Pricelist Online 2016
Transcription
Pricelist Online 2016
RATE CARD "2016" 04.01.2016 Preisliste 2016 vom 04.01.2016 3,59 Mio. PIs 1,15 Mio. Visits Quelle: IVW 2015-11 0,52 Mio. Unique User Quelle: AGOF digital facts 2015-09 1,02 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld International Liveticker Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper National incl. Bundesligen News Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package - Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 11 Page It's no major feat to continue a magazine online. But successfully presenting a magazine on practically all digital channels and snatching up key prizes in the process is only something 11FREUNDE can do on www.11FREUNDE.de. The 11FREUNDE Liveticker seems to have captured the enthusiasm of both readers and journalists alike. After winning the 2010 Henri Nannen Prize, in 2013 the Liveticker was awarded the Grimme Online Award in the category "Culture and Entertainment". Excellent background information, shrewd observations and humour are what sets 11FREUNDE.de apart. 11FREUNDE.de covers both up-to-date topics and football history. Football culture away from the stadiums is just as important as what's happening on the pitch. Apart from the Liveticker, 11FREUNDE.de has also introduced other successful formats, including its "Flimmerkiste" - one of Germany's most comprehensive collections of football videos. This also includes the "quick lists" - which combine specialist football knowledge with social phenomena. ZIELGRUPPE • • • 11FREUNDE.de reaches 0.47 million unique users every month. • 11FREUNDE.de users boast an above-average level of education: 57% have A-Levels or a university degree. • 63% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. • 11FREUNDE.de users use the internet with above-average frequency to source information on messaging services as well as on dating and networking. They also frequently use content related to the topic of chat and forums as well as content related to the topic of films and film times, and access information on the topic of blogs. • In comparison with the population of Germany as a whole, 11FREUNDE.de users show above-average interest in gambling, computer and video games, pay-to-download music or films, and computer software other than games. • 11FREUNDE.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of life and pension insurance as provision for old age, computer and video games, non-alcoholic beverages, home cinema/surround sound systems and sports articles and equipment. 89% of 11FREUNDE.de users are male. 50% of the target group are aged between 20 and 29 years, and 90% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Homepage International National incl. Bundesligen AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 80.000 5.800 € 0,13 Mio. 5.900 € 0,23 Mio. 10.400 € 80.000 6.400 € 0,13 Mio. 6.500 € 0,23 Mio. 11.500 € 80.000 3.800 € 0,12 Mio. 3.600 € 0,23 Mio. 6.900 € 70.000 4.500 € 0,12 Mio. 4.800 € 0,22 Mio. 8.800 € 80.000 7.200 € 0 0 - 80.000 5.800 € 0 0 - 80.000 5.100 € 0,13 Mio. 5.200 € 0,23 Mio. 9.200 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Product Test auf Anfrage from € 12,500 net from € 4,500 net from € 20,000 net € 7.500 auf Anfrage auf Anfrage Seite 22 Page Preisliste 2016 vom 04.01.2016 1,44 Mio. PIs 0,32 Mio. Visits Quelle: IVW 2015-11 0,23 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,23 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT ALPENVEREIN.de is the official website of the German Alpine Club (DAV), which with over 1.07 mill. members is the world’s largest mountaineering association. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Medium rectangle Skyscraper Superbanner Wallpaper miscellaneous 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels 728 x 90 + 160 x 600 pixels Umfeld ROTATION - 40 € 60 € 40 € 40 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 13 Page The website is the most comprehensive mountaineering site in the German-speaking world, offering mountaineers and nature-lovers useful services free of charge that they use to help them prepare their next mountain adventure: Alpine weather and avalanche reports, and portraits of over 1,000 Alpine chalets, 200 climbing sites and the 354 DAV sections. In addition, ALPENVEREIN.de inspires and motivates users with expedition reports, event information, travel and tour tips, mountaineering news and reports on current DAV conservation projects. DAV PANORAMA readers in particular use the Internet as a source of information several times per day and place great value on the DAV website, as demonstrated by the constantly increasing number of page hits. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Fireplace Sticky Fireplace Sticky Wallpaper Wallpaper 0,11 Mio. 5.500 € 0,11 Mio. 6.200 € 0,11 Mio. 5.000 € 0,11 Mio. 4.400 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship Competition eBooklet auf Anfrage auf Anfrage auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Crossmedia Integration auf Anfrage Seite 24 Page Preisliste 2016 vom 04.01.2016 132,94 Mio. PIs 14,35 Mio. Visits Quelle: IVW 2015-11 1,51 Mio. Unique User Quelle: AGOF digital facts 2015-09 1,51 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT ARCOR.de is among the biggest free-mail portals in Germany. Whether the latest news from all over the world, sport, automobiles, technology, career and money, or fashion, travel, food, health, TV, movies and culture – ARCOR.de offers interesting news for every user. Use the site in order to draw attention to your campaign on a wide front. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Cars Current News Digital & Mobile Entertainment Life Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad layer Medium rectangle Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Wallpaper miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Love & Erotic Region Rotation Site Sports ZIELGRUPPE Umfeld 40 € 80 € 90 € 110 € 80 € 60 € 60 € 100 € 100 € 100 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 80 € Format MaxiAd (LogOut page) PopUp/PopUnder 640 x 480 pixels 640 x 480 or 800 x 600 pixels see above *LogIn page - Super Banner, Skyscraper, exp. Super Banner, exp. Skyscraper MaxiAd (LogOut page) fixed price per week 640 x 480 pixels Umfeld 70 € auf Anfrage siehe oben Festpreis € 30.000 - 1.500.000 AI * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 15 Page ARCOR.de reaches 1.54 million unique users every month. • 65% of users boast net household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • ARCOR.de users use the internet with above-average frequency to source information on online banking as well as on sports results and sports reports. They also frequently use content related to the topic of world affairs, carry out research on search engines and online catalogues, and access information on the topic of property searches. • In comparison with the population of Germany as a whole, ARCOR.de users show above-average interest in rail tickets, pay-to-enter lotteries, DIY articles and appliances, and pay-to-download music or films. • ARCOR.de experiences of online shopping and e-commerce are frequently associated with the purchase of gambling products, miscellaneous insurance policies such as car, household contents or liability insurance, home cinema/surround sound systems, pay-to-enter lottery tickets and rental cars. 59% of ARCOR.de users are male. 53% of the target group are aged between 20 and 49 years. ARCOR.de users boast an above-average level of education: 37% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month SITESPEZIFISCHE WERBEFORMEN Werbeform • • • • Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 25 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO TAG Belegungseinheit Homepage (weekend day) Logout AI p. T. Festpreis AI p. T. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,27 Mio. 14.600 € 0,15 Mio. 8.100 € 0,27 Mio. 16.200 € 0,15 Mio. 9.000 € 0,28 Mio. 10.100 € 0 - 0,24 Mio. 11.500 € 0,13 Mio. 6.200 € 0,27 Mio. 18.700 € 0 - 0,27 Mio. 14.900 € 0 - 0,27 Mio. 13.000 € 0,15 Mio. 7.200 € Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,17 Mio. 7.700 € 60.000 2.700 € 60.000 2.700 € 1,04 Mio. 28.100 € 60.000 2.700 € 15,26 Mio. auf Anfrage 0,17 Mio. 8.500 € 60.000 3.000 € 60.000 3.000 € 1,04 Mio. 31.200 € 60.000 3.000 € 15,26 Mio. auf Anfrage 0,16 Mio. 4.800 € 0 0 0 0 4,07 Mio. auf Anfrage 0,16 Mio. 6.400 € 0 0 0,96 Mio. 23.000 € 0 14,96 Mio. auf Anfrage 0 0 0 0 0 0 - 0 0 0 0 0 0 - 0,17 Mio. 6.800 € 0 0 1,04 Mio. 25.000 € 0 15,26 Mio. auf Anfrage FESTPREISE PRO WOCHE Belegungseinheit Current News Entertainment Life Logout Love & Erotic Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition Product Test auf Anfrage auf Anfrage from € 4.500 auf Anfrage Seite 26 Page Preisliste 2016 vom 04.01.2016 1,97 Mio. PIs 0,21 Mio. Visits Quelle: IVW 2015-11 90.000 Unique User Quelle: AGOF digital facts 2015-09 90.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE • • ART-MAGAZIN.de is Germany's biggest art portal. • ART-MAGAZIN.de offers an exclusive service. Apart from exciting topical Specials on markets relevant to art, such as photography, travel, design and fashion, trade fairs and other events, the site also offers a comprehensive search tool for exhibitions in the form of a complete archive of ART issues for research which is free of charge. In addition, there is a video portal for video art and video news, as well as VIP bloggers who report live from the art scene. • ART-MAGAZIN.de is indispensable. All clients who are looking not only for a high-class environment for their brands but also attach great importance to reaching a high-calibre user group for whom enjoyment, education and culture belong together, are in good hands at ART-MAGAZIN.de. Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. ART-MAGAZIN.de is closer to the action. Our ART correspondents report from international art metropolises across the world, present the latest exhibitions and trends, take a look behind the scenes and conduct exclusive interviews with curators and artists. ZIELGRUPPE • ART-MAGAZIN.de reaches 0.12 million unique users every month. • • 54% of ART-MAGAZIN.de users are female. • ART-MAGAZIN.de users boast an above-average level of education: 40% have A-Levels or a university degree. • 63% of users boast net household income of €2,000 or more, and 40% of users have an income of over €3,000 per month. • ART-MAGAZIN.de users use the internet with above-average frequency to source information on fitness and wellness as well as on films and film times. They also frequently use content related to the topic of horoscopes as well as content related to the topic of dating and networking, and access information on the topic of food, drink and the pursuit of enjoyment. • In comparison with the population of Germany as a whole, ART-MAGAZIN.de users show above-average interest in rail tickets, gambling, hotels for holiday and business trips, and holidays or last-minute trips. • ART-MAGAZIN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of life and pension insurance as provision for old age, financial investments, shares, bonds and funds, gambling products, car finance products, rail tickets, and DVD and Blu-ray players/recorders and digital video recorders. 36% of the target group are aged between 20 and 39 years, and 62% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month Seite 17 Page Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,22 Mio. 9.900 € 0,24 Mio. 12.000 € 0,23 Mio. 6.900 € 0,24 Mio. 9.600 € 0,24 Mio. 9.600 € INTEGRATIONEN Integrationen Preis Bespoke Topic Sponsorship Competition eBooklet Multiple BrandBooklet Photo Competition Product Test from € 12.500 net auf Anfrage from € 20.000 net auf Anfrage auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration auf Anfrage Seite 28 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter weekly - on Thursday weekly - on Thursday Text link Medium Rectangle 7 lines of 65 characters 300 x 250 pixels, max. 40 KB SPECIALS Specials Zeitraum Architekture Art market Design 2015 2015 2015 Seite 39 Page Abozahlen Preis pro Versand 5.400 5.400 auf Anfrage auf Anfrage Preisliste 2016 vom 04.01.2016 12,93 Mio. PIs 1,79 Mio. Visits Quelle: IVW 2015-11 0,40 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,46 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT Europe’s first financial information platform! UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Column Commodities Derivate Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Markets News & Knowledge Rotation Umfeld 40 € 80 € 90 € 110 € 80 € 60 € 60 € 100 € 100 € 100 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Millions-Offer(Homepage/Wallpaper/1.000.0 00 AI) Low-TKP Offer (Super banner/Skyscraper or Medium rectangle/1.000.000 AI) Wallpaper miscellaneous 14.900 € miscellaneous 7.000 € 800 x 90 + 160 x 600 pixels Established in 1994, boerse.de was Europe’s first financial information platform, offering a wide range of business and market information. This includes real-time price information, charts, company profiles, news and an exchange-traded funds (ETF) section as well as market reports, studies and recommendations by leading analysts together with schedules of important events and an extensive repository of background information. This is supplemented with numerous useful tools and services, sections on the markets of individual countries, efficient security checks, extensive sections on equities, funds, options, warrants, certificates and commodities as well as boerse.de’s very own stock investment club (BAC) with personal investment accounts and watch lists. With its premium target group structure, BOERSE.de offers a high-quality advertising environment for reaching decision-makers. ZIELGRUPPE • • • • BOERSE.de reaches 0.41 million unique users every month. • 62% of users boast net household income of €2,000 or more, and 49% of users have an income of over €3,000 per month. • BOERSE.de users use the internet with above-average frequency to source information on sports results and sports reports as well as on property searches. They also frequently use content related to the topic of fitness and wellness as well as content related to the topic of test results, and access information on the topic of world affairs. • In comparison with the population of Germany as a whole, BOERSE.de users show above-average interest in financial investments, shares, bonds and funds, pay-to-enter lotteries, prize games, and computer hardware or accessories. • BOERSE.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of frozen food and ready meals, rental cars, financial investments, shares, bonds and funds, navigation systems, health insurance, new cars and dairy products. Umfeld 80 € 82% of BOERSE.de users are male. 45% of the target group are aged between 20 and 49 years BOERSE.de users boast an above-average level of education: 47% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 110 Page Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Homepage Markets News & Knowledge Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,34 Mio. 15.300 € 0,24 Mio. 10.800 € 60.000 2.700 € 0,72 Mio. 32.400 € 0,34 Mio. 17.000 € 0,24 Mio. 12.000 € 60.000 3.000 € 0,72 Mio. 36.000 € 0,30 Mio. 9.000 € 0,23 Mio. 6.900 € 0 0,66 Mio. 19.800 € 0,33 Mio. 13.200 € 0,25 Mio. 10.000 € 0 0,71 Mio. 28.400 € 0,34 Mio. 19.200 € 0 0 0 - 0,34 Mio. 15.300 € 0 0 0 - 0,34 Mio. 13.600 € 0,24 Mio. 9.600 € 0 0,72 Mio. 28.800 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship Competition eBooklet EMS trend insight Premium Content Category Product Test Standalone Newsletter auf Anfrage from € 12.500 auf Anfrage from € 20.000 € 7.500 from € 75.000 auf Anfrage € 65 CPM Seite 211 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Daily Daily Daily trading day: monday to friday trading day: monday to friday trading day: monday to friday Medium Rectangle Text link Banner 300 x 250 pixels, max. 40 KB 7 lines of 65 characters 468 x 60 pixels, max. 40 KB SPECIALS Specials Zeitraum Certificates Commodities & ETCs Fonds & ETFs Foreign exchange Money investment 2015 2015 2015 2015 2015 Seite 312 Page Abozahlen Preis pro Versand 15.000 15.000 15.000 900 € 375 € 525 € Preisliste 2016 vom 04.01.2016 8,46 Mio. PIs 0,66 Mio. Visits Quelle: own data 2015-04 0,54 Mio. Unique User Quelle: own data 2015-04 INHALT BRIGITTE-MOM.de: UMFELDER UND PREISE • strikes just the right tone. Mothers' feelings are constantly torn between courage, fury and joy. • • comes right to the point, for mothers don’t have much time. • takes on the seeming chaos of day-to-day life, the seeming lack of logic of certain behaviours, the seemingly contradictory needs – with love, serenity and humour. Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 113 Page focuses on change and changes in perspective. Mothers face constant change, and so the MOM protagonists are always experiencing transformation. Sections: • • What’s happening: Facebook timeline • • • • • What we want: Beautiful products, fashion, shops Feelings: Topics from a mom’s world, psychological themes, upsetters Learning more: Tips, MOM films, interviews with experts MOM blogs Mom shopping Bulletin board ZIELGRUPPE • I am a woman. Somewhere between 20 and 40. A little chaotic, but still pretty organised. I have a child, or I would like to have one. • I don’t have much time, I never take a break. In fact, I am always stressed out. On top of that, I am a perfectionist. Of course, I still manage everything – somehow: Child, job, love and affairs. To master my day, I would actually need 36 hours and a battery that never has to be recharged. Besides, I have to be creative, spontaneous, and open to changes every day. • I have to be in a good mood, have a sense of humour, and be relaxed and entertaining. I’m not supposed to be a know-it-all or a problem-oriented giver of advice. I need a clear message – one that will stimulate me: I’d rather be unperfect! • My solution: BRIGITTE-MOM.de – the website with strong nerves for mothers and other women who need them. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Sympathize Total Seite 214 Page AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 90.000 4.100 € 0,17 Mio. 7.700 € 90.000 4.500 € 0,17 Mio. 8.500 € 90.000 2.700 € 0,15 Mio. 4.500 € 90.000 3.600 € 0,16 Mio. 6.400 € 90.000 3.600 € 0,17 Mio. 6.800 € Preisliste 2016 vom 04.01.2016 4,08 Mio. PIs 0,39 Mio. Visits Quelle: own data 2015-04 0,32 Mio. Unique User Quelle: own data 2015-04 INHALT BRIGITTE-WOMAN.de is the new website for women aged 40 and over. Users have not only age in common, but primarily their attitude to life: They are open-minded, curious and particularly active. And they are always on the lookout for that special tip, that first-class address, a good product. Women over 40 know what is good for them and want to share that knowledge with others. This need is taken up by BRIGITTE-WOMAN.de with the tool "The Best". Because that is where women can pass on their recommendations. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Beauty Culture Fashion Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper The "Culture Planner" helps women to plan their own leisure time. The editorial format - "The Decision" - enables women to share their experiences with others. In addition, the link to the social network Bfriends provides women with the perfect platform for communicating with each other both on- and offline and for proactively planning their lives. Umfeld Health Live and Love Travel & Pleasure Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package - Umfeld ZIELGRUPPE • • • BRIGITTE-WOMAN.de reaches 0.25 mio users every month. • BRIGITTE-WOMAN.de users enjoy above average education, 46% have A-levels (or equivalent) or are university graduates. • Their earnings are above average: 32% dispose over a net household income of € 3,000 plus. • BRIGITTE-WOMAN.de users have a higher than average interest in women’s cosmetics and clothing, wellness and health products, rail and air tickets as well as books and tickets for cultural events. • They make above average use of the internet, in order to e.g. glean information on the subjects of food and drink, enjoyment, fitness and wellness, family and children. Above average use is also made of property websites and online banking. • Experience gained by BRIGITTE-WOMAN.de users in e-commerce derives to a disproportionate extent from making online purchases of women’s clothings, cosmetics, wellness and dental care products as well as rail tickets and rental cars. Higher than average numbers of household appliances and new cars are purchased via the internet. 84% of users are female. 46% of users are between 20 and 39 years old; 72% of BRIGITTE-WOMAN.de users belong to the age group 20 and 49. Source: AGOF internet facts 2015–03//Base: average month ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 115 Page BRIGITTE-WOMAN.de is spaciously laid out, clearly categorised and features emotional pictorial language. The focus is on topics of culture, travel and beauty. The site offers high-quality editorial content. BRIGITTE-WOMAN.de therefore boasts a very special profile in the women's segment. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Tesamtotal AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,16 Mio. 7.200 € 0,16 Mio. 8.000 € 0,16 Mio. 4.800 € 0,16 Mio. 6.400 € 0,16 Mio. 6.400 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competion eBooklet EMS Trend insight Multiple BrandBooklet Photo contest Product Test auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration Word-of-Mouth auf Anfrage auf Anfrage Seite 216 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter weekly - on Tuesday NativeAd Newsletter Newsletter weekly - on Tuesday weekly - on Tuesday Medium Rectangle Banner 166 x 110 pixels + text link max. 245 characters 300 x 250 pixels, max. 40 kB - SPECIALS Specials Zeitraum Books, Movies & Events Fashion & Beauty Fashion for Big-Size Health Travel & Pleasure 2015 2015 2015 2015 2015 Seite 317 Page Abozahlen Preis pro Versand 10.700 696 € 10.700 10.700 642 € 375 € Preisliste 2016 vom 04.01.2016 85,42 Mio. PIs 12,31 Mio. Visits Quelle: IVW 2015-11 4,29 Mio. Unique User Quelle: AGOF digital facts 2015-09 6,53 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT BRIGITTE Digital – the top site for women On the Internet as well, BRIGITTE is the largest, most successful German women’s magazine. Every month, millions of women visit our digital offers because they know: at BRIGITTE.de they’ll find everything that will make their lives more beautiful. Recipes, for example, plus make-up tips and fashion trends, diet recommendations and fitness exercises that really work. Journalistic analyses and lasting topics that organize and make one smarter. Join-in tools, competitions and fun games for that moment of relaxation. Exchanging news with other intelligent women, for example in our active, high-quality community with nearly 200,000 registered users. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Beauty Community Culture Fashion Figure Health Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Living Love Recipe Travel Women - Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package Multiscreen Billboard Ad (excl. Homepage) Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Pulldown Ad (excl. Homepage) - Umfeld - auf Anfrage 70 € ROTATION - - - - auf Anfrage 50 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 118 Page Any woman who’s underway on the Internet with her computer, smart phone or tablet simply can’t avoid BRIGITTE Digital. Whoever googles a female topic encounters our contents at the top of the list. Our users also meet and talk to us on all social media channels, from Facebook and Pinterest to Spotify. We take their suggestions seriously and treat them as equals – one reason why we continue to grow. Readers, users, women – they all expect quality from us. And we deliver it. ZIELGRUPPE • • • BRIGITTE.de reaches 3.8 million unique users every month. • BRIGITTE.de users boast an above-average level of education: 45% have A-Levels or a university degree. • 62% of users boast net household income of €2,000 or more, and 35% of users have an income of over €3,000 per month. • BRIGITTE.de users use the internet with above-average frequency to source information on fitness and wellness as well as on job searches. They also frequently use content related to the topic of stars and celebrities as well as content related to the topic of films and film times, and access information on the topic of food, drink and the pursuit of enjoyment. • In comparison with the population of Germany as a whole, BRIGITTE.de users show above-average interest in women’s cosmetics, women’s clothing, wellness products and prize games. • BRIGITTE.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of haircare products, women’s cosmetics, women’s clothing, wellness products, dairy products and entry to prize games. 71% of BRIGITTE.de users are female. 43% of the target group are aged between 20 and 39 years, and 73% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video add 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Beauty Culture Fashion Figure Health Homepage Love Recipe Total Travel Women AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,83 Mio. 37.400 € 0,78 Mio. 35.100 € 0,24 Mio. 10.800 € 0,52 Mio. 23.400 € 0,20 Mio. 9.000 € 0,20 Mio. 14.400 € 0,44 Mio. 19.800 € 1,10 Mio. 49.500 € 6,17 Mio. auf Anfrage 0,11 Mio. 5.000 € 0,11 Mio. 5.000 € 0,83 Mio. 41.500 € 0,78 Mio. 39.000 € 0,29 Mio. 14.500 € 0,52 Mio. 26.000 € 0,20 Mio. 10.000 € 0,20 Mio. 16.000 € 0,44 Mio. 22.000 € 1,10 Mio. 55.000 € 6,17 Mio. auf Anfrage 0,11 Mio. 5.500 € 0,11 Mio. 5.500 € 0,75 Mio. 22.500 € 0,73 Mio. 21.900 € 0,24 Mio. 7.200 € 0,49 Mio. 14.700 € 0,19 Mio. 5.700 € 0,19 Mio. 9.100 € 0,42 Mio. 12.600 € 1,03 Mio. 30.900 € 4,76 Mio. auf Anfrage 0 0,11 Mio. 3.300 € 0,75 Mio. 30.000 € 0,73 Mio. 29.200 € 0,24 Mio. 9.600 € 0,49 Mio. 19.600 € 0,19 Mio. 7.600 € 0,18 Mio. 11.500 € 0,42 Mio. 16.800 € 1,03 Mio. 41.200 € 4,76 Mio. auf Anfrage 80.000 3.200 € 0,11 Mio. 4.400 € 0 0 0 0 0 0,20 Mio. 18.000 € 0 0 0 0 0 - 0 0 0 0 0 0,20 Mio. 14.400 € 0 0 0 0 0 - 0,83 Mio. 33.200 € 0,78 Mio. 31.200 € 0,24 Mio. 9.600 € 0,52 Mio. 20.800 € 0,20 Mio. 8.000 € 0,20 Mio. 12.800 € 0,44 Mio. 17.600 € 1,10 Mio. 44.000 € 6,17 Mio. auf Anfrage 0,11 Mio. 4.400 € 0,11 Mio. 4.400 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Photo contest Product Test Recipe integration Sponsored Post auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage from € 15.000 net auf Anfrage from € 7.200 net from € 22.000 net + production costs CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration Word-of-Mouth auf Anfrage auf Anfrage Seite 219 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Fashion & Beauty weekly - on Thursday Exclusive Sponsoring Fashion & Beauty Fashion & Beauty Fashion & Beauty weekly - on Thursday weekly - on Thursday weekly - on Thursday Banner Medium Rectangle NativeAd Newsletter Newsletter weekly - on Mondays weekly - on Mondays Banner NativeAd Newsletter Recipe Weekend weekly - on Mondays daily monday to friday weekly - on Thursday Banner Banner NativeAd Sponsoring-HeaderAd 728 x 60 Pixel, Logointegration max. 140 pixels wide, optional 2. Banner 728 x 60 pixels 620 x 120 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 280 x 210 pixels, max 35 characters (title) + max 70 characters (text) 620 x 120 pixels, max. 40 KB Picture: 280 x 210 pixels, max 35 characters (title) + max 70 characters (text) 620 x 120 pixels, max. 40 KB 620 x 120 pixels, max. 40 KB Picture: 280 x 220 pixels, max 35 characters (title) + max 240 characters (text) SPECIALS Specials Zeitraum Beauty Cooking Fashion Figure Health Travel 2015 2015 2015 2015 2015 2015 Seite 320 Page Abozahlen Preis pro Versand 14.500 auf Anfrage 14.500 14.500 14.500 508 € 870 € 943 € 71.800 71.800 2.513 € 4.667 € 71.800 25.400 38.000 2.513 € 889 € 2.470 € Preisliste 2016 vom 04.01.2016 0,70 Mio. PIs 0,50 Mio. Visits Quelle: Publisher's Information 2015-07 0,40 Mio. Unique User Quelle: Publisher's Information 2015-07 INHALT BUSINESS-PUNK.com – lubricating the engine of Generation Y. BUSINESS-PUNK.com is THE premiere address for debate and answers in the endless expanse of the online world. What meme is the world talking about? Who is everyone following on Instagram today? Which company founder has shared their success tips on SlideShare? And the question that is being asked across the world: what exactly does Chuck Norris listen to on Spotify on his way to work? UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Billboard ad Expandable - Billboard ad 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Halfpage ad Medium rectangle Sidebar ad Skyscraper Superbanner Wallpaper Umfeld ROTATION 90 € 110 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 80 € 60 € 80 € 40 € 40 € 80 € 80 € 60 € 80 € 40 € 40 € 80 € Format 2. Medium Rectangle - Umfeld ROTATION 30 € 20 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 121 Page BUSINESS-PUNK.com also provides a platform for bloggers, YouTubers, podcasters, Instagrammers and Meerkatters. Provided BUSINESS-PUNK.com finds them cool enough, it features company founders reporting on the unbearable lightness of appearance, venture capital analysts tweeting directly from Business Class, members of the creative precariat revealing their writing weaknesses and self-made millionaires telling the story of Sunday coffee with their mum. ZIELGRUPPE BUSINESS-PUNK.com – designed for the creative elite! Demographics: the readers are male, young, wealthy, educated and mostly employed, primarily in the service sector. Most of them have managerial responsibilities at work and play a key role in decision-making processes in their company. Media and technology affinity: they all use the Internet, and most of them also access it on their mobile. Almost all of them are on social media. A majority play games on their computer or console. SITESPEZIFISCHE WERBEFORMEN Werbeform Any German speakers who want to join in the conversation can find out what’s what at BUSINESS-PUNK.com. BUSINESS-PUNK.com shares, posts and links anything that it finds interesting. Including cat pictures, if it comes to that. Consumer behaviour: the respondents spend money on enjoying life. Their main expenses are food and drink, going out, fashion and holidays. The personal values of the readers are like the motto of BP: work hard, play hard. Career success is important to them, but so too are enjoying life and having close relationships with other people. Source: universe = readers of Business Punk, issue 1/2014, sample: n = 442 BP readers, survey period: 13 February to 13 March 2014, method: online survey about the magazine on the website. Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Bespoke topic sponsorship Competition eBooklet EMS trend insight Multiple BrandBooklet Native product test Sponsored Post auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage Seite 222 Page Preisliste 2016 vom 04.01.2016 6,36 Mio. PIs 1,24 Mio. Visits Quelle: own data 2015-04 0,94 Mio. Unique User Quelle: own data 2015-04 INHALT BYM.de is a communication and information platform on the web for intelligent young women. Readers will find articles and photo pages on fashion, cosmetics, love, jewellery, movies, books and CDs on BYM.de. Readers can post comments on these articles, discuss them with each other on the message board, or add contents of their own. Its lively community, in which women discuss everything that matters to them, is BYM.de’s heart. This makes BYM.de one of the largest discussion panels for this target group on the web. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Community Life Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper ZIELGRUPPE Umfeld Love Style Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format MaxiAd (LogOut) Sponsorship package - Umfeld ROTATION 80 € - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 123 Page • • • • BYM.de reaches 380,000 users per month. • BYM.de users take an above-average interest in women’s cosmetics and clothing, rail tickets, payable downloads of music and films and telecommunication products, mobile phone tariffs, and tickets for cultural events. • They use the internet more often than average for obtaining information on movies, cinema and TV listings, stars and celebrities, or food, drink and good living. They also use instant messengers, chat rooms and message boards for communicating. • Their e-commerce experience mainly relates to buying women’s clothing and cosmetics, rail and air tickets, tickets for cultural events, music CDs and books. 65% of users are women. 82% of the target group are between 20 and 49 years of age. BYM.de users have an above-average education: 61% have university entrance qualifications or hold a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,27 Mio. 12.200 € 0,27 Mio. 13.500 € 0,25 Mio. 7.500 € 0,25 Mio. 10.000 € 0,27 Mio. 10.800 € INTEGRATIONEN Integrationen Preis Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 Seite 224 Page Preisliste 2016 vom 04.01.2016 SPECIALS Specials Zeitraum Beauty & Fashion Christmas Films, Books, CDs, PC-Games, Festival-Guide Studies, Finance, Jobapplication, Jobportraits Travel 2015 Dez 2015 2015 2015 2015 Seite 325 Page Preisliste 2016 vom 04.01.2016 1,66 Mio. PIs 0,25 Mio. Visits Quelle: IVW 2015-11 0,12 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,15 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT The CAPITAL media family includes a digital brand presence and an iPad app for the magazine. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Commentary & Debates Finance Magazine Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper CAPITAL.de is the platform for business debates in the German-speaking world. It offers background information, commentary and advice from the world of business round the clock, supplemented by useful content on the topics of money, insurance and property. The desktop site is supplemented by a mobile website and apps for Android and iOS devices. Real Investment Specials - Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € Format Sponsorship package 2. Medium rectangle 2. Expandable - Medium rectangle 300 x 250 pixels max. 400 x 400 pixels Umfeld ROTATION - auf Anfrage 30 € 20 € 40 € 30 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 126 Page ZIELGRUPPE • • • • CAPITAL.de reaches 0.14 million unique users every month. • 70% of users boast net household income of €2,000 or more, and 52% of users have an income of over €3,000 per month. • CAPITAL.de users use the internet with above-average frequency to source information on property searches as well as on fitness and wellness. They also frequently use content related to the topic of sports results and sports reports as well as content related to the topic of horoscopes, and access information on the topic of stars and celebrities. • In comparison with the population of Germany as a whole, CAPITAL.de users show above-average interest in gambling, home cinema/surround sound systems, rental cars and rail tickets. • CAPITAL.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of beer, confectionery and salty snacks, health insurance, gambling products, sports articles and equipment, and car finance products. 66% of CAPITAL.de users are male. 45% of the target group are between 20 and 49 years. CAPITAL.de users boast an above-average level of education: 53% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month SITESPEZIFISCHE WERBEFORMEN Werbeform The iPad app presents the magazine content in a suitable format and offers editorial extras such as photo spreads, video reports and topic-specific applications. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Real Investment Total AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,18 Mio. 8.100 € 0,22 Mio. 9.900 € 0,18 Mio. 9.000 € 0,22 Mio. 11.000 € 0,26 Mio. 7.800 € 0,34 Mio. 10.200 € 0,17 Mio. 6.800 € 0,21 Mio. 8.400 € 0,18 Mio. 7.200 € 0,22 Mio. 8.800 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship eBooklet EMS Trend insight Multiple BrandBooklet Product Test Word-of-Mouth auf Anfrage from € 12.500 from € 20.000 € 7.500 auf Anfrage auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration Word-of-Mouth auf Anfrage auf Anfrage Seite 227 Page Preisliste 2016 vom 04.01.2016 157,13 Mio. PIs 30,71 Mio. Visits Quelle: IVW 2015-11 10,97 Mio. Unique User Quelle: AGOF digital facts 2015-09 15,33 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT CHEFKOCH.de – Europa's biggest cookery website CHEFKOCH.de is the top address for those interested in cooking in the German-speaking World Wide Web, as more than 240,000 recipes, 70 forums and hundreds of thousands of useful comments reveal. In this very active community, over 2.2 million registered users exchange ideas and discuss their favourite hobby, evaluating, commenting and sharing recipes. With such a huge variety of recipes, there is bound to be something for everyone: from beginners to the ambitious amateur cooks and chefs. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Community Magazin Recipes Werbeform Format Ad Bundle Banderole ad Expandable - HalfPage ad Expandable - Medium rectangle miscellaneous 770 x 250 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous 728 x 90 + 160 x 600 pixels Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Halfpage ad Medium rectangle Sidebar ad Skyscraper Superbanner Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION 80 € 100 € 80 € 40 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 80 € 60 € 80 € 40 € 40 € 60 € 95 € 80 € 100 € 80 € 60 € 80 € 40 € 40 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. CHEFKOCH.de also offers a very diverse online magazine. There is plenty of information in it, ranging from healthy nutrition through international cuisines to extensive specials, suitable for the respective season. Alongside the online magazine, entertaining cooking and baking videos, informative newsletters, practical apps and social media channels on Facebook, Google+ and Twitter await the users. In short: Everyone can find the recipes they need on CHEFKOCH.de – also via Google where CHEFKOCH.de has a prominent position. Its extensive range of recipes that have been tested a thousands times over and high level of recognition make CHEFKOCH.de Germany's first point of call in the internet when it comes to cooking, baking and enjoying good food. ZIELGRUPPE • • • • CHEFKOCH.de reaches 11.58 million unique users every month. • 63% of users boast net household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • CHEFKOCH.de users use the internet with above-average frequency to source information on job searches as well as on stars and celebrities. They also frequently use content related to the topic of films and film times as well as content related to the topic of blogs, and access information on the topic of pay-to-download music or films. • In comparison with the population of Germany as a whole, CHEFKOCH.de users show above-average interest in women’s cosmetics, women’s clothing, wellness products and pay-to-download music or films. • CHEFKOCH.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of women’s clothing, baby articles, women’s cosmetics, wellness products, car finance products and haircare products. 64% of CHEFKOCH.de users are female. 43% of the target group are aged between 20 and 49 years. CHEFKOCH.de users boast an above-average level of education: 42% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Seite 128 Page Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. (Site Rotation) Post roll video ad 20 sec. (Site Rotation) Pre roll video ad 20 sec. (Site Rotation) Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. (Site Rotation) Pre roll video ad 20 sec. (Environment) Interactive pre roll 30 sec. in site rotation Pre roll video ad 30 sec. (Environment) - 45 € 55 € 80 € 85 € 90 € 90 € 95 € 100 € - - FESTPREISE PRO TAG Belegungseinheit Homepage Magazin Recipes AI p. T. Festpreis AI p. T. Festpreis AI p. T. Festpreis Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,11 Mio. 8.800 € 0,29 Mio. 20.300 € 3,06 Mio. auf Anfrage 0,10 Mio. 4.800 € 0,12 Mio. 5.000 € 2,78 Mio. auf Anfrage 0,10 Mio. 6.400 € 0,28 Mio. 15.700 € 2,95 Mio. auf Anfrage 0 0 0 - 0 0 0 - 0,11 Mio. 7.000 € 0,29 Mio. 16.200 € 3,06 Mio. auf Anfrage FESTPREISE PRO WOCHE Belegungseinheit Community Homepage Magazin Recipes AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 1,95 Mio. 97.500 € 0,75 Mio. 48.800 € 2,02 Mio. 101.000 € 21,42 Mio. auf Anfrage 0 0,71 Mio. 27.700 € 0,81 Mio. 24.300 € 19,46 Mio. auf Anfrage 1,88 Mio. 75.200 € 0,73 Mio. 38.000 € 1,95 Mio. 78.000 € 20,62 Mio. auf Anfrage 0 0,75 Mio. 54.900 € 0 0 - 0 0,75 Mio. 43.900 € 0 0 - 1,95 Mio. 78.000 € 0,75 Mio. 39.000 € 2,02 Mio. 80.800 € 21,42 Mio. auf Anfrage INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet Multiple BrandBooklet Premium Content Category Product Test Recipe integration Stand alone newsletter auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net auf Anfrage from € 75.000 net auf Anfrage from € 10.500 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Word-of-Mouth auf Anfrage Seite 229 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Recipe of the day Standalone Newsletter weekly - on Tuesday daily on Request Medium Rectangle Medium Rectangle Newsletter Stand-Alone 580x300 pixels, max. 40 kB 580x300 pixels, max. 40 kB - SPECIALS Specials Zeitraum Autumn Barbeque Christmas Eater Halloween Karneval Spring Sep 2015 Jun 2015 Dez 2015 Mrz 2015 Sep 2015 Feb 2015 Mai 2015 Seite 330 Page Abozahlen Preis pro Versand 390.000 290.000 175.000 23.400 € 17.400 € auf Anfrage Preisliste 2016 vom 04.01.2016 34,86 Mio. PIs 4,13 Mio. Visits Quelle: IVW 2015-11 0,58 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,96 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT COMUNIO.de is one of the leading German online football manager games. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Players manage their individual dream team and compete for the football trophy. Goals, passes, errors, transfers and injuries: Umfeld Homepage LogOut Werbeform Format Banderole ad Billboard ad Expandable - Billboard ad 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Halfpage ad layer Maxi ad Medium rectangle Skyscraper Superbanner Wallpaper Umfeld ROTATION 80 € 90 € 110 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 80 € 80 € 80 € 60 € 40 € 40 € 80 € 80 € 80 € 60 € 40 € 40 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Rectangle + text link 134 x 90 pixels + 100 characters Umfeld All the everyday events that shape the Bundesliga in real life have direct consequences on the progress of the virtual game and determine each manager’s daily score and match success. COMUNIO.de includes all 18 teams and 510 players from the Bundesliga and enjoys cult status in the gaming community. In 2013, it was named the most popular website in the games category. ZIELGRUPPE • COMUNIO.de (overall) reaches 0.43 million unique users every month. • • 93% of COMUNIO.de (overall) users are male. • COMUNIO.de (overall) users have an above-average level of education: 54% have (vocational) A-Levels or a university (of applied sciences) degree. • 63% of users have a net monthly household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. • COMUNIO.de (overall) users use the Internet with above-average frequency to source information on sports results and sports reports as well as dating and networking. • They also frequently access content related to the topics of messaging services, films and film times, and chat and forums. • In comparison with the population of Germany as a whole, COMUNIO.de (overall) users show above-average interest in computer and video games, computer software other than games, pay-to-download music or films, and computer hardware and accessories. • COMUNIO.de (overall) users’ experiences of online shopping and e-commerce are frequently associated with the purchase of beer, home cinema/surround sound systems, computer and video games, life and pension insurance as private provision for old age and health insurance. ROTATION 65 € 55 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. 67% of the target group are aged between 20 and 29 and 90% of users are aged between 20 and 49. Source: AGOF internet facts 2015–03//Base: average month Seite 131 Page Preisliste 2016 vom 04.01.2016 FESTPREISE PRO TAG Belegungseinheit Total AI p. T. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0 - 0 - 0,10 Mio. 3.000 € 0 - 0 - 0 - 0 - Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,44 Mio. 31.700 € 0,34 Mio. 15.300 € 0,44 Mio. 35.200 € 0,34 Mio. 17.000 € 0,44 Mio. 21.100 € 0,24 Mio. 7.200 € 0,43 Mio. 27.500 € 0,33 Mio. 13.200 € 0,44 Mio. 39.600 € 0 - 0,44 Mio. 31.700 € 0 - 0,44 Mio. 28.200 € 0,34 Mio. 13.600 € FESTPREISE PRO WOCHE Belegungseinheit Homepage LogOut Seite 232 Page AI p. W. Festpreis AI p. W. Festpreis Preisliste 2016 vom 04.01.2016 0,25 Mio. PIs 80.000 Visits Quelle: own data 2015-02 60.000 Unique User Quelle: own data 2015-02 INHALT Like the magazine, COUCH-MAG.de is perfectly tailored to the needs of a generation of young women who are trend-conscious and constantly on the go – women who don’t just want stylish and individual homes, but want to look good too. COUCH-MAG.de meets these women’s needs by combining classic home content such as home trends and decorating/shopping tips with cutting-edge beauty, fashion and lifestyle content in the very highest quality. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Billboard ad Expandable - Billboard ad 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 160 x 600 pixels 728 x 90 pixels 728 x 90 + 160 x 600 pixels Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Skyscraper Superbanner Wallpaper Umfeld ROTATION - 90 € 110 € - 60 € - 60 € - 100 € - 100 € 40 € 40 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 133 Page COUCH-MAG.de also offers an outstanding level of service: for instance, users can find all products from the issue via the product search function with a direct link to the online shop. Our users love the fashion, beauty and lifestyle trends on COUCH-MAG.de! Place your brand in this creative environment. ZIELGRUPPE Like the magazine, COUCH-MAG.de is perfectly tailored to the needs of a generation of young women who are trend-conscious and constantly on the go – women who don’t just want stylish and individual homes, but want to look good too. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace 60.000 2.700 € 60.000 3.000 € INTEGRATIONEN Integrationen Preis Mini Advertorial from € 15,000 CROSSMEDIA Crossmedia-Konzepte Preis Crossmedia Integration auf Anfrage Seite 234 Page Preisliste 2016 vom 04.01.2016 0,56 Mio. PIs 0,24 Mio. Visits Quelle: Publisher's Information 2015-10 0,20 Mio. Unique User Quelle: Publisher's Information 2015-10 INHALT DOGS-MAGAZIN.de is the unique lifestyle portal for demanding dog owners. DOGS-MAGAZIN.de offers cross-media networking with the DOGS print media brand and places an emphasis on advice and exchange for and between dog lovers. The website offers sound information, beautiful photo pages and useful services. Dog lovers can also exchange notes on the message board or show off their pets in the photo community. Additionally, every new issue of the magazine is presented extensively, and it is also possible to subscribe to the magazine on line. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad layer Medium rectangle Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 80 € - 60 € - 60 € - 100 € - 100 € 100 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 135 Page ZIELGRUPPE • DOGS-MAGAZIN.de reaches 0.17 million unique users every month. • • • 80% of DOGS-MAGAZIN.de users are female. • 62% of users boast net household income of €2,000 or more, and 35% of users have an income of over €3,000 per month. • Pet-related products are of particular interest to most site users. They are also interested in food and drink, health and well-being and cosmetics and travel. • The Internet is predominantly used for search, emails and information about pets. 73% of users use the Internet for online shopping and 67% access news on world affairs. 83% of the target group are aged between 20 and 49 years. DOGS-MAGAZIN.de users boast an above-average level of education: 42% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Wallpaper 70.000 3.200 € 70.000 3.500 € 70.000 2.800 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet Photo Competition from € 8.500 net on request from € 4.500 net on request on request CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration auf Anfrage Seite 236 Page Preisliste 2016 vom 04.01.2016 SPECIALS Specials Zeitraum Christmas Dogs Dez 2015 2015 Seite 337 Page Preisliste 2016 vom 04.01.2016 12,10 Mio. PIs 1,84 Mio. Visits Quelle: IVW 2015-11 0,94 Mio. Unique User Quelle: AGOF digital facts 2015-09 1,76 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT ELTERN.de offers quick, expert advice with text, images, videos and practical tools for every stage of life – from the first tender thoughts about having a child to questions about teenagers. ELTERN.de is updated daily and, as a unique family platform, deals with the issues that matter to families. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Baby Buying power Desire for kids Family & Vacation Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Health & Nutrition Infants Pregnancy Schoolchild Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 120 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package Multiscreen Billboard Ad (excl. Homepage) Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Pulldown Ad (excl. Homepage) - Umfeld - auf Anfrage 70 € ROTATION - - - - auf Anfrage 50 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 138 Page ELTERN.de offers support on all questions concerning family planning, pregnancy and everyday family life, and allows parents to exchange tips in over 200 forums and via social networking. ELTERN.de also offers information on topics such as upbringing and education as well as practical tips on leisure activities. ZIELGRUPPE • • • ELTERN.de reaches 890,000 unique users every month. • ELTERN.de users boast an above-average level of education: 30% have A-Levels or a university degree. • ELTERN.de users use the internet with above-average frequency to source information on family and children as well as on stars and celebrities. They also frequently use content related to the topic of dating and networking as well as content related to the topic of blogs, and access information on the topic of chat and forums. • In comparison with the population of Germany as a whole, ELTERN.de users show above-average interest in baby articles, toys, prize games and women’s clothing. • ELTERN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of baby articles, credit, toys, women’s clothing, haircare products, and DVD and Blu-ray players/recorders and digital video recorders. 79% of ELTERN.de users are female. 62% of the target group are aged between 20 and 39 years, and 86% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Baby Desire for kids Family & Vacation Pregnancy Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 80.000 3.600 € 70.000 3.200 € 0,10 Mio. 4.500 € 0,13 Mio. 5.900 € 0,80 Mio. 36.000 € 80.000 4.000 € 70.000 3.500 € 0,10 Mio. 5.000 € 0,13 Mio. 6.500 € 0,80 Mio. 40.000 € 0 0 90.000 2.700 € 0,10 Mio. 3.000 € 0,53 Mio. 15.900 € 80.000 3.200 € 80.000 3.200 € 0,10 Mio. 4.000 € 0,14 Mio. 5.600 € 0,95 Mio. 38.000 € 80.000 3.200 € 70.000 2.800 € 0,10 Mio. 4.000 € 0,13 Mio. 5.200 € 0,80 Mio. 32.000 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Photo contest (crossdigital) Sponsored Post Stand alone newsletter auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage from € 15.000 net from € 22.000 net + production costs auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Word-of-Mouth Cross-media Integration auf Anfrage auf Anfrage Seite 239 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format BabyGuide ChildbedGuide ELTERN.de Standalone Newsletter ELTERN.de-Newsletter HTML ELTERN.de-Newsletter HTML weekly/monthly daily if necessary miscellaneous miscellaneous Newsletter Stand-Alone on request on request - all 14 days on Monday all 14 days on Monday Medium Rectangle NativeAd PregnancyGuide weekly miscellaneous 300 x 250 pixels, max. 40 kB Picture: 300x250 pixels, max. 35 characters (title) + max. 200 characters (text) + max. 30 characters (link) on request SPECIALS Specials Zeitraum Beauty for the family Christmas Finance Go green Health Travel 2015 Dez 2015 2015 2015 2015 2015 Seite 340 Page Abozahlen Preis pro Versand 160.000 auf Anfrage auf Anfrage auf Anfrage 67.000 67.000 4.020 € 4.355 € - auf Anfrage Preisliste 2016 vom 04.01.2016 37,46 Mio. PIs 6,66 Mio. Visits Quelle: IVW 2015-11 2,40 Mio. Unique User Quelle: AGOF digital facts 2015-09 3,52 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT ESSEN-UND-TRINKEN.de is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Cooking Recipes Tips & Trends Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € Format Sponsorship package - Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 141 Page ZIELGRUPPE • ESSEN-UND-TRINKEN.de reaches 1.85 million unique users every month. • • • 71% of ESSEN-UND-TRINKEN.de users are female. • 63% of users boast net household income of €2,000 or more, and 36% of users have an income of over €3,000 per month. • ESSEN-UND-TRINKEN.de users use the internet with above-average frequency to source information on food, drink and the pursuit of enjoyment as well as on job searches. They also frequently use content related to the topic of films and film times as well as content related to the topic of stars and celebrities, and access information on the topic of current television schedules. • In comparison with the population of Germany as a whole, ESSEN-UND-TRINKEN.de users show above-average interest in women’s cosmetics, women’s clothing, baby articles and wellness products. • ESSEN-UND-TRINKEN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of haircare products, women’s clothing, air tickets, rail tickets, music CDs and wellness products. 62% of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN.de users boast an above-average level of education: 44% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month SITESPEZIFISCHE WERBEFORMEN Werbeform ESSEN-UND-TRINKEN.de is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 30,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking whet the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook. Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag PostRoll Video Ad 15 sec. in Site Rotation PostRoll Video Ad 20 sec. in Site Rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO TAG Belegungseinheit Tips & Trends AI p. T. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,24 Mio. 13.000 € 0,24 Mio. 14.400 € 0,22 Mio. 7.900 € 0,23 Mio. 11.000 € 0 - 0 - 0,24 Mio. 11.500 € Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 40.000 2.900 € 0,68 Mio. 30.600 € 2,70 Mio. auf Anfrage 40.000 3.200 € 0,68 Mio. 34.000 € 2,70 Mio. auf Anfrage 0 0,65 Mio. 19.500 € 2,43 Mio. 72.900 € 40.000 2.600 € 0,64 Mio. 25.600 € 2,52 Mio. auf Anfrage 40.000 3.600 € 0 0 - 40.000 2.900 € 0 0 - 40.000 2.600 € 0,68 Mio. 27.200 € 2,70 Mio. auf Anfrage FESTPREISE PRO WOCHE Belegungseinheit Homepage Recipes Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Premium Content Category Product Test Recipe integration auf Anfrage from € 12.500 net from € 4.500 netto from € 20.000 net € 7.500 auf Anfrage from € 75.000 net auf Anfrage from € 7.200 net CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration Word-of-Mouth auf Anfrage auf Anfrage Seite 242 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Baking Cookies Banner Banner 600 x max. 300 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB Healthy Food Low carb meals Newsletter weekly - on Thursday daily - only during the pre-Christmas period weekly - on Wednesday monthly - on Friday weekly - on Thursday Banner Banner Text link Newsletter weekly - on Thursday NativeAd Newsletter Newsletter Pasta Recipe of the day Recipes Vegeterian meals weekly - on Thursday weekly - on Thursday weekly - on Tuesday daily weekly - on Mondays all 14 days on Saturday Banner Medium Rectangle Banner Banner Banner Banner 600 x max. 300 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB Headline: max. 30 characters; Text: max. 280 characters; Link text: max. 30 characters Picture: 290 x 280 pixels, max. 20 characters (title) + max. 150 characters (text) + max. 20 characters (link) incl. blank 600 x max. 300 pixels, max. 40 kB 300 x 250 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB 600 x max. 300 pixels, max. 40 kB SPECIALS Specials Zeitraum Barbeque Bio Christmas Culinary tour Easter Fast cooking Go green Healthy nutrition Hospitality International / regional cuisine Light cooking Partys Regional cooking Saison cuisine Wine 2015 2015 Dez 2015 2015 Mrz 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 Seite 343 Page Abozahlen Preis pro Versand 80.000 50.000 2.800 € 1.750 € 85.000 10.000 125.000 2.975 € 350 € 3.125 € 125.000 8.125 € 125.000 125.000 10.000 90.000 100.000 10.000 4.375 € 7.500 € 350 € 3.150 € 3.500 € 350 € Preisliste 2016 vom 04.01.2016 88,84 Mio. PIs 8,44 Mio. Visits Quelle: IVW 2015-11 1,60 Mio. Unique User Quelle: AGOF digital facts 2015-09 2,41 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Beauty & Fashion (inkl. SPA AWARDS) Lifestyle Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Royals Stars Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € GALA.de: enter the world of the stars day by day! GALA.de brings news updates several times a day, plus thrilling background stories and classy photo galleries, videos and interviews from the glamorous world of international stars. Presenting the latest luxurious fashion, beauty and lifestyle trends, GALA.de offers inspiration for your personal shopping – rounded off by a separate ‘Shopping’ section. The daily newsflash and comprehensive weekly newsletter bring the latest news straight to your mailbox. The multi-media ‘Starbase’ database presents detailed celebrity portraits, a treasure-trove of celebrity news, and offers users an opportunity to delve into the world of the stars in a playful manner. Test your celebrity knowledge in the ‘Star Quiz’, exchange or compete with other users. Share interactively with others through polls and surveys, comments and message boards on the most fascinating topics. ZIELGRUPPE • • • GALA.de reaches 1.57 million unique users every month. • GALA.de users boast an above-average level of education: 45% have A-Levels or a university degree. • 61% of users boast net household income of €2,000 or more, and 36% of users have an income of over €3,000 per month. • GALA.de users use the internet with above-average frequency to source information on stars and celebrities as well as on films and film times. They also frequently use content related to the topic of fitness and wellness as well as content related to the topic of dating and networking, and access information on the topic of job searches. • In comparison with the population of Germany as a whole, GALA.de users show above-average interest in women’s cosmetics, pay-to-download music or films, tickets for cinema, theatre, classical concerts, pop concerts or sports events, and rental cars. • GALA.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of wellness products, women’s cosmetics, haircare products, bodycare products, dairy products and baby articles. 73% of GALA.de users are female. 48% of the target group are aged between 20 and 39 years, and 78% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package Multiscreen Billboard Ad (excl. Homepage) Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Pulldown Ad (excl. Homepage) - Umfeld - auf Anfrage 70 € ROTATION - - - - auf Anfrage 50 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 144 Page Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO TAG Belegungseinheit Beauty & Fashion (inkl. SPA AWARDS) Homepage Lifestyle Royals Stars Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper AI p. T. Festpreis 0,11 Mio. 6.900 € 0,11 Mio. 7.700 € 0,11 Mio. 4.600 € 0,11 Mio. 6.200 € 0 - 0 - 0,11 Mio. 6.200 € AI p. T. Festpreis AI p. T. Festpreis AI p. T. Festpreis AI p. T. Festpreis 0,13 Mio. 9.400 € 50.000 3.200 € 60.000 3.800 € 0,19 Mio. 12.000 € 0,13 Mio. 10.400 € 50.000 3.500 € 60.000 4.200 € 0,19 Mio. 13.300 € 0,13 Mio. 6.200 € 0 60.000 2.500 € 0,18 Mio. 7.600 € 0,12 Mio. 7.700 € 0 60.000 3.400 € 0,17 Mio. 9.500 € 0,13 Mio. 12.000 € 0 0 0 - 0,13 Mio. 9.600 € 0 0 0 - 0,13 Mio. 8.300 € 50.000 2.800 € 60.000 3.400 € 0,19 Mio. 10.600 € FESTPREISE PRO WOCHE Belegungseinheit Beauty & Fashion (inkl. SPA AWARDS) Homepage Lifestyle Royals Stars Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper AI p. W. Festpreis 0,78 Mio. 35.100 € 0,78 Mio. 39.000 € 0,76 Mio. 22.800 € 0,74 Mio. 29.600 € 0 - 0 - 0,78 Mio. 31.200 € AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis 0,93 Mio. 67.000 € 0,33 Mio. 14.900 € 0,45 Mio. 20.300 € 1,33 Mio. 59.900 € 0,93 Mio. 74.400 € 0,33 Mio. 16.500 € 0,45 Mio. 22.500 € 1,33 Mio. 66.500 € 0,90 Mio. 43.200 € 0,31 Mio. 9.300 € 0,44 Mio. 13.200 € 1,25 Mio. 37.500 € 0,87 Mio. 55.700 € 0,30 Mio. 12.000 € 0,43 Mio. 17.200 € 1,20 Mio. 48.000 € 0,93 Mio. 83.700 € 0 0 0 - 0,93 Mio. 67.000 € 0 0 0 - 0,93 Mio. 59.500 € 0,33 Mio. 13.200 € 0,45 Mio. 18.000 € 1,33 Mio. 53.200 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Product Test Sponsored Post auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage auf Anfrage from CROSSMEDIA Crossmedia-Konzepte Preis Word-of-Mouth Cross-media Integration auf Anfrage auf Anfrage Seite 245 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter weekly - on Thursday weekly - on Thursday Banner Medium Rectangle 600 x 90 pixels, max. 40 kB 300 x 250 pixels, max. 40 KB SPECIALS Specials Zeitraum Christmas Fashion Weeks (Berlin, New York, London, Paris, Mailand) Hair-Style Nobleness-Special Red Carpet: Oscars 22.02.2015)/Golden Globes (11.01.2015)/Berlinale (05.-15.02.2015)/Cannes Style-Trends (Beauty-&Fashion) Sylvester Wedding Dez 2015 2015 2015 2015 2015 2015 Dez 2015 2015 Seite 346 Page Abozahlen Preis pro Versand 13.000 13.000 455 € 780 € Preisliste 2016 vom 04.01.2016 6,56 Mio. PIs 1,38 Mio. Visits Quelle: IVW 2015-11 0,66 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,76 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT As a site for those who wish to discover and explore the world, GEO.de reports on travel destinations, peoples and cultures, as well as on nature and sustainability. A multiplicity of content formats inspire and activate users: highly focussed Topical Specials, fascinating photo galleries, authentic coverage and expedition reports from GEO reporters, valuable travel tips, exemplary features and ideas from the field of "Green Living". UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld GEOlino.de Nature Travel Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld Users can themselves contribute to site content, for example in the context of photography competitions or by contributing to the travel community, where users can publish photos, individual tips and personal travel reports. ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN GEOlino.de is GEO's internet world of adventure for children, with coverage of science, tips on how to make things, experiments and notice boards. GEOlino.de mainly reaches out to children in the age group 8-14 years. GEO-reading children come from high-income households (Source: AGOF internet facts - Basis: Average Month February - April 2012). ZIELGRUPPE • • • • GEO.de reaches 0.79 million unique users every month. • 64% of users boast net household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • GEO.de users use the internet with above-average frequency to source information on films and film times as well as on food, drink and the pursuit of enjoyment. They also frequently use content related to the topic of stars and celebrities as well as content related to the topic of fitness and wellness, and access information on the topic of online banking. • In comparison with the population of Germany as a whole, GEO.de users show above-average interest in gambling, women’s cosmetics, women’s clothing and tickets for cinema, theatre, classical concerts, pop concerts or sports events. • GEO.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of dairy products, frozen food and ready meals, credit, and financial investments, shares, bonds and funds. 58% of GEO.de users are female. 63% of the target group are aged between 20 and 49 years. GEO.de users boast an above-average level of education: 48% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Werbeform Format Sponsorship package Wallpaper 980 x 90 + 160 x 600 pixels Umfeld ROTATION 80 € auf Anfrage 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 147 Page Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit GEOlino.de Total Travel AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,16 Mio. 7.200 € 0,52 Mio. 23.400 € 0,24 Mio. 10.800 € 0,16 Mio. 8.000 € 0,52 Mio. 26.000 € 0,24 Mio. 12.000 € 0,12 Mio. 3.600 € 0,36 Mio. 10.800 € 0,18 Mio. 5.400 € 0,14 Mio. 5.600 € 0,43 Mio. 17.200 € 0,19 Mio. 7.600 € 0,16 Mio. 6.400 € 0,52 Mio. 20.800 € 0,24 Mio. 9.600 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Photo contest Product Test Sponsored Post auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage from € 15.000 net auf Anfrage from € 22.000 net + production costs CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration auf Anfrage Seite 248 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter Newsletter Travel Travel Travel Travel community Travel community Travel community weekly - on Thursday weekly - on Thursday weekly - on Thursday weekly - on Tuesday weekly - on Tuesday weekly - on Tuesday weekly - on Tuesday weekly - on Tuesday weekly - on Tuesday Medium Rectangle Banner Text link Text link Medium Rectangle Banner Medium Rectangle Text link Banner 300 x 250 pixels, max. 40 KB 468 x 60 pixels, max. 40 KB 7 lines of 65 characters 7 lines of 65 characters 300 x 250 pixels, max. 40 KB 468 x 60 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB 7 lines of 65 characters 468 x 60 pixels, max. 40 KB SPECIALS Specials Zeitraum Environmental consciousness Nature Photography The digital society Travel eastern Europe 2015 2015 2015 2015 2015 Seite 349 Page Abozahlen Preis pro Versand 25.461 25.461 25.461 5.700 5.700 5.700 16.078 16.078 16.078 1.528 € 891 € 637 € 143 € 342 € 200 € 965 € 402 € 563 € Preisliste 2016 vom 04.01.2016 2,70 Mio. PIs 0,22 Mio. Visits Quelle: own data 2015-08 0,26 Mio. Unique User Quelle: own data 2015-08 INHALT GEOLINO.de is the consistent online adaptation of the GEOLINO concept. It is one of the highest-ranked online portals for children, with relevant coverage. The portal offers children their own world of online experiences under a brand that is trusted by parents who want to know what their kids are up to online. It presents educational reports, craft tips, experiments, pinboards, creative competitions and lots more. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Banderole ad Billboard ad Expandable - Billboard ad 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 80 € 90 € 110 € - 100 € 90 € - 60 € - 60 € - 100 € - 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 150 Page ZIELGRUPPE • • • • GEOLINO.de reaches boys and girls in equal numbers. • They carry out a wide range of leisure activities – sports, games, crafts and reading. • Many of the users are brand-conscious with independent personalities and strong social skills. • 48% use the Internet every day, mostly to chat with friends, research information for school or play free online games. 83% of users are aged between 9 and 13. 62% attend an intermediate school; 23% attend a gymnasium. 63% of users live in households with a net monthly household income of €2,500+. Source: KidsVA 2014, 6–13 years old; target group: kids who visited GEOLINO.de within at least the last four weeks (=0.68 mill.) Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,16 Mio. 7.200 € 16.000 8.000 € 0,12 Mio. 3.600 € 0,14 Mio. 5.600 € 0,16 Mio. 6.400 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship Comeptition eBooklet Multiple BrandBooklet Photo Competition auf Anfrage auf Anfrage from € 4,500 net auf Anfrage auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration auf Anfrage Seite 251 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter Newsletter weekly - on Thursday weekly - on Thursday weekly - on Thursday Banner Text link Medium Rectangle 468 x 60 pixels, max. 40 KB 7 lines of 65 characters 300 x 250 pixels, max. 40 KB Seite 352 Page Abozahlen Preis pro Versand 3.300 3.300 3.300 83 € 116 € 198 € Preisliste 2016 vom 04.01.2016 2,03 Mio. PIs 0,57 Mio. Visits Quelle: IVW 2015-11 90.000 Unique User Quelle: AGOF digital facts 2015-09 0,34 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT GRAZIA Online’s latest fashion, beauty & lifestyle news makes it stand out. In addition to exciting celebrity stories, Grazia's main focus is on the latest fashion trends both on and off the red carpet. Extensive photo series and exclusive animated pictures are as much a part of our online portfolio as our live coverage, several times a year, of fashion weeks around the world. Milan, New York, Berlin – grazia-magazin.de has its gaze firmly fixed on each and every fashion week. Another highlight is our highly valued streetstyle rubric, which shows GRAZIA users the coolest looks seen on the street. On its website, GRAZIA introduces people who love and live fashion and style, presenting the latest trends of the day. And what’s more: We are always interested to hear the opinion of GRAZIA users. So we offer interactive communication via numerous votes, opportunities to rate items and commentaries. GRAZIA Online also has an active and creative Facebook (www.facebook.com/GraziaMagazin) and Twitter fan community, who share their views on THE news of the day, 24 hours a day. The GRAZIANISTA Club enables users to get even more involved in the world of GRAZIA. “GRAZIANISTAS” regularly receive news via e-mail on the hottest fashion events and the top news of the week. They are also automatically entered into our fantastic prize draws and product tests. GRAZIA Online is part of our core women’s segment. ZIELGRUPPE • GRAZIA-MAGAZIN.de reaches 0.11 million unique users every month. • • • 69% of GRAZIA-MAGAZIN.de users are female. • 60% of users boast net household income of €2,000 or more, and 35% of users have an income of over €3,000 per month. • GRAZIA-MAGAZIN.de users use the internet with above-average frequency to source information on current television schedules as well as on stars and celebrities. They also frequently use content related to the topic of food, drink and the pursuit of enjoyment as well as content related to the topic of films and film times, and access information on the topic of messaging services. • In comparison with the population of Germany as a whole, GRAZIA-MAGAZIN.de users show above-average interest in rail tickets, credit, women’s clothing and women’s cosmetics. • GRAZIA-MAGAZIN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of triple play (television, telephone and internet from a single provider), entry to prize games, stays at hotels for holiday or business trips, rail tickets, financial investments, shares, bonds and funds, and wellness products. 83% of users are aged between 20 and 49 years. GRAZIA-MAGAZIN.de users boast an above-average level of education: 46% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Seite 153 Page Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,10 Mio. 9.000 € 0,10 Mio. 10.000 € 70.000 4.200 € 0,10 Mio. 8.000 € 0,10 Mio. 8.000 € INTEGRATIONEN Integrationen Preis MiniAdvertorial Multiple BrandBooklet Product Test from € 21,000 from € 20,000 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Word-of-Mouth Cross-media Integration auf Anfrage auf Anfrage Seite 254 Page Preisliste 2016 vom 04.01.2016 SPECIALS Specials Zeitraum Beauty (Make-ups, Fragrance,...) Christmas Events (Golden Globes, Oscar, Grammy, Cannes, Awards,…) Fashion (Fashion Weeks, Saisons-Trends,…) 2015 Dez 2015 2015 2015 Seite 355 Page Preisliste 2016 vom 04.01.2016 1,66 Mio. PIs Quelle: own data 2015-02 INHALT JAHR TOP SPECIAL VERLAG – the best side of life Almost no segment attracts as much enthusiasm as the special interest media of JAHR TOP SPECIAL VERLAG. After all, there’s nothing more valuable than your own leisure time, and a hobby is always something we’re passionate about and happy to spend a little money on. JAHR TOP SPECIAL offers, inter alia, themed environments for fans of modern photography, exploration of the world beneath the waves, reports on equestrian sports and exclusive background reports on hunting that will thrill nature lovers. The international special interest portfolio offers high-quality environments for specialist sector communication with numerous online activities for all media brands. The JAHR TOP SPECIAL portfolio reaches a free-spending, wealthy and quality-conscious generation of managers with high purchasing power and a diverse range of interests that they are passionately devoted to. This has made JAHR TOP SPECIAL VERLAG into a leading special interest provider for users who are enthusiastic about sports. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld ANGELN.de ANGELWOCHE.d e BLINKER.de ESOX.de FLIEGENFISCHE N.de FLIEGENMAGAZI N.de FOTOMAGAZIN. de FOTOWIRTSCHA FT.de GOLFMAGAZIN.d e JAEGERMAGAZI N.de Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Wallpaper KUTTER-UND-KU ESTE.de MEIN-PFERD.de OUTDOORMARK T.com ROTORBLATT.de SEGELN-MAGAZI N.de ST.GEORG.de TAUCHEN.de TENNISMAGAZI N.de WARUM-MAGAZ IN.de - Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 156 Page Preisliste 2016 vom 04.01.2016 0,67 Mio. PIs 0,16 Mio. Visits Quelle: IVW 2015-11 70.000 Unique User Quelle: AGOF digital facts 2015-09 70.000 Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT LAVIVA.com – honest. classic. online. UMFELDER UND PREISE • LAVIVA.com is the website of LAVIVA – the successful monthly woman‘s magazine. • LAVIVA.com features the magazine‘s topics added by versatile „Online-Only“-Content. • The website offers its users great benefit by LAVIVA-Online-Coupons. • All the magazine‘s categories can be found on the site. A new addition poses the interactive platform ‚Iva‘s Blog‘. Our mobile service and the monthly newsletter complete the product line up. Alle Preise sind als TKP angegeben. Werbeform Format Banderole ad Billboard ad Expandable - Billboard ad 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Floor ad layer Medium rectangle Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 80 € 90 € 110 € - 80 € - 60 € - 60 € - 100 € - 100 € 80 € 60 € 40 € 40 € 125 € 110 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 157 Page Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Bespoke topic sponsorship Competition EMS Trend Insight Mini eBooklet Premium Content Category auf Anfrage from € 4,500 net auf Anfrage from € 8,500 net auf Anfrage Seite 258 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter monthly NativeAd Newsletter monthly Maxi ad 260 x 380 pixels, Headline: max. 25 characters, Text: max. 160 characters, link: 35 characters 600 x 400 pixels Seite 359 Page Abozahlen Preis pro Versand 33.104 Fixed price Festpreis 1.600 € 33.104 Fixed price Festpreis 1.400 € Preisliste 2016 vom 04.01.2016 17,80 Mio. PIs 1,89 Mio. Visits Quelle: IVW 2015-11 0,83 Mio. Unique User Quelle: AGOF digital facts 2015-09 1,00 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT The web portal LIVINGATHOME.de is the online presence of our print magazine LIVING AT HOME. As market leader in Germany’s living & lifestyle segment LIVINGATHOME.de is a competent advisor. The site presents its users useful information, services and relevant trends for their own home. From furnishing and decorating an apartment through cooking and baking up to beauty and wellness – livingathome.de approaches all the important living-topics. The products presented in our shopping-section round off our profound and sophisticated journalistic content In an inspiring way. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Balcony + Gardeners Cooking + Party Hohnen & Selbermachenome + Do-it-yourself Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package - Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 160 Page ZIELGRUPPE • LIVINGATHOME.de reaches 0.87 million unique users every month. • • • 80% of LIVINGATHOME.de users are female. • 63% of users boast net household income of €2,000 or more, and 39% of users have an income of over €3,000 per month. • LIVINGATHOME.de users use the internet with above-average frequency to source information on stars and celebrities as well as on property searches. They also frequently use content related to the topic of current television schedules as well as content related to the topic of food, drink and the pursuit of enjoyment, and access information on the topic of job searches. • In comparison with the population of Germany as a whole, LIVINGATHOME.de users show above-average interest in women’s cosmetics, wellness products, women’s clothing, and furniture and home furnishing items. • LIVINGATHOME.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of women’s clothing, women’s cosmetics, life and pension insurance as provision for old age, wellness products, entry to prize games and haircare products. 76% of the target group are aged between 20 and 49 years. LIVINGATHOME.de users boast an above-average level of education: 44% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video Ad 15 Sek. in site rotation Post Roll Video Ad 20 Sek. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Cooking + Party Hohnen & Selbermachenome + Do-it-yourself Homepage Total Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper AI p. W. Festpreis AI p. W. Festpreis 0,14 Mio. 6.300 € 0,10 Mio. 4.500 € 0,14 Mio. 7.000 € 0,10 Mio. 5.000 € 0,13 Mio. 3.900 € 90.000 2.700 € 0,13 Mio. 5.200 € 90.000 3.600 € 0 0 - 0 0 - 0,14 Mio. 5.600 € 0,10 Mio. 4.000 € AI p. W. Festpreis AI p. W. Festpreis 40.000 2.900 € 0,35 Mio. 15.800 € 40.000 3.200 € 0,35 Mio. 17.500 € 0 0,34 Mio. 10.200 € 0 0,33 Mio. 13.200 € 40.000 3.600 € 0 - 40.000 2.900 € 0 - 40.000 2.600 € 0,35 Mio. 14.000 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Premium Content Category Product Test auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage from € 75.000 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Word-of-Mouth Cross-media Integration auf Anfrage auf Anfrage Seite 261 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter weekly - on Tuesday NativeAd Newsletter weekly - on Tuesday Text link Newsletter weekly - on Tuesday Banner Newsletter weekly - on Tuesday Medium Rectangle Picture: 170 x 210 pixels, max. 15 characters (title) + max. 100 characters (text) + max. 15 characters (link) incl. blank Headline: max. 30 characters; Text: max. 280 characters; Link text: max. 30 characters 468 x 60 pixels or 580 x 90 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB SPECIALS Specials Zeitraum Ambiente Building, Redecorate CeBIT-Special Christmas Decoration, Furniture Eater Expedition imm Halloween IFA Plants, Gardeners Recipes, Nutrition 2015 2015 Mrz 2015 Dez 2015 2015 Mrz 2015 Jan 2015 Okt 2015 Sep 2015 2015 2015 Seite 362 Page Abozahlen Preis pro Versand 66.000 4.290 € 66.000 1.650 € 66.000 2.310 € 66.000 3.960 € Preisliste 2016 vom 04.01.2016 1,57 Mio. PIs 1,16 Mio. Visits Quelle: IVW 2015-11 0,54 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,54 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld LogOut-Site Rotation Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld 40 € 80 € 90 € 110 € 100 € 80 € 60 € 60 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € MAMIWEB.de is an online network with a large forum, groups and classified ads for pregnant women and mothers. The free-of-charge special interest network is aimed at mothers and anyone else interested in the topic of family and children. On MAMIWEB.de, users can find recent posts on the topics of children, family and pregnancy. The posts are written by MAMIWEB.de users and members of the MAMIWEB.de editorial team. The primary focus of MAMIWEB.de is on enabling users to exchange information and experiences through community polls, creating photo albums or swapping pictures, posting free ads, chatting or joining groups for a particular region or topic. ZIELGRUPPE • • • MAMIWEB.de reaches 0.68 million unique users every month. • MAMIWEB.de users boast an above-average level of education: 49% have A-Levels or a university degree. • 63% of users boast net household income of €2,000 or more, and 38% of users have an income of over €3,000 per month. • MAMIWEB.de users use the internet with above-average frequency to source information on stars and celebrities as well as on horoscopes. They also frequently use content related to the topic of chat and forums as well as content related to the topic of job searches, and access information on the topic of messaging services. • In comparison with the population of Germany as a whole, MAMIWEB.de users show above-average interest in baby articles, women’s clothing, women’s cosmetics and wellness products. • MAMIWEB.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of baby articles, women’s clothing, women’s cosmetics, confectionery and salty snacks, white goods such as refrigerators, washing machines and stoves, and rental cars. 87% of MAMIWEB.de users are male. 75% of the target group are aged between 20 and 39 years, and 94% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package MaxiAd (LogOut page) 640 x 480 pixels Umfeld auf Anfrage 70 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 163 Page Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 90.000 4.100 € 90.000 4.500 € 0,13 Mio. 3.900 € 0,12 Mio. 4.800 € 90.000 3.600 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet Multiple BrandBooklet Photo competition Stand Alone Newsletter auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net auf Anfrage auf Anfrage auf Anfrage Seite 264 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter Newsletter evere 10 days - variable evere 10 days - variable evere 10 days - variable Text link Medium Rectangle NativeAd Standalone Newsletter on Request Newsletter Stand-Alone 7 lines of 65 characters 300 x 250 pixels, max. 40 KB 96 x 76 pixels + 260 characters incl. blank - Seite 365 Page Abozahlen Preis pro Versand 120.000 120.000 120.000 3.000 € 7.200 € 7.800 € 120.000 auf Anfrage Preisliste 2016 vom 04.01.2016 2,82 Mio. PIs 0,19 Mio. Visits Quelle: IVW 2015-11 0,12 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,12 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT NATIONALGEOGRAPHIC.de presents the fascinating world of NATIONAL GEOGRAPHIC in its full glory. This site offers its visitors and fans of the gold-edged brand selected articles from NATIONAL GEOGRAPHIC GERMANY and the full choice of the NATIONAL GEOGRAPHIC shop. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 100 € 80 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 166 Page ZIELGRUPPE • NATIONAL GEOGRAPHIC DEUTSCHLAND reaches 0.15 million unique users every month. • 52% of NATIONAL GEOGRAPHIC DEUTSCHLAND users are male. • • 82% of the target group are aged between 20 and 49 years. • 67% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. • NATIONAL GEOGRAPHIC DEUTSCHLAND users use the internet with above-average frequency to source information on dating and networking as well as on fitness and wellness. They also frequently use content related to the topics of property searches and blogs, and access information on the topic of job searches. • In comparison with the population of Germany as a whole, NATIONAL GEOGRAPHIC DEUTSCHLAND users show above-average interest in car finance, gambling, financial investments, shares, bonds and funds, and rental cars. • NATIONAL GEOGRAPHIC DEUTSCHLAND users’ experiences of online shopping and e-commerce are frequently associated with the purchase of home cinema/surround sound systems, miscellaneous alcoholic beverages and spirits, men’s cosmetics, financial investments, shares, bonds and funds, life and pension insurance as provision for old age, and rail tickets. NATIONAL GEOGRAPHIC DEUTSCHLAND users boast a good level of education: 30% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 70.000 6.300 € 70.000 7.000 € 50.000 3.000 € 50.000 4.000 € 70.000 5.600 € INTEGRATIONEN Integrationen Preis Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Photo contest Premium Content Category Product Test from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 from € 15.000 net from € 75.000 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration auf Anfrage Seite 267 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter Newsletter monthly monthly monthly Medium Rectangle Banner Text link 300 x 250 pixels, max. 40 KB 468 x 60 pixels, max. 40 KB 7 lines of 65 characters SPECIALS Specials Zeitraum Adventure Climate change Early Kulture Metropole Trekking 2015 2015 2015 2015 2015 Seite 368 Page Abozahlen Preis pro Versand 16.000 16.000 16.000 960 € 560 € 400 € Preisliste 2016 vom 04.01.2016 12,22 Mio. PIs 0,73 Mio. Visits Quelle: IVW 2015-11 0,28 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,28 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Halfpage ad layer Medium rectangle Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 80 € 80 € 60 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 169 Page NEON.de is the user-generated-content portal for young adults in the Internet. Like the print magazine, NEON.de also covers all the topics that interest the "NEON generation", i.e. well-educated men and women aged 20 to 35. It looks at pop music, but also at politics, university, jobs, their first salary, their first car, their first thoughts about pensions, and their grief at losing their second great love. On NEON.de users can get in touch with NEON's journalists and all its authors; it offers in-depth treatment of topics from the print title which it expands and supplements with authentic reports about users' experiences. Magazine articles stand side by side with texts written by readers and selected by the editors, and the combined result is a unique platform with a high degree of identification on which users can inform and enjoy themselves, make friends and discuss opinions. ZIELGRUPPE • • • • NEON.de reaches 0.36 million unique users every month. • 56% of users boast net household income of €2,000 or more, and 35% of users have an income of over €3,000 per month. • NEON.de users use the internet with above-average frequency to source information on blogs and messaging services. They also frequently use content related to the topic of chat and forums as well as content related to the topic of horoscopes, and access information on the topic of films and film times. • In comparison with the population of Germany as a whole, NEON.de users show above-average interest in pay-to-download music or films, prize games, films on DVD, video and Blu-ray, sports articles and equipment, and home cinema/surround sound systems. • NEON.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of car finance products, non-alcoholic beverages, frozen food and ready meals, gambling products and dairy products. 64% of NEON.de users are male. 72% of the target group are aged between 14 and 30 years. NEON.de users boast an above-average level of education: 55% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,29 Mio. 13.100 € 0,29 Mio. 14.500 € 0,13 Mio. 3.900 € 0,25 Mio. 10.000 € 0,29 Mio. 11.600 € INTEGRATIONEN Integrationen Preis Advertorial Creative competition eBooklet EMS Trend insight Photo competition Product Test auf Anfrage auf Anfrage auf Anfrage € 7.500 auf Anfrage auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media creative competition auf Anfrage Seite 270 Page Preisliste 2016 vom 04.01.2016 0,11 Mio. PIs 60.875 Visits Quelle: IVW 2015-11 50.000 Unique User Quelle: AGOF digital facts 2015-06 INHALT NIDO.de is NIDO for every day: a modern, stylistically assured blog in which the NIDO editorial office selects the latest reliable, interesting, helpful and entertaining items from the flood of day-to-day information. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Billboard ad Expandable - Billboard ad miscellaneous 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Halfpage ad layer Medium rectangle Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION - 40 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 80 € 80 € 60 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 171 Page That is why you will find great products on the NIDO.de site, original DIY ideas and other little gems from the internet, as well as interesting tips and topics from our editorial office. NIDO.de therefore provides appealing and helpful company for young parents in their everyday routine. However, NIDO.de users are not just readers, but also post comments on their own experiences, tips and feelings. ZIELGRUPPE NIDO is directed at 1.24 million parents who have children under the age of six, a broad range of interests and an above-average income. The majority of them live in large cities and are particularly responsive to new trends and modern design. The core target group*: • • • • • Age: Ø 36 years Gender: 45 % women, 55 % men Net monthly household income (HHNI): Ø 3,911.– Education: 43 % A-levels/university entrance qualification Urban life: 67 % live in cities with more than 1000,000 inhabitants * Target group: 1.24 million people = with children aged 6 and under living in the same household, with a wide range of interests and an HHNI of 2500 EUR or more (AWA 2014) Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Compepition Creative Contest EMS Trend insight Mini-Advertorial Photo Competition Product Test auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage Seite 272 Page Preisliste 2016 vom 04.01.2016 96,28 Mio. PIs 13,40 Mio. Visits Quelle: IVW 2015-11 1,48 Mio. Unique User Quelle: AGOF digital facts 2015-09 2,20 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Dictionary Jobs + career Translation Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Medium rectangle miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 400 x 400 pixels 300 x 600 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels 728 x 90 + 160 x 600 pixels Fireplace Floor ad Halfpage ad Medium rectangle Sidebar ad Skyscraper Superbanner Wallpaper Umfeld ROTATION 80 € 90 € 80 € 40 € 80 € 90 € 80 € 100 € 100 € 80 € 60 € 80 € 40 € 40 € 80 € 100 € 100 € 80 € 60 € 80 € 40 € 40 € 80 € SITESPEZIFISCHE WERBEFORMEN ZIELGRUPPE • • • PONS.de reaches 1.48 million unique users every month. • PONS.de users boast an above-average level of education: 46% have A-Levels or a university degree. • 59% of users boast net household income of €2,000 or more, and 37% of users have an income of over €3,000 per month. 56% of PONS.de users are female. 51% of the target group are aged between 20 and 29 years, and 85% of users are aged between 20 and 49 years. Source: AGOF internet facts 2015–03//Base: average month Werbeform Format Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Billboard Ad (excl. Homepage) - - 50 € - - 70 € Umfeld ROTATION * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 173 Page The free PONS online dictionary (www.pons.de) has been running since October 2008. Users can access over 12 million words and phrases in over 13 languages and, if required, hear their pronunciation. All users can directly contact the PONS dictionary editorial team using the feedback function – and, if they are interested, can also contribute to the online dictionary themselves by adding new terms that have not yet been included on the Open Dictionary for some of the languages. User forums, a blog and text translations for 36 languages enable fast online help for all linguistic questions and create close ties with users. In addition to the translation functionality, PONS also allows users to check the spelling of German words. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO TAG Belegungseinheit Dictionary Total Seite 274 Page AI p. T. Festpreis AI p. T. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,54 Mio. 24.300 € 0,68 Mio. 30.600 € 0,54 Mio. 27.000 € 0,68 Mio. 34.000 € 0,51 Mio. 15.300 € 0,64 Mio. 19.200 € 0,53 Mio. 21.200 € 0,66 Mio. 26.400 € 0,54 Mio. 21.600 € 0,68 Mio. 27.200 € Preisliste 2016 vom 04.01.2016 2,51 Mio. PIs 0,79 Mio. Visits Quelle: IVW 2015-11 0,54 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,54 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT PRINZ.de is the leading lifestyle guide, and leisure and event planner in Germany. With its combination of local know-how and cross-regional competence, it offers a unique platform for anyone wishing to communicate with young, urban trendsetters. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld ZIELGRUPPE Events Locations Magazine Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 80 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package - Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 175 Page • • • • PRINZ.de reaches 0.75 million unique users every month. • 62% of users boast net household income of €2,000 or more, and 40% of users have an income of over €3,000 per month. • PRINZ.de users use the internet with above-average frequency to source information on blogs and job searches. They also frequently use content related to the topic of films and film times as well as content related to the topic of messaging services, and access information on the topic of fitness and wellness. • In comparison with the population of Germany as a whole, PRINZ.de users show above-average interest in credit, rental cars, gambling and pay-to-download music or films. • PRINZ.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of mobile phone plans, mobile phone contracts, non-alcoholic beverages, gambling products, haircare products and washing or cleaning products. 58% of PRINZ.de users are female. 82% of the target group are aged between 20 and 49 years. PRINZ.de users boast an above-average level of education: 52% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation - 45 € 50 € 90 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Events Locations Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,10 Mio. 4.500 € 0,16 Mio. 7.200 € 0,34 Mio. 15.300 € 0,10 Mio. 5.000 € 0,16 Mio. 8.000 € 0,34 Mio. 17.000 € 0 0,16 Mio. 4.800 € 0,28 Mio. 8.400 € 90.000 3.600 € 0,16 Mio. 6.400 € 0,33 Mio. 13.200 € 0,10 Mio. 4.000 € 0,16 Mio. 6.400 € 0,34 Mio. 13.600 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition EMS trend insight Product Test auf Anfrage from € 12.500 net from € 4.500 net € 7.500 auf Anfrage Seite 276 Page Preisliste 2016 vom 04.01.2016 SPECIALS Specials Zeitraum Christmas Easter Eurovision Song Contest 2015 Mrz 2015 Mai 2015 Seite 377 Page Preisliste 2016 vom 04.01.2016 6,01 Mio. PIs 0,67 Mio. Visits Quelle: IVW 2015-11 0,70 Mio. Unique User Quelle: Publisher's Information 2015-10 INHALT ROOMIDO.com UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Expandable - Medium rectangle miscellaneous max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels Expandable - Skyscraper Expandable - Super banner Medium rectangle Sidekick ad Skyscraper Superbanner Umfeld • • • is the new community for living and furnishing. • brings people interested in interior furnishing together with home design experts. • • lets users store photos in albums, and share them with others. offers inspiration, living solutions and top level advice. creates a completely new channel between end customers and home design experts. ROTATION - 40 € 80 € - 60 € - 60 € - 60 € 100 € 40 € 40 € makes interior furnishing an interactive experience, enables discussion of living ideas and solutions. ZIELGRUPPE Target group 1: end users * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. • With a high level of interest in home décor, furnishing and design • People interested in design and home owners who are converting or renovating • People looking for inspiration, browsing without set concepts, who see ideas, give feedback and want feedback. • German internet users with an interest in furnishing have an above average net household income, are usually female and most often aged between 30 and 49. Target group 2: home design experts Seite 178 Page • Experts in home design include interior designers, interior decorators, interior planners, tradesmen, designers, retailers and bloggers. • • Experts can create their own profile. Experts can establish contact with end users by giving them tips and solutions on furnishing issues or comment on photos. Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,37 Mio. 16.700 € 0,37 Mio. 18.500 € 0,17 Mio. 5.100 € 0,52 Mio. 20.800 € 0,37 Mio. 14.800 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship eBooklet Multiple BrandBooklet Sponsored Post auf Anfrage auf Anfrage auf Anfrage auf Anfrage auf Anfrage Seite 279 Page Preisliste 2016 vom 04.01.2016 SPECIALS Specials Zeitraum - Mrz 2016 Okt 2015 2016 Nov 2015 2016 Nov 2015 Jul 2016 Nov 2015 Sep 2015 Mrz 2016 Sep 2015 Seite 380 Page Preisliste 2016 vom 04.01.2016 16,39 Mio. PIs 1,49 Mio. Visits Quelle: IVW 2015-11 0,67 Mio. Unique User Quelle: AGOF digital facts 2015-09 0,87 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT Starting from December 2008, SCHOENER-WOHNEN.de will be the internet platform for everything you want to know about home style. It offers high quality editorial content and a homestyle community with user generated content. SCHOENER-WOHNEN.de offers users an opportunity to browse ideas for stylish homes, gather impressions with decoration videos, select from a variety of furniture and home accessories, find inspiration in examples of interior design and obtain advice from experts. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Architecture Furniture KollektionCollecti on Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper Setting Shopping Trends Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 80 € 80 € 60 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Sponsorship package - Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 181 Page ZIELGRUPPE • SCHOENER-WOHNEN.de reaches 0.96 million unique users every month. • • • 67% of SCHOENER-WOHNEN.de users are female. • 65% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. • SCHOENER-WOHNEN.de users use the internet with above-average frequency to source information on property searches as well as on fitness and wellness. They also frequently use content related to the topic of food, drink and the pursuit of enjoyment as well as content related to the topic of horoscopes, and access information on the topic of messaging services. • In comparison with the population of Germany as a whole, SCHOENER-WOHNEN.de users show above-average interest in women’s cosmetics, women’s clothing, prize games and baby articles. • SCHOENER-WOHNEN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of dairy products, non-alcoholic beverages, used cars, wellness products, dental products, and baby articles. 51% of the target group are aged between 30 and 49 years. SCHOENER-WOHNEN.de users boast an above-average level of education: 47% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Architecture Homepage Setting Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,23 Mio. 10.400 € 40.000 2.900 € 0,43 Mio. 19.400 € 0,82 Mio. 36.900 € 0,23 Mio. 11.500 € 40.000 3.200 € 0,43 Mio. 21.500 € 0,82 Mio. 41.000 € 0 0 0,13 Mio. 3.900 € 0,22 Mio. 6.600 € 0,21 Mio. 8.400 € 0 0,41 Mio. 16.400 € 0,74 Mio. 29.600 € 0 40.000 3.600 € 0 0 - 0 40.000 2.900 € 0 0 - 0,23 Mio. 9.200 € 40.000 2.600 € 0,43 Mio. 17.200 € 0,82 Mio. 32.800 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sponsorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Premium Content Category Product Test auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net € 7.500 auf Anfrage from € 75.000 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Co-Integration auf Anfrage Seite 282 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter weekly - on Saturday weekly - on Saturday Banner Text link Newsletter Newsletter weekly - on Saturday weekly - on Saturday Medium Rectangle NativeAd 468 x 60 pixels, max. 40 KB Headline: max. 30 characters; Text: max. 280 characters; Link text: max. 30 characters 300 x 250 pixels, max. 40 KB Picture: 300 x 200 pixels, max. 24 characters (title) + max. 130 characters (text) + target-URL incl. blank SPECIALS Specials Zeitraum Bathroom Christmas Decoration Furniture Grounds Illumination Kitchen Power saving Real estate Redecorate 2015 Dez 2015 2015 2015 2015 2015 2015 2015 2015 2015 Seite 383 Page Abozahlen Preis pro Versand 63.000 63.000 2.205 € 1.575 € 63.000 63.000 3.780 € 4.095 € Preisliste 2016 vom 04.01.2016 29,63 Mio. PIs 0,99 Mio. Visits Quelle: IVW 2015-11 0,36 Mio. Unique User Quelle: own data 2015-03 INHALT SENIORBOOK.de is aimed at people who want to share their experience and knowledge with others, who are interested in their fellow human beings and who want to help each other and give something back to society. SENIORBOOK aims to promote a modern, future-oriented image of ageing and thus help ensure that society continues to benefit from the massive potential of the baby boomer generations. Its core mission is to reinforce a culture of respect and recognition for people’s life-time achievements. With this mission, SENIORBOOK has become the largest German-language community for people in their best years, with 200,000 registered users. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Homepage Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem ad (super banner + skyscraper) Wallpaper Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 60 € 80 € 100 € 100 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 60 € 80 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 184 Page ZIELGRUPPE • • • • • Average length of visit: 17 mins • The main interests of the target group: investments, pensions, cars, tourism and pharmaceuticals High desktop proportion (75%) 90% of users are aged between 45 and 90 53% of SENIORBOOK users are female and 47% are male The generation with the strongest spending power – average net monthly household income > €3,000 Preisliste 2016 vom 04.01.2016 INTEGRATIONEN Integrationen Preis Advertorial Bespoke topic sponsorship eBooklet auf Anfrage auf Anfrage auf Anfrage Seite 285 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Community Standalone Newsletter weekly - on Mondays monthly ContentAd miscellaneous 300 x 250 pixels, max. 40 KB 630 x 250 pixels, max. 160-180 KB, Text: max. 400 characters Seite 386 Page Abozahlen Preis pro Versand 100.000 100.000 6.500 € 12.000 € Preisliste 2016 vom 04.01.2016 105,94 Mio. PIs 19,31 Mio. Visits Quelle: IVW 2015-11 5,11 Mio. Unique User Quelle: AGOF digital facts 2015-09 9,26 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT STERN.de has been relaunched in a completely revamped form – with a significantly wider page layout and a streamlined modern design. The tile layout brings the powerful visuals that STERN is known for into focus. The website has also been fully optimised for mobile use. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Business Cars Consumption Digital Family Health Kulture Lifestyle Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper As well as the visuals, a lot of work has been done on the technical side of things too: we have made significant investments in technology and introduced a new content management system. This enables us to publish news quicker, to directly connect our content to social media and to display articles on all devices. Panorama Photography Pictures Politics Science Sports Travel - Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € We have also fully optimised the ad positions, with “sticky” ads to improve viewability on users’ screens and tidier column layouts and a diverse range of scrolling mechanisms to improve general perception. In line with the new style and in addition to the option of sponsoring an editorial section, we have developed a new fully native integration product that is unique on the market – the STERN “Corporate” section. The news site STERN.de fascinates its users with impressive pictures and strong emotional impact. At the same time, the editors attach great importance not only to being absolutely up-to-date but also to presenting the news and its effects to users in a form which is easily grasped and understood. The spacious and neatly laid-out appearance of STERN.de offers users optimal orientation in the wide diversity of daily world events and at the same time facilitates both a quick overview and more in-depth insights into the various topics. Whether politics, sport, finance, health, lifestyle or entertainment, all users will find their own place in the world of STERN.de. Another core virtue of the site is the collection of numerous specially produced web-TV formats and webTV-series from all sectors; these draw users directly and intensively into the respective topic so that they gain a true experience of it. Reading, seeing and understanding become a single process at STERN.de; one which hits home and works. ZIELGRUPPE • • • • STERN.de reaches 6.61 million unique users every month. • 64% of users boast net household income of €2,000 or more, and 40% of users have an income of over €3,000 per month. • STERN.de users use the internet with above-average frequency to source information on blogs and messaging services. They also frequently use content related to the topic of chat and forums as well as content related to the topic of dating and networking, and access information on the topic of job searches. • In comparison with the population of Germany as a whole, STERN.de users show above-average interest in pay-to-download music or films, computer hardware or accessories, films on DVD, video and Blu-ray, home cinema/surround sound systems, and computer and video games. • STERN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of computer software other than games, computer and video games, computer hardware or accessories, pay-to-download music or films, and sports articles and equipment. SITESPEZIFISCHE WERBEFORMEN Werbeform Format 2. Medium Rectangle 2. Expandable Medium Rectlange Multiscreen Billboard Ad (excl. Homepage) Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Pulldown Ad (excl. Homepage) - Umfeld 30 € 40 € - ROTATION 20 € 30 € 70 € - - 50 € - - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 187 Page 53% of STERN.de users are male. 45% of the target group are aged between 20 and 39 years. STERN.de users boast an above-average level of education: 48% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO TAG Belegungseinheit Homepage (weekend-day) Homepage (working day) AI p. T. Festpreis AI p. T. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,24 Mio. 8.600 € 0,38 Mio. 15.400 € 0,24 Mio. 9.600 € 0,38 Mio. 17.100 € 0,23 Mio. 3.700 € 0,39 Mio. 7.000 € 0,23 Mio. 7.400 € 0,39 Mio. 14.000 € 0,24 Mio. 11.100 € 0,38 Mio. 19.800 € 0,24 Mio. 8.900 € 0,38 Mio. 15.800 € 0,24 Mio. 7.700 € 0,38 Mio. 13.700 € Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 0,44 Mio. 13.900 € 0,20 Mio. 6.300 € 0,26 Mio. 8.200 € 0,41 Mio. 12.900 € 0,32 Mio. 10.100 € 0,34 Mio. 10.700 € 2,20 Mio. 49.500 € 0,84 Mio. 26.500 € 0,80 Mio. 25.200 € 0,96 Mio. 30.200 € 1,06 Mio. 33.400 € 0,31 Mio. 9.800 € 0,32 Mio. 10.100 € 0,23 Mio. 7.200 € 0,44 Mio. 15.400 € 0,20 Mio. 7.000 € 0,26 Mio. 9.100 € 0,41 Mio. 14.400 € 0,32 Mio. 11.200 € 0,34 Mio. 11.900 € 2,20 Mio. 55.000 € 0,84 Mio. 29.400 € 0,80 Mio. 28.000 € 0,96 Mio. 33.600 € 1,06 Mio. 37.100 € 0,31 Mio. 10.900 € 0,32 Mio. 11.200 € 0,23 Mio. 8.100 € 0,22 Mio. 4.600 € 0 0 0,22 Mio. 4.600 € 0,13 Mio. 2.700 € 0,26 Mio. 5.500 € 2,19 Mio. 32.900 € 0,43 Mio. 9.000 € 0,22 Mio. 4.600 € 0,59 Mio. 12.400 € 0,12 Mio. 2.500 € 0,24 Mio. 5.000 € 0,25 Mio. 5.300 € 0 - 0,44 Mio. 12.300 € 0,20 Mio. 5.600 € 0,25 Mio. 7.000 € 0,40 Mio. 11.200 € 0,31 Mio. 8.700 € 0,33 Mio. 9.200 € 2,17 Mio. 43.400 € 0,83 Mio. 23.200 € 0,79 Mio. 22.100 € 0,92 Mio. 25.800 € 1,05 Mio. 29.400 € 0,31 Mio. 8.700 € 0,32 Mio. 9.000 € 0,23 Mio. 6.400 € 0 0 0 0 0 0 2,20 Mio. 61.900 € 0 0 0 0 0 0 0 - 0 0 0 0 0 0 2,20 Mio. 49.500 € 0 0 0 0 0 0 0 - 0,44 Mio. 12.300 € 0,20 Mio. 5.600 € 0,26 Mio. 7.300 € 0,41 Mio. 11.500 € 0,32 Mio. 9.000 € 0,34 Mio. 9.500 € 2,20 Mio. 44.000 € 0,84 Mio. 23.500 € 0,80 Mio. 22.400 € 0,96 Mio. 26.900 € 1,06 Mio. 29.700 € 0,31 Mio. 8.700 € 0,32 Mio. 9.000 € 0,23 Mio. 6.400 € FESTPREISE PRO WOCHE Belegungseinheit Business Cars Consumption Digital Family Health Homepagemepag e Kulture Lifestyle Panorama Photography Politics Sports Travel AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis INTEGRATIONEN Integrationen Preis Advertorial Bespoke Topic Sposorship Competition eBooklet EMS Trend insight Multiple BrandBooklet Photo contest Product Test Sponsored Post STERN.de Guide auf Anfrage from € 18.500 net auf Anfrage from € 20.000 net € 7.500 auf Anfrage auf Anfrage auf Anfrage from € 22.000 net + production costs from € 30.000 net CROSSMEDIA Crossmedia-Konzepte Preis Cross-media Integration Cross-media Placement (f.e. STERN content + STERN.de homepage fixed booking) Crossmedia theme (z.B. STERN Journal Crossmedia Action (z.B. STERN Journal auf Anfrage auf Anfrage auf Anfrage auf Anfrage Seite 288 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Business Business Monday to Friday Monday to Friday Medium Rectangle NativeAd 8.200 8.200 492 € 533 € Business Cars Cars Cars Monday to Friday weekly - on Wednesday weekly - on Wednesday weekly - on Wednesday Banner Banner Medium Rectangle NativeAd 8.200 8.500 8.500 8.500 287 € 298 € 510 € 553 € Culture weekly - on Monday + on Thursday Monday + Thursday weekly - on Monday + on Thursday Banner 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 5.600 196 € 5.600 5.600 336 € 364 € Daily Monday to Friday NativeAd 10.700 696 € Daily Daily Digital Monday to Friday Monday to Friday weekly - on Tuesday + on Friday Banner Medium Rectangle NativeAd 10.700 10.700 11.500 375 € 642 € 748 € Digital Digital Family Family weekly - on Tuesday + on Friday weekly - on Tuesday + on Friday weekly - on Tuesday + on Friday weekly - on Tuesday + on Friday Banner Medium Rectangle Medium Rectangle NativeAd 11.500 11.500 200 200 403 € 690 € 12 € 13 € Family Health weekly - on Tuesday + on Friday Every first Friday per month Banner NativeAd 200 10.500 7 € 683 € Health Health Lifestyle Lifestyle Every first Friday per month Every first Friday per month Monday + Thursday weekly - on Monday + on Thursday Banner Medium Rectangle Medium Rectangle NativeAd 10.500 10.500 6.600 6.600 368 € 630 € 396 € 429 € Lifestyle Banner Panorama weekly - on Monday + on Thursday Monday to Friday 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB Panorama Panorama Photography Monday to Friday Monday to Friday weekly - on Thursday Banner Medium Rectangle NativeAd Photography Photography Banner Medium Rectangle Politics weekly - on Thursday weekly - on Monday + on Thursday daily Politics Politics Science test daily daily weekly on Friday Banner Medium Rectangle NativeAd Science test Science test Sports Sports weekly on Friday weekly on Friday Monday to Friday Monday to Friday Banner Medium Rectangle Medium Rectangle NativeAd Sports sternTV Monday to Friday weekly - on Tuesday Banner NativeAd sternTV sternTV Travel weekly - on Tuesday weekly - on Tuesday weekly - on Tuesday + on Thursday Banner Medium Rectangle NativeAd Travel weekly - on Tuesday + on Thursday weekly - on Tuesday + on Thursday weekly on Friday weekly on Friday Culture Culture Travel Seite 389 Page Treat Treat Medium Rectangle NativeAd Abozahlen Preis pro Versand 6.600 231 € Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB 1.500 98 € 1.500 1.500 9.800 53 € 90 € 637 € 9.800 9.800 343 € 588 € 9.500 618 € 9.500 9.500 2.100 333 € 570 € 137 € 2.100 2.100 4.400 4.400 74 € 126 € 264 € 286 € 4.400 9.900 154 € 644 € 9.900 9.900 1.700 347 € 594 € 111 € Medium Rectangle Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 590 x 150 pixels, max. 40 KB 300 x 250 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. blank) 300 x 250 pixels, max. 40 KB 1.700 102 € Banner 590 x 150 pixels, max. 40 KB 1.700 60 € Banner NativeAd 590 x 150 pixels, max. 40 KB Picture: 300 x 169 pixels; Line (Top): max. 20 characters (incl. blank); Headline: max. 40 characters (incl. 400 400 14 € 26 € NativeAd NativeAd Preisliste 2016 vom 04.01.2016 11,19 Mio. PIs 3,97 Mio. Visits Quelle: IVW 2015-11 1,92 Mio. Unique User Quelle: AGOF digital facts 2015-09 4,03 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT URBIA.de is Germany's largest family community, and the market leader among German-speaking family and parenting websites. Fourteen years of experience with the online target group are reflected in the quality of the site's wide range of subjects from wanting to have children to pregnancy, babies and many more. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld Baby Desire to have children Family Fashion Freetime and vacation Health Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 300 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Floor ad Halfpage ad layer Medium rectangle Pushdown ad Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Video Interstitial Wallpaper The award-winning and highly popular forums are the beating heart of URBIA. On average, each month over 3,000 new users register for the forums and there are approx. 25,000 forum posts. In addition, many members also belong to at least one of the URBIA.de clubs, which focus on the core areas of pregnancy, pregnancy planning, babies and young children. Justice and finance leinkindInfant Love and partnership Pregmancy Puberty ZIELGRUPPE Schoolchild Umfeld ROTATION 80 € 90 € 110 € 40 € 80 € 90 € 110 € 100 € 80 € 100 € 80 € 60 € 60 € 60 € 60 € 100 € 100 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € 100 € 80 € 80 € 60 € 100 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 95 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform Format Multiscreen Billboard Ad (excl. Homepage) Multiscreen Medium Rectangle (excl. Homepage) Multiscreen Pulldown Ad (excl. Homepage) - Umfeld 80 € ROTATION 70 € - 60 € 50 € - 163 € - * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 190 Page • • • • URBIA.de reaches 2.28 million unique users every month. • 64% of users boast net household income of €2,000 or more, and 39% of users have an income of over €3,000 per month. • URBIA.de users use the internet with above-average frequency to source information on stars and celebrities as well as on blogs. They also frequently use content related to the topics of job searches and horoscopes, and access information on the topic of messaging services. • In comparison with the population of Germany as a whole, URBIA.de users show above-average interest in baby articles, wellness products, women’s clothing and women’s cosmetics. • URBIA.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of baby articles, haircare products, women’s clothing, furniture and home furnishing items, women’s cosmetics and toys. 66% of URBIA.de users are female. 75% of the target group are aged between 20 and 39 years. URBIA.de users boast an above-average level of education: 48% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 BEWEGTBILD-WERBEFORMEN Bewegtbild-Werbeformen Format TKP AI pro Woche/Tag Festpreis pro Woche/Tag Post roll video ad 15 sec. in site rotation Post roll video ad 20 sec. in site rotation Pre roll video ad 20 sec. in site rotation Interactive pre roll 20 sec. in site rotation Pre roll video ad 30 sec. in site rotation Interactive pre roll 30 sec. in site rotation - 45 € 50 € 90 € 90 € 100 € 100 € - - FESTPREISE PRO WOCHE Belegungseinheit Baby Desire to have children Family Homepage Pregmancy Total AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Sticky Fireplace Sticky Wallpaper Wallpaper 60.000 2.700 € 0,19 Mio. 8.600 € 60.000 2.700 € 70.000 5.000 € 0,21 Mio. 9.500 € 1,10 Mio. 49.500 € 60.000 3.000 € 0,19 Mio. 9.500 € 60.000 3.000 € 70.000 5.600 € 0,21 Mio. 10.500 € 1,10 Mio. 55.000 € 0 0,14 Mio. 4.200 € 0 70.000 3.400 € 0,20 Mio. 6.000 € 1,48 Mio. 44.400 € 0 0,19 Mio. 7.600 € 0 60.000 3.800 € 0,20 Mio. 8.000 € 1,09 Mio. 43.600 € 0 0 0 70.000 6.300 € 0 0 - 0 0 0 70.000 5.000 € 0 0 - 0 0,19 Mio. 7.600 € 0 70.000 4.500 € 0,21 Mio. 8.400 € 1,10 Mio. 44.000 € INTEGRATIONEN Integrationen Preis Advertorial Bespoke-topic-sponsorship Competition eBooklet Group of experts Multiple BrandBooklet Sponsored Post Standalone Newsletter auf Anfrage from € 12.500 net from € 4.500 net from € 20.000 net auf Anfrage auf Anfrage from € 22.000 net + production costs auf Anfrage Seite 291 Page Preisliste 2016 vom 04.01.2016 NEWSLETTER NEWSLETTER Turnus Werbemittel Format Newsletter Newsletter weekly - on Wednesday weekly - on Wednesday Medium Rectangle NativeAd Standalone Newsletter if necessary Newsletter Stand-Alone 300 x 250 pixels, max. 40 kB Picture: 300 x 200 pixels; Line (Top): max. 35 characters (incl. blank); Headline: max. 35 characters (incl. blank); Text: max 250 characters (incl. blank) - Seite 392 Page Abozahlen Preis pro Versand 128.000 128.000 7.680 € 8.320 € 123.000 auf Anfrage Preisliste 2016 vom 04.01.2016 6,26 Mio. PIs 0,31 Mio. Visits Quelle: own data 2015-04 0,14 Mio. Unique User Quelle: AGOF internet facts 2015-01 INHALT VIEW stands for fascinating, large-format images. In the VIEW photo community, all those who like photography and are good at it are able to present a selection of their best shots to the public or simply just enjoy great pictures and gain inspiration for their own motifs. This concept generates a brisk exchange of views on individual photographs among users while the forum provides a platform for specialist topics within the overall theme of photography, such as cameras, exposure techniques, tips and tricks and recommendations on locations. Whether architecture, sport and action, nature, animals, landscapes, nudes or objects – VIEW-MAGAZIN.de portrays the wide diversity of photographic genres. UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Werbeform Format Ad Bundle Banderole ad Billboard ad Expandable - Billboard ad miscellaneous 770 x 250 pixels 800 x 180-250 pixels max. 728 x 500 pixels max. 400 x 400 pixels max. 400 x 600 pixels max. 728 x 400 pixels max. 600 x 600 pixels 400 x 400 pixels 300 x 250 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - HalfPage ad Expandable - Medium rectangle Expandable - Skyscraper Expandable - Super banner Expandable - Wallpaper Fireplace layer Medium rectangle Sidebar ad Sidekick ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + medium rectangle) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Wallpaper Umfeld ROTATION - 40 € 80 € 90 € 110 € - 100 € 80 € - 60 € - 60 € - 100 € - 100 € 80 € 60 € 80 € 100 € 40 € 40 € 125 € 110 € 100 € 100 € 60 € 80 € Use the emotional, brilliantly pictorial environment in order to reach users in a positively charged setting with your campaign. VIEW-MAGAZIN.de offers a multiplicity of special productions, such as sponsored features, camera-targeting or even cross-media photography-competition concepts across all channels of the VIEW brand. ZIELGRUPPE • VIEW-MAGAZIN.de reaches 0.13 million unique users every month. • • • 59% of VIEW-MAGAZIN.de users are male. • 63% of users have a net monthly household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. • VIEW-MAGAZIN.de users use the Internet with above-average frequency to source information on fitness and wellness as well as on job searches. They also frequently access content related to the topics of films and film times, test results and current television schedules. In comparison with the population of Germany as a whole, VIEW-MAGAZIN.de users show above-average interest in DIY articles and appliances, computer software other than games, car finance products and navigation systems. • VIEW-MAGAZIN.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of navigation systems, entry to prize games, rental cars, pay-to-download music or films, DIY articles and appliances, and computer software other than games. SITESPEZIFISCHE WERBEFORMEN Werbeform Format ePaper VIEWspotlight on request Umfeld ROTATION - auf Anfrage * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Seite 193 Page 51% of the target group are aged between 30 and 49. VIEW-MAGAZIN.de users have an above-average level of education: 51% have (vocational) A-Levels or a university (of applied sciences) degree. Source: AGOF internet facts 2015–03//Base: average month Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit Total AI p. W. Festpreis Billboard ad Fireplace Medium rectangle Sidebar ad Wallpaper 0,92 Mio. 29.000 € 0,92 Mio. 32.200 € 0,50 Mio. 10.500 € 0,90 Mio. 25.200 € 0,92 Mio. 25.800 € INTEGRATIONEN Integrationen Preis Advertorial Competition EMS Trend insight Photo contest Product Test auf Anfrage auf Anfrage € 7.500 from € 15.000 net auf Anfrage CROSSMEDIA Crossmedia-Konzepte Preis Cross-media photo competition auf Anfrage Seite 294 Page Preisliste 2016 vom 04.01.2016 5,95 Mio. PIs 3,03 Mio. Visits Quelle: IVW 2015-11 1,65 Mio. Unique User Quelle: AGOF digital facts 2015-09 2,54 Mio. Digitale Reichweite Quelle: AGOF digital facts 2015-09 INHALT Where "Customer" meets "Service": UMFELDER UND PREISE Alle Preise sind als TKP angegeben. Umfeld LogOut Rotation Werbeform Format Billboard ad Expandable - Skyscraper 800 x 180-250 pixels max. 400 x 600 pixels max. 728 x 400 pixels 400 x 400 pixels 160 x 600 pixels 728 x 90 pixels miscellaneous miscellaneous miscellaneous miscellaneous 728 x 90 + 160 x 600 pixels Expandable - Super banner Fireplace layer Sidebar ad Skyscraper Superbanner Tandem Ad (Layer + billboard ad) Tandem ad (layer + skyscraper) Tandem ad (layer + super banner) Tandem ad (super banner + skyscraper) Wallpaper Format Maxi Ad 640 x 480 pixels VODAFONE.de is the internet site for the existing and future business and private customers of Vodafone. • • The website is a platform for both e-commerce and service. • VODAFONE.de offers an ideal platform for cross-media advertising within the world of Vodafone. Umfeld 90 € 60 € 60 € 100 € 80 € 80 € 40 € 40 € 125 € 100 € 100 € 60 € 80 € SITESPEZIFISCHE WERBEFORMEN Werbeform • ZIELGRUPPE • • • • VODAFONE.de reaches 1.66 million unique users every month. • 64% of users boast net household income of €2,000 or more, and 39% of users have an income of over €3,000 per month. • VODAFONE.de users use the internet with above-average frequency to source information on messaging services as well as on films and film times. They also frequently use content related to the topics of online banking and blogs, and access information on the topic of chat and forums. • In comparison with the population of Germany as a whole, VODAFONE.de users show above-average interest in rental cars, triple play (television, telephone and internet from a single provider), computer hardware or accessories, computer software other than games, and used cars. • VODAFONE.de users’ experiences of online shopping and e-commerce are frequently associated with the purchase of frozen food and ready meals, life and pension insurance as provision for old age, miscellaneous insurance policies such as car, household contents or liability insurance, car finance products and navigation systems. Umfeld 70 € * Hinweis zum AdBundle Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch weitestgehend ausgeschlossen wird. Here, users find all relevant information on terminal devices and tariffs and are able to place orders and sign contracts. And in the personal area "My Vodafone", all customers can manage their data, bills and contractual details. 62% of VODAFONE.de users are male. 67% of the target group are aged between 20 and 49 years. VODAFONE.de users boast a good level of education: 44% have A-Levels or a university degree. Source: AGOF internet facts 2015–03//Base: average month Seite 195 Page Preisliste 2016 vom 04.01.2016 FESTPREISE PRO WOCHE Belegungseinheit LogOut Total AI p. W. Festpreis AI p. W. Festpreis Billboard ad Sidebar ad 0,12 Mio. 3.800 € 0,13 Mio. 4.100 € 0,10 Mio. 2.800 € 0,11 Mio. 3.100 € INTEGRATIONEN Integrationen Preis EMS trend insight € 7.500 Seite 296 Page Rate card 2016 04.01.2016 THEMATIC ROTATIONS Auto Beauty Entertainment Family Finance Food Frauen ImageAd Kunst, Kultur und Medien Lifestyle Low Fare Low Fare Frauen Low Fare Männer Männer Mode Nachhaltigkeit Nachrichten PrimeSite PrimeSite Frauen PrimeSite Männer Reise Sport & Gesundheit Technologie Top-Entscheider Vodafone/Arcor MediaNetwork! Wirtschaft Wohnen & Einrichten Advertising form Price AdBundle* (Super Banner + Skyscraper + Medium Rectangle) BanderoleAd Billboard Expandable Billboard Expandable HalfPageAd Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper FloorAd HalfpageAd Layer Medium Rectangle Post Roll Video Ad - 15 Sek. Post Roll Video Ad - 20 Sek. Pre Roll Video Ad - 20 Sek. Pre Roll Video Ad - 30 Sek. SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper 30 € 70 € 80 € 100 € 90 € 70 € 50 € 50 € 90 € 90 € 70 € 70 € 50 € 45 € 55 € 80 € 90 € 70 € 30 € 30 € 95 € 85 € 85 € 110 € 45 € 70 € G+J EMS-ROTATIONS Advertising form AdBundle* (Super Banner + Skyscraper + Medium Rectangle) BanderoleAd Billboard Expandable Billboard Expandable HalfPageAd Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper FloorAd HalfpageAd Layer Medium Rectangle Post Roll Video Ad - 15 Sek. Post Roll Video Ad - 20 Sek. Pre Roll Video Ad - 20 Sek. Pre Roll Video Ad - 30 Sek. SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper Page 197 Page Price 15 € 35 € 40 € 50 € 45 € 35 € 25 € 25 € 45 € 45 € 35 € 35 € 25 € 35 € 45 € 70 € 80 € 35 € 15 € 15 € 50 € 45 € 45 € 55 € 20 € 35 € Rate card 2016 04.01.2016 VODAFONE/ARCOR MEDIANETWORK Advertising form BanderoleAd Billboard Expandable Billboard Expandable Medium Rectangle Expandable Skyscraper Expandable Super Banner Expandable Wallpaper Layer Medium Rectangle PopUp/PopUnder SidebarAd Skyscraper Super Banner Tandem Ad (Flash-Layer + Medium Rectangle) Tandem Ad (Flash-Layer + Skyscraper) Tandem Ad (Flash-Layer + Super Banner) Tandem Ad (Flash-Layer + Billboard) Tandem Ad (Super Banner + Skyscraper) Wallpaper Page 298 Page Price 35 € 40 € 50 € 35 € 25 € 25 € 45 € 35 € 25 € on request 35 € 15 € 15 € 50 € 45 € 45 € 55 € 20 € 35 € CONTACT International Irene Vollmer International Sales Tel: +49 (0) 40 / 37 03 – 29 51 Fax: +49 (0) 40 / 37 03 –17 29 51 [email protected] G+J Electronic Media Sales GmbH Postal Adress: Brieffach 10 20444 Hamburg www.gujmedia.com Page 99 Visitor: Am Baumwall 11 20459 Hamburg