Imagine .. Children are particularly vulnerable

Transcription

21-11-2007
Imagine*..
Zur Anzeige wird der QuickTime™
Dekompressor „TIFF (LZW)“
benötigt.
www.wecf.org
Dekompressor „TIFF (Unkomprimiert)“
benötigt.
Dekompressor „TIFF (Unkomprimiert)“
benötigt.
Zur
Dekompressor
benötigt.
Anzeige wird
„TIFF
der (Unkomprimiert)“
QuickTime™
www.wecf.org
www.wecf.org
Paint, varnish,
adhesives: volatile
organic compounds
(VOCs) headache,
nausea etc. Main
fumigation during first
weeks!
Children are
particularly
vulnerable
benötigt.
Carpet, mattress :
Insecticides
against moths,
often with synthetic
pyrethroids
skin irritation
headache
Harm the
hormone
www.wecf.org
system
Babies
changing units
phthalates: could
harm liver and
kidneys and
could lead to birth
deformities in
male embryos
Furniture made of
pressboard, ply wood:
Formaldehyde: irritation of the
eyes and respiratory track,
headache ..... carcinogenic
potential
•
•
•
•
End of the food chain
Biology: various stages of
development (immune(immune- and
hormone system)
Physiology:
– Skin is 5 x thinner
– Consume more food and water
in proportion to their weight
– Breathe more quickly
Behaviour:
– Hand
Hand--to
to--mouth exploration
www.wecf.org
1
21-11-2007
Nesting
Help parents to create a
safe and healthy
environment for their
newborns
benötigt.
benötigt.
Overall Goal: Improvement of children´
children´s health by
• Reducing indoor air pollution (chemicals, tabacco smoke,
mould)
• reducing accidents
• Awareness raising in the field of healthy living
www.wecf.org
www.wecf.org
Targetgroup
•
•
Expectant parents (first child)
Multiplicators:
– Midwives
– doctors,
– managers of pregnancy courses
benötigt.
Germany
benötigt.
benötigt.
benötigt.
Great Britain Netherlands Greece
benötigt.
France
Thank you!
benötigt.
Hungary
www.wecf.org
Why?
Why
benötigt.
Environmental reasons:
•
•
Stay indoor during 90% of the day
Indoor air pollution often higher than outdoor
Psychological reasons:
•
•
•
in periods of transition awareness raising and
changing of consumer pattern most likely
Young parents are most interested, what
products contain (regard to IKEA-hotline,
consumer protection organisations)
Starting from the perspective of the parents
www.wecf.org
Health reasons:
•
•
200 hazardous chemicals
in cord-blood of newborns
(Harvard University)
Allergy risk is rising when
renovation in the first 6
months (Leipzig, LARSstudy)
benötigt.
www.wecf.org
2
21-11-2007
Why WECF?
benötigt.
•
Win-win situation
(selling the good news, tipps and advices
– helping instead of scaring)
• Combining safety and health
• New network:
– Distribute the information through
multiplicators like midwifes, doctors,
managers of pregnancy courses
• Huge interest in many countries
www.wecf.org
3

Imagine .. Children are particularly vulnerable

Transcription

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