Alpitour

ALPITOUR GROUP
THE ALPITOUR WORLD
Tour Operating, Aviation, Incoming, Hotel Management, Travel Agencies are the
Divisions making up Alpitour World: Italy’s leading integrated tourist group, synonymous
with all-round solution holidays.
A world of specializations and services to organize all travel aspects to perfection.
All the holidays in the world
GROUP HISTORY
Alpitour was
originally called
ALPI VIAGGI, a
travel agency
organizing rail and
bus trips for special
events
1947
Alpitour
launches the
“all inclusive”
travel package
formula in Italy
and inaugurates
the charter flight
era
IFIL, (now Exor)
enters Alpitour
and then
Francorosso
capital:
the integration
starts of several
T.O. and leading
brands, thereby
laying the
foundation for
Group growth
A process begins
to gain control of
the tourism chain,
with the purchase
of JUMBO TOURS,
an international
incoming
company
operating in
major world
holiday
destinations
Distribution is
integrated with the
purchase and
development of
WELCOME TRAVEL
GROUP, all set to
become Italy’s
largest travel
agency network
Air transport is a
key component of
the tourist industry,
so the group
founded NEOS, an
airline that soon
became a brand
of excellence
among carriers
specializing in
tourist routes
Growth in the hotel
industry is
achieved through
the ALPITOUR
WORLD HOTELS &
RESORTS hotel
management
project (now
VOIhotels)
1960-70
1992
1996
2001
2002
2005
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A NEW ERA
A NEW
SHAREHOLDING
STRUCTURE
Alpitour is bought out
by the private equity
funds Wise SGR S.p.A.
and J. Hirsch & Co.,
which are joined by
other financial partners
such as
Network Capital
Partners.
April 2012
MAJOR
REORGANIZATION
AN INTERESTING
AGREEMENT
The group begins an
articulated reorganization
process; one of the first
steps is to bring together in
a single facility in Turin the
two historical locations of
Turin and Cuneo. A merger
aimed at upgrading the
effectiveness of business
activities and setting up
more effective and
efficient inter-functional
work teams.
Press Tours, tour operator
skilled on the area of the
Caribbean and the
Americas, joins Alpitour .
The agreement allows
synergies in aviation and
hospitality, as well as the
alliance with a tourism
company
excellent in technology.
Septemer 2012
All the holidays in the world
October 2014
BASIC STRATEGIC IDENTITY
Growth of Tour Operating market volumes and share, with
focus on high value-added segments
Record of integrated quality and upgraded services and
client relations (highly evolved CRM)
Technology and web area innovation in support of Group
activities
Focus on hotel division including in an incoming logic
Strengthening of distribution leadership
All the holidays in the world
THE GROUP TODAY
AVIATION
INCOMING
HOTEL
MANAGEMENT
TRAVEL
AGENCIES
Description of business
Brands
TOUR
OPERATING
Core business of the
leading Italian
holiday market
Group, complete
market segment
multi-brand offer.
Group airline
operating on main
tourist routes, with
short, medium and
long-haul flights.
Management of hotel
and service contracts
in major world holiday
destinations for Group
customers and other
operators.
Fatturato 2013
Turnover
2014
103,9
584,7
584.7
€/mio
All the holidays in the world
130,0
233.9
€/mio
Ownership and
management of
hotels and resorts in
Italy and abroad, for
seaside leisure
holidays and cultural
and business city
breaks.
23,4
62,1
243,3
305.4
43,2
66.6
Network
of owned and
affiliated travel
agencies; Italy’s
major tourism
distribution
company.
Network jointly
controlled by
Alpitour and Costa
Crociere.
(€/mio)
Turnover Alpitour
Turnover Alpitour
Sales outside the Alpitour
Sales
Sales outside
outside the
the Alpitour
Alpitour Group
Group
TOUR OPERATING DIVISION

Alpitour Group core business

Historical and outright leadership of the Italian package holiday market

Hundreds of destinations and thousands of hotel proposals

Multi-brand range with 5 leading brands organized into 2 Business Units: Alpitour and
Francorosso
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TOUR OPERATING DIVISION
ALPITOUR
FRANCOROSSO
 Brand leader in the respective segments: Alpitour, Villaggi Bravo
and Karambola, each with specific positioning and client target
 Francorosso and Viaggidea branded holidays (plus the Ego
collection)
 Focused on the mainstream market segment, provides package
holidays for main client targets (families, youngsters, adult couples,
etc.)
 Our mission is to cater to the upmarket sector with affordable luxury
holiday proposals (Francorosso) and services tailored to the
individual requirements of clients with high spending power
(Viaggidea)
 Portfolio of hundreds of destinations throughout the world with focus
on Italy, Mediterranean basin, North Africa and the Caribbean
 Broad range of holiday formulas: thousands of holiday packages in
villages, clubs and resorts, travel proposals with both charter flights
and individual services (overnight stays, flight only, etc.)
All the holidays in the world
 Extensive knowledge of the global luxury holiday market, holiday
market organization and development, providing totally dedicated
services, consultancy and distribution
 Top-level holiday experiences using scheduled flights and selected
hotels
ALPITOUR
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
Synonymous with the holidays of the Italians,
Alpitour is a long-time leader in the tourist
industry with a “general” range of products
which has its strong points in the
quality/reliability and extension of its range

“Top of mind” of the tourist sector, with a
renown that places it among the leading
Italian tour operators, its brand name is
known to over 90% of the domestic market

A product portfolio for all the market
segments and coverage of all major seaside
holiday destinations, with special focus on
the Mediterranean basin, Canary Islands and
North Africa

From charter packages with club formula for
youngsters and families with children, to
theme holidays such as the Compagnia
della Natura’s en plein air
VILLAGGI BRAVO
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
Italian brand leader in the all-inclusive
village formula sector, the result of the
painstaking selection of destinations and
hotels, in Italy and the rest of the world.

SMILE holiday (Sun, Movement, Italian
Style, Leisure and Energy) designed for
night and day enjoyment, for both young
people and families, above all for those
seeking an escape experience where
everything is organized down to the
smallest detail.

Very high level of customer satisfaction
thanks to a perfect balance between
provided
and
expected
service
standards.
KARAMBOLA
All the holidays in the world

A brand dedicated to holidays for young
people who, thanks to Group know-how
and organizing skills, can choose from a
whole range of prevalently functional
and low-budget holiday packages

With a large portfolio of destinations in
every part of the world, Karambola
presents highly dynamic accommodation
and travel solutions inspired by a no-frills
philosophy to suit the requirements of the
reference target.
FRANCOROSSO
All the holidays in the world

The number two tour operator brand after
Alpitour, it is the long-time leader of the
medium-high market bracket with a well
known image much appreciated by Italian
travel agents and clients.

Travel proposals for clients anxious to discover
far-off and exotic destinations while at the
same time seeking exclusivity, comfort,
quality and reliable organization

A complete range of destinations, extensive
experience regarding long-haul exotic
localities, club and international resort
holiday
formulas
and
guided
tours
throughout the world
VIAGGIDEA
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
Exclusive hotels, resorts and tours
throughout the world, split into vacation
experiences and travel collections for top
spender market customers

Careful selection of long-haul destinations
including the Far-East, Indian Ocean,
Australia, New Zealand and Pacific
Islands, sub-Saharan Africa, USA, Central
and South America

Travel formulas with names like Voyager,
Classic, Traveller, You Drive, Places,
Sands, Experience, Sailing which express
identity, values and uniqueness

EGO (Exclusive Guest Only) collection,
tailored proposals in Italy and the world,
such as to be defined as “priceless”
PRESS TOURS
Dove vuoi essere domani?
All the holidays in the world

Specialized on the Americas and on the Caribbean,
Indian ocean, Far East and Pacific, together with
Scirocco Tours, specialized on Centre and East Africa

Tailor-made travels with dedicated services for a
customer more and more demanding

Brand EXPLORACafé in selected structures, with a
dedicated program of events and activities and
professional assistence

An online booking simple and user-friendly, allowing
the customer to build his customized and dynamic
travel through cutting edge technological tools.
AVIATION DIVISION

Neos, the Group airline, represents a key player on the Italian air transport scene

Specialized in major holiday routes, with a fleet of 9 aircraft in operational leasing, 6 of which
short/medium range (B737-800) and 3 long range (B767-300). Neos also added 3 B787-8
Dreamliner commissioned to Boeing.

Departures from major Italian airports with 3 hubs: Malpensa, Verona and Bologna

Services offered: charter services for the T.O division of the Alpitour Group and third Tour
Operators; airline rights for connections with a number of medium-long haul destinations; ad
hoc operations on domestic and international routes, by leasing the aircraft to private
customers and air charter brokers; sub-chartering operations
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INCOMING DIVISION

Group company providing destination incoming services for both Alpitour clients and for major
European tour operators

Activities: hotel contracting, transfer/excursion management and client assistant services

Operating in 10 countries, with offices in Spain (Continental, Canary Islands, Balearic Islands)
France, Morocco, Tunisia, Cape Verde, Dominican Republic, Mexico, Cuba, Zanzibar and Italy

Operates in online sales through the B2B portal called Jumbonline.com and through the website
Jumbobeds.com
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HOTEL MANAGEMENT DIVISION

The Group’s hotel Division. It presents a collection of hotels, holiday villages and resorts in many
of Italy’s and the world’s favorite vacation destinations

Hotels in well-known seaside destinations in Italy (Sicily, Calabria and Puglia) and abroad
(Cape Verde, Zanzibar, Maldives and Madagascar)

1 upmarket hotel in Rome for “art city” clients and business clients
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TRAVEL AGENCIES DIVISION

Welcome Travel Group and Geo Travel Network (Bravo Net/HP Vacanze), two independent
networks, represent Italy’s major tourist services distribution organization with over 2,600
travel agencies

Network, since 2011 jointly controlled by Alpitour and Costa Crociere;

Business model based on a multi-brand and multi-service strategy (leisure, business travel,
groups, incentives)
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