MEDIADATEN 2014 TIMES MEDIA

Times Media
MEDIADATEN 2014
Anzeigen-Preisliste Nr.12 – gültig ab 1. Januar 2014
Advertisement Rate Card No.12 – effective January 1, 2014
Jubiläum 2014 - 10 Jahre The Atlantic Times
Im Oktober 2014 feiert The Atlantic Times ihr zehnjähriges
Bestehen. Das sind zehn Jahre, in denen wir in den USA
kontinuierlich über deutsche Politik, Wirtschaft und Kultur
berichtet haben. Ein kurzer Rückblick:
Die erste Ausgabe von The Atlantic Times wurde am
6. Oktober 2004 bei einem Empfang in der Residenz
des Deutschen Botschafters in Washington D.C.
präsentiert. „Wir möchten mit dieser Zeitung eine Brücke
schlagen zwischen Deutschland und den USA“, erklärte
Herausgeber Theo Sommer den hohen Gästen aus Politik
und Wirtschaft. „Die Zeitung will die transatlantischen
Beziehungen in den nächsten Abschnitt begleiten.“
Prominente Transatlantiker wie Henry A. Kissinger,
Helmut Schmidt und der damalige Bundeskanzler
Gerhard Schröder waren mit einem Beitrag in der
Erstausgabe vertreten.
Die unabhängige Zeitung The Atlantic Times trägt seitdem
durch eine regelmäßige Berichterstattung wesentlich
zur differenzierten Wahrnehmung eines modernen
Deutschlandbilds im Ausland bei. Das Erfolgskonzept
der englischsprachigen Qualitätszeitung aus Deutschland
wurde inzwischen ausgeweitet auf Europa und die Region
Asien-Pazifik, die mit fortschreitender Globalisierung neben
den USA ebenfalls wichtige Weltwirtschaftsmärkte und
Handelspartner Deutschlands sind.
Die TIMES-Publikationen sind bis heute die einzigen
umfassend berichtenden Zeitungen aus Deutschland, die
in englischer Sprache erscheinen; sie werden international
beachtet und intensiv gelesen. Führungskräfte aus
Politik und Wirtschaft, Wissenschaft, Lehre und Kultur
schätzen die Zeitungen als wichtiges unabhängiges
Informationsmedium. Der exklusive Verteiler
erreicht eine hochkarätige Leserschaft, die über eine
überdurchschnittliche meinungsbildende Kraft verfügt.
2
Am 6. Oktober 2004 vor der Botschafter-Residenz in
Washington D.C.: (von links) Herausgeber Theo Sommer,
Verleger Detlef W. Prinz und der damalige US-Senator
Richard G. Lugar mit der ersten Ausgabe von The Atlantic
Times.
Verleger Detlef W. Prinz übergibt ein druckfrisches Exemplar
von The Atlantic Times an den ehemaligen US-Präsidenten
George Bush Senior.
Auch US-Präsident George W. Bush bekommt bei seinem
Besuch in Deutschland im Februar 2005 bei einem
gemeinsamen Mittagsessen mit Gerhard Schröder eine
Ausgabe von The Atlantic Times überreicht.
October 6, 2004: In front of the Ambassador’s residence
in Washington. From left: executive editor Theo Sommer,
publisher Detlef W. Prinz and Senator Richard G. Lugar
with the first issue of The Atlantic Times.
Publisher Detlef W. Prinz hands the latest issue of The
Atlantic Times to former President George H. W. Bush.
US President George W. Bush also received his copy of
The Atlantic Times during a visit to Germany in February
2005, during lunch with Chancellor Gerhard Schröder.
A Monthly Newspaper from Germany
Review No.5, October 2006
www.atlantic-times.com
1
Zwei Jahre The Atlantic Times
George Bush senior und Helmut Kohl feierten mit in Washington
The Atlantic Times Turns 10 – We’re Celebrating!
G
A Monthly Newspaper from Germany
2005
www.atlantic-times.com
ibt es zum 2. Geburtstag einer Zeitung
einen besseren Gastautoren als die
amtierende
Regierungschefi
Für its
dietenth
In October
2014 The
Atlantic Timesn?
marks
anniversary.
those
ten years
we’ve Ehre,
been continually
Atlantic
Times In
war
es eine
besondere
reporting
about
German
politics,
business
dass Kanzlerin Angela Merkel für deren and the arts
for readers in the US. Let’s take a brief look back:
Oktober-Ausgabe 2006 den Leit-Beitrag schrieb.
Dass
die
Bundeskanzlerin
für die
Atlantic
The
first
issue of The Atlantic
Times
was presented at
a reception
in the
German
ambassador’s
in
Times
zur Feder
griff,
unterstrich
zugleichresidence
die
Washington
D.C.
Bedeutung dieser Monatszeitung in Politik und
Wirtschaft der USA.
“We want1this newspaper to build a bridge between
Germany and the US,” executive editor Theo Sommer
Zu
den regelmäßigen Lesern der Atlantic
told the audience of business and political leaders.
Times
zählt
auch Ex-US-Präsident
Georgerelations
Bush in
“This
newspaper
will follow transatlantic
– wie
eine auch Atlanticists
heute höchst
theKenner
coming wissen,
years.” Prominent
including
Henry
A.
Kissinger,
Helmut
Schmidt
and
einflussreiche Persönlichkeit, national wie the thenGerman Chancellor
Gerhard
Schröder
all contributed
international.
Ihm übergab
Verleger
Detlef
Prinz
to the first issue.
sh on The Atlantic Times:
“A really great idea.”
Publisher
Prinz
presented
this issue
to President
Bush.
Wen „The Atlantic Times“ erreicht
am 3. Oktober, am Tag der deutschen Einheit,
in Washington
die gerade
frisch gedruckte
Since then, through
its reporting
the independent
Times has been helping
25.newspaper
Ausgabe –The
dasAtlantic
Geburtstags-Exemplar
people gain
a nuanced
understanding
of today’s
sozusagen
(Foto
oben). Ebenso
einem anderen,
Germany. The proven formula of this English-language
dernewspaper
sich wie Bush
die deutsche
Einheit
fromum
Germany
has since
expanded into the
verdient
gemacht
hat:and
dem
früheren
Kanzler
Asia-Pacific
region
Europe
– both
of which are,
United
States
in a und
globalized
Dr. together
Helmut with
Kohlthe
(Foto
unten).
Bush
Kohl world
–
key
international
markets
and
trading
partners
of
gratulierten der Atlantic Times zum
Germany.
2. Geburtstag. Und George Bush bekannte sich
als To
aufmerksamer
Leser publications
der Atlanticare
Times.
Er
this day the TIMES
the only
periodicals
Germany
that
offer
comprehensive
erhält
sie von from
Anfang
an, wie
auch
sein
Sohn,
in English.
They receive international
dercoverage
amtierende
US-Präsident.
BERND KÜHLER / BUNDESBILDSTELLE
sh’s eight, publisher
e president
c Times, a
aper from
. Bush and
very internewspaper.
eally great
ight: Pub, ChancelPresident
The Atlanush.
attention and enjoy a dedicated readership. Leaders
in politics,
the business world,
academia
and the arts
Mit
vielen amerikanischen
Freunden
wurde
hold our newspapers in high regard as an important,
dann in der Residenz des deutschen Botschafters
independent information medium. Our exclusive
bis distribution
in den späten
Abendreaches
gefeiert
bei vielen
network
an–audience
of decisionhochinteressanten
makers who alsoGesprächen.
help shape contemporary debates.
3
Unsere Autoren seit 2004
Thomas Avenarius Egon Bahr Markus Balser
Jochen Bittner
Marc Brost
Zbigniew
Nikolas Busse Javier Caceres Fraser Cameron
Wolfgang Clement
Francois D´Alancon
Ivo
Manfred Eichel Frank Elbe Corinna Emundts
Jens Flottau
Lawrence Freedmann
Joachim Gauck
Alfred Grosser
Sandro Gaycken
Eric Gujer
HansJohn K.
Karl-Theodor zu
Christoph Hein Francois Heisbourg Wolfgang
Robert von Heusinger Ulrich Heyden Isabel
Holslag
Jeske
Agnieszka Hreczuk
Josef Joffe
Thomas Kistner
Kornelius
Wolfgang
Sergey A. Karaganov
Michael Kläsgen
Franz Kotteder
Richard
Wolfgang Koydl
Unsere englischsprachigen TIMES-Zeitungen werden in
den politischen und wirtschaftlichen Führungsetagen
hoch geschätzt, als publizistische Plattform geben sie
weltweit Impulse und Anregungen.
Journalisten führender deutscher Medien informieren
unsere internationale Leserschaft über aktuelle
deutsche Debatten und Themenschwerpunkte im
globalen Kontext.
Die Namensbeiträge prominenter Persönlichkeiten aus
Wirtschaft und Politik sowie die Meinungsbeiträge
renommierter ausländischer Autoren reflektieren
auf hohem publizistischem Niveau die aktuelle
Außenwahrnehmung Deutschlands in den Bereichen
Politik, Wirtschaft, Medien und Kultur.
Die Vielfalt unserer unabhängigen Berichterstattung
in den Times-Zeitungen vermittelt ein modernes
und differenziertes Deutschlandbild und fördert den
interkulturellen Dialog.
A. Kupchan Ulrich Ladurner Stefan Leibfried
Lieven
Christoph Links
Duncan McCargo
Perthes
Jan Ross
Robert G. Livingston
Adam Michnik
Petra Pinzler
David Miliband
Nikolaus Piper
Matthias Rüb
Robert von Lucius
Hans Rühle
Patrick Moore
Karsten Polke-Majewski
Michael Rühle
Michael Lüders
Vali Nasr
Matthias Naß
Heribert Prantl
Gian Enrico Rusconi
Fyodor
Avi Primor
Thomas Ruttig
Schmid Helmut Schmidt Gregor Peter Schmitz Birgit Schönau Tanjev Schultz Bernhard Schulz
Slaughter William R. Smyser Theo Sommer Lothar Späth Michael Stabenow Gabor Steingart
Jochen Thies Michael Thumann Dmitri Trenin Daniel Twining David Vernet Ulrich Viehöver
Werner Weidenfeld
4
Daniela Weingärtner
Ulrich Weisser †
Peter Zerjavic
Andreas Zumach
Our Writers since 2004
Senior executives in politics and business
read and count on our English-language
TIMES newspapers as a platform for
global impulses and recommendations.
Journalists from leading German media
keep our international audience informed
on what’s making the news in Germany,
and put it into a global context.
Opinion pieces by political and business
leaders in Germany and around the world
reflect our demanding standards and help
shape the global public debate on politics,
business, media and the arts in Germany.
The diversity of the TIMES newspapers’
independent reporting provides a up-tothe moment, in-depth information on
Germany and promotes the dialogue of
cultures.
Matthias Benz
Brzezinski
Christoph Bertram
Dieter Buhl
Hans-Peter Canibol
Kishore Mahbubani
Tom Buhrow
Eric Chauvistré
Richard Burt
John Chipman
Daalder Peter Dausend Roger de Weck Kai Diekmann
Caroline Fetscher
Peter Friedrich
Glenn
Joschka Fischer
Cerstin Gammelin
Alexander Graf Lambsdorff
Guttenberg
Alexander Hagelüken
Mark Fitzpatrick
Timothy Garton Ash
Bartholomäus Grill
Michael V. Hayden
Herles Ulrike Herrmann Roman Herzog Uwe Jean Heuser
Hilton
Hannes Hintermeier
Ischinger
Eugen Kaspersky
Klug
Paul Hockenos
Hans-Jürgen Jakobs
Jonathan
Jackson Janes
Christoph Keese
Donald P. Kommers
Jürgen
Henry A. Kissinger
John Kornblum
Stefan
Nils Kreimeier Adam Krzeminski Ahmet Külahci Charles
Pierre Lellouche
Lykyanov
Norman Birnbaum
Sébastien Maillard
Rüdiger Lentz
Mark Leonard
Christoph von Marschall
Anatol
David Marsh
Alexander Nicoll Julian Nida-Rümelin Joseph S. Nye René Obermann Leon Panetta Volker
Ahmed Rashid
Anders Fogh Rasmussen
Thomas Rid
Joachim Riecker
Michael Rosentritt
Michael Rutz Eberhard Sandschneider David E. Sanger Derek Scally Mark Schieritz Thomas
Gunnar Schupelius Rafael Seligmann Faruk Sen Jamie P. Shea Radoslav Sikorski Anne-Marie
Frank-Walter Steinmeier Hans-Christian Ströbele Michael Stürmer Carl Thayer Andreas Theyssen
5
Anzeigenformate und Preise
Anze gen-Pre s ste Nr 12 – gü t g ab 1 Januar 2014
14
February 2009
itability. Thelargest
cost cuts
are
Germany’s
retailer,
Germany’s
largest
retailer,
part
of AG,
the Düsseldorf-based
Metro
says
it will
slash
Metro
it to
will boost
slash
company’s
plan
15,000 AG,
jobssays
to boost
prof15,000
jobs
to
boost
profi
ts by
€1.5
billion
over
itability.
The
cost
cutsprofare
itability.
The
cost
the next
four
years.cuts
No are
anpart
of the
Düsseldorf-based
part of the Düsseldorf-based
nouncement
has been
made
company’s
plan
to boost
company’s
plan
to
boost
as totsexactly
where
the over
jobs
profi
by €1.5
billion
profibe
ts cut,
byfour
€1.5years.
billion
over
will
although
the
the
next
Nocomanthe next
years.
anpany
has four
said
it been
will No
reduce
nouncement
has
made
nouncement
made
the
by been
notthe
replacas
toworkforce
exactly has
where
jobs
as to
exactly
where
the
jobs
ing
employees
whothe
quit
or
will
be
cut, although
comwill behas
cut,
although
retire.
Thesaid
company
is comalso
pany
it willthe
reduce
panyworkforce
has said its
it will
decentralizing
purchasing
the
by
not reduce
replacthe workforce
bywho
not quit
replacand
logistics systems,
giving
ing
employees
or
ing employees
quit
or
managers
morewho
autonomy
retire.
The company
is also
retire.
iswhich
also
in
theirThe
localcompany
markets,
decentralizing
its purchasing
decentralizing
its purchasing
range
from Portugal
togiving
Rusand
logistics
systems,
and logisticsmore
systems,
giving
sia.
managers
autonomy
managers
autonomy
in
their localmore
markets,
which
in
their
local
markets,
which
range
from Portugal
to RusBigger
airports
■
range
from Portugal
to Russia.
sia.
The expansion of Frankfurt
International Airport began
■
Bigger
airports
after
a court rejected
suits by
Bigger
airports
■
neighbors
to haltofthe
project.
The
expansion
Frankfurt
The expansion
of Frankfurt
The
state of Airport
Hesse,
where
International
began
International
Airport suits
began
the
airport
isrejected
located,
had
apafter
a court
by
after a court
by
proved
thetorejected
expansion
plan
neighbors
halt the suits
project.
neighbors
halt
theand
project.
for
astate
thirdto
runway
new
The
of
Hesse,
where
Theairport
state
oflocated,
Hesse,
where
terminal
in is
2007
but environthe
had
apthe airport
located,
hadplan
apmental
groups
and neighborproved
theis expansion
proved
thefirunway
expansion
ing
led
lawsuits.
The
for
atowns
third
and plan
new
for a third
runway
new
court
willin hear
those
cases
terminal
2007
butand
environterminal
in 2007
butneighborenvironin
June,groups
but
workers
have almental
and
mental
groups
and
neighborready
begun
clearing
woods
ing
towns
filed
lawsuits.
The
ing construction.
towns
led lawsuits.
The
for
In thecases
UK,
court
will fihear
those
court
will
those
cases
an
expansion
plan
forhave
Heathin June,
buthear
workers
alin June,
but workers
have
alrow
Airport
has also
been
ready
begun
clearing
woods
ready
begun
clearing
woods
approved
despite
opposition
for
construction.
In
the
UK,
for expansion
construction.
UK,
by
environmentalists
and
loan
planInforthe
Heathan
expansion
plan also
for Heathcals.
row
Airport has
been
row Airport
has opposition
also been
approved
despite
approved
despite opposition
by
environmentalists
and lo& and
■
by Schröder
environmentalists
locals.
cals.
Russia
1/1 page
€ 23,000
290 mm [w] x 530 mm [d]
Former
German Chancellor
&
■ Schröder
& will join
■ Schröder
Gerhard
Schröder
theRussia
board of Russian oil giant
Russia
TNK-BP German
to act asChancellor
mediator
Former
Former
Chancellor
betweenGerman
Britain’s
BPwill
andjoin
its
Gerhard
Schröder
Gerhard
Schröder
will
join
Russian
the
boardbillionaire
of Russianpartners.
oil giant
the board
of
Russian
oil giant
The
two to
sides
have
been
TNK-BP
act
as
mediator
TNK-BP to
asBP
mediator
involved
in act
a bitter
dispute
between
Britain’s
and its
between
Britain’sofBP
and
its
over
the billionaire
running
the
comRussian
partners.
Russian
billionaire
partners.
pany.
Schröder
strong
The
two
sides has
have
been
The totwo
have
been
ties
Russia
during
his
involved
insides
a and,
bitter
dispute
involved
in a forged
bitter
dispute
time
in
a close
over
theoffice,
running
of the
comover the
running
of the
comrelationship
withhas
Russia’s
pany.
Schröder
strong
pany.
has
strong
then-president
Vladimir
Puties
to Schröder
Russia and,
during
his
ties Schröder
toinRussia
during
his
tin.
already
time
office, and,
forged
achairs
close
time
in
office,
forged
a
close
Gazprom’s
Nord
Stream
relationship with Russia’s
relationship
with
Russia’s
pipeline
venture,
which
isPuto
then-president
Vladimir
then-president
Vladimir
Pusupply
Russian
natural
gas
tin. Schröder
already
chairs
tin. Schröder
alreadythrough
chairs
directly
to Germany
Gazprom’s
Nord
Stream
Gazprom’s
Nordwhich
a pipeline
under
theStream
Baltic
pipeline
venture,
is to
pipelineRussian
venture,natural
which isgas
to
Sea.
supply
supply
natural
gas
directly Russian
to Germany
through
directly
to Germany
a
pipeline
under thethrough
Baltic
Cutting
hours
■
a pipeline under the Baltic
Sea.
Sea.
Feeling the effects of the
February 2009
February 2009
W
W
or tilling the
land
hether
cutting
hether
cutting
– traditional human
is a
down labor
trees,
trees,
difficult and down
dirty battle
with
mining
iron
ore
iron
ore
nature. Buildingmining
orhouses
tillingand
theships,
land
or tilling
thegrain
land
tools and
growing
–forging
traditional
human
labor
is a
–diffi
traditional
labor
is ora
require
to break,
bend
cultpeople
and human
dirty
battle
with
difficultmatter.
and dirty
battle
with
shape
The
modern-day
nature.
Building
houses
and ships,
nature.
Building
houses
and
ships,
lives
we
lead
in
offi
ces,
planes
forging tools and growing grain
forging
tools
and
growing
grain
and
clubs
seem
eons
removed
require
people
to break,
bend
or
require
people
to
break,
bend
or
from
such
elementary
activities.
shape matter. The modern-day
shapeMartin
matter.
Theoffimodern-day
But
66,
lives
we
leadHerrenknecht,
in
ces, planes
lives
we
lead
in eons
offi
planes
knows
that
coming
toces,
grips
with
and clubs
seem
removed
and clubs
seem
eons activities.
mountains
and rock
isremoved
where
from
such elementary
from
such
elementary
many
a story
starts. activities.
But Martin
Herrenknecht,
66,
But
Martin
Herrenknecht,
66,
This
stocky
and gray-crowned
knows
that coming
to grips with
knows
that
coming
to
grips
with
businessman
builds
giant
tunnelmountains and rock is where
mountains
rockleviathans,
is where
ing
machines.
These
many
a storyand
starts.
many
storyinstarts.
constructed
a factory
in the
Thisastocky
and
gray-crowned
Thisofstocky
and gray-crowned
town
Schwanau
in
southwestbusinessman
builds
giant
tunnelbusinessman
giant
tunnelern Germany,
have
their
ing
machines.builds
Thesechewed
leviathans,
ing machines.
leviathans,
way
throughin These
the
road
tunnel
constructed
a factory
in the
constructed
a factory
the
beneath
the in
Elbe
river
in in
Hamtown
of Schwanau
in southwesttown
of
Schwanau
in
southwestburg,
projects
in Kuala
Lumpur
ern
Germany,
have
chewed
their
ern Germany,
chewed
their
and
athrough
subwayhave
shaft
in Shangway
the
road
tunnel
way Since
through
theriver
roadin tunnel
hai.
Herrenknecht
beneath
the2002,
Elbe
Hambeneath
thehave
Elbe
river grinding
in
Hammachines
burg,
projects
in been
Kuala
Lumpur
burg,away
projects
inshaft
Kuala
their
through
Switzerland’s
and
subway
inLumpur
Shangand hard
aSince
subway
in world’s
ShangGott
massif
for
the
hai.
2002,shaft
Herrenknecht
hai. Since
2002, been
Herrenknecht
largest
transportation
tunnel.
machines
have
grinding
machines
have
been
grinding
Fifty-seven
kilometers
of rock
their
way through
Switzerland’s
theirtotal,
way massif
through
in
now mostly
accomGott
hard
forSwitzerland’s
the world’s
Gotthardtransportation
massif for the world’s
plished.
largest
tunnel.
largest
transportation
tunnel.
“No point
in letting of
wimps
Fifty-seven
kilometers
rock
Fifty-seven
kilometers
rock
do
the
job,”
Herrenknecht
said.
in
total,
now
mostly of
accomin total, now
accom“Wimps”
is onemostly
of his favorite
plished.
plished.
words.
conveys
message:
Her“No Itpoint
in aletting
wimps
“No
point
ingetletting
wimps
renknecht
willHerrenknecht
through
anydo
the job,”
said.
do the “Building
job,”
Herrenknecht
said.
thing.
machines
that
“Wimps”
is one
of
his favorite
“Wimps”
is onethe
his favorite
overcome
even
worst
adverwords.
It conveys
aofmessage:
Herwords.
It conveys
sity
is fascinating,”
he said. Herrenknecht
will geta message:
through
anyrenknecht
will
getmachines
through
anyIn bygone
days,
when
tunnels
thing.
“Building
that
thing.still
“Building
machines
that
were
made
using
dynamite,
overcome
even the
worst
adverovercome
evenpneumatic
the he
worst
pickaxes
and
drills,
sity
is fascinating,”
said.adversity
isbygone
fascinating,”
he said.
the
of thumb
one
dead
Inrule
days, was
when
tunnels
In bygone
days,
when
tunnels
worker
permade
kilometer.
Dynamite
were
still
using
dynamite,
were still
made
using
dynamite,
could
go and
off by
chance,
rockpickaxes
pneumatic
drills,
pickaxes
pneumatic
slides
could
occur
–was
accidents
of
the
rule
ofand
thumb
onedrills,
dead
the kinds
rule per
ofcould
thumb
wasDynamite
oneWork
dead
all
happen.
worker
kilometer.
workergo
peroff
kilometer.
Dynamite
underground
still
remains
dancould
by chance,
rockcould could
go
by
rockgerous
to off
this
day.chance,
“Something
slides
occur
– accidents
of
slides
could
occurhappen.
– accidents
of
can
happen
every
day,”
Herrenall
kinds
could
Work
all kinds
could
Work
knecht
said.
He
feels
a certain
underground
stillhappen.
remains
danunderground
still
remains
dankinship
with
workers
toiling
gerous
to
thisthe
day.
“Something
gerous
this
day.
“Something
away
into the
dark.
“Those
are
can
happen
every
day,”
Herrencan happen
every
day,”a Herrenhands-on
straightforward
people
knecht
said.
He feels
certain
knecht
He
feels a certain
you
cansaid.
countthe
on.”
kinship
with
workers
toiling
kinship
with
workers
toiling
The in
biggest
machine
Herrenaway
the the
dark.
“Those
are
away in straightf
the
dark. “Those
are
knecht’s
company
ever built
hands-on
hands-on straightforward
people
measures
more than 15 meters
you can as
count
across,
tallon.”
as a four-story
The biggest
machine
Herrenapartment
building.
On the
front
knecht’s
company
ever plate,
built
of
this giant
is a gigantic
measures
thanarmed
15 meters
the
shield. more
It rotates,
with
across,
as and
tall teeth.
as a four-story
steel
claws
Company
apartmenthave
building.
Onsomething
the front
engineers
welded
of this
gianttois the
a gigantic
like
armor
gaps inplate,
the
the shield.
rotates,
armedbeing
with
shield,
to Itkeep
it from
steel clawsby
and
Company
destroyed
theteeth.
immense
presengineers
have welded
something
sure.
The entire
machine
could be
like armor to the gaps in the
shield, to keep it from being
destroyed by the immense pressure. The entire machine could be
15
Building
a career
German firms are bending over
backward to attract more engineers
By Anja Maier
Germany lacks about 70,000 engineers, so politicians
and managers are trying to exploit untapped sources of talent.
They are also trying to sweeten the profession’s image
by offering less hierarchy, quick career advancement
and family-friendly working hours.
The rock chewer
The rock
ock chewe
chewer
a giant fear-inducing object from
outer space that touched down to
annihilate the earth. The monster
chews its way through the mouna giant
fear-inducing
object from
tain;
resistance
is futile.
outer
space that
to
Engineers
calltouched
these down
devices
annihilate the earth.
Theand
monster
tunnel-boring
machines
they
chews its
the mouncome
in way
all through
shapes and
sizes.
tain; resistance
futile.the small
“No
one writesisabout
Engineers
these
devices
ones,”
Achimcall
Kühn,
spokesman
tunnel-boring
machines
and they
for
the company,
said. They
drill
come inforallgasshapes
and pipes,
sizes.
tunnels
and water
“No one writes
about the small
electricity
and telecommunicaones,” Achim Kühn, spokesman
for the company, said. They drill
tunnels for gas and water pipes,
electricity and telecommunica-
Unsung
HEROES
U
Unsung
H
RO
HEROES
tions lines, projects that are usually remote-controlled and rather
mundane. But the giant machines
are capable of realizing projects
tionsside-by-side
lines, projects
that are
usufor
subway
tracks,
ally remote-controlled
and rather
high-speed
railway lines
and
mundane. highways.
But the giant machines
four-lane
are
capable
realizing projects
The
most ofcomplicated
projfor side-by-side
subwaythrough
tracks,
ect
so far is drilling
high-speed
railway lines
the
Alpine Gotthard
massif.and
In
four-lane
highways.
some
places,
500-meter high
The weigh
most down
complicated
projpeaks
on the boring
ect so farand
is tunnel.
drilling Athrough
machine
nearly
the Alpine Gotthard
massif. on
In
half-kilometer
long factory
some places,
high
buttresses
and 500-meter
rails is churning
peaks
weigh
downthe
onrock
the boring
its
way
through
– the
machine and tunnel. A nearly
half-kilometer long factory on
buttresses and rails is churning
its way through the rock – the
The fine art of tunneling through miles of mountains
By Hannes Koch
The fine art of tunneling through miles Breakthrough:
of mountains
boring machine in
A Herrenknecht “shield”
front reducing granite
By being
Hannes
Koch
dismantled
after
and gneiss to fist-sized
chunks while farther
boring steel
machine
in
behind,
anchors,
front reducing
metal
grids andgranite
struts
gneiss toare
fist-sized
and concrete
put in
chunksOnce
whilethefarther
place.
giant
behind, steel
advances,
theanchors,
crudely
metaltunnel
grids is
and
struts
built
in place,
and concrete
in
ready
for railare
orput
road
place. Once
the giant
engineers
to work
their
advances, the crudely
magic.
built
in place,
Thetunnel
new is railroad
ready for
rail or road
route
is scheduled
to
engineers
work their
open
in to2017.
Not
magic.
only
will it cut travel time from
The in
new
railroad
Zurich
the north
to Bellinzona
route
is scheduled
to
in
southern
Switzerland
by an
open toinone
2017.
hour
and aNot
half hours. It
onlyalso
willhelp
it cutthe
travel
time
from
will
people
breathe
the north
to Bellinzona
aZurich
little ineasier
as thousands
of
in southern
Switzerland
an
polluting
trucks
no longerby
belch
hour to
onethrough
and a halfSwiss
hours.vilIt
their
way
will also help the people breathe
lages.
a Herrenknecht’s
little easier as machines
thousandscost
of
polluting
trucks no
tens
of millions
oflonger
euros.belch
The
their way
through Swiss
vilentirely
family-owned
company
lages. to secure a major project in
hopes
Herrenknecht’s
machines circcost
Russia
– a fourth expressway
tens Moscow
of millions
of euros.
The
ling
– valued
at between
entirely
€70
andfamily-owned
€100 million.company
hopes
secure a major
project
in
The tocompany,
which
calls
Russia the
– a fourth
itself
worldexpressway
leader incircits
ling
valuedpeople,
at between
fi
eld,Moscow
employs–2,500
and
€70 andrevenue
€100 million.
boosted
of about €1 bilThe
which calls
lion
lastcompany,
year. Herrenknecht
does
itselfappear
the too
world
leader
in the
its
not
worried
about
eld, employs
people,
and
financial
crisis.2,500
He says
signing
boosted
revenue
about
new
deals
is moreofdiffi
cult€1
at bilthe
lion last year.
Herrenknecht
does
moment
but no
current projects
not appear
too worried about the
have
been cancelled.
financial
crisis.
He says signing
Basically,
Herrenknecht
lives
new his
deals
is more diffi
the
for
company.
Butcult
at at
some
moment but no current projects
have been cancelled.
Basically, Herrenknecht lives
for his company. But at some
drilling a part of the
tunnel through the
Breakthrough:
Gotthard massif.
A Herrenknecht “shield”
Over 13 kilometers
being dismantled after
of rock remain.
drilling a part of the
Company chief Martin
tunnel through the
Herrenknecht (left).
Gotthard massif.
Over
13 kilometers
researchers
and their
of
rock remain.Germany
companies.
Company
chief Martin
has to invest
more in
Herrenknecht (left).
point he got bored with pounding rocks day in and day out and
with corporate life. He wanted
to move onto more challenging
point he
vistas
– sogot
hebored
tried awith
run poundfor the
ing rocksparliament
day in and for
daythe
outconand
German
with corporate
life. of
HeChancelwanted
servative
CDU party
to move
onto
more challenging
lor
Angela
Merkel.
vistas
– so he tried
a run for
He believes
Germany
is, the
to
conaGerman
certainparliament
extent, onfor
thethe
wrong
servative
CDU party offulminates
Chanceltrack.
Herrenknecht
lor Angela
Merkel.
against
what
he calls the antiHe believes
Germany
is,stuto
technology
crowd
of former
a certain
extent, on the
thepolitical
wrong
dent
revolutionaries,
track. Herrenknecht
generation
of formerfulminates
German
against minister
what heJoschka
calls the
antiforeign
Fischer.
technology
crowd
of former
stuOne
example
is the
Transrapid
dent revolutionaries,
political
magnetic
levitation the
train
– a
generation
of former
project
developed
by German
foreign minister
Joschka
Fischer.
engineers
that was
subsequently
One example
is the
Transrapid
shelved
at home.
Herrenknecht,
levitation
– a
amagnetic
mechanical
engineer,train
feels deep
project developed
German
frustration
that the by
only
counengineers
try
wherethat
the was
trainsubsequently
operates is
shelved at home. Herrenknecht,
China.
a mechanical
deep
Had he beenengineer,
elected, feels
he would
frustration
the onlysupport
counhave
backedthat
increasing
try where
the train
operatesand
is
for
engineers,
inventors
China.
Had he been elected, he would
have backed increasing support
for engineers, inventors and
young
people;
researchers
and spend
their
researchers
and
their
more
money to
improve
companies.
Germany
companies.
Germany
schools
universities,
has
to and
invest
more in
has said.
to invest
more
in
he
Herrenknecht
young
people;
spend
young
people;
spend
himself sets
an money
example
donatmore
toby
improve
more money
to
improve
ing to a school
inand
hisuniversities,
hometown
schools
schools
and
universities,
and endowing
university
profeshe
said.
Herrenknecht
he an
said.
Herrenknecht
sorships.
himself
sets
example
by donathimself
an example
bydid
donatBut
political
not
ing
to the
asets
school
in hislife
hometown
ing to
a Lothar
schooluniversity
in his hometown
happen.
Späth,
the profesformer
and
endowing
and endowing
university profespremier
of Baden-Württemberg
sorships.
sorships.
and
company
trustee,
appreButa the
political
life did
not
But the
political
lifethedid
not
ciates
what
Herrenknecht
has
happen.
Lothar
Späth,
former
happen.
Späth, theBut
former
done
as Lothar
aofbusinessman.
that
premier
Baden-Württemberg
premier
of
Baden-Württemberg
does
mean
hetrustee,
backs him
as a
and
anot
company
appreand a what
company
apprepolitician.
“I Herrenknecht
willtrustee,
do everything
ciates
has
ciates
Herrenknecht
has
to
keep
you
from
winning
seat
done
aswhat
a businessman.
Buta that
done
as amean
businessman.
But
in
parliament,”
saidthat
does
not
heSpäth
backsishim
astoa
does not
mean
he backs
him The
as a
have
told
politician.
“IHerrenknecht.
will
do everything
politician.
will winning
do
everything
businessman
then
failed
toa seat
win
to
keep you“Ifrom
to keep
you from
winning
a seat
the
necessary
party
support
for
in
parliament,”
Späth
is said
to
parliament,”
to
ainBundestag
seat.Späth is saidThe
have
told Herrenknecht.
have
Backtold
fromHerrenknecht.
his
unsuccessful
run
businessman
then
failed to The
win
businessman
failed
to win
for
public offithen
ce, Herrenknecht
the
necessary
party
support
for
the
necessary
party
support and
for
to expand
his company
aplans
Bundestag
seat.
a Back
Bundestag
seat.
eventually
it on to his son.
frompass
his
unsuccessful
run
from
hisce,
unsuccessful
run
HeBack
cannot
complain
about a lack
for
public
offi
Herrenknecht
for
public
offi
ce,
Herrenknecht
of
work.
As
long
as
the
world
plans to expand his company and
plans to expand
his
company
and
population
continues
eventually
pass
it on
totohisgrow
son.
eventually
pass
it onabout
to his
and
urbancomplain
populations
with
it,
He cannot
a son.
lack
Hewill
cannot
complain
about
a lack
so
theAs
need
foras
construction
of
work.
long
the world
of
work. Ascontinues
long as the
■
underground.
population
to world
grow
population
continues towith
grow
and
urban populations
it,
and
urban
populations
with it,
so will
the need
for construction
so will the need for construction
■
underground.
■
underground.
S
arah Radau wants to do
“something concrete.” To
reach that goal the 21-yearold chose to study engineering. Now in her fourth semester, in three years she will be an
expert in her field with the doors of
corporate advancement wide open
to her. Human resource departments will practically fight over
her because university graduates
like Radau – well-trained, eager
to learn and career-oriented – are
few and far between in Germany.
German industry has too few
engineers − it needs 70,000 more
to be exact – a gap that increases
by 12,000 each year, according
to a recent study. The economy is
suffering as a result – the Association of German Engineers (VDI)
and the private Institute for the
German Economy (IW) say the
costs add up to €7.2 billion annually.
The dearth of specialized staff
means that projects have to be
turned down or can only be completed with delays. Customers are
increasingly turning abroad to get
the work done. A fateful trend,
since outsourcing is already costing the German economy 74,000
jobs a year.
How can it be that Germany,
a country with a long engineering tradition, has so few young
people interested the field? The
sector simply has a bad reputation, analysts believe. The private
sector has therefore been recruiting
political help to rid itself of that
notoriety and bringing in
new blood.
About 40,000 new engineers join the ranks of the
German workforce every
year, barely enough to
fill the positions vacated
by those retiring. But
with the German economy having grown significantly in recent years,
industry needs far more
well-trained people. Not
even the recession that just
began can change that.
The situation is perfect for
women like Radau, since both
policy makers and managers have
recognized the harm in choosing
to do without young women in
the workforce. Just 11 percent
of Germany's 654,000 engineers
are women. The industry can no
longer afford such a low quota.
And so companies are working
hard to improve perks for female
graduates.
Aside from a good salary – engineers earn 26 percent more money
than liberal arts grads – companies
advertise flat hierarchies, fast-track
promotions and family-friendly
working hours. The latter can be
decisive for people in their early
30s. By the time she reaches
that age, Radau says she
wants a husband
and two children,
in addition
to a job
with substance.
Another
heavily courted
group is Germans
who have moved
abroad after graduating. Officially,
155,300 Germans
turned their
backs on
their
country
in 2006.
SINIST
RA
1/1 Seite
23.000,– Euro
290 mm [B] x 530 mm [H]
Wherever tunnels are
being built, Martin Herrenknecht cannot be far
Wherever
are
away.
His tunnels
giant boring
Wherever
tunnels
are
being
built,
Martin
machines
grind
theirHerway
being built,
Martin
Herrenknecht
cannot
be far
through
any
mountain.
renknecht
cannot
be far
away. His giant boring
away. His giant
boring
hethertheir
cutting
machines grind
way
machines grind theirtrees,
way
through anydown
mountain.
iron ore
through anymining
mountain.
COLLA
Job cuts
at Metro
Germany’s
largest retailer,
■
JobAG,cuts
cuts
■ Job
Metro
says it will slash
at
15,000
jobs to boost profat Metro
Metro
PICTURES: HERRENKNECHT
PICTURES:
AG
HERRENKNECHT AG
14
■
Of those,
84,800 were
between 25
and 50 years
old,
the
most productive years for
employment.
Politicians are
doing their
best to turn
that tide or at
least stem it.
But still
far too many
newly minted
German engineers are pulling up stakes
and moving
abroad. One reason is the higher
pay, another the professional climate – firms are less hierarchical
than traditional medium-sized
firms in Germany.
On the other hand, this opens up
new and unexpected opportunities
for immigrants to Germany. The
battle for younger talent is finally
giving these people a chance to
establish themselves more quickly
in German society.
But complex immigration laws
for non-EU citizens are keeping
out many would-be immigrants
whom the engineering sector
would otherwise welcome with
open arms. At the same time,
immigrants already living in Germany face higher hurdles because
the country’s selective education
system gives them fewer chances to
qualify for higher education.
Among those who do succeed,
boys generally have worse grades
than their German counterparts.
And since they are not accepted
into overflowing liberal arts programs, many are now applying to
engineering programs.
German firms are pulling out
the stops to court these potential
employees. Some cover engineering students’ tuition fees; others
underwrite scholarships and
even scout high school corridors
for the brightest minds.
Steelmaker Thyssen-Krupp, for
example, sponsors a competition
“Young People Think About the
Future.” There, talented students
figure out for themselves how their
generation chooses its course of
study. The arrangement substantially benefits both sides.
Taken together, all these measures should help reduce the lack of
engineers in Germany. First reports
of success are beginning to trickle
in. According to the VDI, 86,000
young people began studying engineering in 2007 – a 5.5 percent
increase over the previous year.
Word is getting around in Germany that the engineering sector
has a lot to offer. Radau has every
reason to hope she’ll accomplish
“something concrete” in the
■
future.
■
Organic goods
keep growing…
Despite the economic crisis, the organic food sector
continues to enjoy growth,
although at a slower rate last
year than in 2007. Sales of organic food rose 10 percent in
2008 to €5.8 billion, according
to preliminary figures from the
ZMP price statistics agency,
a decline from the sector’s 15
percent growth rate in 2007.
Despite the slowdown, experts say interest in organic
food and production methods
among consumers and farmers is still growing.
■
…green tech too
In the global market for environmental
technology,
Germany has increased its
lead slightly. The country’s
market share has risen to
16 percent, 5 percent over
Germany’s overall market
share for industrial products. For the first time, Germany’s Ministry for Environment recently published a
report on the environmental
economic outlook. In it, Environment Minister Sigmar
Gabriel said the markets of
the future were green and
had enormous potential. The
report said the demand for
eco-friendly goods is set to
double between 2005 and
2020, reaching €2.2 trillion.
■
Get on the bus!
The rise in gasoline prices in
the first half of 2008 encouraged more Germans to use
the public transportation instead of their cars, according
to the VDV transport association. Last year, the group
registered 10.4 billion public
transport rides, or over 28 million passengers per day, a 1
percent increase over 2007.
1/1 Seite Panorama
25.000,– Euro
607,5 mm [B] x 260 mm [H]
deepening recession, GerCutting
hours
■
man
automakers
hoursBMW
■ Cutting
and Volkswagen
anFeeling
the effectshave
of the
Feeling the
effects
of Gerthe
nounced
they
will reduce
deepening
recession,
deepening
recession,
Gerworking
hours
of thousands
man
automakers
BMW
man
automakers
BMW
of
Munich-based
andemployees.
Volkswagen
have
anand Volkswagen
anBMW
saidthey
it would
drop
nounced
willhave
reduce
nounced
they
reduce
shifts
for
26,000
employees
working hours ofwill
thousands
working
hoursMunich-based
of thousands
in
Germany.
Europe’s
bigof
employees.
of
employees.
Munich-based
gest carmaker,
BMW
said it Volkswagen,
would drop
BMWitfor
said
itput
would
drop
said
would
two-thirds
shifts
26,000
employees
shifts
for
26,000
employees
of
its
92,000
employees
–
in
Germany.
Europe’s
bigin Germany.
bigaround
60,000Europe’s
–Volkswagen,
on reduced
gest
carmaker,
gest itcarmaker,
Volkswagen,
hours
during
last
week
said
would the
put
two-thirds
saidFebruary.
would Up
put
two-thirds
until
now,
of
itsit 92,000
employees
–
of its
employees
–
the
two92,000
companies
tried
around
60,000
– onhad
reduced
around
60,000
– onlast
reduced
to
counter
slowing
sales
by
hours
during
the
week
hours
during
the until
lastor week
eliminating
overtime
instiof
February.
Up
now,
of February.
Up production
until
now,
tuting
the
twoimposing
companies
had tried
thecounter
two companies
tried
shutdowns.
to
slowing had
sales
by
to counter slowing
by
eliminating
overtimesales
or instieliminating
overtime
or instituting
imposing
production
Magazine
■
tuting
imposing
production
shutdowns.
shutdowns.
merger
Form follows function
Fo
m follows
o ow function
unc on
Form
Writing instruments by Lamy reflect Bauhaus principles | By Christian Kreutzer
Technicians have been
The Lamy philosophy is founded pen and mechanical pencil, it can means no embellishments, no class craftsmanship has also gained
W
on Bauhaus principles. They have also be used as a highlighter and tassels, no unnecessary luxury fans abroad. “The Lamy 2000 is
working
on improving
Writing
instruments
by Lamy reflect Bauhaus principles
| By Christian Kreutzer
and a price tag affordable for the one of the most popular fountain
the fountain pen since the been in force since the company touch screen pen.
pens in Japan,” Oblau said. The
founder’s son, Manfred Lamy,
Lamy boasts a range of 200 average customer.
Thirty
Years’have
War.been
More joined
Technicians
class craftsmanship
has also
gained
The Lamy
philosophy
is founded
pen and mechanical
pencil,a itbasic
can means
embellishments,
no Lamy
Safari – actually
targeted
as marketing
head
in the different
products, from
“This no
approach
– high value
than
350on
years
later,
fans
abroad.
Lamy
is
on Bauhaus
have
also be used
a highlighter
tassels,
no unnecessary
luxury at
school
kids“The
because
of 2000
its parearly
1960s principles.
and startedThey
work
on ballpoint
penasfor
€3.50 to and
the and
sustainability
– was successful
working
improving
one of the
mostclip
popular
fountain
force sincedesign.
the company “Dialog
touch screen
pen. costs €190 and right
and afrom
pricethe
tagbeginning,”
affordable for
the ticularly
robust
– is a runaway
new,infunctional
3” which
Oblau
Lamy
may have
the fountain
penachieved
since the abeen
pens in Japan,”
Oblau said.
founder’s
son, Manfred
Lamy,
boasts
a range
of 200
average
among young
adultsThe
in
Lamy collaborated
with the
Bau- is Lamy
expected
to hit
the market
in said.
It’s customer.
therefore also fitting that success
the
ultimate
Thirty
Years’design.
War. More haus
Lamy and
Safari
– actually
targeted
joineddesigner
as marketing
in and
the different
products,
from ne”
a basic
“Thisproduces
approach
– high of
value
South
America.
Gerd A.head
Müller
September.
It will “redefi
the Lamy
95 percent
the North
than 350 years later,
schoolthe
kidscomputer
because ofera
its parearly 1960s
started for
work
on ballpoint
pen Oblau
for €3.50
to the single
and sustainability
successful
has
developed
theand
prototype
a new
fountain pen,
promised.
components––was
including
the atEven
ticularly
robust
– is aold-fashrunaway
a new,offunctional
which costs
right– from
little
to clip
render
fountain design.
pen: the now- “Dialog
It takes3”between
three€190
and and
five ink
itself.the beginning,” Oblau done
Lamy may have achieved kind
successwriting
among instruments
young adultsany
in
LamyLamy
collaborated
with the Bau- years
is expected
to hit
the market
in said.
therefore also fitting that ioned
classic
2000, distinguished
to actually
develop
a new pen
Is itIt’stypically
the ultimate design.
1/1 page spread / across
€ 25,000
Nice
to have
607,5toNNice
mm [w] x 260 mm [d]
B have
B
European
publishing giant
Magazine
■
■ Magazine
Gruner
+ Jahr said it will
merger
combine
the editorial departmerger
ments of several
of its giant
busiEuropean
publishing
European
publishing
ness
publications
intoitgiant
one
Gruner
+ Jahr
said
will
Gruner
+theJahr
said
itcost.
will
offi
ce in Hamburg
to cut
combine
editorial
departcombine
the
editorial
departAs
of of
March,
the
ments
several
of editorial
its
busiments
of
several
ofinto
itsTimes
busidesk
of
the
Financial
ness publications
one
ness
publications
one
Deutschland
newspaper
as
offi
ce in
Hamburg
tointo
cut cost.
offi
ce
in
Hamburg
to
cut
cost.
well of
as March,
Capital, the
Impulse
and
As
editorial
As ofofOnline
March,
thebeeditorial
Börse
will
based
desk
the Financial
Times
desk
of
the
Financial
Times
in one location
with a team
Deutschland
newspaper
as
Deutschland
newspaper
as
of
250
journalists,
graphic
well
as Capital,
Impulse
and
well asOnline
Capital,
Impulse
and
designers
and will
photo
Börse
beeditors.
based
Börse
Online
will
beaare
based
Some
employees
bein
one110
location
with
team
in one
withoffi
a ces
team
ing
laid
off
from the
in
of
250 location
journalists,
graphic
of 250 journalists,
Cologne
and
but
can
designers
andMunich
photo graphic
editors.
designers
and
photo
editors.
apply
for
new
positions
in
Some
11050
employees
are beSome
Hamburg.
ing
laid110
off employees
from the offiare
cesbein
ing laid off
from
the offi
ces
in
Cologne
and
Munich
but
can
Cologne
Munich
but can
apply
for and
50 new
positions
in
apply for 50 new positions in
Hamburg.
Hamburg.
asically, the ink in a
fountain pen moves by
capillary action from a
reservoir to a metal nib
asically,
the the
inkpaper.
in a
– and from
there onto
moves
by
What is fountain
there to pen
change
about
capillary
action festoon
from a
it? One could,
of course,
reservoir
to a metal
nib
the pen with
diamonds
like some
– and from
there do
onto
exclusive
brands
andthe
sellpaper.
it for
What is there to change about
€120,000.
it?“That
One could,
course,
festoon
wouldofnot
correspond
the pen
diamondssaid
like Beate
some
with
ourwith
philosophy,”
exclusivemarketing
brands do and
and sell
it for
Oblau,
commu€120,000.director at Lamy, a
nications
“That would not
correspond
Heidelberg-based
manufacturer
with
our philosophy,”
Beate
of
writing
instruments.said
“A Lamy
Oblau,
marketing
andaccessory.
commupen
is not
a fashion
nications
directorforat connoisLamy, a
It’s
something
Heidelberg-based manufacturer
seurs.”
of writing instruments. “A Lamy
pen is not a fashion accessory.
It’s something for connoisseurs.”
haus designer
A. Müller that
and
primarily
by Gerd
the materials
developed
for a new
went
into the
it –prototype
a combination
of
kind of fountain
pen: steel
the and
now-a
matte-polished
stainless
classic called
Lamy Makrolon
2000, distinguished
plastic
developed
primarily
bycorporation.
the materials that
by
the Bayer
went
– a combination
of
The into
pen’sit cigar-like
shape was
matte-polished
stainless
steel and
also
new. Details
were added
firsta
plastic
called Makrolon
and
foremost
to serve adeveloped
practical
by the Bayer
corporation.
purpose
for users.
Enhancing the
The pen’s
cigar-like
shape
wasa
pen’s
aesthetic
qualities
was
also new. Details
were added first
secondary
consideration.
and
foremost
to serve
practical
The
collection
was asuccessful
purpose
users. Enhancing
the
and
soonfor
expanded.
Lamy hired
pen’s designers
aesthetictoqualities
more
apply newwas
tech-a
secondarytoconsideration.
nologies
new materials with
The collection
successful
functional
results was
in mind.
and
expanded.
Lamy
Thesoon
same
is true of
the hired
more designers
to apply
simple
mechanical
pencilnew
andtechnologies
to new
the
“Lamy
ABC”materials
designedwith
to
functional
resultsschool
in mind.
help
elementary
students
The how
sametoiswrite.
true of
learn
Thethe
“Lamy
simple mechanical
and
4Pen”
is another pencil
such example
theinnovation
“Lamy ABC”
to
of
– bothdesigned
a ballpoint
help elementary school students
learn how to write. The “Lamy
4Pen” is another such example
of innovation – both a ballpoint
September.
It willmodel
“redefi
ne” thea
Oblau
said. Each
requires
fountain
pen,
fi
ne-tuning
ofOblau
form, promised.
proportion
It function.
takes between
threesixand
five
and
That said,
million
years to are
actually
a new
pen
Lamys
solddevelop
per year
worldOblau generating
said. Each model
wide,
annualrequires
revenuea
fine-tuning
form, proportion
of
some €50ofmillion.
and
function.
Thatfunction
said, six million
Form
follows
– this
Lamys are
sold per
year
worldBauhaus
principle
also
applies
to
wide,
generating
the
new
“Dialog annual
3” pen,revenue
develof some
million. with
oped
in €50
collaboration
Formdesigner
followsFranco
function – this
Swiss
Bauhaus principle
also applies to
Clivio.
The
thea xnew
m
i m “Dialog 3” pen, developed in collaboration with
Swiss designer Franco
Clivio. The
maxim
Lamy
produces
G
erm
a n ? 95 percent of the
single
– including the
P
o s s icomponents
bly,
ink – the
itself.
but
h iIsg hit- typically
German?
Possibly,
but the
high-
North
and South“A
America.
less
attractive.
handwritten
Evenstill
thecontinues
computerto era
has
letter
express
done particular
little to render
old-fashappreciation,”
ioned writing
instruments
any
■
Oblau
said.
less attractive. “A handwritten
letter still continues to express
LAM
particular appreciation,”
Y
■
Oblau said.
LAM
Y
Plugs
for the
world.
Steckvorrichtungen für die Welt. Fiches pour le monde. Tomas de
corriente para el mundo. Kontaktmateriaal voor de hele wereld.
Fichas para o mundo. Prese e spine per il mondo. 用于全世界的接插装置
Pro Ausgabe jeweils einmal in den Sektionen Politics, Business und Life buchbar.
Available only once per section (Politics, Business and Life) of each issue.
February 2009
MENNEKES
Electric Singapore Pte. Ltd.
No. 3 International Business Park
# 03-28 Nordic European Centre
SGP-Singapore 609927
Vereinigte Staaten von
Amerika
MENNEKES Electrical Products
277, Fairfield Road
USA-Fairfield, N.J. 07004
China
NANJING MENNEKES Electric
Appliances Co., Ltd.
58 Qinhuai Road
Jiangning Development Zone
PRC-211100 Nanjing, PR China
MENNEKES
Elektrotechnik GmbH & Co. KG
Spezialfabrik für
Steckvorrichtungen
Postfach 1364
D-57343 Lennestadt
www.MENNEKES.de
21
And action!
■ Jury complete
The jury for the Berlin International Film Festival, the Berlinale, has been announced. The
panel to select the winners of
the Golden Bear, Silver Bears
and the Alfred Bauer Award, is
headed by actress Tilda Swinton. Other members include
Spanish writer-director Isabel
Coixet, Swedish best-selling
author Henning Mankell, German director Christoph Schlingensief and California food
guru Alice Waters.
The 59th Berlinale means glamour and great cinema | By Klaus Grimberg
Famous directors, movie
stars and films dedicated
to the effects of globalization on the individual
– the 59th annual film
festival in Berlin promises once again to be a
feast for cinema fans.
MELINDA SUE GORDON, SMPSP
T
wo major international
productions largely
made at Babelsberg Studios just outside Berlin
are having their big premiere at
the Berlin Film Festival – German
director Tom Tykwer (“Perfume,” “Run Lola Run”) opens
the Berlinale with “The International.” This action thriller,
about criminal activities in the
financing of war and terrorism,
has an all-star cast that includes
Clive Owen, Naomi Watts and
Armin Müller-Stahl.
Another star-studded lineup
graces the film adaptation of the
international bestseller, “The
Reader,” by Bernhard Schlink.
British director Stephen Daldry
(“The Hours”) has interpreted
the ambivalent story of love
between a youth and a former
concentration camp guard with
Kate Winslet, David Kross
and Ralph Fiennes in the main
roles.
European cinema is putting
up some strong competitors for
the Golden and Silver Bears.
British director Sally Potter
(“Orlando”) has put together
a promising ensemble of Judi
Dench, Jude Law, Dianne Wiest
and Steve Buscemi in “Rage.”
And veteran Greek director
Theo Angelopoulos got Irene
Singapur
Jacob, Michel Piccoli, Willem
Dafoe and Bruno Ganz for “The
Dust of Time.”
The international jury, chaired
by Scottish actress Tilda Swinton,
will also be judging the latest
offerings from British director
Stephen Frears, French directors
Bertrand Tavernier and François
Ozon, Danish director Annette K.
Olesen and her Polish colleague
Andrzej Wajda. And fans can look
forward to seeing plenty of stars
on the red carpet outside the Berlinale Palast, including Michelle
Pfeiffer, Kathy Bates, Tommy Lee
Jones and John Goodman.
The world’s movie superpower,
the U.S., is making only a modest
contribution to this year’s festival.
Alongside newcomers Mitchell
Lichtenstein with “Happy Tears”
and Oren Moverman with “The
Messenger,” there is Rebecca
Miller with “The Private Lives of
Pippa Lee,” with a cast including Robin Wright Penn, Keanu
Reeves, Julianne Moore and
Winona Ryder. And to wind up
the festival, Steve Martin gets to
save the world again using Inspector Clouseau’s unconventional
methods in “Pink Panther II.”
Entries from Germany are Maren
Ade’s “Alle Anderen,” and HansChristian Schmid’s “Storm.” Also,
a compilation by 13 German directors makes its premiere under the
title, “Deutschland 09” – it aims
to report on the current situation
in the country.
In its 30th year, the Panorama
section also has famous names
on offer. Julie Delpy, Tom
DiCillo, Michael Winterbottom
and Michael Glawogger will be
showing their latest works from
the director’s chair. Panorama
also traditionally offers young
filmmakers of art house films the
chance to reach a wider audience.
At the Forum, where independent cinema is based, a world of
experimentation is reflected – 31
nations are represented here.
This year’s Berlinale retrospective is dedicated to the power of
wide-screen images, under the
title “70 mm.” The program
includes 22 greats, including classics such as “Cleopatra (196163), “Lawrence of Arabia”
(1961-62), and “2001: A Space
Odyssey” (1965-68). The selection is also an homage to the
great movie houses of the past,
among which the International
remains one of the favorite festival cinemas.
A movie on the risks and side
effects of reading: “The Reader”
based on the novel by German
writer Bernhard Schlink.
The leading roles are played by
Kate Winslet and David Kross.
To mark this year’s 20th
anniversary of the fall of the
Berlin Wall, the Berlinale is also
showing the series “After winter
comes the spring – Films presaging the fall of the Wall,” featuring German and Eastern European films from the last decade
of the Cold War – which hint at
the tumultuous changes to come.
Some of these films were made
at official studios in Bulgaria,
Poland, Rumania, Hungary, East
Germany, the Soviet Union, and
Czechoslovakia; some were created in the underground artistic
■
scene.
■ Go for the Oscar
The German movie “Baader
Meinhof Komplex,” a true-life
account of the 1970s leftwing Red Army Faction (RAF)
terrorist group, is among five
nominees for best foreign language film at the Oscars. The
movie is based on the true
story about RAF founders
Andreas Baader and Ulrike
Meinhof, whose radical leftwing movement terrorized
Germany in the 1970s with
its kidnappings and murder
of prominent politicians and
business leaders.
Four other German productions are nominated, including
Werner Herzog with “Encounters At the End Of The World”
for Best Documentary, as well
as Jochen Alexander Freydank
for his 14-minute-film “Spielzeugland” (Toyland) and Reto
Caffi’s “Auf der Strecke” (On
The Line), both in the category
Short Film – Live Action. The
German-U.S. co-production
“The Reader” was nominated
among others for Best Film
and Best Director (Stephan
Daldry).
2/1 Seite Panorama
48.000,– Euro
607,5 mm [B] x 530 mm [H]
2/1 page spread
€ 48,000
607,5 mm [w] x 530 mm [d]
The Oscars will be awarded in
Los Angeles on Feb. 22.
A joker for the
1/2 Seite quer economic miracle
12.000,– Euro
290 mm [B] x 260 mm [H]
Heinz Erhardt taught the Germans to laugh again
By Jan Kepp
PICTURE-ALLIANCE/DPA/RAINER JENSEN
In the years after World
War II, there was no one
the Germans preferred
to laugh at more than
Heinz Erhardt (19091979). For no one was
better at making jokes
without reminding
people of the past.
Cinema with a luxurious twist: the Astor Film Lounge in Berlin.
Out with popcorn S
1/2 page across
€ 12,000
290 mm [w] x 260 mm [d]
ome of his best poems are
very short – just four lines.
A scene is outlined in a few
words, brought to a small,
dramatic climax – and followed
up by a dry punchline. The man
on the stage is small, round, and
blinking at his audience through
thick glasses. He barely waits for
the laughter to end before calling
out “Another poem!”
At a time when Germans were
only just learning to laugh again,
Heinz Erhardt walked the tightrope of language with cunning
and hidden meaning. He was a
You can only find
it in Berlin. In the
Astor Film Lounge on
Kurfürstendamm, servers
dish up exquisite finger
food and champagne to
movie buffs.
t is not possible to imagine
a more comfortable theater seat. Film lovers can
watch as Nicole Kidman and
Hugh Jackman get more closely
acquainted in the Australian outback from the extra wide, reclining leather armchairs. If you rest
your legs on the leather stools
when you’re in the Astor Film
Lounge, you feel like you’re flying
first class in an Airbus.
Servers bring tantalizing morsels of finger food, ranging from
€15 to €18, until the main feature gets underway. Someone
looking for something a touch
more exclusive can find wine or
champagne on the wine list for
up to €590.
Out with the super-sized popcorn
charm of multiplex cinemas. From
the doorman to the cloakroom
attendant to the hostess who shows
you the way to your seat, in the
6
Astor the theater has become an
oasis of relaxation. The comfortable atmosphere comes at a price,
though. Tickets cost between €10
and €15 depending on the film.
Surprisingly, Hans-Joachim
Flebbe, the very man who a
decade or so ago played a key
role in establishing multiplexes
in Germany, is behind the project.
The erstwhile boss of Cinemaxx
wants to attract back that part of
the public, which until recently,
preferred to make themselves
comfortable in front of the widescreen TV at home.
Flebbe, 57, has pepped up the
traditional movie theater to a
level of absolute luxury at a cost
of €800,000. Now the movie
theater, which was built in 1951
and is a protected building,
accommodates just 250 seats.
Before, there were almost twice
as many. Though the projection
and sound technology is stateof-the-art, much of the charm of
the 1950s has been preserved.
A curtain in front of the screen
rises and falls before and after
screenings – cinema gets back
its style.
Flebbe’s investment is preserving one of the last Ku’damm
movie theaters still left in Berlin
at the 11th hour. Since the fall of
the wall, one traditional movie
theater after another has been
forced to close since large fashion
chains can afford to pay far higher
rents. This theater has remained
unscathed as it is set back from
the boulevard and is accessed via
a narrow passageway. The previous owner actually wanted to
close the theater because screenings seldom sold out.
In the two weeks since the
cinema’s re-opening as the Astor
Film Lounge, much has changed
in this respect. Over Christmas
and New Year, the cinema’s two
daily screenings of the melodramatic epic “Australia” were sold
out.
In the event of his idea prevailing in the long-term, Flebbe is
planning an elaborate program
design with short films or standup comedians on hand to warm
up audiences before the main
feature. Assuming success, the
entrepreneur wants to bring his
idea of high-end movie theaters
to other large cities.
KG
www.astor-filmlounge.de
PICTURE-ALLIANCE/KPA
Berlin is enjoying the first luxury
movie theater in the world
I
verbal acrobat who could find
a joke in even the most banal of
situations.
Erhardt was the humorous
backbone of Germany’s economic miracle. He was not a
man to wade through the swamp
of Germany’s recent history. His
masterful wordplay was honed
on the little problems of everyday
life, on absurdities and ambiguities. Erhardt was always in tune
with ordinary people. And he hurt
no one – his wit was sharp but did
not cause injury. That may well be
the reason why he was so popular
in the 1950s and 1960s.
Yet it would be wrong to dismiss him as harmless. Erhardt,
born in Riga (then part of Russia),
wrote verse in the tradition of
Rainer Maria Rilke and Joachim
Ringelnatz, Kurt Tucholsky and
Erich Kästner, and of the many
cheeky chansons and couplets of
the 1920s. Erhardt perfected the
rhyming joke, and, settling in
Hamburg after the war, added
a pinch of Hanseatic understatement.
Erhardt got his big break in
Berlin shortly before the war.
Until then, he had been just getting by, running the music shop
in Riga he had inherited from his
grandfather. With the encouragement of his wife, Gilda, he
accepted an offer to perform at
the famous Kabarett der Künstler
in 1938. His talent for entertainment helped him get through
World War II, which he spent on
tour, entertaining the troops.
After the war, he worked in
radio as a musician, presenter and
comedian. British censors told
him: “You are the only German
we can laugh at without understanding a word you say.” What
greater honor could there be for
a comic? Soon, Erhardt was back
on the big stages of Germany,
building on his earlier success.
But Erhardt really became a
household name because of the
many movies he made from 1957
onward. Seen from today’s perspective, this was the down side of
his career. In these corny romantic comedies with their predictable plots, Erhardt’s spontaneous wit is almost completely lost.
The quick-thinking humor that
was his trademark on stage was
trapped in a cage of silly, bombastic scripts. But the audience in
those days did not mind. His films
were hits at the box office.
His recordings and volumes
of poetry still sell well today,
and in a survey by Germany’s
ZDF television network, Erhardt
was voted the German’s secondfavorite comic of all time, after
Loriot. His movies often pop up
on German TV, even more so
these days just before the 100th
■
anniversary of his birth.
The economic miracle’s
funnybone: Heinz Erhardt.
P o Ausgabe ewe s e nma n den Sek onen Po cs Bus ness und L e buchba
Ava ab e on y once pe sec on Po cs Bus ness and L e o each ssue
Advertising Formats and Prices
Advertisement Rate Card No.12 – effective January 1, 2014
1/4 Seite Eckfeld
6.600,– Euro
And action!
143 mm [B] x 260 mm [H]
23
February 2009
f his kind The last of his kind 1/2 Seite hoch
12.000,–
Euro
143 mm [B]
x 530 mm [H]
Publishing patriarch
Alfred Neven DuMont
(left) and his latest
acquisition.
Photoagentur von Brauchitsch
Three years ago, a British investment company
moved aggressively onto
the German newspaper market, buying the
venerable and profitable
Berliner Zeitung. Now
the Brits have bailed out
and sold the paper to a
German grand seigneur
of publishing, for whom
the acquisition is a longtime ambition come true.
aily papers are dear to
Alfred Neven DuMont.
“Newspapers are more
than a commodity,
that is what I learned from my
father,” he said when he acquired
the Frankfurter Rundschau, a
regional yet nationally circulated,
liberal paper in 2006, rescuing it
from insolvency. DuMont buys
what others no longer can or want
to continue. He is a winner of the
financial and newspaper crisis, no
doubt about it. That’s one side of
the story.
The other resonates in his commitment to journalistic quality.
In March, DuMont turns 82. His
publishing company M. DuMont
Schauberg operates the fourthlargest newspaper group in the
country with a daily circulation
of more than a million. He is
considered an old-school publisher, one of the last or even the
very last of his kind in Germany.
He is a patriarch in his family,
in the publishing company and
in his hometown Cologne. The
Süddeutsche Zeitung newspaper
has dubbed him “Sir von Print.”
In Cologne, he practically has a
newspaper monopoly.
His company is one of the few
publishers that still invest in quality, he told the magazine Cicero
a few weeks ago. “The quality of
most papers can be improved. That
is why I notice with regret that
the greatest urge currently evident
among media managers is the urge
to cut costs,” he said. DuMont
loves newspapers, the opportunity
to make a difference journalistically, and of course the profit and
attention they earn him.
But the profits are becoming less
certain in this business. The newspaper trade is “experiencing not
a crisis but a frightening downswing,” said DuMont. A few days
after the interview, news broke in
mid-January that he would invest
hundreds of millions of euros in
this slumping sector to buy the
Berliner Zeitung.
He had already made a bid for
the paper three years ago but lost.
The paper went to the British
investment group Mecom, which
was acquiring dozens of newspapers throughout Europe. But
then, dragged down by the financial crisis and needing cash fast
to repay debt, Mecom accepted
DuMont’s reduced, €152 million
offer. His new holdings, along
with the Berliner Verlag publisher,
include the tabloid Hamburger
Morgenpost, city magazines and
10 websites, among them the
online newspaper Netzeitung.
The Berliner Zeitung’s news
staff, based in Alexanderplatz in
the city’s east, hailed the news of
the sale as if DuMont were their
savior. Now they wait for their
new owner to follow up his commitment to quality with action.
Whereas the family owners of the
leading broadsheet Süddeutsche
Zeitung have sold their publishing
company, the Frankfurter Allgemeine Zeitung is owned by a
foundation and spooked publishers everywhere cut their editorial
budgets, DuMont is reaffirming
that publishers need to invest in
their editorial departments.
However, critics point out that
DuMont is no savior who simply
hands out money. He definitely
would have streamlined the Berliner Zeitung’s editorial offices
had he had the opportunity earlier, they argue.
DuMont represents his family’s
11th generation to run the publishing company. Politically, he is
considered a liberal and close to
the Free Democratic Party (FDP).
The company was built around
the Kölner Stadtanzeiger, which
he has led editorially since 1955.
After his father’s death in 1967,
he became sole publisher and
turned the staid, conservative,
provincial paper into a respected
liberal news source. He also
founded the tabloid Express in
Cologne in 1964 to compete with
the mass-market tabloid Bild. He
also purchased a stake in the
Kölnische Rundschau.
After the fall of the Berlin Wall,
he bought the Mitteldeutsche Zeitung in Halle in the former East
Germany (a regional newspapers
with one of the biggest circulation
numbers at 350,000). In 2006, he
acquired the Frankfurter Rundschau and the Bundesanzeiger. In
the same year, he expanded abroad
and acquired a quarter of the shares
of the Israeli newspaper Haaretz.
Beyond that, DuMont produces
radio and publishes books.
More than 3,500 employees
generated revenues of €626 million in 2007, the group’s best-ever
result. Net profit for the year was
€9.1 million. In 2008, the company again posted solid results.
DuMont gave up daily operations almost 20 years ago, handing them over to a managing
director as well as his son Konstantin Neven DuMont, 39, and
his nephew Christian DuMont
Schütte, 51. Recently DuMont
also made the two heirs publishers. They run the newspapers
together, he says, because the
cohesion is the basis of a familyrun enterprise.
DuMont stopped coming into
the publishing house in Cologne
on a daily basis long ago. He runs
the supervisory board and divides
his time between his other homes
in London, on Mallorca and in the
Caribbean. But insiders say that
no important decisions are made
without his consent. Wherever
his interests are concerned or if
he feels attacked, his liberal ideals
take a back seat, they report.
Then he intervenes vigorously,
they say. The alternative daily taz
calls him the “patriarch with the
iron hand.”
Profit margins may be shrinking but “money isn’t everything
in life,” DuMont emphasizes. A
grandson of the painter Franz
von Lenbach, he cherishes art
and literature. During his student
days studying philosophy, history
and literature in Munich, he once
wanted to become an actor and
worked at a theater. He wrote
novellas, essays and stage plays.
Years ago, he wrote his first novel
under a pseudonym and plans to
finally publish a novel under his
n
own name in March.
D
1/2 page
upright
€12,000
143 mm [w]
x 530 mm [d]
Jacob, Michel Piccoli, Willem
Dafoe and Bruno Ganz for “The
Dust of Time.”
The international jury, chaired
by Scottish actress Tilda Swinton,
will also be judging the latest
offerings from British director
Stephen Frears, French directors
Bertrand Tavernier and François
Ozon, Danish director Annette K.
Olesen and her Polish colleague
Andrzej Wajda. And fans can look
forward to seeing plenty of stars
on the red carpet outside the Berlinale Palast, including Michelle
Pfeiffer, Kathy Bates, Tommy Lee
Jones and John Goodman.
The world’s movie superpower,
the U.S., is making only a modest
contribution to this year’s festival.
Alongside newcomers Mitchell
Lichtenstein with “Happy Tears”
and Oren Moverman with “The
Messenger,” there is Rebecca
Miller with “The Private Lives of
Pippa Lee,” with a cast including Robin Wright Penn, Keanu
Reeves, Julianne Moore and
Winona Ryder. And to wind up
the festival, Steve Martin gets to
save the world again using Inspector Clouseau’s unconventional
methods in “Pink Panther II.”
Entries from Germany are Maren
Ade’s “Alle Anderen,” and HansChristian Schmid’s “Storm.” Also,
a compilation by 13 German directors makes its premiere under the
title, “Deutschland 09” – it aims
to report on the current situation
in the country.
In its 30th year, the Panorama
section also has famous names
on offer. Julie Delpy, Tom
DiCillo, Michael Winterbottom
and Michael Glawogger will be
showing their latest works from
the director’s chair. Panorama
also traditionally offers young
filmmakers of art house films the
chance to reach a wider audience.
At the Forum, where independent cinema is based, a world of
experimentation is reflected – 31
nations are represented here.
This year’s Berlinale retrospective is dedicated to the power of
wide-screen images, under the
title “70 mm.” The program
includes 22 greats, including classics such as “Cleopatra (196163), “Lawrence of Arabia”
(1961-62), and “2001: A Space
Odyssey” (1965-68). The selection is also an homage to the
great movie houses of the past,
among which the International
remains one of the favorite festival cinemas.
Rabatte
5%
3 Anzeigen
10 %
6 Anzeigen
15 %
9 Anzeigen
20 %
12 Anzeigen
ung
Gesamtbeleg
haltungen in
sc
en
ig
Bei Anze
en
es-Publikation
allen drei Tim
e
n
ei
ir
w
ieten
gleichzeitig, b
on an.
ti
la
ku
Einzelkal
■ Go for the Oscar
The German movie “Baader
Meinhof Komplex,” a true-life
account of the 1970s leftwing Red Army Faction (RAF)
terrorist group, is among five
nominees for best foreign language film at the Oscars. The
movie is based on the true
story about RAF founders
Andreas Baader and Ulrike
Meinhof, whose radical leftwing movement terrorized
Germany in the 1970s with
its kidnappings and murder
of prominent politicians and
business leaders.
A movie on the risks and side
effects of reading: “The Reader”
based on the novel by German
writer Bernhard Schlink.
The leading roles are played by
Kate Winslet and David Kross.
Four other German productions are nominated, including
Werner Herzog with “Encounters At the End Of The World”
for Best Documentary, as well
as Jochen Alexander Freydank
for his 14-minute-film “Spielzeugland” (Toyland) and Reto
Caffi’s “Auf der Strecke” (On
The Line), both in the category
Short Film – Live Action. The
German-U.S. co-production
“The Reader” was nominated
among others for Best Film
and Best Director (Stephan
Daldry).
To mark this year’s 20th
anniversary of the fall of the
Berlin Wall, the Berlinale is also
showing the series “After winter
comes the spring – Films presaging the fall of the Wall,” featuring German and Eastern European films from the last decade
of the Cold War – which hint at
the tumultuous changes to come.
Some of these films were made
at official studios in Bulgaria,
Poland, Rumania, Hungary, East
Germany, the Soviet Union, and
Czechoslovakia; some were created in the underground artistic
■
scene.
The Oscars will be awarded in
Los Angeles on Feb. 22.
A joker for the
economic miracle
Heinz Erhardt taught the Germans to laugh again
By Jan Kepp
In the years after World
War II, there was no one
the Germans preferred
to laugh at more than
Heinz Erhardt (19091979). For no one was
better at making jokes
without reminding
people of the past.
Cinema with a luxurious twist: the Astor Film Lounge in Berlin.
S
Out with popcorn
ome of his best poems are
very short – just four lines.
A scene is outlined in a few
words, brought to a small,
dramatic climax – and followed
up by a dry punchline. The man
on the stage is small, round, and
blinking at his audience through
thick glasses. He barely waits for
the laughter to end before calling
out “Another poem!”
At a time when Germans were
only just learning to laugh again,
Heinz Erhardt walked the tightrope of language with cunning
and hidden meaning. He was a
Berlin is enjoying the first luxury
movie theater in the world
You can only find
it in Berlin. In the
Astor Film Lounge on
Kurfürstendamm, servers
dish up exquisite finger
food and champagne to
movie buffs.
I
t is not possible to imagine
a more comfortable theater seat. Film lovers can
watch as Nicole Kidman and
Hugh Jackman get more closely
acquainted in the Australian outback from the extra wide, reclining leather armchairs. If you rest
your legs on the leather stools
when you’re in the Astor Film
Lounge, you feel like you’re flying
first class in an Airbus.
Servers bring tantalizing morsels of finger food, ranging from
€15 to €18, until the main feature gets underway. Someone
looking for something a touch
more exclusive can find wine or
champagne on the wine list for
up to €590.
Out with the super-sized popcorn
charm of multiplex cinemas. From
the doorman to the cloakroom
attendant to the hostess who shows
you the way to your seat, in the
Publishing patriarch
Alfred Neven DuMont
(left) and his latest
acquisition.
Astor the theater has become an
oasis of relaxation. The comfortable atmosphere comes at a price,
though. Tickets cost between €10
and €15 depending on the film.
Surprisingly, Hans-Joachim
Flebbe, the very man who a
decade or so ago played a key
role in establishing multiplexes
in Germany, is behind the project.
The erstwhile boss of Cinemaxx
wants to attract back that part of
the public, which until recently,
preferred to make themselves
comfortable in front of the widescreen TV at home.
Flebbe, 57, has pepped up the
traditional movie theater to a
level of absolute luxury at a cost
of €800,000. Now the movie
theater, which was built in 1951
and is a protected building,
accommodates just 250 seats.
Before, there were almost twice
as many. Though the projection
and sound technology is stateof-the-art, much of the charm of
the 1950s has been preserved.
A curtain in front of the screen
rises and falls before and after
screenings – cinema gets back
its style.
Flebbe’s investment is preserving one of the last Ku’damm
movie theaters still left in Berlin
at the 11th hour. Since the fall of
the wall, one traditional movie
theater after another has been
forced to close since large fashion
chains can afford to pay far higher
rents. This theater has remained
unscathed as it is set back from
the boulevard and is accessed via
a narrow passageway. The previous owner actually wanted to
close the theater because screenings seldom sold out.
In the two weeks since the
cinema’s re-opening as the Astor
Film Lounge, much has changed
in this respect. Over Christmas
and New Year, the cinema’s two
daily screenings of the melodramatic epic “Australia” were sold
out.
In the event of his idea prevailing in the long-term, Flebbe is
planning an elaborate program
design with short films or standup comedians on hand to warm
up audiences before the main
feature. Assuming success, the
entrepreneur wants to bring his
idea of high-end movie theaters
to other large cities.
KG
www.astor-filmlounge.de
verbal acrobat who could find
a joke in even the most banal of
situations.
Erhardt was the humorous
backbone of Germany’s economic miracle. He was not a
man to wade through the swamp
of Germany’s recent history. His
masterful wordplay was honed
on the little problems of everyday
life, on absurdities and ambiguities. Erhardt was always in tune
with ordinary people. And he hurt
no one – his wit was sharp but did
not cause injury. That may well be
the reason why he was so popular
in the 1950s and 1960s.
Yet it would be wrong to dismiss him as harmless. Erhardt,
born in Riga (then part of Russia),
wrote verse in the tradition of
Rainer Maria Rilke and Joachim
Ringelnatz, Kurt Tucholsky and
Erich Kästner, and of the many
cheeky chansons and couplets of
the 1920s. Erhardt perfected the
rhyming joke, and, settling in
Hamburg after the war, added
a pinch of Hanseatic understatement.
Erhardt got his big break in
Berlin shortly before the war.
Until then, he had been just getting by, running the music shop
in Riga he had inherited from his
grandfather. With the encouragement of his wife, Gilda, he
accepted an offer to perform at
the famous Kabarett der Künstler
in 1938. His talent for entertainment helped him get through
World War II, which he spent on
tour, entertaining the troops.
After the war, he worked in
radio as a musician, presenter and
comedian. British censors told
him: “You are the only German
we can laugh at without understanding a word you say.” What
greater honor could there be for
a comic? Soon, Erhardt was back
on the big stages of Germany,
building on his earlier success.
But Erhardt really became a
household name because of the
many movies he made from 1957
onward. Seen from today’s perspective, this was the down side of
his career. In these corny romantic comedies with their predictable plots, Erhardt’s spontaneous wit is almost completely lost.
The quick-thinking humor that
was his trademark on stage was
trapped in a cage of silly, bombastic scripts. But the audience in
those days did not mind. His films
were hits at the box office.
His recordings and volumes
of poetry still sell well today,
and in a survey by Germany’s
ZDF television network, Erhardt
was voted the German’s secondfavorite comic of all time, after
Loriot. His movies often pop up
on German TV, even more so
these days just before the 100th
■
anniversary of his birth.
Discounts
3 ads 5 %
6 ads 10 %
9 ads 15 %
12 ads 20 %
s
All publication
l discounts
ia
We offer spec
ents placed
for advertisem
y in all three
simultaneousl
ions.
Times publicat
The economic miracle’s
funnybone: Heinz Erhardt.
Textteilanzeige
1.400,– Euro
45 mm [B] x 100 mm [H]
island ad
€ 1,400
45 mm [w] x 100 mm [d]
February 2009
13
Mission impossible
After the A380 mess, say hello to the next headache at Airbus | By Jens Flottau
Europe’s chief planemaker agreed to build
the A400M transport
craft without having had
any experience in military programs. The company thought it would
be “a flying truck.” Now
it’s realizing how wrong
that assumption was.
W
1/4 Seite quer
6.600,– Euro
290 mm [B] x 130 mm [H]
hen Airbus finally
delivered its first
A380 to launching customer Singapore Airlines after a two-year
delay, many hoped it would
mark the end of a phase dominated by production problems,
design issues and other flaws
at the world’s biggest aircraft
manufacturer. But now, with
twelve A380s in service at Singapore, Qantas and Emirates,
another Airbus crisis of similar
scale has emerged. It is called
the A400M.
The aircraft is supposed to
replace ageing models such as the
Lockheed Martin C-130 Hercules
or the Transall, mainly in European air forces. It was launched by
a manufacturer who was and still
is specialized in building civilian
aircraft and had no experience in
military programs. “We thought
it was a flying truck,” EADS CEO
Louis Gallois admitted recently.
“But it’s much more complex
than that.”
Delays have become commonplace in the aerospace industry,
at the latest since the extensively
reported A380 and Boeing 787
cases. But the A400M issues
go deeper. Not only is the aircraft late (by around 3-4 years
according to the latest Airbus
plans); it seems the manufacturer
can no longer build the aircraft
according to the specifications
demanded.
Germany, in particular, is
insisting on payload and range
characteristics that the currently
envisaged A400M cannot fulfill,
according to sources familiar with
It flies, on the monitor
at least: computer animation
of the Airbus A400M.
the program. If Germany would
get its way, Airbus would have
to design a new wing or a new
fuselage for the aircraft, those
sources claim.
The A400M was ordered by
several European countries such
as Germany, the UK, France
and Spain. Airbus was hoping
it would get many export orders
on top of the 192 firmly committed aircraft. But new orders are
highly unlikely as customers will
have serious doubts about the
A400M’s operational capabilities
on top of the schedule woes that
won’t see it fly before the fourth
quarter of 2009 and delivered
before the end of 2012 at the
earliest. To make matters worse,
the British government appears
to be seriously considering can-
celing its order for 25 aircraft
and instead buy more alternative
jets: the larger Boeing C-17 and
the smaller Hercules.
What is holding up the program
right now are issues surrounding
the TP400 engine. A consortium
of European engine manufacturers combined in the Europrop
International (EPI) group was created to build the engine, not only
based on capabilities, but also
according to allocation of work
share proportional to the size
of orders placed by the various
countries. The A400M however
has proven to be too complex an
aircraft to be handled via such
legacy offset deals. As a result,
the engine software is not ready
yet and the gearbox has to be
partially redesigned. That is why
1/4 page across
€ 6,600
290 mm [w] x 130 mm [d]
The Mercedes-Benz
Museum is a real draw.
Since its opening in May
2006, more than two
million people from
100 countries have come
to Stuttgart to travel in
time through automotive
history.
A
bout 120 years of automotive history, concentrated in the space of
more than two football
fields − can you hold your breath
in the face of so much history?
When you enter the MercedesBenz Museum in Stuttgart, you
hear the noise of children instead
of respectful silence. The kids all
want their picture taken in front
of the Formula One winner. If
you stand in the foyer and look
up, you get a clear view all the
way up to the ceiling, 42 meters
above you. With the audio guide
dangling around your neck, you
ride up in the elevator – because
the journey through automotive
history begins right at the top.
In the lift, you hear the sound
of traffic, which becomes the
clopping of horses’ hoofs before
you alight. Stepping out of the
elevator, you stand face to face
with a life-sized white horse – the
ultimate in mobility before Karl
Benz and Gottlieb Daimler turned
their vision into reality and began
constructing horseless carriages.
The audio guide takes you
through auto history in eight
languages, outlining the development of the car in the usual
European tongues as well as in
Chinese, Japanese and Russian.
“More than 80 percent of visitors
The birth of the brand:
oldest Mercedes known,
a Simplex 40 PS built in 1902,
boasts a place of honor
in the new museum.
the aircraft has not flown even
more than a year after the original
target.
But while the engine may be the
most urgent problem for the time
being, it’s by far not the only one.
It may also not be the most difficult one to solve. Industry sources
claim that the A400M is also too
heavy, threatening mission targets
set by the customers.
Airbus is understood to have
tackled some of the weight issues
but is still likely to miss its design
weights. Therefore, the A400M
may not be able to fly as far
as planned or carry as much as
expected. Airbus and parent
EADS offer no detailed explanations, saying only that such
issues are normal in any aircraft
development program.
History of a
household name
The Mercedes-Benz Museum showcases
120 years of automotive development
By Eva-Maria Burkhardt
say the museum exceeded their
expectations and that they will
recommend us to others,” said
museum director Michael Bock
proudly. “There is no greater
compliment than that.”
The 120-year history of the car
is spread over nine levels. The
architects of the exhibition, van
Berkel & Bos (Amsterdam) and
HG Merz (Stuttgart, Berlin) have
pulled off a stroke of genius. Two
tours lead from the top back down
to the lobby. You walk in a relaxed
fashion along curved paths from
one era to the next. There are no
awkward stairs to navigate.
There are seven “Legend Rooms,”
each of which covers a specific
period in chronological order and
five “Collection Rooms,” in which
vehicles are arranged according to
theme instead of era. In all, there
are 1,500 exhibits. The focus is
on the 160 vehicles, which include
80 cars, 40 utility vehicles and 40
racing cars.
At the top, in “The Invention of
the Automobile” section, you see
the fascinating Daimler riding car
and the Benz motorized carriage,
built in 1886. The next hall contains vehicles from 1914 to 1945.
With its elegant silhouette, long
hood and the extravagant curve
of the wings, the Mercedes-Benz
500 K special roadster is a dream.
Built in 1936, it was the luxury
sports car of the rich and famous.
In the same room, you can find
the Lo 2000 diesel platform truck,
built in 1932. The juxtaposition is
no accident – the museum intends
to display the broad spectrum of
the Mercedes brand in all its halls,
bringing trucks, buses, and vans
together under one roof for the
first time.
The fourth hall, “Post-war Miracle” also has its share of automobile treasures – for instance,
the car of former German Chancellor Konrad Adenauer. This
1952 Mercedes-Benz 300 is more
than five meters long, imposing
and elegant. There is also the
1953 300 SL and the SL Coupe
built two years later – dream
wheels by anyone’s standard,
even today.
The Collection Room next door
presents the “Gallery of Celebrities,” including the bus used
by the German national football
team in 1974, the Pullman of
Japanese Emperor Hirohito and
the 190 SL, driven by stars such as
Grace Kelly and Zsa Zsa Gabor.
The hall is also home to the pope
mobile from which Pope John
Paul II waved to the crowds on his
visit to Germany in 1980.
Airbus CEO Thomas Enders
seems to be facing a triple challenge. He needs to alleviate those
operational concerns and sell an
aircraft to customers that may
not fulfill all their wishes. He will
also have to convince them that
the aircraft is one still “worth
waiting for,” as Airbus executive vice president of program,
Tom Williams, puts it. However,
the German and French governments have promised help. Paris
will provide €5 billion to banks
for credits to airlines bying from
Airbus, while Berlin is planning
credit guarantees for Airbus customers.
Gallois indicates that EADS and
Airbus may offer some kind of
interim solution and mentioned
that Airbus could provide the much
larger Airbus A330-200 freighter
to the military. That aircraft can
obviously carry goods and people
but no tanks and it can’t land on
sand strips like the A400M would
have to in war scenarios.
The third challenge is of a
purely financial nature. Enders’
and Gallois’ predecessors signed
an unusual contract in 2002. They
agreed that EADS would carry the
full commercial risk of the program. Suppliers such as the engine
consortium were included, but
only to a limited degree and customers could theoretically insist
on big penalty payments because
of the delays.
Enders, on his part, says the
program based on the original
contract was a “mission impossible” and needed to be revised. Not
only should governments drop
penalty payments, he believes,
but Airbus should also revert to
a more typical military contract in
which payments are made according to development milestones
and not only when the aircraft is
ready to be delivered.
Those negotiations will determine whether Airbus will be
further weakened financially for
many years. The company can
hardly let those talks fail. It is still
carrying the burden of the A380
■
delays.
The past three decades take a
more down-to-earth approach.
Mercedes as a brand aims to present itself here as a safety and technology pioneer and as a guarantee
of reliability. One example of this
is the 1988 Mercedes-Benz 200
D. Via a headset, you can hear its
former owner, a Portuguese taxi
driver. He tells you he drove this
car 1.95 million kilometers over
14 years. In that time, the doors
opened and shut roughly 120,000
times. His son practically grew
up in this car. The museum had
a tough job convincing the man
to part with it!
Bock says visitors particularly
love the emotional ending of their
time journey: “Forty racing cars
show the breadth of fascination
for motor racing.” The first racing
cars stand next to one another
on a ramp – the Silver Arrows
and the current Formula One
racecars.
Bock says the separate exhibition area, “The Fascination of
Technology,” also captivates
thousands of visitors. Once
you have bought a ticket to the
museum, the technology section
is free as are special exhibitions
and the tour through the main
Mercedes plant nearby.
Just before Christmas, the “S
400 Blue Hybrid” special exhibition ended. “Demand was so
great that we extended it by a
month,” said Bock, adding that
he is pleased that there is so much
interest in new, alternative energies. “This means the museum is
bridging the gap between the past,
present and future.”
This is the connection the
“E Class History” exhibition –
planned for 2009 – aims to make.
The show’s opening is set to coincide with the market launch of
the new mid-range model. The
museum does not want people
to just revel in memories – it
encourages them to buy new cars
■
as well.
Good news
T
he economic crisis has its
good sides too, says Nikolaus Piper, the Süddeutsche
Zeitung’s U.S. correspondent.
Anyone who buys two suits at
Mohan’s on 42nd St. in Manhattan receives either a third
one or a cashmere coat free
of charge. On the manufacturing side, one man making
a better living is Bill Gendler,
a toolmaker. He used to sell
three of his products a week,
now he moves 12. He makes
safes. People seem to have
decided that their money is
more secure in those than in
a bank.
M
any people will also be
leading safer lives once
Bill Gates has reached his
next goal. The Bill and Melinda Gates Foundation has
pledged €195 million. Rotary International, together
with the British and German
governments, have added
$375 million (€292 million),
to eradicate polio. Last year,
about 1,600 children (20
years ago it was 350,000)
were infected with the virus,
mostly in India, Pakistan, Nigeria and Afghanistan. Europe, America and Australia
are considered polio-free.
A
lso disappearing is fog,
at least in Europe. Visibility under two kilometers
exists only 10 days per year,
half as many as 30 years
ago, researchers reported
in Nature Geoscience Online. They gathered their data
from 342 weather stations
throughout Europe. The reason, they found, is reduced
sulfur dioxide emissions from
industries. The continent’s air
is cleaner.
C
lean air isn’t even all that
expensive. By 2030,
€810 billion – about 1 percent
of global GDP – must be invested to cut greenhouse gas
emissions by up to 70 percent
and minimize global warming,
said consulting group McKinsey in a report presented
in Brussels. “Deep emissions
cuts are both technologically
feasible and economically affordable,” the study concluded.
C
itigroup,
once
the
world’s biggest banking company, also wanted
to spend a pack of money
– $50 million – on a new corporate jet. Problem was, the
troubled company had just
been rescued by the U.S. taxpayer to the tune of $45 billion. A wave of protests had
the desired effect. The company canceled the airplane
order. Perhaps the days of arrogance and aloofness really
are over. A good sign.
O
ptimism has been a commodity in short supply in
the Middle East. In a studio in
Jerusalem, however, four Israelis and four Palestinians have
been producing a radio program since 2004, sponsored
by the EU, the Belgian government and various foundations.
The program, which remained
on the air during the recent
fighting in Gaza, is called “All
for Peace.” Sixty percent of its
40,000 listeners are Palestinian, 40 percent Israeli. A reporter from the Frankfurter Allgemeine Zeitung asked whether
the working atmosphere has
suffered. “The people who
work here believe in peace,”
was the response.
What do you think
about this issue?
Share your thoughts
E-mail your comments
to [email protected]
A monthly newspaper from Germany
Vol. 3, No. 2, February 2009
www.asia-pacific-times.com
Section A
In this issue
Politics
Second coming
3
For months, North Korean
leader Kim Jong-il vanished
from sight and analysts believed
he was gravely ill. Then he
returned to the public eye – just
as Barack Obama was sworn in.
A mere coincidence?
Death foretold
Griffecke
2.500,– Euro /
2.750,– Euro (Titel)
94ismm
[B] x 100 mm [H]
Decoupling
a myth
4
Lasantha Wickrematunga, one
of Sri Lanka’s most influential
media figures, knew he was a
marked man. On Jan. 8
he was shot dead.
Fast start
5
Pledging to close Guantanamo,
extending a hand to the Muslim
world, engaging in the Middle
East: President Obama’s foreign
policy has hit the ground running. Yet the constraints holding him back are huge.
AFP/GETTY IMAGES/PHILIPPE LOPEZ
Schütte, 51. Recently DuMont
also made the two heirs publishers. They run the newspapers
together, he says, because the
cohesion is the basis of a familyrun enterprise.
DuMont stopped coming into
the publishing house in Cologne
on a daily basis long ago. He runs
the supervisory board and divides
his time between his other homes
in London, on Mallorca and in the
Caribbean. But insiders say that
no important decisions are made
without his consent. Wherever
his interests are concerned or if
he feels attacked, his liberal ideals
take a back seat, they report.
Then he intervenes vigorously,
they say. The alternative daily taz
calls him the “patriarch with the
iron hand.”
Profit margins may be shrinking but “money isn’t everything
in life,” DuMont emphasizes. A
grandson of the painter Franz
von Lenbach, he cherishes art
and literature. During his student
days studying philosophy, history
and literature in Munich, he once
wanted to become an actor and
worked at a theater. He wrote
novellas, essays and stage plays.
Years ago, he wrote his first novel
under a pseudonym and plans to
finally publish a novel under his
n
own name in March.
wo major international
productions largely
made at Babelsberg Studios just outside Berlin
are having their big premiere at
the Berlin Film Festival – German
director Tom Tykwer (“Perfume,” “Run Lola Run”) opens
the Berlinale with “The International.” This action thriller,
about criminal activities in the
financing of war and terrorism,
has an all-star cast that includes
Clive Owen, Naomi Watts and
Armin Müller-Stahl.
Another star-studded lineup
graces the film adaptation of the
international bestseller, “The
Reader,” by Bernhard Schlink.
British director Stephen Daldry
(“The Hours”) has interpreted
the ambivalent story of love
between a youth and a former
concentration camp guard with
Kate Winslet, David Kross
and Ralph Fiennes in the main
roles.
European cinema is putting
up some strong competitors for
the Golden and Silver Bears.
British director Sally Potter
(“Orlando”) has put together
a promising ensemble of Judi
Dench, Jude Law, Dianne Wiest
and Steve Buscemi in “Rage.”
And veteran Greek director
Theo Angelopoulos got Irene
PICTURE-ALLIANCE/DPA/RAINER JENSEN
zeiger, which
y since 1955.
eath in 1967,
ublisher and
conservative,
o a respected
ce. He also
d Express in
compete with
bloid Bild. He
stake in the
au.
e Berlin Wall,
deutsche Zeiformer East
l newspapers
est circulation
). In 2006, he
furter Rundesanzeiger. In
anded abroad
r of the shares
aper Haaretz.
ont produces
books.
0 employees
of €626 milup’s best-ever
the year was
08, the comolid results.
daily operars ago, handa managing
his son KonMont, 39, and
ian DuMont
1/4
T page corner
€ 6,600
143 mm [w] x 260 mm [d]
DDP/AIRBUS MILITARY
is why I notice with regret that
the greatest urge currently evident
among media managers is the urge
to cut costs,” he said. DuMont
loves newspapers, the opportunity
to make a difference journalistically, and of course the profit and
attention they earn him.
But the profits are becoming less
certain in this business. The newspaper trade is “experiencing not
a crisis but a frightening downswing,” said DuMont. A few days
after the interview, news broke in
mid-January that he would invest
hundreds of millions of euros in
this slumping sector to buy the
Berliner Zeitung.
He had already made a bid for
the paper three years ago but lost.
The paper went to the British
investment group Mecom, which
was acquiring dozens of newspapers throughout Europe. But
then, dragged down by the financial crisis and needing cash fast
to repay debt, Mecom accepted
Famous directors, movie
stars and films dedicated
to the effects of globalization on the individual
– the 59th annual film
festival in Berlin promises once again to be a
feast for cinema fans.
MERCEDES BENZ MUSEUM
winner of the
aper crisis, no
’s one side of
es in his comistic quality.
turns 82. His
M. DuMont
the fourthgroup in the
y circulation
illion. He is
school pubt or even the
in Germany.
n his family,
ompany and
Cologne. The
g newspaper
r von Print.”
ctically has a
ly.
ne of the few
nvest in qualgazine Cicero
The quality of
mproved. That
The 59th Berlinale means glamour and great cinema | By Klaus Grimberg
To his staff’s delight, Alfred Neven DuMont
buys the Berliner Zeitung newspaper
By Thomas Schuler
Photoagentur von Brauchitsch
fred Neven DuMont
itung newspaper
Schuler
21
■ Jury complete
The jury for the Berlin International Film Festival, the Berlinale, has been announced. The
panel to select the winners of
the Golden Bear, Silver Bears
and the Alfred Bauer Award, is
headed by actress Tilda Swinton. Other members include
Spanish writer-director Isabel
Coixet, Swedish best-selling
author Henning Mankell, German director Christoph Schlingensief and California food
guru Alice Waters.
MELINDA SUE GORDON, SMPSP
23
PICTURE-ALLIANCE/KPA
February 2009
Business
Stimulating times
9
Whether economic stimuli
work or not depends on where
the money goes. The German
government’s approach of
focusing on infrastructure is
the right one, Uwe Jean Heuser
writes.
Halfway house
11
Establishing ‘bad banks’ for
toxic credit would amount
to a definitive admission of
real crisis, argues Alexander
Hagelüken. Most importantly,
don’t let the banks off the
hook while imposing crushing
burdens on taxpayers.
Power underfoot
12
Punctuated by volcanoes and
hot springs, Indonesia’s geothermal energy potential nearly
equals its annual power generation from fossil fuels. German
companies are helping develop
the renewable resource.
Life
Happy birthday?
17
Felix Mendelssohn Bartholdy,
one of the giants of Romantic
music, would have turned
200 in February. Axel Brüggemann asks why his legacy is so
neglected in his hometown
of Berlin.
Oligarchs out!
18
Deep-pocketed investors are
fast expanding their presence
in Europe’s football leagues
– except in Germany. There, a
hallowed rule limits the magnates’ influence. Now it, too, has
been forced on the defensive.
Festival time
21
2009 kicked off in Berlin with
two stunning film festivals:
Asian Hot Shots, January’s
showcase of independent Asian
cinema, and the 59th Berlinale
in February. Roll ‘em!
A monthly newspaper from Germany
www.asia-pacific-times.com
Our website features
an archive of articles
one week after publication.
ISSN 1865-472X
EUR
GBP
HKD
INR
IDR
JPY
KRW
3.90
2.70
43.00
220
50,000
630
5.00
LKR
MYR
PHP
SGD
THB
USD
VND
630
18.00
250
8.00
180
5.50
90.00
Asia, especially China, feels the brunt of the global economic crisis | By Christoph Hein
W
en Jiabao was the
first Chinese premier to attend the
Davos World Economic Forum, the annual gettogether of the high and mighty
in the snowy Swiss Alps. Great
hopes were pinned on him: Could
and would China, by now the
workshop of the world, be able
to pull the international economy
out of the present crisis?
Despite Beijing’s stimulus package pledging $586 billion (€455
billion) to crank up the economy,
the facts behind Premier Wen’s
message were sobering. He made
no bones about them, although
he ended his address on an optimistic note: “The harsh winter
will be gone. Spring is around
the corner.”
China’s growth slowed to a
critical 6.8 percent during the
last quarter of 2008, making it
unlikely that the country would
once again attain its longstanding 8 percent minimum rate. Job
losses are mounting; thousands of
factories are closing; and millions
of migrant workers are heading
home from the urban centers hit
by the downturn. And domestic
consumption in China can hardly
be expected to increase as long as
consumers, lacking a social safety
net, tend to save a large part of
their earnings.
Small wonder, then, that business people, lawmakers and media
representatives assembled in the
Davos Congress Hall were in a
rather gloomy mood. In Davos
as in Berlin – Wen’s next stop
on the European tour he called
his “journey of optimism” – the
premier reaffirmed his country’s
interest in closer cooperation.
Germany and China have a special responsibility in overcoming
the global economic and financial
crisis, he announced in a joint
statement with German Chancellor Angela Merkel. The leaders
of the world’s two top exporting
nations pledged to confer more
closely on the fundamentals of
economic, trade, monetary and
financial policy. Wen invited foreign companies to enter bids for
China’s planned infrastructure
projects and said they would be
treated as equals. German executives surely liked what they heard.
China’s current growth forecasts
are furrowing the brows of these
once so confident managers.
No top German manager had
been more bullish on China
than Jürgen Hambrecht, CEO
and chairman of BASF as well
as chairman of the Asia-Pacific
Committee of German Business
(APA), an umbrella organization
of Germany’s leading business
associations. Yet recently he said
that “the real disappointment is
Asia,” bluntly acknowledging
that his earlier enthusiasm had
been misplaced. BASF is the largest German investor in China.
Until last fall, China, and Asia
as a whole, was regarded as a safe
haven in the event of economic
storms in the Old World. The
managers’ creed was that one had
to invest in Europe, America and
Asia to weather a steep decline
in one or the other, or even in
two other, markets. Not much
remains of that belief. Rajat Nag,
head of the Asian Development
Bank, puts it starkly:
“A decoupling of Asia
from the rest of the
world is a myth.”
By now it is obvious:
When China sneezes,
Germans are the first
but not the only ones to
catch cold. The world’s
third-largest economic
power is Germany’s
most important trading partner in Asia.
Conversely, Germany
is China’s most important trading
partner in Europe.
But if exports stall, if the tourists stay away, if unemployment
in China rises to record heights
and share and property prices
fall – then its people don’t have
money in their pockets. That’s
not a propitious time to try to sell
expensive Western goods in Asia.
And if Chinese banks refuse to
grant credit, and markets suffer
meltdowns, it’s not a propitious
time to shoulder long-term investments, such as buying Germanmade machines.
The Western automobile industry has been hit particularly hard.
For market leader Volkswagen,
for example, China is a source of
revenue second only to Germany.
VW had intended to increase its
Chinese sales by 20 percent this
year but now VW president,
Winfried Vahland, talks only of
an increase greater than overall market growth. According
to CSM Worldwide analysts in
Shanghai, though, China’s growth
could be as little as 6 percent. The
Chinese will buy fewer cars. In
December alone, car sales fell by
12 percent year-on-year.
The Chinese state is also saving,
one example is the state-run airlines. While China presses forward in building its own airplanes, directives from the Civil
Aviation Administration of China
have prompted various airlines to
cancel or delay orders for aircraft
they had placed with Airbus or
Boeing. Airlines like Lufthansa
were already disappointed with
revenues from travel to and from
the Beijing Olympics, and things
didn’t improve afterward either.
When fewer bankers and managers fly business class, profit margins suffer. Freight transport is
not filling the gap. Cargo volume
at Lufthansa was 6.7 percent
lower in November than the year
before. According to Fraport AG,
which operates Frankfurt International Airport, total cargo volume
declined there by 25 percent relative to 2007.
Seaports and shipping companies are feeling the pinch too.
In search of a silver lining,
Peters expressed what is on the
minds of many managers: “We
will not decouple ourselves permanently from globalization.
Even in the future, we shall not
start sewing our own shirts in
Germany again.”
But not one of the 2,600 world
leaders, managers and pundits
gathered in the Swiss mountains
this year was unaware of the fact
that this is globalization’s first
big crisis. There is no way to
decouple globalization from the
worldwide downturn and only
one way to overcome the current
predicament: a concerted effort
to salvage the world’s
financial system and
prop up ailing national
economies.
Seaports and shipping companies are
feeling the pinch too.
HHLA, Hamburg’s
commercial port and
logistics company, projected a growth rate of
9 percent for 2008 but
the first nine months
of the year yielded an
increase of only 5 percent. For this
year, CEO Klaus-Dieter Peters
predicts “a clear dip in growth.”
Germany’s flagship industrial
sector, mechanical engineering,
is feeling the slowing of Asian
demand especially acutely. Textile
machinery is particularly hard
hit, with Chinese orders having
declined by 42 percent just in the
first half of 2008.
Some branches of German industry are placing their hopes on fighting the crises by availing themselves
of the economic stimulus packages
governments are providing. The
billions are meant to flow above
all into infrastructure expansion,
thereby possibly helping German
suppliers – all of which have been
active in the Asian markets. “The
question is just when the money
will actually arrive,” one company
manager said.
Even Siemens might profit from
the public funds. Its management
cleverly formulated its growth
goals, saying they should be twice
as high as China’s GDP growth
rate. Last year, at 19 percent,
the company almost reached that
goal. If the analysts are correct,
this year Siemens will only need
to grow by about 12 percent in
China – and would still reach its
stated target.
In search of a silver lining,
Peters expressed what is on the
minds of many managers: “We
will not decouple ourselves permanently from globalization.
Even in the future, we shall not
start sewing our own shirts in
Germany again.”
But not one of the 2,600 world
leaders, managers and pundits
gathered in the Swiss mountains
this year was unaware of the fact
that this is globalization’s first big
crisis. There is no way to decouple
globalization from the worldwide
downturn and only one way to
overcome the current predicament: a concerted effort to salvage
the world’s financial system and
prop up ailing national economies.
Salvation won’t come from
China alone, but the country has
a momentous role to play in the
international rescue operation. In
Europe, Wen assured the world
that his country won’t duck its
n
responsibility.
corner tabs
€ 2,500 /
€ 2,750 (frontpage)
China has a
94 role
mm [w] x 100 mm [d]
momentous
to play in the
international rescue
operation.
HHLA, Hamburg’s commercial
port and logistics company, projected a growth rate of 9 percent
for 2008 but the first nine months
of the year yielded an increase of
only 5 percent. For this year, CEO
Klaus-Dieter Peters predicts “a
clear dip in growth.”
Germany’s flagship industrial
sector, mechanical engineering,
is feeling the slowing of Asian
demand especially acutely. Textile
machinery is particularly hard
hit, with Chinese orders having
declined by 42 percent just in the
first half of 2008.
Some branches of German
industry are placing their hopes
on fighting the crises by availing
themselves of the economic stimulus packages governments are
providing. The billions are meant
to flow above all into infrastructure expansion, thereby possibly
helping German suppliers – all
of which have been active in the
Asian markets. “The question is
just when the money will actually
arrive,” one company manager
said.
Even Siemens might profit from
the public funds. Its management
cleverly formulated its growth
goals, saying they should be twice
as high as China’s GDP growth
rate. Last year, at 19 percent,
the company almost reached that
goal. If the analysts are correct,
this year Siemens will only need
to grow by about 12 percent in
China – and would still reach its
stated target.
Laufzeit:
mindestens
6 Ausgaben ohne
Unterbrechung
Minimum
duration:
continuously
6 issues
7
The Atlantic Times
Verbreitung
The Atlantic Times wird redaktionell in Berlin
erstellt, in den USA gedruckt und erscheint dort in
einer Auflage von 50.000 in US-englischer Sprache.
Sie geht direkt ab Druckerei an Mitglieder des
Repräsentantenhauses der Vereinigten Staaten, den
US-Senat in Washington und wird an die wichtigsten
Entscheider, Multiplikatoren und Führungskräfte
aus Wirtschaft, Politik, Forschung in den USA und
Kanada sowie an zahlreiche Think Tanks verschickt.
Distribution
The Atlantic Times has its editorial offices in Berlin;
with a circulation of 50,000 it is printed and appears
in the U.S. It is directly sent to members of the
Senate and House of Representatives, as well as the
key decision-makers and leaders in business, politics
and science in the U.S. and Canada.
The Atlantic Times ist auf Transatlantik-Flügen der
Lufthansa erhältlich.
Target group
Decision-makers and leaders in politics, business,
science, education, research, culture and the media, as
well as think tanks and organizations promoting the
transatlantic dialogue.
Zielgruppe
Entscheider und Multiplikatoren aus Politik,
Wirtschaft, Wissenschaft, Bildung, Forschung, Kultur
und Medien; Think Tanks und Institutionen, die den
transatlantischen Dialog fördern.
Internetpräsenz
Ihr Firmenlogo ist im Zeitraum Ihrer Anzeigenbuchung in The Atlantic Times auf unserer Website
www.atlantic-times.com platziert und mit Ihrer
Homepage verlinkt.
Auflage 50.000
8
The Atlantic Times is also distributed on Lufthansa‘s
transatlantic flights.
Internet
When you place your ad in The Atlantic Times, your
logo, with a link to your homepage, will appear on our
website for the duration of the current issue as well.
Circulation 50,000
The German Times
Verbreitung
The German Times wird redaktionell in Berlin
erstellt, nahe Frankfurt/M. gedruckt und erscheint
in englischer Sprache in einer Auflage von 60.000.
Sie geht direkt an alle Parlamentsabgeordneten in
den 27 Mitgliedstaaten der EU, in der Schweiz,
in Norwegen und in der Türkei, an alle EuropaAbgeordneten und an die Kommission in Brüssel.
Sie wird an die wichtigsten Entscheider, Multiplikatoren und Führungskräfte aus Wirtschaft, Politik,
Forschung, Wissenschaft und Kultur sowie an
Think Tanks innerhalb Europas verschickt.
Seit 2009 ist The German Times auch in Teilen
­Russlands und auf dem australischen Kontinent
präsent.
Eine Teilauflage der Zeitung wird in europäischen
Großstädten im Zeitschriftenhandel vertrieben.
Desweiteren wird The German Times an Bord
europäischer Fluggesellschaften, in den BusinessLounges und direkt am Gate ausgelegt.
Zielgruppe
Entscheider und Multiplikatoren aus Politik,
Wirtschaft, Wissenschaft, Bildung, Forschung,
Kultur und Medien; Think Tanks und Institutionen,
die den europäischen Dialog fördern.
Internetpräsenz
Ihr Firmenlogo ist im Zeitraum Ihrer Anzeigenbuchung in The German Times auf unserer Website
www.german-times.com platziert und mit Ihrer
Homepage verlinkt.
Distribution
The German Times has its editorial offices in Berlin;
with a circulation of 60,000 it is printed near
Frankfurt/Main and appears in English.
The newspaper is directly sent to all parliament
members in the 27 EU member states, in Switzerland,
Norway and Turkey, as well as to the members of the
European Parliament and the European Commission in
Brussels. It also reaches the key decision-makers and
leaders in business, politics, science and culture.
Since 2009 The German Times is also available
in parts of Russia, as well as in Australia.
A number of the newspapers is distributed to large
newsstands in major European cities. Furthermore,
The German Times is available on board of
European airlines, in the airport business lounges
and in boarding areas.
Target group
Decision-makers and leaders in politics, business,
science, education, research, culture and the media, as
well as think tanks and organizations promoting the
european dialog.
Internet
When you place your ad in The German Times, your
logo, with a link to your homepage, will appear on our
website for the duration of the current issue as well.
Circulation 60,000
Auflage 60.000
9
The Asia Pacific Times
Verbreitung
The Asia Pacific Times wird redaktionell in Berlin erstellt, nahe Frankfurt/M. gedruckt und erscheint in
einer Auflage von 30.000 in englischer Sprache. Sie
geht direkt an Regierungsmitglieder und Parlamentsabgeordnete in Hongkong, Indien, Indonesien, Japan,
Malaysia, Philippinen, Singapur, Sri Lanka, Südkorea,
Thailand und Vietnam. Sie wird an die wichtigsten
Entscheider, Multiplikatoren und Führungskräfte aus
Wirtschaft, Wissenschaft und Kultur sowie an Think Tanks
in den jeweiligen Ländern verschickt. Eine Teilauflage der
Publikation wird an internationalen Kiosken zum Verkauf
angeboten. Desweiteren wird The Asia Pacific Times an
Bord verschiedener Fluggesellschaften auf Flügen von
und in den asiatischen Raum sowie in den
Business-Lounges und direkt am Gate ausgelegt.
Zielgruppe
Entscheider und Multiplikatoren aus Politik,
Wirtschaft, Wissenschaft, Bildung, Forschung,
Kultur und Medien; Think Tanks und Institutionen,
die den Dialog zwischen Deutschland und der
Region Asien-Pazifik fördern.
Internetpräsenz
Ihr Firmenlogo ist im Zeitraum Ihrer Anzeigenbuchung in The Asia Pacific Times auf unserer
Website www.asia-pacific-times.com platziert
und mit Ihrer Homepage verlinkt.
Auflage 30.000
10
Distribution
The Asia Pacific Times has its editorial offices in Berlin;
with a circulation of 30,000 it is printed near Frankfurt/Main and appears in English. It is directly sent to
governmental and parliament members in Hong Kong,
India, Indonesia, Japan, Malaysia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand and Vietnam,
as well as the key decision-makers and leaders in business, science and culture in each of the countries.
A number of the newspapers is distributed to large
newsstands in major cities of the target countries.
Furthermore, The Asia Pacific Times is available on
board of various airlines from and within Asia,
in the airport business lounges and boarding areas.
Target group
Decision-makers and leaders in politics, business,
science, education, research, culture and the media, as
well as think tanks and organizations promoting the
dialog between Germany and the Asia-Pacific region.
Internet
When you place your ad in The Asia Pacific Times, your
logo, with a link to your homepage, will appear on our
website for the duration of the current issue as well.
Circulation 30,000
October
3
2014
Termine Schedule
Ausgabe
issue
Erscheinungswoche
week of publication
Anzeigenschluss
closing date
Druckunterlagenschluss
copy deadline
Feb/Mar 2014
7
2014-01-29
2014-02-03
Apr/May 2014
15
2014-03-26
2014-03-31
Jun 2014
23
2014-05-21
2014-05-26
Jul/Aug 2014
29
2014-07-02
2014-07-07
Sep/Oct 2014
40
2014-09-17
2014-09-22
Nov/Dec 2014
48
2014-11-12
2014-11-17
Änderungen vorbehalten
subject to change
11
Technical Data
Technische Daten
Digitale Vorlagenübermittlung
• Fügen Sie bitte immer ein Info-Dokument
mit Ansprechpartner und Telefonnummer bei
• Legen Sie Ihrem Auftrag bitte einen
Kontrollausdruck bei oder faxen diesen an
+49-30-21 50 54 47
• E-Mail: [email protected]
• FTP-Server: Zugangsdaten auf Anfrage
Transmission options for digital ad delivery
• Please attach a document including name and
telephone of person responsible
• Please include a print-out for comparison
with your order or fax it separately to +49-30-21 50 54 47
• e-mail: [email protected]
• FTP-Server: access data on request
Bei Rückfragen
Manuel Schwartz
Mike Zastrow
Further inquiry, contact
Manuel Schwartz
phone:
Mike Zastrow
phone:
fax:
e-mail:
Telefon: +49-30-21 50 55 18
Telefon: +49-30-21 50 55 17
Fax:
+49-30-21 50 54 47
E-Mail: [email protected]
+49-30-21 50 55 18
+49-30-21 50 55 17
+49-30-21 50 54 47
[email protected]
Druckverfahren
Rollenoffset Zeitungsdruck
Rasterweite: 100 lpi (40er Raster)
Bildauflösung: Farb- und Graustufenbilder 200 dpi
Strichgrafiken: 1200 dpi
Tonwertumfang: erster druckbarer Ton ca. 3%
Farbdeckung: nicht über 240%
Printing method
Web offset printing newsprint
Line screen: 100 lpi
Resolution: Color- and grayscale images 200 dpi
Line art: 1200 dpi
Tonal range within a document: not below 3%
Color coverage: not above 240%
Wir bevorzugen PDF/X-3-Dateien als Übernahmeformat
Ihrer Anzeigen. Für weitere Informationen stehen wir Ihnen
jederzeit gerne zur Verfügung.
We prefer to receive your ads as PDF/X-3 files.
For further information please do not hesitate
to contact us anytime.
Proofs
The Atlantic Times: Bitte senden Sie die Proofs bis zum
angegebenen Druckunterlagenschluss an
Proofs
The Atlantic Times: Please send the proofs by the stated
deadline to
GANNETT Offset
attn. Ms Cindy Thomas
6883 Commercial Dr.
Springfield, VA. 22159-0001
GANNETT Offset
attn. Ms Cindy Thomas
6883 Commercial Dr.
Springfield, VA. 22159-0001
The German Times, The Asia Pacific Times:
Bitte senden Sie die Proofs bis zum angegebenen
Druckunterlagenschluss an
The German Times, The Asia Pacific Times:
Please send the proofs by the stated deadline to
Dogan Media International GmbH
z.Hd. Herrn Yasin Catmakas
An der Brücke 20-22
64546 Mörfelden-Walldorf
Dogan Media International GmbH
z.Hd. Herrn Yasin Catmakas
An der Brücke 20-22
64546 Mörfelden-Walldorf
Nicht rechtzeitig eingegangene Proofs können beim
Andruck nicht berücksichtigt werden.
Gewährleistungshinweis
Druck- und Papierqualität fallen in den USA
unterschiedlich zu Europa aus. Geringfügige
Abweichungen im Passer und Farbton berechtigen nicht
zu Ersatz- bzw. Minderungsansprüchen.
Times Media GmbH
HRB Berlin-Charlottenburg 51347
Geschäftsführer: Detlef W. Prinz
© Times Media GmbH
Dezember 2013
Proofs received after the deadline
cannot be incorporated in the press proof.
Warranty claim
The print and paper quality may vary
between the U.S. and Europe.
Minor deviations in gauge-pins and color tone
do not entitle a claim for compensation or reduction.
Tempelhofer Ufer 23-24
10963 Berlin
Telefon +49-30-21 50 54 00
Telefax +49-30-21 50 54 03
[email protected]
www.times-media.de
Berliner Sparkasse
BLZ 100 500 00
Konto 9900 55 400
IBAN-Nr.: DE 10 100 500 00 099 00 55 400
BIC: BELADEBEXXX
Ust-IdNr.: DE 16 554 89 18