marketing - TouricoHolidays.com

The Melia Valencia Palacio de Congresos
ExclusiveDeal hotel offered on TouricoHolidays.com
ID# 1250532
our roots
03
product lines
05
channels of distribution
07
client benefits
09
supplier benefits
11
by the numbers
13
marketing efforts
15
corporate social responsibility
17
technology
19
global presence
21
think tomorrow
TOURICO HOLIDAYS is a leading global travel distribution company. Directly
contracting with travel providers, such as hotel chains, cruise lines, attractions
and more, Tourico Holidays works on a high-volume, wholesale model to broker
this inventory to international travel businesses using proprietary technology.
Tourico Holidays aims to provide you with incremental growth while lowering
the cost of transactions through global distribution, unique opportunities and
cutting-edge technology.
In 1994, our CEO Uri Argov and his wife took their entire savings of
220 East Central Parkway, Suite 4000
Altamonte Springs, FL 32701
USA
$19,000 and started Tourico Holidays from their walk-in closet. It is with
this same entrepreneurial spirit and passion that Tourico Holidays strives
for innovation and exponential growth.
www.touricoholidays.com
vacation
homes
groups
Quoted in 24 hours, both series and
Offering
Tens–of–thousands
ad-hoc groups receive multi-lingual
transfers in all major destinations
of
professionally
transfers
managed homes, villas and apartments
service,
can be reserved by the exact address.
24-hour
With real-time availability, what you see
dedicated group operator and a
is what you get - it’s just like booking a
competitive price.
dispatch
management,
emergency
contact,
a
a
private
and
shared
around the world at competitive
price points.
hotel. No more “allocation on arrival”.
hotels
cars
flights
Direct contracts and connectivities with tensof-thousands of hotel chains and individual
Working directly
properties in thousands of destinations
with all major car
worldwide. Additionally, Tourico Holidays has
a unique method of contracting specific
properties by pre-purchasing room blocks.
These hotels are guaranteed revenue, and
vendors receive more rooms to sell with
cruises
activities
Ten cruise lines with
From tours to rentals, water
itineraries around the
sports
world that can be booked in six easy
theater to golf, thousands of
steps. The cruise booking platform is
attractions around the world
to
theme
parks,
tickets
rental companies worldwide,
hundreds of airlines around
Tourico Holidays provides
the world including legacy
competitive pricing and a
one of the best in the industry
are available through a single,
and low-cost carriers.
variety of vehicle types.
providing all you need to book down
simple booking platform.
Tourico
Holidays
to the exact cabin number.
higher profit potential.
This VIP vacation experience is like no
other. Guests travel via private planes and
destination hop through private airports,
stay at branded hotels, enjoy numerous
product lines
attractions, with breakfast and dinner
included – all at a price that is the same or
less than a traditional coach tour.
product lines
TouricoHolidays.com
channels of distribution
This easy-to-use, password-protected website provides access to
every product line with a 5 millisecond response time. You have free
access to dynamic packaging, detailed filters, easy-to-use maps,
reservation search and amendments in 12 different languages.
• For companies without booking technology
White Labels
A customized website for companies seeking a 24/7 customerfacing booking platform. Available in 12 languages and providing
access to our complete product range with robust technology and
technical support to guide you along the way.
• For companies without booking technology that
present their brands to their customer
Host-to-Host
Providing seamless integration to hotels, attractions, transfers, car
hire and multi-lingual content. Our dedicated Professional Services
team will support your IT Team with connectivity, testing, mapping
and optimization.
• For companies with booking technology
channels of distribution
dynamic technology
As the leader in wholesale travel technology, Tourico Holidays’ robust systems are
faster and more accurate, resulting in more conversions in less time. As a partner,
you will also receive valuable business intelligence gathered from our vast
databases to help analyze and grow your business.
personal service
Tourico Holidays has strategically placed customer support hubs in seven countries
worldwide so you receive 24/7, multilingual service and support for all travel needs.
client benefits
why work with us?
Beyond this ‘everyday standard’, high-volume clients have access to VIP Customer
Service Agents to ensure premium service.
incremental revenue
user friendly
Tourico Holidays instantly adds
Partnering with Tourico Holidays is
breadth and depth to your existing
easy and cost-effective. With three
business or supplement your existing inventory through a
product
different ways to work with us:
technology-driven platform. Offering a true one-stop-shop,
access to our entire portfolio of
Tourico Holidays’ product range is as wide as it is deep and
products. By strategically targeting
Gain access to a diversified product offering that can drive
spans the globe.
lines
with
immediate
new destinations and products, you
TouricoHolidays.com, White Label
or Host-to-Host; Tourico Holidays
provides sales and technical support
every step of the way.
can create incremental revenue
streams at very low costs.
differentiated product
ExclusiveDeals
Tourico Holidays’ buying strategy creates higher margins providing the flexibility to
Tourico Holidays’ unique contracting
create unique packages and promotions. Coupled with our ExclusiveDeals, there are
methodology
unlimited opportunities to differentiate yourself from the competition. Expanding
room blocks at select hotels gives
dramatically in Latin America and Asia Pacific in recent years, Tourico Holidays is
you access to heavily discounted
constantly exploring new destinations and product lines to add to your portfolio.
rates, no blackout dates, last-minute
of
pre-paying
for
availability and more inventory. All
this means consistently more margin
to your bottom line.
client benefits
client benefits
protected rates
With full dynamic packaging capabilities, clients can book flights, accommodations,
transfers, attractions and cruises through our proprietary, password-protected
online booking system. This ‘one-stop-shop’ is offered in 12 different languages.
market reach
Your success is our success. We are an extension of your current marketing initiatives,
and can provide extensive, deep-penetrating on and offline marketing through
supplier benefits
why work with us?
By partnering with Tourico Holidays, you will quickly enjoy a
diversified technology-driven platform that will instantly expose
your product to our well-qualified industry partners located in more
email, banner ads, meta search and other effective methods.
incremental revenue
Diversify your guest base and bring
international travelers to your property,
who on average stay longer, spend
more in the hotel, and travel outside of
than 100 countries. This platform can bring you true incremental
your typical seasonality. As a partner,
business in regions and industries that traditional marketing
you will also receive valuable business
strategies and partners are unable to deliver.
analytics
global exposure
user friendly
gathered
from
our
vast
databases to help grow your business.
Each of our clients are individually qualified travel companies located in 100
Partnering with Tourico Holidays is
plus countries. This client base consists only of prominent travel re-sellers and
easy and cost-effective. With three
distributors with their own reach and distribution, enabling you to compete in
different ways to work with us:
a global marketplace.
TouricoHolidays.com, White Label or
Host-to-Host, Tourico Holidays
provides sales and technical support
every step of the way.
supplier benefits
supplier benefits
Tourico Holidays’ Year Over Year Gross
2012
2011
by the numbers
2010
2009
ExclusiveDeals
2008
Pre-paid room blocks providing differentiated inventory,
exceptional terms and VIP rates
Value - Increase margin potential by 10%
Usage - Demanded and sold by 99% of
Tourico Holidays hotel selling clients
Growth - Increase an average 50 new hotels every year
Support - Look for marketing communication once a week
value quantified
With a simple upload process, the 650+ ExclusiveDeals
offer consistently more margin to your bottom line, and
data shows these are the highest demanded hotels.
428
Every day, Tourico Holidays receives 37 million searches.
That’s 428 searches every second!
10% – Additional margin increase potential by selling ExclusiveDeals
$43 Million – Invested in wholly owned technology for your benefit
402 – Number of employees providing support to you
23,000 – Direct hotel contracts
24,000 – Vacation Home Rentals, spanning 5 continents, in 30 countries
Nearly 57,000 hotels and 650+ ExclusiveDeals!
by the numbers
red tag sale
An ongoing monthly opportunity
to move inventory quickly.
seasonal sale
Designed to maximize action. Has
produced triple-digit increases.
marketing efforts
Travel professionals from all regions of the world look to Tourico Holidays for featured deals
operational updates
Communicating vital details to global clients is invaluable. We act as an
extension of your brand to alert clients about renovations, fees, name
changes, and government taxes, to name a few.
that they can market to their customers. Our unique insights into travel trends and statistics
are the foundation for everything we do.
Tourico Holidays has expanded opportunities for clients including
audio/visual ads, a website redesign for an enhanced experience,
increased partner development and more.
marketing efforts
customized marketing
As an extension of supplier’s marketing efforts, we are focused on
results from deep-penetrating on and offline marketing through email,
banner ads, meta search and other proven methods.
marketing efforts
At Tourico Holidays, we welcome the
opportunity to expand our dedication
with your support. To partner with us,
please visit www.touricoholidays.com.
corporate social responsibility
Tourico Holidays is committed to partnering with charitable organizations globally and to
become a leading light as a corporate citizen to enrich the lives of the greater community as well
as employee morale through volunteerism. Among our efforts, we are proud to be a supporter
of Give Kids the World, a 70-acre resort where children with life-threatening illnesses and their
families are treated to weeklong, cost-free fantasy vacations.
We have found with each volunteer minute, we develop a closer sense of the importance of life.
Through in-kind donations, and volunteer opportunities that includes Tourico Holidays’ global
employees, our social responsibility commitment plays a vital role in our future.
Charitable Mission
With hope and resilience, Tourico Holidays strives to
enhance the lives of today’s children in an effort to
develop their health, mind and moral integrity for a
more vibrant future – Think Tomorrow.
corporate social responsibility
technology solutions for our clients
Electronic Account Reconciliation
technology
Our paperless online reconciliation system makes accounting reconciliation
easier than ever, eliminating mistakes and saving time and manpower.
Content Management
White Label clients can update deal and banner content at any time online
Leader In Technology
Tourico Holidays prides itself on being a leader in technology within the travel industry.
Through technology, we aim to lower the costs for our partners and increase revenue.
Tourico Holidays looks to automate processes whenever possible and provide our
eliminating wait time and improving site conversion.
Mini CRM
Quickly and easily view your reservations online.
Amendments
Easily amend, cancel or add to existing reservations online.
partners with solutions to increase efficiencies and profits.
Travel Global Systems (TGS)
Tourico Holidays’ wholly owned technology company focuses on providing innovative
technology solutions for our suppliers
and affordable travel technology solutions to Tourico Holidays and its partners. TGS
Online Contract
was established in 2003 and provides B2B and B2C software solutions for handling
Get online and on sale within minutes of submitting your contract and terms.
large volume transactions and reservations within the travel industry.
Extranet
This user-friendly portal allows you to add or remove rates as conditions allow,
as well as control your inventory and availability.
new horizons system
Automated Payments
Every day, our system receives 7,000 bookings, $3.5M in revenue,
invoices.
and 37 million searches - that’s 428 searches every second! Tourico
Direct Connect
Holidays collects all this data so that we can provide you with
Maintain full control of your rate structure. Your full brand and hotel portfolio
multifaceted business analytics that give you the ability to make
on sale in 100 countries worldwide. Margin and parity control, and cost reduction.
decisions based on real numbers for real growth opportunities.
Get paid in an efficient, paperless, and user-friendly way. You can manage your
account online, and say goodbye to the hassle of paper, postage, and past due
Finland
Sweden
Norway
Denmark
Moscow
Berlin, Germany
London, UK
Iasi, Romania
New York, NY
Spain
Italy
Beijing, China
Seoul, South Korea
Tel Aviv, Israel
Atlanta, GA
Altamonte Springs, FL
Dubai, UAE
Mexico City, Mexico
Gurgaon, India
Tokyo, Japan
Hong Kong, China
Bangkok, Thailand
Malaysia
Sao Paulo, Brazil
Brisbane, Australia
Buenos Aires, Argentina
global presence
Global Headquarters
220 East Central Parkway, Suite 4000
Altamonte Springs, FL 32701
USA
Technology Offices
Regional Presence
Incorporated
www.touricoholidays.com
Founded in 1994 by Uri Argov in Sanford, Florida, Tourico Holidays has grown to 26 locations
across 5 continents – 402 employees providing service in 13 languages – Servicing 4,600
clients across 100 countries with a travel inventory of 57,000 hotels available across 3,500
destinations globally.
global presence