RATE CARD "2016"
Transcription
RATE CARD "2016"
RATE CARD "2016" 04.01.2016 Preisliste 2016 vom 04.01.2016 510.000 UMU´s Mobile Web 20.000 UMU´s App Quelle: AGOF digital facts 2015-09 / AGOF mobile facts 2015 I 2.820.494 PIs Mobile Web 3.215.628 PIs App Quelle: IVW 2015-11 1.020.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Always have a football in your pocket - whether you are using 11FREUNDE.de's mobile website, or the Android or iPhone app. 11FREUNDE.de users can retrieve up-to-date news, scores and tables, as well as all the website content in the familiar 11FREUNDE quality - wherever they are. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 80 € (auf Anfrage) 60 € 40 € 60 € ROTATION 80 € (auf Anfrage) 60 € 40 € 50 € - 80 € 80 € 80 € 80 € - 50 € 50 € The latest editions of the magazine can also be downloaded via the 11FREUNDE.de iPad and iPhone app. And of course holders of an 11FREUNDE season ticket, i.e. the print subscribers, also have free access to the editions. Excellent visuals and ease of use are at the focus of the digital display of the magazine content. ZIELGRUPPE • 11FREUNDE.de Mobil reaches an average of 0.50 million unique mobile users per month via the mobile enabled website and apps. • • 80% of 11FREUNDE.de Mobil users are male. • 11FREUNDE.de Mobil users have an above-average level of education: 64% have at least vocational A-Levels. • 69% of users have a net monthly household income of €2,000 or more, and 46% of users have an income of over €3,000 per month. • 11FREUNDE.de Mobil users show above-average interest in sports articles and equipment and use the Internet to place (sports) bets. Overall, the users are very young: 50% of users are aged between 20 and 29 and 91% of users are aged 49 or less. AGOF mobile facts 2015-I // Universe: average month BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile PreExpandable Ad (Auto-Expand)* - 80 € (auf Anfrage) 60 € 40 € 60 € 80 € (auf Anfrage) 60 € 40 € 60 € - 80 € 80 € 80 € 80 € Seite 11 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis mBooklet (iPhone App) auf Anfrage Seite 22 Page Preisliste 2016 vom 04.01.2016 INHALT AdVICE – the perfect way to reach Gen Y! The sites in the AdVICE mobile portfolio are targeted at millennials, a young and influential audience aged 18 to 34. The following mobile sites can be booked with G+J EMS: 16BARS.de: The rap and entertainment blog • • • • • BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. HEALDTH HIPHOPHOLIC IGNANT JUICE KLEKT KLONBLOG LANGWEILEDIC H.NET MOTHERBOARD NOISEY NOTES OF BERLIN RAP RINGROCKER SCHLECKYSILBE RSTEIN SNEAKERS SPEX SPIT-TV TESTSPIEL TRNDMUSIK URBANSHIT WE MAKE THE CAKE Umfeld Events Unique and authentic reports on national and international Mobile Website, 1 Mio PIs • AMY&PINK tells you everything you need to know about the world out there – updated every day!” • • Blog from Berlin by Marcel Winatschek • Mobile Website Spirited posts about fashion, lifestyle, culture, music, shopping and sex ART SCHLOOL VETS: Multidisciplinary agency with its own blog Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 100 € 100 € ROTATION BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Latest news on albums, artists and labels AMY&PINK: The things in the world that really matter – updated daily! Umfeld 16BARS AMY & PINK ARTSCHOOLVET S BERLIN FOOD STORIES CRACK A JACK EGO FM Rap music Umfeld • ART SCHLOOL VETS: multidisciplinary agency, platform for design, street culture and trends • • • • Community character Combines the topics of art, design, fashion, lifestyle and music Blog-style news Mobile website: 140,000 PIs BERLIN FOOD STORIES: A site about Berlin’s best restaurants • • • • • Always looking for new restaurants Publishes restaurant reviews Also has an Instagram account with corresponding images Site is in English Mobile Website: 10,000 PIs CRACKAJACK: Blog about art and design, music and more EGO FM Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € • • Diverse topics and areas of interest - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € • • A unique blog, one of the three most successful in Germany - 100 € 100 € Art and design, music, films, games, science and technology, power and money, culture, reviews Mobile Website, 300,000 PIs THE CREATORS PROJECT: Global network dedicated to creativity, art and technology • Presents the work of international artists and innovators, e.g. Karen O, Daft Punk, Spike Jonze, M83, Benh Zeitlin, Animal Collective, The xx, Chris Milk, Florence and the Machine ... • • • Launched in 2009, with Intel as founding partner News, videos, global events and artworks Mobile website with 140,000 PIs EGOFM: The online radio Seite 13 Page • • Online radio station: “Radio, but done differently” Lots of information about music Event tips for southern Germany Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld EGO FM Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 100 € 100 € Seite 24 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 4.979.843 PIs App Quelle: IVW 2015-11 INHALT APPY GAMER is an international news app for the world of gaming, in which the user is his own news editor and only gets the news that is of personal interest to him. BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Format Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - 40 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 90 € 100 € 50 € Umfeld • Users can set up their own channels and download news, photos and videos on their favourite gaming topics in real time on their mobile devices. • The articles come from more than 25 of the leading games news sources. • The app is available for both the iPhone and Android devices. ROTATION ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE ANDROID APP Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - Umfeld 40 € 60 € ROTATION 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 90 € 100 € 50 € • Every month, the apps of APPY GAMER reach approximately 16,000 mobile users and have a coverage of 2 million page impressions. • • 85% of its users are under 35 years of age. 89% are male. Source: own data Seite 15 Page APPY GAMER integrates and organizes hundreds of articles from the field in a clever user interface. Werbeform Alle Preise sind als TKP angegeben. • Preisliste 2016 vom 04.01.2016 INHALT APPY GAMER tablets – Personalised gaming news – everywhere and any time! BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld APPY GAMER Android Tablet App - Homepage APPY GAMER ipad App - Homepage Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Seite 26 Page Umfeld ROTATION 80 € 60 € 40 € 80 € 60 € 40 € • APPY GAMER offers all the games news you need to keep up to speed – on all mobile channels. • Users can put together their own channels and receive news, photos and videos about their favourite themes directly on their mobile device. • News from a variety of sources such as Airgamer, Gbase, Layfront etc. • TagNav™ technology enables users to explore more thematically-related articles. • Alerts provide information about key news: totally up-to-the-minute and individualised. • The contents can be shared and commented directly via e-mail, Twitter and/or Facebook. Preisliste 2016 vom 04.01.2016 5.739.818 UMU´s App Quelle: IVW 2014-10 4.697.909 PIs App Quelle: IVW 2015-11 INHALT APPY GEEK - Personalised tech news at your fingertips BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. APPY GEEK brings users all the leading news about technology and gadgets – on all mobile channels • Users can build their own channels and get news, photos and videos about their favourite topics delivered directly to their mobile devices • News sources include GIGA, Engadget, PC-Welt, Gamestar and more • • • TagNav™ allows users to discover other related articles. • APPY GEEK is free and available for iPhone, iPad, Android phone and tablet as well as Windows Phone Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 40 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Umfeld ROTATION BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 40 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Seite 17 Page • Umfeld ROTATION Custom alerts inform users of the latest important news. Content can be shared and commented on directly by e-mail, Twitter or Facebook. ZIELGRUPPE • Every month, the apps of APPY GEEK reach approximately 15,000 mobile users and have a coverage of over 3 million page impressions. • • Approximately 50% of its users are under 35 years of age. 87% are male. Source: Own data Preisliste 2016 vom 04.01.2016 INHALT APPY GEEK Tablet Apps – Personalised tech news everywhere and any time! BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld APPY GEEK Android Tablet App - Homepage APPY GEEK iPad App Homepage Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Seite 28 Page Umfeld ROTATION 80 € 60 € 40 € 80 € 60 € 40 € • APPY GEEK keeps you informed always and immediately about everything happening in the technology and gadgets sectors – on all mobile channels • Users can put together their own channels and receive news, photos, and videos about their favourite themes directly on their mobile device. • News is sourced e.g. from GIGA, Engadget, PC-Welt, Gamestar and the like. • TagNav™ technology enables users to explore more thematically-related articles. • Alerts provide information about key news: totally up-to-date and individualised. • Contents can be shared and commented directly via e-mail, Twitter or Facebook. • APPY GEEK is available free for iPad and Android Tablets. Preisliste 2016 vom 04.01.2016 4.600.000 PIs Mobile Web Quelle: own data 2013-10 1.440.000 Digitale Reichweite Quelle: AGOF digital facts 2015-07 INHALT The ARCOR Mobil portal is the convergent realization of the ARCOR.de online portal, into which the familiar arcor look and feel is consistently projected. Visitors will find comprehensive information about day-to-day events in editorial environments that are updated minute by minute. arcor.de mobil reports on politics, business and sport, provides the latest gossip from the celebrity world, indicates where the most beautiful, idyllic beaches in the world are found, and supplies information about the newest technology trends. Any time, any place. Besides, arcor.de mobil users can access their mailboxes and communicate by email. Photos they have taken can thus be attached and sent as emails, and they can access their personal address books at any time. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Digital E-Mail Entertainment Guide Homepage Logout Operator PC + Technics Sports Topical Travel - Umfeld ZIELGRUPPE Werbeform Format ROTATION Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 70 € 60 € • • • 72% of users are male. • • Users have a high average household net income. 67% are between 20 and 49 years of age. They are well-educated (60% advanced technical college entrance qualification or better). They have above-average interest in computer software and hardware, Internet connections, and for-pay music and film downloads from the Internet. Source: Own figures Seite 19 Page Preisliste 2016 vom 04.01.2016 80.000 UMU´s App Quelle: AGOF digital facts 2015-09 3.285.424 PIs App Quelle: IVW 2015-11 INHALT BERLIN – TAG & NACHT – all info about the show and great extra features in a single app BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • The entire world of the series Berlin – Tag & Nacht for smartphones – available as an iOS and Android app. • Contains all episodes, exclusive content, background info, video clips etc. as a supplement to the daily TV show. • Allows users to chat with friends about the current programme on mobile devices. • High interactivity thanks to innovative features such as - Live chat function - Competitions and prizes for particularly active users - Reviews Umfeld Homepage Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 50 € 100 € Downloads: • • Downloads for iPhone app: 336,000 Downloads for Android app: 261,000 Source: RTL 2 data, October 2013 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. ZIELGRUPPE Umfeld Homepage Umfeld • The BERLIN TAG & NACHT app reaches an average of 0.08 million unique mobile users per month. • • 60% of BERLIN TAG & NACHT app users are male. 80 € 70 € 60 € 80 € • BERLIN TAG & NACHT app users have an average level of education: 39% of them have completed an intermediate certificate of education and 20% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. 50 € 100 € • 68% of users have a net monthly household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • BERLIN TAG & NACHT app users show above-average interest in mobile phone plans and contracts, navigation systems, and gambling and pay-to-enter lotteries. Werbeform Format ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € - 50 € 100 € Overall, the users are relatively young: 33% of users are aged between 20 and 39 and 67% of users are aged 49 or less. Source: AGOF mobile facts 2014-II // Universe: average month Seite 110 Page Preisliste 2016 vom 04.01.2016 INHALT BLAMIEREN ODER KASSIEREN - the cult quiz as app The popular quiz from the TV-Shows "TV total" and "Schlag den Raab" is now available as free game in the App-Stores from Apple and Google. The Game allows the user to play against his friends or randomly selected opponents. The highlight: who first presses the buzzer and wins can collect and exchange the gained thalers for great items and useful features. ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Men and women between 20 and 39 years* • Is particularly interested in consumer electronics, technology and economy* Umfeld Total Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 40 € 80 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Total Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Seite 111 Page • • Umfeld ROTATION 40 € 80 € 40 € 80 € Have an high standard of education and a high net household income* (*publisher information) Preisliste 2016 vom 04.01.2016 70.000 UMU´s Mobile Web 1.328.606 PIs Mobile Web Quelle: IVW 2015-11 460.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT All the relevant stock exchange information at your fingertips: share prices, stock listings, news, and analysis. The website focuses on private investors and people interested in the stock markets – people on the move who want quick mobile access to the latest situation on the trading floors. BOERSE.de Mobil contains the opinions of independent experts, stock listings (also in real time), Top/Flop lists for a fast assessment, intuitive and simple operation – optimised on touch smartphones. The site provides full mobile access to all tool data such as funds/certificates etc. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - Umfeld 60 € 40 € 60 € ROTATION 60 € 40 € 60 € - 80 € 80 € 80 € 80 € - 50 € 100 € 50 € 100 € ZIELGRUPPE • BOERSE.de Mobil reaches an average of 0.06 million unique mobile users per month via the mobile enabled website and apps. • • 68% of BOERSE.de Mobil users are male. • BOERSE.de Mobil users have an above-average level of education: 57% have (vocational) A-Levels or a general university entrance qualification. • 76% of users have a net monthly household income of €2,000 or more, and 54% of users have an income of over €3,000 per month. • BOERSE.de Mobil users use the Internet with above-average frequency to source information on life and pension insurance as provision for old age. They are also interested in new cars. 25% of the target group are aged between 50 and 59 and 44% of users are aged 40+. Source: AGOF mobile facts 2015-I // Universe: average month Seite 112 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial auf Anfrage Seite 213 Page Preisliste 2016 vom 04.01.2016 2.760.000 UMU´s Mobile Web 40.000 UMU´s App Quelle: AGOF digital facts 2015-09 26.705.299 PIs Mobile Web 5.704.840 PIs App Quelle: IVW 2015-11 6.530.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Overview of BRIGITTE.de mobile platforms Alle Preise sind als TKP angegeben. Umfeld Beauty Charts Culture Fashion Figure Habitation Health Homepage Horoscope Job Love Miscellaneous Presents Quiz Recipes Travel Women - Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 90 € 100 € 50 € 100 € 90 € 100 € 50 € 100 € Format Multiscreen Billboard Ad (excl. Homepage) - BRIGITTE.de’s mobile platforms provide your users with the latest info, expert advice and exciting entertainment – whenever and wherever they want. • In addition to the mobile portal, BRIGITTE.de’s portfolio includes a range of apps and is available on all relevant mobile devices: iOS, Android, Palm, Blackberry, Windows Phone 7 and HP Touch. • BRIGITTE.de’s mobile platforms provide: - Up-to-date information about the latest fashion trends & glossy photo show - Recipes - Tests, quizzes, horoscopes - Lots of other interesting content about fashion, beauty, physique, diets, love, society, culture, travel, work and living ROTATION SITESPEZIFISCHE WERBEFORMEN Werbeform • Umfeld ROTATION 80 € ZIELGRUPPE • BRIGITTE.de Mobil reaches an average of 2.36 million unique mobile users per month via the mobile enabled website and apps. • • 70% of BRIGITTE.de Mobil users are female. • BRIGITTE.de Mobil users have an above-average level of education: 49% have (vocational) A-Levels. • 67% of users have a net monthly household income of €2,000 or more, and 39% of users have an income of over €3,000 per month. • BRIGITTE.de Mobil users show above-average interest in women’s clothing and cosmetics. 70 € BRIGITTE.de Mobil users are very young: 56% of the target group are aged between 14 and 39 and 13% of users are aged 50 or older. Source: AGOF mobile facts 2015-I // Universe: average month Seite 114 Page Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Balance Beauty Charts Culture Fashion Figure Habitation Health Homepage Horoscope Job Love Miscellaneous Presents Quiz Recipes Travel Video Women - Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 90 € 100 € 50 € 100 € 90 € 100 € 50 € 100 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Balance Life Love Style Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 70 € - 90 € 90 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 90 € 100 € 50 € 100 € 90 € 100 € 50 € 100 € Seite 215 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial (Mobile Web + iPhone & Android App) Mobile Booklet (Mobile Web + iPhone & Android App) Sponsored Post (Mobile Web + iPhone & Android App) auf Anfrage auf Anfrage from € 15.000 net + production costs Seite 316 Page Preisliste 2016 vom 04.01.2016 4.000 UMU´s App Quelle: own data 2014-12 110.000 PIs App Quelle: own data 2014-12 INHALT Test your general knowledge and play live directly against friends and friends of friends in multiplayer mode! BUDDYQUIZ is the perfect game for long, boring coach, train or road trips! BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 40 € 80 € 40 € 80 € • • • • • • Play against eight buddies at once, live! • More than 8,000 questions in the general knowledge quiz. - Compete directly as you answer questions in categories such as football, music, history, politics and lots more. You have to decide how many points you want to play based on the category and difficulty level. Whoever has the most points at the end of the round is the winner! - Share the result with your friends, chat with other buddies and learn new facts and information. If you’re a specialist and know a lot about “TV series” or “Football”, then our themed quizzes are perfect for you! Show the others how good you are! Use the Jokers with skill (interaction)! Chat with other players and have fun together! It’s down to strategy, not luck! Select your favourite quiz and give topics you’re not interested in a miss! ZIELGRUPPE The typical BUDDYQUIZ target group is: • • • Equally split between men and women Aged between 18 and 34 (61%) More interested than average in sports, consumer electronics, cookery and travel Source: own figures Seite 117 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Customised Quizes Sponsored Quiz auf Anfrage auf Anfrage Seite 218 Page Preisliste 2016 vom 04.01.2016 INHALT BUSINESS-PUNK.com – lubricating the engine of Generation Y. BUSINESS-PUNK.com is THE premiere address for debate and answers in the endless expanse of the online world. What meme is the world talking about? Who is everyone following on Instagram today? Which company founder has shared their success tips on SlideShare? And the question that is being asked across the world: what exactly does Chuck Norris listen to on Spotify on his way to work? Any German speakers who want to join in the conversation can find out what’s what at BUSINESS-PUNK.com. BUSINESS-PUNK.com shares, posts and links anything that it finds interesting. Including cat pictures, if it comes to that. BUSINESS-PUNK.com also provides a platform for bloggers, YouTubers, podcasters, Instagrammers and Meerkatters. Provided BUSINESS-PUNK.com finds them cool enough, it features company founders reporting on the unbearable lightness of appearance, venture capital analysts tweeting directly from Business Class, members of the creative precariat revealing their writing weaknesses and self-made millionaires telling the story of Sunday coffee with their mum. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 50 € ZIELGRUPPE BUSINESS-PUNK.com – designed for the creative elite! Demographics: the readers are male, young, wealthy, educated and mostly employed, primarily in the service sector. Most of them have managerial responsibilities at work and play a key role in decision-making processes in their company. Media and technology affinity: they all use the Internet, and most of them also access it on their mobile. Almost all of them are on social media. A majority play games on their computer or console. Consumer behaviour: the respondents spend money on enjoying life. Their main expenses are food and drink, going out, fashion and holidays. The personal values of the readers are like the motto of BP: work hard, play hard. Career success is important to them, but so too are enjoying life and having close relationships with other people. Source: universe = readers of Business Punk, issue 1/2014, sample: n = 442 BP readers, survey period: 13 February to 13 March 2014, method: online survey about the magazine on the website. Seite 119 Page Preisliste 2016 vom 04.01.2016 30.000 UMU´s Mobile Web 85.100 PIs Mobile Web Quelle: IVW 2015-11 150.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT Relevance and integration of economic topics – no matter where! Capital.de Mobil at a glance: BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 50 € 100 € • Your guide through the world of economics – any time, any place • • Focus on guidance, analysis and debate • Sections: comment and debate, money and insurance, property, issue contents and specials • • Mobile website plus apps for Android and iOS Supplemented by value-added content on private investments and expert tips on insurance, taxes and property Follow discussion and debates with the “Disqus” plugin Reach decision-making and premium target groups on their mobiles CAPITAL.de Mobil – reasons why • CAPITAL.de users are a high-powered elite with above-average net monthly household income who spend freely • Address a target group with very high mobile Internet usage: up to 70% of article visits on CAPITAL.de are via mobile devices* • The high credibility of the CAPITAL brand reflects positively on brand messages *Google Analytics BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 40 € 80 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Seite 120 Page Umfeld ROTATION 40 € 80 € 40 € 80 € Preisliste 2016 vom 04.01.2016 5.450.000 UMU´s Mobile Web 1.900.000 UMU´s App Quelle: AGOF digital facts 2015-09 147.342.453 PIs Mobile Web 233.456.781 PIs App Quelle: IVW 2015-11 15.330.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB An overview of CHEFKOCH.de mobile Alle Preise sind als TKP angegeben. Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - - 80 € 60 € 40 € 60 € • CHEFKOCH.de is Germany’s largest food site and is now also available on mobile devices. The platform for the community of cookery-enthusiasts provides quick answers to cookery questions and also serves as a fast and uncomplicated mobile recipe source. - - 70 € 80 € • In addition to the far-reaching mobile portal, the portfolio of CHEFKOCH.de also includes iPhone, Android and Blackberry apps. - - 50 € • Here, users not only get full access to all CHEFKOCH.de recipes, these applications also provide a wide range of interesting and useful features, such as: - Recipe of the day - Conversion of portion sizes/quantities for each recipe - Shopping list for the recipes (also available offline) - “Best of” lists with preset favourite recipe search - Offline cookbook to which your favourite recipes can be transferred BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Recipes Shopping list Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 - Umfeld ROTATION 60 € 40 € 60 € 40 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Recipes Shopping list Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 - Umfeld ZIELGRUPPE • CHEFKOCH.de Mobil reaches an average of 6.48 million unique mobile users per month via the mobile enabled website and apps. • • 63% of CHEFKOCH.de Mobil users are female. • Overall, CHEFKOCH.de Mobil users are relatively well-educated: 48% of them have completed an intermediate certificate of education and 35% have completed at least a university of applied sciences entrance qualification. • 68% of users have a net monthly household income of €2,000 or more, and 40% of users have an income of over €3,000 per month. • They show above-average interest in large household appliances (fridges, washing machines, ovens), fashion (clothes) and cosmetics, and wellness products. ROTATION 60 € 40 € 60 € 40 € 29% of the target group are aged between 20 and 29 and 73% of users are aged between 20 and 49. Source: AGOF mobile facts 2015-I // Universe: average month Seite 121 Page Preisliste 2016 vom 04.01.2016 270.000 UMU´s App Quelle: AGOF digital facts 2015-07 9.711.136 PIs App Quelle: IVW 2015-11 INHALT The CLIPFISH app offers the best of entertainment in a single app: music videos, films, anime, beauty and lifestyle, TV and games highlights – and lots more. All free of charge, legal and in top quality. Now with Chromecast and AirPlay support. BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • MUSIC: View the best original music videos by top stars and newcomers at a click – including search and playlist function. • FILMS: Our films section offers a wide selection of movies from diverse genres such as action, comedy and horror as well as exclusive film highlights – all at full length and free of charge. We also have trailers for the latest blockbusters. • SERIES: Series like Top Gear, Mistresses, Outcast, The Shadow Line, Anna Pihl, Sophie – Braut wider Willen, Coupling, Whitechapel, Jekyll, Doctor’s Diary, Berlin Models, Alles was zählt – and many more! • ANIME: Full-length anime series! Our anime section offers a wide range of popular anime series like Elfen Lied, Clannad, Naruto, Scrapped Princess, The Devil Is a Part-Timer, Arcana Famiglia, Fullmetal Alchemist: Brotherhood, Captain Tsubasa, Blood-C and many more. All at full length, completely legal and free of charge via online streaming. • CLIPFISH also offers a large selection of anime films. Umfeld DSDS Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Music Supertalent Umfeld ROTATION 60 € 40 € 80 € 60 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld DSDS Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Music Supertalent Umfeld ROTATION 40 € 80 € 40 € 80 € ZIELGRUPPE • The CLIPFISH app reaches an average of 0.36 million unique mobile users per month. • • 52% of CLIPFISH users are male. • CLIPFISH app users have an average level of education: 37% of them have completed an intermediate certificate of education and 35% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 65% of users have a net monthly household income of €2,000 or more, and 39% of users have an income of over €3,000 per month. • CLIPFISH app users show above-average interest in used cars, mobile phones and smartphones, and pay-to-download films or TV series. Overall, the users are very young: 55% of users are aged between 14 and 39 and 24% of users are aged 50 and older. Source: AGOF mobile facts 2015-I // Universe: average month Seite 122 Page Preisliste 2016 vom 04.01.2016 160.000 UMU´s Mobile Web 310.000 UMU´s App Quelle: AGOF digital facts 2015-09 6.540.213 PIs Mobile Web 30.174.769 PIs App Quelle: IVW 2015-11 960.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Sticky Ad - Umfeld Seven letters unite football, online gaming and community like no other product: C-O-M-U-N-I-O • COMUNIO is an online football manager, where many players join together to form a division. • • The aim is to get the most points in the community. • 522 real Bundesliga players from all 18 clubs in the COMUNIO database*. • Events in the Bundesliga (transfers, injuries, suspensions, successes) have immediate consequences for the game. • In 2013 COMUNIO was voted most popular website in the games category.** ROTATION 60 € (auf Anfrage) 40 € 80 € (auf Anfrage) 50 € 60 € (auf Anfrage) 40 € 80 € (auf Anfrage) 50 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. INHALT Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 - Umfeld ROTATION 60 € (auf Anfrage) 40 € 60 € (auf Anfrage) 40 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 60 € (auf Anfrage) 40 € 80 € 60 € (auf Anfrage) 40 € 80 € The points scored are based on the real achievements of the Bundesliga players and determine the user’s success as manager. *Information supplied by comunio.de on: 7.5.2013 ** http://www.websitedesjahresawardnight.de/gewinner-2013 ZIELGRUPPE • COMUNIO.de Mobil reaches an average of 0.35 million unique mobile users per month via the mobile enabled website and apps. • • 74% of COMUNIO.de Mobil users are male. • COMUNIO.de Mobil users have an above-average level of education: 51% of them have completed an intermediate certificate of education and 53% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 72% of users have a net monthly household income of €2,000 or more, and 47% of users have an income of over €3,000 per month. • COMUNIO.de Mobil users show above-average interest in new and rental cars, life and pension insurance, financial investments, shares, bonds and funds, and men’s clothing. Overall, the users are relatively young: 57% of users are aged between 20 and 39 and 86% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 123 Page Preisliste 2016 vom 04.01.2016 INHALT Things we love – on the go... ...COUCH-MAG.de iPhone and iPad app – love at first sight BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 80 € 80 € 70 € 80 € Seite 124 Page Umfeld ROTATION • Now the things we love are there for us when we’re on the go too. • No matter where you are – via iPhone or iPad: with the new COUCH universal app, you’ll always have the latest product trends and tips at your fingertips. • Product recommendations from the magazine and website are brought together in a unique manner in the universal app as collections and offer a fast and up-to-the-minute overview of this season’s must-haves and things you can’t help but fall in love with. Preisliste 2016 vom 04.01.2016 INHALT It just takes two clicks to find your favourite item ... ...on the COUCH-MAG.de iPad app – landscape and portrait BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld COUCH-MAG.de iPad App Homepage Werbeform Format Tablet Billboard Tablet Interstitial (Auto-Expand) Tablet Superbanner - Seite 225 Page Umfeld ROTATION 90 € 80 € 40 € 90 € 80 € 40 € • There for you on the go: COUCH product inspiration on the go in collections assembled by the editorial team. • All in one place: Aggregation of trendy products from across the entire COUCH world – magazine, website, Etsy pages, Instagram in one place. • Fully interactive: All products can be bought, shared with friends and saved on your personal watch list. • Native advertising: Native integration of client collections. Preisliste 2016 vom 04.01.2016 7.100.147 PIs Mobile Web Quelle: IVW 2014-12 INHALT DER POSTILLION: Honest news – independent and fast! BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 70 € 60 € 80 € 70 € 60 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 60 € 80 € 70 € 60 € 80 € Seite 126 Page Umfeld ROTATION • • Topical news • In addition to articles, there are also comment pieces by fictional individuals. • • • Founded on 28/10/2008 by Stefan Sichermann Satirical posts in the style of newspaper articles and agency reports One of Germany’s biggest satirical magazines Mobile website, Android & iPhone app Preisliste 2016 vom 04.01.2016 960.000 UMU´s Mobile Web 9.755.678 PIs Mobile Web 508.344 PIs App Quelle: IVW 2015-11 1.760.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT ELTERN Mobile – the whole world of pregnancy, birth and children on your phone! BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Baby Buying power Desire for kids Family & Vacation Health & Nutrition Infants Pregnancy Schoolchild Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 90 € 100 € 50 € 100 € 90 € 100 € 50 € 100 € Umfeld ROTATION BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Baby Buying power Desire for kids ELTERN Kinderwunsch iPhone App Family & Vacation Health & Nutrition Infants Pregnancy Schoolchild ELTERN Mobile offers a diverse range of topics in the high quality characteristic of ELTERN: family planning, pregnancy, birth, babies, etc. • No matter where they are, our users can access selected editorial content from the ELTERN.de website at mobil.eltern.de on their phone at any time. • The ELTERN.de mobile site offers: - Information on all stages of life - Helpful introductions to products - Exciting quizzes and tests - Amazing photo spreads - Article search in the ELTERN.de archive • ELTERN Mobile provides customised information through dedicated apps. The cycle calendar app offers users information about pregnancy planning, while the pregnancy app offers them information about their pregnancy and the clinic guide app offers information about suitable maternity clinics. ZIELGRUPPE • ELTERN.de Mobil reaches an average of 0.83 million unique mobile users per month via the mobile enabled website and apps. • • 75% of ELTERN.de Mobil users are female. • Overall, ELTERN.de Mobil users are relatively well-educated: 35% of them have completed an intermediate certificate of education and 49% have completed a university of applied sciences or general university entrance qualification. • 66% of users have a net monthly household income of €2,000 or more, and 35% of users have an income of over €3,000 per month. • ELTERN.de Mobil users show above-average interest in furniture and home furnishing items, body and haircare, washing and cleaning products, baby articles, fashion and cosmetics, and shoes. - Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 50 € Seite 127 Page • Umfeld Umfeld 44% of the target group are aged between 30 and 39 and 79% of users are aged between 14 and 40. ROTATION Source: AGOF mobile facts 2015-I // Universe: average month Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 90 € 70 € 60 € 80 € - 50 € 50 € Seite 228 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile Booklet Mobile Booklet Connect Ad Mobile themed sponsorship Sponsored Post auf Anfrage auf Anfrage auf Anfrage auf Anfrage from € 15.000 net + production costs Seite 329 Page Preisliste 2016 vom 04.01.2016 1.230.000 UMU´s Mobile Web 25.651.819 PIs Mobile Web Quelle: IVW 2015-11 3.520.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 780 € - 50 € 100 € 90 € 100 € 50 € 100 € Seite 130 Page Umfeld ROTATION • ESSEN-UND-TRINKEN.de.de is the largest online foodie community in terms of contents and members, and now also available as a mobile website. • With its mix of editorial and user-generated contents and handy tools, such as the Recipe Finder or the Restaurant and Hotel Guide ESSEN&TRINKEN Mobile offers inspiration, advice and networking opportunities to users. Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Booklet auf Anfrage Seite 231 Page Preisliste 2016 vom 04.01.2016 INHALT FINDERZIMMER – find it, love it, pass it on With the slogan “A second lease of life for beautiful kids’ things”, this app from ELTERN and URBIA provides an online marketplace that makes it easy for parents to buy high-quality kids’ things from other parents and also sell on their own children’s clothing when their kids outgrow it. It’s something every parent is familiar with: whenever you buy clothes for your child, they’ve grown out of them before you know it. Intuitive navigation enables users to quickly buy or sell clothes and other items online. This saves parents money and allows them to be conscious consumers. They can find a good home for their kids’ things and find individual items for themselves. Many parents also value the fact that second-hand clothing contains fewer hazardous substances since it has been repeatedly washed by the previous owner. How does it all work? It’s easy: BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • FIND IT: Buy kids’ things from other parents, easily and at affordable prices, and discover customised offers • LOVE IT: The direct chat function makes it possible to instantly exchange additional information with the seller and negotiate further. You can then pay conveniently and securely using PayPal. • PASS IT ON: It’s quick and easy to sell on clothes that your kids have outgrown. Users can post an offer in a few simple steps: simply take a photo and select the brand, size and colour Umfeld Homepage Botton Homepage Mid Homepage Top Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 €** 40 € 60 € ROTATION 80 € 60 €** 40 € 60 € - 90 € 90 € - 70 € 70 € - 70 € 60 € 80 € 70 € 60 € 80 € • FINDERZIMMER is aimed at young, net-savvy parents who are brand-conscious and focused when looking for things for their kids - 90 € 100 € 50 € 100 € 90 € 100 € 50 € 100 € • • 90% of users are women aged between 25 and 44 • FINDERZIMMER users value sustainability, prefer individual, high-quality items and have a high willingness to buy ZIELGRUPPE Users of the FINDERZIMMER second-hand marketplace app are very interested in buying high-quality branded products at affordable prices, and also in selling them. Source: own figures 2015-07 Seite 132 Page Preisliste 2016 vom 04.01.2016 20.000 UMU´s Mobile Web 438.815 PIs Mobile Web Quelle: IVW 2015-11 INHALT FRAUENZIMMER mobile – all the top topics for women on one mobile site BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. • FRAUENZIMMER is a high quality portal for women with a wide range of topics, which provides a high proportion of professionally produced moving images. • FRAUENZIMMER is diverse, informative and entertaining, dynamic, up-to-date and communicative. • Articles, videos, tests and columns about topics such as stars & news, fashion & beauty, diet & health and much more – presented in top design Umfeld Homepage Umfeld ZIELGRUPPE Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € • FRAUENZIMMER Mobil reaches an average of 0.03 million unique mobile users per month via the mobile enabled website and apps. • • 81% of FRAUENZIMMER Mobil users are female. • FRAUENZIMMER Mobil users have a relatively high level of education: 37% of them have completed an intermediate certificate of education and 33% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 75% of users have a net monthly household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. • FRAUENZIMMER Mobil users show above-average interest in furniture and home furnishing items, toys, and fashion and cosmetics. The users are younger than average: 54% of users are aged between 20 and 39 and 91% of users are aged 49 or less. Source: AGOF mobile facts 2014-II // Universe: average month Seite 133 Page Preisliste 2016 vom 04.01.2016 70.000 UMU´s Mobile Web 14.400 UMU´s App Quelle: AGOF digital facts 2015-08 / own data 2014-03 670.352 PIs Mobile Web 1.407.275 PIs App Quelle: IVW 2015-11 / own data 2014-03 INHALT All European football news and football players in a single app BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. With just a few clicks, any football fan can use the free app to get right up-to-date on European football. • FUSSBALLEUROPA.com offers the very latest news from top European football on a daily basis. • News on all major European leagues clearly laid out in a single app. • Practical categorization of news in terms of leagues, players and clubs. • • • All of the latest information on football events: Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Umfeld ROTATION Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 60 € 40 € 80 € 60 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Champions League, Euro League and the 2014 World Cup. The app is available for Android and iOS. Aggregation of all European football news BELEGUNGSEINHEITEN UND PREISE IPHONE APP • A single app in which all news on top European football is bundled for the user – the German Bundesliga, the Spanish Primera Division, the Italian Serie A, the British Premier League and the French Ligue 1! • The line-ups for all top teams and profiles of all top stars set out in a clear and easily understandable format. • As the former "Barca99.com" site, FUSSBALLEUROPA.com already enjoys high download and user numbers. • The positive ratings point to the simple but functional app design. • Lengthy visits to the website generated by users' high level of interest in the content. • The 2014 World Cup column is bookable! Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Seite 134 Page • Umfeld ROTATION 60 € 40 € 80 € 60 € 40 € 80 € ZIELGRUPPE • • Users have intense interest in international football • Mostly male users Spanish football, with the top clubs Real Madrid, FC Barcelona and Atletico Madrid, is especially popular Preisliste 2016 vom 04.01.2016 800.000 UMU´s Mobile Web 100.000 UMU´s App Quelle: AGOF digital facts 2015-09 / AGOF digital facts 2015-08 27.295.100 PIs Mobile Web 45.569.577 PIs App Quelle: IVW 2015-11 2.410.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € (auf Anfrage) 60 € 40 € 60 € ROTATION 80 € (auf Anfrage) 60 € 40 € 60 € - 90 € (auf Anfrage) 90 € (auf Anfrage) - 70 € (auf Anfrage) 70 € (auf Anfrage) - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 90 € 100 € 50 € 100 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. ZIELGRUPPE • GALA.de Mobil reaches an average of 1.02 million unique mobile users per month via the mobile enabled website and apps. • • 65% of GALA.de Mobil users are female. • GALA.de Mobil users have an above-average level of education: 52% of them have completed an intermediate certificate of education. • 69% of users have a net monthly household income of €2,000 or more, and 40% of users have an income of over €3,000 per month. • GALA.de mobile users show above-average interest in fashion and cosmetics, travel, and telecommunications products and services. 29% of the target group are aged between 30 and 39 and 87% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Tandem Ad - 80 € (auf Anfrage) 60 € 40 € 60 € 80 € (auf Anfrage) 60 € 40 € 60 € - 90 € (auf Anfrage) 90 € (auf Anfrage) - 70 € (auf Anfrage) 70 € (auf Anfrage) - 80 € 70 € 80 € 80 € 70 € 80 € - 100 € 90 € 100 € 100 € Seite 135 Page The latest news from show biz, party photos, royals, beauty and fashion trends and everything worth knowing about your stars - all this is provided by the new GALA.de iPhone-Application. Whether in a café, in the bus or strolling through shops, if you enter the GALA.de Application in your iphone, you can access news, images and our star database, whenever and wherever you want. Umfeld ROTATION Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Tandem Ad - 80 € (auf Anfrage) 60 € 40 € 60 € 80 € (auf Anfrage) 60 € 40 € 60 € - 70 € (auf Anfrage) 70 € (auf Anfrage) - 90 € (auf Anfrage) 90 € (auf Anfrage) - 80 € 70 € 80 € 80 € 70 € 80 € - 100 € 90 € (auf Anfrage) 100 € (auf Anfrage) 100 € Seite 236 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial (Mobile Web + iPhone & Android App) Mobile Booklet (Mobile Web + iPhone & Android App) Mobile Booklet Connect Ad (Mobile Web + iPhone & Android App) Mobile themed sponsorship (Mobile Web + iPhone & Android App) Sponsored Post (Mobile Web + iPhone & Android App) auf Anfrage auf Anfrage auf Anfrage auf Anfrage from € 15.000 net + production costs Seite 337 Page Preisliste 2016 vom 04.01.2016 70.000 UMU´s Mobile Web 2.187.335 PIs Mobile Web Quelle: IVW 2015-11 760.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT With immediate effect, GEO can now also be accessed as a mobile website BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 50 € 100 € • Familiar, high class looks and intuitive operation of GEO.de – adapted to the screen formats of a range of different mobile devices • • • Particularly powerful imagery, and easy to operate Shows the highly diverse and exciting content of GEO.de Photos of the most popular destinations of the GEO travel community ZIELGRUPPE • GEO.de Mobil reaches an average of 0.06 million unique mobile users per month via the mobile enabled website and apps. • Users are divided almost equally between women and men, with slightly more women: 59% of users are female. • Overall, GEO.de Mobil users are very young: 61% of users are aged 39 or less; 85% of users are aged 49 or less. • GEO.de Mobil users have an above-average level of education: 74% of them have completed an intermediate certificate of education and 41% have completed vocational A-Levels or a general university entrance qualification as their highest level of educational attainment. • 70% of users have a net monthly household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. • GEO.de Mobil users show above-average interest in travel, health services, and financial investments, shares, bonds and funds. Source: AGOF mobile facts 2015-I // Universe: average month Seite 138 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile Booklet Mobile sponsored Post Mobile themed sponsorship auf Anfrage auf Anfrage from € 15.000 net + production costs auf Anfrage Seite 239 Page Preisliste 2016 vom 04.01.2016 8.000.000 PIs App Quelle: own data 2014-12 INHALT GOAL 2014– the new football manager game BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • GOAL 2015 is a fictitious football manager game. Users create their own team, train it and then compete against thousands of other players across the platform. • In the app, users play in their own league, where they can keep track exciting promotions and relegations. • • The app offers numerous innovative features: • The game was launched in March 2013 and, since then, has enjoyed great popularity (so far there have been 62,000 downloads*). • Available for iOS and Android. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION - 40 € 80 € * GoalGames’ own figures (July 2013) BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. ZIELGRUPPE Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - - Choosing a sponsor helps to maximise revenues. This means you can build your own stadium, buy better players and improve the training. -Users can share their impressions of the game via links with Facebook. Umfeld ROTATION - 40 € 80 € GOAL 2015 - football manager - reach your target group in a fun way • Users purposefully choose their advertising partners (for instance in the choice of a sponsor). Advertising is regarded as something supportive and beneficial, thus creating a positive emotional bond. • The app is used several times a day and more than 210,000 logins a month are recorded.* • Players create a personal profile which enables a target group-specific advertising strategy (socio-targeting). • GOAL MANAGER addresses a very young target group of enthusiastic consumers - a third of the users are aged between 20 and 29.* * GoalGames’ own figures (July 2013) Seite 140 Page Preisliste 2016 vom 04.01.2016 INHALT GOAL 2014 Tablet apps– the new football manager game • GOAL 2015 is a fictitious football manager game. Users create their own team, train it and then compete against thousands of other players across the platform. • In the app, users play in their own league, where they can keep track exciting promotions and relegations. • • The app offers numerous innovative features: • The game was launched in March 2013 and, since then, has enjoyed great popularity (so far there have been 62,000 downloads*). • Available for iOS and Android. - Choosing a sponsor helps to maximise revenues. This means you can build your own stadium, buy better players and improve the training. -Users can share their impressions of the game via links with Facebook. * GoalGames’ own figures (July 2013) BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld GOAL 2014 FOOTBALL MANAGER Android Tablet App GOAL 2014 FOOTBALL MANAGER iPad App Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Superbanner - Seite 241 Page Umfeld ROTATION - 80 € 40 € Preisliste 2016 vom 04.01.2016 250.000 UMU´s Mobile Web 718.788 PIs Mobile Web Quelle: IVW 2015-11 340.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT GRAZIA-MAGAZIN.de mobile website - keep yourself updated! BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 90 € (auf Anfrage) 90 € (auf Anfrage) - 70 € (auf Anfrage) 70 € (auf Anfrage) - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Seite 142 Page Umfeld • GRAZIA-MAGAZIN.de's mobile website supplies Grazianistas with the latest fashion, beauty and celebrity news around the clock. • With the latest catwalk and Hollywood photographs always at the user's fingertips • Short loading times, pictures well worth seeing and much more. Fashionistas, keep yourself updated! ROTATION ZIELGRUPPE GRAZIA-MAGAZIN.de provides advertisers from the fashion and lifestyle industries with top-quality settings for targeted communication with their potential consumers - about two thirds of the users are female, aged between 20 and 49, and work full time, making them the typical modern-day fashionistas with an eye for trends. Preisliste 2016 vom 04.01.2016 70.000 UMU´s App Quelle: AGOF digital facts 2015-09 3.329.379 PIs App Quelle: IVW 2015-11 INHALT Overview of KÖLN 50667 apps BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 50 € 100 € The whole world of the Köln 50667 series on the smartphone – available as an Android and iPhone app version • Second screen application as a second monitor in addition to the TV • Contains all episodes, exclusive contents, background information, video clips, etc., as video on demand • Makes it possible for friends and other fans to interact on the current show on their mobile devices. - Great interactivity through innovative features such as - Live chat feature - Contests and prizes for very active users - Ratings • Free download ROTATION BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. • Umfeld ZIELGRUPPE • The KÖLN 50667 app reaches an average of 0.08 million unique mobile users per month. • Users are divided almost equally by gender. KÖLN 50667 app users are 52% male. • The users are relatively young: 33% of users are aged between 20 and 39 and 69% of users are aged 49 or less. • KÖLN 50667 app users have an average level of education: 30% of them have completed an intermediate certificate of education and 25% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 67% of users have an above-average net monthly household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. • KÖLN 50667 app users show above-average interest in new cars, mobile phone plans and contracts, and pay-to-download films or TV series. Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 50 € 100 € Seite 143 Page Umfeld ROTATION Source: AGOF mobile facts 2014-II // Universe: average month Preisliste 2016 vom 04.01.2016 310.000 UMU´s Mobile Web 4.241.872 PIs Mobile Web 469.191 PIs App Quelle: IVW 2015-11 INHALT MANAGER-MAGAZIN.de mobile – well informed about politics, economics and world news • MANAGER-MAGAZIN.de’s mobile portal turns your mobile phone into an information centre. • All users can find information about relevant topics quickly and easily, for example business, finance, economic policy & lifestyle. • About 69% of MANAGER-MAGAZIN.de users are very mobile and travel a lot – the ideal target group for your mobile advertising.* • Most MANAGER-MAGAZIN.de mobile users are 20–39 years old, work in senior or management positions and have high incomes.** BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Werbeform Format Umfeld ROTATION Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Push Down Ad Mobile Reveal Ad Mobile Sticky Ad Mobile Tandem Ad - - 80 € 60 € 60 € 80 € 70 € 70 € 80 € - - 80 € 80 € 50 € 100 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Werbeform Format Umfeld Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Push Down Ad Mobile Reveal Ad Mobile Sticky Ad - - 80 € 60 € 60 € 80 € 70 € 70 € 80 € - - 80 € 80 € 50 € *Source: AGOF internet facts 2013-9 **Source: AGOF mobile facts 2013-II ZIELGRUPPE • MANAGER-MAGAZIN.de Mobil reaches an average of 0.31 million unique mobile users per month via the mobile enabled website and apps. • • 72% of MANAGER-MAGAZIN.de Mobil users are male. • MANAGER-MAGAZIN.de Mobil users have a significantly above-average level of education: 25% of them have completed a university of applied sciences entrance qualification and 39% have completed a general university entrance qualification as their highest level of educational attainment. • 77% of users have a net monthly household income of €2,000 or more, and 57% of users have an income of over €3,000 per month. • MANAGER-MAGAZIN.de Mobil users show above-average interest in new and used cars, financial investments, shares, bonds and funds, and life and pension insurance. The users are younger than average: 47% of users are aged between 20 and 39 and 24% of users are aged 50 or more. ROTATION Source: AGOF mobile facts 2015-I // Universe: average month BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Push Down Ad Mobile Reveal Ad Mobile Startscreen Interstitial - - 80 € 60 € 60 € 80 € 70 € 70 € 80 € - - 80 € 80 € 80 € Seite 144 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 3.200.000 UMU´s Mobile Web 2.200.000 UMU´s App Quelle: AGOF digital facts 2015-09 59.124.217 PIs Mobile Web 511.311.516 PIs App Quelle: IVW 2015-11 9.790.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. N-TV mobile – always well informed about news and economics Umfeld Car Economy Entertainment Guide HomepagHomep age Knowledge Panorama Politics Soccer Ticker Sports Technics Travel Weather - Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 60 € 40 € 60 € ROTATION 60 € 40 € 60 € - 80 € 60 € 80 € 80 € 60 € 80 € - 50 € 50 € • The n-tv app always keeps users up-to-date with intelligently linked articles, photos and videos. Available as a mobile portal, iPhone, Android phone, BlackBerry, iPad and Android tablet app. • The n-tv app shows moving images of current events in excellent quality. • Sport Liveticker provides information on the latest events from the race tracks and football stadiums with national and international scores. • The custom weather box on the home page and detailed weather reports with 8-day forecasts provide users with weather information. • The push function for breaking news informs users immediately of important news from all around the world. • N-TV Mobil reaches an average of 3.47 million unique mobile users per month via the mobile enabled website and apps. • • 60% of N-TV Mobil users are male. • N-TV Mobil users have an above-average level of education: 28% of them have completed an intermediate certificate of education and 52% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 73% of users have a net monthly household income of €2,000 or more, and 48% of users have an income of over €3,000 per month. • N-TV Mobil users show above-average interest in financial investments, shares, bonds and funds, and pay-to-download music, films or TV series. Umfeld Car Economy Entertainment Good News of the day Guide HomepagHomep age Knowledge Panorama Politics Soccer Ticker Sports Technics Ticker Markets Travel Video Yellow Pages Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 60 € 80 € 80 € 60 € 80 € - 50 € 50 € Seite 145 Page Users are always kept up-to-date with news about economics, politics, the stock market, panorama, sport etc. ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • Umfeld ROTATION The users are younger than average: 47% of users are aged between 30 and 49 and 21% of users are aged 49 or more. Source: AGOF mobile facts 2015-I // Universe: average month Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Car Economy Entertainment Good News of the day Guide HomepagHomep age Knowledge Panorama Pictures Politics Soccer Ticker Sports Technics Ticker Markets Travel Video Yellow Pages - Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad Mobile Tandem Ad - 60 € 40 € 80 € 60 € 80 € 60 € 40 € 80 € 60 € 80 € - 50 € 100 € 50 € 100 € Seite 246 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial (Mobile Web, iPhone & Android App) Mobile Booklet (Mobile Web, Smartphone & Tablet Apps) Mobile themed sponsorship (Mobile Web, iPhone & Android App) auf Anfrage auf Anfrage auf Anfrage Seite 347 Page Preisliste 2016 vom 04.01.2016 INHALT N-TV iPad and Android Tablet App – Well informed all the time about news and business • The N-TV iPad and Android Tablet App gives users the latest news and business information, anytime and anywhere. • N-TV iPad and Android Tablet App keeps users up-to-date with intelligent networked articles, pictures and videos, whenever and wherever. • N-TV App presents moving pictures in outstanding quality from a broad video-on-demand offer. • Users are kept updated everywhere and all the time about latest stock market developments. • The Formula 1 ticker presents current results on the race tracks while the football ticker streams information about national and international matches. • A customisable weatherbox on the App start page and detailed weather reports with 8-day forecasts keep users fully informed. BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Car Economy Entertainment Guide HomepagHomep age Knowledge Werbeform Format Tablet Billboard Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Loading screen Panorama Politics Soccer Ticker Sports Technics Umfeld ROTATION 90 € 80 € 60 € 40 € 90 € 80 € 60 € 40 € FESTPREISE PRO WOCHE TABLET Belegungseinheit N-TV iPad App Seite 448 Page Tablet Billboard AI p. W. Festpreis 3,38 Mio. 67.600 € Preisliste 2016 vom 04.01.2016 350.000 PIs Mobile Web Quelle: own data 2014-02 INHALT Keep right up to date with the latest share prices BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. • Users receive the latest news on all financial topics such as financial investments, funds, foreign exchanges and commodities on the national and international markets. • The information on German and international share prices is carefully prepared and continuously updated, and corresponding diagrams are displayed. • Topical videos about Telebörse, the market and top topics are displayed in a video zone using innovative mobile technology and can be viewed on any smartphone. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Medium Rectangle Mobile Sticky Ad - Umfeld 60 € 40 € 60 € ROTATION 60 € 40 € 60 € - 80 € 60 € 50 € 80 € 60 € 50 € ZIELGRUPPE Top-quality information BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Users are highly interested in financial investments, shares, funds, etc., as well as new technologies, and actively keep themselves informed about these topics. • The target group consists predominantly of men aged 30 or over with a good education and a high net monthly household income. • N-TV Telebörse.de benefits from the credibility of the N-TV brand. • N-TV Mobil has its own 30-strong online and mobile editorial team that produces exclusive articles and commentary. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Medium Rectangle Mobile Sticky Ad - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 60 € 50 € 80 € 60 € 50 € Umfeld ROTATION BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 - Seite 149 Page • Umfeld ROTATION 60 € 40 € 60 € 40 € Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile Booklet Mobile themed sponsorship auf Anfrage auf Anfrage auf Anfrage Seite 250 Page Preisliste 2016 vom 04.01.2016 INHALT NATEHELPS - Doing good. Made easy. Solely through unlock your phone donating free of charge with the NATEHELPS-App. With the NATEHELPS-App you can donate for your heart project without spending your own money. And all of this by displaying nice advertising on your lock screen. The user decides the donating project and how often the advertising appears on the smartphone. ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Total Werbeform Format Mobile Interstitial - Seite 151 Page Umfeld Men and women between 20 and 39 years* • Is particularly interested in social commitment* Have an high standard of education and a high net household income* (*publisher information) ROTATION 80 € • • 80 € Preisliste 2016 vom 04.01.2016 130.000 PIs Mobile Web Quelle: IVW 2015-11 BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 90 (auf Anfrage) 90 (auf Anfrage) - 70 (auf Anfrage) 70 (auf Anfrage) - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Seite 152 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 15.173.970 PIs App Quelle: own data 2013-10 INHALT BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Seite 153 Page Umfeld ROTATION 40 € 80 € 40 € 80 € • „Unnützes Wissen“ (= German for random knowledge) is one of the most popular sections of the stern-magazine „NEON“ – its facebook-page alone already has more than 400,000 fans. As a logical continuation NEON is now publishing an Android App, which is dedicated entirely to such random – but entertaining facts. • The app‘s homepage not only offers the classical „random knowledge“ with more than 1000 facts, but also the section „random quizzing“, where users can test their progress in random knowledge. • Users can post their achieved score or their favorite facts on facebook or twitter. Preisliste 2016 vom 04.01.2016 INHALT MED1 MED1 is one of the biggest health portals in the German-speaking world, with information for both laypeople and experts. Users can post reports about their experiences in a forum and exchange information with each other. Coverage: - 5.1 mio PIs - 3.4 mio Visits WIKIFIT Germany’s largest fitness community. Coverage: 500.000 PIs ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. MED1: Umfeld MED1’s target group comprises active, health-conscious individuals with above-average education and high incomes. Their high body and brand awareness makes them a highly attractive target group for advertisers. MED1 WIKIFIT Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € 80 € 80 € 70 € 80 € Seite 154 Page Umfeld ROTATION WIKIFIT: Sporty and educated men/women aged between 14 and 49. Source: own figures Preisliste 2016 vom 04.01.2016 80.000 UMU´s App Quelle: AGOF digital facts 2015-09 21.922.799 PIs App Quelle: IVW 2015-11 INHALT NEWS REPUBLIC apps – where users becomes news directors BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • NEWS REPUBLIC always keeps users up-to-date about everything that’s going on in the world – on all mobile channels. • Cooperation with the largest media and news agencies (5,000 journalists and 120,000 news topics daily). • Users can build their own channels and get news, photos and videos about their favourite topics delivered directly to their mobile devices • • • TagNav™ allows users to discover other related articles. • NEWS REPUBLIC is free and available for iPhone, iPad, Android phone and tablet as well as Windows Phone. Umfeld Homepage Werbeform Format Umfeld ROTATION Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 40 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € The content can be shared and commented on directly by e-mail, Twitter or Facebook. ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Custom alerts inform users of the latest important news. • The NEWS REPUBLIC app reaches an average of 0.1 million unique mobile users per month. • • 60% of the Users are male. • NEWS REPUBLIC app users have an above-average level of education: 40% of them have completed an intermediate certificate of education and 45% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 66% of users have an above-average net monthly household income of €2,000 or more, and 36% of users have an income of over €3,000 per month. • NEWS REPUBLIC app users show above-average interest in new and rental cars, DIY articles and appliances, and financial investments, shares, bonds and funds. Umfeld Homepage Werbeform Format Umfeld ROTATION Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - 40 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 90 € 100 € 50 € The users are relatively young: 59% of users are aged between 20 and 39 and 88% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 155 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile sponsored Post from € 15.000 net + production costs Seite 256 Page Preisliste 2016 vom 04.01.2016 INHALT NEW REPUBLIC is an international news app, in which the user is his own news editor and only gets the news that is of personal interest to him. • NEWS REPUBLIC keeps the user up-to-date about everything that is happening in the world at the moment – on all mobile channels. • Users can set up their own channels and download news, photos and videos on their favourite topics in real time on their mobile devices. • NEWS REPUBLIC cooperates with the major media and news agencies (5,000 journalists and 120,000 news topics daily) and the leading blogs. • The app is available for both the iPad and Android Tablet devices. BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld NEWS REPUBLIC Android Tablet App Homepage NEWS REPUBLIC iPad App - Homepage Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Umfeld ROTATION 80 € 60 € 40 € 80 € 60 € 40 € FESTPREISE PRO WOCHE TABLET Belegungseinheit NEWS REPUBLIC Android Tablet App - Total Seite 357 Page Tablet Medium Rectangle AI p. W. Festpreis 0,45 Mio. 9.000 € Preisliste 2016 vom 04.01.2016 2.060.000 UMU´s Mobile Web 31.826.120 PIs Mobile Web Quelle: IVW 2015-11 INHALT O2 Active mobile – everything you need to know about O2 on one page BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld • O2 positions the portal as a customer portal, as well as an entry point for interested customers with information about tariffs and mobiles • O2 Active allows existing O2 customers quick & easy access to billing and usage data • The portal also provides important, up-to-date information 24-hours a day from the following areas: news, sport, cinema & TV, etc. • The solution in the mobile portal provides O2 Active users with the suitable format for every mobile device Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* - Umfeld ROTATION 60 € (auf Anfrage) 40 € (auf Anfrage) 60 € (auf Anfrage) 60 € (auf Anfrage) 40 € (auf Anfrage) 60 € (auf Anfrage) ZIELGRUPPE • O2 ACTIVE Mobil reaches an average of 1.54 million unique mobile users per month via the mobile enabled website and apps. • • 51% of O2 ACTIVE Mobil users are male. • O2 ACTIVE Mobil users have an average level of education: 32% of them have completed an intermediate certificate of education and 35% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 69% of users have a net monthly household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. • O2 ACTIVE Mobil users show above-average interest in consumer electronics (TVs, video games, surround sound systems, etc.) and pay-to-enter lotteries. The users are younger than average: 53 % of users are aged between 20 and 39 and 85% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 158 Page Preisliste 2016 vom 04.01.2016 INHALT P.M. Quiz – the knowledge quiz to go – bizarre questions and clever answers BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • How much do clouds weigh? What is the oldest fairytale in the world? Why don’t babies become hoarse? • These are just some examples of the exciting questions that users will find in six topic areas or using the random generator. • • Topics: science & technology, • For each question the user gets three options followed by a short explanation of the correct answer. • • Knowledge can be expanded and consolidated as well as tested. history & politics, trends & styles, nature & travel, psychology & health, culture & society. To do this, just save your favourite questions under Favourites and keep referring to them. Umfeld P.M. Quiz Apps Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ZIELGRUPPE ROTATION 40 € 80 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld P.M. Quiz Apps Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld • P.M. Mobil reaches an average of 0.07 million unique mobile users per month via the mobile enabled website and apps. • Users are divided almost equally between women and men, with slightly more women: 53% of users are female. • 43% of the target group are aged between 20 and 39 and 85% of users are aged 49 or less. • P.M. Mobil users have an above-average level of education: 33% of them have completed an intermediate certificate of education and 39% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 69% of users have a net monthly household income of €2,000 or more, and 47% of users have an income of over €3,000 per month. • In comparison with the population of Germany as a whole, P.M. Mobil users show above-average interest in consumer electronics (TVs, video games, surround sound systems, etc.), life and pension insurance, and non-alcoholic beverages. ROTATION 40 € 80 € 40 € 80 € Source: AGOF mobile facts 2014-II // Universe: average month Seite 159 Page Preisliste 2016 vom 04.01.2016 520.000 UMU´s Mobile Web 300.000 UMU´s App Quelle: AGOF digital facts 2015-09 / AGOF digital facts 2015-08 12.458.842 PIs Mobile Web 50.970.963 PIs App Quelle: IVW 2015-11 2.200.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage (Startinterstitial) Results Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile Sticky Ad - Umfeld 60 € 40 € 60 € ROTATION 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) 60 € 50 € 80 € 70 € (auf Anfrage) 60 € 50 € In addition to familiar target groups for dictionaries – such as linguists, professors and teachers – PONS.de also reaches engineers, assistants, managers and civil servants. This offers advertisers high-quality environments that allow them to address educators and decision-makers in a targeted manner. Umfeld Homepage (Startinterstitial) Results Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) 60 € 80 € 70 € (auf Anfrage) 60 € Umfeld ROTATION BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage (Startinterstitial) Results Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) 60 € 80 € 70 € (auf Anfrage) 60 € Seite 160 Page Since November 2012, the online dictionary has also been available on iOS and Android smartphones and tablets. ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. The free PONS online dictionary (www.pons.de) has been running since October 2008. Users can access over 12 million words and phrases in over 13 languages and, if required, hear their pronunciation. All users can directly contact the PONS dictionary editorial team using the feedback function – and, if they are interested, can also contribute to the online dictionary themselves by adding new terms that have not yet been included on the Open Dictionary for some of the languages. User forums, a blog and text translations for 36 languages enable fast online help for all linguistic questions and create close ties with users. In addition to the translation functionality, PONS also allows users to check the spelling of German words. Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INHALT The free PONS online dictionary (www.pons.de) has been running since October 2008. Users can access over 12 million words and phrases in over 13 languages and, if required, hear their pronunciation. All users can directly contact the PONS dictionary editorial team using the feedback function – and, if they are interested, can also contribute to the online dictionary themselves by adding new terms that have not yet been included on the Open Dictionary for some of the languages. User forums, a blog and text translations for 36 languages enable fast online help for all linguistic questions and create close ties with users. In addition to the translation functionality, PONS also allows users to check the spelling of German words. Since November 2012, the online dictionary has also been available on iOS and Android smartphones and tablets. BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Homepage (Startinterstitial) Results Werbeform Format Tablet Billboard Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Seite 261 Page Umfeld ROTATION 90 € 80 € 60 € 40 € 90 € 80 € 60 € 40 € Preisliste 2016 vom 04.01.2016 70.000 UMU´s App Quelle: AGOF digital facts 2015-09 6.753.964 PIs Mobile Web 2.550.907 PIs App Quelle: IVW 2015-11 / IVW 2015-08 INHALT The new RTL Inside App is available for iOS and Android devices. It provides users with exclusive information that is broadcast simultaneously on various television programmes. Furthermore, the users can also have the possibility to “check into” TV programmes and to discuss these with friends around the world by using the chat function. BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Additional features: Umfeld DSDS News Sports Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - • • • • Star News VIP Supertalent - Umfeld ROTATION 40 € 80 € 40 € 80 € news / push notifications chat and social media connection programme planner and reminder function videos: RTL highlights and top news BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. ZIELGRUPPE Umfeld DSDS News Sports Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Star News VIP Supertalent - Umfeld ROTATION 40 € 80 € 40 € 80 € • The RTL Inside app reaches 145,000 unique mobile users per month. • • 62% of the app's users are male, 38% are female. • RTL Inside users are distributed evenly across the different educational level groups: 31% have statutory minimum, 26% have A-levels, and 24% have GCSE. • The distribution across the various income brackets is very even, with an emphasis on medium incomes. 48% of the users earn between 2,000 and 3,500 Euros a month. • RTL Inside users are mainly interested in telecommunications, non-alcoholic beverages and shoes. The age structure is comparatively varied: most users (45%) are between 14 and 29 years old, the group of 40 to 49 year-olds is the second largest group (24%). Source: AGOF internet facts 2013-II universe: individual month Seite 162 Page Preisliste 2016 vom 04.01.2016 INHALT RTL Inside iPad App – Exclusive contents and complementary information about the RTL TV programme BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld DSDS Homepageomepa ge News Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Superbanner - Seite 263 Page Sports Starnews VIP Supertalent Umfeld ROTATION 80 € 40 € 80 € 40 € • This App gives users exclusive information contemporaneously with the broadcast of various TV programmes. • Users also have the option of checking in to broadcasts and using the chat function to chat with friends and fans anywhere in the world. - Extra features include: news/push notifications - Chat and social media links - Programme planner and reminder functions - Videos: RTL highlights and Top News Preisliste 2016 vom 04.01.2016 410.000 UMU´s Mobile Web 260.000 UMU´s App Quelle: AGOF digital facts 2015-09 6.475.158 PIs Mobile Web Quelle: IVW 2015-07 7.190.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT Access the whole world of RTL via your mobile phone. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Content of mobile portal: Umfeld Cars DSDS App Formula One Games Guide Homepage Mobile Video News Soaps Sport.de Tv VIP.de Wetter.de WWM App Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 60 € 40 € 70 € ROTATION 60 € 40 € 70 € - 80 € 80 € 70 € 80 € - 50 € 50 € • • Breaking news from RTL aktuell’s editorial team • • VIP, sports news and live tickers, • RTLmobil customers can surf in the internet for free via their mobile phones. All details on the RTL TV highlights and soaps, including “Deutschland sucht den Superstar“ and “Gute Zeiten, schlechte Zeiten“ Expert advice, and car and weather tips, as well as free browser games, such as “Wer wird Millionär“ ZIELGRUPPE • RTL Mobil reaches an average of 0.98 million unique mobile users per month via the mobile enabled website and apps. • • 51% of RTL Mobil users are female. • RTL Mobil users have an average level of education: 33% of them have completed an intermediate certificate of education and 41% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 71% of users have a net monthly household income of €2,000 or more, and 41% of users have an income of over €3,000 per month. • RTL Mobil users show above-average interest in furniture and home furnishing items, wellness products, and fashion and cosmetics. Overall, the users are relatively young: 48% of users are aged between 20 and 39 and 83% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 164 Page Preisliste 2016 vom 04.01.2016 34.000 UMU´s App Quelle: AGOF mobile facts 2014 I 378.934 PIs Mobile Web 1.665.922 PIs App Quelle: IVW 2015-11 INHALT Overview of RTV mobile platforms: BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld • RTV mobile gives users the chance to have a customised TV guide with them at all times. • In addition to the far-reaching mobile portal, the RTV portfolio also includes iPhone and Android phone apps. • The RTV mobile platforms offer a range of useful features such as: - The RTV TV guide to call up an overview of the entire, current TV guide from “Now showing” to “on at 20:15”. - “Tips of the day” are reviewed by an independent editorial team. - The “my RTV” login – supplementary, free function (customisation of TV channels, genres & tips). Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. - Umfeld ROTATION 60 € 40 € 80 € - 60 € 40 € 80 € 90 € (auf Anfrage) 100 € (auf Anfrage) ZIELGRUPPE BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. RTV mobile target group Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 90 € (auf Anfrage) 100 € (auf Anfrage) 50 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 70 € - 90 € 90 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 90 € (auf Anfrage) 100 € (auf Anfrage) 50 € Seite 165 Page Umfeld ROTATION • • • • 14–29 years: 54% 30–39 years: 20% 40–49 years: 18% Overall, 50% of users have a net household income of €2000–4000 per month.* *Source: TDW 2013-02 Preisliste 2016 vom 04.01.2016 INHALT RTV.de Tablet Apps, summary RTV Tablet Apps offer a variety of useful features, such as: BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Tablet Billboard Tablet Superbanner - Seite 266 Page Umfeld ROTATION 90 € 40 € 90 € 40 € • The RTV TV guide to access the full and current TV programme from “On TV now” to “On TV at 20.15” in a clearly structured layout. • Recommended viewing “Tip of the day”. Recommendations from an independent editorial office. • The “myRTV” log-in – additional free functions (customisation of TV station, genres and TV tips). Preisliste 2016 vom 04.01.2016 220.000 UMU´s Mobile Web 4.499.266 PIs Mobile Web Quelle: IVW 2015-11 870.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT SCHÖNER WOHNEN now through three channels SCHÖNER WOHNEN magazine has been Europe’s largest home and lifestyle magazine for over 50 years and is a synonym for living in style: style-defining, true-to-life, relevant – a guideline for an entire field. Since the end of 2008, with SCHONER-WOHNEN.de, SCHOENER WOHNEN has also been the primary digital address for all those interested in furnishing. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Since the fall of 2013, with its own distinctive journalistic and aesthetic quality, SCHÖNER WOHNEN also shows the very best from the world of interior design in its unique journalistic and aesthetic quality through its mobile channel. The mobile website interests its users in interior design, decorating and building. The photo spreads inspire people to fulfil their personal decorating dreams. Umfeld Building Dekorate Homepage News Photo Gallery Setting Specials - Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € ZIELGRUPPE • SCHÖNER WOHNEN Mobile reaches an average of 0.27 million unique mobile users per month via the mobile enabled website and apps. • • 60% of SCHÖNER WOHNEN Mobile users are female. • SCHÖNER WOHNEN Mobile users have a relatively high level of education: 50% of them have completed an intermediate certificate of education. • 71% of users have a net monthly household income of €2,000 or more, and 41% of users have an income of over €3,000 per month. • In comparison with the population of Germany as a whole, SCHÖNER WOHNEN Mobile users show above-average interest in furniture and home furnishing items, toys, digital photography, and fashion and cosmetics. 31% of the target group are aged between 30 and 39 and 81% of users are aged 50 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 167 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile Booklet Mobile themed sponsorship auf Anfrage auf Anfrage auf Anfrage Seite 268 Page Preisliste 2016 vom 04.01.2016 550.000 UMU´s App Quelle: own data 2014-07 23.000.000 PIs Mobile Web Quelle: own data 2014-12 INHALT SMS VON GESTERN NACHT is an entertainment platform for teenagers and young adults. Users of the website and mobile apps can anonymously upload amusing chat messages. These messages are not publicly visible to begin with. An editorial team publishes a selection of the submissions, which are then rated and commented on by users. The top-rated submissions are used as teasers on the accompanying Facebook page. With 1.3 mill. likes, it is one of the biggest German fan pages. BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Four paperbacks containing a selection of the funniest messages have also been published by Rowohlt Verlag, with a combined print run to date of 800,000 copies. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle Mobile Sticky Ad - Umfeld Link to website: www.smsvongesternnacht.de ROTATION 60 € 40 € 80 € 60 € 50 € 60 € 40 € 80 € 60 € 50 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle Mobile Sticky Ad - Umfeld 60 € 40 € 80 € 60 € 50 € 60 € 40 € 80 € 60 € 50 € Umfeld Homepage Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle Mobile Sticky Ad - Seite 169 Page • SMS VON GESTERN NACHT achieves an average of 31 mill. page impressions and 10 mill. visits per month via the mobile enabled website and apps. • Users are divided almost equally between women and men, with slightly more women: 51% of users are female. • 22% of the target group are aged between 18 and 24 and 13% of users are aged between 25 and 34. ROTATION BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. ZIELGRUPPE Umfeld ROTATION 60 € 40 € 80 € 60 € 50 € 60 € 40 € 80 € 60 € 50 € Source: own figures, gutenacht Media GmbH Preisliste 2016 vom 04.01.2016 5.910.000 UMU´s Mobile Web 1.760.000 UMU´s App Quelle: AGOF mobile facts 2015 I 210.774.448 PIs Mobile Web 309.945.198 PIs App Quelle: IVW 2015-11 INHALT SPIEGEL mobile – the latest insights into what’s happening in the world BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Automobile Economy Homepage Kulture Kulture per month Panorama Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle Mobile Tandem Ad - Politics School Science Sports Travel ROTATION 60 € 40 € 80 € 50 € 100 € 60 € 40 € 80 € 50 € 100 € Umfeld Automobile Economy Homepage Kulture Kulture per month Panorama Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle - Politics School Science Sports Travel University Umfeld 60 € 40 € 80 € 50 € Umfeld Automobile Economy Homepage Kulture Kulture per month Panorama Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Medium Rectangle - Seite 170 Page • The complete SPIEGEL ONLINE mobile offering on your mobile phone, including innovative mobile technology, such as videos, Facebook and Twitter posting, RSS feeds, extensive stock market and weather portal and much more. • At http://m.spiegel.de the entire SPIEGEL ONLINE site is available free of charge to all HTML-enabled mobile phones and their users – regardless of network provider. • SPIEGEL mobile is also available as an iPhone app, Android app and Windows 7 app. ZIELGRUPPE • SPIEGEL Mobil reaches an average of 7.27 million unique mobile users per month via the mobile enabled website and apps. • • 57% of SPIEGEL Mobil users are male. • SPIEGEL Mobil users have an above-average level of education: 55% of them have completed an intermediate certificate of education. • 72% of users have a net monthly household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. • SPIEGEL Mobil users show above-average interest in life and pension insurance and new and rental cars. ROTATION 60 € 40 € 80 € 50 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. SPIEGEL mobile is available on your mobile phone 24/7 and delivers constantly updated content: news from all departments, photo galleries, videos, stock market information etc. University Umfeld BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. • Politics School Science Sports Travel University Umfeld ROTATION 60 € 40 € 80 € 50 € 60 € 40 € 80 € 50 € Overall, the users are relatively young: 52% of users are aged between 20 and 39 and 84% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial (Mobile Web & Apps) Mobile themed sponsorship (Mobile Web & Apps) auf Anfrage auf Anfrage Seite 271 Page Preisliste 2016 vom 04.01.2016 70.000 UMU´s App Quelle: AGOF mobile facts 2015 I 1.059.578 PIs App Quelle: IVW 2015-09 INHALT With this app, everything revolves around football – literally! BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Sticky Ad - Umfeld ROTATION 40 € 80 € 50 € 40 € 80 € 50 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. It’s fun and easy to navigate through the app by spinning the football. • Individual features are arranged in hexagons on the football simply click to zoom in and enlarge. • As well as providing detailed coverage, the app offers exciting editorial content, a live clock and comprehensive real-time stats. • The current state of play in all ongoing matches is displayed in conference mode right on the start screen. • All features at a glance: - Live clock - Tables - Stats - Photo spreads - Analysis Umfeld ZIELGRUPPE Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial Mobile Sticky Ad - Umfeld ROTATION 40 € 80 € 50 € 40 € 80 € 50 € Intense usage by users Seite 172 Page • • The football app benefits from the credibility of the SPIEGEL ONLINE brand. • • • Retains attention for a long time due to comprehensive stats The diverse range of features leads to intense usage. Users’ interest in football Preisliste 2016 vom 04.01.2016 1.927.000 PIs Mobile Web Quelle: own data 2013-10 INHALT SPORT.de mobile – an overview of the platform BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. SPORT.de mobile provides everything a sports fan on the move wants to know • Live scores for all major competitions - Football - Formula 1 - Top sports - Events • • News, background, galleries, tables and match schedules Interviews, highlights and videos ZIELGRUPPE Umfeld Homepage Video Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Seite 173 Page • Umfeld ROTATION SPORT.de mobile target group Core target group: men, 20–49 years old, interested in sport, active, educated* *Information provided by RTL Interactive (July 2013) Preisliste 2016 vom 04.01.2016 4.610.000 UMU´s Mobile Web 320.000 UMU´s App Quelle: AGOF digital facts 2015-09 42.975.433 PIs Mobile Web 58.125.743 PIs App Quelle: IVW 2015-11 9.260.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. STERN.de mobile – keep up-to-date always Umfeld Cars Digital GesundhHealth Homepage Knowledge Kulture+Lifestyle Politics+Economy Sports Travel - Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad - 60 € 80 € 80 € 70 € (auf Anfrage) 60 € 80 € - 50 € 90 € 100 € 50 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. On STERN.de’s mobile platforms users will find a diverse range of topics in the usual excellent quality. From politics to economics and sport, culture and entertainment – at STERN.de all current events are discussed. • In addition to the far-reaching mobile web portal, the portfolio of STERN.de has a diverse range of apps and is therefore available on all relevant mobile devices: iOS, Android, Windows Phone and iPad. • The STERN.de apps offer your users a range of useful features: - News Radar: keep up-to-date with the latest news wherever you are - Photo & video gallery - Live scores - Custom navigation bar - Push notifications & landscape mode ZIELGRUPPE • STERN.de Mobil reaches an average of 3.51 million unique mobile users per month via the mobile enabled website and apps. • Users are divided almost equally between women and men, with slightly more men: 52% of users are male. • 53% of the target group are aged between 20 and 39 and 82% of users are aged 49 or less. • STERN.de Mobil users have an above-average level of education: 54% have completed (vocational) A-Levels or a general university entrance qualification as their highest level of educational attainment. • 70% of users have a net monthly household income of €2,000 or more, and 44% of users have an income of over €3,000 per month. • In comparison with the population of Germany as a whole, STERN.de Mobil users show above-average interest in financial investments, shares, bonds and funds, and life and pension insurance. They are also interested in new and rental cars. Umfeld Cars Digital GesundhHealth Homepage Knowledge Kulture+Lifestyle Politics+Economy Sports Travel - Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) Mobile Medium Rectangle - 60 € (auf Anfrage) Mobile PreExpandable Ad (Auto-Expand)* - 80 € 80 € 70 € (auf Anfrage) 60 € (auf Anfrage) 80 € Seite 174 Page • Umfeld ROTATION Source: AGOF mobile facts 2015-I // Universe: average month Preisliste 2016 vom 04.01.2016 BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Cars Digital GesundhHealth Homepage Imagery (iPad App) Knowledge Kulture+Lifestyle Politics+Economy Sports Travel Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) - 60 € 40 € 60 € 60 € 40 € 60 € - 80 € 70 € (auf Anfrage) Mobile Medium Rectangle - 60 € (auf Anfrage) Mobile PreExpandable Ad (Auto-Expand)* - 80 € 80 € 70 € (auf Anfrage) 60 € (auf Anfrage) 80 € Seite 275 Page Umfeld ROTATION Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial (Mobile Web, iPhone & Android App) Mobile Booklet (Mobile Web, iPhone & Android App) Mobile Guide (STERN.de) Mobile Sponsored Post (iPhone & Android App) auf Anfrage from € 10.500 net auf Anfrage from € 15.000 net + production costs Seite 376 Page Preisliste 2016 vom 04.01.2016 INHALT STERN News – The new iPad App STERN News was launched by stern in early April: it is stern’s first news App for the iPad. Stern News presents content selected from STERN.de articles in a clearly organised layout optimised for the Apple iPad. Stern News concentrates on the essentials – clearly presented, simple to use, visually opulent. STERN News presents selected articles about today’s affairs in the “Top News” section. Other sections: favourite “Pictures of the day”, top videos. A news ticker provides fast access to a live news summary. The App is free of charge and can be downloaded from the App store. Unlike the pay-for-content STERN eMagazine, the opulent weekly magazine for lean-back enjoyment (also available in an iPad version), STERN News delivers to its readers an ongoing and up-to-the-minute source of key news, pictures and videos. It is the perfect lean-forward App, keeping you reliably updated with high quality journalism. BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Imagery (iPad App) Top News (iPad App) Top Videos (iPad App) Werbeform Format Tablet Billboard Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Pre Roll 20 Sec. Tablet Pre Roll 30 sec. Tablet Superbanner - Umfeld ROTATION 90 € 80 € 60 € 40 € 90 € 80 € 60 € 90 € 100 € 40 € FESTPREISE PRO WOCHE TABLET Belegungseinheit STERN.de iPad App - Total Seite 477 Page Tablet Medium Rectangle AI p. W. Festpreis 0,37 Mio. 11.100 € Preisliste 2016 vom 04.01.2016 INHALT TRIPWOLF Apps - the mobile travelling companion Global Social Travel Guide & Travel Community BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 90 € 90 € - 70 € 70 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand on User-Action) Mobile Full Page Flex Ad = Filmstrip (Auto-Expand) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 70 € - 90 € 90 € - 80 € 70 € 80 € 80 € 70 € 80 € - 50 € 50 € Seite 178 Page Umfeld ROTATION • High-quality travel content in cooperation with renowned travel-guide publishers • • User-generated content, ratings, tips and travel blogs Numerous innovative features such as - augmented-reality viewer for identifying top sights in the immediate vicinity - Trip planner to save hotels, restaurants and bars to a personal list using drag-and-drop - Sorting and filtering of sights and attractions according to popularity, distance and type - Offline maps Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Booklet (iPhone & Android App) Sponsored Post (iPhone & Android App) auf Anfrage from € 15.000 net + production costs Seite 279 Page Preisliste 2016 vom 04.01.2016 INHALT TRIPWOLF Apps - the mobile travelling companion Global Social Travel Guide & Travel Community BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld TRIPWOLF Android Tablet App Homepage TRIPWOLF iPad App Homepage Werbeform Format Tablet Billboard Tablet Interstitial (Auto-Expand) Tablet Medium Rectangle Tablet Superbanner - Seite 380 Page Umfeld ROTATION 90 € 80 € 60 € (nur iPad App) 40 € (nur iPad App) 90 € 80 € 60 € (nur iPad App) 40 € (nur iPad App) • High-quality travel content in cooperation with renowned travel-guide publishers • • User-generated content, ratings, tips and travel blogs Numerous innovative features such as - augmented-reality viewer for identifying top sights in the immediate vicinity - Trip planner to save hotels, restaurants and bars to a personal list using drag-and-drop - Sorting and filtering of sights and attractions according to popularity, distance and type - Offline maps Preisliste 2016 vom 04.01.2016 34.435 UMU´s Mobile Web 387.294 PIs Mobile Web Quelle: own data 2014-12 INHALT TVTV – TV schedule and guide The new TVTV mobile website lets you check what’s on TV, no matter where you are – it’s quick, straightforward and free! BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Umfeld ROTATION • The complete schedule: overview of over 130 free and pay TV channels • Comprehensive preview: find out today what’s on in three weeks’ time • Smart navigation: switch between now, 8.15 p.m. and 10 p.m. with just a tap • Broadcast details: discover the trailer, description, cast and lots more • Individual favourites: import your own channel list from tvtv.de in seconds • The day’s highlights: get tips on films and TV series from the editorial team Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 60 € 40 € 60 € 60 € 40 € 60 € - 70 € 70 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € ZIELGRUPPE - 50 € 50 € The typical TVTV user is: • • • • BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 - Umfeld ROTATION 40 € 40 € Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 - Seite 181 Page Umfeld ROTATION 40 € 40 € Aged between 30 and 39 Single 31% of users have a personal net income of €2,000+ Source: own figures BELEGUNGSEINHEITEN UND PREISE ANDROID APP Male (63%) Preisliste 2016 vom 04.01.2016 2.320.000 UMU´s Mobile Web 24.316.818 PIs Mobile Web Quelle: IVW 2015-11 4.030.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT URBIA.de mobile – everything new and prospective parents need BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Baby Desire to have children Family Fashion Freetime and vacation Health Homepage Infant Justice and finance Love and partnership Pregmancy Puberty Schoolchild - • URBIA.de is the largest website in Germany for prospective parents, pregnant couples and parents. • URBIA.de mobile provides valuable information about all important family topics: help with pregnancy problems, expert tips on nutrition, childbirth, the first few months with your baby, health, money, child-raising issues etc. • In the largest family community in Germany with 47 forum headings, you will get answers to all burning questions about parenting from other mothers and fathers in the fastest possible time. • URBIA Mobile provides customised information through dedicated apps. The ovulation app offers users information about pregnancy planning, while the pregnancy app offers them information about their pregnancy. Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile Medium Rectangle Mobile PreExpandable Ad (Auto-Expand)* Mobile PreRoll max 20 sec. Mobile PreRoll max 30 sec. Mobile Sticky Ad Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 80 € 70 € 60 € 80 € 80 € 70 € 60 € 80 € - 50 € 100 € 90 € 100 € 50 € 100 € ZIELGRUPPE • URBIA.de Mobil reaches an average of 2.14 million unique mobile users per month via the mobile enabled website and apps. • • 70% of URBIA.de Mobil users are female. • URBIA.de Mobil users have a high level of education: 35% of them have completed an intermediate certificate of education and 46% have completed at least a university of applied sciences entrance qualification. • 67% of users have a net monthly household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • In comparison with the population of Germany as a whole, URBIA.de Mobil users show above-average interest in women’s fashion and cosmetics, toys, health, life and pension insurance, baby articles and wellness products. Overall, the users are very young: 64% of users are aged between 20 and 39 and 90% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 182 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile Booklet Mobile Booklet Connect Ad Mobile themed sponsorship Sponsored Post auf Anfrage auf Anfrage auf Anfrage auf Anfrage from € 15.000 net + production costs Seite 283 Page Preisliste 2016 vom 04.01.2016 49.255.186 PIs Mobile Web Quelle: IVW 2015-11 INHALT VICE: The youth and lifestyle magazine from the USA AdVICE: Central portal for a growing family of global and digital channels BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage Total Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 80 € 70 € 80 € 80 € 70 € 80 € - 100 € 100 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Total Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - Umfeld 80 € 60 € 40 € 60 € ROTATION 80 € 60 € 40 € 60 € - 70 € 80 € 70 € 80 € - 100 € 100 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Total Werbeform Format Mobile Banderole Ad Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand auf User-Action)* Mobile Layer Ad (Auto-Expand) Mobile PreExpandable Ad (Auto-Expand)* Mobile Tandem Ad - 80 € 60 € 40 € 60 € 80 € 60 € 40 € 60 € - 70 € 80 € 70 € 80 € - 100 € 100 € Seite 184 Page Umfeld ROTATION • • • • Youth and lifestyle magazine • • Digital destination for opinion content News, music, videos, fashion, photos Cutting-edge youth culture Also covers controversial topics such as sex, drugs and violence; VICE continues to focus on social issues or political conflicts that transcend borders Mobile website, Android app, iPhone app Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile themed sponsorship auf Anfrage auf Anfrage Seite 285 Page Preisliste 2016 vom 04.01.2016 980.000 UMU´s Mobile Web 35.010.572 PIs Mobile Web Quelle: IVW 2015-11 2.540.000 Digitale Reichweite Quelle: AGOF digital facts -12 INHALT VODAFONE LIVE! – all news combined on one mobile site BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Cars Chat + Flirt Guidebook Homepage Homepage Business Portal IT + Handy Lifestyle Mobile TV Music + Fun My Portal News + Info Services Special Sports Travel - Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Expandable Ad (Expand on User-Action)* Mobile Interstitial Mobile Layer Ad (Auto-Expand) - Umfeld 60 € 40 € 60 € ROTATION 60 € 40 € 60 € - 80 € 70 € 80 € 70 € • VODAFONE LIVE! mobile combines all mobile phone functions with high quality content • VODAFONE LIVE! mobile is the convergent mobile site for Vodafone.de and Vodafonelive.de • As a general interest portfolio, VODAFONE LIVE! mobile displays all facets from content offering to economic news, such as - Sport - Lifestyle - Music news - IT+ mobile phone • Integration of its own community including chat, a dating portal and photo community ZIELGRUPPE • VODAFONE LIVE! reaches an average of 1.32 million unique mobile users per month via the mobile enabled website and apps. • • 50% of VODAFONE LIVE! users are male and female. • Overall, VODAFONE LIVE! mobile users are relatively well-educated: 34% of them have completed an intermediate certificate of education and 39% have completed at least a university of applied sciences entrance qualification. • 67% of users have a net monthly household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • In comparison with the population of Germany as a whole, VODAFONE LIVE! users show above-average interest in consumer electronics (TVs, video games, surround sound systems, etc.), gambling and pay-to-enter lotteries, and mobile phones and smartphones. 31% of the target group are aged between 14 and 29 and 47% of users are aged 40 or older. Source: AGOF mobile facts 2015-I // Universe: average month Seite 186 Page Preisliste 2016 vom 04.01.2016 40.000 UMU´s App Quelle: AGOF mobile facts 2014 III INHALT VOX Inside - exclusive content and supplementary information on VOX programmes BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 40 € 80 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Seite 187 Page Umfeld ROTATION 40 € 80 € 40 € 80 € • • • The VOX Inside app brings television even closer • The app can be used to exchange views and to take part in surveys and quizzes • Other features are: - the check-in function – users can check in to the broadcast and use various channels to communicate to others what they are watching; - the reminder function, which draws attention to broadcasts or videos using push messages; - the chat and an expanding community; - videos dealing with highlights and news; - programme planner Available for iOS and for Android Parallel to TV broadcasts, users get exclusive content on their favourite programmes Preisliste 2016 vom 04.01.2016 INHALT VOX Inside Tablet Apps - exclusive content and supplementary information on VOX programmes BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Superbanner - Seite 288 Page Umfeld ROTATION 80 € 40 € 80 € 40 € • • • The VOX Inside app brings television even closer • The app can be used to exchange views and to take part in surveys and quizzes • Other features are: - the check-in function – users can check in to the broadcast and use various channels to communicate to others what they are watching; - the reminder function, which draws attention to broadcasts or videos using push messages; - the chat and an expanding community; - videos dealing with highlights and news; - programme planner Available for iOS and for Android Parallel to TV broadcasts, users get exclusive content on their favourite programmes Preisliste 2016 vom 04.01.2016 242.000 PIs Mobile Web Quelle: own data 2013-10 INHALT VOX mobile – the VOX TV guide and extra info on the move BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. • The diverse VOX TV guide is now available at all times, even when you’re on the move • The VOX mobile portal extends the popular TV format to the mobile internet • Background information such as the VOX cookery format incl. recipe database, info about travel destinations & the latest car news • In addition to news & weather, the platform is characterised by various interactive features such as quizzes and votes on the latest VOX topics. Umfeld Cooking Women X Factor ZIELGRUPPE Werbeform Format Umfeld ROTATION Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Full Page Flex Ad = Filmstrip (Expand auf User-Action) Mobile Interstitial Mobile PreExpandable Ad (Auto-Expand)* Mobile Sticky Ad - 60 € 40 € 70 € 60 € 40 € 70 € • VOX NOW Mobil reaches an average of 0.03 million unique mobile users per month via the mobile enabled website and apps. - 80 € 80 € 80 € 80 € • • 61% of VOX NOW Mobil users are female. - 50 € 50 € • VOX NOW Mobil users have a relatively high level of education: 34% of them have completed an intermediate certificate of education and 38% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 70% of users have a net monthly household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. • VOX NOW Mobil users show above-average interest in combined television, telephone and Internet packages from a single provider, digital photography, and wellness products. The users are younger than average: 48% of users are aged between 20 and 39 and 83% of users are aged 49 or less. Source: AGOF mobile facts 2014-II // Universe: average month Seite 189 Page Preisliste 2016 vom 04.01.2016 60.000 UMU´s App Quelle: AGOF digital facts 2015-09 6.440.365 PIs App Quelle: IVW 2015-11 INHALT Playfully learning – it's great fun. BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld • "WER WIRD REICH?" (WHO’LL GET RICH) is a classical multiple-choice quiz game for Android devices. • There are four possible answers per question and a total of three lifelines. • The game is over if you get one answer wrong, but we’ll give you the correct answer – so there are plenty of opportunities to learn something new. • With more than 2000 questions, test and improve your knowledge on film & music, geography, maths, animals & nature, countries and flags, travel and IT. • Users can enter the scores they achieve in the high-score list and share this friends. • It is also possible to interact with the developers within the community – existing questions can be improved and new ones submitted. ROTATION 40 € 80 € 40 € 80 € ZIELGRUPPE • The WER WIRD REICH app reaches an average of 0.10 million unique mobile users per month. • • 62% of WER WIRD REICH app users are male. • WER WIRD REICH app users have a relatively high level of education: 43% of them have completed an intermediate certificate of education and 31% have completed at least a university of applied sciences entrance qualification as their highest level of educational attainment. • 63% of users have a net monthly household income of €2,000 or more, and 36% of users have an income of over €3,000 per month. • WER WIRD REICH app users show above-average interest in new and used cars, sports articles and equipment, and consumer electronics (TVs, video games, surround sound systems, etc.). The users are younger than average: 47% of users are aged between 14 and 29 and 90% of users are aged 49 or less. Source: AGOF mobile facts 2015-I // Universe: average month Seite 190 Page Preisliste 2016 vom 04.01.2016 INHALT Playfully learning – it's great fun. • "WER WIRD REICH?" (WHO’LL GET RICH) is a classical multiple-choice quiz game for Android devices. • There are four possible answers per question and a total of three lifelines. • The game is over if you get one answer wrong, but we’ll give you the correct answer – so there are plenty of opportunities to learn something new. • With more than 2000 questions, test and improve your knowledge on film & music, geography, maths, animals & nature, countries and flags, travel and IT. • Users can enter the scores they achieve in the high-score list and share this friends. • It is also possible to interact with the developers within the community – existing questions can be improved and new ones submitted. BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld WER WIRD REICH? Android Tablet App Homepage Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Superbanner - Umfeld ROTATION 80 € 40 € 80 € 40 € FESTPREISE PRO WOCHE TABLET Belegungseinheit WER WIRD REICH? Android Tablet App Seite 291 Page Tablet Superbanner AI p. W. Festpreis 0,64 Mio. 15.940 € Preisliste 2016 vom 04.01.2016 30.000 UMU´s Mobile Web 80.000 UMU´s App Quelle: AGOF digital facts 2015-09 / AGOF mobile facts 2015 I 109.169 PIs Mobile Web 981.363 PIs App Quelle: IVW 2015-11 INHALT Precisely localised weather information for smartphones and iPad BELEGUNGSEINHEITEN UND PREISE MOBILE WEB Alle Preise sind als TKP angegeben. Umfeld Homepage WETTER-DEUTSCHLAN D.com Homepage WETTER.at Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 60 € 40 € 80 € 60 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld Homepage WETTER-DEUTSCHLAN D.com Homepage WETTER.at Werbeform Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 60 € 40 € 80 € 60 € 40 € 80 € BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. Homepage WETTER-DEUTSCHLAN D.com Homepage WETTER.at Format Mobile Content Ad 2:1 Mobile Content Ad 4:1/6:1 Mobile Interstitial - Umfeld ROTATION 60 € 40 € 80 € Optimised search function and worldwide weather information • • Bioweather and pollen count An overview of the whole day’s weather at a click Seven-day forecast Numerous innovative features Animated weather videos for Germany, e.g. wind forecast International satellite videos Precisely localised weather forecast via GPS Manage personal favourites Topic-based weather, e.g. skiing weather, football weather or golf weather WETTER-DEUTSCHLAND.com and WETTER.at for Android phones, iPhone and iPad as well as mobile sites ZIELGRUPPE Weather targeting to precisely tailor campaigns to target groups! Umfeld Werbeform • • • • • • • • • 60 € 40 € 80 € • With the wetter-deutschland and wetter.at apps, you reach a broad and heterogeneous target group in Germany and Austria. • In ski regions, the depth of snow on mountains and in valleys is displayed. • Exactly tailored to users’ locations thanks to GPS targeting localisation • Weather targeting to adapt campaigns to the weather (e.g. ads display at 20° C or above) • The apps and mobile sites are extremely user-friendly and intuitive to operate. • The app is already one of Austria’s most successful weather apps.* *Own figures: WETTER-DEUTSCHLAND.com/WETTER.at Seite 192 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Mobile Advertorial Mobile themed sponsorship auf Anfrage auf Anfrage Seite 293 Page Preisliste 2016 vom 04.01.2016 INHALT Precisely localised weather information for iPad • • • • BELEGUNGSEINHEITEN UND PREISE TABLET Alle Preise sind als TKP angegeben. Umfeld Homepage iPad App Werbeform Format Tablet Interstitial (Auto-Expand) Tablet Superbanner - Seite 394 Page Umfeld ROTATION 80 € 40 € 80 € 40 € Optimised search function and worldwide weather information An overview of the whole day’s weather at a click Seven-day forecast Numerous innovative features Preisliste 2016 vom 04.01.2016 260.000 UMU´s App Quelle: AGOF digital facts 2015-09 4.336.788 PIs App Quelle: IVW 2015-11 INHALT WETTER.de mobile – precise weather info for the smartphone BELEGUNGSEINHEITEN UND PREISE IPHONE APP Alle Preise sind als TKP angegeben. Umfeld • • Optimised search function and worldwide weather info • A range of high quality weather videos from the RTL magazines and news • Numerous innovative features: - Precise weather forecasts using GPS - Management of personalised favourites in the weather cockpit - Weather outlook with 6-day forecast - Favourite locations can be saved in the weather cockpit - Bio weather: pollen, biorhythms, ozone pollution, UV radiation - Animated rainfall radar and location-based weather forecasts using GPS Homepage Werbeform Format Mobile Content Ad 4:1/6:1 - Umfeld ROTATION 40 € 40 € Mobile added value: weather info at any time at the touch of a button BELEGUNGSEINHEITEN UND PREISE ANDROID APP Alle Preise sind als TKP angegeben. ZIELGRUPPE Umfeld Homepage Werbeform Format Mobile Content Ad 4:1/6:1 - Umfeld ROTATION 40 € 40 € • WETTER.de Mobil reaches 990 thousand unique mobile users per month. • 48 % of the users of WETTER.de Mobil, are male, 52 % are therefore female. • WETTER.de Mobil users tend to be young: 34.8 % are aged between 14 and 29. • The users are relatively well educated: 25 % have a secondary school leaving certificate, and 27.6 % a general university entrance qualification (A-levels). • The net household income distribution is relatively even: in the largest group, accounting for 16.4 %, the users have an income of Euro 3,000 to 3,500. • The users are mainly interested in consumer electronics, travel, as well as large household appliances (e.g. fridges, washing machines, ovens). Source: AGOF internet facts 2013-II universe: individual month Seite 195 Page Rate card 2016 04.01.2016 THEMATIC ROTATIONS Auto Beauty Entertainment Family Finance Food Frauen ImageAd Kunst, Kultur und Medien Lifestyle Low Fare Low Fare Frauen Low Fare Männer Männer Mode Nachhaltigkeit Nachrichten PrimeSite PrimeSite Frauen PrimeSite Männer Reise Sport & Gesundheit Technologie Top-Entscheider Vodafone/Arcor MediaNetwork! Wirtschaft Wohnen & Einrichten Advertising form Price AdBundle* (Super Banner + Skyscraper + Medium Rectangle) BanderoleAd Billboard Expandable Billboard Expandable HalfPageAd Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper FloorAd HalfpageAd Layer Medium Rectangle Post Roll Video Ad - 15 Sek. Post Roll Video Ad - 20 Sek. Pre Roll Video Ad - 20 Sek. Pre Roll Video Ad - 30 Sek. SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper 30 € 70 € 80 € 100 € 90 € 70 € 50 € 50 € 90 € 90 € 70 € 70 € 50 € 45 € 55 € 80 € 90 € 70 € 30 € 30 € 95 € 85 € 85 € 110 € 45 € 70 € G+J EMS-ROTATIONS Advertising form AdBundle* (Super Banner + Skyscraper + Medium Rectangle) BanderoleAd Billboard Expandable Billboard Expandable HalfPageAd Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper FloorAd HalfpageAd Layer Medium Rectangle Post Roll Video Ad - 15 Sek. Post Roll Video Ad - 20 Sek. Pre Roll Video Ad - 20 Sek. Pre Roll Video Ad - 30 Sek. SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper Page 196 Page Price 15 € 35 € 40 € 50 € 45 € 35 € 25 € 25 € 45 € 45 € 35 € 35 € 25 € 35 € 45 € 70 € 80 € 35 € 15 € 15 € 50 € 45 € 45 € 55 € 20 € 35 € Rate card 2016 04.01.2016 VODAFONE/ARCOR MEDIANETWORK Advertising form BanderoleAd Billboard Expandable Billboard Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper Layer Medium Rectangle PopUp/PopUnder SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper Page 297 Page Price 35 € 40 € 50 € 35 € 25 € 25 € 45 € 35 € 25 € on request 35 € 15 € 15 € 50 € 45 € 45 € 55 € 20 € 35 € CONTACT International Irene Vollmer International Sales Tel: +49 (0) 40 / 37 03 – 29 51 Fax: +49 (0) 40 / 37 03 –17 29 51 [email protected] G+J Electronic Media Sales GmbH Postal Adress: Brieffach 10 20444 Hamburg www.gujmedia.com Page 98 Visitor: Am Baumwall 11 20459 Hamburg