Advertising on Onet.pl Ad products specification

Transcription

Advertising on Onet.pl
Ad products specification
Last modified: May 14, 2015
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General rules ........................................................................................... 5
3rd party adservers requirements ............................................................ 7
Technical requirements according to creative technology/file format ..... 8
SWF (Adobe Flash) ............................................................................................. 8
Elements of SWF creative inducing unnecessary increase of CPU load ......................11
HTML ...............................................................................................................12
DHTML/JavaScript .............................................................................................12
Requirements for Rich Media advertisements ....................................... 13
Formats of standard ad products........................................................... 13
Over-the-page ads ................................................................................ 15
Toplayer ...........................................................................................................15
Fullpage toplayer ...............................................................................................15
Brandmark .......................................................................................................16
XHTML .............................................................................................................17
Video Back Layer ...............................................................................................17
Floor Ad ...........................................................................................................18
Expand corner ...................................................................................................18
Scroller ............................................................................................................19
Double billboard FX............................................................................................19
Home page special advertising formats ................................................. 19
Day Sponsorship ...............................................................................................19
Gigapanel 1 ......................................................................................................24
Gigapanel 2 ......................................................................................................25
Ad Magazine .....................................................................................................27
Panel ...............................................................................................................29
Right column panel .........................................................................................29
Left column panel ...........................................................................................32
Homepage halfpage ...........................................................................................35
Weather Widget branding ...................................................................................37
Advertising link .................................................................................................38
Text entry in the search box ...............................................................................38
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Sponsored link ..................................................................................................38
Rich Media advertisments ..................................................................... 40
Portrait ............................................................................................................40
Slider ...............................................................................................................42
Minisite ............................................................................................................44
Video Advertisements ........................................................................... 45
VideoAd ...........................................................................................................45
Pre Roll/Mid Roll (In-stream video ads) ................................................................47
Interactive Pre Roll/Mid Roll (Interactive in-stream video ads) ................................48
Video Player branding - portal .............................................................................49
Video Player branding - VOD, Bajki ......................................................................49
Companion Ad - portal .......................................................................................50
Companion Ad - VOD .........................................................................................50
Flat Fee Advertisements ........................................................................ 50
Sponsorship ......................................................................................................50
Sponsorship box ................................................................................................62
Advertorial .......................................................................................................63
Mailbox sponsorship...........................................................................................63
Login-page sponsorship...................................................................................63
Additional login-page sponsorship options .........................................................63
Logout-page sponsorship.................................................................................64
Additional logout-page sponsorship options .......................................................64
UI sponsorhip ................................................................................................64
Other types of advertisements .............................................................. 64
Screening on the Onet homepage ........................................................................64
Screening on other webpages of Onet and RASP ...................................................66
Wallpaper .........................................................................................................71
Responsive wideboard ........................................................................................72
Gigaboard ........................................................................................................72
Mailing .............................................................................................................73
Intext ..............................................................................................................75
Local advertising ................................................................................... 76
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Regional box .....................................................................................................76
Regional Visit Card ............................................................................................77
Home page panel ..............................................................................................77
Advertisment link ..............................................................................................77
Weather module branding ..................................................................................77
Service partner .................................................................................................77
Terms and conditions Extract ................................................................ 78
5. Ergonomic principles applicable to advertisements .............................................78
6. Advertising policy ..........................................................................................78
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General rules
All advertisements assigned to be placed on Onet.pl must be prepared according to
the ergonomic guidelines and technical specification for advertisements to be
published in reklama.onet.pl. Onet.pl may check the advertisements for technical
compliance with the specifications and reserves the right to remove or stop any
advertisement which is not prepared according to the rules.
Display of the advertisement by Onet.pl does not automatically mean that Onet.pl
accepts that such advertisement is provided in accordance with the specifications.
Onet.pl decides about the functionality of its websites, and while designing takes into
account user experience. Thus, Onet.pl reserves the right to reject or stop
broadcasting any advertisement, if it is considered annoying or harmful to portal
users.
Rules for creating advertisements
The following rules apply for all ad formats in Onet.pl. Additionally, detailed
specifications listed hereinafter are applicable for each individual ad format.
1. Naming files
a. copies should be named in following schema:
advertiser/campaign name_banner-type_size.extension
e.g. : nokia3310_sky_160x600.swf
lub banner_size.extension e.g. : billboard_750x100.gif.
b. file names cannot contain spaces or national specific characters.
2. Deadlines for files delivery
a. all materials must be delivered at least 3 days before the start of campaign.
Rich media and 3rd party adservers ads - at least 5 days before the start of
campaign.
b. flash, html and rich media formats should be delivered also with substitute
creative in one of the following graphic formats: jpg, gif, animated gif, in
order to display them in browsers which do not support advanced file
formats mentioned above.
c. zip is the one and only compressed file format which is acceptable in Onet.
3. Users data privacy
a. interaction tracing scripts are forbidden.
b. ad cannot change or read cookie files.
c. during campaign advertiser can collect data concerning users, but at any
time there must be Onet acceptation. Advertiser must also inform Onet:
 what kind of data will be collected,
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


what is the purpose of collecting data,
how long data will be stored,
if and what kind of other companies will have access to data and in
which range will they entitled to use data.
d. on grounds of foregoing information, Onet consents to collecting and usage
of users data. Advertiser ensures that any of data collected during
campaign on Onet websites will not serve any other purpose, that declared.
e. without Onet agreement data collected by advertiser cannot be used to
retargetting campaign or identification users in any other way in other
advertiser’s campaigns.
4. Advertisement cannot cause errors and warnings.
5. During display, the advertisements cannot disrupt the operation of the
webpage.
6. Audio in advertisements
a. audio can be initiated only by user click. In Exception of Pre Roll/Mid Roll
ads.
b. in some cases sound can be initiated by mouseover. Every creative with
audio initialized after mousover should contain visible information of audio
being played e.g. “roll over to turn on sound”.
 audio in videoad can by initiated by click or roll over the mouse,
 in case of expandable advertisements audio can be initiated at the
same moment as the advertisement expands (by click or roll over
the mouse). Audio should turn off when the advertisement returns
to its initial size.
c. every advertisement with audio should contain well-defined buttons to turn
on and turn off the sound.
d. audio files should be stored on Onet.pl servers. The advertiser is entirely
responsible for technical preparation of the creative, audio file and their
proper functioning.
7. Expanding advertisements
a. all advertisements should contain information considering expand e.g.:
“click to expand”, “show ad”, “expand” etc.
b. advertisements can be expanded to standard expand sizes only on click or
mousover (see chart on page 3),
c. advertisements can be expanded to non-standard sizes only on click,
d. advertisements can return to initial size on click or mouse-off. Ads should
contain “CLOSE X” button in the top right corner, min. “X” size: 14x14px,
minimal “CLOSE” font height: 12px.
8. Close button
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a. scroll and over-the-page advertisements or any other ads which are
considered intrusive in top right corner should be „CLOSE” button (minimal
font size 12px) and „X” button (of minimal size 14x14px). Whole button
surface should be clickable and should have non-transparent background.
b. in case of non-regular composition - close button should be situated in the
maximum 20px distance (right or up) from the top and right edge of main
element of composition.
c. button should be static, have similar contrast as the main element and keep
the same size and colours during whole impression time.
d. clicking on close button causes closing the ad (over-the-page ads) or
sending the ad back to the original slot (scroll ads).
9. Advertisements which do not meet this requirements will be considered by
Onet individually.
3rd party adservers requirements
Advertisement can be published on Onet.pl directly from Onet.pl adserving systems or
from 3rd party ad server systems via Onet.pl system. Tags delivered from 3rd party
vendors have to meet following requirements:
1. The campaign can be delivered from 3rd party adservers, after providing 3rd
party delivery tags in accordance with the requirements of the Onet advertising
specification, no later than 5 working days prior to the scheduled start date of
the campaign.
2. 3rd party tags should be prepared for asynchronous ads delivery, they should
meet the following requirements, among which the Friendly iFrame solution is
highly recommended, not only for rich media ads, but also for regular types of
ads:
a. 3rd party tags for regular inpage creative can be delivered as IFRAME.
b. 3rd party tags for regular inpage creative can be delivered as well as
JavaScript code. Nevertheless, they will be placed inside IFRAME by Onet
developers anyway. This applies especially to JS creative which uses
„document.write” command, while “document.write” is incompatible with
asynchronous ads delivery.
c. in case of Rich Media 3rd party advertisement (expandable, scrollable, overthe-page e.t.c.), the creative code should be prepared with consideration of
IAB
Best
Practices
recommendations:
http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf, which
may also applies for regular inpage creative
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In particular:
Code should detect that it is running inside „friendly iframe”. In such case
variable inFIF is set as true (inFIF=true;). Placing base code in parent
container and hiding frame is a standard implementation.
Here is an example of such operation:
(function() {
var ad_container;
if(inFIF){
ad_container =
window.parent.document.createElement("DIV");
ad_container.style.cssText =
"position:relative;width:700px;height:200px;";
window.frameElement.style.display = "none";
window.frameElement.parentNode.insertBefore(ad_containe
r, window.frameElement);
}else{
}
// Creative code should be placed in „ad_container”.
3. When it is not possible to prepare delivery tags in accordance with above
requirements and in case of non standard advertisement i.e. analyzing or
interacting with webpage elements, on with it is displaying (XHTML type ads)
emission will be held entirely by Onet.pl servers using its own scripts.
Technical
requirements
technology/file format
according
to
creative
SWF (Adobe Flash)
1. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or
earlier are accepted.
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2. We recommend providing gif, jpg or png substitutes for flash files.
3. If the background colour of a banner is not transparent, the background should
be included in form of a single-colour rectangle in the bottom layer.
4. If the graphic does not fills whole available space of the ad (e.g. billboard with
round corners), it is recommended to place on the lowest layer the
background, which same dimension as the original ad format (e.g. in case of
billboard with round corners it should be rectangle 750x100px).
5. Clickthrough URLs (destination site URL, where a user is redirected on clicking)
are required together with swf files.
6. Destination URL (clickthrough URL) cannot be entered directly into swf file. It
should be provided separately. Otherwise, clicks will not be counted.
7. If animation is not looped than stop() action should be added in the last
frame.
8. The maximum flash animation frequency is 25 fps (frames per second).
Recommended frequency is 18 fps.
9. CPU load:
a. any advertisement cannot slow the system performance to the extent that
it impedes the functioning of other applications. The CPU load is determined
on a standard 2.0 GHz processor with Flash Player v. 8.0 installed.
b. the maximum CPU load of ads constantly displayed on the webpage
(banners, skyscrapers, rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor specified in point 9.
c. the maximum CPU load of ads constantly displayed on the webpage
(banners, skyscrapers, rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor specified in point 9
above.
d. a temporary increase of CPU load of standard processor specified in point 9
above is acceptable up to 60% for ads constantly displayed on the webpage
and up to 80% for the closable ads, only if it lasts maximum 2 seconds and
appears only once in animation loop and full animation loop cannot exceed
10 seconds.
10.It is recommended that flash copies are provided with source files (fla) and
appropriate fonts. It helps in testing ads and fixing bugs, if necessary.
11.The swf file cannot be protected from debugging.
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12.Advertisement must contain a layer with the button with defined action:
on (release)
{
getURL(_root.click, "_blank");
}
13.In case of emission of an advertisement which consists of several independent
clickable areas, or which consists of several separate swf copies, the creative
should contain layers with buttons, on which separate actions are defined for
respective clicks, i.e.:
on (release)
{
getURL(_root.click, "_blank");
}
on (release)
{
getURL(_root.click2, "_blank”);
}
on (release)
{
getURL(_root.click3, "_blank");"
14.In case of expand ads the creative made in flash should be delivered in one
file.
a. expand of the ad (DHTML layer) is defined as following action:
getURL(_root.adrozwin, ‘’):
on (rollOver)
{
getURL(_root.adrozwin, "");
}
b. fold back of the ad must be defined as following action:
getURL(_root.adzwin, ‘’):
on (rollOut)
{
getURL(_root.adzwin, "");
}
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15.In case of personalized ads the creative should contains action "login"
for AS2: var login:String;
for AS3: var login:String = root.loaderInfo.parameters.login ?
root.loaderInfo.parameters.login : "Witaj!"
so that the "Witaj" inscription could be displayed (in case of lack of login).
16.In case of ActionScript 3.0 click variable should be written as following:
import flash.events.MouseEvent;
import flash.net.URLRequest;
import flash.net.navigateToURL;
odpalBtn.addEventListener(MouseEvent.CLICK, function()
{
if (root.loaderInfo.parameters.click) {
navigateToURL(new
URLRequest(root.loaderInfo.parameters.click),"_blank");
}
});
Elements of SWF creative inducing unnecessary increase of CPU
load
1. Many actions onClipEvent(enterFrame) running at the same time: actions
onEnterFrame or onClipEvent(enterFrame) are run periodically on every
frame of the movie. If flash is of 25 frames per second (fps), the script is being
run 25 times per second. In most cases such frequency is not needed and
onEnterFrame is used unnecessarily. Much better effects may be achieved by
using setInterval, function, than by the frequency of running the script may
be set at for example 2 times per second. It is a common fault to let the script
run, even if its function is already performed. It induces unnecessary CPU load.
2. Animation of complicated vector shapes: vector shapes containing a great
number of vertexes – over 100. Usually, such vector objects should be
exported to a bitmap and reimported. Higher efficiency is guaranteed.
3. Animation of objects of many gradients: It results from the point 2. The object
with gradient filler is complicated if it has more than 30 vertexes.
4. Simultaneous animation of many objects: in practice, simultaneous animation
of 6-7 objects may result in a noticeable decrease of efficiency.
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5. Excessive using of Alpha effect: it concerns the multiple overlapping of partially
transparent elements. The player must render every element in sequence in
every frame and calculate the average transparency even if the elements are
static. Similarly as in the point 2 good results may be achieved by converting
the object into a bitmap.
HTML
1. HTML code cannot exceed 3 kB.
2. Advertisement should contain maximum two graphic files (images).
3. HTML forms should use „GET” method.
4. Due to its diversity HTML source codes are subject to prior revision and
approval by Onet.pl.
5. HTML source code cannot contain:
<html><head></head><body></body></html>.
DHTML/JavaScript
1. Scripts altering browser window size and position are forbidden.
2. Interaction tracing scripts are forbidden.
3. JavaScript code should not exceed 3 kB.
4. Advertisement should contain maximum 2 graphic files (images).
5. Forms must use „GET” metchod.
6. Because of code diversity, all JavaScript codes are subject to prior revision and
approval by Onet.pl.
7. Source code cannot directly handle global events. e.g. window.onload. Insted
they can use onet(„onPageLoad”, „kod do wykonania”).
8. Source
tags.
code
cannot
contain
<html><head></head><body></body></html>
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Image
Acceptable file formats: gif, jpg or png
Requirements for Rich Media advertisements
1. Rich Media ads, which weight exceed standard limits can be displayed only if
using polite download. It should contains initial ad, which meets standard
formats requirements and appears onload. Additional elements can be
download after displaying initial ad.
2. Maximum weight of files, that can be downloaded without user’s action: 300k.
3. If the weight of files exceed 300kB, user’s action is necessary to start
downloading (click or mouseover). Information “click to open”, “show ad” etc.
is required.
4. CPU load:
a. the maximum CPU load of rich media ads cannot exceed 40% on a standard
processor. A temporary increase of CPU load of standard processor is
acceptable up to 80%, only if it lasts maximum 2 seconds and appears only
once in animation loop and full animation loop cannot exceed 10 seconds.
b. The CPU load is determined on a standard 2.0 GHz processor with Flash
Player v. 8.0 installed.
Formats of standard ad products
product
billboard
double billboard
triple billboard
wideboard
double wideboard
navibox****
weight/
expand
weight
40
40
60
60
60
40
kB
kB
kB
kB
kB
kB
dimensions
Inpage ads
750x100
750x200
750x300
950x200
950x300
300x250
expand dimension
(click or
mouseover)
format
(expand ads
– SWF only)
750x200
750x300
750x600
950x300
nonstandard*
600x250
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
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halfpage
skyscraper
rectangle
wallpaper
gigaboard*****
Over-the-page ads
toplayer
brandmark
fullpage toplayer
xhtml
double billboard FX
scroller
Flat Fee
sponsorship box
sponsorship box
sponsorship box
single homepage
panel (right)
double homepage
panel (right)
triple homepage panel
(right)
quadruple homepage
panel (right)
single homepage
panel (left)
double homepage
panel (left)
triple homepage panel
(left)
quadruple homepage
panel (left)
gigapanel 1
gigapanel 2
60 kB
40 kB
40 kB
10 kB
100 kB
300x600
160x600
300x250
1260x600
600x600
320x600
-
gif,png,jpg,swf
60 kB
60 kB
60 kB
300 kB
60 kB
10 kB
up to 100%
300x300
100%
up to 100%
750x200
height. 30
nonstandard**
-
swf
swf
swf
swf
swf
swf
10/30 kB
10/30 kB
10/30 kB
300x250
250x250
160x250
gif,png,jpg,swf
770x440***
gif,png,jpg,swf
770x440***
gif,png,jpg,swf
hompage halfpage
60 kB
300x60
125x125
160x100
min. 288x88
max. 500x152
min. 288x176
max. 500x304
min. 288x264
max. 500x456
min. 288x352
max. 500x608
min. 678x77
max. 1315x150
min. 678x154
max. 1315x300
min. 678x232
max. 1315x450
min. 678x310
max. 1315x600
1260x600
min. 1260x300
max. 1260x600
370x740
40 kB
60 kB
70 kB
80 kB
60 kB
80 kB
90 kB
100 kB
100 kB
100 kB
770x440***
770x440***
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
gif,png,jpg,swf
-
gif,png,jpg,swf
gif,png,jpg,swf
-
gif,png,jpg,swf
-
gif,png,jpg,swf
gif,png,jpg,swf
* Double wideboard expands after click to any size limited by browser window size.
** Double billboard accompanied by over-the-page creation of any size (limited by browser window size)
*** Panels on right column may be expandable to minisite
**** Navibox displayed on home page will be equipped with „CLOSE X” button on the top right corner.
***** Gigaboard is displayed only in packages: Onet Impact Max, Onet Impact, Onet Impact Max Bis and
only at first impression.
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Over-the-page ads
Toplayer
1. Dimension: 100% of the browser window, weight up to 60 kB.
2. Impression time – 15 sec, In exception of rich media ads. Time limit ceases if
user interacts with ad.
3. If the advertisement contains transparent background “Loop” should be
unchecked in “Publish Settings: Playback” options and „Transparent
Windowless” chosen in “HTML: Window Mode” tab when exporting the
advertisement to .swf file.
4. Closing ad is provided by action:
getURL(_root.adzamknij, "").
on (release
)
{
getURL(_root.adzamknij, "");
}
5. In top right corner should be „CLOSE” button (minimal font size 12px) and „X”
button (of minimal size 14x14px).
Fullpage toplayer
1. Dimension – 100% screen area, weight 60 kB.
2. Impression time – 15 sec, in exception of rich media ads. Time limit ceases if
3. The advertisement will
completed.
be displayed only when precashing process is
4. The creative should not contain bitmaps because of scaling problems.
5. The creative in first animation frame must contain loader:
(loader):
{
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} while (GetBytesLoaded < GetBytesTotal)
tellTarget("_root")
{
getURL(otworz, "");
play();
} // end of tellTarget
6. Closing ad is provided by defining the action:
getURL(_root.adzamknij, ""):
on (release)
{
}
7. In top right corner should be „CLOSE” sign (minimal font size 12px) and „X”
button (of minimal size 14x14px.
Brandmark
1. Dimension 300x300px, weight up to 60 kB.
2. Brandmark must include a non-clickable area with clearly labelled buttons:
“CLOSE X”, minimize and maximize.
3. Closing ad is provided by action:
getURL(_root.adzamknij, ""):
on (release)
{
}
4. Brandmark must have an additional button responsible for minimizing and
maximizing the ad; thus two other actions are necessary:
maximizing:
on (release)
{
getURL(_root.adrozwin, "");
}
minimizing:
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getURL:
on (release)
{
getURL(_root.adzwin, "");
}
5. If the brandmark have transparent background ‘Loop’ should be unchecked in
‘Publish Settings: Playback’ options and ‘Transparent Windowless’ chosen in
‘HTML: Window Mode’ tab when exporting the brandmark to .swf file.
XHTML
1. Dimension up to 100% of browser window, weight up to 300 kB (creative is
rendered by Onet in accordance with scenario and materials provided by
advertiser).
2. Creative should be prepared in AS2. AS3 is acceptable after Onet agreement.
3. Materials which must be delivered:
a. script (Word, Power Point),
b. complete visualisation of animation which is compatible with the script, file
format: swf (Flash),
c. sources with elements of creation, file format: fla (Flash),
d. fonts,
e. code and url.
4. If advert covers webpages content maximal emission time is up to 15s, in
exception of rich media ads. Time limit ceases if user interacts with ad. After
over-the-page emission ad displays as one of banner formats (billboard, double
billboard, wideboard, doublewideboard).
Video Back Layer
1. Video Back Layer consist of billboard (750x100px, do 40 kB), doublebillboard
(750x200px, do 40 kB), wideboard (950x200px, 60kB) or doublewideboard
(950x300px) (initial ad) and non-invasive video movie which displays as
webpage’s background in the entire browser window.
2. The materials needed for implementation:
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a. initial ad should be prepared according to specification for billboard or
doublebillboard.
b. there should be also video movie (in good quality) delivered. File format:
mpeg, avi, wmv, mov, gt
3. Materials should meet following requirements:
a. size: 1280x720px,
b. container: mp4 – video codec: h264,
c. audio codec: aac, 128 kbps, stereo,
d. normal sound level : -18 dBfs, maxi lal level: -10 dBfs,
e. maximal bitrate: ~10mbps,
f. minimal frames per second: 20.
g. video ratio (width/height) : 16 do 9.
Floor Ad
1. Floor Ad is displayed over webpage content aligned to bottom of the browser
window.
2. Size:
a. height 300px,
b. width: 100% of browser window width (active ad content width: max
950px).
3. Weight up to 60b kB
4. Impression time – 15 sec, in exception of rich media ads. Time limit ceases if
Expand corner
1. Over-the-page ad positioned in the right or left corner of browser. Expands
after mousover.
2. Size: base creative 150x150px, expand creative 770x500px,
3. Weight: 40kB,
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4. Clickable areas of creative cannot be transparent.
6. The materials needed for implementation:
a. whole creative general visualization in: jpg, png or tiff.
b. swf creative in accordance with specification.
c. Code and url.
Scroller
1. Over-the-page advertisement stripe aligned to bottom of the browser window.
2. Size:
a. height: 30 kB.
b. width: 100% of browser window width.
c. Weight: 10 kB.
Double billboard FX
1. Size: 750x200px (base creative), additional graphical components extending
base creative (toplayer).
2. Weight: 60 kB.
3. Advertisement should be prepared in accordance with doublebillboard and
toplayer specification.
4. FX function may be combined with other banner formats e.g.: navibox,
halfpage etc. in such case creative should be prepared similarly to
corresponding banner form e.g. navibox, toplayer.
Home page special advertising formats
Day Sponsorship
1. Advertisement is not scalable. It is always 60 px heigh, regardless of the
resolution of the screen.
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2. Creative area is constant and takes up 980x60 px. It is aligned to left edge of
the Homepage, according to the undermentioned schema.
3. The creative must be prominently marked as “SPONSOR DNIA”. It is made by a
Sponsor in the graphic file, always in the top left corner of the creative area
described in point 2 above. Minimum font size is 9 px.
4. The other part of the advertisement, on the left and right side of the creative
area, is completed with the additional graphics or one-color background, with
no branding.
5. The sponsorship may be expandable. The expanding action pushes down the
Hompage content.
Base unit
1. Creative must include maximum one copy, one logotype or alternatively one
packshot and must not be overloaded with graphics. The packshot image must
be accepted by Onet.
2. Creative must not include website address nor telephone/address data,
however it is possible on the expanded unit.
3. The copy may not be smaller than 10 px and larger than 40 px (height).
4. The ad cannot mislead the user, i.e. they may not mimic or resemble system
dialogue boxex, error messages, simulate interactivity (i.e. drop down menus,
search boxes, etc.) without that functionality actually existing.
Expanded unit
1. Sponsorship may be expandable upon click on prominent button “ROZWIŃ” or
any other unambiguous one.
2. Sponsorship is a pushdown creative, which means that it pushes down the
content of the Homepage.
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3. Expanded sponsorship must have a prominent close button “ZWIŃ” or other of
the same meaning (f.ex. ZAMKNIJ X”), which actually closes / collapses the
unit.
4. The buttons “ROZWIŃ” and “ZWIŃ” are delivered by a Client in two separate
image files. The buttons are placed on the creative by Onet.
5. Both “ROZWIŃ” and “ZWIŃ” buttons must be placed at the top right of the
creative. On devices with smaller resolutions the right part of the
advertisement coincides with the branded creative area, within this area of 150
px width any Sponsor’s graphics must not appear
6. Expanded unit is not scalable. The creative area where the branding and other
graphics appear takes up 980x300 px excluding the area for the buttons
described in point 5 above, according to the schema:
7. The other part of the advertisement, on the left and right side of the creative
area, is completed with the additional graphics or one-color background, with
no branding.
8. After expanding the advertisement may incorporate static image, flash
animation, video or gallery. There are no limitations on the size of Client’s
logotype nor copies.
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Sponsorship including video
1. Video is allowed only after expanding the base unit.
2.
Video player appears only after expanding the ad.
3. Video may be played automatically after expanding the base unit. There are no
limitations on the time nor size of the video.
Deliverables
1. Base ad (unexpanding): graphical file of 1920x60 px. The creative area where
branding and other graphical elements may appear takes up 980x60 px. The
Creative area is aligned to left edge of the Homepage. For the creative of 1920
px width the creative area is placed 330 px left from the left side of the
advertisement, according to the below mentioned schema. The other part of
the ad, on the left and right side of the creative area, is completed with the
additional graphics or one-color background, with no branding.
2. Expandable ad: base unit and expanded unit in two graphical files. The base
unit must be prepared according to the point 1 above. The expanded unit of
1920x300 px with the creative area of 980x300 px, set analogical as in base
unit.
3. Buttons “ROZWIŃ’ and “ZWIŃ” in two separate image files (JPG, PNG).
Dimensions: 120x35 px.
4. File type: JPG, PNG (base unit), JPG, PNG, SWF (expanded unit).
5. Base unit file size: up to 60 kB total.
6. Expanded file size: up to 200 kB total.
7. Source files (PSD or FLA) and fonts.
8. Sponsorship including video:
a. Video file (AVI, MPEG, MOV, MP4) is required.
b. Onet compresses the video to SWF file.
10.Tracking codes.
11.Redirection URL.
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12.All creative assets must be supplied by Client no later than 5 business days
prior to campaign launch.
Day sponsorship – base unit
Day sponsorship – expanded unit
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Gigapanel 1
1. The ad is scalable, which means it automatically resizes itself while keeping its
overall aspect ratio, regardless of the resolution of the screen.
2. The size of the ad for the default page width and for the resolution of the
screen of 1366 px: 1260x600 px.
3. Gigapanel 1 is prominently marked as REKLAMA. Above the ad a button
„PRZEWIŃ” (SCROLL DOWN) is added, so that the webpage may be scrolled
down by a user to the content below the ad.
Deliverables
1. Dimensions: 1260x600 px.
2. File type: SWF, JPG, PNG, GIF.
3. File size: 100 kB
4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024
px – please check the readability of the creative after resizing the window down
to this resolution.
5. Source file (FLA or PSD).
6. Gigapanel is scalable so SWF files should be exported without setting the
parameter scale=”no Scale”.
7. Backup image (JPG or GIF) for the SWF creative.
8. Tracking code.
9. Redirect URL.
10.Creative must be submitted no later than 3 business days prior to campaign
launch.
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Gigapanel 2
2. Gigapanel is offered in three sizes. For the default page width and for the
resolution of the screen of 1366 px the sizes come out as follows:
 1260x600 px
 1260x440 px
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 1260x300 px
3. Gigapanel 2 is prominently marked as REKLAMA. Above the ad a button
„PRZEWIŃ” (SCROLL DOWN) is added, so that the webpage may be scrolled
down by a user to the content below the ad.
Deliverables
1. Files sizes and dimensions:

1260x600 px – up to 100 kB

1260x440 px – up to 90 kB

1260x300 px – up to 80 kB
2. File types: SWF, JPG, PNG, GIF.
3. Minimal displayed dimensions for the resolution of 1024 are respectively:

980x466 px

980x342 px

980x233
px
Please check the readability of the creative after resizing the window
down to this resolution.
5. Gigapanel is scalable so SWF files should be exported without setting the
7. Tracking code.
8. Redirect URL.
9. Creative must be submitted no later than 3 business days prior to campaign
launch
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Ad Magazine
Tab (Ad magazine title)
1. Static image.
2. Any colour.
Ad Magazine
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1. Ad Magazine may incorporate:
a.
b.
c.
d.
Static image (JPG, PNG)
Flash animation (SWF)
Audio (user initiated on click)
Video (MPEG, MOV, AVI, MP4) – in the player delivered by Onet.
Auto-playing video and audio are allowed only if the Ad Magazine is
displayed upon click on tab.
When auto-expanded Ad Magazine is displayed, the video may be autoplayed, but sound must be muted (audio may be initiated only by user).
e. Photo gallery.
2. Ad Magazine is displayed in an iFrame, so it cannot incorporate any expandable
elements.
Deliverables
1. Visualisation in JPG, PNG, TIFF.
Visualisation should be delivered before the other creative assets to help
ensure that the execution is consistent with the client’s vision.
2. Tab:
a. File type: JPG, PNG, GIF
b. Maximum dimensions: 25x150
3. Ad Magazine:
a. File type: JPG, SWF
b. Dimensions: 1315x655
(the size of the ad unit displayed for the HD resolution)
4. Files total size: 500 kB
5. Source files: FLA and/or PSD
6. Ad Magazine is scalable so SWF files should be exported without setting the
7. Fonts.
8. Tracking code.
9. Redirection URL.
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Panel
Right column panel
Static or animated ad unit displayed on the right side of the Onet homepage. The ad is
displayed in flat-fee model.
2. There are 4 types of right column panel available:
a. Single panel
The size of the ad for the default
screen of 1366 px: 360x110 px
b. Double panel
c. Triple panel
d. Quadruple panel
page width and for the resolution of the
Right column panels appear in five different sections of the Onet homepage:





News
Sport
Business
Local News
Culture (Movie, TV, Music, Books)
Deliverables
1. Single panel
a. Dimensions: 500x152 px.
b. File type: SWF, JPG, PNG, GIF.
c. File size: 40 kB.
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d. Minimal displayed dimension of the ad is 288x88 px for the resolution of
1024 px – please check the readability of the creative after resizing the
window down to this resolution.
2. Double panel
d. Minimal displayed size of the ad is 288x176 px for the resolution of 1024 px
– please check the readability of the creative after resizing the window
3. Triple panel:
d. Minimal displayed size of the ad is 288x282 px for the resolution of 1024
px – please check the readability of the creative after resizing the window
4. Quadruple panel:
d. Minimal displayed size of the ad is 288x376 px for the resolution of 1024
px – please check the readability of the creative after resizing the window
6. Panel is scalable so SWF files should be exported without setting the parameter
scale=”no Scale”.
8. Tracking code.
9. Redirect URL.
launch.
11.In case of publishing the advertisement from 3rd party adserver, the creative
must be prepared according to a different technical specification. Please contact
us for details.
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Unscalable panel
1. Optionally the right column panel may be unscalable. We display 3 different
size panels for three different ranges of resolution and the browser window
width.
2. Single panel:



287x100 px for the browser window width 1024-1280 px
3. Double panel:



4. Triple panel:
 287x300 px for the browser window width 1024-1280 px
5. Quadruple panel:



6. Panel is vertically centered in the right column. It fits the column only for the
narrowest browser window width in each range. When the scalable Onet
homepage increases, the left and right margins appear.
Deliverables:
1. Single panel – 3 creatives, up to 40 kB each:


287x100 px
360x100 px

455x100 px
2. Double panel – 3 creatives, up to 60 kB each:



287x200 px
360x200 px
455x200 px
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3. Triple panel – 3 creatives, up to 70 kB each:
 287x300 px
 360x300 px
 455x300 px
4. Quadruple panel – 3 creatives, up to 80 kB each:



287x400 px
360x400 px
455x400 px
5. File type: SWF, JPG, GIF, PNG.
7. Tracking code.
8. Redirect URL.
launch.
Left column panel
Static or animated ad unit displayed on the left side of the Onet homepage. The ad is
displayed in flat-fee model.
2. There are 4 types of left column panel available:
a. Single panel
b. Double panel
c. Triple panel
d. Quadruple panel
Left column panels appear in three different sections of the Onet homepage.
33 | P a g e
Deliverables
1. Single panel
d. Minimal displayed dimension of the ad is 678x77 px for the resolution of
2. Double panel
d. Minimal displayed size of the ad is 678x155 px for the resolution of 1024 px
– please check the readability of the creative after resizing the window
3. Triple
a.
b.
c.
d.
panel:
File type: SWF, JPG, PNG, GIF.
File size: 90 kB.
Minimal displayed size of the ad is 678x232 px for the resolution of
4. Quadruple panel:
d. Minimal displayed size of the ad is 678x310 px for the resolution of
6. Panel is scalable so SWF files should be exported without setting the parameter
scale=”no Scale”.
8. Tracking code.
9. Redirect URL.
34 | P a g e
launch.
11.In case of publishing the advertisement from 3rd party adserver, the creative
must be prepared according to a different technical specification. Please contact
us for details.
Unscalable panel
1. Optionally the left column panel may be unscalable. We display 3 different size
panels for three different ranges of resolution and the browser window width.
2. Single panel:



3. Double panel:

4. Triple panel:
5. Quadruple panel:
6. Panel is vertically centered in the left column. It fits the column only for the
narrowest browser window width in each range. When the scalable Onet
homepage increases, the left and right margins appear.
Deliverables:
1. Single panel – 3 creatives, up to 60 kB each:


675x100 px
840x100 px

1065x100 px
2. Double panel – 3 creatives, up to 80 kB each:
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

675x200 px
840x200 px

1065x200 px
3. Triple panel – 3 creatives, up to 90 kB each:
 675x300 px
 840x300 px
 1065x300 px
4. Quadruple panel – 3 creatives, up to 100 kB each:
 675x400 px
 840x400 px
 1065x400 px
5. File type: SWF, JPG, GIF, PNG.
7. Tracking code.
8. Redirect URL.
launch.
Homepage halfpage
1. Hompage halfpage is scalable, which means it automatically resizes itself while
keeping its overall aspect ratio, regardless of the resolution of the screen.
Deliverables
2. Optionally, the traditional halfpage may be diplayed as a hompage halfpage,
then the creative is proportionally scaled to the bigger size. Additionally, if it is
SWF file, it must be properly exported according to the point 8 below.
4. File size: 60 kB
36 | P a g e
to this resolution.
7. Hompage halfpage is scalable so SWF files should be exported without setting
the parameter scale=”no Scale”.
9. Tracking code.
10.Redirect URL.
launch.
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Weather Widget branding
Deliverables
1. File type: JPG, PNG, static GIF.
2. The creative must be delivered in three different sizes to be displayed for three
ranges of resolution resolution and the browser window width:



120x18 px
135x23 px
155x25 px
3. File size: 15 kB
38 | P a g e
launch.
Advertising link
1. Length: up to 32 characters including spaces.
2. It can’t contain capital letters.
3. Link will be labelled with „ADVERTISMENT” sign.
Text entry in the search box
1. Lenght: up to 25 characters including spaces, text must fit entry box
2. Phrase can consist of maximal 5 words and be linked to the sponsored link
displayed in the search engine.
3. Color scheme can’t be modified.
4. Entry mustn’t contain:
 contact details,
 urls,
 e-mail address,
 special characters, symbols or comas,
 formatting such as italics or bold, Capital letters and punctuation marks can
be used only in accordance with rules of Polish orthography
5. Demographic and behavioral targeting is not possible.
6. At least 1 page of search results (minimum of 10) is required.
7. Content must be on Onet servers.
Sponsored link
1. Sponsored link displayed is in the search engine
2. Link consists of:
 title up to 64 characters,
39 | P a g e



content up to 200 characters,
published url up to do 80 characters,
actual url, up to 200 characters.
3. Sponsored link must remain resemblance to ordinary links in search engine, so
it can’t contain:
 contact details,
 urls,
 e-mail address,
 special characters, symbols, comas,
 formatting such as italics or bold, Capital letters and punctuation marks can
be used only in accordance with rules of Polish orthography
4. Color scheme can’t be modified,
5. Content must be on Onet servers.
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Rich Media advertisments
Portrait
41 | P a g e
1. Maximal size 300x1050px.
2. Module 1:
Module 1 designed for logo
a. Logo size: 270x40px
3. Module 2:
Module 2 options:
a. graphics
 size: 270x415px
b. gallery with carousel
 picture size: 270x415px
c. gallery with thumbnails (and thumbnails carousel)
 thumbnail size: 60x60px
 picture size: 270x345px
d. gallery with thumbnails and expandable large picture
 thumbnail size: 60x60px
 large picture size: 270x345px
 expand picture size: 600x415px
 html code: 270x415px
4. Module 3 i 4:
Module 3 and 4 options:
a. graphics
 size 270x200px
b. video
 size: 270x200px with expand up to 540x440px
 user initiated (click or mouseover), or without user-initiation and
muted as an option
 after initation in the top right corner „expand icon” is visible, which
changes into collapse button upon rollover
 weight: 1,2 MB
 technical specification is the same as VideoAd specification (see:
http://reklama.onet.pl/dokumenty/cenniki.html )
c. Zumi or Google maps (using Google map may cause additional payments
each time based on particular campaign parameters)
d. html code (container size:270x200px) which allows to include:
 social media plug-ins (Facebook, Twitter, etc.)
 forms
 probes
 polls
 quizes
 hyperlinks
 flash elements
42 | P a g e
5. Module 5 - footer:
Module 5 is designed for imprint
a. graphics
 size 270x35px
b. text or html code
 maximum characters amount (including spacer): 40
Slider
1. Slider consists of initial ad displayed over-the-page and page with ad content
appearing after users action.
2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window
and in front of the publisher page content. If there is no user action Initial Ad
disappears after 15 seconds. A user click or mouseover triggers the publisher
page to slide to the left, revealing the Slider Content on the right. The Slider
Bar persist to enable retraction. A close button or clicking on the Slide Back
arrow will slide the Slider Content back to the right, bringing the publisher
content to its original position.
3. Initial ad:
a. Size
 The Slider Bar width: 100% of the window width: 130px
 Active Ad Content: 950px
 The Slider Bar is anchored to the bottom of the browser window
b. Technical requirements
 weight: 40 kB
 file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3
 impression time: 15 sec. Animation can be looped
 expand method: click or mouseover.
 close button „ZAMKNIJ X”, must be present and clearly defined at all
times in the top-right corner, and compatible with „Advertising on
Onet – technical specification”.
43 | P a g e
initial ad
4. Upon user clik of the EXPAND button, slider loads in the right gutter of the
page. Slider pushes page content horizontally to the left:
a. Size
 width: 950px + background 100% of the browser window
 height: 550px
 alignment to the middle of the browser window. Displayed on the
layer under the slider bar.
b. Technical requirements
 user initiation load file size: 300 kB.
 additional elements: 2 MB max.
 file formats: fla or swf, Flash version 10.0 or earlier, AS2 or AS3
 Close button „ZAMKNIJ X”, must be present and clearly defined at all
times in the top-right corner, and compatible with „Advertising on
Onet – technical specification”.
5. All materials should be delivered at least 5 working days before the start of
campaign.
44 | P a g e
slider
Minisite
1. The basic unit ad (single and double) is scalable, which means it automatically
resizes itself while keeping its overall aspect ratio, regardless of the resolution
of the screen.
2. Dimensions for the default page width and resolution of 1366:
 Basic unit single: 330x100 px
 Basic unit double: 330x200 px
 Expanded unit: 870x400 px
3. Basic unit expands downwards.
4. Basic units expands on user interaction – upon click on button “ROZWIŃ” or
upon mouse over the button “NAJEDŹ, ABY ROZWINĄĆ” placed within the basic
unit.
5. Minisite is collapsed upon click on button “ZWIŃ”.
45 | P a g e
Deliverables
1. The ad unit consists of two creatives – the basic unit (single or double right
column panel) and expanded unit.
2. Dimensions:
 Basic unit single: 500x152 px
 Basic unit double: 500x304 px
 Expanded unit: 870x400 px
4. Files size: 150 kB
5. Scenario of the ad operation in Word or PowerPoint.
6. Source files (FLA or/and PSD)
7. For minisites with video – video file (AVI, MOV, MP4)
8. Fonts.
9. Tracking code.
10.Redirection URL.
Video Advertisements
VideoAd
1. 30 seconds advertising video spot (in case of video started by users click there
is no time limit, file must have 1,2 MB or less), embedded into a selected inpage graphic advertisement format, (billboard, doublebillboard, triplebillboard,
wideboard, doublewideboard, navibox, rectangle, halfpage, skyscraper) or
maximum 15 seconds advertising embedded into a over-the-page formats
(toplayer, brandmark, e-spot, in exception of rich media ads). Time limit
ceases if user interacts with ad.
2. The creative consists of ad movie and movie frame with control panel
comprising of play/stop, sound on/off controls and a progress indicator as
46 | P a g e
standard. The advertiser determines the exact size and position of the movie
within the frame and, optionally, the additional elements (graphics, text) that
will be included in the ad area outside the movie. The advertiser may prepare
their own version of the player.
3. VideoAd is broadcasted in Macromedia Flash Video technology, in three
different streaming qualities, depending on the user’s connection speed. Users
with slow connection (150 kbps) will see the backup gif file instead of movie.
4. There are two possibilities of activation the videoad:
a. video broadcasting starts immediately after the advertisement is loaded,
audio must be user initiated (click or mouseover),
b. both video and audio broadcasting start after click or mouseover).
5. Advertiser can provide custom made skin for player.
6. Materials that must be delivered:
a. video in avi or mpeg,
b. Onet adapts the delivered video material for emission.
c. VideoAd delivered by an Advertiser should be compressed by Sorenson
Squeeze (R) Software (http://www.sorenson.com) to flv format using the
"2-pass VBR" method. The advertiser should provide 3 versions of the
movie, for 3 different connections speed values:
 150K Stream – datarate up to 150kbps,
 300K Stream – datarate up to 300kbps,
 600K Stream – datarate up to 600 kbps.
d. Skin elements are only accepted as .fla source files prepared in Macromedia
Flash versions 8.0 and earlier with all fonts used. Skin weight (after
compiling it to .swf file) must not exceed 20 kB.
e. A substitute creative must be delivered (flash), which will be served to
users with speed connection is lower than 150 kbps. For preparing the
substitute creative a technical specification for the adequate advertisement
is applicable. For instance, if the VideoAd is displayed in the area of a
skyscraper, one must deliver a substitute creative of 160x600 pixels, up to
20 kB, according to the technical specification for skyscrapers.
7. Onet.pl adapts the delivered video material to 3 different quality movies
adjusted to different speed connections: 150K Stream, 300K Stream, 600K
Stream.
8. As Onet uses speed detection mechanism, video quality will be adjusted to
users connection speed. If the connection is too slow to broadcast lowest
quality video, substitute creative will be displayed.
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Pre Roll/Mid Roll (In-stream video ads)
1. Source files format: mpeg, avi, mov, qt.
2. Source file for base video should be in the best possible quality. Maximal
weight of source material - 0,5 GB.
3. Based on original material send by advertiser Onet prepares advertisement
ready for display (i.e. compiled against the requirements of the player and
bandwidth).
4. Maximal impression time 30 sec.
5. Source material requirements:
a. resolution: 1024x576px,
b. normal sound level: -18 dBfs,
c. max. sound level: -6 dBfs, bitrate,
d. total: ~6 mbps,
e. frames per second: 25.
6. Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can
be broadcasted, but movie material will be accompanied by black stripes on the
both sides of the player window.
7. Base video can be send to Onet FTP:
a. host name: pftp.Onet.pl
b. user and password will be send by Onets advertisement office.
c. base video source file can be also placed on clients FTP. In this case client
should grant Onet required accesses.
8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites
and TV widgets has some limitations because of touch screen specific.
Redirecting user to the campaign landing page is not available while watching
video. When advertisement is being watched on the device-specific player
appearance and behavior of „Advertisement” label may differ from described in
specification.
9. Video-campaigns realized on ROS Wideo or VOD - additional information:
a. Video ads in Onet are displayed on all type of devices, including mobile and
Smart TV.
b. ads displayed on mobile devices or Smart TV etc. can’t redirect user to the
advertiser web page.
c. there is a possibility to exclude campaign from being displayed on mobile
devices. Writing or e-mail request is necessary.
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Interactive Pre Roll/Mid Roll (Interactive in-stream video ads)
1. Spot should be prepared in accordance with PreRoll/MidRoll specification above.
2. Template provides ready-to-use button icons for interactive spot, such as:
Facebook, Twitter, YouTube, phone, gift box (for contests websites), notebook
(for customer websites) thumbnails.
3. Minimum of one and maximum of five additional expanding buttons can display
in spot. Client decides on number of used buttons.
4. Buttons can be placed on player left or right side (client choice). In exception of
VOD and Bajki portal – buttons can be placed only on the right side.
5. Buttons can be displayed with a time delay after video start. Delay is available
in range: 0-30 seconds (client choice). Option is unavailable on VOD and Bajki
portal.
6. Materials needed for implementation:
- main advertisement spot url
- buttons (maximum of 5) url
- labels for expanded buttons
VOD and Bajki portal: max. number of characters including spaces: 25, font:
Georgia Bold Italic,
Remaining portals: max. number of characters including spaces, font Georgia
or Georgia Bold Italic.
7. Transparency, font color, background color can be edited. Default settings:
transparency 0,8 (available options: 0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8,
0.9, 1); font color: black (#000000); background color: white (#ffffff).
8. Optionally client can prepare custom-made button icons. Each icon have to be
129 x 120 px and saved as PNG file.
9. Corners rounded on expanding side (depends on side of buttons placement): -4
px radius.
10.Client can provide custom font for expanding buttons. Font must be embedded
in file by Flash Proffesional software. Each time font must be verified and
49 | P a g e
approved by Onet. Basing on send materials Onet prepares special font file.
Maximal available number of characters including spaces can change in such
case.
Video Player branding - portal
1. Size:
a. top bar 800x50px
b. bottom bar 800x100px
2. Weight: 60 kB
3. File format: jpg, png, gif
4. Creative cannot be animated.
Video Player branding - VOD, Bajki
1. Size:
a. top bar 996x70px
b. sides 318x750px (each)
2. Weight: 100 kB
3. File format: jpg, png, gif
4. Additional source files in psd (no weight limit) should be provided.
5. Creative cannot be animated
6. Because of differences in screen sizes, web page visible area may vary. On
following figure visible area for different screen sizes were marked:
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Companion Ad - portal
1. Size: 300x375px
2. Weight: 60 kB
3. File format: swf, jpg, png, gif
4. Available for services with the same layout as wideo.onet.pl (only sites with
player).
Companion Ad - VOD
1. Size: 300x375px
2. Weight: 20 kB
3. File format: swf, jpg, png, gif
Flat Fee Advertisements
Sponsorship
Sponsorship in properties:
Wiadomości, Biznes, Biznes.pl, Sport, Kobieta, Muzyka, Moto, Facet, Film, Podróże,
Technowinki, Gry, Ofsajd, Motocykle, Książki, Strefatajemnic, Poznajpolske
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1. Sponsorship is scalable, which means it automatically resizes itself while
2. Dimensions of sponsorship are changeable, from 1024x80 px to 1920x150 for
collapsed unit and from 1024x265 to 1920x500 px for expanded unit.
3. Minimal font size on the creative: 14 px.
4. Sponsorship may be expandable.
5. Sponsorship must be marked as “SPONSOR SERWISU”. Sponsorships displayed
in Wiadomości (News propery) and Wiadomości Lokalne (Local News property)
must be marked as “PARTNER SERWISU”. The creatives are marked by Onet.
6. The sponsorship may be accompanied by an additional advertisement – INTRO.
INTRO is available only along with the sponsorship and it must be frequency
capped at 1/user/week. We do not guarantee Intro will appear at first
impression made by a user on one day.
7. On pages with gallery displayed on a layer, the Sponsorship consists of a
scrollable 300x100 px rectangle and a 10 px frame around the gallery layer.
The rectangle is a layer module, always visible in the right bottom corner of the
gallery. The frame’s color is compatible with the advertiser’s creative.
Base unit
1. Creative must include maximum one copy, one logotype or alternatively one
packshot and must not be overloaded with graphics. The packshot image must
be accepted by Onet.
2. Creative must not include website address nor phone number, however it is
possible on the expanded unit.
3. Neither logotype nor packshot may be larger than logotype of Onet property.
Copy may not be smaller than 14 pt and larger than 32 pt.
4. The ad cannot mislead the user, i.e. they may not mimic or resemble system
dialogue boxex, error messages, simulate interactivity (i.e. drop down menus,
search boxes, etc.) without that functionality actually existing.
Expanded unit
1. Sponsorship may be expandable upon click on prominent button “ROZWIŃ” or
any other unambiguous one.
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2. Expanded sponsorship must have a prominent close button “ZWIŃ” or other of
unit.
3. Both “ROZWIŃ” and “ZWIŃ” buttons must be placed at the top right of the
creative.
4. The buttons are delivered by a Client in two separate image files. The buttons
are placed on the creative by Onet. Within the area they are placed, the
Client’s graphics must not appear.
5. Expanded unit is scalable, which means it automatically resizes itself while
6. After expanding the additional content is displayed on a layer over the property
content.
7. After expanding may incorporate static image, flash animation, video or
gallery. There are no limitations on the size of Client’s logotype nor copies.
Sponsorship with video
1. Video is allowed only after expanding the base unit.
2. Video may be played automatically after expanding the base unit. There are no
limitations on the time nor size of the video.
Deliverables
General
1. Considering the sponsorship is scalable, the optimal dimensions are 1920x150
px for the base unit and 1920x500 for the expanded unit.
For the best quality and visibility of the creative, the recommended dimensions
of the creative is 2560x200 px for the base unit and 256x860 px for the
expanded unit.
2. Base unit (collapsed) file type: JPG, PNG.
3. Expanded unit file type: JPG, SWF.
4. Maximum files size: 500 kB.
5. File type: PSD.
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6. Fonts used in the creative.
7. Tracking code.
8. Redirection URL.
9. All creative assets must be supplied by Client no later than 5 business days
Expanded version
1. Buttons “ROZWIŃ’ and “ZWIŃ” in two separate image files (JPG, PNG).
2. If extended unit include flash animation, video player or photo gallery, SWF
files, FLA source files and font files must be provided.
3. If extended unit include video player video file (AVI, MPEG, MOV, MP4) is
required. Onet compresses the video to SWF file.
Sponsorship on gallery pages
1. Rectangle dimensions: 300x100 px.
2. File types: SWF, JPG, PNG, GIF.
3. File size: 15 kB.
4. Frame color in hex color code.
INTRO
1.
2.
3.
4.
File type: SWF
Dimensions: 750x450 px
Files size: up to 50 kB
Intro is displayed for maximum 10 seconds.
Sponsorship in properties with fixed-size top bar
Top bar width 980 px: Biznes Pasaż Finansowy, Biznes Twoje Porady, Pogoda, Pliki,
Ciekawe, Student, Wideo, Encyklopedia, AGDLab.
Top bar width 770 px: Czat, Foto, Matura, Słowniki, Szkoła, Ściąga
1. Graphic design is created by Onet based on the Client’s deliverables. The
sponsorship elements should be arranged according to the below guidelines. An
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2.
3.
4.
5.
6.
7.
advertiser is allowed to create its own sponsorship project, though, it must
conform to technical specification outlined herein and it is always accepted by
Onet. Onet is responsible for the proper advertisement functioning.
The base unit (sponsorship may be expandable):
a. The creative must be prominently marked as “SPONSOR SERWISU” with
capital letters, font Verdana at least 9 pt and contrasting color relative
to the creative background, placed, if possible, over the sponsor
logotype.
b. The protection area around the Onet logotype and the property name
must not be encroached upon. Within the protection area the Client’s
graphics must not appear.
c. Another protection area of 75x25 px which cannot be encroached is the
area directly above the search button (SZUKAJ) placed on the right side
of the top navigation bar. Within this protection area, located in the
right bottom corner of the creative, the Client’s graphics must not
appear.
d. If the creative is expandable, the basic unit must include the “ROZWIŃ”
(expand) button or another one of the same meaning. We recommend
placing the button in the top right corner of the creative. Size – at least
70x30 px.
e. The creative must include maximum one copy, one logotype or
alternatively one packshot and must not be overloaded with graphics.
The packshot image must be accepted by Onet.
f. Creative must not include website address nor phone number, however
it is possible on the expanded unit.
g. Neither logotype nor packshot may be larger than logotype of Onet
property. Copy may not be smaller than 24 pt.
h. The creative cannot mislead the user, i.e. they may not mimic or
resemble system dialogue boxex, error messages, simulate interactivity
(i.e. drop down menus, search boxes, etc.) without that functionality
actually existing.
Expanded unit:
The expandable sponsorship is a push-down creative, which means that
expanding the ad pushes down the content of a webpage.
Expanded sponsorship must have a prominent close button “ZWIŃ” or other of
unit. We recommend the button “ZWIŃ” is of the same size that the button
“ROZWIŃ” and it is located in the same place, ie. top right corner of the
creative.
The protective areas described in 2b and 2c are mandatory.
After expanding there are no limitations on the size of Client’s logotype nor
copies.
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8. The creative after expanding may incorporate static image, flash animation,
video or gallery. There are no limitation on the size of Client’s logotype nor
copies.
9. If the creative incorporates video it may be played automatically after
expanding the base unit. There are no limitations on the time nor size of the
video.
10.The sponsorship may be accompanied by an additional advertisement – INTRO.
INTRO is available only along with the sponsorship and it must be frequency
capped at 1/user/week. We do not guarantee that the advertisement will
appear at first impression made by a user on one day.
Deliverables
General
1. PSD files (with layers) and fonts.
2. If the expanded unit incorporates video, image gallery or flash animation, SWF
files along with FLA source files and fonts must be supplied.
3. Backup images (BMP) for base unit, expanded unit and bottom bar. The backup
images are displayed on platforms for which flash player is not available.
4. If extended unit include video player video file (AVI, MPEG, MOV, MP4) is
required. Onet compresses the video to SWF file.
5. Total size of files: 300 kB (base unit and bottom bar). After expanding the
progressive download is acceptable, up to 3,5 MB.
6. Tracking codes.
7. Redirection URL.
8. All creative assets must be supplied by Client no later than 5 business days
Top bar of 980 px width
1. The creative must be designed according to the below scheme of branding area
and dimensions.
2. Bottom bar size: 980x50 px, distance form Onet footer: 10 px.
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Top bar of 770 px width
1. The creative must be designed according to the below scheme of branding area
and dimensions.
2. Bottom bar size: 770x50 px, distance form Onet footer: 10 px.
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INTRO
1.
2.
3.
4.
File type: SWF
Dimensions: 750x450 px
Files size: up to 50 kB
Intro is displayed for maximum 10 seconds.
VOD sponsorship
1. The creative must include maximum one copy, one logotype or alternatively
one packshot and must not be overloaded with graphics. The packshot image
must be accepted by Onet
2. The creative may be unexpandable (basic unit) or expandable.
3. The creative cannot include website address nor phone number, however it is
possible on the expanded unit.
4. The creative cannot mislead the user, i.e. they may not mimic or resemble
system dialogue boxex, error messages, simulate interactivity (i.e. drop down
menus, search boxes, etc.) without that functionality actually existing.
5. Neither the wallpaper nor the intro ad may be displayed together with the
sponsorship.
6. To be displayed properly the creative must be prepared in two versions - for
the desktop resolutions and for the mobile devices.
Expandable sponsorship
1. The creative may be expandable after click and then display additional
advertising content on the layer over the website. The expandable unit size
may be of any height, restricted only by the browser window size.
2. The sposnorship expands after click on "ROZWIŃ" button (or any other of the
same meaning). After expanding it must include "ZWIŃ" button, or any other of
the same meaning, which collapses / closes the advertisement.
3. Both "ROZWIŃ" and "ZWIŃ" buttons must be placed in the top right corner of
the creative.
4. The buttons "ROZWIŃ" and "ZWIŃ" must be delivered by the advertiser in the
separate files and they are added to the creative by Onet. Within the area they
are located the advertiser's branding elements must not appear.
5. The creative after expanding may incorporate static image, flash animation,
video or gallery. There is no limitation on the size of Client’s logotype nor
copies.
6. The VOD sponsorship on mobile devices cannot be expandable and include the
video spot.
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Sponsorship including video
1. The video may be included only in the expanded unit for the desktop
resolutions.
2. Video player appears only after expanding the basic unit.
3. The video is played automatically after expanding the creative. There is no
limitation on the size and length of the video spot.
Deliverables - version for desktop resolutions
1.
2.
3.
4.
5.
6.
Base unit dimensions: 1920x150 px.
Expanded unit dimensions: 1920x500 px.
Minimal font size: 14 px.
File size: up to 500 kB.
File type: JPG, SWF.
Buttons „ROZWIŃ” and „ZWIŃ” in two separate files. File type: JPG, PNG. File
dimensions: 200x65 px.
7. Additional information:
a. The creative resizes itself to minimal size of 1000x78 px,
b. The sponsorship for the desktop resolution is displayed for the resolution
over 1000 px wide.
c. For the better visual effects we recommend to prepare the creative ready to
be displayed for the largest screen resolution, ie. 2560x200 px for the basic
unit and 2560x860 px for the expanded unit.
d. The top left corner of the creative (both basic and expanded unit) is
dedicated for the inscription "SPONSOR SERWISU". This is the protection
area where the advertiser's branding elements must not appear.
Deliverables - version for mobile devices
1.
2.
3.
4.
5.
File dimensions: 1024x160 px.
Minimal font size: 30 px.
File size: up to 50 kB.
File type: PNG, JPG.
Additional information:
a. Landing pages must be mobile-friendly.
b. The creative resizes itself to minimal dimensions of 320x50 px.
c. The mobile version of sponsorship is displayed on mobile devices and other
devices of the resolution below 1000 px width.
Deliverables - sponsorship including video
1. File type: AVI, MPEG, MOV lub MP4.
2. On the basis of the video file delivered by the advertiser, MIP produces three
video versions of the bitrate of 256, 400 and 800k Stream.
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PLEJADA sponsorship
1. Sponsorship consists of graphical advertiser's identification located on the top
bar of the site.
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2. Sponsorship may expand after click pushing down the content of the webpage.
After expanding the sponsorship creative may be animated.
3. Sponsorship does not contain the bottom bar.
4. Sponsorship on gallery pages consists of a rectangle 300x100 px. The rectangle
is a layer module always visible in the right bottom corner of the screen.
The gallery with sponsorship may also include a 10 px frame around the layer
containing pictures form the gallery.
5. All other rules of Sponsorhip in properties with fixed-size top bar must be
applied.
Deliverables
General
1. Unexpanded top bar size:
a. 660x155 px for the wide version of the site (ie. 1180 px)
b. 510x155 px for the narrow version of the site (ie. 1030 px)
2. Expanded top bar size:
1. 660x310 px for the wide version of the site (ie. 1180 px)
2. 510x310 px for the narrow version of the site (ie. 1030 px)
3. Source files:
a. PSD for unexpanded version
b. FLA or PSD for expanded version
Gallery
1. File dimensions: 300x100 px
2. File type: SWF, JPG, PNG, GIF
3. File size: 15 kB
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Sponsorship box
1. Size of box depend on page it is displayed on:
a. 300x60px, weight: 10 kB
b. 125x125px, weight: 10 kB
c. 160x100px, weight: 10 kB
d. non standard size.
2. Sponsorship box can be also expandable. Size depends on page it is displayed
on:
a. 300x60px, max expanded size: 300x250px, weight: 30 kB
b. 125x125px, max expanded size: 250x250px, weight: 30 kB
c. 160x100px, max expanded size:160x250px, weight: 30 kB
3. Box can contain not looped animation, impression time up to 10 seconds.
4. Box 300px width should have frame or background contrasting with white page
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a. Source file: swf, jpg, png, gif (in case of swf creative, jpg or gif substitute
creative should be provided).
Advertorial
1. Article page embedded in page template labeled „ADVERTISMENT – Advertorial
– Article provided by…”.
2. Advertorial can be placed in service section of choosing.
3. Text: up to 10 000 characters including spaces.
4. Advertorial content:
a. maximal number of graphics: 3, up to 50 kB, jpg,
b. maximal number of hyperlinks: 5.
5. Content should correspond with page content. Teaser form depends on service
that advertorial will be placed on.
Mailbox sponsorship
Login-page sponsorship
1. Sponsorship is a static graphic of 680x450px.
2. Weight: up to 50 kB.
Additional login-page sponsorship options
1. Sponsorship video:
a. user initiated, 30-second video placed as sponsorship,
b. minimal resolution of video - 720x576px (1280x720px or higher is
suggested),
c. source files formats: avi, mpeg or mov (in case of redy flv file, video bitrate
should be 600 kbps),
d. gallery with up to three video can be displayed.
2. Screening:
a. branding of login-page whole surface in exception of login and create new
e-mail account box,
b. OnetKonto, login and create new e-mail account box, Lajt and Help icons as
well as footer must remain in places.
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3. Screening with video:
a. requirements the same as in technical specification for screening (branding)
and sponsorship video (technical requirements of video),
b. video cannot be bigger than 680x450px.
4. Creatives rotation:
a. Sponsorship creatives can rotate randomly on each page view.
b. maximum three different creatives are possible.
5. All elements of sponsorship (creative, auditing and reporting codes) should be
provided by SSL server (url must contain "https" protocol).
Logout-page sponsorship
1. Sponsorship is a static graphic of 680x450px.
2. Weight: do 50 kB.
Additional logout-page sponsorship options
1. Creatives rotation:
a. Sponsorship creatives can rotate randomly on each page view.
b. maximum three different creatives are possible.
UI sponsorhip
1. Interface sponsorshipp consists of:
a. logo – placed on service top bar , maximal size 200x27px.
b. bottom bar - width 780px (service is scaled to user screen resolution) and
height 40px.
2. Additional billboard (750x100px) views on interface sites during the campaign:
a. 1 mln views with interface sponsorship for week,
b. 5 mln views with interface sponsorship for month.
Other types of advertisements
Screening on the Onet homepage
These are the general rules of displaying screening on the Onet homepage. Due to
custom realization for each individual Client, please contact us prior to creatives
delivery.
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1. Screening is the simultaneous display of two advertisements – one of banner
ads (billboard, double billboard, triple billboard, wideboard, double wideboard)
combined with wallpaper; or one flash ad unit covering the left and right hand
rails on a page and the background behind the banner ad.
2. Screening on the Onet homepage may be displayed in three versions:
a. Scalable wallpaper (SWF) + banner ad unit (SWF)
b. Unscalable wallpaper (SWF, JPG, PNG) + banner ad unit (SWF)
c. Scalable ad unit (SWF) covering the wallpaper and the background behind
the banner ad.
3. While displaying screening, the left and right margins of the Onet homepage
are broaden to improve the wallpaper visibility.
4. Banner ad should be delivered according to the appropriate technical
specification.
5. The basic wallpaper is static and not clickable.
6. There are a few versions of screening, listed below, versions may be mixed:
a. Clickable – the wallpaper is clickable
b. Rich Media – the advertisement is interactive, f.ex. it changes the color of
the wallpaper upon mouse-over on the banner unit.
c. Flash – the wallpaper is animated, up to 15 seconds, no looping. A
prominent close button “ZAMKNIJ X” is mandatory. It closes the wallpaper,
then only banner ad unit is displayed. Banner creative displayed after
closing the wallpaper may be different than the initial one.
d. Fixed – the wallpaper moves vertically on a screen, so it always remains
visible on the page while scrolling. The banner ad is not scrolling.
7. The wallpaper area visible to a user may differ, depending on a screen
resolution.
Deliverables
1. Visualization of the screening in JPG, PNG or TIFF.
2. Source files: PSD (static wallpaper) or FLA (scalable wallpaper, animated
wallpaper).
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3. Wallpaper recommended width: 1920 px.
4. Files size: up to 500 kB (wallpaper + banner unit).
5. Font files.
6. Tracking codes.
7. Redirection URL.
8. Client must supply all creative assets including but not limited to high
resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc. no
later than 5 business days prior to campaign launch.
Additionally
1. Rich Media screening – scenario of operation in Word or PowerPoint should be
delivered.
2. Flash screening, when a different banner ad unit is displayed after closing a
wallpaper – two banner ad units should be delivered.
Screening on other webpages of Onet and RASP
1. Screening is the simultaneous display of two advertisements – one of banner
ads (billboard, double billboard, triple billboard, wideboard, double wideboard)
combined with wallpaper.
2. Wallpaper is separated from the editorial content with 10 px space (padding).
3. The basic wallpaper is static and not clickable.
4. There are a few versions of screening, listed below, versions may be mixed:
a. Clickable – the wallpaper is clickable
b. Rich Media – the advertisement is interactive, f.ex. it changes the color of
the wallpaper upon mouse-over on the banner unit.
c. Flash – the wallpaper is animated, up to 15 seconds, no looping. A
prominent close button “ZAMKNIJ X” is mandatory. It closes the wallpaper,
then only banner ad unit is displayed. Banner creative displayed after
closing the wallpaper may be different than the initial one.
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d. Fixed – the wallpaper moves vertically on a screen, so it always remains
visible on the page while scrolling. The banner ad is not scrolling.
resolution.
6. Visability of screening with doublebillboard on websites of 1150 px width:
Kobieta, Muzyka, Moto, Facet, Film, Podróże, Technowinki, Gry, Ofsajd,
Motocykle, Książki, Strefatajemnic, Poznajpolske:
Demo screening with doublebillboard on a website of 1150 px width with ranges of
visability: http://kobieta.onet.pl/uroda?adbeta=148814
7. Visability of screening with doublebillboard on websites of 1140 px width:
Wiadomości, Biznes, Sport:
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Demo screening with doublebillboard on a website of 1140 px width with ranges of
visability: http://biznes.onet.pl/?adbeta=149168
Deliverables
1. Visualization of the screening in JPG, PNG or TIFF.
2. Source files: PSD (static wallpaper) or FLA (animated wallpaper).
3. Wallpaper recommended dimensions: 1920x1080 px, file type: SWF, JPG, PNG.
4. Banner ad (according to the appropriate technical specification).
5. Files size: up to 500 kB (wallpaper + banner unit).
6. Font files.
7. Tracking codes.
8. Redirection URL.
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9. Client must supply all creative assets including but not limited to high
resolution logomarks, psds, copy, vectors, uncompressed video, fonts, etc. no
later than 5 business days prior to campaign launch.
Additionally
1. Rich Media screening – scenario of operation in Word or PowerPoint should be
delivered.
2. Flash screening, when a different banner ad unit is displayed after closing a
wallpaper – two banner ad units should be delivered.
Wallpaper on websites of 1150 width
1. Wallpaper displayed on websites of 1150 px width: Kobieta, Muzyka, Moto,
Facet, Film, Podróże, Technowinki, Gry, Ofsajd, Motocykle, Książki,
Strefatajemnic, Poznajpolske may be delivered as ready to use JPG or PNG files
in two versions dedicated for wide and narrow versions of the website. The
relevant version is displayed depending on the resolution of the screen and the
browser width.
2. 6 files must be delivered, ie. 3 files for each website version:
a) Wide website (1150 px width):
- header: 1150x200 px
- left rail: 380x960 px
- right rail: 380x960 px
b) Narrow website (990 px width):
resolution. Keep key messaging/creative within the top 700 pixels and 100 px
width on wide website (75 px width on narrow website), to account for
resolution and potential cut off on screens by browser toolbars. Outside of safe
area should be background color or imagery only.
4. For default scrollable wallpapers we suggest to fill the bottom part with a
gradient color fading to transparent.
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Wallpaper on websites of 1140 width
1. Wallpaper displayed on websites of 1140 px width: Wiadomości, Biznes, Sport
may be delivered as ready to use JPG or PNG files in two versions dedicated for
wide and narrow versions of the website. The relevant version is displayed
depending on the resolution of the screen and the browser width.
2. 6 files must be delivered, ie. 3 files for each website version:
a) Wide website (1140 px width):
b) Narrow website (970 px width):
resolution. Keep key messaging/creative within the top 700 pixels and 105 px
width on wide website (85 px width on narrow website), to account for
resolution and potential cut off on screens by browser toolbars. Outside of safe
area should be background color or imagery only.
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4. For default scrollable wallpapers we suggest to fill the bottom part with a
gradient color fading to transparent.
Wallpaper
1. Advertisement in the background, displayed on the margins of webpage.
2. Wallpaper is unclickable.
3. Wallpaper and editorial content separates 5px space on each side.
4. Two versions of wallpaper are available:
a. covered with pattern with reduced visibility. Minimal spread of elements
(logo) is 80px (vertical and horizontal). Weight up to 10 kB.
b. picture with reduced visibility, weight up to 10 kB.
5. Preferred file format psd, tiff, tga or bmp in destined resolution or as vector
graphic: ai (Adobe Ilustrator), eps (Encapsulated Postscript) or cdr
(CorelDraw).
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Responsive wideboard
1. Creative is scalable. It automatically resizes itself, while keeping its overall
aspect ratio, regardless of the resolution of the screen.
2. Basic size: 1150x235 px
3. File size: 60 kB
5. The ad is scalable so SWF files should be exported without setting the
Gigaboard
1. Gigaboard is displayed only on Onet Hompage in the top slot, where traditional
banner ads are displayed. It is displayed only in packages: Onet Impact max,
Onet Impact, Onet Impact Max Bis and only at first impression. At succeeding
two impressions responsive wideboard is displayed.
Deliverables
3. File size: 100 kB
to this resolution.
6. Gigaboard is scalable so SWF files should be exported without setting the
8. Tracking code.
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9. Redirect URL.
launch.
Mailing
1. Standard weight of advertising e-mail: 40 kB.
2. Standard advertisement mailing is active for 14 days after sending. Different
activity periods are available (7-30 days) at extra fee.
3. Senders name and e-mail, subject, subtitle, content and signature are
obligatory. The signature and senders name must provide true and
unambiguous identification of the sender. If client resigns from subtitle, mail
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will be automatically labeled: „Wiadomość przesłana przez Grupę Onet.pl SA”
instead.
4. E-mail subject and sender’s name must not mislead the users. Particularly,
they must not imitate private correspondence (using “RE:”, “FW:” etc. is
forbidden.
5. E-mail subject must not be written in capital letters.
6. Subject and senders field can be fulfilled up to 100 characters. If there are
polish characters used, the amount of characters decreases:
 one polish character - up to 80,
 all polish characters - up to 25.
7. In case of text mailings (*.txt) the advertiser should decide if the clicks should
be counted and reported. If so mail should be deliverd as html.
8. All parts of e-mailing (including graphic, audio, text and HTML files) should be
delivered to Onet.pl and are served from Onet.pl servers.
9. Any redirection to advertiser’s webpage or displaying of new elements
delivered from client’s webserver must not be done automatically. It can be
performed only by clicking a hypertext link in the e-mail.
10.E-mailing creative width should not exceed 600 pixels - especially in HTML
mailings based on non-scalable tables.
11.Mailing body cannot include JavaScripts, frames, dynamic html elements or
Active X objects (e.g. flash animations).
12.HTML source code cannot include <TEXTAREA> tag, cannot include <INPUT>
atribute type=”image”. HTML source code cannot include <TITLE> or <META>
tag different than font encoding and <!DOCTYPE ...> declarations.
13.HTML source code must be free from any errors. HTML mailings should be
prepared
according
to
W3C
standard
for
html
4.01
(http://www.w3.org/TR/html401/). Mailings in
XML, XHTML standard or
prepared in MS Word will not be accepted.
14.„position: absolute” or „position: relative” declarations are forbidden.
Only background positioning („background- position”) is allowed.
15.Pictures cannot be located in “style” section, cause it makes saving copy
impossible. Only two ways of positioning the picture are aloved:
 as background inside body tag (background attributes)
 placed inside img tags.
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Moreover pictures located in styles will be not displayed in MS Outlook v.2007
and newer.
16.Images in HTML:
 image files and html file should be stored in the same directory.
 images names in html file and image files names should be
identical.
17.Directories and files names (html, images) should not contain Polish letters
with diacritics and spaces.
18.The Polish fonts should be encoded as ISO-8895-2 or Windows-1250 with
proper HTML font encoding declaration.
19.Some of e-mail management tools do not display pictures properly. User must
choose “pobierz obrazki” (download pictures) option first.
20.Tests of mailing carry out by using Onet.pl mailing system. E-mailing is sent to
Onet.pl mailboxes. The approval of mailing can be given by checking test email on Onet mailbox or by verification link sent to client.
21.In order to optimization of mailing displayed on e-mail management application
or via mobile all graphic elements should have alt text e.g. <img
src=”opis.gif” alt=”opis2”>.
22.If tracking codes are required they should be embedded into copy and sent in
one html file.
Intext
1. OnetIntext Text:
Title – max 25 characters including spaces
Description – max 70 characters including spaces
Visible URL – max 35 characters
Destination URL – max 1024 characters
Or Adwords file (.csv) consistent with the above
2. OnetIntext Text + Grapics:
Title – max 25 characters including spaces
Description – max 70 characters including spaces
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Graphic - 200x50 piksels
Maximal graphic file size: 40 kB
Acceptable file types: jpg, png, gif
3. OnetIntext Logo Graphics:
Graphics - 300x250px
Acceptable file types: jpg, png, gif
4. OnetIntext Logo Flash:
Graphics - 300x250px
Acceptable file types: swf
Substitute graphic 300x250px
Maximal substitute graphic file size: 40 kB
Acceptable file types: jpg, png
Local advertising
Regional box
1. Size: 300x60px,
Weight: 10 kB .
2. First regional box may be in the double version. Size: 300x120px.
Box on fifth position May be In expanding version:
Size: 300x60px, expanded: 300x250px,
Weight: 30 kB .
3. Box can contain not looped animation, up to 10 seconds length.
a. Source file in swf, jpg, gif (in case of swf creative, jpg or gif substitute
creative should be provided)
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Regional Visit Card
1. Size and weight:
a. single card - 300x60px, 10kB.
b. double card - 300x120px, 20kB.
c. Visit Card can contain not looped animation, impression time up to 10s.
a. Source file in swf, jpg, gif (in case of swf creative, jpg or gif substitute
creative should be provided)
Home page panel
Creative should be prepared according to specification for right home page
panel. See chapter Home page special advertisements formats,
section Panel.
Advertisment link
See chapter Home page special advertisements formats, section
Advertisement link.
Weather module branding
1. Size: 300x60px, weight: 10kB
2. Weather module frame can be in branding colors.
a. surce file format: jpg, gif, png
Service partner
See chapter Flat Fee Advertisments section Sponsorship.
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Terms and conditions Extract
5. Ergonomic principles applicable to advertisements
5.1. All the advertisements to be published on Onet.pl web pages should meet the
requirements stipulated in the rules as well as the technical specification requirements
applicable to the advertisements published on Onet.pl. Onet.pl shall have the right to
verify an advertisement in terms of its conformity with the abovementioned
specification and shall have the right to refuse to publish it or to discontinue its
publishing, in the event the applicable requirements are not met. Even if an ad is
published on Onet.pl web pages, it does not necessarily mean that Onet.pl has
confirmed its conformity with the applicable advertising specification..
5.2. Onet.pl shall make decisions regarding web site functionality and in terms of web
site design it shall allow for the user experience. Therefore, Onet.pl reserves the right
to refuse to publish or to discontinue publishing of any given advertisement, in the
event the ad is deemed annoying or harmful to the portal users.
6. Advertising policy
6.1. Advertisements shall not imitate nor simulate any elements of the web pages
they are exposed on and should be easily recognised as advertisements. Exceptions to
the above provision are admissible; yet, they shall require publisher’s consent on each
occasion. Onet.pl reserves the right to additionally mark advertisements with such
words as: “reklama” (“advertisement”), “ogłoszenie płatne” (“paid announcement”),
“sponsor”, “link sponsorowany” (“sponsored link”) or by their synonyms in the
following fashion:
a. advertising announcements shall be labelled “REKLAMA”;
b. “REKLAMA” label shall be typed with Verdana typeface, capital letters, 9px, hex
696969 grey,
c. “REKLAMA” label shall be placed above the advertising element,
d. “REKLAMA” label shall not be required in the case of:
 banner, billboard, double billboard and similar elements displayed at the top
of a web page above the editorial information,
 elements displayed above the web page content (does not apply to
advertisement elements, which remain visible once the main ad has been
closed),
 permanent web page sponsorship elements (does not apply to occasional
banners or additional elements resulting from a sponsorship contract),
e. other elements enabling identification of business partners or advertisers shall
always require using such labels as “Przy współpracy z…” (“In co-operation
79 | P a g e
with...”), “Partner serwisu” (“Service partner “Sponsor serwisu/konkursu”
(“Service/competition sponsor”), etc.
6.2. An advertisement shall not include surveys and shall not encourage web page
users to participate in a survey. Exceptions to the abovementioned principle are
possible, yet Onet.pl consent shall be required on each occasion and shall be obtained
before campaign launch date.
6.3. Onet.pl shall not be responsible for the content of the advertisements. Each
advertiser shall make amends for the damage suffered by Onet.pl with relation to the
content of a published advertisement.
6.4. Onet.pl reserves the right to refuse and to stop emission of advertisements
without justification, especially if there is a justifiable suspicion that the content of the
advertisement or the content of the target page violates the law, community life
principles or third party rights.
6.5. Acceptance by the advertiser of the emission order is equivalent to a declaration
and a guarantee made and given to Onet.pl, that the emission of the ad material does
not imply an obligation of payment by Onet.pl of any remuneration (including
royalties) for the benefit of creators and/or entities in possession of similar rights,
participating in creation and production of the advertising material, charged directly by
them or indirectly by an organization for managing copyrights or similar rights.
6.6. Onet.pl reserves the right to refuse and to stop emission of advertisements when
their content or form is deemed contradictory to the mission and interest of Onet.pl.
7. Elements of advertisement creation
7.1 Is shall be prohibited to use operational elements in advertisements, if their
function, resulting from the form, an inscription or a convention, is inconsistent with
the advertisement message or works in an unusual manner. In particular:
a. it shall be prohibited to use in advertisements basic system content buttons
such as: "Zamknij" (“Close”), “OK.” as well as minimize and close icons causing
an effect different from the one expected based on their typical function;
b. buttons used in advertisements shall perform the functions consistent with the
messages presented by the buttons, e.g. buttons imitating form, scroll down
list or selection box functions shall not redirect to an advertiser’s web page or
perform another function, which is inconsistent with their basic one,
c. it shall be prohibited to publish advertisements in the form of system messages
or warnings as well as in the form imitating elements of the portal web site.
7.2. Animation may be freely used in graphic advertisements in line with the following
terms and conditions:
80 | P a g e
a. the maximum dimensional standards applicable in the case of a given
advertisement form shall not be exceeded;,
b. flat fee ad forms (sponsorship, partners, buttons/graphic elements integrated
into the web site navigation elements, etc.) should not include automatically
initiated animations.
7.3. Sound in advertisements:
a. sound shall not be played automatically (except for instream videoads),
b. sound playback shall require a triggering action performed by the user (mouse
rollover or clicking the ad); in the case of expandable ads, it shall be admissible
to play back the sound once the user has performer the action triggering
expanding of the ad (mouse rollover or clicking on the ad); sound should be
automatically turned down once the ad Has been closed.
c. sound advertisements shall include legible icons enabling the user to switch the
sound on and off (Onet.pl provides advertisers with sound creation templates
including legible icons for switching the sound on and off).
7.4. Sponsorship
Sponsored services and web pages shall remain Onet.pl web sites/pages. Regardless
of the visual identification of the sponsor, it shall be required to observe user
experience principles of the service and the portal. Publishing sponsorship
advertisements on the portal web pages shall be subject to the following principles:
a. the general shape and design of permanent service elements (layout) shall be
preserved;
b. sponsorship shall not affect service operation or architecture;
c. changes to the service functionality and architecture shall be admissible
without consent of the sponsor during the sponsorship period, in the event
such changes do not affect the manner, in which the sponsor's brand is
presented;
d. the main background may be changed, provided that the colour is not
excessively tiresome and provided that the service legibility is not adversely
affected;
e. watermarks/wallpapers deemed part of the sponsorship shall be admissible
only outside of the service content area.

Advertising on Onet.pl Ad products specification

Transcription

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