Oliver Tabino Managing Director Q | Agentur für Forschung GmbH

Oliver Tabino Managing Director Q | Agentur für Forschung GmbH

Q | Agentur für Forschung GmbH Julius-Hatry-Str. 1 68163 Mannheim
Oliver Tabino
Managing Director
Q | Agentur für Forschung GmbH
Occupational history:
In July 2008, Oliver Tabino and Kerstin Klär
founded their own full service agency Q |
Agentur für Forschung GmbH, and Oliver
Tabino has been managing director of this full service provider of qualitative
and quantitative market research and marketing consulting as of then. His areas
of expertise are the refinement of qualitative-psychological and creative
methods of marketing and social research as well as the design and realization
of innovation and creativity processes. Due to his additional qualifications, the
conceptual design and the implementation of counseling procedures constitute a
specialty of his work as market researcher and marketing consultant. In 1998,
Oliver Tabino started working with Sinus Sociovision as student trainee; after
completing his studies at university in 2000, he received a permanent contract
with the company. In his capacity as Senior Research & Consultant, he worked
with clients from the sectors “IT & Telco”, “Food & Drink”, “Media”, “Social &
Institutions” as well as from the interbranch luxury sector, and Oliver Tabino was
in charge of the Image Documentation Center of Sinus Sociovision's „Visual
Sociology & Everyday Life Esthetics‟ division.)
Oliver Tabino is a social media research specialist. He adapted and established
the linkfluence approach in Germany.
In addition to his principal occupation as managing director and researcher,
Oliver Tabino has been a lecturer in sociology in adult education (currently:
Domus Therapiae School for Occupational Therapists in Heidelberg), and he will
teach “Ethnological Methods in Market Research” at the Ruprecht-Karls University
in Heidelberg (Institute of Ethnology) during summer term 2009.
Q | Agentur für Forschung GmbH
Julius-Hatry-Str. 1 68163 Mannheim
Geschäftsführung Kerstin Klär | Oliver Tabino
Sitz der Gesellschaft Heidelberg | Amtsgericht Mannheim HRB 704769
Umsatz ID DE260761370
Oliver Tabino
fon +49 621_976526_41
fax +49 6221_976526_44
mail [email protected]
www.teamq.de
Q | Agentur für Forschung
Oliver Tabino was born in Karlsruhe in 1972 and has been living in Heidelberg
since 1994.
Awards and nominations:
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Preis der Deutschen Marktforschung 2010, shortlist: linkfluence by Q in
der Kategorie Innovationspreis 2010 des BVM
SABRE Awards shortlist (evaluation and product of the year 2010:
www.wahlradar.de
European Excellence Award in Gold 2009:
www.wahlradar.de, category: PR-Evaluation.
Published in the yearbook for Digital Marketing „Annual Multimedia
2010“: www.wahlradar.de
Publications and public appearances:
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Buzz, Monitorings und Social Media: wissen, was im Web 2.0 wirklich
wichtig ist, workshop & presentation at the research & results market
research fair by Thomas Perry and Oliver Tabino, 27.10.2010.
Interview with www.marktforschung.de, 19.10.2010: "Als Forscher muss man
einerseits gegen die "Alles-ist-umsonst"-Mentalität ankämpfen und
andererseits gegen Heilserwartungen, dass Social Media alles kann und für
alles gut ist."
ESOMAR Congress, Odyssey 2010: The changing face of market research,
Athen 2010 Title: Beyond the buzz and towards robustness
by Anthony Hamelle, Thomas Perry, Oliver Tabino.
Interview with planung & analyse, 26.04.2010: "Die Informationen scheinen
auf der (digitalen) Straße zu liegen."
Marktforschung im Web 2.0 – Mehr als nur Webmonitoring - Das Beispiel
Wahlradar.de und was Markenartikler daraus lernen können,
Webmonitoring der 2. Generation: Entscheidender Mehrwert für
Unternehmen), Presentation & Idea Lab by Oliver Tabino at MAFOKongress 2010.
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Q | Agentur für Forschung
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Strategien und Methoden zur Beherrschung des Chaos – die
Segmentierung des Social Web by Kerstin Klär und Oliver Tabino, in:
Patrick Brauckmann (Ed.), Web-Monitoring, Gewinnung und Analyse von
Daten über das Kommunikationsverhalten im Internet, 1. edition 2010, page
235 ff.
Markenmanagement im Web 2.0 – zwischen Angst und Faszination,
article byOliver Tabino published on www.marktforschung.de, february
2010.
Die Beherrschung des Chaos: Segmentierung des Web 2.0, workshop &
presentation at the research & results market research fair by Thomas Perry
and Oliver Tabino, 28.10.2009.
ESOMAR, Congress Breaking down Frontiers, Montreal 2008. Title: Digital
divorce or digital love affair?
by: Tim Dörflinger, Stefanie Gutknecht, Deutsche Telekom Laboratories and
Kerstin Klär, Oliver Tabino
Seid umschlungen Millionen: Der PoS im Wealth Management.
by: Gabriele Volz, Hypovereinsbank and Thomas Perry, Oliver Tabino,
Sinus Sociovision, in: planung & analyse 2 / 2008
Dem Homo Digitalis auf der Spur.
by: Tim Dörflinger, Stefanie Gutknecht, Deutsche Telekom Laboratories and
Kerstin Klär, Oliver Tabino, Sinus Sociovision
in: planung & analyse 3 / 2008
Typologie des Erfolgs, HVB Wealth Management Study 2007, Scientific
expertise and realization of the survey: Kerstin Klär, Oliver Tabino, Thomas
Perry, Sinus Sociovision
"Was bleibt übrig von der tollen Stimmung nach der WM?"
Oliver Tabino making a guest appearance at the SWR Landesschau on July
10, 2006
Fußgänger auf der Datenautobahn?
by: Katja Henke, Markus Buchwald, Deutsche Telekom Laboratories and
Kerstin Klär, Oliver Tabino, Sinus Sociovision
in: planung & analyse 3 / 2006
ESOMAR, Congress Shaping the Future, London, September 2006, Title:
Foresight and innovation: integrating the people dimension,
by: Katja Henke, Deutsche Telekom Laboratories , Markus Buchwald,
Detecon International and Thomas Perry, Oliver Tabino, Sinus Sociovision
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Q | Agentur für Forschung
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ESOMAR, Qualitative Research, Barcelona, November 2005, Title: Eat the
rich! Do Euro-millionaires have post-materialist attitudes?
by: Kerstin Klär and Oliver Tabino, Sinus Sociovision
Stadtstreicher auf Milieu-Suche
Interview with Oliver Tabino
in: Karriere 09/2005
Macht Bayer erfinderisch?
On the research project "Leverkusen: Center of Innovation",
IG BCE on-site, interview with Oliver Tabino
in: Kompakt, 10/2005
Education:
Oliver Tabino studied sociology and political science at the University of
Heidelberg (D) and the University of Leicester (GB) (degree: Master of Arts). He
is a NLP Business Master Practitioner (DVNLP), and he received a degree in
management from the Hamburg Academy (Open University) in July 2008. While
working full-time, Oliver Tabino pursued advanced training courses dealing with
the following topics: creativity, the art of perception, handling of groups and
group dynamics, handling of interruptions and objections, exploration techniques
for in-depth interviews as well as handling and application of means and media.
Oliver Tabino is member of the BVM (Professional Organization of German
Social and Market Researchers, registered association) and Esomar.
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