users have an income of over €3,000 per
month.
•
FRAUENZIMMER Mobil users show above-average interest in
furniture and home furnishing items, toys, and fashion and
cosmetics.
The users are younger than average: 54% of users are aged
between 20 and 39 and 91% of users are aged 49 or less.
Source: AGOF mobile facts 2014-II // Universe: average month
Seite 133
Page
Preisliste 2016 vom 04.01.2016
70.000 UMU´s Mobile Web
14.400 UMU´s App
Quelle: AGOF digital facts 2015-08 / own data 2014-03
670.352 PIs Mobile Web
1.407.275 PIs App
Quelle: IVW 2015-11 / own data 2014-03
INHALT
All European football news and football players in a single app
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
With just a few clicks, any football fan can use the free app to
get right up-to-date on European football.
•
FUSSBALLEUROPA.com offers the very latest news from top
European football on a daily basis.
•
News on all major European leagues clearly laid out in a single
app.
•
Practical categorization of news in terms of leagues, players and
clubs.
•
•
•
All of the latest information on football events:
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Umfeld
ROTATION
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
60 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Champions League, Euro League and the 2014 World Cup.
The app is available for Android and iOS.
Aggregation of all European football news
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
•
A single app in which all news on top European football is
bundled for the user – the German Bundesliga, the Spanish
Primera Division, the Italian Serie A, the British Premier League
and the French Ligue 1!
•
The line-ups for all top teams and profiles of all top stars set out
in a clear and easily understandable format.
•
As the former "Barca99.com" site, FUSSBALLEUROPA.com
already enjoys high download and user numbers.
•
The positive ratings point to the simple but functional app
design.
•
Lengthy visits to the website generated by users' high level of
interest in the content.
•
The 2014 World Cup column is bookable!
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Seite 134
Page
•
Umfeld
ROTATION
60 €
40 €
80 €
60 €
40 €
80 €
ZIELGRUPPE
•
•
Users have intense interest in international football
•
Mostly male users
Spanish football, with the top clubs Real Madrid, FC Barcelona
and Atletico Madrid, is especially popular
Preisliste 2016 vom 04.01.2016
800.000 UMU´s Mobile Web
100.000 UMU´s App
Quelle: AGOF digital facts 2015-09 / AGOF digital facts 2015-08
27.295.100 PIs Mobile Web
45.569.577 PIs App
Quelle: IVW 2015-11
2.410.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 € (auf Anfrage)
60 €
40 €
60 €
ROTATION
80 € (auf Anfrage)
60 €
40 €
60 €
-
90 € (auf Anfrage)
90 € (auf Anfrage)
-
70 € (auf Anfrage)
70 € (auf Anfrage)
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
90 €
100 €
50 €
100 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
•
GALA.de Mobil reaches an average of 1.02 million unique mobile
users per month via the mobile enabled website and apps.
•
•
65% of GALA.de Mobil users are female.
•
GALA.de Mobil users have an above-average level of education:
52% of them have completed an intermediate certificate of
education.
•
69% of users have a net monthly household income of €2,000
or more, and 40% of users have an income of over €3,000 per
month.
•
GALA.de mobile users show above-average interest in fashion
and cosmetics, travel, and telecommunications products and
services.
29% of the target group are aged between 30 and 39 and 87%
of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Tandem Ad
-
80 € (auf Anfrage)
60 €
40 €
60 €
80 € (auf Anfrage)
60 €
40 €
60 €
-
90 € (auf Anfrage)
90 € (auf Anfrage)
-
70 € (auf Anfrage)
70 € (auf Anfrage)
-
80 €
70 €
80 €
80 €
70 €
80 €
-
100 €
90 €
100 €
100 €
Seite 135
Page
The latest news from show biz, party photos, royals, beauty and
fashion trends and everything worth knowing about your stars - all
this is provided by the new GALA.de iPhone-Application. Whether in
a café, in the bus or strolling through shops, if you enter
the GALA.de Application in your iphone, you can access news,
images and our star database, whenever and wherever you want.
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Tandem Ad
-
80 € (auf Anfrage)
60 €
40 €
60 €
80 € (auf Anfrage)
60 €
40 €
60 €
-
70 € (auf Anfrage)
70 € (auf Anfrage)
-
90 € (auf Anfrage)
90 € (auf Anfrage)
-
80 €
70 €
80 €
80 €
70 €
80 €
-
100 €
90 € (auf Anfrage)
100 € (auf Anfrage)
100 €
Seite 236
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web + iPhone & Android App)
Mobile Booklet (Mobile Web + iPhone & Android App)
Mobile Booklet Connect Ad (Mobile Web + iPhone & Android App)
Mobile themed sponsorship (Mobile Web + iPhone & Android App)
Sponsored Post (Mobile Web + iPhone & Android App)
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
Seite 337
Page
Preisliste 2016 vom 04.01.2016
70.000 UMU´s Mobile Web
2.187.335 PIs Mobile Web
Quelle: IVW 2015-11
760.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
With immediate effect, GEO can now also be accessed as a mobile
website
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
50 €
100 €
•
Familiar, high class looks and intuitive operation of GEO.de –
adapted to the screen formats of a range of different mobile
devices
•
•
•
Particularly powerful imagery, and easy to operate
Shows the highly diverse and exciting content of GEO.de
Photos of the most popular destinations of the GEO travel
community
ZIELGRUPPE
•
GEO.de Mobil reaches an average of 0.06 million unique mobile
users per month via the mobile enabled website and apps.
•
Users are divided almost equally between women and men,
with slightly more women: 59% of users are female.
•
Overall, GEO.de Mobil users are very young: 61% of users are
aged 39 or less; 85% of users are aged 49 or less.
•
GEO.de Mobil users have an above-average level of education:
74% of them have completed an intermediate certificate of
education and 41% have completed vocational A-Levels or a
general university entrance qualification as their highest level of
educational attainment.
•
70% of users have a net monthly household income of €2,000
or more, and 45% of users have an income of over €3,000 per
month.
•
GEO.de Mobil users show above-average interest in travel,
health services, and financial investments, shares, bonds and
funds.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 138
Page
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile sponsored Post
Mobile themed sponsorship
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
auf Anfrage
Seite 239
Page
Preisliste 2016 vom 04.01.2016
8.000.000 PIs App
Quelle: own data 2014-12
INHALT
GOAL 2014– the new football manager game
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
GOAL 2015 is a fictitious football manager game. Users create
their own team, train it and then compete against thousands of
other players across the platform.
•
In the app, users play in their own league, where they can keep
track exciting promotions and relegations.
•
•
The app offers numerous innovative features:
•
The game was launched in March 2013 and, since then, has
enjoyed great popularity (so far there have been 62,000
downloads*).
•
Available for iOS and Android.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
-
40 €
80 €
* GoalGames’ own figures (July 2013)
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
- Choosing a sponsor helps to maximise revenues. This means
you can build your own stadium, buy better players and improve
the training.
-Users can share their impressions of the game via links with
Facebook.
Umfeld
ROTATION
-
40 €
80 €
GOAL 2015 - football manager - reach your target group in a fun way
•
Users purposefully choose their advertising partners (for
instance in the choice of a sponsor). Advertising is regarded as
something supportive and beneficial, thus creating a positive
emotional bond. •
The app is used several times a day and more than 210,000
logins a month are recorded.*
•
Players create a personal profile which enables a target
group-specific advertising strategy (socio-targeting).
•
GOAL MANAGER addresses a very young target group of
enthusiastic consumers - a third of the users are aged between
20 and 29.*
* GoalGames’ own figures (July 2013)
Seite 140
Page
Preisliste 2016 vom 04.01.2016
INHALT
GOAL 2014 Tablet apps– the new football manager game
•
GOAL 2015 is a fictitious football manager game. Users create
their own team, train it and then compete against thousands of
other players across the platform.
•
In the app, users play in their own league, where they can keep
track exciting promotions and relegations.
•
•
The app offers numerous innovative features:
•
The game was launched in March 2013 and, since then, has
enjoyed great popularity (so far there have been 62,000
downloads*).
•
Available for iOS and Android.
- Choosing a sponsor helps to maximise revenues. This means
you can build your own stadium, buy better players and improve
the training.
-Users can share their impressions of the game via links with
Facebook.
* GoalGames’ own figures (July 2013)
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
GOAL 2014 FOOTBALL MANAGER
Android Tablet App
GOAL 2014 FOOTBALL
MANAGER iPad App
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Seite 241
Page
Umfeld
ROTATION
-
80 €
40 €
Preisliste 2016 vom 04.01.2016
250.000 UMU´s Mobile Web
718.788 PIs Mobile Web
Quelle: IVW 2015-11
340.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
GRAZIA-MAGAZIN.de mobile website - keep yourself updated!
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
90 € (auf Anfrage)
90 € (auf Anfrage)
-
70 € (auf Anfrage)
70 € (auf Anfrage)
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Seite 142
Page
Umfeld
•
GRAZIA-MAGAZIN.de's mobile website supplies Grazianistas
with the latest fashion, beauty and celebrity news around the
clock.
•
With the latest catwalk and Hollywood photographs always at
the user's fingertips
•
Short loading times, pictures well worth seeing and much more.
Fashionistas, keep yourself updated!
ROTATION
ZIELGRUPPE
GRAZIA-MAGAZIN.de provides advertisers from the fashion and
lifestyle industries with top-quality settings for targeted
communication with their potential consumers - about two thirds of
the users are female, aged between 20 and 49, and work full time,
making them the typical modern-day fashionistas with an eye for
trends.
Preisliste 2016 vom 04.01.2016
70.000 UMU´s App
Quelle: AGOF digital facts 2015-09
3.329.379 PIs App
Quelle: IVW 2015-11
INHALT
Overview of KÖLN 50667 apps
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
50 €
100 €
The whole world of the Köln 50667 series on the smartphone –
available as an Android and iPhone app version
•
Second screen application as a second monitor in addition to the
TV
•
Contains all episodes, exclusive contents, background
information, video clips, etc., as video on demand
•
Makes it possible for friends and other fans to interact on the
current show on their mobile devices.
- Great interactivity through innovative features such as
- Live chat feature
- Contests and prizes for very active users
- Ratings
•
Free download
ROTATION
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
•
Umfeld
ZIELGRUPPE
•
The KÖLN 50667 app reaches an average of 0.08 million unique
mobile users per month.
•
Users are divided almost equally by gender. KÖLN 50667 app
users are 52% male.
•
The users are relatively young: 33% of users are aged between
20 and 39 and 69% of users are aged 49 or less.
•
KÖLN 50667 app users have an average level of education:
30% of them have completed an intermediate certificate of
education and 25% have completed at least a university of
applied sciences entrance qualification as their highest level of
educational attainment.
•
67% of users have an above-average net monthly household
income of €2,000 or more, and 45% of users have an income of
over €3,000 per month.
•
KÖLN 50667 app users show above-average interest in new
cars, mobile phone plans and contracts, and pay-to-download
films or TV series.
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
50 €
100 €
Seite 143
Page
Umfeld
ROTATION
Source: AGOF mobile facts 2014-II // Universe: average month
Preisliste 2016 vom 04.01.2016
310.000 UMU´s Mobile Web
4.241.872 PIs Mobile Web
469.191 PIs App
Quelle: IVW 2015-11
INHALT
MANAGER-MAGAZIN.de mobile – well informed about politics,
economics and world news
•
MANAGER-MAGAZIN.de’s mobile portal turns your mobile
phone into an information centre.
•
All users can find information about relevant topics quickly and
easily, for example business, finance, economic policy &
lifestyle.
•
About 69% of MANAGER-MAGAZIN.de users are very mobile
and travel a lot – the ideal target group for your mobile
advertising.*
•
Most MANAGER-MAGAZIN.de mobile users are 20–39 years
old, work in senior or management positions and have high
incomes.**
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Sticky Ad
Mobile Tandem Ad
-
-
80 €
60 €
60 €
80 €
70 €
70 €
80 €
-
-
80 €
80 €
50 €
100 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Werbeform
Format
Umfeld
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Sticky Ad
-
-
80 €
60 €
60 €
80 €
70 €
70 €
80 €
-
-
80 €
80 €
50 €
*Source: AGOF internet facts 2013-9 **Source: AGOF mobile facts 2013-II
ZIELGRUPPE
•
MANAGER-MAGAZIN.de Mobil reaches an average of 0.31
million unique mobile users per month via the mobile enabled
website and apps.
•
•
72% of MANAGER-MAGAZIN.de Mobil users are male.
•
MANAGER-MAGAZIN.de Mobil users have a significantly
above-average level of education: 25% of them have completed
a university of applied sciences entrance qualification and 39%
have completed a general university entrance qualification as
their highest level of educational attainment.
•
77% of users have a net monthly household income of €2,000
or more, and 57% of users have an income of over €3,000 per
month.
•
MANAGER-MAGAZIN.de Mobil users show above-average
interest in new and used cars, financial investments, shares,
bonds and funds, and life and pension insurance.
The users are younger than average: 47% of users are aged
between 20 and 39 and 24% of users are aged 50 or more.
ROTATION
Source: AGOF mobile facts 2015-I // Universe: average month
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Startscreen Interstitial
-
-
80 €
60 €
60 €
80 €
70 €
70 €
80 €
-
-
80 €
80 €
80 €
Seite 144
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
3.200.000 UMU´s Mobile Web
2.200.000 UMU´s App
Quelle: AGOF digital facts 2015-09
59.124.217 PIs Mobile Web
511.311.516 PIs App
Quelle: IVW 2015-11
9.790.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
N-TV mobile – always well informed about news and economics
Umfeld
Car
Economy
Entertainment
Guide
HomepagHomep
age
Knowledge
Panorama
Politics
Soccer Ticker
Sports
Technics
Travel
Weather
-
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
60 €
40 €
60 €
-
80 €
60 €
80 €
80 €
60 €
80 €
-
50 €
50 €
•
The n-tv app always keeps users up-to-date with intelligently
linked articles, photos and videos. Available as a mobile portal,
iPhone, Android phone, BlackBerry, iPad and Android tablet app.
•
The n-tv app shows moving images of current events in
excellent quality.
•
Sport Liveticker provides information on the latest events from
the race tracks and football stadiums with national and
international scores. •
The custom weather box on the home page and detailed
weather reports with 8-day forecasts provide users with
weather information.
•
The push function for breaking news informs users immediately
of important news from all around the world.
•
N-TV Mobil reaches an average of 3.47 million unique mobile
users per month via the mobile enabled website and apps.
•
•
60% of N-TV Mobil users are male.
•
N-TV Mobil users have an above-average level of education:
28% of them have completed an intermediate certificate of
education and 52% have completed at least a university of
applied sciences entrance qualification as their highest level of
educational attainment.
•
73% of users have a net monthly household income of €2,000
or more, and 48% of users have an income of over €3,000 per
month.
•
N-TV Mobil users show above-average interest in financial
investments, shares, bonds and funds, and pay-to-download
music, films or TV series.
Umfeld
Car
Economy
Entertainment
Good News of
the day
Guide
HomepagHomep
age
Knowledge
Panorama
Politics
Soccer Ticker
Sports
Technics
Ticker Markets
Travel
Video
Yellow Pages
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
60 €
80 €
80 €
60 €
80 €
-
50 €
50 €
Seite 145
Page
Users are always kept up-to-date with news about economics,
politics, the stock market, panorama, sport etc.
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
Umfeld
ROTATION
The users are younger than average: 47% of users are aged
between 30 and 49 and 21% of users are aged 49 or more.
Source: AGOF mobile facts 2015-I // Universe: average month
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Car
Economy
Entertainment
Good News of
the day
Guide
HomepagHomep
age
Knowledge
Panorama
Pictures
Politics
Soccer Ticker
Sports
Technics
Ticker Markets
Travel
Video
Yellow Pages
-
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
60 €
40 €
80 €
60 €
80 €
60 €
40 €
80 €
60 €
80 €
-
50 €
100 €
50 €
100 €
Seite 246
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web, iPhone & Android App)
Mobile Booklet (Mobile Web, Smartphone & Tablet Apps)
Mobile themed sponsorship (Mobile Web, iPhone & Android App)
auf Anfrage
auf Anfrage
auf Anfrage
Seite 347
Page
Preisliste 2016 vom 04.01.2016
INHALT
N-TV iPad and Android Tablet App – Well informed all the time about
news and business
•
The N-TV iPad and Android Tablet App gives users the latest
news and business information, anytime and anywhere.
•
N-TV iPad and Android Tablet App keeps users up-to-date with
intelligent networked articles, pictures and videos, whenever
and wherever.
•
N-TV App presents moving pictures in outstanding quality from a
broad video-on-demand offer.
•
Users are kept updated everywhere and all the time about latest
stock market developments.
•
The Formula 1 ticker presents current results on the race tracks
while the football ticker streams information about national and
international matches. •
A customisable weatherbox on the App start page and detailed
weather reports with 8-day forecasts keep users fully informed.
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Car
Economy
Entertainment
Guide
HomepagHomep
age
Knowledge
Werbeform
Format
Tablet Billboard
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Loading screen
Panorama
Politics
Soccer Ticker
Sports
Technics
Umfeld
ROTATION
90 €
80 €
60 €
40 €
90 €
80 €
60 €
40 €
FESTPREISE PRO WOCHE TABLET
Belegungseinheit
N-TV iPad App
Seite 448
Page
Tablet Billboard
AI p. W.
Festpreis
3,38 Mio.
67.600 €
Preisliste 2016 vom 04.01.2016
350.000 PIs Mobile Web
Quelle: own data 2014-02
INHALT
Keep right up to date with the latest share prices
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
•
Users receive the latest news on all financial topics such as
financial investments, funds, foreign exchanges and
commodities on the national and international markets.
•
The information on German and international share prices is
carefully prepared and continuously updated, and corresponding
diagrams are displayed.
•
Topical videos about Telebörse, the market and top topics are
displayed in a video zone using innovative mobile technology
and can be viewed on any smartphone.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Medium Rectangle
Mobile Sticky Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
60 €
40 €
60 €
-
80 €
60 €
50 €
80 €
60 €
50 €
ZIELGRUPPE
Top-quality information
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Users are highly interested in financial investments, shares,
funds, etc., as well as new technologies, and actively keep
themselves informed about these topics.
•
The target group consists predominantly of men aged 30 or over
with a good education and a high net monthly household
income.
•
N-TV Telebörse.de benefits from the credibility of the N-TV
brand.
•
N-TV Mobil has its own 30-strong online and mobile editorial
team that produces exclusive articles and commentary.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Medium Rectangle
Mobile Sticky Ad
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
60 €
50 €
80 €
60 €
50 €
Umfeld
ROTATION
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
-
Seite 149
Page
•
Umfeld
ROTATION
60 €
40 €
60 €
40 €
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile themed sponsorship
auf Anfrage
auf Anfrage
auf Anfrage
Seite 250
Page
Preisliste 2016 vom 04.01.2016
INHALT
NATEHELPS - Doing good. Made easy.
Solely through unlock your phone donating free of charge with the
NATEHELPS-App.
With the NATEHELPS-App you can donate for your heart project
without spending your own money. And all of this by displaying nice
advertising on your lock screen. The user decides the donating
project and how often the advertising appears on the smartphone.
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Total
Werbeform
Format
Mobile Interstitial
-
Seite 151
Page
Umfeld
Men and women between 20 and 39 years*
•
Is particularly interested in social commitment*
Have an high standard of education and a high net household
income*
(*publisher information)
ROTATION
80 €
•
•
80 €
Preisliste 2016 vom 04.01.2016
130.000 PIs Mobile Web
Quelle: IVW 2015-11
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
90 (auf Anfrage)
90 (auf Anfrage)
-
70 (auf Anfrage)
70 (auf Anfrage)
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Seite 152
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
15.173.970 PIs App
Quelle: own data 2013-10
INHALT
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Seite 153
Page
Umfeld
ROTATION
40 €
80 €
40 €
80 €
•
„Unnützes Wissen“ (= German for random knowledge) is one
of the most popular sections of the stern-magazine „NEON“ –
its facebook-page alone already has more than 400,000 fans. As
a logical continuation NEON is now publishing an Android App,
which is dedicated entirely to such random – but entertaining facts.
•
The app‘s homepage not only offers the classical „random
knowledge“ with more than 1000 facts, but also the section
„random quizzing“, where users can test their progress in
random knowledge.
•
Users can post their achieved score or their favorite facts on
facebook or twitter.
Preisliste 2016 vom 04.01.2016
INHALT
MED1
MED1 is one of the biggest health portals in the German-speaking
world, with information for both laypeople and experts. Users can
post reports about their experiences in a forum and exchange
information with each other.
Coverage:
- 5.1 mio PIs
- 3.4 mio Visits
WIKIFIT
Germany’s largest fitness community.
Coverage:
500.000 PIs
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
MED1:
Umfeld
MED1’s target group comprises active, health-conscious individuals
with above-average education and high incomes. Their high body and
brand awareness makes them a highly attractive target group for
advertisers.
MED1
WIKIFIT Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 €
80 €
80 €
70 €
80 €
Seite 154
Page
Umfeld
ROTATION
WIKIFIT:
Sporty and educated men/women aged between 14 and 49.
Source: own figures
Preisliste 2016 vom 04.01.2016
80.000 UMU´s App
Quelle: AGOF digital facts 2015-09
21.922.799 PIs App
Quelle: IVW 2015-11
INHALT
NEWS REPUBLIC apps – where users becomes news directors
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
NEWS REPUBLIC always keeps users up-to-date about
everything that’s going on in the world – on all mobile channels.
•
Cooperation with the largest media and news agencies (5,000
journalists and 120,000 news topics daily).
•
Users can build their own channels and get news, photos and
videos about their favourite topics delivered directly to their
mobile devices
•
•
•
TagNav™ allows users to discover other related articles.
•
NEWS REPUBLIC is free and available for iPhone, iPad, Android
phone and tablet as well as Windows Phone.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
The content can be shared and commented on directly by
e-mail, Twitter or Facebook.
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Custom alerts inform users of the latest important news.
•
The NEWS REPUBLIC app reaches an average of 0.1 million
unique mobile users per month.
•
•
60% of the Users are male.
•
NEWS REPUBLIC app users have an above-average level of
education: 40% of them have completed an intermediate
certificate of education and 45% have completed at least a
university of applied sciences entrance qualification as their
highest level of educational attainment.
•
66% of users have an above-average net monthly household
income of €2,000 or more, and 36% of users have an income of
over €3,000 per month.
•
NEWS REPUBLIC app users show above-average interest in
new and rental cars, DIY articles and appliances, and financial
investments, shares, bonds and funds.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
40 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
90 €
100 €
50 €
The users are relatively young: 59% of users are aged between
20 and 39 and 88% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 155
Page
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile sponsored Post
from € 15.000 net + production costs
Seite 256
Page
Preisliste 2016 vom 04.01.2016
INHALT
NEW REPUBLIC is an international news app, in which the user is
his own news editor and only gets the news that is of personal
interest to him.
•
NEWS REPUBLIC keeps the user up-to-date about everything
that is happening in the world at the moment – on all mobile
channels.
•
Users can set up their own channels and download news,
photos and videos on their favourite topics in real time on their
mobile devices.
•
NEWS REPUBLIC cooperates with the major media and news
agencies (5,000 journalists and 120,000 news topics daily) and
the leading blogs.
•
The app is available for both the iPad and Android Tablet
devices.
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
NEWS REPUBLIC
Android Tablet App Homepage
NEWS REPUBLIC iPad
App - Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Umfeld
ROTATION
80 €
60 €
40 €
80 €
60 €
40 €
FESTPREISE PRO WOCHE TABLET
Belegungseinheit
NEWS REPUBLIC Android Tablet App - Total
Seite 357
Page
Tablet Medium Rectangle
AI p. W.
Festpreis
0,45 Mio.
9.000 €
Preisliste 2016 vom 04.01.2016
2.060.000 UMU´s Mobile Web
31.826.120 PIs Mobile Web
Quelle: IVW 2015-11
INHALT
O2 Active mobile – everything you need to know about O2 on one
page
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
•
O2 positions the portal as a customer portal, as well as an entry
point for interested customers with information about tariffs and
mobiles
•
O2 Active allows existing O2 customers quick & easy access to
billing and usage data
•
The portal also provides important, up-to-date information
24-hours a day from the following areas: news, sport, cinema &
TV, etc.
•
The solution in the mobile portal provides O2 Active users with
the suitable format for every mobile device
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
-
Umfeld
ROTATION
60 € (auf Anfrage)
40 € (auf Anfrage)
60 € (auf Anfrage)
60 € (auf Anfrage)
40 € (auf Anfrage)
60 € (auf Anfrage)
ZIELGRUPPE
•
O2 ACTIVE Mobil reaches an average of 1.54 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
51% of O2 ACTIVE Mobil users are male.
•
O2 ACTIVE Mobil users have an average level of education: 32%
of them have completed an intermediate certificate of education
and 35% have completed at least a university of applied
sciences entrance qualification as their highest level of
educational attainment.
•
69% of users have a net monthly household income of €2,000
or more, and 42% of users have an income of over €3,000 per
month.
•
O2 ACTIVE Mobil users show above-average interest in
consumer electronics (TVs, video games, surround sound
systems, etc.) and pay-to-enter lotteries.
The users are younger than average: 53 % of users are aged
between 20 and 39 and 85% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 158
Page
Preisliste 2016 vom 04.01.2016
INHALT
P.M. Quiz – the knowledge quiz to go – bizarre questions and clever
answers
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
How much do clouds weigh? What is the oldest fairytale in the
world? Why don’t babies become hoarse?
•
These are just some examples of the exciting questions that
users will find in six topic areas or using the random generator.
•
•
Topics: science & technology,
•
For each question the user gets three options followed by a
short explanation of the correct answer.
•
•
Knowledge can be expanded and consolidated as well as tested.
history & politics, trends & styles, nature & travel, psychology &
health, culture & society.
To do this, just save your favourite questions under Favourites
and keep referring to them.
Umfeld
P.M. Quiz Apps Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ZIELGRUPPE
ROTATION
40 €
80 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
P.M. Quiz Apps Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
•
P.M. Mobil reaches an average of 0.07 million unique mobile
users per month via the mobile enabled website and apps.
•
Users are divided almost equally between women and men,
with slightly more women: 53% of users are female.
•
43% of the target group are aged between 20 and 39 and 85%
of users are aged 49 or less.
•
P.M. Mobil users have an above-average level of education:
33% of them have completed an intermediate certificate of
education and 39% have completed at least a university of
applied sciences entrance qualification as their highest level of
educational attainment.
•
69% of users have a net monthly household income of €2,000
or more, and 47% of users have an income of over €3,000 per
month.
•
In comparison with the population of Germany as a whole, P.M.
Mobil users show above-average interest in consumer
electronics (TVs, video games, surround sound systems, etc.),
life and pension insurance, and non-alcoholic beverages.
ROTATION
40 €
80 €
40 €
80 €
Source: AGOF mobile facts 2014-II // Universe: average month
Seite 159
Page
Preisliste 2016 vom 04.01.2016
520.000 UMU´s Mobile Web
300.000 UMU´s App
Quelle: AGOF digital facts 2015-09 / AGOF digital facts 2015-08
12.458.842 PIs Mobile Web
50.970.963 PIs App
Quelle: IVW 2015-11
2.200.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile Sticky Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
60 €
50 €
80 €
70 € (auf Anfrage)
60 €
50 €
In addition to familiar target groups for dictionaries – such as
linguists, professors and teachers – PONS.de also reaches
engineers, assistants, managers and civil servants. This offers
advertisers high-quality environments that allow them to address
educators and decision-makers in a targeted manner.
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
60 €
80 €
70 € (auf Anfrage)
60 €
Umfeld
ROTATION
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
60 €
80 €
70 € (auf Anfrage)
60 €
Seite 160
Page
Since November 2012, the online dictionary has also been available
on iOS and Android smartphones and tablets.
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
The free PONS online dictionary (www.pons.de) has been running
since October 2008. Users can access over 12 million words and
phrases in over 13 languages and, if required, hear their
pronunciation. All users can directly contact the PONS dictionary
editorial team using the feedback function – and, if they are
interested, can also contribute to the online dictionary themselves by
adding new terms that have not yet been included on the Open
Dictionary for some of the languages. User forums, a blog and text
translations for 36 languages enable fast online help for all linguistic
questions and create close ties with users. In addition to the
translation functionality, PONS also allows users to check the
spelling of German words.
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INHALT
The free PONS online dictionary (www.pons.de) has been running
since October 2008. Users can access over 12 million words and
phrases in over 13 languages and, if required, hear their
pronunciation. All users can directly contact the PONS dictionary
editorial team using the feedback function – and, if they are
interested, can also contribute to the online dictionary themselves
by adding new terms that have not yet been included on the Open
Dictionary for some of the languages. User forums, a blog and text
translations for 36 languages enable fast online help for all linguistic
questions and create close ties with users. In addition to the
translation functionality, PONS also allows users to check the
spelling of German words.
Since November 2012, the online dictionary has also been available
on iOS and Android smartphones and tablets.
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
Tablet Billboard
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Seite 261
Page
Umfeld
ROTATION
90 €
80 €
60 €
40 €
90 €
80 €
60 €
40 €
Preisliste 2016 vom 04.01.2016
70.000 UMU´s App
Quelle: AGOF digital facts 2015-09
6.753.964 PIs Mobile Web
2.550.907 PIs App
Quelle: IVW 2015-11 / IVW 2015-08
INHALT
The new RTL Inside App is available for iOS and Android devices. It
provides users with exclusive information that is broadcast
simultaneously on various television programmes.
Furthermore, the users can also have the possibility to “check into”
TV programmes and to discuss these with friends around the world
by using the chat function.
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Additional features:
Umfeld
DSDS
News
Sports
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
•
•
•
•
Star News VIP
Supertalent
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
news / push notifications
chat and social media connection
programme planner and reminder function
videos: RTL highlights and top news
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
Umfeld
DSDS
News
Sports
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Star News VIP
Supertalent
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
•
The RTL Inside app reaches 145,000 unique mobile users per
month.
•
•
62% of the app's users are male, 38% are female.
•
RTL Inside users are distributed evenly across the different
educational level groups: 31% have statutory minimum, 26%
have A-levels, and 24% have GCSE.
•
The distribution across the various income brackets is very even,
with an emphasis on medium incomes. 48% of the users earn
between 2,000 and 3,500 Euros a month.
•
RTL Inside users are mainly interested in telecommunications,
non-alcoholic beverages and shoes.
The age structure is comparatively varied: most users (45%) are
between 14 and 29 years old, the group of 40 to 49 year-olds is
the second largest group (24%).
Source: AGOF internet facts 2013-II universe: individual month
Seite 162
Page
Preisliste 2016 vom 04.01.2016
INHALT
RTL Inside iPad App – Exclusive contents and complementary
information about the RTL TV programme
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
DSDS
Homepageomepa
ge
News
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Seite 263
Page
Sports
Starnews VIP
Supertalent
Umfeld
ROTATION
80 €
40 €
80 €
40 €
•
This App gives users exclusive information contemporaneously
with the broadcast of various TV programmes.
•
Users also have the option of checking in to broadcasts and
using the chat function to chat with friends and fans anywhere
in the world.
- Extra features include: news/push notifications
- Chat and social media links
- Programme planner and reminder functions
- Videos: RTL highlights and Top News Preisliste 2016 vom 04.01.2016
410.000 UMU´s Mobile Web
260.000 UMU´s App
Quelle: AGOF digital facts 2015-09
6.475.158 PIs Mobile Web
Quelle: IVW 2015-07
7.190.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
Access the whole world of RTL via your mobile phone.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Content of mobile portal:
Umfeld
Cars
DSDS App
Formula One
Games
Guide
Homepage
Mobile Video
News
Soaps
Sport.de
Tv
VIP.de
Wetter.de
WWM App
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
60 €
40 €
70 €
ROTATION
60 €
40 €
70 €
-
80 €
80 €
70 €
80 €
-
50 €
50 €
•
•
Breaking news from RTL aktuell’s editorial team
•
•
VIP, sports news and live tickers,
•
RTLmobil customers can surf in the internet for free via their
mobile phones.
All details on the RTL TV highlights and soaps, including
“Deutschland sucht den Superstar“ and “Gute Zeiten, schlechte
Zeiten“
Expert advice, and car and weather tips, as well as free browser
games, such as “Wer wird Millionär“
ZIELGRUPPE
•
RTL Mobil reaches an average of 0.98 million unique mobile
users per month via the mobile enabled website and apps.
•
•
51% of RTL Mobil users are female.
•
RTL Mobil users have an average level of education: 33% of
them have completed an intermediate certificate of education
and 41% have completed at least a university of applied
sciences entrance qualification as their highest level of
educational attainment.
•
71% of users have a net monthly household income of €2,000
or more, and 41% of users have an income of over €3,000 per
month.
•
RTL Mobil users show above-average interest in furniture and
home furnishing items, wellness products, and fashion and
cosmetics.
Overall, the users are relatively young: 48% of users are aged
between 20 and 39 and 83% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 164
Page
Preisliste 2016 vom 04.01.2016
34.000 UMU´s App
Quelle: AGOF mobile facts 2014 I
378.934 PIs Mobile Web
1.665.922 PIs App
Quelle: IVW 2015-11
INHALT
Overview of RTV mobile platforms:
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
•
RTV mobile gives users the chance to have a customised TV
guide with them at all times.
•
In addition to the far-reaching mobile portal, the RTV portfolio
also includes iPhone and Android phone apps.
•
The RTV mobile platforms offer a range of useful features such
as:
- The RTV TV guide to call up an overview of the entire, current
TV guide from “Now showing” to “on at 20:15”.
- “Tips of the day” are reviewed by an independent editorial
team.
- The “my RTV” login – supplementary, free function
(customisation of TV channels, genres & tips).
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
-
Umfeld
ROTATION
60 €
40 €
80 €
-
60 €
40 €
80 €
90 € (auf Anfrage)
100 € (auf Anfrage)
ZIELGRUPPE
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
RTV mobile target group
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
90 € (auf Anfrage)
100 € (auf Anfrage)
50 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
70 €
-
90 €
90 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
90 € (auf Anfrage)
100 € (auf Anfrage)
50 €
Seite 165
Page
Umfeld
ROTATION
•
•
•
•
14–29 years: 54%
30–39 years: 20%
40–49 years: 18%
Overall, 50% of users have a net household income of
€2000–4000 per month.*
*Source: TDW 2013-02
Preisliste 2016 vom 04.01.2016
INHALT
RTV.de Tablet Apps, summary
RTV Tablet Apps offer a variety of useful features, such as:
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Tablet Billboard
Tablet Superbanner
-
Seite 266
Page
Umfeld
ROTATION
90 €
40 €
90 €
40 €
•
The RTV TV guide to access the full and current TV programme
from “On TV now” to “On TV at 20.15” in a clearly structured
layout.
•
Recommended viewing “Tip of the day”. Recommendations
from an independent editorial office.
•
The “myRTV” log-in – additional free functions (customisation of
TV station, genres and TV tips). Preisliste 2016 vom 04.01.2016
220.000 UMU´s Mobile Web
4.499.266 PIs Mobile Web
Quelle: IVW 2015-11
870.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
SCHÖNER WOHNEN now through three channels
SCHÖNER WOHNEN magazine has been Europe’s largest home and
lifestyle magazine for over 50 years and is a synonym for living in
style: style-defining, true-to-life, relevant – a guideline for an entire
field. Since the end of 2008, with SCHONER-WOHNEN.de,
SCHOENER WOHNEN has also been the primary digital address for
all those interested in furnishing.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Since the fall of 2013, with its own distinctive journalistic and
aesthetic quality, SCHÖNER WOHNEN also shows the very best
from the world of interior design in its unique journalistic and
aesthetic quality through its mobile channel. The mobile website
interests its users in interior design, decorating and building. The
photo spreads inspire people to fulfil their personal decorating
dreams.
Umfeld
Building
Dekorate
Homepage
News
Photo Gallery
Setting
Specials
-
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
ZIELGRUPPE
•
SCHÖNER WOHNEN Mobile reaches an average of 0.27 million
unique mobile users per month via the mobile enabled website
and apps.
•
•
60% of SCHÖNER WOHNEN Mobile users are female.
•
SCHÖNER WOHNEN Mobile users have a relatively high level
of education: 50% of them have completed an intermediate
certificate of education.
•
71% of users have a net monthly household income of €2,000
or more, and 41% of users have an income of over €3,000 per
month.
•
In comparison with the population of Germany as a whole,
SCHÖNER WOHNEN Mobile users show above-average
interest in furniture and home furnishing items, toys, digital
photography, and fashion and cosmetics.
31% of the target group are aged between 30 and 39 and 81%
of users are aged 50 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 167
Page
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile themed sponsorship
auf Anfrage
auf Anfrage
auf Anfrage
Seite 268
Page
Preisliste 2016 vom 04.01.2016
550.000 UMU´s App
Quelle: own data 2014-07
23.000.000 PIs Mobile Web
Quelle: own data 2014-12
INHALT
SMS VON GESTERN NACHT is an entertainment platform for
teenagers and young adults. Users of the website and mobile apps
can anonymously upload amusing chat messages. These messages
are not publicly visible to begin with. An editorial team publishes a
selection of the submissions, which are then rated and commented
on by users. The top-rated submissions are used as teasers on the
accompanying Facebook page. With 1.3 mill. likes, it is one of the
biggest German fan pages.
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Four paperbacks containing a selection of the funniest messages
have also been published by Rowohlt Verlag, with a combined print
run to date of 800,000 copies.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
Mobile Sticky Ad
-
Umfeld
Link to website: www.smsvongesternnacht.de
ROTATION
60 €
40 €
80 €
60 €
50 €
60 €
40 €
80 €
60 €
50 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
Mobile Sticky Ad
-
Umfeld
60 €
40 €
80 €
60 €
50 €
60 €
40 €
80 €
60 €
50 €
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
Mobile Sticky Ad
-
Seite 169
Page
•
SMS VON GESTERN NACHT achieves an average of 31 mill.
page impressions and 10 mill. visits per month via the mobile
enabled website and apps.
•
Users are divided almost equally between women and men,
with slightly more women: 51% of users are female.
•
22% of the target group are aged between 18 and 24 and 13%
of users are aged between 25 and 34.
ROTATION
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
Umfeld
ROTATION
60 €
40 €
80 €
60 €
50 €
60 €
40 €
80 €
60 €
50 €
Source: own figures, gutenacht Media GmbH
Preisliste 2016 vom 04.01.2016
5.910.000 UMU´s Mobile Web
1.760.000 UMU´s App
Quelle: AGOF mobile facts 2015 I
210.774.448 PIs Mobile Web
309.945.198 PIs App
Quelle: IVW 2015-11
INHALT
SPIEGEL mobile – the latest insights into what’s happening in the
world
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
Mobile Tandem Ad
-
Politics
School
Science
Sports
Travel
ROTATION
60 €
40 €
80 €
50 €
100 €
60 €
40 €
80 €
50 €
100 €
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
-
Politics
School
Science
Sports
Travel
University
Umfeld
60 €
40 €
80 €
50 €
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Medium Rectangle
-
Seite 170
Page
•
The complete SPIEGEL ONLINE mobile offering on your mobile
phone, including innovative mobile technology, such as videos,
Facebook and Twitter posting, RSS feeds, extensive stock
market and weather portal and much more.
•
At http://m.spiegel.de the entire SPIEGEL ONLINE site is
available free of charge to all HTML-enabled mobile phones and
their users – regardless of network provider.
•
SPIEGEL mobile is also available as an iPhone app, Android app
and Windows 7 app.
ZIELGRUPPE
•
SPIEGEL Mobil reaches an average of 7.27 million unique mobile
users per month via the mobile enabled website and apps.
•
•
57% of SPIEGEL Mobil users are male.
•
SPIEGEL Mobil users have an above-average level of education:
55% of them have completed an intermediate certificate of
education.
•
72% of users have a net monthly household income of €2,000
or more, and 45% of users have an income of over €3,000 per
month.
•
SPIEGEL Mobil users show above-average interest in life and
pension insurance and new and rental cars.
ROTATION
60 €
40 €
80 €
50 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
SPIEGEL mobile is available on your mobile phone 24/7 and
delivers constantly updated content: news from all departments,
photo galleries, videos, stock market information etc.
University
Umfeld
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
•
Politics
School
Science
Sports
Travel
University
Umfeld
ROTATION
60 €
40 €
80 €
50 €
60 €
40 €
80 €
50 €
Overall, the users are relatively young: 52% of users are aged
between 20 and 39 and 84% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web & Apps)
Mobile themed sponsorship (Mobile Web & Apps)
auf Anfrage
auf Anfrage
Seite 271
Page
Preisliste 2016 vom 04.01.2016
70.000 UMU´s App
Quelle: AGOF mobile facts 2015 I
1.059.578 PIs App
Quelle: IVW 2015-09
INHALT
With this app, everything revolves around football – literally!
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
ROTATION
40 €
80 €
50 €
40 €
80 €
50 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
It’s fun and easy to navigate through the app by spinning the
football. •
Individual features are arranged in hexagons on the football simply click to zoom in and enlarge.
•
As well as providing detailed coverage, the app offers exciting
editorial content, a live clock and comprehensive real-time stats.
•
The current state of play in all ongoing matches is displayed in
conference mode right on the start screen.
•
All features at a glance:
- Live clock
- Tables
- Stats
- Photo spreads
- Analysis
Umfeld
ZIELGRUPPE
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
ROTATION
40 €
80 €
50 €
40 €
80 €
50 €
Intense usage by users
Seite 172
Page
•
•
The football app benefits from the credibility of the SPIEGEL
ONLINE brand.
•
•
•
Retains attention for a long time due to comprehensive stats
The diverse range of features leads to intense usage.
Users’ interest in football
Preisliste 2016 vom 04.01.2016
1.927.000 PIs Mobile Web
Quelle: own data 2013-10
INHALT
SPORT.de mobile – an overview of the platform
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
SPORT.de mobile provides everything a sports fan on the move
wants to know
•
Live scores for all major competitions
- Football
- Formula 1
- Top sports
- Events
•
•
News, background, galleries, tables and match schedules
Interviews, highlights and videos
ZIELGRUPPE
Umfeld
Homepage
Video
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Seite 173
Page
•
Umfeld
ROTATION
SPORT.de mobile target group
Core target group: men, 20–49 years old, interested in sport, active,
educated*
*Information provided by RTL Interactive (July 2013)
Preisliste 2016 vom 04.01.2016
4.610.000 UMU´s Mobile Web
320.000 UMU´s App
Quelle: AGOF digital facts 2015-09
42.975.433 PIs Mobile Web
58.125.743 PIs App
Quelle: IVW 2015-11
9.260.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
STERN.de mobile – keep up-to-date always
Umfeld
Cars
Digital
GesundhHealth
Homepage
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
-
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
-
60 €
80 €
80 €
70 € (auf
Anfrage)
60 €
80 €
-
50 €
90 €
100 €
50 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
On STERN.de’s mobile platforms users will find a diverse range
of topics in the usual excellent quality. From politics to
economics and sport, culture and entertainment – at STERN.de
all current events are discussed.
•
In addition to the far-reaching mobile web portal, the portfolio of
STERN.de has a diverse range of apps and is therefore available
on all relevant mobile devices: iOS, Android, Windows Phone
and iPad.
•
The STERN.de apps offer your users a range of useful features:
- News Radar: keep up-to-date with the latest news wherever
you are
- Photo & video gallery
- Live scores
- Custom navigation bar
- Push notifications & landscape mode
ZIELGRUPPE
•
STERN.de Mobil reaches an average of 3.51 million unique
mobile users per month via the mobile enabled website and
apps.
•
Users are divided almost equally between women and men,
with slightly more men: 52% of users are male.
•
53% of the target group are aged between 20 and 39 and 82%
of users are aged 49 or less.
•
STERN.de Mobil users have an above-average level of
education: 54% have completed (vocational) A-Levels or a
general university entrance qualification as their highest level of
educational attainment.
•
70% of users have a net monthly household income of €2,000
or more, and 44% of users have an income of over €3,000 per
month.
•
In comparison with the population of Germany as a whole,
STERN.de Mobil users show above-average interest in financial
investments, shares, bonds and funds, and life and pension
insurance. They are also interested in new and rental cars.
Umfeld
Cars
Digital
GesundhHealth
Homepage
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
-
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
Mobile Medium Rectangle
-
60 € (auf Anfrage)
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 €
80 €
70 € (auf
Anfrage)
60 € (auf
Anfrage)
80 €
Seite 174
Page
•
Umfeld
ROTATION
Source: AGOF mobile facts 2015-I // Universe: average month
Preisliste 2016 vom 04.01.2016
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Cars
Digital
GesundhHealth
Homepage
Imagery (iPad
App)
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
-
60 €
40 €
60 €
60 €
40 €
60 €
-
80 €
70 € (auf Anfrage)
Mobile Medium Rectangle
-
60 € (auf Anfrage)
Mobile PreExpandable Ad
(Auto-Expand)*
-
80 €
80 €
70 € (auf
Anfrage)
60 € (auf
Anfrage)
80 €
Seite 275
Page
Umfeld
ROTATION
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web, iPhone & Android App)
Mobile Booklet (Mobile Web, iPhone & Android App)
Mobile Guide (STERN.de) Mobile
Sponsored Post (iPhone & Android App)
auf Anfrage
from € 10.500 net
auf Anfrage
from € 15.000 net + production costs
Seite 376
Page
Preisliste 2016 vom 04.01.2016
INHALT
STERN News – The new iPad App
STERN News was launched by stern in early April: it is stern’s first
news App for the iPad. Stern News presents content selected from
STERN.de articles in a clearly organised layout optimised for the
Apple iPad. Stern News concentrates on the essentials – clearly
presented, simple to use, visually opulent.
STERN News presents selected articles about today’s affairs in the
“Top News” section. Other sections: favourite “Pictures of the
day”, top videos. A news ticker provides fast access to a live news
summary. The App is free of charge and can be downloaded from
the App store.
Unlike the pay-for-content STERN eMagazine, the opulent weekly
magazine for lean-back enjoyment (also available in an iPad version),
STERN News delivers to its readers an ongoing and up-to-the-minute
source of key news, pictures and videos. It is the perfect
lean-forward App, keeping you reliably updated with high quality
journalism.
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Imagery (iPad App)
Top News (iPad App)
Top Videos (iPad App)
Werbeform
Format
Tablet Billboard
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Pre Roll 20 Sec.
Tablet Pre Roll 30 sec.
Tablet Superbanner
-
Umfeld
ROTATION
90 €
80 €
60 €
40 €
90 €
80 €
60 €
90 €
100 €
40 €
FESTPREISE PRO WOCHE TABLET
Belegungseinheit
STERN.de iPad App - Total
Seite 477
Page
Tablet Medium Rectangle
AI p. W.
Festpreis
0,37 Mio.
11.100 €
Preisliste 2016 vom 04.01.2016
INHALT
TRIPWOLF Apps - the mobile travelling companion
Global Social Travel Guide & Travel Community
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
90 €
90 €
-
70 €
70 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Full Page Flex Ad = Filmstrip
(Auto-Expand)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
70 €
-
90 €
90 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
50 €
50 €
Seite 178
Page
Umfeld
ROTATION
•
High-quality travel content in cooperation with renowned
travel-guide publishers
•
•
User-generated content, ratings, tips and travel blogs
Numerous innovative features such as
- augmented-reality viewer for identifying top sights in the
immediate vicinity
- Trip planner to save hotels, restaurants and bars to a personal
list using drag-and-drop
- Sorting and filtering of sights and attractions according to
popularity, distance and type
- Offline maps
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Booklet (iPhone & Android App)
Sponsored Post (iPhone & Android App)
auf Anfrage
from € 15.000 net + production costs
Seite 279
Page
Preisliste 2016 vom 04.01.2016
INHALT
TRIPWOLF Apps - the mobile travelling companion
Global Social Travel Guide & Travel Community
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
TRIPWOLF Android
Tablet App Homepage
TRIPWOLF iPad App
Homepage
Werbeform
Format
Tablet Billboard
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Seite 380
Page
Umfeld
ROTATION
90 €
80 €
60 € (nur iPad App)
40 € (nur iPad App)
90 €
80 €
60 € (nur iPad App)
40 € (nur iPad App)
•
High-quality travel content in cooperation with renowned
travel-guide publishers
•
•
User-generated content, ratings, tips and travel blogs
Numerous innovative features such as
- augmented-reality viewer for identifying top sights in the
immediate vicinity
- Trip planner to save hotels, restaurants and bars to a personal
list using drag-and-drop
- Sorting and filtering of sights and attractions according to
popularity, distance and type
- Offline maps
Preisliste 2016 vom 04.01.2016
34.435 UMU´s Mobile Web
387.294 PIs Mobile Web
Quelle: own data 2014-12
INHALT
TVTV – TV schedule and guide
The new TVTV mobile website lets you check what’s on TV, no
matter where you are – it’s quick, straightforward and free!
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Umfeld
ROTATION
•
The complete schedule: overview of over 130 free and pay TV
channels
•
Comprehensive preview: find out today what’s on in three
weeks’ time
•
Smart navigation: switch between now, 8.15 p.m. and 10 p.m.
with just a tap
•
Broadcast details: discover the trailer, description, cast and lots
more
•
Individual favourites: import your own channel list from tvtv.de in
seconds
•
The day’s highlights: get tips on films and TV series from the
editorial team
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
60 €
60 €
40 €
60 €
-
70 €
70 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
ZIELGRUPPE
-
50 €
50 €
The typical TVTV user is:
•
•
•
•
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
-
Umfeld
ROTATION
40 €
40 €
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
-
Seite 181
Page
Umfeld
ROTATION
40 €
40 €
Aged between 30 and 39
Single
31% of users have a personal net income of €2,000+
Source: own figures
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Male (63%)
Preisliste 2016 vom 04.01.2016
2.320.000 UMU´s Mobile Web
24.316.818 PIs Mobile Web
Quelle: IVW 2015-11
4.030.000 Digitale Reichweite
Quelle: AGOF digital facts 2015-09
INHALT
URBIA.de mobile – everything new and prospective parents need
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Baby
Desire to have
children
Family
Fashion
Freetime and
vacation
Health
Homepage
Infant
Justice and
finance
Love and
partnership
Pregmancy
Puberty
Schoolchild
-
•
URBIA.de is the largest website in Germany for prospective
parents, pregnant couples and parents.
•
URBIA.de mobile provides valuable information about all
important family topics: help with pregnancy problems, expert
tips on nutrition, childbirth, the first few months with your baby,
health, money, child-raising issues etc.
•
In the largest family community in Germany with 47 forum
headings, you will get answers to all burning questions about
parenting from other mothers and fathers in the fastest possible
time.
•
URBIA Mobile provides customised information through
dedicated apps. The ovulation app offers users information
about pregnancy planning, while the pregnancy app offers them
information about their pregnancy.
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile Medium Rectangle
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile PreRoll max 30 sec.
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
80 €
70 €
60 €
80 €
80 €
70 €
60 €
80 €
-
50 €
100 €
90 €
100 €
50 €
100 €
ZIELGRUPPE
•
URBIA.de Mobil reaches an average of 2.14 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
70% of URBIA.de Mobil users are female.
•
URBIA.de Mobil users have a high level of education: 35% of
them have completed an intermediate certificate of education
and 46% have completed at least a university of applied
sciences entrance qualification.
•
67% of users have a net monthly household income of €2,000
or more, and 38% of users have an income of over €3,000 per
month.
•
In comparison with the population of Germany as a whole,
URBIA.de Mobil users show above-average interest in women’s
fashion and cosmetics, toys, health, life and pension insurance,
baby articles and wellness products.
Overall, the users are very young: 64% of users are aged
between 20 and 39 and 90% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 182
Page
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile Booklet Connect Ad
Mobile themed sponsorship
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
Seite 283
Page
Preisliste 2016 vom 04.01.2016
49.255.186 PIs Mobile Web
Quelle: IVW 2015-11
INHALT
VICE: The youth and lifestyle magazine from the USA
AdVICE: Central portal for a growing family of global and digital
channels
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
80 €
70 €
80 €
80 €
70 €
80 €
-
100 €
100 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
80 €
60 €
40 €
60 €
-
70 €
80 €
70 €
80 €
-
100 €
100 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
80 €
60 €
40 €
60 €
-
70 €
80 €
70 €
80 €
-
100 €
100 €
Seite 184
Page
Umfeld
ROTATION
•
•
•
•
Youth and lifestyle magazine
•
•
Digital destination for opinion content
News, music, videos, fashion, photos
Cutting-edge youth culture
Also covers controversial topics such as sex, drugs and violence;
VICE continues to focus on social issues or political conflicts that
transcend borders
Mobile website, Android app, iPhone app
Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile themed sponsorship
auf Anfrage
auf Anfrage
Seite 285
Page
Preisliste 2016 vom 04.01.2016
980.000 UMU´s Mobile Web
35.010.572 PIs Mobile Web
Quelle: IVW 2015-11
2.540.000 Digitale Reichweite
Quelle: AGOF digital facts -12
INHALT
VODAFONE LIVE! – all news combined on one mobile site
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Cars
Chat + Flirt
Guidebook
Homepage
Homepage
Business Portal
IT + Handy
Lifestyle
Mobile TV
Music + Fun
My Portal
News + Info
Services
Special
Sports
Travel
-
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
-
Umfeld
60 €
40 €
60 €
ROTATION
60 €
40 €
60 €
-
80 €
70 €
80 €
70 €
•
VODAFONE LIVE! mobile combines all mobile phone functions
with high quality content
•
VODAFONE LIVE! mobile is the convergent mobile site for
Vodafone.de and Vodafonelive.de
•
As a general interest portfolio, VODAFONE LIVE! mobile
displays all facets from content offering to economic news, such
as
- Sport
- Lifestyle
- Music news
- IT+ mobile phone
•
Integration of its own community including chat, a dating portal
and photo community
ZIELGRUPPE
•
VODAFONE LIVE! reaches an average of 1.32 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
50% of VODAFONE LIVE! users are male and female.
•
Overall, VODAFONE LIVE! mobile users are relatively
well-educated: 34% of them have completed an intermediate
certificate of education and 39% have completed at least a
university of applied sciences entrance qualification.
•
67% of users have a net monthly household income of €2,000
or more, and 38% of users have an income of over €3,000 per
month.
•
In comparison with the population of Germany as a whole,
VODAFONE LIVE! users show above-average interest in
consumer electronics (TVs, video games, surround sound
systems, etc.), gambling and pay-to-enter lotteries, and mobile
phones and smartphones.
31% of the target group are aged between 14 and 29 and 47%
of users are aged 40 or older.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 186
Page
Preisliste 2016 vom 04.01.2016
40.000 UMU´s App
Quelle: AGOF mobile facts 2014 III
INHALT
VOX Inside - exclusive content and supplementary information on
VOX programmes
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Seite 187
Page
Umfeld
ROTATION
40 €
80 €
40 €
80 €
•
•
•
The VOX Inside app brings television even closer
•
The app can be used to exchange views and to take part in
surveys and quizzes
•
Other features are:
- the check-in function – users can check in to the broadcast and
use various channels to communicate to others what they are
watching;
- the reminder function, which draws attention to broadcasts or
videos using push messages;
- the chat and an expanding community;
- videos dealing with highlights and news;
- programme planner
Available for iOS and for Android
Parallel to TV broadcasts, users get exclusive content on their
favourite programmes
Preisliste 2016 vom 04.01.2016
INHALT
VOX Inside Tablet Apps - exclusive content and supplementary
information on VOX programmes
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Seite 288
Page
Umfeld
ROTATION
80 €
40 €
80 €
40 €
•
•
•
The VOX Inside app brings television even closer
•
The app can be used to exchange views and to take part in
surveys and quizzes
•
Other features are:
- the check-in function – users can check in to the broadcast and
use various channels to communicate to others what they are
watching;
- the reminder function, which draws attention to broadcasts or
videos using push messages;
- the chat and an expanding community;
- videos dealing with highlights and news;
- programme planner
Available for iOS and for Android
Parallel to TV broadcasts, users get exclusive content on their
favourite programmes
Preisliste 2016 vom 04.01.2016
242.000 PIs Mobile Web
Quelle: own data 2013-10
INHALT
VOX mobile – the VOX TV guide and extra info on the move
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
•
The diverse VOX TV guide is now available at all times, even
when you’re on the move
•
The VOX mobile portal extends the popular TV format to the
mobile internet
•
Background information such as the VOX cookery format incl.
recipe database, info about travel destinations & the latest car
news
•
In addition to news & weather, the platform is characterised by
various interactive features such as quizzes and votes on the
latest VOX topics.
Umfeld
Cooking
Women
X Factor
ZIELGRUPPE
Werbeform
Format
Umfeld
ROTATION
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Full Page Flex Ad = Filmstrip
(Expand auf User-Action)
Mobile Interstitial
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
70 €
60 €
40 €
70 €
•
VOX NOW Mobil reaches an average of 0.03 million unique
mobile users per month via the mobile enabled website and
apps.
-
80 €
80 €
80 €
80 €
•
•
61% of VOX NOW Mobil users are female.
-
50 €
50 €
•
VOX NOW Mobil users have a relatively high level of education:
34% of them have completed an intermediate certificate of
education and 38% have completed at least a university of
applied sciences entrance qualification as their highest level of
educational attainment.
•
70% of users have a net monthly household income of €2,000
or more, and 45% of users have an income of over €3,000 per
month.
•
VOX NOW Mobil users show above-average interest in
combined television, telephone and Internet packages from a
single provider, digital photography, and wellness products.
The users are younger than average: 48% of users are aged
between 20 and 39 and 83% of users are aged 49 or less.
Source: AGOF mobile facts 2014-II // Universe: average month
Seite 189
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Preisliste 2016 vom 04.01.2016
60.000 UMU´s App
Quelle: AGOF digital facts 2015-09
6.440.365 PIs App
Quelle: IVW 2015-11
INHALT
Playfully learning – it's great fun.
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
•
"WER WIRD REICH?" (WHO’LL GET RICH) is a classical
multiple-choice quiz game for Android devices.
•
There are four possible answers per question and a total of three
lifelines.
•
The game is over if you get one answer wrong, but we’ll give
you the correct answer – so there are plenty of opportunities to
learn something new.
•
With more than 2000 questions, test and improve your
knowledge on film & music, geography, maths, animals &
nature, countries and flags, travel and IT.
•
Users can enter the scores they achieve in the high-score list
and share this friends.
•
It is also possible to interact with the developers within the
community – existing questions can be improved and new ones
submitted.
ROTATION
40 €
80 €
40 €
80 €
ZIELGRUPPE
•
The WER WIRD REICH app reaches an average of 0.10 million
unique mobile users per month.
•
•
62% of WER WIRD REICH app users are male.
•
WER WIRD REICH app users have a relatively high level of
education: 43% of them have completed an intermediate
certificate of education and 31% have completed at least a
university of applied sciences entrance qualification as their
highest level of educational attainment.
•
63% of users have a net monthly household income of €2,000
or more, and 36% of users have an income of over €3,000 per
month.
•
WER WIRD REICH app users show above-average interest in
new and used cars, sports articles and equipment, and
consumer electronics (TVs, video games, surround sound
systems, etc.).
The users are younger than average: 47% of users are aged
between 14 and 29 and 90% of users are aged 49 or less.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 190
Page
Preisliste 2016 vom 04.01.2016
INHALT
Playfully learning – it's great fun.
•
"WER WIRD REICH?" (WHO’LL GET RICH) is a classical
multiple-choice quiz game for Android devices.
•
There are four possible answers per question and a total of three
lifelines.
•
The game is over if you get one answer wrong, but we’ll give
you the correct answer – so there are plenty of opportunities to
learn something new.
•
With more than 2000 questions, test and improve your
knowledge on film & music, geography, maths, animals &
nature, countries and flags, travel and IT.
•
Users can enter the scores they achieve in the high-score list
and share this friends.
•
It is also possible to interact with the developers within the
community – existing questions can be improved and new ones
submitted.
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
WER WIRD REICH?
Android Tablet App Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Umfeld
ROTATION
80 €
40 €
80 €
40 €
FESTPREISE PRO WOCHE TABLET
Belegungseinheit
WER WIRD REICH? Android Tablet App
Seite 291
Page
Tablet Superbanner
AI p. W.
Festpreis
0,64 Mio.
15.940 €
Preisliste 2016 vom 04.01.2016
30.000 UMU´s Mobile Web
80.000 UMU´s App
Quelle: AGOF digital facts 2015-09 / AGOF mobile facts 2015 I
109.169 PIs Mobile Web
981.363 PIs App
Quelle: IVW 2015-11
INHALT
Precisely localised weather information for smartphones and iPad
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
60 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Werbeform
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
60 €
40 €
80 €
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Format
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
Optimised search function and worldwide weather information
•
•
Bioweather and pollen count
An overview of the whole day’s weather at a click
Seven-day forecast
Numerous innovative features
Animated weather videos for Germany, e.g. wind forecast
International satellite videos Precisely localised weather forecast via GPS
Manage personal favourites
Topic-based weather, e.g. skiing weather, football weather or
golf weather
WETTER-DEUTSCHLAND.com and WETTER.at for Android
phones, iPhone and iPad as well as mobile sites
ZIELGRUPPE
Weather targeting to precisely tailor campaigns to target groups!
Umfeld
Werbeform
•
•
•
•
•
•
•
•
•
60 €
40 €
80 €
•
With the wetter-deutschland and wetter.at apps, you reach a
broad and heterogeneous target group in Germany and Austria.
•
In ski regions, the depth of snow on mountains and in valleys is
displayed.
•
Exactly tailored to users’ locations thanks to GPS targeting
localisation
•
Weather targeting to adapt campaigns to the weather (e.g. ads
display at 20° C or above)
•
The apps and mobile sites are extremely user-friendly and
intuitive to operate.
•
The app is already one of Austria’s most successful weather
apps.*
*Own figures: WETTER-DEUTSCHLAND.com/WETTER.at
Seite 192
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Preisliste 2016 vom 04.01.2016
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile themed sponsorship
auf Anfrage
auf Anfrage
Seite 293
Page
Preisliste 2016 vom 04.01.2016
INHALT
Precisely localised weather information for iPad
•
•
•
•
BELEGUNGSEINHEITEN UND PREISE TABLET
Alle Preise sind als TKP angegeben.
Umfeld
Homepage iPad App
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Superbanner
-
Seite 394
Page
Umfeld
ROTATION
80 €
40 €
80 €
40 €
Optimised search function and worldwide weather information
An overview of the whole day’s weather at a click
Seven-day forecast
Numerous innovative features
Preisliste 2016 vom 04.01.2016
260.000 UMU´s App
Quelle: AGOF digital facts 2015-09
4.336.788 PIs App
Quelle: IVW 2015-11
INHALT
WETTER.de mobile – precise weather info for the smartphone
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Alle Preise sind als TKP angegeben.
Umfeld
•
•
Optimised search function and worldwide weather info
•
A range of high quality weather videos from the RTL magazines
and news
•
Numerous innovative features:
- Precise weather forecasts using GPS
- Management of personalised favourites in the weather cockpit
- Weather outlook with 6-day forecast
- Favourite locations can be saved in the weather cockpit
- Bio weather: pollen, biorhythms, ozone pollution, UV radiation
- Animated rainfall radar and location-based weather forecasts
using GPS
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
-
Umfeld
ROTATION
40 €
40 €
Mobile added value: weather info at any time at the touch of a
button
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Alle Preise sind als TKP angegeben.
ZIELGRUPPE
Umfeld
Homepage
Werbeform
Format
Mobile Content Ad 4:1/6:1
-
Umfeld
ROTATION
40 €
40 €
•
WETTER.de Mobil reaches 990 thousand unique mobile users
per month.
•
48 % of the users of WETTER.de Mobil, are male, 52 % are
therefore female.
•
WETTER.de Mobil users tend to be young: 34.8 % are aged
between 14 and 29.
•
The users are relatively well educated: 25 % have a secondary
school leaving certificate, and 27.6 % a general university
entrance qualification (A-levels).
•
The net household income distribution is relatively even: in the
largest group, accounting for 16.4 %, the users have an income
of Euro 3,000 to 3,500.
•
The users are mainly interested in consumer electronics, travel,
as well as large household appliances (e.g. fridges, washing
machines, ovens).
Source: AGOF internet facts 2013-II universe: individual month
Seite 195
Page
Rate card 2016 04.01.2016
THEMATIC ROTATIONS
Auto
Beauty
Entertainment
Family
Finance
Food
Frauen
ImageAd
Kunst, Kultur und Medien
Lifestyle
Low Fare
Low Fare Frauen
Low Fare Männer
Männer
Mode
Nachhaltigkeit
Nachrichten
PrimeSite
PrimeSite Frauen
PrimeSite Männer
Reise
Sport & Gesundheit
Technologie
Top-Entscheider
Vodafone/Arcor MediaNetwork!
Wirtschaft
Wohnen & Einrichten
Advertising form
Price
AdBundle* (Super Banner + Skyscraper + Medium Rectangle)
BanderoleAd
Billboard
Expandable Billboard
Expandable HalfPageAd
Expandable Medium Rectangle
Expandable Skyscraper
Expandable Super Banner
Expandable Wallpaper
FloorAd
HalfpageAd
Layer
Medium Rectangle
Post Roll Video Ad - 15 Sek.
Post Roll Video Ad - 20 Sek.
Pre Roll Video Ad - 20 Sek.
Pre Roll Video Ad - 30 Sek.
SidebarAd
Skyscraper
Super Banner
Tandem Ad (Flash-Layer + Medium Rectangle)
Tandem Ad (Flash-Layer + Skyscraper)
Tandem Ad (Flash-Layer + Super Banner)
Tandem Ad (Flash-Layer + Billboard)
Tandem Ad (Super Banner + Skyscraper)
Wallpaper
30 €
70 €
80 €
100 €
90 €
70 €
50 €
50 €
90 €
90 €
70 €
70 €
50 €
45 €
55 €
80 €
90 €
70 €
30 €
30 €
95 €
85 €
85 €
110 €
45 €
70 €
G+J EMS-ROTATIONS
Advertising form
AdBundle* (Super Banner + Skyscraper + Medium Rectangle)
BanderoleAd
Billboard
Expandable Billboard
Expandable HalfPageAd
Expandable Medium Rectangle
Expandable Skyscraper
Expandable Super Banner
Expandable Wallpaper
FloorAd
HalfpageAd
Layer
Medium Rectangle
Post Roll Video Ad - 15 Sek.
Post Roll Video Ad - 20 Sek.
Pre Roll Video Ad - 20 Sek.
Pre Roll Video Ad - 30 Sek.
SidebarAd
Skyscraper
Super Banner
Tandem Ad (Flash-Layer + Medium Rectangle)
Tandem Ad (Flash-Layer + Skyscraper)
Tandem Ad (Flash-Layer + Super Banner)
Tandem Ad (Flash-Layer + Billboard)
Tandem Ad (Super Banner + Skyscraper)
Wallpaper
Page 196
Page
Price
15 €
35 €
40 €
50 €
45 €
35 €
25 €
25 €
45 €
45 €
35 €
35 €
25 €
35 €
45 €
70 €
80 €
35 €
15 €
15 €
50 €
45 €
45 €
55 €
20 €
35 €
Rate card 2016 04.01.2016
VODAFONE/ARCOR MEDIANETWORK
Advertising form
BanderoleAd
Billboard
Expandable Billboard
Expandable Medium Rectangle
Expandable Skyscraper
Expandable Super Banner
Expandable Wallpaper
Layer
Medium Rectangle
PopUp/PopUnder
SidebarAd
Skyscraper
Super Banner
Tandem Ad (Flash-Layer + Medium Rectangle)
Tandem Ad (Flash-Layer + Skyscraper)
Tandem Ad (Flash-Layer + Super Banner)
Tandem Ad (Flash-Layer + Billboard)
Tandem Ad (Super Banner + Skyscraper)
Wallpaper
Page 297
Page
Price
35 €
40 €
50 €
35 €
25 €
25 €
45 €
35 €
25 €
on request
35 €
15 €
15 €
50 €
45 €
45 €
55 €
20 €
35 €
CONTACT
International
Irene Vollmer
International Sales
Tel: +49 (0) 40 / 37 03 – 29 51
Fax: +49 (0) 40 / 37 03 –17 29 51
[email protected]
G+J Electronic Media Sales GmbH
Postal Adress:
Brieffach 10
20444 Hamburg
www.gujmedia.com
Page 98
Visitor:
Am Baumwall 11
20459 Hamburg