Level - Star
Transcription
Level - Star
RETAIL ADVERTISING 2016 Personnel Gary Wortel President & Publisher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7454 [email protected] Craig Diebel Vice President/ Advertising and Digital. . . . . . . . . . . . . . . . . . . . . . (817) 390-7877 [email protected] James Burda Corporate, National Account Director . . . . . . . . . . . . . . . . . . . . . . (817) 390-7768 [email protected] Larry Bien Grocery Account Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7150 [email protected] Sheree Brockway Director of Strategic and Digital Accounts. . . . . . . . . . . . . . . . . . . (817) 390-7811 [email protected] Shelby Hale Strategic Account Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 987-6304 [email protected] Rod McLain Local Multimedia Advertising Director. . . . . . . . . . . . . . . . . . . . . . (817) 390-7392 [email protected] Linda Wesson Eastern Tarrant Multimeida District Manager. . . . . . . . . . . . . . . . (817) 987-6304 [email protected] Nick Camp Western Tarrant Multimeida District Manager. . . . . . . . . . . . . . . (817) 390-7514 [email protected] Trayce Moore Central Tarrant Multimedia District Manager. . . . . . . . . . . . . . . . (817) 390-7145 [email protected] Johnny Johnson Insert Operations Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7622 [email protected] Steffanie Stricker TMC/Saturation Products Manager. . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7600 [email protected] Leticia Govea Advertising Production Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7196 [email protected] Phone Numbers Office PhoneFAX Fort Worth. . . . . . . . . . . . . . . . . . Arlington. . . . . . . . . . . . . . . . . . . . Major Accounts . . . . . . . . . . . . . . National. . . . . . . . . . . . . . . . . . . . . Inserts/TMC . . . . . . . . . . . . . . . . . Co-op . . . . . . . . . . . . . . . . . . . . . . Targeted Publications.. . . . . . . . . Digital or Online. . . . . . . . . . . . . . (817) 390-7392 . . . . . . . . . . . . . . (817) 987-6300 . . . . . . . . . . . . . . (817) 390-7150 . . . . . . . . . . . . . . (817) 390-7150 . . . . . . . . . . . . . . (817) 390-7600 . . . . . . . . . . . . . . (817) 390-7894 . . . . . . . . . . . . . . (817) 390-7600 . . . . . . . . . . . . . . (817) 390-7768 . . . . . . . . . . . . . . (817) 390-7201 (817) 987-6325 (817) 390-7321 (817) 390-7321 (817) 390-7221 (817) 390-7201 (817) 390-7221 (817) 390-7528 Table of Contents Retail Annual Investment Levels 3 Full-Run Single Insertion & Flex Programs 4 Multi Insertions & Color 5 Zoned Editions Total and Targeted Market Coverage 12 Specialized Rates 13 La Estrella En Casa, DFW OT, Sunday Select (Yes!) 14 Additional Rates & Mechanical Requirements 15 Digital Ad Requirements 16 Deadlines 17 DFW Online Network Rates Arlington Office Audience 2201 N. Collins Street, Suite 185, Arlington, TX 76011 (817) 987-6303 Mailing Address For All Locations 9-11 TMC Total Results, Print & Deliver, Star Tabs Fort Worth Office 808 Throckmorton Street, Fort Worth, TX 76102 (817) 390-7605 6-8 18-19 Policy 20 21 PO Box 1870, Fort Worth, TX 76101-1870 2 STAR-TELEGRAM IS A MEMBER OF: Newspaper Association of America, Associated Press, Alliance for Audited Media (formerly Audit Bureau of Circulations), Advertising Checking Bureau, Metro Newspaper Advertising Services, Inc., Midwest Newspaper Advertising Executives Association. Retail Annual Investment Levels Investment Levels indicate a minimum annual investment in Star-Telegram products and services. An advertiser has 12 months to fulfill the investment agreement. Advertisers on ROP Investment Level contracts may run in other part-run or zoned editions of the Star-Telegram without signing a separate agreement. The following products and services count toward Investment Level fulfillment: • ROP • Star Tabs • Inserts (pre-print and P&D and overruns) • Ad Services and Photography Charges • Special Sections • Indulge Luxury Magazine • Sponsored Copies and Related Printing • DFW.com Ink Edition • Poly-Bags • Alliance Regional Newspapers • Star Values • Arlington Citizen-Journal • Neighborhood Values/Coupon Saver • Mansfield News-Mirror • Weatherford Telegram • La Estrella En Casa • Sunday Select (Yes!) • Star-Telegram.com/Retail Online/Mobile • DFW OT Sports Magazine The following products DO NOT count toward revenue contract fulfillment: • Promotional Space • Classified Advertising • Commercial Printing • Other Noted Special Offers/Promotions • Postage (Direct Mail) Investment Levels 2,500 3,450 $ 4,700 $ 6,400 $ 8,800 $ LEVEL D LEVEL C LEVEL B LEVEL A $ 12,000 15,600 $ 20,000 $ 26,000 $ 34,000 $ $ 44,000 56,000 $ 72,000 $ 93,000 $ 119,000 $ $ 152,000 188,000 $ 232,000 $ 286,000 $ 353,000 $ $ Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 3 Full-Run Single Insertion and Flex Programs A. Single Insertion ROP Rates These rates are for retail merchants who sell directly to the consumer through one or more retail stores under the same ownership, located in the Greater Fort Worth/Dallas Metro Area or the DFW DMA (Designated Market Area as defined by Nielsen). Utilization of a telephone answering service, 1-800-number, or local P.O. box will not qualify a business or individual for local retail rates. Retail rates are net, and are single day, per column inch. Investment Level MONDAY-THURSDAY FRIDAY & SATURDAY SUNDAY & HOLIDAY MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS OPEN $ 126 $ 114 $ 140 $ 128 $ 152 $ $ $ $ $ 144 143 $ 142 $ 141 $ 140 $ $ 123 122 $ 121 $ 119 $ 118 $ $ 133 132 $ 131 $ 130 $ 129 $ $ 111 110 $ 109 $ 108 $ 107 $ 122 121 $ 119 $ 118 $ 117 $ $ $ 2,500 3,450 $ 4,700 $ 6,400 $ 8,800 Level D 12,000 15,600 $ 20,000 $ 26,000 $ 34,000 138 132 131 $ 130 $ 129 $ 128 $ $ $ 139 138 $ 137 $ 136 $ 135 $ $ 117 116 $ 115 $ 114 $ 113 $ $ 128 127 $ 126 $ 125 $ 124 $ $ 106 105 $ 104 $ 103 $ 102 $ $ 116 115 $ 114 $ 113 $ 112 $ $ $ 111 110 $ 109 $ 108 $ 107 Level C 127 126 $ 125 $ 124 $ 123 $ 44,000 56,000 $ 72,000 $ 93,000 $ 119,000 $ $ $ 134 133 $ 132 $ 131 $ 130 $ $ 112 111 $ 110 $ 109 $ 108 $ $ 123 122 $ 121 $ 119 $ 118 $ $ 101 100 $ 99 $ 98 $ 97 $ $ $ $ $ 152,000 188,000 $ 232,000 $ 286,000 $ 353,000 $ $ $ 129 128 $ 127 $ 126 $ 125 $ $ 107 106 $ 105 $ 104 $ 103 $ $ 117 116 $ 115 $ 114 $ 113 $ $ 96 95 $ 94 $ 93 $ 92 $ $ $ $ Level B Level A 106 105 $ 104 $ 103 $ 102 122 121 $ 119 $ 118 $ 117 116 115 $ 114 $ 113 $ 112 B. Flex Programs The Flex Program allows you maximum flexibility to choose the best weeks to run your ads within a 52 week contract period. To qualify, advertisers must run at least one insertion per week for the contracted number of weeks. Weeks can be nonconsecutive. Advertiser must choose to enroll in this program. Requires signing an annual investment level. Retail rates are net, and are single day, per column inch. MONDAY-THURSDAY FRIDAY & SATURDAY SUNDAY & HOLIDAY # of Weeks 4 Minimum Ad Size Main News 8 weeks plus 8 inches $ 16 weeks plus 6 inches $ 26 weeks plus 4 inches $ 52 weeks 3 inches $ Other Sections 109 $ 107 $ 105 $ 104 $ Main News 99 $ 97 $ 95 $ 94 $ Other Sections 121 $ 118 Main News Other Sections 110 $ 132 $ $ 108 $ 130 $ 116 $ 106 $ 128 $ 115 $ 105 $ 127 $ Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 119 117 115 114 Multi-Insertions and Color Premium C. M ulti-Insertion Ad Program Our Repeat Ad Program allows contract advertisers to stretch their advertising investment to get the most frequency possible. All ads must run in a 7-day period, ordered at one time, no size changes. Rates are per column inch, per ad. Minimal copy changes relating to dates only. Minimum ad size is 4”. If purchasing color, all ads must run in color. Minimum ad size for color is 24”. Use single insertion color % of space charge for each ad to calculate color premiums. DOUBLE PLAY TRIPLE PLAY 2X IN 7 DAYS Level Main News Open Other Sections Main News 102 $ 94 $ 90 $ 87 $ 83 $ $ Level D $ Level C $ Level B $ Level A $ ACTION ADS 3X IN 7 DAYS 90 $ 82 $ 79 $ 76 $ 73 $ 4X IN 7 DAYS Other Sections Main News 82 $ 71 $ 76 $ 66 $ 73 $ 63 $ 70 $ 61 $ 68 $ 58 $ Other Sections 72 $ 60 66 $ 63 $ 61 $ 58 $ 56 54 52 48 D. Color Premiums: (Single Insertion) Color % Of Space Charge Color premiums are available 7 days per week. Color advertisement deadlines are advanced 24 hours. Color rates are charged as a percentage of space. Minimum ad size for color is 24”. Color must be purchased for all ads in schedule. FULL COLOR Level Open Full Page: 108-126” 24% SPOT COLOR 1/2 Page: 64.5-107.75” Qtr Page: 32.25-64.25” 28% 31% 24”+: 24-32” 50% Full Page: 108-126” 19% 1/2 Page: 64.5-107.75” Qtr Page: 32.25-64.25” 22% 24”+: 24-32” 25% 40% Level D20% 24% 26%44% 16% 19% 21% 35% Level C16% 20% 23%42% 13% 16% 18% 34% Level B 12% 17% 21% 40% 10% 14% 17% 32% Level A 8% 14% 19% 38% 6% 11% 15% 30% Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 5 Star-Telegram Zoned Editions - Wednesday and Sunday Star-Telegram Audience Avg.-Issue Readership Daily Sunday Total/Full-Run zzzz West (Fort Worth) zzzz East (Northeast/Arlington) Circulation (Core Print Only) DailySunday 386,900 625,400 136,625221,965 226,100 384,000 73,601 119,704 160,800 241,400 63,024 102,261 Each and every day of the week, 9 of 10 newspaper readers across Greater Fort Worth, and Northeast and Arlington areas choose the Star-Telegram. It is the newspaper of choice throughout the western side of DFW. zzzz W est (Fort Worth) edition reaches adults in Fort Worth, Benbrook, Westworth Village, White Settlement, and other communities across western Tarrant County and in neighboring counties including Weatherford, Cleburne, Burleson and Granbury. zzzz E ast (NE/Arl.) edition reaches adults in Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills, Smithfield, Haltom City, Trophy Club, Roanoke, Westlake, Irving, Arlington, Dalworthington Gardens, Pantego, Kennedale, Mansfield, and Grand Prairie. Expand Your Reach With DFW Online Network Star-Telegram.com and our DFW Online Network averages 2.2 million unique visitors and 21.1 million page views per month. Our DFW Online Network attracts more monthly unique visitors and we’re better balanced across DFW than The Dallas Morning News Online Network. Sources: Claritas; Scarborough, DFW Study (2012 R2-12); Alliance for Audited Media (formerly ABC) Audit Report for Star-Telegram (12 months ending March 31, 2012); Omniture/Catalyst reports; ComScore. Daily = Monday through Friday averaged. *Zone information based upon data for ZIP codes within, or partially within, Tarrant County only and thus sum of zones will not equal “full-run”. 6 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Star-Telegram West Edition (Fort Worth) Publishes Wednesday as a stand alone section called City by City and Sunday inside the Tarrant & Texas section. Areas of coverage include Fort Worth and Johnson, Hood, Parker, Wise and outlying counties. Minimum ad size is 3”. Average Weekday Average Sunday Audience. . . . . . . . . . . . . . . . . . . . 238,400. . . . . . . . . . . . . . . . . . . . . . . . . . 329,900 Circulation. . . . . . . . . . . . . . . . . . . . 73,601. . . . . . . . . . . . . . . . . . . . . . . . . . 119,704 Audience: Scarborough, DFW Study (2013) Circulation: ABC Audit Report (March 2012); Monday-Friday Average MULTI-INSERTION RATES (UP TO FULL PAGE) SINGLE INSERTION RATES Level Wednesday Sunday/ Holiday Level 59 OPEN $ 52 Level D $ 49 Level C $ 48 Level B $ 47 Level A $ 48 $ 43 $ 41 $ 40 $ 39 $ OPEN $ Level D $ Level C $ Level B $ Level A $ Double Play (2X) 38 34 33 32 31 COLOR PREMIUMS: (SINGLE INSERTION) COLOR % OF SPACE CHARGE COLOR PREMIUMS FULL PAGE HALF PAGE PLUS QTR PAGE PLUS 24” PLUS Full 20% 30% 35% 40% Spot 16% 24% 28% 32% • Minimum ad size for color is 24” FLEX PROGRAM # of Weeks 8 weeks plus 16 weeks plus 26 weeks plus 52 weeks Min. Ad Size 8 inches 6 inches 4 inches 3 inches Wednesday 41 $ 40 $ 39 $ 38 $ Sunday/Holiday 49 48 $ 47 $ 46 $ $ (MULTI-INSERTION) (UNDER FULL PAGES) Full Spot 30% 24% • Ads running in same zone/edition • Ads must run within 7-day period, ordered at one time, no size/copy changes • Rates are per column inch, per ad. • If purchasing color, all ads must run in color. • Minimum ad size is 3” • Minimum ad size for color is 24” • Must run within 52 week contract term. • Can be non-consecutive weeks • Requires signing an annual investment level. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 7 Star-Telegram East Edition (Arlington & Northeast Tarrant) Publishes Wednesday as a stand alone section called City by City and Sunday inside the Tarrant & Texas section. Areas of coverage include Arlington, Mansfield, Grand Prairie, Pantego, Dalworthington Gardens, Kennedale, Midlothian, Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills, Smithfield, Haltom City, Trophy Club, Roanoke, Westlake and Irving. Minimum ad size is 3”. Average Weekday Average Sunday Audience. . . . . . . . . . . . . . . . . . . . 177,800. . . . . . . . . . . . . . . . . . . . . . . . . . 268,400 Circulation. . . . . . . . . . . . . . . . . . . . 63,024. . . . . . . . . . . . . . . . . . . . . . . . . . 102,261 Audience: Scarborough, DFW Study (2013). Circulation: ABC Audit Report (March 2012); Monday-Friday Average SINGLE INSERTION RATES Level Wednesday OPEN $ Level D $ Level C $ Level B $ Level A $ MULTI-INSERTION RATES (UP TO FULL PAGE) Sunday/ Holiday Level 41 OPEN $ 37 Level D $ 35 Level C $ 34 Level B $ 33 Level A $ 36 $ 32 $ 31 $ 30 $ 29 $ COLOR PREMIUM (SINGLE INSERTIONS) % OF SPACE CHARGE FULL PAGE HALF PAGE PLUS QTR PAGE PLUS 24” PLUS Full 20% 30% 35% 40% Spot 16% 24% 28% 32% • Minimum ad size for color is 24” FLEX PROGRAM # of Weeks Min. Ad Size 8 weeks plus 8 inches $ 16 weeks plus 6 inches $ 26 weeks plus 4 inches $ 52 weeks 3 inches $ Wednesday 31 Double Play (2X) Sunday/ Holiday $ 35 30 $ 29 $ 34 28 $ 33 30 27 26 25 24 COLOR PREMIUM (MULTI-INSERTION) (UNDER FULL PAGES) Full Spot 30% 24% • Ads running in same zone • Ads must run within 7-day period, ordered at one time, no size/copy changes • Rates are per column inch, per ad • If purchasing color, all ads must run in color • Minimum ad size is 3” • Minimum ad size for color is 24” 32 • Must run within 52 week contract term • Can be non-consecutive weeks. • Requires signing an annual investment level. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. 8 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Targeted and Total Market Coverage A. Preprint Insert Rates (In-Paper/Subscribers) Retail preprint rates apply only to advertising done by local businesses within the Greater Fort Worth/Dallas Metro Area which sell directly to the public through one or more locations they own or control. Retail rates do not apply to any advertising for which the newspaper has established or will establish other rates, such as General or Classified. The classification of such advertising will be done by the newspaper. All rates below are for CPM distribution to paid subscribers and/or opt-in non-subscribers. 2 Page refers to single sheets. All other sizes are “TAB”. Rates for TMC distribution to non-subscribers are located on page 12. DAILY -- FULL RUN Tab Pages Open Level D 2 $67 $66 4 $73 $70 8 $76 $73 SUNDAY-- FULL RUN 12 $80 $76 16 $81 $79 20 $84 $80 24 $85 $81 28 $88 $82 32 $92 $85 Tab Pages Open Level D 2 4 8 12 16 20 24 28 32 $72 $79 $82 $87 $90 $92 $94 $96 $99 $71 $75 $79 $82 $85 $87 $88 $91 $93 $73 $77 $81 $83 $84 $85 $88 $91 Level C $64 $68 $72 $75 $77 $78 $79 $81 $83 Level C $69 Level B $62 $66 $70 $73 $75 $77 $78 $79 $80 Level B $67 $72 $76 $79 $81 $83 $84 $85 $88 Level A $60 $63 $66 $70 $73 $74 $75 $76 $77 Level A $65 $68 $71 $75 $79 $80 $81 $82 $84 SUNDAY -- 150,000 UP TO FULL RUN DAILY -- 150,000 UP TO FULL RUN Tab Pages Open 2 4 8 12 16 20 24 28 32 $74 $81 $84 $90 $92 $94 $96 $99 $101 Level D $73 $77 $81 $84 $88 $90 $92 $93 Level C $71 $75 $79 $83 $85 $87 $88 $91 Level B $68 $73 $77 $81 $82 $85 $87 $90 Level A $66 $69 $73 $77 $81 $82 $83 $84 2 4 8 12 16 20 24 28 32 $80 $90 $92 $97 $99 $102 $104 $106 $109 $96 Tab Pages Open Level D $78 $83 $88 $92 $96 $97 $99 $100 $103 $94 Level C $76 $81 $85 $91 $94 $95 $96 $98 $101 $91 Level B $74 $79 $83 $88 $91 $94 $95 $96 $98 $87 Level A $71 $75 $78 $83 $88 $90 $91 $92 $94 SUNDAY -- 75,000 TO 149,999 DAILY -- 75,000 TO 149,999 Tab Pages Open Level D 2 4 8 12 16 20 24 28 32 $77 $85 $88 $94 $96 $98 $100 $103 $105 $76 $80 $84 $88 $93 $94 $95 $97 $100 Tab Pages Open Level D 2 4 8 12 16 20 24 28 32 $83 $93 $96 $101 $103 $106 $108 $111 $113 $82 $87 $93 $96 $100 $101 $103 $104 $107 $84 $91 $95 $98 $99 $100 $102 $105 Level C $74 $78 $82 $87 $91 $92 $93 $95 $98 Level C $80 Level B $71 $76 $81 $84 $87 $91 $92 $93 $94 Level B $77 $82 $88 $93 $95 $98 $99 $100 $102 Level A $69 $72 $76 $80 $84 $85 $87 $88 $91 Level A $74 $78 $81 $88 $93 $94 $95 $96 $98 DAILY -- UNDER 75,000 SUNDAY -- UNDER 75,000 Tab Pages Open Level D 2 4 8 12 16 20 24 28 32 $82 $92 $95 $100 $102 $105 $107 $109 $112 $81 $85 $92 $95 $99 $100 $102 $103 Level C $79 $83 $90 $94 $96 $98 $99 $101 Level B $76 $81 $87 $92 $94 $97 $98 $99 Level A $73 $77 $81 $87 $92 $93 $94 $95 2 4 8 12 16 20 24 28 32 $90 $99 $103 $108 $110 $113 $115 $118 $122 $106 Tab Pages Open Level D $88 $94 $99 $102 $107 $107 $109 $111 $114 $104 Level C $85 $92 $97 $101 $104 $105 $107 $109 $112 $100 Level B $82 $90 $95 $99 $101 $104 $105 $107 $108 $97 Level A $79 $83 $88 $94 $99 $100 $101 $102 $104 *For preprint inserts greater than a 32-page tab, contact your Account Executive for rate information. Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 9 Targeted and Total Market Coverage: Rates B. Targeted and TMC Insert Rates (Non-Subscribers) TMC rates apply to mid-week non-subscriber shared-mail/carrier -delivered insert distribution. TMC rates may also apply to the subscriber carrier distributed portion if distributed in combination with non-subscribers and only when the non-subscriber portion is 25% or more of the total distribution quantity. All rates are net. All TMC rates are subject to postal increase. The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled. A Wednesday Home Delivery insert schedule would use the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table. Daily TMC (by weight) Investment Level OPEN Up to .29 oz .30-.40 oz .41-.70 oz Sunday TMC (by weight) .71-1.1 oz Up to .29 oz .30-.40 oz .41-.70 oz .71-1.1 oz 12,000 15,600 $ 20,000 $ 26,000 $ 34,000 $59.17 $54.33 $52.96 $51.65 $50.34 $48.99 $47.67 $46.56 $45.50 $44.39 $43.25 $68.72 $64.43 $62.90 $61.43 $59.96 $58.44 $56.97 $55.72 $54.54 $53.29 $52.02 $75.90 $72.70 $71.70 $70.72 $69.74 $68.73 $67.74 $66.92 $66.13 $65.29 $64.45 $98.35 $95.20 $94.21 $93.27 $92.31 $91.33 $90.37 $89.57 $88.80 $87.99 $87.17 $78.12 $72.70 $71.00 $69.36 $67.72 $66.03 $64.40 $63.01 $61.69 $60.30 $58.87 $85.28 $79.70 $77.94 $76.25 $74.56 $72.82 $71.13 $69.70 $68.34 $66.91 $65.44 $90.45 $86.49 $85.23 $84.04 $82.84 $81.61 $80.40 $79.38 $78.41 $77.40 $76.36 $110.62 $107.01 $105.86 $104.77 $103.68 $102.55 $101.44 $100.52 $99.64 $98.72 $97.76 Level 44,000 56,000 $ B $72,000 93,000 $ 119,000 $42.15 $41.13 $40.06 $38.97 $37.93 $50.79 $49.65 $48.44 $47.23 $46.05 $63.62 $62.86 $62.07 $61.25 $60.47 $86.37 $85.62 $84.85 $84.07 $83.31 $57.52 $56.24 $54.90 $53.55 $52.24 $64.02 $62.71 $61.34 $59.94 $58.59 $75.35 $74.43 $73.45 $72.46 $71.50 $96.85 $96.00 $95.10 $94.19 $93.32 Level 152,000 188,000 $ A$232,000 286,000 $ 353,000 $36.19 $44.04 $57.25 $79.08 $49.99 $55.03 $67.61 $88.52 2,500 3,450 $ 4,700 $ 6,400 $ 8,800 $ $ Level D $ $ Level C $ $ $ $ C. TMC Co-op Products D. Star Tabs Star Values Wrap Three areas available: Arlington, Fort Worth and Northeast Tarrant County. Use circulation for scheduled date to rate per thousand. Rates are per Thousand Position 1x 3x 6x 12x24x Inside Page $ Outside Page $ 23.06 $ 20.84 $18.06 $15.44 $14.72 30.56 $ 27.21 $24.72 $23.61 $21.67 Coupon Saver Three areas available: Arlington, Fort Worth and Northeast Tarrant County. Use circulation for scheduled date to rate per thousand. Rates are per Thousand Position 1x 3x 6x 12x24x Inside Page $ $ $ $ $ Outside Page $ 4.64 5.23 $ 4.09 4.64 $ 3.00 3.54 $ 2.73 3.00 $ 2.29 2.45 Buy more than one area on Coupon Saver on the same insertion date and receive a 5% DISCOUNT. Star Values/Coupon Saver Distribution* Arlington Fort Worth Northeast 211,608 339,916 330,012 Make your message stick... with Star Tabs self adhesive ads from the Star-Telegram. It goes right on the FRONT PAGE! Your 3” x 3” adhesive ad will be placed at the top of the front page or on select special sections. Choose from multiple shapes and colors. All rates include printing and distribution. PLACEMENTAVAILABILITY DISTRIBUTION Front Page Monday-Sunday Full Run or By Circulation Zone Rates: Includes printing and distribution. Bleed Size is 3” x 2.75” and Image Size is 2.4375” x 2.6875”. COLORS50,000 $ 1 80 $ 2 91 $ 3 101 $ 4 112 100,000 $ 61 $ 70 $ 80 $ 97 200,000 300,000 $ $ 54 52 $ $ 59 55 $ $ 64 58 $ $ 74 66 500,000 48 $ 50 $ 54 $ 60 $ Minimum order of 50,000. All advertising subject to approval. $250 cancellation fee, $300 per copy change fee. Deadlines: New Art - copy due 12 working days from application date Digital files - copy due 11 working days from application date (no proof) Total 881,536 *Your Account Executive can provide current estimates. 10 400,000 49 $ 53 $ 55 $ 62 $ Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Targeted and Total Market Coverage Preprint Requirements 1.Preprint distribution is available Sunday, Wednesday, Thursday, Friday and Saturday. 2.“Quantity required” based on gross distribution. Actual billed quantity can be based on average net paid distribution, internal estimates or advertiser direction. Audience numbers are subject to Alliance for Audited Media Audit and can be quoted by your Account Executive. 3.Holiday/Bonus editions have Sunday home delivery circulation distribution and will be charged by the Sunday rate table. 4.Thanksgiving Day, Christmas Day, and all Sundays between those two holidays require bundling of various products for preprint advertisements. Ask your account executive for details. 5.A minimum of 15,000 preprint pieces is required per order. Wednesday through Saturday products (including TMC) may be combined on one order for any individual advertiser to meet the 15,000 minimum. For Sunday, you may NOT combine Sunday or Sunday Select to achieve the 15,000 Sunday minimum. 6.Targeted ZIP code distribution (and sub-ZIP where available) is available to subscribers Wednesday through Sunday and nonsubscribers on Wednesday. 7.The word “Tab” defines a preprint with a page size of 63 column inches or less. Preprints with pages larger than 10 1/2 x 11 1/2 must be folded to meet this maximum size, and will be charged the appropriate tab rate. Gatefolds, blow-ins increase page count accordingly. Targeted & TMC (Total Market Coverage) Program Paid distribution can be combined with the coverage of non-subscribers to provide Total Market Coverage. Nearly every household and apartment in Tarrant, Johnson and Parker Counties that does not subscribe to the StarTelegram receives a TMC package every week, 98% Market Penetration: If you want to saturate a market, we’ve got you covered! • Turn-key production available including layout and design, artwork, negatives and/or color separations. • Geographic, demographic and psychographic research available to help you target your markets. Our subscriber and non-subscriber lists are updated for occupied/nonoccupied addresses weekly to ensure your valuable advertising dollars are not wasted. Flexibility/Options Distribution options offered to our advertisers include: Star-Telegram Subscribers: By ZIP code (sub ZIP) or Zone: Sunday, Wednesday, Thursday, Friday and Saturday in-paper Non-Subscribers: A. B y ZIP code (sub ZIP) midweek every week. B. By household and/or apartments by ZIP code. C. D elivered inside Star Values, Star-Telegram Express, or one of our community weeklies. 8.Single sheet or card preprints should be 70# stock. Maximum size to qualify for the single sheet rate is 10 1/2 X 11 1/2. Larger than 10 1/2 X 11 1/2 must be folded and is considered a 4-page tab. 9.Preprints are machine slipped and should be received at: 3900 Plano Parkway, Receiving Doors 11 and 12 Plano, TX 75075 214-977-5354 Preprints must be received 12 days prior to distribution date. Receiving hours: Monday-Friday 7:30am-5:00pm, closed weekends and major holidays. Sections, and/or boxes, must be on skids. Subscriber and non-subscriber quantities should be packaged on separate skids and labeled accordingly. 10. Add at least 2% for spoils. 11 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 11 TMC Total Results: Print and Deliver Packages Rates are per thousand and include printing and delivery for 70 lb. stock, up to 4/4. Frequency is based on the number of press runs in a year. Quantities are based on a single press run, which can be delivered over multiple dates with a per date minimum of 35,000. 8 1/2” x 11” (non-bleed) • 8 3/8” x 10 7/8” (bleed) Quantity 2X 4X 8X 12X 35,000 $46.00 $44.50 $43.00 $41.50 50,000 $42.00 $40.50 $39.00 $37.50 75,000 $40.50 $38.50 $37.00 $36.00 100,000 $39.00 $37.50 $36.00 $34.50 200,000 $37.00 $35.50 $34.50 $33.50 300,000 $36.00 $35.00 $33.50 $32.50 500,000 $35.00 $34.00 $32.50 $31.50 5.66” x 11” (non-bleed) • 5 1/4” x 10 7/8” (bleed) 5 1/2” x 8 1/2” (non-bleed) • 5 3/8” x 8 3/8” (bleed) Quantity 2X 4X 8X 12X Quantity 2X 4X 8X 12X 35,000 $39.00 $37.50 $36.00 $34.50 35,000 $38.50 $37.00 $35.00 $33.50 50,000 $34.50 $33.00 $31.50 $30.00 50,000 $35.00 $33.50 $32.00 $30.50 75,000 $33.00 $31.50 $30.00 $28.50 75,000 $33.50 $32.00 $30.50 $29.00 100,000 $33.00 $31.50 $30.00 $28.50 100,000 $32.00 $30.50 $29.00 $28.00 200,000 $31.50 $30.00 $28.50 $27.50 200,000 $30.50 $29.00 $28.00 $27.00 300,000 $29.50 $28.50 $27.50 $26.50 300,000 $29.00 $28.00 $27.00 $26.00 500,000 $28.50 $27.50 $26.50 $25.50 500,000 $28.00 $27.00 $26.00 $25.00 Printing Deadlines 70# Inserts & Print Only Products (except 11x17 Tri-fold w/bleed) Star-Telegram, Alliance, Arlington, Mansfield, Weatherford, La Estrella Copy Due for Proof: Monday 5pm, 2 weeks prior to week of insertion Proof Out: Wednesday 8am, 2 weeks prior to insertion week Proof Due Back: Wednesday 3pm, 2 weeks prior to Insertion week Digital Files Due*: Tuesday 5pm, 2 weeks prior to insertion week *This applies only to files that are digital ready, ie: they require no work to be done by design department. Example: For Insertion Week of 13th -19th. NOTE: Week of insertion runs from Monday through Sunday 60# Offset, 75# 11x17 tri-fold w/bleed, Enamel Inserts & Print Only Products Star-Telegram, Alliance, Arlington, Mansfield, Weatherford, En Casa Copy Due for Proof: Monday 5pm, 3 weeks prior to week of insertion Proof Out: Wednesday 11am, 3 weeks prior to insertion week Proof Due Back: Thursday 5pm, 3 weeks prior to Insertion week Digital Files Due*: Tuesday 5pm, 3 weeks prior to insertion week *This applies only to files that are digital ready, ie: they require no work to be done by design department. Star Tabs Star-Telegram Example: For Insertion Week of 20th -26th. NOTE: Week of insertion runs from Monday through Sunday Alliance, Arlington, Mansfield Weatherford, La Estrella Star Values (Sunday Pub) 12 Business Days Prior 14 Business Days Prior 8am, 11 Bus. Days Prior 8am, 13 Bus. Days Prior 8am, 17 Bus. Days Prior 5pm, 11 Bus. Days Prior 5pm, 13 Bus. Days Prior 5pm, 17 Bus. Days Prior 11 Bus. Days Prior 13 Bus. Days Prior 17 Bus. Days Prior Copy Due for Proof: 18 Business Days Prior Proof Out: Proof Due Back: Digital Files Due* *This applies only to files that are digital ready, ie: they require no work to be done by design department. **Proofs for DIGITAL FILES will only be provided if requested. ***Ad an ADDITIONAL WEEK to above deadlines for more than 4 pages. Publication Date and Company Holidays DO NOT count as Business Days. No late Star Tabs jobs will be accepted without Special Products Management approval! 12 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Specialized Rates TV Star Star-Telegram’s award winning guide to network and cable television, delivered to opt-in readers of TV Star as well as single copy readers each Saturday. TV Star offers a seven day shelf-life for your advertising message, and opt-in distribution means less waste. FRONT COVER PREMIUM POSITIONS WITH PROCESS COLOR Six 2 column x 3” blocks available. Single 2 column x 3” block. . . . . . . . . . . . . . . . . . . . . . . . . . . $250 Entire advertising space (9.94” x 6”). . . . . . . . . . . . . . . . . $1,250 SPACE IS LIMITED. CALL FOR AVAILABILITY. Jim Houston, [email protected], 817-390-7144 DEADLINES Deadline for copy is 12 days prior to publication date. MECHANICAL REQUIREMENTS Refer to tabloid specs on page 15. Sunday Comic Display Rates Poly Bags/Plastic Bags* Space reservation and camera ready material required 5 weeks in advance of publication date. Proof ads required 7 weeks in advance of publication. Full Run. . . . . . . . . . . . . . . . . . . . . . . . . . . . $54 CPM Partial Run. . . . . . . . . . . . . . . . . . . . . . . . . . $60 CPM A. ROP COMIC Mon-SatSunday Bag Size Requirements:61⁄ ” x 20” 10” x 21” B. COMIC PRESS INSERT - FULL RUN *Rates are for distribution only; ask your Account Executive for printing rates. Based on availability, contact your Account Executive. 2 1X 6X 12X 24X52X Gatefold N/A N/A N/A N/A N/A $ $ $ $ Spadea/4 Tab $11,984 11,248 10,779 10,176 9,574 For additional tab rates please call your Account Executive. Church/Charity Rate Amusement-Theater Rate All advertising copy must be for a charitable or religious organization and appear without any commercial signatures. Ad must include information of charitable mission and its benefactors. Restrictions may apply. MONDAY - THURSDAY FRIDAY & SATURDAY Main News 102 $ Other Sections 92 $ Main News 113 $ Other Sections 103 $ SUNDAY Main News 125 $ Other Sections 112 $ Non-Profit Rate MONDAY - THURSDAY FRIDAY & SATURDAY 107 $ Other Sections 97 $ MONDAY- FRIDAY & THURSDAYSATURDAYSUNDAY $176.80$188.97$188.97 Theaters: 15% discount for 30 consecutive day schedule. Organizations with a current and verifiable non-profit status may use the following rates Main News Advertising content in this category pertains to all first-run movies, entertainment, theaters, night clubs, sporting events, circus events, seminars charging a registration fee, and other similar amusement events. These rates are net. Rates are per column inch. Main News 118 $ Other Sections 108 $ SUNDAY Main News 130 $ Other Sections 117 $ Value Venue Amusement Rates Applies to theaters featuring discount “dollar” features and amusement events / seminars / lectures offering free admission. ANY DAY . . . . . . . . . . . . . . . . . . . . $169.56 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 13 La Estrella En Casa La Estrella En Casa delivers news, sports and entertainment, in a free Spanish-language broadsheet product that is distributed directly to approximately 125,000 homes in the Dallas/ Fort Worth metroplex. ROP per column inch Available in either 1-zone buys (Dallas zone or Fort Worth zone) or 2-zone buys (both Dallas & Fort Worth) # Zones Open 1 $ 2 $ 8x 16.71 $ 27.55 $ 13x 15.49 $ 25.35 $ 26x 12.56 $ 22.04 $ 52x 11.09 $ 10.23 20.94 $ 19.84 Pick-up Rate 1 Zone - 11.58 2 Zones - 18.19 $ COLOR $ minimum 1/4 page ad (31.5 col. inches) Spot Color: ad price +15% Process Color: ad price +30% PREPRINTS per 1000 circulation 6 Zones available - 4 in Dallas, 2 in Fort Worth Minimum preprint distribution quantity:15,000. # Zones Size FSI SS 4-12 tab 16-24 tab 28-36 tab 40+ tab 1-2 Open 13x $ $ 45 40 $ $ 49 44 $ $ 65 60 $ $ 88 81 +$5 per 4pgs 3-4 Open 13x $ $ 42 36 $ $ 47 42 $ $ 63 58 $ $ 84 79 +$5 per 4pgs 5-6 Open $ 38 $ 44 $ 61 $ 82 +$5 per 4pgs *Maps of ROP and Preprint Zones are available at star-telegram.com/mediakit. Sunday Select (Yes!) Sunday Select (Yes!) is a weekly shopping publication that expends your local footprint with 90,000 opt-in non-subscribing households across key ZIPs in the area. Community Weekly Newspapers Our community weeklies are intensely local and well received by consumers each Wednesday. In the West, Weatherford Telegram is our community weekly. In the East, our community weeklies are Mansfield NewsMirror, Arlington Citizen-Journal, and the five Alliance Regional Newspapers: The Colleyville Courier, The Grapevine Courier, The Southlake Journal, The Keller Citizen, and The Times-Register. Visit Star-Telegram.com/medialkit or ask your Account Executive for detailed information. 14 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Additional Rates/Mechanical Requirements Additional Rates Mechanical Requirements A. SPECIAL SERVICES Digital PDF Black & White. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25 Process Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 Additional charges may apply for transfer media. A. PRINTING REQUIREMENTS Creative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit B. PHOTOGRAPHY A complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc. on location or in-studio. Contact your Account Executive for more information. 1. These services are available to advertisers only. 2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications. Photography Rates: Single photograph (1 hour) Additional shots at same time Photo series (half day - 4 hours) Photo series (full day - 8 hours) Location $ 100 $ 25 ea. $ 325 $ 575 Studio $ 50 $ 25 ea. $ 250 $ 475 All photos taken by our staff are considered Copyright, Star-Telegram. If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies. Charges according to the following price list will be billed to your account: Electronic Files (CD Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250 Prints for Web Use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40 Credit must read: (photographer’s name), Copyright, Star-Telegram In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication. C. MULTIMEDIA AD FILES Clients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites. These services are available to advertisers only. Creative Charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 per hour Minimum of one hour required on all multimedia ads. This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design. Printing Process: Offset, 85-line screen All halftones should be created with a round or square screen for best reproduction. B. STANDARD PAGE SIZES All dimensions are same as printed size 100% paste-up sizes. 44” web width. PicasInches 1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56” 2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23” 3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91” 4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59” 5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26” 6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94” Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”) Page depth. . . . . . . . . . . . . . 125p1.2 (20.85”) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches. C. TABLOID PAGE SIZES PicasInches 1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56” 2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23” 3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91” 4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59” 5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26” 6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94” Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”) Page depth. . . . . . . . . . . . . . 59p7.68p (9.94”) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches. D. SPADEA Page 1 (outside front) . . . . . . . . . . . . . . . 4.91” wide by 18.375” high Note: masthead runs across top 2.5” of spadea front and thus the shortened image height. Page 2 (inside front) . . . . . . . . . . . . . . . . 4.91” wide by 20.85” high Page 3 (inside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” high Page 4 (outside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” high All pages are process color. Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit. Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 15 Digital Ad Requirements effective 10/25/11 DEADLINE The deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly. TECHNICAL SPECS For newsprint or our 50/80 paper stock: • 85 linescreen • Pages output to 1016 dpi imagesetter • Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% • Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, 85. • 30% press dot gain @ 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. DESIGN REQUIREMENTS • DO NOT use black defined to contain other inks (rich black). • One ad per file. • Ads should be built to the correct publication size. • Extraneous information, boxes, etc., should be removed from the document and pasteboard. • Color images must be CMYK tiffs or eps’s with binary compression. • Rescreened halftones must be used @ 100% to avoid moire. • Use other artwork @ +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. • For newsprint, resolution is 170-200 pixels/inch. For coated stocks, resolution is 300 pixels/inch. • Colors should be defined as process (not spot). • Use specific typefaces; do not adjust fonts in style menu. • 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. • 1 point minimum border size. Avoid “hairline” borders. FILE DELIVERY • http://ads.mcclatchy.com/XpanceCustomerUpload/index.php/Fort%20Worth (follow the instructions for file upload on the site) • Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads • AdSend (Site ID TXFOR) • Other internet-based ad delivery services: Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. • CD Include hard copy proof of ad and printout of media contents - extra/unneeded ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive’s name. 16 FILE FORMATS Adobe Acrobat PDF Preferred (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) 390-7076. Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: • QuarkXPress up to 7.x • InDesign up to CS5* • I llustrator CS4* eps (outline fonts) •P hotoshop CS4* eps (recommended for art only) •E PS files created from other programs require approval from Digital Services. *NOTE: for all Adobe Applications the option to set “Implement Overprinting” must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly. NAMING CONVENTIONS Use the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf) When sending a file other than a pdf include: • An “art” folder containing all images used • A “font” folder containing all printer and screen fonts used. • No sublevel folders. CONTACTS If you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) 390-7076. Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Star-Telegram Advertising Deadlines (All Times Central Standard time) Effective 8-12-13 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 17 DFW Online Network: Base Rates & Add-Ons Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites DFW Online Network BASE OPEN RATE CPM (RON) Leaderboard Ad size: 40k .gif or .swf 728x90 $10 Rectangle Floorboard 972x110 Premium Ad Positions* Mobile iPad App $10 $24 $28 $18 $38 300x250 Targeting Options/Audience Add-ons To Customize Your Online Campaign Run of Channel (News, Sports) +$1 Run of Channel (Business, Ent., Life, Travel, Other)+$2 Star-Telegram Homepage Rotation +$10 GEO +$1 Mom2MomDFW.com +$10 DFWvarsity.com +$2 DFW.com +$2 728x90 Targeting Audience Add-Ons ADD’L CPM PER TARGET Star-Telegram Digital Network 300x50 Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more. Example TargetCPM Base Open Rate Leaderboard $10 + Targeted Add-On GEO +$1 + Targeted Add-On Retargeting +$2 Total CPM =$13 DFW Digital Network Behavior (Contextual or Category) +$10 Retargeting (Search or Site) +$2 GEO, Age, Gender, Income +$1 Creative Upgrades or Expandable +$3 Star-Telegram.com MAIN HOMEPAGE DAILY FIXED Leaderboard Top Rectangle Premium Ads N.A. $2,800 $3,500 * Takeover CP, Top Rec & Wallpaper Combination $5,800 *Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials. Quick Guide to Online Ad Specs Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50, 300x50 and 216x36 pixels, Tower 300x600 pixels Border: All ads require at least a 1 pixel border Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted Animations: Maximum of 15 seconds and 3 loops Sound: Must be initiated by user For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or contact your account executive prior to submission of your ad. 18 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit DFW Online Network: Additional Products Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites Community Sites COMMUNITY SITES 10,000 Ad 10,000 Ad Impressions Impressions Monthly ROS Monthly ROS Leaderboard Rectangle Ad Position Weekly ROS Expandable Rectangle* Weekly ROS Corner Peel* Weekly ROS Floorboard* Weekly ROS Page Break Interstitial* Weekly ROS Tower* ROS ROS Premium Premium Premium Premium Premium $285 $285 $575 $575 $575 $575 $575 Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram. Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning. E-Blasts, E-Newsletters, impress LOCAL E-Blast - Targeted Email Ads Opt-In Counts CPM Up to 39,999 40,000 or more ($1,500 minimum) $85 $65 E-newsletter Sponsor impress LOCAL Sent Weekly Yahoo! & Google Optimized Program Ad Size: 300 x 250 News Headlines $250 Sports Update $400 Business $350 Weekend Guide $400 Mom2Mom $250 Highly Targeted Program. Optimization and Mangement of Behavioral, Retargeting and Search Campaigns Call for counts Call for details Creative Upgrades: Expandable Panel Or Video Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or .gif. impress LOCAL impress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform. Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan. Sheree Brockway • 817.390.7811 [email protected] Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 19 Audience How America Uses Advertising Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media sources to aid their shopping decisions. Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped. Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website, clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to research products, businesses or to make purchases. Audience Star-Telegram Media Services is well positioned to help you effectively and efficiently communicate with consumers. Our family of products includes: - DFW DMA Weekdays (M-F) Avg. Issue Print Avg. Issue Print + 7 Days Online Cume 5 Issues print Cume 5 Issues print + 30 Days Online 386,900 622,500 683,400 1,027,900 Sundays Avg. Issue Print Avg. Issue Print + 7 Days Online Cume 4 Issues print Cume 4 Issues print + 30 Days Online 625,400 821,000 896,900 1,206,000 Past Week Print 7 Days 855,000 1,030,100 1,168,900 Net Print + 7 Days Online Net Print + 30 Days Online Online Only (DFW DMA) Past 7 Days, net Past 30 Days, net 277,400 474,400 Circulation 12-month average ending March 31, 2012 Total Core Print Sunday: 230,043 Monday-Friday: 192,613 Friday: 150,368 Saturday: 270,992 221,965 136,625 142,040 155,348 • The daily and Sunday Star-Telegram in print (traditional and innovative advertising) • Star-Tabs, Polybags, Spadea, and Co-Op advertising programs • Weekly and monthly Star-Telegram special sections • Preprinted inserts and TMC products to saturate the market • Sunday Select (yes!) to expand reach into high-value ZIPs • Home-delivered, Spanish-language newspaper, La Estrella En Casa • Weekly, intensely local community newspapers for the Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville, Grapevine, Roanoke/Trophy Club communities • DFW.com entertainment section (weekly) for fun-loving folks • DFW OT Sports Magazine for DFW sports enthusiasts. iPad and printed magazine (monthly) • INDULGE luxury monthly magazine for the affluent lifestyle • E xpanded Dallas-Fort Worth Online Network: Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, indulgeDFW.com • Integration with geo-, demo-, behavioral- and search-targeting, Cars.com, CareerBuilder.com, HomeFinder.com & others • impressLOCAL combining the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-touse package with management tools and detailed reporting. • Marketing research services • Knowledgeable, local, and professional sales staff *Total includes Branded Editions, and digital replicas, Core is S-T print-only. Quick Notes Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow. A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV station. The 625,400 Star-Telegram readers from a single Sunday could fill DFW’s Cowboys Stadium for all of their regular season home games, and still have tens of thousands of readers left tailgating out in Arlington. Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month. Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA. 20 Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit Policy - General Provisions A. RATE INCREASES The Star-Telegram reserves the right to revise advertising rates at any time. All contracts are accepted subject to this revision. Contracts must be completed within one (1) year from date of signing. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. B. ADVERTISING GUIDELINES The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement. The Star-Telegram reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: • C ontinuous border around entire ad that includes “advertorial” style copy. PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type. These words must appear once for every two-column widths of the ad. • Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used. • Ad may not use a news style byline or dateline. Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review. The Star-Telegram reserves the right to accept or reject the insert. Advance copies should be received three weeks prior to insertion date for review. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher. Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person. C. ERROR RESPONSIBILITY The Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram’s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. On multiple insertion ads, credit for errors will be allowed on the first insertion only. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. Billing discrepancies must be resolved within the calendar year the error occurred. D. COLOR AND INSERT CAPACITY At certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis. E. PRINTING MATERIALS The Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser’s expense are furnished with the order. F. B ILLED SPACE REQUIREMENTS Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed at 11 inches. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. G. ADVERTISER RESPONSIBILITY Advertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher. H. KEY NUMBERS AND COUPON EXPIRATIONS The Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline. I. ACCEPTANCE Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher. J. AD POSITION The Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27” or larger can be guaranteed placement within a specific section for an additional $7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director. K. DOUBLE TRUCK REQUIREMENTS Double truck ads are 12 1/2 columns wide and billed at 262.5 total inches. (Gutter is charged as 1/2 column.) L. TERMS OF PAYMENT Unless credit approval has been granted all advertising is pre-pay required. If credit terms generated by an approved credit application exist, invoices are “net 21” from billing and considered delinquent at 30 days from billing. Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney’s fees and court costs. M. CONTRACTUAL DISAGREEMENTS Advertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas. N. HOLIDAY QUANTITIES AND RATES On the following days inserts and Star Tabs will increase to Sunday quantities: New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26). On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr. Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and inserts are not available on this day. On the following days inserts and ROP ads will be billed at Sunday rates: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. O. PREPRINT BUNDLING DAYS On certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements. • Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day). • Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select. P. SPECIAL REQUESTS Special requests can be billed additional premium, up to 25% of ad cost. Q. EARLY SUNDAY EDITION DISPLAY ADS Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 21
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