Convenience Megatrend
Transcription
Convenience Megatrend
upp unique packpaper 01|13 the magazine for professionals Convenience Megatrend Plastics Packaging Technology Assembling Decoration Trends Lifestyle 2 unique packpaper 01|13 14 06 Convenience 05 12 K3® Who invented it? Convenience megatrend Innovation Day to be continued 05 06–11 12 12 04 15 Professional craftsmen – sophisticated methods 14 Full service for Bodum 15 Company Information 03 Editorial Dear Readers, Kenneth Boldog Head of Division K Greiner Packaging International The “convenience” megatrend is based on the needs and desires of today’s society. Convenience food is currently a popular topic of conversation and in strong demand. Also, in the future, this segment will play a trend-setting role. It is a matter of efficient use of time, having simple meals that require almost no preparation. And if they are as well tasty and healthy, the convenience food sector becomes an acceptably “cool” alternative to cooking – “cool convenience”. Convenience food requires convenience packaging. For this fast-growing market segment, Greiner Packaging International offers an array of innovative solutions. Whether it entails offering LID (LID = Löffel im Deckel, in English: SpoonIn-Lid) packaging solutions, functional K3® cups or IML (In-Mold-Labeling) noodle packaging, when the benefits of convenience food are combined with convenient packaging, there is always a clear winner: the consumer. In the end, the consumer is the one who decides whether a convenience meal or a convenience pack becomes a success story. We are eager to meet this challenge and together with our customers and partners we have a clear goal in mind: We want to utilize convenient packaging solutions to make people‘s lives a little bit more hassle-free. I hope you enjoy reading our current edition of unique packpaper! Best regards, Kenneth Boldog Head of Division K Greiner Packaging International 01|13 unique packpaper 3 Blue Packaging goes USA Sustainability is the most prominent trendsetter at Pack Expo in Chicago. For the first time in company history, Greiner Packaging International appeared at Pack Expo 2012 in the U.S., where a huge number of industry experts were in attendance. With 1,965 exhibitors and more than 45,000 expert visitors, the event solidified its reputation as being the number one U.S. trade show in the packaging and processing sector – a hotspot for innovative technological offerings and current trends. Sustainability was the foremost topic of the trade show followed by functionality, innovation and safety. production of sustainable packaging solutions and far-sighted investments in infrastructure. Great interest in K3® technology In terms of products, Blue Packaging is most evident with K3® technology. At Pack Expo our focus was on K3®-E. The letter E stands for ”evolution and efficiency“. K3®-E packaging scores with features such as an excellent CO2 balance, low recycling costs, low weight, and Greiner Packaging Team high energy efficiency. at Pack Expo Blue Packaging – an instant success In these surroundings, Greiner Packaging International was perfect in its timing on the pulse of the industry. The company‘s presentation at the trade show was devoted to Blue Packaging, and Greiner Packaging International‘s commitment to this theme was demonstrated through the principle of sustainability. The corporation coordinates responsible handling of raw materials & resources along with the COMPANY INFORMATION Owner, editor, publisher, and editorial office: Greiner Packaging GmbH Greiner Straße 70, 4550 Kremsmünster, Austria www.greiner-gpi.com Court of Reg.: Landesgericht Steyr, Chamber of Commerce Reg. No.: 176892k Responsible for content: Kenneth Boldog Photos: Greiner Packaging, 2013 Shutterstock Inc., Monika Klinger, Wolfgang Stadler, Clemens Pürstinger, Nik Fleischmann, Danfrugt, Bark Innovations BV, Makita-Dolmar Group Creation, concept, and artwork: Das Kommunikationshaus Bad Aussee, Austria www.kommhaus.com Printer: Druckerei Mittermüller GmbH Subject to alterations, errors, and misprints. 4 unique packpaper 01|13 A special Greek treat Traditional Greek yogurt for Bosnia, Croatia, and France. Packaging Facts Capacities: 150g and 500g Material: PS and PP Decoration: Dry offset printing Technology: Thermoforming For the packaging of Greek yogurt, the Lactalis Group relies on Greiner Packaging International. For the Bosnian and Croatian markets, the yogurt product is distributed in printed 150-gram cups. In France, other dimensions are preferred, and Lactalis fills ”Yaourt à la Grecque“ in 500-gram pots. Although the pack dimensions are different, there is one element that consumers have in common in all three countries: a craving for this dessert‘s typically creamy-Mediterranean taste. When combined with honey and nuts, this yogurt product turns into a typically Greek delicacy. Desserts and yogurt in multi-packs Le Petit Basque gains multiple benefits from new packaging. Rice pudding, semolina- and pudding desserts, and yogurt from sheep‘s milk produced by the French dairy Le Petit Basque have recently been made available on the market in multi-packs. The company is pleased to now be operating in an even more environmentally friendly manner with its new packaging, ”We reduce waste, thus saving 35% in packaging material.“ At the point of sale, too, multi-packs demonstrate their strengths, where the most decisive issue is their decoration technology – OPS sleeving. OPS stands for ”oriented polystyrene“. The sleeves are oriented so that the central product message is ideally displayed on the shelves. Greiner Packaging International is currently the only company offering this innovative technology for multi-packs. Family-owned company with a philosophy of quality Le Petit Basque‘s company history dates back to the year 1950, when the Basque Alcacheburry family settled near Bordeaux and started the delivery sales of curd specialties. From the very beginning, their work was dedicated to a high quality standard. The company grew rapidly and since 2008, it has been managed by Frédéric and Hubert Martin, who contribute their extensive skill and experience in sheep‘s milk processing. Le Petit Basque’s quality standards 100% French milk Certified according to BRC and IFS standards Organic since 2001 Milk produced from sustainable, ecological agriculture Packaging Facts Capacity: 125ml Material: PS Decoration: OPS sleeve Technology: Thermoforming 01|13 unique packpaper 5 K3® Who invented it? The Swiss, of course – more than 20 years ago! K3® is the original. The combi nation of letters and figures stands for ”plastics-cardboard combination“. Those who want to find out more about K3® will discover that its technological roots are in Switzerland, and specifically, in Diepoldsau, where it was invented and patented over two decades ago. Creative heads Peter Akermann and Walter Schellenberg are regarded as the ”fathers“ of K3®, and they have also been the driving force behind the ongoing development of K3® at the Swiss location of Greiner Packaging International. K3® containers and tubs have been tried-and-tested throughout Europe – in the most commonly used diameters, shapes (round, not-round), and multi-packs. Customers highly appreciate the ability to print on both sides of the sleeves, which are frequently used for marketing promotions. ”We are continuously developing the K3® technology with strong commitment and passion. Therefore currently we are capable of offering our customers an unparalleled diversity of applications,“ said Jens Krause, Distribution Manager at Greiner Packaging International in Switzerland. Versatile, sustainable, environmentally friendly K3 ® packaging holds an impressive advantage due to its high-quality look, easy handling, and diversity. They are suited for a wide assortment of products – from organic to convenience and premium. K3® packaging stands out with an excellent CO 2 balance and lowers recycling costs for manufacturers and fillers. Moreover, it has gained a distinctive advantage through the low overall proportion of plastics it uses in packaging. In terms of recycling, K3 ® technology is setting standards as well: The two components can be easily separated from each other with a handy tear-off strip. The benefits of sustainability offered by K3 ® are highlighted by a large number of companies to emphasize their product messages. A prime example of this is Yeo Valley, Great Britain‘s most successful producer of organic dairy products. For many years, this company has underscored its philosophy with the use of K3® packaging. The classic product K3® – Greiner Packaging International‘s long runner in the course of time. The current design Packaging Facts Capacity: 180g Materials: Cup: PP Sleeve: Recycled cardboard Decoration: Cardboard sleeve (K3®-N) Packaging Facts Capacities: 250ml and 500ml Materials: Cup: PP Sleeve: Recycled cardboard Decoration: Cardboard sleeve (K3®-I) Convenience Megatrend New lifestyles require new packaging! 8 7 unique packpaper 01|13 01|13 unique packpaper 10 9 Eating comfort from the lid Originally, LID stood for ”Spoon-In-Lid.“ Now, for Greiner Packaging International, LID means much more. Spooning in ice cream with pleasure; stirring cereals or sweets into yogurt. If you think that for doing so you would need all sorts of silverware, then you’d be wrong. Proper packaging does it right – it contains a spoon, fork and/or knife. LID packaging is versatile and offers a wide array of benefits. It provides for hygienic and secure reclosure, with folding utensils that cannot be refolded after use. LID packaging made by Greiner Packaging International can be used on standard high-performance automated filling units. convenient simple practical ergonomic handy prepared LID variants at a glance trendy Technology: Injection molding or thermoforming Lid: Clip-on lid, sealing lid, stacking lid with separately sealed sections, Top Cup Tools: Spoon, fork, and/or knife Integration: Inserted, foldable, or perforated consumer-centric user-friendly A special treat directly from the cup. Fresh fruit on the go Triballat Noyal is a company based in the Brittany region of France that has gained recognition as a specialist in healthy and savory products for innovative, niche markets. The core of its corporate philosophy is a high level of respect for nature and for consumers. Triballat Noyal has established itself in the market through developing an array of successful product launches in the segments of soy and organic goods, goat cheese and lowfat curd cheese. For many years, Greiner Packaging International has partnered with the company, and has developed innovative packaging for Triballat Noyal’s speciality: organic soups that have achieved widespread popularity. The Danish fruit producer and processor, Danfrugt Skælskør A/S, provides consumers with easy access to their daily intake of vitamins, with bite-sized fruit pieces filled in transparent cups manufactured by Greiner Packaging International. The package’s handy convenience is evident in its lid: An injection-molded folding fork allows for fruity enjoyment on the go providing an easy, clean, practical, and hygienic container solution. Packaging Facts Packaging Facts Capacities: 300ml / 500ml Material: PP Technology: Pot: K3® Capacities: 75g / 125g / 250g Materials: Cup: PP Lid: PET Technology: Cup: Thermoforming Lid: LID, with injection-molded folding fork Award-winning Convenience Two convenience packaging solutions created by Greiner Packaging International have received awards. What does an Asian noodle meal have in common with American breakfast oats? Nothing, it seems at first, and then a lot on second thought. Both products are packed by Greiner Packaging International, and each product and their unique packaging solutions excel with distinguished convenience features. And now, both packs have received awards. Oat So Simple: fast & simple Breakfast ready in two minutes! The U.S. food producer, Quaker Oats, delivers on this promise with ”Oat So Simple.“ To prepare this oats breakfast, 170ml of hot water is poured into a K3® cup containing the cereal and low-fat milk powder. The exact filling volume is clearly marked on the inside of the cardboard sleeve. After filling and 15 seconds of stirring, the cup is covered for one minute with a clip-on lid. Then, ”Oat So Simple“ is stirred once again and is ready to be enjoyed, even on the go. Maximum demand orientation Originally, ”Oat So Simple“ was exclusively available in large boxes and bags. The K3® pack manufactured by Greiner Packaging International is the first singleportion-sized packaging for the product. It perfectly matches consumer demand, and since its introduction it has been setting new standards in the ”breakfast-on-thego“ market segment in terms of sales figures as well as convenience. The cup sleeve is made from cardboard and thus it provides for optimum thermo-insulation; after filling it with hot water, it can be picked up without burning one‘s fingers. The packaging‘s benefits also impressed the jury of the prestigious UK Packaging Awards. In particular, they lauded the implementation of targeting to a specific consumer group, along with its excellent design. Nissin Soba: tasty & stylish Nissin Instant Noodles are a classic convenience meal. Starting out in Japan, they have since become a success worldwide. The range of Yakisoba Sauces from Nissin Soba are available in four flavors: Classic, Chili, Curry and Teriyaki. Its preparation needs perfectly suit today‘s lifestyle demands. It takes just a few simple steps to be ready to eat: open the cup, take out the sauce, fill the cup with hot water, stir in the sauce – finished! IML (In-Mold-Labeling) is an instant hit In cooperation with Greiner Packaging International, Nissin Japan and its European partners have developed their first-ever IML pack for the popular noodle dishes. It includes the typical features of the Nissin Noodle Cup while introducing a fresh and dynamic look at the same time. For decoration, the cups use IML; it is closed with a lid that incorporates a draining function. The packaging received the HUNGAROPACK Hungarian Packaging Competition Award 2012. This year, it has been honored with the ”WorldStar Winner“ designation as well. 12 unique packpaper 01|13 Innovation Day to be continued The premiere of the latest packaging branch meeting was a total success, and this year’s planning procedure has already commenced. With Innovation Day, Greiner Packaging International has created a particular new highlight in the packaging branch. The organizer of the event, Robert Obermayr, K1/K2 Product Group Director and Innovation Manager, declared, ”Innovation Day deals with communication, information, and networking. We have made it our goal to establish this event as an engaging, regularly occurring inter-branch meeting. With the premiere, the first step got off to a good start – now, we are working on the consistent continuation of the event concept.“ The date has already been determined, and those who are interested should mark the 21st of November, 2013, in their appointment books. Kicking off with “Design in Packaging“ The premiere Innovation Day was dedicated to the topic ”Design in Packaging“. Eighty participants from all sectors of the packaging branch responded to our invitation. The floor was handed over for seven speeches on interesting insights regarding the current topics in the sectors: Martin A. Schoiswohl (Kommhaus), Volker Limmer (Constantia Flexibles), Michael G. Thiessenhusen (Clariant), Alexander Komenda (Kunststoff Cluster), Andreas Fill (Fill GmbH), Stefan Ebli (Greiner Packaging International) and Matthias Giebel (Berndt & Partner). conference center tried-and-tested Packworld in Oberwaltersdorf near Vienna is the perfect location for Innovation Day. It unites innovation and communication. Here, visitors learn firsthand about the entire performance range of Greiner Packaging International, and they quickly receive a complete overview. In addition, the conference center offers a multitude of opportunities for communication events – from one-to-one talks in an enclosed, private area to conferences in event rooms of various sizes. Speakers and organizer of Innovation Day: Seated (from left to right): Matthias Giebel, Robert Obermayr, Michael G. Thiessenhusen, Alexander Komenda. Standing (from left to right): Andreas Fill, Volker Limmer, Stefan Ebli, Martin A. Schoiswohl. 01|13 unique packpaper 13 Perfect dosing in practically no time Using the new Bark Dosing System, the required amount of liquid is quickly and easily measured. Customers benefit from the cooperation between Greiner Packaging International and Bark Innovations when using our unique liquid dosing bottles. The standard dosing system offered by Bark Innovations is integrated into the bottle, therefore it is not restricted to a defined bottle shape. At present, it can be used for volumes holding 250, 500 and 1000ml. Greiner Packaging International produces the bottles according to the customer‘s specifications, and there is a great amount of creative leeway with regards to the use of color, shape and design. Convincing handling benefits Dosing instructions such as ”Align botte properly“ or ”Squeeze reservoir“ are now a thing of the past. The Bark dosing system also works in the pack‘s inclined positions – without squeezing it. Yet, if it is squeezed, this will not affect the portioned amount of liquid. This innovative dosing solution works with precision, and overdosing is simply not possible. Upon request, the packs can also be equipped with childproof closure systems. It’s so simple – the Bark Dosing System Packaging Facts Capacities: 250ml / 500ml / 1000ml Material: HDPE Decoration: Labeling Technology: Extrusion blow molding Kajak meets Kavodrink Presentation at the Kajak World Cup in Pau, France Kavodrink bottles integrate a cool look with easy handling and high functionality. Greiner Packaging International manufactures three volumes holding 500, 750 and 1000ml. The bottles are an ideal choice for sports activities, and this particular application took center stage at a presentation during the Kajak Slalom World Cup 2012 in Pau: Kavodrinks were manufactured with the event logo especially for the race. Turn the closed bottle upside down so that the spout is on bottom Turn the bottle upright again Open the container Pour out the measured liquid 14 unique packpaper 01|13 Professional craftsmen need sophisticated methods Greiner Assistec supplies Makita and Dolmar angle grinders with technically intricate water sets. While other cutting tools bite on granite, the angle grinders of Makita-Dolmar employ their strengths to the fullest. Technically speaking, these machines are a variant of the chainsaw. The motor drives a cutting disk instead of a guide bar. Angle grinders are used to cut rigid materials, such as stone or concrete in road and railway construction or emergency rescues, among others. To capture the dust generated during cutting, water is applied. The device required for this process is known as a water set. Comprehensive project with unique challenges For the Makita Group, Greiner Assistec was their preferred choice for the complex production of the water sets. The sets are identical in construction and are used for both Makita and Dolmar angle grinders. Franz Dilly, Head of Division Greiner Assistec, said, ”During the development of the water sets, we thoroughly supported Makita-Dolmar – from concept to serial production. In doing so, we had to overcome some unique challenges.“ One of them was exacting the inner geometry of the plastic parts, which was achieved using GIT (Gas Injection Technology). Another challenge was considering thermal pressure; and this was resolved by crosslinking. Greiner Assistec demonstrated abilities during the project such as its manufacturing of injection-molded parts, assembly, and the running of the final functional tests, including testing for watertightness. Function and requirements Function: The water set is connected to the water supply to provide for cooling during the cutting process and to capture dust. Requirement: Temperature resistance: 200°C under load (1.8 MPa) Requirement: Material durability: Materials need to be resistant to flying sparks Requirement: Watertightness: Watertightness required at the maximum flow rate Makita Group In 1915, Makita was founded in Japan by Mosaburo Makita. The Makita Group took over the German power tool manufacturer, Dolmar, in 1991. The company group’s Research & Development sector maintains a consistent focus on applications, which are the basis for the regular market launch of innovative, high-performance Dolmar and Makita branded products. Greiner Assistec supplies high-quality components for Makita and Dolmar branded products. 01|13 unique packpaper 15 Full service for Bodum Greiner Assistec produces plastic parts for the Bodum ”Brazil“ coffee maker, taking over the assembling and packing. For the Danish company, Bodum, a great design at an affordable price has been its key to success – for over 60 years. From early on in terms of strategic direction, its founder, Peter Bodum, has been focusing on product development that is consistently oriented toward functionality, quality, and affordability. With Greiner Assistec, Bodum has found a partner that equally shares this philosophy, and their cooperation in the production of the Brazil coffee maker has clearly demonstrated this. International network, one-stop shop Greiner Assistec applies its success-oriented strengths to its project. An international network of locations allows for mediumterm production, assembly, and distribution throughout Europe and North America. Presently, at its Polish location in Grodzisk, Greiner Assistec produces three plastic components for the coffee maker. After this, the parts are assembled along with metal and glass components. As a onestop shop, Greiner Assistec takes over the entire assembling process, and then packs each article individually in special gift packaging. At the best places Bodum distributes its ”Brazil“ coffee maker in 52 of its own shops, as well as in others. The shops are situated in well-known areas of major cities such as London, Paris, Copenhagen, New York and Zurich. In Paris, for instance, their boutique is directly across from the opera. The distribution via brandedarticle shops underscores its philosophy: Bodum promises high quality. And Greiner Assistec allows them to keep this promise with its high-quality manufacturing and assembly support. Product Facts Material of plastic parts: PP in four colors Technology: Injection molding Assembly: Plastics, glass, metal Packaging: Gift packaging Greiner Packaging International • Stands for continuity. • In every single packaging project. • From start to finish. www.greiner-gpi.com greiner packaging gmbh 4550 kremsmünster, austria tel.: +43 7583 7251-0 www.greiner-gpi.com