this is auto zeitung classiccars

Transcription

TITLE PROFILE
MARCH 2016
PROFILE AUTO ZEITUNG CLASSICCARS | MARCH 2016
REDAKTIONELLES KONZEPT
THIS IS AUTO ZEITUNG CLASSICCARS
AUTO ZEITUNG classiccars provides informative, competent
and entertaining information on both old and modern classic
cars.
The contents place a focus not only on the German classic car
market, but covers the entire spectrum of national and
international cars – in every conceivable segment.
Historic and more recent vehicle comparisons with market
values help readers make decisions on contemplated
purchases.
Awe-inspiring road test reports of dream cars and rare old
classics, even "Cars that nobody knows", are also part of the
concept. The sections on advice, market and event dates round
off the accomplished magazine mix.
2
CORE CONTENTS
COMPARATIVE TESTS
PURCHASE POINTS
ADVISER
REPORTAGE
MOTOR SPORT
CALENDAR
DREAM CARS
MARKET
3
COMPARATIVE TESTS – DRIVE REPORTS
A special feature of AUTO ZEITUNG classiccars is
the rather provocative line-up of candidates in our
regular vehicle comparisons: Classics everyone
knows are pitted against largely forgotten models
from erstwhile mighty brands.
It represents an entertaining way of re-injecting life
into automobile history.
These comparisons are the centrepiece of AUTO
ZEITUNG classiccars. They are complemented by
drive reports that provide direct impressions of
individual classics.
4
PURCHASE POINTS
Readers contemplating purchase of an old or young
classic find valuable information in AUTO
ZEITUNG classicars.
In each issue the editors present attractive models
and intensively analyse their strengths and, above
all, their constructive weaknesses.
Market values from the Classic Data service round
off this intriguing section.
5
ADVISER
How can I restore my alloy wheels? Who can offer
me the best insurance for my classic car? What
products are best for caring for the bodywork and
interior?
These are the type of questions the editors answer
every month.
Competent. Understandable. Useful.
6
DREAM CARS AND ICONS
Many models readers of AUTO ZEITUNG classiccars
dreamed of when they were a child are now priceless
gems.
They are beyond the reach of normal people.
Not for the authors of AUTO ZEITUNG
classiccars. Through their contacts in the collectors'
scene and industry they frequently get the chance
to drive these icons themselves.
Exciting features with fascinating visuals are the
result.
7
REPORTAGE
Where do the classics meet? What trends are
influencing fans of the modern classics?
How does it feel to take part in one of the famous
rallies?
What anecdotes and secrets do the great
personalities of automobile history have to tell?
The entertaining stories are a fixed component in
AUTO ZEITUNG classiccars.
8
SPORT
Whether racing circuit or rally, every month AUTO
ZEITUNG classiccars shows the legends of motor
sport from past decades.
Famous racing cars and successful drivers revive the
fascinating moments.
The extensive AUTO ZEITUNG archive proves time
and again what a valuable chest of treasures it
holds.
These moments of sporting history are often
supplemented by current picture material from the
world's racing circuits.
9
EVENT DATES
What rallies are being held in the coming months?
What meetings, events or exhibitions are planned?
AUTO ZEITUNG classiccars publishes the relevant
dates for meetings and events in the classic car
scene through the season.
Organisers can make their event stand out by
placing an advertisement in this environment.
10
MARKET
How much will my dream car cost? Can I find a
bargain? Where can I get the right engine oil, where
spare autoparts,…?
A core component of AUTO ZEITUNG classiccars is
the market section, where private owners offer their
vehicles for sale.
The structured presentation offers the reader a
perfect impression of the market.
Advertisers can place their ads amidst the brands
to catch the attention of their target audience.
11
KEY DATA
Core audience:
Males 20-49 years old
Reach:
230,000
Copies sold:
41,346
Frequency:
monthly
Copy price:
3.80 €
Format:
210 x 280 mm (W x H)
Ad rate 2016:
1/1 page 7,490,- €
2/1 page 14,980,- €
1/2 page 3,820,- €
*Sources: IVW IV/2015; AWA 2015
12
LEISTUNGSWERTE
READERSHIP
DEMOGRAPHICS – GENDER AND AGE
MALE
92,5
FEMALE
7,5
14-19 YEARS
1,8
20-29 YEARS
12,1
30-39 YEARS
9,6
40-49 YEARS
30,5
50-59 YEARS
26,0
60-69 YEARS
11,2
70+ YEARS
8,9
More than 90 % of our readers are male - AUTO ZEITUNG classiccars is a 'classic' read.
The average reader age is 48.3 years.
Source: AWA 2015 , German-speaking population aged 14+, All figures in per cent.
13
READERSHIP
NET MONTHLY HOUSEHOLD INCOME
< 999 €
1.000 - 1.249 €
2,7
1,9
1.250 - 1.499 €
6,4
1.500 - 1.999 €
7,2
2.000 - 2.499 €
13,1
2.500+ €
68,6
Purchasing power! Readers of AUTO ZEITUNG classiccars have a high net
monthly household income (average: 3,656 €).
Source: AWA 2015 , German-speaking population aged 14+, All figures in per cent.
14
LEISTUNGSWERTE
STATISTICS - READERSHIP
65.6 % Exclusive readers
Multi-magazine readers
(81,000)
Exclusive readers
(154,000)
(80,000)
81,000 of the 235,000 AUTO ZEITUNG classiccars readers also read AUTOBILD KLASSIK.
80,000 also read MOTOR KLASSIK.
Source: AWA 2015, German-speaking population aged 14+ years
Exclusive readers
(155,000)
15
LEISTUNGSWERTE
STATISTICS - READERSHIP
(90,000)
Exclusive readers
(145,000)
(127,000)
90,000 of the 235,000 AUTO ZEITUNG classiccars readers also read OLDTIMER MARKT.
127,000 also read MOTORKLASSIK and/or OLDTIMER MARKT.
Source: AWA 2015, German-speaking population aged 14+ years
Exclusive readers
(108,000)
16
FORMATS AND RATES
ON THE DATES PAGES OR IN THE MARKET SECTION
70mm
2 columns
420 €*
140mm
4 columns
1,680 €*
90mm
2 columns
540 €*
85mm
1 column
255 €*
120mm
2 columns
720 €*
Example formats and rates; Base mm rate: 4c: 3,00 €, s/w: 2,20 € - less discounts and agency commission; plus vat.
17
18
UNSERE STÄRKEN – IHR NUTZEN
ARGUMENTS
■ Traditional brand from the UK
On the market for more than 40 years, classiccars is one of the biggest brands in the segment of classic
car magazines in the UK.
■ Success on the German market
Only 4 years after its launch in Germany AUTO ZEITUNG classiccars now sells 41,346 copies, making it
a major player in the market here.
■ Purchasing power
With a net household income of 3,656 € per month, readers of AUTO ZEITUNG classiccars have the
highest disposable income in the competitive segment.
■ High reach
According to AWA 2015 figures, AUTO ZEITUNG classiccars attracts 230,000 readers per issue.
■ Subject variety
AUTO ZEITUNG classiccars covers the complete spectrum of the world of automobiles – transcending all
car categories and countries. The magazine therefore offers optimal advertising environments.
Sources: IVW IV/2015; AWA 2015
FACT SHEET
Editorial Concept
Readership
 AUTO ZEITUNG classiccars is the
comprehensive all-rounder in the classic
car magazine segment.
 Enthusiasts of classic cars dating from
1950s to early 90s
 Informative, competent and entertaining,
focusing both on German and
international young and old timers.
 AUTO ZEITUNG classiccars advises
with past and current test comparisons,
offering an extensive market and service
section, in addition to event reporting.
Facts & Figures
 Frequency:
 Ad rate:
monthly
7,490,- €
 Copies sold:
 Copy price:
 Reach:
41,346*
3.80 €
230,000
(1/1 4c, 2016)
 Men 20-49 years old
 The core target are male car
aficionados with a wide range of
interests
 Higher monthly net household income
 High propensity to spend money on
their car hobby
Core Arguments
AUTO ZEITUNG classiccars positions itself as the
all-rounder in the classic car magazine segment offering
a broad range of subjects.
Sources: IVW IV/2015; AWA 2015
AUTO ZEITUNG classiccars offers a premium and authentic
environment as well as a positive image transfer from AUTO
ZEITUNG.
19
21
BAUER ADVERTISING KG
Head of Sales
AUTOMOTIVE
AUTO ZEITUNG | CLASSIC CARS
PRINT & DIGITAL
Head of Strategic Cooperation
AUTOMOTIVE
Martin Rabe
Tel. (040) 3019 3013
Fax (040) 3019 3029
[email protected]
Roman Trunz
Tel. (0221) 7709 6144
Fax (0221) 7124 228
[email protected]
REGIONAL BAUER MEDIA GROUP OFFICES: LIFESTYLE & CONSUMER
Nord
HAMBURG
BERLIN
West
DÜSSELDORF
Mitte
FRANKFURT
Süd
MÜNCHEN
STUTTGART
Christian Ernst
Burchardstraße 11
20095 Hamburg
Tel. (040) 3019 3400
Fax (040) 3019 3409
hamburg@
bauermedia.com
Christian Ernst
Burchardstraße 11
20095 Hamburg
Tel. (040) 3019 3400
Fax (040) 3019 3409
hamburg@
bauermedia.com
Benjamin Schulze
Kaistraße 11
40221 Düsseldorf
Tel. (0211) 3106 080
Fax (0211) 3106 0820
duesseldorf@
bauermedia.com
Jörg Köppen
Lyoner Straße 44 – 48
(Arabella-Center)
60528 Frankfurt
Tel. (069) 6642 6350
Fax (069) 6668 595
frankfurt@
bauermedia.com
Reinhard Baum
Charles-de-Gaulle-Straße 8
81737 München
Tel. (089) 6786 7270
Fax (089) 6786 7288
muenchen@
bauermedia.com
Reinhard Baum
Liststraße 9
70180 Stuttgart
Tel. (0711) 6200 9560
Fax (0711) 6200 9566
stuttgart@
bauermedia.com
BAUER MEDIA GROUP: MVG PREMIUM
NIELSEN 1 + 5
NIELSEN 2
NIELSEN 3A
NIELSEN 3B, 4 AND AUSTRIA
Anna Rosenfeld
Burchardstraße 11
20095 Hamburg
Tel. (040) 3019 3403
Fax (040) 3019
Anna.Rosenfeld@
bauermedia.com
Stephanie Wiemers
Kaistraße 11
40221 Düsseldorf
Tel. (0211) 3106 080
Fax (0211) 3106 0820
duesseldorf@
bauermedia.com
Sebastian Himmer
Lyoner Straße 44 – 48
(Arabella-Center)
60528 Frankfurt
Tel. (069) 6642 6350
Fax (069) 6668 595
[email protected]
Reinhard Baum
Charles-de-Gaulle-Straße 8
81737 München
Tel. (089) 6786 7270
Fax (089) 6786 7288
muenchen@
bauermedia.com
SPECIAL SALES
INTERNATIONAL
SALES
SERVICE
AD SPECIALS
MEDIASOLUTIONS
DIGITAL
PHARMA SALES
Britta Rabe
Tel. (040) 3019 3175
Fax (040) 3019 3170
Britta.Rabe@
bauermedia.com
Heike Gorski
Tel. (040) 3019 3190
Fax (040) 3019 99 3190
Heike.Gorski
@bauermedia.com
Marco von Dahle
Tel. (040) 3019 3033
Fax (040) 3019 3023
Marco.von.Dahle
@bauermedia.com
Joachim Seipp
Frank Fröhling
Tel. (040) 3019 3049
Fax (040) 3019 3029
Joachim.Seipp
@bauermedia.com
Frank.Froehling
@bauermedia.com
RESEARCH &
CONSULTING
HEAD OF
ADMINISTRATION
CENTRAL
COORDINATION
Catherin Anne Hiller
Tel. (040) 3019 1047
Fax (040) 3019 3060
catherin.hiller
@bauermedia.com
Viola Schwarz
Tel. (040) 3019 3105
Fax (040) 3019 3124
Viola.Schwarz
@bauermedia.com
Heike Gorski
Tel. (040) 3019 3190
Fax (040) 3019 99
3190
Heike.Gorski
@bauermedia.com

this is auto zeitung classiccars

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